KR100626159B1 - Method and system for creating profit using personal web site - Google Patents

Abstract

The present invention relates to a method and system for generating revenue using a personal web site, and more particularly, to personalize an advertisement or article suitable for the characteristics of the personal web site provided in the member client or the personal information website provided in the member client. The present invention relates to a method of generating revenue using a personal web site and a system for automatically posting on a web site and generating a profit for a member who operates the personal web site.

Therefore, the present invention provides an advertisement suitable for the characteristics of the personal web site, thereby providing a new profit to the member client who operates the personal web site.

ECommerce, personal web site, advertisements, articles, clients, information, monetization

Description

Monetization method and system using personal web site {Method and system for creating profit using personal web site}

1 is a block diagram of an advertising system using a personal web site according to an embodiment of the present invention.

2 is a diagram illustrating a personal web site operated by a member client according to an embodiment of the present invention.

3 is a diagram illustrating a search result of a personal web site according to an embodiment of the present invention;

4 is a block diagram of the information providing server according to FIG. 1 of the present invention.

5 is a flowchart illustrating a method of generating revenue using a personal web site according to an embodiment of the present invention.

6 is a flowchart illustrating a method of generating revenue using a personal web site according to another embodiment of the present invention.

7 is a block diagram of a revenue generation system using a personal web site according to another embodiment of the present invention.

8 is a block diagram of the information providing server according to FIG. 7 of the present invention.

9 is a diagram illustrating a personal web site operated in an information providing server according to another exemplary embodiment of the present invention.

* Description of the main drawing codes *

100: advertiser client 200: member client

300: Internet user client 400, 500: information providing server

410: data receiving unit 420: DB

430: application unit 440: data transmission unit

510: hosting unit 511: second data receiving unit

512: second DB 513: web server

514: second data transmitter 520: first data receiver

530: the first DB 540: the application unit

550: first data transmission unit 600: personal web site

610: Ad click button 620: Activation window

The present invention relates to a method and system for generating revenue using a personal web site, and more specifically, to an advertisement or article suitable for the characteristics of a personal web site provided in a member client or a personal web site provided in an information providing server. The present invention relates to a method of generating revenue using a personal web site and a system for automatically posting on a web site and generating a revenue for a member who operates the personal web site.

In the past, personal web sites having the same domain name exchanged data such as photographs, texts, and videos through services such as personal hobbies, social gatherings, and professional gatherings.

However, since the conventional technology merely exchanges information and there is no method for generating revenue, there is little motivation for making a personal web site faithful.

In order to overcome the prior art, a technology for generating revenue by writing advertisements on a personal web site has been developed, but is separated from a server managing a personal web site and a server providing the advertisement, thereby posting an advertisement on a personal web site. Since it is difficult and the procedure is complicated and not automated, there is a problem that a person who does not have the technical expertise in the field cannot easily post an advertisement.

Another problem is that personal web sites provided by most portal web sites do not have access to the web server, so even experts with expertise in the field cannot post advertisements.

Accordingly, the present invention has been made to solve the above problems and an object of the present invention is to automatically match the characteristics of the personal web site to a personal web site built on a member client or a personal web site built on an information providing server. Its purpose is to provide a method and system for posting articles and allowing member clients to make money using the advertisements or articles.

Profit generation method using a personal web site according to an embodiment of the present invention for achieving the above object comprises the step of installing a program for constituting a personal web site to the member client, the member client provided by the information providing server Operating a personal web site and transmitting the information of the personal web site to an information providing server; databaseing the information of the personal web site by the information providing server; and an advertisement in which the information providing server inquires from an advertiser client. Analyzing and transmitting the data to the DB, transmitting and posting the advertisement stored in the DB to a personal web site suitable for a characteristic, and searching for the personal web site by accessing an information providing server. And selecting one of the searched personal web sites The number of clicks counted from the information providing server and the number of clicks of the information providing server in the step of accessing, in the process of moving to the advertiser web site via the information providing server after the connected Internet user client clicks the posted advertisement; According to the characterized in that it comprises the step of transmitting a portion of the advertising fee deposited from the advertiser client to the member client.

According to an embodiment of the present invention, the installing in the member client is characterized in that a program having the same domain name is installed on the personal web site operated by the information providing server and the member client.

According to an embodiment of the present invention, the step of transmitting and posting the personal web site is characterized in that when the information of the personal web site is changed, the advertisement or article corresponding to the changed information is posted on the personal web site.

According to an embodiment of the present invention, the step of transmitting and posting to the personal web site is characterized in that the information providing server simultaneously posts advertisements or articles posted on a plurality of personal web sites having similar characteristics in one process. do.

According to an embodiment of the present invention, the advertisement or article is characterized in that displayed on any one specific frame of the personal web site.

According to an embodiment of the present invention, the step of selecting and accessing any one of the web sites is characterized by accessing using a dynamic IP of a personal web site.

According to an embodiment of the present invention, the selecting and accessing any one of the web sites is characterized in that the user directly accesses the URL of the personal web site.

In accordance with another aspect of the present invention, there is provided a method of generating revenue using a personal web site, comprising: constructing an information providing server for driving a plurality of personal web sites; Accessing and operating a hosting unit provided in the step, and the plurality of personal web site information is stored in the database of the information providing server and the database, the advertisement or article provided from the advertiser client to the DB of the information providing server The step of storing and database, the web crawler provided in the application unit of the information providing server to the database of the database of the information providing server collects and analyzes the information of the collected personal web site and extracted the advertisement or article Is sent to the hosting unit and posted in the advertisement field of the personal website, An Internet user searches a personal web site operated by a plurality of member clients having published advertisements or articles by using an information providing server, and any member client among the searched personal web sites operated by a plurality of member clients is searched. Selecting and accessing a personal web site operated by the user; clicking on an ad or article posted by the connected Internet user client; and viewing the advertisement or article; And distributing the revenue with the member client operating the personal web site.

