JP7311725B1 - INFORMATION PROVIDING DEVICE, INFORMATION PROVIDING METHOD, AND PROGRAM - Google Patents

Abstract

An object of the present invention is to suppress a decrease in advertising effectiveness. [Solution] A plurality of target posting media for posting content-related information of electronic marketing content provided to users using the electronic payment service based on information specified by a member store using the electronic payment service. a selection unit that selects from among media; and a generation unit that generates a content image included in the content-related information, wherein the generation unit determines the size of the content image included in the content-related information for the target publication. An information providing apparatus, further comprising: an adjusting section for adjusting a size corresponding to a medium, and further comprising a transmitting section for providing the content image to a terminal device used by the member store. [Selection drawing] Fig. 4

Description

The present invention relates to an information providing device, an information providing method, and a program.

Conventionally, there has been disclosed a coupon management system that provides coupons to users (see Patent Document 1, for example).

JP 2017-227953 A

Electronic marketing contents such as coupons are distributed using, for example, SNS (Social Networking Service). When distributing electronic marketing content using SNS, an image or the like for advertisement may be attached. However, if the external shape of the attached image becomes unnatural, the advertising effect is reduced.

SUMMARY OF THE INVENTION The present invention has been made in consideration of such circumstances, and one of its objects is to provide an information providing apparatus, an information providing method, and a program capable of suppressing deterioration in advertising effectiveness.

According to one aspect of the present invention, a target posting medium for posting content-related information of electronic marketing content provided to users using the electronic payment service based on information specified by a member store using the electronic payment service. a selection unit that selects from among a plurality of publication media; and a generation unit that generates a content image included in the content-related information, wherein the generation unit determines the size of the content image included in the content-related information as The information providing apparatus further includes an adjusting unit that adjusts the size to correspond to the target posting medium, and further includes a transmitting unit that provides the content image to a terminal device used by the member store.

ADVANTAGE OF THE INVENTION According to one aspect of the present invention, it is possible to provide an information providing device, an information providing method, and a program that can suppress a decrease in advertising effectiveness.

1 is a diagram showing an example of a configuration for realizing an electronic payment service; FIG. 1 is a sequence diagram (part 1) illustrating a rough flow of electronic payment; FIG. FIG. 2 is a sequence diagram (part 2) exemplifying a rough flow of electronic payment; 1 is a configuration diagram of a settlement server 100 according to a first embodiment; FIG. 4 is a diagram showing an example of contents of user information 172. FIG. 4 is a diagram showing an example of contents of member store/store information 176. FIG. It is a figure which shows an example of the content of the coupon information 178. FIG. 4 is a diagram showing an example of a template image 180. FIG. FIG. 10 is a diagram showing an example of a coupon image 190; FIG. 4 is a diagram showing an example of contents of size information 182. FIG. 8 is a diagram showing an example of a size information image visualizing the size of a coupon image adjusted based on size information 182. FIG. 3 is a sequence diagram showing an example of the flow of processing executed by the member store interface 72 and the settlement server 100. FIG. 4 is a flow chart showing an example of the flow of processing executed by the settlement server 100. FIG.

Hereinafter, embodiments of an information providing apparatus, an information providing method, and a program according to the present invention will be described with reference to the drawings. The information providing system includes, for example, one function of a settlement server. The information providing system may include a script that accompanies the web page provided by the one function. In the following description, functions related to the information providing device are assumed to be part of the payment server, but may be realized by a device separate from the payment server. The payment server cooperates with the payment application to provide electronic payment services. The electronic payment service is a payment service that includes electronic marketing content, such as an electronic marketing content service (coupon service) that manages operations related to coupons. A store terminal device is a terminal device managed by a member store. A manager (operator) of a store can create (generate) a coupon that can be used in an electronic payment service.

Electronic marketing content is, for example, electronic rewards content. Electronic privilege content is, for example, marketing-related content provided to users, such as electronic coupons and electronic stamp cards. Electronic marketing content includes, for example, electronic payment services such as electronic leaflet services (e.g. electronic versions of newspaper leaflets) and prepaid cards (e.g. charge-type prepaid cards that can be used at electronic payment service member stores). It may be content that can be used for marketing in

The store terminal uses an electronic payment service. The store terminal generates content-related information related to electronic marketing content created by the operator, such as coupon distribution information for advertising and distributing coupons. Coupons are provided by merchants. Coupons are provided to users of the electronic payment service in a manner that they are distributed to users of the electronic payment service. The store terminal device posts the generated coupon distribution information to the SNS server. Content-related information includes, for example, content details and content images. Content-related information is information related to electronic marketing content. For example, by manipulating content-related information, electronic marketing content such as coupons can be acquired, a screen for acquiring coupons can be launched and displayed, or a screen for acquiring coupons can be transitioned and displayed. do. The content description includes the content of the content, eg, the content of the coupon if the electronic marketing content is a coupon. A content image includes an image representing electronic marketing content, eg, an image showing a coupon if the electronic marketing content is a coupon.

