JP7524267B2 - DISPLAY CONTROL DEVICE, DISPLAY CONTROL METHOD, AND DISPLAY CONTROL PROGRAM - Google Patents

Description

The present invention relates to a display control device, a display control method, and a display control program.

In recent years, services provided via the Internet have become increasingly common. For example, the top page of an EC (Electronic Commerce) site displays multiple banners announcing campaigns, special features, and the like within the EC site (see, for example, Patent Document 1).

JP 2022-144962 A

However, conventional technology leaves room for improvement in terms of allowing users to understand each banner. For example, in recent years, there has been a growing demand for banners to be displayed on top pages, and so the number of banners displayed on top pages is on the rise. When the number of banners displayed on a top page increases, issues arise such as users finding it difficult to understand each banner.

The present invention has been made in consideration of the above, and aims to provide a display control device, a display control method, and a display control program that enable a user to easily understand each banner.

To solve the above-mentioned problems and achieve the object, the display control device according to the present invention includes a first display control unit that displays an icon indicating a category of a banner displayed on a top page on the banner, and a second display control unit that displays a plurality of banners related to the icon on the front of the top page when the icon is selected by a user.

The present invention allows users to easily understand each banner.

FIG. 1 is a diagram illustrating an example of the configuration of an information processing system according to an embodiment. FIG. 2 is a diagram showing an overview of a display control method according to an embodiment. FIG. 3 is a diagram showing an overview of a display control method according to an embodiment. FIG. 4 is a diagram showing an overview of a display control method according to an embodiment. FIG. 5 is a diagram showing an overview of a display control method according to an embodiment. FIG. 6 is a diagram showing an overview of a display control method according to an embodiment. FIG. 7 is a block diagram illustrating an example of the configuration of an information providing device according to the embodiment. FIG. 8 is a diagram illustrating an example of a user information database according to the embodiment. FIG. 9 is a diagram illustrating an example of a product information database according to the embodiment. FIG. 10 is a diagram illustrating an example of a banner information database according to the embodiment. FIG. 11 is a block diagram illustrating an example of the configuration of a user terminal according to the embodiment. FIG. 12 is a flowchart illustrating an example of an information providing process according to the embodiment. FIG. 13 is a flowchart illustrating an example of a display control process according to the embodiment. FIG. 14 is a hardware configuration diagram showing an example of a computer that realizes the functions of the information processing device according to the embodiment.

Below, a detailed description will be given of a form (hereinafter, referred to as an "embodiment") for implementing the display control device, display control method, and display control program according to the present application with reference to the drawings. Note that the display control device, display control method, and display control program according to the present application are not limited to the embodiment.

[Embodiment]
[1. Information Processing System]
First, a configuration example of an information processing system according to an embodiment will be described with reference to Fig. 1. Fig. 1 is a diagram showing a configuration example of an information processing system according to an embodiment. Note that a display control method according to the embodiment is realized by a user terminal 10 shown in Fig. 1.

As shown in FIG. 1, the information processing system 100 according to the embodiment has an information providing device 1, a plurality of user terminals 10, and a plurality of store terminals 50. For example, as shown in FIG. 1, the information providing device 1, the plurality of user terminals 10, and the plurality of store terminals 50 can transmit and receive information to and from each other via a network N.

The information providing device 1 shown in FIG. 1 is a server device that operates a so-called EC site. In the following, a case will be described in which the EC site operated by the information providing device 1 is a shopping site, but the EC site may also be an auction site, a flea market site, etc.

The information providing device 1 manages various information related to the shopping site and mediates the buying and selling of products or services between the store and the user on the shopping site. For example, the information providing device 1 obtains product information from the store terminal 50 and provides it to the user terminal 10 via the EC site.

The user terminal 10 is a terminal device owned by a user. The user transmits and receives various information to and from the information providing device 1 through an app or web browser installed on the user terminal 10. The user terminal 10 is an example of a display control device according to an embodiment, and is realized by a smartphone, tablet, desktop PC (Personal Computer), notebook PC, etc.

