JP6487135B2 - Sales method at shopping site and server device for operating shopping site - Google Patents

Description

  The present invention relates to a shopping site on the Internet for registering a customer as a member and selling products on a plurality of product screens.

  Conventionally, in a shopping site using the Internet, generally, a common product screen is browsed for all customers. For example, in a large-scale shopping site such as Amazon (registered trademark), past browsing and consumption of customers In some cases, a trend or the like is analyzed, and a screen in which the display contents are partially different for each customer is automatically generated (see Patent Document 1, etc.). In addition, the member may be specified by login or cookie, and the display contents may be different or the product unit price may be different depending on the member dedicated screen or the member group dedicated screen.

JP 2003-091665 A

  However, even on a large-scale shopping site as described above, the display contents and the product unit price of the screen cannot be varied for each customer. That is, in order to display a plurality of guidance screens, product screens, and different product unit prices for each customer, it is necessary to set a very large number of screens, and the setting cost becomes enormous.

  Therefore, the present invention displays the item and unit price of the product on each of the product screens, and operates a conventional shopping site that sells the product, thereby suppressing the cost of transition to online shopping for stores and companies. It is an object of the present invention to provide a shopping site sales method and a server device capable of displaying different product screens for each customer and different product unit prices for each customer while reducing the cost.

In order to achieve the above object, according to the present invention, in a sales method at a shopping site for registering a customer as a member, displaying a product item and a unit price on each product screen, and selling the product, As a management procedure, display the store management screen on the seller terminal, accept the operations to define the member group, and to allow browsing for each member group for the predetermined guidance screen and product screen, and the member group guidance screen and product An operation for automatically configuring the screen and an operation for assigning each member to one of the member groups, setting as member group information, and ranking each of the members, and each of the ranks Accept the operation to set the unit price for each product item, set as member rank product unit price information, and select any member as a special member Accepting the operation and the operation for automatically configuring the guidance screen and the product screen for each special member by setting the browsing permission for each special member for the predetermined guidance screen and the product screen, and setting as special member information, Accept the operation to set the unit price for each product item for each special member, set it as product unit price information for each special member,
When the customer can be authenticated by the login process by the customer terminal, the member group of the member is specified, the member group guide screen and the product screen for which browsing permission is set for the member group are displayed, and the member rank While accepting the purchase operation of the product at the unit price set for the user, when the customer can be authenticated as a special member by the login process, the guidance screen and the product screen for each special member are displayed, and each special member is displayed. It accepts a purchase operation of a product at a product unit price of.
The predetermined product screen is arranged at the end of the tree structure starting from the guide screen, and the server device is a member of each screen constituting the tree structure from the seller terminal as the store management procedure. You may make it receive operation which sets the browsing permission for every group.

The product has first and second attributes, and the server device provides a display column for receiving a selection operation for each product on the product screen for member groups as the product sales procedure. The main display column arranged in the number of columns is displayed, and in the main display column, the first attribute section is arranged in each column of the first row, and the second attribute section is displayed in each column of the first column. And a display column of a product corresponding to the position of the column may be arranged in each remaining column.
A computer program according to the present invention causes a web server device to execute the Internet shopping method.

The present invention also provides a server device for registering a customer as a member, displaying a product item and a unit price on each of the product screens, and operating a shopping site for selling the product. An operation for displaying a screen to define a member group, an operation for automatically configuring a member group product screen by setting browsing permission for each member group for a predetermined guide screen and product screen, and each of the members An operation to belong to any one of the member groups is accepted, set as member group information, and an operation to rank each member and an operation to set a unit price for each product item for each rank are accepted. Set as member rank product unit price information, select any member as a special member, and review the predetermined guide screen and product screen for each special member. Accepting the operation to automatically configure the guidance screen and product screen for each special member by setting permission, special member information, accepting the operation to set the unit price for each product item for each special member, accepting special When a customer can be authenticated as a member by log-in processing using a customer terminal and a store management unit that is set as product unit price information for each member, the member group of the member is specified, and a member whose browsing permission is set for the member group While displaying the group guidance screen and the product screen and accepting the purchase operation of the product at the unit price set for the member rank, when the customer can be authenticated as a special member by the login process, A product sales department that displays a guide screen and a product screen, and accepts a product purchase operation at a product unit price for each special member. To.

