KR100366546B1 - The Wireless Location-dependent Advertisement Service System and Method using Messaging Function of Wireless Terminal - Google Patents

Abstract

1. TECHNICAL FIELD OF THE INVENTION

The present invention relates to a wireless location dependent advertisement service system and a method using a messaging function of a wireless terminal.

2. The technical problem to be solved by the invention

The present invention utilizes a messaging function of a wireless terminal to serve an advertisement related to a subscriber's current location, and to determine whether the subscriber has confirmed the advertisement. Its purpose is to provide a computer-readable recording medium that records the data.

3. Summary of Solution to Invention

The present invention provides storage means for storing a variety of data required for location-dependent advertising services; Subscriber registration means for registering a new subscriber to the storage means to use the location dependent advertisement service; Advertisement receiving means for registering an advertiser with the storage means and receiving an advertisement from the advertiser; Advertisement transmission scheduling means for selecting an advertisement region and a subscriber by using the information stored in the storage means, and creating an advertisement transmission schedule to transmit an advertisement; Location information collection and transmission control means for storing the received subscriber location information in the storage means and transmitting the advertisement according to the advertisement transmission schedule of the advertisement transmission scheduling means; And a wireless communication network interworking means for receiving the location information of the subscriber from the wireless communication network and transmitting the location information to the wireless communication network by receiving the advertisement from the location information collecting and transmission control means. .

4. Important uses of the invention

The present invention is used in a wireless communication system and the like.

Description

Wireless location-dependent advertisement service system and method using messaging function of wireless terminal {The Wireless Location-dependent Advertisement Service System and Method using Messaging Function of Wireless Terminal}

The present invention relates to a wireless location-dependent advertising service system and method thereof, and more particularly, to target advertisements to subscribers in a region where a received advertisement is to be transmitted, and to ensure that the subscriber can confirm whether the advertisement is confirmed. The present invention relates to a wireless location dependent advertisement service system for providing an advertisement using a messaging function of a wireless terminal, and a method and a computer readable recording medium storing a program for realizing the method.

Conventional telephone advertisements use a method of raising or hearing recorded advertisements through a handset. However, voice advertising using a telephone is generally expensive and time-consuming, and is inconvenient to check the advertisement again after the advertisement. In addition, in selecting an advertisement target, the existing advertisement service system targets an unspecified number of subscribers or targets advertisements using only personal information that is registered in advance such as the age, occupation, and address of the subscriber. In the case of different subscribers, the usefulness of the received advertisement is low, and there is a problem in that an advertisement corresponding to the actual active region cannot be received.

SUMMARY OF THE INVENTION The present invention has been proposed to solve the above problems, and includes a location dependent advertisement service system for providing advertisements related to the current location of a subscriber by using a messaging function of a wireless terminal, and a method and a computer recording a program for realizing the method. The purpose is to provide a recording medium that can be read by.

In addition, the present invention realizes a location-dependent advertisement service system, a method thereof, and the method for serving an advertisement related to a subscriber's current location by using a messaging function of a wireless terminal, so as to know whether the subscriber has confirmed the advertisement. Another object is to provide a computer readable recording medium having recorded thereon a program for the purpose of recording the program.

1 is a diagram illustrating an embodiment of a wireless location dependent advertisement service system using a messaging function of a wireless terminal according to the present invention.

2 is a flowchart illustrating a process from an advertisement reception of an advertisement service system to an advertisement arrival transmission in a wireless location dependent advertisement service method using a messaging function of a wireless terminal according to the present invention.

3 is a flowchart illustrating a process for a subscriber to receive an advertisement in a wireless terminal in a method of wireless location dependent advertisement service using a messaging function of a wireless terminal according to the present invention.

4 is a flowchart illustrating an exemplary process of an advertisement service system when an advertisement is received by a subscriber in a method of advertising a location dependent advertisement using a messaging function of a wireless terminal according to the present invention.

