JPH11252645A - Portable telephone system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a high function service with inexpensive charge by performing audio output of advertisement by voice only for a prescribed time before starting speech communication when a user makes a call from a mobile station and a user on a called side answers it. SOLUTION: When a mobile station performs connection to a celled side by sending a service connect completion message on an access channel, a base station sends alert with information requesting advertisement start to the mobile station. The mobile station that receives it performs audio output of advertisement transmitted from the base station. The advertisement to be transmitted is automatically selected among advertisement data in a magnetic disk drive of the base station. The advertisement by voice is transmitted on a down traffic channel in the same manner as for the voice of normal speech communication. When the called party answers and the advertisement is finished, the alert with information requesting speech communication start is transmitted.

Description

DETAILED DESCRIPTION OF THE INVENTION

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a wireless portable telephone system, and more particularly to a portable telephone system capable of inserting a voice advertisement into a user's call.

2. Description of the Related Art At present, various services such as a weather forecast, a telephone number guide, an answering machine service and the like can be received from a general telephone or a portable telephone. These services can be used by a user (= telephone subscriber) dialing a predetermined telephone number and connecting to a service provider. Of these services, paid services are charged to users in addition to call charges. In particular, since many telecommunications carriers have entered the field of mobile phones, each telecommunications carrier provides not only voice communication but also various services such as data communication and e-mail to acquire subscribers.

SUMMARY OF THE INVENTION In order to acquire subscribers, not only are various services described above provided to telecommunications carriers, but also the usage fees of individual services are reduced or reduced. Desired. On the other hand, communication infrastructures such as a digital cellular telephone system that can support multimedia communication are being developed, and services are becoming more sophisticated. However, providing high-performance services requires a considerable cost for facilities and the like, and it is difficult to reduce the service fees. An object of the present invention is to provide a means for solving the contradictory problems of providing abundant advanced services and lowering the usage fee, and constructing a mobile phone system capable of realizing high-performance services and low prices. Is to do.

In order to solve the above-mentioned problems, in the portable telephone system of the present invention, when a user makes a call, an advertisement by voice is transmitted from the base station, and the communication carrier uses the advertisement revenue to make an advertisement. We will cover some of the costs for calls and other services. One method of transmitting the advertisement is to transmit a voice advertisement from the base station to the calling user instead of a ringing tone. In this case, a means for notifying the base station of starting an audio advertisement instead of notifying the start of a ringing tone, a means for storing one or more audio advertisements, Means for selecting an advertisement by voice to be transmitted from, means for transmitting the advertisement by voice to the calling mobile station, voice to the calling mobile station when the called user answers the call To notify the end of the advertisement and the start of the call. The mobile station includes means for receiving a notification of starting an audio advertisement from the base station;
It has means for receiving an advertisement by voice, means for outputting the received advertisement by voice at the mobile station, means for ending the advertisement by voice from the base station, and receiving notification of the start of a call. As a result, when the user makes a call from the mobile station, a voice advertisement from the base station is output as audio until the other party answers. Another method of sending advertisements is to send audio advertisements to both calling and called users before the call starts when the called user answers. is there. In this case, means for notifying to the base station that the mobile station starts the advertisement by voice when the called user answers the call, means for storing one or more voice advertisements, Means for selecting a voice advertisement to be transmitted from stored voice advertisements, means for transmitting the selected voice advertisement to the calling and called mobile stations, termination of the voice advertisement and call termination It has a means for notifying the calling and called mobile stations of the start. The mobile station has means for receiving notification of the start of the advertisement by voice from the base station, means for receiving the advertisement by voice, means for outputting the received advertisement by voice to the mobile station, It has means to receive notification of the end of the advertisement and the start of the call. As a result, when the user makes a call from the mobile station on the calling side and the user on the called side answers, an audio advertisement is output for a certain period of time before the call is started.