The product has first and second attributes, and the product sales unit arranges display columns for receiving a selection operation for each product in a predetermined number of rows and columns on the product group product screen. The main display column, wherein the first attribute section is arranged in each column of the first row, the second attribute section is arranged in each column of the first column, and A display column for a product corresponding to the position of the column may be arranged in each remaining column.

  The present invention may also be a computer program for causing a web server device to execute the method.

According to the present invention, it is possible to easily realize a sales form similar to the BtoB proper sales in which the items of merchandise and the unit price of merchandise are different for each affiliated agency, retail store, and general customer. In other words, there is no need for complex mechanisms such as identifying customers and automatically generating product screens with recommended products for each customer. Instead, multiple member groups are defined and basic product screens are created. If you set the viewing permission for each member group for each member and let the members belong to a member group that considers their customer characteristics, etc., you can selectively display the optimal guidance screen and product screen for each member it can.
In addition, each member is ranked, and the unit price of the product set in advance is operated for each member rank, the product unit price for the member rank is set, and the member group is displayed on the member group screen for each customer. If the product unit price for rank is displayed, the product can be sold at the optimal product unit price for each customer and member.

It is a block diagram which shows an example of the system containing the shopping site which concerns on this invention. It is a conceptual diagram explaining the relationship between a member group and a goods screen. FIG. 2 is a software configuration diagram of a server device included in the system of FIG. 1. It is an example of the definition screen of a member group. It is an example of the browsing permission setting screen of a goods screen. It is an example of a product unit price setting screen. It is an example of a member list screen. It is an example of a special member browsing permission setting screen. It is an example of a special product unit price setting screen. It is an example of a customer guidance screen. It is an example of a goods screen. It is a flowchart which shows an example of a store management procedure. It is a flowchart which shows an example of a goods sales procedure.

Hereinafter, embodiments of the present invention will be described from the viewpoint of the system.
FIG. 1 is a basic configuration diagram showing an example of a network system including a shopping site according to the present invention.

  This network system includes a server device 10 in which a shopping site according to the present invention is established, a merchant terminal 20 operated by a merchandise seller (hereinafter simply referred to as a seller) of the site, and a customer terminal operated by a customer. 30 is connected to the Internet 40.

  Although the server device 10 is configured as a so-called web server device, the store management unit (back office) performs product management and customer management by providing a store management screen to a seller in the same way as in the past. 11 and a product sales department (front office) 12 that provides product screens to customers and sells products may be main components.

  The present invention is a simple and low-cost mechanism for operating a preset shopping site screen and unit price on a shopping site, a product screen with different display contents for each customer, and a product unit price for each customer. Therefore, the store management unit 11 and the product sales unit 12 have the following new functions in addition to the conventional functions.

  In other words, the store management unit 11 displays a store management screen on the seller terminal 20, an operation for defining a member group from the seller terminal 20, a customer front screen (guidance screen) prepared by the seller, and a product. Accepting operations for configuring the member group product screen by setting the viewing permission for each member group on each screen and operations for assigning each member to one of the member groups, and setting as member group information From the seller terminal 20, an operation for ranking each member and an operation for setting a product unit price for the member rank by operating a preset product unit price for each member rank are accepted. Set as rank product unit price information.

  Each of the product screens is arranged at the end of a tree structure starting from the customer front screen (front screen, category-specific guidance screen, hierarchical structure of product screens, etc.). Thus, an operation for setting the browsing permission for each member group may be received on each of the screens constituting the tree structure.

  On the other hand, the merchandise sales department 12 specifies the member group of the member when the customer can be authenticated by the login process by the customer terminal 30, and the member group in which the browsing permission of the member group is set in the customer terminal 30. The product screen is selectively displayed, the product unit price for the member rank is displayed on the product group product screen, and a product purchase operation is accepted on the screen.