According to another embodiment of the present invention, the web crawler provided in the application unit analyzes the information posted on the personal web site and extracts an advertisement or article suitable for the personal web site from a DB provided in the information providing server. It is done.

According to another embodiment of the present invention, the advertisement column of the personal web site corresponds to the letters, numbers, and symbols entered in the advertisement or the article and the activation window corresponding to the characteristics of the personal web site extracted from the DB of the information providing server by the web crawler. The advertisement or article extracted from the DB of the information providing server is posted.

According to another embodiment of the present invention, the activation window is posted in an advertisement column of a personal web site by random advertisement selection.

According to another embodiment of the present invention, as a result of viewing the advertisement or article, the step of distributing the revenue generated from the information providing server to the member client operating the personal web site is based on the number of advertisements clicked by the Internet user client. Accordingly, a plurality of member clients are characterized in that the advertisement fee is distributed from the information providing server.

According to another embodiment of the present invention, the advertisement fee is characterized in that a plurality of member clients receive a subscription fee from an information providing server as an advertisement or an article is posted in an advertisement column of a personal web site.

According to another embodiment of the present invention, the advertisement fee is characterized by receiving a higher proportion of the advertisement fee from the information providing server to a member client who performs the event by clicking an advertisement or an article having an event posted on a personal web site. do.

According to another embodiment of the present invention, the plurality of personal web sites have the same domain name.

According to another embodiment of the present invention, a monetization system using a personal web site includes a plurality of advertiser clients requesting an advertisement or an article to be posted on a personal web site and providing an advertisement fee for the advertisement or the article. Among the articles, a plurality of member clients operating a personal website in which advertisements or articles suitable for the characteristics of the personal website are listed in the advertisement field, and receiving an advertisement fee as the advertisement or article is posted, and any searched among the plurality of member clients Receive advertisements or articles and advertising charges from a plurality of Internet user clients and the plurality of advertiser clients who access the personal websites operated by member clients of and view the posted advertisements or articles, and the characteristics and suitable advertisements of the personal websites. Or sleeping articles And an information provision server for providing a personal web site, searching for a member client operating the personal web site, and distributing the advertisement fee to the member client.

According to another embodiment of the present invention, the information providing server includes a hosting unit for managing a personal web site provided with an advertisement column, a data receiving unit for receiving information posted on the personal web site and member information of a member client; A database for databaseting the information and member information posted on the received personal web site, and extracting an advertisement or article suitable for the characteristics of the personal web site from the databased information, and extracting the extracted advertisement or article and the personal web site Is suitable for the characteristics of the personal web site and the application unit provided with a web crawler for matching a search engine and a search engine for searching for an advertisement or an article and a revenue sharing engine for distributing an advertisement fee. Data transmission to send advertisements or articles to the hosting unit It is characterized by consisting of wealth.

According to another embodiment of the present invention, the hosting unit receives an advertisement or an article sent from an information providing server and information posted on a personal web site from a member client, and the received advertisement or article and a personal web site. Web server operating a personal web site with information stored in the DB, the information posted in the DB, advertisements or articles stored in the DB and information posted on the personal website and information posted on the personal website stored in the DB Characterized in that consisting of a data transmission unit for transmitting to the DB.

According to another embodiment of the present invention, the web crawler provided in the application unit extracts an advertisement or article suitable for the personal web site from a DB provided in the information providing server by analyzing the information posted on the personal web site. It features.

According to another embodiment of the present invention, the personal web site is characterized in that an activation window is provided so that an advertisement according to a random advertisement or an input of letters, numbers and symbols is posted in an advertisement field of the personal web site.

According to another embodiment of the present invention, the advertisement field provides information by letters, numbers, and symbols entered in an advertisement or article and an activation window corresponding to the characteristics of a personal web site extracted from a DB of an information providing server by a web crawler. The advertisement or article extracted from the DB of the server is published.

According to another embodiment of the present invention, the activation window is posted in an advertisement column of a personal web site by random advertisement selection.

According to another embodiment of the present invention, the revenue distribution engine is characterized in that the advertisement fee is distributed from the information providing server to the member client according to the number of advertisements or articles clicked by the Internet user client.

According to another embodiment of the present invention, the revenue sharing engine is configured to distribute the flat rate advertisement fee from the information providing server to the member client as an advertisement or an article is posted in an advertisement column of a personal web site.

According to another embodiment of the present invention, the revenue sharing engine distributes the advertising fee from the information providing server to the member client to the member client who performed the event by clicking an advertisement or article having an event posted on a personal web site. It features.

According to another embodiment of the present invention, the plurality of personal web sites are characterized by having the same domain name.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of an advertisement system using a personal web site according to an embodiment of the present invention, wherein the advertisement system includes a plurality of advertiser clients 100, a plurality of member clients 200, and a plurality of Internet user clients ( 300) and an information providing server 400 to provide a personal web site to Internet users, provide a kind of advertisement or article suitable for the characteristics of the personal web site, and schedule an advertisement fee of an advertiser who provided the advertisement or article. Earn money by providing to members who operate personal websites at a rate. In particular, according to circumstances, the Internet user client 300 may be the member client 200 of the present invention, and the member client 200 may be the Internet user client 300.

In more detail, the advertiser client 100 provides an advertisement or an article to the information providing server 400 and pays an advertisement fee according to the advertisement or article provision. Furthermore, the advertisement or article provided by the advertiser client 100 is automatically displayed in a specific frame of the personal web site provided by the information providing server 400 to the member client 200. In particular, the advertising fee uses an online payment method.