FIG. 1 shows the configuration of a digital portable telephone system according to an embodiment of the present invention. This system is based on IS-95 CDMA (Code Division Multiple Access)
Use the method. The mobile phone system includes a mobile station 1 carried by a user (subscriber), base stations 2, 2 ′, and 2 ″ covering a service area of the system, and an advertisement by voice transmitted to the mobile station 1 (hereinafter, simply called an advertisement) ) Are stored in each of the base stations to store the data.
It comprises an exchange 4 for controlling the base stations 2, 2 ', 2 "in the system, connecting to the public network 6, etc. The exchange 4 also manages advertisements stored in each base station. Do.
The advertisement is created by the advertiser 5, and the business is requested to transmit the advertisement. The advertiser 5 may ask the business for a plurality of advertisements, and the business may also receive advertisement requests from a plurality of advertisers. The operator receiving the request stores the advertisement in each base station via the exchange 4. The content of the advertisement shall be the minimum necessary in a short time, for example, "The order for moving is up to XX transportation" or "This call is provided by △ Co., Ltd." The transmission of the advertisement to the mobile station 1 may be determined according to a contract when the user subscribes to the service, whether to perform the transmission or not. Only when the user subscribes to the contract for transmitting the advertisement, the user receives the advertisement every time a call is made. FIG. 2 shows the configuration of the mobile station 1. The mobile station is provided with an R / F unit 11, a modulation / demodulation unit 12 for performing modulation and demodulation by encoding / spreading, a voice codec unit 13 for modulating / demodulating voice data, a speaker and a microphone for performing a telephone call, and a telephone number. And a CPU 14 for controlling the entire device of the mobile station 1, a memory 15, and the like. Also,
The mobile station 1 has a function of registering a telephone number, and has an area for recording a plurality of names and telephone numbers of the other party in the memory 15 when the user operates the key input device.
The user can display the registered telephone number on the display device by instructing a search using the key input device.
FIG. 3 shows an example of a data format of an advertisement stored in the magnetic disk device 3 of the base station 2. One advertisement data 3
0 is composed of an identification number 31 for the base station 2 and the exchange 4 to identify an advertisement, a time 32 required for audio output of the advertisement, and audio data 33. Audio data 3
3 is preliminarily subjected to A / D (analog / digital) conversion and stored as digital (binary) data.
The identification number 31 and the time 32 are fixed length data, and the audio data is variable length data whose data length changes depending on the time of the advertisement. The magnetic disk device 3 has a capacity capable of storing at least one or more of the advertisement data 30 described above. In the example shown here, a magnetic disk device that can easily rewrite data is used as a means for storing advertisement data, but other rewritable storage media such as a RAM, a flash ROM, a magnetic tape, and an optical disk device are used. You may. Further, a non-rewritable storage medium such as a ROM and a CD-ROM may be used. In this case, it is necessary to replace the storage medium itself in order to change the content of the advertisement. The voice data 33 stored in the base station 2 is not necessarily A
The data need not be binary data subjected to / D conversion, and may be stored as, for example, character string data. By storing as character string data, the data capacity can be reduced. However, in this case, when transmitting an advertisement to the mobile station 1, a means for generating voice data based on character string data is required in the base station. Alternatively, a means for transmitting the character string data as it is to the mobile station 1 and converting the character string data into voice on the mobile station 1 may be provided. FIG. 4 shows a processing flow in a normal mobile station call of the present system. Transmission of information between the mobile station 1 and the base station 2 is performed by a data structure called a message. When the user of the mobile station 1 issues a calling instruction (401), the mobile station 1
Transmits Origination Message to the base station on the access channel (402), and the calling sequence is started. In the processing of the calling sequence, the base station 2 allocates a traffic channel to the mobile station 1, and the mobile station 1 tunes to the allocated traffic channel. Finally, the base station 2 transmits a service channel on the downstream traffic channel.
The tMessage is transmitted (403), and the mobile station 1 transmits the Service Connection M on the upstream traffic channel.
By transmitting essage (404), a connection by a traffic channel is established. Further, when a connection of the called side is established, an alert with information message that requests the base station 2 to ring the mobile station 1.
Is transmitted (405), and the mobile station 1 receiving this message sounds a ringing tone from the speaker. When the called party answers on the called side (406), an alert is issued from the base station 2 to the mobile station 1 to stop the ringing tone and start a call.
