JP6379768B2 - Information processing apparatus and information processing program - Google Patents

Description

  The present invention relates to an information processing apparatus and an information processing program.

  In Patent Document 1, it is an object to provide a content distribution system that distributes content by a distribution method according to content attributes. The content distribution system uses a content key and content for controlling the use of content in a client device. The usage conditions are distributed from the multicast distribution server or the unicast distribution server, and the content distribution management server sets the content key and the content usage conditions for each content according to the content attributes (compression format, compression rate, content holder, etc.). Decide which distribution method to use, the encrypted content distribution server distributes only the encrypted content whose content key and content usage conditions are unicast, and the multicast distribution server uses the content key and content Matter is able to multicast the encrypted content that has been superimposed is disclosed.

  In Patent Document 2, it is an object to provide a design creation support apparatus, a design creation support program, and a design creation support method for supporting easy creation of a well-balanced graphic design. A photo placement means for placing one or more designated photos in each picture frame of the template so that a balanced graphic design can be created for the template data selected from among the data group; Coloring means for coloring each area of the template so as to match the image specified by the keyword related to the graphic design, based on a table indicating the correlation between the color and the image defined by the basic principle of color Is disclosed.

  Patent Document 3 proposes to effectively support the design of a document style according to the creator's preference for a document that contains not only the text part but also a material that appeals to the reader such as photographs and illustrations. If you enter an attribute value such as the type of material used in the document and the attribute value such as the type of material used in the document and the impression that the creator wants to have in the document from the input section The style design determination unit uses the material style design knowledge information stored in the material knowledge database while referring to the degree of evaluation terms such as impression and purpose that the creator likes and the information of the document to be created. Decide material style design, output this result to the output unit, and if there is insufficient data when deciding material style design, Combined unit outputs the query, it is disclosed that receives as an input data responses from the author.

  In Patent Document 4, when creating a document containing materials for appealing a certain impression to readers such as photographs and illustrations, a document that looks good according to the intention and use of the creator can be easily obtained. The document information including the contents and attributes of the creation support target document is stored in the document information storage unit, and the material information including the contents and attributes of the materials used in the document is stored as material information. The material knowledge database stores material design knowledge information that defines the relationship between material evaluation terms and material design elements, and the material design decision unit stores document information. Based on the document information stored in the part and the material information stored in the material information storage part, the material design knowledge information stored in the knowledge database is used to perform inference processing, and the material is accepted or not It is disclosed that it is possible to easily create a good-looking document that suits the purpose and application without the knowledge of designing the document including the material. ing.

  Patent Document 5 has a problem that the detailed nuances desired by the user cannot be accurately and accurately reflected in the work and document design, and the document creation support apparatus is a concept for inputting a target concept. An input section, a posting information search section for searching for posting information candidates corresponding to the target concept, a posting information selection section for selecting posting information from the posting information candidates, a concept correction section for correcting the target concept, A template search unit for searching for a template candidate corresponding to the corrected target concept, a template selection unit for selecting a template from the template candidates, and document data from the selected posting information and the selected template are created. A document data creation unit is disclosed. That.

JP 2004-240952 A JP 2006-221601 A JP-A-11-213173 Japanese Patent Laid-Open No. 11-212971 JP 2006-004451 A

  The present invention provides an information processing apparatus and an information processing program for associating a sales promotion product with a condition for using the sales promotion product when generating another sales promotion product from an already created sales promotion product. The purpose is that.

The gist of the present invention for achieving the object lies in the inventions of the following items.
According to the first aspect of the present invention, the first promotional item is received in accordance with a first sales promotion item, a receiving unit that receives the feature of the first promotional item, and a rule that is different from the feature. Generating means for converting the layout information, which is information indicating the layout of the product, and the content information, which is information indicating the content of the first promotional item, to generate a second promotional item, the first promotional item, Associating the first condition, which is a condition for using the first promotional item, with the second condition, which is the condition for using the second promotional item, and the second condition An information processing apparatus comprising: means.

  The invention of claim 2 accepts information relating to the use of promotional items, and the information received by the accepting unit matches the conditions for using the promotional items associated by the association unit. The information processing apparatus according to claim 1, further comprising a selection unit that selects a sales promotion item associated with the condition.

  According to a third aspect of the present invention, the distribution means for distributing the promotional item selected by the selection means, the extraction means for extracting information about the customer to whom the promotional item has been distributed by the distribution means, and the extraction means have been extracted. The information processing apparatus according to claim 2, further comprising learning means for learning a selection method by the selection means using information relating to a customer.

  According to a fourth aspect of the present invention, there is provided printing means for adding an information image to the promotional material selected by the selecting means and printing, and information relating to the customer who has accessed by the information image of the promotional material printed by the printing means. 3. The information processing apparatus according to claim 2, further comprising: an extraction unit that performs extraction; and a learning unit that learns a selection method performed by the selection unit using information about the customer extracted by the extraction unit. is there.

  According to a fifth aspect of the present invention, the computer is configured according to a first rule for receiving the first promotional item, a receiving unit for receiving the feature of the first promotional item, and a predetermined rule for making the feature different from the feature. Generation means for converting the layout information, which is information indicating the layout of the first promotional item, and the content information, which is information indicating the content of the first promotional item, to generate the second promotional item, and the first promotional item A first condition that is a condition for using the first promotional item, and a second condition that is a condition for using the second promotional item and the second promotional item. It is an information processing program for functioning as an associating means for associating.