The member client 200 receives a personal web site managed by the information providing server 400 and manufactures the received personal web site according to the characteristics of the member as shown in FIG. 2. In addition, any advertisement or article suitable for the characteristics of the personal web site is posted on any one part of the personal web site produced according to the characteristics of the member and automatically posted. That is, the information providing server 400 databases the advertisements provided by the plurality of advertiser clients 100 and automatically transmits the advertisements or articles suitable for the characteristics of the personal web site to the personal web site among the databaseed advertisements or articles. Will be posted. In particular, the personal web site is transmitted to the information providing server 400 from time to time its information. This process is performed by the web crawler of the application unit 430 built in the information providing server 400.

Therefore, when the personal website information operated in the member client 200 is changed, advertisements or articles posted on the personal website are automatically changed and posted.

Further, the member client 200 is a URL of the advertisement or article when the Internet user client 300 accesses and clicks on the advertisement or article transmitted from the information providing server 400 to the personal web site that the member personally created. While proceeding directly to the URL of the advertisement or article via the information providing server 400 of the present invention, the number of clicks from the information providing server 400 is counted.

When the Internet user client 300 accesses the information providing server 400 and inputs a search word, the search engine of the application unit 430 built in the information providing server 400 is driven. The driven search engine outputs a list of personal web sites corresponding to the search word as shown in FIG. 3. The output list has the same domain name as the information providing server 400. Also, the Internet user client 300 selects a desired personal web site from the output list and connects to the floating IP. Furthermore, when the Internet user client 300 directly enters the address of the personal web site operated by the member client 200 in the web browser address bar, the user moves to the personal web site address.

Meanwhile, as described above, the member client 200 receives the advertisement fee according to the number of times that the plurality of Internet user clients 300 click on the advertisement or the article registered on the personal web site.

As shown in FIG. 4, the information providing server 400 includes a data receiver 410, a DB 420, an application unit 430, and a data transmitter 440. In return for providing a website, posting advertisements or articles of an advertiser client 100 in accordance with the characteristics of the personal website in one frame of the personal website, and advertising the advertisement or article on a personal website, Received from the advertiser client 100 and pays a part of the advertising fee to the personal website operator. In addition, the information providing server 400 changes the search ranking of the personal web site displayed in the search box according to the number of times the Internet user client 300 accesses the personal web site.

In more detail, the data receiver 410 of the information providing server 400 receives the user's personal information from the member client 200 and transmits it to the DB 420 in order to utilize a personal web site. In addition, the information providing server 400 to collect the personal web site information provided to the member client 200 from time to time to update the DB 420 for the personal web site. At this time, the DB 420 is updated by the web crawler. If the information of the personal web site is changed by the member, the web crawler collects the changed information and constructs it in the DB 420 and transmits an advertisement or an article according to the changed information. Post it.

For example, if a member who operates any personal web site operates a golf commerce personal web site and changes to a music commerce personal web site, the member changes from a golf-related advertisement or article to a music-related advertisement or article.

The personal information includes personal information as well as the characteristics of the personal web site that is operated. Therefore, the member client 200 operating the travel-related personal web site may provide information on a destination, preparations according to the destination, transportation, and sightseeing spots. When updating the updated information is updated and registered in the DB 420 of the information providing server 400.

In addition, the data receiver 410 receives an advertisement and an advertisement fee from the advertiser client 100.

In particular, when the Internet user client 300 clicks on an advertisement or article posted on a personal web site operated by the member client 200, the information providing server 400 receives the number of clicks. The number of clicks is used as a criterion for determining the advertisement fee.

The DB 420 of the information providing server 400 is composed of a program DB, a personal information DB, a web site component DB, an advertiser DB, an advertisement click DB, and more specifically, the program DB has a fixed IP address and a domain name. The program is installed in the member client 300 to provide the service to the Internet users who do not use the service, the personal information DB is the personal information of the member from the data receiving unit 410 of the information providing server 400 or The web site component DB is a DB for building a personal web site, and the advertiser DB is a DB for providing advertisements and advertiser information. The DB number of advertisement clicks is a DB in which the number of times an Internet user clicks on an advertisement displayed on a personal web site is recorded.

The application unit 430 of the information providing server 400 provides a personal web site to the member client 200, and the personal web site is produced by a member to be associated with characteristics of the personal web site. Have ads or articles posted on any part of your personal website. It also automatically posts advertisements or articles posted simultaneously on multiple relevant personal Web sites.

In particular, when the Internet user client 300 accesses a personal web site with a floating IP and clicks on the advertisement or article, the Internet user client 300 proceeds to the information providing server 400 without directly proceeding to the URL of the advertisement or article and counts the number of clicks. Proceed to the URL of the ad or article.

Furthermore, the application unit 430 is provided with a web crawler and a search engine. The web crawler collects information of a personal web site from time to time and displays an advertisement or an article of a personal web site based on the collected information. Automatically post ads or articles suitable for

The search engine lists a list of personal web sites associated with the search terms when the Internet user client 300 accesses the information providing server 400 and inputs a desired search term. That is, the conventional portal site search box lists a large number of web sites that are not operated by the portal site, whereas the present invention provides a personal web in which the domain name is the same as the information providing server 400 and is associated with the search word when a search term is input. The site is listed.

On the other hand, the application unit 430 analyzes the characteristics of the advertisement transmitted from the advertiser client 100 to make a database associated with the advertisement and transmit it to the DB (420).

The data transmitter 440 of the information providing server 400 transmits the program DB built in the DB 420 to the member client 200. The program is a program for the member client 200 to become a web server, a data and a program for constituting a personal web site, and a program for communicating with the information providing server 400. Therefore, the program is installed in the member client 200 to perform the present invention.