withInformation Message is transmitted (407),
Upon receiving this message, the mobile station 1 stops the ringing tone and starts talking. FIG. 5 shows a processing flow of calling a mobile station when transmitting an advertisement. When the user of the mobile station 1 makes a call (501), the mobile station 1 transmits an Origination Message to the base station on the access channel in the same manner as the processing shown in FIG. 4 (502), and a calling sequence is started. You. Thereafter, the same process is performed, and the mobile station 1 transmits the Service Connection Message on the upstream traffic channel (503), whereby the connection by the traffic channel is established. A request from the base station 2 to the mobile station 1 to start advertising when the connection of the called side is established A
lert with Information Message is sent (50
4), the mobile station 1 receiving this message continuously outputs the advertisement (505) transmitted from the base station 2 from the speaker as audio. The advertisement to be transmitted is automatically selected from the advertisement data stored in the magnetic disk device 3 of the base station 2. The advertisement by voice from the base station 2 is transmitted on the downstream traffic channel in the same manner as the voice of a normal call. When the called party responds on the called side (506), the base station 2 transmits an Alert with Information Message requesting the mobile station 1 to end the advertisement and start talking (507), and receives this message. The mobile station 1 stops the audio output of the advertisement and starts talking.
Since the present system transmits data in a digital manner, other data such as message data can be interrupted and transmitted between the voice data even during the transmission of the voice data of the advertisement. Therefore, if the other party responds, the call can be started immediately even during the advertisement. If the other party does not respond even after the advertisement ends, the base station 2 selects the next advertisement to be transmitted and continues transmitting the advertisement to the mobile station. Since the advertisement is output before the other party answers the call, the time required for the advertisement is not included in the talk time of the user. Alert with the start of advertising
Information Message is Ale when ringing
It is assumed that the message includes a signal information record as in the case of rt with Information Message. The structure of the signal information record is shown in Table 1 below. When transmitting an advertisement, the SIGNAL (signal type) field (6 bits) of the record is a standard call. Values other than '000001', for example '00001'
Set to 0 '. The mobile station 1 that has received the message
By examining the GNAL field, normal ring tones and advertisements can be identified. The message requesting the end of the advertisement is sent to Alert with
The SIGNAL field of the signal information record included in the Information Message is set to '000000' and transmitted to the mobile station 1. The value of the SIGNAL field when notifying the start of the advertisement may be defined in advance in the system, and a value other than the above value may be used. Furthermore, the system may be defined to use an information record other than the signal information record shown here to control the start of the advertisement, or to use a message other than Alert with Information Message. FIG.
As shown in the figure, each base station (2, 2 ', 2 ") covering a service area is individually provided with a magnetic disk device (3, 3', 3"). The operator may store an advertisement in all base stations or a specific advertisement only in one or more specific base stations. Operators can send certain advertisements only to certain limited areas within the service area. In addition to the advertisement by voice, another type of information related to the content of the advertisement may be transmitted to the mobile station. In the example shown here, the contact information or the telephone number of the inquiry destination regarding the advertisement is transmitted to the mobile station 1. For example, in response to a voice advertisement saying “Moving order is XX transportation”, the title character string data “XX transportation” and the telephone number data (for example, 012)
-345-6789). In this case, base station 2
A title 34 and a telephone number 35 are added to the advertisement data 30 stored in the magnetic disk device 3 as fixed-length data as shown in FIG. These data are transmitted after the Alert with Information Message requesting the start of the advertisement (504), and then the Data Burst on the downstream traffic channel is transmitted.
The message is transmitted from the base station 2 to the mobile station 1 using st Message. The mobile station 1 determines whether the data contained in the message is a telephone number associated with the advertisement or not by the Data Burst Mess.
age BURST TYPE (data burst type)
