JP2024132967A - Information providing device, information providing method, and information providing program - Google Patents

Abstract

[Problem] A landing page at the destination of link information attached to banner advertising information can be changed without going through a prescribed procedure such as an examination by an administrator who manages the advertising medium. [Solution] An information providing device includes an approval/rejection information acquisition unit that acquires approval/rejection information relating to approval/rejection of article advertising information by an administrator who manages an advertising medium site on which the banner advertising information is posted, an identification information acquisition unit that acquires identification information of an information terminal that has accessed the site, a determination unit that determines whether or not the information terminal is of a prescribed type based on the identification information acquired by the identification information acquisition unit, and a display unit that displays product introduction information relating to advertisements for products or services different from the article advertising information on an information terminal that has been determined by the determination unit to be of the prescribed type after the approval/rejection information acquisition unit acquires approval information indicating the administrator's approval of the article advertising information. [Selected Figure] Figure 2

Description

The present invention relates to an information providing device, an information providing method, and an information providing program, and in particular to an information providing device, an information providing method, and an information providing program that provide information related to the advertisement of a product or service to an information terminal via the Internet.

An information provision method has been proposed in which banner advertising information relating to a product or service is posted on the web page of an advertising medium, consumers are guided to a landing page that is the link destination of link information attached to the banner advertising information, and information relating to the advertisement of the product or service is provided to consumers on the landing page (see, for example, Patent Document 1). The information provision method disclosed in Patent Document 1 is increasingly considered to be more influential than publicity and advertising using television, newspapers, radio, etc.

Furthermore, consumer electronic commerce (BtoC transactions: Business to Consumer transactions) using the Internet is becoming more common, but in BtoC transactions, the content of the products or services and the transaction terms, etc. posted on the webpage are often the only source of information known to consumers, and the reliability of the content of the products or services and the transaction terms, etc. posted on the webpage must be guaranteed.

It is important for promotions and advertisements to be viewed by many people so that many people can become aware of the product or service, and the same is true for promotions and advertisements posted on web pages. Well-known examples of web pages that are advertising media viewed by many people include web pages for social networking services (hereinafter referred to as SNS).

By posting banner advertising information on a web page of a social networking site, many people will be able to view information such as the product or service on the landing page via the link information attached to the banner advertising information.

Examples of SNS with many users include Facebook (registered trademark), Twitter (registered trademark), Instagram (registered trademark), YouTube (registered trademark), TikTok, and LINE (registered trademark).

In order to use these advertising media such as SNS as a destination for posting banner advertising information, the administrator who manages the advertising media must review and approve the landing page linked to by the link information attached to the banner advertising information to be posted on the advertising media, and other prescribed procedures must also be completed. Completing these prescribed procedures, including reviews, takes time, and while there are advertising media that complete the above procedures within one business day, there are also advertising media where the above procedures may take 10 business days or more in some cases.

There are a certain number of requests from advertisers to change landing pages that have been approved by the administrator who manages the advertising medium, without going through the prescribed procedures such as review by the administrator who manages the advertising medium, to landing pages that are known to pass the review, landing pages that they want to temporarily test for their appeal to viewers, or landing pages that are appropriate at the right time. However, the information provision method disclosed in Patent Document 1 does not take these advertiser requests into consideration at all.

WO2012/043649

The present invention aims to provide an information providing device, an information providing method, and an information providing program that can change the landing page at the destination of the link information added to the banner advertising information without going through a prescribed procedure such as an examination by an administrator who manages the advertising medium.

That is, the information providing device according to the first aspect is an information providing device that displays article advertising information related to information used for advertising a product or service on an information terminal, and includes an approval/rejection information acquisition unit that acquires approval/rejection information related to approval/rejection of the article advertising information of an administrator who manages an advertising medium site on which banner advertising information to which link information for accessing the article advertising information is attached is posted, an identification information acquisition unit that acquires identification information of the information terminal that has accessed the information terminal, a determination unit that determines whether the information terminal is of a predetermined type based on the identification information acquired by the identification information acquisition unit, and a display unit that displays product introduction information related to advertising a product or service different from the article advertising information on the information terminal determined by the determination unit to be of the predetermined type after the approval/rejection information acquisition unit acquires approval information indicating the administrator's approval of the article advertising information.

In a second aspect, in the information providing device according to the first aspect, the identification information acquired by the identification information acquisition unit may be an IP address of the information terminal, and the determination unit may determine that the information terminal is of a predetermined type when the identification information acquired by the identification information acquisition unit is an IP address other than a predetermined fixed IP address.

In a third aspect, in the information providing device according to the first aspect, the identification information acquired by the identification information acquisition unit may be user agent information of the information terminal, and the determination unit may determine that the information terminal is of a predetermined type based on the user agent information.

In a fourth aspect, in the information providing device according to the third aspect, the identification information acquired by the identification information acquisition unit is information relating to the type of web browser used in the information terminal, and the determination unit may determine that the information terminal is of the specified type when the type of web browser corresponds to a web browser used in a specified type of information terminal.

In a fifth aspect, in the information providing device according to the third aspect, the identification information acquired by the identification information acquisition unit is information relating to the type of operating system used in the information terminal, and the determination unit may determine that the information terminal is of the specified type when the type of operating system corresponds to an operating system used in a specified type of information terminal.

In a sixth aspect, in the information providing device according to the first aspect, the identification information acquired by the identification information acquisition unit is information regarding the presence or absence of predetermined parameter information that is added to the link information when a selection operation to select banner advertising information is performed by an information terminal on an advertising medium site, and the determination unit may determine that the information terminal is of a predetermined type when the identification information includes the parameter information.

In a seventh aspect, in the information providing device according to the first aspect, the identification information acquired by the identification information acquisition unit may be size information of the width of a display area of a display provided on the information terminal, and the determination unit may determine that the information terminal is of a predetermined type when the size information is smaller than a predetermined value.