  Further, the store management unit 11 sets an operation for selecting a desired member as a special member from the seller terminal 20 and a special member viewing permission (special member viewing permission) on each of the product screens, and the special member product. When the operation for configuring the screen is received and set as special member information, and the product sales unit 12 can authenticate the customer as a special member by the login process by the customer terminal 30, the product for the special member is stored in the customer terminal 30. The screen may be selectively displayed.

  Alternatively, the store management unit 11 receives from the seller terminal 20 an operation of selecting a desired member as a special member and an operation of setting the product unit price for each special member and setting the product unit price for the special member. When the product sales unit 12 can authenticate the customer as a special member by the login process by the customer terminal 30, the product sales unit 12 displays the information for the special member on the member group product screen or the special member product screen. The product unit price may be displayed.

FIG. 2 is a conceptual diagram for explaining the relationship between a member group and a guidance screen or a product screen. The following assumptions are made for Company A to Company D.
(1) Company A to Company C are members of a shopping site, but Company D is a non-member.
(2) Company A belongs to member group 1, Company B and Company C belong to member group 2.
(3) Company A is ranked A, Company B, and Company C are ranked B.
(4) Company C is a special member, so a guidance screen for Company C and a product screen for Company C are configured, and a product unit price for Company C is set.

  When A company, B company, C company, and D company visit the shopping site, a common customer front screen is presented to each of them. Although there is no particular limitation on the configuration of the customer front screen, it is assumed that a link for moving to the guidance screen and the product screen, a link for moving to the login screen, and the like are arranged.

  Company A, Company B, and Company C are members, so after logging in, proceed to the guidance screen or product screen. In the login process, a member group to which company A, company B and company C belong is specified, and it is determined that company C is a special member.

  When company A moves to a guidance screen or a product screen, a group 1 guidance screen or a product screen is selectively displayed. Since the A company is in the A rank, the unit price for the A rank is displayed on the group 1 product screen.

  When company B moves to the guidance screen or product screen, the group 2 guidance screen or product screen is selectively displayed. On this group 2 product screen, since company A is in rank B, the product unit price for rank B is displayed.

  When company C moves to the guide screen or product screen, because company C is a special member, the guide screen for company C and the product screen for company C are selectively displayed in place of the group 2 guide screen and product screen. Is done. On the product screen for company C, the product unit price for company C is displayed instead of the product unit price for rank B. That is, the special member guide screen and the product screen are displayed with higher priority than the group guide screen and the product screen.

  However, since company D is not a member of company D and cannot log in and moves directly to the guide screen or product screen, a general customer guide screen or product screen is displayed. A product unit price (standard unit price) for general customers is displayed on the product screen for general customers.

  The group 1 guide screen and product screen, the group 2 guide screen (product screen), the general customer guide screen and product screen are selected from the basic guide screens and product screens prepared in advance by viewing permission. It is automatically configured by operation. In the figure, the entire guide screen and product screen prepared in advance are shown as an extension of a broken-line frame W. The group 1 guide screen and product screen, the group 2 guide screen and product screen, the C company guide screen, C The company product screen, the general customer guidance screen, and the product screen are shown as solid line frames X, Y, Z, and V, which are spread in the broken line frame W, respectively. Specifically, the range of the guide screen for the group 1 and the product screen (X) is most of the guide screen and the product screen prepared in advance, but the range of the guide screen for the group 2 and the product screen (Y) The spread is narrower (the number of screens is smaller), and the guide screen for company C and the product screen for company C (Z) are the same extent as the guide screen for group 2 and the product screen (Y), but the position is The spread of the general customer guidance screen and the product screen (V) is further narrowed. As a result, the number of items that can be sold to Company A is the largest, the number of items that can be sold to Company B and Company C is then smaller, and the number of items that can be sold to Company D is even smaller. In addition, the items of products that can be sold to Company B and the items of products that can be sold to Company C are different.

