JP5936592B2 - Advertisement distribution server and advertisement distribution system - Google Patents

Description

  The present invention relates to an advertisement distribution server and an advertisement distribution system.

  Conventionally, a technique for distributing advertisements over a network such as the Internet is known. Advertisers decide on CPC (Cost per Click), which is the cost per ad click, CPI (Cost per Install), which is the cost per ad install, CPA (Cost per Action), etc., in which the amount for the result (product purchase, etc.) is the advertising fee unit price.

  The following Patent Document 1 describes a system that allows an advertisement distribution fee to be determined clearly and fairly for an advertiser of different advertising fee calculation methods such as CPC and CPA. Advertiser information database in which the advertising management server describes the advertising fee calculation method for each advertiser, the advertising fee unit price in this calculation method, etc., and the advertisement storage database in which the advertising data representing each advertiser's advertisement is recorded When the advertisement distribution management server receives an advertisement distribution request from the user terminal, the CPC (Cost per Mill) advertising charge unit price of CPC and CPA recorded in the advertiser information database is obtained for each advertiser. It is described that xCPM converted into a unit price is calculated, and which advertiser's advertisement data should be distributed based on this xCPM.

JP-A-2005-190005

  On the other hand, even if the form of the advertisement fee is different, conventionally, when an advertisement is distributed, it is normal or customary that the operating entity of the advertisement distribution system collects a distribution fee (so-called margin). Such collection of the distribution fee is a source of profit for the operating entity of the advertisement distribution system, but it can be a cause of a decrease in own income for media owners such as affiliates who enjoy the advertisement fee.

  An object of the present invention is to provide an advertisement distribution server and an advertisement distribution system capable of maximizing the profit of a medium owner who provides an advertisement when distributing a plurality of types of advertisements such as a CPC advertisement and a CPI advertisement.

  The present invention is an advertisement distribution server that distributes an advertisement in response to a request from a user terminal, and includes a period-guaranteed advertisement, an impression advertisement (CPM advertisement), and a click-guaranteed advertisement (CPC advertisement). Creating means for creating an advertisement list in which a category advertisement and a second category advertisement including at least one of an action result advertisement (CPA advertisement) and an installation guaranteed advertisement (CPI advertisement) are mixed; and Transmitting means for transmitting to the user terminal; measuring means for measuring the results of the first type advertisement and the results of the second type advertisement generated by the operation of the user terminal; and the results of the first type advertisement in a predetermined period; Totaling means for totaling the results of the second type advertisement, and data relating to advertisers of the first type advertisement and the second type advertisement , Data relating to the medium owner displaying the first type advertisement and the second type advertisement, a storage means for storing the first type advertisement unit price, and the second type advertisement unit price, and a totaling result in the aggregation unit Calculation means for calculating billing amount data for the advertiser of the first type advertisement and the second type advertisement, and payment amount data for the medium owner displaying the first type advertisement and the second type advertisement. The billing amount data for the advertiser of the second type advertisement is calculated by multiplying the total result of the second type advertisement by the unit price of the second type advertisement, and the amount of payment for the medium owner of the second type advertisement Data is calculated by multiplying the billing amount data by a predetermined margin coefficient k (0 <k <1), and the billing amount data and medium for the advertiser of the first type advertisement It is characterized by comprising calculation means for calculating the payment amount data for the body owner by multiplying the total result of the first type advertisement by the first type advertisement unit price.

  In one embodiment of the present invention, when the upper limit number n of advertisements displayed at a time on the user terminal is set, and the creation unit includes m first type advertisements less than n, The advertisement list is created by adding (n−m) second type advertisements.

  In another embodiment of the present invention, a first type advertisement is displayed in the first area of the user terminal, a second type advertisement is displayed in the second area, and the creating means includes a first type for the first area. The advertisement list is created by mixing a type advertisement and a second type advertisement for the second area.

  The present invention is an advertisement distribution system that distributes an advertisement in response to a request from a user terminal, and includes an advertisement distribution server, an advertiser terminal, and a medium main terminal, the advertisement distribution server, the advertiser The terminal and the media main terminal are connected via a network, and the advertiser terminal includes at least one of a period-guaranteed advertisement, an impression advertisement (CPM advertisement), and a click-guaranteed advertisement (CPC advertisement) via the network. A second type advertisement including at least one of a first type advertisement, an action result type advertisement (CPA advertisement), and an installation guarantee type advertisement (CPI advertisement) is provided, and the advertisement distribution server receives the first type advertisement via the network. A program for displaying a type advertisement and the second type advertisement is provided to the medium main terminal, and the medium main terminal The media application incorporating the program is provided to the user terminal via the advertisement terminal, and the advertisement distribution server provides an advertisement list in which the first type advertisement and the second type advertisement are provided from the advertiser terminal. Creating means for creating a transmission means for sending the advertisement list to the user terminal in response to a request of the program incorporated in the medium application of the user terminal, and the first type generated by operation of the user terminal Measuring means for measuring the results of the advertisement and the results of the second type advertisement, a counting means for counting the results of the first type advertisement and the results of the second type advertisement in a predetermined period, and the first type advertisement And data relating to the advertiser of the second type advertisement, data relating to the medium owner displaying the first type advertisement and the second type advertisement, Storage means for storing the advertisement unit price and the second type advertisement unit price, billing amount data for the advertiser of the first type advertisement and the second type advertisement using the aggregation result in the aggregation unit, Computation means for calculating payment amount data for the medium owner displaying the first type advertisement and the second type advertisement, wherein the billing amount data for the advertiser of the second type advertisement is calculated as a total result of the second type advertisement Is calculated by multiplying the second category type advertising unit price by the payment amount data for the media owner of the second type advertisement by multiplying the billed amount data by a predetermined margin coefficient k (0 <k <1). And the billing amount data for the advertiser of the first type advertisement and the payment amount data for the medium owner are multiplied by the first type advertisement unit price on the tabulation result of the first type advertisement. Characterized in that it comprises calculation means for calculating at Rukoto.

