KR100812045B1 - Automatic advertisement relay system and method thereof - Google Patents

Abstract

The present invention relates to an automatic advertisement relay system and a method thereof.

Advertisers of the present invention can automatically mount advertising data into the system according to a predetermined procedure, and in addition to the purchase of goods or services as an end-user, as an active economic entity, an automatic advertising relay system that can generate new economic benefits. to provide. Through this, the end consumer can obtain new goods in addition to the purchased goods or services, and provides the advertiser with a new advertisement relay system that prevents unnecessary expenses by allowing the advertisement expenses to be directly related to the actual transaction.

Advertisers using the system of the present invention must spend advertising costs only when sales occur, thereby preventing unnecessary advertising costs caused by curiosity without being concerned about fraudulent clicks or purchases of conventional Internet users.

In addition, the system and advertising method of the present invention give consumers another dimension of benefit. Consumers can get the first level of satisfaction by purchasing the products they want and receive a certain amount of advertising costs, so they can get secondary economic benefits.

Advertisement, Internet, Auto, Broadcasting, Community, Field, Royalty, Advertising Fee

Description

Automatic advertising relay system and its method {AUTOMATIC ADVERTISEMENT RELAY SYSTEM AND METHOD THEREOF}

1 is a view showing a conventional advertising system.

2 is a diagram illustrating a schematic configuration example of an advertisement relay system according to the present invention.

3 is a view showing a schematic relationship between the components of the advertising relay system according to the present invention.

4 is a diagram illustrating a relationship between an advertiser and an advertisement mall central system according to the present invention.

FIG. 5 is a diagram illustrating a relationship between an advertisement mall central system and a personal advertisement web page according to the present invention.

6 is a diagram illustrating a relationship between an advertiser and a personal advertisement web page according to the present invention.

7 is a diagram illustrating a relationship between a personal advertisement web page and a community group according to the present invention.

8 is a diagram schematically illustrating the configuration of a fee distribution rule of a first member and a second member according to the present invention.

9 illustrates a relationship between an advertiser and a community group according to the present invention.

10 is a block diagram schematically showing the configuration of the system-based advertising method of FIGS. 2 and 3 according to an embodiment of the present invention.

※ The accompanying drawings show that they are illustrated as a reference to enhance the understanding of the technical idea of the present invention.

<Technology field>

The present invention is composed of a system through the Internet, and in particular, relates to an advertisement method and an advertisement relay system using an Internet site, and a business model made through the advertisement method and the relay system.

<Problems with Prior Art>

Advertising plays a vital role in the business model because it acts as a medium for closing deals between consumers and sellers. The seller informs the consumer of the product or service through the advertisement, and the consumer identifies the source of the product or service to purchase through the advertisement. Meanwhile, as an advertising medium, new advertising media using mobile communication networks or Internet network networks have been widely used based on the development of information and communication technologies, as well as traditional mass media such as newspapers, magazines, TVs, and radios.

The advertisement medium used in the present invention is based on an internet network. However, the most common method of an advertisement system or advertisement method based on a conventional internet network is based on keyword search of a portal site which is used most by consumers. As shown in FIG. 1, the portal site usually serves as an advertisement mass media managed and operated by an advertising agency, and pays product information and advertisement costs instead of providing an advertisement medium to an advertiser. Will receive. Consumers view product information (advertisement information) and make purchase requests through advertising media, but the actual payment is made and the product is sent by the advertiser, not the advertising agency that operates the advertising media. The paid advertising fee is paid to the vendor (advertising agency) who operates the portal site as a click or a regular fund.

However, such an advertising system or advertising method has a problem that the advertising cost is spent irrespective of the actual purchase. That is, by simply relying on the number of clicks irrespective of whether or not the actual transaction occurs, there is a problem that the consumer is overly dependent on the behavior of the consumer. Therefore, the advertiser requesting the advertisement simply expects that the advertisement effect will be large because the portal site is used by many consumers, and it is not possible to exclude fraudulent clicks or clicks caused by the curiosity of the consumers from the advertising expenses, Advertisers have no guarantee that the advertising effect will be as desired. Nevertheless, advertisers were forced to spend advertising costs as marketing costs using the media, and these advertising costs were recognized as indispensable distribution costs.