  The member group guide screen and product screen, the special member guide screen and product screen, the general customer guide screen and product screen, etc. may each be a single screen or a plurality of screens. Also, what is different on the member group, special member, general customer guide screen, and product screen is not limited to the product item and unit price, and the display content, the number of transaction units, and the like may be varied.

With such a configuration, for example, a sales form similar to BtoB proper sales in which sales items and product unit prices differ for each affiliated agency, retail store, and general customer can be easily realized even at a shopping site. it can. In other words, there is no need for complicated mechanisms such as identifying customers and automatically generating product screens with recommended products for each customer. Instead, member groups such as affiliated agencies, retail stores, general customers, etc. Multiple product screens with different product listings, etc., and setting a member group product screen for each member group with viewing permission set for each product group. If it belongs to a member group corresponding to the species, as a result, a suitable guidance screen and product screen can be selectively displayed for each customer and member.
Also, each member is ranked, and a preset product unit price is operated for each member rank to set a product unit price for the member rank. On the member group product screen, the member rank is set for each customer. If the target product unit price is displayed, the product can be sold at a product unit price suitable for each customer and member.

  If a desired member is selected as a special member and the special member guide screen and product screen are configured, a more suitable guide screen and product screen can be selectively displayed for each customer and member.

  Alternatively, if a desired member is selected as a special member and the product unit price for the special member is set, the product can be sold at a more preferable product unit price for each customer and member.

  FIG. 3 is a block diagram illustrating the server apparatus from a software perspective. Since the server device 10 manages product information and member information in a database, it is necessary to link the store management screen and the product screen to the database 15. Therefore, in the server device 10, the web server 13, the middleware 14, the database 15 and the like are operated as basic software.

The web server 13 is software that stores an HTML document or an image constituting a store management screen or a product screen, and returns these files in response to a request from a browser. As a typical example, for example, Microsoft Internet Information Services
(IIS, registered trademark), Apache HTTP Server (registered trademark), and the like can be used.

  The middleware 14 is a program that bridges communication between the web server 13 and the database 15 and is activated by the web server 13. For example, screen information, product information, and unit price notified from the seller terminal 20 via the store management screen. Information is registered in the database 15, screen information read from the database 15, product information, unit price information, etc. is inserted into a predetermined column of the guidance screen or product screen to be transmitted to the customer terminal 30, or via the product screen The purchase information input in the above manner is recorded in the database 15 or the like. Specifically, it can be implemented by, for example, Perl (registered trademark), a CGI program written in C, or a script written in PHP (registered trademark).

  The database 15 is a collection of various data processed by each middleware 14 and its management system. As typical ones, for example, Microsoft Access (registered trademark) or MySQL (registered trademark) can be used.

  The store management unit 11 of the server device 10 uses a predetermined store management screen to browse each member group on a seller authentication operation, an operation for defining a member group, a guide screen prepared in advance by the seller, and a product screen. Operation to configure the product screen for the member group by setting permission and disapproval, operation to assign each member to one of the member groups, operation to rank each member, member price set in advance An operation for setting the product unit price for the member rank is accepted, and an operation screen corresponding to each operation may be provided.

  The authentication of the seller may be authentication by ID and password, or biometric authentication, but may be omitted. A link for moving to each operation screen is arranged on the store guidance screen first presented to the seller after authentication. However, since authentication screens and types of guidance screens with links, etc. are generally used, explanations of those screens are omitted. In the following, member group definition screens are used as examples of operation screens. The product screen browsing permission setting screen and the member information display screen will be described.

  FIG. 4 is an example of a member group definition screen. In the member group definition screen W1, a “Save” button A1 is arranged, and slots including a group name edit field A2, a “Delete” button A3, etc. are vertically arranged in the middle part by the number of existing groups. The part is provided with an “add” button A4.

  The “Save” button A1 is an operation button for saving the edited content in the database 15 when the definition of the member group is edited. In the group name edit column A2, when this screen is first displayed, an existing member group name is displayed, but the group name can be directly edited here. The “delete” button A3 is an operation button for deleting the member group in the slot. The “add” button A4 is a button for increasing an input frame for adding a new member group. Member groups can be added indefinitely, so it is possible to set a group name for each customer and make it belong to that group.