  According to the information processing apparatus of the first aspect, when another promotional item is generated from the already created promotional item, the promotional item and the condition for using the promotional item can be associated with each other.

  According to the information processing apparatus of the second aspect, the sales promotion item can be selected by receiving the information related to the use of the sales promotion item.

  According to the information processing apparatus of the third aspect, it is possible to learn the selection method based on the information related to the customer to whom the promotional material is distributed.

  According to the information processing apparatus of the fourth aspect, it is possible to learn the selection method based on the information related to the customer who has accessed by the sales promotion information image.

  According to the information processing program of the fifth aspect, when another promotional item is generated from the already created promotional item, the promotional item and the condition for using the promotional item can be associated with each other.

It is a conceptual module block diagram about the structural example of 1st Embodiment. It is explanatory drawing which shows the system configuration example in the case of implement | achieving this Embodiment. It is explanatory drawing which shows the process example by this Embodiment. It is a conceptual module block diagram about the structural example of 2nd Embodiment. It is a flowchart which shows the process example by this Embodiment. It is a flowchart which shows the process example by this Embodiment. It is explanatory drawing which shows the process example by this Embodiment. It is explanatory drawing which shows the process example by this Embodiment. It is a block diagram which shows the hardware structural example of the computer which implement | achieves this Embodiment.

Hereinafter, examples of various preferred embodiments for realizing the present invention will be described with reference to the drawings.
FIG. 1 is a conceptual module configuration diagram of a configuration example according to the first embodiment.
The module generally refers to components such as software (computer program) and hardware that can be logically separated. Therefore, the module in the present embodiment indicates not only a module in a computer program but also a module in a hardware configuration. Therefore, the present embodiment is a computer program for causing these modules to function (a program for causing a computer to execute each procedure, a program for causing a computer to function as each means, and a function for each computer. This also serves as an explanation of the program and system and method for realizing the above. However, for the sake of explanation, the words “store”, “store”, and equivalents thereof are used. However, when the embodiment is a computer program, these words are stored in a storage device or stored in memory. It is the control to be stored in the device. Modules may correspond to functions one-to-one, but in mounting, one module may be configured by one program, or a plurality of modules may be configured by one program, and conversely, one module May be composed of a plurality of programs. The plurality of modules may be executed by one computer, or one module may be executed by a plurality of computers in a distributed or parallel environment. Note that one module may include other modules. Hereinafter, “connection” is used not only for physical connection but also for logical connection (data exchange, instruction, reference relationship between data, etc.). “Predetermined” means that the process is determined before the target process, and not only before the process according to this embodiment starts but also after the process according to this embodiment starts. In addition, if it is before the target processing, it is used in accordance with the situation / state at that time or with the intention to be decided according to the situation / state up to that point. When there are a plurality of “predetermined values”, they may be different values, or two or more values (of course, including all values) may be the same. In addition, the description having the meaning of “do B when it is A” is used in the meaning of “determine whether or not it is A and do B when it is judged as A”. However, the case where it is not necessary to determine whether or not A is excluded.
In addition, the system or device is configured by connecting a plurality of computers, hardware, devices, and the like by communication means such as a network (including one-to-one correspondence communication connection), etc., and one computer, hardware, device. The case where it implement | achieves by etc. is included. “Apparatus” and “system” are used as synonymous terms. Of course, the “system” does not include a social “mechanism” (social system) that is an artificial arrangement.
In addition, when performing a plurality of processes in each module or in each module, the target information is read from the storage device for each process, and the processing result is written to the storage device after performing the processing. is there. Therefore, description of reading from the storage device before processing and writing to the storage device after processing may be omitted. Here, the storage device may include a hard disk, a RAM (Random Access Memory), an external storage medium, a storage device via a communication line, a register in a CPU (Central Processing Unit), and the like.

The information processing apparatus according to the present embodiment generates other promotional items from the already created promotional items. As shown in the example of FIG. 1, the promotional item information storage module 110 and the material storage module 112 are used. , Design variation generation rule storage module 114, design determination condition storage module 116, customer information storage module 118, design display module 120, design determination condition reception module 124, promotional material printing module 126, promotional material distribution module 128, promotional material display module 130, material registration module 140, design variation generation rule setting module 142, design determination condition setting module 144, design evaluation module 150, design variation generation module 152, design determination module 154, In generation module 156, and a design decision condition extraction module 158.
The promotional material is a document for promoting the sale of goods or services, and specifically refers to a flyer, an advertisement, DM (Direct Mail) or the like. Further, not only paper media but also electronic media are included. In the case of a paper medium, it is processed as electronic data before the paper medium is printed.
The promotional items are composed of layout information for determining the arrangement of objects (data indicating contents) and content information such as text, images, and color schemes displayed in each object.

  The sales promotion information storage module 110 is connected to the design display module 120, the design editing module 122, the sales promotion distribution module 128, the design variation generation module 152, and the design determination module 154. The promotional item information storage module 110 stores information on promotional items. The sales promotion information includes an identifier, a name, layout information, content information, and the like, which are information for uniquely identifying the sales promotion product in the present embodiment. Here, the layout information is information that determines the arrangement of objects in the promotional material. A plurality of layout information can be held for one promotional item. The content information is information such as text, image, color scheme, etc. displayed in each object. A plurality of pieces of content information can be held for one promotional item.