Coupon content includes, for example, the user of the coupon (user), the number of times the coupon is used, the content of the value imparted by the coupon, the store or affiliated store (hereinafter referred to as the operator) that creates the coupon for imparting the value imparted. Minimum transaction amount for transaction (settlement) between and user, upper limit of granted value per transaction, upper limit of granted value per user, upper budget limit of said business operator for issuing coupons, information for issuing coupons or at least one of the usage period during which the coupon can be used. The maximum given value per user may be the maximum value per payment or the maximum value during the usage period.

Coupon distribution information is visualized and displayed on the publication medium. A publication medium is, for example, web content provided by an SNS server. Web content may be a web page or a website. The visualized coupon distribution information (hereinafter referred to as coupon distribution image) includes a text information image and a coupon image. The text information image is an image obtained by visualizing (imaging) the contents of the coupon and the text information that serves as an advertisement for distributing the coupon. The coupon image is an image decorated to attract the user's attention.

The coupon image includes, for example, an illustration image for decoration and a text image showing the contents of the coupon. A text image included in the coupon image is displayed inside the illustration image. A text image included in the coupon image may be displayed outside the illustration image. The text image included in the coupon image may be partially or wholly common to the text information image in the coupon distribution image, or may be different from the text information image.

The text image shows coupon contents common to the text information, but may be displayed in a different manner. The illustration image included in the coupon image may be a so-called illustration, a photograph or the like, or a combination of an illustration and a photograph. The coupon image is included in the coupon distribution information and posted on the posting medium.

The coupon image is generated by, for example, an information providing device and provided to the store terminal device. The information providing device posts coupon distribution information of coupons to be distributed (provided) to users using the electronic payment service, for example, purchasers, based on information specified by a member store using the electronic payment service. A publication medium (hereinafter referred to as a target publication medium) is selected from a plurality of publication media. The designation information is information that designates a web page on which coupon distribution information is posted. If the SNS server provides web pages in a plurality of formats, the specification information also specifies the format of the web pages.

A publication medium is generated, for example, by an SNS operator who manages an SNS server, and may differ from one SNS to another. The information providing device adjusts the size of the coupon image to a size corresponding to the target publication medium. The size of the coupon image includes an aspect ratio (horizontal to vertical ratio). The information providing device stores size information about the size corresponding to the publication medium.

A coupon image is generated, for example, by an information providing device. The information providing device stores a template of a coupon image (hereinafter referred to as template image) that has been created in advance. The information providing device adjusts the size (size or ratio) of the coupon image by adjusting the template image. The information providing device may store template images adjusted in accordance with the publication medium in advance, and may adjust the size of the coupon image by selecting the template image according to the target publication medium. The information providing device incorporates information based on the content of the coupon into the adjusted template image to generate the coupon image.

The information providing device acquires the content of the coupon. The information providing device may directly acquire the coupon content provided by the store terminal device or the like, or may acquire the coupon content by generating it based on information for generating the coupon content. A coupon is, for example, a coupon that is given to a customer who is a user by making a payment at a store, and that gives the customer points that can be used for payment instead of money. The points given to the customer are equivalent to, for example, 1 point and 1 yen. The coupon may be something other than giving points. A coupon may be, for example, a discount on the price of a product or service, or a right to purchase a product or service (including a free transfer).

Embodiments of an information providing device, an information providing method, and a program according to embodiments of the present invention will be described below with reference to the drawings, which are used in, for example, an electronic payment service. An electronic payment service is provided through cooperation between a payment server and a payment application program (hereinafter referred to as a payment application).

An electronic payment service is a service that supports payment related to purchase of goods and services at a store. The store is, for example, a physical store (actual store) that exists in the real space, but may also include a virtual store for electronic commerce. Virtual stores may include those provided by entities other than the operator of the electronic payment service. In that case, the screen is controlled to transition to the interface screen of the electronic payment service at the time of payment for shopping at the virtual store. In the electronic payment service, a store is treated as belonging to, for example, a member store (brand), and processing such as settlement when a purchase is made at the store is mainly performed between the user and the member store. Alternatively, processing such as settlement may be performed between the user and the store.

