JP2847892B2 - Advertising guidance device - Google Patents

Description

DETAILED DESCRIPTION OF THE INVENTION A. Object of the Invention 1) Industrial Field of the Invention The present invention relates to an advertisement guidance device for allowing people to visually recognize images such as commercial advertisements or guidance displays.

2) Conventional technology Conventionally, posters have been used to perform the above-described type of advertisement. However, since the advertisement images of the posters are fixed, the viewer is immediately bored with the advertisements. Therefore, the poster has a small advertising effect. Therefore, conventionally, an optical image display unit having a display surface for electrically displaying an image has been used as an advertisement guide device in which an advertisement image or a guide display changes. As the optical image display means, for example, a large number of incandescent lamps or light emitting diodes arranged in a matrix, which blink, a CRT display, a liquid crystal display, a fluorescent display tube, a plasma display, or the like can be used. it can.

3) Problems to be Solved by the Invention By the way, the conventional advertisement guide device displays an advertisement guide image or a guide display (hereinafter, referred to as an “advertisement guide image”) displayed on the display surface of the optical image display means. People are allowed to see it. Therefore, the optical image display means (the CRT display or the like) itself exists in the visual field of a person who views the advertisement guide image.

However, in an advertisement guidance apparatus configured to change the advertisement guidance image, there is a case where the advertisement guidance image is desired to be visually recognized together with an exhibition object having artistic beauty. In this case, if the optical image display means such as the CRT display is present in the field of view of the people viewing the advertisement guide image, the appearance of the display object may be impaired due to its shape. In addition, when it is desired to make the advertisement guide image visible to people in a hotel lobby or reception, a lobby of a financial institution or a window, etc., an optical image display means such as a CRT display occupies a large place due to the overall atmosphere of the place. In some cases, it is more convenient not to be noticeable. When designing an advertising guide in these cases,
Care must be taken to make optical image display means such as the CRT display inconspicuous. That is, when designing the advertisement guide device, there is a problem in that the optical image display means hinders the design of the advertisement guide device adapted to the surrounding atmosphere.

In the present invention, in view of the above-mentioned circumstances, among components of an advertisement guidance apparatus configured to change an advertisement guidance image, components such as the optical image display unit are configured to change the advertisement guidance image from a predetermined viewing position. By arranging in a position that is not in the field of view of the people who observe the image and does not interfere with the surrounding atmosphere, and by minimizing the components present in the field of view or related to the surrounding atmosphere, It is an object to facilitate the design of an advertisement guide device adapted to an atmosphere.

B. Configuration of the Invention 1) Means for Solving the Problems In order to solve the above problems, an advertisement guidance device of the present invention includes an optical image display unit having a display surface on which an advertisement guidance image is displayed, and the display surface. An optical member for projecting the advertisement guide image display light emitted from the video projector in a predetermined direction, and directing the advertisement guide image display light emitted from the video projector to a predetermined viewing position. An advertising guide device comprising a viewing position adjusting optical member to be overturned, wherein the image projection device is arranged at a position distant from the viewing position adjusting optical member.

2) Operation According to the advertisement guide device of the present invention having the above-described features,
People who view the advertisement guide image visually recognize the advertisement guide image display light emitted from the viewing position adjusting optical member from the viewing position. Then, the video light projecting device is arranged at a position apart from the viewing position adjusting optical member. Therefore, the video light projecting device can be arranged at a position that is difficult to see from the visual recognition position, such as a ceiling or a floor, or at an appropriate position that does not interfere with the surrounding atmosphere.

In this case, the only component of the advertisement guidance device arranged at a position visible from the viewing position is the optical member for adjusting the viewing position. Therefore, for example, when it is desired to make people visually recognize an advertisement guide image together with an exhibition object having an artistic aesthetic, the components of the advertisement guide device (only the viewing position adjusting optical member) at a position visible from the viewing position are considered. If that part is designed, it can match the surrounding atmosphere including the display object. That is, when explaining the components of the advertising device that can be seen from the visual recognition position, the advertising device can be designed without considering the external shape and the like of the video light projecting device. Therefore, it is easy to design the advertising guide device adapted to the surrounding atmosphere. become.

