JP4770240B2 - Integrated package - Google Patents

Description

The present invention includes a plurality of individual package, to integrated package consisting of an integrated package to integrate these individual package, particularly, has a POP advertisement function, by utilizing the sidewalls of the integrated package, goods The present invention relates to an advertising medium that can surely inform the person who purchased the product the contents of the product applied to the surface of the individual package and the product to be advertised and attract the interest.

  Conventionally, various advertising media have been developed and proposed. For example, an advertisement column is provided in a newspaper, magazine, etc., and it consists of characters, figures, symbols, patterns, etc. related to product display, such as the product name, brand name, manufacturer, seller, product description items, etc. A printed image display is formed and the product is advertised. Alternatively, flyers, catalogs, etc. regarding products may be created and distributed to an unspecified number of people, and the products posted there may be widely announced to attract people's interests and promote advertisements. Furthermore, for example, when using a street neon sign, etc., mainly to advertise products through vision, and further, using radio, street broadcasting, etc., mainly to advertise products through audio, or There are also cases where a product is advertised mainly through audio and video using a TV or the like.

  However, the above-described conventional advertising with advertising media is to advertise products to an unspecified number of people, and each person usually sees it visually or listens to it. Even if you listen to it, it doesn't attract much interest in the products you advertise. In addition, people have recently become disgusted by the hustle and bustle caused by the flooding of advertisements, and advertisements for products that are not so much of interest are avoided from being viewed or listened to, flyers, catalogs, etc. In reality, don't look at it, throw it away, and don't turn to advertising the product.

  Therefore, using the side wall of an integrated packaging container that wraps one or more individual packages, a printed image formed on the side wall of the integrated packaging container for each product, etc. that you want to advertise There has been proposed an advertising medium that can be surely shown through a display medium (see, for example, Patent Documents 1 and 2).

Japanese Patent Laid-Open No. 10-268818 JP 2004-252215 A

However, the above-mentioned “advertising medium” of Japanese Patent Application Laid-Open No. 10-268818 is characterized in that a printed image display portion for a product or the like to be advertised is formed on the surface of an individual packaging container (individual packaging body). An advertising medium in which the situation is merely an advertising medium, and a printed image display portion for a product or the like to be advertised using an outer packaging container for packaging an individual packaging container (individual packaging body) is formed. It is not. Japanese Laid-Open Patent Publication No. 2004-252215, on the contrary, is an advertising medium characterized in that a printed image display section for a product or the like to be directly advertised is formed on the surface of the outer packaging container. In conjunction with the outer packaging container that wraps the individual packaging body), it does not become an integrated packaging body that functions as a POP advertisement that increases the product display effect and that forms a printed image display portion of a product or the like to be advertised.

In view of this, the present invention comprises an individual packaging body for storing products and an integrated packaging container for accumulating a plurality of individual packaging bodies. The side wall of the integrated packaging container is used to place a part of the individual packaging body, particularly in the center. Another object of the present invention is to provide an integrated package body that can make an advertisement display portion, which is a content desired to be promoted, formed on the side wall of the individual package body stand out and can also function as a POP advertisement.

The present invention to solve the problems as described above, a plurality of the individual packaging body of a rectangular parallelepiped or cubic shape accommodating the product, in the tray-like integrated packaging container to collectively integrate the individual packaging body, and at least Products An individual packaging body on which product display portions for displaying products are formed is arranged on both sides of an individual packaging body on which advertising display portions for advertising other unrelated products are formed to make the advertising display portions stand out. The integrated packaging body is characterized in that a gaze means is provided at a position corresponding to the advertisement display portion of the individual packaging body on the side wall of the integrated packaging container, and the gaze means has a concave notch It is a part, it is a convex-shaped projection part, and is a window part.

According to the integrated packaging body of the present invention, in the integrated packaging container that collects and collects a plurality of individual packaging bodies containing products, a plurality of individual packaging is provided by providing a gaze means on a part of the side wall of the integrated packaging container. Product information display part consisting of characters, figures, symbols, designs, etc. that display the product on the individual package at the approximate center of the body can stand out, especially advertisements consisting of advertisements of other products The display portion can be made conspicuous, and as a result, an integrated packaging body that has an extremely high advertising function for the product and also functions as a POP advertisement can be obtained.

