JP6517388B1 - INFORMATION DISPLAY PROGRAM, INFORMATION DISPLAY DEVICE, INFORMATION DISPLAY METHOD, AND DELIVERY DEVICE - Google Patents

Abstract

It is possible to improve the appeal effect of information related to content. An information display program according to the present application includes an acquisition procedure for acquiring a plurality of objects related to advertisements on a computer, and an object arranged and displayed in a display area of a predetermined web content in accordance with an operation of a user. And causing the computer to execute a display control procedure to add [Selected figure] Figure 1

Description

  The present invention relates to an information display program, an information display device, an information display method, and a distribution device.

  In recent years, with the rapid spread of the Internet, information distribution via the Internet has been actively performed. For example, when the first content is arranged and displayed in a predetermined display area arranged in the web content, and the user selects the first content, the first content is gradually selected as the second content from the selected position. The technology to change into is known.

JP, 2017-59129, A

  However, in the above-mentioned prior art, there are cases where the appealing effect of the information related to the content is not necessarily high. For example, in the above-mentioned prior art, when the user who is interested in the first content selects the first content, the first content is changed to the second content, so that the user appeals for the information that the user is interested in Sometimes the effect is not always high.

  The present application has been made in view of the above, and an object of the present invention is to provide an information display program, an information display device, an information display method, and a distribution device which improve the appeal effect of information related to content.

  An information display program according to the present application includes an acquisition procedure for acquiring a plurality of objects related to advertisements to a computer, and a display for adding an object to be displayed by arranging in a display area of a predetermined web content according to the user's operation. Have the computer execute the control procedure.

  According to one aspect of the embodiment, it is possible to provide an information display program, an information display device, an information display method, and a distribution device that improve the appeal effect of information related to content.

FIG. 1 is a diagram illustrating an example of display processing performed by the terminal device according to the embodiment. FIG. 2 is a diagram illustrating an example of processing of displaying different advertising targets by the terminal device. FIG. 3 is a diagram showing an example of the configuration of the distribution system according to the embodiment. FIG. 4 is a diagram showing an exemplary configuration of an advertisement distribution server according to the embodiment. FIG. 5 is a diagram showing an example of information stored in the advertisement database according to the embodiment. FIG. 6 is a diagram showing an example of the configuration of the content distribution server according to the embodiment. FIG. 7 is a diagram illustrating an exemplary configuration of a terminal device according to the embodiment. FIG. 8 is a flowchart illustrating an example of the flow of display processing performed by the terminal device according to the embodiment. FIG. 9 is a diagram illustrating an example of a hardware configuration.

  Hereinafter, an information display program, an information display device, an information display method, and a mode for implementing a distribution device according to the present application (hereinafter, referred to as “embodiment”) will be described in detail with reference to the drawings. Note that the information display program, the information display device, the information display method, and the distribution device according to the present application are not limited by this embodiment. Moreover, the same code | symbol is attached | subjected to the same site | part in the following each embodiment, and the overlapping description is abbreviate | omitted.

[Embodiment]
[1. Example of terminal device]
First, an example of display processing executed by the terminal device 100 which is an example of the information display device will be described with reference to FIGS. 1 and 2. In the following description, an example of processing for displaying the content C20 together with the web content C10 will be described when the distribution of the web content C10 which is the web content and the content C20 is accepted as the display processing executed by the terminal device 100. .

  In the following description, it is a reference position when displaying web content C10 and content C20 on the screen, and when displaying web content C10 and content C20, the end arranged on the top of the screen is Described as the upper end of the web content C10 and the content C20. Further, among the ends generated when displaying the web content C10 and the content C20 on the screen, the end arranged on the lowermost side on the screen is described as the lower end of the web content C10 and the content C20.

  In the following description, the direction in which the upper end of the web content C10 or the content C20 is displayed is referred to as the screen upward direction on the screen of the terminal device 100, and the lower end of the web content C10 or the content C20 is displayed on the screen The direction to be displayed is referred to as the screen downward direction. In addition, on the screen of the terminal device 100, the direction in which the left end of the web content C10 or the content C20 is displayed is referred to as the screen left direction, and the right end of the web content C10 or the content C20 is displayed on the screen. This direction is referred to as the screen right direction.

  FIG. 1 is a diagram illustrating an example of display processing performed by the terminal device according to the embodiment. In the example illustrated in FIG. 1, the display process performed by the terminal device 100 is described by being divided into the first state to the sixth state.

  The terminal device 100 is a smart device such as a smartphone or a tablet, and is a portable terminal device that can communicate with any server device via a wireless communication network such as 3G (Generation) or LTE (Long Term Evolution). . In addition, the terminal device 100 is a screen such as a liquid crystal display and has a screen having a touch panel function, and the user performs a tap operation, a slide operation, a scroll operation, etc. with a finger or a stylus, etc., web content C10 or content C20. Accept various operations for. In the following description, the operation performed on the area where web content C10 is displayed in the screen is described as the operation for web content C10, and the area on which content C20 is displayed in the screen. The operation performed in may be described as an operation on the content C20.

  Here, in the example illustrated in FIG. 1, the terminal device 100 has a rectangular screen. More specifically, the screen of the terminal device 100 has a vertically long screen whose length in the vertical direction is longer than the length in the horizontal direction. In the following description, although the terminal device 100 describes an example used in a state where the screen is vertically long, the embodiment is not limited to this, and is used in a state where the screen is horizontally long May be

  The web content C10 is, for example, a web page on which news, weather forecast, index and content of received e-mail, photo viewer, and other various contents are arranged, and HTML (Hyper Text Markup Language), XML (Extensible Markup Language), etc. It is a web page of the so-called portal site described in

  For example, the web content C10 is content in which the news, weather forecast, index and content of received e-mail, photo viewer, and other various contents are arranged in an independent tile shape, and each content arranged in a tile shape is operated or It is content that can be updated and the like. In addition, in the web content C10, a tile in which content related to an advertisement is arranged is inserted at any time. Note that the size, the arrangement position, and the number of the arranged tiles of the web content C10 may be automatically changed for each tile, or may be changed according to the user's operation. In addition, the web content C10 may include an input field for inputting a search keyword, a link to another web page, and the like.

  The web content C10 is a web page optimized for a smart device, and the display size in the lateral direction is the same as the display size in the lateral direction of the screen of the terminal device 100. In addition, the web content C10 is a web page (hereinafter referred to as portrait) web page whose display size in the vertical direction is longer than the display size in the vertical direction of the output unit 130 (see, for example, FIG. It is assumed that the content and the order of the content arranged in the tile are changed according to the attribute of the user of the terminal device 100, the content of the content arranged in the tile selected by the user, and the input search keyword.

  Further, the web content C10 is distributed by the content distribution server 30. For example, the terminal device 100 transmits a URL (Uniform Resource Locator) or the like to the content distribution server 30 which distributes the web content C10. In such a case, the content distribution server 30 distributes the web content C10.

  The content C20 is content different from the web content C10. For example, the display size in the horizontal direction is the same as the display size in the horizontal direction of the screen that the terminal device 100 has. Here, the content C20 is content including a plurality of objects O1 to O5. For example, the content C20 includes, as the objects O1 to O5, an object indicating the shape of a three-dimensional object (3D: 3 dimensions) (hereinafter, may be described as "3D model"). Such a 3D model can be realized by, for example, WebGL, Hyper Text Markup Language (HTML), JavaScript (registered trademark), or any other script or program that causes the terminal device 100 to draw the 3D model.

  Here, as the content C20, content having any content is applicable. For example, the content C20 is content related to an advertisement (hereinafter referred to as advertisement content). More specifically, the content C20 is content for transmitting information on a predetermined product, service, brand, company or other content to the user.

  Here, the advertisement content is not only a commercial or non-profit advertisement, but also recruitment of volunteers, public advertisement, notification to the public, a part of information concerning the web content C10, or any other content. That is, advertising content is not only content that includes so-called advertisement-related information but also makes the user interested and is included in information contained in the advertisement content or content related to the advertisement content (eg, landing page etc.) Images, moving images, characters, figures, symbols, hyperlinks, and any other content can be applied as long as the information to be notified widely. That is, any content can be applied as the advertisement content as long as the content is intended to cause the user to be more interested than the web content C10.