In addition, another problem with the conventional system is that the advertiser's efficiency in the advertisement system is lowered because there is no automatic process in uploading the advertisement data to the advertisement system. That is, according to the conventional process, the advertiser arbitrarily prepares his advertisement data and provides it to the advertisement system operator, who then edits it electronically and uploads it to his system. Therefore, it was difficult for the advertiser to easily grasp what advertising data to prepare, and also, from the point of view of the advertising system administrator, he had to take the inconvenience of having to rework a lot of data of various advertisers randomly written.

On the other hand, today's consumers are not just passively buying goods, but they are also showing their cultural behavior to be intimate with people who are interested and willing to buy the goods or services they want. Consumers are also active actors in economic activity, showing a keen interest in what new profits can be generated from their purchasing behavior. However, the conventional advertising system did not provide a basis for these end consumers' activities as cultural and active economic agents. The end-users had to stay passive because they simply provided consumers with information about what's cheaper to buy through a search system or an advertising medium that makes it easy to find sources for goods and services. .

The purpose of the present invention to solve this problem is to allow advertisers to automatically mount advertising data into the system according to a predetermined procedure, and new economic benefits other than the purchase of goods or services by the end consumer as an active economic agent. It is to provide an automatic advertising relay system that can occur.

Through this, the end consumer can obtain new goods in addition to the purchased goods or services, and provides the advertiser with a new advertisement relay system that prevents unnecessary expenses by allowing the advertisement expenses to be directly related to the actual transaction.

The purpose of this invention is to change the paradigm of advertising. In other words, the advertisement cost that the advertiser should spend in the past was reflected on the product price as a distribution cost and passed on to the consumers as it is. However, when the actual transaction occurs by the automatic advertisement relay system and the advertisement method using the system, Only paid to the operator of the advertising media to close the deal, and also paid advertising costs are divided among the end consumers. The operator of the new advertising media provided by the automatic advertisement relay system of the present invention works to secure more end consumers in order to earn more advertising costs, and the end consumers receive the products or services at the same time. Because they can get a certain amount of money, which is not possible, they are in close contact with new advertising media.

In addition, since the profits of the new advertising media operator and the end consumer are generated only when the actual transaction occurs, the ultimate object of the present invention is to contribute to the increase of the actual sales and the development of the industry while dramatically increasing the advertising effect of the advertiser. .

Further objects and advantages of the present invention will be described below, which are further described by means of the disclosure in the claims and the disclosure of the embodiments thereof, as well as means and combinations within the range that can be easily deduced therefrom. It will be covered in a wide range.

In order to achieve the above object, the automatic advertisement relay system of the present invention provides an advertisement event registration module for automatically uploading the advertiser's product information and service information content to the central system web site, which is an advertising mall, the first member It includes a central system website operation server for providing a community advertising mall sale module; As a subdomain distributed to the first member of the central system web site, the product information and service information contents of the advertiser are posted from the central system web site server, and the community of the second member through the community advertisement mall sale module. A personal advertisement web page configured to be connected to terminals of consumers through an internet network; A second member connected to the personal advertisement web page through an internet network, and registering according to a predetermined procedure of the personal advertisement web page, and subscribing to purchase the goods or services of the advertiser posted on the personal advertisement web page. Community groups; And

Product information and service information content is automatically registered with the central system web site operation server through the advertisement event registration module provided by the central system web site operation server, and the product information is displayed on the personal advertisement web page according to a predetermined procedure. And an advertiser server that provides service information contents, and performs payment and dispatch processing related to the purchase subscription of the community group of the second member, and the advertisement fee payment processing to pay the account of the operator of the personal advertisement web page. It is characterized by including.