Hereinafter, embodiments of the integrated packaging body of the present invention will be described in more detail with reference to the drawings. Figure 1 is a perspective view showing an embodiment of a form of an integrated package of the present invention, FIG. 2 is a perspective view showing an embodiment of the individual package constituting an integrated package of the present invention FIG. 3 is a perspective view showing an embodiment of the integrated packaging container constituting the integrated packaging body according to the present invention, and FIG. 4 is a perspective view showing another shape example of the integrated packaging container according to the present invention. FIG. 5 is a perspective view showing an embodiment of a conventional integrated package form .

As shown in FIG. 1, an integrated package A according to the present invention includes an individual package 1 in which products are stored and a plurality of individual packages 1 (three in this embodiment) that are integrated together. It consists of a container 2. The individual package 1 is formed with a product information display unit 3 made up of characters, figures, symbols, patterns, etc. for displaying products. And in the individual packaging body 1A located in the central part among the plurality of individual packaging bodies 1, as shown in FIG. Trademark name a, picture b representing the product, product name, contents, contents, column c representing the manufacturer, seller, etc., predetermined display items such as product usage and storage (not shown) Etc., and a product information display part 3 composed of characters, figures, symbols, patterns, etc. representing the product), and further, in an area other than the product information display part 3, for example, on the outer surface of the back side Q of the individual packaging body 1, As shown in FIG. 2B, matters for advertising other products that are completely irrelevant to the products stored in the individual package 1 (for example, product names x of other products, other products are represented). Picture y, performance of other products, column z for displaying other products such as manufacturer, seller, usage of other products, modification Law, announcement, sales timing, etc. of a given matter (not shown) or the like, a character representing the other products, graphics, symbols, and forms the advertising display unit 4 consisting of a picture, etc.). The main constituent requirement of the integrated package A of the present invention is to make the advertisement display section 4 made of advertisement of other products applied to the individual package 1A at the center of the plurality of individual packages 1 stand out. In addition, the gaze means X is provided at a part of the end of the opening of the integrated packaging container 2, and in this example, the cutout portion X1 is provided as the gaze means X.

The above illustration is an example of the integrated package according to the present invention, and the present invention is not limited thereby. The form can take the form of a various form with the form of the goods which are the contents. In the integrated packaging body A of the present invention, the individual packaging body 1 stored in the integrated packaging container 2 is intended to be purchased, or each purchased person can use the gaze means X provided in the integrated packaging container 2. The product information display unit 4 related to other products than the product information display unit 3 related to the products packed and packaged on the outer surface of the individual package 1 is directed to the advertisement display unit 4. The function can be demonstrated.

Next, materials, manufacturing methods, etc. of the individual package 1 and the integrated package 2 constituting the integrated package according to the present invention will be described.
First, the individual package 1 is a packaging form in which two or more rectangular parallelepipeds or cubes can be stacked on top of each other when they are stacked or arranged, and they are widely used in products that place importance on the parallel display effect. In addition, since there are few gaps between containers, there is an advantage that packing and storage are easy. The base material constituting the individual package is one having moldability, bending resistance, rigidity, etc., and may be a paper container, a plastic molded container, a metal container, a glass container, or a composite product thereof.

In the case of a paper container, for example, a highly sized bleached or unbleached paper base material, a paper base material such as pure white roll paper, kraft paper, paperboard, processed paper, or the like can be used. In the above, it is desirable to use a paper substrate having a basis weight in the range of 80 to 600 g / m ² , preferably a basis weight in the range of 100 to 450 g / m ² . Of course, in the present invention, a paper substrate and various resin films or sheets may be used in combination.

  Next, as a method of manufacturing a paper container using the above materials, a blank is manufactured by manufacturing a laminated material in which another material is laminated on a paper base material, and manufacturing a desired paper container from this. Manufacture and box making the body, bottom, head, etc. using the blank plate. The shape can be any of a rectangular container, a cylindrical paper can such as a round shape, and the like. Moreover, in the case of drinks, for example, a brick type, flat type, or govel top type paper container can be manufactured.

  When boxing this paper container, it is usually processed into a predetermined blank, and the top, bottom, and side are bonded together with normal polyurethane, polyacrylic, polyester, epoxy, polyvinyl acetate, cellulose, etc. Bonding is performed using an adhesive.

