JP6520244B2 - CM (commercial message) management device, CM management method, and program - Google Patents

Description

  The present invention relates to a CM management apparatus, a CM management method, and a program.

  Patent Document 1 discloses a related technology. Patent Document 1 discloses a transmission CM data automatic rearrangement system of an automatic program control apparatus which changes transmission CM data constituted by a CM frame and CM materials attached thereto.

JP-A-11-205259

  For each of the CM material, there may be timing that is undesirable to be broadcast. For example, it may not be preferable to broadcast CM material of a product for adults in a time zone in which the audience rating of children is high, in consideration of effects on children, CM effects, and the like.

  Usually, CM progress data is created in consideration of the broadcast conditions for each CM material (conditions in which broadcasting is prohibited, conditions in which broadcasting is permitted, etc.). Then, the CM material is broadcasted according to the CM progress data. In the CM progress data, CM materials to be broadcast are associated with each of a plurality of CM frames.

  However, due to the insertion of an emergency special code (eg, emergency news), the broadcast schedule of the CM may be changed between the broadcasts on the day of the broadcast date. Then, the CM material may be broadcasted at a timing earlier or later than the timing determined by the CM progress data. In such a case, it is difficult to determine the broadcast timing after changing each CM material so as to satisfy the broadcast conditions, considering the broadcast conditions for each CM material one by one at the broadcast site. For this reason, there may occur a disadvantage that the CM material is broadcasted at a timing when it is not desirable to be broadcasted. In the case of the technique described in Patent Document 1, such a disadvantage can not be eliminated.

  An object of the present invention is to provide a new technology for reducing the inconvenience of broadcasting CM material at undesirable timings.

According to the invention
Relay means for acquiring the video signal of the CM material sent from the CM bank before being sent to the transmitting station;
A determination unit that acquires CM material identification information included in an attached information area of the video signal of the CM material acquired by the relay unit, and determines whether to broadcast the CM material identified by the CM material identification information;
If the determination means determines that broadcasting is possible, the video signal of the CM material is processed to be transmitted to the transmitting station, and if the determination means determines that broadcasting is not possible, the video signal of the CM material is changed to Replacement means for processing so that a video signal of replacement CM material is transmitted to the transmission station;
I have a,
A CM management apparatus installed in the same broadcast station as the CM bank is provided.

Moreover, according to the present invention,
A computer installed in the same broadcast station as the CM bank is
A relay step of acquiring before being sent to the video signal of the CM material sent from the CM bank transmitting station,
A determination step of acquiring CM material identification information included in an attached information area of the video signal of the CM material acquired in the relay step, and determining whether to broadcast the CM material identified by the CM material identification information;
If it is determined that broadcasting is possible in the determination step, the video signal of the CM material is processed to be transmitted to the transmitting station, and if it is determined that broadcasting is not possible in the determination step, the video signal of the CM material is selected. And a replacement step of processing so that a video signal of replacement CM material is transmitted to the transmission station.
CM management method for implementing the

Moreover, according to the present invention,
A computer installed in the same broadcast station as the CM bank ,
Relay means for obtaining prior to transmitting the video signal of the CM material sent from the CM bank transmitting station,
Judgment means for acquiring CM material identification information included in the attached information area of the video signal of the CM material acquired by the relay means, and determining whether or not the CM material specified by the CM material identification information can be broadcasted
If the determination means determines that broadcasting is possible, the video signal of the CM material is processed to be transmitted to the transmitting station, and if the determination means determines that broadcasting is not possible, the video signal of the CM material is changed to Replacement means for processing so that a video signal of replacement CM material is transmitted to the transmission station,
A program is provided to function as

  According to the present invention, a new technology is realized to reduce the inconvenience of broadcasting CM material at undesirable timings.

It is a figure which shows notionally an example of the hardware constitutions of the apparatus of this embodiment. It is an example of the functional block diagram of the system with which the broadcasting station of this embodiment is equipped. It is an example of the functional block diagram of CM management apparatus of this embodiment. It is a figure which shows typically an example of the broadcast prohibition condition information for every CM of this embodiment. It is a figure which shows typically an example of the broadcast prohibition condition value information of this embodiment. It is a figure which shows typically an example of the broadcast prohibition information of this embodiment. It is a flowchart which shows an example of the flow of a process of CM management apparatus of this embodiment. It is a figure which shows typically an example of broadcast permission condition information for every CM of this embodiment. It is a figure which shows typically an example of the broadcast permission condition value information of this embodiment. It is a figure which shows typically an example of the broadcast permission condition information of this embodiment.

  First, an example of the hardware configuration of the apparatus of the present embodiment will be described. The units included in the apparatus of the present embodiment are a central processing unit (CPU) of any computer, a memory, a program loaded to the memory, a storage unit such as a hard disk storing the program (stored from the stage of shipping the apparatus in advance) Programs can be stored as well as storage media such as CD (Compact Disc) and programs downloaded from a server on the Internet, etc.), and by an optional combination of hardware and software centered on the network connection interface To be realized. And it is understood by those skilled in the art that there are various modifications in the implementation method and apparatus.

  FIG. 1 is a diagram conceptually showing an example of the hardware configuration of the apparatus of the present embodiment. As shown, the apparatus of this embodiment includes, for example, a CPU 1A, a RAM (Random Access Memory) 2A, a ROM (Read Only Memory) 3A, a display control unit 4A, a display 5A, and an operation reception unit mutually connected by a bus 10A. A section 6A, an operation section 7A, a communication section 8A, an auxiliary storage device 9A and the like are included. Although not shown, other elements such as an input / output interface connected to an external device by wire, a microphone, and a speaker may also be provided.

