JP3225033U - Package of absorbent article - Google Patents

Abstract

Provided is a package of an absorbent article that can convey a function of the absorbent article to a user while suppressing intuitive association of a body state. A package for an absorbent article (1) has a plurality of absorbent articles (20) and a package (10) for accommodating the plurality of absorbent articles. The package includes a black-tone image (61) composed of a black-tone color, a concept image (62) illustrating the function of the absorbent article, and a skin-surface image illustrating the skin-contacting surface of the absorbent article in contact with the skin. Is provided. A plurality of images are provided on the first surface (11) of the package, and a first black-tone image (611) and a concept image are defined as an image having the largest area and an image having the second largest area among the plurality of images. A first concept image (621) is provided. The skin surface image is provided on a surface other than the first surface of the package. [Selection diagram] Fig. 1

Description

  The present invention relates to a package of absorbent articles in which a plurality of absorbent articles are contained in a package.

  Patent Literature 1 discloses a package of an absorbent article in which a plurality of absorbent articles are housed in a package. The package of the absorbent article of Patent Literature 1 contains an individual package in which the absorbent article is individually packaged with a packaging sheet in a package. A design that can be selected by the user is provided on the outer surface of the individual package. On the outer surface of the package, a display that can be recognized by a user and a transparent window that allows the inside of the package to be visually recognized are provided. The display of the package and the design of the individual package are related. The design of the individual package is configured to be visible through the transparent window of the package. According to the package of the absorbent article of Patent Literature 1, the user can visually recognize the design applied to the individual package through the window.

JP 2011-136724 A

  Patent Literature 1 discloses that since the display of a package and the design of an individual package are related, an emotional effect due to taste is given to the user, and the user feels depressed before using the absorbent article. Is described. However, in general, the display of the package and the design of the individual package are often cute colors such as pink and red, and cute designs such as a heart. For this reason, some users cannot intuitively associate the state of the body such as menstruation based on the display of the package and the design of the individual package, and cannot sufficiently dispel the depressed feeling.

  In general, the package of the absorbent article is provided with a display relating to the function of the absorbent article such as daytime or nighttime. However, the display related to the function of the absorbent article is intuitively associated with the state of the body such as the physiology, and the depressed feeling may not be dispelled. In view of such a problem, it is conceivable to provide a package that does not have a display related to the function of the absorbent article. However, according to the package having no display related to the function, it is difficult for the user to determine the type. In particular, there are various types of absorbent articles, and the user appropriately selects them according to the state of the body. Therefore, it is required to convey the function of the absorbent article to the user.

  Therefore, it is possible to provide a package of an absorbent article that can convey a function of the absorbent article to a user while suppressing intuitive association of a body state.

  A package of an absorbent article according to one aspect is a package of an absorbent article including a plurality of absorbent articles and a package for accommodating the plurality of absorbent articles. The package is a hexahedron having a first surface to a sixth surface, and is in contact with a black-tone image including a black-tone color, a concept image illustrating the function of the absorbent article, and a skin of the absorbent article. A skin surface image illustrating the skin contact surface is provided. The first surface of the package is a surface having the largest area among the first to sixth surfaces. The package has a first direction extending in the up-down direction and a second direction extending in the left-right direction with the first surface arranged in a front view. A first lower side located on the lower side in the first direction and extending in the second direction; a first upper side located on an upper side in the first direction and extending in the second direction; It is a rectangular surface surrounded by a pair of first sides extending in the second direction. A plurality of images are provided on the first surface, and among the plurality of images, a first black base tone image as the black base tone image and the concept image as an image having the largest area and an image having the second largest area. As the first concept image. The skin surface image is provided on a surface other than the first surface of the package.

  A package of an absorbent article according to another aspect is a package of an absorbent article having a plurality of absorbent articles and a package containing the plurality of absorbent articles. The package is a hexahedron having a first surface to a sixth surface, and is in contact with a black-tone image including a black-tone color, a concept image illustrating the function of the absorbent article, and a skin of the absorbent article. A skin surface image illustrating the skin contact surface is provided. The first surface of the package is a surface having the largest area among the first to sixth surfaces. The package has a first direction extending in the up-down direction and a second direction extending in the left-right direction with the first surface arranged in a front view. A first lower side located on the lower side in the first direction and extending in the second direction; a first upper side located on an upper side in the first direction and extending in the second direction; It is a rectangular surface surrounded by a pair of first sides extending in the second direction. A plurality of images are provided on the first surface, and among the plurality of images, a first black base tone image as the black base tone image and the concept image as an image having the largest area and an image having the second largest area. As the first concept image. One of the first black base tone image and the first concept image is provided in a region extending downward from the first upper side. The other of the first black base tone image and the first concept image is provided in a region extending upward from the first lower side. The boundary is a straight line extending in the second direction.

