JP4755041B2 - Content information provision system - Google Patents

Description

  The present invention relates to a content information providing system for providing content information, and more particularly to a system for preventing a third party from acquiring profits while enabling individual advertisement to a user.

  A conventional content information providing system will be described with reference to FIG. The content information providing system 100 includes a mobile phone 101, a server 102, a database 103 (DB 103), a digital television receiver 111, and a store terminal 112. The digital television receiver 111 is a digital television receiver owned by the user of the mobile phone 101. The digital television receiver 111 has a function of connecting to the Internet via a telephone line or a home LAN. In addition, the digital television receiver 111 has an infrared communication function and can communicate with the mobile phone 101 having the infrared communication function.

  In the digital television receiver 111, for example, a CM displaying a comment such as “If you send ID information from a mobile phone to a digital television, you can get a discount coupon for this product (for example, content information).” Is displayed. A user who wants to acquire a coupon activates an application downloaded in advance on the mobile phone 101. The mobile phone 101 transmits UID information (user identification information) from the application to the digital television by the infrared communication function based on the user operation in the CM. Upon receiving the UID, the digital television 111 transmits the UID received from the mobile phone 101 to the server 102 designated by the BML together with the CMID that is identification information of the CM under control by the BML.

  Upon receiving the CMID and UID, the server 102 generates a serial ID that is encrypted unique identification information including the CMID and UID. The server 102 transmits this serial ID to the corresponding mobile phone 101 by mail. The server 102 registers the serial ID in the DB 103. When the mobile phone 101 receives the mail, the mobile phone 101 stores the serial ID in the mail by the application.

  When purchasing a product, the user of the mobile phone 101 carries the mobile phone 101 storing the serial ID in a store where coupons can be used. When the mobile phone 101 determines that the application has been activated by the user, the mobile phone 101 transmits a serial ID to the store terminal 112 using the infrared communication function. When the store terminal 112 receives the serial ID, the store terminal 112 transmits the serial ID from the store terminal 112 to the server 102. When receiving the serial ID, the server 102 determines whether or not the received serial ID is in the DB 103. The server 102 determines that the coupon can be used when the determination result is affirmative, and determines that the coupon cannot be used when the determination result is negative.

  The server 102 transmits an authentication result indicating whether or not the coupon can be used to the store terminal 112. The store terminal 112 displays the authentication result. The clerk looks at this result and decides whether or not the coupon can be used. Thereby, the user of the mobile phone 101 can acquire a product using the coupon.

JP 2005-333399 A

  The content information providing system 100 described above has the following problems. The advertisement based on which the user of the mobile phone 101 acquires a coupon is a CM displayed on the digital television 111. Here, the CM displayed on the digital television 111 is provided via a general digital broadcast wave. In other words, it is an advertisement provided equally to all people, that is, the mass. Therefore, from the viewpoint of the advertisement provider who provides the advertisement, there is a problem that the advertisement target person cannot be individually advertised and the appealing power of the advertisement is not high.

  Moreover, since the serial ID used as a coupon is not unique to the coupon acquirer who acquired the coupon or the mobile phone 101 used by the coupon acquirer, the serial ID acquired by a coupon acquirer is carried to a third party. If provided via the function of the telephone 101 or the like, there is a problem that a third party who is not the original coupon acquirer can acquire the coupon. Such coupon acquisition by a third party is rarely a problem in advertising targeting mass. However, in the case of individual advertisements, the advertisement provider can only provide profits to certain persons, and if the profits can be obtained by a third party, there will be no merit of performing individual advertisements. There is a problem.

  Furthermore, there is a problem that the digital television 111 is merely used as a device for acquiring a CM in digital broadcasting.

  Therefore, an object of the present invention is to provide a content information providing system that enables individual advertisements to users and prevents the acquisition of profits by third parties.

  Means for solving the problems relating to the present invention and effects of the present invention will be described below.

(1) A content information providing system according to the present invention includes: A) a mobile phone terminal , a television receiver capable of transmitting / receiving data to / from the mobile phone terminal , and providing content information capable of transmitting / receiving data to / from the television receiver. Device,
B) The mobile phone terminal is b1) mobile phone terminal specifying information storage means for storing mobile phone terminal specifying information uniquely specifying the mobile phone terminal ; b2) connection information for connecting to the content information providing apparatus and the television receiver Content providing information acquisition means for acquiring content providing information having content specifying information for specifying content information that is not displayed on the mobile phone terminal and is content information to be displayed on the device, b3) the connection information, the content specifying information, And first content request information providing means for providing the mobile phone terminal identification information as first content request information to the television receiver via an infrared communication function, and C) the television receiver c1) TV receiver specifying information storage means for storing TV receiver specifying information for uniquely specifying itself, c2) the first First content request information acquiring means for acquiring content request information via the infrared communication function, c3) the television receiver apparatus identification information and the content identification information and the portable telephone terminal identified the first content request information has Second content request information providing means for providing to the content information providing device based on the connection information included in the first content request information, using the information as second content request information, c4) the content information C5) content information display means for displaying the acquired content information, and D) the content information providing device d1) a second for acquiring the second content request information. Content information request information acquisition means, d2) the television receiver specific information included in the second content request information And based on said mobile telephone terminal identification information, the content information provision adequacy determining unit for determining whether to provide the content information, d3) based on the content identification information and the second content request information has the corresponding said Content information acquisition means for acquiring content information, d4) content information providing means for providing the corresponding content information to the television receiver when the content information can be provided.

Thereby, the user of the mobile phone terminal that has acquired the content providing information can receive the content information when using a predetermined television receiver. That is, since the content information provider can provide the content information to the user of the desired mobile phone terminal , it is possible to provide individual benefits to the user. Further, since the content information is displayed on the television receiver, it is possible to provide high-quality and detailed content information.

(2) (8) (13) In the present invention the content information providing apparatus according to the content information providing program or the content information providing method, and uniquely identify the previous SL television receiver apparatus, a mobile phone to request provision of content information mobile telephone terminal identification information, and the television receiver apparatus is content information to be displayed on and the cellular phone uniquely content identification information for identifying the second content request information the content information is not displayed in the terminal to uniquely identify the terminal And determining whether or not the content information can be provided based on the television receiver specifying information and the mobile phone terminal specifying information included in the second content request information, and the second content request information includes Based on the content specifying information, the corresponding content information is obtained and the copy If it is possible to provide Ceiling information and provides the content information corresponding to the television receiver apparatus.

