KR100863337B1 - internet advertising method of present site related information offer for web browser click - Google Patents

Abstract

The present invention relates to an internet advertising method for providing information related to a current site when a web browser is clicked.

The present invention comprises the steps of transmitting information related to the current site to the server when the mouse clicks on the address bar or toolbar input window of the web browser for this purpose; And directly displaying related information in a database on a user's screen.

The present invention configured as described above provides related sites, related search terms, related recommendation sites, etc. at the bottom of the address bar when the user clicks the Internet address bar on the screen to provide the user with more convenient web surfing and the corresponding companies for many netizens. And homepage can be promoted. Also, if the homepage address or keyword is entered in the address bar while the advertisement is displayed, the advertisement screen disappears, thereby minimizing user inconvenience, thereby greatly improving the product quality and reliability. It allows you to plant good images.

Web browsers, related information, and how to advertise on the Internet.

Description

Internet advertising method of present site related information offer for web browser click}

Figure 1 (a) is a block diagram of a conventional predictive keyword website connection terminal,

        (b) shows an operation flowchart of a conventional predictive keyword website linking system.

           And

        (c) illustrates an embodiment according to a method for linking a predictive keyword website.

           Screen window.

Figure 2 shows the information related to the current site when the web browser click applied to the present invention

        Diagram of Internet advertising method provided.

3 shows information related to the current site when the web browser is applied to the present invention.

        Flowchart of the Internet advertising method provided.

<Explanation of symbols for the main parts of the drawings>

11: Web Server 12: Database

The present invention relates to an internet advertising method for providing information related to the current site when a web browser is clicked. More specifically, when a user clicks the Internet address bar with a mouse, a related site, a related search word, a related recommendation site, etc. are displayed on the screen. Providing web surfing to users more conveniently by providing them, and promoting the company and homepage to many netizens, and entering the homepage address or keyword in the address bar while the advertisement is displayed, the user can disappear the advertisement screen. This is to minimize the inconvenience of the product, and thus, greatly improve the quality and reliability of the product so that consumers can plant a good image.

As you may know, Web Browser is a software that helps your computer connect to the Internet and view various information from web servers. Currently, it is not only WWW but also various Internet such as FTP, Telnet, News, Gopher, etc. It is designed to be integrated and easy to use with just a few mouse clicks. In addition, there are many kinds of web browsers, but Microsoft's Internet Explorer is mainly used.

The general roles of the web browser required to obtain various information of the internet by using the above web browsers can be easily navigated through the internet, easily accessible to the desired website, and easily retrieved. Its role is to make it easy to manage a list of frequently used websites, to make it easier to manage the information it finds, to provide e-mail functions, and to provide Internet services such as FTP, Usenet, and Gopher. .

In addition, the web browser functions include search functions (e.g., page navigation, editing, bookmarks, page view, file function), e-mail functions (e.g., e-mail writing function, e-mail sending function, e-mail receiving function, It performs mailbox management function, setting function), news function, internet application function, multimedia support function, security function and extended function.

On the other hand, Internet advertising is an advertisement using the Internet, and through advertisements utilizing the advantages of the medium, an enterprise can meet many consumers at a low cost, and can immediately grasp the customer's response. Such advertisements are largely divided into a model that combines an interactive media model that connects businesses and consumers and a banner advertisement.

The interactive media advertisement provides differentiated advertisements by analyzing consumer's taste by utilizing the interactiveness of the Internet. This allows companies to increase their effectiveness compared to existing ads targeting unspecified majority. In addition, banner advertisement is a band advertisement that appears in the corner of the screen, and it is most widely used to display banner advertisements in places where people come and go as well as road advertisements and to have interested people click on them to access their homepage.

The Internet advertisement using the conventional web browser as described above is mainly made up of banner ads, search ads, pop-up screen ads. Among these, banner advertisements have a problem in that the advertisement content is small because the netizens have to click on the banner advertisements so that the corresponding advertisement contents can be shown or enter the homepage of the company. In addition, although the pop-up advertisement can be advertised on a relatively large screen, the pop-up advertisement window obscures the contents of the home page, thereby causing inconvenience to the user. In addition, the search advertisement has a high advertising effect as a method of showing an advertisement related to a search term when a netizen enters a search term in a search site. However, a problem arises that only a company running a search site can make money using such advertisements.