The information providing method according to the eighth aspect is a method for displaying article advertising information related to information used for advertising a product or service on an information terminal, in which a computer executes an approval/rejection information acquisition step for acquiring approval/rejection information related to approval/rejection of the article advertising information from an administrator who manages an advertising medium site on which banner advertising information to which link information for accessing the article advertising information is attached is posted, an identification information acquisition step for acquiring identification information of the information terminal that has accessed the article advertising information, a determination step for determining whether the information terminal is of a predetermined type based on the identification information acquired in the identification information acquisition step, and a display step for displaying product introduction information related to the advertisement of a product or service different from the article advertising information on the information terminal determined to be of the predetermined type in the determination step after acquiring approval information indicating the administrator's approval of the article advertising information in the approval/rejection information acquisition step.

The information provision program according to the ninth aspect is an information provision program that displays article advertising information related to information used in advertising a product or service on an information terminal, and has a computer that realizes the following: an approval/rejection information acquisition function that acquires approval/rejection information related to approval/rejection of the article advertising information of an administrator who manages an advertising medium site on which banner advertising information to which link information for accessing the article advertising information is attached is posted; an identification information acquisition function that acquires identification information of the information terminal that has accessed the information; a determination function that determines whether the information terminal is of a predetermined type based on the identification information acquired by the identification information acquisition function; and a display function that displays product introduction information related to advertising a product or service different from the article advertising information on an information terminal that has been determined to be of the predetermined type by the determination function after the approval/rejection information acquisition function acquires approval information indicating the administrator's approval of the article advertising information.

The information providing device etc. according to the present invention is an information providing device that displays article advertising information related to information used for advertising products or services on an information terminal, and is characterized by having an approval/rejection information acquisition unit that acquires approval/rejection information related to approval/rejection of the article advertising information of an administrator who manages an advertising medium site on which banner advertising information to which link information for accessing the article advertising information is attached is posted, an identification information acquisition unit that acquires identification information of the information terminal that has accessed, a determination unit that determines whether the information terminal is of a predetermined type or not based on the identification information acquired by the identification information acquisition unit, and a display unit that displays product introduction information related to advertising a product or service different from the article advertising information on an information terminal determined by the determination unit to be of the predetermined type after the approval/rejection information acquisition unit acquires approval information indicating the administrator's approval of the article advertising information, and therefore can change the landing page at the destination of the link information attached to the banner advertising information without undergoing a predetermined procedure such as an examination by the administrator who manages the advertising medium.

FIG. 1 is a diagram for explaining an overview of an information providing device. FIG. 2 is a diagram for explaining an outline of the functions of the information providing device. FIG. 3 is a diagram for explaining an outline of the functions of the information providing device. FIG. 4 is a block diagram showing the configuration of the information providing device. FIG. 5 is a block diagram showing the functional configuration of the information providing device. FIG. 6 is a diagram showing an example of user agent information of a portable information terminal, which is identification information of the information terminal. FIG. 7 is a diagram showing an example of user agent information of a tablet PC, which is identification information of an information terminal. FIG. 8 is a diagram showing an example of user agent information including information on the type of operating system used in an information terminal, which is identification information of the information terminal. FIG. 9 is a diagram showing an example of user agent information that is identification information of an information terminal and includes information on the type of application used for browsing a website used in the information terminal. FIG. 10 is a diagram for explaining tab information added to link information in LINE (registered trademark), which is an example of an advertising medium site. FIG. 11 is a diagram for explaining tab information added to link information in TikTok (registered trademark), which is an example of an advertising medium site. FIG. 12 is a diagram for explaining size information of the width of a display area of a display provided in an information terminal, which is identification information of the information terminal. FIG. 13 is a flow chart of the information providing program.

(Overview of information providing device 10)
An overview of an information providing device 10 will be described with reference to FIG.
The information providing device 10 is an information processing device represented by a personal computer (hereinafter referred to as a PC), a notebook PC, a tablet PC, a mobile information terminal such as a smartphone, and a server device, and is connected to the Internet 11 and displays information used for advertising products or services (hereinafter referred to as products, etc.) on the information terminal.

The information providing device 10 is an advertiser site managed and operated by an advertiser of an advertisement for a product or the like.
The advertiser site refers to a computer or an entire system including a computer that stores web pages managed and operated by a company that advertises products and the like.
The information providing device 10 is not limited to being the advertiser site itself, but may be one functional part of an entire system that handles some of the functions of the advertiser site, or may be provided independently of the advertiser site, and may display product information, etc., within a webpage displayed by the advertiser site or on a sub-page of the webpage.

The information terminal is an information processing device used by a person viewing product information, and examples of such devices include a desktop PC 12, a notebook PC 13, a smartphone 14, and a tablet PC (not shown). Persons viewing product information include consumers of products, etc., and people who review the approval or rejection of web pages such as landing pages that are linked to link information attached to banner advertising information published in advertising media, which will be described later.

A banner ad is a form of advertising in which an image or video is displayed in an ad space on a webpage. Banner ads are sized according to the shape, such as rectangular, horizontal, square, or vertical, depending on the advertising medium in which they are displayed, and are characterized by their strong appeal to viewers compared to text-only ads. Link information is attached to the banner ad information, and when a viewer clicks or taps on the banner ad, the landing page linked to by the link information is displayed on the viewer's information terminal.

In this embodiment, listing advertisement information in which link information is added to a text-only advertisement may be used instead of banner advertisement information. In this case, a viewer clicks or taps on the listing advertisement information in the webpage, and a landing page linked to by the link information added to the listing advertisement information is displayed on the viewer's information terminal.

The information providing device 10 is connected to information terminals, such as a desktop PC 12, a notebook PC 13, and a smartphone 14, as well as to an advertising medium server 15 via the Internet 11, regardless of whether the connection is wired or wireless.
The advertising medium server 15 is an information processing device used by the advertising medium to provide its services.

The advertising media in this embodiment include social networking services (hereinafter referred to as SNS), search engine services, content distribution services that distribute content such as music, movies, and games, and information distribution services that distribute information such as news and weather forecasts.

Examples of SNS include Facebook (registered trademark), Twitter (registered trademark), Instagram (registered trademark), YouTube (registered trademark), TikTok, and LINE (registered trademark).

Examples of search engine services include Google (registered trademark) and Yahoo! (registered trademark).
An example of a content distribution service is MOOGA (registered trademark).
Examples of information distribution services include PR TIMES (registered trademark) and weathernews (registered trademark).
These advertising media are managed and operated by advertising media servers 15, and services are provided via the Internet 11.