  The CPU 1A controls the entire computer of the apparatus together with each element. The ROM 3A includes an area for storing programs for operating the computer, various application programs, various setting data used when these programs operate, and the like. The RAM 2A includes an area for temporarily storing data, such as a work area for program operation. The auxiliary storage device 9A is, for example, an HDD (Hard Disc Drive), and can store a large amount of data.

  The display 5A is, for example, a display device (LED (Light Emitting Diode) display, liquid crystal display, organic EL (Electro Luminescence) display, etc.). The display 5A may be a touch panel display integrated with the touch pad. The display control unit 4A reads data stored in a VRAM (Video RAM), performs predetermined processing on the read data, and sends the data to the display 5A to display various screens. The operation receiving unit 6A receives various operations via the operation unit 7A. The operation unit 7A includes operation keys, operation buttons, switches, a jog dial, a touch panel display, a keyboard, and the like. The communication unit 8A is connected to a network such as the Internet or a LAN (Local Area Network) by wire and / or wirelessly to communicate with other electronic devices.

  Hereinafter, the present embodiment will be described. The functional block diagram used in the following description of the embodiment does not show the configuration in hardware units but shows blocks in functional units. In these figures, each device is described as being implemented by one device, but the implementation means is not limited thereto. That is, it may be a physically separated configuration or a logically separated configuration. In addition, the same code | symbol is attached | subjected to the same component and description is abbreviate | omitted suitably.

First Embodiment
First, an outline of the present embodiment will be described. The CM management apparatus 10 of the present embodiment is located between the CM bank and the transmitting station in the flow of data transmission and reception. The CM bank transmits a video signal of a predetermined CM material according to a predetermined instruction. The CM management apparatus 10 acquires the video signal of the CM material transmitted from the CM bank before being transmitted to the transmitting station.

  Then, the CM management apparatus 10 acquires CM material identification information included in the attached information area of the acquired CM material video signal, and determines whether the CM material specified by the CM material identification information can be broadcasted at the corresponding timing. judge. For example, the CM management apparatus 10 is based on the broadcast prohibition condition (the condition that the broadcast of each CM material is prohibited) and / or the broadcast permission condition (the condition that the broadcast of each CM material is permitted) which are held in advance. It is determined whether or not broadcasting of each CM material at the corresponding timing is possible.

  Then, when the CM management apparatus 10 determines that the broadcast is possible, the CM management apparatus 10 outputs the video signal of the CM material sent from the CM bank. On the other hand, when the CM management apparatus 10 determines that broadcasting is not possible, the CM management apparatus 10 outputs video signals of other replacement CM materials instead of the video signals of CM materials sent from the CM bank.

  Thereafter, the video signal output from the CM management apparatus 10 is transmitted to the transmitting station after being multiplexed with other signals and the like. The transmitting station transmits the received signal as a broadcast wave.

  According to the present embodiment, after sending from the CM bank and before sending it to the transmitting station, it is determined whether the CM material sent from the CM bank can be broadcast at that timing. Can. Then, in the case where the broadcast is possible, the CM material can be broadcast as it is, and in the case where the broadcast is not possible, control can be performed to broadcast another substitute CM material. As described above, according to the present embodiment, the check near the water near the broadcast timing is realized.

  Also, in order to determine whether or not to broadcast, it is necessary to identify the CM material sent from the CM bank. The CM management apparatus 10 according to the present embodiment realizes identification of CM material sent out from the CM bank using the attached information area of the video signal. According to the means, significant changes from the existing system can be avoided.

  First, an example of a system provided in a broadcast station will be briefly described using the functional block diagram of FIG.

  In the release system, broadcast progress data is created. For example, CM progress data indicating a CM broadcast schedule is created.

  The DS (data server) acquires broadcast progress data from the release system. Then, the DS receives an operation such as confirmation or correction of broadcast progress data by the operator. In addition, the DS accepts an input from the operator regarding the progress of the broadcast, for example, an input specifying the timing of moving to the CM or the timing of returning to the main part during live broadcasting.

  The control system controls a plurality of subordinate devices (CM bank, program bank, etc.) based on broadcast progress data acquired from the DS, inputs regarding the progress of the broadcast, and the like. For example, the control system transmits, to the CM bank, an instruction to transmit a predetermined CM material at a predetermined timing based on broadcast progress data acquired from the DS, an input regarding the progress of the broadcast, and the like.

  For example, the control system sets identification information (eg, code, address information, etc.) of the CM material before (eg, several seconds or 1 to 2 minutes before) the timing at which the CM material is sent (sending timing). The included standby information may be sent to the CM bank. Then, the control system may transmit an instruction (transmission instruction) to transmit the CM material which has been made to stand by in advance at a predetermined timing after the transmission of the standby information.

  The CM bank stores video signals of a plurality of CM materials. Then, the CM bank transmits a video signal of a predetermined CM material at a predetermined timing according to an instruction from the control system. For example, when the CM bank receives the standby information, it prepares the CM material specified by the identification information included in the standby information. The preparation means that the video signal can be started to be transmitted with a small time lag when the subsequent transmission instruction is received, and, for example, processing for transferring the target file to a storage device having a relatively high processing speed is applicable.

  An ANC INC (ancillari inserter) provided in the CM bank inserts predetermined ancillary information into an ancillary information area (so-called ancillary area) of the video signal. In the case of the present embodiment, the ANC INC inserts identification information (e.g. code, etc.) of each CM material into the attached information area. Although not illustrated, another ANC INC may be provided in a portion different from the inside of the CM bank, and predetermined additional information may be inserted in the additional information area of the main image signal and the video signal of the CM material.

  The program bank stores video signals of a plurality of main programs (programs). Then, according to an instruction from the control system, a predetermined main video signal is sent out at a predetermined timing.

  A plurality of video signals such as a video signal of a CM material, a video signal of a main part, and a video signal from a series net are input to the master switcher. The master switcher switches the video signal output from there.