The store terminal 50 is a terminal device of a store that opens on an EC site (e.g., a shopping site) provided by the information providing device 1. For example, a store manager opens a store on the EC site through the store terminal 50. In addition, the store manager can order and pay for products on the EC site through the store terminal 50.

By the way, various banners are displayed on the top page of an EC site. For example, banners displayed on the top page have a stronger appeal than those displayed on other pages, so the demand for banners to be displayed on the top page is increasing.

On the other hand, displaying many banners on the top page can cause problems, such as the user finding it difficult to understand each banner. For example, if the user terminal 10 is a smartphone, due to limitations in screen size, it is not desirable to reduce the display size of each banner as the number of banners displayed on the top page increases.

Therefore, in the display control method according to the embodiment, an icon indicating the category of the banner to be displayed on the top page is displayed, and when an icon is selected, multiple banners related to the icon are displayed at the front of the top page.

2. Display Control Processing
An overview of the display control method according to the embodiment will be described below with reference to Fig. 2 to Fig. 6. Fig. 2 is a diagram showing an overview of the display control method according to the embodiment. As shown in Fig. 2, when a user terminal 10 accesses an EC site or starts an application of the EC site, a top page TP is displayed on the user terminal 10.

As shown in FIG. 2, the top page TP displays, for example, a first banner Ba1, a second banner Ba2, a third banner Ba3, a fourth banner Ba4, and a wallet banner W. The first banner Ba1 is, for example, a banner related to information such as various campaigns on the EC site and announcements from the EC site. In the following, the banners displayed on the top page TP are also referred to as top page banners.

For example, in the first display area Ar1, a first banner group (e.g., the first banner Ba1) specified by the administrator of the EC site is displayed in a carousel. For example, when a user scrolls left or right in the first display area Ar1, the user terminal 10 displays other banners in the first display area Ar in response to the user's scrolling operation. Note that the user terminal 10 may sequentially switch the banners displayed in the first display area Ar1 at predetermined time intervals.

In the example shown in FIG. 2, the second banner Ba2 is a banner related to various special features on the EC site, the third banner Ba3 is a banner related to coupon information, and the fourth banner Ba4 is a banner related to discount information.

As shown in FIG. 2, icons A1 to A4 are displayed on the first banner Ba1, the second banner Ba2, the third banner Ba3, and the fourth banner Ba4, respectively. The icons A1 to A4 indicate the categories of the first banner Ba1, the second banner Ba2, the third banner Ba3, and the fourth banner Ba4, respectively. Note that the category classification is not limited to this and can be set arbitrarily.

For example, as described below, when a user selects any of icons A1 to A4, the user terminal 10 displays a banner for the category corresponding to the selected icon at the front of the top page TP.

As shown in FIG. 2, among icons A1 to A4, icon A1 displayed on first banner Ba1 displays a number indicating the number of banners in the first banner group displayed in first display area Ar1 and the number of banners in the first banner group that the currently displayed first banner Ba1 is. In the example of FIG. 2, the number is "1/10", which indicates that the total number of banners displayed in first display area Ar1 is "10", and that first banner Ba1 is the "1st" banner among them. Therefore, the user can easily know the number of banners displayed in first display area Ar1 by checking the number on icon A1.

For example, when the icon A1 is selected by the user, the user terminal 10 displays a first top page Tp1 on the top page TP that lists a group of first banners related to the first banner Ba1.

The example shown in FIG. 2 shows a case where some of the banners in the first banner group are displayed on the first top page Tp1 due to the display size of the banners. For example, the first banner Ba1 and banners Ba12 and Ba13, which are banners in the same category as the first banner Ba1, are displayed on the first top page Tp1.

As shown in FIG. 2, the user terminal 10 displays the first banner Ba1, banner Ba12, and banner Ba13 in a three-dimensional arrangement. Here, "arranged three-dimensionally" means that each banner is tilted in a predetermined direction (e.g., forward) and displayed in a line. This allows multiple banners to be displayed at once. Note that, although three banners are displayed at once in FIG. 2, two or less, or four or more banners may be displayed at once.