Product introduction information is the link destination of link information attached to banner advertising information published in advertising media, and is a web page that contains information to introduce products or services and information on the terms of trade related to them, such as a landing page (LP), and its purpose is to appeal (appeal) to products or services and to convert them into purchases.

A landing page is the page that banner advertising information links to, and is the webpage that is first displayed when a viewer clicks or taps on the banner advertising information. The advertiser of the banner advertising information can direct viewers who click or tap on the banner advertising information to the webpage of their choice. Examples of landing pages include article advertising information, which will be described later, and product introduction information.

(Overview of Functions of Information Providing Device 10)
Next, an outline of the functions of the information providing device 10 will be described with reference to Fig. 2 and Fig. 3. Fig. 2 and Fig. 3 are diagrams for explaining an outline of the functions of the information providing device 10.

The information providing device 10 prepares landing pages (page X10b, page Y10c) related to two types of product information in advance on the advertiser site 10a, and allows an information terminal accessing the advertiser site 10a to view page X10b or page Y10c.

Banner advertisement information is posted on page A (advertising posting page) 15b of the advertising medium site 15a. Banner advertisement information is in the form of images, videos, character strings, icons, etc.

The banner advertisement information posted on page A15b of the advertising medium site 15a serves as a gateway to the advertiser site 10a, and is provided with link information that makes the advertiser site 10a the link destination (transition destination). The link information is a hyperlink, and is the URL (Uniform Resource Locator) of the advertiser site 10a.

When a viewer of the advertising medium site 15a selects the banner advertising information posted on page A (advertising posting page) 15b, the viewer is transitioned to the advertiser site 10a, which is the link destination, based on the link information attached to the banner advertising information. The selection operation is an operation of the information device that is performed based on the viewer's click or tap operation.

Pages X10b and Y10c both contain information about the same product or service, and page Y10c has a stronger appeal to viewers than page X10b.

Page X10b may be used as article advertisement information, and page Y10c may be used as product introduction information. Article advertisement information has less appeal to the viewer than product introduction information. Article advertisement information may be written in the form of an article, such as a newspaper article written from the perspective of the publication medium or a third party, or may be written in a form that is easily accepted by a wide range of attributes regardless of gender or generation, or by a group whose needs are not yet apparent, without using words, expressions, images, etc. that focus on and appeal to limited attributes or needs such as a specific generation or occupation. Specifically, it may be an advertisement that is published in the form of an article in an advertising medium such as a newspaper, magazine, or news site. In addition, article advertisement information may be content that is restrained from directly appealing to the viewer for the product or service, and that gives the viewer an awareness, discovery, or observation that may serve as a trigger for purchasing the product or service, and is introduced with trivia, experiences, etc. In addition, article advertisement information may be information that deepens the viewer's understanding of the product or service rather than arousing the viewer's desire to purchase.

Product introduction information may use words, expressions, images, etc. that focus on and appeal to attributes such as a specific gender, generation, or occupation, or specific emerging needs, regarding the product or service. Product introduction information may also be content that appeals to value, a sense of value, a premium feel, rarity, etc., which will increase the viewer's desire to purchase. Product introduction information may also be content that stimulates the viewer's desire to purchase, such as the effects, utility, value, functions, uses, purpose, or usefulness of the product or service.

The article advertising information may be a cushion page that serves as a cushion before guiding the viewer from the banner advertising information to the product introduction information. The cushion page is the same as the product introduction information in that it is a type of landing page used as a link destination when the viewer clicks or taps on a web advertisement such as the banner advertising information. The cushion page is placed between the product introduction information to which the viewer is guided and the banner advertising information, and link information from the cushion page to the product introduction information is posted. The cushion page may be designed to focus on the viewer acquiring knowledge about the product or service and increasing their understanding, rather than increasing the viewer's desire to purchase the product or service. By the viewer stopping by the cushion page before being guided from the banner advertising information to the product introduction information, the viewer's desire to purchase is further increased based on the knowledge gained on the cushion page when viewing the product introduction information.

Pages X10b and Y10c will be described with reference to Figure 3. Figure 3(a) shows page X10b, and Figure 3(b) shows page Y10c. Page Y10c has a differentiated portion 10d, which enhances its appeal compared to page X10b. Differentiated portion 10d uses a photo of a woman in a swimsuit as the background, thereby enhancing its appeal to adult men.

The differentiation portion 10d exerts an appealing power (appealing power) on consumers who belong to the purchasing demographic of the product, etc., or to the specific attributes to which the product, etc., is to be promoted, and its content is adopted based on its correspondence with the product, etc.

For example, if the target buyers of the product are adult men, images and videos that arouse the interest, concern, and curiosity of adult men, as well as photos of women in swimsuits, are posted in the differentiation section 10d. If the consumer attributes of the product to be promoted are women in their twenties and thirties, images and videos that arouse the interest, concern, and curiosity of women in their twenties and thirties are posted in the differentiation section 10d.
The differentiated portion 10d is not limited to the above example, and may have an appealing effect through the entire content of the description. For example, the entire background may be the differentiated portion 10d, and an image or the like may be displayed in the background to stimulate the purchasing desire of the target demographic.

(Configuration of information providing device 10)
The configuration of the information providing device 10 according to this embodiment will be described with reference to Fig. 4. Fig. 4 is a block diagram showing the configuration of the information providing device.

The information providing device 10 includes functional units such as a communication interface 10e, a ROM 10f, a RAM 10g, a storage unit 10h, a CPU 10i, and an input/output interface 10j. The information providing device 10 also includes an input device 10k and an output device 10l as its external devices.

The communication interface 10 e mainly has a function of inputting and outputting data to and from the Internet 11 .
The storage unit 10h can be used as a storage device, and stores information provision programs, which are necessary for the operation of the information providing device 10 and will be described later, various applications, and various data used by the applications.

The input/output interface 10j transmits and receives data to and from the input device 10k and output device 10l of the information providing device 10. The input device 10k is a keyboard, mouse, scanner (not shown), etc., and the output device 10l is a monitor, printer, speaker (not shown), etc., which are so-called peripheral devices.