The information providing server 400 described above has the same domain name as the personal web site.

5 is a flowchart illustrating a profit generation method using a system for advertising by using a personal web site according to an embodiment of the present invention. The revenue generation method performs the following steps.

Installing a program for constituting a personal web site in a member client (S10), and operating the personal web site provided by the member client in the information providing server, and transmitting information of the personal web site to the information providing server; (S20), the information providing server to database the information of the personal web site (S30), the information providing server analyzes the advertisement inquired by the advertiser client and transmits to the DB (S40), and Transmitting and posting the advertisement stored in the DB to a personal web site suitable for a characteristic (S50), and searching for the personal web site by accessing an information providing server (S60), and searching for the personal web site. Selecting and accessing any web site from the web site (S70); In the process of moving to the advertiser's web site via the information providing server after clicking, the number of clicks is counted in the information providing server (S80) and the information providing server receives a portion of the advertising fee deposited from the advertiser client according to the number of clicks. In step S90, the transmission is made to the client.

In more detail, in the step S10 of installing a program for configuring a personal web site on a member client, a program having the same domain name as the personal web site operated by the information providing server 400 and the member client 200 is installed. The member client 200 becomes a member of the information providing server 400, the program is provided from the information providing server 400, and a personal web site is established in the member client 200.

The member client operates a personal web site provided by the information providing server and the information of the personal web site is transmitted to the information providing server (S20) provided by the information providing server 400 by a program installed in step S10. The member client 200 operates the personal web site, and the web crawler of the application unit 430 built in the information providing server 400 collects the information according to the personal web site operation.

The information providing server to the database of the information of the personal web site (S30), the web crawler collects personal web site information in step S20 so that each individual web site characteristics and appropriate advertisements or articles of any one of the personal web site Database your personal Web site for posting to the section.

The information providing server analyzes the advertisement inquired by the advertiser client and transmits the advertisement to the DB (S40) after the information providing server 400 inquires in the personal web site information and the plurality of advertiser clients 100 after step S30. Analyze whether ads or articles are related to each other. That is, in order to publish an advertisement or an article suitable for personal web site characteristics on a personal web site, the database is transmitted to the DB 420.

The step S50 of transmitting and storing the advertisement transmitted to the DB to the personal web site suitable for the characteristic is analyzed in step S40 so that the advertisement or article matching the personal web site characteristic is displayed in any one specific frame of the personal web site. Send and post.

For example, if any member is operating a travel-related personal web site and changes to a golf-related personal web site, the web crawler collects the information related to the travel-related personal web site information into golf-related personal web site information. As such, the web crawler collects personal web site information from time to time to grasp the characteristics of personal information operated by members.

In particular, since the personal web site has the same domain name as the information providing server 400 and is managed by the information providing server 400, advertisements or articles posted on a plurality of personal web sites having similar characteristics are simultaneously processed in a single process. Post it. That is, as shown in Figure 3 abc, me, c is a member ID, e # world.com is a domain name and e # world.com is the same as the domain name of the information providing server 400 the abc, If me and c are personal web sites with similar characteristics, both the personal web site and the appropriate advertisement can be transmitted at once.

In addition, if the domain name is the same and the information of the personal web site is changed as a member of the information providing server 400, the advertisement or article corresponding to the changed information is posted on the personal web site.

In step S60, the Internet user client accesses the personal web site and accesses the information providing server. In step S50, when the information providing server 400 publishes an advertisement or an article on the personal web site, the Internet user client desires the personal web site. As a keyword is entered to visit, a personal web site built in the DB of the information providing server 400 is listed.

In step S70 of selecting and accessing any web site among the searched personal web sites, the Internet user client 300 selects any web site from among the personal web sites searched and listed in step S60, and accesses with the floating IP. In particular, in addition to the dynamic IP connection, it is preferable to directly enter the URL of the personal web site in the address bar of the web browser.

The number of clicks is counted by the information providing server in the process of moving to the advertiser web site via the information providing server after the connected Internet user client clicks the posted advertisement (S80). When one of the plurality of advertisements posted on the personal web site is clicked, the number of clicks on the information providing server 400 is counted while moving to the advertiser web site via the information providing server 400.

In step S90, the information providing server transmits a part of the advertisement fee received from the advertiser client according to the number of clicks to the member client by distributing a part of the advertisement fee received from the advertiser client 100 according to the number of clicks in step S80. The member client 200 operating the site is paid.

6 is a flowchart illustrating a revenue generation method using a personal web site according to another embodiment of the present invention, and the revenue generation method performs the following steps.

Establishing an information providing server to drive a plurality of personal web sites (S11) and operating the plurality of personal web sites by accessing a hosting unit provided in the information providing server (S21) and the A plurality of personal web site information that is operated is stored in a database of the information providing server in a first DB, the advertisement or article provided from the advertiser client is stored in a database of the first DB (S31) and the first DB Web crawler provided in the application unit of the information providing server collects the data, and analyzes the collected personal web site information, and transmits the extracted advertisement or article to the hosting unit and posts it in the advertisement field of the personal web site. In step S41 and a personal web site operated by a plurality of member clients having the published advertisement or article (S51) an Internet user searching by using an information providing server, and selecting and accessing a personal web site operated by any one member client from the searched personal web sites operated by the plurality of member clients (S61); A step of viewing the advertisement or article by clicking the posted advertisement or article (S71) and the viewing of the advertisement or article by the connected Internet user client, the member client operating a personal website for the revenue generated from the information providing server And dispensing step (S81).