The user terminal 10 can also sequentially display other banners included in the first banner group in response to a user's vertical scrolling operation on the first top page Tp1. In other words, the user can check each banner included in the first banner group by scrolling.

Also, as shown in FIG. 2, when displaying the first top page TP1, the user terminal 10 reduces the visibility of the top page TP and modally displays each banner included in the first banner group.

In other words, the user can check each banner included in the first banner group without going through a screen transition from the top page TP. Note that reducing visibility here means, but is not limited to, reducing the brightness of the top page TP while applying a blurring process to the top page TP.

For example, when the user selects icon A1, the user terminal 10 may modally display banners including related information for each banner. For example, as shown in Figs. 3 and 4, the user terminal 10 displays a modal window including each banner and related information.

Figure 3 shows a case where banner Ba12 and related information of banner Ba12 shown in Figure 2 are modally displayed, and Figure 4 shows a case where banner Ba13 and related information of banner Ba13 shown in Figure 2 are modally displayed.

For example, as shown in FIG. 3, the first top page TP12, which displays related information together with a banner, modally displays related information d12 related to the banner Ba12 along with the banner Ba12.

In the example shown in FIG. 3, the banner Ba12 is a banner related to a special feature on "Respect for the Aged Day," and product information (thumbnail images of each product) that matches the special feature on "Respect for the Aged Day" and coupon information are modally displayed as related information d12. For example, the user terminal 10 may play back and display each piece of product information displayed in the related information d12.

For example, the user terminal 10 plays and displays each piece of product information so that the product information flows sequentially in a predetermined direction (e.g., from right to left on the screen). This allows more product information to be displayed in the display area set for the related information d12. When the user selects each piece of product information, the user terminal 10 displays a landing page for the selected product information.

As shown in FIG. 4, when the user terminal 10 displays the banner Ba13 and related information of the banner Ba13, the user terminal 10 displays the first top page TP13 as shown in FIG. 4. Note that the screen transition from the first top page TP12 shown in FIG. 3 to the first top page TP13 is performed, for example, in response to a vertical scroll operation by the user.

As shown in FIG. 4, the first top page TP13 displays a banner Ba13 along with related information d13 related to the banner Ba13. The banner Ba13 is a banner related to a "campaign," and the related information d13 includes information regarding an overview of the corresponding campaign.

In other words, in this case, the user can check the banner Ba13 and its overview on the first top page TP13. Also, for example, when the user selects "View details" shown in Figures 3 and 4, the user terminal 10 may display a corresponding landing page, or may display detailed information in a modal window. Also, for example, when the user selects "Get" for a coupon shown in Figures 3 and 4, the user terminal 10 displays a landing page for the corresponding coupon.

As shown in Figs. 3 and 4, the user terminal 10 modally displays the banners together with related information. This allows the user to more easily understand the content of the banners without having to transition to the landing page of each banner.

Next, using Figures 5 and 6, we will explain the display control when the icon A3 or wallet banner W shown on the top page TP in Figure 2 is selected by the user. Figure 5 shows the case where the second top page TP20 is displayed when the icon A3 corresponding to coupon information is selected.

As shown in FIG. 5, on the second top page TP20, coupon banners Ba31 to Ba36 corresponding to each coupon information acquired by the user on the EC site are displayed modally in a two-dimensional manner. For example, each coupon banner Ba31 to Ba36 displays the coupon application conditions, discount rate, etc.

Specifically, as shown in FIG. 5, the user terminal 10 displays coupon information acquired by the user, for example, coupon banners Ba31 to Ba36 relating to coupons for the user.

In this case, the information providing device 1 provides the user terminal 10 with information about coupons for the selected user based on various information about the user. The user terminal 10 then displays coupon banners Ba31 to Ba36 for the user on the second top page TP20 based on the information about the coupons for the user received from the information providing device 1. This allows the user to easily understand the coupons they own and an overview of each coupon.

