JP2021117799A - Advertisement information provision system, advertisement information provision device, and computer program - Google Patents

Abstract

To provide an advertisement information provision system, an advertisement information provision device, and a computer program that allow a more effective provision of advertisement information.SOLUTION: A facility that fits a destination of a user is acquired as an advertisement implementation facility, an item which fits the advertisement is selected from advertisement information on the advertisement implementation facility, an entrance or a parking space to which an item as a target of an advertisement in the advertisement implementation facility is linked is selected from the entrances of the advertisement implementation facility or a parking area having parking sections, advertisement information is output as well as a user is guided to the entrance or the parking area linked to the item as the target of the advertisement in the advertisement information.SELECTED DRAWING: Figure 4

Description

The present invention relates to an advertisement information providing system, an advertisement information providing device, and a computer program for providing advertisement information.

In recent years, various terminals have been provided that provide movement guidance for a user so that the user can easily reach a desired destination. For example, in recent years, in addition to the navigation device mounted on the vehicle, some mobile phones, smartphones, tablet terminals, personal computers and the like have the same functions as the navigation device.

Further, in the navigation device and the like, not only the movement guidance of the user is provided, but also other information useful to the user is provided to the user. Then, as an example of such information, there is advertising information about a facility corresponding to the destination to which the user goes. For example, Japanese Patent Application Laid-Open No. 2012-131565 describes a technique for providing advertisement information of a destination together with a route to the set destination when a user sets a destination.

Japanese Unexamined Patent Publication No. 2002-131605 (page 4-5)

Here, especially when the destination is a large-scale facility such as a shopping mall or an outlet mall, since the facility has a plurality of entrances and parking areas, the device side provides an entrance and a parking area to guide the user. It is necessary to select from a plurality of candidates and perform the above movement guidance. Conventionally, for example, movement guidance is provided to guide the user to the parking area closest to the entrance of the facility, or movement guidance is provided to guide the user to the parking lot corresponding to the traveling direction of the user.

However, when the user provides advertisement information about the facility corresponding to the destination in the process of moving to the destination as in Patent Document 1, the advertisement is subsequently provided by the entrance or parking area that guides the user. The effect is expected to be significantly different. For example, even if an advertisement is made for a product in a parking area where the user parks or a sales floor where the user is unlikely to stop by, which is far away from the entrance where the user has entered, the advertising effect cannot be expected so much. On the other hand, high advertising effectiveness can be expected by advertising products in the parking area where the user parked or in the sales floor where the user is likely to stop by near the entrance where the user has entered.

Therefore, in order to carry out more effective advertisement, it is important to correspond the content of the advertisement information to be provided with the entrance or parking area of the facility that guides the user after that, but the above-mentioned Patent Document 1 provides the advertisement information. No consideration was given to user guidance after the operation.

The present invention has been made to solve the above-mentioned conventional problems, and is more effective by associating the content of the output advertisement information with the entrance or parking area of the advertisement execution facility that guides the user thereafter. An object of the present invention is to provide an advertisement information providing system, an advertisement information providing device, and a computer program that enable the provision of advertising information.

In order to achieve the above object, the advertisement information providing system according to the present invention classifies the advertisement execution facility acquisition means for acquiring the facility corresponding to the user's destination as the advertisement execution facility and the entrance or parking lot provided in the advertisement execution facility. Select the information acquisition means for acquiring the product-related information associated with the product to be advertised in the advertisement execution facility and the advertisement information to be advertised from the advertisement information related to the advertisement execution facility for the parking area. With the advertisement information selection means, the advertisement information output means for outputting the advertisement information selected by the advertisement information selection means to the user, and the advertisement information output by the advertisement information output means with reference to the product-related information. It has a guiding means for guiding the user to the entrance or the parking area associated with the product targeted for the advertisement.

Further, the advertisement information providing device according to the present invention is divided into an advertisement execution facility acquisition means for acquiring a facility corresponding to the user's destination as an advertisement execution facility and an entrance or a parking lot provided in the advertisement execution facility. On the other hand, an information acquisition means for acquiring product-related information associated with a product to be advertised at the advertisement execution facility, and an advertisement information selection means for selecting advertisement information to be advertised from the advertisement information related to the advertisement execution facility. An advertisement information output means that outputs the advertisement information selected by the advertisement information selection means to the user, and an advertisement target by the advertisement information output by the advertisement information output means with reference to the product-related information. It has a guiding means for guiding the user to the entrance or the parking area associated with the product.

Further, the computer program according to the present invention is a computer program for providing advertising information to a user. Specifically, with respect to the advertising implementation facility acquisition means for acquiring the facility corresponding to the user's destination as the advertisement implementation facility and the parking area in which the entrance or the parking lot provided in the advertisement implementation facility is divided, the computer is used. To the user, an information acquisition means for acquiring product-related information associated with the product to be advertised at the advertisement execution facility, an advertisement information selection means for selecting the advertisement information to be advertised from the advertisement information related to the advertisement execution facility, and the user. On the other hand, the advertisement information output means for outputting the advertisement information selected by the advertisement information selection means and the product targeted for advertisement by the advertisement information output by the advertisement information output means with reference to the product-related information. It functions as a guiding means for guiding the user to the associated entrance or parking area.

According to the advertisement information providing system, the advertisement information providing device, and the computer program according to the present invention having the above-described configuration, by associating the content of the output advertisement information with the entrance or parking area of the advertisement execution facility that guides the user thereafter. , It is possible to output the advertisement information with the content considering the behavior after the user reaches the advertisement execution facility where the advertisement is performed. As a result, it becomes possible to provide more effective advertising information.

