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JP3096910U - Advertisement printed matter with postcard - Google Patents

Advertisement printed matter with postcard Download PDF

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Publication number
JP3096910U
JP3096910U JP2003001695U JP2003001695U JP3096910U JP 3096910 U JP3096910 U JP 3096910U JP 2003001695 U JP2003001695 U JP 2003001695U JP 2003001695 U JP2003001695 U JP 2003001695U JP 3096910 U JP3096910 U JP 3096910U
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JP
Japan
Prior art keywords
postcard
printed matter
advertisement
opened
predetermined
Prior art date
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Expired - Lifetime
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JP2003001695U
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Japanese (ja)
Inventor
若林 和芳
Original Assignee
株式会社 ウイル・コーポレーション
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Abstract

【課題】広告用印刷物に葉書きを付けても広告の量が多いことで、広告用印刷物の費用の採算を取ることが出来、かつレスポンスを多く期待できる広告用印刷物を提供すること。
【解決手段】左右に開くことが出来るように左右の所定の箇所に切り込み8、8’が入っていて、かつ所定の箇所に、剥離可能な接着剤が塗布され、圧着されている広告用印刷物において、当該広告用印刷物の表面の所定の箇所に切り取り可能に葉書き4が設けられていること。
【選択図】 図1
An object of the present invention is to provide an advertising printed material that can be profitable for the cost of the advertising printed material and has a high response because the amount of the advertisement is large even if a postcard is added to the printed material for the advertising.
An advertising printed material has cuts (8, 8 ') at predetermined locations on the left and right sides so as to be opened to the right and left, and a predetermined area is coated with a peelable adhesive and crimped. , The postcard 4 is provided so as to be cuttable at a predetermined position on the surface of the printed matter for advertisement.
[Selection diagram] Fig. 1

Description

【0001】
【考案の属する技術分野】
本考案は葉書き付き広告用印刷物に関する。
【0002】
【従来の技術】
従来、広告用印刷物に葉書きが設けられている場合、葉書きは大きさと厚さが定められているので一定の大きさ、特に厚さの基準に合致するため広告用印刷物も必然的に葉書きと同一の厚みをもったものを使用していた。
【0003】
【考案が解決しようとする課題】
従来技術のように、広告用印刷物に葉書きを付ける場合、葉書きと同一の厚さ及び重さ等の条件に適合させるには厚紙を使用すること、又は薄い紙を2枚重ねること等をしなければならず費用がかなり嵩み採算が合わないという問題点があった。
【0004】
そこで、本考案は、広告用印刷物に葉書きを付けても広告の量が多いことで、広告用印刷物の費用の採算を取ることが出来、かつレスポンスを多く期待できる広告用印刷物を提供することを目的とする。
【0005】
【課題を解決するための手段】
前記目的を達成するため、本考案の葉書き付き広告用印刷物は、