Thereby, content information can be provided when a user of a mobile phone terminal uses a predetermined television receiver. That is, since the content information provider can provide the content information to the user of the desired mobile phone terminal , it is possible to provide individual benefits to the user. Further, since the content information is displayed on the television receiver, it is possible to provide high-quality and detailed content information.

(3) (9) (14) In the content information providing apparatus, the content information providing program, or the content information providing method according to the present invention, the content information is displayed on the television receiver and is not displayed on the mobile phone terminal. uniquely portable telephone terminal specifying information specifying the mobile telephone terminal requesting the provision of content information, the uniquely specifying the television receiver apparatus specifying information television receiver apparatus, and the content identification information for uniquely identifying the content information first 2 is obtained as content request information of the second content, and based on the television receiver device specifying information and the mobile phone terminal specifying information included in the second content request information, it is determined whether or not the content information can be provided, and the content information Before the second content request information has been provided, Based on the content identification information, providing permission information for permitting display of the corresponding content information to the television receiver apparatus.

Thereby, when the user of the mobile phone terminal uses a predetermined television receiver, permission information for displaying content information can be provided. In other words, the content information provider can provide the content information through a medium other than communication, while providing the permission information to the user of the desired mobile phone terminal. Can be provided at the same time. Further, since the content information is displayed on the television receiver, it is possible to provide high-quality and detailed content information.

(4) (10) In the content information providing apparatus, the content information providing program, or the content information providing method according to the present invention, the television receiver specifying information and the mobile phone terminal specifying information included in the second content request information are included. Determining whether or not the content information can be provided by determining whether or not the television receiver capable of providing the content information and the mobile phone terminal are registered in an associated authentication terminal table. .

Thus, only prepared in advance authentication terminal table, it is possible to determine whether the acquisition of the content information by a third party easily.

(5) (11) (15) In the television receiver, the content information display program, or the content information display method according to the present invention, the television receiver specifying information for uniquely identifying itself is stored, and the television receiver Content specifying information for specifying content information to be displayed and not displayed on the mobile phone terminal, connection information for connecting to a content information providing apparatus for providing the content information, and uniquely specifying the mobile phone terminal Mobile phone terminal specifying information to be acquired as first content request information, and the television receiver specifying information, the content specifying information and the mobile phone terminal specifying information included in the first content request information are The connection of the first content request information as content request information of Based on the distribution, and provided to the content information providing apparatus, acquiring the content information, and displays the content information acquired.

Thus, the television receiver can be connected to the content information providing device only by acquiring the first content request information. Therefore, it is possible to omit complicated work such as input of connection information in television receiver apparatus. Further, since the content information is displayed on the television receiver, it is possible to display high-quality and high-detail content information.

(6) (12) (16) In the television receiver, the content information display program, or the content information display method according to the present invention, the television receiver identification information for uniquely identifying itself is stored, and the television receiver uniquely portable telephone terminal specifying information specifying the mobile telephone terminal requesting the provision of content information that does not display the and the mobile phone terminal is content information to be displayed, content identification information for identifying the content information, the content that provides content information connection information for connecting to the information providing apparatus, and the mobile phone the mobile phone terminal identification information uniquely identifying the terminal acquires the first content request information, and the television receiver apparatus identification information, the first content and the content identification information and the portable telephone terminal identification information request information has a As the second content request information, permission information that is provided to the content information providing apparatus based on the connection information included in the first content request information, acquires the content information, and permits the display of the content information. Obtaining and displaying the content information based on the permission information;

Accordingly, the television receiver can connect to the content information providing apparatus only by acquiring the first content request information. Therefore, it is possible to omit complicated work such as input of connection information in television receiver apparatus. Further, since the content information can be acquired by a medium other than communication, and the permission information can be acquired by communication, it is possible to simultaneously provide a large amount of content information and provide individual benefits to the user. Furthermore, since the content information is displayed on the television receiver, it is possible to display high-quality and high-detail content information.

(7) A television receiver, a content information display program, or a content information display method according to the present invention acquires the first content request information via an infrared communication function.

This makes it possible to use an existing mobile phone terminal and television receiver having an infrared communication function.

  Here, the correspondence relationship between the elements described in the claims and the elements in the embodiment is shown. The communication terminal corresponds to the mobile phone 11, the television receiver device corresponds to the television receiver device 13, and the content information providing device corresponds to the content information distribution server 17.

  The communication terminal specifying information storage means corresponds to the memory 112, the content provision information acquisition means corresponds to the CPU 111 and the mobile phone communication control circuit 117, and the first content request information provision means corresponds to the CPU 111 and the infrared communication control circuit 118.

  The TV receiver special-purpose information storage means is stored in the ROM 133, the first content request information acquisition means is stored in the infrared circuit 130 and the CPU 111, and the second content request information providing means is stored in the CPU 131, the memory 132, and the data communication circuit 134. The content information acquisition unit corresponds to the CPU 131 and the data communication circuit 134, and the content information display unit corresponds to the CPU 131, the memory 132, the image processing circuit 137, and the display 139, respectively.

  Further, the second content request information acquisition means is the CPU 171 and the communication circuit 178, the content information provision availability determination means is the CPU 171 and the memory 172, the content information acquisition means is the CPU 171 and the hard disk 173, and the content information provision means is the CPU 171, This corresponds to the memory 172 and the communication circuit 178, respectively.

  The content provision information acquisition means executes the process of step S911, and the first content request information provision means executes the processes of steps S913 to S917 and S1001 to S1017.

  The first content request information acquisition means performs the processing of step S1401, the second content request information provision means performs the processing of steps S1403 to S1409, the content information acquisition means performs the processing of step S933, and the content information display means The process of step S935 is executed.

  Further, the second content request information acquisition unit performs the processing of step S1501, the content information provision availability determination unit performs the processing of steps S1503 to S1507, the content information acquisition unit performs the processing of steps S1509 and S1511, and the content information provision unit The process of step S1513 is executed.

  The content providing information corresponds to the content providing availability notification mail, the connection information corresponds to the URL information, and the content specifying information corresponds to the serial number.

  The first content request information corresponds to the first combination information, and the communication terminal specifying information corresponds to the mobile phone terminal ID.