Note that Figure 5 shows sample coupon banners Ba31 to Ba36, but in reality, coupon banners Ba31 to Ba36 are each created by the store or EC site administrator.

In addition, when the wallet banner W shown on the top page TP in FIG. 2 is selected by the user, the user terminal 10 displays a third top page TP30 in which wallet information Wd is modally displayed on the front of the top page TP, as shown in FIG. 6.

For example, the wallet banner W displays an overview of the user's wallet information, while the wallet information Wd displays the details of the user's wallet information. In other words, the user can check the details of the wallet information on the top page TP.

In this way, in the display control process according to the embodiment, an icon indicating the category of the banner displayed on the top page is displayed on the banner, and when an icon is selected by the user, multiple banners related to that icon are displayed on the front of the top page.

As a result, the display control process according to the embodiment allows the user to check the banner on the top page, and further allows the user to check multiple banners, allowing the user to easily understand each banner.

[3. Information provision device]
Next, a configuration example of the information providing device 1 according to the embodiment will be described with reference to FIG. 7. FIG. 7 is a block diagram showing a configuration example of the information providing device 1 according to the embodiment. As described above, the information providing device 1 includes a communication unit 2, a storage unit 3, and a control unit 4. The information providing device 1 also includes an input unit that receives various operations from an administrator or the like who uses the information providing device 1. The input/output unit may have a control unit (such as a keyboard and a mouse) and a display unit (such as a liquid crystal display) for displaying various types of information.

The communication unit 2 is realized, for example, by a network interface card (NIC). The communication unit 2 is connected to a communication network such as 4G (4th Generation) or 5G (5th Generation) by wire or wirelessly, and transmits and receives information to and from each of external devices via the communication network.

The storage unit 3 is realized by, for example, a semiconductor memory element such as a random access memory (RAM) or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 3 includes a user information database 31, a product information database 32, and a banner information database 33.

The user information database 31 is a database that stores user information. FIG. 8 is a diagram showing an example of the user information database 31 according to an embodiment. As shown in FIG. 8, the user information database 31 stores information items such as "user ID," "registration information," "purchase history," "browsing history," and "wallet information" in association with each other.

The "user ID" is an identifier for identifying each user (user account), and the "registration information" is information registered in the user account identified by the corresponding user ID. For example, the registration information includes information on demographic attributes such as name, age, occupation, annual income, and address.

"Purchase history" is the purchase history on the EC site of a user identified by the corresponding user ID, and "browsing history" is the browsing history on the EC site of a user identified by the corresponding user ID.

"Wallet information" is information about a wallet registered on the EC site of a user identified by the corresponding user ID. For example, wallet information includes information about an electronic money account that can be used on the EC site, information about a withdrawal account, information about a credit card, and information about coupons owned by the corresponding user.

Returning to the explanation of FIG. 7, we will now explain the product information database 32. The product information database 32 is a database that stores product information about products offered on the EC site.

Figure 9 is a diagram showing an example of a product information database 32 according to an embodiment. As shown in Figure 9, the product information database 32 stores information on items such as "product ID," "store ID," "category," "LP (Landing Page)," and "tags" in association with each other.

"Product ID" is an identifier for identifying products offered on an EC site. For example, the same product ID (e.g., JAN code) may be assigned to the same product, or different IDs may be assigned to the same product.

"Store ID" is an identifier for identifying the seller (store) of the product identified by the corresponding product ID. "Category" is information indicating the product category of the product identified by the corresponding product ID.

"LP" is the landing page for a product identified by the corresponding product ID. For example, the LP may include a thumbnail image of the product and information about the address of the landing page.

A "tag" is a tag for a product that is identified by the corresponding product ID. For example, tags include tags related to a special feature on an EC site, tags related to a campaign, etc. For example, if the corresponding product is a product that matches a special feature, the tag for that special feature will be assigned to it.

Returning to the explanation of FIG. 7, the banner information database 33 will be described. The banner information database 33 is a database that stores banner information. FIG. 10 is a diagram showing an example of the banner information database 33 according to an embodiment.