In a preferred embodiment, the sale of the personal advertisement web page is preferably sold with the operation ID of the subdomain of the central system web site.

The central system web site operating server of the automatic advertisement relay system of the present invention preferably includes an advertisement database, a royalty settlement database, an advertisement fee settlement database, a purchase event management database, a member management database, and an account management database.

In another aspect of the present invention, an advertising method using the above-mentioned automatic advertisement relay system is an advertisement method using a central system web site where product information and service information contents of an advertiser are built:

Subscribing to the central system web site as a first member through a predetermined authentication process to receive a personal advertisement web page that is a subdomain; Constructing a personal advertisement web page for which the first member has been distributed and establishing a member registration / management process; Accessing the personal advertisement web page through an internet network to form a community group of a second member through a membership registration and management process; Purchasing by the second member of the community group a product or service posted on the personal advertisement web page; And

Advertisers of the goods or services provide the goods or services through a delivery system, and paying the advertisement fee to the account of the first member registered in advance in the operation server of the central system website in exchange for the purchase; It is characterized by an advertising method using an automatic advertising relay system.

In a preferred embodiment, the advertising method of the present invention, the first member comprises the community group of the second member, according to the decision of the fee distribution rules according to their intention to register in the personal advertising web page; And depositing a portion of the advertisement fee of the advertiser paid to the first member in account of the purchase fee through the personal advertisement web page to the account of the second member who made a purchase according to the fee distribution rule. It is good.

In a preferred embodiment of the present invention, a method in which an advertiser uploads product information and service information content to a central system web site enables the central system web site to register online by a predetermined condition by an advertisement event registration module.

On the other hand, it is preferable that the personal ID web page is distributed with the operation ID of the subdomain of the central system web site.

In addition, in a preferred embodiment of the advertising method of the present invention, the first member who receives the personal advertisement web page pays a certain amount of royalties to the account of the central system web site operator in exchange for the personal advertisement web page. It is good to further include;

Further, in another embodiment of the advertising method of the present invention, when a purchase event of a second member belonging to a community group of the first member who receives the personal advertisement web page occurs, the first member is determined according to the purchase event in advance. Paying royalties in proportion to a losing rate to the account of the central system web site operator.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description of the present invention, when it is determined that the subject matter of the present invention may be unnecessarily obscured as a matter already known to those skilled in the art, such as a known function or a known configuration, the detailed description thereof will be omitted.

2 shows a schematic system configuration of the present invention. First, an advertising mall operator in the role of an advertising agency establishes a central advertising system (1). The meaning of this advertisement mall central system 1 on the network is an Internet site where information data related to goods and services are constructed, such as a shopping mall, and anyone can access the Internet through a unique domain. In addition, the term "physically" refers to a collection of various databases necessary to operate the Internet site and a server for operating the Internet site.

 The advertising mall central system (1) has a number of subdomains, through which the advertising mall has a separate "Personal Advertisement Media (PAM)" (2) of personal members. Since it has a web page format consisting of a frame, it can be expressed differently as "personal advertising web page 2", but it is attached to each other. That is, assuming that the parent domain of the advertisement mall central system 1 is "http://www.abc.com", for example, the subdomain is "http://www.abc.com/member1". The advertising mall central system 1 is distributed by the number.

On the other hand, the consumer can access the Internet site of the advertisement mall central system 1 via the Internet 3, but purchase of goods or services can be connected to the Internet 3 through a subdomain. Is done through. Thus, in order to purchase goods or services, consumers must go through either personal advertising media 2, and at least one consumer belonging to the personal advertising media 2 is referred to as the "community group 4" of the personal advertising media 2; ) ". Even if the upper domain is the same and the related products are the same, each purchasing activity is performed individually according to which community group 4 the end consumer is subscribed to. If n personal advertising media 2 exist, then n community groups 4 exist.

The advertiser 5 delivers a product and a service to a consumer belonging to the community group 4 to be purchased.

