JPH06343539A - Commodity display structure - Google Patents

Abstract

PURPOSE:To obtain an optimal sales counter in which the whole is coherent and systematic in accordance with the kind of a commodity and the purpose of a distribution by rearranging several kinds of display members being freely attachable and detachable on the commodity display surface. CONSTITUTION:A slender display shelf 1 is provided with three stages of display parts 3 for hanging and holding clothes folded in a square shape in the upper part of a back plate 2. Also, to the lower part, a box 11 for stocking commodities is attached by one stage in the lower part. The display part 3 consists of a square frame 31 and to two left and right sides 31a, 31b extended forward and backward, a pair of left and right clips 32 are attached by plural pairs at prescribed intervals. Moreover, a side 31c of this side is freely turnable against two sides 31a, 31b, and in its center part, a hanger 34 in which a pair of clips are attached to both its ends is attached. By arranging adjacently plural pieces of slender display shelves 1 and only setting the display member to a prescribed place with utilizing the whole commodity display surface, it is possible to adapt to the kind of a commodity and a purpose of a distribution. An optimal zone constitution which is well-balanced and well-regulated as a whole is realized, and also, an arrangement change of various display members can be executed easily.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a product display structure, and more specifically, it displays products such as shirts and blouses in a store functionally and rationally based on a sales strategy, and makes detailed changes. The present invention relates to a product display structure that enables a certain sales floor development.

[0002]

2. Description of the Related Art Conventionally, in stores such as department stores and specialty retailers, there have been earnest studies on how to display products that attract the eyes of as many buyers as possible and enhance their willingness to buy. Many stores are changing the layout of the sales floor or devising colors, materials, shapes, etc. of the display shelves. Then, such a layout change of the sales floor is generally carried out by requesting a professional coordinator or the like and listening to opinions each time.

[0003]

As described above, in a normal store, once the layout, the display shelves, and the display structure are determined according to the product image, etc., if the products are displayed there, the sales floor will be reduced. It is treated as completed. And it is only at the turn of the season that the change in the sales floor is brought about. Therefore,
If you visit the same store during the same season, you will see the product in an almost unchanged image, which is not so interesting for the buyer.

In general, when a product is displayed, it is often the case that products are classified based on the type, brand, size, etc. of the product to determine the display location on a display shelf or the like, and the product display structure itself is clear. The reality is that the sales floor has not been developed with this concept.

In particular, as shown in FIG. 12, shirts, blouses, etc. are folded into a substantially rectangular shape with a core paper (10), and are wrapped in a transparent packaging bag (20), as shown in FIG. It is general that they are placed in a box-shaped display case (30) in a state of being stacked according to brands and sizes. However, in such a display form, it is difficult for the purchaser to recognize the characteristics of each product, and it has been of no interest as a place for selecting and purchasing products. In addition, in some cases, in order to catch the eye of the purchaser, a shirt with a tie coordinated and worn is displayed on the display case or the like. The effect of uplifting has not been obtained, and conversely, the display of such display inevitably leads to a sales floor that gives an unorganized and disorganized feeling as a whole. For shirts and blouses,
Since there is a strong fixed concept that the display form is as shown in FIG. 13, the display layout is changed only slightly with the change of the product composition at the turn of the season. In other words, the whole display structure has a clear concept as a unit,
The development of a display structure that can give detailed changes has been rarely done so far, and there was no one that actually functions effectively in stores.

[0006] The present invention has been made in view of the above-mentioned circumstances, and the display structure itself of the product clearly shows the display purpose and gives a coherent and orderly image as a whole, and the clerk at the store. The objective is to provide a product display structure that can efficiently change the overall image in consideration of the overall balance and cohesion.

[0007]

In order to achieve the above object, the product display structure of the present invention has the following structure.
That is, a product display surface is formed by arranging a plurality of elongated display shelves so as to be adjacent to each other, and a plurality of display members are provided on the product display surface by disposing a plurality of display members. The product display structure is divided into rows, and the display member is detachable from the product display surface, and the display members are categorized by differentiating each of the display members for each of 1 to multiple rows and 1 to multiple rows. The plurality of zones are configured in a block on the product display surface, and the zone configuration on the product display surface is changed by changing the arrangement of the display members. When the product to be displayed is clothing and accessories to be combined with clothing, the plurality of zones classified into the above categories are composed of theme zones, visual presentation zones, coordination zones, sales zones and accessory zones. In addition, the product display structure will have a stock zone for stocking products.