Drawing 1 is a perspective view seen from the front side of a package of an absorptive article concerning an embodiment. Drawing 2 is a perspective view seen from the back side of a package of an absorptive article concerning an embodiment. FIG. 3 is a front view of the package of the absorbent article.

(1) Outline of Embodiment At least the following matters will be apparent from the description of the present specification and the accompanying drawings.
A package of an absorbent article according to one aspect is a package of an absorbent article including a plurality of absorbent articles and a package for accommodating the plurality of absorbent articles. The package is a hexahedron having a first surface to a sixth surface, and is in contact with a black-based image formed of a black-based color, a concept image illustrating the function of the absorbent article, and a skin of the absorbent article. A skin surface image illustrating the skin contact surface is provided. The first surface of the package is a surface having the largest area among the first to sixth surfaces. The package has a first direction extending in the up-down direction and a second direction extending in the left-right direction with the first surface arranged in a front view. A first lower side located on the lower side in the first direction and extending in the second direction; a first upper side located on an upper side in the first direction and extending in the second direction; It is a rectangular surface surrounded by a pair of first sides extending in the second direction. A plurality of images are provided on the first surface, and among the plurality of images, a first black base tone image as the black base tone image and the concept image as an image having the largest area and an image having the second largest area. As the first concept image. The skin surface image is provided on a surface other than the first surface of the package. Since the color of the black tone can give a solid feeling generally, the user can easily obtain a sense of security and a sense of quality with respect to the absorbent article. The concept image illustrates the function of the absorbent article, and it is difficult to intuitively associate the state of the body such as physiology as compared with a configuration in which the function of the absorbent article is indicated by characters or the like. Since the skin surface image is provided on a surface other than the first surface and is not provided on the first surface, when the user visually recognizes the first surface, the user is more likely to intuitively associate the state of the body such as menstruation. Can be suppressed. Therefore, it is possible to convey the function of the absorbent article to the user while suppressing intuitive association of the state of the body.

  According to a preferred aspect, one of the first black base tone image and the first concept image is provided in an area extending downward from the first upper side, and the first black base tone image and the first concept image The other may be provided in a region extending upward from the first lower side, and the boundary may be a straight line extending in the second direction. According to this aspect, both the first black base tone image and the first concept image are sandwiched between the sides extending in the second direction, and the upper and lower sides of the region are easily conspicuous. Each region becomes more conspicuous as compared with a configuration in which the division of the region is not clear. Therefore, the user can more easily grasp both the first black base tone image and the first concept image.

  A package of an absorbent article according to another aspect is a package of an absorbent article having a plurality of absorbent articles and a package containing the plurality of absorbent articles. The package is a hexahedron having a first surface to a sixth surface, and is in contact with a black-tone image including a black-tone color, a concept image illustrating the function of the absorbent article, and a skin of the absorbent article. A skin surface image illustrating the skin contact surface is provided. The first surface of the package is a surface having the largest area among the first to sixth surfaces. The package has a first direction extending in the up-down direction and a second direction extending in the left-right direction with the first surface arranged in a front view. A first lower side located on the lower side in the first direction and extending in the second direction; a first upper side located on an upper side in the first direction and extending in the second direction; It is a rectangular surface surrounded by a pair of first sides extending in the second direction. A plurality of images are provided on the first surface, and among the plurality of images, a first black base tone image as the black base tone image and the concept image as an image having the largest area and an image having the second largest area. As the first concept image. One of the first black base tone image and the first concept image is provided in a region extending downward from the first upper side. The other of the first black base tone image and the first concept image is provided in a region extending upward from the first lower side. The boundary is a straight line extending in the second direction. According to this aspect, the function of the absorbent article can be transmitted to the user while suppressing intuitive association of the state of the body.

  According to a preferred aspect, the length of the first black base tone image in the first direction and the length of the first concept image in the first direction are the total length of the first surface in the first direction. May be 40% or more. According to this aspect, the area occupied by the first black base tone image and the first concept image can be easily secured, the user's attention can be attracted, and both the first black base tone image and the first concept image can be made to stand out. Can be.

  According to a preferred aspect, in the absorbent article, the first black base image and the first concept image are adjacent to each other, and a boundary between the first black base image and the first concept image is the second base image. The first surface may extend over the entire area of the first surface in one of the first direction and the second direction. According to this aspect, each of the first black base tone image and the first concept image is arranged over the entire area in any direction on the first surface. The first black base tone image and the first concept image are easily conspicuous, and the user can grasp both the first black base tone image and the first concept image.