In order to solve the above problem, a patent application No. 2005-79909 (Publication No. 2006-11798) (name: predictive keyword website connection terminal, system and method) has been filed.

The main technical configuration of the related art includes an input unit 330, a display unit 340, a communication unit 310, a control unit, and a storage unit 350. At this time, the input unit 330 receives data by a user's key input. The display unit 340 displays information under the control of the controller. In addition, the communication unit 310 communicates with an external web server through the Internet network. The storage unit 350 stores keyword and website address information corresponding to the log information and text of the user. The controller may be configured to transmit the input character to the web server when a character is input by placing a cursor in an address window, and when a keyword and a website address for the keyword are received from the service provider, The keyword is displayed at the bottom of the address box together with the keyword for the keyword, and when the keyword is confirmed in the address box, a connection is made to the website address corresponding to the keyword through the communication unit. The controller 320 includes an internet connection module 321, a synthesis module 322, and a configuration module 323.

The above-described conventional technology analyzes the inputted text before inputting all keywords related to the website frequently visited by PC users, and estimates the website to which the user wants to connect, and shows the result value of the predicted text to the user. . The predicted value displayed to the user may vary depending on the characters entered by the user in real time. Unlike the existing complete website linking method, it is linked by selecting one of the keywords of the website that the user specifies or is publicly accessed. . By doing this, you can easily access the website you want.

However, the above-described conventional technology predicts the text information input on the Internet web browser in advance, and shows the user the keyword most similar to the website to which the user wants to move, and directly connects it by selection, or the web browser address bar. If you click the mouse with the mouse, you can't provide the relevant site, relevant search word or related recommendation site related to the current site, and you can't provide the user more convenient condition for using the Internet. And not only can not effectively promote the site has a problem that can not attract a lot of advertising.

In addition, in the conventional technology, when an advertisement is displayed on a screen window and a homepage address or a keyword is entered in the address bar, an advertisement screen does not disappear, causing a great problem such as annoying the user and a lot of Internet use time.

The present invention has been made to solve the above problems of the prior art, the step of transmitting information related to the current site to the server when clicking the address bar or toolbar input window of the web browser to the server and the server in the database The first purpose is to provide a step of directly displaying relevant information on the user's screen, and a more specific second purpose for this is related sites, related search queries, related recommended sites, etc. On the screen to provide users with more convenient web surfing, and to allow many netizens to promote their businesses and homepages to attract more advertisements. Enter your homepage address or keyword into the address bar The user's discomfort is minimized by disappearing, and the fourth objective is to generate revenue by advertising event contents in related advertisements, and affiliated sites by advertising affiliated sites in the case of companies that operate multiple Internet sites. To increase the number of visitors to the Internet, and the fifth objective is to provide information related to the current site when a user clicks on a web browser, which greatly improves the quality and reliability of the product, thereby allowing consumers to build a good image. Provide a method.

In order to achieve the above object, the present invention provides a method of displaying an advertisement on a user monitor by accessing an advertisement server after accessing a server through the Internet, wherein the current site is clicked when a user clicks an address bar or a toolbar input window of a web browser. Transmitting information associated with the server to the server; And directly displaying related information in a database on a user's screen. The server provides an internet advertisement method for providing information related to a current site when a web browser is clicked.

Hereinafter, described in detail with reference to the accompanying drawings a preferred embodiment of the present invention for achieving this purpose are as follows.

Internet advertising method for providing information related to the current site when the web browser click applied to the present invention is configured as shown in Figs.

In the following description of the present invention, if it is determined that a detailed description of a related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted.

The following terms are terms set in consideration of functions in the present invention, which may vary depending on the intention or custom of the producer, and their definitions should be made based on the contents throughout the specification.

First, as shown in FIG. 2, a plurality of users 10 are connected to a web server 11 through an internet network. In addition, the web server 11 is connected to a database 12 that contains various data including advertisement information.