The information providing device 10 stores an information providing program (described later) in the ROM 10f or the storage unit 10h, and loads the information providing program into a main memory such as the RAM 10g. The CPU 10i accesses the main memory into which the information providing program has been loaded, executes the information providing program, and controls each functional unit.

(Functional Configuration of Information Providing Device 10)
Next, an example of the functional configuration of the information providing device 10 will be described with reference to Fig. 5 to Fig. 12. Fig. 5 is a block diagram showing the functional configuration of the information providing device 10 according to this embodiment.

By executing the information provision program, the information providing device 10 has a CPU 10i equipped with an approval/disapproval information acquisition unit 19, an identification information acquisition unit 20, a judgment unit 21, a display unit 22, and the like as functional units.

The approval/disapproval information acquisition unit 19 acquires approval/disapproval information relating to approval/disapproval of the article advertising information by the administrator who manages the advertising medium site on which the banner advertising information to which the link information for accessing the article advertising information is added is posted.
The administrator is the person who manages or operates the advertising medium site, or a person who receives instructions from the said person, and may be either a corporation or an individual.
The approval/rejection information refers to the administrator's approval or rejection of the article advertising information.

An administrator who manages the advertising medium site examines whether the article advertising information meets specified standards, and if the article advertising information meets the standards, approves the article advertising information, and if it does not meet the standards, rejects the article advertising information.
The approval/disapproval information acquisition unit 19 accesses the advertising medium site to acquire approval/disapproval information, or acquires approval/disapproval information sent from the advertising medium site.

The identification information acquisition unit 20 acquires the identification information of the information terminal that has made the access.
The identification information acquired by the identification information acquisition unit 20 is the IP address of the information terminal.
An IP address is a number used in the Internet Protocol (IP) to identify an information device at the other end of a communication.

The determination unit 21 determines whether or not the information terminal is of a predetermined type based on the identification information acquired by the identification information acquisition unit 20 .
The determination unit 21 determines that the information terminal is of a predetermined type when the identification information acquired by the identification information acquisition unit 20 is an IP address other than a predetermined fixed IP address.
The fixed IP address is a unique IP address when connected to the Internet and is unique to the device.

The specified fixed IP address is the IP address of an information terminal used by an administrator who manages an advertising medium site. Therefore, if the identification information acquired by the identification information acquisition unit 20 is a specified fixed IP address, the determination unit 21 determines that the information terminal is an information terminal used by an administrator, and if the identification information is an IP address other than the specified fixed IP address, the determination unit 21 determines that the information terminal is not an information terminal used by an administrator.

After the approval/rejection information acquisition unit 19 acquires approval information indicating the administrator's approval of the article advertising information, the display unit 22 displays product introduction information relating to advertisements for products or services different from the article advertising information on an information terminal that is determined by the determination unit 21 to be of a predetermined type.

After the examination of the article advertising information is completed and approval is obtained from the manager, product introduction information different from the article advertising information is displayed on an information terminal that is determined by a determination section 21 to be not an information terminal used by the manager.
The article advertisement information that has been approved by the administrator after the examination is made publicly available to general readers. For an information terminal that accesses the article advertisement information under such circumstances, the display unit 22 displays product or other information instead of the article advertisement information.

In a situation where the administrator's information terminal rarely accesses article advertising information that has been reviewed and approved by the administrator, the display unit 22 can reliably prevent product, etc. introduction information from being displayed on the information terminal used by the administrator by displaying product, etc. introduction information that is different from the article advertising information on the information terminal used by the administrator, which is determined by the determination unit 21 to be not an information terminal used by the administrator.

The identification information acquired by the identification information acquisition unit 20 is user agent information of the information terminal, and the determination unit 21 determines that the information terminal is of a predetermined type based on the user agent information.
In addition, the identification information acquired by the identification information acquisition unit 20 is information regarding the type of web browser used in the information terminal, and the determination unit 21 may determine that the information terminal is of a specified type when the type of web browser corresponds to a web browser used in an information terminal of a specified type.

Furthermore, the identification information acquired by the identification information acquisition unit 20 is information regarding the type of operating system used in the information terminal, and the determination unit 21 may determine that the information terminal is of a specified type when the type of operating system corresponds to an operating system used in a specified type of information terminal.

Specifically, when the user agent information acquired by the identification information acquisition unit 20 relates to a portable information terminal such as a smartphone, the determination unit 21 determines that the information terminal is a portable information terminal.
In addition, when the information regarding the type of web browser used in the information terminal acquired by the identification information acquisition unit 20 relates to a mobile information terminal such as a smartphone, the judgment unit 21 judges that the information terminal is a mobile information terminal.

Furthermore, if the information regarding the type of operating system used in the information terminal acquired by the identification information acquisition unit 20 relates to a mobile information terminal such as a smartphone, the determination unit 21 determines that the information terminal is a mobile information terminal.
The predetermined type of information terminal determined by the determination unit is not limited to a mobile information terminal such as a smartphone, but may be a personal computer (PC), a tablet PC, or the like.

After the approval/rejection information acquisition unit 19 acquires approval information indicating the administrator's approval of the article advertising information, the display unit 22 displays product introduction information relating to the advertisement of the product or service, which is different from the article advertising information, on the information terminal determined by the determination unit 21 to be of a predetermined type.

The identification information acquired by the identification information acquisition unit 20 includes user agent information (User Agent), such as type information of the information terminal used by the user of the Internet 11, type information of the OS (Operating System) used by the information terminal, and type information of the web browser used by the information terminal. When the information terminal uses the web browser to access a website or the like based on HTTP (Hypertext Transfer Protocol), information about the user agent is notified to the other party (the information providing device 10 in this embodiment) by PHP (Hypertext Preprocessor).
It should be noted that information regarding the user agent can be obtained not only by PHP, but also by JavaScript (registered trademark) and .htaccess, and there is no particular limitation on the means for obtaining information regarding the user agent.

A user agent is a program or software that interprets HTTP when an information terminal accesses a web page. Specifically, a user agent is information about the web browser, OS, search engine crawler, etc. used by the information terminal that accessed the web page, and is used for website access analysis.