  According to a preferred aspect, the package has a second surface adjacent to the first upper side and positioned above the first surface in a state where the first surface is arranged in a front view. At least one of the first concept images may be arranged across the first surface and the second surface. In a state where the package is displayed on a product shelf or the like, the user can visually recognize not only the first surface but also the second surface constituting the upper surface. Since one of the first black tone image and the first concept image straddles the first surface and the second surface, the user can more easily grasp the one image.

  According to a preferred aspect, the first concept image may be provided above a center of the first surface in the first direction. In a state where the package is displayed on the product shelf or the like, the visibility of the first lower side may be impaired by a fence or a price tag for preventing the product from falling on the display shelf. Since the first concept image is provided on the upper side, the visibility of the first concept image can be ensured even when the first concept image is displayed on the product shelf.

  According to a preferred embodiment, the black base tone image may be provided on each of the first to sixth surfaces. By providing a black tone image on the entire surface of the package, the user can easily obtain a sense of security and a sense of quality.

  According to a preferred aspect, the concept image may indicate any of a material of the absorbent article and a use state of a user who uses the absorbent article as a function of the absorbent article. By showing materials such as cotton, shea butter, and olive oil, the functions of the absorbent article can be shown to the user. In addition, by showing the state of use of the user using the absorbent article, it is possible to show the user the appropriate use state and product concept of the absorbent article.

  According to a preferred aspect, a part of the concept image may be provided with the black-based color. According to this aspect, even if the user's attention is drawn to the concept image, a profound feeling can be provided by the concept image, and the user can be given a sense of security. In addition, since the concept image is also given a black tone color, a sense of unity between the black tone image and the concept image can be obtained, and the user can easily recognize both the black tone image and the concept image.

  According to a preferred aspect, the package has a third surface adjacent to a first side edge extending in a first direction of the first surface in a state where the first surface is arranged in a front view. The image may include a third black key image arranged on the third surface, and the concept image may include a third concept image arranged on the third surface. According to this aspect, since both the black base tone image and the concept image are arranged on the first surface and the third surface, the user can more easily grasp both images.

  According to a preferred aspect, a sheet constituting the package has a first layer, a second layer laminated on the first layer, and disposed on an outer surface of the package, and Is provided with the black base tone image, the concept image, and the skin surface image, and the second layer may be a transparent or translucent film. Since the second layer is disposed on the outer surface side of the first layer on which the image is provided, the second layer can protect the image of the first layer. In the course of distribution and use, fine scratches and wrinkles may be formed on the outer surface of the package. At this time, scratches and wrinkles are easily formed from the second layer side, and are not easily formed on the first layer. By protecting the first layer on which the image is provided with the second layer, the image can be protected and the visibility of the image can be maintained even if the package has a scratch or wrinkles. . Therefore, while providing a sense of security and a sense of quality to the absorbent article with the black base tone image, the concept image suppresses intuitive association of the state of the body, and continues to convey the function of the absorbent article to the user. be able to.

(2) Configuration of Package of Absorbent Article Hereinafter, a package of an absorbent article according to the embodiment will be described with reference to the drawings. In the following description of the drawings, the same or similar parts are denoted by the same or similar reference numerals. However, it should be noted that the drawings are schematic and ratios of dimensions are different from actual ones. Therefore, specific dimensions and the like should be determined in consideration of the following description. In addition, parts having different dimensional relationships and ratios between drawings may be included.

  1 and 2 are perspective views of a package 1 of an absorbent article according to the first embodiment. FIG. 1 is a perspective view as viewed from above, and FIG. 2 is a perspective view as viewed from below. FIG. 3 is a top view of the package of the absorbent article. A package 1 of an absorbent article (hereinafter, referred to as a package 1) includes an absorbent article 20 and a package 10 that packages the plurality of absorbent articles 20. A plurality of absorbent articles 20 are stored in the space in the package 10. Examples of the absorbent article 20 include a disposable diaper, a sanitary napkin, an incontinence pad, and a panty liner. The absorbent article 20 may be laminated in the package 10 in the thickness direction of the absorbent article 20. The front surface of the package 10 may constitute the outer surface of the package 1, and the back surface of the package 10 may constitute the inner surface of the package 1, and may contact the absorbent article 20. The package 10 is made of a resin film and may be formed in a rectangular shape. The package 10 is a hexahedron having a first surface 11 to a sixth surface 16 in a state of being formed in a rectangular shape. The first surface 11 to the sixth surface 16 are rectangular surfaces.