左右に開くことが出来るように左右の所定の箇所に切り込みが入っていて、かつ所定の箇所に、剥離可能な接着剤が塗布され、圧着されている広告用印刷物において、当該広告用印刷物の表面の所定の箇所に切り取り可能に葉書きが設けられていることからなる。
【0006】
又、本考案の葉書き付き広告用印刷物は、
一方側にのみ開くことが出来るように左右の所定の箇所に切り込みが入っていて、かつ開く側の一方側の所定の箇所に、剥離可能な接着剤が塗布され、圧着されている広告用印刷物において、当該広告用印刷物の他方側は開くことがないように接着剤にて接着され一枚になっており、さらに当該他方側の所定の箇所に切り取り可能に葉書きが設けられていることからなる。
【0007】
さらに、本考案の葉書き付き広告用印刷物は、
ブック型の広告用印刷物の表紙の裏面及び裏表紙の表面が剥離可能に接着するように所定の箇所に剥離可能な接着剤が塗布され、圧着されており,当該表紙の表面は中を開いてみたくなるような興味を惹くデザイン及び文章が施され,表紙を開いた中のページに具体的かつ詳細なデザイン、文章及び情報が記載されており,
かつ一枚の紙を2枚に折り、上の部分の表面は中を開いてみたくなるような興味を惹くデザイン及び文章が施され,当該表紙を開いた内側の面は具体的かつ詳細なデザイン、文章及び情報が記載されており,上の部分の下部は葉書きとなっており、上の部分と下の部分との間には葉書きを切り取るための切り取り線が付けられている葉書き付き広告用印刷物が当該ブック型広告用印刷物の所定の箇所に設けられていることからなる。
【0008】
本考案に用いられる広告用印刷物は表面に広告を読む人が中を開いて見てみたくなるような興味を惹くデザイン及び文章等が施されていて、当該表面を開いた際に見ることの出来る具体的かつ詳細なデザイン、文章及び情報が左及び右の裏面並びに中面に記載されているものであり(本願出願人の実願2003−1484を参照)、かつブック型の広告用印刷物も表面には中を開いてみたくなるような興味を惹くデザイン及び文章が施されていて、表面を開いた中のページには具体的かつ詳細な情報等が記載され、かつブック型広告用印刷物の所定の箇所のページに設けられた葉書き付き広告用印刷物においても表面は中を開いてみたくなるような興味を惹くデザイン及び文章が記載され、表面を開いた内側の面は具体的かつ詳細な情報が記載されている。
したがって、広告を読む人に本来、広告として読者に読んでもらいたい事項を確実に読ませることが出来るので、その広告に掲載されている商品等を当該会社等に注文することが必然的に増えてくるものである。そこで広告用印刷物自体に葉書きが付いていれば、その葉書きにてすぐに注文を出すことが出来ることになり、一般消費者等の多数のレスポンスを期待出来、広告に掲載されている商品等の購買力をより一層高めることが出来、広告としての機能をより効果的に発揮することが出来るものである。
【0009】
【考案の実施の形態】
以下、本考案の実施の形態の一例を図面に基づいて説明する。
図1は通常行われている方法で所定の箇所(左、右の上、下、中央部分)に剥離可能な接着剤が塗布され、圧着されていて左右に開くことが出来る広告用印刷物において、切り取り可能に葉書きが設けられている状態を示す図である。
広告用印刷物の表面の右下側に葉書き4が設けられていて、切り取り線であるミシン目5が入れられ、葉書き4を切り取ることが出来るようになっている。広告用印刷物には表面6の所定の箇所に切り込み8,8’が入っており、開く箇所、7,7’より左1,右2に開くことが出来るようになっている。このことから分かるように本考案は紙を2枚重ねたようになっている。したがって葉書き4も葉書きの厚さにすることが出来、葉書としての重さ、厚さ等の条件を適合させることが出来るものである。
【0010】
図2は図1の葉書き付き広告用印刷物から葉書き4を切り取って開いた状態を示す図である。
図2は葉書き4の上の部分9が開くようになっているが、デザイン上等の都合により開かないようにしても良い(図示せず)。
図1の表面には中を開いてみたくなるようなデザイン、文章等が施され、その表面6を左1と右に開くと左1及び右2の内側(裏面)並びに中面3に具体的かつ詳細な情報が掲載されているようになっているので、その情報をみて、広告に対する返事、即ち、レスポンスを期待できるのであるがすでに葉書き4が切り取ってあるのでレスポンスを出すのも手間が掛からず簡単に出すことが出来、そのため広告の効果を非常に上げることが出来るものである。
【0011】
又、本考案の葉書き付き広告用印刷物は左右に開くことが出来るので紙を2枚使用する形式になっているが、葉書き4は2枚の紙を接着剤で重ね合わせ一枚になっているので葉書を4を切り取らないと葉書き4の上の部分9を開くことが出来ないようになっている。そのため広告を全部読むためには葉書きを先に切り取らなければならないので、広告を読んでから葉書きを切り取って送付するという場合に比べて、葉書きを送付することが格段に増えるようになるものである。
【0012】
又、従来技術のように紙を2枚重ね合わせたものは1枚目の裏面、2枚目の表面に広告の掲載がないが、本考案は1枚目の裏面(開いた際の左及び右の裏面)、2枚目の表面(中面)にも広告を掲載でき広告量が従来のものより非常に多く掲載できるものである。
【0013】
図3は本考案の別の実施例を示す図である。