  The present invention is also an advertisement distribution system for distributing advertisements in response to a request from a user terminal, including an advertisement distribution server, an advertiser terminal, and a medium main terminal such as a web server, and the advertisement distribution The server, the advertiser terminal, and the medium main terminal are connected via a network, and the advertiser terminal transmits at least a period-guaranteed advertisement, an impression advertisement (CPM advertisement), and a click-guaranteed advertisement (CPC advertisement) via the network. A first type advertisement including any one of the above, a second type advertisement including at least one of an action result type advertisement (CPA advertisement) and an installation guaranteed advertisement (CPI advertisement), and the advertisement distribution server And providing the first type advertisement and the second type advertisement to the medium main terminal via the network main terminal. Then, the first type advertisement and the second type advertisement are provided to the user terminal, and the advertisement distribution server mixes the first type advertisement and the second type advertisement provided from the advertiser terminal. A creation means for creating an advertisement list, a transmission means for transmitting the advertisement list to the medium main terminal, a result of the first type advertisement generated by an operation of a user terminal accessing the medium main terminal such as a Web server, and the Measuring means for measuring the results of the second type advertisements, totaling means for counting the results of the first type advertisements and the results of the second type advertisements for a predetermined period, the first type advertisements and the second type Stores data relating to the advertiser of the advertisement, data relating to the medium owner displaying the first type advertisement and the second type advertisement, the first type advertisement unit price, and the second type advertisement unit price. Display the billing amount data for the advertiser of the first type advertisement and the second type advertisement, and the first type advertisement and the second type advertisement using the counting result of the counting means. A calculation means for calculating payment amount data for the medium owner, wherein the billing amount data for the advertiser of the second type advertisement is calculated by multiplying the total result of the second type advertisement by the second type advertisement unit price. And calculating the payment amount data for the media owner of the second type advertisement by multiplying the billing amount data by a predetermined margin coefficient k (0 <k <1), and the advertiser of the first type advertisement Calculation means for calculating the billing amount data for the medium and the payment amount data for the medium owner by multiplying the aggregate result of the first type advertisement by the first type advertisement unit price. And features.

  In the present invention, if an advertisement that gives a certain reward for a user action is defined as an achievement-reward-type advertisement, the first-type advertisement can be called a non-performance-reward-type advertisement, and the second-type advertisement can be called an achievement-reward-type advertisement.

  According to the present invention, when a plurality of types of advertisements such as a first type advertisement such as a CPC advertisement and a second type advertisement such as a CPI advertisement are distributed, the profit of the media owner who provides the advertisement can be maximized. Thereby, it becomes possible to further activate the consumption activity through advertisement. Further, it becomes easy for the end user to access a plurality of types of advertisements.

It is a system configuration figure of an embodiment. It is a sequence diagram which shows the whole flow of embodiment. It is a block diagram of an operation company server. It is a processing flowchart of an embodiment. It is a detailed sequence diagram (1) of an embodiment. It is a detailed sequence diagram (2) of an embodiment. It is a detailed sequence diagram (the 3) of embodiment. It is explanatory drawing which shows the user terminal screen of embodiment. It is a block diagram of the operation company server of other embodiment.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings.

  First, the basic principle of this embodiment will be described.

  In the present embodiment, the advertisement distribution server acquires the first type advertisement and the second type advertisement from the advertiser, and distributes the advertisement by providing them to the user terminal. The first type advertisement includes at least one of a period guaranteed advertisement (pure advertisement), an impression advertisement (CPM advertisement), and a click guaranteed advertisement (CPC advertisement). The term guaranteed advertisement is an advertisement in which the advertiser is charged and the media owner is paid for the period. Impression advertisements are advertisements in which the advertiser is charged and the media owner is paid for impressions (impressions). The click-guaranteed advertisement is an advertisement in which the advertiser is charged and the media owner is paid for a click (the number of clicks and the number of taps of a banner or text). The second type advertisement includes at least one of an action result advertisement (CPA advertisement) and an installation guarantee advertisement (CPI advertisement). The action result type advertisement is an advertisement in which a certain action is a result point and the advertiser is charged and the medium owner is paid for the number of times the action is performed. The installation guarantee type advertisement is an advertisement in which the advertiser is charged and the media owner is paid for the number of times the application is installed.

  Here, an application that can be displayed as an advertisement medium by displaying an advertisement is called a medium application, and an application that is downloaded from an advertisement displayed in the medium application is called an advertisement application. The media application can be an incentive for the advertisement application to be downloaded.

  The media owner of the media application accesses the web site of the advertisement distribution server, logs in, downloads a media application SDK (Software Development Kit), and incorporates it into a media application that runs on a user terminal, for example, a mobile terminal.

  The medium application SDK is incorporated in the medium application and displays an advertisement screen at a predetermined position of the medium application.

  When the user clicks or downloads on the advertisement application screen displayed on the user terminal, the medium application SDK transmits a specific command to the advertisement distribution server.

  The advertisement distribution server stores the acquired data and transmits the advertisement data to the user terminal.

  When the distributed advertisement is the first type advertisement, the advertisement distribution server measures the period, the number of times of display, or the click as the advertisement result. When the distributed advertisement is a second type advertisement, the advertisement distribution server measures action and installation as advertisement results. The advertisement distribution server aggregates the measurement results for a predetermined period (for example, one month), executes a billing process for billing the advertiser with the advertisement fee, and pays to pay the advertisement result to the medium owner Execute the process.

Usually, the advertisement distribution server sets an advertisement fee for each of the first type advertisement and the second type advertisement and executes a billing process, and collects a predetermined advertisement distribution fee and executes a payment process. For example, if the CPC advertising unit price is a yen and the number of clicks in a given period is M,
Billing amount = a x M
If the delivery fee is 10%,
Payment amount = (1-0.1) × a × M = 0.9 × a × M
It is. Also, if the CPI advertising unit price is b yen and the number of installations for a given period is N,
Billing amount = b x N
If the delivery fee is 10%,
Payment amount = (1-0.1) x b x N = 0.9 x b x N
It is.

  However, the results of the advertisement are different between the first type ad and the second type ad, and the first type ad has a relatively short merit for the advertiser because of the relatively short time and operation from user action to billing, There are significant benefits for the media owner. On the other hand, the second type advertisement has a relatively large merit for the advertiser and a small merit for the medium owner because it takes a long time and operation from user action to billing. Therefore, in general, the second type advertisement has a relatively large merit for the advertiser, and therefore has a large number of publications and a large stock.

