JP3372168B2 - Sales floor management system - Google Patents

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a sales floor management system for quantitatively investigating a trend of a customer for each product in a sales floor.

[0002]

2. Description of the Related Art In recent years, POS systems have been introduced not only in large-scale retail stores such as department stores and supermarkets but also in small-scale shops in towns and specialty stores selling products in a specific field.

As is well known, in the POS system,
Each product is attached with a label or tag (price tag) on which a product code that identifies the product is written, and every time the product is sold, the product code attached to this product is read by a scanner at the POS terminal. The product code read by the POS terminal is transmitted to the host device. The host device totalizes the sales amount and the number of sales of each product in the sales totalization file formed within itself.

Therefore, the person in charge of the sales floor or the store can grasp the sales status of each product from the sales amount and the number of sales of each product summarized in this sales totalizing file, so that the quantity of goods in stock that sells well can be increased. Alternatively, it is possible to plan and execute a sales strategy such as reducing the amount of arrival of a product with a small number of sales. Also, the arrangement of each product in the sales floor will be changed.

[0005]

However, even in the method of grasping the purchase situation of each customer and formulating the sales strategy of each product by using each information obtained by the above-mentioned POS system, the following are still to be solved. There was a problem.

[0006] Each piece of information obtained by the POS system is information regarding a product which the customer finally decides to purchase by comparing the products. That is, a large number of products arranged in the sales floor have only binary information indicating whether they are sold or not. However, with the exception of products such as food products that can be painfully picked up by the customer, the customer freely picks up the relevant trial product and considers whether it is good or bad.

[0007] Then, the customer picks up a plurality of similar products, compares them and judges whether they are good or bad, and finally purchases one product. In some cases, no purchase is made. However, the fact that the customer picks up the product means that he / she is interested in the product even if he / she did not purchase this product.

With respect to clothing and the like, it is often the case that customers are allowed to try on each product due to the size and the like. Among such products, the customer picks up a plurality of products displayed on the sales floor and selects one or a plurality of products that the user likes the design, color and the like.
Bring one or more items to the fitting room and try them on. Finally, select a product that suits your size and purchase it. In some cases, the clothes are tried on but not purchased.

In such a case, even if the product was not sold at the end, the product that had been tried on was displayed, but was not touched by the customer at all, that is, it was not considered by the customer. It should be differentiated in the sales strategy compared to the product. For example, a product that has been touched by customers many times and tried on can be determined to be a product that can increase sales with a slight improvement, including the size.

However, in the POS system, there is a concern that a more detailed sales strategy cannot be established because it is not possible to grasp the detailed movements of the customer for each product that did not sell as a result.

[0011] The present invention has been made in view of such circumstances, due to subjecting the transponder (RFID tag) which holds the product information for specifying the corresponding product in each product
Te, can detect that a customer tried on Ri took in hand each product, as well as did not even if tied to sales, it is possible to grasp the trend of customers for each product, following the sale of improvements, and the like of the relevant goods The purpose is to provide a sales floor management system that can provide useful information for strategic planning.

[0012]

In order to solve the above problems, in the sales floor management system according to claim 1, a transponder (wireless) that holds the product information for identifying each of the products displayed on the sales floor is attached. Tag) and a transponder (wireless tag) that is placed near the display position of each product and the transponder (wireless tag) approaches within a specified distance.
A first sensor that detects the product information held by the customer, a customer trend file that cumulatively stores customer trend information regarding the product for each product, and each time the first sensor detects the product information that identifies the product. In addition, the contact number counting means for updating the number of times of contact of the customer with respect to the corresponding product cumulatively stored in the customer trend file, and the clerk information attached to each clerk of the sales floor to identify the clerk
Holding a transponder (wireless tag) and the first sensor
Saleswoman of transponder (wireless tag) attached to the salesclerk
When the information is detected, it is attached to the detected products at the same time.
Contact corresponding to product information of transponder (wireless tag)
An update canceling means for canceling the update of the number of times is provided.