  For example, the content C20 includes a 3D model of a predetermined trade target, and a 3D model of a company logo. That is, the plurality of objects O1 to O5 included in the content C20 are objects related to advertisements. For example, in the example illustrated in FIG. 1, the content C20 includes objects O1 to O5 which are 3D models of a configuration target constituting a cheese burger to be an advertisement target. For example, object O1 is a 3D model of the lower part of the cheeseburger buns. Also, object O2 is a 3D model of cheeseburger's lettuce. Also, the object O3 is a 3D model of cheeseburger cheese. The object O4 is a 3D model of cheeseburger's patties. Also, the object O5 is a 3D model of the upper bun of the cheeseburger.

  That is, the content C20 is content C20 including a 3D model of a plurality of constituent articles constituting an advertisement object such as a transaction object or a company logo which the content C20 intends to propose to the user. More specifically, the content C20 is content including information for the terminal device 100 to draw each 3D model on the screen and an instruction for causing the terminal device 100 to draw the 3D model on the screen. is there.

  For example, the content distribution server 30 requests the advertisement distribution server 20 to distribute the content C20, and distributes, together with the web content C10, an acquisition command for operating the terminal device 100 to display the web content C10 (step S1). Note that such an acquisition command is realized by, for example, JavaScript (registered trademark) or Cascading Style Sheets (CSS) or the like included in the web content C10.

  In such a case, the terminal device 100 requests the advertisement distribution server 20 to distribute the content C20 according to the acquisition command distributed from the content distribution server 30 (step S2). As a result, the advertisement distribution server 20 distributes the content C20, which is a moving image, to the terminal device 100 (step S3). Then, the terminal device 100 displays the content C20 on the screen together with the web content C10.

[2-1. Outline of Display Process Executed by Terminal Device 100]
Here, the terminal device 100 executes the following display processing in order to improve the appeal effect of the information that the content C 20 has. First, the terminal device 100 acquires a plurality of objects related to an advertisement. Then, the terminal device 100 adds an object to be displayed by being arranged in the display area of the predetermined web content according to the operation of the user.

  For example, the terminal device 100 acquires, as an object, an object indicating the shape of a three-dimensional object, that is, content C20 including a 3D model. Then, when the user taps the area where the content C20 is displayed (that is, the display area of the web content C10), the terminal device 100 changes the object displayed by being arranged in the display area.

  For example, each time the user taps the content C20, the terminal device 100 increases the number of objects to be displayed among the objects O1 to O5 which are 3D models. Then, when the user taps the content C 20 a predetermined number of times, the terminal device 100 displays all of the objects O1 to O5. That is, the terminal device 100 displays an object configured by the objects O1 to O5, that is, an advertisement object.

  As described above, since the terminal device 100 sequentially displays the objects indicating the component articles to be advertised, it is possible to indicate to the user what component the advertisement target is composed of. As a result, the terminal device 100 can improve the advertising effect of the content C20, that is, the appealing effect of the information to be transmitted by the content C20, as a result of causing the user's interest in the advertisement target.

[2-1. Example of Display Process Executed by Terminal Device 100]
Hereinafter, an example of the display process will be described with reference to FIG. First, when the terminal device 100 receives the distribution of the web content C10 and the content C20, the terminal device 100 arranges the content C20 in a predetermined display area included in the web content C10, and as shown in the first state, the web content C10. And the content C20.

  The terminal device 100 scrolls the web content C10 upward on the screen when an upward scroll operation is performed to scroll the web content C10 downward from above the screen with the finger F10 of the user. As a result of such processing, as shown in the second state, the terminal device 100 displays the content C20 arranged in the display area.

  Here, the terminal device 100 displays only the object O1 among the objects O1 to O5 included in the content C20 on the screen, and rotates the object O1 within the screen. For example, the terminal device 100 virtually rotates the object O1 about an axis parallel to the screen. In addition, the terminal device 100 displays character information that proposes the user to perform a tap operation on the content C20, such as “Hamber! Tap!” Or the like. Such character information is included in the content C20.

  In addition, when the user's finger F10 taps the content C20, the terminal device 100 further displays the object O2 in addition to the object O1 as shown in the third state, and in the screen, as in the object O1. Rotate. More specifically, the terminal device 100 displays the object O2 which is a 3D model in a state of being virtually superimposed on the upper surface of the object O1 which is a 3D model.

  Further, when the user's finger F10 further taps the content C20, the terminal device 100 further displays the object O3 in addition to the objects O1 and O2 and rotates the screen within the screen, as shown in the fourth state. More specifically, the terminal device 100 displays the object O3 which is a 3D model in a state of being virtually superimposed on the upper surface of the object O2 which is a 3D model.

  Further, when the user's finger F10 further taps the content C20, the terminal device 100 is a 3D model in a state of being virtually superimposed on the upper surface of the object O3 which is a 3D model as shown in the fifth state. Further display an object O4. In addition, when the user's finger F10 further taps the content C20, the terminal device 100 is a 3D model in a state of being virtually superimposed on the upper surface of the object O4, which is a 3D model, as illustrated in a sixth state Further display an object O5. Further, the terminal device 100 displays a text such as “Cheese burger! 50 yen OFF” in place of the character string “Hamberga! Tap!”.

  As described above, the terminal device 100 adds, in a predetermined order, 3D models indicating components such as buns and patties that constitute a cheeseburger to be advertised. For example, the terminal device 100 steps the 3D model to be displayed until the 3D models of all the components constituting the cheeseburger are displayed in order from the 3D model indicating the components arranged below the cheeseburger. Add to That is, the terminal device 100 acquires a plurality of objects constituting a predetermined target, and sequentially adds the objects displayed in the display area until the predetermined target is displayed in the display area according to the operation of the user. Do. As a result of such processing, the terminal device 100 can indicate to the user what kind of component the advertisement target is made up of, and at the same time, gradually increase the component according to the user's operation. Since the information can be displayed, the appeal effect of the information possessed by the content C20 can be improved.

[2-2. About Content C20]
Here, the content C20 in which all the objects O1 to O5 are all displayed may be content that can be used as a coupon for advertisement indicated by the objects O1 to O5. In addition, when the user taps the content C20 in a state where all the objects O1 to O5 are displayed, the terminal device 100 may display a coupon of an advertisement target configured of the objects O1 to O5, and the coupon You may display a landing page to download the.

  Moreover, the terminal device 100 may display the landing page regarding the advertisement object comprised by the objects O1-O5, when the user taps the content C20 in the state in which all the objects O1-O5 were displayed. For example, the terminal device 100 may display web content indicating details of the advertising target configured by the objects O1 to O5, such as the price of the advertising target and details of components.

  Further, objects O1 to O5 shown in FIG. 1 are 3D models of components constituting a cheese burger to be advertised. However, when such combinations of components are changed, different advertising targets may be able to be represented. For example, when the objects O1, O4, and O5 are combined, it is considered that not a cheese burger but a hamburger can be represented as an advertisement target.

  Therefore, the terminal device 100 may change the advertisement target displayed as the content C20 by changing the combination of the objects to be displayed. For example, the terminal device 100 may acquire a plurality of objects constituting different targets, and display a plurality of objects constituting a predetermined target on the display area according to the operation. More specifically, the terminal device 100 randomly selects a target to be displayed from targets configured by a plurality of objects, and displays a plurality of objects configuring the selected target in the display area according to the operation. Good.

  For example, FIG. 2 is a diagram illustrating an example of a process in which the terminal device displays different advertising targets. In the example illustrated in FIG. 2, the terminal device 100 uses the objects O1 to O5 illustrated in FIG. 1 to display a double cheese burger as an advertisement target different from the cheese burger in the first to sixth states. It divided into and described. In the example illustrated in FIG. 2, the description of the finger F <b> 10 of the user tapping the screen is omitted.

For example, the terminal device 100 includes, together with the objects O1 to O5, information indicating components "O1, O2, O3, O4, O5" constituting the cheese burger, and components "O1, O2, O3 constituting the double cheese burger". , O.sub.4, O.sub.3, O.sub.4, and O.sub.5 "are obtained. In such a case, the terminal device 100 selects which of the cheese burger and the double cheese burger is to be displayed. Then, for example, when the cheese burger is selected as the display target, the terminal device 100 sequentially displays the objects O1 to O5 indicating the cheese burger in the display mode shown in FIG.