The design display module 120 includes a design editing module 122, and is connected to the sales promotion information storage module 110, the material registration module 140, the design variation generation rule setting module 142, and the design determination condition setting module 144. The design display module 120 displays the promotional material 180 in the promotional material information storage module 110 in response to an operation (selection operation, search operation, etc.) of a user (design creator) 190 on a mouse, keyboard, touch panel, or the like.
The design editing module 122 is connected to the sales promotion information storage module 110, the material registration module 140, the design variation generation rule setting module 142, the design determination condition setting module 144, and the design evaluation module 150. The design editing module 122 generates a promotional material 182 in response to an operation of a user (design creator) 190 with respect to a mouse, a keyboard, a touch panel, and the like. The sales promotion material 182 may be generated by modifying the sales promotion material 180, or the sales promotion material 182 may be generated from a blank state. The generated promotional item 182 is stored in the promotional item information storage module 110 or passed to the design evaluation module 150. The sales promotion material 182 generated here is a sales promotion material composed of one layout information and one content information, and does not yet hold a plurality of layout information and a plurality of content information.

The material storage module 112 is connected to the material registration module 140 and the design variation generation module 152. The material storage module 112 stores a material (electronic information) that can be content information constituting a promotional item.
The material registration module 140 is connected to the material storage module 112, the design display module 120, and the design editing module 122. The material registration module 140 stores the material in the material storage module 112 in response to an operation of a user (design creator) 190 with respect to a mouse, a keyboard, a touch panel, and the like.

The design variation generation rule storage module 114 is connected to the design variation generation rule setting module 142 and the design variation generation module 152. The design variation generation rule storage module 114 stores variation generation rules. As variation generation rules, for example, variations of different tastes, variations corresponding to CUD (color universal design), and the like are stored.
The design variation generation rule setting module 142 is connected to the design variation generation rule storage module 114, the design display module 120, and the design editing module 122. The design variation generation rule setting module 142 stores the design variation generation rule in the design variation generation rule storage module 114 in accordance with an operation of a user (design creator) 190 with respect to a mouse, a keyboard, a touch panel, or the like. For example, a new variation rule may be stored in the design variation generation rule storage module 114 in accordance with an operation of the user (design creator) 190, or a conventional variation generation rule in the design variation generation rule storage module 114 may be stored. You may modify and generate.

Variation generation rules include taste variations, CUD (Color Universal Design) variations, and the like. These are configured by a combination of layout information (specific example: layout pattern) and content information (font or the like).
There are the following taste variations. Mainly sales promotion font, key for selecting content information (search key), color pattern (combination), layout pattern (position of each content (position of block where text is written, position of image, etc.) By changing the information), the taste (taste, taste, etc.) of the promotional material is changed.
(1) “Clear Fresh”
Font: XXX
Image acquisition key: XXX
Color scheme: XXX
Layout pattern: XXX
(2) “Mild Natural”
Font: XXX
Image acquisition key: XXX
Color scheme: XXX
Layout pattern: XXX
(3) "Pop casual"
Font: XXX
Image acquisition key: XXX
Color scheme: XXX
Layout pattern: XXX

Moreover, there are the following as CUD variations. Mainly, by changing the color arrangement pattern (combination) and layout pattern of the promotional material, it corresponds to the difference in color vision type.
(1) "C type"
Color scheme / combination Base color: XX
Accent color: XX
Layout pattern: XXX
(2) “P-type strength”
Color scheme / combination Base color: XX
Accent color: XX
Layout pattern: XXX
(3) “P-type weakness”
Color scheme / combination Base color: XX
Accent color: XX
Layout pattern: XXX
(4) “D-type strength”
Color scheme / combination Base color: XX
Accent color: XX
Layout pattern: XXX
(5) “D-type weakness”
Color scheme / combination Base color: XX
Accent color: XX
Layout pattern: XXX

The design determination condition storage module 116 is connected to the design determination condition setting module 144 and the design variation generation module 152. The design determination condition storage module 116 stores conditions for using the promotional material (conditions for determining the design of the promotional material to be passed to the user (customer) 196). As this condition (design determination condition), for example, the distribution date and time (may be year, month, day, hour, minute, second, second or less, or a combination thereof), the attribute (gender, Depending on age, address, etc., there are conditions such as which design to adopt from variations. Specifically, for example, a table in which one of the distribution date / time and one of the variations (combination of layout information and content information) is associated, or a table in which the attribute of the person who receives the promotional material is associated with one of the variations. Use it.
The design determination condition setting module 144 is connected to the design determination condition storage module 116, the design display module 120, and the design editing module 122. The design determination condition setting module 144 stores design determination conditions in the design determination condition storage module 116 in response to an operation of a user (design creator) 190 with respect to a mouse, a keyboard, a touch panel, and the like. For example, a new design determination condition may be stored in the design determination condition storage module 116 in accordance with an operation of the user (design creator) 190, or a conventional design determination condition in the design determination condition storage module 116 is corrected. May be generated.
The material registration module 140, the design variation generation rule setting module 142, and the design determination condition setting module 144 are user interfaces for setting, registering, and the like based on the operation of the user (design creator) 190. Processing such as setting and registration of the user (design creator) 190 is not essential. That is, if the material storage module 112, the design variation generation rule storage module 114, and the design determination condition storage module 116 are prepared in advance with default materials, settings, etc., settings by the user (design creator) 190, Operations such as registration may be unnecessary.