In the sales floor management system according to claim 2 ,
It is attached to each product displayed in the sales floor and identifies the product.
Each transponder (wireless tag) that holds product information and each
Cumulatively stores customer trend information for each product
A customer trend file and a second sensor which is arranged in the vicinity of the fitting room of the product and detects the product information held by the transponder (wireless tag) when the transponder (wireless tag) approaches within a specified distance. Each time the second sensor detects product information that specifies a product, the second sensor is provided with a try-on count totaling unit that updates the number of times the customer tries on the product accumulated and stored in the customer trend file .

According to a third aspect of the present invention, in addition to the sales floor management system of the second aspect, the display position of each product is further provided.
The transponder (wireless tag) is installed in the vicinity and has a specified distance.
If the transponder (wireless tag) is
A first sensor for detecting product information held and a first sensor
Each time the service detects product information that identifies the product,
Number of customer contacts with the product that is cumulatively stored in the file
And a contact number counting means for updating.

According to a fourth aspect of the present invention, the above-mentioned first to third aspects are provided.
In addition to the sales floor management system of 3, the POS terminal that collects the sales information including the sales amount and the number of sales of each product sold in the sales floor in the sales summary file and the sales of each product summarized in the sales summary file It is provided with a sales strategy analysis means for checking the correspondence between the number and the customer trend information of each product accumulated in the customer trend file.

In the sales management system configured as described above, each product is provided with a transponder (radio tag) having product information for specifying the product. Further, the first sensor is arranged near the display position of each product. The first sensor detects the product information held by the transponder (wireless tag) when the transponder (wireless tag) approaches within a specified distance.

When the customer picks up the displayed product, the product approaches the first sensor within a specified distance. Therefore, the transponder (radio tag) attached to the product is the first sensor.
To detect the product information held by this transponder (wireless tag) . Then, the contact frequency of the corresponding product in the customer trend file is updated.

Therefore, even if the customer does not purchase the corresponding product, the fact that the customer picks up the product is registered in the customer trend file. Therefore, even if the product is not sold as a result, statistical information about the product that the customer is interested in can be obtained, so that information useful for planning the next sales strategy such as improvement of the product concerned can be obtained. be able to.

Further, a second sensor having substantially the same function as the first sensor is arranged near the fitting room.
Therefore, even if the customer does not purchase the corresponding product, the fact that the corresponding product has been tried on is registered in the customer trend file.

Therefore, with respect to each unsellable product, it is possible to distinguish between a product that the customer did not look at at all, a product that he / she was interested in, and a product that he / she tried on with a purchase intention.

In addition, a transponder (radio tag) for holding the clerk information for identifying the clerk is attached to each clerk in the sales floor. Then, when the first sensor arranged near the display position of each product detects the clerk information, the number of contacts corresponding to the product information of the transponder (wireless tag) attached to the detected product is updated at the same time. Abort.

That is, although the product that each customer picks up is returned to the original position by the customer, in many cases, for example, in the case of clothing or the like, the product is returned to the original state without being folded and unfolded. is there. In such a case, the clerk later moves the product returned by the customer to the original position or folds the product in the original state. Since the clerk picking up the product is different from the customer picking up the product, when the clerk picks up the product, it is not added to the number of contacts.

Therefore, the customer trend for each product accumulated in the customer trend file can be obtained more accurately. Furthermore, the correspondence between the number of sales of each product in the sales total file of the POS terminal that registers the sales of each product and the customer trend information of each product accumulated in the customer trend file is checked. Therefore, a more detailed sales strategy can be planned for each product.

[0024]

BEST MODE FOR CARRYING OUT THE INVENTION An embodiment of the present invention will be described below with reference to the drawings. FIG. 1 is a plan view of a sales floor where products are sold. This sales floor 1 sells clothing, for example. Office 2
Product shelves 3 and hanging shelves 4 are provided along the wall surface in the sales floor 1 adjacent to. 3 along the other wall
One fitting room 5 is provided. Further, a soccer table 6 is provided in the sales area 1 near the doorway 1a,
A POS terminal 7 is placed on the soccer table 6.

As shown in FIG. 2, the product shelf 3 is provided with a plurality of shelves therein, and a product 13 made of clothing is folded and stored on each shelf. Each product 13
A tag 14 is attached to the. As shown in FIG. 4, a product name 15, a price 16, a product number and a product code 17 indicated by a bar code are written on each tag 14, and a transponder (wireless tag) 18 is attached. ing.