As shown in FIG. 10, the banner information database 33 stores information on items such as "banner ID," "category," "related information," and "LP" in association with each other. "Banner ID" is an identifier for identifying each banner. "Category" is the category of the banner identified by the corresponding banner ID. The categories include, for example, a first banner group displayed in the first display area Ar1 (see FIG. 2), a second banner group related to various special features on the EC site, a third banner group related to coupon information, and a fourth banner group related to special offers.

"Related information" is information related to a banner identified by the corresponding banner ID. Related information includes, for example, the product information shown in FIG. 3 and the summary information shown in FIG. 4. For example, when registering product information as related information, the product information is registered based on the tag in the product information database 32. When registering summary information as related information, the summary information is registered by the administrator of the EC site, etc.

"LP" is the landing page of a banner identified by the corresponding banner ID. For example, LP includes image information of the corresponding banner and information regarding the address of the landing page.

Returning to the explanation of FIG. 7, the control unit 4 will now be described. The control unit 4 is a controller, and is realized, for example, by a CPU (Central Processing Unit) or MPU (Micro Processing Unit) executing various programs (corresponding to an example of an information processing program) stored in a storage device inside the information providing device 1 using a RAM as a working area. The control unit 4 is also, for example, a controller, and is realized by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or FPGA (Field Programmable Gate Array).

As shown in FIG. 7, the control unit 4 includes a reception unit 41, a generation unit 42, and a provision unit 43, and realizes or executes the functions and actions of the information processing described below. Note that the internal configuration of the control unit 4 is not limited to the configuration shown in FIG. 7, and may be other configurations that perform the information processing described below. Also, the connection relationships between the processing units in the control unit 4 are not limited to the connection relationships shown in FIG. 7, and may be other connection relationships.

The reception unit 41 receives various information from the user terminal 10 and the store terminal 50 via the communication unit 2. For example, the reception unit 41 receives a delivery request from the user terminal 10 regarding various pages on the EC site.

The reception unit 41 receives requests to purchase products on the EC site, payment requests, and the like from the user terminal 10. The reception unit 41 also receives listing information from the store terminal 50. For example, the reception unit 41 registers the listing information as product information in the product information database 32.

The reception unit 41 also receives registration of information regarding various banners from, for example, a terminal of an administrator of an EC site. The reception unit 41 registers the information regarding various banners in the banner information database 33.

The generation unit 42 generates page information in response to a distribution request received by the reception unit 41 from the user terminal 10. For example, when generating page information related to the top page TP (see FIG. 2), the generation unit 42 generates the page information by selecting a banner to be displayed in the first display area Ar1, selecting a banner to be displayed when each of the icons A1 to A4 (see FIG. 2) is selected, generating a wallet banner W, etc.

The generation unit 42 may select banners to be displayed in the first display area Ar1 for each user. For example, the generation unit 42 selects banners for which the user satisfies the target conditions set for each banner. At this time, the generation unit 42 may select a different number of banners for each user.

In addition, when the reception unit 41 receives a delivery request for a page other than the top page (e.g., a landing page), the generation unit 42 generates page information regarding the landing page.

The providing unit 43 provides the page information generated by the generating unit 42 to the user terminal 10 that has made the distribution request via the communication unit 2.

4. User Terminal
Next, a configuration example of the user terminal 10 according to the embodiment will be described with reference to Fig. 11. Fig. 11 is a block diagram showing a configuration example of the user terminal 10 according to the embodiment. As shown in Fig. 11, the user terminal 10 includes a communication unit 11, a storage unit 12, and a control unit 13. The user terminal 10 may have an input unit (e.g., a keyboard, a mouse, etc.) that accepts various operations from a user who uses the user terminal 10, and a display unit (e.g., a liquid crystal display, etc.) that displays various information.

The communication unit 11 is realized, for example, by a network interface card (NIC). The communication unit 11 is connected to a communication network such as 4G (4th Generation) or 5G (5th Generation) via a wired or wireless connection, and transmits and receives information to and from each of external devices via the communication network.

