JP5034515B2 - Product introduction system and product introduction method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To introduce commodities to remote family members of a customer who has visited a store while allowing them to confirm the commodity desired and purchase the commodity. <P>SOLUTION: This commodity introduction system comprises a store server, a store terminal, and a customer terminal. The store server transmits commodity information to be introduced to a terminal of the family member except the visitor and a store terminal of the previously registered and held visitor from a customer ID of the visitor and a customer ID held in a DB, and displays it, and the family member confirms the introduced commodity and purchases the commodity. <P>COPYRIGHT: (C)2008,JPO&amp;INPIT

Description

  The present invention relates to a product introduction system from a store to a customer, and in particular, introduces a product to a customer who is in a remote place such as a customer's family who has visited the store and has not come to the store.

  When a customer purchases a product, the customer sees information from advertisements from a store, TV commercials, etc., and visits the store directly for purchase, or purchases through mail order or the Internet. Even when a customer visits a store and purchases it directly, a purchase desired product from a family member who cannot go to the store may be purchased.

  A customer who visits a store such as a retail store usually moves a shopping cart such as a smart cart to go around the store and shop. Patent Document 1 discloses a system that displays information on products requested by customers, sales floor information, and product advertisements on a shopping cart, and displays and guides them for each customer. Similarly, Patent Document 2 discloses a system for displaying the store layout, the position of the shopping cart, and the position of the customer's desired product on the display terminal of the shopping cart.

However, it is not possible for a store to introduce a product to a customer who visits the store, a family at a remote location of the customer, etc., and a customer at a remote location such as a family to confirm the product and purchase the product.
Japanese Patent Laid-Open No. 11-152041 JP 2003-216711 A

  The problem to be solved is the problem that the remote family members of customers who visit the store do the introduction products that the store performs, confirm the products that the remote family members want to purchase, and cannot purchase the products .

1st invention is the customer information containing the store terminal which can move in the store with the store user, at least customer identification information, address information of the customer terminal, and group identification information of the group to which the customer belongs When the shop server holding, and commodity information the store is held, the customer terminal the customer held by the connected communication networks, product introduction to introduce product information the shop server maintains the customer System.

The store server acquires the customer identification information of the store user via the communication network from the store terminal that moves with the store user who visited the store among the customers, and the acquired store user's extract the customer the customer terminal address information having group identification information identical group identification information and which belong to based on the customer identification information of the store user and said shop terminal which moves together with the store user the same group identification information and the customer terminal outside the store user with, the store introduced the product information that you want to introduce to, distributed via the communication network, said outside the store user via the communication network from the customer terminal of the self and receives the purchase wish item from the store outside of the user who has transmitted to the store server, and transmitted via the communication network to the store terminal The store terminal displays the purchase wish item from the store outside of the user who has received.

According to a second aspect of the present invention, in addition to the commodity introduction system of the first aspect, the store terminal further includes means for specifying a position in the store, the commodity information of the store server holds a display position of the commodity,
The store server further acquires the location where the store user is located from the store terminal via the communication network, and selects the purchase desired product of the store at the acquired location where the store user is located. The selected purchase desired product and its display position are transmitted to the store terminal via the communication network, and the store terminal displays the received purchase desired product, or display of the purchase desired product. Display position.

A third invention is the shop server product introduction system of the first invention further desired purchase items of the outside the store user acquired via the communication network in conjunction with the intention of purchasing the outside the store user It transmits to the store terminal via the communication network, and the store terminal displays the received purchase desired product from the user outside the store .

The fourth invention relates to customer information including a store terminal that can move in the store with the store user, at least customer identification information, address information of the customer terminal, and group identification information of the group to which the customer belongs. When the shop server holding, and commodity information the store is held in a communication network and the customer terminal, is connected to the customer retention, product introducing product information the shop server maintains the customer This is the product introduction method of the introduction system .