[0008]

Embodiments of the present invention will be described below with reference to the drawings.

FIG. 1 is a diagram showing an example in which the product display structure of the present invention is applied to the display of shirts and accessories. This embodiment is an example of a basic configuration when displaying a men's shirt, and its zone configuration is as shown in FIG. That is, on the product display surface formed by arranging a plurality of elongated display shelves (1) described later so as to be adjacent to each other in a plurality of rows (six rows in this embodiment), different display members (to be described later) for forming the respective zones are formed. (Detailed description) is attached as shown in FIG.
The block configuration of FIG. 2 in which one to a plurality of columns are regularly arranged is realized. Then, by regularly changing the arrangement of the display members constituting each zone, the block configuration of the zone in the entire display structure is changed, and a configuration having a different purpose, for example, "a proposal that emphasizes visually appealing "Structure of mold", "Structure of actual sales type with an emphasis on sales".

The following five zones are classified into the above categories. Theme zone: Develop products that become the theme of the season (color tendency, pattern tendency, etc.). Visual presentation (VP) zone: Perform monthly theme appeal. Express by combining accessories such as ties. Coordination zone: Promote coordination proposals. Make detailed changes. Sales zone: Display products for sale based on size composition and color development. Accessories zone: Develop accessories that coordinate with shirts. Implement product structure linked to the visual presentation zone. Further, in this embodiment, in addition to the above-mentioned five zones, a stock zone is provided as a zone in which a number of products displayed in each zone are appropriately prepared as a stock.

The product display structure shown in FIG. 1 will be described in detail below. The display structure is such that the elongated display shelves (1) shown in FIG. 3 are arranged next to each other along the wall surface of the store.
It is configured by attaching the display members (4), (5) and the like that constitute each of the above-mentioned zones to the product display surface formed by arranging them individually.

As shown in FIG. 3, the slender display shelf (1) hangs clothes folded in a substantially rectangular shape on the upper part of a back plate (2) having a height L = 2400 mm and a width W = 330 mm. The display section (3) for lowering and holding is provided in three stages, and the stock box (11) constituting a stock zone for stocking products is provided in one stage at the bottom. This elongated display shelf (1) is preferably set to have a height of 1800 mm or more in order to be installed along the wall surface of the store and to efficiently use the wall surface near the ceiling.
Further, the width is appropriately set depending on the product to be displayed. The stock box (11) is provided with a single-opening door (11a) on the front face to form a stock zone for stocking shirts of different sizes, and the elongated display shelves (1).
The weight is attached to the lower side of the shelf to balance the shelf when it is upright.

Further, in the portion of the back plate (2) exposed between the display part (3) and the stock box (11), two rails (on both sides) are sandwiched so as to sandwich the back plate (2). 12)
Is attached. The rail (12) is provided with a large number of dowel holes (12a) at predetermined intervals that can be detachably engaged with hooks provided on a display member described later.

The display section (3) is a section that constitutes a theme zone and a visual presentation zone. That is, the display part (3) is composed of a square frame (31) made of stainless steel, and has a pair of left and right clips (3) on the left and right two sides (31a) and (31b) extending in the front-rear direction.
2) are attached in plural pairs at predetermined intervals. Also,
As shown in FIG. 4, the front side (31c) is rotatably attached to the left and right sides (31a) and (31b), and a pair of clips is provided at both ends at the center thereof. A hanger (34) to which (33) is attached is attached. The hanger (34) can be turned horizontally and vertically as indicated by arrows P and Q in FIG. 4, and can be easily turned inside out by this turning. Therefore, if you coordinate two different shirts with accessories such as neckties and scarves and hang them back to back on the clip (33), you can make different shirts and accessories by flipping over as above. The combination can be shown on the front side. Furthermore, the left and right sides (31a),
As shown in FIG. 4, (31b) has a double structure of an outer cylinder (35) and a core rod (36). As shown by an arrow R, the core rod (36) becomes the outer cylinder (35). It is configured to be pulled out to the front side along. In other words, by pulling out this appropriately, the pulled-out portion can be shown in close-up.