The design evaluation module 150 is connected to the design editing module 122 and the design variation generation module 152. The design evaluation module 150 evaluates the design of the promotional material 182 generated by the design editing module 122. The design may be evaluated using conventional techniques, and the evaluation is performed by an actual evaluator (such as an expert or a person who may receive a promotional material), and the evaluation result is received. Also good. For example, design taste evaluation and color evaluation are performed. That is, the feature of the promotional material 182 as the evaluation result is extracted, and the feature is passed to the design variation generation module 152.
The design variation generation module 152 is connected to the sales promotion information storage module 110, the material storage module 112, the design variation generation rule storage module 114, the design determination condition storage module 116, and the design evaluation module 150. The design variation generation module 152 receives the promotional material 182 and the features of the promotional material 182 from the design evaluation module 150. Then, in accordance with a predetermined variation generation rule for making the feature different from the received feature, layout information that is information indicating the layout of the promotional material 182 and content information that is information indicating the content of the promotional material 182 are converted. Thus, the promotional material 184 is generated. In other words, a combination (variation) of a plurality of layout information and a plurality of content information of the sales promotion material 184 that can be different designs is generated from the sales promotion material 182 that is the base design based on the design variation generation rule. Therefore, a different design is generated using the sales promotion material 182 created by the design editing module 122 as a base design.
FIG. 3 is an explanatory diagram showing a processing example according to the present embodiment. The promotional material 300, which is an example of the promotional material 184 generated by the design variation generating module 152, includes four pieces of layout information (layout information 310a, layout information 310b, layout information 310c, and layout information 310d) and four pieces of content information (content information). 320a, content information 320b, content information 320c, and content information 320d). The actual promotional material 300 (a promotional material handed over to the user (customer) 196) is a combination of one layout information of the four layout information and one content information of the four content information.
For example, the design evaluation module 150 determines whether the promotional material 182 generated by the design editing module 122 is similar to any of the above-described taste variation and CUD variation. When the design evaluation module 150 determines that the promotional material 182 generated by the design editing module 122 is the taste variation “Clear Fresh” and the CUD variation: “C type”, “Clear Fresh” is the taste variation. Choose a taste (mild, natural, pop, casual, etc.) or something other than “C type” (P type strength, P type weakness, D type strength, D type weakness, etc.) A promotional material 184 is generated using a combination of new layout information and content information.

  Then, the design variation generation module 152 associates the sales promotion product, which is one of the variations of the sales promotion product 184, with the conditions for using the sales promotion product and stores them in the sales promotion product information storage module 110. A sales promotion 182 generated by the design editing module 122, which is a combination of layout information and content information, is one of the variations. Accordingly, the sales promotion item 182 is associated with the conditions for using the sales promotion item 182, and each variation (combination of layout information and content information) generated by the design variation generation module 152 and the condition for using the variation are defined. The sales promotion product information storage module 110 stores them in association with each other. Therefore, a plurality of designs are managed as a single promotional item.

The customer information storage module 118 is connected to the design determination condition extraction module 158. The customer information storage module 118 stores attribute information (name, sex, age, etc.) of the user (customer) 196 and the like.
The design determination condition extraction module 158 is connected to the customer information storage module 118, the promotional material display module 130, and the design determination module 154. The design determination condition extraction module 158 extracts information to be applied to the design determination conditions for determining the design of the promotional material distributed to the user (customer) 196. For example, user (customer) 196 attribute information from distribution date / time, customer information storage module 118, SNS (social networking service, social networking service), etc., or a user (customer) obtained from a face image taken by a camera, etc. ) 196 attribute information (name, sex, age, etc.) is extracted. In order to extract this attribute information, information specifying the user (customer) 196 who has received the promotional material, which is electronic information, is displayed on the device (the promotional material) possessed by the user (customer) 196. You may extract from an apparatus (a portable information terminal etc.).
The design determination condition reception module 124 is connected to the promotional material printing module 126, the promotional material distribution module 128, and the design determination module 154. The design determination condition receiving module 124 receives information related to the use of a promotional material (for example, attribute information of a user passing a printed promotional material, printing, etc. in response to an operation of a user (printing instructor) 194 with respect to a mouse, keyboard, touch panel, or the like. Distribution date and time etc. of received promotional items).

The design determination module 154 is connected to the sales promotion information storage module 110, the design determination condition reception module 124, the design generation module 156, and the design determination condition extraction module 158. The design determination module 154 receives information related to the use of the promotional material from the design determination condition extraction module 158 or the design determination condition reception module 124, and the received information uses the promotional material associated with the design variation generation module 152. If the condition is met, the promotional material 186 (combination of layout information and content information) associated with the condition is selected. As a result, the design of the promotional material is dynamically switched according to the scene of use of the promotional material.
The design generation module 156 is connected to the sales promotion product printing module 126, the sales promotion product display module 130, and the design determination module 154. The design generation module 156 generates a promotional item from the layout information and content information determined by the design determination module 154. Then, the generated promotional item is passed to the promotional item display module 130 or the promotional item printing module 126.
The promotional material printing module 126 is connected to the design determination condition reception module 124 and the design generation module 156. The promotional material printing module 126 prints the promotional material selected by the design determination module 154. For example, in response to a user (printing instructor) 194 operation on a mouse, keyboard, touch panel, etc., the promotional material generated by the design generation module 156 is printed and the promotional material 188 is output. Further, the sales promotion product printing module 126 may add the information image to the sales promotion product selected by the design determination module 154 and print it. For example, link information (URL: Uniform Resource Locator) for uniquely identifying the promotional item may be embedded in the information image. Any device that can extract the attribute information of the accessed user (customer) 196 by accessing the URL may be used.
The promotional product distribution module 128 is connected to the promotional product information storage module 110, the design determination condition receiving module 124, and the promotional product display module 130. The promotional material distribution module 128 distributes the promotional material selected by the design determination module 154. The promotional item to be distributed may be the promotional item itself, which is electronic information, or the link information of the location where the promotional item, which is the electronic information, is stored. For example, in response to a user (distribution instructor) 192 operation on a mouse, a keyboard, a touch panel, etc., an e-mail or the like describing a URL in which a promotional material generated by the design generation module 156 is stored is generated. (Customer) Send to device owned by 196.
The promotional product display module 130 is connected to the promotional product distribution module 128, the design generation module 156, and the design determination condition extraction module 158. When the URL described in the e-mail transmitted from the sales promotion distribution module 128 is selected in response to the operation of the user (customer) 196 with respect to the mouse, keyboard, touch panel, etc., the sales promotion display module 130 The promotional material 186 stored in the URL is displayed.