The store server acquires the customer identification information of the store user via the communication network from the store terminal that moves with the store user who visited the store among the customers, and the acquired store user's extract the customer the customer terminal address information having group identification information identical group identification information and which belong to based on the customer identification information of the store user and said shop terminal, the shop outside user with the same group identification information The product information that the store wants to introduce to the customer terminal is distributed via the communication network, and the user outside the store transmits the customer terminal from the customer terminal to the store server via the communication network. and it receives the purchase wish item from the store outside the user, and transmitted via the communication network to the store terminal, the store terminal, before it receives To display the desired purchase goods from outside the store user.
5th invention, the customer information containing the store terminal which can move the inside of a store with a store user, the customer identification information, the address information of a customer terminal, and the customer's home server address information, and a home server that holds the product information store is to hold, and the store server that holds the, customer information, including at least the customer and the terminal address information of the group each individual that the customer belongs to, the customer terminal that the customer holds When,
Is a product introduction system that introduces product information held by the store server to the customer through a communication network to which is connected .
The store server acquires customer identification information of the store user via the communication network from the store terminal that moves with the store user who visited the store among the customers, and the acquired customer of the store user Extracting the customer's home server address based on identification information, accessing the store user's home server via the communication network to obtain customer terminal address information of the store user's group members, and the store terminal, and the customer terminal outside the store a user belongs to a group of the acquired the store user, the store introduced the product information that you want to introduce to, distributed via the communication network, said outside the store Purchased products from users outside the store that the user has transmitted from the customer terminal to the store server via the communication network And Shin, and transmitted via the communications network to the store terminal, said shop terminal, display the said purchase-requested product from the outside the store user received.

  According to the present invention, a customer who visits a store, a family member at a remote location, and the like can receive an introduction of a product recommended by the store, check the product, and determine whether to purchase the product. On the other hand, in addition to customers who visit the store, the store can introduce products to customers who are not in the store such as their families, and can promote sales.

Example 1
FIG. 1 is a diagram showing a configuration (part 1) of a product introduction system according to an embodiment of the present invention. The store server 1, store terminal 2, and customer terminal 3 in the store are connected by a communication network 4 such as the Internet and a wireless LAN 5 that performs in-store communication, and the store user who visits the store and the store user's This shows a system in which the store introduces products to users outside the store such as families. Below, when it is not necessary to distinguish between a store user and a user outside the store, both are expressed as a customer. The processing contents of each component in the product introduction system will be described below.
1) Store server 1
The store server 1 includes the following elements, and communicates with the customer terminal 3 via the communication network 4 and the store terminal 2 via the wireless LAN 5. The store terminal 2 is provided in a smart cart, for example.
A. Store DB 11: Stores product information, advertising content, and customer information. The merchandise information holds detailed information including the sales location of the merchandise, image display of the merchandise, price, material, and producer / manufacturer. The advertising content is product information that the store wants to introduce to the customer. As customer information, at least a customer ID of each customer, a group ID for identifying a group such as a family to which each customer belongs, and address information of each customer's terminal are held as a customer profile. An example of a customer profile will be described with reference to FIG.
A. Neighborhood product search means 12: Search for products around the location of the store user in the store from the product information in the store DB 11. The position of the store user is acquired from the in-store position detection means 23 of the store terminal 2.
C. Family information acquisition / registration means 13: Acquires the customer ID of the store user from the personal identification means 22 of the store terminal 2, and acquires information on other group members such as family members belonging to the same group ID from the customer ID of the store user. To do. Here, the customer ID of the store user is information stored in the point card received at the store terminal 2.

Moreover, for example, preference information acquired from the customer terminal 3 may be registered in the store DB 11. The information to be registered is information predetermined as information held in the store DB. Here, corresponding to the example of FIG. 3, the preference information and the purchase item information are registered.
D. Personal introduction product selection means 14: Selects a product to be advertised / introduced to the target person determined from the product information and advertisement contents in the store DB 11 and the customer's preference information.
E. Advertisement distribution means 15: The introduction product and advertisement selected by the personal introduction product selection means 14 are transmitted to the display means 21 of the store terminal 2 and the display means 33 of the customer terminal 3.
F. Family purchase request processing unit 16: Receives a purchase desired product of a user outside the store from the customer terminal 3. It transmits to the store terminal 2 of the smart cart operated by the store user as purchase item information desired by the user outside the store.