The left and right sides (3) of the display section (3)
1a) and (31b) are rotatably attached to rib plates (37) and (38) provided on the right and left sides, respectively, and two guide rods for towing are attached to the right side in FIG. By pulling (39) downward,
As shown by an arrow S in FIG. 5, the display part (3) can be integrally tilted toward the front at an angle of about 90 °. That is, as shown in FIG. 5, on the inner side (31d) of the display section (3) at the second level from the top, from the lower end of the wire box (21) attached to the upper part of the back plate (2). The extending wire (22) is connected, and tension is always applied so as to keep the rib plates (37) and (38) vertical. Then, when the guide rod (39) is pulled downwards, the wire (22) is fed out from the wire box (21) to form the rib plates (37), (3).
8) falls down substantially horizontally and holds that state. When returning it to the original position, use the guide rod (3
It is possible to restore the original state by automatically winding the wire (22) into the wire box (21) by pushing up 9).

The display unit (3) configured as described above is
The second to third tiers on the tall elongated display shelf (1) are used as a theme zone and a visual presentation zone to make an impressive and eye-catching part. And when it is necessary to show or remove the shirts that are displayed near the buyer, it can be dealt with by pulling them down, so there is no need to use a step, etc., and convenience is good. Is. When suspending a shirt on this display part (3), as shown in FIG. 5, only the shirt suspended on the foremost hanger (34) should be in an upright position and behind it should be in an inverted position. Is preferred. In other words, by doing this, it is possible to maintain a stable hanging state, and the bottom side of the shirt that comes up when hanging is straight and looks good, and the size display on the collar is also displayed. Because it is easier to see.

In this embodiment, the display section (3) constituting the theme zone and the visual presentation zone is fixed to the upper part of the elongated display shelf (1) as described above. At the bottom of the display section (3), various display members described below may be attached to form a different zone without hanging the shirt by clipping the shirt as described above. . In addition, the following display member may be attached to this part without the upper part of the elongated display shelf (1) having the fixed structure as described above.

The display members that are detachably attached to the elongated display shelf (1) and constitute the above-mentioned zones will be described below in order.

FIG. 6 shows a display member (4) which is detachably attached to the rail (12) of the elongated display shelf (1) and constitutes a theme zone and a coordinate zone. This display member has a hook (4) which can be engaged with the dowel hole (12a) of the rail (12) on the rear side thereof.
It has 1) and can be attached to and detached from the rail (12) with one touch. Also, this display member (4)
Also the left and right sides (4a), (4b) and the front side (4
c) is provided with a plurality of pairs of clips (42), and the left and right sides (4a) and (4b) have a double structure,
This can be pulled out to the front side as shown by the arrow in the figure.

FIG. 7 has a hook (51) on the rear surface so that it can be detachably attached to the rail (12) of the elongated display shelf (1) like the display member (4), and the coordinate zone and The display member (5) which comprises a sales zone is shown, FIG.7 (a) is a flat shelf type, and the same figure (b) is an inclined shelf type. This display member is for stacking and displaying a plurality of shirts in a folded state so that a customer can easily select and purchase a product. Also, this display member (5)
In order to prevent the shirt from shifting in the left-right direction, the left and right edges may be provided with guides (52) as shown by the chain line in the figure.

FIG. 8 shows a storage box (6) as a display member constituting an accessory zone. The storage box (6) is directly placed on the stock box (11) of the slender display shelf (1), or the slender display member (5) shown in Fig. 7 (a) is slender display. It can be used by mounting it on the rail (12) of the shelf (1). In this embodiment, a thin storage box (6) is formed by dividing the storage portion into nine parts by a partition plate (61).
Are used in a state in which they are placed upright on the stock box (11) in a stack of three pieces. Therefore, 9 types of ties, scarves, and other accessories are stored in each of the three storage boxes (6), and they are simply replaced to change the storage box (6) arranged at the forefront, which is a simple operation. It is possible to give different impressions, and it is possible to easily display the accessories displayed in combination with the shirt at the forefront in the visual presentation zone or the like as appropriate.

FIG. 9 shows a storage box (7) as a display member which constitutes a coordinate zone and has a stock function. This storage box (7)
Is mounted on a stock box (11) of an elongated display shelf (1) and used, and a pair of left and right front doors (71) are designed to open in a double door. Then, the inner side surface (71b) of the frame body (71a) of the left and right doors (71) is configured to rotate about the center thereof, and a pin should be stabbed on both front and back surfaces of the inner side surface (71b). You can do it. Therefore, different shirts and accessories can be pinned on both the front and back sides, and the surface exposed on the front side can be changed as appropriate to give different images. The other part of the storage box (7) is made of a transparent acrylic plate, and the inside of the box has a multi-tiered shelf structure. Therefore, it is pinned to the inside surface (71b). You can stock your shirts and accessories as they are visible from the outside.

