JP4849484B2 - Homepage diagnosis device, homepage diagnosis method and program - Google Patents

Description

  The present invention relates to a homepage diagnosis apparatus, a homepage diagnosis method, and a program that analyze / diagnose the psychology and personality of an administrator who discloses a homepage.

  In recent years, with the spread of the Internet, personal administrators can easily operate home pages and blogs. In the present specification, a small-scale site mainly operated by an individual out of a web site made up of a group of web pages published as a group is referred to as a home page. Blogs that publish articles in a diary format (with dates) are also a form of homepage that can be easily updated and are used by many users.

  By the way, a user who wants to collect information published on the Internet searches for a homepage that suits his / her preference using a search service provided by a portal site, for example. Then, the user browses the home page presented as a search result, and continues browsing the favorite home page.

As described above, since the browsing user generally knows the homepage through the search service, the browsing user often does not know the identity of the homepage administrator. Therefore, there is a homepage that publishes the administrator's profile (self-introduction) in order to reassure the browsing user and make them more interested in the homepage.
The browsing user can guess what kind of person the administrator of this home page is based on the contents of the publicly disclosed profile and articles.

On the other hand, personality diagnosis devices that can easily diagnose personality of a person by inputting necessary information into a computer have been proposed (for example, Patent Documents 1 and 2). In particular, Patent Document 2 discloses a technique for diagnosing the personality of an e-mail sender by analyzing words used in the e-mail.
On the Internet, for example, psychological test content using an API (Application Program Interface) is provided. As the psychological test, for example, a method in which a user answers a plurality of selective questions and performs psychological analysis or personality diagnosis based on the result is the mainstream.
Japanese Patent No. 3590978 JP 2006-293855 A

As described above, since the profile published on the home page is information self-reported by the administrator, it can be used as a reference for browsing the home page, but is not so reliable that it can be used as it is.
In addition, it may be possible for the browsing user to perform psychological analysis and personality diagnosis of the home page administrator by using the technology described in Patent Document 2 and psychological test content. There is a problem that it becomes necessary.

Thus, even if the browsing user of the home page is interested in the manager himself, at present, the psychology and personality of the manager cannot be easily known.
An object of the present invention is to provide a homepage diagnosis apparatus, a homepage diagnosis method, and a program that allow a browsing user of a homepage to easily analyze / diagnose the psychology and personality of an administrator.

In order to achieve the above object, the invention described in claim 1 publishes a home page to a client terminal connected via a network, and responds to a diagnosis request from a client terminal browsing the home page. A homepage diagnostic device that performs psychological analysis or personality diagnosis of a homepage administrator,
Psychological test acquisition means for acquiring a psychological test corresponding to the diagnosis request;
Psychological test analysis means for analyzing the acquired psychological test;
A homepage analysis means for acquiring information constituting the homepage being viewed and analyzing the components of the homepage;
An answer generation means for generating an answer to the psychological test based on the analysis result by the psychological test analysis means and the analysis result by the homepage analysis means;
Analyzing / diagnosis result presenting means for presenting an analysis / diagnosis result of the psychology and personality of the home page administrator based on the answer generated by the answer generating means to the client terminal.

  According to a second aspect of the present invention, in the homepage diagnostic apparatus according to the first aspect, the answer generating unit is the keyword obtained by the psychological test analyzing unit, the keyword obtained from the homepage analyzing unit being the most. A keyword having a similar meaning is generated as an answer.

  According to a third aspect of the present invention, in the homepage diagnostic apparatus according to the first or second aspect, the homepage analyzing means analyzes components in a range specified in the diagnosis request.

  According to a fourth aspect of the present invention, in the homepage diagnostic apparatus according to any one of the first to third aspects, the analysis / diagnosis result presenting means analyzes the analysis / diagnosis result of the psychological test, thereby It is characterized by presenting information recalled from analysis / diagnosis results.

The invention according to claim 5 is a homepage diagnosis method for analyzing / diagnosing the psychology and personality of a homepage administrator in response to a diagnosis request from a client terminal browsing the homepage,
A first step of acquiring a psychological test corresponding to a diagnosis request from the client terminal;
A second step of analyzing the acquired psychological test;
A third step of acquiring information constituting the homepage being browsed and analyzing the components of the homepage;
A fourth step of generating an answer to the psychological test based on the analysis result of the second step and the analysis result of the third step;
And a fifth step of presenting an analysis / diagnosis result of the psychology and personality of the homepage manager based on the answer generated in the fourth step to the client terminal.