This transponder (wireless tag) 18 is
For example, it is a thin electronic element in which an IC element is embedded, and internally has a memory for storing product information such as a product number (cerial number) that specifies the product 13 and the product information stored in this memory is constantly output by radio waves. The transmitter is embedded.
The reachable range of the radio wave output from the transmitter is a predetermined specified distance R of 20 to 40 cm, for example, as shown in FIG.

Further, as shown in FIG. 2, a rectangular antenna 8a as a first sensor is embedded in the front end of each shelf of the product shelf 3. When each product 13 is correctly stored in each shelf, the transponder (wireless tag) attached to the antenna 8a and the tag 14 of each product 13 is used .
G) The distance to 18 is larger than the specified distance R.

On the other hand, in the hanging shelf 4, as shown in FIG. 3, a plurality of products 1 hung inside a hanger 4a.
3 is stored. The tag 14 shown in FIG. 4 is attached to each product 13. Further, a rectangular antenna 8b as a first sensor is embedded in the front end of the hanging shelf 4. Then, as in the case of the product shelf 3, when each product 13 is properly hung on the hanger 4a, the antenna 8b and the tag 14 of each product 13 are provided.
The distance to the transponder (wireless tag) 18 attached to the is larger than the specified distance R.

Further, in FIG. 1, a rectangular antenna 9 as a second sensor is embedded in the front end of each fitting room 5. In FIG. 1, a transponder (wireless tag) 12 having the same specifications as the transponder (wireless tag) 18 shown in FIG. 4 is attached to each store clerk 10, for example, on a name tag of a chest or the like. The transponder (wireless tag) 12 stores and holds clerk information such as a clerk number for identifying a clerk instead of the product information, and the clerk information is constantly output from the transmitter within a prescribed distance R as a radio wave. . The customer 11 is not provided with the transponder (wireless tag) 12.

The POS terminal 7 reads the bar-coded product number and the product code 17 of the tag 14 attached to the sold product 13 with the scanner 7a and executes the sales registration process for the sold product 13.

The antennas 8a, 8b and 9 and the POS terminal 7 attached to the front ends of the product shelves 3, the hanging shelves 4 and the fitting room 5 in the sales floor are connected to the information processing apparatus arranged in the office room 2. ing.

FIG. 5 is a block diagram showing a schematic configuration of a sales floor management system. Radio waves received by the antennas 8a, 8b, 9 attached to the front ends of the product shelf 3, the hanging shelf 4, and the fitting room 5 are received by the respective receiving units 19a, 19b, 19c as product information (product number) or clerk information (clerk number). ) And is sent to the customer trend totaling unit 20.

It should be noted that each of the receiving sections 19a to 19c is set to 1 for a period in which the antennas 8a, 8b and 9 continuously detect the same product information (product number) and the same store clerk information (store staff number).
Judge that it has been detected only once. That is, when the customer 11 picks up each of the products 13 hung on the shelves or hangers at the positions of the product shelves 3 and the hanging shelves 4 and returns them, the product information (product number) is detected once. And one-time clerk information (clerk number)
When it is determined to be detected, the detected product information (product number) and store clerk information (store clerk number) are sent to the customer trend totaling unit 20.

On the other hand, sales information including the product number, product code 17, and sales amount of each sales product registered for sale at the POS terminal 7 is sent to the sales totalizing unit 21. Customer trend counting section 2
0 and each totaling result of the sales totaling unit 21 are sent to the sales analyzing unit 22. The sales analysis unit 22 analyzes the correspondence between the customer trend totalization result and the sales totalization information transmitted from the respective totalization units 20 and 21, and outputs the analysis result to the display unit 23 for display.

The customer trend totaling section 20 is composed of a kind of information processing device, and has a customer trend file 24 shown in FIG. 6 formed therein. In this customer trend file 24, for example, for each 4-digit product number (cerial number) attached to each individual product 13 sold at the sales floor, for example, a 13-digit product code to which the product belongs, and a product 13 is the number of contact times Na, which is the number of times the customer picked up the product, Nb is the number of fittings, which is the number of times the customer tried on the product 13, the sales flag indicating that the product 13 was sold to the customer, and the product 13 was returned. A return flag indicating that the item has been returned is provided.