In a broad sense, a user agent refers to software or hardware used to send and receive data based on a certain protocol. User agents are used to access web pages, and also include, for example, email software used to send and receive email.

User agent information is information about the user agent, specifically the type of web browser, OS, and search engine crawler used by the information terminal, i.e., name, version information, etc.

HTTP is a protocol used when a web server and a web browser on an information terminal communicate with each other. Based on HTTP, the web server and the web browser send and receive HTML files, images, and other document information. The web server and the web browser establish a connection with each other, and then communicate by sending and receiving HTTP messages. There are two types of HTTP messages: request messages sent from the web browser to the web server, and response messages sent from the web server to the web browser.

The communication between the web server and the web browser is carried out according to the following procedure.
1. The URL of a web page is entered into the address bar of a web browser.
2. The input URL is specified in the web browser.
3. The web browser sends a request message for viewing a web page to the web server based on HTTP.
4. The web server locates the requested web page file based on the URL.
5. The web server returns a response message to the web browser based on HTTP.
6. The web page is displayed in the web browser.

The user agent information, which is the identification information acquired by the identification information acquisition unit 20, will be described with reference to FIG. 6. FIG. 6 is a diagram showing an example of user agent information of a mobile information terminal, which is the identification information acquired by the identification information acquisition unit 20. The mobile information terminal is what is known as a smartphone.

6(a) to (f) show an example of user agent information when the information terminal is a smartphone, which is a portable information terminal. The determination unit 21 determines that the information terminal is a smartphone from the underlined parts shown in FIG. 6(a) to (f).
The determination unit 21 determines, based on the identification information acquired by the identification information acquisition unit 20, whether or not the information terminal is of a predetermined type.

(Determination when the specified type is a smartphone)
In the case of the user agent information shown in FIG. 6A, the determination unit 21 determines that the information terminal is a smartphone based on the underlined "iPhone (registered trademark)."
In the case of the user agent information shown in FIG. 6B, the determination unit 21 determines that the information terminal is a smartphone based on the underlined "Android" (registered trademark) and "Mobile."

In the case of the user agent information shown in FIG. 6C, the determination unit 21 determines that the information terminal is a smartphone based on the underlined portion "Windows (registered trademark) Phone."
In the case of the user agent information shown in FIG. 6(d), the determination unit 21 determines that the information terminal is a smartphone based on the underlined parts "Mobile" and "Firefox" (registered trademark).

In the case of the user agent information shown in FIG. 6( e ), the determination unit 21 determines that the information terminal is a smartphone based on the underlined “Nexus 5” (registered trademark).
In the case of the user agent information shown in FIG. 6(f), the determination unit 21 determines that the information terminal is a smartphone based on the underlined "BlackBerry" (registered trademark).

The display unit 22 displays different product or other introduction information for an information terminal determined by the determination unit 21 to be of a predetermined type and an information terminal not determined by the determination unit 21 to be of a predetermined type.
The display unit 22 displays page Y10c on an information terminal that the judgment unit 21 judges to be a smartphone, which is a specified type, and displays page X10b on an information terminal that the judgment unit 21 does not judge to be a smartphone, which is a specified type.

In other words, the information providing device 10 can display page Y10c, which is different from page X10b, on a smartphone, which is a mobile information terminal among the information terminals that have accessed the advertiser site 10a. Smartphones are not used as information terminals used in screening conducted by companies that manage and operate advertising media. If page X10b is a landing page that has passed screening and page Y10c is a landing page that has not passed screening, it is possible to display page X10b on the information terminal used for the screening and page Y10c on the smartphone.

(Determination when the specified type is a tablet PC)
The determination by the determining unit 21 when the predetermined type is a tablet PC will be described with reference to Fig. 7. Fig. 7 is a diagram showing an example of user agent information of a tablet PC, which is identification information of an information terminal.
The determination unit 21 determines, based on the identification information acquired by the identification information acquisition unit 20, whether or not the information terminal is of a predetermined type.
The identification information acquired by the identification information acquisition unit 20 is user agent information of the information terminal, and the determination unit 21 determines whether or not the information terminal is a tablet PC based on the user agent information of the information terminal.

The display unit 22 displays different product or other introduction information for an information terminal that has been determined by the determination unit 21 to be a tablet PC and an information terminal that has not been determined by the determination unit 21 to be a tablet PC.
The display unit 22 displays page X10b on an information terminal that is not determined by the determination unit 21 to be a tablet PC, and displays page Y10c on an information terminal that is determined by the determination unit 21 to be a tablet PC.

7(a) to (g) show an example of user agent information when the information terminal is a tablet PC. The determination unit 21 determines that the information terminal is a tablet PC from the underlined parts shown in FIG. 7(a) to (g).
In the case of the user agent information shown in FIG. 7A, the determination unit 21 determines that the information terminal is a tablet PC based on the underlined portion "iPad (registered trademark)."

In the case of the user agent information shown in FIG. 7B, the determination unit 21 determines that the information terminal is a tablet PC based on the underlined parts "Android" (registered trademark) and "Tablet."
In the case of the user agent information shown in FIG. 7C, the determination unit 21 determines that the information terminal is a tablet PC based on the underlined parts "Windows (registered trademark)" and "Touch."

In the case of the user agent information shown in FIG. 7D, the determination unit 21 determines that the information terminal is a tablet PC based on the underlined parts "Tablet" and "Firefox" (registered trademark).
In the case of the user agent information shown in FIG. 7(e), the determination unit 21 determines that the information terminal is a tablet PC based on the underlined "Nexus 7" (registered trademark).

In the case of the user agent information shown in FIG. 7(f), the determination unit 21 determines that the information terminal is a tablet PC based on the underlined "Kindle" (registered trademark).
In the case of the user agent information shown in FIG. 7(g), the determination unit 21 determines that the information terminal is a tablet PC based on the underlined "Silk" (registered trademark).

The information providing device 10 can display page Y10c, which is different from page X10b, on a tablet PC among the information terminals that have accessed the advertiser site 10a. Tablet PCs are not used as information terminals used in screening conducted by companies that manage and operate advertising media. If page X10b is a landing page that has passed screening and page Y10c is a landing page that has not passed screening, it is possible to display page X10b on the information terminal used for the screening and page Y10c on the tablet PC.