  On the other hand, when the double cheese burger is selected as the display target, the terminal device 100 displays the objects O1 to O5 in the display mode shown in FIG. For example, as shown in the first state, the terminal device 100 displays the object O1 and virtually rotates the object O1 together with the character string "Hamberga! Tap!". Also, when the user taps the content C20, the terminal device 100 displays the object C2 as shown in the second state. Furthermore, each time the user taps the content C20, the terminal device 100 sequentially displays the object O3 and the object O4 as shown in the third state.

  Here, in the example illustrated in FIG. 1, the terminal device 100 displays the content O5 when the user taps the content C20 after the objects O1 to O4 are displayed. On the other hand, in the example illustrated in FIG. 2, when the user taps the content C20 in the third state, the terminal device 100 further displays the second object O3 as illustrated in the fourth state. In addition, when the user taps the content C20 in the fourth state, the terminal device 100 further displays the second object O3 as illustrated in the fourth state. Then, when the user taps the content C20 in the fifth state, the terminal device 100 further displays the object O5 as shown in the sixth state, and unlike the sixth state shown in FIG. 1, The text "Double cheese burger! 80 yen OFF" is displayed. That is, the terminal device 100 sequentially displays objects, and then displays a character string.

  As described above, the terminal device 100 acquires the content C20 including the objects O1 to O5 which are 3D models of components constituting a plurality of advertisement targets. Then, the terminal device 100 selects which of the plurality of advertisement objects that can be configured by the objects O1 to O5 to be displayed, and configures the selected advertisement object according to the user's operation. , Objects O1 to O5 are displayed. In addition, the terminal device 100 displays the character string indicating the advertisement object after displaying the objects indicating all the components constituting the selected advertisement object.

  As a result of such processing, for example, the terminal device 100 displays the content C20 without knowing what kind of advertisement object appears, and as a result of causing the user's interest in the content C20, the information that the content C20 has The appealing effect of can be improved. In addition, the terminal device 100 selects which of the three or more advertising targets, such as a hamburger, a cheese burger, and a double cheese burger, to display the advertising target, and configures the selected advertising target. May be displayed. In addition, the terminal device 100 is not limited to a hamburger or a cheeseburger, and may display a plurality of pieces of content configuring any plurality of advertising targets.

[2-3. About selection of advertisement object]
Here, the terminal device 100 may select an advertisement target to be displayed by an arbitrary method. For example, the terminal device 100 may select an advertisement target based on various attributes such as demographic attributes such as gender and age of the user to whom the content C 20 is to be distributed, and psychographic attributes such as tastes of taste etc. Good. That is, the terminal device 100 may select an advertisement target to be displayed from among a plurality of advertisement targets that can be configured by an object included in the content C20 using an arbitrary method.

  Further, the terminal device 100 may exclude the displayed advertisement target from the selection targets among the plurality of advertisement targets to be title targets. That is, the terminal device 100 may select an advertisement target other than the displayed advertisement target, and display a plurality of objects constituting the selected target in the display area according to the operation. Here, the terminal device 100 may determine that the advertisement target is displayed in response to the display of the object constituting the advertisement target, and a predetermined object or a predetermined one of the objects constituting the advertisement target may be displayed. When the number of objects is displayed, it may be determined that the advertisement target is displayed.

  For example, as shown in FIG. 1, the terminal device 100 displays the objects O1 to O5 so as to constitute a cheese burger, and then the user performs an update operation of the web content C10, or the display is performed by a scroll operation. When the area has moved to the outside of the screen, the display of the cheese burger is canceled and the content C20 in which only the object O1 is arranged is displayed in the display area. That is, when the content C20 moves to the outside of the screen, the terminal device 100 changes the display mode of the content C20 to the initial mode. Then, when the user taps the content C20 again, the terminal device 100 may display the objects O1 to O5 so as to configure not a cheese burger but a double cheese burger as illustrated in FIG.

  In addition, the terminal device 100 may select the advertisement targets to be configured in a predetermined order. For example, the terminal device 100 may display a cheese burger when the content C20 is displayed for the first time, and may display a double cheese burger when the content C20 is displayed again. In addition to the process described above, for example, the terminal device 100 may select an advertisement target to be displayed with a predetermined probability. For example, the terminal device 100 may set the probability of selecting an advertisement target having a high coupon discount rate to be lower than that of other advertisement targets.

[2-4. About landing page]
In addition, the terminal device 100 may display, as the content C20, content for displaying a predetermined landing page or coupon when selected. In addition, the terminal device 100 may display different content as a landing page according to the object displayed when selected. For example, when the user taps the content C20 in a state where all the objects making up the cheeseburger are displayed, the terminal device 100 displays a coupon for the cheeseburger and a content for introducing the item description of the cheeseburger. indicate. On the other hand, when the user taps the content C20 in a state where all the objects constituting the double cheese burger are displayed, the terminal device 100 introduces the double cheese burger coupon and the item description of the double cheese burger Content may be displayed.

[2-5. Display mode of object]
Here, the terminal device 100 may display any object other than the 3D model as long as objects constituting an object indicating an advertisement target are sequentially displayed. For example, the terminal device 100 may acquire and display a character string such as “double cheese burger! 80 yen OFF” as an object. In addition, the terminal device 100 may display an image obtained by dividing an advertisement target into a plurality of areas as an object. The terminal device 100 may also display a plurality of objects of different types. For example, the terminal device 100 may display the 3D model as the second object after displaying the image as the first object.

  Also, the terminal device 100 may change the object to another object in the screen. For example, the terminal device 100 may gradually change the object indicating the first advertisement target to an object indicating the second advertisement target. At this time, the terminal device 100 may gradually change the color, size, shape, etc. of the object. Such a change can be realized, for example, by techniques such as morphing. Further, the terminal device 100 may change the model of the configuration target that configures the first advertisement target to the model of the configuration target that configures the second advertisement target.

  Further, the terminal device 100 may delete the object in accordance with the operation of the user. For example, after the terminal device 100 displays the object O4, if the user taps the content C20, the object O4 is deleted, and if the user taps the content C20 again, the object O4 and the object O5 are The objects O4, O3, O4, and O5 may be displayed simultaneously.

  Also, the terminal device 100 may display the object in an operable manner. For example, when the user performs a slide operation on the content C20, the terminal device 100 may rotate the objects O1 to O5 in the slid direction. In addition to rotation, the terminal device 100 may perform enlargement, reduction, movement of the object, lighting, change of the gaze point, and the like.

  Also, when displaying a new object, the terminal device 100 may display the object in any manner. For example, the terminal device 100 may display a new object in such a manner that the terminal device 100 moves from the upper side of the screen to a predetermined position. That is, even when the terminal device 100 adds an object according to the operation of the user, the terminal device 100 displays the object in such a manner as to move from outside the screen area where the content C20 is arranged to a predetermined position such as the screen area. Good.

[2-6. About user operation]
Here, the terminal device 100 may add an object to be displayed according to any operation as long as the operation is performed by the user. For example, the terminal device 100 may add an object to be displayed when tapping is performed on the area where the web content C10 is displayed. Also, for example, the terminal device 100 may display a button or the like for adding content separately from the content C20, and may add an object to be displayed each time the user selects the button.

  Furthermore, the terminal device 100 adds an object to be displayed according to various actions performed by the user on the terminal device 100, such as when the user issues a predetermined keyword or shakes the terminal device. You may For example, the terminal device 100 specifies the state of the terminal device 100 or the state around the terminal device 100 using a microphone or various sensors, and when the specified state satisfies a predetermined condition, the user can use the terminal device It is estimated that a predetermined action has been performed on 100. Then, when it is estimated that the user has performed a predetermined action on the terminal device 100, the terminal device 100 may execute the various types of processing described above, such as addition, deletion, modification of an object, and the like.

[2-7. About the execution subject]
In addition, although description is abbreviate | omitted above, the terminal device 100 can implement | achieve the display process mentioned above by arbitrary methods. For example, the terminal device 100 may realize the above-described display process by downloading in advance an application that causes the terminal device 100 to execute the above-described display process and activating the application at an arbitrary timing.

  The terminal device 100 also receives the distribution of control information that causes a general-purpose program such as a web browser to execute the above-described display processing simultaneously with the distribution of the web content C10 and the content C20. Then, the terminal device 100 may perform the display processing described above according to the control information.