3) Example Hereinafter, an example of the present invention will be described with reference to the drawings.

First, based on FIG. 1 and FIG.
An embodiment will be described.

FIG. 1 is a diagram showing the entirety of the advertisement guidance device of the embodiment, and FIG. 2 is an enlarged view of a main part of the advertisement guidance device.

In FIG. 1, a video projector K is disposed on a ceiling 3 inside a show window 2 partitioned by glass 1. The image projection device K is a CR as an optical image display means.
T display 4 and concave lens 5 as optical member
It is composed of And, the CRT display 14
Is configured to be driven by the advertisement guidance image display circuit S. The advertisement guide image display circuit S is provided with an image signal reading circuit 6 for reading an image signal from an image recording medium (not shown) such as a video tape, a laser disk or a floppy disk on which the advertisement guide image is recorded, a CRT drive circuit 7 and the like. It is configured. The advertisement guide image recorded on the image recording medium is displayed on the display surface of the CRT display 4.

On the inside 2 of the show window, a transparent sphere (that is, an object for display) 9 is suspended from the ceiling 3 by a plurality of wires 8 that are painted black so as to be inconspicuous. The sphere 9 supports a viewing position adjusting optical member A (see FIG. 2) composed of a convex lens 10 and a mirror 11. The convex lens 10 is arranged at a position facing the concave lens 5 of the image projection device K (above the sphere 9), and the mirror 11 is arranged inside the sphere 9. In addition, it is possible to employ either a total reflection mirror or a half mirror as the mirror 11, and when the half mirror is employed, the advertisement guide image can be visually recognized with the scene on the back side as a background. .

 Next, the operation of the first embodiment will be described.

The advertising guide image display light L emitted from the display surface of the CRT display 4 is diffused by the concave lens 5 and enters the convex lens 10. The advertisement guide image display light L incident on the convex lens 10 is collected and incident on the mirror 11.
The advertisement guide image display light L reflected by the mirror 11
Is a visual recognition position P (the first
(See the figure). Therefore, only the viewing position adjusting optical member A including the convex lens 10 and the mirror 11 supported by the transparent sphere 9 is present in the field of view of the person viewing the advertisement guide image display light L from the viewing position P, The image projection device K is out of the field of view. Therefore, if the convex lens 10 and the mirror 11 and the transparent sphere (that is, the display object) 9 supporting them are designed to have an aesthetic appearance, the aesthetic appearance of the inside 2 of the show window is not impaired. When designing the display object, it is not necessary to consider the shape and the like of the image projection device K. In other words, when designing the inside of the show window 2 including the display object to look beautiful, the number of obstacles (those which need to consider the shape, arrangement, etc.) is reduced, so that the degree of freedom of design is increased. doing.

Next, a second embodiment of the present invention will be described with reference to FIGS.

3 and 4, a plurality of video projectors K similar to those of the first embodiment are provided on a ceiling 3 inside a show window 2 whose inside and outside are separated by a show window glass 1.

In this second embodiment, as shown in FIGS. 3 and 5, as an object to be displayed, a two-stage hexagon in which an upper hexagonal cylinder 13a and a lower hexagonal cylinder 13b formed of a transparent plate are stacked vertically (up and down). The one in which the cylinders 13 are arranged side by side in the horizontal direction (in the horizontal direction) is used. Those two-stage hexagonal cylinder 13
Concave mirrors 20, 21 are arranged inside the hexagonal cylinders 13a, 13b, respectively. An optical member A for adjusting the viewing position is constituted by the concave mirrors 20 and 21. The concave mirror 20 in the upper hexagonal cylinder 13a is formed by a half mirror, and the concave mirror 21 in the lower hexagonal cylinder 13b is formed by a total reflection mirror. Therefore, the advertisement guide image display light L that has entered the concave mirror 20 from the image projection device K is partially reflected toward the visual recognition position P1, and the remaining portion is transmitted and transmitted to the concave mirror 21.
Incident on. Then, the advertisement guide image display light L incident on the concave mirror 21 is totally reflected and heads toward the viewing position P2.

