JP4479126B2 - Advertisement distribution device, advertisement distribution method, and advertisement distribution program - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention relates to an advertisement distribution apparatus, an advertisement distribution method, and an advertisement distribution program that distribute advertisements through a network such as the Internet.
[0002]
[Prior art]
In recent years, with the development of EC (Electronic Commerce), various products can be purchased by placing an order on a homepage for product sales through the Internet. The products to be purchased are introduced on the homepage for the purpose of selling the products, and can be freely selected from among them. In addition, for the purpose of allowing more people to purchase products for sale, a function is also provided that can recommend products by sending e-mails to friends and the like from the homepage.
[0003]
[Problems to be solved by the invention]
In the past, as described above, it was possible to send an email promoting a product from the home page for the purpose of selling the product, but the effect was such that the product was advertised to the recipient of the email. It wasn't too much.
[0004]
The present invention has been made in view of the above problems, and an advertisement distribution device, an advertisement distribution method, and an advertisement distribution method capable of more effectively using distribution of information (advertisement information) about a product by a purchaser side of the product, An object is to provide an advertisement distribution program.
[0005]
The purpose is to provide.
[0006]
[Means for Solving the Problems]
  The present invention provides advertising through a network.informationAn advertisement distribution device that distributesCorresponding to the advertisement information, transfer source information indicating a transfer source terminal requesting transfer of the advertisement information, transfer area information thereof, and a plurality of the advertisement information transferred based on the transfer request of the transfer source terminal Transfer information storage means for storing transfer destination information indicating a transfer destination terminal and transfer destination area information;Connected through networkThe transfer source terminal or the transfer destinationOn the terminalSaidAdvertising informationSendAdvertisement information distribution means, and the advertisement information distribution meansSaidAdvertising informationSendTheThe transfer source terminal or the transfer destinationFrom the device, otherForwarding destinationTerminalTo the aboveAdvertising informationTransfer request accepting means for transferring the advertisement information and transferring the advertisement information to the transfer information storing means as the transfer source information, and the transfer destination terminal as the transfer destination by the transfer request as the transfer destination information. Each time the transfer request is accepted by the transfer request accepting means, the position information of the transfer source terminal or the transfer destination terminal according to the transfer request is measured and detected, and the transfer information is used as the transfer source area information or the transfer destination area information. Based on the terminal location acquisition means for writing to the storage means, the transfer source area information and the transfer destination area information corresponding to the advertisement information stored by the transfer information storage means, corresponding to the advertisement information, The advertisement information, the area information of the transfer source terminal indicated by the transfer source area information, and the area information of each transfer destination terminal indicated by the transfer destination area information. Map display means for displaying in FIG.It is characterized by comprising.
[0007]
DETAILED DESCRIPTION OF THE INVENTION
Embodiments of the present invention will be described below with reference to the drawings.
FIG. 1 is a block diagram showing a configuration of an advertisement distribution system in the present embodiment. As shown in FIG. 1, an advertisement server 10 (advertisement distribution apparatus) is connected to various information processing apparatuses via a network 11 including various communication systems such as the Internet and a telephone network. In FIG. 1, an advertisement server 10 detects a position of a mobile terminal and provides a terminal location server 12 that provides a service to provide position information, a terminal (personal computer 13, PDA (personal digital assistant) 16 used by a general user). And a PDA 17) with a GPS unit. Assume that a PDA 16 and a PDA 17 with a GPS unit are used as mobile terminals. The PDA 16 is connected to a PHS terminal 15 that performs radio communication with a base station 14 a of a telephone network (here, a personal handyphone system (PHS) network), and is connected to the network 11 via the PHS terminal 15. The PDA 17 with a GPS unit is equipped with a communication function for performing wireless communication with the base station 14b, and is connected to the network 11 via wireless communication. The PDA 17 with a GPS unit is equipped with a GPS (Global Positioning System) unit, and can receive a signal from the GPS satellite 18 and detect the position (latitude, longitude, height) of the terminal itself. .
[0008]
The advertisement server 10 provides a word-of-mouth advertisement distribution service, and when a homepage (word-of-mail mail homepage (HP)) provided through the network 11 is accessed, other terminals are in response to instructions from the accessed terminal. A function of transferring information (hereinafter referred to as product information) about a product introduced on a homepage to a friend (such as a friend) by e-mail. The product information is used as information (advertisement information) for advertising this product. In addition, the advertisement server 10 provides a service that, when product information is transferred, counts the number of transfer positions (transfer source position, transfer destination position) of the product information and displays the totaled result on a map for browsing. To do. By representing the transfer position and the number of the product information in the map, it can be used for the advertising effect by the product information, the evaluation of the advertising target, and the like.
[0009]
The terminal location positioning server 12 provides a service for detecting the location of the designated terminal and notifying the request source of location information indicating the location of the terminal. In the system shown in FIG. 1, when the location information on the PDA 16 or the PDA 17 with a GPS unit is requested from the advertisement server 10, the terminal location positioning server 12 detects the terminal location and sends the location information to the advertisement server 10. provide. For the PDA 16, the terminal position is detected based on the base station information about the base station 14a capable of communicating with the PDA 16 that can be acquired using the PHS network. For the PDA 17 with a GPS unit, the PDA 17 with a GPS unit is used. It is assumed that the terminal position is detected based on the position information detected using GPS.