  The package 1 has a first surface 11 and a fourth surface 14 facing each other, a second surface 12 and a fifth surface 15 facing each other, and a third surface 13 and a sixth surface 16 facing each other. The first surface 11 of the package is a surface having the largest area among the first surface 11 to the sixth surface 16. The 1st surface 11 is arrange | positioned toward the front side in the state which the package 1 was displayed at the store etc. at the time of distribution, and comprises a front surface. The fourth surface 14 facing the first surface 11 is also the surface having the largest area among the first surface 11 to the sixth surface 16 like the first surface 11. That is, each of the first surface 11 and the fourth surface 14 has the largest area among the first surface 11 to the sixth surface 16. The fourth surface 14 is arranged rearward in a state where the first surface 11 is arranged in a front view (a state shown in FIG. 3), and forms a back surface. The second surface 12 is arranged facing upward with the first surface 11 arranged in a front view, and forms an upper surface. The fifth surface 15 is arranged facing downward with the first surface 11 arranged in a front view, and forms a bottom surface. The third surface 13 is arranged rightward with the first surface 11 arranged in a front view, and forms a right side surface. The fourth surface 14 is arranged to the left with the first surface 11 arranged in a front view, and forms a left side surface.

  The package 10 has a first direction D1 extending in the up-down direction (vertical direction), a second direction D2 extending in the left-right direction (lateral direction), and a third direction extending in the depth direction with the first surface 11 arranged in a front view. Direction D3. The first surface 11 and the fourth surface 14 are surfaces extending in the first direction D1 and the second direction D2, and the second surface 12 and the fifth surface 15 are surfaces extending in the second direction D2 and the third direction D3. The third surface 13 and the sixth surface 16 are surfaces extending in the first direction D1 and the third direction D3. As shown in FIG. 3, the first surface 11 is located below the first direction D1 and extends in the second direction D2, and is located above the first direction D1 in the second direction D2. And a pair of first side edges 113 extending in the second direction D2. The second surface 12 is adjacent to the first upper side 111, the fifth surface 15 is adjacent to the first lower side 112, and the third surface 13 and the sixth surface 16 are adjacent to the first side 113.

  The package 10 according to the present embodiment is provided with a plurality of images. The image is formed by printing a sheet constituting the package. The image includes at least a black base tone image 61 composed of a black base color, a concept image 62 illustrating the function of the absorbent article, and a skin surface image 63 illustrating a skin contact surface that comes into contact with the skin of the absorbent article. The image may further include a name image 64 indicating a name of the product, a brand name of the product, or the like, and an explanatory image 65 indicating the function of the product in characters. In the present embodiment, an image has at least one of a photograph, a picture, a design, a mark, a symbol, a character, and a color. In other words, the part with only the color also constitutes the image. In addition, each image does not have to be configured to be completely separated, and another image may be arranged in one image.

  The black base tone image 61 composed of the black base tone is a portion with the black base tone. The black base color may be a color having a ΔL with respect to the white reference plate of 60.0 or more. A white reference plate (L96.76 a + 0.44 b + 2.17) was used as a reference color when measuring colors. As a measuring instrument, for example, CR-300 manufactured by Konica Minolta can be used, and as a light source of the measuring instrument, a C light source (standard of International Commission on Illumination (CIE)) can be used. The diameter of the measuring window of the measuring instrument is 40 mm. Here, L is a value that indicates brightness, and a and b are chromaticity plane coordinates. In other rules, the black tone color of the black tone image 61 is relatively dark, such as black or dark blue, and it is easy to give the user a solid feeling.

  The concept image 62 is a portion where the function of the absorbent article 20 is illustrated, not with characters. More specifically, the concept image 62 is a portion indicating the function of the absorbent article 20 by at least one of a photograph, a picture, a design, a mark, and a symbol. In addition, the part which indicated the function of the absorbent article 20 by the character comprises an explanatory image. The functions of the absorbent article 20 include the material of the absorbent article 20 (cotton, shea butter, olive oil, etc.) and the use state (wearing state, wearing operation state) of the user using the absorbent article 20. . By showing the material such as cotton, shea butter, and olive oil by the concept image 62, the function of the absorbent article 20 can be shown to the user. In addition, by showing the use state of the user using the absorbent article 20 by the concept image 62, it is possible to show the user the appropriate use state and the product concept of the absorbent article 20. In addition, the functions of the absorbent article 20 include the use of the absorbent article 20 (sanitary napkin, urine absorbing pad, woven sheet), use timing (day use, night use, day with many menstrual blood, etc.), suitable use It may include features of form (suitable for sports, suitable for bedtime, etc.) and relate to information that helps a user to select an absorbent article.