  The second content request information corresponds to the second combination information, and the television receiver specifying information corresponds to the television receiver ID.

The authentication terminal table corresponds to the authentication terminal DB.

  An embodiment of a content information providing system according to the present invention will be described below.

1. Function of Content Information Providing System The function of the content information providing system M1 according to the present invention will be described based on the functional block diagram shown in FIG. The content information providing system M1 includes a communication terminal M3, a television receiver M5, and a content information providing device M7.

  The communication terminal M3 includes a communication terminal specifying information storage unit m301, a content provision information acquisition unit m303, and a first content request information provision unit m305.

  The communication terminal identification information storage unit m301 stores communication terminal identification information that uniquely identifies itself. The content providing information acquisition unit m303 acquires content providing information having connection information for connecting to the content information providing apparatus and content specifying information for specifying content information. The first content request information providing unit m305 provides the connection information, the content specifying information, and the communication terminal specifying information as the first content request information to the television receiver via an infrared communication function.

  The television receiver M5 includes a television receiver specific information storage unit m501, a first content request information acquisition unit m503, a second content request information provision unit m505, a content information acquisition unit m507, and a content information display unit m509. ing.

  The TV receiver specifying information storage unit m501 stores TV receiver specifying information for uniquely specifying itself. The first content request information acquisition unit m503 acquires the first content request information via an infrared communication function. The second content request information providing unit m505 uses the television receiver specifying information, the content specifying information and the communication terminal specifying information included in the first content request information as second content request information. Based on the connection information included in the first content request information, the information is provided to the content information providing apparatus. The content information acquisition unit m507 acquires the content information. The content information display unit m509 displays the acquired content information.

  The content information providing apparatus M7 includes second content information request information acquisition means m701, content information provision availability determination means m703, content information acquisition means m705, and content information provision means m707. The second content information request information acquisition unit m701 acquires the second content request information. The content information provision availability determination unit m703 determines whether the content information can be provided based on the television receiver specifying information and the communication terminal identification information included in the second content request information. The content information acquisition unit m705 acquires the corresponding content information based on the content specifying information included in the second content request information. When the content information can be provided, the content information providing unit m707 provides the corresponding content information to the television receiver.

  Thus, content information can be provided when a user of a communication terminal uses a predetermined television receiver. That is, since the content information provider can provide the content information to the user of the desired communication terminal, it is possible to provide individual benefits to the user. Further, since the content information is displayed on the television receiver, it is possible to provide high-quality and detailed content information.

2. Hardware configuration
2.1. Hardware Configuration of Content Information Providing System 1 The hardware configuration of the content information providing system 1 will be described with reference to FIG. The content information providing system 1 includes a mobile phone 11, a television receiver 13, and a content information providing server 17.

  The mobile phone 11 and the television receiver 13 have an infrared communication function, and can transmit and receive data to and from each other via the function. The television receiver 13 and the content information providing server 17 are connected by a wireless or priority LAN, and can transmit and receive data to and from each other.

  Hereinafter, the hardware configuration of the mobile phone 11, the television receiver 13, and the content information providing server 17 will be described.

2.2. Hardware Configuration of Mobile Phone 11 The hardware configuration of the mobile phone 11 will be described with reference to FIG. The mobile phone 11 includes a CPU 111, a memory 112, a keyboard 114, a speaker 115, a display 116, a mobile phone communication control circuit 117, and an infrared communication control circuit 118.

  The CPU 111 performs processing based on other applications such as an operating system (OS), an infrared transmission / reception application, and a mobile phone application recorded in the memory 112. Note that the mobile phone application includes a voice call application, a web browser, and the like. The infrared transmission / reception application will be described later.

  The memory 112 provides a work area for the CPU 211. The memory 112 records and holds an OS, an application program such as an infrared transmission / reception application, a mobile phone application, and a mobile phone ID that uniquely specifies the mobile phone.

  The keyboard 114 receives a command from the outside. The speaker 115 outputs audio data to the outside. The display 116 displays images such as television broadcasts, data broadcasts, and user interfaces.

  The cellular phone communication control circuit 117 realizes transmission and reception of a telephone and data using a cellular phone communication line. The infrared communication control circuit 118 realizes data transmission / reception using infrared rays with other communication devices.

2.3. Hardware Configuration of Television Receiver 13 The hardware configuration of the television receiver 13 will be described with reference to FIG. The television receiver 13 includes a CPU 131, a memory 132, a ROM 133, a data communication circuit 134, a tuner 135, an image processing circuit 137, a speaker 138, and a display 139.

  The CPU 131 controls each component based on other applications such as an operating system (OS) and a television receiver program recorded in the ROM 133 and performs predetermined processing. The memory 132 is configured to be rewritable, and provides a work area to the CPU 131 and temporarily records information. The ROM 133 records and holds an OS and application programs such as a television receiver device program for performing content information request processing and display processing.

  The data communication circuit 134 transmits and receives data such as a mobile phone ID and content information via a bidirectional network. The tuner 135 selectively receives a transport stream. The image processing circuit 137 generates audio data and TV screen information based on data such as a transport stream received via the tuner 135 and content information received via the data communication circuit 134.

  The speaker 138 generates sound based on the sound data generated by the image processing circuit 137. The display 139 displays a video based on the television screen information generated by the image processing circuit 137.

2.4. Hardware Configuration of Content Information Providing Server 17 The hardware configuration of the content information providing server 17 will be described with reference to FIG. The content information providing server 17 includes a CPU 171, a memory 172, a hard disk 173, and a communication circuit 178. In addition, a keyboard 174, a mouse 175, a display 176, and a CD-ROM drive 177 are connected to the content information providing server 17.

  The CPU 171 performs processing based on other applications such as an operating system (OS) and a content information providing server program recorded on the hard disk 173. The memory 172 provides a work area for the CPU 171. The hard disk 173 records and holds various data such as an operating system (OS), other applications such as a content information providing server program, and permission information. The content information database (hereinafter referred to as content information DB) and the authentication terminal database (hereinafter referred to as authentication terminal DB) recorded in the hard disk 173 will be described later. The communication circuit 178 has a communication circuit connected to a network, and transmits / receives data to / from an external communication device such as the television receiver 13.

  The keyboard 174 and the mouse 175 accept external commands. The display 176 displays an image such as a user interface. The CD-ROM drive 177 reads data from the CD-ROM, such as reading the content information providing server program from the CD-ROM 179 in which the content information distribution server program is recorded and other application programs from other CD-ROMs. I do.