The storage unit 12 is realized by, for example, a semiconductor memory element such as a random access memory (RAM) or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 12 stores, for example, programs related to the application of the EC site operated by the information providing device 1.

The control unit 13 is a controller, and is realized, for example, by a CPU (Central Processing Unit) or MPU (Micro Processing Unit) executing various programs (corresponding to an example of a display control program) stored in a storage device inside the user terminal 10 using the RAM as a working area. The control unit 13 is also, for example, a controller, and is realized by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or FPGA (Field Programmable Gate Array).

As shown in FIG. 11, the control unit 13 includes a processing unit 131, a first display control unit 132, and a second display control unit 133, and realizes or executes the functions and actions of the information processing described below. Note that the internal configuration of the control unit 13 is not limited to the configuration shown in FIG. 11, and may be other configurations as long as they perform the information processing described below. Also, the connection relationship between the processing units of the control unit 13 is not limited to the connection relationship shown in FIG. 11, and may be other connection relationships.

The processing unit 131 executes various processes. For example, the processing unit 131 accepts operations by a user and requests the information providing device 1 to deliver various pages of the EC site via the communication unit 11. Note that operations by the user include touch operations on the display, keyboard input, voice input, etc.

The processing unit 131 also receives page information sent from the information providing device 1 in response to a distribution request, and passes it to the first display control unit 132 and the second display control unit 133.

The first display control unit 132 displays various pages on a display (not shown) by reading various page information received from the processing unit 131. When displaying the top page TP (see FIG. 2), the first display control unit 132 also displays an icon indicating the banner category (e.g., icons A1 to A4) on the banner.

In addition, for example, when the above-mentioned icon is selected by the user, the first display control unit 132 reduces the visibility of the top page TP. In other words, when a modal window is displayed by the second display control unit 133, the first display control unit 132 reduces the visibility of the top page TP. This makes it possible to suggest to the user that they are still on the top page TP.

The first display control unit 132 also reduces the visibility of the top page TP when the user selects the wallet banner W (see FIG. 2) displayed on the top page TP.

When the modal window is closed, the first display control unit 132 restores the visibility of the top page TP, which has had its visibility reduced. The modal window is closed when a landing page for a product is displayed by a user operation or from product information displayed in the modal window. In addition, the first display control unit 132 performs playback display that appropriately switches the banner displayed in the first display area Ar1, displays the landing page, etc.

The second display control unit 133 controls the display of modal windows displayed on the top page TP, etc. For example, when a top page icon (e.g., icons A1 to A4) displayed on the top page TP is selected by the user, the second display control unit 133 displays multiple banners related to the icon in front of the top page TP. Note that the multiple banners are displayed on the top page TP, for example, by modal display, but other display methods such as pop-up display may also be used.

For example, when icon A1 is selected by the user, the second display control unit 133 displays the first banner group on the front of the top page TP as described in FIG. 2, or displays the banners and related information as described in FIG. 3 and FIG. 4.

For example, when the user selects icon A2, the second display control unit 133 displays a group of banners related to coupons on the front of the top page TP as described in FIG. 5. When the user selects icon A4 related to discount information displayed on the top page TP, the second display control unit 133 displays a banner related to discount information using one of the display methods shown in FIG. 2 to FIG. 5.

In addition, when the user selects the wallet banner W (see FIG. 2) displayed on the top page TP, the second display control unit 133 displays wallet information Wd (see FIG. 6) on the front of the top page TP.

5. Processing flow
Next, a processing procedure of the information providing device 1 according to the embodiment will be described with reference to Fig. 12. Fig. 12 is a flowchart showing an example of the information providing process according to the embodiment. As shown in Fig. 12, the information providing device 1 receives a delivery request for the top page of the EC site from the user terminal 10 (step S101).

Next, the information providing device 1 generates page information for the top page based on the received distribution request (step S102). Next, the information providing device 1 provides the generated page information to the user terminal 10 that made the distribution request (step S103), and ends the process.