The skin surface image 63 is an image illustrating a skin contact surface that contacts the skin of the absorbent article 20. The skin surface image 63 may be an image showing only the skin contact surface of the absorbent article 20, or may be an image showing the entire absorbent article 20 including the skin contact surface. In addition, the skin surface image 63 shows the structure and shape in the skin contact surface. An image showing only the outer shape of the skin contact surface and not showing a specific structure or the like in the skin contact surface does not constitute the skin image 63 but constitutes the concept image 62. For example, an image 622 in which only the outer shape of the absorbent article shown in FIG.

  As shown in FIGS. 1 and 3, a plurality of images are provided on the first surface 11. As the image having the largest area and the image having the second largest area among the plurality of images on the first surface 11, a first black key image 611 as the black key image 61 and a first concept image 621 as the concept image 62 are provided. Have been. Note that the largest image may be the first black base tone image 611, or the largest image may be the first concept image 621. When a plurality of concept images are provided on the first surface 11 and the images are separated from each other, the plurality of concept images constitute separate images. In the case of separate concept images, the area of each concept image is calculated, and the areas are compared. On the other hand, when a plurality of concept images are provided on the first surface 11 and the images are not separated from each other, one image is configured by combining the plurality of concept images. The same applies to the case where a plurality of black base tone images 61 are provided. The plurality of images of the first surface 11 in the present embodiment include a first black base tone image 611, a first concept image 621, a second concept image 622, a first name image 641, a second name image 642, and a first description. It may have an image 651.

  The first black base tone image 611 is an image having the largest area on the first surface 11, and is provided in a region extending upward from the first lower side 112. The first black base tone image 611 is a portion excluding the first name image 641 and the first description image 651 in the region from the first lower side 112 to the boundary B with the first concept image 621. The first concept image 621 is an image having the second largest area on the first surface 11, and is provided in a region extending downward from the first upper side 111. The first concept image 621 is a portion excluding the second concept image 622, the second name image 642, and the first explanatory image 651 in an area from the first upper side 111 to the boundary B with the first black key image 611. It is. The second concept image 622 includes an image in which only the outer shape of the absorbent article 20 is surrounded by a line, and a frame surrounding the image. The second concept image 622 is provided in a region extending downward from the first upper side 111. The length of the second direction D1 of the second concept image 622 is shorter than the length of the first direction D1 of the first concept image 621, and the length of the second direction D2 of the second concept image 622 is the second concept image. 622 is shorter than the length in the second direction D2. The first concept image 621 shows a suitable use form of the absorbent article 20 and a use state of the user. More specifically, the first concept image 621 shows a state in which the user wearing the absorbent article is running. This indicates that the object to be used is a woman, and that the absorbent article is suitable for exercise such as running in a used state. The first name image 641 is an image in which the name of the product of the absorbent article 20 is indicated by characters, and is arranged in the first black base tone image 611. The second name image 642 is an image in which the brand name of the absorbent article 20 is indicated by characters, and is arranged in the first concept image 621. The first explanation image 651 is an image in which the function of the product is indicated by characters, and is arranged over the first black key image 611 and the first concept image 621.

  The black tone image 61 is a black tone color, and it is difficult to intuitively associate the state of the body such as the physiology with that of the conventional general pink or red color. In addition, since the color of the black base tone can generally give a solid feeling, the user can easily obtain a sense of security and a sense of quality with respect to the absorbent article 20. On the other hand, depending on the profound feeling of the black-based color, some users may get a depressed mood, associating the image with a drop from the dark color of the black-based tone. However, the first surface 11 is provided with the first black tone image 611 and the first concept image 621. The first concept image 621 reminds the user of an image different from the color of the black tone. You can dispel the mood. One of the first black base tone image 611 and the first concept image 621 is an image having the largest area among a plurality of images provided on the first surface 11, and the other is an image having the second largest area. Since the area covered by the first surface 11 is large, the user can grasp both the first black keynote image 611 and the first concept image 621. The concept image 62 illustrates the function of the absorbent article 20, and it is difficult to intuitively associate the state of the body, such as menstruation, as compared with a configuration in which the function of the absorbent article 20 is indicated by characters or the like. Therefore, the function of the absorbent article 20 can be transmitted to the user while suppressing intuitive association of the state of the body.