It is a schematic block diagram which showed the advertisement information provision system which concerns on this embodiment. It is a block diagram which showed the structure of the advertisement information provision system which concerns on this embodiment. It is a figure which showed an example of the advertisement information stored in the advertisement information DB. It is a figure which showed an example of the flow line in a store. It is a figure which showed an example of the product-related information stored in the product-related information DB. It is a block diagram which shows typically the control system of the communication terminal which concerns on this embodiment. It is a flowchart of the advertisement information provision processing program which concerns on this embodiment. It is a figure explaining the output information of advertisement information. It is a figure which showed an example of the output mode of advertisement information. It is a flowchart of the sub-processing program of the route search processing. It is a figure explaining the selection method of the advertisement information using cross-sell, up-sell, and down-sell.

Hereinafter, the advertising information providing system according to the present invention will be described in detail with reference to the drawings based on a specific embodiment. First, the schematic configuration of the advertisement information providing system 1 according to the present embodiment will be described with reference to FIG. FIG. 1 is a schematic configuration diagram showing an advertisement information providing system 1 according to the present embodiment.

As shown in FIG. 1, the advertisement information providing system 1 according to the present embodiment includes an advertisement information server (advertisement information providing device) 3 possessed by the advertisement information providing center 2, an advertisement target facility 4 to be advertised, and a user 5. Basically has a communication terminal 6 possessed by the company. Further, the advertisement information server 3 and the communication terminal 6, the advertisement information server 3 and the advertisement target facility 4 are configured to be able to send and receive electronic data to and from each other via the communication network 7. The communication terminal 6 includes, for example, a mobile phone, a smartphone, a tablet terminal, a personal computer, a navigation device which is an in-vehicle device, and the like. Further, in the following description, it is assumed that the user 5 is in a vehicle, but the user 5 may be in a means of transportation other than the vehicle, or may be in a state of moving on foot. It may be.

Here, the advertisement information server 3 stores the advertisement information regarding the advertisement target facility 4, which is an advertisement target facility in various parts of the country, in the advertisement information DB 8. Then, the advertisement information server 3 provides (delivers) the advertisement information stored in the DB via the communication network 7 to the communication terminal 6 (user). The advertisement information server 3 may exist for each advertisement target facility, or one server may distribute advertisement information related to a plurality of advertisement target facilities.

Further, the advertisement target facility 4 is a facility to be advertised in the advertisement information providing system 1 of the present embodiment. The genre and scale of the facility are not limited, but in the present embodiment, the facility provides products and services to customers for a fee. Further, the advertising target facility 4 manages the purchase data indicating the past purchase history of the user 5 in its own facility for each user and stores it in the purchase history DB 10. Then, the advertisement target facility 4 provides (delivers) the purchase data stored in the purchase history DB 10 to the advertisement information server 3 via the communication network 7 in response to the request from the advertisement information server 3.

Further, when the advertisement target facility 4 generates new advertisement information of its own facility or updates the advertisement information, the advertisement target facility 4 distributes necessary information to the advertisement information server 3, and the advertisement information server 3 causes the advertisement information server 3 to deliver the necessary information. The advertisement information DB 8 provided is updated. The purchase history DB 10 may be owned by the advertisement information server 3 instead of the advertisement target facility 4. In that case, the advertising target facility 4 is not always necessary in the advertising information providing system 1.

On the other hand, as the communication terminal 6, an information terminal possessed by the user 5 and having a navigation function is used, and examples thereof include mobile phones, smartphones, tablet terminals, personal computers, and navigation devices that are in-vehicle devices. When the communication terminal 6 is a terminal capable of executing an application such as a smartphone, a navigation application is installed as one of the applications. Here, the navigation application is an application that executes a navigation function on the communication terminal 6.

Here, the navigation function searches for a recommended route to the destination, acquires a map image from the server, or obtains a map image of the user 5 around the current position or an arbitrary area based on the map data stored in the memory at a predetermined scale. The user can display the current position of the user 5 in the displayed map image, provide movement guidance along the set guidance route, and provide the above-mentioned advertisement information according to the movement to the destination. Has the function to provide to. It should be noted that it is not necessary for the communication terminal 6 to have all of the above navigation functions, and the present invention is configured if it has at least a function of providing movement guidance along a guidance route and a function of providing advertisement information to the user. It is possible to do. Further, the function of providing the advertisement information to the user may be a function implemented by a dedicated application other than the navigation application, that is, a function different from the navigation function.

In addition, the communication network 7 includes a large number of base stations located all over the country and a communication company that manages and controls each base station, and the base stations and communication companies are connected to each other by wire (optical fiber, ISDN, etc.) or wirelessly. It is configured by connecting. Here, the base station has a transceiver (transmitter / receiver) and an antenna for communicating with the communication terminal 6. Then, while the base station performs wireless communication between the communication companies, it becomes the terminal of the communication network 7 and communicates with the advertisement information server 3 of the communication terminal 6 within the range (cell) of the radio wave of the base station. Has the role of relaying.

Then, in the advertisement information providing system 1 having the above configuration, as a basic flow of providing the advertisement information, the advertisement information server 3 sets the destination on the communication terminal 6 based on the operation by the user 5, and moves to the destination. When started, the advertisement information of the advertisement target facility 4 corresponding to the destination is delivered to the communication terminal 6 of the user 5. Then, the delivered advertisement information is output on the communication terminal 6 and provided to the user. The advertising information to be provided may be selected by the advertising target facility 4 to be advertised, or the advertising information estimated to have a high advertising effect for each user based on the user information such as the past purchase history of the user 5. May be selected. Details will be described later.

Subsequently, the configuration of the advertisement information server 3 in the advertisement information providing system 1 will be described in more detail with reference to FIG. As shown in FIG. 4, the advertisement information server 3 includes a server control ECU 11, an advertisement information DB 8 as an information recording means connected to the server control ECU 11, a product-related information DB 12, a user information DB 13, and a map information DB 14. A server-side communication device 15 is provided.