3 illustrates the system in terms of mutual roles and functions of the system of FIG. The advertisement mall central system 1 provides marketing cooperation through an advance contract with the advertiser 5. Specifically, the advertisement mall central system 1 provides the advertiser 5 with a new advertisement media based PAM system of the present invention, and the advertiser 5 provides product and service information data. The website server of the advertisement mall central system includes an advertisement event registration module that can upload an advertiser's name, a product or service name, information about a price and a specification of a product or a service, an image file, etc. to an advertiser 5 through online. If the advertiser registers his product information or service information data online through this advertisement event registration module (advertisement of event registration), the website server of the central system 1 is automatically displayed on its advertisement mall website. Upload.

The advertisement mall central system 1 distributes the personal advertisement media 2 to the registered members (defined as "primary members") registered in advance, and the operator of the personal advertisement media 2 pays for the advertisement mall sale. The royalties are paid to the company that operates the advertising mall central system (1).

The consumer subscribes as a member of the web page of the personal advertising media 2 (it is defined as "secondary member"). Since the consumers are made up of one or more people, they form a community group 4 of the personal advertisement media 2, and the operator of the personal advertisement media 2 has an advertisement mall (personal advertisement web page) distributed from the central system 1 ) Provides information about the advertiser's products and services to the secondary member belonging to the community group (4). The second member requests the purchase of goods or services posted on the personal advertisement media (2), and the advertising expenses of the operator's profits of the personal advertisement media (2) generated after the purchase is made are determined in accordance with the predetermined fee rule. It is distributed to members.

When a purchase is made through the personal advertisement media 2, the personal advertisement media 2 records a purchase event through the central system, and according to the purchase event, a predetermined advertisement fee is transferred to the operator account of the personal advertisement media 2. .

On the other hand, the delivery of the goods and the provision of the service is not made through the operator of the advertising mall central system (1) or personal advertising media (2), but directly through a separate system of the advertiser, the community group (4) Payment of the belonging consumer may be made through the payment processing server of the advertisement mall central system 1, but preferably, purchase events are recorded in the central system 1, and payment processing is performed by the advertiser 5. It is good to make it directly through the payment processing server.

4 to 7, 9 illustrate a more specific role relationship between components of the system of FIGS. 2 and 3.

First, FIG. 4 shows the relationship between the advertiser 5 and the advertisement mall central system 1. As described above, the advertising mall central system 1 provides the advertiser 5 with an internet-based advertising system that advertises the goods or services of the advertiser 5 through an internet site, and makes direct purchases. The advertiser 5 provides corresponding product or service information data. The advertisement mall central system 1 automatically uploads the advertisement data (product and service information contents) received from the advertiser 5 through the advertisement event registration module to the central system web site.

At this time, the advertising mall central system 1 cooperates with the marketing of the advertiser, but does not receive the monetary consideration and commission in the name of the expected advertising effect. In other words, the advertisement mall central system 1 does not charge a fee from the advertiser 5, which is an obvious difference from the conventional system in which the advertiser is always charged. This solves the notion of "distribution costs" in which advertising costs must be paid inevitably.

5 illustrates the relationship between the advertisement mall central system 1 and the personal advertisement web page 2 which is the personal advertisement media.

The product information and service information contents provided by the advertiser are uploaded from the central system website management server to the web site of the advertisement mall central system 1. The operator of the advertisement mall central system 1 distributes this web site as a personal advertisement web page 2 to the operator of the personal advertisement media which is an authenticated member of the website. Because personal ad web page (2), not to be assigned to only one web page, the website of the central system are stored in a large number of Products and Services Content posted via the internet web page, a centralized system Web site It contains both a number of frames and a number of web pages. Therefore, the advertisement mall is distributed in a manner of distributing the operation ID while maintaining the same configuration of the website of the advertisement system central system and the Internet site of the personal advertisement web page . For example, 1 member pre-sale operating an ID of "member1" now, and the members 1 of the Products and Services content published on the central system Web site by entering a pre-sale received "member1" and the password to connect to the central system, website advertising and Acquire rights for sales . In terms of domains, the central system web site has a parent domain and a subdomain of member1's "member1". However, the central system provides a predetermined editing module to distribute the advertising mall to the members, and to edit it according to the members' intentions regarding the adjustment, addition and deletion of the advertisement data on the web screen, and the members can edit this advertising module. Through the advertising data can be edited according to their preferences and intentions.