Then, the customer trend totaling unit 20 has the receiving units 9
When the product information or the clerk information is input from a to 9c, the number of contact times Na for each product 13 according to the flowchart of FIG.
And the totaling process of the number Nb of trial fittings is executed.

In P (program step) 1 of the flow chart, when the product information or the store clerk information is input from each of the receiving units 9a to 9c, the transponder (radio tag) 14, 12 attached to the product 13 or the store clerk 10 is input. Are antennas 8a, 8b,
The antennas 8a, 8b, and 9 detected at P2 are specified because the antennas 9 and 9 have come within the specified distance R.

At P2, the antennas 8a. In the case of 8b, the customer 11 or the clerk 10 uses the shelves 3,
It is determined that the product 13 of 4 has been picked up. When the type of information detected in P3 is not the salesclerk information (salesclerk number) but the product information (product number), the process proceeds to P4 and indicates that the salesclerk 10 is currently organizing the corresponding product 13 Confirm that the flag is cleared to 0 (P
4). When the above confirmation processing is completed, the process proceeds to P5, and 1 is added to the contact frequency Na of the detected product information (product number) in the customer trend file 24 (Na = Na + 1). And P
Return to 1 and wait for the next transponder to be detected.

When the type of information detected in P3 is the clerk information (clerk number), the process proceeds to P6 and the current clerk 10
Sets a rearrangement flag indicating that rearranging work is being performed on the corresponding product 13 to 1, and then returns to P1.

When the rearrangement flag is set to 1 in P4, the product information (product number) detected this time
It is determined that the clerk 10 has picked up the product 13 corresponding to No. 1 in order to organize the shelves, and the contact count Na corresponding to the product information (product number) detected this time is not updated and the rearrangement flag is cleared to 0. (P7) and returns to P1.

When the store clerk 10 arranges the products 13 on the shelves, the store clerk information (store clerk number) is always detected first.
After that, the product information (product number) attached to the product 13 is detected.

When the antenna detected in P8 is the antenna 9 in the fitting room 5, the product number of the detected product 13 is determined in P9. Then, 1 is added to the number of try-on times Nb of the detected product information (product number) in the customer trend file 24 (N
b = Nb + 1). Then, the process returns to P1 and waits until the next transponder (wireless tag) is detected.

As described above, the customer trend totaling section 20 is
For each individual product 13 displayed in, the number of contacts Na that the customer picked up the product 13 and the number of try-on Nb are collected in the customer trend file 24.

The customer trend totaling unit 20 determines that the number of contacts N
a, When the number of try-on times Mb is increased, each increase information is sent to the sales totalizing section 21 together with the product code of the corresponding product number. On the other hand, in the sales totaling section 21, a sales totaling file 25 shown in FIG. 7 is formed. In this sales total file 25, for example, for each 13-digit product code to which each individual product 13 sold at the sales floor belongs, the sales number N and sales amount of the corresponding product. The number of stocks, the total number of contacts Naa, and the total number of trial fittings Nbb are stored.

Then, the sales totalizing section 21 uses the POS terminal 7
The sales number N of the product code of the corresponding product included in the sales information of the sales product input from is updated, the sales amount is updated with the sales amount included in the sales information, and the inventory number is reduced and updated. Further, when the sales totaling unit 21 receives the increase information of the contact frequency Na or the trial fitting number Mb from the customer trend totaling unit 20, the sales totalizing unit 21 updates the total contact frequency Naa or the total trial number Nbb corresponding to the corresponding product code.

Further, the sales totalizing unit 21 is configured to use the POS terminal 7
The product number of the sales product included in the sales information input from is sent to the customer trend totaling unit 20. When the sales information received from the POS terminal 7 is a return product registration, the sales totalization file 25 is totaled, and the product number of the corresponding returned product is sent to the customer trend totaling unit 20 together with the returned product information.

The customer trend totaling unit 20 is a sales totalizing unit 21.
The sales flag of the corresponding product number in the customer trend file 24 is set to 1 based on the sales information which specifies the product number received from the customer. In the case of return information, the return flag is set to 1.

The sales analysis unit 22 uses the customer trend total file 2
4 and the number of sales N and the total number of contacts Naa or the total number of trial fittings Mbb, and the number of contacts Na or the number of trial fittings Mb of each individual product 13 The result of comparison and comparison is output to the output unit 23 such as a display.