The server control ECU 11 (electronic control unit) is an electronic control unit that controls the entire advertisement information server 3, and is used as a computing device, a CPU 21 as a control device, and a working memory when the CPU 21 performs various arithmetic processes. In addition to the RAM 22 used and the control program, it is provided with an internal storage device such as a ROM 23 in which an advertisement information providing processing program (FIG. 7) described later is recorded and a flash memory 24 for storing a program read from the ROM 23. .. The server control ECU 11 has various means as a processing algorithm together with the ECU of the communication terminal 6 described later. For example, the advertisement execution facility acquisition means acquires the facility corresponding to the user's destination as the advertisement execution facility. The information acquisition means acquires product-related information in which the product to be advertised in the advertisement implementation facility is linked to the entrance or the parking area in which the parking lot is divided provided in the advertisement implementation facility. The advertisement information selection means selects the advertisement information to be advertised from the advertisement information related to the advertisement execution facility. The advertisement information output means outputs the advertisement information selected by the advertisement information selection means to the user. The guidance means guides the user to the entrance or the parking area associated with the product targeted for the advertisement by the advertisement information output by the advertisement information output means with reference to the product-related information.

Further, as described above, the advertisement information DB 8 is a storage means for storing advertisement information regarding the advertisement target facility 4, which is an advertisement target facility in various parts of the country. As the advertisement information, in addition to data such as voice, image, and video output as an advertisement on the communication terminal 6 (contents include product information to be handled, event information, purchased product support, after-sales service information, etc.), It also includes information for identifying the advertising target facility 4 (advertiser) (positional coordinates, genre, ID, etc. of the advertising target facility on the map). Further, the advertisement information is added with respect to the information that identifies the product or service that is the target of the advertisement by the advertisement information for each advertisement information.

For example, FIG. 3 is a diagram showing an example of advertisement information stored in the advertisement information DB 8. In the example shown in FIG. 3, there are three types of advertising information provided by facility A, which is one of the advertising target facilities 4, "2233", "2234", and "2235", and "2233" is a "product". "A" is an advertisement, "2234" is an advertisement for "Product B", and "2235" is an advertisement for "Product C". There are various forms for outputting an advertisement on the communication terminal 6, but in the following embodiment, a case where voice is output on the communication terminal 6 as an advertisement will be described as an example.

On the other hand, the product-related information DB 12 stores the product-related information in which the product (or service) to be advertised in the advertisement execution facility is linked to the parking area in which the entrance or the parking lot provided in the advertisement target facility 4 is divided. It is a means of memory. Specifically, for an advertising target facility 4 having a plurality of entrances or parking areas, if the user enters the facility from the entrance or parking area for each entrance or parking area, there is a high possibility that the user will stop by after that. It is a link of goods (or services) and is generated based on the flow line in the store.

Here, the "in-store flow line" indicates the general movement (movement route) of the customer in the facility, and is statistically calculated based on the purchase history of the customer who has used the facility in the past. In addition, the flow line in the store is specified for each entrance and each parking area for facilities having multiple entrances and parking areas. For example, FIG. 4 is a diagram showing an example of an in-store flow line of an advertising target facility 4 having three entrances and a parking area. As shown in FIG. 4, it is the in-store flow line A that shows the subsequent movement of the customer who entered from the entrance (coordinates x1, y1) in the first parking area, and the entrance (coordinates x2, y2) in the second parking area. The in-store flow line B shows the subsequent movement of the customer who entered from), and the in-store flow line C shows the subsequent movement of the customer who entered from the entrance (coordinates x3, y3) in the third parking area. be.

For example, when the products to be advertised in the advertising target facility 4 are products A to G, the in-store flow line A passes near the sales floor of the product A, the sales floor of the product B, and the sales floor of the product C, respectively. Therefore, as shown in FIG. 5, the product A, the product B, and the product C are associated with the first parking area and the entrance (coordinates x1, y1) as the product-related information. In addition, the in-store flow line B passes near the sales floor of product D and the sales floor of product C, respectively. Therefore, as shown in FIG. 5, the product C and the product D are associated with the second parking area and the entrance (coordinates x2, y2) as the product-related information. Further, the in-store flow line C passes near the sales floor of the product E, the sales floor of the product F, and the sales floor of the product G, respectively. Therefore, as shown in FIG. 5, the product E, the product F, and the product G are associated with the third parking area and the entrance (coordinates x3, y3) as the product-related information. It should be noted that the product-related information can be associated with services (for example, food and drink provision) instead of products. Further, in the example shown in FIG. 5, the product to be advertised is linked to both the "entrance" and the "parking area", but it may be linked only to the "entrance" or only the "parking area". Further, the products associated with the "entrance" and the "parking area" may include not only the products currently targeted for advertisement but also the products not targeted for advertisement.

Further, the product-related information DB 12 is appropriately updated at an arbitrary timing such as the timing when the advertisement information stored in the advertisement information DB 8 is changed. Further, although the product-related information stored in the product-related information DB 12 is generated by the advertisement information server 3, it may be generated by the advertisement target facility 4 and distributed to the advertisement information server 3. Further, the product-related information DB 12 may be included as a part of the advertisement information DB 8.

On the other hand, the user information DB 13 is a storage means for storing profile data in which a user is profiled for each user. Here, the profile data is data that profiles the user by collecting, for example, the user's web browsing history, action history (movement history, schedule), etc. from the communication terminal 6. Specifically, the user's "gender", "age", "family structure", "occupation", "matters of interest", etc. are profiled. Then, the profile data stored in the user information DB 13 is used to select the advertisement information to be provided to the user together with the purchase data of the user from the above-mentioned advertisement information DB 8. The user information DB 13 may store personal information directly input to the user instead of profiled data.

Further, the map information DB 14 is a storage means for storing the map information. Map information is composed of various information necessary for route search, route guidance, and map display, including a road network. For example, link data related to roads (links), node data related to node points, intersection data related to each intersection, point data related to points such as facilities, map display data for displaying maps, search data for searching routes, points. It consists of search data for searching.