[0010]
A terminal (personal computer 13, PDA 16, or PDA 17 with a GPS unit) can access a home page provided by the advertisement server 10 through the network 11 by browser processing using a browser program. Since the PDA 16 is assumed to be connected to the network 11 through the PHS terminal 15, the position is detected using the PHS network. That is. Since the PHS network has a short distance of about 100 m that enables wireless communication with the base station 14 a, the terminals that can communicate with the base station 14 a are within a radius of about 100 m from the installation position of the base station 14 a. The presence can be detected. In this case, the position of the PDA 16 (PHS terminal 15) is specified based on GPS information including information on the installation position of the base station 14a. It is assumed that the personal computer 13 does not move because the installation position is fixed in the home or office.
[0011]
The advertisement server 10, the personal computer 13, the PDA 16, and the PDA 17 with a GPS unit shown in FIG. 1 are loaded with functions of a computer that reads programs recorded on various recording media and whose operations are controlled by the read programs. Composed.
[0012]
FIG. 2 is a block diagram showing a configuration of the advertisement server 10 in the present embodiment.
As shown in FIG. 2, in the advertisement server 10, the CPU 20 is connected to a memory 22, a recording medium reading unit 23, a communication control unit 24, a display unit 25, an input unit 26, and a clock unit 27.
[0013]
The CPU 20 controls the entire advertisement server 10, and executes various processes by executing programs recorded in the memory 22. By executing the advertisement program 22a recorded in the memory 22, the CPU 20 accesses the home page (word-of-mouth mail HP) provided by the advertisement server 10 by the terminal, and other product information posted in the word-of-mouth mail HP. When transfer to the terminal is instructed, the information of the transfer position (transfer source position, transfer destination position) and the number thereof are totaled, and the totaled result is displayed on the map to display the product advertiser and the word-of-mouth mail HP. Realize services provided to users.
[0014]
The memory 22 is a program that is accessed by the CPU 20 and information of data is recorded as necessary by reading it from the recording medium 23a. In the present embodiment, for example, various programs such as the advertisement program 22a, and each program In addition to various data used when executing the above, a work area for temporarily recording work data is set. The various data stored with the execution of the advertisement program 22a includes the advertisement data 22b relating to the product information to be posted on the word-of-mouth mail HP provided by the advertisement server 10, and the product information when the product information is transferred through the word-of-mouth mail HP. Transfer result data 22c in which information related to the transfer position is registered, transfer result total data 22d in which information related to the area including the total transfer number and transfer position of the product information for each target product is registered, and product information Transfer record data 22c, which is a result of counting the number of transfer positions, and transfer map data 22e relating to a map created based on the transfer result total data 22d, a privilege provided to users participating in the transfer of product information ( There is present result data 22f in which information on present) is registered. Details of each data will be described later (FIGS. 3, 4, and 5).
[0015]
Note that the memory 22 shown in FIG. 1 shows programs and data recorded at a certain point in time, and it is assumed that programs and data unnecessary for the time being are stored in the recording medium 23a.
[0016]
The recording medium reading unit 23 includes a recording medium 23a, and executes recording and reading of programs, data, and the like with respect to the recording medium 23a. The recording medium 23a is composed of a magnetic or optical recording medium or a semiconductor memory, and is fixedly attached to the recording medium reading unit 23 or detachably mounted. Further, the program, data, etc. recorded on the recording medium 23a may be configured to be received and recorded from other devices connected via a communication line etc., and further connected via a communication line etc. A recording apparatus including a recording medium may be provided on the other device side, and a program or data recorded on the recording medium may be used via a communication line. The recording medium reading unit 23 can also record various data used by various applications on the recording medium 23 a, read it out as necessary, and record it in the memory 22.
[0017]
The communication control unit 24 controls communication with other electronic devices (terminal position positioning server 12, personal computer 13, PDA 16, PDA 17 with GPS unit) via the network 11 under the control of the CPU 20.
The display unit 25 displays various types of information, and displays a screen associated with the execution of various programs stored in the memory 22.
The input unit 26 includes a keyboard and a pointing device such as a mouse, and is used to input data and various instructions.
The clock unit 27 generates date / time data and provides it to the CPU 20.
[0018]
Next, an example of information managed for the word-of-mouth advertisement distribution service in the advertisement server 10 will be described.