In the sales floor management system configured as described above, each individual product 13 is stored in the customer trend file 24.
For each time, the number of contacts Na picked up by the customer and the number of try-on Nb tried by the customer are totaled. In addition, in the sales total file 25, for each product code classified into the same product,
Sales information such as the sales number N, the total number of contacts Naa and the total number of try-on times Nbb are totaled.

Then, the sales analysis unit 22 can check the following items, for example. (1) The number of sales N and the total number of contacts Naa for each product code indicating the same product classification, which is totalized in the sales totalization file 25
Ratio Ra (= Naa / N), number of sales N and total number of try-on N
A ratio Rb (= Nbb / N) with bb is obtained and displayed.

Ratio R of the sales number N and the total contact number Naa
If a (= Naa / N) is small, it is determined that there are many customers 11 who have picked up the corresponding product 13 and decided to immediately purchase it. On the contrary, when the ratio Ra (= Naa / N) is large, it is determined that there are many customers 11 who are lost including other products 13 before it is determined that the product 13 is finally purchased.

Further, when the ratio Rb (= Nbb / N) between the number of sales N and the total number of trial fitting Nbb (= Nbb / N) is small, it is determined that only the displayed size is large and that many customers have purchased. If the ratio Rb (= Nbb / N) is large, it is determined that the size display of the corresponding product is inappropriate, or that there are many products of sizes that do not fit the customer.

(2) Totaled in the customer trend file 24,
The sales flag in the individual product 13 for each product number is set to 1, that is, the number of contacts Na and the number of fitting N before sales.
Examine b. In addition, the number of contacts N when the sales flag remains 0
a, Check the number Nb of fittings.

Then, it is judged that there are many customers who do not like the size and the fine parts of the product 13 when the product 13 is finally sold but has a large number of contact Na until the product is sold and a large number of try-on Nb.

Further, for a long period of time, a product 1 in which the sales flag remains 0 and the number of contacts Na and the number of fittings Nb are large 1
3, the customer 11 has a good overall feel to the corresponding product 13, but does not like the thin portion including the size when picked up or tried on, so the corresponding product 13 will be finely modified from the next time. Adopt a sales strategy.

For a long period of time, the product 13 with the sales flag remaining 0 and the contact number Na and the try-on number Nb being very small has a bad feeling in the design of the corresponding product 13 and the like. Since it is a product that is not sold, the purchase of this product 13 is stopped from the next time and a new product is searched for.

In this way, the trend of the customer 11 with respect to each individual product 13 displayed on the sales floor can be grasped quantitatively,
Information useful for planning the next sales strategy such as improvement of the corresponding product 13 can be obtained.

Further, for each individual product 13, not only the number of contacts Na picked up by the customer, but also the number of trial fittings Nb is individually tabulated, so that the trend of the customer can be grasped more accurately. Furthermore, when the store clerk 10 arranges the goods 13 returned to the shelves 3 and 4 by the customer 11 or arranges them neatly, the contact count Na is not updated. The trend of 11 can be grasped more accurately.

Furthermore, the sales number N of each product in the sales totaling file 25 obtained at the POS terminal 7 and the customer trend file 24
Correspondence with the customer trend information of each product 13 accumulated in is investigated. Therefore, a more detailed sales strategy can be planned for each product 13.

The present invention is not limited to the above embodiment. In the embodiment, each antenna 8
Although a, 8b and 9 are attached to the front ends of the product shelf 3, the hanging shelf 4 and the fitting room 5, they may be attached to, for example, the ceiling in the vicinity.

Further, the transponders (radio tags) 14 and 12 attached to each product 13 and each store clerk 10 output their own product information and store clerk information by radio waves, and the antennas 8a, 8b and 9 are provided.
I tried to receive it by transponder (wireless tag)
By transmitting infrared light optically modulated with product information, and using the antenna serving as a sensor as an infrared light receiving device to receive the infrared light, the transponder (wireless tag) 18 is attached. The movement of the sold product 13 may be detected.