Then, when the server control ECU 11 receives the route search request from the communication terminal 6, the server control ECU 11 searches the route from the departure point to the destination using the map information stored in the map information DB 14. Specifically, when a destination is set in the communication terminal 6, information necessary for route search such as a departure place and a destination is transmitted from the communication terminal 6 to the advertisement information server 3 together with a route search request. Then, the advertisement information server 3 that has received the route search request performs a route search using the map information possessed by the advertisement information server 3 and specifies a recommended route from the departure place to the destination. After that, the specified recommended route is transmitted to the requesting communication terminal 6. Then, the communication terminal 6 sets the received recommended route as the guidance route, and performs movement guidance according to the guidance route. As a result, even if the map information possessed by the communication terminal 6 at the time of route search is an old version of the map information or the communication terminal 6 does not have the map information itself, the latest version of the advertisement information server 3 has. It is possible to set an appropriate guidance route based on the map information.

However, when the communication terminal 6 has map information, the route search process can be performed not by the advertisement information server 3 but by the communication terminal 6. Further, the route search process may be performed not by the advertisement information server 3 but by another server having map information. In that case, the map information DB 14 is not always necessary in the advertisement information server 3.

Further, when the guidance route (the route to be moved by the user in the future) is set in the communication terminal 6 according to the recommended route searched by the route search process and the movement to the destination of the user is started, the server control ECU 11 sets the server control ECU 11. The advertisement information of the advertisement target facility 4 corresponding to the destination is delivered to the communication terminal 6. In addition, when the destination is a large facility equipped with multiple entrances and parking areas, the guidance route guides the user to the entrance or parking area selected based on the content of the advertising information provided by the user. It becomes a route. Details will be described later.

On the other hand, the server-side communication device 15 is a communication device for communicating with a communication terminal 6 which is a target for transmitting and receiving information via a communication network 7. In addition to the communication terminal 6, communication with an Internet network or the like is also possible.

Next, a schematic configuration of the communication terminal 6 owned by the user 5 will be described with reference to FIG. FIG. 6 is a block diagram schematically showing a control system of the communication terminal 6 according to the present embodiment. In the following, a case where the communication terminal 6 is a smartphone will be described as an example.

As shown in FIG. 6, the communication terminal 6 is a memory in which user information (user ID, etc.), web browsing history, user movement history, etc. regarding the CPU 31 and the user 5 who owns the communication terminal 6 are stored in the data bus BUS. The transmission / output circuit unit (RF) 33 that transmits / receives signals between the 32 and the base station of the communication network 7 and the RF (Radio Frequency) signal received by the transmission / reception circuit unit 33 are converted into baseband signals and used as a base. From a baseband processing unit 34 that converts band signals into RF signals, an input / output unit 37 that is an interface between a microphone 35, a speaker 36, etc., a display 38 composed of a liquid crystal display panel, etc., a touch panel, hard buttons, etc. It is configured by connecting the input operation unit 39, the GPS 40, and the camera 41.

Here, the CPU 31 built in the communication terminal 6 is a control means of the communication terminal 6 that executes various operations according to an operation program stored in the memory 32, and constitutes the communication terminal ECU 42 together with the memory 32. Further, various processing contents of the communication terminal ECU 42 are displayed on the display 38 as needed.

The memory 32 is a storage medium that stores user information (user ID, etc.) related to the user 5 possessing the communication terminal 6, web browsing history by the user, user movement history detected by GPS 40, schedule information, and the like. .. In addition, various application programs including the advertisement information providing processing program (FIG. 7) described later are also stored. The web browsing history by the user, the movement history of the user, the schedule information of the user, etc. stored in the memory 32 are transmitted to the advertisement information server 3 at regular intervals. Then, the advertisement information server 3 performs a user profile using the transmitted information. Further, the memory 32 may be configured by a hard disk, a memory card, or the like.

In addition to the voice output of the call, the speaker 36 outputs voice guidance for guiding the vehicle along the guidance route (the user's planned movement route) based on the instruction from the communication terminal ECU 42. In particular, in the present embodiment, it is also used when outputting the advertisement information acquired from the advertisement information server 3 as described later.

Further, the display 38 is arranged on one surface of the housing, and a liquid crystal display, an organic EL display, or the like is used. Then, various information such as a top screen for executing various applications installed on the communication terminal 6, screens related to the executed applications (Internet screen, mail screen, navigation screen, etc.), images, videos, etc. are displayed. Will be done.

Further, the input operation unit 39 is composed of a touch panel provided on the front surface of the display 38, hard buttons arranged on the housing, and the like. Then, the communication terminal ECU 42 controls to execute various corresponding operations based on the electric signal output by pressing the touch panel or the hard button. Further, in the present embodiment, it is also operated when inputting the destination of the user. The input operation unit 39 can also be configured by various keys such as a number / character input key, a cursor key for moving the cursor for selecting the displayed content, and a decision key for confirming the selection.

Further, the GPS 40 can detect the current position and the current date and time of the communication terminal 6 (that is, the user 5) by receiving the radio wave generated by the artificial satellite. Further, in addition to the GPS 40, another device (for example, a gyro sensor or the like) for detecting the current position and orientation of the communication terminal 6 may be provided.

Further, the camera 41 is a small image pickup device composed of a camera using a solid-state image sensor such as a CCD, and is built in the back side of the communication terminal 6. Then, the user can operate the input operation unit 39 in a state where the dedicated application program is started to take an image of the surroundings. The captured image captured by the camera 41 is stored in the memory 32.

Subsequently, the advertisement information providing processing program executed by the advertisement information server 3 and the communication terminal 6 in the advertisement information providing system 1 having the above configuration will be described with reference to FIG. 7. FIG. 7 is a flowchart of the advertisement information providing processing program according to the present embodiment. Here, the advertisement information providing processing program is executed after a predetermined application program (for example, a navigation application) for providing advertisement information to the user is started on the communication terminal 6, and the user's destination is accompanied by the movement of the user. This is a program that provides the user with the advertisement information of the advertisement target facility 4 corresponding to the above. However, when the communication terminal 6 is a navigation device for an in-vehicle device, it is executed after the ACC power supply (accessory power supply) of the vehicle is turned on. The programs shown in the flowcharts of FIGS. 7 and 10 below are stored in the RAM or ROM included in the advertisement information server 3 or the communication terminal 6, and are executed by the CPU 21 or the CPU 31.