Identify by field value. Since the mobile station 1 has a function of registering a telephone number as shown in FIG. 2, if there is a vacancy in the telephone number registration area on the memory 15, the telephone number transmitted from the base station can be automatically registered. it can. The user searches the telephone number registration of the mobile station 1 if he / she wants more detailed information on the advertisement, and if the telephone number related to the target advertisement has been registered, the user can obtain the necessary information by calling there. Can be obtained. FIG. 7 shows a processing flow on the calling side in a mobile phone system according to another embodiment of the present invention, and FIG. 8 shows a processing flow on the called side. In the example shown here, the configuration of the system and the configuration of the mobile station are the same as those shown in FIGS.
A digital cellular phone system of the CDMA system according to the -95 standard. On the calling side, as shown in FIG. 7, the mobile station 1 transmits an Origination Message on an access channel in response to a user's calling instruction (701) (702), and a calling sequence is started. As shown in FIG.
Is assigned a traffic channel and mobile station 1
Service Connct Com on the upstream traffic channel
By transmitting the pletion message (703), a connection by a traffic channel is established. Alert with Information that requests the base station 2 to ring the mobile station 1 when the connection of the called side is established.
When the message is transmitted (704), the mobile station 1 receiving this message sounds a ringing tone from the speaker. When the other party answers on the called side (705), the base station 2
Alert with Information Message requesting the user to stop ringing and start advertising is sent (7
06). The mobile station 1 receiving this message continuously outputs the advertisement data transmitted from the base station 2 from the speaker as audio. The advertisement to be transmitted is automatically selected from the advertisement data stored in the magnetic disk device 3 of the base station 2. The advertisement by voice from the base station 2 is transmitted on the downstream traffic channel in the same manner as the voice of the normal call. When the transmission of the advertisement ends (707), the base station 2 transmits an Alert with Information Message requesting the mobile station 1 to end the advertisement and start a call (708), and the mobile station receiving this message 1 stops the audio output of the advertisement and starts a call. On the called side, as shown in FIG. 8, the base station 2 transmits a General Paging Message to the mobile station 1 on the paging channel (called side) (801), and the called sequence starts. A traffic channel is allocated by the base station 2 in the same manner as in the case of calling, and S
After the ervice Connect Message is sent, mobile station 1
Service Connect C on the upstream traffic channel
Ompletion Message is transmitted (802), and connection is established. Thereafter, an alert with information message requesting a ringing tone is transmitted from the base station 2 (803), and the mobile station 1 having received this message sounds a ringing tone from the speaker. When the user of the called mobile station 1 responds to the ringing tone, the mobile station stops the ringing tone and transmits a Connect Order to the base station. Base station 2
Requests that mobile station 1 start advertising
with Information Message is transmitted (806).
The mobile station 1 receiving this message continuously outputs the advertisement data transmitted from the base station 2 from the speaker as audio. The advertisement to be transmitted is automatically selected from the advertisement data stored in the magnetic disk device 3 of the base station 2. The advertisement by voice from the base station 2 is transmitted on the downstream traffic channel in the same manner as the voice of a normal call. When the transmission of the advertisement ends (807), the base station 2 transmits an Alert with Information Message requesting the mobile station 1 to end the advertisement and start a call (808), and the mobile station receiving this message 1 stops the audio output of the advertisement and starts a call. here,
The advertisement is output as audio after the other party answers, but the time required for this is not included in the user's talk time. As in the embodiments described above, the operator can store an advertisement only in one or more specific base stations, thereby limiting the area where the advertisement is transmitted. Also, information such as a telephone number related to the advertisement can be transmitted to the mobile station. The message requesting the start of the advertisement to the mobile station of each of the calling side and the called side is similar to the example shown in FIG. 5, Alert with Information Me.
SIGNAL of signal information record included in ssage
Shall be identified by the value of the field. SIG
As the value of the NAL field, an arbitrary value may be used as long as it is defined in advance by the system. In addition, an information record other than the signal information record shown here can be used to control the start of the advertisement, or Alert with Infor
The system may be defined to use a message other than mation Message. The advertisement is transmitted according to the above-mentioned processing flow when both the calling side and the called side mobile stations are in the same base station area, or when each is in a different base station area. Can be. Because the calling and called parties start a call at the same time,
The time of the advertisement sent to both mobile stations must be equal. Therefore, usually, the same advertisement is transmitted to both parties. However, if the times are equal, advertisements having different contents may be transmitted to the calling side and the called side.