  In addition, the terminal device 100 may acquire, as control information, an application that implements the display processing described above or an application itself that implements the display processing described above, in accordance with the control information described above. For example, the terminal device 100 downloads an application for realizing the above-described display processing according to the user's operation, and installs the application in the own device. When activated, the application acquires the web content C10 and the content C20 according to the operation from the user, and controls the terminal device 100 to realize the display process described above. Here, the application may receive the distribution of control information in order to realize the display processing described above, and may be included in the application program in advance.

[3. Configuration of delivery system]
Hereinafter, the terminal device 100 etc. which implement | achieve the above-mentioned display process are demonstrated. First, the configuration of the distribution system 1 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram showing an example of the configuration of the distribution system according to the embodiment. As shown in FIG. 3, the distribution system 1 includes a terminal device 100, an advertiser terminal 10, an advertisement distribution server 20, and a content distribution server 30. The terminal device 100, the advertiser terminal 10, the advertisement distribution server 20, and the content distribution server 30 are communicably connected by wire or wireless via the network N. The distribution system 1 illustrated in FIG. 3 may include a plurality of terminal devices 100, a plurality of advertiser terminals 10, a plurality of advertisement distribution servers 20, and a plurality of content distribution servers 30. Good.

  The terminal device 100 acquires the web content C10 from the content distribution server 30 according to the operation by the user, and in the case where the web content C10 includes an acquisition command requesting acquisition of the content C20, the content C20 serves as an advertisement distribution server Get from 20. When the terminal device 100 receives the distribution of control information for realizing the above-described display processing from the advertisement distribution server 20, the terminal device 100 operates according to the control information to realize the display processing.

  The advertiser terminal 10 is an information processing apparatus used by an advertiser. For example, the advertiser terminal 10 is a desktop PC, a notebook PC, a tablet terminal, a mobile phone, a PDA, or the like. The advertiser terminal 10 submits the advertisement to the advertisement distribution server 20 as advertisement content such as the content C20 according to the operation by the advertiser. For example, the advertiser terminal 10 submits the content C20 to the advertisement distribution server 20 as the advertisement content.

  In addition, the advertiser terminal 10 displays, as the content C20, 3D models of a plurality of constituent elements constituting an advertisement target, a character string displayed when any 3D model is displayed, and all 3D models. The advertisement delivery server 20 is submitted with a character string displayed at the same time, a URL (Uniform Resource Locator) for acquiring a landing page, and the like. For example, the advertiser registers the content C20 via the advertiser terminal 10.

  Also, an advertiser may request an agency to submit advertisement content. In this case, it is the agency that submits the advertisement content to the advertisement distribution server 20. In the following, the expression "advertiser" is a concept including not only the advertiser but also the agency, and the expression "advertiser terminal" means the agency device used by the agency as well as the advertiser terminal 10. It is an included concept.

  The advertisement distribution server 20 is a server device that distributes advertisement content submitted from the advertiser terminal 10. For example, when the advertisement delivery server 20 receives a delivery request for advertisement content from the terminal device 100, the advertisement delivery server 20 performs matching between the user and the advertisement content from the location of the terminal device 100, the attribute of the user, etc. The advertisement content is distributed to the terminal device 100. Further, the advertisement distribution server 20 distributes control information for realizing the display processing described above to the terminal device 100 together with the content C20 which is the advertisement content. This control information is described, for example, by a script language such as JavaScript (registered trademark) or CSS.

  The content distribution server 30 is a web server or the like that distributes the web content C10 to the terminal device 100. For example, the content distribution server 30 may be a portal site, a news site, an auction site, a weather forecast site, a shopping site, a finance (stock price) site, a route search site, a map providing site, a travel site, a restaurant introduction site, a web blog, etc. Web content C10 in which various pieces of related information are arranged in a tile form is distributed to terminal device 100. The content distribution server 30 may be a server that distributes web pages such as portal sites in which various types of information are arranged.

  Here, the web content C <b> 10 distributed by the content distribution server 30 includes an acquisition command instructing acquisition of the advertising content from the advertising distribution server 20. For example, in the HTML file or the like forming the web content C10, the URL of the advertisement distribution server 20 and various scripts for acquiring the advertisement content and arranging and displaying it in the display area are described as an acquisition command. In this case, the terminal device 100 acquires the content C20 from the advertisement distribution server 20 as the advertisement content by accessing the URL described in the HTML file or the like.

  The various data distributed from the content distribution server 30 to the terminal device 100 are actually HTML files and images forming a web page, moving images displayed together with the web content C10, and the like. The display area may be described as a predetermined display area in an HTML file or the like forming the web content C10, and may be distributed as one of the tiles, for example. As described above, when the display area is distributed as one of the tiles, an acquisition command for acquiring the advertisement content to be displayed in the display area is distributed to the terminal device 100 along with the distribution of the display area portion. .

[4. Configuration of Advertisement Distribution Server]
Next, the configuration of the advertisement distribution server 20 according to the embodiment will be described with reference to FIG. FIG. 4 is a diagram showing an exemplary configuration of an advertisement distribution server according to the embodiment. As shown in FIG. 4, the advertisement distribution server 20 includes a communication unit 21, a storage unit 22, and a control unit 23.

  The communication unit 21 is realized by, for example, a network interface card (NIC). The communication unit 21 is connected to the network N in a wired or wireless manner, and transmits and receives information to and from the terminal device 100, the advertiser terminal 10, and the content distribution server 30.

  The storage unit 22 is realized by, for example, a semiconductor memory device such as a random access memory (RAM) or a flash memory, or a storage device such as a hard disk or an optical disk. In addition, the storage unit 22 stores an advertisement database 24 which is a database in which various information related to advertisement content submitted from the advertiser terminal 10 is stored.

  Here, FIG. 5 is a diagram showing an example of information stored in the advertisement database according to the embodiment. In the example shown in FIG. 5, the advertisement database 24 has items such as an advertiser ID, advertisement content, the number of impressions, the number of guaranteed impressions, and a consideration. In addition, the advertisement database 24 may further store information such as information for matching content with a user, and information such as CTR (Click Through Rate).

  The “advertiser ID” indicates identification information for identifying the advertiser or the advertiser terminal 10. “Advertisement content” indicates content submitted from the advertiser terminal 10, that is, content related to an advertisement such as content C20 (models O1 to O5). Although FIG. 5 shows an example in which conceptual information such as "C20" is stored in "advertisement content", actually, a URL where an individual object for transmitting common information to the user is located Or, file path names etc. indicating these storage locations are stored.

  In the advertisement database 24, as the advertisement content, in addition to the content C20, a display instruction for instructing the execution of the display processing described above is registered. Such display instructions include, for example, at which position the content C20 is arranged and displayed, and in what order and at what position the objects O1 to O5 included in the content C20 are displayed Information indicating whether to add, delete, or change an object to be displayed when an operation is performed is included for each advertisement target configured by the object. In addition, as for the display instruction | indication mentioned above, when an advertiser registers advertising content, arbitrary settings shall be performed by the advertiser.

  "Impression count" indicates the number of times the ad content has been displayed. More specifically, the "number of impressions" indicates the number of times the content C20 is displayed, the number of times the content C20 is reproduced, and the like. Also, “the number of guaranteed impressions” indicates the number of times the advertising content is guaranteed for the consideration. In addition, “Consideration” indicates a reward to be paid from the advertiser when the advertisement content is displayed for the “impression guaranteed number”. That is, the advertisement distribution server 20 is a server that distributes the content related to the advertisement in an impression guarantee type.

  That is, FIG. 5 shows an example in which the advertiser identified by the advertiser ID “B10” submits the content C20 (objects O1 to O5) as the advertisement content. Further, in FIG. 5, an example in which the number of impressions of the content C20 is “10000”, the number of guaranteed impressions is “20000”, and the charge amount when the content C20 is displayed for the number of guaranteed impressions is “aaa” It shows.

  In addition, in the case of distributing the content relating to the advertisement in a pay-per-click format, which is charged each time the advertisement content is selected, the number of times the content is selected and the charge amount when the content is selected Etc. are registered. In addition, when the advertisement content is selected in a bid format when the distribution request is received, and the selected advertisement content is to be distributed, the advertisement database 24 is an advertisement charge set by the advertiser as a reward per one impression. Bid prices, CTR, etc. are registered.