FIG. 2 is an explanatory diagram illustrating an example of a system configuration when the present embodiment is realized.
The information processing device 200, the information processing device 202, the information processing device (printing device) 204, and the information processing device 206 are connected to each other via a communication line 290. The communication line 290 may be wireless, wired, or a combination thereof, for example, the Internet as a communication infrastructure.
As the information processing apparatus 200, for example, a sales promotion information storage module 110, a material storage module 112, a design variation generation rule storage module 114, a design determination condition storage module 116, a customer information storage module 118, a design display module 120, a sales promotion display. A module 130, a material registration module 140, a design variation generation rule setting module 142, a design determination condition setting module 144, a design evaluation module 150, a design variation generation module 152, a design determination module 154, and a design generation module 156 are included. It is operated by a user (design creator) 190 and corresponds to a personal computer or the like.
The information processing apparatus 202 includes, for example, a design determination condition reception module 124 and a promotional material distribution module 128. It is operated by a user (distribution instructor) 192 and corresponds to a personal computer or the like. The design determination condition is determined, one promotional item is generated from the promotional items having a plurality of variations, and the promotional item is transmitted to the user (customer) 196 by e-mail or the like.
The information processing apparatus (printing apparatus) 204 includes, for example, a design determination condition receiving module 124 and a promotional material printing module 126. It is operated by a user (printing instructor) 194 and corresponds to a personal computer or the like. A design determination condition is determined, one sales promotion is generated from a plurality of sales promotions, and the sales promotion is printed and distributed to a user (customer) 196.
The information processing apparatus 206 includes, for example, a promotional item display module 130 and a design determination condition extraction module 158. It is operated by a user (customer) 196 and corresponds to a portable information terminal including a personal computer and a smartphone. Receive and display promotional materials generated by e-mail, etc., read information images (barcodes, etc.) printed on printed promotional materials, and promote promotional materials (original electronic information of printed promotional materials) Or other promotional items (such as coupons) may be displayed.

FIG. 4 is a conceptual module configuration diagram of a configuration example according to the second embodiment. The second embodiment includes a promotional product information storage module 110, a material storage module 112, a design variation generation rule storage module 114, a design determination condition storage module 116, a customer information storage module 118, a design display module 120, and a design determination condition reception. Module 124, sales promotion printing module 126, sales promotion distribution module 128, sales promotion display module 130, material registration module 140, design variation generation rule setting module 142, design determination condition setting module 144, design evaluation module 150, design variation generation module 152, design determination module 154, design generation module 156, design determination condition extraction module 158, sales promotion effect / learning content storage module Le 472, design decisions conditions / design variation learning module 474, and a viewing record module 476.
In addition, the same code | symbol is attached | subjected to the site | part of the same kind as 1st Embodiment, and the overlapping description is abbreviate | omitted.
The browsing record module 476 is connected to the promotional item display module 130 and the design determination condition / design variation learning module 474. The browsing recording module 476 records whether or not the user (customer) 196 who is the recipient of the promotional material browsed the promotional material. For example, if the promotional item is electronic information and the promotional item display module 130 is a Web browser, it may be determined whether or not the promotional item is clicked, or may be determined by a camera provided in a device displaying the promotional item. The line of sight may be confirmed, or if the promotional material is paper, it may be determined whether the information image described in the promotional material is read and accessed. Then, for example, the effect of the promotional material, the degree of influence, etc. (viewing rate, purchase rate after browsing, etc.) are measured.
The design determination condition / design variation learning module 474 is connected to the design variation generation rule storage module 114, the design determination condition storage module 116, the sales promotion effect / learning content storage module 472, and the browsing recording module 476. The design determination condition / design variation learning module 474 extracts information on the user (customer) 196 to which the promotional material is distributed by the promotional material distribution module 128, and uses the extracted information on the customer to select by the design determination module 154 Learn the technique. In addition, the design determination condition / design variation learning module 474 extracts information on the user (customer) 196 who has made access based on the information image of the promotional material printed by the promotional material printing module 126, and extracts the information on the extracted customer. It may be used to learn the selection method by the design determination module 154. Specifically, the design determination condition / design variation learning module 474 updates the design determination module 154 or designs in the design variation generation rule storage module 114 in accordance with the effect and influence of the promotional material by the browsing recording module 476. The combination of the layout information generated by the variation generation rule and the design variation generation module 152 and the content information is changed. As this learning, a conventional neuro computer or the like may be used. Further, a discriminator such as a support vector machine may be used.
The sales promotion effect / learning content storage module 472 is connected to the sales promotion product information storage module 110 and the design determination condition / design variation learning module 474. The sales promotion effect / learning content storage module 472 stores browsing records by the browsing recording module 476, learning results by the design determination condition / design variation learning module 474, and the like. The selection method by the design determination module 154 may be learned by using information stored in the design determination condition / design variation learning module 474 as learning information.
The design editing module 122 includes a layout / content information lock module 470. The layout / content information lock module 470 locks a combination of layout information and content information that is not desired to have variations. In other words, the promotional material 182 that has been locked is not processed by the design variation generation module 152, and only a combination of fixed layout information and content information is used. Therefore, the promotional material 182 that is not locked is given a design variation.