 Next, a third embodiment of the present invention will be described with reference to FIG.

The advertisement guide device shown in FIG. 6 is provided with a Saturn-shaped model 23 as an exhibition object placed in a business building, a hotel lobby, or the like, on a cylindrical body 24 having an opaque lower part and a transparent upper part, It is configured to perform advertisement guidance using this. An image projection device K is arranged inside the opaque lower part of the cylindrical body 24 that supports the Saturn-like model 23. The image projection device K includes a CRT display 4 as optical image display means and a concave lens 5 as an optical member. The Saturn-like model 23 is a convex lens.
It supports a viewing position adjusting optical member A composed of a mirror 10 and a mirror 11. The advertisement guide image display light L incident on the viewing position adjusting optical member A from the video light projecting device K is configured to go to a predetermined viewing position P.

 Next, a fourth embodiment of the present invention will be described with reference to FIG.

The advertisement guidance device shown in FIG. 7 is configured to provide advertisement guidance using a butterfly model 27 as an exhibition object installed in a business building, a hotel lobby, or the like. In this fourth embodiment, one blade of the butterfly model 27
The convex lens 10 is supported by 27a, and the mirror 11 is mounted on the other blade 27b.
Is supported. The video projector K is provided on the floor. Although the video light projecting device K of the fourth embodiment is arranged at a position that can be easily seen from the surroundings, it can be buried on the floor depending on the surrounding conditions.

 Next, a fifth embodiment of the present invention will be described with reference to FIG.

The advertisement guide device shown in FIG. 8 is configured to provide an advertisement guide using a model 29 of a potted flower made of a substantially transparent body as an display object installed in a business building, a hotel lobby, or the like. I have. In the fifth embodiment, the convex lens 10 is supported on the sepals (or buds) 29a, 29a of the potted flower model 29, and the half mirror 11 is supported on the petals 29b, 29b, respectively. A video projector K is provided for each of the convex lenses 10, one for each.
buried in c. Therefore, in the fifth embodiment, the advertisement guide image can be visually recognized at a plurality of viewing positions P1 and P2.

 Next, a sixth embodiment of the present invention will be described with reference to FIG.

The advertisement guidance device shown in FIG. 9 is configured to be installed on a counter of a bank to provide advertisement guidance. In the sixth embodiment, a table 31 and a glass 32 supported by a pole (not shown) are partitioned between the work area of the bank employee M1 and the area where the customer M2 is located. In 33, an image projection device K is arranged. This video projector K includes information about the interest rate of the time deposit for many years, exchange information, personal information of the customer sitting at the counter (eg, deposit amount, withdrawal amount, loan repayment). It is configured to display a schedule or the like. The viewing position adjusting optical member A is supported by the pole (not shown). The viewing position adjusting optical member A includes a convex lens 34 and a half mirror 35. Then, the optical member A for adjusting the viewing position
Is configured so that a part of the advertisement guide image display light L incident from the video light projecting device K is reflected by the half mirror 35 and directed to the viewing position P. Further, the bank employee M1 can observe the state of the customer M2 through the half mirror 35.

When personal information such as a deposit amount is visually recognized by the advertisement guide image display light L as in the sixth embodiment, such information is information that is not desired to be seen by others. By the way, the viewing range of the advertisement guide image display light L from the viewing position adjusting optical member A toward the viewing position is determined by the size of the lens 34 and the mirror 35, and when these are made small, they become very narrow. This is convenient because the contents are hardly seen by other customers.