  Returning to FIG. 4, the description will be continued. The control unit 23 is realized, for example, by a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like, and various programs stored in the storage device inside the advertisement distribution server 20 are executed using the RAM as a work area. Be done. Further, the control unit 23 is realized by, for example, an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As shown in FIG. 4, the control unit 23 includes a submission reception unit 25, a request reception unit 26, an advertisement selection unit 27, and a distribution unit 28, and functions and functions of the information processing described below. Realize or execute. The internal configuration of the control unit 23 is not limited to the configuration illustrated in FIG. 4, and may be another configuration as long as it performs the information processing described later. Further, the connection relationship of each processing unit included in the control unit 23 is not limited to the connection relationship illustrated in FIG. 7, and may be another connection relationship.

  The submission accepting unit 25 accepts, from the advertiser terminal 10, the submission of a content C20 which is advertisement content and a display instruction from the advertiser terminal 10 together with the designation of the consideration. In this case, the submission reception unit 25 registers the content C 20, the display instruction, the advertiser ID, and the value of the received consideration in the advertisement database 24 in association with each other.

  The request receiving unit 26 receives an advertisement content acquisition request from the terminal device 100. For example, the request receiving unit 26 receives an HTTP request as an advertisement content acquisition request.

  The advertisement selection unit 27 selects advertisement content of a distribution candidate from the advertisement database 24 when the request reception unit 26 receives an acquisition request for advertisement content. For example, based on the position of the terminal device 100 and the attribute of the user, the advertisement selecting unit 27 performs matching of advertisement content to be distributed from advertisement content registered in the advertisement database 24.

  In such matching, advertisement content is selected such that the number of impressions is greater than the guaranteed number of impressions. For example, the advertisement selecting unit 27 preferentially selects advertisement content with the largest difference between the guaranteed number of impressions and the number of impressions. Note that the advertisement selection unit 27 may preferentially select advertisement content having a high bid price or CTR, or advertisement content having a high bid price and CTR.

  Further, when the web page is a search page, the advertisement selection unit 27 may use an advertisement distribution method called a search interlocking advertisement that extracts advertisement content that matches a search keyword specified in the search page. In addition, the advertisement selection unit 27 may use an advertisement distribution technique called targeting distribution that extracts advertisement content matching the attribute information (such as psychographic attribute and demographic attribute) of the user. Thereafter, the advertisement selection unit 27 outputs the advertisement content selected as the distribution target to the distribution unit 28.

  The distribution unit 28 distributes control information to the terminal device 100 together with the advertisement content selected by the advertisement selection unit 27. Specifically, when the distribution unit 28 receives the advertisement content selected by the advertisement selection unit 27, the distribution unit 28 extracts a display instruction included in the received advertisement content. Then, the distribution unit 28 generates control information for causing the terminal device 100 to execute display processing of the content indicated by the extracted display instruction. Thereafter, the distribution unit 28 distributes the generated control information and the advertisement content to the terminal device 100.

[5. Configuration of content distribution server]
Next, the configuration of the content distribution server 30 according to the embodiment will be described with reference to FIG. FIG. 6 is a diagram showing an example of the configuration of the content distribution server according to the embodiment. As shown in FIG. 6, the content distribution server 30 includes a communication unit 31, a content storage unit 32, and a control unit 33.

  The communication unit 31 is realized by, for example, an NIC or the like. The communication unit 31 is connected to the network N in a wired or wireless manner, and transmits and receives information to and from the terminal device 100 and the advertisement distribution server 20.

  The content storage unit 32 is realized by, for example, a semiconductor memory device such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. Then, the content storage unit 32 stores a web page which is an example of the content. For example, the content storage unit 32 stores an HTML file forming a web page, and still images and moving images displayed on the web page.

  The control unit 33 is realized, for example, by executing various programs (corresponding to an example of a distribution program) stored in a storage device inside the content distribution server 30 by using a RAM as a work area by a CPU, an MPU, or the like. . Further, the control unit 33 is realized by, for example, an integrated circuit such as an ASIC or an FPGA.

  As shown in FIG. 6, the control unit 33 includes a receiving unit 34 and a distribution unit 35, and implements or executes the function and action of the information processing described below. The internal configuration of the control unit 33 is not limited to the configuration illustrated in FIG. 6, and may be another configuration as long as the configuration performs information processing described later. Moreover, the connection relation of each processing unit included in the control unit 33 is not limited to the connection relation illustrated in FIG. 6, and may be another connection relation.

  The receiving unit 34 receives an acquisition request for a web page from the terminal device 100. For example, the receiving unit 34 receives an HTTP request as a web page acquisition request.

  The distribution unit 35 distributes the web page to the terminal device 100 when the reception unit 34 receives the acquisition request of the web page. Specifically, the distribution unit 35 acquires the acquisition request target web page from the content storage unit 32 from the content storage unit 32, and distributes the acquired web page to the terminal device 100. In such a case, when the terminal device 100 receives the web content C10, the terminal device 100 transmits a distribution request for the advertisement content to the advertisement distribution server 20, and displays the received advertisement content as a response. Then, the terminal device 100 executes display processing for changing the advertising content in accordance with the operation of the user.

[6. Configuration of terminal device]
Next, the configuration of the terminal device 100 according to the embodiment will be described with reference to FIG. FIG. 7 is a diagram illustrating an exemplary configuration of a terminal device according to the embodiment. As shown in FIG. 7, the terminal device 100 includes a communication unit 110, an input unit 120, an output unit 130, a physical sensor 140, and a control unit 150.

  The communication unit 110 is realized by, for example, an NIC or the like. The communication unit 110 is connected to the network N in a wired or wireless manner, and transmits and receives information to and from the advertisement distribution server 20 and the content distribution server 30.

  The input unit 120 is an input device that receives various operations from the user. For example, the input unit 120 is realized by a keyboard, a mouse, an operation key, and the like. The output unit 130 is a display device for displaying various information, that is, a screen. For example, the output unit 130 is realized by a liquid crystal display or the like. When a touch panel is adopted for the terminal device 100, the input unit 120 and the output unit 130 are integrated. In the following description, the output unit 130 may be described as a screen.

  The physical sensor 140 is a sensor that detects the physical state of the terminal device 100. For example, the physical sensor 140 is a gyro sensor that measures the inclination of the terminal device 100 in the three axial directions. In addition, the physical sensor 140 is not limited to a gyro sensor, For example, arbitrary sensors, such as an acceleration sensor, a temperature sensor, a volume sensor, a brightness sensor, are applicable.

  The control unit 150 is realized, for example, by executing various programs (corresponding to an example of an information display program) stored in a storage device inside the terminal device 100 by using a RAM as a work area by a CPU, an MPU, or the like. . For example, the various programs correspond to application programs called web browsers. Further, the control unit 150 is realized by, for example, an integrated circuit such as an ASIC or an FPGA.

  As shown in FIG. 7, the control unit 150 includes a request unit 151, an operation control unit 152, and a display processing unit 153, and implements or executes the function and action of the information processing described below. Note that the internal configuration of the control unit 150 is not limited to the configuration shown in FIG. 7, and may be another configuration as long as it performs the information processing described later. Moreover, the connection relation of each processing unit included in the control unit 150 is not limited to the connection relation illustrated in FIG. 10, and may be another connection relation.

  When the request unit 151 receives the URL of the web content C10 from the operation control unit 152, the request unit 151 transmits, to the content distribution server 30, a request for acquiring the web content C10 indicated by the received URL. Further, when the web content C10 received from the content distribution server 30 includes an acquisition command, the request unit 151 transmits an advertisement content acquisition request to the advertisement distribution server 20.

  The operation control unit 152 executes various controls in accordance with the user's operation received via the input unit 120. For example, when the user performs a display operation of the web content C10 on the input unit 120, the operation control unit 152 outputs the URL of the web content C10 to be displayed to the request unit 151. In addition, the operation control unit 152 outputs, to the display processing unit 153, the content of the user's operation such as a scroll operation or a tap operation received via the input unit 120.

  The display processing unit 153 displays the received web page and the advertisement content on the output unit 130, and executes the display processing described above. For example, the display processing unit 153 causes the control unit 150 to execute an acquisition command distributed with the web content C10 and control information distributed with the advertisement content, as shown in FIG. The unit operates as the unit 155 and the display control unit 156 to execute display processing. The acquisition unit 154, the display unit 155, and the display control unit 156 are realized, for example, by a CPU, an MPU, or the like that executes control information using a RAM as a work area.