Although explanation is omitted, this means gives the store user a function to introduce the product to the outside store user and to answer the inquiry to the outside store user via the advertisement distribution means 15. It is also possible.
2) Store terminal 2
The store terminal 2 is provided in a smart cart that is operated and moved by a store user, and includes the following elements. The store terminal 2 communicates with the store server 1 via a local communication system such as a wireless LAN 5.
A. Display means 21: Displays customer-oriented information from the store server 1. The display contents include introduction product information, product detailed information, purchase desired products from users outside the store, and the like.

The introduction product is a product that the store wants to introduce to the customer, and is product information that is selected and extracted from the advertising content and product information in the store DB 11 in consideration of customer preference information. The purchase desired product from the user outside the store is the product desired to purchase from the user outside the store received by the family purchase request processing unit 16. As for the detailed product information, the detailed information of the introduced product and the product desired to be purchased from the user outside the store is extracted from the store DB 11 and displayed as necessary.
A. Personal identification means 22: Acquired from the customer ID stored in the point card attached to the smart cart by the store user. Since these are generally performed, description thereof is omitted.
C. In-store position detection means 23: The position information of the smart cart is acquired from an RFID provided on a floor surface in the store, a merchandise display shelf, or the like, a position detection technique using an infrared sensor, or a wireless LAN.

The store terminal 2 has been described as a terminal provided in a smart cart in the store, but the above-mentioned function prepared by the store for product introduction to a robot that has the above-mentioned function and autonomously travels, or a customer who has already registered a customer identification ID. It may be a portable terminal that is lent to a customer equipped with. In this case, the position information is obtained from the RFID, the wireless LAN, and the infrared sensor as in the smart cart. Alternatively, in the case of a dedicated terminal for lending in the form of a mobile phone, the position detection function using GPS is used.
3) Customer terminal 3
The customer terminal 3 is a mobile phone or PDA, and includes the following elements.
A. Preference information input means 31: Inputs preference information of each user outside the store, and sends the preference information to the family information acquisition means / registration means 13 of the store terminal.
A. Purchase desired product input means 32: Inputs purchase desired product information of each customer. Each customer's purchase desired product can be input at any time when one of the group members is in the store by looking at various advertisement information obtained from TV and mail information from store users. Further, if no group member is in the store, it is possible to input in advance according to the system operation method.

Although explanation is omitted, it is conceivable to register from advertisement products viewed on TV in cooperation with TV.
C. Display means 53: Display introduction product information, detailed product information, and advertisement information from the store. It is also conceivable that the store terminal 2 displays the introduction product from the store user outside the store and the inquiry information from the store user.

  Description of the communication network 6 and the wireless LAN 7 is omitted. In addition, the description of the above-described components has shown the connection destination from the functional aspect. However, in order to exchange information through actual communication, etc., hardware such as a server, a CPU constituting a communication terminal, various communication processing functions, etc. And running the software. It is also conceivable that inquiries and confirmations between the store user and family are made by e-mail from a portable terminal held by the store user.

FIG. 2 is a diagram showing an example of a basic operation procedure of the product introduction system of the present invention. A procedure is shown in which a store user operates a smart cart to check information on products introduced from the store and information on products desired to be purchased from users outside the store.
S1: A store user starts using a store terminal (presents a point card on a smart cart) and starts shopping.
S2: The store server acquires the customer ID of the store user from the personal identification means of the store terminal, accesses the store server from the customer ID, and acquires a customer terminal address other than the store user using the group ID. If purchase request information and preference information are stored, such information is also acquired.
S3: If there is a purchase desired product already registered from the acquired customer information, the store server displays information on the purchase desired product on the display unit of the store terminal.
S4: The store user moves the store by operating the smart cart. The store terminal acquires the position by the in-store position acquisition means and notifies the store server.
S5: The store server obtains a list of nearby products from the notified location of the store terminal by using the nearby product search means.
S6: The store server uses the advertisement distribution unit to distribute the introduction product selected by the personal introduction product selection unit to the store terminal and the customer terminal using the list of products desired to be purchased and the neighboring products for each customer.
S7: The user outside the store inputs a purchase desired product from the purchase desired product input means based on the distributed and displayed product information. The store server displays the received purchase request information for each user outside the store on the store terminal. (Purchase information is always accepted and displayed)
S8: The store user performs shopping with reference to the displayed purchase request information. If necessary, it is possible to refer to detailed product information or a place in the store from the purchase request information. Here, when the store terminal is a robot, it is possible to guide to the place of the product.
S9: If the customer has not finished the purchase planned for purchase, the process returns to S4. When the shopping is finished, the store terminal is returned to a predetermined position in the case of a portable terminal for lending or a robot.