Next, a processing procedure of the user terminal 10 according to the embodiment will be described with reference to FIG. 13. FIG. 13 is a flowchart showing an example of a display control process according to the embodiment. As shown in FIG. 13, the user terminal 10 transmits a delivery request for the top page to the information providing device 1 (step S201).

Next, the user terminal 10 acquires page information from the information providing device 1 (step S202). Next, the user terminal 10 displays the top page TP with an icon displayed in the top page banner (step S203).

Next, the user terminal 10 determines whether or not the user has selected an icon (step S204). If an icon has been selected (step S204; Yes), the user terminal 10 reduces the visibility of the top page, displays multiple banners corresponding to the icon selected by the user at the foreground of the top page (step S205), and ends the process. Furthermore, if there has been no selection operation in the determination process of step S204 (step S204; No), the user terminal 10 skips the process of step S205 and ends the process. Note that the user terminal 10 also ends the process when the user leaves, when a landing page is displayed, etc.

6. Modifications
In the above embodiment, the display control for the top page of an EC site has been described, but the present invention is not limited thereto. For example, the present invention may be applied to the top pages of various services such as Internet connection, search services, SNS (Social Networking Service), electronic payment, online games, online banking, online trading, hotel and ticket reservations, and video and music distribution.

In addition, in the above-described embodiment, the display control device is a user terminal 10, but this is not limited to the above, and the display control device may be an information providing device 1.

7. Effects
The display control device of the embodiment includes a first display control unit 132 that displays an icon indicating a category of the banner displayed on the top page on the banner, and a second display control unit 133 that displays multiple banners related to the icon at the front of the top page when the icon is selected by a user.

When displaying multiple banners, the second display control unit 133 also reduces the visibility of the top page. The second display control unit 133 also displays multiple banners modally. The second display control unit 133 also displays multiple banners in a three-dimensional arrangement.

The second display control unit 133 also displays coupon information issued to the user as multiple banners. The second display control unit 133 also displays multiple banners arranged in a flat manner. The first display control unit 132 also displays a banner related to the user's wallet information on the top page, and when a banner related to the wallet information is selected, the second display control unit 133 displays detailed information related to the wallet information at the forefront of the top page.

When displaying multiple banners, the second display control unit 133 also displays related information for each banner. The second display control unit 133 also displays summary information for the banner as related information. The second display control unit 133 also displays product information corresponding to the banner as related information.

By using any one or a combination of the above processes, the display control device according to the present application can allow the user to easily understand each banner.

8. Hardware Configuration
The display control device according to the embodiment described above is realized by a computer 1000 having a configuration as shown in Fig. 13. Fig. 13 is a hardware configuration diagram showing an example of a computer that realizes the functions of the display control device according to the embodiment. The computer 1000 has a CPU 1100, a RAM 1200, a ROM 1300, a HDD 1400, a communication interface (I/F) 1500, an input/output interface (I/F) 1600, and a media interface (I/F) 1700.

The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400, and controls each component. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started, and programs that depend on the hardware of the computer 1000, etc.

HDD 1400 stores programs executed by CPU 1100 and data used by such programs. Communication interface 1500 receives data from other devices via network (communication network) N and sends it to CPU 1100, and transmits data generated by CPU 1100 to other devices via network N.

The CPU 1100 controls output devices such as a display and a printer, and input devices such as a keyboard and a mouse (in FIG. 13, the output devices and input devices are collectively referred to as "input/output devices") via the input/output interface 1600. The CPU 1100 acquires data from the input devices via the input/output interface 1600. The CPU 1100 also outputs generated data to the output devices via the input/output interface 1600.

The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1200. The CPU 1100 loads the program from the recording medium 1800 onto the RAM 1200 via the media interface 1700 and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or a PD (Phase change rewritable Disc), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory.

For example, when the computer 1000 functions as a display control device according to an embodiment, the CPU 1100 of the computer 1000 executes programs loaded onto the RAM 1200 to realize the functions of the control unit 13. The CPU 1100 of the computer 1000 reads and executes these programs from the recording medium 1800, but as another example, the CPU 1100 may obtain these programs from another device via the network N.