On the other hand, in order for the member to operate the advertised mall as a personal advertisement web page, the central system 1 provides a member registration and management process for the secondary member who subscribes to the personal advertisement web page 2. In addition, the central system 1 provides the web page community generation module and community management module of the operator (first member) of the personal advertisement web page 2 and the community management module. Predefine rules for creating community groups for belonging secondary members. Secondary members can enter their personal information through this community creation module to automatically register on the primary member's personal advertising web page (2). Allow the community of the primary member to be created. The community management module performs functions such as information related to purchase events of secondary members belonging to a community, a fee distribution rule, and a bulletin board generation, which are available only to the first member who is the operator of the personal advertisement web page 2. have.

The first member who receives the operation ID for the advertisement mall pays royalties to the advertisement mall central system website operator in exchange for the sale. The distributed primary member may pay a certain amount of royalties to the account of the central system web site operator. In another preferred embodiment, when a purchase event occurs on his personal advertisement web page, royalties are provided to the account of the central system web site operator at a rate predetermined according to the purchase event.

6 shows a relationship between the advertiser 5 and the personal advertisement web page 2. The advertisement system of the present invention is provided by the operator of the advertisement mall central system web site, and product information content and the like posted on the website are automatically relayed by the advertisement mall central system web site. There is no direct communication between operators. However, the advertiser provides the product information contents and the like through the advertisement mall central system web site, and the purchase of the product is made through the personal advertisement web page 2, so the relationship between the advertiser 5 and the personal advertisement web page 2 is provided. Is very important in the system of the present invention. Since the consumer belonging to the community group of the personal advertisement web page 2 makes a purchase request through the personal advertisement web page 2, the actual advertisement and the actual sale are established in the personal advertisement web page 2. The advertiser 5 pays the deposit account of the operator of the personal advertisement web page 2 which is registered in advance in the central system when the sale is established in the personal advertisement web page 2. If the sale regarding the product purchase is not actually established, the advertiser 5 does not need to pay any costs, thereby preventing unnecessary advertising expenses like the conventional advertisement system.

7 shows a relationship between a personal advertisement web page 2 and a community group 4 constituted within the personal advertisement web page 2.

The consumer subscribes as a member of a personal advertisement web page, which is a personal advertisement media. From the point of view of the central system, these members are meant to be secondary members because they are members of the web page of the operator of the primary advertising personal web page. And since these consumers exist in large numbers, they form a community group 4 of secondary members. Today, the construction of a private community on the Internet is a universal channel of information exchange, and the present invention sets this private community on the Internet as a channel of advertisement and purchase. The community group of the second member may be a family, a friend, a hobby member of the first member, or may be a person who comes across by chance through an internet search. The commonality of secondary members belonging to such community groups is that they are subscribed to the personal advertisement web page to which the corresponding community group belongs, and purchase the products or services of the advertiser through the personal advertisement web page. The commonality of these community groups has an attractive effect in that they provide an environment in which revenue can be distributed to consumers first, and incentives to purchase.

An important feature of the present invention is that when a secondary member belonging to a community group purchases a product or service posted on a personal advertisement web page 2 as an end consumer, the consumer is provided with a portion of the advertisement fee. Since there is no advertising cost as a kind of distribution cost in the system of the present invention that must be paid even though the goods or services are not actually sold, an environment is provided that can give such costs to the benefit of the consumer. For secondary members who are consumers, the price of goods and services is substantially reduced.