広告用印刷物の右側の下部に葉書き4が設けられ、その葉書き4には切り取り線であるミシンン目5が入っている。切り込み8が葉書き4のミシンン目5に沿って設けられており、葉書き4はミシン目5により切り取れば良く、この実施例では葉書きを切り取るか否かにかかわらず、開く箇所7より左1に開くことが出来るようになっている。表面6の左1の部分及び葉書き4の上の部分9には中を開いて見てみたくなるようなデザイン、文章が施されている。又上の部分9は本図面ではデザイン上等の理由により開かないようになっているが、下記の図4のように開くことが出来るようにしても良い。
【0014】
図4は本考案のさらに別の実施例を示す図である。
図4に示す本考案の葉書き付き広告用印刷物はブック型の広告用印刷物の中で使用されるものであり、ブック型の広告用印刷物の所定のページに葉書き付き広告用印刷物が設けられている状態を示している。当該葉書き付き広告用印刷物は一枚の紙を2枚に折り、上の部分9の表面は中を開いて見てみたくなるような興味を惹くデザイン、文章等が施され、上の部分9の下部は葉書き4となっている。上の部分9と下部の葉書き4の間には切り取り線であるミシン目5が入れられている。
上の部分9は上部及び右側が接着剤で接着されておらず、葉書き4をミシン目5より切り取ってから左にすぐに開くことが出来るものである。上の部分9の表面には同様に中を開いて見てみたくなるような興味を惹くデザイン、文章が施され、その表面を左に開くと開いた内側の面には具体的かつ詳細な情報が記載されている。即ち開いてみたいという手段が2回施されていて、広告をみる人にさらなる興味を与えることが出来、しかも葉書き4が付いているので多数のレスポンスを期待出来るものである。
【0015】
図5は図4の葉書き付き広告用印刷物から葉書き4を切り取って開いた状態を示す図である。
葉書き4を切り取ってから上の部分9を左に開くものである。図4及び図5の実施例はブック型の広告用印刷物であり、したがって広告の種類、量等が多数掲載することが出来、広告の種類、量を多数掲載したい場合には便利である。
【0016】
本考案は以上の構成を有するので、広告用印刷物に葉書きを付けても広告の量が多いことで広告用印刷物の費用の採算を取ることができ、多数のレスポンスを期待出来、広告に掲載されている商品等の購買力を高めることが出来るものである。
【図面の簡単な説明】
【図1】本考案の切り取り可能な葉書きが設けられていることを示す図である。
【図2】図1の葉書き付き広告用印刷物から葉書きを切り取って開いた状態を示す図である。
【図3】本考案の別の実施例を示す図である。
【図4】本考案の葉書き付きブック型広告用印刷物を示す図である。
【図5】図4の葉書き付きブック型広告用印刷物から葉書きを切り取って開いた状態を示す図である。
【符号の説明】
1    左
2    右
3    中面
4    葉書き
5    ミシン目
6    表面
7,7’ 開く箇所
8,8’ 切り込み
9    上の部分
[0001]
[Technical field to which the invention belongs]
The present invention relates to printed advertising materials with postcards.
[0002]
[Prior art]
Conventionally, when a postcard is provided in an advertisement print, the postcard has a fixed size and thickness. The one with the same thickness as the writing was used.
[0003]
[Problems to be solved by the invention]
As in the prior art, when a postcard is attached to a printed matter for advertisement, use of thick paper or two sheets of thin paper are used to conform to the conditions such as the thickness and weight of the postcard. However, there is a problem that the cost is considerably high and the profit cannot be met.
[0004]
In view of the above, the present invention is to provide an advertising printed matter that can be profitable for the cost of the advertising printed matter and can expect a high response because the amount of the advertisement is large even if a postcard is attached to the advertising printed matter. With the goal.