  In the present embodiment, paying attention to the difference between the characteristics of the first type advertisement and the second type advertisement, the second type advertisement uses the fact that the second type advertisement has a larger number of publications and the inventory is more abundant. When distributing advertisements, by mixing type 2 advertisements in addition to type 1 advertisements and using the distribution fee obtained from type 2 advertisements as a source of funds, This maximizes the profit of the media owner who provides the first type advertisement.

That is, in the present embodiment, for example, regarding CPI advertisements,
Billing amount = b x N
Payment amount = 0.9 x b x N (when the delivery fee is 10%)
However, for CPC ads,
Billing amount = a x M
Payment amount = a x M
Therefore, the billing amount and the payment amount are equal. Originally, the advertisement distribution server should collect 0.1 × a × M as a distribution fee, but this amount is allocated or offset by a part of 0.1 × b × N, which is a distribution fee in CPI advertising. be able to.

Thus, in this embodiment, since the distribution fee for the first type advertisement is made free using the distribution fee for the second type advertisement, the second type advertisement is distributed when distributing the first type advertisement. Will be delivered together. That is, this embodiment has one feature in that the first type advertisement and the second type advertisement are mixed and distributed. For example, the first type advertisement and the second type advertisement are mixed as follows.
Period-guaranteed advertising and CPA
CPM and CPA
CPC and CPI
CPC and CPA
CPM, CPC and CPA
CPM, CPA and CPI

  Conventionally, only the first type advertisement is distributed to the medium application, or only the second type advertisement is distributed. In the present embodiment, not only the first type advertisement is distributed, but the second type advertisement is also distributed and provided to the user terminal in addition to the first type advertisement. There may be various modes of delivering the second type advertisement in addition to the first type advertisement. For example, when an advertisement application is displayed as a representation figure (icon) in a specific area of the medium application, when the number to be displayed is limited to n, n-1 or n-2 first items are displayed. In addition to displaying the icon of the type advertisement and displaying one or two icons of the second type advertisement respectively, the first type advertisement and the second type advertisement are mixed.

  Of course, the first type advertisement and the second type advertisement can be mixed by displaying only the first type advertisement on the screen with the user terminal and displaying only the second type advertisement on the next screen. In the present embodiment, “mixed” of the first type advertisement and the second type advertisement includes not only the case where they coexist on one screen but also the case where they coexist on different screens.

  In the present embodiment, for the second type advertisement, the payment amount for the media owner is calculated using a margin factor smaller than 1. For the first type advertisement, the payment amount for the media owner uses the margin factor in the same manner as the billing amount. It can be said that it is calculated without any problem. Further, in the present embodiment, as a result, the first type advertisement can be free of charge, so the first type advertisement can be provided to the advertiser at a lower unit price, and higher profit can be provided to the medium owner. It becomes possible to do.

  Next, this embodiment will be specifically described. FIG. 1 shows an overall configuration diagram of an advertisement distribution system according to the present embodiment. The advertisement distribution system includes an operating company server 10 as an advertisement distribution server, an advertiser terminal 12, a medium main terminal 14, and a user terminal 16, and these servers and terminals are connected to each other via the Internet 50. The The management company server 10 serving as an advertisement distribution server is a server that manages and operates an advertisement distribution system, acquires and stores first-type advertisements and second-type advertisements from advertisers, and sends advertisements to media owners. An SDK that is a program for distribution is provided. Further, the operating company server 10 distributes the first type advertisement and the second type advertisement in response to the advertisement request from the user terminal 16, measures each result, and executes the billing process and the payment process. The operating company server 10 stores an SDK that is a program for distributing advertisements in a database, and provides the SDK to the medium main terminal 14 in response to a request from the medium main terminal 14.

  The advertiser terminal 12 is a terminal used by the advertiser, and transmits advertising data to the operation company server 10. Although one advertiser terminal 12 is shown in the figure, a plurality of advertiser terminals 12 may exist for each advertiser. The advertisement data can include first type advertisement data such as CPC advertisements and second type advertisement data such as CPI advertisements. The first type advertisement data and the second type advertisement data may be transmitted from one advertiser terminal 12, and the first type advertisement data is transmitted from the advertiser terminal 12 of one advertiser, and the advertiser of another advertiser is transmitted. The second type advertisement data may be transmitted from the terminal 12. In a typical example, CPC advertisement data is transmitted from a certain advertiser's terminal 12 at a certain timing, and CPI advertisement data is transmitted from another advertiser's terminal 12 at another timing. The transmitted advertisement data is stored in the database of the operation company server 10.

  When the advertiser terminal 12 transmits the advertisement data to the management company server 10, the management company server 10 sets an account for the advertiser or the advertiser terminal 12 in advance and uses this account to send the advertising data to the management company server. 10 may be transmitted.

  The media main terminal 14 is a terminal used by the media owner, and downloads SDK for incorporation into the media application from the operating company server 10 via the Internet 50. The medium application SDK is incorporated in the medium application and has a function of displaying an advertisement screen at a predetermined position of the medium application. Further, when the medium application SDK is activated in the medium application, various commands are transmitted to the operating company server 10 via the Internet 50 in accordance with a user operation. The operating company server 10 can measure the results of the first type advertisement and the second type advertisement by the function of the medium application SDK. The medium main terminal 14 transmits the medium application to the user terminal 16 via the Internet 50.

  When the medium main terminal 14 downloads the medium application SDK from the operation company server 10, the operation company server 10 sets an account for the medium owner or the medium main terminal 14 in advance and uses this account to set the medium owner or medium. You may manage the main app.

  The user terminal 16 is a terminal used by a user who uses the medium application, and includes a personal computer (PC), a tablet terminal, a mobile phone, and a smartphone. In the user terminal 16, the medium application transmitted from the medium main terminal 14 is activated and displays various data on the screen of the user terminal. A typical example of the media application is a game application. The medium application SDK downloaded from the operation company server 10 and incorporated in the medium application is activated in response to a user operation, and requests an advertisement list from the operation company server 10. The operating company server 10 transmits an advertisement list to the user terminal 16 according to the advertisement request list, and the medium application SDK displays an advertisement (advertisement application) at a predetermined position on the screen of the user terminal 16. The displayed advertisement includes a first type advertisement and a second type advertisement. The user arbitrarily selects the first type advertisement or the second type advertisement.

  For example, when the user taps a “download” item displayed in the advertisement in the CPI advertisement, the medium application SDK transmits a command including predetermined data to the operating company server 10.