  FIG. 5 is an example of a browsing permission setting screen for a guidance screen or a product screen. In the browsing permission setting screen W2, a “save” button A1 is arranged in the upper part, a pull-down menu A5 for selecting a member group to be operated is arranged in the middle part, and browsing permission is set in the lower part. The check boxes A6 and the product screen name A7 are vertically arranged as many as the number of guidance screens or product screens.

  The “save” button A1 is an operation button for saving the changed contents in the database 15 when the browsing permission is changed. When the pull-down menu A5 is operated, existing group names are listed and one of them can be freely selected. When the check box A6 is checked, viewing permission is set on the product screen of the slot, and when the check box is removed, the viewing permission is canceled.

  When this screen is called, it is necessary to display the permission for viewing the product screen for the member group selected in the pull-down menu A5 as the check state of the check box A6. For example, a predetermined middleware 14 is activated by an operation of a link to this screen on the store management guide screen, and the middleware 14 refers to the database 15 to allow viewing of the product screen of the member group whose display order is the top. This can be realized by specifying the state of and generating a source file reflecting it. When the member group to be operated is changed by the pull-down menu A5, the changed member group name is transmitted to the server device 10, and a predetermined middleware 14 indicates whether the browsing permission state for the product screen of the member group is the database 15. And the source file reflecting it is regenerated and the screen is updated.

  When the “Save” button A1 is operated after the check state of the check box A6 is changed, the group name to be operated and the information on permission to view the product screen are transmitted to the server device 10, and the middleware that is the transmission destination 14, the information is stored in the database 15.

  FIG. 5A is an example of a product unit price setting screen for setting a product unit price for each member rank. In the product unit price setting screen W8, a plurality of items of input fields are arranged to set various information related to the product. Specifically, a product number display field A28, a reference unit price input field A29, a product unit price input field A30 for each rank, a multiplication rate input field A31 for each rank, and the like are arranged. Is arranged.

  As for the product unit price for each member rank, if a desired amount is entered in the reference unit price entry field A29 and the reference unit price is set in advance, an arbitrary multiplication rate is entered in the entry rate entry field A31 for each member rank. Thus, the product unit price for the member rank is automatically calculated based on the reference unit price and the multiplication rate, and the calculation result is displayed in the product unit price entry field A30. On the contrary, by inputting a desired amount in the product unit price entry field A30 for each rank, the multiplication rate is automatically calculated, and the calculation result is displayed in the multiplication rate entry field A31. Note that the operation method is not limited to the input of the amount of money or the multiplication rate, but may be a method based on data analysis. When the “OK” button A32 is operated, the product number and information on the product unit price for the member rank set here are transmitted to the server device 10, and the information is stored in the database 15 by the middleware 14 which is the transmission destination. Saved in.

  FIG. 6 is an example of a member list screen. This member list screen W3 includes, in a slot for each member, main personal information (name, gender, etc.) A8, member rank, member group display fields A9, A10, and a call button A11 on the special member product unit price setting screen. The call button A12 and the like on the special member browsing permission setting screen are arranged.

  FIG. 7 is an example of a special member browsing permission setting screen called from the member list screen. This special member browsing permission setting screen W4 is a screen for setting browsing permission on each of the guidance screen and the product screen for each member (special member) freely selected by the seller. A “save” button A1 is arranged in the upper part, and a slot composed of a check box A13 for setting special browsing permission and a product screen name A14 is vertically arranged in the lower part as many as the number of guidance screens or product screens. ing.

  The “save” button A2 is an operation button for saving the changed contents in the database 15 when the special browsing permission is changed. When the check box A13 is checked, a special member viewing permission is set on the product screen of the slot, and when the check box is removed, the viewing permission is cancelled.

  When this screen is called for the first time, browsing permission for each of the guidance screen and product screen of the member group to which the corresponding member belongs needs to be displayed as a check state of a special member browsing permission check box. For example, a predetermined middleware 14 is activated by an operation of a link to this screen on the store management guidance screen, and the middleware 14 refers to the database 15 to display a guidance screen or a product screen of a member group to which this member belongs. It can be realized by specifying the browsing permission status for and generating a source file reflecting the status.