The invention according to claim 6 is a first step of acquiring, in a computer, a psychological test corresponding to a diagnosis request from a client terminal browsing a homepage;
A second step of analyzing the acquired psychological test;
A third step of acquiring information constituting the homepage being browsed and analyzing the components of the homepage;
A fourth step of generating an answer to the psychological test based on the analysis result of the second step and the analysis result of the third step;
And a fifth step of presenting the client terminal with a psychological and personality analysis / diagnosis result of the home page administrator based on the answer generated in the fourth step.

According to the present invention, since the browsing user can easily analyze / diagnose the psychology and personality of the homepage administrator, the browsing user can refer to the psychology and personality of the administrator when browsing the homepage. it can.
In addition, the addition of content such as psychological analysis and personality diagnosis based on the homepage can be expected to increase the number of accesses, so the homepage can be effectively used as an information distribution means such as advertisement distribution.

Hereinafter, embodiments of the present invention will be described with reference to the drawings.
FIG. 1 is a schematic diagram showing a network configuration to which a homepage diagnosis apparatus according to the present invention is applied.
As shown in FIG. 1, a client terminal 2 such as a personal computer 2a and a portable terminal 2b and a psychological test server 3 are connected to the web server 1 via a communication network N so that data can be communicated with each other. The communication network N is a telephone line network such as the Internet or a telecommunication carrier, a mobile phone communication network, or the like.

In FIG. 1, the web server 1 publishes a home page to the client terminal 2. When the client terminal 2 requests diagnosis of the homepage being browsed, the web server 1 analyzes / diagnose the psychology and personality of the homepage administrator based on the configuration of the homepage that has received the diagnosis request. The diagnosis result is presented to the client terminal 2.
In the present embodiment, an external psychological test server 3 is used when the web server 1 performs psychology and personality analysis / diagnosis.

FIG. 2 is a block diagram showing an outline of the hardware configuration of the web server 1.
As shown in FIG. 2, the web server 1 includes a control unit 11, a storage unit (auxiliary storage) 12, an input / output unit 13, a communication unit 14, a user database 15, and the like. Each block is electrically connected by a bus line 16.
Although not shown, the psychological test server 3 has substantially the same configuration as the web server 1.

The control unit 11 includes a CPU (Central Processing Unit) 111 as an arithmetic / control device, a RAM (Random Access Memory) 112 and a ROM (Read Only Memory) 113 as a main storage device.
The ROM 113 stores a program called BIOS (Basic Input Output System) and basic setting data. The RAM 112 is loaded with programs such as an OS and various applications read from the storage unit 12.
The CPU 111 executes various processes in accordance with programs developed in the RAM 112 and controls each block.

The storage unit 12 includes, for example, a hard disk and stores an OS, various application programs (for example, a server program and a web application program), various data, and the like.
In addition, the storage unit 12 provides a predetermined capacity homepage storage area to a registered user (homepage administrator). Specifically, a folder is provided for each registered user, and an HTML file, an image file, and the like constituting the home page are stored in this folder.

The input / output unit 13 constitutes a user interface for use by the administrator of the web server 1.
The communication unit 14 performs processing according to a communication protocol such as TCP / IP, and transmits / receives data to / from the client terminal 2 and the search server 3 via the communication network N.
In the user database 15, information related to users who can use the homepage service by the web server 1 is registered. A user who establishes a homepage using this homepage service is a registered user.

The web server 1 has the above-described configuration. The CPU 111 of the web server 1 publishes a homepage in response to a browsing request from a web browser activated on the client terminal 2 by executing server software.
In addition, the homepage is analyzed in response to the diagnosis request from the client terminal 2, and the analysis / diagnosis result of the psychology and personality of the homepage manager is presented.

FIG. 3 is a block diagram showing an outline of the hardware configuration of the client terminal 2.
As illustrated in FIG. 3, the client terminal 2 includes a control unit 21, a storage unit 22, an input unit 23, a display unit 24, a communication unit 25, and the like. Each part is electrically connected by a bus line 26.

The configuration of the control unit 21 is the same as the configuration of the control unit 11 of the web server 1.
The storage unit 22 includes, for example, a hard disk, and stores an OS, various application programs (for example, a web browser program), various data, and the like.
The input unit 23 includes, for example, a keyboard and a mouse, and is used when a user inputs information. The input unit 23 performs, for example, an operation for making a homepage diagnosis request to the web server 1 or an operation for specifying a range to be diagnosed (text selection).
The display unit 24 is configured by, for example, a liquid crystal display or the like, and displays a predetermined screen based on a display control command from the control unit 21. For example, a GUI (Graphical User Interface) of a web browser is displayed on the display unit 25.
The communication unit 25 performs processing according to a communication protocol such as TCP / IP, and transmits / receives data to / from the web server 1 via the communication network N.