  ENC is an encoder. The SI (service information) transmission transmits predetermined information such as a program guide. Data broadcasting sends out data broadcasting information. The MUX (multiplexer) multiplexes a plurality of input signals. The signals multiplexed by the MUX are then transmitted to the transmitting station after being subjected to predetermined processing. The transmitting station transmits the received signal as a broadcast wave (radio wave).

  The release system, the DS, and the control system, for example, can communicate with each other via an information system line. The control system and devices under the control (CM bank, program bank, etc.) can communicate with each other via a control system line. The communication standard is a design matter.

  The CM management apparatus 10 of the present embodiment is located between the CM bank and the transmitting station in the flow of data (video signal) transmission and reception. For example, the CM management apparatus 10 may be located at the position (1) shown, that is, between the CM bank and the master switcher. In addition, the CM management apparatus 10 may be located at the position (2) shown in the figure, that is, between the master switcher and the ENC. In any case, the CM management apparatus 10 is located between the CM bank and the MUX. The above example is just an example, and may be installed at another position between the CM bank and the transmitting station.

  Next, the configuration of the CM management apparatus 10 of the present embodiment will be described in detail. FIG. 3 shows an example of a functional block diagram of the CM management apparatus 10 of the present embodiment. As illustrated, the CM management apparatus 10 includes a relay unit 11, a determination unit 12, and a replacement unit 13.

  The relay unit 11 acquires the video signal of the CM material transmitted from the CM bank before being transmitted to the transmitting station. The CM bank transmits a video signal of a predetermined CM material at a predetermined timing according to an instruction from the control system.

  When the CM management apparatus 10 is provided at the position (1) in FIG. 2, the relay unit 11 acquires the video signal sent from the CM bank before being input to the master switcher. When the CM management apparatus 10 is provided at the position (2) of FIG. 2, the relay unit 11 acquires the video signal sent from the master switcher before being input to the ENC. The master switcher sends out the video signal sent from the CM bank.

  Returning to FIG. 3, the determination unit 12 acquires CM material identification information included in the attached information area of the video signal of the CM material acquired by the relay unit 11. Then, the determination unit 12 determines whether to broadcast the CM material specified by the acquired CM material identification information.

  The video signal of the CM material includes an attached information area (so-called ancillary area) to which attached information can be attached. In the present embodiment, the attached information area includes CM material identification information for identifying each of a plurality of CM materials. For example, the CM material identification information may be included in the attached information area of the video signal at the beginning of the CM material (the video signal related to the first frame). The CM bank and the master switcher sequentially transmit video signals of CM material from the beginning. If CM material identification information is included in the attached information area of the video signal at the beginning, the determination unit 12 acquires the CM material identification information when the relay unit 11 acquires the video signal at the beginning of the CM material. Can. In this case, the determination unit 12 performs the CM material identification information earlier than when the CM material identification information is included in the attached information area of the video signal of the other part (for example, the end, middle) of the CM material. You can get it. Then, the determination unit 12 can determine the availability of the broadcast at a faster timing.

  For example, the determination unit 12 may determine whether to broadcast the CM material based on a broadcast prohibition condition in which the broadcast of each CM material is prohibited.

  For example, the determination unit 12 may hold in advance the CM-specific broadcast prohibition condition information as shown in FIG. 4. In the per-CM broadcast prohibition condition information shown in FIG. 4, identification information (broadcast prohibition condition ID) of a broadcast prohibition condition applied to each CM material is associated with each of the CM material identification information (material code). One broadcast prohibited condition may be associated with one CM material, or a plurality of broadcast prohibited conditions may be associated. Also, there may be CM material to which the broadcast prohibition condition can not be associated.

  Furthermore, the determination unit 12 may hold broadcast prohibition condition value information as shown in FIG. In the broadcast prohibition condition value information, a value corresponding to "broadcasting possible" or "broadcasting impossible" is associated with each of the broadcast prohibition condition IDs. Although “OK” is described as a value corresponding to “Broadcast enabled” and “Impossible” is described as a value corresponding to “Unavailable” in the drawing, the present invention is not limited to this. For example, only one of them may be flagged.

  The values of each of the broadcast prohibition conditions indicated by the broadcast prohibition condition value information are determined according to the broadcast prohibition condition information as shown in FIG. 6 and updated by the updating unit (not shown).

  In the broadcast prohibition condition of the broadcast prohibition condition ID "prohibition 001", it is shown that the broadcast is prohibited from 6 o'clock to 18 o'clock. According to such a broadcast prohibition condition, the value corresponding to the broadcast prohibition condition ID "prohibition 001" in the broadcast prohibition condition value information shown in FIG. 5 becomes "impossible" from 6 o'clock to 18 o'clock, and other time zones Is "OK".

  In the broadcast prohibition condition of the broadcast prohibition condition ID "prohibition 002", it is shown that broadcasting is prohibited between 9 o'clock and 12 o'clock. According to such a broadcast prohibition condition, the value corresponding to the broadcast prohibition condition ID "prohibited 002" in the broadcast prohibition condition value information shown in FIG. 5 becomes "impossible" from 9 o'clock to 12 o'clock, and other time zones Is "OK".

  The broadcast prohibition condition of the broadcast prohibition condition ID "prohibition 003" indicates that the broadcast is prohibited when the weather is rainy. According to such a broadcast prohibition condition, the value corresponding to the broadcast prohibition condition ID "prohibited 003" in the broadcast prohibition condition value information shown in FIG. 5 is "impossible" when the weather is rainy, and in other cases It becomes "OK".