  The acquisition unit 154 acquires the web content C10 and the content C20. For example, the acquisition unit 154 is a plurality of objects O1 to O5 related to advertisement, that is, a plurality of objects constituting an advertisement target, and indicating the shape of a three-dimensional object which is a component constituting the advertisement target. To obtain content C20 including In addition, the acquisition unit 154 may acquire a plurality of objects that constitute different advertising targets.

  The display unit 155 displays each content. More specifically, the display unit 155 displays the web content C10 and the content C20 on the screen under the control of the display control unit 156, and at a predetermined timing, among the objects O1 to O5 included in the content C20, Change the displayed objects. For example, the display unit 155 displays the web content C10 and the content C20 in the display mode shown in FIG. 1 and FIG. 2 according to the control of the display control unit 156.

  The display control unit 156 realizes display processing by controlling the display mode of the web content C10 and the content C20 by the display unit 155. Here, the display control unit 156 implements the above-described display processing in accordance with various scripts and the like for displaying an object according to the display instruction set by the advertiser.

  For example, the display control unit 156 adds an object to be displayed by being arranged in the display area of the predetermined web content in accordance with the operation of the user. For example, when the display control unit 156 receives, from the operation control unit 152, a notification that the user has tapped the content C20, the display control unit 156 additionally displays the object O2 on the screen in addition to the object O1.

  Further, the display control unit 156 sequentially adds, in a predetermined order, objects to be displayed by being arranged in the display area according to the user's operation. In addition, the display control unit 156 sequentially adds the objects displayed in the display area until the predetermined target is displayed in the display area according to the operation of the user. In addition, the display control unit 156 causes the display area to display a plurality of objects constituting a predetermined target in accordance with the operation. For example, the display control unit 156 displays the objects to be displayed, for example, the objects O1 to O5 constituting the cheese burger to be advertised, in the order of the object O1, the object O2, the object O3, the object O4, and the object O5.

  In addition, the display control unit 156 randomly selects a target to be displayed from targets configured by a plurality of objects, and displays a plurality of objects configuring the selected target on the display area according to the operation. For example, the display control unit 156 selects a target to be displayed from among targets configured by a plurality of objects according to the attribute of the user, and displays a plurality of objects configuring the selected target in the display area according to the operation. Let Further, for example, the display control unit 156 selects a target other than the displayed targets among the targets, and displays a plurality of objects constituting the selected target on the display area according to the operation.

  For example, in the case where a hamburger, a cheeseburger, and a double cheeseburger exist as advertisement targets configured by the objects O1 to O5 included in the content C20, the display control unit 156 displays the attribute of the user and the advertisement target presented to the user. The advertisement target to be displayed is selected based on the history of and other various parameters. Then, each time the user taps the content C20, the display control unit 156 sequentially displays a plurality of objects constituting the selected advertisement target in a predetermined order.

  When the display control unit 156 adds an object to be displayed in the display area according to the operation of the user, the display control unit 156 may move the object to be added from the outside of the display area to a predetermined position in the display area. For example, the display control unit 156 may add an object in response to the 3D model constituting the hamburger falling sequentially from the top of the screen.

  Moreover, the display control part 156 may display a target coupon on a display area, when all the objects which comprise a target are displayed. For example, when all the objects constituting the advertisement target are displayed, the display control unit 156 causes the display area to display a character string indicating that the content C 20 can be used as a coupon for purchasing the advertisement target. Alternatively, delivery of coupons or delivery of landing pages available as coupons may be performed.

  In addition, the display control unit 156 may rotate the object in the display area. In addition, the display control unit 156 may gradually change the shape of the object displayed in the display area to the shape of another object in accordance with the operation of the user. For example, when the user further taps the content C20 after the display control unit 156 displays all the objects constituting the cheese burger, the 3D model constituting the cheese burger constituting a double cheese burger is displayed. It may be converted to

[7. Processing Flow of Terminal Device 100]
Next, the procedure of the display process performed by the terminal device 100 that has executed the control information will be described using FIG. 8. FIG. 8 is a flowchart illustrating an example of the flow of display processing performed by the terminal device according to the embodiment.

  In the example illustrated in FIG. 8, the objects O1 to O5 included in the content C20 are described as a 3D model, and an example in which a web page is distributed as the web content C10 is described.

  For example, the terminal device 100 requests the content distribution server 30 to distribute the web page according to the user operation, and receives the web page from the content distribution server 30 (step S101). In such a case, the terminal device 100 displays the entire web page screen (step S102). Then, when the acquisition command is included in the distributed web page, the terminal device 100 transmits a request (distribution request) such as the content C20 to the advertisement distribution server 20 (step S103).

  Here, the terminal device 100 determines whether or not a plurality of 3D models have been received as the content C20 (step S104). When the terminal device 100 determines that all the 3D models have not been received (step S104: No), the terminal device 100 executes step S104 again.

  When all the 3D models have been received (step S104: Yes), the terminal device 100 arranges and displays a predetermined 3D model of the display area (step S105). Subsequently, the terminal device 100 determines whether a tap operation has been performed on the display area (step S106), and when a tap operation has been performed (step S106: Yes), adds a 3D model to be displayed (step S106) S107).

  Subsequently, the terminal device 100 determines whether all the 3D models to be displayed, that is, all the 3D models of components constituting the advertisement target selected as the display target have been displayed (step S108), When all the 3D models are displayed (step S108: Yes), a coupon for advertisement is displayed (step S109).

  Subsequently, the terminal device 100 determines whether a page transition operation to change the web page to be displayed has been performed (step S110), and if it has been performed (step S110: Yes), the page to be displayed is transitioned. (Step S111), the process ends. In addition, when the page transition operation is not performed (step S110: No), the terminal device 100 executes step S106. In addition, when the tap operation is not performed (step S106: No), the terminal device 100 executes step S110. Furthermore, when all the 3D models are not displayed (step S108), the terminal device 100 executes step S106.

[8. Modified example]
In the above, an example of the display process by the terminal device 100 has been described using the display modes illustrated in FIGS. 1 and 2. However, the embodiments are not limited to this. Hereinafter, the modification of the display process which the terminal device 100 performs is demonstrated. In addition, although the display process demonstrated below is implement | achieved by the process which the acquisition part 154, the display part 155, and the display control part 156 exhibit, for example, embodiment is not limited to this.

[8-1. About content]
For example, the terminal device 100 may display other content (hereinafter, referred to as “content C10”) instead of the web content C10. Also, the content C20 is not limited to the content related to the advertisement. For example, the terminal device 100 may display arbitrary content C10 to C20 including a character string other than an advertisement, a pattern, an image, a moving image, and the like by the display processing described above. Further, the terminal device 100 may display content C10 to C20 including a game or the like, and may display content C10 to C20 including a so-called playable advertisement. In addition, the terminal device 100 may display the content C10 to C20 including audio. Note that character strings, patterns, images, moving images, games, sounds, and the like included in the content C10 to C20 are not limited to those related to advertisements.

  In addition, when displaying the content C10 which is the game content instead of the web content C10, the terminal device 100 may display auxiliary content such as a game menu or a tutorial as the content C20. The terminal device 100 may execute the display processing described above when displaying a web page in an interactive format created by a technology such as flash or CSS at the time of game execution.

  The terminal device 100 may display the content C20 together with the content of SNS (Social Networking Service), the screen of the messenger application, the screen of the camera application, and any other content, and may execute the display processing described above. In addition to the web content C10, the terminal device 100 may display any content, such as a game, a map, a music reproduction screen, and a video reproduction screen.

  Also, the content C20 may be distributed by the same server as the server distributing the web content C10, or may be distributed from different servers. That is, when the above-described display process is performed, any mode can be adopted as the mode of the process of distributing the web content C10 and the content C20.

[8-2. Control information]
The terminal device 100 described above executes the display processing described above using the control information that the advertisement distribution server 20 distributes with the content C20. However, the embodiments are not limited to this. For example, the terminal device 100 receives the control information described above from the content distribution server 30 together with the web content C10, and receives a control instruction together with the content C20 from the advertisement distribution server 20. Then, the terminal device 100 may execute the control information received from the content distribution server 30, and may execute the display process according to the received control instruction.

  In addition, the terminal device 100 may realize the above-described processing by downloading in advance an application that causes the terminal device 100 to execute the above-described display process and the like, and executing the application.