In more detail, in the step S11 of constructing an information providing server to drive a plurality of personal web sites, the information providing server 500 drives the personal web site 600 as shown in FIG. 7. That is, the information providing server 500 is a host 510 for providing a personal web site 600 so that the member client 200 can operate as shown in Figure 8, and the individual of the member client 200 A first data receiver 520 for collecting information and information of the personal web site 600, a first DB 530 for storing a plurality of information collected by the first data receiver 520, and providing information; In order to post the advertisement on the application unit 540 in which a plurality of applications that drive the server 500 are built, and the personal web site 600 matching the advertisement stored in the first DB 530, An information providing server 500 configured as a first data transmission unit 550 for transmitting to 510 is constructed. In particular, the detailed components of the information providing server 500 will be described in more detail with reference to FIG. 8.

Therefore, another embodiment of the present invention revenue generating method is installed by receiving a program from the information providing server 400 for the member client 200 to operate as a personal web server as in step S10 of the embodiment shown in FIG. Compared to running a personal web site, the personal web site 600 is managed by a hosting unit 510 provided in the information providing server 500.

In operation S21, the plurality of personal web sites are accessed by a plurality of member clients connected to a hosting unit provided in the information providing server, and the member client 200 is preferentially formed when the information providing server 500 is constructed as in step S11. Member information is transmitted to the first data receiver 520 of the information providing server 500 and the registered member information is databased in the first DB 530.

As such, the plurality of registered member clients 200 access the web server 513 of the hosting unit 510 and operate a personal web site as shown in FIG. 9.

Meanwhile, the personal web site 600 is a personal web site operated by the general public, a personal web site operated by a public official who has a public qualification such as broadcasting, sports, media, and politics, and a specific field. There is a case of a personal web site operated by a enthusiast who is deeply interested, and many of these personal web site operators are driven by the hosting unit 510 to operate the personal web site 600.

In addition, an advertisement column is constructed in the personal web site 600, and it is preferable that an advertisement suitable for the characteristics and personality of the personal web site 600 in which the advertisement posted in the advertisement column also operates is posted.

In particular, multiple personal web sites 600 are configured with the same domain name. As such, the reason for having the same domain name is that the information providing server 500 should have the same domain name in order to provide a personal web site to a plurality of member clients 200.

On the other hand, the information providing server 500 may be composed of a domain name different from the personal web site having the same domain name. The reason why the information providing server 500 has a different domain name is that the personal web site is managed by the hosting unit 510. In addition, the personal web site 600 and the information providing server 500 may be configured with the same domain name.

Furthermore, the data necessary for operating the personal web site 600, that is, the videos, music, images, texts, etc. posted by the member client 200 on the personal web site 600 may be stored in the second DB ( The second DB 512 stored and stored in the 512 is stored in the first DB 530 of the information providing server 500 through the second data transmitter 514 of the hosting unit 510.

Since the hosting unit 510 described above may have a load depending on the number of member clients 200, it is preferable to construct a plurality of hosting units 510. Therefore, the information providing server 500 may be constructed in plural, or may be separated into a separate object and linked with the information providing server 500.

The operation of the plurality of personal web site information is stored in a database and stored in the first DB of the information providing server, the advertisement or article provided from the advertiser client is stored in the first DB and the database (S31) is a personal web site Transmits a plurality of data from the second DB 512 storing the data necessary for operating the data to the first data receiver 520 of the information providing server 500 through the second data transmitter 514 of the hosting unit 510. The data transmitted to the second data receiver 511 is stored in the second DB 512. In addition, the advertisement or article provided from the advertiser client 100 is stored in the first DB (530).

The web crawler provided in the application unit of the information providing server collects the data databased in the first DB, analyzes the collected personal web site information, and transmits the extracted advertisement or article to the hosting unit. In the step S41 of posting in the advertisement column, a plurality of data databased in step S31 is collected and analyzed by the web crawler of the application unit 540, which is posted on a video, music, image, text, etc. The data stored in the first DB 530 is extracted.

For example, when a plurality of videos or images are posted on any personal web site 600, the web crawler collects a title (name) which is an annotation of the video or image, and when the text is posted, the characters written in the text are displayed. Web crawler collects. The collected annotations or texts are used to analyze the characteristics of the personal web site 600, and advertisements or articles that match the characteristics of the personal web site 600 from the first DB 530 to the personal web site 600. We post in advertising column of).

In particular, the web crawler uses annotations and text to explain how the personal web site 600 is characterized as follows.

On his personal website (600), “Join Sung is the third-base ground outing in the eighth attack. Kim Min-jae got a walk and boldly hit third base when Lee Byung-gyu hit a safe. The third baseman missed the ball in the process of Amae catching and tagging the center fielder's pitching pitcher, and Lee Byung-kyu landed on the second base and got a good start at 2.3. Japan replaced the pitcher with right-hander Fujikawa at the time, and captain Lee Jong-bum struck out a double in the middle of the month for Japan, who had been pressing forward for home. 2-0 runners sweep. Lee Jong-bum runs out at third base and Lee Seung-yeop is backed out. ”When the sentence is posted, the web crawler removes special characters, spaces, and surveys from the sentence, and changes verbs and adjectives to basic words.

Accordingly, the sentence is a word without a search and a basic type of words, “8th, Korea, attack, lead, joining, third base, ground ball, out, Kim Min Jae, walk, get, Lee Byung-kyu, heavy hit, bold, third base. , Safe, third baseman, flax, etc. "

The first DB 530 stores categories such as sports, leisure, politics, society, economy, culture, and the like, and words corresponding to the categories are stored.