  When the “save” button A2 is operated after the check state of the check box A13 is changed, the member name and the special member browsing permission information are transmitted to the server device 10, and the middleware 14 which is the transmission destination thereof, The information is stored in the database 15. Instead of the check box A13, a radio button or other selection method may be used.

  FIG. 8 is an example of a special product unit price setting screen called from the member list screen. This special product unit price setting screen W5 is a screen for setting a product unit price for each special member. The “Save” button A2 is arranged on the upper part, and the product screen selection area is arranged on the left side of the lower part. On the right side, a special product unit price setting area for each product listed on the selected product screen is arranged. In the product screen selection area, slots including a selection radio button A15 and a product screen name A16 are vertically arranged by the number of product screens. In the special product unit price setting area, a slot composed of a product name display column A17, a special member product unit price input column A18, and the like is targeted for the products listed on the product screen selected in the product screen selection region. A list of products arranged vertically is displayed.

  The “save” button A2 is an operation button for saving the change contents in the database 15 when the product price for special members is changed. When the radio button A15 in the product screen selection area is checked, a list of products listed on the selected product screen is automatically displayed in the special product unit price setting area and is included in this list. A desired unit price can be input and set in the special member product unit price input field A18 for each product.

  When this screen is called for the first time, the product unit price corresponding to the member rank of the corresponding member needs to be displayed in the corresponding part of the list. For example, a predetermined middleware 14 is activated by an operation of a link to this screen on the store management guide screen, and the middleware 14 refers to the database 15 to identify the member rank of the member and reflect it. This can be realized by generating a source file.

  When the “Save” button A2 is operated after setting the product price for the special member, the member name of the corresponding member and the product price information for the special member are transmitted to the server device 10 by the middleware 14 which is the transmission destination. The information is stored in the database 15. A check box or other selection method may be used instead of the radio button A15.

  On the other hand, the merchandise sales unit 12 of the server device 10 accepts a member authentication operation on the customer front screen, and thereafter, a member group guidance screen, a merchandise screen or a special screen in which browsing permission is set for the member group to which the member belongs. A member guidance screen and a product screen are selectively displayed. On those product screens, the product unit price for the member group, the product unit price for the special member, or the like is displayed as the product unit price, and a product purchase operation is accepted.

  Member authentication may be authentication using an ID and password, biometric authentication, or the like, but an authentication function of an external site such as SNS may be used. Description of the authentication screen is omitted, and examples of the customer guidance screen and the product screen will be described below.

  FIG. 9 shows an example of the customer guidance screen, but shows only a part of the screen, not the entire screen. A content display field A19 is arranged on the left side of the upper part of the customer guide screen W6, and a banner A20 for member registration is arranged on the right side thereof. A product tree A21 is arranged on the left side of the middle part of the screen, and a main display column A22 is arranged on the right side thereof, where the explanation image is arranged and displayed as a link to the screen for each lower guidance screen or product screen. ing.

  In particular, in the present invention, after the customer terminal 30 is authenticated as a member, the member group guide screen, product screen, special member guide screen, and product screen for which browsing permission is set for the member are selectively displayed. It is characterized by. At this time, when the member tries to display a screen for which browsing permission is not set, an error screen or the like may be displayed or blocked without allowing the display of the screen. Alternatively, a screen that is not set for viewing permission for the member may be hidden by hiding a link to the screen. In the latter case, the main display field A22 of the customer guidance screen includes a member group guidance screen, a merchandise screen, a special member guidance screen, a merchandise screen, that is, a guidance screen and merchandise screen for which browsing permission is not set for the member. Linked explanation images are not displayed.

  FIG. 10 shows an example of a product screen, but shows only a part of the screen, not the entire screen. On the product screen W7, a main display column A23 for selling products is displayed.