For example, when the URL of the home page is input by the user on the activated web browser, the CPU 211 of the client terminal 2 requests the web server 1 to browse the home page specified by the URL. Then, the HTML file transmitted from the web server 1 is analyzed, and the home page is displayed on the web browser.
Further, when a predetermined operation is performed by the user while browsing the home page, a home page diagnosis request is made to the web server 1. When the analysis / diagnosis result is presented by the web server 1, a home page including the analysis / diagnosis result is displayed.

  Here, the homepage diagnosis request on the web browser is realized by, for example, an extended function of the web browser by plug-in software or the like. For example, when a right click of the mouse (input unit 23) is performed in a state where a home page is displayed, a context menu including a plurality of items appears. Then, when a homepage diagnosis item is selected from among them, a diagnosis request is made to the web server 1.

The psychological test server 3 performs psychological analysis and personality analysis of the subject (homepage administrator) by answering a psychological test composed of a plurality of questions. Thus, a homepage diagnosis apparatus can be easily constructed by using the contents of the psychological test by API provided conventionally.
The psychological test server 3 has a plurality of psychological tests with different diagnostic items such as personality, aptitude, sociality, behavior or consciousness, and the analysis / diagnosis results for questions and answers are registered for each psychological test. Thereby, it is possible to analyze / diagnose the home page administrator from various aspects.

FIG. 4 is an explanatory diagram showing an example of a psychological test question stored in the psychological test server 3. The psychological test shown in FIG. 4 is a psychological test that can analyze / diagnose what kind of person the subject is by answering a question.
As shown in FIG. 4, the psychological test questions are preferably selection questions that are selected from a plurality of options (2 to 3 in FIG. 4) and answered. As a result, the web server 1 can reliably and easily generate an answer to each question, so that an accurate analysis / diagnosis result can be obtained as compared with a psychological test in which a keyword is directly inputted and answered.

  Although not particularly limited, it is desirable that the psychological test server 3 is provided by the same service provider as the web server 1 and a psychological test is created for homepage diagnosis. As a result, the web server 1 can accurately grasp the psychological test questions provided from the psychological test server 3 and generate an appropriate answer, so that an accurate analysis / diagnosis result is presented to the client terminal 2. can do.

  FIG. 5 is a flowchart illustrating an example of homepage diagnosis processing according to the present embodiment. The homepage diagnosis process shown in FIG. 5 is started, for example, when a web browser is activated in the client terminal 2 and a webpage browsing request is made to the web server 1.

In step S <b> 101, the web server 1 transmits an HTML file of the home page requested for browsing to the client terminal 2. A control program for transmitting a homepage diagnosis request based on a user operation is embedded in the HTML file.
In step S102, the client terminal 2 analyzes the HTML file with a web browser and displays the home page on the display unit 24 (see FIG. 6). FIG. 6 shows a part of the blog displayed on the web browser.

  In step S <b> 103, when a user operation for performing homepage analysis / diagnosis is performed while browsing the homepage, the analysis / diagnosis request is transmitted to the web server 1. Specifically, when the user right-clicks while browsing the home page, a context menu including items for home page diagnosis is displayed. When a homepage diagnosis item is selected from the context menu, a diagnosis request is transmitted to the web server 1.

Here, the user operation for performing analysis / diagnosis includes an operation of selecting a psychological test to be executed from among a plurality of psychological tests provided by the psychological test server 3. Note that one psychological test may be executed, or a plurality of psychological tests may be executed simultaneously.
The user operation for performing analysis / diagnosis includes an operation for designating a range to be diagnosed. For example, an entire home page, a page actually displayed on a web browser, or a predetermined area in the page can be set as an analysis / diagnosis target.

  For example, since articles are posted on the blog for each date, it is possible to know the psychological state of the blog manager for that day by analyzing and diagnosing pages on a specific day. Further, when diagnosing the personality of a home page administrator, it is desirable that the entire home page (including past logs in the case of a blog) should be targeted, not just the specific pages that make up the home page. As described above, since the range to be diagnosed can be designated according to the item to be analyzed / diagnosed, the degree of freedom as a homepage diagnostic apparatus is increased.