* Explanation of symbols for the main parts of the drawings

10: Subscriber registration and additional service department 11: Advertising reception department

12: advertisement transmission scheduler 13: location information collection and transmission control unit

14: wireless communication network interworking unit 15: statistical analysis and advertising fee management unit

16: database

According to an aspect of the present invention, there is provided a wireless location dependent advertisement service system using a messaging function of a wireless terminal, comprising: storage means for storing various data necessary for a location dependent advertisement service; Subscriber registration means for registering a new subscriber to the storage means to use the location dependent advertisement service; Advertisement receiving means for registering an advertiser with the storage means and receiving an advertisement from the advertiser; Advertisement transmission scheduling means for selecting an advertisement region and a subscriber by using the information stored in the storage means, and creating an advertisement transmission schedule to transmit an advertisement; Location information collection and transmission control means for storing the received subscriber location information in the storage means and transmitting the advertisement according to the advertisement transmission schedule of the advertisement transmission scheduling means; And a wireless communication network interworking means for receiving the location information of the subscriber from the wireless communication network and transmitting the location information to the location information collection and transmission control means and receiving an advertisement from the location information collection and transmission control means. It is characterized by.

Further, in the apparatus of the present invention, the wireless communication network interworking means further performs a function of receiving the processing result of the transmitted advertisement through the wireless communication network and transferring it to the location information collection and transmission control means, the location information The collection and transmission control means may further perform a function of receiving the processing result through the wireless communication network interworking means and storing the result in the storage means.

In addition, the apparatus of the present invention, characterized in that it further comprises a statistical analysis and advertising fee management means for analyzing the service usage status of the subscriber or advertiser to pay the statistics and manage the advertising fee.

On the other hand, the method of the present invention, the wireless location-dependent advertising service method applied to the wireless location-dependent advertising service system using the messaging function of the wireless terminal, comprising: a first step of confirming whether the advertisement received from the advertiser is a location-dependent advertising; A second step of selecting a subscriber in an advertisement target area by using the subscriber location information and transmitting an advertisement arrival fact; A third step of confirming the arrival of the advertisement and receiving the information on the connected subscriber and the information of the corresponding base station and transmitting the advertisement of the corresponding region; And a fourth step of recording the fact that the access subscriber confirms the advertisement in a database.

In addition, the method of the present invention, characterized in that it further comprises the step of receiving the subscriber's opinion message for the received advertisement and storing in the database.

In addition, the method of the present invention, characterized in that it further comprises the step of analyzing the service usage status of the subscriber or advertiser to pay statistics and manage the advertising fee.

In addition, the method of the present invention, if the received advertisement is not a location-dependent advertisement, selecting a subscriber suitable for the advertisement based on the subscriber identity information; And transmitting the fact that the advertisement arrives to the selected subscriber at the advertisement scheduled time.

Meanwhile, another method of the present invention is a wireless location dependent advertisement service method applied to a wireless location dependent advertisement service system using a messaging function of a wireless terminal, the first step of checking whether an advertisement received from an advertiser is a location dependent advertisement; ; A second step of selecting a subscriber in an advertisement target region using the subscriber location information; A third step of selecting subscribers suitable for the advertisement among the subscribers selected in the second step; And a fourth step of transmitting a corresponding advertisement to the subscribers selected in the third step.

In addition, the other method of the present invention is characterized in that it further comprises the step of receiving a message for the advertisement from the subscribers who have received the advertisement to store the presence or absence of advertisement confirmation.

In addition, the other method of the present invention, characterized in that it further comprises the step of analyzing the service usage status of the subscriber or advertiser to pay statistics and manage the advertising charges.

On the other hand, the present invention, in order to provide a wireless location-dependent advertising service using the messaging function of the wireless terminal, to determine whether the advertisement received from the advertiser in a wireless location-dependent advertising service system having a large-capacity processor First function; A second function of selecting a subscriber in an advertisement target area using the subscriber location information and transmitting the fact of arrival of the advertisement; A third function of confirming the arrival of the advertisement, receiving information on the subscriber connected thereto, information of the corresponding base station, and transmitting an advertisement of the corresponding region; And a computer readable recording medium having recorded thereon a program for realizing a fourth function of recording the fact that the access subscriber confirms the advertisement in a database.