  FIG. 3 is a diagram showing Example 1 of customer information according to the present invention. An example of customer information held in store DB11 of store server 1 is shown. Information includes a customer ID, a group ID of a group to which each customer belongs, a customer name, and a customer terminal address as a customer profile. In this example, preference information is also stored.

  The purchase desired product from each customer is held as purchase request information. The purchase request information may be a case of specifying an item name such as beer or detergent, or a case of specifying a product name such as “XXX beer” indicating an individual brand. Also, the importance indicating the desired degree and the desired number may be input simultaneously.

FIG. 4 is a diagram showing a display example on the store terminal of the product introduction system of the present invention. An information display section such as an introduction product and an advertisement distributed from the store server and purchase desired product information from a user outside the store are displayed. In this case, it is an example of intention display together with a strong intention to purchase. The advertisement display unit is also displayed in the same format on the customer terminal.
(Example 2)
FIG. 5 is a diagram showing a configuration (part 2) of the product introduction system according to the embodiment of the present invention. In addition to the product introduction system shown in FIG. 1, the home server 6 and the home terminal 7 are connected to the customer side via the home LAN 8, and the store server 1 communicates via the communication network 4. Prior to the description of FIG. 5, the retained information of the home server will be described.

FIG. 6 is a diagram showing Example 2 of customer information according to the present invention. (1) is a customer profile held in the store server, which holds a customer ID, a group ID, and a home server address. It is necessary to keep a minimum home server address. (2) is purchase request information and personal information held in the home server. Communication with the store server is performed based on the home server address information. Information other than the home server address is the same as that shown in FIG.
1) Home server 3
The home server 6 is provided in the customer's house and is composed of the following elements.
A. Home DB 61: Holds personal terminal information, preference information, and purchase item information as family information. (2) of FIG. 6 is an example.
A. Family information registration means 62: registers family terminal information, preference information, and purchase desired products. Purchase request information or preference information is registered from the home terminal 7 as needed.
C. Family information notifying means 63: Extracting from the home DB 61 and responding to the family information acquisition guidance from the store server 11.

In addition, according to the configuration of the product introduction system, the information held in the store server, and the operation method, it may be possible to notify the store server of purchase request information or preference information as needed and store it in the store server. In this case, it registers with the shop server 1 via a family information registration means.
2) Home terminal 7
The home terminal 7 is composed of the following elements.
A. Preference information input means 71: Inputs customer preference information and transmits it to the home server 6.
A. Purchase desired product input means 72: Inputs purchase desired product information of each customer and transmits it to the home server 6.
C. Family terminal information input means 73: Inputs address information of each customer's terminal.
D. Display means 74: It has the same function as the display means described in the customer terminal 3, and displays the introduced product information from the advertisement distribution means 15 of the store server. Further, as described in the customer terminal 3, when the store terminal 2 has a product introduction function for the store user to the user outside the store, the product introduction information from the store user can be displayed. .
3) Store server 1
The components of the store server 1 are basically the same as the components in FIG. Store DB11 should just hold a customer's home server address at the minimum. The processing function of the family information acquisition / registration means 13 will be described. Description of other components is omitted.
A. Family information acquisition / registration means 13: acquires a home server address from customer information of the store user, accesses the customer home server, and acquires customer terminal information other than the store user and other customer information. When the customer server's customer preference information and purchase item information are stored in the home server, such information is acquired.