[Electronic payment service]
FIG. 1 is a diagram showing an example of a configuration for realizing an electronic payment service. An electronic payment service is implemented centering on the payment server 100 . The settlement server 100 communicates with, for example, one or more user terminal devices 10, one or more first shop terminal devices 50, and one or more second shop terminal devices 70 via the network NW. The network NW includes, for example, the Internet, a LAN (Local Area Network), wireless base stations, provider devices, and the like.

The user terminal device 10 is, for example, a portable terminal device such as a smart phone or a tablet terminal. The user terminal device 10 is a computer device having at least an optical reading function, a communication function, a display function, an input reception function, and a program execution function. In the following description, configurations for realizing these functions are respectively referred to as a camera, a communication device, a touch panel, a CPU (Central Processing Unit), and the like. In the user terminal device 10, the payment application 20 is executed by a processor such as a CPU, and operates in cooperation with the payment server 100 to provide electronic payment services to the user. The payment application 20 is installed in the user terminal device 10 from an application store, for example, and controls a camera, a communication device, a touch panel, and the like.

The first store terminal device 50 is installed, for example, in a store. The first store terminal device 50 is a computer device having at least a product price acquisition function, an optical reading function, a program execution function, and a communication function. The first store terminal device 50 includes a so-called POS (Point of Sale) device, and the POS device may realize the product price acquisition function and the optical reading function. The store code image 60 is placed in a store, and a code image such as a QR code (registered trademark) is printed on a medium such as paper or plastic. Note that the store code image 60 may be displayed on a display placed in the store (a display of a terminal device such as a smart phone may be used).

The second store terminal device 70 is used by the member store operator. The second store terminal device 70 is a smart phone, a tablet terminal, a personal computer, or the like. A member store interface 72 operates on the second store terminal device 70 . The merchant interface 72 may be a merchant application or a browser. In embodiments, merchant interface 72 includes a browser. The member store interface 72 accepts coupon creation/setting by the operator and transmits the coupon to the settlement server 100 . The second store terminal device 70, which is a smart phone, has a function of displaying a code image corresponding to the store code image and reading a code image displayed by the user terminal device 10 by executing a browser.

The second store terminal device 70 also generates coupons that can be used at stores and affiliated stores. The second store terminal device 70 posts coupon distribution information for advertising and distributing the generated coupon to the SNS server. Coupon distribution information includes, for example, a coupon image provided by the settlement server 100 .

When the second store terminal device 70 attempts to generate a coupon, it transmits generation request information requesting generation of a coupon image to the payment server 100 . The generation request information includes a part or all of the coupon content of the coupon to be generated. The coupon content included in the generation request information may include the coupon content necessary for generating the coupon image. Designation information designating an SNS server that provides a web page on which coupon distribution information generated by the second shop terminal device 70 is posted is added to the generation request information.

The payment server 100 realizes electronic payment based on payment information received from the user terminal device 10 or the first shop terminal device 50 . The settlement server 100 also generates coupon images. Coupon image generation will be described later. The first store terminal device 50 may include a POS device and a member store server. In this case, payment information is transmitted from the POS device to the payment server 100 via the member store server. In the following explanation, it is assumed that the payment information is transmitted from the first store terminal device 50 without distinguishing between them.

2 and 3 are sequence diagrams illustrating the general flow of electronic payment. There may be two types of electronic payment: pattern 1 and pattern 2.

In the case of pattern 1 (hereinafter referred to as user scan) shown in FIG. 2, the user terminal device 10 with the payment application 20 activated decodes the shop code image 60 by the optical reading function (S1). The store code image 60 includes store URL (Uniform Resource Locator) information. The store URL is a domain of the electronic payment service to which information that can identify the store is added, and is associated with the member store ID, the store ID, and the like in the settlement server 100 (described later). The payment application 20 transmits the first payment information including the store URL and the account ID to the payment server 100 (S2). The payment server 100 retrieves store information (described later) from the member store ID and store ID corresponding to the store URL, acquires the member store name and store name information (S3), and transmits them to the settlement application 20 (S4). . The user inputs the settlement amount into the user terminal device 10 on the screen displaying the member store name and store name (S5). Then, the user terminal device 10 generates second payment information including at least the payment amount, and transmits the second payment information to the payment server 100 (S6). The payment server 100 performs electronic payment based on the received second payment information (S7). The payment server 100 then transmits a payment completion notification (information for displaying a payment completion screen) to the payment application 20 (S8), and the payment application 20 displays the payment completion screen (S9). When the store code image 60 is displayed on a display placed in a store, the store code image 60 may include not only the store URL but also the payment amount information. In this case, the procedure for the user to input the settlement amount is omitted, and the information of the settlement amount is included in the first settlement information and transmitted to the settlement server 100 . Information on the name of the member store and the name of the store may be included and displayed on the payment completion screen.