[0005]
[Means for Solving the Problems]
In order to achieve the above object, the printed matter for an advertisement with a postcard of the present invention is:
Notches are cut in predetermined places on the left and right so that they can be opened to the left and right, and in predetermined places, a peelable adhesive is applied, and the surface of the printed matter for advertisement is pressed and pressed. Is provided with a postcard so as to be cuttable at a predetermined position.
[0006]
In addition, the printed matter for advertising with a postcard of the present invention is:
Advertisement printed matter that has a cut in left and right predetermined places so that it can be opened only on one side, and a peelable adhesive is applied and crimped on a predetermined place on one side of the open side In the above, since the other side of the printed matter for advertisement is adhered with an adhesive so as not to be opened, and is one sheet, and a postcard is provided so as to be cuttable at a predetermined place on the other side. Become.
[0007]
In addition, the printed matter for advertising with a postcard of the present invention,
A releasable adhesive is applied and crimped to a predetermined location so that the back surface of the cover and the surface of the back cover of the book-type advertising printed matter are releasably adhered, and the front surface of the cover is opened inside. Designs and sentences that appeal to interest are given, and specific pages, pages, and detailed designs, sentences, and information are displayed on the cover.
In addition, one sheet of paper is folded into two pieces, and the upper part is designed with an interesting design and text that makes you want to open the inside, and the inside face that opens the cover is specific and detailed Design, text and information are described. The lower part of the upper part is a postcard, and a leaf is cut between the upper part and the lower part to cut out the postcard. The printed printed matter for advertisement is provided at a predetermined position of the printed printed matter for book type advertisement.
[0008]
The printed matter for advertisement used in the present invention has an attractive design and text on the surface that makes it easy for people who read the advertisement to open and see it. Possible specific and detailed designs, sentences and information are described on the left and right rear and middle surfaces (see Japanese Patent Application No. 2003-1484 of the present applicant), and book-type advertising printed materials are also available. The surface has an interesting design and text that makes you want to open it, and the pages with the surface open contain specific and detailed information. Also in the printed matter for advertising with postcards provided on the page of the predetermined part of the page, the surface is described with an interesting design and text that makes you want to open the inside, and the inside surface that opened the surface is concrete and Contains detailed information It is.
Therefore, the person who reads the advertisement can be sure to read the item that the reader wants the reader to read as the advertisement, and the order of the products etc. in the advertisement to the company concerned inevitably increases. Is coming. Therefore, if the printed matter for advertisement itself has a postcard, it will be possible to place an order immediately with the postcard, and expect a large number of responses from general consumers, etc. , Etc., can be further enhanced, and the function as an advertisement can be exhibited more effectively.
[0009]
[Embodiment of the invention]
Hereinafter, an example of an embodiment of the present invention will be described with reference to the drawings.
FIG. 1 shows an advertisement printed matter which is applied with a peelable adhesive to predetermined portions (left, right, upper, lower, and center portions) in a usual manner, and is pressed and opened to the left and right. It is a figure which shows the state in which the postcard is provided so that cutting is possible.
A postcard 4 is provided on the lower right side of the surface of the printed matter for advertisement, and a perforation 5 which is a cutout line is inserted so that the postcard 4 can be cut out. The printed matter for advertisement has cuts 8 and 8 'at predetermined positions on the front surface 6, and can be opened to the left and right 2 from the open positions and 7, 7'. As can be seen from this, the present invention is configured as two sheets of paper. Therefore, the postcard 4 can also be made the thickness of the postcard, and the conditions such as the weight and thickness of the postcard can be adapted.
[0010]
FIG. 2 is a view showing a state in which the postcard 4 is cut out from the printed matter for advertisement with the postcard in FIG. 1 and opened.
Although the upper part 9 of the postcard 4 is opened in FIG. 2, it may not be opened for convenience of design or the like (not shown).