The present invention relates to an internet advertisement method for displaying advertisements on a user monitor by accessing an advertisement server after accessing a server through the Internet, and clicking information related to the current site when a user clicks on an address bar or a toolbar input window of a web browser. Transmitting to the advertisement server and displaying the relevant information in the database directly on the user's screen.

In this case, the related information is characterized in that the relevant advertisement site, the relevant search word, the related recommendation site is provided.

The present invention is also characterized in that the related information disappears as soon as one or more letters or addresses are entered into the address bar or toolbar input window using the keyboard while the related information is displayed on the site screen window.

In addition, the present invention is characterized in that the relevant information screen of the previous step is provided again upon exiting after accessing the corresponding site provided by the related information.

In addition, the present invention is characterized in that any one selected from among various letters, numbers, special symbols, and shapes is used for the address and keyword.

On the other hand, the present invention may be variously modified and may take various forms in applying the above configuration.

And it is to be understood that the invention is not limited to the specific forms referred to in the above description, but rather includes all modifications, equivalents and substitutions within the spirit and scope of the invention as defined by the appended claims. It should be understood that.

Referring to the operation and effect of the Internet advertising method for providing information related to the current site when clicking on the web browser of the present invention configured as described above are as follows.

First, in the present invention, as shown in FIG. 3, a user clicks on an address bar or a toolbar input window of a home page set by the Internet startup (S100).

Then, the information related to the current site is directly accessed and inquired at the bottom of the address bar or the toolbar input window (S101).

In this case, the related information is provided with a related advertisement site, a related search word, a related recommendation site, and the like. For example, related information such as the Korean Patent Attorney, the Korean Intellectual Property Office, the Patent Judge, the Patent Court, and the Supreme Court related to the Patent Office are provided.

Thereafter, if there is no related information (advertisement), it ends immediately (S102), but if it is displayed, an advertisement is displayed (S103).

Subsequently, when the user clicks on the advertisement (S104), the user immediately moves to the corresponding site (S105). Otherwise, if the user inputs the keyboard (S106), the advertisement screen is immediately removed (S107).

On the other hand, although not shown in the present invention, not only does not click on the advertisement (S104) but also keyboard input (S106), the related information may automatically disappear after about 5 seconds. This is to consider using the Internet conveniently.

As described in detail above, the present invention provides a method of transmitting information related to a current site to a server when the address bar or a toolbar input window of a web browser is clicked with a mouse, and the server directly displays related information in a database on a user's screen. Provide steps. In other words, when the user clicks the Internet address bar with a mouse, a web site is provided to the user by providing a related site, a related search word, a related recommendation site, etc. on the screen, and a number of companies and homepages are provided to a number of netizens. To promote more ads to attract more advertising.

In addition, the present invention is to minimize the inconvenience to the user by disappearing the advertisement screen when the homepage address or keyword is entered in the address bar in the state where the advertisement appears.

In addition, the present invention enables to generate revenue by advertising event content in related advertisements and to increase visitors to affiliated sites by advertising affiliated sites in the case of companies operating multiple Internet sites.

Because of this, the present invention is a very useful invention that can significantly improve the quality and reliability of the product to allow the consumer to plant a good image.

Claims (5)

In the Internet advertising method for displaying the advertisement on the user monitor by connecting to the server via the Internet through the ad server, Transmitting information related to the current site to the ad server when the web browser's address bar or toolbar input window is clicked with a mouse; And The advertisement server directly displays the relevant information in the database on the user's screen; Internet advertising method for providing information related to the current site when the web browser clicks. According to claim 1, The related information is an internet advertising method for providing information related to the current site when the web browser click, characterized in that the relevant advertising site, related search words, related recommendation site is provided. The method according to claim 1 or 2, When the related information is displayed on the site screen window, the relevant information disappears as soon as the user enters one or more addresses or keywords into the address bar or toolbar input window by using the keyboard. Internet advertising method for providing information. According to claim 3, The Internet advertising method for providing information related to the current site when a web browser is clicked, wherein the related information screen of the previous step is provided again after accessing the corresponding site provided by the related information. According to claim 3, The address and the keyword is an Internet advertising method for providing information related to the current site when a web browser is clicked, characterized in that any one selected from letters, numbers, special symbols, and shapes is used.

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