  The operating company server 10 stores the acquired data and transmits the advertisement application to the user terminal 16. Note that the operating company server 10 may transmit these data to a predetermined download service site, and the predetermined download service site may transmit the advertisement application to the user terminal 16.

  The medium application SDK monitors whether or not the advertisement application is installed on the user terminal 16 by using, for example, a package name, and transmits a command to the operation company server 10 when detecting that the advertisement application is installed.

  The operating company server 10 collates the data acquired at the time of tapping with the data acquired at the time of detecting the installation, specifies the media application in which the advertising application is installed, and measures the result of the advertisement. The same applies to CPA advertisements. As for the CPC advertisement, when the user taps (corresponds to clicking) the CPC advertisement, the medium application SDK transmits a tap API request to the operation company server 10, and the operation company server 10 measures the result of the advertisement with this. . About a period guarantee advertisement and a CPM advertisement, a result is measured with a predetermined period and the number of times of display, respectively.

  The operating company server 10 totals the results of the first type advertisement and the results of the second type advertisement for the predetermined period (one month), and executes the billing process and the payment process on the predetermined date. As described above, in the present embodiment, for the first type advertisement, the management company server 10 calculates the advertisement distribution fee as free in calculating the payment amount in the payment process. Details of the calculation will be described later. The billing amount data calculated in the billing process is transmitted to the advertiser terminal 12 via the Internet 50. The payment amount data calculated in the payment process is transmitted to the medium main terminal 14 via the Internet 50. Of course, these billing amount data and payment amount data may be provided to the advertiser and the media owner respectively offline (that is, by mail).

  In FIG. 1, the advertiser terminal 12 and the medium main terminal 14 are shown. However, the advertiser terminal 12 may be an advertiser server, and similarly, the medium main terminal 14 may be a medium main server.

  FIG. 2 shows the overall processing flow in the configuration shown in FIG.

  The advertiser terminal 12 sets an advertisement to be distributed and supplies it to the operating company server 10. The operating company server 10 stores the received advertisement information in a memory and creates a database (DB). The advertisement stored in the database, that is, the first type advertisement and the second type advertisement are displayed on the screen of the user terminal 16 by the medium application of the user terminal 16 by the operation of the user terminal 16 by the user (end user). As will be described later, the medium main terminal 14 may be a Web server that provides a Web site. In this case, advertisement information is provided from the database of the operating company server 10 to the Web server. The advertisement is displayed on the user terminal 16 that has accessed.

  When the user (end user) performs a predetermined result operation on the advertisement display, the operation company server 10 measures the advertisement result based on this operation. The operating company server 10 measures advertisement results for each of the first type advertisement and the second type advertisement. Then, billing / payment is performed over a predetermined period, billing / payment processing is executed on a predetermined closing date, a payment is provided to the media owner, and a bill is provided to the advertiser.

  FIG. 3 shows a configuration block diagram of the operating company server 10. The operating company server 10 includes a CPU 101, a program memory 102, a working memory 103, a communication interface (I / F) 104, a database 105, and a bus 106.

  The CPU 101 reads out and executes the processing program stored in the program memory 102, thereby executing advertisement distribution processing, billing processing, and payment processing. The CPU 101 temporarily stores various calculation results and parameters in the working memory 103 when executing these processes.

  The communication interface (I / F) 104 transmits / receives data to / from the advertiser terminal 12, the medium main terminal 14, and the user terminal 16 via the Internet 50.

  The database 105 includes a first type advertisement database (first type DB), a second type advertisement database (second type DB), and a user database (user DB).

  The first type DB stores first type advertisement data such as CPC advertisement data. The first type advertisement data includes data of the first type advertisement unit price, the first type advertisement application, and the result measurement result of the first type advertisement.

  The second type advertisement DB stores second type advertisement data such as CPI advertisement data. The second type advertisement data includes data of the second type advertisement unit price, the second type advertisement application, and the result measurement result of the second type advertisement.

  The user DB stores data related to the advertiser, the media owner, and the user of the user terminal 16. These data include an advertiser account, a media owner account, a user account, and the like, and are used as basic data for processing billing / payment of advertising costs.

  The database 105 may be in the operating company server 10 as shown in the figure, but may be outside the operating company server 10 and accessible by the operating company server 10 via a network such as the Internet 50. .

  In such a configuration, the CPU 101 stores the first type advertisement data received from the advertiser terminal 12 via the communication I / F 104 in the first type DB of the database 105 in association with the advertiser account. Further, the second type advertisement data received from the advertiser terminal 12 is stored in the second type DB of the database 105 in association with the account of the advertiser. For example, an account of an advertiser A is set to aaa, CPC advertisement data is stored in CPCDB in association with this account aaa, an account of another advertiser B is set to bbb, and CPI advertisement data is set to CPIDB in association with this account bbb. Remember. Each of the first type advertisement data and the second type advertisement data is managed by being assigned an ID, and data (address, name, and other billing items) related to the advertiser is stored in the user DB together with the account.

  The CPU 101 transmits the medium application SDK to the medium main terminal 14 in response to a request from the medium main terminal 14 via the communication I / F 104. Data related to the media owner (address, name, and other payment items) is stored in the user DB together with the account. The medium application SDK is incorporated in the medium application in the medium owner, and is provided to the user terminal 16 via the Internet 50.

  When the CPU 101 receives a request from the user terminal 16 (more specifically, when receiving a command from the medium application SDK incorporated in the medium application installed in the user terminal 16 via the communication I / F). The first type advertisement data stored in the first type DB and the second type advertisement data stored in the second type DB are read to create an advertisement list, and transmitted to the user terminal 16 via the communication I / F 104. To deliver advertisements. This advertisement list is an advertisement list in which a first type advertisement and a second type advertisement are mixed.