[9. Other]
Although the embodiments of the present application have been described above, the present invention is not limited to the contents of these embodiments. The above-described components include those that a person skilled in the art can easily imagine, those that are substantially the same, and those that are within the so-called equivalent range. Furthermore, the above-described components can be appropriately combined. Furthermore, various omissions, substitutions, or modifications of the components can be made without departing from the spirit of the above-described embodiments.

Furthermore, among the processes described in the above embodiments, all or part of the processes described as being performed automatically can be performed manually, or all or part of the processes described as being performed manually can be performed automatically using known methods. In addition, the information including the processing procedures, specific names, various data, and parameters shown in the above documents and drawings can be changed as desired unless otherwise specified. For example, the various information shown in each drawing is not limited to the information shown in the drawings.

In addition, each component of each device shown in the figure is a functional concept, and does not necessarily have to be physically configured as shown in the figure. In other words, the specific form of distribution and integration of each device is not limited to that shown in the figure, and all or part of them can be functionally or physically distributed and integrated in any unit depending on various loads, usage conditions, etc.

For example, the information processing device described above may be realized by multiple server computers, and depending on the function, the configuration can be flexibly changed, such as by calling an external platform using an API (Application Programming Interface) or network computing.

The above-described embodiments and variations can be combined as appropriate to the extent that they do not cause inconsistencies in the processing content.

In addition, the above-mentioned "section, module, unit" can be read as "means" or "circuit." For example, an acquisition unit can be read as an acquisition means or an acquisition circuit.

1 Information providing device 10 User terminal (an example of a display control device)
31 User information database 32 Product information database 33 Banner information database 41 Reception unit 42 Generation unit 43 Provision unit 50 Store terminal 100 Information processing system 131 Processing unit 132 First display control unit 133 Second display control unit

Claims (12)

a first display control unit that displays an icon indicating a category of a banner displayed on a top page on the banner;
a second display control unit that, when the icon is selected by a user, displays a list of banners that are sequentially displayed in the display area of the banner corresponding to the selected icon on the front of the top page;
Equipped with
The first display control unit is
A display control device comprising: a display control unit for sequentially switching and displaying the banner group displayed in the display area. The first display control unit is
The display control device according to claim 1 , wherein the visibility of the top page is reduced when the banner group is displayed in a list. The second display control unit is
The display control device according to claim 1 , wherein the banner group is modally displayed. The second display control unit is
The display control device according to claim 1 , wherein the banner group is displayed in a three-dimensional array. The second display control unit is
The display control device according to claim 1 , wherein the banner group is displayed in a two-dimensional arrangement. The second display control unit is
The display control device according to claim 1 , wherein the banner displays coupon information issued to the user. The first display control unit is
displaying the banner regarding the user's wallet information on the top page;
The second display control unit is
The display control device according to claim 1 , wherein when the banner relating to the wallet information is selected, detailed information relating to the wallet information is displayed on the front of the top page. The second display control unit is
The display control device according to claim 1 , wherein when the banner group is displayed as a list, related information for each of the banners is also displayed. The second display control unit is
The display control device according to claim 8 , wherein summary information of the banner is displayed as the related information. The second display control unit is
The display control device according to claim 8 , wherein product information corresponding to the banner is displayed as the related information. A computer-implemented display control method, comprising:
a first display control step of displaying an icon indicating a category of a banner displayed on a top page on the banner;
a second display control step of displaying, when the icon is selected by a user, a list of banners displayed in the banner display area corresponding to the selected icon on the front of the top page;
Including,
The first display control step includes:
A display control method comprising: sequentially switching and displaying the banner group displayed in the display area. a first display control procedure for displaying an icon indicating a category of a banner displayed on a top page on the banner;
a second display control procedure for, when the icon is selected by a user, displaying a list of banners displayed in the banner display area corresponding to the selected icon on the front of the top page;
Run the following on your computer:
The first display control procedure includes:
A display control program, comprising: a display control unit for controlling display of the banner group displayed in the display area by sequentially switching the banner group displayed in the display area.

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