3. Data The content information DB and registration information DB included in the content information providing server 17 will be described below.

3.1. Content information DB
In the content information DB, a content information ID that uniquely identifies content information and a serial number that is assigned to the user of the mobile phone 11 that receives the provision of the content information are registered in association with each other.

  The serial number is a number included in a content information acquisition notification mail in which a content information provider who provides content information notifies a recipient who receives the content information that the content information is provided in advance. It is a number that identifies the recipient, a number that identifies the attribute (gender, age, hobby, etc.) to which the recipient belongs.

  The content information provider can easily provide optimal content information for each recipient by providing the recipient with a content information acquisition notification email including a serial number corresponding to the recipient. Become.

  An example of the content information DB is shown in FIG. The content information DB has a [content information ID] column C601 and a [serial number] column C603. [Content information ID] column C601 describes the content information ID. [Serial Number] column C603 describes one or a plurality of serial numbers associated with the content information ID for each content information ID.

  For example, in FIG. 6, when the content information with the content information ID “00100” is provided to the user who has received the content information acquisition notification mail including the serial numbers “111111” to “11199”, A value “00100” is described in the [content information ID] column C601, and values “111111” to “11199” are described in the corresponding [serial number] column C603.

3.2. Authentication terminal DB
The authentication terminal DB is a database in which a television receiver 13 capable of receiving content information from the content information providing server 17 and a mobile phone of a user who uses the television receiver 13 are associated and registered. .

  An example of the authentication terminal DB is shown in FIG. The authentication terminal DB has a [mobile phone terminal ID] column C701 and a [television receiver ID] column C703. [Cellular phone terminal ID] column C701 describes a cellular phone terminal ID that uniquely identifies the cellular phone 11. [TV receiver ID] column C703 describes a TV receiver ID that uniquely identifies the TV receiver 13.

Thus, by registering in association with the cellular phone 11 and the television receiver apparatus 13, a high image quality and detail content information, the user of Nozomu Tokoro phone 11 can be provided. Moreover, acquisition of content information by a third party can be prevented.

4. Operation of Content Information Providing System 1 An outline of the operation of the content information providing system 1 will be described with reference to FIG. The CPU 111 of the mobile phone 11 determines whether or not a content information acquisition notification mail has been acquired from a mail server or the like (S911). The content information acquisition possibility notification email is an email for notifying the user to the mobile phone 11 that the content information can be acquired. For example, there may be a case where content information is provided as a premium to a user who has purchased a certain product. In this case, the provider (manufacturer, etc.) of the product can transmit the content information acquisition notification mail to a desired user by having the mail address of the mobile phone 11 registered in the database in advance.

  An example of a content information acquisition notification mail displayed on the display 116 (see FIG. 3) of the mobile phone 11 is shown in FIG. The content information obtainable notification email is an email in which the content information provider individually notifies the user of the mobile phone 11 that the user can acquire the content information. The content information acquisition notification mail has access information. The access information I1 has URL information I3 that specifies a location on the network that needs to be accessed when acquiring the content information, and a serial number I5 that specifies the content information. In this manner, by including the serial number in the content information acquisition notification mail, it is possible to provide different content information for each user. In addition, it is possible to easily determine the content information to be provided.

  Returning to FIG. 8, when the CPU 111 of the mobile phone 11 determines that the content information acquisition notification mail has been acquired from the mail server or the like (S911), the CPU 111 executes the electronic mail application (S913). Then, the CPU 111 activates an infrared transmission / reception application (S915). The CPU 111 executes a first content information request process based on the infrared transmission / reception application (S917). The CPU 111 transmits first combination information (described later) and URL information generated by the first content information request process to the television receiver 13.

  If the CPU 131 of the television receiver 13 determines that the first combination information and the URL information have been received, it executes a second content information request process (S931). The CPU 131 generates the second combination information by the second content information request process, and transmits the second combination information to the content information providing server 17 together with the URL information.

  If the CPU 171 of the content information providing server 17 determines that the generation of the second combination information has been acquired, it executes a content information providing process (S971), and transmits the corresponding content information to the television receiver 13.

  When the CPU 131 of the television receiver 13 determines that the content information has been acquired (S933), it executes the corresponding application and displays the content information on the display 139 (see FIG. 4).

  Below, the 1st content information request process of the mobile telephone 11, the 2nd content information request process of the television receiver 13, and the content information provision signal process of the content information provision server 17 are demonstrated.

4.1. First Content Information Request Process The first content information request process performed by the CPU 111 of the mobile phone 11 will be described with reference to the flowchart shown in FIG. The CPU 111 extracts the access information I1 from the content information acquisition notification mail (S1001). Specifically, the CPU 111 extracts a character string starting with “http: //” from the content information acquisition notification mail.

  The CPU 111 highlights the extracted access information I1 on the display 139 (S1003). FIG. 11 shows a state where the access information I1 is highlighted.

  Returning to FIG. 10, when the CPU 111 determines that the highlight display is selected by the operation of the keyboard 114 (see FIG. 4) by the user (S1005), the CPU 111 displays the pop-up window P1 (S1007). FIG. 12 shows a state where the pop-up window P1 is displayed. The pop-up window P1 is highlighted by using the item “send by infrared” for selecting the access information highlighted to be transmitted to the television receiver 13 via the infrared communication circuit, and the browser application of the mobile phone 11. It has an item “display in browser” for accessing the displayed access information. The user of the mobile phone 11 can select either the “send by infrared” item or the “display by browser” item by operating the keyboard 114 or the like. FIG. 13 shows a state in which the “send by infrared” item is selected.

  Returning to FIG. 10, when the CPU 111 determines that the “send by infrared” item is selected (S1009), the CPU 111 extracts the URL information I3 and the serial number I5 from the access information I1 (S1011). Further, the CPU 111 acquires a mobile phone terminal ID from the memory 112 (S1013). The CPU 111 generates first combination information using the serial number extracted in step S1011 and the mobile phone terminal ID acquired in step S1011 (S1015). When generating the first combination information, a parity bit using the serial number and the mobile phone terminal ID is generated and added to the first combination information. Then, the CPU 111 transmits the generated first combination information and URL information I3 to the television receiver 13 via the infrared communication control circuit 118 (S1017).