  The broadcast prohibition condition of the broadcast prohibition condition ID "prohibition 004" indicates that the broadcast is prohibited if the A team loses the game. According to such a broadcast prohibition condition, the value associated with the broadcast prohibition condition ID "Prohibited 004" in the broadcast prohibition condition value information shown in FIG. In the case of, it becomes "OK".

  For example, the operator may determine broadcast prohibition condition information (see FIG. 6) and each broadcast prohibition condition at predetermined timing (eg, once a day at a predetermined time, a predetermined time a plurality of times a day). Based on the latest information (eg current time, weather, success or failure of team A, etc.), determine the latest value (broadcast enabled or not broadcast) of each broadcast prohibited condition, and determine the value determined for each broadcast prohibited condition You may input to the update unit. Then, the updating unit may update the broadcast prohibition condition value information (see FIG. 5) in accordance with the input value.

  In addition, the update unit determines the latest value (broadcast enabled or not broadcast) of each of the broadcast prohibition conditions at a predetermined timing (eg, once a day at a predetermined time, a predetermined time a plurality of times a day) The broadcast prohibition condition value information (see FIG. 5) may be updated according to the determined value.

  In the case of the example, the update unit determines the values (broadcast enabled or not broadcast) of each of the broadcast prohibition conditions at predetermined timing (eg, once a day at a predetermined time, plural times a day at a predetermined time). Get the latest information for you.

  Information for determining the value of each of the broadcast prohibition conditions differs depending on the contents of the broadcast prohibition conditions. In the case of the broadcast prohibition conditions of the broadcast prohibition condition IDs “prohibition 001” and “prohibition 002” in FIG. 6, for example, the current time is information for determination. In the case of the broadcast prohibition condition of the broadcast prohibition condition ID “prohibition 003” in FIG. 6, for example, the content of the current weather, the content of the latest weather forecast on the day, etc. become information for determination. In the case of the broadcast prohibition condition of the broadcast prohibition condition ID "prohibition 004" of FIG. 6, for example, the game result of the previous day of team A, the game result of the day, etc. become information for determination.

  The updating unit may obtain these pieces of information from, for example, a server that provides such information. In addition, the operator may input such information to the updating unit.

  When acquiring the information for determination, the updating unit determines the value (broadcast enabled or not) of each of the broadcast prohibition conditions based on the information and the broadcast prohibition condition information (see FIG. 6). And an update part updates broadcast prohibition condition value information (refer FIG. 5) according to the determined value. The updating unit may be included in the CM management apparatus 10 of the present embodiment, or may be included in another apparatus configured to be able to communicate with the CM management apparatus 10.

  The determination unit 12 determines, for example, whether or not broadcasting of each CM material at that timing is possible, based on the broadcast prohibition condition information for each CM shown in FIG. 4 and the broadcast prohibition condition value information shown in FIG.

  For example, when the judgment unit 12 acquires CM material identification information included in the attached information area of the video signal of the CM material acquired by the relay unit 11, the judgment unit 12 refers to the broadcast prohibition condition information for each CM shown in FIG. It is determined whether or not is associated.

  If the CM material is not correlated, the determination unit 12 determines that the CM material is broadcastable. On the other hand, when it is associated, the determination unit 12 refers to the broadcast inhibition condition value information shown in FIG. 5 and acquires the value of the associated broadcast inhibition condition.

  If the value corresponds to broadcast enabled, the determination unit 12 determines that the CM material is broadcast enabled. On the other hand, when the value corresponds to the non-broadcasting, the determination unit 12 determines that the CM material is not broadcastable.

  This will be described using a specific example. For example, it is assumed that CM material identification information (material code) included in the attached information area is "1234-567890". Referring to the per-CM broadcast prohibition condition information illustrated in FIG. 4, the broadcast prohibition condition ID “prohibition 001” is associated. Therefore, the determination unit 12 refers to the broadcast prohibition condition value information shown in FIG. 5 and acquires the value of the broadcast prohibition condition associated with the broadcast prohibition condition ID “prohibition 001”. In FIG. 5, the value corresponding to "broadcasting possible" is matched with broadcast prohibition condition ID "prohibition 001". For this reason, the determination unit 12 determines that the CM material of the CM material identification information (material code) “1234-567890” is broadcastable at the corresponding timing.

  As another example, it is assumed that CM material identification information (material code) included in the attached information area is "1234-567891". Referring to the per-CM broadcast prohibition condition information illustrated in FIG. 4, the broadcast prohibition condition IDs “prohibition 002” and “prohibition 003” are associated with each other. Therefore, the determination unit 12 refers to the broadcast prohibition condition value information shown in FIG. 5 and acquires the value of the broadcast prohibition condition associated with the broadcast prohibition condition ID “Prohibited 002” and “Prohibited 003”. In FIG. 5, a value corresponding to "broadcast enabled" is associated with the broadcast prohibited condition ID "prohibited 002", and a value corresponding to "broadcast disabled" is associated with the broadcast prohibited condition ID "prohibited 003". For this reason, the determination unit 12 determines that the CM material of the CM material identification information (material code) “1234-567891” is not broadcastable at the timing. If the determining unit 12 determines that broadcasting is possible under all the broadcast prohibition conditions associated with each other, the CM material is determined to be available for broadcasting at the corresponding timing.

  As another example, it is assumed that CM material identification information (material code) included in the attached information area is "1234-567892". Referring to the broadcast prohibition condition information for each CM shown in FIG. 4, the broadcast prohibition condition is not associated. Therefore, the determination unit 12 determines that the CM material of the CM material identification information (material code) “1234-567892” is broadcastable at the corresponding timing.