The present invention also provides a computer-readable recording medium having recorded thereon a program for realizing a function of receiving a subscriber's opinion message for a received advertisement and storing the received message in the database.

In another aspect, the present invention provides a computer-readable recording medium recording a program for further analyzing the service usage status of the subscriber or advertiser to generate statistics and to manage the advertising fee.

In addition, the present invention, if the received advertisement is not a position-dependent advertisement, the function of selecting a subscriber suitable for the advertisement based on the subscriber identity information; And a computer readable recording medium having recorded thereon a program for further realizing the function of transmitting the arrival of the advertisement to the selected subscriber at the scheduled time of advertisement.

On the other hand, the present invention, in order to provide a wireless location-dependent advertising service using the messaging function of the wireless terminal, to determine whether the advertisement received from the advertiser in a wireless location-dependent advertising service system having a large-capacity processor First function; A second function of selecting a subscriber in an advertisement target region using the subscriber location information; A third function of selecting subscribers suitable for the advertisement among the subscribers selected in the second function; And a computer-readable recording medium having recorded thereon a program for realizing a fourth function of transmitting the advertisement to the subscribers selected in the third function.

The present invention also provides a computer-readable recording medium having recorded thereon a program for further realizing a function of receiving an advertisement message from a subscriber who has received the advertisement and storing an advertisement confirmation.

In another aspect, the present invention provides a computer-readable recording medium recording a program for further analyzing the service usage status of the subscriber or advertiser to generate statistics and to manage the advertising fee.

The above objects, features and advantages will become more apparent from the following detailed description taken in conjunction with the accompanying drawings. Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram illustrating an embodiment of a wireless location dependent advertisement service system using a messaging function of a wireless terminal according to the present invention.

As shown in FIG. 1, the wireless location-dependent advertisement service system for advertising related to the current location by using the messaging function of the wireless terminal receives the personal information and the like from the new subscriber who will use the advertising service and enters the database 16. Subscriber registration and additional service unit 10 for registering and providing various additional services, the advertisement receiving unit 11 for receiving the advertisement content, advertisement schedule, advertising region, and other information from the advertiser to register in the database 16, The advertisement transmission scheduler 12 for selecting an area and a subscriber suitable for the advertisement using the database 16 and creating an advertisement transmission schedule in the order of the time to transmit the advertisement to the selected subscribers, and the subscriber position information to the wireless communication network interworking unit ( 14 and received in the database 16 and stored in the advertisement transmission scheduler 12 of the advertisement transmission scheduler 12. D) requesting the advertisement transmission to the wireless communication network through the wireless communication network interworking unit 14, collecting the location information for receiving the processing result through the wireless communication network and the wireless communication network interworking unit 14 and storing it in the database 16; The transmission control unit 13 receives the location information of the subscriber from the wireless communication network and transmits it to the location information collection and transmission control unit 13, and receives the advertisement transmission from the location information collection and transmission control unit 13 and transmits the request to the wireless communication network. Afterwards, the wireless communication network interworking unit 14 for receiving the processing result again through the wireless communication network and transmitting the location information collection and transmission control unit 13, and a database 16 for storing various data necessary for the advertising service do. After the transmission of the advertisement, the subscriber or advertiser may analyze the service usage status of the subscriber to calculate the statistics, and the advertisement fee management unit 15 for managing the advertising fee. The method of selection will be described in detail as follows: The subscriber's current location information is transmitted from the wireless network and stored in the database, and the subscriber's personal information (age, gender, occupation, hobbies, interests, etc.) It is stored in the database. When an advertiser receives an advertisement, the advertiser specifies the region in which the advertisement will be received and the characteristics of the target audience and stores it in the database. In addition, in order to select a suitable subscriber for the received advertisements, the subscriber location information database checks whether the subscriber is located in the region where the advertiser wants to send the advertisement, and if the advertiser is located in the region, the subscriber identity database In addition, the method of scheduling an advertisement transmission schedule and the data structure of the advertisement transmission schedule will be described in detail as follows. When an advertisement is received by the advertiser, the system determines the scheduled transmission time of the advertisement. Store in the database. In the case of multiple received advertisements, the system decides the schedule to send the advertisements in the order of the scheduled advertisement time.In this case, the information used in the advertisement transmission schedule includes the advertisement schedule time, advertisement reception number, advertiser identifier, advertisement field identifier, Ad transfer area.