Further, for example, when the CPU 101 receives a click operation of a CPC advertisement from the user terminal (more specifically, a command from the SDK for the medium application installed in the medium application installed in the user terminal 16 is transmitted to the communication I / O. If it is received via F), the detailed data of the CPC advertisement data stored in the first type DB is transmitted to the user terminal 16 as necessary, and the result of the CPC advertisement is measured as one click. That is, the CPU 101 receives each data transmitted from the user terminal 16, identifies the medium application, the CPC advertisement, and the user based on these data, and obtains the result of one click in association with the medium application, the CPC advertisement, and the user. Store in the user DB of the database 105. Similarly, for example, when the CPU 101 receives an installation operation of a CPI advertisement from a user terminal (more specifically, when receiving a command from the medium application SDK incorporated in the medium application installed in the user terminal 16). ), The advertising application of the CPI advertising data stored in the second type DB is transmitted to the user terminal 16, and the result of the CPI advertising is measured as one installation. That is, the CPU 101 receives the data transmitted from the user terminal 16, identifies the medium application, the advertisement application, and the user based on the data, and associates the result of the installation once with the medium application, the CPC advertisement, and the user in the database. It is stored in the user DB 105. The CPU 101 identifies whether the result is the result of the first type advertisement or the result of the second type advertisement by the advertisement application ID included in the command transmitted from the user terminal 16. Of course, the medium application SDK may identify the first type advertisement and the second type advertisement by transmitting different commands and determining the type of command received by the CPU 101. In the present embodiment, “measurement of results” includes identification of whether the results are from the first type advertisement or the second type advertisement, and the counting of the results. The CPU 101 measures the results of the first type advertisement and the second type advertisement, and accumulates and updates the results of the user DB. Then, the results during a predetermined period (for example, one month) are tabulated for each first type advertisement and second type advertisement. Specifically, when CPC1, CPC2, and CPC3 exist as CPC advertisements of the first type advertisement, and CPI1, CPI2, and CPI3 exist as CPI advertisements of the second type advertisement,
<Type 1 advertisement>
CPC1: 50 times CPC2: 4 times CPC3: 60 times <Second type advertisement>
CPI 1: 70 times CPI 2: 500 times CPI 3: 650 times, etc. In addition, when there is a CPM advertisement as the first type, the display count is totaled, and when there is a CPA advertisement as the second type, a certain number of actions is totaled.

  Needless to say, the results of the first type advertisement and the second type advertisement may be managed not by the user DB but by another result database in the database 105. For example, the results of the first type advertisement may be stored and managed in the first type DB, and the results of the second type advertisement may be stored and managed in the second type DB. The first type DB and the second type DB may exist separately from the operating company server 10 as separate databases.

  The CPU 101 aggregates the results of the first type advertisement and the second type advertisement in the predetermined period, and then executes the billing process and the payment process on the predetermined date. That is, for each of the first type advertisement and the second type advertisement, the aggregated result is read from the database 105, and the amount charged is calculated by multiplying the unit price set in advance and stored in the program memory 102 or the like. The payment amount is calculated by multiplying the billing amount by a predetermined margin coefficient in the case of the second type advertisement, but in the case of the first type advertisement, the coefficient is set to 1 without multiplying the billing amount by the predetermined margin coefficient. Set to and calculate. Calculation with the coefficient set to 1 means that the billing amount and the payment amount are the same, that is, the advertisement distribution fee is set to zero. After calculating the billing amount and the payment amount for each of the first-type advertisement and the second-type advertisement, the billing data and the payment data are created by collecting them for each advertiser and each medium owner. The billing data is transmitted to the advertiser terminal 12, and the payment data is transmitted to the medium main terminal 14. In parallel with this, an invoice may be sent offline to the advertiser, and a payment may be sent to the media owner.

  FIG. 4 shows a process flowchart of the CPU 101. This is a cumulative processing of the first type advertisement, in particular, realized by executing the processing program stored in the program memory 102. Here, a CPC advertisement will be exemplified and described as the first type advertisement.

  It is assumed that the CPC advertisement is distributed according to the operation of the user terminal 16 by the user as a premise of the cumulation.

First, the CPU 101 sequentially measures the results of the CPC advertisement using a command transmitted from the user terminal 16 (S101). In other words, the data transmitted from the user terminal 16 is received every time the user terminal 16 is clicked, and the media application, the CPC advertisement, and the user are specified by these data and stored in the database 105. The CPU 101 may store these data in the database 105 as a log in time series. For example,
2013/10 / 23,111,222,333,444
2013/10/24 101.201,303,404
...
Etc. Each field indicates a date, a medium application ID, a user ID, a user terminal ID, and a CPC advertisement ID in order from the top. Of course, the log format is an example, and any other format can be used.

  After sequentially measuring the results of the CPC advertisement (S101), it is determined whether or not a predetermined date has been reached (S102). The predetermined date is arbitrarily set by the operator. For example, in the case of a month closing, it is the last day of every month. If the predetermined date has not been reached, the CPU 101 repeatedly executes the CPC advertisement result measurement of S101 and updates the database 105.

When the predetermined date is reached, the CPU 101 totals the results of the CPC advertisement in the predetermined period from the previous date to the current date for each CPC advertisement (S103). At this time, CPC advertisements may be sorted and aggregated for each advertiser and each medium owner.
For example,
Advertiser A
CPC1: 20 times CPC2: 30 times Advertiser B
CPC3: 10 times CPC4: 7 times Media owner C:
CPC5: 40 times CPC6: 50 times, etc. The advertiser is specified by the CPC advertisement ID, and the media owner is specified by the medium application ID.

  Next, the CPU 101 determines whether there is a second type advertisement, for example, a CPI advertisement (S104). This determination is to determine whether or not a CPI advertisement is distributed in addition to the CPC advertisement when the CPC advertisement is distributed. Usually, the user terminal is mixed with the first type advertisement and the second type advertisement. 16 is determined to be YES. However, if only the CPC advertisement of the first type advertisement is distributed for some reason, it is determined as NO.

When it is determined that the CPI advertisement of the second type advertisement is mixed, the CPU 101 sets the margin coefficient k to k = 1.
(S105). On the other hand, when it is determined that the CPI advertisement as the second type advertisement is not mixed, the CPU 101 sets the margin coefficient k to 0 <k <1.
A predetermined value satisfying, for example, k = 0.9
(S106).