Further, each product 13 on the hanging rack 4
The transponder (wireless tag) 18 attached to the product 13
It is also possible to attach it to the hanger 4a for hanging. Further, not only a method of adding when the antenna and the transponder (RFID tag) is closer defined distance R, by disposing the antenna in the vicinity of the pre-product, transponder <br/> Da (wireless tag) A method of adding when the distance is more than the specified distance R is also possible.

[0063]

As described above, in the sales floor management system of the present invention, each product is provided with a transponder (wireless tag) that holds product information specifying the product, and the transponder (wireless tag) is moved. Is being detected.
Therefore, it can detect that the customer picked up each product,
Even if it does not lead to sales, it is possible to grasp the trend of customers for each product and provide information useful for planning the next sales strategy such as improvement of the product.

Further, by comparing and contrasting the movement of each customer with respect to each of the above-mentioned products and the sales information obtained by the POS terminal, more useful information on the sales strategy can be obtained.

[Brief description of drawings]

FIG. 1 is a plan view showing a sales floor to which a sales floor management system according to an embodiment of the present invention is applied.

FIG. 2 is a perspective view showing product shelves arranged in the sales floor.

FIG. 3 is a perspective view showing a hanging shelf arranged in the sales floor.

FIG. 4 is a diagram showing tags attached to products displayed in the sales floor.

FIG. 5 is a block diagram showing a schematic configuration of the sales floor management system.

FIG. 6 is a diagram showing a customer trend file formed in the customer trend counting section of the sales floor management system.

FIG. 7 is a diagram showing a sales totalization file formed in the sales totalization section of the sales floor management system.

FIG. 8 is a flow chart showing the operation of a customer trend totaling unit of the sales floor management system.

[Explanation of symbols]

1 ... Sales floor 3 ... Merchandise shelf 4 ... Hanging shelf 5 ... Fitting room 7 ... POS terminals 8a, 8b, 9 ... Antenna 10 ... Salesclerk 11 ... Customer 12, 18 ... Transponder (wireless tag) 13 ... Merchandise 14 ... Tag 20 ... Customer trend counting unit 21 ... Sales counting unit 22 ... Sales analysis unit 24 ... Customer trend file 25 ... Sales counting file

Claims (4)

(57) [Claims] 1. A transponder (wireless tag) attached to each product displayed on a sales floor and holding product information for identifying the product, and a transponder (wireless tag) disposed near the display position of each product. ) Approaches within a specified distance, the first sensor detects the product information held by the corresponding transponder (wireless tag); and a customer trend file that cumulatively stores customer trend information regarding the corresponding product for each of the products. Each time the first sensor detects product information specifying a product, a contact number counting means for updating the number of contact of the customer with respect to the product accumulated and stored in the customer trend file, and a salesclerk attached to each salesclerk. Holds clerk information that identifies the clerk
Transponder (wireless tag) and a transponder to which the first sensor is attached to the clerk
When the staff information of (wireless tag) is detected, it is detected at the same time.
Of the transponder (wireless tag) attached to the specified product
Cancel the update of the contact count corresponding to the information.
Sales floor management system with means . [Claim 2] Attached to each product displayed on the sales floor and applicable
A transponder that holds product information that identifies the product (no
Line tags) and accumulate customer trend information for each product for each product
A customer trend file to be stored, and a second sensor that is arranged in the vicinity of the fitting room for the product and that detects the product information held by the transponder (wireless tag) when the transponder (wireless tag) approaches within a specified distance. , Bei each for detecting the product information, and a fitting number tabulation means for updating the fitting number of customers for the corresponding products that are accumulatively stored in the customer trend file the second sensor to identify the product
The sales floor management system. 3. Arranged in the vicinity of the display position of each product,
The transponder (wireless tag) approaches within a specified distance
Then, the product information held by the corresponding transponder (wireless tag)
A first sensor for detecting information, and the first sensor for detecting product information specifying a product
Each time, the corresponding products stored cumulatively in the customer trend file
Equipped with contact number counting means for updating the number of contact with customers
The sales floor management system according to claim 2 . 4. A POS terminal for collecting sales information including sales amount and number of sales of each product sold in the sales floor in a sales totalization file, and the number of sales of each product totaled in the sales totalization file and the customer The sales floor management system according to any one of claims 1 to 3, further comprising: a sales strategy analysis unit that checks a correspondence with customer trend information of each product accumulated in the trend file.