In the case of pattern 2 (hereinafter referred to as store scan) shown in FIG. 3, when the payment application 20 is activated, when a payment operation is performed in the payment application 20, and when the timing of automatic update (for example, every minute) comes. , and at other timings, the payment application 20 transmits a one-time code issuance request to the payment server 100 (S11). The payment server 100 generates a one-time code (S12) and transmits it to the payment application 20 (S13). The payment application 20 displays a code image such as a QR code or barcode generated based on the one-time code (S14). The user holds up (presents) the display surface of the user terminal device 10 to the first store terminal device 50, and the first store terminal device 50 decodes the code image by the optical reading function and acquires the one-time code and the like. (S15). The first store terminal device 50 then generates payment information including the one-time code, payment amount, member store ID, store ID, etc., and transmits the payment information to the payment server 100 (S16). Information on the payment amount is obtained in advance by reading a bar code, manually entering the information, or the like. The payment server 100 identifies the user corresponding to the one-time code based on the received information, and performs electronic payment (S17). The payment server 100 then transmits a payment completion notification to the payment application 20 (S18), and the payment application 20 displays a payment completion screen (S19).

It should be noted that electronic payment may be performed using only one of the above patterns. Also, the "account ID" described in FIG. 2 may be other information (such as a telephone number) that can be used as user identification information. Alternatively, the issuance of the one-time code may be omitted in the store scan, and the payment application 20 may display a code image generated based on the user's account ID. In that case, the settlement server 100 identifies the user corresponding to the account ID instead of identifying the user corresponding to the one-time code.

[Settlement server]
FIG. 4 is a configuration diagram of the settlement server 100 according to the embodiment. The payment server 100 includes, for example, a communication unit 110, a payment content providing unit 120, a payment processing unit 130, an information management unit 140, a coupon image generation unit 150, and a storage unit 170. Components other than the communication unit 110 and the storage unit 170 are implemented by, for example, a hardware processor such as a CPU executing a program (software). Some or all of these components are hardware (circuit part; circuitry) or by cooperation of software and hardware. The program may be stored in advance in a storage device (a storage device with a non-transitory storage medium) such as a HDD (Hard Disk Drive) or flash memory, or may be stored in a removable storage such as a DVD or CD-ROM. It may be stored in a medium (non-transitory storage medium) and installed in the storage device by loading the storage medium into the drive device.

The storage unit 170 is an HDD, flash memory, RAM (Random Access Memory), or the like. The storage unit 170 may be a NAS (Network Attached Storage) device that can be accessed by the settlement server 100 via a network. The storage unit 170 stores information such as user information 172, payment content information 174, member store/store information 176, coupon information 178, and the like. The storage unit 170 further stores information such as a template image 180 and size information 182 that are used to generate a coupon image.

The communication unit 110 is a communication interface for connecting to the network NW. The communication unit 110 is, for example, a network interface card.

The payment content providing unit 120 has, for example, a function of a web server, and provides the user terminal device 10 with information (contents) for displaying various screens of the electronic payment service. The payment content providing unit 120 appropriately reads necessary content from the payment content information 174 and provides it to the user terminal device 10 . The user terminal device 10 accepts various inputs from the user while the content is being reproduced by the payment application 20 , and transmits the above-described payment information and the like to the payment server 100 .

The payment processing unit 130 performs payment processing based on the payment information transmitted from the user terminal device 10 or the first store terminal device 50 . The payment processing unit 130 performs payment processing while referring to the user information 172 .

FIG. 5 is a diagram showing an example of the contents of the user information 172. As shown in FIG. User information 172 includes, for example, user URL, account ID, phone number, password, email address, user ID, name/address/date of birth, registration date, charge balance, deferred payment setting, deferred payment limit, deferred payment Information such as usage amount, postpaid available amount, settlement method setting, bank account, credit card number, charge history information, settlement history information, etc. are associated with each other. The user URL is used for remittance processing between users. When registering for the electronic payment service, registration of a telephone number and password is mandatory. The account ID is issued to the user by the settlement server 100, and the user ID is an ID that can be set arbitrarily by the user (does not need to be set). Likewise, the e-mail address, name, address, and date of birth are information that can be arbitrarily set by the user (does not need to be set). The registration date is the date when the user registers for the electronic payment service (the date when the account is created). Hereinafter, a user instance (electronic settlement account) associated with these pieces of information will be referred to as an account.