FIG. 5 is a flowchart showing an example of processing according to the present embodiment (first embodiment, second embodiment). It is a flowchart which shows the example of a production | generation process of a sales promotion thing.
In step S <b> 502, the design editing module 122 generates a sales promotion suitable for the purpose in accordance with the operation of the user (design creator) 190. Specifically, editing processing such as content arrangement (layout), font setting, color setting (character color, background color), character input, and image registration is performed. Note that editing may be started from a blank sheet, or editing may be started based on an existing promotional item. Sales promotions may be generated using conventional techniques. In the second embodiment, if the layout / content information lock module 470 is locked, the process may proceed to step S512, and otherwise, the process may proceed to step S504.
In step S504, the design evaluation module 150 evaluates the design of the promotional material created in step S502 and extracts design features. Specifically, a design taste, content layout, color scheme (character color, background color), used font, character string (keyword), used image, and the like are extracted.
For example, the following features are extracted.
・ Taste: Clear ・ Fresh ・ Layout information: Origin position, information about the size and rotation of the block where each content is written ・ Color scheme: Background color: Blue, Content 1 color: Blue, Content 2 color: White, ...
-Font used: Content 1 font: MS Gothic, Content 2 font: HG Maru Gothic, ...
・ String (keyword): Cafe, OPEN, ...
・ Use images: xxx.jpg, yyy.pdf, ...

In step S506, the following processing is performed.
1. A design variation generation rule is acquired from the design variation generation rule storage module 114.
2. The design determination condition is acquired from the design determination condition storage module 116.
3. A material necessary for generating a variation is acquired from the material storage module 112.
In step S508, the design variation generation module 152 uses a design of a variation that is different from the design of the promotional material generated in step S502 based on the design features, design variation generation rules, and materials extracted in step S504. A combination of layout information and content information). In the above example, since the design of the promotional material generated in step S502 (referred to as a base design) has a “clear fresh” taste, generation of “mild natural”, “pop / casual”, etc., which are different from this. In accordance with the rules, designs such as “mild natural” and “pop casual” are generated. The generated design is recorded in a promotional material in association with each taste in the form of layout information and content information. Each taste is associated with a corresponding font or color scheme, and variations are generated by applying these to the base design. These associations are defined based on the relationship between the impression received by the recipient and the impression expression (taste) of the document. As a technique related to the impression received by the receiver and the impression expression (taste) of the document, there is a technique described in Japanese Unexamined Patent Application Publication No. 2007-279851.
The processing (design variation generation) result here is as shown in the example of FIG. A design variation 710, a design variation 720, and a design variation 730 are generated from the base design 700.

Next, the generated design variation is associated with the design determination conditions at the time of sales promotion distribution.
The design decision conditions include the following.
(1) “Clear Fresh”
Background color: Other than blue Gender: Female Age: Teens, 20s Delivery time: 9: 00-18: 00
Keywords: cafe, fashionable, cute, cheerful, happy, ...
(2) “Mild Natural”
Background color: Not specified Gender: Not specified Age: 20s ~
Delivery time: 9: 00-15: 00
Keywords: cafe, relaxation, healing, nature, natural, ...
(3) "Pop casual"
Background color: Other than red Gender: Female Age: 20s ~
Delivery time: 9: 00-19: 00
Keywords: cafe, fun, happy, casual, ...
The design determination condition defines a condition for determining a design for distribution to a target person. For example, when displaying or displaying a promotional material, if the background color and the design color are similar, the effective / ineffective background color is set in consideration of the fact that the promotional material becomes difficult to see. Or define effective / ineffective age and gender for each variation. Specifically, the background color of the area for displaying the promotional material is other than red, the subject's gender is female, the age is in his twenties, and the distribution time is 9: 00-19: 00. And if the target person has written a word such as “cafe” or “fun” in a document written in a predetermined period (predetermined period from now), “pop casual” applies Is done. You may make it apply the taste by satisfy | filling some instead of all of these conditions.
Then, the generated design variation (combination of layout information and content information) is associated with design determination conditions.

In step S510, the design display module 120 displays the generated design variation result to the user. In the case of saving according to the operation of the user, the process proceeds to step S512, and the created promotional item is saved. In the case of editing, the process returns to step S502, and editing is performed again.
In step S512, the edited content is stored in the promotional information storage module 110.

FIG. 6 is a flowchart showing an example of processing according to the present embodiment (first embodiment, second embodiment). It is a flowchart which shows the process example, such as sales promotion delivery.
In step S602, it is determined whether the promotional item is an electronic medium or a paper medium. If it is an electronic medium, the process proceeds to step S604, and if it is a paper medium, the process proceeds to step S606.
In step S604, the sales promotion product distribution module 128 designates the sales promotion product to be distributed and the distribution destination.
In step S606, the delivery material printing module 126 specifies a promotional material to be printed.
In the case of an electronic medium (electronic medium in step S602), the process proceeds to step S604, and the promotional material distribution module 128 designates the promotional material to be distributed and the distribution destination. The distribution destination is, for example, SNS (Social Networking Service), on the Web, digital signage, or the like. The delivery method is a link to a promotional item, an information image, a jpg image, or the like.
In the case of a paper medium (paper medium in step S602), the process proceeds to step S606, and the promotional material printing module 126 specifies the promotional material to be printed.

