KR100633395B1 - Merchant virtual store offer / operation system in online marketplace and its method - Google Patents

Abstract

The present invention relates to a system for providing / operating a seller virtual store in an online marketplace and a method thereof, wherein the system according to the present invention is a virtual space which is a space for selling a product (exhibition) only for each seller to sellers who register a product in the online marketplace. Provide a store (e.g., homepage), set a rating based on the purchase history of customers who have visited their virtual store and make a purchase, and set a different pricing policy than the online marketplace based on the set customer rating. By establishing a mileage policy, you can sell products, and you can independently promote information related to the seller's virtual store (for example, new product information, etc.) to customers who have purchased the product through their virtual store. By providing a mail service to help merchants The unique feature is that it can secure new customers. In addition, the system according to the present invention promotes a seller virtual store through an online marketplace or an external portal site, and forms a community among sellers who sell products conforming to a specific theme to promote the community. It is possible to increase sales by sellers.

Description

System and method for offering / operating seller's online shopping store in e-marketplace}

1 is a configuration diagram schematically illustrating an operating environment of a seller virtual store providing / operating system in an online marketplace according to the present invention;

2 is a schematic functional block diagram of a seller virtual store providing / operating system in an online marketplace according to the present invention;

3A to 3G are exemplary diagrams of databases managed in a seller virtual store providing / operating system side in an online marketplace according to the present invention;

4 is an example of community implementation provided by a seller virtual store providing / operating system in an online marketplace according to the present invention;

5 is a flowchart illustrating a purchaser product purchase process based on a seller virtual store and a purchaser customer grade update process in a seller virtual store providing / operating method in an online marketplace according to the present invention;

5A is a flowchart illustrating a purchaser product purchase process based on the virtual store of FIG. 5;

6 is a flowchart illustrating a process of forming a community and an advertisement process of a specific target in a seller virtual store providing / operating method in an online marketplace according to the present invention;

6A is a flowchart illustrating a process of forming a community of FIG. 6;

7 is a flowchart illustrating a purchaser product purchase process based on virtual stores forming a community in a seller virtual store providing / operating method in an online marketplace according to the present invention.

* Description of the symbols for the main parts of the drawings *

100: seller virtual store offer / operation system

110: database unit 111: virtual store DB

112: community management DB 113: buyer purchase history DB by virtual store

114: purchase customer rating by virtual store DB 115: regular store DB by buyer

116: advertising DB 117: inquiry / answers DB

120: virtual store implementation 130: community building

140: virtual store providing unit 150: product sales processing unit

160: purchase customer rating management unit 170: buyers regular store management department

180: advertising provider 190: inquiry processing unit

The present invention relates to a system for providing / operating a seller virtual store in an online marketplace, and more particularly, to a seller who registers a product in an online marketplace. Provide the seller with a price or mileage policy that is different from the online marketplace, and sell the product to customers who visit the virtual store, and the seller Providing a mail service to independently promote information (e.g., new product information, etc.) enables sellers to secure their own loyal customers to members of the online marketplace, and also provides online marketplaces or external portals. Promote seller virtual stores through your site, A community on the seller between selling a product that meets the defined topics related to the seller of virtual stores offering / operating system and its method in an online marketplace that allows you to bring the increase of sales seller by promotions for the community.

The online marketplace refers to a virtual marketplace provided online so that sellers, such as individuals or businesses, can freely register and sell a product.

The server system that provides these online marketplaces provides basic functions related to selling and purchasing products so that sellers can freely register / sell products through the online marketplace and buyers can search for and purchase products registered in the online marketplace. Support. In addition, the online marketplace server system may provide a separate space that allows the seller to display a number of products of the seller registered in the online marketplace.

As such, the space provided by the online marketplace server system has the same shape as a seller's personal homepage (shopping mall).

However, the seller's personal homepage provided by the online marketplace server system generally does not provide any functions other than the function of collecting and displaying a plurality of sellers' products registered in the online marketplace. This is because in the online marketplace, buyers tend to buy products from sellers who search for the products they want and offer them at the lowest price, and do not find out which products each seller sells.

In addition, it is somewhat difficult for sellers to gain a competitive edge in the online marketplace.

Therefore, the online marketplace server system needs to provide a differentiated service so that the seller can secure the buyer of the online marketplace as a fixed customer (regular customer) rather than a one-time customer with a competitiveness other than price.