The charge balance is information indicating the balance of electronic money set by the user transferring money to the account in advance. Methods of remittance include remittance from an ATM (Automatic Teller Machine) of a designated trader (bank), remittance from a registered bank account, and the like. The deferred payment setting is information indicating whether or not the setting for enabling electronic payment by deferred payment has been completed, and is set to either "done" or "not completed". The deferred payment limit is the maximum amount of deferred payment that can be used each month, the amount of deferred payment is the amount of deferred payment that has already been used in the current month, and the available deferred payment amount is calculated by subtracting the amount of deferred payment from the deferred payment limit. , is the amount of deferred payment available in the current month. Although only one deferred payment frame is shown in the figure, there are actually more daily upper limits and the like, and the lower one of them may be set as the deferred payment frame. Further details of postpayment are provided below. The payment method setting is setting information indicating whether the user will make an electronic payment based on the charge balance at that point in time or make a payment by deferred payment. Each of the bank account and credit card number is information (account number, card number) of a bank account or credit card number that can deposit money into the electronic payment service. The charge history information is a history of the user's advance remittance to the electronic payment service to increase the charge balance. The payment history information is information indicating details of payments made by the user (date and time, shop ID of the shop where the purchase was made, payment amount, payment method, whether or not coupons were used, etc.) for each payment.

FIG. 6 is a diagram showing an example of the contents of the member store/store information 176. As shown in FIG. The member store/store information 176 includes, for example, a first table 176A in which store URLs are associated with member store IDs and store IDs, and member store names and sales proceeds (described above) are associated with member store IDs. and a third table 176C in which store IDs are associated with store IDs. The member store/store information 176 may include, in addition to this information, information such as the category of the member store or store, the location of the store, and the payment pattern.

FIG. 7 is a diagram showing an example of the contents of the coupon information 178. As shown in FIG. The coupon information 178 is information indicating a list of coupons generated by the member store or store manager. The coupon information 178 includes, for example, the coupon number, usage start date, usage end date, termination condition, publication date (or notification period/posting date, publication period), granting method, granting content, transaction amount, budget, target is information associated with information such as users of In addition to the above, the coupon information 178 includes information set by the manager of the member store or the store, such as the cover image of the coupon, the title, and the description.

The information management unit 140 manages user information 172 , member store/store information 176 and coupon information 178 based on information acquired from the user terminal device 10 and the second store terminal device 70 . The information management unit 140 adds, edits, and deletes new records for the user information 172 , member store/store information 176 , and coupon information 178 .

Coupon image generator 150 is implemented by, for example, a hardware processor such as a CPU executing a program (software). Some or all of these components may be realized by hardware (including circuitry) such as LSI, ASIC, FPGA, GPU, etc., or by cooperation of software and hardware. good too. The program may be stored in advance in a storage device such as an HDD or flash memory (a storage device with a non-transitory storage medium), or may be stored in a removable storage medium such as a DVD or CD-ROM (non-transitory storage medium). physical storage medium), and may be installed in the storage device by mounting the storage medium in the drive device.

The acquisition unit 151 acquires, for example, the generation request information transmitted from the second store terminal device 70 and received by the communication unit 110 . Acquisition unit 151 acquires the coupon content included in the generation request information. The acquisition unit 151 acquires the designation information added to the generation request information.

The selecting unit 152 selects a web page (hereinafter referred to as a target web page). The selection unit 152 selects the target web page by selecting the SNS or the SNS server. If the SNS server provides web pages in multiple formats, the format of the web page is also selected as the target web page.

In the following description, selection of an SNS and selection of an SNS server are synonymous with selection of a web page provided by the SNS server. In the following description, the SNS server that provides the target web page is called the target SNS server, and the SNS provided by the target SNS server is called the target SNS. The selection unit 152 selects the target SNS server based on the designation information transmitted by the second store terminal device 70, for example.

Generation unit 153 generates a coupon image included in the coupon distribution information posted on the target web page. Generation unit 153 reads template image 180 stored in storage unit 170 when generating a coupon image.

FIG. 8 is a diagram showing an example of the model image 180. As shown in FIG. The template image 180 includes, for example, an illustration image 180IR, a first entry field 180N1, a second entry field 180N2, a third entry field 180N3, and a fourth entry field 180N4. Illustration image 180IR includes a text image indicated by characters. Information such as various characters and numerical values can be entered in the first entry field 180N1, the second entry field 180N2, the third entry field 180N3, and the fourth entry field 180N4. Input information is displayed in the first entry field 180N1, the second entry field 180N2, the third entry field 180N3, and the fourth entry field 180N4.

The first input field 180N1 is a display field for a coupon URL linked to a web page for distributing coupons to users. The web page linked to the coupon URL displays a GUI (Graphical User Interface) that can be operated by the user, a procedure for acquiring the coupon, and the like. The user can acquire the coupon by operating the GUI according to the displayed procedure. In the first input field 180N1 where information is input, for example, characters such as "Enter URL" are displayed.