  If the CPU 111 determines in step S1009 that the “display in browser” item has been selected, the CPU 111 activates the browser application (S1021). Then, the CPU 111 provides access information from the infrared transmission / reception application to the browser application (S1023).

4.2. Second Content Information Request Process The second content information request process in the television receiver 13 will be described with reference to the flowchart shown in FIG. When the CPU 131 of the television receiver 13 determines that the first combination information and URL information I3 have been acquired (1401), it determines whether or not the first combination information is correct (S1403). Specifically, it is determined whether the parity bit added to the first combination information is correct or incorrect.

  When determining that the first combination information is correct, the CPU 131 acquires the television receiver ID from the memory 132 (see FIG. 4) (S1405). Then, the CPU 131 generates second combination information using the first combination information acquired in step S1401 and the television receiver ID acquired in step S1405 (S1407). When generating the second combination information, a parity bit using the first combination information and the television apparatus ID is generated and added to the second combination information. The CPU 131 transmits the second combination information to the content information providing server 17 based on the URL information I3 acquired in step S1401 (S1409).

  If the CPU 131 determines that the first combination information is not correct in step S1403, the CPU 131 displays that fact on the display 136 (S1411), and alerts the user of the mobile phone 11.

4.3. Content Information Providing Processing Next, content information providing processing performed by the CPU 171 of the content information distribution server 17 will be described with reference to the flowchart shown in FIG. When determining that the second combination information has been received (S1501), the CPU 171 of the content information providing server 17 determines whether or not the second combination information is correct based on the parity bit added to the second combination information. (S1503).

  When determining that the second combination information is correct, the CPU 171 extracts the mobile phone terminal ID, the television receiver ID, and the serial number from the second combination information (S1505). The CPU 171 determines whether or not the combination of the mobile phone terminal ID and the television receiver ID is registered in the authentication terminal DB (S1507). Specifically, the CPU 171 extracts a record having the value of the acquired mobile phone terminal ID in the [mobile phone terminal ID] column C701 of the authentication terminal DB, and the value of the [TV receiver ID] column C703 of the extracted record. It is determined whether or not the value of the extracted television receiver ID exists.

  If the CPU 171 determines that the combination of the mobile phone terminal ID and the television receiver ID is registered in the authentication terminal DB, the CPU 171 acquires the content information ID corresponding to the serial number acquired from the content information DB (S1509). The CPU 171 acquires content information corresponding to the acquired content information ID from the hard disk 173 (S1511), and transmits the acquired content information to the television receiver 13 (S1513). Note that the IP address, which is information for specifying the position of the television receiver 13 that is the destination of the content information on the network, can be acquired when the second combination information is acquired.

  If the CPU 171 determines in step S1503 that the first combination information is not correct, and if the CPU 171 determines that the combination of the mobile phone terminal ID and the television receiver ID is not registered in the authentication terminal DB, the fact is indicated. Information for calling attention to the user of the mobile phone 11 who is a requester of the content information is transmitted to the television receiver 13. The CPU 171 of the television receiver 13 displays the information on the display 136 and alerts the user.

5. Specific examples
5.1. When using the registered mobile phone 11 and the television receiver 13 Consider a case in which the mobile phone 11 and the television receiver 13 that are first registered in the authentication terminal DB are used to receive re-provided content information. In such a case, the content information once provided by the user of the mobile phone 11 may be provided again by the television receiver 13 when it is registered again at a later date.

  In the case described above, the mobile phone terminal ID and the TV device ID included in the second content information request obtained by the content information providing server 17 are the same as those initially registered in the authentication terminal DB. Therefore, the CPU 171 of the content information providing server 17 determines in step S1507 in FIG. 14 that the set of the mobile phone terminal ID and the television receiver ID is registered in the authentication terminal DB, and provides the content information.

5.2. When using a mobile phone 11 or a television receiver 13 in which either one is not registered Next, the content information using a mobile phone 11 or a television receiver 13 in which either one is not registered is used. Suppose you want to receive the offer. In such a case, the mobile phone 11 ′ registered in the authentication terminal DB provides a content information acquisition notification mail to the mobile phone 11 ′ that is not registered, and the user of the mobile phone 11 ′ receives the provision of the content information. In such a case, when the user of the mobile phone 11 registered in the authentication terminal DB intends to receive provision of content information by a third party television receiver 13 ′ different from the registered television receiver 13, etc. A situation where content information is acquired by a third party can be considered.

  In the above-described case, either the mobile phone terminal ID or the TV device ID included in the second content information request acquired by the content information providing server 17 is different from the one registered at the authentication terminal DB for the first time. Therefore, the CPU 171 of the content information providing server 17 determines in step S1507 in FIG. 14 that the combination of the mobile phone terminal ID and the television receiver ID is not registered in the authentication terminal DB, and does not provide the content information.

Thus, since acquisition of content information by a third party can be prevented, it is possible to provide content information individually only to the user of the mobile phone 11.

[Other Examples]
(1) Acquisition of URL information and serial number In the first embodiment, the URL information and the content information of the content information providing server 17 are identified by transmitting a content provision available notification mail to the user of the mobile phone 11. The serial number to be notified was notified to the user. However, the present invention is not limited to the example as long as it can provide the user with the content specifying information that can identify the connection information and the content information for connecting to the URL information providing server. For example, the information may be provided to the user by attaching a two-dimensional barcode including connection information and content specifying information to a product package or the like. In this case, the user of the mobile phone 11 uses the two-dimensional barcode reading function using the camera function attached to the mobile phone 11 to read the two-dimensional barcode attached to the product, and displays the connection information and the content specifying information. You only have to win. In addition, by including a serial number in addition to the URL information in the two-dimensional barcode, it is possible to realize a function as a purchase proof of the product.

  The two-dimensional barcode may be displayed on a television broadcast advertisement screen, displayed on a station poster, or the like, in addition to the one attached to the product.

  Furthermore, URL information that is connection information of a website may be acquired using the browser function of the mobile phone 11. In this case, if a site dedicated to the user of the mobile phone 11 (so-called My page) is used as the website, the mobile phone 11 can include the serial number that is the content specifying information in the URL of the My page. URL information and a serial number can be acquired only by accessing the My page.

  Also, the serial number included in the website source may be obtained. In this case, a predetermined tag for specifying the serial number and URL information is set in the source of the website using a description language such as XML, and the URL information and serial number may be acquired by the browser function. . Note that a function for recognizing a predetermined tag may be given to a browser function using, for example, a plug-in.