First, an advertisement information providing processing program executed by the CPU 31 of the communication terminal 6 will be described with reference to FIG. 7. In step 1 (hereinafter abbreviated as S) 1, the CPU 31 determines whether or not an operation for inputting a destination has been performed. The operation of inputting the destination is performed based on, for example, a reading operation of the registered point, a facility search or selection operation.

Then, when it is determined that the operation for inputting the destination has been performed (S1: YES), the process proceeds to S2. On the other hand, when it is determined that the operation for inputting the destination has not been performed (S1: NO), the advertisement information providing processing program is terminated without providing the advertisement information.

In S2, the CPU 31 transmits a route search request for requesting a route search from the departure place to the destination to the advertisement information server 3. Here, the route search request includes a terminal ID that identifies the communication terminal 6 that is the source of the route search request, a user ID that identifies the user who possesses the communication terminal 6, and a starting point that is a search condition for the route search ( For example, the current position of the user) and the information for identifying the destination set in S1 are included. The departure place may be set based on the input operation of the user as well as the destination.

After that, in S3, the CPU 31 receives the "search route information" and the "advertisement information output information" transmitted from the advertisement information server 3 in response to the route search request, respectively. Here, the "search route information" received in S3 is a recommended route from the departure point to the destination searched using the map information possessed by the advertisement information server 3 based on the route search request transmitted in S2. , Center route) is information (for example, a link sequence included in the center route). On the other hand, the "advertisement information output information" is information set for the center route by the advertisement information server 3, and is an output target when the user moves according to the center route (that is, the user's future travel schedule route). It is information indicating the content of the advertisement information and the timing of outputting the advertisement information.

Hereinafter, "output information of advertising information" will be described with a specific example. As shown in FIG. 8, the “advertisement information output information” is information that specifies the section for outputting the advertisement information set for the center route 51 (hereinafter referred to as the advertisement output target section) and the advertisement information to be output. Is. In the example shown in FIG. 8, the three sections 52 to 54 are the advertisement output target sections. The advertisement output target section is specified by, for example, the link ID included in the advertisement output target section and the coordinates of the start point and the end point of the advertisement output target section. Further, the advertisement output target section is associated with the advertisement information to be output in the section. For example, in the example shown in FIG. 8, "advertising information A" is output when the user moves in the section 52, "advertising information B" is output when the user moves in the section 53, and the user outputs the section 54. It is set to output "advertising information C" when moving. The advertisement information associated with the advertisement output target section is basically the advertisement information related to the advertisement target facility 4 corresponding to the destination of this movement, and particularly when there are a plurality of advertisement information related to the advertisement target facility 4. , The advertising information provided by the advertising target facility 4 which is the advertiser may be selected, or the advertising information which is presumed to have a high advertising effect based on the user information such as the past purchase history of the user 5 may be selected for each user. You may choose. Details will be described later.

Subsequently, in S4, the CPU 31 sets the center route received in S3 as a guidance route to be targeted for the user's movement guidance in the communication terminal 6. The set guidance route will be the planned movement route for future users. After that, movement guidance is performed according to the guidance route. A plurality of center routes may be acquired from the advertisement information server 3, and a center route selected by the user from among the plurality of center routes may be set as a guide route.

Subsequently, in S5, whether or not the CPU 31 satisfies the timing of outputting the advertisement information to the user based on the current position of the user detected by GPS40 or the like and the "output information of advertisement information" received in S3. To judge. Specifically, when the user reaches the start point of the advertisement output target section included in the "advertisement information output information", it is determined that the timing for outputting the advertisement information to the user is satisfied. In consideration of the communication time for acquiring the advertisement information, when the user reaches a point on the side of a predetermined distance (for example, 50 m) before the start point of the advertisement output target section, the advertisement information is transmitted to the user. It may be determined that the output timing is satisfied.

Then, when it is determined that the timing for outputting the advertisement information to the user is satisfied (S5: YES), the process proceeds to S6. On the other hand, when it is determined that the timing for outputting the advertisement information to the user is not satisfied (S5: NO), the process proceeds to S9.

In S6, the CPU 31 transmits an advertisement information request for requesting the advertisement information to the advertisement information server 3. Here, the advertisement information request includes a terminal ID that identifies the communication terminal 6 that is the source of the advertisement information request, and information that identifies the advertisement information that is the request target (that is, the advertisement information that satisfies the output timing). ing. The advertisement information to be requested is the advertisement information specified based on the "output information of the advertisement information" received in S3 and associated with the advertisement output target section reached by the user. However, the advertisement information satisfying the output timing may be identified not on the communication terminal 6 side but on the advertisement information server 3 side.

After that, in S7, the CPU 31 receives the advertisement information delivered from the advertisement information server 3 in response to the advertisement information request. Here, the advertisement information received in S7 is advertisement information extracted from the advertisement information DB 8 possessed by the advertisement information server 3 based on the advertisement information request transmitted in S6, and is advertisement information satisfying the output timing. ..

Subsequently, in S8, the CPU 31 outputs the advertisement information distributed from the advertisement information server 3 using the speaker 36. For example, in the example shown in FIG. 9, an example of outputting advertisement information in a state where the user's movement guidance is performed by the navigation function is shown. As shown in FIG. 9, while the movement guidance screen 55 is displayed on the display 38, the sound of the advertisement information is output from the speaker 36 at the provision timing. Although it is possible to display the advertisement information by displaying a moving image or a still image on the display 38 in addition to the voice, it is desirable to output the advertisement information in a manner that does not interfere with the movement guidance as much as possible during the movement guidance. While the advertisement information is not output, for example, music or the like may be output from the speaker 36.