In step S104, the web server 1 receives the diagnosis request from the client terminal 2, and requests the psychological test server 3 for a psychological test corresponding to the diagnostic request.
In step S <b> 105, the psychological test server 3 receives the psychological test request from the web server 1 and transmits a psychological test corresponding to this request to the web server 1.

In step S106, the web server 1 analyzes the acquired psychological test and grasps each question. For example, when the question 1 “What is your feeling compared to colors?” Shown in FIG. 4 is analyzed, “color” is extracted as a keyword. In other words, if information related to “color” is acquired from the homepage, this question can be answered.
Alternatively, a character string listed as an answer option may be extracted as a keyword, and an answer may be generated by searching a character string that matches or is similar to the character string from the constituent elements of the home page. For example, referring to a thesaurus (a dictionary that classifies and organizes words according to a predetermined relationship), the keywords obtained by analyzing a psychological test among keywords obtained by analyzing a homepage and the semantic distance Select the closest keyword.

In step S107, information constituting the homepage being browsed is acquired and the constituent elements of the homepage are analyzed. Specifically, a file in the HP folder stored in the storage unit 12 is referred to. At this time, if a range to be analyzed / diagnosed is set in the diagnosis request in step S103, information on the range is analyzed.
Here, the information constituting the home page includes character colors, background colors, fonts, and the like designated by tags in the HTML file, in addition to character strings and images published as articles.

In step S108, an answer to the psychological test is generated based on the analysis result of the psychological test in step S106 and the analysis result of the home page in step S107. Then, the generated answer is transmitted to the psychological test server 3.
For example, the answer to question 1 shown in FIG. 4 is generated by extracting information related to “color” from the components of the homepage. In the targeted home page, for example, if a pastel color is specified as a character color, an answer “A” is generated, and if a primary color is specified, an answer “B” is generated.

  In step S109, the psychological test server 3 receives the answer from the web server 1, and executes analysis / diagnosis based on the answer. Then, the obtained analysis / diagnosis result is transmitted to the web server 1.

In step S110, the web server 1 receives the analysis / diagnosis result from the psychological test server 3, and analyzes the contents of the analysis / diagnosis result in order to present the analysis / diagnosis result to the client terminal 2 in an appropriate format. .
At this time, when a plurality of psychological tests are performed simultaneously, the analysis / diagnosis results may be integrated to generate a new analysis / diagnosis result. Moreover, you may make it produce | generate the information recalled from an analysis / diagnosis result.

In step S111, an analysis / diagnosis result screen is generated based on the analyzed analysis / diagnosis result. For example, an HTML file of a screen in which analysis / diagnosis results are superimposed on the contents of a home page is generated. Then, the generated HTML file of the analysis / diagnosis result screen is transmitted to the client terminal 2.
In step S112, the client terminal 2 analyzes the HTML file using a web browser, and displays an analysis / diagnosis result screen on the display unit 24 (see FIG. 7).

FIG. 7 shows a case where an analysis / diagnosis result by a psychological test and information recalled from the analysis / diagnosis result are presented together.
In other words, the analysis / diagnosis result by the psychological test (this person is probably such a person) is represented by points for the keywords “food”, “thing”, “travel”, “sound”, “knowledge”, and “dark”. In addition, as information recalled from the analysis / diagnosis results, information (favorite store, favorite song) reflecting homepage administrator's preference is presented.
As a result, the browsing user can not only simply know the psychology and personality of the homepage administrator, but can also learn the preferences of the interested homepage administrator. And if you can learn about homepage administrator's preferences, it will help you to send presents. That is, by presenting useful content to the browsing user, information is further distributed, so that the usefulness of the home page can be improved.

  As described above, the homepage diagnosis apparatus includes the web server 1 and the psychological test server 3. Then, a psychological test acquisition unit (step S104) for acquiring a psychological test corresponding to the diagnosis request from the client terminal 2, a psychological test analysis unit (step S106) for analyzing the acquired psychological test, and a home page being browsed An answer for generating an answer to the psychological test based on the analysis result by the homepage analysis means (step S107), the psychological test analysis means, and the analysis result by the homepage analysis means for acquiring the constituent information and analyzing the constituent elements of the homepage Generating means (step S108), and analysis / diagnosis result presenting means (step S110, presenting analysis / diagnosis results of the psychology and personality of the homepage manager based on the answer generated by the answer generating means to the client terminal. S111).