  Furthermore, by providing the mobile phone 11 with a so-called one-segment broadcasting reception function, it is possible to acquire URL information included in the data of the one-segment broadcasting. For example, by including URL information corresponding to a one-segment broadcast advertisement as data, it is possible to acquire URL information corresponding to the advertisement.

  Further, as a method for acquiring URL information as connection information and / or serial number as content specifying information, the mobile phone 11 is provided with a memory card reader function, and URL information and serial number are acquired from a corresponding memory card. You may do it.

  Further, the mobile phone 11 may be provided with an IC tag reader function to acquire URL information and a serial number from an IC tag attached to a product or the like.

(2) First combination information and second combination information In the first embodiment, the first combination information is generated based on the serial number and the mobile phone terminal ID and transmitted to the television receiver 13. However, as long as the serial number and the mobile phone terminal ID can be transmitted to the television receiver 13, the present invention is not limited to the example. For example, you may make it transmit both separately.

  The same applies to the second combination information.

(3) Generation of Authentication Terminal DB The authentication terminal DB in the first embodiment described above is generated by having the user of the mobile phone 11 perform a registration procedure via the TV receiver 13 from the mobile phone 11 in advance. be able to. As for the registration procedure, a registration procedure for a database using a general mobile phone or the like may be used.

  In the above-described first embodiment, the authentication terminal DB is used to authenticate the television receiver 13 and the user's mobile phone using the television receiver 13. Furthermore, using the serial number database registered in association with the mobile phone 11 and the serial number included in the content information acquisition notification mail transmitted to the mobile phone 11, the mobile phone 11 and the content information acquisition notification mail You may make it authenticate. As a result, when the content information acquisition notification mail is transferred to a third party, for example, the mail address of the mobile phone 11 is used as the communication terminal specifying information of the mobile phone 11 that first transmitted the content information acquisition notification mail. use. The mobile phone 11, the television receiver 13 and the content information providing server 17 use the mail address instead of the mobile phone terminal ID in the first embodiment to perform the first content information request process and the second content information request process. And content information provision processing. In this way, by authenticating the mobile phone 11 and the content information acquisition notification mail, it is possible to determine whether the access is from the mobile phone 11 that has transmitted the content information acquisition notification mail. In other words, it is possible to prevent unauthorized acquisition of content information by a third party who has received a content information acquisition notification mail from another person.

(4) Content information DB
In the first embodiment, the content information DB is provided on the hard disk 173 of the content information providing server 17, but the content information DB is not limited to the example as long as the content information can be acquired. For example, the content information DB may be connected to the content information providing server 17 online as a database server.

  In the first embodiment, the television receiver 13 acquires content information from the content information providing server 17. However, it is not limited to the example as long as the television receiver 13 can acquire content information. For example, content information may be acquired using a medium such as a DVD or a hard disk. In this case, viewing restriction processing such as encryption is performed on the content information included in the medium, and the television receiver 13 uses the content information providing server to release the release information for releasing the viewing restriction as permission information. It can be obtained from 17.

(5) Mobile phone 11
In the above-described first embodiment, the content information is acquired by using the mobile phone 11. However, the mobile phone 11 has the communication terminal specifying information, can acquire the connection information and the content specifying information, and can transmit data to the television receiver. If possible, it is not limited to the examples. For example, a remote controller for the television receiver 13 may be used.

  When using a remote control of the television receiver 13 (hereinafter referred to as a TV remote control) as a communication terminal, communication terminal specifying information for uniquely specifying itself may be given to the TV remote control in advance. Further, as a method for the TV remote controller to acquire the connection information and the content specifying information, the TV remote controller may be provided with a barcode reader function or a memory card reader function.

  When the TV remote control is provided with a barcode reader function, the barcode displayed on the display 136 of the television receiver 13 is acquired through the camera function which is a part of the barcode reader function, and is included in the barcode. What is necessary is just to acquire the connection information and content specific information. The target for obtaining the barcode may be a magazine advertisement or the like.

  When the TV remote controller has a memory card reader function, the connection information and the content specifying information are stored in the memory card via another device (for example, a personal computer) that can acquire the connection information and the content specifying information. The TV remote controller connection information and content specifying information may be acquired via the memory card reader function. In addition, as another apparatus which can acquire connection information and content specific information, not only a personal computer but a mobile phone, a personal digital assistant (PDA), etc. may be sufficient.

  As described above, when the television remote controller is used as the communication terminal, in addition to generating the authentication terminal DB by a registration operation by the user of the television remote controller, it corresponds to the television receiver 13 in advance at the manufacturing / shipment stage of the television receiver 13. It is also possible to generate a database in association with the TV remote controller to be registered and register it in the authentication terminal DB using the database. Further, authentication may be performed using a database in which the television receiver 13 is associated with a corresponding television remote controller. In this case, there is an advantage that it is not necessary to use the authentication terminal DB.

  In addition, when using the above-mentioned television remote control, it is applicable also when using another communication terminal.

(6) Infrared communication In the first embodiment, data transmission / reception between the mobile phone 11 and the television receiver 13 is performed via infrared communication. However, data transmission / reception can be performed. For example, it is not limited to the example. For example, wireless communication may be used regardless of short distance or long distance.

(7) Content-providing notification mail In the above-described first embodiment, the content information acquisition-possible notification mail is shown in FIG. 9, but any URL information and serial number can be provided. It is not limited. For example, the serial number may be included in the header of the content information acquisition notification mail. In this case, a tag for identifying the serial number may be set in advance, and the tag may be identified in the mobile phone program of the mobile phone 11. Further, the URL information may be included in the header, and a tag specifying the URL information may be set.

(8) Order of processing in flowchart In the first embodiment, each processing is realized based on each flowchart shown in the figure. However, as long as each process can be realized, the order of the processes in each flowchart is not limited to the example.