  Returning to FIG. 3, the replacing unit 13 executes a predetermined process according to the determination result by the determining unit 12. When the determining unit 12 determines that the broadcasting is possible, the replacing unit 13 processes so that the video signal of the CM material is transmitted to the transmitting station. On the other hand, when the determination unit 12 determines that the broadcast is not possible, the replacement unit 13 converts the CM signal into a video signal and processes so that the video signal of the replacement CM material is transmitted to the transmission station. For example, the replacing unit 13 may previously hold data of CM material that can be broadcast at any timing. Then, the CM material may be used as a replacement CM material. Although the details of the process for causing the predetermined video signal to be transmitted to the transmitting station are not limited, an example will be described below.

  When the CM management apparatus 10 is provided at the position of (1) in FIG. 2, when the determination unit 12 determines that broadcasting is possible, the replacing unit 13 outputs the video signal of the CM material input from the CM bank to the relay unit 11 Do. On the other hand, when the determination unit 12 determines that broadcasting is not possible, the replacement unit 13 outputs a video signal of replacement CM material instead of the video signal of CM material input from the CM bank to the relay unit 11. The video signal output from the replacing unit 13 is then input to the master switcher. When the replacing unit 13 outputs the video signal of the replacement CM material, the video signal of the CM material input from the CM bank to the relay unit 11 is not input to the master switcher.

  When the CM management apparatus 10 is provided at the position (2) in FIG. 2, when the determination unit 12 determines that broadcasting is possible, the replacement unit 13 receives the CM input from the CM bank to the relay unit 11 via the master switcher. Output video signal of material. On the other hand, if the determination unit 12 determines that broadcasting is not possible, the replacing unit 13 substitutes the video signal of the CM material input to the relay unit 11 from the CM bank via the master switcher, and the video signal of the replacement CM material Output The video signal output from the replacement unit 13 is then input to the ENC. When the replacing unit 13 outputs the video signal of the replacement CM material, the video signal of the CM material input to the relay unit 11 from the CM bank via the master switcher is not input to the ENC.

  When processing is performed so that the video signal of the replacement CM material is transmitted to the transmission station, the replacement unit 13 of the CM material that is determined not to be broadcast in the additional information area of the video signal of the replacement CM material. CM material identification information may be included. For example, the replacement unit 13 adds CM material identification information included in the attached information area of the video signal of the CM material determined to be not broadcastable to the attached information area of the video signal of the replacement CM material to be sent instead. After the addition, the video signal of the replacement CM material may be sent out. In this way, it is possible to easily grasp which CM material broadcast has been canceled by referring to the attached information area of the video signal of the replacement CM material.

  Next, an example of the flow of processing of the CM management apparatus 10 of the present embodiment will be described using the flowchart of FIG. 7.

  First, the relay unit 11 acquires the video signal of the CM material transmitted from the CM bank before being transmitted to the transmitting station (S10).

  Then, the determination unit 12 acquires CM material identification information included in the attached information area of the video signal of the CM material acquired by the relay unit 11 in S10 (S11). Then, the determination unit 12 determines whether or not to broadcast the CM material specified by the acquired CM material identification information (S12).

  If the determination unit 12 determines that the broadcast is possible (Yes in S13), the replacement unit 13 processes so that the video signal of the CM material is transmitted to the transmission station (S14). For example, the replacing unit 13 outputs the video signal of the CM material to a predetermined processing unit. Thereafter, the video signal of the CM material transmitted from the replacement unit 13 is subjected to multiplexing processing with other signals, and the like. Thereafter, the video signal is transmitted to the transmitting station. Then, it is transmitted as a broadcast wave from the transmitting station.

  On the other hand, when the determination unit 12 determines that broadcasting is not possible (No in S13), the replacing unit 13 processes so that the video signal of the replacement CM material is transmitted to the transmitting station instead of the video signal of the CM material. To do (S15). For example, the replacement unit 13 outputs a video signal of replacement CM material to a predetermined processing unit. Thereafter, the video signal of the replacement CM material transmitted from the replacement unit 13 is multiplexed with another signal, and the like. Thereafter, the video signal is transmitted to the transmitting station. Then, it is transmitted as a broadcast wave from the transmitting station.

  According to the present embodiment described above, after sending from the CM bank and before sending it to the transmitting station, it is judged whether the CM material sent from the CM bank can be broadcasted at that timing. Can. Then, when the broadcast is possible, the CM material can be broadcast as it is, and when the broadcast can not be performed, another replacement CM material can be broadcast. As described above, according to the present embodiment, the check near the water near the broadcast timing is realized. As a result, it is possible to more effectively reduce the inconvenience that the CM material is broadcasted at undesirable timings.

  Also, in order to determine whether or not to broadcast, it is necessary to identify the CM material sent from the CM bank. The CM management apparatus 10 according to the present embodiment realizes identification of CM material sent out from the CM bank using the attached information area of the video signal. According to the means, significant changes from the existing system can be avoided.

  Further, in the present embodiment, whether to broadcast the CM material can be determined based on the broadcast prohibition condition in which the broadcast of each CM material is prohibited. According to the present embodiment, by setting the conditions for prohibiting the broadcast for each CM material, it is possible to avoid the inconvenience that the CM material is broadcasted under the conditions for which the broadcast is prohibited.

Second Embodiment
In the first embodiment, an example has been described in which the determination unit 12 determines whether or not to broadcast the CM material based on the broadcast prohibition condition. The determination unit 12 of the present embodiment is different in that it determines whether or not to broadcast the CM material based on the broadcast permission condition (the condition under which the broadcast of each CM material is permitted) in addition to or instead of the broadcast prohibition condition. The other configuration is the same as that of the first embodiment.

  An example of a functional block diagram of the CM management apparatus 10 of the present embodiment is shown in FIG. 3 as in the first embodiment. The configuration of the relay unit 11 is the same as that of the first embodiment.

  The determination unit 12 may determine whether to broadcast the CM material, for example, based on the broadcast permission condition in which the broadcast of each CM material is permitted.