As described above, in the mobile phone system according to the present invention, the communication carrier transmits the advertisement requested by the advertiser to the user's mobile station terminal, thereby generating the advertisement fee revenue from the advertiser. Obtainable. By applying this advertising revenue to amortization of facilities such as base stations and exchanges, or to costs for providing telephone calls or various services, it is possible to reduce communication fees and various service fees borne by users. .

[Brief description of the drawings]

FIG. 1 is a configuration diagram of a mobile phone system according to an embodiment of the present invention.

FIG. 2 is a configuration diagram of a mobile station in the mobile phone system according to the embodiment of the present invention.

FIG. 3 is a configuration diagram of advertisement data stored in a base station.

FIG. 4 is a processing flowchart of a normal mobile station call.

FIG. 5 is a processing flowchart of calling a mobile station when transmitting an advertisement.

FIG. 6 is a configuration diagram of advertisement data when a telephone number is added to an advertisement.

FIG. 7 is a flowchart of a mobile station call process in a mobile phone system according to another embodiment of the present invention.

FIG. 8 is a processing flowchart of a mobile station incoming call in a mobile phone system according to another embodiment of the present invention.

[Explanation of symbols]

1 mobile station, 2 base station, 3 magnetic disk drive, 4 exchange office, 5 advertiser,
6 public telephone network, 14 CPU, 16
Memory, 30 ... Advertising data.

Claims (7)

[Claims] 1. A mobile telephone system comprising a mobile station and a base station connected by a wireless interface, a control device for controlling the base station, an exchange for connecting to another network, and the like. Means for notifying the calling mobile station of the start of a ringing tone or the start of voice advertisement, means for storing one or more types of voice advertisement content for transmission to the mobile station, Means for selecting a voice advertisement to be transmitted to the mobile station from among the voice advertisements stored in the storage means, and transmitting the content of the voice advertisement selected by the selection means to the calling mobile station. Means and means for notifying the calling mobile station of the termination of the voice advertisement and the start of the call when the user of the called mobile station answers the call, and calling the mobile station from the base station. Means for receiving a notification of the start of a sound or the start of an advertisement by voice, and receiving an advertisement of a sound transmitted from the base station when the notification received by the means notifies the start of the advertisement by voice. Means for performing audio output of the received voice advertisement at the mobile station, means for receiving a notification of the end of the advertisement by voice from the base station, and after receiving the notification, outputting the audio output of the advertisement by voice. Means for stopping and starting a user's call. 2. A mobile telephone system comprising a mobile station and a base station connected by a wireless interface, a control device for controlling the base station, an exchange for connecting to another network, and the like. Means for notifying the calling and called mobile stations of the start of the audio advertisement when the calling mobile station answers the call, and one or more of the contents of the audio advertisement to be transmitted to each of the mobile stations. Means for storing a plurality of types, means for selecting an advertisement by voice to be transmitted from the storage means, means for transmitting the content of the advertisement by voice to each of the mobile stations, and each mobile station after the transmission of the advertisement by voice is completed. The mobile station terminal has a means for notifying the end of the voice advertisement to the mobile station terminal, after receiving a request to stop the ringing tone from the base station in the calling process, or when the user answers the call to the base station in the incoming call process. Means for receiving notification of the start of voice advertisement from the base station after receiving the notification, means for receiving voice advertisement data transmitted from the base station, and transmitting the received voice advertisement to the mobile station. Means for outputting audio, means for receiving notification of the end of the advertisement message by voice from the base station, and means for stopping audio output of the advertisement by voice and starting a user's call by receiving the notification A mobile phone system characterized by the following. 3. The mobile phone system according to claim 1, wherein the base station stores an advertisement by voice and one or more other types of information related to the advertisement, Means for transmitting the content of the advertisement and transmitting the information to the mobile station, the mobile station receiving the information transmitted together with the voice advertisement from the base station, and storing the received information A mobile phone system characterized by having means for performing. 4. The portable telephone system according to claim 3, wherein the information relating to the advertisement is stored with a contact name and a telephone number, and the contents of the advertisement by voice are transmitted and the contact name is stored. A means for transmitting a telephone number to the mobile station, a means for receiving a contact name and a telephone number transmitted together with a voice advertisement from the base station, and storing the received contact name and telephone number in the mobile station; A mobile phone system characterized by having means for performing. 5. The portable telephone system according to claim 2, wherein advertisements having different contents are transmitted to the calling side and called side mobile stations, respectively, so that the sound is transmitted to the calling side mobile station. A mobile phone system, characterized in that the base station has a selection means capable of separately selecting an advertisement and a voice advertisement for a mobile station on the called side. 6. The base station according to claim 1, wherein the contents of the advertisement by voice are stored as binary data obtained by converting the voice into analog / digital data. 7. The base station according to claim 1, wherein the content of the advertisement by voice is stored as character string information.