Next, a seventh embodiment of the present invention will be described with reference to FIGS. 10A and 10B.

The advertisement guidance device shown in FIGS. 10A and 10B is configured to be installed on a counter table 37 at the front of a hotel to provide advertisement guidance. In the seventh embodiment, a video projector K is embedded in a counter table 37. The video light projecting device K is configured to display guide information inside the hotel, personal information of a guest who has come to the counter (room number, route guide information to the room), and the like. A viewing position adjusting optical member A is supported on the upper surface of the counter table 37 by a support post 38, and the viewing position adjusting optical member A includes a convex lens 39 and a mirror 40. The viewing position adjusting optical member A is configured to reflect the advertisement guide image display light L incident from the video light projecting device K on the mirror 40 and direct it toward the viewing position P.

When personal information such as an accommodation room number is visually recognized by the advertisement guidance image display light L as in the seventh embodiment, such information is information that one does not want others to see, As in the sixth embodiment, the visible range of the advertisement guide image display light L from the optical member A to the viewing position can be made very narrow by reducing the size of the lens 39 and the mirror 40, which may be seen by other customers. It is convenient because there is almost no.

As described above, the embodiments of the present invention have been described in detail. However, the present invention is not limited to the above embodiments, and various design changes can be made without departing from the present invention described in the claims. Is possible.

For example, it is also possible to rotate the sphere as the display object to move the viewing position of the guide image display light. Also, the optical member for viewing position adjustment supported by the display object is
Instead of a convex lens and a mirror that reflects the advertisement guide image display light collected by the convex lens, it is also possible to configure a mirror and a convex lens that collects the advertisement guide image display light reflected by the mirror. It is. further,
The viewing position adjusting member can use a diffraction plate instead of a mirror. Furthermore, it is possible to adjust the mounting angle of a mirror, a diffraction plate or the like.

C. Effects of the Invention In the above-described advertisement guide device of the present invention, since the video light projecting device is disposed at a position away from the viewing position adjusting optical member, among the components of the advertisement guide device, A relatively space-consuming component such as an optical image display means may be arranged at a position that does not exist in the field of view of people who view the advertisement guidance image from a predetermined viewing position or that does not interfere with the surrounding atmosphere. it can. Therefore, the number of components related to the surrounding atmosphere (components arranged at positions prominent to human eyes) can be reduced, and the design of the advertisement guide device adapted to the surrounding atmosphere can be facilitated.

[Brief description of the drawings]

1 and 2 are explanatory views of the configuration of the first embodiment of the present invention. FIG. 1 is an overall explanatory view of the first embodiment, FIG. 2 is an enlarged view of a main part of the first embodiment, FIG. 5 are explanatory diagrams of the configuration of the second embodiment of the present invention, FIG. 3 is an overall explanatory diagram of the second embodiment, FIG. 4 is a cross-sectional view taken along the line IV-IV of FIG. 3, and FIG. FIG. 6 is an explanatory view of the third embodiment, FIG. 7 is an explanatory view of the fourth embodiment, FIG. 8 is an explanatory view of the fifth embodiment, 9 is an explanatory view of the sixth embodiment, FIGS. 10A and 10B are explanatory views of the seventh embodiment, FIG. 10A is an overall explanatory view, and FIG. 10B is an enlarged view of a main part. A: optical member for adjusting the viewing position, K: video projector
L: Advertising guide image display light, 4: Optical image display means (CRT display), 5:
... optical members (concave lenses)

Claims (1)

(57) [Claims] 1. An image projection device comprising: an optical image display means having a display surface on which an advertisement guide image is displayed; and an optical member for projecting an advertisement guide image display light emitted from the display surface in a predetermined direction. Device, and a viewing position adjusting optical member for directing the advertisement guide image display light emitted from the video light projecting device to a predetermined viewing position, wherein the video light projecting device is An advertising guide device arranged at a position distant from the viewing position adjusting optical member.