Therefore, the word baseball is related to sports, leisure, and culture, giving a weight to the sport, leisure, and culture, and the word Korea is related to politics, society, economy, and culture. Gives one weight to society, economy, and culture. The word attack is related to sports, leisure, society and culture. Gives one weight to sports, leisure, society and culture. The word is related to leisure, society, and economy, giving weight to the sport, leisure, society, and economy.

In this way, if all the words in the sentence are repeated in the same manner as described above, a category of a field having a large weight score can be found, and a category of a field having a large weight score is determined as a characteristic of the personal web site 600 and the individual Post an advertisement or an article that matches a category on the website 600.

Meanwhile, in posting an advertisement or an article, when the member client 200 operating the personal web site 600 clicks the advertisement setting click button 610 as shown in FIG. 620 is displayed.

The activation window 620 includes a random advertisement click box for posting a random advertisement in an advertisement field and a keyword input frame for posting an advertisement by inputting a keyword.

Therefore, when the advertisement is not set, the advertisement is posted according to the characteristics of the personal web site 600, and when the advertisement is set, the set advertisement is posted.

In step S51, an Internet user searches for a personal web site operated by a plurality of member clients having the published advertisement or article by using an information providing server. As stored in the DB 530, when a plurality of Internet user clients 300 access the information providing server 500 and input a search word, a plurality of personal web sites 600 suitable for the search word from the first DB 530. Is searched.

In addition, when the Internet user client 300 inputs a search word, the personal web site 600 where an advertisement matching the search word is posted is searched from the first DB 530.

The step S61 of selecting and accessing a personal web site operated by any one member client from the searched personal web sites operated by the plurality of member clients is performed when the plurality of personal web sites 600 is searched in step S51. When the client 200 selects any one personal web site 600 among the searched personal web sites 600, the client 200 is connected to the personal web site 600.

In addition, when a personal web site 600 where an advertisement corresponding to a search word is posted is searched, any one of them is selected to be connected to the personal web site 600.

The step S71 of viewing the advertisement or article by clicking on the posted advertisement or article by the connected Internet user client is suitable for the characteristics of the personal website 600 when accessing the personal website 600 retrieved in step S61. Since the advertisement is posted, the member client 200 moves to the corresponding advertisement site via the information providing server 500 when the advertisement is clicked.

On the other hand, via the information providing server 500 is to count the number of clicks generated by a plurality of Internet user client 300 clicks on the advertisement posted in the advertisement column of the personal web site (600).

Furthermore, in the case of reading an advertisement having an event among the advertisements, when the Internet user client 300 performs the event of the advertisement, the event execution result is stored in the advertiser client 100 and the stored event execution result is displayed in the information providing server ( 500). Therefore, the information providing server 500 provides more profit to the member client 200 operating the personal web site 600 where the advertisements that performed the event are posted.

As a result of viewing the advertisement or article, in step S81 of distributing revenue generated from the information providing server to a member client operating a personal web site, when the advertisement is clicked in step S71, the information providing server 500 clicks the number of times. The advertisement fee received from the advertiser client 100 is distributed by the revenue distribution engine provided in the application unit 540 to the member client 200 operating the plurality of personal web sites 600 based on the counted number.

In addition, in the distribution of revenue, the plurality of member clients 200 may be provided with a flat rate advertisement fee by a revenue distribution engine provided in the application unit 540 as the advertisement is posted, the Internet user client 300 is By performing an advertisement having an event posted on the personal web site 600, the member client 200 may be provided with an advertisement fee by a revenue distribution engine included in the application unit 540.

7 is a schematic diagram of a revenue generation system using a personal web site according to another embodiment of the present invention. The revenue generation system includes a plurality of advertiser clients 100 and a plurality of member clients as shown in FIG. 200, and a plurality of Internet user client 300 and the information providing server 500.

However, as the place where the personal web site 600 is operated is changed from the member client 200 to the information providing server 500, the configuration of the information providing server 500 is shown in FIG. 8. 511, the second DB 512, the web server 513, the host unit 510 including the second data transmitter 514, the first data receiver 520, and the first DB 530 and the application. The unit 540 and the first data transmission unit 550 are configured.

Therefore, the present invention omits description of the plurality of advertiser clients 100, the plurality of member clients 200, and the plurality of Internet user clients 300 described above, and only the components of the information providing server 500 are omitted. It explains in detail.

The first data receiver 511 of the hosting unit 510 receives a video, music, image, text, and the like input from the member client 200, and receives the received video, music, image, and text from the second DB 512. Send it to and save it. In addition, the first data transmission unit 550 of the information providing server 500 receives the advertisement set by the activation window 620 that can set the advertisement and the class of the advertisement in accordance with the characteristics of the personal web site 600.

The activation window 620 is activated by clicking on the advertisement click button 610 provided in the personal web site 600 as shown in FIG. 9, and the activation window 620 allows a random advertisement to be posted in an advertisement field. It consists of a random ad click field and a keyword input frame in which a keyword is entered to post an advertisement.

The second DB 512 of the hosting unit 510 stores the video, music, image, text, etc. received in the second data receiving unit 511 and the stored video, music, image, text, etc. Is extracted by the web server 513 to be published on the server. In addition, the advertisement of the personal web site 600 and the appropriate advertisement, the second data transmission unit 550 of the information providing server 500 transmits to the second data receiver 511 of the hosting unit 510 and the transmitted advertisement. Save it.

The web server 513 of the hosting unit 510 operates a personal web site 600 managed by the member client 200 and manages videos, music, images, texts, and advertisements stored in the second DB 512. Post to your personal web site 600.

Meanwhile, the personal web site 600 is a personal web site operated by the public as shown in FIG. 9, and a personal web site operated by a public official who has a public qualification such as broadcasting, sports, media, and politics. In some cases, it is a personal web site operated by a mania who has a deep interest in a specific field, and the characteristics of the personal web site are operated by the plurality of personal web site operators running on the hosting unit 510 to operate the personal web site. Appears.