In step S608, a design determination condition is acquired. Do one or both of the following:
1. Conditions are extracted from the design determination condition extraction module 158.
2. A user inputs conditions from the design determination condition reception module 124.
In step S608, the design determination module 154 determines, for example, the most effective (matching condition is met based on the design determination condition acquired by the design determination condition extraction module 158, the design determination condition reception module 124, or both. Select a design.
The design determination condition extraction module 158 is an account of the Web service or the tool being used if the distribution is to the Web from the information of the SNS if the distribution is to the customer information storage module 118, SNS, etc. If the information is distributed to digital signage, the target user's gender, age, and sensitivity information are extracted from the camera attached to the digital signage, and the date and time of distribution are extracted.
The design determination condition receiving module 124 is input by the user through the interface.

In step S610, the design determination module 154 determines a design (combination of layout information and content information) based on the design determination conditions.
In step S612, the design generation module 156 generates a promotional item from the combination of layout information and content information. In other words, the design generation module 156 generates a promotional item in a form (PDF, jpg image, link, etc.) that can be distributed from the design (combination of layout information and content information) determined in step S608.
In step S614, it is determined whether the medium is an electronic medium or a paper medium. If the medium is an electronic medium, the process proceeds to step S616. If the medium is a paper medium, the process proceeds to step S618.
In step S616, the promotional item display module 130 displays the promotional item to the user.
In step S618, the promotional material printing module 126 performs print settings and executes printing.
In the case of an electronic medium (electronic medium in step S614), the process proceeds to step S616, and the promotional item display module 130 displays the promotional item generated in step S612 to the user. In the case of a paper medium (paper medium in step S614), the process proceeds to step S618, and the promotional material printing module 126 performs print settings and prints the promotional material generated in step S612.

This will be described with reference to the example of FIG.
When the user (customer) 196a accesses from the SNS and there is SNS transmission information 812 such as “There was something good today!”, The design variation 810 generated from the promotional material 800 is transmitted. In other words, sensitivity information (words indicating predetermined emotions) is extracted from SNS, blog, etc., and a promotional material is provided with a design according to the mood and sensitivity of the user who is the recipient.
Browsing attributes 822 such as the access by the user (customer) 196b and the browsing time (delivery date / time or access date / time when the promotional material is an electronic medium, distribution date / time when the promotional material is a paper medium) are extracted. In this case, the design variation 820 generated from the promotional material 800 is transmitted. In other words, in consideration of distribution time or browsing time, sales promotion items are provided in a dark color scheme at night.
In addition, when there is an access by the user (customer) 196c and the viewer attribute 832 such as a woman in his twenties and a favorite color: blue is extracted, the design variation 830 generated from the promotional material 800 is transmitted. In other words, the sales promotion is provided with a design according to the personal information of the recipient user.

  A hardware configuration example of the information processing apparatus according to the present embodiment will be described with reference to FIG. The configuration illustrated in FIG. 9 is configured by, for example, a personal computer (PC) or the like, and illustrates a hardware configuration example including a data reading unit 917 such as a scanner and a data output unit 918 such as a printer.

  A CPU (Central Processing Unit) 901 includes various modules described in the above-described embodiments, that is, the design display module 120, the design editing module 122, the design determination condition receiving module 124, the promotional product printing module 126, and the promotional product distribution module. 128, promotional display module 130, material registration module 140, design variation generation rule setting module 142, design determination condition setting module 144, design evaluation module 150, design variation generation module 152, design determination module 154, design generation module 156, design A computer program that describes the execution sequence of each module such as the decision condition extraction module 158 It is a control part which performs the process which carried out.

  A ROM (Read Only Memory) 902 stores programs used by the CPU 901, operation parameters, and the like. A RAM (Random Access Memory) 903 stores programs used in the execution of the CPU 901, parameters that change as appropriate during the execution, and the like. These are connected to each other by a host bus 904 including a CPU bus or the like.

  The host bus 904 is connected to an external bus 906 such as a PCI (Peripheral Component Interconnect / Interface) bus via a bridge 905.

  A keyboard 908 and a pointing device 909 such as a mouse are input devices operated by an operator. The display 910 includes a liquid crystal display device or a CRT (Cathode Ray Tube), and displays various types of information as text or image information.

  An HDD (Hard Disk Drive) 911 includes a hard disk, drives the hard disk, and records or reproduces a program executed by the CPU 901 and information. The hard disk stores promotional items, materials, design variation generation rules, design determination conditions, customer information, target data for each module, processing results, and the like. Further, various computer programs such as various other data processing programs are stored.

  The drive 912 reads out data or a program recorded in a removable recording medium 913 such as a magnetic disk, an optical disk, a magneto-optical disk, or a semiconductor memory, and the data or program is read out from the interface 907 and the external bus 906. , To the RAM 903 connected via the bridge 905 and the host bus 904. The removable recording medium 913 can also be used as a data recording area similar to a hard disk.