8 schematically illustrates a structure in which a primary member distributes a profit of an advertisement fee to a secondary member. In order for the first member, who is the operator of the personal advertisement web page, to give a part of the advertising fee to the second member of his community group, the first member needs to predetermine the fee distribution rule in the community group. For example, 90% of the advertising fee may be set in the interest of the first member, and 10% of the advertising fee may be set in the interest of the second member who is a consumer. The same fee distribution rate may be applied to all secondary members of the community group, but different fee distribution rates may be applied according to the degree of contribution to the activation of the community of secondary members. Meanwhile, the bank account of the secondary member belonging to the community group is registered in advance in the account management database of the central system, and the fee distribution rate is also stored together in the member management database of the central system.

9 shows the relationship between the advertiser 5 and the community group 4. This is indicative of the traditional consumer-seller relationship. The advertiser 5 will deliver the goods or provide the service according to the payment of the consumer belonging to the community group 4. All events related to the purchase are recorded on the operation server of the central system.

For such a system, the central system web site operation server stores an advertisement database storing advertisement data registered in advance through an advertisement event registration module. And a royalty settlement database for storing and managing royalty data paid by the operator of the personal advertisement web page to the central system operator for the sale of the advertisement mall. In addition, an advertisement fee settlement database is provided for the settlement of the advertisement fee paid to the operator of the personal advertisement web page. The advertising billing database manages the advertising charges deposited from the advertiser's bank account and synchronizes with the purchase event data of consumers in the actual community group. The central system web site operation server of the present invention includes purchase event management data that stores purchase event data, and includes primary members who operate personal advertisement web pages and secondary members who belong to community groups operated by the primary members. A member management database for managing information and an account management database for managing bank accounts of respective members are provided.

10 shows an advertisement method according to an embodiment of the present invention.

As described above, the product information and service information contents of the advertiser are automatically uploaded and constructed by the advertisement event registration module in the central system web site which is an advertisement mall. The first member (primary member) accesses the central system web site through the Internet, enters member information, etc. according to a predetermined authentication procedure, and registers as a member to receive a personal advertisement web page, which is a personal advertisement mall (S10). . The distribution method is to receive an operation ID of a subdomain given a predetermined editing function. In other words, since all the contents of the central system web site related to the advertisement and sale of goods and services can be used as it is using the distributed operating ID, there is no need to make a separate shopping mall. Consumers can access their personal ad web pages by entering a subdomain in the Internet address bar, or they can access the personal ad web pages by searching on the central system web site of the upper domain. There is no difference between the product information and the service information provided to the final consumer (second member of the community group) by the web site of the upper domain and the web site of the lower domain. This is because the personal advertisement web page is actually only the first member's operation of the upper domain web site regarding product sales. If there are n primary members, there are n personalized advertising web pages distributed, which means that there are n central system web sites.

Next, the first member who receives the advertisement mall establishes a personal advertisement web page according to a predetermined process, and establishes a member registration and management process with a web program provided by the central system (S20). This membership management process has the meaning of a web tool that creates a web community frame (the actual community group is not created because there are no secondary members who have joined the community group yet).

Next, a second member who wants to purchase a product or service accesses the personal advertisement web page through the Internet and subscribes to the personal advertisement web page. When one or more second members join, they belong to the community group of the corresponding personal advertisement web page according to a predetermined procedure through the community generation module (S30). The information of the second member is stored together with the recognition mark of the first member to which the central system operation server belongs, and is provided to the first member.

The second member searches for information on the goods or services posted on the corresponding personal advertisement web page, and requests an online purchase for the desired goods or services (S40). The next step S50 is payment, product delivery, and service provision. When the second member selects the online purchase displayed on the web using a mouse or a keyboard, a purchase event occurs when the second member makes a payment by credit card or bank account transfer according to a predetermined online payment procedure. This purchase event is stored in the database of the central system operation server and notified to the advertiser and the operator of the corresponding personal advertisement web page. As the purchase request and payment processing is completed, the advertiser provides the corresponding product or the corresponding service to the corresponding second member through its delivery system.