  In the case of plastic molded containers, for example, polyethylene resins, polypropylene resins, ethylene-propylene copolymers, polyvinyl chloride resins, polyacrylonitrile resins, polystyrene resins, polycarbonate resins, acrylonitrile-styrene copolymers. Using known molding resins such as polymers (AS resins), acrylonitrile-butadiene-styrene copolymers (ABS resins), polyester resins, polyamide resins, for example, injection molding, extrusion molding, Various plastic molding containers can be manufactured by using a known molding method such as a thermoforming method such as vacuum pressure forming or a blow molding method.

  In the present invention, a desired printing pattern such as a character, a figure, a symbol, a pattern, or a pattern is previously applied to the base material as described above in a raw material or material state in a normal printing method such as offset printing. Product names and trademarks for displaying products filled and packaged in the individual package 1 by performing surface printing or back printing by gravure printing, letterpress printing, silk screen printing, transfer printing, etc. The product information display unit 3 including characters, graphics, symbols, and patterns for displaying products such as names, manufacturers, sellers, and product explanation items is formed, and the individual items are displayed in areas other than the product information display unit 3. It is possible to form the advertisement display section 4 composed of characters, figures, symbols, patterns, etc. for advertising other products completely unrelated to the products filled and packaged in the package 1. In the present invention, when the advertisement display section 4 as described above is formed, characters, figures, symbols, patterns, etc. constituting the advertisement display section 4 are formed using ordinary printing ink. Instead, for example, the advertisement display unit 4 can be formed using fluorescent ink, temperature indicating ink, and the structure of the advertisement display unit 4 can be an uneven image, Further, the advertisement display section 4 may be formed using holography or the like, and the advertisement display section 4 can be formed by increasing the number of colors of printing ink. By forming the advertisement display section 4 as described above, it is possible to further enhance its functionality, advertisement effect, and the like.

Then, the integrated packaging container 2 in an integrated package A of the present invention can be used paper base, plastic substrate, metal container of metal cans, a glass container such as a glass bottle or the like. Two or more of these materials may be used in combination.

  The shape of the integrated packaging container 2 is composed of a bottom surface 21 and a side wall 22 and has a tray shape having an opening at the top, but the side wall 22 rises at a right angle between the surface of the accumulated individual package 1. There is no gap, and this is preferable in order to increase the effect as the gaze means X. The side wall 22 is provided with gaze means for highlighting and conspicuously showing the advertisement display section 4 for advertising the individual package 1. And as a position which provides this gaze means X in the side wall 22 of the accumulation | storage packaging container 2, it is not a matter which displays the goods in particular among the several individual package 1 accumulated, but the matter which advertises other goods, etc. The individual packaging body 1A forming the advertisement display section 4 is made to be conspicuous and emphasized effectively, and is positioned adjacent to the individual packaging body 1A.

  Further, as the shape of the gaze means X, in addition to the shape provided with the concave cutout portion X1 as in this example, as shown in FIG. 4A, the shape provided with the convex projection portion X2 or the like. There are various shapes as modified examples.

  For example, as shown in FIG. 4B, the concave notch X1 or the convex protrusion X2 is zigzag, as shown in FIG. 4C, the concave notch X1 or convex The protrusion X2 can have a shape with an arrow, and a shape with a window X3 as shown in FIG. 4 (d).

  When the integrated packaging container 3 is a tray-like paper box, a paperboard is mainly used, and a blank board for producing a desired tray-like paper box is produced using the paperboard as a material, and the tray is folded and folded. A paper box is manufactured. The folded tray-like paper box can be raised and assembled, and a plurality of paper containers can be accommodated therein and sealed to produce a tray-like paper box as the integrated packaging container 2. The shape is an auto bottom type in the present embodiment, but is not particularly limited, and may be other bottom type carton, carry carton, multipack carton, sleeve, holder or the like.

The paperboard used in this paper box has formability, bending resistance, rigidity and the like, and white paperboard, manila ball, high-grade paperboard, cardboard and the like can be used. In the above, it is desirable to use a paperboard having a basis weight of 80 to 1000 g / m ² , preferably a basis weight of 250 to 600 g / m ² . Of course, it can be used as a laminated body in which paperboard is used as a base material layer and the above-mentioned various resin films or sheets are bonded together.

  Next, when the integrated packaging container 2 is a plastic molded container, for example, a polyethylene resin, a polypropylene resin, an ethylene-propylene copolymer, a polyvinyl chloride resin, a polyacrylonitrile resin, a polystyrene resin. , Polycarbonate resins, acrylonitrile-styrene copolymers (AS resins), acrylonitrile-butadiene-styrene copolymers (ABS resins), polyester resins, polyamide resins, and the like, for example, Various plastic molded containers can be manufactured by using known molding methods such as injection molding, extrusion molding, thermoforming such as vacuum / pressure molding, and blow molding.