  The skin image 63 is provided on a surface other than the first surface 11, and is provided on the fourth surface 14 in the present embodiment. A skin surface image 63 illustrating a skin contact surface that contacts the skin of the absorbent article 20 is often provided in a package of the absorbent article in order to show the structure and performance of the absorbent article. However, the skin contact surface indicated by the skin surface image 63 is a surface visually recognized by the user during use, and the user is easily intuitively associated with a physical state such as menstruation. The skin surface image 63 is provided other than on the first surface 11, and is not provided on the first surface 11. Therefore, when the user visually recognizes the first surface 11, it is possible to further suppress intuitive association of a physical state such as menstruation. Therefore, it is possible to convey the function of the absorbent article to the user while suppressing intuitive association of the state of the body.

  One of the first black base tone image 611 and the first concept image 621 is provided in an area extending downward from the first upper side 111, and the other of the first black base tone image 611 and the first concept image 621 is connected to the first lower side 112 May be provided in a region extending upward from the upper side. The boundary B between the first black key image 611 and the first concept image 621 may be a straight line extending in the second direction D2. In this embodiment, the first black key image 611 is sandwiched between the first upper side 111 and the boundary B. The first concept image 621 is provided in a region sandwiched between the first lower side 112 and the boundary B. Since both the first black base tone image 611 and the first concept image 621 are sandwiched between the sides extending in the second direction D2, the upper and lower sides of the region are easily conspicuous. Each region becomes more conspicuous as compared with a configuration in which the division of the region is not clear. Therefore, the user can more easily grasp both the first black base tone image 611 and the first concept image 621.

  A boundary B between the first black base tone image 611 and the first concept image 621 extends between both end edges of the first surface 11 in the second direction D2. The boundary B may be separated by another image (the first explanatory image 651 in the present embodiment). The first black base tone image 611 and the first concept image 621 are provided over the entire area of the first surface 11 in the second direction D2. Therefore, the length of the first black base tone image 611 in the second direction D2 is the same as the length of the first concept image 621 in the second direction D2. The length of the first black base image 611 in the first direction D1 and the length of the first concept image 621 in the first direction D1 are 40% or more of the entire length of the first surface 11 in the first direction D1. Good. Both the first black base tone image 611 and the first concept image 621 occupy 40% of the length of the first surface 11 in the first direction D1. Since the area of the first black tone image 611 and the area of the first concept image 621 occupying the first surface 11 are large, the user's attention can be attracted, and both the first black tone image 611 and the first concept image 621 can be attracted. Can be made to stand out. In addition, the length of one of the first black base tone image 611 and the first concept image 621 in the first direction D1 may be 50% or more of the entire length of the first surface 11 in the first direction D1. An image occupying more than half of the entire length of the first surface 11 in the first direction D1 can be made more conspicuous. In the present embodiment, the length of the first black base tone image 611 in the first direction D1 is longer than the length of the first concept image 621 in the first direction D1.

  The first black base tone image 611 and the first concept image 621 are adjacent to each other, and the boundary B may extend over the entire area of the first surface 11 in one of the first direction D1 and the second direction D2. The boundary B only needs to be provided over the entire area of the first surface 11, and includes not only a configuration extending linearly but also a configuration extending curvedly. In the present embodiment, the boundary extends over the entire area in the second direction D2. Here, the state where the entire area of the first surface 11 extends includes a state where the first surface 11 extends in a partially cut state. Since the boundary B extends over the entire area of the first surface 11 in one of the first direction D1 and the second direction D2, the first black base tone image 611 and the first concept image extend over the entire area of either direction of the first surface 11. 621 are arranged. The first black base tone image 611 and the first concept image 621 are more conspicuous, and the user can grasp both the first black base tone image 611 and the first concept image 621. Therefore, the function of the absorbent article 20 can be transmitted to the user while suppressing intuitive association of the state of the body. Note that, in the modification, the boundary B is disposed in the entire area of the first surface 11 in the first direction D1, and even if the first black key image 611 and the first concept image 621 are adjacent in the second direction D2. Good.

  At least one of the first black base tone image 611 and the first concept image 621 may be arranged across the first surface 11 and the second surface 12. The first concept image 621 of the present embodiment straddles the first surface 11 and the second surface 12. In a state where the package 1 is displayed on a product shelf or the like, the user can visually recognize not only the first surface 11 but also the second surface 12 constituting the upper surface. Since one of the first black tone image 611 and the first concept image 621 straddles the first surface 11 and the second surface 12, the user can more easily grasp the one image. Further, the other of the first black base tone image 611 and the first concept image 621 may straddle the first surface 11 and the fifth surface 15. When the user picks up the package 1 and looks at the bottom as well as the front, the other image becomes easier to see. The first black base tone image 611 of the present embodiment straddles the first surface 11 and the fifth surface 15.