In addition, when the user performs the input operation of the destination in S1, especially when the user desires the movement guidance to the destination, the navigation function is executed while moving to the destination, and FIG. 9 shows. The movement guidance screen 55 as shown is displayed. However, when the user does not want the movement guidance to the destination, the movement guidance screen 55 is basically not displayed. Even in that case, when the output timing of the advertisement information is satisfied, the sound of the advertisement information may be output.

After that, in S9, the CPU 31 determines whether or not the condition for performing the re-search (reroute) is satisfied. Specifically, the search is performed again when the current position of the user deviates from the guidance route set in S4, or when the traffic information in the surrounding area changes significantly.

Then, when it is determined that the condition for performing the re-search is satisfied (S9: YES), the process returns to S2 and the route is re-searched. As a result, the planned movement route of the user is changed, so that the output timing of the advertisement information is also changed. On the other hand, when it is determined that the condition for performing the re-search is not satisfied (S9: NO), the process proceeds to S10.

In S10, the CPU 31 determines whether or not the user has completed the movement to the destination, that is, whether or not the user has arrived at the destination.

Then, when the user finishes the movement to the destination, that is, when it is determined that the user has arrived at the destination (S10: YES), the advertisement information providing processing program is terminated. On the other hand, when it is determined that the user continues to move to the destination, that is, the user has not arrived at the destination (S10: NO), the process returns to S5.

Next, the advertisement information providing processing program executed by the CPU 21 of the advertisement information server 3 will be described. The following processes S11 to S13 and S14 to S16 are started at the timing when the corresponding information from the communication terminal 6 is received, and are executed in parallel. Therefore, the execution order of each step is not always the order of the smallest step number.

First, in S11, the CPU 21 receives the route search request transmitted from the communication terminal 6. The route search request includes a terminal ID that identifies the communication terminal 6 that is the source of the route search request, a user ID that identifies the user who owns the communication terminal 6, and a starting point that is a search condition for the route search (for example,). Information that identifies the user's current position) and the destination set in S1 is included.

Next, in S12, the CPU 21 executes a route search process (FIG. 10) described later. Here, in the route search process, the route search process from the departure point to the destination is performed based on the route search request received in S11, the recommended route (center route) from the departure point to the destination is specified, and the route search process is specified. This is a process of generating "advertisement information output information" indicating the content of the advertisement information to be output and the timing of outputting the advertisement information when the user moves according to the center route (that is, the user's future travel schedule route).

Subsequently, in S13, the CPU 21 sends "search route information (for example, a link sequence included in the center route)" and "advertisement information output information" that specify the center route specified in S12 to the source of the route search request. It transmits to the communication terminal 6. As a result, the center route is set as the guidance route in the communication terminal 6.

After that, in S14, the CPU 21 receives the advertisement information request transmitted from the communication terminal 6. The advertisement information request includes a terminal ID that identifies the communication terminal 6 that is the source of the advertisement information request, and information that identifies the advertisement information that is the request target (that is, the advertisement information that satisfies the output timing). There is.

Next, in S15, the CPU 21 extracts the advertisement information that satisfies the output timing by the communication terminal 6 that is the transmission source of the advertisement information request from the advertisement information DB 8 based on the advertisement information request received in S14. The advertisement information that the communication terminal 6 satisfies the output timing is specified by the communication terminal 6 based on the "output information of the advertisement information" transmitted from the advertisement information server 3 and the current position of the user, but the advertisement information. If the server 3 periodically acquires the current position of the user from the communication terminal 6, the advertisement information server 3 can specify it.

Subsequently, in S16, the CPU 21 transmits the advertisement information extracted in S15 to the communication terminal 6 that is the transmission source of the advertisement information request. As a result, the advertisement information is output on the communication terminal 6 (FIG. 9).

Next, a sub-process of the route search process executed in S12 will be described with reference to FIG. FIG. 10 is a flowchart of a sub-processing program for the route search process.

First, in S21, the CPU 21 identifies a facility (hereinafter, referred to as an advertisement execution facility) for advertising on the communication terminal 6 that is the source of the route search request. Here, in the present embodiment, the advertising implementation facility is a facility corresponding to the destination of the current travel on the communication terminal 6 and a facility corresponding to the advertising target facility 4 to be advertised.

Next, in S22, the CPU 21 determines a product (hereinafter referred to as an advertisement target product) to be advertised on the communication terminal 6 that is the source of the route search request. It should be noted that the target of the advertisement may be a service (for example, food and drink provision) instead of a product. Here, the advertisement target product determined in S22 is selected from the advertisement target products in the advertisement information currently provided by the advertisement execution facility among the advertisement information stored in the advertisement information DB 8. NS. For example, when the advertisement information shown in FIG. 3 is stored in the advertisement information DB 8, and the advertisement execution facility is facility A, the "product A" that is the target of the advertisement in "2233" and " Select the advertisement target product from either "Product B" which is the target of the advertisement in "2234" and "Product C" which is the target of the advertisement in "2235". As the advertising target product, only one product may be selected, or a plurality of products may be selected.

Further, the selection of the advertising target product in S22 may be made with respect for the wishes of the advertising execution facility, which is the advertiser, and the advertising effect is high based on the user information such as the user's past purchase history. You may select the inferred product. For example, when the advertisement execution facility, which is an advertiser, is selected with respect, the advertisement execution facility, which is an advertiser, sets a priority for the advertisement information stored in the advertisement information DB 8 in advance. Then, in S22, among the advertisement information provided by the advertisement execution facility specified in S21, the product that is the target of the advertisement with the highest priority advertisement information is selected as the advertisement target product. In addition, a plurality of products targeted for advertising with a predetermined number (for example, three) of advertising information in descending order of priority may be selected as advertising target products.