FIG. 2 is a flowchart illustrating an exemplary process from an advertisement reception of an advertisement service system to an advertisement arrival transmission in a wireless location dependent advertisement service method using a messaging function of a wireless terminal according to the present invention.

First, when the system initiates an operation (101) and receives an advertisement from an advertiser (102), it is determined whether the advertisement is a position dependent advertisement (103). At this time, it is determined whether the advertisement received from the advertiser is a position dependent advertisement. A detailed description of the method is as follows: In order to register a location dependent advertisement, an advertiser stores an advertisement reception information in a database by designating an advertisement reception area when receiving an advertisement. To check, you can check whether you have specified an advertisement receiving area for the advertisement in the database.

As a result of the check 103, in the case of location dependent advertisements, it is checked whether the location information for each subscriber is stored in the system (105), and if it is stored, after extracting the subscribers in the region suitable for the advertisement (107), the extracted personal information of the subscriber is extracted. Reference is made to select the appropriate subscribers (109). If the subscriber to send the advertisement is determined, the arrival of the advertisement is transmitted to the subscriber at the scheduled time of advertisement (117). If there is no location information for each subscriber, the base station corresponding to the target area for advertisement is selected (111), and the arrival of the advertisement is transmitted to all the subscribers in the base station at the scheduled time of advertisement (113). A detailed description of a method of extracting the data is as follows. The current location information of subscribers is received from a wireless communication network and stored in a database. When an advertiser receives an advertisement, the advertisement receiving region is designated and stored, and thus, the subscriber existing in the designated region is extracted from the subscriber location information database.

As a result of the verification (103), if the received advertisement is not a location dependent advertisement, the subscriber selects a subscriber suitable for the advertisement based on the subscriber's personal information (115), transmits the arrival of the advertisement to the subscriber at the scheduled time of advertisement (117), and terminates ( At this time, the method for selecting a subscriber suitable for advertisement based on the personal information is as follows. Advertisement recipient characteristic information, which is stored in the advertisement service system and registered when the advertiser receives the advertisement, is stored in the advertisement service system. Therefore, the two subscribers are selected as a suitable target for the advertisement in the same case.

3 is a flowchart illustrating a process for a subscriber to receive an advertisement in a wireless terminal in the method of wireless location dependent advertisement service using the messaging function of the wireless terminal according to the present invention.

First, when the operation of the wireless terminal is started (201), when the arrival of the advertisement is received (203), the subscriber accesses the text information service (short service, etc.) provided by the wireless communication network (205) and selects the advertisement service menu (207) In step 209, the advertisement contents received by the user are checked. Subsequently, when the subscriber's opinion on the advertisement contents is input to the text input function of the wireless terminal (211), all procedures of receiving the advertisement are terminated (213).

FIG. 4 is a flowchart illustrating a process of an advertisement service system when an advertisement is received by a subscriber in a method of advertising a location dependent advertisement using a messaging function of a wireless terminal according to the present invention.

First, when a subscriber accesses an advertisement service system to view an advertisement and starts operation (301), the subscriber receives a subscriber's telephone number and base station information from the wireless communication network (303). Thereafter, the advertisement of the region corresponding to the subscriber's base station location is transmitted to the subscriber's wireless terminal through the wireless communication network (305), and the fact that the subscriber browses the advertisement using the subscriber's telephone number is recorded in the database (307). Thereafter, the subscriber receives an input message for the advertisement from the wireless communication network (309), stores it in the database (311), and terminates (313).