Therefore, the present invention provides a virtual store where sellers who register a product in an online marketplace can display a plurality of products of each seller in one place, and the seller visits his or her virtual store and purchases the product. Based on the purchase history, the rating is set, and based on the set customer rating, the price or mileage policy is set apart from the online marketplace, so that the seller can sell the product. In an online marketplace where you can offer mailers to promote information about their virtual stores (e.g., new product information) to help sellers acquire their own loyal customers to members of the online marketplace. The purpose is to provide a virtual store providing / operating system of the seller.

In addition, another object of the present invention is to promote the seller virtual store through an online marketplace or an external portal site, and the sellers owning the virtual store form a community with a specific theme to promote the community by increasing the sales of the seller. It provides a method of providing / operating a seller's virtual store in an online marketplace.

In order to achieve the above object, a seller virtual store providing / operating system in an online marketplace according to the present invention generates and provides a virtual store for each seller when a product seller registers in an online marketplace through a communication network and receives an input from a seller. A virtual store implementation unit for implementing virtual stores for each seller by registering the product information for sale in the virtual store and the differential discount rate information to be applied for each purchase customer class in the virtual store; Receive a virtual store implemented through the virtual store implementation unit, receive a community registration consisting of virtual stores in accordance with a specific topic from the seller of the virtual store, and determine whether the community topic conformity to the delivered virtual store is determined Community forming unit for registering the store in the community to form a community; A virtual store providing unit providing a virtual store requested from a buyer accessing an online marketplace among virtual stores implemented through a virtual store implementing unit or a community formed through a community forming unit; Receives a request to purchase a product from a buyer based on the virtual store provided through the virtual store provider, recognizes the differential discount rate to be applied to the buyer based on the customer grade information on the buyer and the differential discount rate for each customer grade in the virtual store. The discount rate is calculated by applying the differential discount rate to the original selling price of the product requested to be purchased, and the remaining difference is set as the final settlement amount by excluding the calculated discount amount from the original selling price, or the calculated discount amount is used as the mileage of the buyer. After earning and setting the original selling price of the product to the final payment amount, if the payment is made for the set final payment amount, the product sales processing unit for processing the delivery, and stores the purchase history information of the buyer; And a purchase customer grade management unit that stores / manages the customer grades of each set buyer when the buyer customer grade is set by the seller of the virtual store based on the purchase history information of the buyers stored through the product sales processing unit.

Seller virtual store providing / operating method in the online marketplace according to the present invention for achieving the above another object (a) when the product sellers register in the online marketplace through the communication network to create and provide a virtual store of each seller, Realizing the virtual store of each seller by registering the product information on sale in the virtual store received from the seller and the differential discount rate information to be applied for each purchase customer class in the virtual store; (b) Receive a community registration consisting of virtual stores that meet a specific topic from the seller who is the owner of the virtual store implemented through step (a), determine whether the seller matches the community theme for the virtual store, and then Registering the store with the community to form a community; (c) receiving a request for a virtual store implemented through step (a) or a virtual store belonging to a community formed through step (b) from a buyer connected to the online marketplace, and providing the buyer with the requested virtual store; (d) Differential discount rate to be applied to the buyer based on the virtual store provided through step (c) and requested to purchase the product from the buyer, based on the buyer's customer grade information and the differential discount rate information for each purchased customer's grade in the virtual store. Recognize the difference, apply the differential discount rate to the original selling price of the product requested to be purchased, calculate the discount amount, set the difference remaining as the final settlement amount by excluding the calculated discount amount from the original selling price, or After saving the discount amount as the mileage of the buyer and setting the original selling price of the product as the final payment amount, when the payment is made for the final payment amount, the product is processed for delivery and the purchase history information of the buyer is stored. ; And (e) storing / managing the customer grades of each buyer set when the buyer customer grade is set by the virtual store seller based on the purchase history information for each buyer of the virtual store stored in step (d).

Hereinafter, exemplary embodiments of a seller virtual store providing / operating system and a method thereof in an online marketplace according to the present invention will be described with reference to the accompanying drawings.

1 is a block diagram schematically illustrating an operating environment of a seller virtual store providing / operating system in an online marketplace according to the present invention.

As shown in FIG. 1, a seller virtual store providing / operating system 100 (hereinafter referred to as a system of the present invention) in an online marketplace according to the present invention may sell and purchase a product on the Internet 20. It is provided in the server (hereinafter referred to as an online marketplace server) 10 that provides a space (hereinafter referred to as an "e-marketplace") to operate and sells the product online through an online marketplace. Provide a separate virtual store (eg, homepage, etc.) to sellers 30 who perform seller registration in the marketplace, and virtual sellers 101 of each seller based on the category of goods to be sold mainly through the virtual store. ), And the sellers 30 can sell the product to the buyers 40 with a differentiated pricing policy of their own virtual store.