On the other hand, when selecting an advertisement target product based on user information such as the user's past purchase history, for example, the following method is used. First, the CPU 21 communicates with the advertisement target facility 4 specified as the advertisement execution facility, and determines whether or not the purchase history corresponding to the user of the communication terminal 6 exists in the purchase history DB 10 of the advertisement target facility 4. do. The purchase history DB 10 of the advertisement target facility 4 manages the purchase history for each user in association with the user ID, and in particular, an ID (for example, OpenID) that shares the user ID with the advertisement information server 3 and the communication terminal 6. (Registered trademark)), it is possible to determine whether or not the user of the communication terminal 6 has a purchase history corresponding to the above. Then, if the purchase history DB 10 of the relevant advertising target facility 4 has a purchase history corresponding to the user of the communication terminal 6, the profile data corresponding to the user of the communication terminal 6 is further referred to the user information DB 13. Based on the user's purchase history and the user's profile data in the advertising target facility 4 acquired and specified as the advertising execution facility, "the product that the user who requested the advertising information is currently interested in", that is, the advertising effect is high for the user. Select the product that is presumed to be.

Specifically, based on the specified "product purchased by the user in the past", cross-selling, up-selling, and down-selling are used as shown below to select advertising information that is presumed to have a high advertising effect for the user. If "the product that the user intends to purchase" can be estimated by referring to the user's purchase history, profile data, etc., "the user will purchase from now on" instead of "the product that the user has purchased in the past". It is also possible to use the product that you think is the standard.

Here, as shown in FIG. 11, in a graph in which the horizontal axis defines the type of product and the vertical axis defines the grade (price range), the “product purchased by the user in the past” or “the user intends to purchase from now on”. Selecting different types of products of the same grade based on "products" is called "cross-selling." In the selection of products by cross-selling, it is desirable to estimate and select what kind of product the user is currently interested in by using the purchase history and profile data. In addition, selecting a higher grade product of the same type based on "a product that the user has purchased in the past" or "a product that the user intends to purchase in the future" is called "upsell". Further, selecting a lower grade product of the same type based on "a product that the user has purchased in the past" or "a product that the user intends to purchase in the future" is called "downsell". Whether to use cross-selling, up-selling, or down-selling is determined by using the user's purchase history and the user's profile data. For example, if it can be estimated that the user wants a product that is more expensive than the product purchased last time based on the purchase history and profile data, the product corresponding to the upsell is selected as the advertisement target product. On the other hand, in other cases, the product corresponding to the cross-selling is selected as the advertisement target product. Furthermore, when cross-selling is used, it is estimated by using purchase history and profile data which type of product the user is currently interested in. In addition, although down-selling is basically not performed, for example, if it is determined that the advertising effect is not sufficiently exhibited only by cross-selling and up-selling, it is estimated that the user is looking for a lower grade product. You may select the product corresponding to the downsell as the advertisement target product.

On the other hand, when the purchase history corresponding to the user of the communication terminal 6 does not exist in the purchase history DB 10 of the advertisement target facility 4 corresponding to the advertisement execution facility, the CPU 21 "provides the advertisement information" based on the profile data of the user. Estimate the product that the requesting user is currently interested in. For example, products that are commonly purchased by other users that match the user's "gender," "age," "family structure," and "occupation" specified in the profile data are derived from statistical data and "advertising information." Is estimated as a product that the user who requested the item is currently interested in. Alternatively, the product corresponding to the user's "matter of interest" specified in the profile data is estimated as the "product currently of interest to the user who requested the advertisement information". The estimated "product that the user who requested the advertising information is currently interested in" is set as the advertising target product.

Next, in S23, the CPU 21 specifies the entrance and parking area of the advertising execution facility corresponding to the advertising target product determined in S22. The "entrance and parking area of the advertising facility corresponding to the advertising target product" are specifically the entrance and parking area in which the user should be guided in order to enhance the advertising effect of the advertising target product, and are specified. Indicates that users who enter the facility from the entrance and parking area are likely to drop in at the sales floor of the advertising target product. The correspondence relationship between the product and the entrance and the parking area is specified in advance in the product-related information (FIG. 5) stored in the product-related information DB 12 in consideration of the flow line in the store and the like. In S23, basically, the parking area is specified when the user is moving by vehicle, and the entrance is specified when the user is moving by a moving means other than the vehicle.

In S23, when there are a plurality of advertisement target products, the CPU 21 selects one of the plurality of advertisement target products from the plurality of advertisement target products, and the advertisement corresponding to the selected one advertisement target product. Identify the entrance and parking area of the implementation facility. For the selection of the product to be advertised, for example, the advertising execution facility, which is the advertiser, may select the product that places the highest priority on the advertisement, or may select the product that the user is most interested in, which is estimated from the user information or the like. good.

Subsequently, in S24, the CPU 21 determines whether or not the entrance or parking area specified in S23 is an entrance or parking area suitable for the user. For example, for the parking lot provided by the advertising implementation facility, the congestion status for each parking area is acquired, and the parking area specified in S23 is vacant, or the parking area corresponding to the entrance specified in S23 is vacant. If it is in a state, it is determined that the parking area or entrance is suitable for the user. On the other hand, if it is crowded or full, it is determined that the parking area or entrance is not suitable for the user. Alternatively, the user's traveling direction with respect to the advertising execution facility is acquired, and the entrance or parking area located on the user's traveling direction side with respect to the advertising execution facility is determined to be an appropriate entrance or parking area for the user, and the user's traveling direction is determined. An entrance or parking area that is not located on the side (for example, on the opposite side) is determined not to be an entrance or parking area suitable for the user. Since the route to the advertisement execution facility has not been searched at this time, it is desirable to specify the traveling direction of the user with respect to the advertisement execution facility based on the relative position of the user with respect to the advertisement execution facility. Further, the user's traveling direction may be specified by searching the route to the advertising execution facility.