It is the figure which showed the functional block diagram of the content information provision system which concerns on Example 1 in this invention. It is the figure which showed the hardware constitutions of the content information provision system. It is the figure which showed the hardware constitutions of the mobile telephone 11 in FIG. It is the figure which showed the hardware constitutions of the television receiver 13 in FIG. It is the figure which showed the hardware constitutions of the content information provision server 17 in FIG. It is the figure which showed an example of content information DB. It is the figure which showed an example of authentication terminal DB. 3 is a flowchart showing an outline of the operation of the content information providing system 1. It is the figure which showed the content information acquisition possibility notification mail. It is the flowchart which showed the 1st content information request process. It is the figure which showed the content information acquisition possibility notification mail. It is the figure which showed the content information acquisition possibility notification mail. It is the figure which showed the content information acquisition possibility notification mail. It is the flowchart which showed the 2nd content information request process. It is the flowchart which showed the content information provision process. It is the figure which showed the conventional content information provision system.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 ... Content information provision system 11 ... Mobile phone 13 ... Television receiver 17 ... Content information provision server

Claims (16)

A) the cellular phone terminal, the mobile telephone terminal and transceiver capable television receiver apparatus of the data, and the television receiver apparatus and receiving capable content information providing apparatus of the data, the content information providing system having,
B) The mobile phone terminal
b1) the mobile telephone terminal identifying information storage means for storing mobile telephone terminal identification information for uniquely identifying themselves,
b2) Acquiring content provision information having connection information for connecting to the content information providing apparatus and content information that is content information displayed on the television receiver and that is not displayed on the mobile phone terminal Content provision information acquisition means,
b3) first content request information providing means for providing the connection information, the content specifying information, and the mobile phone terminal specifying information as first content request information to the television receiver via an infrared communication function;
Have
C) The television receiver
c1) TV receiver specifying information storage means for storing TV receiver specifying information for uniquely identifying itself;
c2) first content request information acquisition means for acquiring the first content request information via an infrared communication function;
c3) The first content request information includes the television receiver device specifying information, the content specifying information included in the first content request information, and the mobile phone terminal specifying information as second content request information. Second content request information providing means for providing to the content information providing device based on the connection information;
c4) Content information acquisition means for acquiring the content information;
c5) content information display means for displaying the acquired content information;
Have
D) The content information providing device
d1) second content information request information acquisition means for acquiring the second content request information;
d2) Content information provision availability determination means for determining whether the content information can be provided based on the television receiver device identification information and the mobile phone terminal identification information included in the second content request information;
d3) content information acquisition means for acquiring the corresponding content information based on the content specifying information included in the second content request information;
d4) content information providing means for providing the corresponding content information to the television receiver when the content information can be provided;
Having
Content information providing system characterized by A content information providing apparatus capable of transmitting and receiving data to and from a television receiver ,
Before SL television receiver apparatus uniquely specifying the television receiver apparatus specifying information, uniquely mobile phone terminal specifying information specifying the mobile telephone terminal requesting the provision of content information, and be a content information displayed by the television receiver apparatus And second content information request information acquisition means for acquiring, as second content request information, content specifying information that uniquely specifies content information that is not displayed on the mobile phone terminal ,
Content information provision availability judgment means for judging whether or not to provide the content information based on the television receiver device identification information and the mobile phone terminal identification information included in the second content request information;
Content information acquisition means for acquiring the corresponding content information based on the content specifying information included in the second content request information;
Content information providing means for providing the corresponding content information to the television receiver when the content information can be provided;
A content information providing apparatus comprising: A content information providing apparatus capable of transmitting and receiving data to and from a television receiver ,
As the second content request information, it is requested to provide the television receiver specifying information for uniquely identifying the television receiver, the content information to be displayed on the television receiver, and not displayed on the mobile phone terminal. Mobile phone terminal specifying information for uniquely specifying a mobile phone terminal; and second content information request information acquiring means for acquiring content specifying information for uniquely specifying the content information ;
Content information provision availability judgment means for judging whether or not to provide the content information based on the television receiver device identification information and the mobile phone terminal identification information included in the second content request information;
Content that provides permission information for permitting display of the corresponding content information to the television receiver based on the content specifying information included in the second content request information when the content information can be provided Information provision means,
A content information providing apparatus comprising: In either of the content information provision apparatuses according to claim 2 or claim 3,
The content information provision adequacy determining means, the second the television apparatus identification information and the portable telephone terminal specific information content request information has of the mobile telephone terminal and the television receiver apparatus that can provide the content information Determining whether or not the content information can be provided by determining whether or not the content information is registered in the associated authentication terminal table;
Content information providing apparatus characterized by the above. A television receiver capable of transmitting / receiving data to / from a mobile phone terminal ,
TV receiver specifying information storage means for storing TV receiver specifying information for uniquely identifying itself;
Connection information for connecting to a content information providing device that provides content information that is displayed on the television receiver and is not displayed on the mobile phone terminal, content specifying information that specifies the content information, and the mobile phone first content request information acquisition means for acquiring mobile phone terminal identification information for uniquely identifying the telephone terminal as the first content request information,
The connection included in the first content request information using the television receiver device specifying information, the content specifying information included in the first content request information, and the mobile phone terminal specifying information as second content request information. Second content request information providing means for providing to the content information providing device based on the information;
Content information acquisition means for acquiring the content information;
Content information display means for displaying the acquired content information;
A television receiver characterized by comprising: A television receiver capable of transmitting / receiving data to / from a mobile phone terminal ,
Television apparatus specifying information storing means for storing the television receiver apparatus identification information for uniquely identifying the own al,
As the first content request information, the connection information for connecting to a content information providing device that provides content information that is displayed on the television receiver and not displayed on the mobile phone terminal, and the content information are specified. First content request information acquisition means for acquiring content specifying information to be executed and mobile phone terminal specifying information for uniquely specifying the mobile phone terminal ;
The connection included in the first content request information using the television receiver device specifying information, the content specifying information included in the first content request information, and the mobile phone terminal specifying information as second content request information. Second content request information providing means for providing to the content information providing device based on the information;
Content information acquisition means for acquiring the content information;
Permission information acquisition means for acquiring permission information for permitting display of the content information;
Content information display means for displaying the content information based on the permission information;
A television receiver characterized by comprising: In either of the television receivers according to claim 5 or 6,
The first content request information obtaining means obtains the first content request information via an infrared communication function;
A television receiver characterized by the above. A content information providing program for causing a computer to function as a content information providing device capable of transmitting and receiving data to and from a television receiver, the content information providing program causing the computer to function as the following means.