In addition, the system 100 of the present invention allows a community 102 to be formed between sellers who sell products that meet a specific subject (eg, summer, newlyweds, etc.), and separate virtual stores that form a community. It is provided as a web page, and provides the sellers through the auction (or bargain) the exposed space of the virtual stores constituting the web page.

In addition, the system 100 of the present invention is characterized by advertising by placing a virtual store or community in a predetermined space of the online marketplace or in conjunction with an external portal site (not shown). On the other hand, the product sales basic operating device 300 provided in the online marketplace server 10 is a device for performing a general function of the online marketplace server 10, detailed description of the operation in the present invention will be omitted.

FIG. 2 is a schematic functional block diagram of a seller virtual store providing / operating system 100 in an online marketplace according to the present invention. Referring to FIG. 2, the system 100 of the present invention may include a database unit 110. , Virtual store implementation unit 120, community forming unit 130, virtual store providing unit 140, product sales processing unit 150, purchase customer rating management unit 160, buyers' regular store management unit 170, advertising provider It comprises a 180 and the inquiry processing unit 190.

First, the database unit 110 is a virtual store DB (111), community management DB (112), buyer purchase history DB (113) for each virtual store, purchase customer rating DB (114) for each virtual store, regular store DB for each buyer ( 115), the advertisement history DB 116 and the inquiry / answer history DB (117).

The virtual store DB 111 is a database that stores / manages all information about the virtual stores of sellers who have received a virtual store by registering a seller in an online marketplace. As shown in FIG. 3A, the virtual store DB 111 is Fields such as virtual store number 1111 / virtual store name 1112 / main selling product category 1113 / product information 1114 / purchasing customer grade differential discount rate information 1115 / seller information 1116. In the product information field 1114, information such as a product registration number, a product model number, a product name, an original selling price, a sales quantity, a product detail description, and a product picture is recorded for each product. The seller information field 1116 includes a seller number, a name (or business name), a social security number (or business registration number), an address, a contact number (for example, a work / home phone number, a mobile phone number, an e-mail address, etc.), a login ID, Information such as a password is recorded.

Community management DB 112 is a database for storing / managing virtual stores constituting a community for each topic, as shown in Figure 3b, community management DB 112 is a community number 1121 / topic classification code 1122 Fields such as / topic name (1123) / web page address information (1124) / virtual store number (1125) / virtual store exposure space and exposure period (1126) / virtual store registration order (1127). In the webpage address information field 1124, for example, a URL or the like is recorded as address information of a webpage implementing a corresponding community. In the virtual store number field 1125, numbers are recorded in a plurality of virtual stores belonging to the corresponding community. The exposure space and exposure period field 1126 for each virtual store includes information (eg, coordinates) about exposure spaces of the virtual stores exposed on the web page implementing the community and exposure periods for the virtual stores in each exposure space. This is recorded. In the virtual store registration order field 1127 for each exposure space, a registration order for at least one virtual store to be registered in each exposure space is recorded for each exposure space located on the web page.

The buyer purchase history DB 113 for each virtual store is a database that stores / manages the product purchase history and the product return history of the buyers in the virtual store of each seller, as shown in FIG. 3C, the buyer purchase history DB for each virtual store Reference numeral 113 denotes a virtual store number 1131, a purchaser ID 1132, a purchased product 1133, a discount rate applied 1134, a payment amount of a product 1135, a purchase date 1136, a returned product history 1137, and the like. Contains a field. The buyer ID field 1132 records the IDs of the buyers who log in to the online marketplace and purchase the product through the virtual store. Here, the system 100 of the present invention may also establish a separate buyer management DB (not shown) for storing detailed information of buyers, but by using a buyer management DB (not shown) already established by the online marketplace. Assume On the other hand, in the applied discount rate field 1134, when purchasing a buyer's product in a virtual store, the discount rate applied to the corresponding product according to the customer's customer grade is recorded. In the product payment amount field 1135, the amount actually paid as a payment for the purchase of the product by the buyer is recorded. For example, when a predetermined discount rate is applied according to the customer's customer grade, the product payment amount field 1135 records the remaining amount excluding the discount amount to which the discount rate is applied from the original selling price of the product. In the returned goods details field 1137, information such as a returned goods number, a return date, and a reason for return is recorded.