After setting the margin coefficient k according to the presence / absence of the CPI advertisement as the second type advertisement, the billing amount data is calculated for each advertiser and the payment amount data is calculated for each medium owner (S107). The billing amount is calculated for each advertiser by multiplying the total number of CPC advertisements by the unit price of the CPC advertisements. For example, for advertiser A,
CPC1 20 times × unit price + CPC2 30 times × unit price. The payment amount is calculated for each medium owner by multiplying the unit price of the CPC advertisement and the margin coefficient k set in S105. For example, for media owner C,
CPC5 40 times x Unit price x k + CPC6 50 times x Unit price x k
It is. Focusing on a certain CPC advertisement, if the number of times is M, the unit price is a yen, and the margin coefficient k = 1,
Amount charged to advertiser = a x M
Payment amount to medium owner = a × M × 1 = Amount charged to advertiser, and the amount charged is equal to the amount paid. When the CPU 101 calculates the billing amount data and the payment amount data for each CPC advertisement, if the CPI advertisement is mixed, the CPU 101 calculates the calculated billing amount data as the payment amount data as it is, and the CPI advertisement is mixed. In this case, it can be said that the payment amount data is calculated by multiplying the calculated billing amount by the margin coefficient k (0 <k <1).

  More specifically, for each CPC advertisement, the CPU 101 reads the aggregation result from the database 105, calculates the billing amount data by multiplying it by a predetermined unit price, and stores it in the calculation table. Next, the calculated billing amount data is read out, and it is determined whether or not CPI advertisements are mixed. If CPI advertisements are mixed, the billing amount data is directly stored in the calculation table as payment amount data, and the CPI If the advertisement is not mixed, the billing amount is multiplied by the margin coefficient k and stored in the calculation table as payment amount data. The presence / absence of CPI advertisements can also be used as a trigger for determining whether or not the billing amount data is directly used as the payment amount data.

  When the CPU 101 distributes CPI advertisement data in addition to CPC advertisement data to the user terminal 16, the CPU 101 records a log in each of the first type and the second type of the database 105.

  After calculating the billing amount data and the payment amount data using the margin coefficient k, billing data is created for each advertiser (S108). Further, payment data is created for each medium owner (S109). Billing data is provided to the advertiser and payment data is provided to the media owner.

  Thus, in the present embodiment, by mixing the first type advertisement and the second type advertisement, a part of the distribution fee obtained by distributing the second type advertisement is allocated to the distribution fee of the first type advertisement, As a result, the distribution fee for the first type advertisement can be made free. Therefore, it can be a powerful incentive for the media owner to place the first type advertisement in his media app.

  Next, the overall processing of this embodiment will be described.

  5 to 7 show sequence diagrams of the present embodiment. The flow of data among a user (user terminal 16), a medium owner (medium main terminal 14), a medium application SDK, an operation company (operation company server 10), a first type DB, and a second type DB is shown.

  FIG. 5 is a diagram showing a flow of initial setting. The medium owner accesses the operating company server 10 using the medium main terminal 14 and registers his / her information. The operating company server 10 (CPU 101) registers the media owner information in the user DB and issues an account. Further, the medium application SDK is read from the database 105 and transmitted to the medium main terminal 14. The medium owner incorporates the medium application SDK into the medium application and provides it to the user terminal 16.

  The advertiser accesses the operating company server 10 using the advertiser terminal 12 and registers his / her information. The operating company server 10 registers advertiser information in the user DB and issues an account. The advertiser transmits the first type advertisement data and the second type advertisement data from the advertiser terminal 12 to the operation company server 10, and the operation company server 10 receives the received first type advertisement data and second type advertisement data, respectively. An advertisement distribution DB is created by storing in the first type DB and the second type DB of the database 105.

FIG. 6 is a diagram showing a flow until advertisement distribution after initial setting. The operating company server 10 (CPU 101) first generates an advertisement list to be distributed. This list generation process is periodically executed. The operating company server 101 requests, for example, a CPC advertisement list from the first type DB, and receives a list of CPC advertisements returned from the first type DB. Further, for example, a CPI advertisement list is requested from the second type DB, and the CPI advertisement list returned from the second type DB is received. After receiving the CPC advertisement list and the CPI advertisement list, the operating company server 10 generates a (CPC + CPI) advertisement list in which the CPC advertisement and the CPI advertisement are mixed. For example, when there are CPC1 and CPC2 as the CPC advertisement list and CPI1 and CPI2 exist as the CPI advertisement list, they are added together to generate a mixed advertisement list of CPC1 + CPC2 + CPI1 + CPI2. of course,
CPC1 + CPC2 + CPI1
Or
CPC1 + CPI1
Or CPC1 + CPI2
It is good. When there is no list of CPC advertisements, there may be a list of only CPI advertisements, and when there is no list of CPI advertisements, there may be a list of only CPC advertisements.

  When the user activates the medium application using the user terminal 16, the medium application transmits an activation request command to the medium application SDK. The medium application SDK activates a predetermined program module (referred to as DirectTap in the figure). This program module is a module that transmits and receives data for advertisement distribution and advertisement display between the medium application and the operating company server 10. When the user operates the user terminal 16 to execute the advertisement activation action, the medium application sends an advertisement display request to the medium application SDK accordingly, and the medium application SDK sends a command requesting the advertisement list to the operating company. Send to server 10.

  When receiving the command, the operating company server 10 executes an advertisement list matching process. In this matching process, a process according to the type of screen (screen type) to be displayed on the screen of the user terminal 16 is executed. There are two types of screens, for example, one is a finish screen, and the other is an icon screen. The finish screen is a type in which an advertisement is displayed on a part of the screen of the medium application, and the icon screen is a type in which only the advertisement is displayed as an icon.

  In the case of the finish screen, the operating company server 10 requests the advertisement list from the first type DB and the second type DB, receives the advertisement list, and creates a mixed list in the same manner as the advertisement list creation in the regular process.

  In the case of an icon screen, the operating company server 10 requests, for example, n CPC advertisement lists from the first type DB in order to fill n preset icon frames. Assuming that the first type DB returns m advertisement lists in response to this request, the operating company server 10 determines the magnitude relationship between n and m, specifically, (nm)> 0. It is determined whether or not. If (n−m)> 0, that is, if only m lists less than this are returned for n number of icons, (nm) CPI advertisements for the second type DB Request a list. The second type DB returns (nm) CPI advertisement lists in response to this request. Therefore, the operating company server 10 receives m CPC advertisement lists and (nm) CPI advertisement lists, and adds them to generate an advertisement list.

  After generating the mixed list of the first type advertisement and the second type advertisement, for example, the mixed advertisement list of the CPC advertisement and the CPI advertisement, the operating company server 10 uses the advertisement list as the medium in response to the command from the medium application SDK. Send to app SDK. The medium application displays the received advertisement list on the screen of the user terminal 16.