The second input field 180N2 is a display field for information specifying a company that provides coupons. The second entry field 180N2 displays, for example, the store name of the business operator. In the second input field 180N2 where information is input, for example, characters of "store name" are displayed. The third input field 180N3 is a display field for displaying the grant rate (return rate) given by the coupon.

In the third input field 180N3 where information is input, for example, characters of "Grant rate" are displayed. The third input field 180N3 may be a display field for displaying a given point (fixed value) instead of or in addition to the given rate. The fourth input field 180N4 is a display field for displaying the last day of the coupon usage period. The fourth input field 180N4 is a display field for displaying the coupon usage period. In the fourth input field 180N4 where information is input, for example, the characters "usage period" are displayed.

FIG. 9 is a diagram showing an example of the coupon image 190. As shown in FIG. Coupon image 190 is an image in which information entered in first input field 180N1 to fourth input field 180N4 of template image 180 shown in FIG. 8 is displayed in first display field 190N1 to fourth display field 190N4. . In the example shown in FIG. 9, in the illustration image 180IR, the first display field 190N1 contains "xxx//xx...", the second display field 190N2 contains "OO shop", and the third display field 190N3 , and the fourth display field 190N4 displays text characters of 'Use until November 30th'.

FIG. 10 is a diagram showing an example of the contents of the size information 182. As shown in FIG. The size information 182 includes information on the SNS server that provides the SNS, the format of the web page provided by the SNS server, and the aspect ratio for adjusting the coupon image when posting on the web page. Aspect ratios are indicated as horizontal:vertical. There is one type of web page format provided by the first SNS server. The aspect ratio of the coupon image posted on the web page by the first SNS server is set to 1.91:1.

Both the second SNS server and the third SNS server provide feed-type and story-type web pages. The aspect ratio of the coupon image posted on the feed format web page in the second SNS server and the third SNS server is set to 1:1. The aspect ratio of the coupon image posted on the story-format web page on the second SNS server and the third SNS server is set to 9:16.

FIG. 11 is a diagram showing an example of a size information image that visualizes the size of the coupon image adjusted based on the size information 182. As shown in FIG. The size information image indicates a size (ratio) suitable for posting on the web page provided by the first SNS server to the third SNS server. Among them, as the second SNS server and the web page provided by the second SNS server, sizes suitable for feed format and story format web pages are indicated, respectively.

The size information image is stored in the storage unit 170, for example. The settlement server 100 transmits the size information image to the second store terminal device 70, for example, when the second store terminal device 70 transmits a size information provision request requesting provision of the size information image. The second store terminal device 70 that has received the size information image visualizes the size information and displays it on the display unit.

Generation unit 153 includes adjustment unit 154 . The adjustment unit 154 adjusts the size of the coupon image 190 to a size corresponding to the target SNS server. The generating unit 153 adjusts the template image 180 to the aspect ratio obtained by referring to the target SNS server in the size information 182 stored in the storage unit 170 in the adjusting unit 154, and generates a text image according to the coupon content. to generate coupon image 190 . The generating unit 153 may generate a coupon image by incorporating text information into the template image whose aspect ratio has been adjusted by the adjusting unit 154, or may adjust the aspect ratio of the template image 180 in which the text image is embedded to generate a coupon. An image may be generated.

In adjusting the size of the coupon image, the adjustment unit 154 may transform the template image 180 so that it has an aspect ratio corresponding to the SNS server, or may adjust the aspect ratio of the template image 180 for each SNS server. The storage unit 170 may store in advance, and the adjustment unit 154 may select the model image 180 having an aspect ratio corresponding to the target SNS server.

When adjusting the aspect ratio of the model image 180 in which the text image is incorporated, the adjustment unit 154 divides the model image 180 into the text image and the illustration image, adjusts the size and ratio of the illustration image, and adjusts the size and ratio of the illustration image. , to adjust only the size while maintaining the proportions. The adjustment unit 154 may uniformly adjust the sizes of the text image and the illustration image.

The transmission unit 155 uses the communication unit 110 to transmit the coupon image 190 generated by the generation unit 153 to the second shop terminal device 70 that transmitted the generation request information.

[Electronic payment]
When payment information is acquired from the user terminal device 10 or the first shop terminal device 50, the payment processing unit 130 refers to the user information 172 and acquires the user's "settlement method setting." The payment processing unit 130 performs electronic payment as follows for a user whose "payment method setting" is set to "charge balance". The payment processing unit 130 performs electronic payment, for example, by decreasing the charge balance managed in association with the user ID and increasing the item value of the sales proceeds of the member store. For example, the item value of the sales proceeds of the member store is not used as electronic money per se, but the amount corresponding to the item value of the sales proceeds is calculated in a cycle according to the agreement between the member store and the electronic payment service. transferred to a bank account.