  The connection port 914 is a port for connecting the external connection device 915 and has a connection unit such as USB or IEEE1394. The connection port 914 is connected to the CPU 901 and the like via the interface 907, the external bus 906, the bridge 905, the host bus 904, and the like. The communication unit 916 is connected to a communication line and executes data communication processing with the outside. The data reading unit 917 is a scanner, for example, and executes document reading processing. The data output unit 918 is, for example, a printer, and executes document data output processing.

  Note that the hardware configuration of the information processing apparatus illustrated in FIG. 9 illustrates one configuration example, and the present embodiment is not limited to the configuration illustrated in FIG. 9, and the modules described in the present embodiment are executed. Any configuration is possible. For example, some modules may be configured with dedicated hardware (for example, Application Specific Integrated Circuit (ASIC), etc.), and some modules are in an external system and connected via a communication line In addition, a plurality of systems shown in FIG. 9 may be connected to each other via communication lines so as to cooperate with each other. Further, it may be incorporated in a copying machine, a fax machine, a scanner, a printer, a multifunction machine (an image processing apparatus having any two or more functions such as a scanner, a printer, a copying machine, and a fax machine).

The program described above may be provided by being stored in a recording medium, or the program may be provided by communication means. In that case, for example, the above-described program may be regarded as an invention of a “computer-readable recording medium recording the program”.
The “computer-readable recording medium on which a program is recorded” refers to a computer-readable recording medium on which a program is recorded, which is used for program installation, execution, program distribution, and the like.
The recording medium is, for example, a digital versatile disc (DVD), which is a standard established by the DVD Forum, such as “DVD-R, DVD-RW, DVD-RAM,” and DVD + RW. Standard “DVD + R, DVD + RW, etc.”, compact disc (CD), read-only memory (CD-ROM), CD recordable (CD-R), CD rewritable (CD-RW), Blu-ray disc ( Blu-ray (registered trademark) Disc), magneto-optical disk (MO), flexible disk (FD), magnetic tape, hard disk, read-only memory (ROM), electrically erasable and rewritable read-only memory (EEPROM (registered trademark)) )), Flash memory, Random access memory (RAM) SD (Secure Digital) memory card and the like.
The program or a part of the program may be recorded on the recording medium for storage or distribution. Also, by communication, for example, a local area network (LAN), a metropolitan area network (MAN), a wide area network (WAN), a wired network used for the Internet, an intranet, an extranet, or a wireless communication It may be transmitted using a transmission medium such as a network or a combination of these, or may be carried on a carrier wave.
Furthermore, the program may be a part of another program, or may be recorded on a recording medium together with a separate program. Moreover, it may be divided and recorded on a plurality of recording media. Further, it may be recorded in any manner as long as it can be restored, such as compression or encryption.

110 ... Promotional product information storage module 112 ... Material storage module 114 ... Design variation generation rule storage module 116 ... Design decision condition storage module 118 ... Customer information storage module 120 ... Design display module 122 ... Design edit module 124 ... Design decision condition acceptance module 126 ... Promotional Product Printing Module 128 ... Promotional Product Distribution Module 130 ... Promotional Product Display Module 140 ... Material Registration Module 142 ... Design Variation Generation Rule Setting Module 144 ... Design Determination Condition Setting Module 150 ... Design Evaluation Module 152 ... Design Variation Generation Module 154 ... design determination module 156 ... design generation module 158 ... design determination condition extraction module 180 , 182, 184, 186, 188 ... promotional items 190 ... user (design creator)
192: User (distribution instructor)
194: User (printing instructor)
196: User (customer)
DESCRIPTION OF SYMBOLS 200 ... Information processing apparatus 202 ... Information processing apparatus 204 ... Information processing apparatus (printing apparatus)
206 ... Information processing device 290 ... Communication line

Claims (5)

Receiving means for receiving the first promotional item and the characteristics of the first promotional item;
In accordance with a predetermined rule for making the feature different from the feature, layout information that is information indicating the layout of the first promotional material and content information that is information indicating the content of the first promotional material are included. Generating means for converting to generate a second promotional item;
The first sales promotion item is associated with the first condition which is a condition for using the first sales promotion item, and the second sales promotion item is a condition for using the second sales promotion item. An information processing apparatus comprising: association means for associating the second condition. A reception means for receiving information on the use of promotional materials;
If the information accepted by the accepting means matches a condition for using the promotional material associated with the associating means, the information processing apparatus further comprises a selecting means for selecting the promotional material associated with the condition. The information processing apparatus according to claim 1. A delivery means for delivering the promotional item selected by the selection means;
Extraction means for extracting information about the customer to whom the promotional material is distributed by the distribution means;
The information processing apparatus according to claim 2, further comprising: a learning unit that learns a selection method by the selection unit using information about the customer extracted by the extraction unit. Printing means for adding and printing an information image on the promotional material selected by the selection means;
Extraction means for extracting information about a customer who has made access by means of an information image of a promotional material printed by the printing means;
The information processing apparatus according to claim 2, further comprising: a learning unit that learns a selection method by the selection unit using information about the customer extracted by the extraction unit. Computer
Receiving means for receiving the first promotional item and the characteristics of the first promotional item;
In accordance with a predetermined rule for making the feature different from the feature, layout information that is information indicating the layout of the first promotional material and content information that is information indicating the content of the first promotional material are included. Generating means for converting to generate a second promotional item;
The first sales promotion item is associated with the first condition which is a condition for using the first sales promotion item, and the second sales promotion item is a condition for using the second sales promotion item. An information processing program for causing the second condition to function as an associating means for associating.

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