  The black base tone image 61 may include a third black base tone image 613 disposed on the third surface 13, and the concept image 62 may include a third concept image 623 disposed on the third surface 13. In addition, the first black base tone image 611 and the third black base tone image 613 may be continuous, or the first concept image 621 and the third concept image 623 may not be continuous. Since both the black base tone image 61 and the concept image 62 are arranged on the first surface 11 and the third surface 13, the user can more easily grasp both images. More preferably, the black base tone image 61 has a sixth black base tone image 616 arranged on the sixth surface 16, and the concept image 62 is a sixth concept image 626 arranged on the sixth surface 16. May have. The first black base image 611 and the sixth black base image 616 may be continuous, or the first concept image 621 and the sixth concept image 626 may be continuous. Since both the black base tone image 61 and the concept image 62 are arranged on the first surface 11 and the sixth surface 16, the user can more easily grasp both images.

  The first concept image 621 may be provided above the center of the first surface 11 in the first direction D1. Note that at least a part of the first concept image 621 may be provided above the center of the first surface 11 in the first direction D1. However, preferably, the entire area of the first concept image 621 is the first surface. 11 may be provided above the center in the first direction D1. In a state where the package 1 is displayed on a product shelf or the like, the first lower side 112 may be impaired in visibility by a fence, a price tag, or the like for preventing the product from falling on the display shelf. Since the first concept image 621 is provided on the upper side, the visibility of the first concept image 621 can be ensured even when the first concept image 621 is displayed on the product shelf.

  The black base tone image 61 may be provided on each of the first surface 11 to the sixth surface 16. By providing the black tone image 61 on the entire surface of the package 1, the user can more easily obtain a sense of security and a sense of quality. A part of the concept image 62 may be provided with a black base color. In the present embodiment, the black portion 62 </ b> X in which the user in the running state is colored in the black tone. Even when the user's attention is drawn to the concept image 62, the black part 62X of the concept image 62 can also give a solid feeling and give the user a sense of security. In addition, since the concept image is also given a black tone color, a sense of unity between the black tone image 61 and the concept image 62 can be obtained, and both the black tone image 61 and the concept image 62 are recognized by the user. It is easy to make it. The color of the black tone of the black tone image 61 and the color of the black tone of the concept image 62 may be different within the range of the color of the black tone, but are preferably the same color. A sense of unity between the black base tone image 61 and the concept image 62 can be further enhanced.

  The sheet constituting the package may have a first layer and a second layer. On the first layer, a black base tone image 61, a concept image 62, and a skin surface image 63 may be provided. The second layer may be a transparent or translucent film. The first layer may be disposed on the inner surface side of the package 1 and contact the absorbent article 20. The second layer may be arranged on the outer surface of the package 1. The sheet constituting the package of the present embodiment is manufactured by printing an image such as the black base tone image 61 on a white film, performing lamination on the printed surface side, and providing a transparent film of the second layer. ing. Since the second layer is disposed on the outer surface side of the first layer on which the image is provided, the second layer can protect the image of the first layer. The first layer is transparent or translucent, and the user can visually recognize the image of the first layer via the second layer. In the course of distribution and use, fine scratches and wrinkles may be formed on the outer surface of the package. At this time, scratches and wrinkles are easily formed from the second layer side, and are not easily formed on the first layer. By protecting the first layer on which the image is provided, the image can be protected and the visibility of the image can be maintained even when the package 1 has a flaw or wrinkle. Therefore, the black base tone image 61 gives a sense of security and luxury to the absorbent article, and the concept image 62 prevents the user from intuitively associating the state of the body with the function of the absorbent article to the user. I can keep telling. When the second layer is a transparent film, the light transmittance is high and the visibility of the image can be more easily secured. Further, when the second layer is a translucent film, a matting effect can be exhibited, and wrinkles can be made less noticeable.

  As described above, the present invention has been described in detail by using the above-described embodiments. However, it is obvious to those skilled in the art that the present invention is not limited to the embodiments described in this specification. The present invention can be embodied as modifications and changes without departing from the spirit and scope of the present invention determined by the description of the claims for utility model registration. Therefore, the description in the present specification is for the purpose of illustrative explanation, and has no restrictive meaning to the present invention.

  Provided is a package of an absorbent article that can convey a function of an absorbent article to a user while suppressing intuitive association of a body state.