  For example, the determination unit 12 may hold in advance the CM-specific broadcast permission condition information as shown in FIG. In the per-CM broadcast permission condition information shown in FIG. 8, the material group, the broadcast condition ID, and the material code are associated with each other.

  In the column of material groups, information for identifying a plurality of material groups is described. Each material group is associated with one or more material codes (CM material identification information). That is, each material group includes one or more CM materials.

  When a plurality of material codes are associated with one material group, conditions under which broadcasting of each CM material is permitted are associated with each of the plurality of material codes.

  In the case of the illustrated example, condition values (cases A to C) are associated with each of a plurality of material codes included in the material group "AAAA". For example, in the case A, broadcasting of the CM material of the material code "1234-567890" is permitted, and in the case of case B, the broadcasting of the CM material of the material code "1234-567891" is permitted, and the case C When it corresponds to, it means that the broadcast of the CM material of the material code "1234-567892" is permitted.

  Further, in the case of the example of the figure, identification information (broadcast permission condition ID) of a broadcast permission condition for determining which condition value is associated with a material group to which a plurality of material codes are associated.

  In the example of FIG. 8, in the material group “AAAA”, which condition value (cases A to C) corresponds to is determined based on the broadcast permission condition of the broadcast permission condition ID “XX”. In the material group “BBBB”, which condition value (cases A to D) corresponds to is determined based on the broadcast permission condition of the broadcast permission condition ID “YY”.

  For example, the determination unit 12 may hold broadcast permission condition value information as shown in FIG. In the broadcast permission condition value information, a condition value is associated with each of the broadcast permission condition IDs. Although A to D are described as values corresponding to cases A to D in the drawing, the present invention is not limited thereto.

  The value of each of the broadcast permission conditions indicated by the broadcast permission condition value information is determined in accordance with the broadcast permission condition information as shown in FIG. 10, and is updated by the updating unit (not shown).

  In the broadcast permission condition information shown in FIG. 10, a broadcast permission condition ID, a name, and values corresponding to the respective condition values (cases A to D, etc.) are associated with one another. The names are for the purpose of enabling persons to easily grasp each of the broadcast permission conditions.

  For example, the broadcast permission condition ID “XX” has a condition value determined based on the weather. If it is sunny, the condition value "case A" is determined, if it is rain, the condition value "case B" is determined, otherwise the condition value "case C" is determined.

  The broadcast permission condition ID “YY” has a condition value determined based on the outcome of the team A. In the case of winning, the condition value "case A" is determined, and in the case of losing the condition value "case B" is determined. In the case of a tie, the condition value "case C" is determined. Case D "is determined.

  For example, on the basis of the broadcast permission condition information (see FIG. 10), the operator sets the latest condition value of each of the broadcast permission conditions at a predetermined timing (eg, once a day at a predetermined time, a predetermined time a plurality of times a day). The condition value determined for each of the broadcasting permission conditions may be determined and input to the updating unit. Then, the updating unit may update the broadcast permission condition value information (see FIG. 9) according to the input condition value.

  In addition, the updating unit determines the latest condition value of each of the broadcasting permission conditions at a predetermined timing (eg, once a day at a predetermined time, a predetermined time a plurality of times a day), and permits the broadcasting according to the determined condition values. Condition value information (see FIG. 9) may be updated.

  In the case of the example, the update unit acquires the latest information for determining the condition value of each of the broadcast permission conditions at a predetermined timing (eg, once a day at a predetermined time, a predetermined time a plurality of times a day) Do.

  The information for determining the condition value of each of the broadcast permission conditions differs depending on the contents of the broadcast permission conditions. In the case of the broadcast permission condition of the broadcast permission condition ID “XX” in FIG. 10, for example, the content of the current weather, the content of the latest weather forecast on the current day, and the like become information for determination. In the case of the broadcast permission condition of the broadcast permission condition ID "YY" in FIG. 10, for example, the game result of the previous day of team A, the game result of the day, etc. become information for determination.

  The updating unit may obtain these pieces of information from, for example, a server that provides such information. In addition, the operator may input such information to the updating unit.

  When acquiring the information for determination, the updating unit determines the condition value of each of the broadcast permission conditions based on the information and the broadcast permission condition information (see FIG. 10). Then, the updating unit updates the broadcast permission condition value information (see FIG. 9) in accordance with the determined condition value.

  The determination unit 12 determines whether or not broadcasting of each CM material at that timing can be performed based on, for example, the per-CM broadcast permission condition information illustrated in FIG. 8 and the broadcast permission condition value information illustrated in FIG.

  For example, when the judgment unit 12 acquires CM material identification information included in the attached information area of the video signal of the CM material acquired by the relay unit 11, the judgment unit 12 refers to the broadcast permission condition information for each CM shown in FIG. It is determined whether or not is associated.

  If the CM material is not correlated, the determination unit 12 determines that the CM material is broadcastable. On the other hand, when it is associated, the determination unit 12 refers to the broadcast permission condition value information shown in FIG. 9 and acquires the condition value of the associated broadcast permission condition.

  If the condition value corresponds to the CM material, the determination unit 12 determines that the CM material is broadcastable. On the other hand, when the condition value does not correspond to the CM material, the determination unit 12 determines that the CM material can not be broadcasted. Then, the determination unit 12 determines, as the replacement CM material, the CM material corresponding to the condition value acquired from the broadcast permission condition value information in the material group to which the CM material determined to be non-broadcasting belongs.

  For example, it is assumed that the CM material identification information (material code) included in the attached information area of the video signal of the CM material acquired by the relay unit 11 is “1234-567891”. Referring to the per-CM broadcast permission condition information shown in FIG. 8, the broadcast condition ID “XX” is associated with the CM material. For this reason, the determination unit 12 refers to the broadcast permission condition value information shown in FIG. 9 and acquires the condition value of the associated broadcast permission condition, that is, “case A”.