  FIG. 8 shows a display example of the advertisement list in the case of the finish screen type and the case of the icon screen type. FIG. 8A shows the finish screen type, in which the advertisement list 100 is displayed as an icon at a predetermined position (lower part in the figure) of the screen of the medium application. The finish screen type has a large banner frame in the first area and an icon frame in the second area as shown in the figure as display forms of the advertisement list, and the CPC advertisement list is displayed in the large banner frame in the first area. The CPI advertisement list is displayed in the icon frame of the second area. FIG. 8B shows an icon screen type, and only the advertisement list 100 is displayed as an icon. For example, there are five icon frames (n = 5), three from the left (m = 3) are CPC advertisement lists, and the remaining two (nm = 2) are CPI advertisement lists.

  Returning to the sequence diagram again, FIG. 7 is a diagram showing the flow of result processing. When the user operates the user terminal 16 to execute the advertisement result action, the user terminal 16 transmits an advertisement result action command to the operation company server 10 via the medium application SDK. Here, in the case of the CPC advertisement of the first type advertisement, the advertisement result action command is transmitted when the user clicks (tap) the CPC advertisement. In the case of the CPI advertisement of the second type advertisement, the user performs the CPI advertisement. When the advertisement application is installed, an advertisement result action command is transmitted.

  When receiving the advertisement result action command from the medium application SDK, the operating company server 10 measures the result according to the type of the advertisement, and performs billing processing and payment processing on a predetermined date (for example, month end processing). That is, when the advertisement result action command of the first type advertisement is received, the first type DB is accessed and stored as the advertisement result, and when the advertisement result action command of the second type advertisement is received, the second type DB is accessed and the advertisement is received. Remember as a result. Then, the advertisement results are totaled on a predetermined date, the billing data corresponding to the result of the first type advertisement is transmitted to the advertiser, and the payment data corresponding to the result of the first type advertisement is transmitted to the medium owner. Send. In this case, the payment amount is equal to the charge amount due to the mixing of the second type advertisement, and the distribution fee for the first type advertisement is free. The billing data corresponding to the result of the second type advertisement is transmitted to the advertiser, and the payment data corresponding to the result of the second type advertisement is transmitted to the medium owner.

  Although the embodiments of the present invention have been described above, the above-described embodiments are merely examples, and those skilled in the art can arbitrarily change them.

  For example, in the present embodiment, the case where the first type advertisement and the second type advertisement are mixed has been described. However, in addition to the first type advertisement and the second type advertisement, another advertisement may be mixed. For example, a viewing-guaranteed advertisement (which will be referred to as a CPV advertisement for the sake of convenience) that results from viewing a video application is mixed, and a first type advertisement + second type advertisement + CPV advertisement is distributed, and a second type advertisement or CPV is distributed. The distribution fee for the first type advertisement may be free by applying a part of the distribution fee for the advertisement. In this case, the CPV advertisement may be regarded as the second type advertisement, and the first type advertisement and the second type advertisement may be mixed.

In the present embodiment, the margin coefficient k is used,
Payment amount = margin coefficient k × payment amount is calculated by calculating k = 1 for the first type advertisement and k <1 for the second type advertisement. Assuming that the first and second type advertisements are mixedly distributed, the payment amount and the billing amount may be fixedly calculated as the same amount. This case is also substantially the same as calculating with the margin coefficient k fixed to 1 (that is, without using the margin coefficient).

  In this embodiment, the operating company server 10 as an advertisement distribution server executes mixed advertisement list creation, advertisement list transmission, result measurement, result aggregation, calculation of billing amount data, and calculation of payment amount data. However, one or more of these processes may be executed by another server. For example, advertisement list creation and transmission, result measurement, and aggregation may be executed by a certain server, and billing amount data calculation and payment amount data calculation may be performed by another server.

  In the present embodiment, as shown in FIG. 9, as the operating company server 10, a server 10 a that performs transmission of the first type advertisement, result measurement, result aggregation, calculation of billing amount data, and calculation of payment amount data, The servers 10b that perform transmission of the second type advertisement, result measurement, result aggregation, calculation of billing amount data and calculation of payment amount data may be configured as separate servers. In this case, a mixed advertisement list is created by one of the servers or the third server and transmitted to the user terminal 16, and billing amount data and payment amount data are calculated by each server. The server 10b that processes the second type advertisement transmits data indicating that the billing amount data by the second type advertisement has been generated to the server 10a that processes the first type advertisement, and based on this data, the first type Payment amount data may be calculated without using the margin coefficient k (or fixing the margin coefficient k to 1) in the server that processes the advertisement.

  That is, the operating company server 10 does not necessarily have to be a single server, and may be composed of a plurality of servers. The configuration of the operating company server 10 shown in FIG. 2 is the same, and does not have to be a single CPU 101, and may be configured by a plurality of CPUs, processors, ASICs, and the like.

  Further, in this embodiment, the billing amount data and the payment amount data of the advertiser and the media owner of the first type advertisement and the second type advertisement are calculated, but these need to be calculated simultaneously (or synchronously). Instead, the billing amount data and the payment amount data regarding the first type advertisement may be calculated at a certain timing, and the billing amount data and the payment amount data regarding the second type advertisement may be calculated at another timing. Regarding the billing amount data and the payment amount data, in this embodiment, the billing amount data is first calculated and then the payment amount data is calculated. However, these may be calculated at the same time. As described above, the processing of the first type advertisement and the processing of the second type advertisement may be executed by different servers.

  In the present embodiment, the medium application SDK is provided from the database of the operating company server 10 to the medium main terminal 14. The SDK includes an SDK written in the JavaScript (registered trademark) programming language. Further, in the present embodiment, the case where the medium main application is provided from the medium main terminal 14 to the user terminal 16 and the SDK is incorporated in the medium main application has been described. However, the medium main terminal 14 is a Web server, and the medium main application It is good also as a website of a medium owner instead of. The web server as the medium main terminal 14 receives information on the first type advertisement, the second type advertisement, and the advertisement list from the operating company server 10. When a user accesses the Web site of the Web server from the user terminal 16 via the Internet 50, the first type advertisement and the second type advertisement are mixedly displayed on the screen of the user terminal 16.

  10 operating company servers (advertising distribution servers), 12 advertiser terminals, 14 media main terminals, 16 user terminals, 50 Internet, 101 CPU, 102 program memory, 103 working memory, 104 communication I / F, 105 database, 106 bus.