Meanwhile, in the above example, in order to know whether the subscriber checks the advertisement, when the subscriber accesses the system after transmitting the advertisement arrival fact according to the subscriber's current location, the advertisement is transmitted and the subscriber information is received. As another example, according to the subscriber's current position, the advertisement can be sent directly to the subscriber, and then the subscriber can access the system and input the opinion of the advertisement so that the advertisement can be checked whether or not the advertisement is confirmed. If there is no need for presence or absence, it may be implemented by directly sending an advertisement to the subscriber according to the current location of the subscriber.

On the other hand, the present invention, after completing the advertising service in the above embodiments may be implemented by further including the process of analyzing the service usage status of subscribers or advertisers to pay the statistics and manage the advertising charges. The program may be implemented and stored in a computer-readable recording medium (CD-ROM, RAM, ROM, floppy disk, hard disk, magneto-optical disk, etc.).

The present invention described above is not limited to the above-described embodiments and the accompanying drawings, and various substitutions, modifications, and changes are possible in the art without departing from the technical spirit of the present invention. It will be apparent to those of ordinary knowledge.

The present invention as described above, by being able to transmit the advertisement according to the subscriber's current location as well as the personal information of the advertising service subscriber to the wireless terminal, the subscriber can receive an advertisement that is substantially helpful to him, the advertiser It is possible to effectively target the target advertising to the subscribers according to the nature of the advertising at a low cost.

In addition, the present invention, it is possible to surely determine whether the advertisement of the subscriber in the area where the received advertisement is to be transmitted, it is possible to maximize the advertising effect at a low cost.

Claims (19)