  The acquired condition value “case A” is different from the value “case B” corresponding to the CM material identification information (material code) “1234-567891”. For this reason, the determination unit 12 determines that the broadcast of the CM material at the corresponding timing is not possible. Then, the determination unit 12 replaces the CM material of the CM material identification information (material code) “1234-567890”, which belongs to the material group “AAAA” to which the CM material belongs, and corresponds to the condition value “case A”. Determined as a material.

  As another example, it is assumed that CM material identification information (material code) included in the attached information area of the video signal of the CM material acquired by the relay unit 11 is "1234-567899". Referring to the per-CM broadcast permission condition information illustrated in FIG. 8, the CM material does not correspond to the broadcast permission condition. Therefore, the determination unit 12 determines that the broadcast of the CM material at the corresponding timing is possible.

  The determination unit 12 can also determine whether to broadcast the CM material, using the broadcast prohibition condition described in the first embodiment and the broadcast permission condition described in the present embodiment. In this case, if it is determined that the broadcast is possible based on the broadcast permission condition and if it is determined that the broadcast is possible based on the broadcast prohibition condition, the determination unit 12 may determine that the CM material is broadcastable. Then, if it is determined that the broadcast is not possible based on at least one of the broadcast permission condition and the broadcast prohibition condition, the CM material may be determined to be not broadcastable.

  In the case of the example, the determination unit 12 may perform the determination based on the broadcast prohibition condition also on the replacement CM material determined as described above based on the broadcast permission condition. Then, when it is determined that the broadcast is not possible, a CM material that can be broadcast at any timing prepared in advance may be determined as a new replacement CM material.

  An example of the process flow of the CM management apparatus 10 of the present embodiment is the same as that of the first embodiment.

  According to the present embodiment described above, the same effects as those of the first embodiment can be realized.

  Further, in the present embodiment, whether to broadcast the CM material can be determined based on the broadcast permission condition in which the broadcast of each CM material is permitted. According to the present embodiment, by defining the conditions for permitting the broadcast for each CM material, it is possible to broadcast the CM material only under the conditions for which the broadcast is prohibited.

  Further, by combining the broadcast prohibition condition and the broadcast permission condition, it is preferable to increase the variation of the broadcast restriction of the CM material.

Hereinafter, an example of a reference form is added.
1. Relay means for acquiring a video signal of CM material sent from a CM (commercial message) bank before being sent to a transmitting station;
A determination unit that acquires CM material identification information included in an attached information area of the video signal of the CM material acquired by the relay unit, and determines whether to broadcast the CM material identified by the CM material identification information;
If the determination means determines that broadcasting is possible, the video signal of the CM material is processed to be transmitted to the transmitting station, and if the determination means determines that broadcasting is not possible, the video signal of the CM material is changed to Replacement means for processing so that a video signal of replacement CM material is transmitted to the transmission station;
CM management device having.
2. In the CM management device described in 1,
The CM management apparatus, wherein the CM material identification information is included in the attached information area of the video signal at the beginning of the CM material.
3. In the CM management device described in 1 or 2,
The replacement means is determined to be unable to broadcast in the attached information area of the video signal of the replacement CM material when processing is performed so that the video signal of the replacement CM material is transmitted to the transmission station. A CM management apparatus that processes so that the CM material identification information of CM material is included.
4. In the CM management device according to any one of 1 to 3,
The CM management apparatus, wherein the determination means determines whether to broadcast the CM material based on a broadcast prohibition condition in which broadcasting of each of the CM materials is prohibited.
5. In the CM management device according to any one of 1 to 4,
The CM management apparatus, wherein the determination means determines whether to broadcast the CM material based on a broadcast permission condition in which the broadcast of each of the CM materials is permitted.
6. The computer is
A relay step of acquiring a video signal of CM material sent from a CM bank before being sent to a transmitting station;
A determination step of acquiring CM material identification information included in an attached information area of the video signal of the CM material acquired in the relay step, and determining whether to broadcast the CM material identified by the CM material identification information;
If it is determined that broadcasting is possible in the determination step, the video signal of the CM material is processed to be transmitted to the transmitting station, and if it is determined that broadcasting is not possible in the determination step, the video signal of the CM material is selected. And a replacement step of processing so that a video signal of replacement CM material is transmitted to the transmission station.
CM management method to carry out.
6-2. In the CM management method described in 6,
The CM management method in which the CM material identification information is included in the attached information area of the video signal at the beginning of the CM material.
6-3. In the CM management method described in 6 or 6-2,
In the replacement process, when processing is performed so that the video signal of the replacement CM material is transmitted to the transmission station, the broadcast information is determined not to be broadcast in the attached information area of the video signal of the replacement CM material. A CM management method for processing so that the CM material identification information of CM material is included.
6-4. In the CM management method according to any one of 6 to 6-3,
In the determination step, a CM management method of determining whether to broadcast the CM material based on a broadcast prohibition condition in which broadcasting of each of the CM materials is prohibited.
6-5. In the CM management method according to any one of 6 to 6-4,
In the determination step, a CM management method of determining whether to broadcast the CM material based on a broadcast permission condition in which the broadcast of each CM material is permitted.
7. Computer,
Relay means for acquiring a video signal of CM material sent from a CM bank before being sent to a transmission station;
Judgment means for acquiring CM material identification information included in the attached information area of the video signal of the CM material acquired by the relay means, and determining whether or not the CM material specified by the CM material identification information can be broadcasted
If the determination means determines that broadcasting is possible, the video signal of the CM material is processed to be transmitted to the transmitting station, and if the determination means determines that broadcasting is not possible, the video signal of the CM material is changed to Replacement means for processing so that a video signal of replacement CM material is transmitted to the transmission station,
Program to function as.
7-2. In the program described in 7,
The CM material identification information is a program included in the attached information area of the video signal at the beginning of the CM material.
7-3. In the program described in 7 or 7-2,
When processing is performed such that the video signal of the replacement CM material is transmitted to the transmission station in the replacement means, the broadcast information is determined not to be broadcast in the attached information area of the video signal of the replacement CM material. A program for processing to include the CM material identification information of CM material.
7-4. In the program according to any one of 7 to 7-3,
The program which makes the judgment means judge the propriety of the broadcast of the CM material based on the broadcast prohibition condition in which the broadcast of each CM material is prohibited.
7-5. In the program according to any one of 7 to 7-4,
The program which makes the judgment means judge the propriety of the broadcast of the CM material based on the broadcast permission condition in which the broadcast of each CM material is permitted.