(When the identification information acquired by the identification information acquisition unit 20 is the OS type included in the user agent information)
If the identification information acquired by the identification information acquisition unit 20 is information regarding the type of operating system (OS) used by the information terminal, the judgment unit 21 may determine whether or not the information terminal is a mobile information terminal based on the type of operating system (OS).

With reference to FIG. 8, a case will be described in which the identification information is the type of OS and the determination unit 21 determines whether or not the information terminal is a mobile information terminal based on the type of OS. FIG. 8 is a diagram showing an example of user agent information that includes information on the type of operating system used in the information terminal, which is the identification information of the information terminal.

8(a) to (g) show an example of the OS type included in the user agent information of the information terminal. The determination unit 21 determines whether the information terminal is a smartphone or not based on the underlined parts shown in FIG. 8(a) to (g).
In the case of the user agent information shown in Fig. 8(a), the OS of the information terminal is "Windows" (registered trademark). "Windows" is an OS for personal computers, not an OS for smartphones. Therefore, the determination unit 21 determines that the information terminal is not a smartphone based on the underlined "Windows."

In the case of the user agent information shown in Fig. 8(b), the OS of the information terminal is "Windows Phone OS". "Windows Phone OS" is an OS for smartphones. Therefore, the determination unit 21 determines that the information terminal is a smartphone based on the underlined "Windows Phone OS".
In the case of the user agent information shown in Fig. 8(c), the OS of the information terminal is "Mac OS.""MacOS" is an OS for personal computers, not an OS for smartphones. Therefore, the determination unit 21 determines that the information terminal is not a smartphone based on the underlined "Mac OS."

In the case of the user agent information shown in Fig. 8(d), the OS of the information terminal is "iPhone OS.""iPhoneOS" is an OS for smartphones. Therefore, the determination unit 21 determines that the information terminal is a smartphone based on the underlined "iPhone OS."
In the case of the user agent information shown in Fig. 8(e), the OS of the information terminal is "Android.""Android" is an OS for smartphones. Therefore, the determination unit 21 determines that the information terminal is a smartphone based on the underlined "Android."

In the case of the user agent information shown in Fig. 8(f), the OS of the information terminal is "Linux.""Linux (registered trademark)" is an OS for personal computers, not an OS for smartphones. Therefore, the determination unit 21 determines that the information terminal is not a smartphone based on the underlined "Linux."
In the case of the user agent information shown in Fig. 8(g), the OS of the information terminal is "Nintendo.""Nintendo" is an OS for a game console, not an OS for a smartphone. Therefore, the determination unit 21 determines that the information terminal is not a smartphone, based on the underlined "Nintendo."

As described above, the information providing device 10 can determine whether the information terminal that has accessed the advertiser site 10a is a smartphone or not, based on the OS type included in the user agent information acquired by the identification information acquisition unit 20. The information providing device 10 then displays page X10b on the information terminal that has not been determined to be a smartphone, and displays page Y10c on the information terminal that has been determined to be a smartphone.

(When the identification information acquired by the identification information acquisition unit 20 is the type of browser included in the user agent information)
The identification information acquired by the identification information acquisition unit 20 is information regarding the type of application (browser) used by the information terminal to browse websites, and the determination unit 21 may determine whether or not the information terminal is a mobile information terminal based on the type of application (browser).

With reference to Figure 9, a case will be described in which the identification information is the type of browser, and the determination unit 21 determines whether or not the information terminal is a mobile information terminal based on the type of browser. Figure 9 is a diagram showing an example of user agent information that includes information on the type of application (browser) used to browse websites used on the information terminal, which is the identification information of the information terminal.

9A to 9H show examples of browser types included in the user agent information of an information terminal. The determination unit 21 determines whether the information terminal is a smartphone or not based on the underlined parts shown in FIG. 9A to 9H.
In the case of the user agent information shown in Fig. 9A, the browser of the information terminal is "MSIE". "MSIE" is a browser for personal computers, not a browser for smartphones. Therefore, the determination unit 21 determines that the information terminal is not a smartphone based on the underlined "MSIE".

In the case of the user agent information shown in FIG. 9B, the browser of the information terminal is "Edge.""Edge" is a browser for personal computers, not a browser for smartphones. Therefore, based on the underlined "Edge," the determination unit 21 determines that the information terminal is not a smartphone. The user agent information of the mobile version of Edge used on smartphones includes "Mobile" and "Edge."
In the case of the user agent information shown in FIG. 9C, the browser of the information terminal is "Chrome". "Chrome" is a browser for personal computers, not a browser for smartphones. Therefore, the determination unit 21 determines that the information terminal is not a smartphone based on the underlined "Chrome". The user agent information of the mobile version of Chrome used in smartphones includes "Mobile" and "Chrome".

In the case of the user agent information shown in FIG. 9D, the browser of the information terminal is "FireFox.""FireFox" is a browser for personal computers, not for smartphones. Therefore, the determination unit 21 determines that the information terminal is not a smartphone based on the underlined "FireFox." User agent information for the mobile version of FireFox used in smartphones includes "Mobile" and "FireFox."
In the case of the user agent information shown in Fig. 9(e), the browser of the information terminal is "Safari.""Safari" is a smartphone browser. Therefore, the determination unit 21 determines that the information terminal is a smartphone based on the underlined "Safari."

In the case of the user agent information shown in FIG. 9(f), the browser of the information terminal is "Opera." "Opera" is a browser for personal computers, not a browser for smartphones. Therefore, based on the underlined "Opera," the determination unit 21 determines that the information terminal is not a smartphone. The user agent information of the mobile version of Opera used on smartphones includes "Mobile" and "Opera."

In the case of the user agent information shown in Figure 9 (g), the browser of the information terminal is "Sleipnir". "Sleipnir" is a browser for personal computers, not a browser for smartphones. Therefore, the determination unit 21 determines that the information terminal is not a smartphone based on the underlined "Sleipnir". The user agent information of the mobile version of Sleipnir used on smartphones includes "Mobile" and "Sleipnir".
In the case of the user agent information shown in Fig. 9(h), the browser of the information terminal is "Nintendo.""Nintendo" is a browser for a game console, not a browser for a smartphone. Therefore, the determination unit 21 determines that the information terminal is not a smartphone, based on the underlined "Nintendo."