Purchasing customer rating DB (114) for each virtual store stores the customer rating information for each virtual store set by the seller of the virtual store based on the purchase history information (ie purchase history and return history) for each virtual store for each virtual store. As a database to be managed, as shown in FIG. 3D, the purchase customer rating DB 114 for each virtual store includes the virtual store number 1141 / buyer ID 1142 / customer rating 1143 / latest rating update date 1144. Field, and so on.

The buyer-specific retail store DB 115 is a database that stores / manages virtual stores set as regular stores by the buyer for each buyer. As shown in FIG. 3E, the buyer-specific retail store DB 115 is the buyer ID 1151. ), A regular store (ie, a virtual store) number 1152, a regular store registration date 1153, and a regular store visit date 1154. In the regular shop visit date field 1154, the date of the visit to the virtual shop set as the regular shop by the corresponding buyer is recorded.

Advertisement DB 116 is a database that stores / manages the details according to the advertisement of the virtual store or community, as shown in Figure 3f, the advertisement history DB 116 is the advertisement target (1161) / advertisement providing space (1162) ), The advertisement providing period 1163, the advertisement count 1164, and the like. In the advertisement target field 1161, information for identifying whether the advertisement target is a virtual store or a community is recorded. In the advertisement providing space field 1162, information about a space provided with an advertisement target is recorded.

The inquiry / answer details DB 117 stores and manages the contents of the inquiries made by the purchasers by the virtual stores to which the inquiries are related, and stores / manages the contents of the virtual store seller's responses to the inquiries. As a database, as shown in FIG. 3G, the inquiry / answer details DB 117 is a virtual store number 1171 / inquiry number 1172 / inquiry date 1173 / inquiry content 1174 / author ID 1175 Fields such as / answer number 1176 / answer contents 1177 / answer date 1178.

Referring back to FIG. 2, the virtual store implementation unit 120 generates and provides a virtual store for each seller when the product sellers register (subscribe) to the online marketplace. At this time, the seller performs the process of registering the information of the products to be sold through their virtual store in the virtual store. In addition, the sellers set a separate discount criteria for discounting the purchase price of the product to buyers who purchased the product through their virtual store. For example, sellers can classify each buyer by class according to the purchase history of buyers who purchase products through their virtual stores, and set criteria for differentially discounting the purchase price of goods by buyers according to the classified classes. In addition, the sellers change the basic category structure of the virtual store provided through the virtual store implementation unit 120 into its own category structure to configure a virtual store having a unique sales environment.

Subsequently, the virtual store implementation unit 120 implements a virtual store based on the information input by each seller, and all information about the virtual store of each implemented seller (eg, a virtual store name, a main selling product category, Product information, differential discount rate information per purchase customer grade, seller information, etc.) are registered / managed in the virtual store DB 111, and the virtual stores of each seller are placed in a predetermined space of the online marketplace.

When the community forming unit 130 requests registration of a community consisting of virtual stores corresponding to a specific theme (for example, summer) from a seller who owns a virtual store implemented through the virtual store implementation unit 120, Determine whether the virtual store meets the theme of the community. That is, it is determined whether the main selling product category of the seller virtual store meets the theme of the corresponding community.

As a result of the determination, if it is determined that the seller's virtual store meets the community theme, the community forming unit 130 provides the seller (eg, seller # 1) with a web page that implements the community and is located on the web page. A space for exposing a seller's own virtual store is selected from a predetermined number of exposed spaces. When a predetermined exposure space (eg, exposure space #n) is selected by the seller, the community forming unit 130 attaches the selected exposure space to the auction, and as a result, the seller (seller # 1) is applied to the exposure space. If the highest auction bid is presented, the virtual store of the seller (seller # 1) is registered in the exposed space (exposure space #n) for a predetermined period (hereinafter referred to as an exposure period) to form a community.

Here, when a plurality of sellers (for example, seller # 1, seller # 2, seller # 3) bid on the exposed space (exposure space #n) auctioned, the community forming unit 130 is presented by each seller Based on auction bids (e.g., seller # 1-> 300,000 won, seller # 2-> 200,000 won, seller # 3 ---> 250,000 won), the seller virtual to be listed in that impression space (impression space #n) The order of the stores is determined, and the virtual stores of each seller are registered in a corresponding exposure space (exposure space #n) in accordance with the determined registration order for a predetermined exposure period to form a community. Then, the community forming unit 130 when the predetermined exposure period for the virtual store (for example, the virtual store of the seller # 1) currently registered in the exposure space (exposure space #n) has elapsed, the exposure space (exposure space #n) Next, the next virtual store (for example, the virtual store of seller # 3) is registered in the corresponding exposure space (exposure space #n) according to the virtual store registration procedure. At this time, the community forming unit 130 to the seller (seller # 3) of the next virtual store (virtual store of seller # 3) to be registered in the exposure space (exposure space #n) for the auction bid (for example, 250,000 won) When payment is made by requesting payment, the virtual store is registered in the exposed space for a certain exposure period to form a new community. Meanwhile, the community forming unit 130 registers the virtual store for the exposed space if the payment for the auction bid is not made from the seller (seller # 3) of the next virtual store to be registered in the corresponding exposure space (exposure space #n). According to the procedure, a process for registering a virtual store (eg, a virtual store of seller # 2) in the corresponding exposure space (exposure space #n) is performed.