Before SL television receiver apparatus uniquely specifying the television receiver apparatus specifying information, uniquely mobile phone terminal specifying information specifying the mobile telephone terminal requesting the provision of content information, and be a content information displayed by the television receiver apparatus And second content information request information acquisition means for acquiring, as second content request information, content specifying information that uniquely specifies content information that is not displayed on the mobile phone terminal ,
Content information provision availability judgment means for judging whether or not to provide the content information based on the television receiver device identification information and the mobile phone terminal identification information included in the second content request information;
Content information acquisition means for acquiring the corresponding content information based on the content specifying information included in the second content request information;
Content information providing means for providing the corresponding content information to the television receiver when the content information can be provided . A content information providing program for causing a computer to function as a content information providing device capable of transmitting and receiving data to and from a television receiver, the content information providing program causing the computer to function as the following means.
As the second content request information, it is requested to provide the television receiver specifying information for uniquely identifying the television receiver, the content information to be displayed on the television receiver, and not displayed on the mobile phone terminal. Mobile phone terminal specifying information for uniquely specifying a mobile phone terminal; and second content information request information acquiring means for acquiring content specifying information for uniquely specifying the content information ;
Content information provision availability judgment means for judging whether or not to provide the content information based on the television receiver device identification information and the mobile phone terminal identification information included in the second content request information;
Content that provides permission information for permitting display of the corresponding content information to the television receiver based on the content specifying information included in the second content request information when the content information can be provided Information provision means. In either of the content information providing programs according to claim 8 or claim 9,
The content information provision adequacy determining means, the second the television apparatus identification information and the portable telephone terminal specific information content request information has of the mobile telephone terminal and the television receiver apparatus that can provide the content information Determining whether or not the content information can be provided by determining whether or not the content information is registered in the associated authentication terminal table ;
Content information providing program characterized by A content information display program for causing a television receiver to function as a television receiver for acquiring and displaying content information requested from a mobile phone terminal ,
TV receiver specifying information storage means for storing TV receiver specifying information for uniquely identifying itself;
Connection information for connecting to a content information providing device that provides content information that is displayed on the television receiver and is not displayed on the mobile phone terminal, content specifying information that specifies the content information, and the mobile phone the mobile telephone terminal identification information for uniquely identifying the telephone terminal, a first content request information acquiring means for acquiring a first content request information,
The connection included in the first content request information using the television receiver device specifying information, the content specifying information included in the first content request information, and the mobile phone terminal specifying information as second content request information. Second content request information providing means for providing to the content information providing device based on the information;
Content information acquisition means for acquiring the content information;
Content information display means for displaying the acquired content information;
A content information display program that functions as a computer program. A content information display program for causing a television receiver to function as a television receiver for acquiring and displaying content information requested from a mobile phone terminal ,
The content information display program causes the television receiver to
TV receiver specifying information storage means for storing TV receiver specifying information for uniquely identifying itself;
Connection information for connecting to a content information providing device that provides content information that is displayed on the television receiver and is not displayed on the mobile phone terminal, content specifying information that specifies the content information, and the mobile phone the mobile telephone terminal identification information for uniquely identifying the telephone terminal, a first content request information acquiring means for acquiring a first content request information,
The connection included in the first content request information using the television receiver device specifying information, the content specifying information included in the first content request information, and the mobile phone terminal specifying information as second content request information. Second content request information providing means for providing to the content information providing device based on the information;
Content information acquisition means for acquiring the content information;
Permission information acquisition means for acquiring permission information for permitting display of the content information;
Content information display means for displaying the content information based on the permission information;
A content information display program that functions as a computer program. A content information providing method for providing content information to a television receiver using a computer,
Mobile phone terminal specifying information for uniquely specifying a mobile phone terminal that requests provision of content information that is displayed by the computer on the TV receiver and that is not displayed on the mobile phone terminal; and the TV receiver. The television receiver identification information that uniquely identifies the content identification information that uniquely identifies the content information is acquired as second content request information,
The computer determines whether or not to provide the content information based on the television receiver specifying information and the mobile phone terminal specifying information included in the second content request information;
The computer acquires the corresponding content information based on the content specifying information included in the second content request information,
Providing the corresponding content information to the television receiver when the computer can provide the content information;
Content information providing method characterized by the above. A content information providing method for providing content information to a television receiver using a computer,
Mobile phone terminal specifying information for uniquely specifying a mobile phone terminal that requests provision of content information that is displayed by the computer on the TV receiver and that is not displayed on the mobile phone terminal; and the TV receiver. television apparatus specifying information that uniquely identifies, and the content identification information for uniquely identifying the content information acquired as a second content request information,
The computer determines whether or not to provide the content information based on the television receiver specifying information and the mobile phone terminal specifying information included in the second content request information;
When the computer can provide the content information, the television receiver sets permission information for permitting display of the corresponding content information based on the content specifying information included in the second content request information. Providing to,
Content information providing method characterized by the above. A content information display method for acquiring and displaying content information requested from a mobile phone terminal using a television receiver,
The television receiver stores television receiver identification information that uniquely identifies itself,
The television receiver device is content information to be displayed on the television receiver device and is connected to a content information providing device that provides content information that identifies content information that is not displayed on the mobile phone terminal . connection information, and acquiring the mobile telephone the mobile phone terminal identifying information terminal uniquely identifying a first content request information,
The television receiver uses the television receiver identification information, the content identification information and the mobile phone terminal identification information included in the first content request information as second content request information, and the first content. Based on the connection information that the request information has, provide to the content information providing device,
The television receiver acquires the content information,
The television receiver displays the acquired content information;
Content information display method characterized by the above. A content information display method for acquiring and displaying content information requested from a mobile phone terminal using a television receiver,
The television receiver stores television receiver identification information that uniquely identifies itself,
The television receiver apparatus, the television is content information to be displayed on the receiving device and the cellular phone uniquely portable telephone terminal identification information specific to the mobile telephone terminal in the terminal requests the provision of content information that does not display the content information content identification information that identifies, acquires the connection information, and the first content request information portable telephone terminal identification information uniquely identifying the mobile telephone terminal for connection to a content information providing apparatus for providing content information,
The television receiver uses the television receiver identification information, the content identification information and the mobile phone terminal identification information included in the first content request information as second content request information, and the first content. Based on the connection information that the request information has, provide to the content information providing device,
The television receiver acquires the content information,
The television receiver acquires permission information that permits display of the content information,
The television receiver displays the content information based on the permission information;
Content information display method characterized by the above.

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