1: package, 10: package, 11: first surface, 111: first upper side, 112: first lower side, 113: first side, 12: second surface, 13: third surface, 14: fourth Surface: 15: Fifth surface, 16: Sixth surface, 20: Absorbent article, 25: Third surface, 61: Black tone image, 611: First black tone image, 613: Third black tone image, 616: Sixth black base tone image, 62: concept image, 621: first concept image, 622: second concept image, 623: third concept image, 626: sixth concept image, 63: skin image, 64: name image, 641: first name image, 642: second name image, 65: description image, 651: first description image, B: boundary, D1: first direction, D2: second direction, D3: third direction

Claims (12)

A plurality of absorbent articles;
A package containing the plurality of absorbent articles, and a package of the absorbent articles having:
The package is a hexahedron having a first surface to a sixth surface, and is in contact with a black-based image formed of a black-based color, a concept image illustrating the function of the absorbent article, and a skin of the absorbent article. A skin surface image illustrating the skin contact surface is provided,
The first surface is a surface having the largest area among the first surface to the sixth surface,
The package has a first direction extending in the up-down direction and a second direction extending in the left-right direction, with the first surface arranged in a front view,
A first lower side located on the lower side in the first direction and extending in the second direction; a first upper side located on an upper side in the first direction and extending in the second direction; A rectangular surface surrounded by a pair of first sides extending in the second direction;
A plurality of images are provided on the first surface, and among the plurality of images, a first black base tone image as the black base tone image and the concept image as an image having the largest area and an image having the second largest area. There is a first concept image as
The package of the absorbent article, wherein the skin surface image is provided on a surface other than the first surface of the package. One of the first black base tone image and the first concept image is provided in an area extending downward from the first upper side,
The other of the first black base tone image and the first concept image is provided in an area extending upward from the first lower side,
2. The package of the absorbent article according to claim 1, wherein a boundary between the first black base tone image and the first concept image is a straight line extending in the second direction. 3. A plurality of absorbent articles;
A package containing the plurality of absorbent articles, and a package of the absorbent articles having:
The package is a hexahedron having a first surface to a sixth surface, and is in contact with a black-based image formed of a black-based color, a concept image illustrating the function of the absorbent article, and a skin of the absorbent article. A skin surface image illustrating the skin contact surface is provided,
The first surface is a surface having the largest area among the first surface to the sixth surface,
The package has a first direction extending in the up-down direction and a second direction extending in the left-right direction, with the first surface arranged in a front view,
A first lower side located on the lower side in the first direction and extending in the second direction; a first upper side located on an upper side in the first direction and extending in the second direction; A rectangular surface surrounded by a pair of first sides extending in the second direction;
A plurality of images are provided on the first surface, and among the plurality of images, a first black base tone image as the black base tone image and the concept image as an image having the largest area and an image having the second largest area. There is a first concept image as
One of the first black base tone image and the first concept image is provided in an area extending downward from the first upper side,
The other of the first black base tone image and the first concept image is provided in an area extending upward from the first lower side,
The package of the absorbent article, wherein a boundary between the first black base tone image and the first concept image is a straight line extending in the second direction.   The length of the first black base tone image in the first direction and the length of the first concept image in the first direction are 40% or more of the total length of the first surface in the first direction. A package of the absorbent article according to claim 2 or 3. The first black base tone image and the first concept image are adjacent to each other,
The packaging of the absorbent article according to claim 1, wherein a boundary between the first black base tone image and the first concept image extends over the entire area of the first surface in one of the first direction and the second direction. body. The package has a second surface adjacent to the first upper side and located on an upper side with the first surface arranged in a front view,
6. The device according to claim 1, wherein at least one of the first black base tone image and the first concept image is arranged so as to straddle the first surface and the second surface. 7. Of absorbent articles.   The package of an absorbent article according to any one of claims 1 to 6, wherein the first concept image is provided above a center of the first surface in the first direction.   The package of an absorbent article according to any one of claims 1 to 7, wherein the black base tone image is provided on each of the first surface to the sixth surface.   9. The concept image according to claim 1, wherein the concept image indicates, as a function of the absorbent article, one of a material of the absorbent article and a use state of a user who uses the absorbent article. 10. Item 14. A package of the absorbent article according to item 9.   The package of an absorbent article according to any one of claims 1 to 9, wherein a part of the concept image is provided with the black-based color. The package has a third surface adjacent to a first side edge extending in a first direction of the first surface with the first surface arranged in a front view,
The black base image has a third black base image arranged on the third surface,
The package of an absorbent article according to any one of claims 1 to 10, wherein the concept image has a third concept image arranged on the third surface. The sheet constituting the package has a first layer, a second layer laminated on the first layer, and disposed on an outer surface of the package,
On the first layer, the black base tone image, the concept image, and the skin surface image are printed,
The package of an absorbent article according to any one of claims 1 to 11, wherein the second layer is a transparent or translucent film.

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