In the wireless location dependent advertising service system using the messaging function of the wireless terminal, Storage means for storing various data necessary for the location dependent advertisement service; Subscriber registration means for registering a new subscriber to the storage means to use the location dependent advertisement service; Advertisement receiving means for registering an advertiser with the storage means and receiving an advertisement from the advertiser; Advertisement transmission scheduling means for selecting an advertisement region and a subscriber by using the information stored in the storage means, and creating an advertisement transmission schedule to transmit an advertisement; Location information collection and transmission control means for storing the received subscriber location information in the storage means and transmitting the advertisement according to the advertisement transmission schedule of the advertisement transmission scheduling means; And Wireless communication network interworking means for receiving the subscriber's location information from the wireless communication network and transmitting the location information to the location information collection and transmission control means and receiving an advertisement from the location information collection and transmission control means. Wireless location dependent advertising service system comprising a. The method of claim 1, The wireless communication network interworking means, And receiving a result of the processing of the transmitted advertisement through the wireless communication network and transmitting the received result to the location information collection and transmission control means. The location information collection and transmission control means, And receiving the processing result through the wireless communication network interworking means and storing the stored result in the storage means. The method according to claim 1 or 2, Statistical analysis and advertising fee management means for analyzing the service usage status of the subscriber or advertiser to pay statistics and to manage the advertising fee Wireless location dependent advertising service system further comprising. In the wireless location dependent advertising service method applied to a wireless location dependent advertising service system using a messaging function of a wireless terminal, A first step of confirming whether the advertisement received from the advertiser is a location dependent advertisement; A second step of selecting a subscriber in an advertisement target area by using the subscriber location information and transmitting an advertisement arrival fact; A third step of confirming the arrival of the advertisement and receiving the information on the connected subscriber and the information of the corresponding base station and transmitting the advertisement of the corresponding region; And A fourth step of recording in the database the fact that the access subscriber confirmed the advertisement Wireless location dependent advertising service method comprising a. The method of claim 4, wherein A fifth step of receiving a subscriber's opinion message about the received advertisement and storing the received message in the database; Wireless location dependent advertising service method further comprising. The method of claim 4, wherein The fifth step of analyzing the service usage status of the subscriber or advertiser to pay statistics and manage the advertising fee Wireless location dependent advertising service method further comprising. The method according to any one of claims 4 to 6, If the received advertisement is not a location dependent advertisement, selecting a subscriber suitable for the advertisement based on the subscriber's personal information; And A seventh step of transmitting the arrival of the advertisement to the selected subscriber at the scheduled time of advertisement; Wireless location dependent advertising service method further comprising. The method according to any one of claims 4 to 6, The second step, A sixth step of confirming whether the subscriber location information is stored in the system; As a result of the checking of the sixth step, if the subscriber location information is stored, after extracting the subscribers in the target area of advertisement, the subscribers are selected by referring to the extracted subscriber's personal information and the fact that the advertisement arrives at the scheduled time of advertisement; 7 steps; And As a result of the checking in step 6, if the subscriber location information is not stored, an eighth step of selecting a base station corresponding to an advertisement target area and transmitting the fact of arrival of the advertisement to the subscribers in the base station at the scheduled time of the advertisement. Wireless location dependent advertising service method comprising a. The method according to any one of claims 4 to 6, The third step, A sixth step of acquiring the subscriber's telephone number and base station information when the subscriber who has confirmed the advertisement arrival accesses the advertisement service system using the text information service to view the advertisement; And A seventh step of transmitting an advertisement of a region corresponding to the subscriber's base station location to the subscriber's wireless terminal; Wireless location dependent advertising service method comprising a. In the wireless location dependent advertising service method applied to a wireless location dependent advertising service system using a messaging function of a wireless terminal, A first step of confirming whether the advertisement received from the advertiser is a location dependent advertisement; A second step of selecting a subscriber in an advertisement target region using the subscriber location information; A third step of selecting subscribers suitable for the advertisement among the subscribers selected in the second step; And A fourth step of transmitting a corresponding advertisement to the subscribers selected in the third step; Wireless location dependent advertising service method comprising a. The method of claim 10, A fifth step of receiving a message about an advertisement from subscribers receiving the advertisement and storing whether the advertisement is confirmed Wireless location dependent advertising service method further comprising. The method of claim 10 or 11, The sixth step of analyzing the service usage status of the subscriber or advertiser to pay statistics and manage the advertising fee Wireless location dependent advertising service method further comprising. In order to provide a wireless location-dependent advertising service using the messaging function of the wireless terminal, in a wireless location-dependent advertising service system having a large processor, A first function of determining whether an advertisement received from an advertiser is a location dependent advertisement; A second function of selecting a subscriber in an advertisement target area using the subscriber location information and transmitting the fact of arrival of the advertisement; A third function of confirming the arrival of the advertisement, receiving information on the subscriber connected thereto, information of the corresponding base station, and transmitting an advertisement of the corresponding region; And A fourth function of recording in the database the fact that the access subscriber has confirmed the advertisement A computer-readable recording medium having recorded thereon a program for realizing this. The method of claim 13, A fifth function of receiving a subscriber's opinion message on a received advertisement and storing the received message in the database; A computer-readable recording medium that records a program for further realization. The method of claim 13, The fifth function of analyzing the service usage status of the subscriber or advertiser to pay statistics and manage advertising fees A computer-readable recording medium that records a program for further realization. The method according to any one of claims 13 to 15, A sixth function of selecting a subscriber suitable for an advertisement based on the subscriber's personal information if the received advertisement is not a location dependent advertisement; And A seventh function of transmitting the arrival of the advertisement to the selected subscribers at the scheduled advertisement time; A computer-readable recording medium that records a program for further realization. In order to provide a wireless location-dependent advertising service using the messaging function of the wireless terminal, in a wireless location-dependent advertising service system having a large processor, A first function of determining whether an advertisement received from an advertiser is a location dependent advertisement; A second function of selecting a subscriber in an advertisement target region using the subscriber location information; A third function of selecting subscribers suitable for the advertisement among the subscribers selected in the second function; And A fourth function of transmitting a corresponding advertisement to subscribers selected in the third function A computer-readable recording medium having recorded thereon a program for realizing this. The method of claim 17, A fifth function of receiving a message about an advertisement from subscribers receiving the advertisement and storing whether the advertisement is confirmed A computer-readable recording medium that records a program for further realization. The method of claim 17 or 18, The sixth function of analyzing the service usage status of the subscriber or advertiser to pay statistics and manage the advertising fee A computer-readable recording medium that records a program for further realization.