That is, the basic operation procedure shown in FIG. S2 is as follows.
S2: The store server acquires the store user's home server address from the personal identification means of the store terminal, accesses the home server from the home server address, and acquires a customer terminal address other than the store user. If purchase request information and preference information are stored, such information is also acquired.

Here, the store DB 11 has been described as having at least the address information of the home server, but the information stored in the store DB shown in FIG. 1 (at least the customer ID, group ID, customer terminal address is the customer identification information) May be held. In that case, the information acquisition operation procedure may be determined according to the product introduction system operation conditions.
(Appendix 1)
A store terminal that can move together with a store user in the store, the group identification information of a plurality of customers constituting a group, the identification information and terminal address of each customer in the group, and the product information held by the store A product introduction system configured to hold a store server and a customer terminal held by the customer, and introduce product information held by the store server to the customer,
The product introduction system is:
Deliver introduced product information that the store wants to introduce to the customer terminal belonging to the same customer group as the store user from the customer identification information of the store user who visited the store among the customers to the store terminal and the customer terminal. A product introduction system for receiving a purchase desired product from a user outside the store and displaying it on the store terminal.
(Appendix 2)
A product introduction system according to appendix 1,
Select the desired purchase item at the location where the store user is present and display it on the store terminal;
Alternatively, the commodity introduction system according to supplementary note 1, wherein the display position of the commodity desired to be purchased is displayed.
(Appendix 3)
A product introduction system according to appendix 1,
The commodity introduction system according to appendix 1, wherein the commodity desired to be purchased by the user outside the store is displayed together with the intention of the store user to purchase.
(Appendix 4)
A store terminal that can move together with a store user in the store, the group identification information of a plurality of customers constituting a group, the identification information and terminal address of each customer in the group, and the product information held by the store A product introduction method comprising a store server to be held and a customer terminal held by the customer, and introducing the product information held by the store server to the customer,
The product introduction method is:
From the customer identification information of the store user who visited one of the customer's stores, the store terminal and the customer terminal are introduced product information that the store wants to introduce to users outside the store belonging to the same customer group as the store user. Delivered to
Display on the store terminal and the customer terminal,
A product introduction method characterized by receiving a purchase desired product from a user outside the store and displaying it on the store terminal.
(Appendix 5)
A store terminal that can move with the store user in the store, a store server that holds a customer's home server address that forms a group, and product information that the store holds, a home server address of the group, and the A product introduction system configured to include a home server that holds identification information and a terminal address of each customer in the group, and a customer terminal held by the customer, and introduces product information held by the store server to the customer,
The product introduction system is:
Product information that the store wants to introduce to the customer terminal of the non-store user belonging to the same customer group as the store user from the home address information of the store user who visited the store among the customers and the store terminal A product introduction system that distributes to the customer terminal, receives a purchase desired product from a user outside the store, and displays the product on the store terminal.
(Appendix 6)
The product introduction system according to appendix 1, further comprising: an introduction product that the store user wants to introduce to the customer is transmitted to the customer terminal.

FIG. 1 is a diagram showing a configuration (part 1) of a product introduction system according to an embodiment of the present invention. FIG. 2 is a diagram showing an example of a basic operation procedure of the product introduction system of the present invention. FIG. 3 is a diagram showing Example 1 of customer information according to the present invention. FIG. 4 is a diagram showing a display example on the store terminal of the product introduction system of the present invention. FIG. 5 is a diagram showing a configuration (part 2) of the product introduction system according to the embodiment of the present invention. FIG. 6 is a diagram showing Example 2 of customer information according to the present invention.

Explanation of symbols

1 store server 2 store terminal 3 customer terminal 4 communication network (Internet)
5 Wireless LAN
6 Home server 7 Home terminal 8 Home LAN
11 store DB
12 neighborhood product search means 13 family information acquisition / registration means 14 personal introduction product selection means 15 advertisement distribution means 16 family purchase request processing section 21 display means (store terminal)
22 personal identification means 23 in-store position detection means 24 family inquiry means 31 preference information input means (customer terminal)
32 Purchase item input means (customer terminal)
33 Display means (customer terminal)
61 Home DB
62 Family information registration means 63 Family information notification means 71 Preference information input means (in-home terminal)
72 Purchase item input means (home terminal)
73 Family terminal information registration means (home terminal)
74 Display means (home terminal)