Next, with respect to the above-described integrated package of the present invention, a cereal food paper container is taken as an example of an individual package, and the present invention will be described in more detail below.

First, an individual package was produced. As shown in FIGS. 2 (a) and 2 (b), on the surface of a paper having a basis weight of 300 g / m ² , the name of the cereal food, the pattern representing the product, the name of the product, the name of the raw material, the content, the expiration date, the manufacturer Alternatively, the product information display unit 3 for displaying the product content of the seller or the like is printed by a gravure printing method, and further, the product information is completely related to an area other than the product information display unit 3 for displaying the product. The characters, pictures, etc. of the advertisement display section 4 for displaying the advertisement of the new movie without a mark were printed. Using this printing blank, the edges are overlapped and the overlapping edges are secured with an adhesive to produce a square barrel for forming a cereal food paper container, and both openings in the square barrel The cereal food paper container was boxed by forming the top and bottom portions by fixing the same with an adhesive. The above-mentioned cereal food paper container has a product information display section 3 for the product as a content on its front surface, and an advertisement display for advertising a new movie that has nothing to do with the product on its back surface. Part 4 was displayed.

  The product display form in which three cereal food products are packaged together is taken, and as shown in FIG. 1, the central individual package 1 is placed on one side of the outer surface, and a new movie unrelated to this product is advertised An advertising display unit 4 is provided. As shown in FIG. 1, the integrated packaging container 2 has a shape in which the entire outer surface of the center product is disclosed to the bottom, and is shrink-wrapped with a transparent plastic film. This three-pack cereal food product has become an advertising medium 1 for advertising new movies on the outside. In the conventional integrated packaging container 10 of FIG. 5, the advertising display part for advertising the individual package 1A in the center of the three packs cannot be made conspicuous, whereas the advertising medium 1 of the present invention. Then, the advertisement display part 4 made up of characters, figures, symbols, patterns and the like for displaying the advertisement product through the surface of the paper container placed in the center can be made conspicuous.

In the integrated package of the present invention, examples of products to be filled and packaged in individual packages include foods and beverages such as confectionery, candy, fruit juice, liquor, oil, seasonings, daily necessaries such as detergents, toothpaste, etc., miscellaneous goods, etc. Various products such as food and drink, daily necessities, miscellaneous goods, televisions, refrigerators, washing machines, vacuum cleaners, personal computers, game machines, audio products, etc. Various products such as various sports equipment such as electric products, pharmaceuticals, golf clubs, soccer balls, and baseball equipment can be targeted.

It is a perspective view which shows one Example of the form of the accumulation | storage package concerning this invention. It is a perspective view which shows one Example of the individual packaging body which comprises the integrated packaging body concerning this invention. It is a perspective view which shows one Example of the accumulation packaging container which comprises the accumulation packaging body concerning this invention. It is a perspective view which shows another example of a shape of the accumulation | aggregation packaging body concerning this invention. It is a perspective view which shows one Example of the form of the conventional integrated packaging body .

Explanation of symbols

1 A package 1 package 1A package (advertising display part provided)
2 Collective packaging container 21 Bottom surface 22 Side wall X Gaze means X1 Notch portion X2 Protrusion portion X3 Window portion 3 Product information display portion 4 Advertisement display portion P Front side Q Back side a Product brand name b Product design c Product name, Column that represents contents, manufacturer, seller, etc. x Trade name of other products y Pattern that represents other products z Column that displays performance, manufacturer, etc. of other products

Claims (4)

A plurality of individual packaging body of a rectangular parallelepiped or cubic shape accommodating the product, in the tray-like integrated packaging container to collectively integrate the individual package, at least product with completely unrelated other Product advertising promotional advertising display The individual packaging body in which the product display portion for displaying the product is formed on both sides of the individual packaging body in which the portion is formed is arranged, and a gaze means for conspicuously displaying the advertisement display portion is provided on the side wall of the integrated packaging container. An integrated packaging body provided at a position corresponding to the advertisement display section of the individual packaging body . 2. The integrated package according to claim 1, wherein the gaze means is a concave cutout portion. The integrated packaging body according to claim 1, wherein the gaze unit is a convex protrusion. 2. The integrated package according to claim 1, wherein the gaze means is a window portion.