Therefore, an advertisement or an article meeting the above characteristics is posted in the advertisement field of the personal web site 600, while the advertisement is posted by random or input letters, numbers, and symbols in the advertisement field by clicking the advertisement click button. .

In particular, multiple personal web sites 600 are configured with the same domain name. The reason for having the same domain name is that the information providing server 500 must have the same domain name in order to provide a personal web site 600 to a plurality of member clients 100.

On the other hand, the information providing server 500 may be composed of a domain name different from the personal web site 600 having the same domain name. The reason why the information providing server 500 has a different domain name is that the personal web site 600 is managed by the hosting unit 510. In addition, the personal web site 600 and the information providing server 500 may be configured with the same domain name.

The second data transmission unit 514 of the hosting unit 510 may display a video, music, image, text, etc. posted on the personal web site 600 stored in the second DB 512. 1 is transmitted to the data receiver 520.

Since the hosting unit 510 described above may have a load depending on the number of member clients 200, it is preferable to construct a plurality of hosting units 510. Therefore, the information providing server 500 may be constructed in plural, or may be separated into a separate object and linked with the information providing server 500.

The first data receiver 520 receives member information such as a name, a social security number, an address, a contact number, etc. for the member client 200 to perform the present invention, and the second data transmitter of the hosting unit 510 ( Information (video, music, images, text, etc.) posted on the personal web site 600 received from 514 is posted on the personal web site 600 in order to provide advertisements suitable for the advertisement field of the personal web site 600. Receive information and furthermore, advertisements or articles from advertiser client 100.

The first DB 530 is a member information of the member client 200 received by the first data receiver 520, the advertisement or article provided by the advertiser client 100 and the video posted on the personal web site 600, Store music, images, text, and more In addition, the web crawler of the application unit 540 analyzes the video, music, images, texts, etc. of the personal web site 600, the advertisement suitable for the characteristics of the personal web site 600 and the personal web site where the advertisement is posted ( The data obtained by matching the data with 600 is stored.

In addition, the advertising fee paid to each member client 200 whose revenue is generated by using the advertisement posted on the personal web site 600 is distributed by the revenue sharing engine of the application unit 540 and the distributed advertising fee is databased. And stored.

The application unit 540 is composed of a web crawler, a search engine and a revenue sharing engine, and the web crawler is a video, music, image, and text posted on a personal web site 600 stored in a first DB 530. Etc. and extracts an advertisement suitable for the characteristics of the personal web site 600 from the first DB 530 according to the analyzed result. In addition, the extracted advertisement is matched with the personal web site 600 where the advertisement is posted, databased, and stored in the first DB 530.

The analysis of the web crawler is the same as the embodiment described in step S41 described above.

In the search engine, when the Internet user client 300 accesses the information providing server 500 and inputs a search word, a plurality of personal web sites 600 suitable for the search word are searched from the first DB 530. When the client 300 inputs a search word, a personal web site where an advertisement suitable for the search word is posted is searched from the first DB 530.

The revenue distribution engine distributes the advertisement fee according to the ratio of the number of clicks among the total advertisement fee to be paid to the member client 200, distributes the preset advertisement fee to each member client 200, and publishes the advertisement on which the event is performed. The advertising fee is distributed to the member client 200 operating the web site 600 at a higher rate than the set advertising fee. The information distributed in the above manner is stored in the first DB 530, and the advertisement fee is paid to each member client 200 by various payment means based on the distributed information.

The first data transmitter 550 is a first data receiver 511 of the hosting unit 510 to post the advertisement on a personal web site 600 that matches the advertisement stored in the first DB 530. To send.

Although the present invention has been described in detail so far, it should be apparent that the embodiments mentioned in the process are only illustrative, and not restrictive, and the present invention is provided by the following claims. Within the scope not departing from the scope of the present invention, changes in the components that can be coped evenly will fall within the scope of the invention.

As described above, the present invention provides an advertisement suitable for the characteristics of the personal web site, thereby providing a new profit to the member client who operates the personal web site.

Claims (26)