Claims (5)

A store terminal that can be moved with the store user in the store;
At least the customer identification information, and the address information of the customer terminal, and the group identification information of the group to which the customer belongs, and customer information, including, and the store server holding, and product information that the store is to hold,
And the customer terminal the customer holds,
Is a product introduction system for introducing product information held by the store server to the customer using a communication network connected to the store,
The store server
Obtaining the customer identification information of the store user via the communication network from the store terminal that moves with the store user who visited the store among the customers ,
Extracting customer terminal address information of a customer having the same group identification information as the group identification information to which the store user belongs based on the acquired customer identification information of the store user ,
And the store terminal which moves together with the store user, and the customer terminal outside the store user with the same group identification information, the store introduced the product information that you want to introduce to, distributed via the communication network,
And it receives the purchase wish item from the store outside of the user who said outside the store user is sent to the store server via the communication network from the customer terminal of the self, and transmitted via the communication network to the store terminal ,
The store terminal
A product introduction system , wherein the received product desired to be purchased from the user outside the store is displayed. The product introduction system according to claim 1,
The store terminal includes means for specifying a position in the store,
The product information of the store server holds the display position of the product,
The store server further includes:
Obtain the location of the store user from the store terminal via the communication network,
Select the purchase wish item of the store, which is in the position to have the said store user that the acquired, and sends the selected the purchase wish item and its display position, a via the communication network to the store terminal, The store terminal
2. The product introduction system according to claim 1 , wherein the received desired product for purchase is displayed or a display position of the desired product for purchase is displayed. The product introduction system according to claim 1,
The store server further includes:
The purchase wish item of the store outside the user acquired through the communication network in conjunction with the intention of purchase of the store outside the user and transmitted via the communication network to the store terminal,
The store terminal
2. The product introduction system according to claim 1 , wherein the received product desired to be purchased from the user outside the store is displayed. A store terminal that can be moved with the store user in the store;
At least the customer identification information, and the address information of the customer terminal, and the group identification information of the group to which the customer belongs, and customer information, including, and the store server holding, and product information that the store is to hold,
And the customer terminal the customer holds,
Is a product introduction method of a product introduction system for introducing product information held by the store server to the customer in a communication network to which
The store server
Obtaining the customer identification information of the store user via the communication network from the store terminal that moves with the store user who visited the store among the customers ,
Extracting customer terminal address information of a customer having the same group identification information as the group identification information to which the store user belongs based on the acquired customer identification information of the store user ,
Deliver introduced product information that the store wants to introduce to the store terminal and the customer terminal of the user outside the store having the same group identification information via the communication network ,
The user outside the store receives a purchase desired product from the user outside the store transmitted from the customer terminal to the store server via the communication network, and transmits the product to the store terminal via the communication network. ,
The store terminal
A product introduction method of a product introduction system, wherein the received product desired to be purchased from a user outside the store is displayed. A store terminal that can be moved with the store user in the store;
At least the customer identification information, and the address information of the customer terminal, and the customer of the home server address information, and customer information, including, and the store server holding, and product information that the store is to hold,
A home server holding customer information including terminal address information of at least the customer and each group individual to which the customer belongs ;
A customer terminal held by the customer;
Is a product introduction system for introducing product information held by the store server to the customer in a communication network to which
The store server
Obtaining customer identification information of the store user via the communication network from the store terminal that moves with the store user visiting the store among the customers;
Extracting the customer's home server address based on the acquired customer identification information of the store user,
Access the store server's home server via the communication network to obtain customer terminal address information of the store user's group members,
Deliver introduced product information that the store wants to introduce to the store terminal and the customer terminal of the user outside the store of the group to which the acquired store user belongs , via the communication network ,
The user outside the store receives an item desired to purchase from the user outside the store transmitted from the customer terminal to the store server via the communication network,
Send to the store terminal via the communication network,
The store terminal
A product introduction system , wherein the received product desired to be purchased from the user outside the store is displayed.

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