FIG. 10 shows a flexible hanger (8) used as a display member constituting a coordinate zone.
Is shown. The flexible hanger (8) is configured such that the hanger portion (81) can be freely deformed, and the hook (82) is detachably attached to the rail (12) of the elongated display shelf (1). It is possible to provide a guide (83) having the above and to suspend it at its tip. Then, as the guides (83), for example, three types of 120 mm, 200 mm, and 280 mm are prepared so that the degree of protrusion of the hanger portion (81) can be appropriately changed to overlap the plurality of shirts. It is possible to reduce the number and efficiently display. Further, the flexible hanger (8) may have a structure for mounting and may be mounted on the stock box (11) of the elongated display shelf (1).

As described above, if the display members to be attached to the elongated display shelves (1) are prepared in advance for each of a plurality of categories, it is formed by arranging the plurality of elongated display shelves (1) side by side. Using the entire product display surface,
Only by setting the display member at a predetermined place, it is possible to adapt to the type of product and the purpose of distribution and to realize a well-balanced and orderly optimal zone configuration as a whole.
Then, as long as the variation of the block configuration is presented to the store clerk, the store clerk can easily change the arrangement of various display members.Therefore, the configuration change can be made for each block according to weekdays, weekends, or time zones. Can be done
It is possible to take a more detailed response than ever before.
When presenting the variation of the block configuration, a configuration diagram as shown in FIG. 11 can be used. Incidentally, this configuration diagram shows one of variations of the basic configuration of the men's shirt of the above-described embodiment.

In the above embodiment, the slender display shelves (1) are arranged in six rows, but it may be four rows depending on the scale of the store. However, since it is preferable that the above-mentioned zone development is bilaterally symmetrical, the number of rows is set to an even number.

Further, in the above embodiment, an example in which shirts and accessories are displayed has been described. However, the product display structure of the present invention can be applied to other products such as clothing and household ornaments. You can

[0027]

As described above, in the product display structure of the present invention, a plurality of types of display members are regularly arranged on the product display surface formed by arranging a plurality of elongated display shelves so as to be adjacent to each other. A plurality of zones classified into categories are configured by blocks by arranging the zones.
The display member is detachable from the product display surface, and by changing the arrangement of the display members, the block configuration of the plurality of zones can be changed. Therefore, it is extremely easy to create a cohesive, systematic and optimal sales floor as a whole. Therefore, if the manufacturer of the product only presents to the store an example of a zone configuration adapted to each season, time zone, etc., the clerk can easily realize the zone configuration by changing the arrangement of the display members. It is possible.

[Brief description of drawings]

FIG. 1 is a perspective view showing an embodiment of a product display structure of the present invention.

FIG. 2 is a configuration diagram showing a zone configuration of the embodiment.

FIG. 3 is a perspective view of an elongated display shelf used in the above embodiment.

FIG. 4 is a partial enlarged view of a display portion of the elongated display shelf.

FIG. 5 is an operation explanatory diagram of a display unit of the elongated display shelf.

FIG. 6 is an explanatory diagram of an example of a display member attached to the elongated display shelf.

FIG. 7 is an explanatory diagram of another example of the display member attached to the elongated display shelf.

FIG. 8 is an explanatory diagram of another example of the display member attached to the elongated display shelf.

FIG. 9 is an explanatory diagram of another example of the display member attached to the elongated display shelf.

FIG. 10 is an explanatory diagram of another example of the display member attached to the elongated display shelf.

FIG. 11 is a configuration diagram showing another zone configuration of the product display structure of the present invention.

FIG. 12 is an explanatory diagram of a packaging mode of a shirt, a blouse, or the like.

FIG. 13 is an explanatory diagram of a normal display mode of a shirt, a blouse, etc.

[Explanation of symbols]

 1 Slender display shelves 3 Display section 11 Stock box 12 Rails

Claims (2)

[Claims] 1. A product display surface is formed by arranging a plurality of elongated display shelves so as to be adjacent to each other, and a plurality of product display surfaces are provided by disposing a plurality of display members on the product display surface. A product display structure in which the display member is divided into a plurality of rows and columns, and the display member is detachable from the product display surface. A commodity display structure characterized in that a plurality of zones classified into categories are configured on the commodity display surface in blocks and the zone configuration on the commodity display surface is changed by changing the arrangement of the display members. 2. The displayed product is clothing and accessories to be combined with clothing, and the plurality of categorized zones are a theme zone, a visual presentation zone, a coordination zone, a sales zone and an accessory zone. The product display structure according to claim 1, further comprising a stock zone for stocking products.