1A CPU
2A RAM
3A ROM
4A display control unit 5A display 6A operation reception unit 7A operation unit 8A communication unit 9A auxiliary storage device 10A bus 10 CM management apparatus 11 relay unit 12 determination unit 13 replacement unit

Claims (10)

Relay means for acquiring a video signal of CM material sent from a CM (commercial message) bank before being sent to a transmitting station;
A determination unit that acquires CM material identification information included in an attached information area of the video signal of the CM material acquired by the relay unit, and determines whether to broadcast the CM material identified by the CM material identification information;
If the determination means determines that broadcasting is possible, the video signal of the CM material is processed to be transmitted to the transmitting station, and if the determination means determines that broadcasting is not possible, the video signal of the CM material is changed to Replacement means for processing so that a video signal of replacement CM material is transmitted to the transmission station;
I have a,
CM management device installed in the same broadcast station as the CM bank . Relay means for acquiring the video signal of the CM material sent from the CM bank before being sent to the transmitting station;
A determination unit that acquires CM material identification information included in an attached information area of the video signal of the CM material acquired by the relay unit, and determines whether to broadcast the CM material identified by the CM material identification information;
If the determination means determines that broadcasting is possible, the video signal of the CM material is processed to be transmitted to the transmitting station, and if the determination means determines that broadcasting is not possible, the video signal of the CM material is changed to Replacement means for processing so that a video signal of replacement CM material is transmitted to the transmission station;
I have a,
CM management device managed by the same broadcast station as the CM bank . In the CM management device according to claim 1 or 2 ,
The CM management apparatus, wherein the CM material identification information is included in the attached information area of the video signal at the beginning of the CM material. The CM management apparatus according to any one of claims 1 to 3 .
The replacement means is determined to be unable to broadcast in the attached information area of the video signal of the replacement CM material when processing is performed so that the video signal of the replacement CM material is transmitted to the transmission station. A CM management apparatus that processes so that the CM material identification information of CM material is included. In the CM management apparatus according to any one of claims 1 to 4 ,
The CM management apparatus, wherein the determination means determines whether to broadcast the CM material based on a broadcast prohibition condition in which broadcasting of each of the CM materials is prohibited. In the CM management apparatus according to any one of claims 1 to 5 ,
The CM management apparatus, wherein the determination means determines whether to broadcast the CM material based on a broadcast permission condition in which the broadcast of each of the CM materials is permitted. A computer installed in the same broadcast station as the CM bank is
A relay step of acquiring before being sent to the video signal of the CM material sent from the CM bank transmitting station,
A determination step of acquiring CM material identification information included in an attached information area of the video signal of the CM material acquired in the relay step, and determining whether to broadcast the CM material identified by the CM material identification information;
If it is determined that broadcasting is possible in the determination step, the video signal of the CM material is processed to be transmitted to the transmitting station, and if it is determined that broadcasting is not possible in the determination step, the video signal of the CM material is selected. And a replacement step of processing so that a video signal of replacement CM material is transmitted to the transmission station.
CM management method to carry out. A computer managed by the same broadcast station as CM Bank is
A relay step of acquiring before being sent to the video signal of the CM material sent from the CM bank transmitting station,
A determination step of acquiring CM material identification information included in an attached information area of the video signal of the CM material acquired in the relay step, and determining whether to broadcast the CM material identified by the CM material identification information;
If it is determined that broadcasting is possible in the determination step, the video signal of the CM material is processed to be transmitted to the transmitting station, and if it is determined that broadcasting is not possible in the determination step, the video signal of the CM material is selected. And a replacement step of processing so that a video signal of replacement CM material is transmitted to the transmission station.
CM management method to carry out. A computer installed in the same broadcast station as the CM bank ,
Relay means for obtaining prior to transmitting the video signal of the CM material sent from the CM bank transmitting station,
Judgment means for acquiring CM material identification information included in the attached information area of the video signal of the CM material acquired by the relay means, and determining whether or not the CM material specified by the CM material identification information can be broadcasted
If the determination means determines that broadcasting is possible, the video signal of the CM material is processed to be transmitted to the transmitting station, and if the determination means determines that broadcasting is not possible, the video signal of the CM material is changed to Replacement means for processing so that a video signal of replacement CM material is transmitted to the transmission station,
Program to function as. A computer managed by the same broadcast station as CM Bank ,
Relay means for obtaining prior to transmitting the video signal of the CM material sent from the CM bank transmitting station,
Judgment means for acquiring CM material identification information included in the attached information area of the video signal of the CM material acquired by the relay means, and determining whether or not the CM material specified by the CM material identification information can be broadcasted
If the determination means determines that broadcasting is possible, the video signal of the CM material is processed to be transmitted to the transmitting station, and if the determination means determines that broadcasting is not possible, the video signal of the CM material is changed to Replacement means for processing so that a video signal of replacement CM material is transmitted to the transmission station,
Program to function as.

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