The payment processing unit 130 performs electronic payment as follows for a user whose "setting information" is set to "pay later". Deferred payment is set separately from "credit payment" in cooperation with a credit card company, which is a separate entity from the operator of the electronic payment service, and the operator of the electronic payment service is the creditor. , allows electronic payment independent of the charge balance within the deferred payment frame. In order to receive the deferred payment service, it may be necessary to obtain a credit card provided by the operator of the electronic payment service. The amount used for the deferred payment is collected for one month and settled on the next month's payment date, for example, by debiting from a bank account. In this case, the settlement processing unit 130 performs provisional settlement by adding the settlement amount to the deferred payment usage amount and subtracting the same amount from the deferred payment available amount. process to withdraw to If the settlement amount exceeds the postpaid available amount at the time of provisional settlement, an error notification is sent back to the settlement application 20 .

[Coupon creation process]
A merchant or store manager (hereinafter referred to as creator) can generate electronic payment service coupons via the merchant interface 72 . The creator causes the member store interface 72 to display an interface screen for coupon creation. The creator can create a coupon by operating the input unit and inputting information for coupon creation on the displayed interface screen.

[Sequence Diagram]
FIG. 12 is a sequence diagram showing an example of the flow of processing executed by the member store interface 72 and the settlement server 100. As shown in FIG. First, when the creator operates the second store terminal device 70 to activate the member store interface 72 (S50), a request corresponding to the activation is transmitted to the settlement server 100 (S52). In response to the request, the payment server 100 cooperates with the member store interface 72 to display the login screen on the display section of the second store terminal device 70 (S54). The member store interface 72 transmits the login ID and password entered by the creator to the settlement server 100 (S56).

When the settlement server 100 determines that the login ID and password are a combination of a preset login ID and password, the settlement server 100 stores information for displaying an interface screen, instruction information (for example, script), and various kinds of information. It is transmitted to the member store interface 72 (S58).

Information for displaying an interface screen is information used by the member store interface 72 to generate an interface screen to be displayed on the display unit (for example, information for displaying an interface screen for inputting coupon information). is. The command information is, for example, a simple computer program such as a script. Instruction information is, for example, a computer program that does not require compilation.

Next, the member store interface 72 causes the display unit to display an interface screen for determining the cover screen of the coupon, and determines the cover screen according to the creator's operation on the interface screen (S60). Next, the member store interface 72 causes the display unit to display an interface screen for determining the coupon title and description, and determines the title and description according to the creator's operation on the interface screen (S62). ).

Next, the member store interface 72 transmits the information determined in the above process to the settlement server 100 (S64). Next, the settlement server 100 executes various processes based on the transmitted information (S66), and transmits a completion notice to the member store interface 72 (S68). The above-described various processes include, for example, a process of determining whether or not the information determined by each of the above processes matches a preset condition, or a process of performing a determination that is not performed in the above-described determination process. and so on.

As described above, the merchant interface 72 and the payment server 100 work together to support coupon creation.

[Coupon image generation processing]
Next, processing for generating a coupon image will be described. FIG. 13 is a flowchart showing an example of the flow of processing executed by the settlement server 100. As shown in FIG. The settlement server 100 determines whether or not the generation request information transmitted by the second store terminal device 70 has been acquired by the acquisition unit 151 (S101). When determining that the generation request information has not been acquired by the acquisition unit 151, the settlement server 100 repeats the process of step S101.

When determining that the generation request information is acquired by the acquisition unit 151, the selection unit 152 selects a target SNS server from among a plurality of SNS servers based on the designation information added to the generation request information (S103). . Next, the generation unit 153 reads out a model image for generating a coupon image (S105).

Subsequently, the generation unit 153 causes the adjustment unit 154 to adjust the aspect ratio of the coupon image by referring to the size information 182 stored in the storage unit 170 for the target SNS server selected by the selection unit 152 (S107). . For example, if the target SNS server is the first SNS server, the aspect ratio of the template image 180 is adjusted to 1.91:1.

Next, the generation unit 153 generates a coupon image by incorporating a text image corresponding to the coupon content included in the generation request information acquired by the acquisition unit 151 into the model image whose aspect ratio has been adjusted (S109). The aspect ratio of the coupon image generated by generation unit 153 is adjusted to a ratio suitable for the target web page.

Subsequently, the transmission unit 155 transmits the coupon image generated by the generation unit 153 to the second shop terminal device 70 that transmitted the generation request information (S111). Thus, the settlement server 100 ends the processing shown in FIG.