The front surface of FIG. 1 has a design, a sentence, etc. that makes it easy to open the inside, and when the front surface 6 is opened to the left and right, the inside (back surface) of the left and right 2 and the middle surface 3 are concretely formed. Since detailed and detailed information is posted, you can see the information and respond to the advertisement, that is, you can expect a response, but it is troublesome to give a response because postcard 4 has already been cut out , And can be easily issued, thereby greatly improving the effect of the advertisement.
[0011]
Also, since the printed matter for advertising with postcards of the present invention can be opened to the left and right, it is in the form of using two sheets of paper, but the postcard 4 is made by laminating two sheets of paper with an adhesive. Therefore, the portion 9 above the postcard 4 cannot be opened unless the postcard 4 is cut off. Therefore, in order to read the entire advertisement, the postcard must be cut out first, so sending postcards will be significantly increased compared to the case where the postcard is cut out and sent after reading the advertisement Things.
[0012]
In addition, although there is no advertisement on the back side of the first sheet and the front side of the second sheet in the case where two sheets of paper are overlapped as in the prior art, the present invention employs the back side of the first sheet (left and right when opened). An advertisement can be placed on the second surface (middle surface) on the right side (rear surface on the right), and the amount of advertisement can be much larger than that of the conventional one.
[0013]
FIG. 3 is a diagram showing another embodiment of the present invention.
A postcard 4 is provided at the lower part on the right side of the printed matter for advertisement, and the postcard 4 has a perforation 5 which is a cutout line. A notch 8 is provided along the perforation 5 of the postcard 4, and the postcard 4 may be cut by the perforation 5. In this embodiment, regardless of whether or not the postcard is cut, the left side of the opening 7 is left. 1 can be opened. The left part of the front surface 6 and the upper part 9 of the postcard 4 are provided with a design and text that makes it easy to open and see. Although the upper part 9 is not opened in this drawing for design reasons or the like, it may be made openable as shown in FIG. 4 below.
[0014]
FIG. 4 is a view showing still another embodiment of the present invention.
The printed matter for an advertisement with a postcard shown in FIG. 4 is used in a book-shaped printed matter for an advertisement, and the printed matter for an advertisement with a postcard is provided on a predetermined page of the book-shaped printed matter for an advertisement. It shows the state that it is. The printed matter for advertising with postcards is obtained by folding one sheet of paper into two sheets, and the surface of the upper part 9 is provided with an interesting design, text, etc. that makes the inside open and easy to see. The lower part of 9 is a postcard 4. Between the upper part 9 and the lower postcard 4 there is a perforation 5 which is a perforated line.
The upper part 9 is such that the upper part and the right side are not adhered with an adhesive, so that the postcard 4 can be cut off from the perforation 5 and then immediately opened to the left. The surface of the upper part 9 also has an interesting design and text that makes you want to open and see it, and when you open the surface to the left, the inner surface that opens is concrete and detailed Information is provided. In other words, the means to open is given twice, which can give more interest to the person who sees the advertisement, and since the postcard 4 is attached, many responses can be expected.
[0015]
FIG. 5 is a view showing a state in which the postcard 4 is cut out from the printed matter for advertisement with the postcard in FIG. 4 and opened.
After cutting the postcard 4, the upper part 9 is opened to the left. The embodiment shown in FIGS. 4 and 5 is a book-type printed matter for advertisement, so that a large number of types and amounts of advertisements can be posted, which is convenient when a large number of types and amounts of advertisements are desired.
[0016]
Since the present invention has the above configuration, even if a postcard is added to the printed matter for advertisement, the amount of the advertisement is large, so the cost of the printed matter for the advertisement can be profitable, a large number of responses can be expected, and it will be posted on the advertisement It is possible to increase the purchasing power of the products and the like that have been purchased.
[Brief description of the drawings]
FIG. 1 is a view showing that a postcard that can be cut off according to the present invention is provided.
2 is a diagram showing a state in which a postcard is cut out from the printed matter for advertisement with a postcard in FIG. 1 and opened.
FIG. 3 is a diagram showing another embodiment of the present invention.