As described above, the information providing device 10 can determine whether the information terminal that accessed the advertiser site 10a is a smartphone or not based on the type of browser included in the user agent information acquired by the identification information acquisition unit 20. The information providing device 10 then displays page X10b on the information terminal that is not determined to be a smartphone, and displays page Y10c on the information terminal that is determined to be a smartphone.

(When the identification information acquired by the identification information acquisition unit 20 is information regarding the presence or absence of predetermined parameter information added to the link information)
The identification information acquired by the identification information acquisition unit 20 is information regarding the presence or absence of specified parameter information that is assigned to link information when a selection operation to select banner advertising information is performed by an information terminal on an advertising medium site, and the judgment unit 21 may judge that the information terminal is of a specified type when the identification information contains parameter information.

When an information terminal accesses a website or the like based on link information, the link information is notified to the other party (in this embodiment, the advertising medium site 15a and the information providing device 10).

The tab information added to link information on the advertising medium site 15a will be described with reference to Figures 10 and 11. Figure 10 is a diagram for explaining tab information added to link information on LINE (registered trademark), which is an example of an advertising medium site, and Figure 11 is a diagram for explaining tab information added to link information on TikTok (registered trademark), which is an example of an advertising medium site.

Figure 10(a) shows an example of link information notified to the advertising medium site 15a related to LINE, which is an advertising medium, and Figure 10(b) shows an example of link information to which parameter information has been added on the advertising medium site 15a.

"ldtag" is parameter information that is assigned when a selection operation is performed on link information on the advertising medium site 15a, and "XXXXXXXX" is a unique ID (identification) that is assigned when a selection operation is performed on link information on the advertising medium site 15a, and is made up of numbers, letters, symbols, etc., and serves as identification information for tracking. In addition, the parameter information includes tag information, and may include a combination of tag information with numbers, symbols, etc.
The determination unit 21 determines whether or not the information terminal is an information terminal that has transitioned from the advertising medium site 15a to the advertiser site 10a, based on the presence or absence of "ldtag" in the link information.

If the link information contains an "ldtag", the determination unit 21 determines that the information terminal that held the link information has transitioned from the advertising medium site 15a to the advertiser site 10a. If the link information does not contain an "ldtag", the determination unit 21 determines that the information terminal that held the link information has not transitioned from the advertising medium site 15a to the advertiser site 10a.

Figure 11 (a) shows an example of link information notified to an advertising medium site 15a related to TikTok, which is an advertising medium, and Figure 11 (b) shows an example of link information to which parameter information has been added on the advertising medium site 15a.

"ttclid" is parameter information that is assigned when link information is selected on the advertising medium site 15a, and "XXXXXXXX" is a unique ID (identification) that is assigned when link information is selected on the advertising medium site 15a, and is composed of numbers, letters, and symbols, etc., and serves as identification information for tracking.

The determination unit 21 determines whether the information terminal is an information terminal that has transitioned from the advertising medium site 15a to the advertiser site 10a based on the presence or absence of "ttclid" in the link information.

If "ttclid" is present in the link information, the determination unit 21 determines that the information terminal that held the link information has transitioned from the advertising medium site 15a to the advertiser site 10a. If "ttclid" is not present in the link information, the determination unit 21 determines that the information terminal that held the link information has not transitioned from the advertising medium site 15a to the advertiser site 10a.

When the information providing device 10 determines that the information terminal has transitioned from the advertising medium site 15a to the advertiser site 10a, it can display page Y10c on the information terminal, and when it determines that the information terminal has not transitioned from the advertising medium site 15a, it can display page X10b on the information terminal.

(When the identification information is information about the width of the display area of the display of the information terminal)
The identification information acquired by the identification information acquisition unit 20 is size information of the width of the display area of the display of the information terminal, and the determination unit 21 may determine that the information terminal is of a specified type when the size information is smaller than a specified value.
The portable information terminal is a smartphone.

The size information of the width of the display area of the display of the information terminal will be described with reference to FIG. 12. FIG. 12 is a diagram for explaining the size information of the width of the display area of the display of the information terminal, which is the identification information of the information terminal.

When the information terminal accesses a website or the like based on link information, the information terminal is configured to notify the other party (the information providing device 10 in this embodiment) of the width size information of the display area of the display.

The display area of a display provided in an information terminal varies depending on the type of information terminal, such as a desktop PC 12, a notebook PC (laptop PC) 13, or a smartphone 14. As shown in FIG. 12(a), when the information terminal is a desktop PC 12, the size information of the width of the display area is the width 17a of the connected display 17. When the information terminal is a notebook PC 13, the size information of the width of the display area is the width 13a shown in FIG. 12(b). When the information terminal is a smartphone 14, the size information of the width of the display area is the width 14a shown in FIG. 12(c).

The information providing device 10 can determine whether the information terminal that has accessed the advertiser site 10a is a smartphone or not, based on the size information of the width of the display area, which is the identification information of the information terminal acquired by the identification information acquisition unit 20. The information providing device 10 then displays page X10b on the information terminal that has not been determined to be a smartphone, and displays page Y10c on the information terminal that has been determined to be a smartphone.

(Information provision method and information provision program)
Next, the information providing method according to this embodiment will be described together with the information providing program with reference to Fig. 13. Fig. 13 is a flowchart of the information providing program.
As shown in FIG. 13, the information provision program includes an approval/rejection information acquisition step S19, an identification information acquisition step S20, a determination step S21, and a display step S22.

The information providing device 10 loads the information providing program stored in the ROM 10f or the memory unit 10h into the main memory consisting of the RAM 10g, and the CPU 10i executes the information providing program by accessing the main memory.

The information providing program causes the CPU 10i of the information providing device 10 to realize various functions, such as an approval/rejection information acquisition function, an identification information acquisition function, a determination function, and a display function.
Although the above embodiment illustrates a case where these functions are processed in the order shown in the flowchart of FIG. 13, the present invention is not limited to this, and the information provision program may be executed by appropriately changing the order of these functions.
Note that the above-mentioned functions overlap with the explanations of the approval/denial information acquisition unit 19, the identification information acquisition unit 20, the judgment unit 21, and the display unit 22 of the information providing device 10 described above, and therefore detailed explanations thereof will be omitted.