In the information providing system of the embodiment, the settlement server 100 generates a coupon image suitable for the size of the target web page and transmits the generated coupon image to the second shop terminal device 70 . Therefore, when generating coupon distribution information using the merchant interface 72, the creator can easily include a coupon image of a size suitable for the target web page in the target web page. Therefore, in the target web page, it is possible to prevent the coupon image from becoming small or elongated, thereby preventing the appearance of the coupon from becoming unnatural.

In the above embodiment, the coupon image generation unit 150 of the payment server 100 generates the coupon image, but the coupon image may be generated by a member store application installed on the second store terminal device 70 . The function of generating the coupon image may be provided in a place other than the payment server 100 and the second store terminal device 70 . For example, the function of generating a coupon image may be provided in a server other than the first store terminal device 50 and the settlement server, such as a coupon generation server.

In the above embodiment, the adjustment unit 154 adjusts the aspect ratio of the illustration image in the template image 180 and the like, but may adjust the template image 180 and the like, excluding a part of the illustration image. The portion of the model image that is excluded from the adjustment target may include, for example, a graphic representing specific information, for example, a graphic illustration of characters, or a specific image recognizable as a specific shape such as a character.

According to the embodiments described above, the information providing device provides content-related information of electronic marketing content to users using the electronic payment service based on information specified by the member store using the electronic payment service. and a generating unit for generating a content image included in the content-related information, wherein the generating unit is included in the coupon distribution information. an adjustment unit that adjusts the size of the content image to be displayed to a size corresponding to the target posting medium, and further includes a transmission unit that provides the content image to the terminal device used by the member store, thereby increasing the advertising effect Decrease can be suppressed.

As described above, the mode for carrying out the present invention has been described using the embodiments, but the present invention is not limited to such embodiments at all, and various modifications and replacements can be made without departing from the scope of the present invention. can be added.

10 user terminal device 20 payment application 100 payment server 120 payment content providing unit 130 payment processing unit 140 information management unit 150 coupon image generation unit 151 acquisition unit 152 selection unit 153 generation unit 154 adjustment unit 155 transmission unit

Claims (11)

Based on the information specified by the member store using the electronic payment service, the target posting medium for posting content-related information related to electronic marketing content provided to users using the electronic payment service is selected from among multiple posting media. a selection unit that selects from
a generation unit that generates a content image included in the content-related information,
The generating unit includes an adjusting unit that adjusts the size of the content image included in the content-related information to a size corresponding to the target posting medium,
further comprising a transmitting unit that provides the content image to a terminal device used by the member store;
Information provider. The posting medium includes web content provided by an SNS server,
The information providing device according to claim 1. further comprising an acquisition unit that acquires contents of the electronic marketing content provided by the member store;
The generation unit generates the content image based on the content details.
The information providing device according to claim 1. the size includes an aspect ratio;
The information providing device according to claim 1. further comprising a storage unit that stores size information related to the size corresponding to the publication medium,
The information providing device according to claim 1. The generation unit adjusts a template of the content image created in advance, incorporates information based on the content of the electronic marketing content provided by the member store into the adjusted template, and generates the content image. do,
The information providing device according to claim 1. The adjustment unit adjusts the size of the image excluding a text image or a specific image recognizable as a specific shape in the content image.
The information providing device according to claim 1. An information providing device for providing a terminal device with a content image included in content-related information relating to electronic marketing content provided to a user using the electronic payment service, based on information specified by a member store using the electronic payment service. but,
Selecting a target publication medium for posting the content-related information from among a plurality of publication media,
generating a content image included in the content-related information adjusted to a size corresponding to the target posting medium;
providing the content image to a terminal device used by the member store;
How to provide information. the computer
Based on the information specified by the member store using the electronic payment service, a target publication medium for posting content-related information related to electronic marketing content provided to users using the electronic payment service from among a plurality of publication media. selection,
generating a content image included in the content-related information adjusted to a size corresponding to the target posting medium;
providing the content image to a terminal device used by the member store;
How to provide information. An information providing device for providing a terminal device with a content image included in content-related information of electronic marketing content provided to a user using the electronic payment service based on information specified by a member store using the electronic payment service. to the
Selecting a target publication medium for posting the content-related information from among a plurality of publication media,
generating a content image included in the content-related information adjusted to a size corresponding to the target posting medium;
Providing the content image to the terminal device used by the member store,
program. to the computer,
Based on the information specified by the member store using the electronic payment service, the target publication medium for posting the content-related information of the electronic marketing content provided to the user using the electronic payment service is selected from a plurality of publication media. selection,
generating a content image included in the content-related information adjusted to a size corresponding to the target posting medium;
Providing the content image to the terminal device used by the member store,
program.

Images