FIG. 4 is a diagram illustrating a book-type advertising printed matter with a postcard according to the present invention;
5 is a diagram showing a state in which the postcard is cut out from the book-type advertising printed material with the postcard in FIG. 4 and opened.
[Explanation of symbols]
1 left 2 right 3 middle face 4 postcard 5 perforation 6 surface 7,7 'open point 8,8' cut 9 upper part

Claims (3)

左右に開くことが出来るように左右の所定の箇所に切り込みが入っていて、かつ所定の箇所に、剥離可能な接着剤が塗布され、圧着されている広告用印刷物において、当該広告用印刷物の表面の所定の箇所に切り取り可能に葉書きが設けられていることを特徴とする葉書き付き広告用印刷物。Notches are cut in predetermined places on the left and right so that they can be opened to the left and right, and a peelable adhesive is applied to the predetermined places, and the surface of the printed matter for advertisement is pressed and pressed. A printed postcard-attached advertisement, characterized in that a postcard is provided at a predetermined position so as to be cuttable. 一方側にのみ開くことが出来るように左右の所定の箇所に切り込みが入っていて、かつ開く側の一方側の所定の箇所に、剥離可能な接着剤が塗布され、圧着されている広告用印刷物において、当該広告用印刷物の他方側は開くことがないように接着剤にて接着され一枚になっており、さらに当該他方側の所定の箇所に切り取り可能に葉書きが設けられていることを特徴とする葉書き付き広告用印刷物。Advertisement printed matter that has a cut in left and right predetermined places so that it can be opened on one side only, and a peelable adhesive is applied and crimped to a predetermined place on one side of the open side In the above, the other side of the printed matter for advertisement is adhered with an adhesive so as not to open, and is one sheet, and further, a postcard is provided so as to be cut off at a predetermined place on the other side. Advertisement printed matter with postcard. ブック型の広告用印刷物の表紙の裏面及び裏表紙の表面が剥離可能に接着するように所定の箇所に剥離可能な接着剤が塗布され、圧着されており,当該表紙の表面は中を開いてみたくなるような興味を惹くデザイン及び文章が施され,表紙を開いた中のページに具体的かつ詳細なデザイン、文章及び情報が記載されており,
かつ一枚の紙を2枚に折り、上の部分の表面は中を開いてみたくなるような興味を惹くデザイン及び文章が施され,当該表面を開いた内側の面は具体的かつ詳細なデザイン、文章及び情報が記載されており,上の部分の下部は葉書きとなっており、上の部分と下の部分との間には葉書きを切り取るための切り取り線が付けられている葉書き付き広告用印刷物が当該ブック型広告用印刷物の所定の箇所に設けられていることを特徴とする葉書き付き広告用印刷物。
A releasable adhesive is applied and crimped to a predetermined location so that the back surface of the cover and the surface of the back cover of the book-type advertising printed matter are releasably adhered, and the front surface of the cover is opened inside. Designs and sentences that appeal to interest are given, and specific pages, pages, and detailed designs, sentences, and information are displayed on the cover.
And folded one sheet of paper into two sheets, the surface of the upper part is designed with interesting design and text that makes you want to open the inside, and the inside surface that opened the surface is concrete and detailed Design, text and information are described. The lower part of the upper part is a postcard, and a leaf is cut between the upper part and the lower part to cut out the postcard. An advertising printed matter with a postcard, wherein the written advertising printed matter is provided at a predetermined position of the book-type advertising printed matter.
JP2003001695U 2003-03-31 2003-03-31 Advertisement printed matter with postcard Expired - Lifetime JP3096910U (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2005238503A (en) * 2004-02-24 2005-09-08 We'll Corporation:Kk Printed matter
JP2016047620A (en) * 2014-08-27 2016-04-07 株式会社ウイル・コーポレーション Sheet-like printed material

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2005238503A (en) * 2004-02-24 2005-09-08 We'll Corporation:Kk Printed matter
JP2016047620A (en) * 2014-08-27 2016-04-07 株式会社ウイル・コーポレーション Sheet-like printed material

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