[8-3. Device configuration〕
In the above embodiment, the distribution system 1 includes the advertisement distribution server 20 and the content distribution server 30, but the advertisement distribution server 20 and the content distribution server 30 are formed as one device. It is also good. In this case, the advertisement distribution server 20 illustrated in FIG. 4 includes, for example, the content storage unit 32, the reception unit 34, and the distribution unit 35 illustrated in FIG. Then, when the advertisement distribution server 20 receives an acquisition request for a web page from the terminal device 100, the advertisement distribution server 20 distributes a web page not including an acquisition command to the terminal device 100 together with the advertisement content.

  In the above embodiment, the content C20 is distributed from the advertisement distribution server 20 to the terminal device 100. However, the content distribution server 30 may acquire the content C20 from the advertisement distribution server 20. In this case, the request receiving unit 26 of the advertisement distribution server 20 receives an acquisition request for the content C20 from the content distribution server 30. Further, the advertisement distribution server 20 distributes the content C20 to the content distribution server 30. In addition, the content distribution server 30 may distribute the web page not including the acquisition command to the terminal device 100 together with the content C20 acquired from the advertisement distribution server 20, and may realize the display processing described above.

[8-4. About log]
Here, the terminal device 100 may take various logs related to the content C20. For example, the terminal device 100 determines whether the content C20 is displayed, whether the objects O1 to O5 included in the content C20 are displayed, which object among the objects O1 to O5 is displayed, or the objects O1 to O5 Of which advertisement targets are selected and displayed, whether all objects that constitute the advertisement targets have been displayed, and what operation the user performs when any objects are displayed You may take a log indicating whether you have done or if a coupon or landing page has been displayed.

  The terminal device 100 may also measure the number of times the content C20 and the objects O1 to O5 are displayed. In addition, the terminal device 100 may acquire a log indicating whether the content C20 is displayed a plurality of times or an operation to change the advertisement target has been performed. For example, in the terminal device 100, after all the objects constituting the advertisement target are displayed, the screen is updated, etc., and the user performs another advertisement target, such as displaying the object again from the initial state. You may acquire the log which shows whether it displayed or it estimated that it was estimated that the coupon for other advertisement object was desired. The terminal device 100 may also acquire a log indicating the user's operation on the object.

  For example, when the user ends the display of the web content C10 from the initial display without performing the upward scroll operation from the initial display, the terminal device 100 may acquire a log indicating that the content C20 is not displayed. On the other hand, when the content C20 is displayed in the screen, the terminal device 100 may take a log indicating that the user taps the content C20, etc., and the user taps the content C20. After that, if the scroll operation is performed on the web content C10 and then the content C20 is not displayed, a log may be taken to indicate that the user is not interested in the content C20.

  The log acquired by the terminal device 100 in this manner is useful for updating the number of impressions of the content C 20 and the CTR, charging processing for displaying the content C 20 and the like, reporting an advertising effect to an advertiser, and the like. For example, when the user taps the content C20 as a result of the display processing, it is predicted that the user has shown an interest in the content C20. When the display time of the content C20 is long or when 3D models of all the components constituting the advertisement target are displayed, it is predicted that the user has a stronger interest in the content C20.

  Therefore, the user has an interest in the content C20 for the number of times of display of the content C20 and the objects O1 to O5, display time, playback time, logs indicating changes in display mode, logs indicating contents of various operations, etc. It can be an indicator of whether or not Further, the number of times the advertisement target has been changed by one access, the number of times of operation, the number of times of displaying each of the objects O1 to O5, and the like can be indicators indicating the user's awareness of the advertisement.

  Therefore, the advertisement distribution server 20 may update the number of impressions, change the billing amount, and the like by using each acquired log. For example, the advertisement distribution server 20 may change the billing amount according to the number of times of display of the content C 20 or the objects O 1 to O 5, the display time, the operation content, and the like.

  Also, the log acquired by the terminal device 100 may be used to change the content arranged on the landing page. For example, while acquiring the same landing page, the terminal device 100 may change the content to be arranged on the landing page based on the history of the advertisement target displayed until the landing page is displayed.

[8-5. Terminal device operation record]
Further, the terminal device 100 described above may transmit, to the advertisement distribution server 20, a record indicating how much the user has operated the terminal device 100 in the display mode described above. Specifically, the terminal device 100 determines the content and the number of scroll operations when the content C20 is displayed, the user's selection operation, the position where the user has selected the content C20, and the number of reproduction operations and stop operations. Record.

  In addition, the terminal device 100 transmits a calling operation (for example, to the SNS from the terminal device 100 about information specifying the content C20 such as the number of times of scroll operation, the number of times reloaded, the content of the display process described above, or the content of the content C20. And the like, and various operations performed by the user on the terminal device 100 can also be recorded. Then, the terminal device 100 transmits information related to the operation history to the advertisement distribution server 20.

  In such a case, the advertisement distribution server 20 counts information on the operation history distributed from the terminal device 100, and further acquires information analyzed about the information. For example, for the case where the content C 20 is distributed together with the control information and the case where the content C 20 is not distributed, the advertisement distribution server 20 may use the number of scroll operations, the number of times display processing has been performed, the type of landing page displayed or the landing page. It acquires information such as the type of content placed, and indicators of advertising effectiveness such as CTR. Further, the advertisement distribution server 20 acquires information indicating the displayed object, the displayed advertisement target, the selected advertisement target, and the like.

  Here, the history of the operation performed on the web content C10 when the content C20 is distributed together with the control information can be an index indicating an advertising effect. That is, in the web content C10 in which the content C20 accompanied by the control information according to the embodiment is displayed, the content C20 is displayed by the operation of the user, the display mode is changed, or the landing page of the content C20 is displayed In addition to the above, the operation history itself indicating how much the user has operated the web content C10 (that is, how much the user changed the display mode of the screen) is to the content C20 of the user. It can be said that it is an indicator that shows interest.

  For example, the advertisement distribution server 20 involves the control information according to the embodiment by comparing the contents of the scroll operation, the number of times of the scroll operation, the number of taps, the displayed advertisement object, the number of times the display is returned to the initial state, etc. When the content C20 is displayed, it is possible to provide information that the content C20 is to widely convey, that is, an index indicating how much an interest in an advertisement is generated.

  Therefore, the advertisement distribution server 20 transmits the information related to the operation history of the terminal device 100 to the advertiser terminal 10, thereby generating a report indicating an index of advertising effectiveness to the web content C10 on which the content C20 according to the embodiment is displayed. be able to. Note that the advertisement distribution server 20 may transmit, to the advertiser terminal 10, information and a log related to the operation history of the terminal device 100 as it is.

  Thereby, the advertisement distribution server 20 can show the usefulness of the display mode of the content C20 accompanied by the control information according to the embodiment in the terminal device 100 to the advertiser.

[8-6. Other]
Further, among the processes described in the above embodiment, all or part of the process described as being automatically performed may be manually performed, or the process described as being manually performed. All or part of them can be performed automatically by known methods. In addition, information including processing procedures, specific names, various data and parameters shown in the above-mentioned documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each figure is not limited to the illustrated information.

  Further, each component of each device illustrated is functionally conceptual, and does not necessarily have to be physically configured as illustrated. That is, the specific form of the distribution and integration of each device is not limited to the illustrated one, and all or a part thereof may be functionally or physically dispersed in any unit depending on various loads, usage conditions, etc. It can be integrated and configured.

  Moreover, it is possible to combine suitably each embodiment mentioned above in the range which does not contradict process content.

[8-7. program〕
The terminal device 100 according to the embodiment described above is realized by, for example, a computer 1000 having a configuration as shown in FIG. FIG. 9 is a diagram illustrating an example of a hardware configuration. The computer 1000 is connected to an output device 1010 and an input device 1020, and a form in which an arithmetic device 1030, a primary storage device 1040, a secondary storage device 1050, an output IF (Interface) 1060, an input IF 1070, and a network IF 1080 are connected by a bus 1090. Have.

  The arithmetic unit 1030 operates based on a program stored in the primary storage unit 1040 or the secondary storage unit 1050, a program read from the input unit 1020, etc., and executes various processing. The primary storage device 1040 is a memory device, such as a RAM, temporarily storing data used by the computing device 1030 for various operations. The secondary storage device 1050 is a storage device in which data used by the arithmetic device 1030 for various calculations and various databases are registered, and is realized by a ROM (Read Only Memory), an HDD, a flash memory or the like.