The approval/rejection information acquisition function acquires approval/rejection information relating to the approval/rejection of the article advertising information by the administrator who manages the advertising medium site on which the banner advertising information to which the link information for accessing the article advertising information is attached is posted (S19: approval/rejection information acquisition step).

The identification information acquisition function acquires the identification information of the accessing information terminal (S20: identification information acquisition step).

The determination function determines whether the information terminal is of a predetermined type based on the identification information acquired by the identification information acquisition function (S21: determination step).

The display function displays product introduction information related to the advertisement of the product or service different from the article advertisement information on the information terminal determined to be of a predetermined type by the determination function after the approval/rejection information acquisition function has obtained approval information indicating the administrator's approval of the article advertisement information (S22: display step).

According to the information providing device 10 described above, it is possible to display page Y10c, which is different from page X10b, on a smartphone among the information terminals that have accessed the advertiser site 10a. Smartphones are not used in the screening conducted by companies that manage and operate advertising media. If page X10b is a landing page that has passed the screening and page Y10c is a landing page that has not passed the screening, it is possible to display page X10b on the information terminal used for the screening and page Y10c on the smartphone.

The present disclosure is not limited to the information providing device 10, the information providing method, and the information providing program according to the above-described embodiments, and may be implemented in various other modified or applied examples without departing from the gist of the present disclosure as set forth in the claims.

10 Information providing device 10a Advertiser site 10b Page X
10c Page Y
10d Differentiation part 10e Communication interface 10f ROM (Read Only Memory)
10g RAM (Random Access Memory)
10h Storage unit 10i CPU (Central Processing Unit)
10j Input/Output Interface 10k Input Device 10l Output Device 11 Internet 12 Desktop PC
13. Notebook PC
13a Width of display area 14 Smartphone 14a Width of display area 15 Advertising medium server 15a Advertising medium site 15b Page A
17 Display 17a Width of display area 19 Approval/rejection information acquisition unit 20 Identification information acquisition unit 21 Determination unit 22 Display unit

Claims (9)

An information providing device that displays article advertising information related to information used in advertising a product or service on an information terminal,
an approval/disapproval information acquisition unit that acquires approval/disapproval information relating to approval or disapproval of the article advertising information by an administrator who manages an advertising medium site on which banner advertising information to which link information for accessing the article advertising information is added is posted;
an identification information acquisition unit that acquires identification information of an accessing information terminal;
a determination unit that determines whether or not the information terminal is of a predetermined type based on the identification information acquired by the identification information acquisition unit;
a display unit that displays, after the approval/rejection information acquisition unit acquires approval information indicating the manager's approval of the article advertising information, on the information terminal that is determined by the determination unit to be of the predetermined type, product or other introduction information relating to an advertisement of the product or service different from the article advertising information;
An information providing device comprising: The identification information acquired by the identification information acquisition unit is an IP address of the information terminal,
2. The information providing device according to claim 1, wherein the determination unit determines that the information terminal is of a predetermined type when the identification information acquired by the identification information acquisition unit is an IP address other than a predetermined fixed IP address. The identification information acquired by the identification information acquisition unit is user agent information of the information terminal,
2. The information providing device according to claim 1, wherein the determining unit determines that the information terminal is of a predetermined type based on the user agent information. the identification information acquired by the identification information acquisition unit is information regarding a type of a web browser used by the information terminal, which is included in the user agent information;
4. The information providing device according to claim 3, wherein the determining unit determines that the information terminal is of a predetermined type when the type of the web browser corresponds to a web browser used for an information terminal of a predetermined type. the identification information acquired by the identification information acquisition unit is information regarding a type of an operating system used in the information terminal, which is included in the user agent information;
4. The information providing device according to claim 3, wherein the determining unit determines that the information terminal is of a predetermined type when the type of the operating system corresponds to an operating system used in an information terminal of a predetermined type. the identification information acquired by the identification information acquisition unit is information regarding the presence or absence of predetermined parameter information assigned to the link information when a selection operation for selecting the banner advertisement information is performed by the information terminal on the advertising medium site,
2. The information providing device according to claim 1, wherein the determining unit determines that the information terminal is of a predetermined type when the identification information includes the parameter information. the identification information acquired by the identification information acquisition unit is size information of a width of a display area of a display included in the information terminal,
2. The information providing device according to claim 1, wherein the determining unit determines that the information terminal is of a predetermined type when the size information is smaller than a predetermined value. An information providing method for displaying article advertising information related to information used in advertising a product or service on an information terminal, comprising:
The computer
an approval/disapproval information acquisition step of acquiring approval/disapproval information relating to approval/disapproval of the article advertising information by an administrator who manages an advertising medium site on which banner advertising information to which link information for accessing the article advertising information is added is posted;
an identification information acquisition step of acquiring identification information of the accessing information terminal;
a determination step of determining whether or not the information terminal is of a predetermined type based on the identification information acquired in the identification information acquisition step;
a display step of displaying product or the like introduction information relating to an advertisement of the product or service different from the article advertising information on the information terminal determined to be of the predetermined type in the determination step after obtaining approval information indicating approval of the manager for the article advertising information in the approval/rejection information obtaining step;
A method of providing information to carry out the above. An information providing program for displaying article advertising information related to information used in advertising a product or service on an information terminal,
On the computer,
an approval/disapproval information acquisition function for acquiring approval/disapproval information relating to approval/disapproval of the article advertising information by an administrator who manages an advertising medium site on which banner advertising information to which link information for accessing the article advertising information is added is posted;
an identification information acquisition function for acquiring identification information of an accessing information terminal;
a determination function for determining whether the information terminal is of a predetermined type based on the identification information acquired by the identification information acquisition function;
a display function for displaying product or other information related to the advertisement of the product or service different from the article advertisement information on the information terminal determined to be of the predetermined type by the determination function after the approval information indicating the approval of the manager for the article advertisement information is acquired by the approval/rejection information acquisition function;
An information provision program that makes this possible.