FIG. 3 shows an example of the data configuration of the transfer record data 22c. As shown in FIG. 3, transfer result data 22c registers, for each target product, transfer source information related to the transfer source of information about the product and transfer destination information related to the transfer destination where the information about the product is received. . The forwarding source information includes the date and time when the information was forwarded, the name of the forwarding user (forwarding source name), the region where the forwarding source user is located, the email address of the forwarding user, and other information. Each data is included. The transfer destination information includes data of the transfer destination name of the user who is the transfer destination designated by the transfer source, the area where the transfer destination user is located, and the mail address of the transfer destination user. In addition, when the user of the transfer destination further transfers the product information and becomes the transfer source, the date and time when the information was transferred and other data are registered. Note that the transfer record data 22c shown in FIG. 3 is assumed to have been transferred to one friend by each user who participated in the transfer of the merchandise information in order to simplify the description. A transfer chain is formed by the users of the transfer source information registered in the transfer record data 22c and the users of the transfer destination information. In addition, when the transfer of product information is transferred from one user to a plurality of friends, transfer destination information is registered for each transfer destination user, and a transfer chain is formed from each transfer destination. The
[0019]
FIG. 4 shows an example of the data structure of the transfer record total data 22d. As shown in FIG. 4, the transfer result totaling data 22d includes, for each target product, the total number of transfers of information about the product and the user (transfer source) who transferred the information or the use where the information was transferred. Data related to the region of the user (transfer destination) is registered. When the transfer result totaling data 22d creates a map showing the totaling result for the transfer source or transfer destination based on this data, the transfer result totaling data 22d is shown in FIG. 4 (a) or FIG. 4 (b) according to the display form of the map. The data structure shown in FIG. In the transfer result totaling data 22d shown in FIG. 4A, the area data of the user who becomes the transfer source is sequentially registered. In the transfer record total data 22d shown in FIG. 4B, the number of times that area becomes the transfer source or transfer destination is accumulated for each area.
[0020]
FIG. 5 shows an example of the data structure of the present result data 22f. As shown in FIG. 5, present result data 22f is data (winners) about a user (winner) who should give this present for each privilege (present) given to the user by transferring product information. Data) is registered. The winner data includes data such as the name and email address of the user who has won the winner.
[0021]
Next, the operation of the advertisement distribution system in the present embodiment will be described with reference to the flowcharts shown in FIGS.
First, the operation in the case of transferring information relating to a product will be described with reference to the flowcharts shown in FIGS.
[0022]
The advertisement server 10 publishes on the network (Internet) 11 a homepage (word-of-mouth email HP) that introduces a product to be advertised by transferring information to a friend of the user by a user operation. ing. The operator of the advertisement server 10 sequentially transfers product information by an acquaintance through information transmission similar to communication by an acquaintance called so-called word-of-mouth communication using an email to an acquaintance of the user. Intended to promote the product.
[0023]
FIG. 9 shows an example of a word-of-mouth email HP that introduces products published by the advertisement server 10. The word-of-mouth mail HP shown in FIG. 9 introduces five products (1) to (5). In the word-of-mouth mail HP, it is possible to notify a friend or the like by electronic mail by arbitrarily selecting a product by the accessing user.
[0024]
When there is an access to the word-of-mouth mail HP (step A1), the advertisement server 10 transmits homepage information of the word-of-mouth mail HP to the access source terminal (step A2). The terminal that has received the home page information displays a word-of-mouth mail HP as shown in FIG. 9 on the browser screen based on the home page information.
[0025]
When information specifying a product introduced by the word-of-mouth email HP at the terminal (number indicating the product) is input, the advertisement server 10 receives a number indicating the specified product (step A3), and the specified product. The HP information is transmitted to the designated terminal (step A4).
[0026]
In the example shown in FIG. 9, the item (4) “Takoyaki Three Brothers” is designated. In this case, the advertisement server 10 transmits HP information related to the product (4) “Takoyaki San Brothers”. The terminal that has received the HP information of the product displays a page related to the specified product, for example, as shown in FIG.
[0027]
In addition to information about the product, the product page is provided with an input area for inputting transfer source information and transfer destination information necessary for transmitting information about the product to a friend or the like. As input areas for forwarding information, "Your Name", "Region", and "Email Address" are provided, and as input areas for forwarding information, "Friend Name", "Region", " There are areas for "email address" and "recommended words".
[0028]
Here, when input is performed for each input area provided on the product page and the “Register” button for instructing execution of information transfer is selected, the advertisement server 10 transfers the transfer source information, transfer The destination information is registered in the transfer record data 22c together with the date and time data (step A5).
[0029]
When the terminal is accessed from a mobile terminal such as the PDA 16 or the PDA 17 with a GPS unit instead of the personal computer 13 where the use place is fixed (step A6), the regional information is not input from the product page. In this case, the advertisement server 10 requests the terminal position measurement server 12 for position information about the terminal. The advertisement server 10 registers the position information acquired from the terminal position measurement server 12 in the transfer result data 22c as the area data of the transfer source information or the transfer destination information (step A8).
[0030]
The advertisement server 10 creates an e-mail for transferring product information to a friend (transfer destination) entered in the product page based on each data registered in the transfer result data 22c, and is designated. To the e-mail address (step A7). In other words, the product information is transmitted to the friend by the user who viewed the word-of-mouth mail HP in the form of so-called word-of-mouth using e-mail.
[0031]
When product information is transferred from the word-of-mouth mail HP, the transfer result totaling data 22d is updated in a map creation process described later.
[0032]
FIG. 10B shows an example of the contents of an e-mail (word-of-mouth mail) transmitted to the transfer destination. In the content of the word-of-mouth mail shown in FIG. 10B, a character string of “word-of-mouth information” indicating that the mail uses the word-of-mouth advertisement distribution service provided by the advertisement server 10 is set as the subject. . In the body of the email, a message notifying that the information is provided from the user of the transmission source and a message input in the “recommended word” input area in the product page are posted. In addition, an advertisement of a product (4) “Takoyaki Sankyo” designated by the user of the transfer source is posted. In addition, this email will also prompt you to transfer information about this product to other friends ("Please forward to friends and introduce ...") and choose to perform the transfer Button ("Yes") is provided.
[0033]
The word-of-mouth mail has a re-transfer processing program for re-transferring this information, and when the button (“Yes”) for instructing execution of the transfer is selected, the flowchart shown in FIG. A re-transfer process is executed at the terminal.
[0034]
When the button (“Yes”) for instructing execution of the transfer is selected in the word-of-mouth mail (step B1), the terminal sends the transfer destination information necessary for transferring the product information to the next friend or the like. For example, an input screen as shown in FIG. 11A is displayed (step B2). As input areas for forwarding information, areas of “friend name”, “region”, “email address”, and “recommended words” are provided.
[0035]
Here, when input is performed on each input area provided on the input screen (step B3), the terminal transmits the transfer destination information input on the input screen to the advertisement server 10 (step B4).
[0036]
When the terminal is an access from a mobile terminal such as the PDA 16 or the PDA 17 with a GPS unit instead of the personal computer 13 where the use place is fixed (step B5), the terminal is position information indicating the current position of the terminal. Is transmitted to the advertisement server 10 (step B6). In the case of the PDA 16, the base station information of the base station 14a that can communicate through the PHS terminal 15 is acquired, and the PDA 17 with a GPS unit acquires position information by the GPS unit.
[0037]
The terminal makes a request for re-transfer of the product information based on the transfer destination information transmitted earlier, that is, creates and sends an e-mail for transferring the product information to a friend (transfer destination) specified by the transfer destination information. Request (step B7).
[0038]
On the other hand, the advertisement server 10 executes the retransfer process shown in the flowchart of FIG. 6C as the retransfer process is executed in the terminal.
[0039]
In the retransfer process, when receiving the transfer destination information from the terminal, the advertisement server 10 registers it in the transfer result data 22c together with the date and time data (step C1). When the terminal that has transmitted the transfer destination information is a mobile terminal and has transmitted the position information, the received position information is registered in the transfer result data 22c as the area data of the transfer destination information (step C2).
[0040]
When the advertisement server 10 is requested to re-transfer the product information, that is, to create and send an e-mail for transferring the product information to the transfer destination specified by the transfer destination information (step C3), Based on each data registered in the transfer record data 22c, an e-mail for transferring the product information to the friend (transfer destination) designated by the destination information is created and sent to the designated e-mail address. (Step C4). It is assumed that the word-of-mouth mail to be retransmitted is created and transmitted in the same manner as in FIG.
[0041]
When product information is transferred from a word-of-mouth email, the transfer record total data 22d is updated in a map creation process described later.
[0042]
In this way, if a user who has accessed the word-of-mouth mail HP is interested in the product posted on this HP and wants to inform a friend, etc., the contents of the product information are sent to the friend from the word-of-mouth mail HP. You can send a review email including. Upon receiving the word-of-mouth mail, the transfer destination terminal can transfer the product information to other friends by word-of-mouth mail. That is, in accordance with instructions from the user side, product information is sequentially transmitted to acquaintances through e-mails as word of mouth, so by posting products on the word of mouth mail HP, the word of mouth mail HP is not accessed It can be expected to have an advertising effect for users. Further, the advertisement server 10 acquires information related to the transfer of the product information (transfer position of the product information (transmission source information, transmission destination information), total transfer number), transfer result data 22c, transfer result total data Since it is registered as 22d, the acquired information can be used effectively. For example, based on these pieces of information, a map relating to the transfer of product information can be created by a map creation process described later.
[0043]
Specifically, for the product (1) posted in the word-of-mouth email HP, it becomes an advertisement before the actual sale of the product, the sales are predicted from the transfer status of the product information, and music that is a regular sale product It can be used as a reference when determining the initial number of CDs (compact discs) to be created. The products {circle around (2)} {3} are advertisements before the products are sold, and can be used as a reference when selecting a character to be used for a character product which is a regular sale product. The products (4) and (5) can be used as a reference when determining the sales area for regular sales.
[0044]
Next, the operation of the map creation process will be described with reference to the flowchart shown in FIG. In the map creation process, when there is an instruction for the “transfer map” button in the word-of-mouth mail HP, a map is created on which information related to the transfer of product information to be displayed on the browser screen of the terminal is posted.
[0045]
The advertisement server 10 transfers the product information through the word-of-mouth mail HP or the word-of-mouth mail in the above-described HP processing (FIG. 6A) or re-transfer processing (FIG. 6C). When it is determined that there is an addition (step D1), it is determined which of the products (1) to (5) is the product for which the product information is to be transferred (steps D2, D7, D12).
[0046]
Here, when the product information of the product {circle around (1)} is transferred (step D2), the advertisement server 10 transfers the product information to the transfer result totaling data 22d (data format of FIG. 4A). Information on the area of the transfer position is registered for the product (1) (step D3). When the transfer result total data 22d creates a map representing the total result of the transfer source or the transfer destination based on this data, the transfer result total data 22d is shown in FIG. Any data structure shown in b) is used. The transfer result totaling data 22d in FIG. 4 (a) is a data structure used when the route or the position where the product information is transferred is shown in the map (the map shown in FIGS. 13 (a) and 13 (b)). reference). Moreover, the transfer result totaling data 22d in FIG. 4B has a data configuration used when the number of times product information for each region is transferred in the map (see the map shown in FIG. 14). For the products (1) to (3) in the word-of-mouth mail HP, the transfer record totaling data 22d shown in FIG. 4 (a) is used, and for the products (4) (5), the transfer record totaling shown in FIG. 4 (b) is used. Assume that data 22d is used.
[0047]
Based on the information (region data) relating to the region additionally registered in the transfer result totaling data 22d, the advertisement server 10 represents a line indicating that the product information has been transferred in the map, that is, the transfer source region and the new transfer. The data of the line connecting the previous area is added to the map data (A) for the product (A) in the transfer map data 22e (step D4), and the total transfer number to be posted in the map is the transfer result total data 22d. The updated total number of transfers is updated (step D5).
[0048]
The advertisement server 10 registers the line indicating that the merchandise information in the map has been transferred and the transfer map data 22e in which the total transfer number has been updated (step D6). Accordingly, a map as shown in FIG. 13A to which a line connecting the transfer source area and the transfer destination area to which the product information is newly transferred is added is displayed based on the transfer map data 22e. Can do.
[0049]
When the product information of the product (2) or the product (3) is transferred (step D7), the advertisement server 10 sends the product information to the transfer result totaling data 22d (data format of FIG. 4 (a)). The information regarding the area of the transfer position is registered for the product (2) or the product (3) to which is transferred (step D8).
[0050]
The advertisement server 10 uses the information (region data) related to the region additionally registered in the transfer result totaling data 22d to indicate that the product information has been transferred in the map (here, the product representing the transfer source). Is added to the map data (B) for the product (B) of the transfer map data 22e (step D9), and the total number of transfers posted in the map is updated with the transfer result totaling data 22d. Update the value to the number of transfers (step D10).
[0051]
The advertisement server 10 registers the mark indicating the position where the merchandise information is transferred in the map and the transfer map data 22e in which the total transfer number is updated (step D11). Thereby, a map as shown in FIG. 13B in which a mark is added to the transfer source area to which the product information is newly transferred can be displayed based on the transfer map data 22e. In the map shown in FIG. 13 (b), information about the transfer of the product (2) (3) is posted, and the situation of both can be compared.
[0052]
Further, when the product information of the product (4) or the product (5) is transferred (step D12), the advertisement server 10 sends the product information to the transfer result totaling data 22d (data format of FIG. 4B). The number of times of transfer (transfer source, transfer destination) for each region is updated for the product {circle around (4)} or the product {circle around (5)} transferred (step D13).
[0053]
The advertisement server 10 counts up the number of times of transfer for each area to be posted on the map based on the number of transfer positions for each area updated in the transfer result totaling data 22d (step D14). A mark indicating that the transfer of the product information has been performed in the map (here, a mark indicating the transfer source) is enlarged according to the number of times the transfer is performed, and the product (C) of the transfer map data 22e is expanded. Map data (C) is updated (step D15).
[0054]
The advertisement server 10 registers the mark expanded according to the number of transfers indicating the area to which the product information in the map has been transferred, and the transfer map data 22e in which the contents of the transfer count for each area are updated (step D16). . As a result, it is possible to display a map as shown in FIG. 14 in which the mark enlarged according to the number of transfers in the area of the transfer source and the number of transfers from that position is updated based on the transfer map data 22e.
[0055]
In FIG. 13 and FIG. 14, the mark is posted for the information transfer source, but the transfer destination can also be the target. Which of the transfer source and the transfer destination is represented by a mark may be determined in advance or may be arbitrarily designated at the time of browsing.
[0056]
When the “transfer map” button is selected in the word-of-mouth mail HP, the advertisement server 10 uses the transfer map data 22e updated as described above to map the product corresponding to the selected button. Is displayed in the browser screen of the terminal. That is, when the “transfer map” button of the product (A) (1) is selected, a map showing the information transfer route as a line as shown in FIG. For product (B) (2) (3), a map with a mark corresponding to the product is displayed in the area of the transfer position (transfer source) as shown in FIG. For (4) and (5), it is possible to display a map on which a mark enlarged according to the number of times of transfer for each region as shown in FIG.
[0057]
In this way, by displaying the information related to the transfer of the product information on the map as shown in FIG. 13 (a), (b) or FIG. 14, the product information is transferred to which region for each product, and which region. Whether information is conveyed by such a transfer route (in the case of the form of FIG. 13A) or in which region the information is being transferred (in the case of the form of FIG. 13B, FIG. 14) I can grasp it. Therefore, users who participated in the transfer of product information can be interested in how the transferred information is transferred, and for the product provider, It can be applied to sales strategies of products with reference to whether they are interested.
[0058]
Next, the present process will be described with reference to the flowcharts shown in FIGS.
The operator of the advertisement server 10 provides a privilege (present) to the user who participated in the transfer of the product information when the total number of times of transfer of the product information reaches the number of times that a sufficient advertising effect can be expected. The total number of transfers for providing presents is predetermined for each product posted on the word-of-mouth mail HP.
[0059]
First, present processing for the product (A) {circle around (1)} posted on the word-of-mouth mail HP will be described with reference to FIG.
When the campaign period for the product (A) (1) ends (step E1), the advertisement server 10 determines that the total number of product information transferred for the product (A) (1) registered in the transfer record totaling data 22d is It is determined whether or not a predetermined condition for this product, for example, the total number of transfers has reached 10,000 or more (step E2). Note that the total transfer number data registered in the transfer record total data 22d is updated when the transfer of product information is executed in the map creation process described later.
[0060]
Here, when the total number of transfers is not 10,000 or more, the present process is terminated because the present is not provided. On the other hand, if the total number of transfers is 10,000 or more, the advertisement server 10 selects, for example, each of the top 20 participants in the transfer chain registered in the transfer record data 22c (step E3). That is, the total number of users who have participated in the information transfer (registered in the transfer destination information) following the users registered as the transfer source information of the transfer record data 22c is obtained, and the total number is the 20th from the top. Select all participants in the transfer chain up to
[0061]
The advertisement server 10 selects a predetermined number of participants as a present winner by lottery from each selected participant (step E4), and targets information registered in the transfer record data 22c for the user who is the winner. It registers in present result data 22f for the product (step E5). In the example shown in FIG. 5, since the winning of the present is notified by e-mail, at least the name and the mail address of the winner are registered in the present result data 22f.
[0062]
The advertisement server 10 creates a present mail for the winner registered in the present result data 22f and transmits it to the mail address of the winner (step E6).
[0063]
FIG. 12 shows an example of an e-mail transmitted to the winner for product (A) (1). In the present mail shown in FIG. 12, a character string of “word-of-mouth information present” is set as a subject, indicating that it is a present notification mail by using the word-of-mouth advertisement distribution service provided by the advertisement server 10. ing. In the body of the email, the contents of the transferred product, information about the source and the region of the sender, the total number of product information transferred, information about the transfer chain to which the winner belongs (the length of the transfer chain, the number of people transferred), etc. Yes. In addition, a music data file (title “Spring Dream”) is attached to the e-mail as a gift.
By receiving a present mail from the advertisement server 10, the terminal can acquire and play the music data file attached to the mail.
[0064]
Next, present processing for the product (B) {circle around (2)} {circle over (3)} posted in the word-of-mouth mail HP will be described with reference to FIG.
When the campaign period for the product (B) (2) (3) ends (Step F1), the advertisement server 10 stores the product (B) (2) or the product (B) (3) registered in the transfer record totaling data 22d. It is determined whether the total transfer number of the product information for ▼ has reached 1000 or more, which is predetermined for this product (step F2).
[0065]
Here, if the total number of transfers of the product (B) {circle around (2)} or the product (B) {circle around (3)} is not 1000 or more, the present process is terminated because the present is not provided. On the other hand, when the total number of transfers of the product (B) (2) or the product (B) (3) is 1000 or more, the advertisement server 10 determines the transfer chains registered in the transfer record data 22c. The total number of transfers for 24 hours from the start of the transfer of product information is counted (step F3). That is, the number of pieces of transfer destination information in which date / time data within 24 hours is registered from the date / time data registered in the transfer source information is counted. Furthermore, the advertisement server 10 selects each participant whose total number of transfers for 24 hours is, for example, the top 50 (step F4).
[0066]
The advertisement server 10 selects a predetermined number of participants from each selected participant as a present winner (Step F5), and applies information registered in the transfer record data 22c for the user who has become the winner. It registers in present result data 22f for the product (step F6).
[0067]
The advertisement server 10 creates a present mail for the winner registered in the present result data 22f and transmits it to the mail address of the winner (step F7).
[0068]
Since the product purchase point is provided to the winner of the product (B) (2) (3), data representing the product purchase point is attached to the e-mail. Data representing product purchase points is in a format that allows the store to confirm points at the time of product purchase. For example, it is printed on paper and presented, or recorded on a recording medium and confirmed by a store reader. And
[0069]
Next, present processing of the product (C) {circle around (4)} {5} posted in the word-of-mouth mail HP will be described with reference to FIG.
The advertisement server 10 refers to the transfer record data 22c for the product (C) (4) (5) and designates each user who participates in the transfer of the product information registered in the transfer record data 22c as a winner (Step G1). The information about each user is registered in the present result data 22f for the target product (step G2).
[0070]
The advertisement server 10 creates a present mail for the winner registered in the present result data 22f and transmits it to the mail address of the winner (steps G3 and G4). That is, the advertisement server 10 checks the mail address of the user who is the transfer source, and transmits the e-mail addressed to this address with the tasting ticket of the product (C) (4).
[0071]
FIG. 11B shows an example of an e-mail transmitted to the winner for the product (C) (4). In the present mail shown in FIG. 11B, a character string of “word-of-mouth information present” representing a present notification mail by using the word-of-mouth advertisement distribution service provided by the advertisement server 10 as a subject. Is set. The body of the e-mail contains information about the contents of the transferred product, information about the area of the transfer source and the transmission source, a message regarding the use of the tasting ticket (available stores, how to use the trial ticket), and the like. In addition, the image pattern of the tasting ticket is posted in the email text.
[0072]
In this way, when the advertisement server 10 can achieve a predetermined number of transfers based on the transfer record of each product registered in the transfer record data 22c and the transfer record total data 22d, Presents can be provided to users who participate in the transfer. As a form of a present provided by the advertisement server 10, a product itself that can be provided as file data through the network 11, such as a product (A) (1), a product (B) (2) (3), and a product ( C) As shown in (4) and (5), various forms such as a product purchase point that can be used in a store that actually sells a product and a tasting ticket (a voucher for a product) can be used. The user can obtain a present from the word-of-mouth advertisement distribution service by transferring the product information from the word-of-mouth mail HP or the word-of-mouth mail to a friend using electronic mail. In addition, it is expected that word-of-mouth mail HP operators can expect product information to be transferred to more people by providing presents to users, increasing the advertising effectiveness of products posted on word-of-mouth mail HP Can be achieved. In addition, for a seller who has posted a product on the word-of-mouth email HP, by providing a gift related to the product, the purchase of the product and the expansion of trial use can be aimed at the user, and an increase in sales can be expected. In addition, the operator of the advertisement server 10 has requested the posting of the product information on the word-of-mouth mail HP when the transfer of the product information through the word-of-mouth mail HP is performed to the extent that a sufficient advertising effect is obtained. A predetermined fee may be charged as an advertising fee to a requester (such as a merchandise seller). Thereby, a profit can be obtained also for the operator of the advertisement server 10.
[0073]
In the above description, the current position of the mobile terminal (PDA 16, PDA 17 with GPS unit) is described as being detected using the PHS network or GPS, but the owner of the terminal is basically the residence It is also possible to treat the address of the owner of the terminal as the position information without detecting the actual position information as being in the vicinity (a specific area such as the city).
[0074]
Further, the present invention is not limited to the above-described embodiments, and various modifications can be made without departing from the scope of the invention in the implementation stage. Further, the functions executed in the above-described embodiments may be combined as appropriate as possible. The embodiments described above include inventions at various stages, and various inventions can be extracted by appropriately combining a plurality of disclosed constituent elements. For example, even if several constituent requirements are deleted from all the constituent requirements shown in the embodiment, an effect can be obtained, so that a configuration from which the constituent requirements are deleted can be extracted as an invention.
[0075]
In addition, the processing described in each of the above-described embodiments is an advertisement program that can be executed by a computer. It can be written on a medium and provided to various devices. It is also possible to transmit to a variety of devices by transmitting via a communication medium. A computer that realizes a server (advertisement distribution device) that provides a word-of-mouth advertisement distribution service reads an advertisement program recorded in a recording medium or receives an advertisement program via a communication medium, and the operation is controlled by this program. As a result, the above-described processing is executed.
[0076]
【The invention's effect】
  As described above, according to the present invention, advertisement information is sent to terminals connected through a network.The advertisement information is further distributed from the transfer source terminal to the transfer destination terminal one after another, and each terminal and area information are stored. For the advertiser of the advertisement information, this storage is referred to, and further the result of the aggregation By displaying the URL on the map, you can refer to the region where the advertising information is transferred to each advertising information and in which region you are interested. It can be used effectively for evaluation of products and can be applied to product sales strategies.
[Brief description of the drawings]
FIG. 1 is a block diagram showing a configuration of an advertisement distribution system in the present embodiment.
FIG. 2 is a block diagram showing the configuration of the advertisement server 10 in the present embodiment.
FIG. 3 is a diagram illustrating an example of a data configuration of transfer record data 22c.
FIG. 4 is a diagram illustrating an example of a data configuration of transfer record total data 22d.
FIG. 5 is a diagram showing an example of a data configuration of present result data 22f.
FIG. 6 is a flowchart for explaining an operation when information related to a product is transferred.
FIG. 7 is a flowchart for explaining the operation of map creation processing;
FIG. 8 is a flowchart for explaining the operation of a present process.
FIG. 9 is a diagram showing an example of a word-of-mouth email HP that introduces a product released by the advertisement server 10;
FIG. 10 is a diagram showing an example of the content of an e-mail (word-of-mouth mail) transmitted to a page related to a product designated from the word-of-mouth mail HP and a transfer destination.
FIG. 11 is a diagram showing an example of an input screen for inputting transfer destination information and an e-mail transmitted to a winner.
FIG. 12 is a diagram showing an example of an e-mail transmitted to a winner.
FIG. 13 is a diagram showing an example of a map on which information related to transfer of product information is posted.
FIG. 14 is a diagram showing an example of a map on which information related to transfer of product information is posted.
[Explanation of symbols]
10 ... Advertising server
11 ... Network
12 ... Terminal positioning server
13 ... Personal computer
14 (14a, 14b) ... base station
15 ... PHS terminal
16 ... PDA
17 ... PDA with GPS unit
18 ... GPS satellite
20 ... CPU
22 ... Memory
22a ... Advertising program
22b ... Advertising data
22c: Transfer record data
22d: Transfer record total data
22e ... Transfer map data
22f ... Present results data
23. Recording medium
23. Recording medium reading unit
24. Communication control unit
25 ... Display section
26 ... Input section
27 ... Clock part

Claims (6)

An advertisement distribution device that distributes advertisement information through a network,
Corresponding to the advertisement information, transfer source information indicating a transfer source terminal requesting transfer of the advertisement information, transfer area information thereof, and a plurality of the advertisement information transferred based on the transfer request of the transfer source terminal Transfer information storage means for storing transfer destination information indicating a transfer destination terminal and transfer destination area information;
Advertisement information distribution unit that sends the advertisement information to the transfer source terminal or the destination terminal connected via a network,
From said advertising information the transfer source terminal transmits the advertisement information by the distribution means or the transfer destination terminal, further accepts a transfer request of the advertisement information to another destination terminal, and transfers the advertisement information, this A transfer request receiving means for writing the transfer requesting terminal as transfer source information, and writing the transfer destination information as a transfer destination terminal to the transfer information storing means,
Each time the transfer request is received by the transfer request receiving means, the position information of the transfer source terminal or the transfer destination terminal determined by the transfer request is measured and the obtained position information is used as the transfer source area information or the transfer destination area information. Terminal location acquisition means for writing to
Based on the transfer source area information and the transfer destination area information corresponding to the advertisement information stored in the transfer information storage means, the advertisement information and the transfer source area information correspond to the advertisement information. Map display means for displaying the area information of the transfer source terminal indicated and the area information of each transfer destination terminal indicated by the transfer destination area information in a map;
An advertisement distribution apparatus comprising: The map display means includes
Starting from the area information of the transfer source terminal indicated by the transfer source area information corresponding to the advertisement information, the area information of each transfer destination terminal indicated by the transfer destination area information is obtained in order and the transfer route is displayed in the map. advertisement distribution device according to claim 1, characterized by including a transfer route map display means for displaying. The number of transfer source information and the number of transfer destination information corresponding to the advertisement information stored in the transfer information storage means are totaled for each region, and the total values are transferred to the transfer source total information and the transfer information, respectively. Transfer result totaling means for storing in the transfer information storage means as destination total information;
The map display means includes
Based on the transfer source tabulation information and the transfer destination tabulation information stored by the transfer information storage means , a numerical value display or a mark of a size corresponding to the tabulation value is displayed for each region and each advertisement information Transfer trend map display means to
Advertisement distribution device according to claim 1, characterized by including the. The number of transfer destination information corresponding to the advertisement information stored in the transfer information storage unit is totaled for each transfer source information, and the total value is stored in the transfer information storage unit as a series of transfer destination total information. A series of transfer destination aggregation means for storing;
When the series of transfer destination total information stored by the transfer information storage means satisfies a predetermined condition, the transfer source terminal corresponding to the transfer source information and the transfer destination terminals corresponding to the transfer destination information , Means for determining as a terminal for granting benefits,
The advertisement distribution apparatus according to claim 1, further comprising: An advertisement distribution method for distributing advertisement information through a network,
Corresponding to the advertisement information, transfer source information indicating a transfer source terminal requesting transfer of the advertisement information, transfer area information thereof, and a plurality of the advertisement information transferred based on the transfer request of the transfer source terminal Transfer information storage means for storing transfer destination information indicating a transfer destination terminal and transfer destination area information;
Advertisement information distribution unit that sends the advertisement information to the transfer source terminal or the destination terminal connected via a network,
From said advertising information the transfer source terminal transmits the advertisement information by the distribution means or the transfer destination terminal, further accepts a transfer request of the advertisement information to another destination terminal, and transfers the advertisement information, this A transfer request receiving means for writing the transfer requesting terminal as transfer source information, and writing the transfer destination information as a transfer destination terminal to the transfer information storing means,
Each time the transfer request is received by the transfer request receiving means, the position information of the transfer source terminal or the transfer destination terminal determined by the transfer request is measured and the obtained position information is used as the transfer source area information or the transfer destination area information. Terminal location acquisition means for writing to
Based on the transfer source area information and the transfer destination area information corresponding to the advertisement information stored in the transfer information storage means, the advertisement information and the transfer source area information correspond to the advertisement information. Map display means for displaying the area information of the transfer source terminal indicated and the area information of each transfer destination terminal indicated by the transfer destination area information in a map;
An advertisement distribution method. A computer of an advertisement distribution device that distributes advertisement information through a network,
Corresponding to the advertisement information, transfer source information indicating a transfer source terminal requesting transfer of the advertisement information, transfer area information thereof, and a plurality of the advertisement information transferred based on the transfer request of the transfer source terminal Transfer information storage means for storing transfer destination information indicating a transfer destination terminal and transfer destination area information;
Advertisement information distribution unit that sends the advertisement information to the transfer source terminal or the destination terminal connected via a network,
From said advertising information the transfer source terminal transmits the advertisement information by the distribution means or the transfer destination terminal, further accepts a transfer request of the advertisement information to another destination terminal, and transfers the advertisement information, this A transfer request accepting means for writing the transfer requesting terminal as transfer source information, and writing the transfer destination information as a transfer destination terminal to the transfer information storing means,
Each time the transfer request is received by the transfer request receiving means, the position information of the transfer source terminal or the transfer destination terminal determined by the transfer request is measured and the obtained position information is used as the transfer source area information or the transfer destination area information. Terminal location acquisition means to write to,
Based on the transfer source area information and the transfer destination area information corresponding to the advertisement information stored in the transfer information storage means, the advertisement information and the transfer source area information correspond to the advertisement information. Map display means for displaying the area information of the transfer source terminal indicated and the area information of each transfer destination terminal indicated by the transfer destination area information on a map;
Program to function as .

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