Accordingly, the browsing user can easily analyze / diagnose the psychology and personality of the homepage administrator, and thus the psychology and personality of the administrator can be referred to when browsing the homepage. In addition, the enjoyment of the homepage increases.
In addition, the addition of content such as psychological analysis and personality diagnosis based on the homepage can be expected to increase the number of accesses, so the homepage can be effectively used as an information distribution means such as advertisement distribution.

As mentioned above, although the invention made by this inventor was concretely demonstrated based on embodiment, this invention is not limited to the said embodiment, It can change in the range which does not deviate from the summary.
For example, in the above embodiment, the psychological test execution means is configured by the external server (psychological test server 3), but the web server 1 is provided with a psychological test database and a program (psychological test execution means) for executing the psychological test. It may be. In this case, the web server 1 constitutes the homepage diagnosis apparatus according to the present invention.
Although the case where one external server is used as the psychological test server has been described in the above embodiment, a configuration in which a plurality of external servers are used as the psychological test server may be employed.

You may make it display the content (question) of a psychological test on a web browser during the diagnosis of a homepage.
Information corresponding to psychological analysis may be presented as information recalled from the analysis / diagnosis result. For example, if the homepage administrator is diagnosed with depression as a result of psychological analysis, introduce a web page that describes how to eliminate depression, or encourage you to send an email to encourage It is possible to do.

  The embodiment disclosed this time should be considered as illustrative in all points and not restrictive. The scope of the present invention is defined by the terms of the claims, rather than the description above, and is intended to include any modifications within the scope and meaning equivalent to the terms of the claims.

It is the schematic shown about the network structure to which the homepage diagnostic apparatus concerning this invention is applied. It is a block diagram which shows the outline of the hardware constitutions of a web server. It is a block diagram which shows the outline of the hardware constitutions of a client terminal. It is explanatory drawing which shows the example of a question of a psychological test. It is a flowchart shown about the diagnostic process of the homepage which concerns on this embodiment. It is explanatory drawing which shows an example of a homepage screen. It is explanatory drawing which shows an example of an analysis / diagnosis result screen.

Explanation of symbols

1 Web server 2 Client terminal 3 Psychological test server N Communication network

Claims (6)

A homepage diagnostic device that publishes a homepage to a client terminal connected via a network and performs a psychological analysis or personality diagnosis of a homepage administrator in response to a diagnosis request from a client terminal browsing the homepage. There,
Psychological test acquisition means for acquiring a psychological test corresponding to the diagnosis request;
Psychological test analysis means for analyzing the acquired psychological test;
A homepage analysis means for acquiring information constituting the homepage being viewed and analyzing the components of the homepage;
An answer generation means for generating an answer to the psychological test based on the analysis result by the psychological test analysis means and the analysis result by the homepage analysis means;
Analysis / diagnosis result presenting means for presenting the analysis / diagnosis result of the psychology and personality of the homepage administrator based on the answer generated by the answer generation means to the client terminal; apparatus.   The answer generation unit generates, as an answer, a keyword having the closest meaning to the keyword obtained by the psychological test analysis unit among the keywords obtained from the homepage analysis unit. Homepage diagnostic device.   3. The homepage diagnosis apparatus according to claim 1 or 2, wherein the homepage analysis means analyzes components in a range specified in the diagnosis request.   4. The analysis / diagnosis result presentation unit presents information recalled from the analysis / diagnosis result by analyzing the analysis / diagnosis result of the psychological test. Homepage diagnostic device described in 1. A homepage diagnosis method that analyzes / diagnose the psychology and personality of a homepage administrator in response to a diagnosis request from a client terminal browsing the homepage,
A first step of acquiring a psychological test corresponding to a diagnosis request from the client terminal;
A second step of analyzing the acquired psychological test;
A third step of acquiring information constituting the homepage being browsed and analyzing the components of the homepage;
A fourth step of generating an answer to the psychological test based on the analysis result of the second step and the analysis result of the third step;
A homepage diagnosis method comprising: a fifth step of presenting an analysis / diagnosis result of psychology and personality of the homepage manager based on the answer generated in the fourth step to the client terminal. On the computer,
A first step of obtaining a psychological test corresponding to a diagnosis request from a client terminal browsing the homepage;
A second step of analyzing the acquired psychological test;
A third step of acquiring information constituting the homepage being browsed and analyzing the components of the homepage;
A fourth step of generating an answer to the psychological test based on the analysis result of the second step and the analysis result of the third step;
A program for realizing a fifth step of presenting an analysis / diagnosis result of the psychology and personality of the homepage manager based on the answer generated in the fourth step to the client terminal.

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