As the actual transaction occurs, the advertiser pays the operator of the advertisement of the personal advertisement web page (S60). Since the system of the present invention does not spend advertising costs for advertisements (posting of goods or services online) that are not linked to actual sales, the actual advertisements and sales have the same meaning in view of the advertising expenses of the advertiser. When the advertiser receives the purchase event through the central system operation server, the advertiser compares the processed payment information and remits the advertisement fee online to the account of the operator of the corresponding personal advertisement web page according to the amount predetermined by the contract. For convenience, the bank account information of the first member is stored in the database of the central system, and is paid to the operator of the personal advertisement web page from the advertiser's deposit account via the deposit account managed by the advertisement mall central system.

Next, it is determined whether a fee distribution rule exists between the first member and the second member (S70). If there is a fee distribution rule between the first member and the second member, the first member who receives the advertising expenses shall receive a certain amount of the advertising expenses from the second member who is a buyer belonging to his or her community group in the bank account of the second member who is registered in advance. Online transfer. Since the bank account of the second member is stored in the database of the advertisement mall central system, and the data on fee distribution rules are also stored in the member management database of the central system, the partial payment of the advertising expenses from the first member to the second member is Instead of being done individually by individuals (there is a risk that the payment may be arbitrary depending on the personal intention of the first member), it is done through a central system. That is, it is preferable that the central system operation server automatically distributes the advertisement fee deposited online from the advertiser to the first member and the second member (S80).

The issue of royalty payments between the central system operator and the operator of the personal advertising web page is as fully stated above. The first member who receives the personal advertisement web page pays royalties to the central system website operator's account in exchange for the sale of the personal advertisement web page, and the method pays a certain amount of royalties, his community. When a purchase event of a second member of the group occurs, there is a method of paying royalties at a predetermined rate according to the purchase event, or a method of paying royalties in a combination of the above two methods. For convenience, the central system operator may deduct the royalties from the advertising expenses paid from the advertiser in advance.

On the other hand, the scope of protection of the present invention is not limited by the embodiments explicitly described above. In addition, it should be noted that the protection scope of the present invention may not be limited due to obvious changes or substitutions in the technical field to which the present invention belongs.

According to the automatic advertisement relay system of the present invention and the advertisement method using the same as described above, the advertiser, the advertising agent, the consumers all have the advantageous effect that can be a beneficiary.

According to the automatic advertisement relay system of the present invention, by allowing the advertiser's advertisement data to be automatically registered in the central system by a predetermined procedure, the advertiser has to prepare any advertisement data without a predetermined rule, and the advertisement agency has to set it up one by one. The difficulty of editing and manually uploading to the system is solved.

Advertisers using the system of the present invention must spend advertising costs only when a sale is generated, which is caused by curiosity without regard to illegal clicks (an act of repeating multiple clicks by a single person) or purchases of conventional Internet users. There is an effect that can prevent unnecessary advertising expenses. Moreover, new marketing activities will further encourage consumers' purchases, which will contribute to greater sales.

In addition, the system and advertising method of the present invention give consumers another dimension of benefit. Consumers can get the first level of satisfaction by purchasing the products they want and receive a certain amount of advertising costs, so they can get secondary economic benefits.

In addition, the revenue structure is created from the advertising agency (operator of the central system website). Conventionally, although a certain advertising cost is directly paid by the advertiser, it is obvious that the advertising cost paid from the advertiser will be reduced if the effect of the advertisement is reduced. However, in the system of the present invention, since the advertising agency receives royalties from the person who receives the advertisement mall rather than receiving the advertisement fee from the advertiser, the more members who are sold, the more the royalties income becomes as the promotion activity of the members being sold is activated. Is increased.

The systems and methods of the present invention create new business models. In order for an average person to post advertisements on their site, their personal Internet site would have to be very popular (and advertisers would be attracted), and to run a shopping mall site would have to be very expensive. However, the system of the present invention can operate an internet site such as a general shopping mall composed of numerous products and services by paying only a small amount of royalties (because it receives an operating ID), and also its own personal advertising mall (personal advertising web). When a product is purchased through the site, the user can receive advertising costs from the advertiser, which is a great economic benefit.