Claims (5)

An advertisement distribution server that distributes advertisements in response to a request from a user terminal,
1st type ads including at least one of period-guaranteed ads, impression ads (CPM ads), click-guaranteed ads (CPC ads), action performance-type ads (CPA ads), and install-guaranteed ads (CPI ads) Creating means for creating an ad list in which the second type advertisement including any of them is mixed;
Transmitting means for transmitting the advertisement list to the user terminal;
Measuring means for measuring the results of the first type advertisement and the results of the second type advertisement generated by the operation of the user terminal;
A counting means for counting the results of the first type advertisement and the results of the second type advertisement in a predetermined period;
Data relating to the advertisers of the first type advertisement and the second type advertisement, data relating to the medium owner displaying the first type advertisement and the second type advertisement, the first type advertisement unit price, and the second type advertisement unit price. Storage means for storing
Billing amount data for the advertiser of the first type advertisement and the second type advertisement, and payment to the medium owner for displaying the first type advertisement and the second type advertisement using the aggregation result of the aggregation means Calculation means for calculating amount data, wherein the billing amount data for the advertiser of the second type advertisement is calculated by multiplying the total result of the second type advertisement by the second type advertisement unit price, The amount-of-payment data for the type-advertisement media owner is calculated by multiplying the amount-of-charge data by a predetermined margin coefficient k (0 <k <1), and the amount-of-charge data for the advertiser of the first type advertisement And calculating means for calculating the payment amount data for the medium owner by multiplying the total result of the first type advertisement by the first type advertisement unit price,
An advertisement delivery server comprising: The advertisement delivery server according to claim 1,
The upper limit number n of advertisements displayed at one time on the user terminal is set,
The creation means creates the advertisement list by adding (n−m) second type advertisements when the number of the first type advertisements is m less than n. . The advertisement delivery server according to claim 1,
A first type advertisement is displayed in the first area of the user terminal, a second type advertisement is displayed in the second area,
The creation unit creates the advertisement list by mixing the first type advertisement for the first region and the second type advertisement for the second region. An advertisement distribution system that distributes advertisements in response to a request from a user terminal,
An ad delivery server;
An advertiser terminal,
A media master terminal;
Including
The advertisement distribution server, the advertiser terminal and the medium main terminal are connected by a network,
The advertiser terminal, via the network, includes a first type advertisement including at least one of a period guaranteed advertisement, an impression advertisement (CPM advertisement), and a click guaranteed advertisement (CPC advertisement), and an action result advertisement (CPA advertisement). ), Providing a second type of advertisement that includes at least one of an installation guaranteed advertisement (CPI advertisement),
The advertisement distribution server provides the medium main terminal with a program for displaying the first type advertisement and the second type advertisement via the network;
The medium main terminal provides the user terminal with a medium application in which the program is incorporated via the network,
The advertisement distribution server
Creating means for creating an advertisement list in which the first type advertisement and the second type advertisement provided from the advertiser terminal are mixed;
Transmitting means for transmitting the advertisement list to the user terminal in response to a request for the program incorporated in the medium application of the user terminal;
Measuring means for measuring the results of the first type advertisement and the results of the second type advertisement generated by the operation of the user terminal;
A counting means for counting the results of the first type advertisement and the results of the second type advertisement in a predetermined period;
Data relating to the advertisers of the first type advertisement and the second type advertisement, data relating to the medium owner displaying the first type advertisement and the second type advertisement, the first type advertisement unit price, and the second type advertisement unit price. Storage means for storing
Billing amount data for the advertiser of the first type advertisement and the second type advertisement, and payment to the medium owner for displaying the first type advertisement and the second type advertisement using the aggregation result of the aggregation means Calculation means for calculating amount data, wherein the billing amount data for the advertiser of the second type advertisement is calculated by multiplying the total result of the second type advertisement by the second type advertisement unit price, The amount-of-payment data for the type-advertisement media owner is calculated by multiplying the amount-of-charge data by a predetermined margin coefficient k (0 <k <1), and the amount-of-charge data for the advertiser of the first type advertisement And calculating means for calculating the payment amount data for the medium owner by multiplying the total result of the first type advertisement by the first type advertisement unit price,
An advertisement distribution system comprising: An advertisement distribution system that distributes advertisements in response to a request from a user terminal,
An ad delivery server;
An advertiser terminal,
A media master terminal;
Including
The advertisement distribution server, the advertiser terminal and the medium main terminal are connected by a network,
The advertiser terminal, via the network, includes a first type advertisement including at least one of a period guaranteed advertisement, an impression advertisement (CPM advertisement), and a click guaranteed advertisement (CPC advertisement), and an action result advertisement (CPA advertisement). ), Providing a second type of advertisement that includes at least one of an installation guaranteed advertisement (CPI advertisement),
The advertisement distribution server provides the medium type terminal with the first type advertisement and the second type advertisement via the network;
The medium main terminal provides the first type advertisement and the second type advertisement to the user terminal via the network;
The advertisement distribution server
Creating means for creating an advertisement list in which the first type advertisement and the second type advertisement provided from the advertiser terminal are mixed;
Transmitting means for transmitting the advertisement list to the medium main terminal;
Measuring means for respectively measuring the result of the first type advertisement and the result of the second type advertisement generated by the operation of the user terminal accessing the medium main terminal;
A counting means for counting the results of the first type advertisement and the results of the second type advertisement in a predetermined period;
Data relating to the advertisers of the first type advertisement and the second type advertisement, data relating to the medium owner displaying the first type advertisement and the second type advertisement, the first type advertisement unit price, and the second type advertisement unit price. Storage means for storing
Billing amount data for the advertiser of the first type advertisement and the second type advertisement, and payment to the medium owner for displaying the first type advertisement and the second type advertisement using the aggregation result of the aggregation means Calculation means for calculating amount data, wherein the billing amount data for the advertiser of the second type advertisement is calculated by multiplying the total result of the second type advertisement by the second type advertisement unit price, The amount-of-payment data for the type-advertisement media owner is calculated by multiplying the amount-of-charge data by a predetermined margin coefficient k (0 <k <1), and the amount-of-charge data for the advertiser of the first type advertisement And calculating means for calculating the payment amount data for the medium owner by multiplying the total result of the first type advertisement by the first type advertisement unit price,
An advertisement distribution system comprising: