JP3967111B2 - Auction system - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention relates to an auction system, and more particularly, to an auction system for auctioning commodities via an information network.
[0002]
[Prior art]
In recent years, with the development of information communication, for example, auctions for commodities have been conducted via the Internet.
In this conventional auction system, the WWW server presents a bid screen including information on product information, the number of items of the product, the current highest bid price, the number of bidders, etc. Prompts the user to enter the bid price of the product. When a bid price related to the product is input from the bidder, it is temporarily stored in the storage unit, and a higher bid price is selected as the successful bid price among the bid prices input within a predetermined period. To do.
[0003]
Then, the WWW server presents information indicating that it has made a successful bid to the successful bidder, confirms the purchase intention of the successful bidder, and enters the predetermined account of the auction organizer from the financial institution to which the successful bidder with the intention to purchase joins. He requested payment of the winning bid.
[0004]
[Problems to be solved by the invention]
However, if the bidder is unable to make a successful bid for the desired product, the bidder will either give up purchasing the desired product due to a reduced willingness to purchase, or wait until the desired product is opened in the next auction, The dealer had to deal with the purchase at the actual selling price.
For this reason, there is a demand for a service that allows non-successful bidders to purchase a product at a price lower than the actual sales price of the product in the store without reducing their desire to purchase the product.
[0005]
The present invention has been made in view of the above, and an object of the present invention is to provide an auction system that can contribute to the improvement of bidders' willingness to participate without reducing the willingness to purchase non-successful bidders. is there.
[0006]
[Means for Solving the Problems]
Claim 1 In order to solve the above problems, the described invention is an auction including a first server that is connected to a communication terminal of a bidder via an information network, and presents a bid content related to a product on a homepage and provides an auction for the product. A system, wherein the first server is Said A successful bid processing means for performing a successful bid processing based on a bid price of a product received from a bidder's communication terminal, a coupon ticket usable on a virtual store held on the second server, and discount contents of the coupon ticket And a mail generation means for generating a non-successful bid notification mail including the first URL information representing the non-successful bidder as a result of the successful bid process The bidder ’s An email sending means for sending a non-successful bid notification email to the communication terminal; Said In the case where the determination means matches with the determination means for determining whether the second URL information received from the communication terminal of the non-successful bidder matches the first URL information transmitted in the past, Said Third URL information for designating a virtual store held on the second server Said It has a gist of having URL information transmitting means for transmitting to a non-successful bidder's communication terminal.
[0009]
Claim 1 According to the described invention, the first server performs a successful bid process based on the bid price of the product received from the communication terminal of the bidder and can be used on the virtual store held on the second server. A non-successful bid notification e-mail including the coupon and the first URL information representing the discount content of the coupon is generated, and as a result of the successful bid process, the non-successful bidder Of the bidder A non-successful bid notification mail is transmitted to the communication terminal, and it is determined whether or not the second URL information received from the non-successful bidder's communication terminal matches the first URL information transmitted in the past. If they match, the third URL information for designating the virtual store held on the second server is transmitted to the non-successful bidder's communication terminal. Communication terminals for non-successful bidders who can send customers so Can browse a home page provided from a virtual store held on the second server, and can use coupons at this virtual store. Therefore, it is possible to contribute to the improvement of bidders' willingness to participate without reducing their desire to purchase. Ki The
[0010]
Claim 2 In order to solve the above-described problems, the first invention provides the first server: Of the non-successful bidder The second URL information received from the communication terminal sent If it matches the first URL information, Said A visitor counting means for counting the number of visitors considering that the store has visited a virtual store held on the second server; Said A calculation means for calculating a charge amount for the store visitor according to the number of store visitors counted by the store visitor counting means, and an e-mail to which invoice information including the calculated charge amount is added Said The gist of the present invention is to have transmission means for transmitting to the second server.
[0011]
Claim 2 According to the described invention, the first server is Non-successful bidder The second URL information received from the communication terminal sent If it matches the first URL information, it is assumed that the customer has visited a virtual store held on the second server, and the number of visitors is counted, and the amount charged for the visitor is calculated according to the number of visitors. Since the e-mail with the invoice information including the invoice amount is transmitted to the second server, the invoice amount corresponding to the number of non-successful bidders who have been rejected in the auction is sent to the virtual store. Can be collected from the operator.
[0012]
Claim 3 In order to solve the above-described problems, the first server allows the first server to issue an issue serial number received from the second server that matches the issue serial number of a coupon issued in the past. Issued User counting means for counting the number of coupon coupon users, Said A calculation means for calculating a charge amount for the user according to the number of users counted by the user count means, and an e-mail to which invoice information including the calculated charge amount is added Said The gist of the present invention is to have transmission means for transmitting to the second server.
[0013]
Claim 3 According to the described invention, the first server, when the issued serial number received from the second server matches the issued serial number of the coupon issued in the past, Issued Count as the number of coupon coupon users, calculate the amount billed for the user according to the number of users, and send an email with invoice information consisting of this amount billed to the second server. The billing amount corresponding to the number of users who became coupon coupon users after sending the unsuccessful non-successful bidders to the virtual store can be collected from the operator of the second server.
[0014]
Claim 4 In order to solve the above-described problems, the user counting means receives the issue serial number represented by the barcode read from the printed coupon ticket from the second server. Depending on the turn Issued The gist is to count the number of coupon coupon users.
[0015]
Claim 4 According to the described invention, when the issued serial number represented by the barcode read from the printed coupon is received from the second server, the number of coupon coupon users is determined according to the issued sequential number. So that even if a non-successful bidder who lost the auction uses a coupon directly at the store, Issued Since the number of coupon coupon users can be counted, the billing amount corresponding to the number of users who have become users can be collected from the operator of the second server.
[0016]
Claim 5 According to the present invention described, when the issued serial number described in the printed coupon is received from the second server, the number of coupon coupon users is counted according to the issued sequential number. Even if a non-successful bidder who lost the auction uses a coupon directly at the store, Issued Since the number of coupon coupon users can be counted, the billing amount corresponding to the number of users who have become users can be collected from the operator of the second server.
[0017]
DETAILED DESCRIPTION OF THE INVENTION
Hereinafter, embodiments of the present invention will be described with reference to the drawings.
(First embodiment)
FIG. 1 is a diagram showing a configuration of an auction system according to the first embodiment of the present invention.
First, the system configuration will be described with reference to FIG.
[0018]
As shown in FIG. 1, the Internet 11 includes an auction hosting server 13 (first server) that hosts an auction, a user terminal 15 provided at a user's house, and an Internet provided at a store. A Web server 17 (second server) that provides a virtual store and a communication terminal 19 provided in the store can be connected.
The auction hosting server (hereinafter referred to as hosting server) 13 includes product information that can be provided from a merchandise store, the number of products, the current price, and information such as the minimum bid price set in advance by the auction company. Data is stored in advance in a database described later.
[0019]
The above-mentioned store Web server 17 that can be connected to the user terminal 15 or the Internet 11 includes a keyboard, a mouse, a display, a hard disk unit that stores a control program and data, a CPU unit that controls the whole in accordance with the control program, an Internet It is composed of a personal computer having a modem or DSU for controlling communication. The user terminal 13 may be a mobile communication terminal capable of communicating via the Internet or a communication terminal using a cable / satellite.
The communication terminal 19 of the store stores mailer software that receives an e-mail and spreadsheet application software that expands a CSV file attached to the e-mail.
[0020]
Next, the configuration of the sponsor server 13 will be described with reference to FIG.
As shown in FIG. 2, the organizer server 13 includes a communication processing unit 21 that performs information communication with a plurality of user terminals and a Web server 17 of a store via the Internet 11, and an OS program for controlling the server. And a hard disk HD 23 for storing control data, management database DB, individual URL table and home page, a display 25 for displaying input contents and control status, a keyboard 27 for inputting character information, and a timer for measuring the date and time inside. And a control unit 29 that controls each unit provided in the server.
[0021]
Next, the configuration of the management database DB stored in the hard disk HD 23 provided in the sponsor server 13 will be described with reference to FIG.
The member database DB is composed of a unique member number consisting of a serial number assigned to identify a member, a member name, an e-mail address, and the like.
[0022]
The dealer database DB is a unique dealer name consisting of a dealer code assigned to identify a dealer in the database, a usage range indicating whether it can be used for a specific product or all products, and a coupon For example, it is composed of an expiration date indicating a specified date of one week or due date and a discount amount indicating a specific amount of discount.
[0023]
The serial number database DB shows a unique serial number indicating the number of the discount coupon issued this time among all discount coupons, and the number of the discount coupon issued this time in the store. It consists of a unique serial number consisting of a serial number and a unique serial number based on a serial number indicating the number of the discount coupon issued this time.
The auction management database DB is composed of session data including management serial numbers indicating when the discount ticket issued this time is an auction held.
[0024]
Next, the configuration of the individual URL table stored in the hard disk HD 23 provided in the sponsor server 13 will be described with reference to FIG.
The individual URL table is a URL generated at the same time as generating a non-successful bid notification mail having coupons representing discount contents usable on the virtual store of the store for the non-successful bidder as a result of the successful bid process. The contents of the information (first URL information) are shown.
[0025]
As a result of successful bid processing, the individual URL table extracts necessary information from the store database DB, serial number database DB, auction management database DB, etc. for each membership number for non-successful bidders, and further uses coupon tickets A store visit flag indicating whether or not access is possible to the homepage of a possible store, a coupon use flag indicating whether or not a product has actually been purchased at the store, actual URL information (first URL information), and the like are added. And stored in the hard disk HD23.
[0026]
Hereinafter, with reference to the sequence diagram shown in FIG. 5 and the flowcharts shown in FIGS. Each flowchart is operated by the control unit 29 in accordance with a control program stored in the hard disk HD 23 provided in the sponsor server 13.
[0027]
(1) Bidding and successful bid processing
Now, for example, the user terminal 15 such as a personal computer or a portable communication terminal provided in the user's home is turned on and the WWW browser is started, and URL information for requesting the homepage of the auction company is input to the WWW browser. When transmission to the Internet 11 is started, a line is first connected to the telephone number of the provider with which the connection is contracted, and then connected to the communication processing unit 21 of the sponsor server 13 via the provider. Further, the user terminal 15 transmits a home page request to the communication processing unit 21.
[0028]
Here, in step S <b> 10, the host server 13 connected to the user terminal 15 via the Internet 11 reads out information on a homepage stored in advance in response to a homepage request from the user terminal 15, and then via the Internet 11. It transmits to the user terminal 15. As a result, the top screen (display screen 31) of the home page as shown in FIG.
[0029]
Therefore, when the user clicks the “computer” icon 33 using the mouse, the display color of the selection display button 35 is inverted to indicate that the icon is selected, and the next display screen 37 shown in FIG. 9 is displayed. Migrate to In FIG. 9, product items related to “computer” are displayed. Therefore, when the “hardware” icon 39 is clicked, the display color of the selection display button 41 is inverted, and the screen shifts to the next display screen 43 shown in FIG. In FIG. 10, product items related to “hardware” are displayed. Therefore, when the “notebook” icon 45 is clicked, the display color of the selection display button 47 is inverted, and the screen shifts to the next display screen 49 shown in FIG.
[0030]
At this time, a product information request (not shown) for requesting product information related to “notebook” is transmitted from the user terminal 15 to the sponsor server 13. Upon receiving the product information request from the user terminal 15, the sponsor server 13 retrieves and reads product information related to “notebook” from the database stored in the hard disk 23 and presents the bid content related to “notebook” in step S 20. To generate a page to be transmitted to the user terminal 15.
[0031]
Then, as shown in FIG. 11, the actual price, the limited number, the lowest bid price, etc. are displayed on the display screen of the user terminal 15 for the products A to D of each manufacturer related to “notebook”. Therefore, when the “product A” icon 51 is clicked, the display color of the selection display button 53 is inverted, and the process proceeds to the next display screen 9 shown in FIG.
In FIG. 12, in addition to information on the “notebook” product A, product description, product introduction, after-sales service of the store, etc., information such as the prevailing price, minimum bid price, and limited number of the product A is displayed. Has been.
In the present embodiment, a description of the procedure related to member registration is omitted. Each member registered in the sponsor server 13 is given a member number, and the member's e-mail address is stored in the database DB.
[0032]
Here, when the “bidding now!” Icon 57 is clicked, the display color of the selection display button 59 is inverted, and the screen shifts to the next display screen 61 shown in FIG.
FIG. 13 shows a password entry area 65, a bid price entry area 63, a payment method, in addition to information such as a photograph relating to the product A of the “notebook” selected by the user, the current price of the product, the lowest bid price, the limited number, etc. A “cash lump” area 67, a “loan” area 69, and a “send” icon 71 are displayed.
[0033]
The password is an authentication number unique to each user assigned from the sponsor server at the time of user registration. Here, the password will be described as being given from the sponsor server in advance.
[0034]
Therefore, the password described above is input to the password input area 65 as bid application information by the user's operation, the bid price is subsequently input to the bid price input area 63, and the payment method is “cash lump” or “loan”. When “Send” icon 71 is clicked, the next display screen 85 shown in FIG. 14 is displayed. It should be noted that acceptance of bids up to three times, for example, from the same bidder for the product is permitted. At this time, bid application information related to “product A” is transmitted from the user terminal 15.
The host server 13 that has received the bid application information from the user terminal 15 temporarily stores the bid application information in the database of the hard disk 23 in step S30.
[0035]
As shown in FIG. 14, a “confirmation” icon 87 is displayed on the display screen 85 in addition to the user name, the product name (product A), the actual price of the product A, the bid price of the product A by the user, and the like. Yes.
This display screen 85 is visually recognized by the user, and when the “confirm” icon 87 is clicked, final bid price registration information is transmitted from the user terminal 15 to the sponsor server 13.
[0036]
Then, the hosting server 13 that has received the final bid price registration information from the user terminal 15 stores and registers the final bid price of the user in the database.
Here, in step S40, the session data representing the holding period is read from the management database DB, and it is determined whether or not the current date read from the timer has passed the holding period. Return to S40.
[0037]
In step S50, for example, when the holding period has elapsed, the sponsor server 13 performs a successful bid process. Here, the hosting server 13 reads all the final bid prices of the product A for which the holding period has passed from the database DB provided in its own server 13, and selects the upper bid price from the final bid price for the number of items, The name of the corresponding winner is stored in the winner table. Further, the names of non-successful bidders are stored in the non-successful bidder table. In addition, when there are a plurality of successful bidders with the same amount of money, the successful bid is made in the order of early bidding time.
[0038]
Then, the names of the winners are read from the winner table, and an e-mail including winning notification information is created for the winner and transmitted to the e-mail address of each member registered in advance.
As a result, as shown in FIG. 15, the display screen 89 is displayed on the display of the winner's user terminal 15, and the user has made a successful bid for the product A, the winning bid price, the payment price, the payment method, the number of payments, The payment terms such as the amount and interest rate are displayed. Therefore, when the “confirm” icon 91 is clicked, winning confirmation information (not shown) is transmitted to the hosting server 13.
[0039]
(2) Non-successful notification email
Next, in step S60, the control unit 29 generates an individual URL table and stores it in the hard disk HD23.
That is, the control unit 29 extracts individual URLs from which necessary information is extracted from the store database DB, serial number database DB, auction management database DB, and the like for each member number for the non-successful bidder read from the non-successful bidder table. A table is generated, and actual URL information (first URL information) is added and stored in the hard disk HD23.
[0040]
As shown in FIG. 16, the actual URL information (first URL information) is, for example, (1) Oak Sale Server URL, (2) Membership Number, (3) Dealer Name, (4) Usage Range, (5) It consists of an expiration date, (6) discount amount, (7) issue serial number, (8) serial number by dealer, (9) serial number by product, (10) session data, and (11) others.
[0041]
Next, in step S70, the names of the non-successful bidders are respectively read from the non-successful bidder table, and an e-mail including a non-successful bid notification mail is created for the non-successful bidders. In step S80, it is registered in advance in the database DB. Send to member's email address for distribution.
As a result, the non-successful bid notification e-mail display screen 93 transmitted to the non-successful bidder's user terminal 15 has a non-successful bidder name and a sentence indicating that the product A could not be successfully bid as shown in FIG. Then, an icon 95 for jumping to the “winning announcement posting screen” representing the successful bid result is displayed. In this icon 95, the URL information of the bulletin board (first URL information) is set as the link destination. Further, the URL information of the “bulletin board” representing the successful bid result may be directly displayed.
[0042]
Further, as shown in FIG. 17, an icon 97 of “XX electrical store special special coupon” is displayed on the non-successful notification mail display screen 93. When this “XX electrical store special preferential coupon” icon 97 is clicked, a jump is made to the home page specified by the URL information (first URL information) generated in step S60.
[0043]
That is, when the icon 97 is clicked on the display screen 93 of the user terminal 15, a WWW browser is activated separately from the mailer, and the URL information (first URL information) shown in FIG. 16 is input to the WWW browser. When transmission to the Internet 11 is started, first, a line is connected to the telephone number of the provider with which the connection contract is made, and then once connected to the communication processing unit 21 of the sponsor server 13 via the provider.
[0044]
At this time, in step S90, the control unit 29 monitors the communication state of the communication processing unit 21 and determines whether there is an incoming call via the Internet 11. Therefore, if there is an incoming call specifying the URL information (second URL information) from the user terminal 15, the process proceeds to step S100 to perform URL discrimination processing.
[0045]
That is, whether the URL information (second URL information) received from the user terminal 15 matches one of the URL information (first URL information) stored in each individual URL table of the hard disk HD23. Determine. If the received URL information (second URL information) is not stored in any individual URL table, an error message is transmitted to the user terminal 15.
[0046]
On the other hand, when there is an individual URL table in which the received URL information (second URL information) is stored, this user is regarded as a visitor of a virtual store held on the Web server 17 of the store. In step S130, the store visit flag in the individual URL table stored in the hard disk HD 23 is rewritten from “0” to “1” to indicate that the user terminal has returned from the user terminal.
[0047]
Next, in step S140, 1 is added to each store visitor count value such as a store count value, a product count value, and a session count value stored in the database of the hard disk HD23.
[0048]
Next, in step S150, the dealer name, usage range, expiration date, discount amount, membership number, issue serial number, and the like are read from the individual URL table stored in the hard disk HD23, and further stored in the hard disk HD23. URL information (third URL information) for designating an effective homepage of the store, an identification symbol generated by the auction server and indicating that the coupon has a discount privilege, are read out, and a cookie as shown in FIG. The cookie is generated and transmitted to the user terminal 15 via the Internet.
[0049]
Next, in step S160, the URL information (third URL information) of the store indicating the home page of the Web server 17 of the store is transmitted to the user terminal 15.
[0050]
At this time, the user terminal 15 that has received the cookie from the sponsor server 13 stores the cookie in the hard disk HD as a communication history. Next, the user terminal 15 that has received the dealer URL information (third URL information) from the sponsor server 13 specifies the received dealer URL (third URL information) on the WWW browser and requests a homepage. Is sent to the provider, the Web server 17 of the store is connected via this provider. Further, the store Web server 17 generates a display screen 101 as shown in FIG. 19 and transmits it to the user terminal 15 as the store home page.
[0051]
As a result, the display screen 101 is displayed on the user terminal 15 as the homepage of the store. Note that an icon 103 for proceeding to the “product display page” is displayed on the display screen 101.
[0052]
Therefore, when the “product display page” icon 101 is clicked, a product display page request (not shown) is transmitted to the Web server 17 of the store, and a plurality of products are displayed from the Web server 17 of the store. The product display page is sent.
[0053]
When the user selects one of a plurality of products displayed on the user terminal 15, fills in the purchase application content, and clicks a “send” icon, for example, purchase application information is transmitted to the Web server 17 of the store. The
[0054]
The Web server 17 of the store that has received the purchase application information from the user terminal 15 uses the product name and destination as described in the purchase application information, and the amount obtained by subtracting the discount amount from the coupon ticket as the invoice amount, Process. At the same time, a bill for the price is created and charged to the user.
[0055]
(3) Settlement processing
Further, when the merchandise Web server 17 finishes collecting the price of the product from the user, the merchant Web server 17 adds the user's membership number and coupon ticket issue serial number to the price settlement completion notification and transmits the notice to the sponsor server 13.
Moving to FIG. 7, in step S210, the hosting server 13 that has received the payment settlement completion notification to which the user's membership number and coupon ticket issuance number are added from the Web server 17 of the store proceeds to step S220. It is determined by searching whether or not the individual URL table stores the issued serial number that matches the issued serial number.
[0056]
If there is a corresponding individual URL table, the process proceeds to step S230, the coupon use flag of the individual URL table stored in the hard disk HD23 is rewritten from “0” to “1”, and the coupon is used by the user. I will show you that.
[0057]
Further, in step S240, the control unit 29 determines whether or not the current date read from the timer has reached a preset closing date. If the closing date has not been reached, the control unit 29 returns to step S210 and performs the above-described processing. repeat.
[0058]
(4) Issuance of invoice
On the other hand, when the closing date comes, the control unit 29 proceeds to step S250, reads the store visit flag from the individual URL table, and counts the number of store visitors as +1 when the store visit flag is set to “1” and sequentially counts it. This process is repeated to calculate the total number of customers from all the individual URL tables, and as shown in FIG. 20, the total number of visitors is output to the summary statement table 111 relating to the store visitor performance.
[0059]
Next, in step S260, the number of visitors stored in the summary statement table 111 relating to the store visitor performance described above is multiplied by the first customer sending unit price determined in advance with the store. The total value is calculated and, as shown in FIG. 20, is output as a total value to the summary statement table 111 regarding the visitor performance.
[0060]
In addition, in the summary statement table 111 related to the store visitor performance shown in FIG. 20, the auctions related to the two sessions are targeted for the calculation of the number of visitors and the total value. What is necessary is just to calculate a value.
[0061]
Next, in step S270, the summary statement table 111 relating to the visitor performance shown in FIG. 20 is converted into, for example, a CSV file format that can be used by the spreadsheet application software, and the electronic bill representing the invoice relating to the visitor is further converted. A mail is generated, and the above CSV file is attached to the electronic mail to generate a bill.
[0062]
Next, in step S280, the coupon use flag is read from the individual URL table, and when the coupon use flag is set to “1”, the number of users is incremented by 1 and this process is repeated in order, and all individual URLs are repeated. The total value of the users is calculated from the table and, as shown in FIG. 21, is output as the number of users to the summary statement table 113 related to the coupon user performance.
[0063]
Next, in step S290, the number of users stored in the summary statement table 113 related to the above-described coupon user results is multiplied by the second unit price of the customer transfer cost that has been negotiated with the store in advance. As shown in FIG. 21, the total value is calculated and output as a total value to the summary statement table 113 related to the coupon user performance.
[0064]
In addition, in the summary statement table 113 related to the coupon user performance shown in FIG. 21, the auctions related to the two sessions are set as the number of coupon users and the total value to be calculated. Or the total value may be calculated.
[0065]
Next, in step S300, the summary statement table 113 related to the coupon user performance shown in FIG. 21 is converted into, for example, a CSV file format that can be used by the spreadsheet application software, and a bill related to the coupon user is further converted. An electronic mail is generated, and a bill is generated by attaching the CSV file described above to the electronic mail.
[0066]
Next, in step S310, the mailer application software is activated and e-mails relating to the two types of invoices generated in steps S270 and S300 are transmitted to the mail address of the store.
[0067]
As a result, the communication terminal 19 of the store receives and displays the electronic mail transmitted from the auction company sponsor server 13, and further displays the CSV file attached to the electronic mail on the spreadsheet application software. Expand and display the invoice from the auction company, you can check the details of the bill.
[0068]
The effect of the present embodiment is that the sponsor server 13 performs a successful bid process based on the bid price of the product received from the user terminal 15 of the bidder and can be used at a virtual store held on the Web server 17. A non-successful bid notification mail including a coupon ticket representing the above is generated and, as a result of the successful bid process, a non-successful bid notification mail is transmitted to the non-successful bidder user terminal 15. Since a non-successful bid notification e-mail including coupon coupons representing discount contents that can be used at the virtual store to be held is received, the non-successful bidder who has been selected for the auction can be sent to the virtual store. Coupons can be used at virtual stores held in Therefore, it is possible to contribute to improvement of the bidder's willingness to participate without reducing the non-successful bidder's willingness to purchase.
[0069]
In addition, the sponsor server 13 performs a successful bid process based on the bid price of the product received from the user terminal 15 of the bidder and can use the coupon ticket that can be used on the virtual store held on the Web server 17 and the coupon ticket. A non-successful bid notification e-mail including the first URL information representing the discount content of the non-successful bid is sent to the non-successful bidder user terminal 15 as a result of the successful bid process, 15 determines whether or not the second URL information received from 15 matches the first URL information transmitted in the past, and if this determination result matches, specifies the virtual store to be held on the Web server 17 Since the third URL information to be sent is transmitted to the non-successful bidder's user terminal 15, the non-successful bidder who has been selected for the auction can be sent to the virtual store. Will be held on 7 can browse the home page, which is provided from the virtual store, and further, it is possible to use the coupon in this virtual store. Therefore, it is possible to contribute to improvement of the bidder's willingness to participate without reducing the non-successful bidder's willingness to purchase.
[0070]
Further, when the second URL information received from the user terminal 15 matches the first URL information registered in the past, the sponsor server 13 visits the virtual store held on the Web server 17. The number of customers visiting the store is counted, the amount of billing for the store is calculated according to the number of customers visiting, and an e-mail with invoice information consisting of this amount of billing is sent to the Web server 17. It is possible to collect from the operator of the Web server 17 a billing amount corresponding to the number of non-successful bidders who have been elected to the virtual store.
[0071]
In addition, the hosting server 13 counts the number of coupon coupon users when the issued serial number received from the Web server 17 matches the issued consecutive coupon coupon number, and according to the number of users. Since the billing amount related to the user is calculated and an e-mail to which bill information consisting of the billing amount is added is transmitted to the Web server 17, the coupon is used after the non-successful bidder who has been auctioned is sent to the virtual store. A billing amount corresponding to the number of persons who become a person can be collected from the operator of the Web server 17.
[0072]
(Second Embodiment)
FIG. 22 is a diagram showing a configuration of an auction system according to the second embodiment of the present invention.
First, the system configuration will be described with reference to FIG.
[0073]
The system configuration shown in FIG. 22 has a printer 123 that is connected to the user terminal 15 and prints the coupon ticket 121, and a register 127 that is connected to the Web server 17 and includes a barcode reader 125. The bar code described is read as a coupon ticket issuing serial number by the bar code reader 125, and the issuing serial number is transmitted to the organizer server 13 via the register 127 and the Web server 17 of the store.
[0074]
Hereinafter, with reference to the sequence diagram shown in FIG. 5 and the flowcharts shown in FIGS. Each flowchart is operated by the control unit 29 in accordance with a control program stored in the hard disk HD 23 provided in the sponsor server 13. Note that the description of the same contents as those described in the first embodiment is omitted.
[0075]
(1) Bidding and successful bid processing
Since the content is the same as that described in the first embodiment, the description thereof is omitted.
[0076]
(2) Non-successful notification email
A different part from the content demonstrated in 1st Embodiment is demonstrated.
As described above, in step S70, the names of successful bidders are read from the non-successful bidder table, and e-mails including non-successful bid notification mails are created for the non-successful bidders. In step S80, they are registered in advance in the database DB. Send to member's email address for distribution.
[0077]
As a result, the non-successful bid notification mail display screen 93 transmitted to the user terminal 15 of the non-successful bidder displays “XX electrical store special preferential coupon” 97 as shown in FIG. Further, when the user operates the operation part of the mailer software and sets the screen printing, the coupon ticket 121 is printed from the printer 123 as shown in FIG.
[0078]
The coupon ticket 121 includes a store name, a period during which the coupon ticket can be used, a discount amount, a coupon ticket issuing serial number 131, and a barcode 133 obtained by barcode-coding the issuing serial number 131.
Therefore, the user brings the printed coupon ticket 121 and goes directly to the store of the store, searches for a desired product, and pays for this product. As a result, the user can directly purchase the product using the coupon ticket 121 at the store.
[0079]
At this time, the store staff confirms the discounted rate and the usable period described in the coupon ticket 121, and when the coupon ticket 121 is usable, inputs the price of the product and the discount amount into the register 127. The reading operation of the barcode reader 125 is applied to the barcode portion of the coupon ticket 121 to perform the reading operation.
[0080]
As a result, the bar code 133 written on the coupon ticket 121 is read by the bar code reader 125 as a coupon ticket issuing serial number and input to the register 127. Furthermore, the register 127 transmits the issued serial number read from the coupon to the Web server 17 of the store.
[0081]
In addition, since the coupon ticket issuing serial number is described in the coupon ticket 121, a staff member of the store may visually recognize the coupon ticket issuing serial number and directly enter the number into the register 127. Even in this case, the register 127 can transmit the issuing serial number described in the coupon to the Web server 17 of the store.
[0082]
(3) Settlement processing
The Web server 17 at the store adds the coupon ticket issue serial number received from the register 127 to the payment settlement completion notification and transmits it to the sponsor server 13.
Moving to FIG. 7, in step S <b> 210, the hosting server 13 that has received the payment settlement completion notification to which the coupon ticket issue sequence number is added from the Web server 17 of the store proceeds to step S <b> 220, and the coupon ticket issue sequence number and It is determined by searching whether or not the individual URL table is stored for the matching issue serial number.
[0083]
If there is a corresponding individual URL table, the process proceeds to step S230, the coupon use flag of the individual URL table stored in the hard disk HD23 is rewritten from “0” to “1”, and the coupon is used by the user. I will show you that.
[0084]
Further, in step S240, the control unit 29 determines whether or not the current date read from the timer has reached a preset closing date. If the closing date has not been reached, the control unit 29 returns to step S210 and performs the above-described processing. repeat.
[0085]
(4) Issuance of invoice
Since the content is the same as that described in the first embodiment, the description thereof is omitted.
The effect of the present embodiment is that when the issued serial number represented by the barcode read from the printed coupon is received from the Web server 17, the number of coupon coupon users is counted according to the issued sequential number. Therefore, even if a non-successful bidder who has been auctioned uses a coupon directly at a store, the number of users of the coupon can be counted. Can be collected from the operator.
[0086]
In addition, when the issued serial number described in the printed coupon is received from the Web server 17, the number of coupon coupon users is counted according to the issued serial number. However, even when the coupon is used directly at the store, the number of users of the coupon can be counted, so that the billing amount corresponding to the number of users who have become users can be collected from the operator of the Web server 17.
[0087]
【The invention's effect】
Claim 1 According to the described invention, the first server performs a successful bid process based on the bid price of the product received from the communication terminal of the bidder and can be used on the virtual store held on the second server. A non-successful bid notification e-mail including the coupon and the first URL information representing the discount content of the coupon is generated, and as a result of the successful bid process, the non-successful bidder The bidder ’s A non-successful bid notification mail is transmitted to the communication terminal, and it is determined whether or not the second URL information received from the non-successful bidder's communication terminal matches the first URL information transmitted in the past. If they match, the third URL information for designating the virtual store held on the second server is transmitted to the non-successful bidder's communication terminal. Communication terminals for non-successful bidders who can send customers so Can browse a home page provided from a virtual store held on the second server, and can use coupons at this virtual store. Therefore, it is possible to contribute to the improvement of bidders' willingness to participate without reducing their desire to purchase. Ki The
[Brief description of the drawings]
FIG. 1 is a diagram showing a configuration of an auction system according to a first embodiment of the present invention.
FIG. 2 is a block diagram for explaining a configuration of a sponsor server 13;
FIG. 3 is a diagram showing a configuration of a management database DB.
FIG. 4 is a diagram showing a configuration of an individual URL table.
FIG. 5 is a sequence diagram for explaining the operation of the sponsor server 13 in the first embodiment.
FIG. 6 is a flowchart (part 1) for explaining the operation of the sponsor server 13 in the first embodiment;
FIG. 7 is a flowchart (part 2) for explaining the operation of the sponsor server 13 in the first embodiment;
FIG. 8 is a diagram showing a top screen of a home page.
FIG. 9 is a diagram illustrating product items related to “computer”.
FIG. 10 is a diagram illustrating product items related to “hardware”.
FIG. 11 is a diagram showing products A to D of each manufacturer related to “notebook”.
FIG. 12 is a diagram illustrating the content of the description regarding the product A of “notebook”.
FIG. 13 is a diagram showing a bid price and a payment method related to a product “A” of “notebook” selected by a user.
FIG. 14 is a diagram for confirming a bid price of a product A by a user.
FIG. 15 is a diagram for confirming a successful bid price, a payment price, and a payment condition when a user makes a successful bid for a product A;
FIG. 16 is a diagram showing a configuration of URL information (first URL information).
FIG. 17 is a diagram illustrating the description content of a non-successful bid notification mail.
FIG. 18 is a diagram showing the contents of a cookie transmitted from the sponsor server 13 to the Web server 17 of the store.
FIG. 19 is a diagram showing a store homepage transmitted to the user terminal 15;
FIG. 20 is a diagram showing a configuration of a summary statement table 111 relating to customer performance.
FIG. 21 is a diagram showing a configuration of a summary statement table 111 related to coupon user results.
FIG. 22 is a diagram showing a configuration of an auction system according to a second embodiment of the present invention.
23 is a diagram showing a configuration of a coupon ticket 121 printed from a printer 123. FIG.
[Explanation of symbols]
11 Internet
13 Auction hosting server (first server)
15 User terminal
17 Store Web server (second server)
19 Communication terminal
21 Communication processing unit
23 Hard disk HD
25 display
27 Keyboard
29 Control unit
123 Printer
125 bar code reader
127 registers

Claims (5)

An auction system comprising a first server that is connected to a bidder's communication terminal via an information network and presents a bid content related to a product on a homepage and provides an auction for the product,
The first server is
And the successful bid processing means for performing a successful bid process based on the bid price of the goods received from the communication terminal of the bidder,
A mail generating means for generating a non-successful bid notification mail including a coupon usable on a virtual store held on the second server and first URL information representing the discount content of the coupon;
A mail transmitting means for transmitting a non-successful bid notification e-mail to the communication terminal of the bidder who has become a non-successful bidder as a result of the successful bid process;
And determination means for determining whether a second URL information received from the communication terminal of the non-successful bidder matches the first URL information transmitted in the past,
If this determination result is match, and a URL information transmitting means for transmitting a third URL information for specifying the virtual shop to be held on the second server to the communication terminal of the non-winning bidder An auction system characterized by that. The first server is
When the second URL information received from the communication terminal of the non-successful bidder matches the first URL information transmitted in the past, considered to be visited the virtual store that is held on the second server A visitor counting means for counting the number of customers visiting the store,
A calculating means for calculating a demanded amount related online users according to the visit person number counted by the visit's counting means,
Auction system according to claim 1, further comprising a transmitting means for transmitting the e-mail added with the invoice information comprising the calculated bill to the second server. The first server is
When the issued serial number received from the second server matches the issued serial number of the coupon issued in the past, a user counting means for counting as the number of users of the issued coupon,
A calculating means for calculating a demanded amount related user in response to the number of users counted by said user counting means,
Auction system according to claim 1, further comprising a transmitting means for transmitting the e-mail added with the invoice information comprising the calculated bill to the second server. The user counting means includes
If the issue sequence number represented by the bar code read from a printed coupon received from the second server, to count the number of users of the coupon that the issued in response to this issue serial number The auction system according to claim 3, wherein: The user counting means includes
If the issue sequence number described in printed coupon received from the second server, wherein, wherein counting the number of users of the coupon that the issued in response to this issue serial number Item 4. The auction system according to item 3 .

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