Installing a program on a member client to configure a personal web site; The member client operating a personal web site provided by the information providing server and transmitting the information of the personal web site to the information providing server; Database information of the personal web site by the information providing server; Analyzing, by the information providing server, an advertisement inquired from an advertiser client and transmitting the same to a DB; Transmitting and posting the advertisement stored in the DB to a personal web site suitable for a characteristic; An Internet user client accessing an information providing server and searching the personal web site; Selecting and accessing any one of the searched personal web sites; Counting the number of clicks on the information providing server while the connected internet user client clicks on the posted advertisement and moves to the advertiser web site via the information providing server; And And generating, by the information providing server, a part of the advertisement fee deposited from the advertiser client according to the number of clicks to the member client. The method of claim 1, wherein the installing in the member client comprises installing a program having the same domain name as the personal web site operated by the information providing server and the member client. The method of claim 1, wherein the step of transmitting and posting the personal web site comprises posting an advertisement or an article corresponding to the changed information on the personal web site when the personal web site information is changed. . The personal web of claim 3, wherein the transmitting and publishing of the personal web site by the information providing server simultaneously publishes advertisements or articles posted on a plurality of personal web sites having similar characteristics in a single process. How to monetize your site. The method of claim 1, wherein the advertisement or article is displayed in any one frame of the personal web site. The method of claim 1, wherein the selecting and accessing any one of the web sites is performed by using a floating IP of the personal web site. The method of claim 1 or 6, wherein the selecting and accessing any one of the web sites is performed by directly accessing a URL of a personal web site. Establishing an information providing server to run a plurality of personal web sites; Operating the plurality of personal web sites by connecting a plurality of member clients to a hosting unit provided in an information providing server; Storing a plurality of personal web site information operated in a DB of an information providing server and making a database, and storing an advertisement or an article provided from an advertiser client in a DB of an information providing server; The web crawler provided in the application unit of the information providing server collects the data databased in the DB of the information providing server, analyzes the collected personal web site information, and transmits the extracted advertisement or article to the hosting unit. Posting in an advertisement field of a website; Searching a personal web site operated by a plurality of member clients having the posted advertisement or article by an internet user using an information providing server; Selecting and accessing a personal web site operated by any one member client among the searched personal web sites operated by the plurality of member clients; Reading the advertisement or article by clicking the posted advertisement or article by the connected Internet user client; And And distributing the revenue generated from the information providing server with the member client operating the personal web site according to the viewing of the advertisement or the article. The personal web according to claim 8, wherein the web crawler provided in the application unit analyzes the information posted on the personal web site and extracts an advertisement or article suitable for the personal web site from a DB provided in the information providing server. How to monetize your site. The method according to claim 8 or 9, wherein the advertisement column of the personal web site is based on the characters, numbers and symbols entered in the advertisement or article and the activation window corresponding to the characteristics of the personal web site extracted from the DB of the information providing server by the web crawler Revenue generation method using a personal web site, characterized in that the advertisement or article extracted from the DB of the information providing server is posted. The method of claim 10, wherein the activation window is posted in an advertisement column of a personal web site by random advertisement selection. The method of claim 8, wherein the distribution of the revenue generated from the information providing server with the member client operating the personal web site in response to the viewing of the advertisement or the article is based on the number of advertisements clicked by the Internet user client. Revenue generation method using a personal web site characterized in that the advertising fee is distributed from the information providing server. The method of claim 8 or claim 9, wherein the advertising fee is generated by using a personal web site, characterized in that the subscription fee is distributed from the information providing server a plurality of flat fee as the advertisement or article is posted in the advertising column of the personal web site Way. The personal web site of claim 13, wherein the advertisement fee is distributed from the information providing server to a member client who performs the event by clicking on an advertisement or an article having an event posted on the personal web site. Profit generation method using. 15. The method of claim 14, wherein the plurality of personal web sites have the same domain name. A plurality of advertiser clients requesting an advertisement or article to be posted on a personal web site and providing an advertising fee for the advertisement or article; A plurality of member clients operating a personal web site in which an advertisement or article suitable for the characteristics of the personal web site is listed in an advertisement column among the advertisements or articles, and receiving an advertisement fee as the advertisement or article is posted; A plurality of internet user clients accessing a personal web site operated by any member client searched among the plurality of member clients and viewing the posted advertisement or article; And Receive advertisements or articles and advertisement charges from the plurality of advertiser clients, automatically provide advertisements or articles suitable for the characteristics of the personal website to the personal website, search for a member client operating the personal website, and the advertisement charges Revenue generation system using a personal web site, characterized in that consisting of an information providing server for distributing the member to the client. The method of claim 16, wherein the information providing server A hosting unit that manages a personal web site including an advertisement column; A data receiving unit which receives the information posted on the personal web site and the member information of the member client; A DB for databaseting the information posted on the received personal web site and member information; The personal web site suitable for a search word input by a web crawler and an Internet user client extracting an advertisement or article suitable for a characteristic of a personal web site from the databased information, and matching the extracted advertisement or article with the personal web site; An application unit including a search engine for searching for an advertisement or an article and a revenue distribution engine for distributing an advertisement fee; And Revenue generation system using a personal web site, characterized in that consisting of a data transmission unit for transmitting the characteristics of the personal web site and the appropriate advertisement or article to the hosting unit. The method of claim 17, wherein the hosting unit A data receiver for receiving advertisements or articles transmitted from the information providing server and information posted on the personal web site from the member clients; A DB storing the received advertisement or article and information posted on a personal web site; A web server operating a personal web site with advertisements or articles stored in the DB and information posted on a personal web site; And Revenue generation system using a personal web site, characterized in that consisting of a data transmission unit for transmitting the information posted on the personal web site stored in the DB to the DB of the information providing server. 19. The method according to claim 17 or 18, wherein the web crawler provided in the application unit is characterized by extracting the advertisement or article suitable for the personal web site from the DB provided in the information providing server by analyzing the information posted on the personal web site Revenue generation system using personal web site. 19. The method of claim 17 or claim 18, wherein the personal web site is a revenue generating using a personal web site, characterized in that the activation window for the random ads or advertisements according to the input of letters, numbers and symbols are posted in the advertisement field of the personal web site system. 21. The method of claim 20, wherein the advertisement field is extracted from the DB of the information providing server by the letters, numbers and symbols entered in the advertisement or the article and the activation window corresponding to the characteristics of the personal website extracted from the DB of the information providing server by the web crawler Revenue generation system using a personal web site, characterized in that the published ads or articles. 22. The system of claim 21, wherein the activation window is posted in an advertisement column of a personal web site by random advertisement selection. 19. The system of claim 17 or 18, wherein the revenue distribution engine distributes the advertisement fee from the information providing server to the member client according to the number of advertisements clicked by the Internet user client. 24. The system of claim 23, wherein the revenue distribution engine distributes the flat fee from the information providing server to the member client as the advertisement or the article is posted in the advertisement column of the personal website. The personal web of claim 24, wherein the revenue distribution engine distributes the advertisement fee from the information providing server to the member client to the member client who performed the event by clicking on an advertisement or an article having an event posted on the personal website. Monetization system using site. 26. The system of claim 25, wherein the plurality of personal web sites have the same domain name.

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