  That is, in the main display column A23, display columns A24 for each product actually traded are arranged in a predetermined number of rows and columns. Specifically, the first attribute (the type of seaweed in this case) and the second attribute (sales weight) of the product constitute a matrix, and a specific sales product is specified as the intersection. Each of the intersections is a display column A24 for the specified product, each of which displays the product unit price, the number of stocks, and the like, and is provided with a purchase number input column A25. A total amount display column A26 is arranged at the lower part of the screen, and a “Add to shopping basket” button A27 is arranged on the right side thereof.

  The product sold on this shopping site may have at least first and second attributes. The product screen in FIG. 10 is Naruto Wakame. At this time, the first attribute is the type of seaweed, and is classified into “raw seaweed”, “raw seaweed seaweed”, “raw raw seaweed seaweed”, and “raw seaweed". The second attribute is seaweed, and is divided into “300 g”, “500 g”, and “1 kg”. For example, if the product is a T-shirt or the like, the first attribute can be a color, and the second attribute can be a size.

  The main display column A23 has a matrix shape in which the display column A24 for each product is arranged in a predetermined row and number of columns, here, 4 rows and 5 columns. In each column of the first row of the main display column A23, a division of the first attribute is arranged, in each column of the first column, a division of the second attribute is arranged, and in each remaining column, the column of the column A product display column A24 corresponding to the position is arranged. If the main display column A23 is configured in this way, the customer can select the target product without hesitation.

  Note that the product unit price and the number of stocks to be displayed in each of the display columns A24 may vary depending on the display timing of the product screen W7 or the operation timing of the seller. Therefore, when the product screen W7 is called, a predetermined value is displayed. The latest product unit price and inventory quantity to be displayed in each of the display columns A24 are read out from the database 15 and the source file of the product screen W7 incorporating these values may be automatically generated. When the “Add to shopping basket” button A27 is operated, information such as the number of purchases is transmitted to the server device 10 and stored in the database 15 by the middleware 14 as the transmission destination, and the information is also stored. The source file of the payment screen (not shown) reflecting is returned.

  Further, the products sold on the shopping site according to the present invention are not limited to articles, but may be services.

  Finally, an example of a basic procedure of a sales method on a shopping site according to the present invention will be described with reference to a flowchart. This basic procedure is executed by the server device constituting the shopping site.

  FIG. 11 is a flowchart showing an example of the store management procedure according to the present invention. Here, step 11 is processing for displaying a store management guidance screen on the seller terminal, and step 12 is login processing. If the seller can be authenticated by the login process, as step 13 to step 15, an operation for defining the member group is set on a predetermined operation screen, and the viewing permission for each member group is set on the guidance screen or the product screen. The operation of configuring the group product screen and the operation of selecting a member and belonging to one of the member groups are accepted, and the information received in these steps is set as the member group information. Further, as Steps 16 and 17, an operation for ranking each member and an operation for setting a unit price for a member rank by operating a unit price of a preset product for each member rank are accepted. Set as rank product unit price information. Steps 16 and 17 may be executed out of order. On the other hand, if the seller cannot be authenticated by the login process, an error screen is displayed in step 18.

  Furthermore, as a store management procedure, an operation for selecting a desired member as a special member from the seller terminal, and an operation for configuring a special member product screen by setting a special member viewing permission on each of the basic product screens. And may be set as special member information.

  In addition, as a store management procedure, an operation to select a desired member as a special member from the seller terminal and an operation to set a product unit price for the special member by operating the unit price of the product for each special member, You may set as special member product unit price information.

  FIG. 12 is a flowchart showing an example of a product sales procedure based on the store management procedure. Here, step 21 is processing for displaying the customer front screen on the customer terminal, and step 22 is login processing. When the customer terminal can be authenticated by the login process, in steps 23 to 25, a member group is specified, and a member group guide screen and product screen in which the customer terminal is permitted to view the member group are selectively displayed. Display and accept the purchase operation of the product. On this product screen, the product unit price for the member rank to which the member belongs is selectively displayed as the product unit price. On the other hand, when the member authentication cannot be performed by the login process, in steps 26 and 27, the general customer guidance screen and the product screen are selectively displayed, and a product purchase operation is accepted.