The community forming method by the community forming unit 130 as described above is an embodiment, and the present invention can of course form the community in various ways other than the above-described community forming method.

In addition, the community forming unit 130 publishes the formed community in a predetermined space of the online marketplace.

The virtual store providing unit 140 may provide the selected virtual store to the corresponding buyer when a predetermined virtual store displayed in the online marketplace is selected by the virtual store implementation unit 120 from the member buyer who accesses the online marketplace, or When a community selected by the community forming unit 130 is displayed in the online marketplace by the buyer, the webpage implementing the selected community is provided to the buyer, and the virtual store exposed on the webpage is selected by the buyer. Provide the selected virtual store. Here, when the buyer selects a community, a web page as shown in FIG. 4 is provided to the buyer. As shown in FIG. 4, virtual stores forming a corresponding community are exposed on a web page. Meanwhile, the web page implementing the community is not limited to the example of FIG. 4.

The product sales processing unit 150 is based on the virtual store DB (111) and the purchase customer rating DB for each virtual store when a buyer purchases a product based on the virtual store provided through the virtual store provider 140. As a result, the differential discount rate information for each purchaser grade in the virtual store and the customer grade information for the buyer are checked to recognize the differential discount rate to be applied to the product requested by the buyer.

In addition, the product sales processing unit 150 applies the differential discount rate of the recognized buyer to the original selling price of the corresponding product, calculates a final payment amount for the corresponding product, and requests the buyer to pay for the final payment amount calculated. As a result, when the payment is made, the seller pays the product sales price to the seller of the virtual store, requests the product to be delivered to the buyer, and purchases the purchase history for each virtual store by the buyer's purchase history DB (113). Register). Here, the product sales processing unit 150 calculates a discount amount for the product by applying the recognized discount rate of the buyer to the original selling price of the product, and then stores the calculated discount amount as the mileage of the buyer, and the corresponding product. The original selling price may be set as the final settlement amount and the buyer may be requested to settle the original selling price. In this case, the product sales processing unit 150 may later use the accumulated buyer's mileage as a payment amount when a purchaser's product is made through the virtual store.

In addition, the product sales processing unit 150 notifies the return of the goods to the seller of the virtual store, if the return of the goods purchased through the virtual store from the buyer, and the details of the returned goods buyer purchase history DB for each virtual store ( 113) to manage.

When the purchase customer rating management unit 160 requests the purchase history information for each virtual store from the seller of the predetermined virtual store, the corresponding virtual store stored in the buyer purchase history DB 113 for each virtual store through the product sales processing unit 150. The purchase history information of buyers for the store is extracted and provided to the seller. At this time, the seller adjusts the customer grade of the buyer up or down based on the purchase history information (ie, purchase history and return history) of each buyer. Thereafter, the purchase customer grade management unit 160 updates the customer grades of the buyers registered in the purchase customer grade DB 114 for each virtual store based on the customer grades of the buyers adjusted by the seller. Meanwhile, the purchase customer rating management unit 160 may further support a separate mail service so that the seller can provide virtual shop related information (eg, new product information, etc.) to product buyers through their virtual shop.

When the regular store management unit 170 for each buyer is requested to set up a regular store of a predetermined virtual store from the buyer, the requested virtual store is registered as a regular store of the buyer in the customer-specific retail store DB 115, and managed from the buyer When the store is requested, the buyers' regular stores DB 115 to extract the buyer's classic stores are provided. At this time, when the buyer selects a virtual store registered as his or her regular store, the virtual store providing unit 140 provides the virtual store selected by the buyer.

When the advertisement providing unit 180 requests an advertisement for the virtual store from the seller who owns the virtual store or an advertisement for the community from the sellers of the virtual stores forming the community, the advertisement request target (eg, a virtual store) , Community) information in a predetermined space of the online marketplace, or advertising in conjunction with an external portal site, and stores the advertisement details in the advertisement history DB (116).