  The output IF 1060 is an interface for transmitting information to be output to an output device 1010 that outputs various types of information such as a monitor and a printer. For example, USB (Universal Serial Bus), DVI (Digital Visual Interface), or the like It is realized by a connector of a standard such as HDMI (High Definition Multimedia Interface). The input IF 1070 is an interface for receiving information from various input devices 1020 such as a mouse, a keyboard, and a scanner, and is realized by, for example, USB or the like.

  The input device 1020 may be, for example, an optical recording medium such as a compact disc (CD), a digital versatile disc (DVD), a phase change rewritable disc (PD), a magneto-optical recording medium such as a magneto-optical disc (MO), or a tape. It may be a device that reads information from a medium, a magnetic recording medium, a semiconductor memory, or the like. The input device 1020 may also be an external storage medium such as a USB memory.

  The network IF 1080 receives data from another device via the network N and sends it to the computing device 1030, and transmits data generated by the computing device 1030 via the network N to the other device.

  The arithmetic device 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070. For example, the processing unit 1030 loads a program from the input unit 1020 or the secondary storage unit 1050 onto the primary storage unit 1040 and executes the loaded program.

  For example, when the computer 1000 functions as the terminal device 100, the computing device 1030 of the computer 1000 implements the function of the control unit 150 by executing the program loaded onto the primary storage device 1040.

[9. effect〕
As described above, the terminal device 100 acquires the plurality of objects O1 to O5 related to the advertisement, and in accordance with the operation of the user, the objects O1 to O5 arranged and displayed in the display area of the predetermined web content C10. Add Therefore, the terminal device 100 can improve the appealing effect of the information related to the content C20 as a result of causing the user to be interested in the content C20 including the objects O1 to O5.

  Also, for example, the terminal device 100 sequentially adds the objects O1 to O5 arranged and displayed in the display area in a predetermined order according to the operation of the user. In addition, for example, the terminal device 100 acquires a plurality of objects O1 to O5 constituting a predetermined target, and displays them in the display area until the predetermined target is displayed in the display area according to the operation of the user. Objects O1 to O5 are sequentially added. Therefore, the terminal device 100 can cause the user's interest in the advertisement target indicated by the objects O1 to O5.

  In addition, the terminal device 100 acquires a plurality of objects O1 to O5 configuring different targets, and displays a plurality of objects O1 to O5 configuring a predetermined target on the display area according to an operation. For example, the terminal device 100 randomly selects a target to be displayed from the targets configured by the plurality of objects O1 to O5, and displays the plurality of objects O1 to O5 configuring the selected target in the display area according to the operation. . Also, for example, the terminal device 100 selects a target to be displayed from the targets configured by the plurality of objects O1 to O5 according to the attribute of the user, and the plurality of objects O1 configuring the selected target according to the operation. Display O5 in the display area. Further, the terminal device 100 selects a target other than the displayed targets among the targets, and displays a plurality of objects O1 to O5 constituting the selected target in the display area according to the operation. As a result, the terminal device 100 can improve the appealing effect of the information related to the content C20 as a result of causing the user's interest in what kind of advertisement target is displayed.

  Moreover, the terminal device 100 displays the coupon of the object on a display area, when all the objects O1-O5 which comprise an object are displayed. Therefore, the terminal device 100 can cause the user's interest in the advertisement target indicated by the objects O1 to O5.

  Further, the terminal device 100 acquires objects O1 to O5 indicating the shape of the three-dimensional object as the objects O1 to O5. The terminal device 100 also rotates the objects O1 to O5 in the display area. In addition, when the terminal device 100 adds the objects O1 to O5 displayed in the display area according to the operation of the user, the object O1 to O5 to be added is moved from the outside of the display area to a predetermined position in the display area Let Further, the terminal device 100 gradually changes the shapes of the objects O1 to O5 displayed in the display area to the shapes of the other objects O1 to O5 in accordance with the user's operation. As the operation, when the user taps the display area, the objects O1 to O5 arranged and displayed in the display area are changed. As described above, since the terminal device 100 displays the content C20 in various display modes, it is possible to improve the appeal effect of the information related to the content C20.

  Although some of the embodiments of the present application have been described above in detail based on the drawings, these are only examples, and various modifications can be made based on the knowledge of those skilled in the art, including the aspects described in the section of the description of the invention. It is possible to implement the invention in other improved forms.

  Also, the "section (module, unit)" described above can be read as "means" or "circuit". For example, the delivery unit can be read as delivery means or delivery circuit.

Reference Signs List 1 distribution system 10 advertiser terminal 20 advertisement distribution server 21, 31, 110 communication unit 22 storage unit 23, 33, 150 control unit 24 advertisement database 25 submission reception unit 26 request reception unit 27 advertisement selection unit 28 distribution unit 30 content distribution Server 32 Content storage unit 34 Reception unit 35 Distribution unit 100 Terminal device 120 Input unit 130 Output unit 140 Physical sensor 151 Request unit 152 Operation control unit 153 Display processing unit 154 Acquisition unit 155 Display unit 156 Display control unit

Claims (14)

A plurality of objects constituting each of a plurality of products to be advertised to the computer, a plurality of three-dimensional model showing the respective shapes of the object one or more of the objects constituting a plurality of different items as objects The acquisition procedure to acquire,
And a display control procedure for sequentially displaying a plurality of objects constituting one of the plurality of products in the display area of the predetermined web content in accordance with the operation of the user. Information display program. The information display program according to claim 1, wherein the display control procedure sequentially adds objects arranged and displayed in the display area in a predetermined order according to an operation of the user. Table示制control procedure, in response to operation of the user, until said object showing the shape of all the objects constituting the item to the display area is displayed, sequentially adding the objects displayed in the display area The information display program according to claim 1 or 2, characterized by Wherein the display control step, the selected plurality of any of the items from the item into a random, in response to the operation, that the display objects indicating the shapes of a plurality of objects constituting the product selected in the display region The information display program according to any one of claims 1 to 3, characterized in that The display control procedure selects any one of the plurality of products according to the attribute of the user, and according to the operation, an object indicating the shape of a plurality of objects constituting the selected product is selected. The information display program according to any one of claims 1 to 3, wherein the information display program is displayed in a display area. Wherein the display control step, of the plurality of items, select the items other than the displayed items, in response to the operation, displays an object indicating the shape of a plurality of objects constituting the product selected in the display region The information display program according to any one of claims 1 to 5 , characterized in that: 7. The display control procedure according to any one of claims 1 to 6 , wherein when an object indicating the shapes of all objects constituting the product is displayed, a coupon of the product is displayed in the display area. Information display program described in or one. The information display program according to any one of claims 1 to 7, wherein the display control procedure rotates the object in the display area. Said display control step, when adding an object to be displayed on the display area according to the operation of the user, moving the object to be added interest from Table示領outside to a predetermined position of the display region The information display program according to any one of claims 1 to 8, characterized by the above. Wherein the display control step, according to the operation of the user, the shape of the object displayed in the display area, one of claims 1 to 9, wherein the gradually changing to a shape of other objects The information display program described in any one. The display control procedure according to any one of claims 1 to 10 , wherein, when the user taps the display area, the display control procedure changes an object arranged and displayed in the display area. Information display program described in or one. A plurality of three-dimensional models indicating the shapes of a plurality of objects constituting each of a plurality of products to be advertised , the one or more objects representing a plurality of different items are acquired as an object Acquisition part,
And a display control unit configured to sequentially display a plurality of objects constituting one of the plurality of products in a display area of a predetermined web content in accordance with an operation of the user. Information display device. It is an information display method which an information display device performs, and
A plurality of three-dimensional models indicating the shapes of a plurality of objects constituting each of a plurality of products to be advertised , the one or more objects representing a plurality of different items are acquired as an object Acquisition process,
And a display control step of sequentially displaying a plurality of objects constituting any one of the plurality of products in a display area of a predetermined web content in accordance with an operation of the user. Information display method. A distribution unit that distributes control information to a terminal device that displays information on a screen;
The distribution unit distributes the control information to the terminal device.
A plurality of three-dimensional models indicating the shapes of a plurality of objects constituting each of a plurality of products to be advertised , the one or more objects representing a plurality of different items are acquired as an object Acquisition procedure,
The terminal device configured to execute a display control procedure of sequentially displaying a plurality of objects constituting one of the plurality of products in a display area of a predetermined web content in accordance with a user's operation; Control the
A delivery device characterized by

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