  If the special member product screen is configured by the store management procedure, the special member product screen is selectively displayed when the customer can be authenticated as a special member by the login process as the product sales procedure.

  In addition, if the special member product unit price is set by the store management procedure, if the customer is authenticated as a special member by the login process in the product sales procedure, the special member is displayed on the member group product screen or the special member product sales screen. Display the product unit price for.

  Note that the above method is useful for opening a shopping site because if the computer program is stored in, for example, a CDROM, the program can be easily installed on the web server device.

DESCRIPTION OF SYMBOLS 10 Server apparatus 11 Store management part 12 Product sales department 20 Seller terminal 30 Customer terminal

Claims (5)

In a sales method at a shopping site for registering a customer as a member, displaying the product item and unit price on each of the product screens, and selling the product, the server device includes:
As a store management procedure,
The store management screen is displayed on the seller's terminal, and the operation to define the member group and the operation to allow browsing for each member group for the predetermined guide screen and product screen are accepted and the member group guide screen and product screen are automatically displayed. And an operation to make each member belong to one of the member groups, and set as member group information ,
Accepting an operation for ranking each member and an operation for setting a unit price for each product item for each rank, and setting as member rank product unit price information,
An operation to select an arbitrary member as a special member and an operation to automatically configure a guidance screen and a product screen for each special member by setting a viewing permission for each special member on the predetermined guide screen and the product screen are accepted. Set as special member information,
Accept the operation to set the unit price of each item of goods for each special member, set the product unit price information for each special member,
As a product sales procedure,
When the customer can be authenticated by the login process by the customer terminal, the member group of the member is specified, the member group guide screen and the product screen for which browsing permission is set for the member group are displayed, and the member rank While accepting purchase operations for products at the bid set for ,
A sales method characterized by displaying a guidance screen and a product screen for each special member when a customer can be authenticated as a special member by the login process, and accepting a product purchase operation at a product unit price for each special member. . In the sales method in the shopping site of Claim 1 ,
The product has first and second attributes, and the server device
As the product sales procedure, on the product screen for the member group, a display column for accepting a selection operation for each product is displayed in a predetermined row, a main display column arranged in the number of columns,
In the main display column, the first attribute category is arranged in each column of the first row, the second attribute category is arranged in each column of the first column, and each of the remaining columns includes A sales method, wherein a display column for a product corresponding to a position is arranged. A computer program for causing a web server device to execute the Internet shopping method according to claim 1 . A server device for registering a customer as a member, displaying a product item and unit price on each product screen, and operating a shopping site for selling the product,
Operation to display the store management screen on the merchant terminal and define the member group, and operation to automatically configure the member group product screen by setting the browsing permission for each member group for the predetermined guidance screen and product screen And accepting an operation to make each member belong to one of the member groups, and set as member group information ,
Accepting an operation for ranking each member and an operation for setting a unit price for each product item for each rank, and setting as member rank product unit price information ,
An operation to select an arbitrary member as a special member and an operation to automatically configure a guidance screen and a product screen for each special member by setting a viewing permission for each special member on the predetermined guide screen and the product screen are accepted. Special member information,
A store management unit that accepts an operation for setting a unit price for each product item for each special member and sets the unit price information for each special member ;
When the customer can be authenticated by the login process by the customer terminal, the member group of the member is specified, the member group guide screen and the product screen for which browsing permission is set for the member group are displayed, and the member rank While accepting purchase operations for products at the bid set for ,
A product sales unit that displays a guidance screen and a product screen for each special member and accepts a product purchase operation at a product unit price for each special member when the customer can be authenticated as a special member by the login process. A server device. The server device according to claim 4 ,
The product has first and second attributes,
The product sales department displays a main display column in which display columns for accepting a selection operation for each product are arranged in a predetermined row and number of columns on the member group product screen,
In the main display column, the first attribute category is arranged in each column of the first row, the second attribute category is arranged in each column of the first column, and each of the remaining columns includes The server apparatus characterized by the display column of the goods corresponding to a position being arrange | positioned.

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