When the inquiries are made by the buyers, the inquiry items processing unit 190 identifies the virtual stores to which the inquiries are made, and registers the corresponding inquiry contents in the inquiry / answer details DB 117 for each virtual store. That is, the inquiry item processing unit 190 registers / manages inquiries made by the buyers for each virtual store through a customer center (not shown) provided in each virtual store, as well as a customer provided on the online marketplace. Inquiries made by buyers through the center (not shown) are also registered / managed for each virtual store when the inquiries are related to the virtual stores.

In addition, the inquiry processing unit 190, if the inquiry contents related to the virtual store (strictly speaking, products of the virtual store) is requested from the seller of the virtual store, the inquiry content for the virtual store inquiries / answers DB (117) Extracted from the information provided to the seller, and when the answer to the inquiry is made by the seller, the written response is posted in the customer center (ie, the customer center where the inquiry is posted) and the details (e.g., the content of the reply and the date of the reply ) Is stored in the inquiry / answer history DB 117.

In addition, when a plurality of additional inquiries about the seller's answers are made by a plurality of buyers, the inquiry processing unit 190 prepares a single reply that includes all the contents of the answers to the plurality of additional inquiries. E-mail service is provided so that the response can be delivered to each of a plurality of buyers. That is, when the seller creates a response to a plurality of additional inquiries and sets up a receiver (that is, a buyer who has written additional inquiries), the inquiry processing unit 190 receives the receivers set by the seller. Email the response written by the seller.

Meanwhile, the seller virtual store providing / operating system 100 according to the present invention may support a separate blog function to allow smooth communication between the seller and the buyer based on the seller virtual store.

5 is a flowchart illustrating a process of providing a purchaser's product through a seller's virtual store and updating a customer's customer grade in a seller virtual store providing / operating method in an online marketplace according to the present invention.

As shown in FIG. 5, first, the system 100 of the present invention generates a virtual store for each seller and provides them to sellers when the product sellers register as members in the online marketplace. The virtual store of each seller is implemented based on the information (S100).

In addition, when the virtual store is requested from the buyer accessing the online marketplace (S110), the system 100 provides the requested virtual store to the buyer to process a purchaser's product purchase process in the virtual store (S120). ). A detailed description of the step S120 will be described with reference to FIG. 5A.

In addition, the system 100 of the present invention when the purchase history information of the buyers of goods through the seller's virtual store is requested from the seller (S130), and provides the buyer's purchase history information for the virtual store (S140). At this time, the seller adjusts the customer grade of each buyer based on the purchase history information for each buyer provided from the system 100 of the present invention.

In addition, if the system 100 of the buyer is adjusted by the seller (S150), the system 100 of the present invention updates and stores the customer grade of the corresponding buyer (S160).

FIG. 5A is a flowchart of a purchaser product purchase process S120 in a virtual store according to the present invention. As shown in FIG. 5A, the system 100 of the present invention provides a virtual store requested by a buyer. (S121).

When the purchase of a product based on the virtual store is requested from the buyer (S122), the customer rate information for the buyer in the virtual store and the differential discount rate for each customer grade for the virtual store are checked (S123). Based on this, it is determined whether the differential discount rate of the product requested by the purchaser is applicable (S124). That is, it is determined whether the buyer's customer grade is included in the grade range for applying the differential discount rate.

As a result of the determination in step S124, if it is determined that the differential discount rate is applicable, the system 100 of the present invention recognizes the differential discount rate set corresponding to the customer's customer grade (S125), and purchases the differential discount rate by the buyer. The final settlement amount for the product is calculated by applying to the original selling price of the requested product (S126). Here, the final settlement amount in step S126 may be the original selling price of the product. For example, if the buyer's differential discount rate is applied to the original selling price of the product requested by the buyer, and the resulting discount amount is accumulated in the buyer's mileage, the final settlement amount is the original selling price of the product. Is set.

On the other hand, if it is determined in step S124 that the differential discount rate is not applicable, the system 100 of the present invention sets the original selling price of the product requested by the purchaser as the final settlement amount of the product (S127).

Finally, the system 100 of the present invention, when the payment is made by requesting the buyer to pay the final payment amount in step S126 or step S127, the seller pays the product sales price to the seller of the virtual store and delivers the goods to the buyer. Request, and stores the product purchase history of the buyer through the virtual store (S128). Here, if the system 100 of the present invention requests the establishment of a regular store for the virtual store from the buyer, the virtual store is separately managed as the buyer's regular store.

FIG. 6 is a flowchart illustrating a process of forming a community and a process of advertising a virtual store or a community in a seller virtual store providing / operating method in an online marketplace according to the present invention.