On the other hand, for these economic benefits, members will try harder to advertise their personal advertising mall, which is the same effect as obtaining a new online salesperson, which was not expected at all from the advertiser's point of view.

Although effects not specifically mentioned in the specification of the present invention, it is added that the potential effects expected by the technical features of the present invention are treated as described in the specification of the present invention.

Claims (9)

A central system web site operation server providing an advertisement event registration module for automatically uploading an advertiser's product information and service information content to a central system web site which is an advertising mall, and providing a community advertising mall sale module to a first member; The central system web site operation server provides a sub-domain distributed to the first member terminal of the central system web site, and the product information and service information of the advertiser are posted from the central system web site server, and the community It consists of the community of the second member through the advertising mall sale module, and includes a personal advertising web page connected to the terminal of consumers through the Internet network,  A second member terminal connected to the personal advertisement web page through an internet network, and registering according to a predetermined procedure of the personal advertisement web page, and subscribing to purchase goods or services of an advertiser posted on the personal advertisement web page. Community groups; And Product information and service information content is automatically registered with the central system web site operation server through the advertisement event registration module provided by the central system web site operation server, and the product information is displayed on the personal advertisement web page according to a predetermined procedure. And an advertiser server that provides service information contents, and performs payment and dispatch processing related to the purchase subscription of the community group of the second member, and the advertisement fee payment processing to pay the account of the operator of the personal advertisement web page. Include, The distribution of the personal advertisement web page receives the operation ID of the subdomain of the central system web site, Advertiser's advertisement fee paid by the advertiser to the first member terminal in exchange for the purchase through the personal advertisement web page according to a fee distribution rule previously determined by the first member terminal forming the community group of the second member terminal The automatic advertising relay system, characterized in that a portion of the deposit to the account of the second member terminal that made a purchase according to the fee distribution rule. delete The method of claim 1, The central system web site operating server includes an advertisement database, a royalty settlement database, an advertisement fee settlement database, a purchase event management database, a member management database, and an account management database. An advertising method using a central system web site where an advertiser's product information and service information contents are built: Receiving, by the subscriber's terminal, a personal advertisement web page, which is a subdomain, by subscribing to the central system web site as a first member through a predetermined authentication procedure; Constructing, by the first member terminal, his or her own personal advertisement web page, and establishing a member registration / management process provided by the central system website server; Configuring a community group of a second member terminal through a member registration / management process by accessing the personal advertisement web page through an internet network; Generating, by the second member terminal of the community group, a purchase event for purchasing a product or a service posted on the personal advertisement web page; And Providing a corresponding product or service through a delivery system by an advertiser server of the corresponding product or service, and paying an advertisement fee to an account of the first member terminal registered in advance on an operation server of the central system website in exchange for a purchase; Including; Determining, by the first member terminal, a community group of the second member terminal, and pre-determining a fee distribution rule in the personal advertisement web page; And Depositing a portion of the advertiser's advertising fee paid to the first member terminal in exchange for the purchase through the personal advertisement web page to the account of the second member terminal making a purchase according to the fee distribution rule; and, The distribution of the personal advertisement web page is to receive the operation ID of the subdomain of the central system web site, advertising method using an automatic advertisement relay system. delete The method of claim 4, wherein The advertiser uploads the product information and the service information content to the central system website by the advertisement event registration module. The advertisement method using the automatic advertisement relay system, which is registered online under a condition predetermined by the central system website. . delete The method of claim 4, wherein The first member receiving the personal advertising web page, paying a certain amount of royalties to the account of the central system web site operator in exchange for the sale of the personal advertising web page; further comprising, using the automatic advertising relay system Advertising method. The method of claim 4, wherein A first member receiving the personal advertisement web page, When a purchase event of a second member belonging to his / her community group occurs, paying royalties at a predetermined rate according to the purchase event to the account of the central system website operator; Advertising method using a relay system.

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