As shown in FIG. 6, the system 100 of the present invention implements virtual stores of sellers registered in an online marketplace (S100), and registration of a community consisting of virtual stores corresponding to a specific theme from a seller is performed. If requested (S210), it is determined whether the virtual store of the seller meets the theme of the community and then form the community by registering the virtual store with the community according to the result (S220). A more detailed description of the step S220 will be described with reference to FIG. 6A.

In addition, the system 100 of the present invention, if an advertisement for the virtual store is requested from the seller who owns the virtual store or an advertisement for the community is requested from the sellers of the virtual stores forming the community (S230). Information of the requested object is posted in a predetermined space of the online marketplace and advertised, or in conjunction with an external portal site, the advertisement is displayed on the portal site and the advertisement is stored (S240).

6A is a flowchart illustrating a process for forming a community (S220) according to the present invention. As shown in FIG. 6A, when the system 100 of the present invention is requested to register a community from a seller, It is determined whether or not the community matches the topic (S221).

If it is determined in step S221 that the virtual store meets the community theme, the system 100 of the present invention provides a web page (ie, FIG. 4) that implements the community to the seller (S222). If not, otherwise, the seller is notified of the registration of the community to limit the community registration of the seller virtual store (S228).

Subsequently, when the seller selects a predetermined exposure space among the predetermined number of exposure spaces located on the web page provided in step S222 (S223), the system 100 of the present invention attaches the exposure space selected by the seller to the auction ( S224).

When the auction for the exposed space is completed (S225), the system 100 of the present invention checks the auction bid presented by the sellers who bid on the exposed space based on the confirmed auction bids of the sellers. The order of the seller virtual store to be registered in the space is determined (S226).

Finally, the system 100 forms a community by sequentially registering each virtual store in the corresponding exposure space for a predetermined exposure period based on the registration order of the virtual store determined in step S226 (S227). Here, the system 100 of the present invention corresponds to the next rank of the seller, if the settlement of the auction bid presented by the seller is not made at the auction of the exposure space from the seller of the virtual store to be preferentially registered in the exposure space. The virtual stores of other sellers may be registered in the exposed space.

7 is a flowchart illustrating a purchaser product purchase process based on a virtual store providing / operating method in a seller virtual store in an online marketplace according to the present invention.

As shown in FIG. 7, the system 100 implements virtual stores of sellers registered in an online marketplace (S100), and forms a community composed of virtual stores corresponding to the subjects for various topics. In (S220), if a predetermined community is requested from the buyer (S310), and provides a buyer a web page implementing the requested community (S320).

And, the system 100 of the present invention provides a requested virtual store (S340), if a predetermined virtual store that forms the community from the buyer is requested (S330). Thereafter, the purchase process of the buyer based on the virtual store provided in step S340, that is, steps S350 to S400 are the same as each of steps S122 to S127 shown in FIG. 5A, and thus redundant descriptions thereof will be omitted.

On the other hand, the system 100 of the present invention when the payment request is made to the buyer to the final payment amount in step S390 or S400 step, the payment is made, the seller pays the product sales price to the seller of the virtual store (S410).

In addition, the system 100 of the present invention determines whether another virtual store constituting the corresponding community is requested from the purchaser (S420), and if another virtual store is requested, the process returns to step S340 to perform the above-described steps for the other virtual stores. Based on the repeated, otherwise it is determined whether the buyer's purchases on the basis of the virtual stores constituting the community (S430).

As a result of the determination (S430), when there is a purchaser's purchase product through at least one virtual store that forms the community, the system 100 of the present invention requests the seller of each product to deliver the product to the buyer, Store the purchase history of the buyer (S440). Here, when a purchaser purchases a product through a plurality of virtual stores among the virtual stores forming a community, the system 100 of the present invention may allow the purchaser to pay only a single shipping fee instead of each product's shipping cost.

The above description is merely an example of an embodiment, and the present invention is not limited to the above-described embodiment and can be variously changed within the scope of the appended claims. For example, the shape and structure of each component specifically shown in the embodiment of the present invention can be modified.

According to the present invention, a virtual store, which is a space for selling a product only for each seller, is provided in an online marketplace, and a seller sets a rating based on a purchase history of customers who have purchased a product through their virtual store. Based on the pricing and mileage policy that is different from the online marketplace, the product can be sold and mail service is provided so that the seller can promote the information related to the virtual store to the customers who purchase the product in their virtual store. In addition, by providing a commercial blog through a virtual store to facilitate communication between sellers and buyers, sellers can secure their own loyal customers to members of the online marketplace. .

In addition, the present invention promotes a more effective sales increase by promoting a merchant virtual store through an online marketplace or an external portal site, and promoting a community by forming a community among sellers who sell products that meet a specific theme. It has the advantage of making it possible.

In addition, the present invention has the advantage that the buyer can be provided by using a specific seller virtual store to register as a regular store can be provided with a lower price and higher quality services.

Claims (10)

The virtual store for each seller is generated by receiving registration information of the online marketplace through a communication network from the seller of the product, and the generated discount rate information to be applied for each of the product information and the purchase customer grade in the virtual store received from the seller is generated. A virtual store implementation unit that registers with a store and implements a virtual store of a seller; After receiving the community registration information consisting of virtual stores corresponding to a specific topic from the seller of the virtual store, judging whether or not the community theme is matched to the virtual store implemented by the virtual store implementation unit, and determining that the community topic is met Community forming unit for registering the virtual store in the community to form a community; A virtual store providing unit for providing the buyer with a virtual store corresponding to the request information of the buyer accessing the online marketplace, among the virtual stores implemented through the virtual store implementation unit or the virtual stores belonging to the community formed through the community forming unit; Receives the purchase information of the product from the buyer on the basis of the virtual store provided through the virtual store provider, obtains the differential discount rate of the buyer based on the customer rating information and the differential discount rate information for each buyer in the virtual store, The differential discount rate is applied to the original selling price of the product requested to be purchased to calculate the final settlement amount, or the original selling price is set as the final settlement amount, and the buyer's mileage is calculated and earned based on the obtained differential discount rate. A product sales processing unit which controls to process the delivery of goods when payment is made and stores purchase history information of the corresponding buyer; And A purchase customer grade management unit that receives the buyer customer grade information from the seller of the virtual store and determines and stores / manages the customer grade of each buyer based on the purchase history information of the buyers stored through the product sales processing unit; Seller virtual store providing / operating system in the online marketplace, characterized in that. delete The method of claim 1, wherein the community forming unit If the seller's virtual store is determined to meet the community's theme, the seller receives input information about the space where the virtual store will be exposed on the webpage implementing the community, and presents the highest auction bid through the auction for the selected exposure space. Seller virtual store providing / operating system in the online marketplace, characterized in that to form a community by registering a seller's virtual store in the exposure space. delete delete The method of claim 1, Seller virtual store providing / operating system in the online marketplace, characterized in that it further comprises; advertising providing unit for advertising the virtual store or community by posting specific information of the virtual store or community in a separate space. (a) Receiving registration information for the online marketplace from the seller through the communication network to create a virtual store for each seller, and the product information and the discount rate information to be applied for each customer grade in the virtual store received from the seller Registering with the created virtual store to implement the virtual store of the seller; (b) receiving community registration information consisting of virtual stores corresponding to a specific topic from the seller of the virtual store, and determining whether the community theme matches the virtual store implemented in step (a), and then conforms to the community theme. If determined, registering the virtual store with the community to form a community; (c) From the buyer connected to the online marketplace, the virtual store implemented through step (a) or the virtual store belonging to the community formed through step (b) meets the request information of the buyer accessing the online marketplace. Providing a virtual store to the buyer; (d) receiving product purchase information from the buyer on the basis of the virtual store provided through step (c), and the differential of the buyer on the basis of the customer discount rate information and the differential discount rate for each customer grade in the virtual store. Obtain the discount rate and apply the obtained differential discount rate to the original selling price of the product requested to be purchased to calculate the final settlement amount, or set the original selling price as the final settlement amount, calculate the mileage of the buyer based on the obtained differential discount rate, and When the payment is made for the final payment amount, controlling the product to be delivered and storing the purchase history information of the corresponding buyer; And (e) receiving buyer customer grade information from the seller of the virtual store, and determining and storing / managing the customer grade of each buyer based on the purchase history information of the buyers stored in the step (d); and Merchant virtual store providing / operating system in the online marketplace, characterized in that made. The method of claim 7, wherein step (b) If the seller's virtual store is determined to meet the community's theme, the seller receives input information about the space where the virtual store will be exposed on the webpage implementing the community, and presents the highest auction bid through the auction for the selected exposure space. Seller virtual store providing / operating method in the online marketplace, characterized in that to form a community by registering a seller's virtual store in the exposure space. delete The method of claim 7, wherein Posting the specific information of the virtual store or community in a separate space and advertising the virtual store or community; Merchant virtual store providing / operating method in the online marketplace, characterized in that further comprises.

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