Then, when it is determined that the entrance or parking area specified in S23 is an entrance or parking area suitable for the user (S24: YES), the process proceeds to S25. On the other hand, when it is determined that the entrance or parking area specified in S23 is not an entrance or parking area suitable for the user (S24: NO), the process proceeds to S22. In that case, the advertisement target product is changed to another product, and the processing after S23 is executed again. However, even if it is determined that the entrance or parking area specified in S23 is not an entrance or parking area suitable for the user, for example, there is only one advertisement information regarding the advertisement execution facility, that is, the advertisement target product. If there is no other candidate product, the process proceeds to S25.

As a result, for example, when there is a plurality of advertising information related to the advertising facility, the advertising information targeting the vacant parking area or the product associated with the entrance corresponding to the vacant parking area is preferentially provided. Can be selected as. Similarly, it is possible to preferentially select the advertisement information targeting the product associated with the entrance or the parking area corresponding to the direction of travel of the user to the advertisement execution facility. As a result, it becomes possible to select the advertising information to be provided in consideration of not only the advertising effect but also the convenience of the user.

Subsequently, in S25, the CPU 21 is a target for providing the user with the advertisement information of the advertisement target product determined in S22, which is the advertisement information related to the advertisement execution facility among the advertisement information stored in the advertisement information DB 8. It is extracted as advertising information. However, it is not necessary to extract all the advertisement information satisfying the above conditions as the advertisement information to be provided to the user, and when there is a large amount of applicable advertisement information, it is extracted as a predetermined number upper limit (for example, a maximum of 5). Is desirable.

Subsequently, in S26, the CPU 21 performs a route search process from the departure point to the destination using the route search request received in S11 and the map information possessed by the advertisement information server 3, and from the departure point to the destination. Identify the recommended route (center route) for. For example, a known Dijkstra method is used to search for the center route, and the route that minimizes the total cost value is set as the center route. Further, as a condition for route search, a route for finally guiding to the entrance or parking area specified in S24 is searched. Basically, when the user is moving by vehicle, the route leading to the parking area specified in S24 is specified as the center route, and when the user is moving by a means of transportation other than the vehicle. The route leading to the entrance specified in S24 is specified as the center route. As a result, in the communication terminal 6 in which the center route is set as the guide route after that, the advertisement information output in the travel process to the destination is used to reach the entrance or the parking area linked to the advertisement target product. , The user will be guided (S4).

After that, in S27, the CPU 21 generates "advertisement information output information" based on the advertisement information extracted in S25 and the contents of the center route searched in S26. Then, in the subsequent S13, the "search route information (for example, the link sequence included in the center route)" that identifies the center route specified in S26 and the "advertisement information output information" are sent to the communication terminal of the source of the route search request. Send to 6.

Here, the "advertisement information output information" generated in S27 is a section for outputting the content of the advertisement information to be output and the set advertisement information to the center route 51 as shown in FIG. Information that identifies the advertisement output target section. In the example shown in FIG. 8, the three sections 52 to 54 are the advertisement output target sections. The advertisement output target section is, for example, a section on the center route 51 where the load of the user's driving operation is small (for example, a section where the user travels along the road) or a section where the advertising effect is expected to be high (for example, immediately after the start of travel or when approaching the destination). Timing) is selected. The advertisement output target section is specified by, for example, the link ID included in the advertisement output target section and the coordinates of the start point and the end point of the advertisement output target section. Further, the advertisement output target section is associated with the advertisement information to be output in the section.

After that, the communication terminal 6 that has received the "advertisement information output information" determines whether or not the advertisement information output timing is satisfied based on the received "advertisement information output information" and the user's current position, and determines the output timing. If it is determined that the information is satisfied, the advertisement information is output.

As described in detail above, in the computer program executed by the advertisement information providing system 1, the advertisement information server 3, and the advertisement information server 3 according to the present embodiment, the facility corresponding to the user's destination is acquired as the advertisement execution facility. (S21), a product to be advertised is selected from the advertisement information related to the advertisement execution facility (S22), and the entrance or the parking area of the advertisement execution facility is targeted for advertisement at the advertisement execution facility. Select the entrance or parking lot associated with the product (S23), output the advertisement information, and guide the user to the entrance or parking area associated with the product targeted for the advertisement by the output advertisement information. (S4, S8) Therefore, by associating the content of the output advertisement information with the entrance or parking area of the advertisement execution facility that guides the user after that, the action after the user reaches the advertisement execution facility that advertised. It is possible to output the advertisement information with the contents considering the above. As a result, it becomes possible to provide more effective advertising information.

It should be noted that the present invention is not limited to the above-described embodiment, and it goes without saying that various improvements and modifications can be made without departing from the gist of the present invention.
For example, in the present embodiment, the user information DB 13 and the purchase history DB 10 are managed in a single user unit, but for example, the users may be managed in a family unit (group unit). For example, it is possible to output advertising information about a product that the family is interested in based on the purchase history of each family and profile data about the family.

Further, the product-related information stored in the product-related information DB 12 may be generated for each user. In that case, the in-store flow line is specified for each user based on the purchase history of the user, and the product-related information for each user is generated using the specified in-store flow line.

Further, in the present embodiment, the user's destination in this movement is set based on the input operation of the user's destination, but the user's destination is estimated based on the user's past action history and the like. You may set it. For example, if a user frequently visits the same facility on the same day of the week and at the same time in the past, it can be inferred that the destination of this move is also the same facility. In addition, when moving from a facility other than the home such as a shopping mall after the evening, it is possible to presume that the home is the destination.

Further, in the present embodiment, it is assumed that the user is in a vehicle, but the user may be in a means of transportation other than the vehicle, or is moving on foot. It may be. In S26, the search cost is calculated based on the type of the user's means of transportation. For example, when the user is moving on foot, the search cost is calculated low because the load on the user when moving is small for the link with the sidewalk, and the load on the user when moving is on the link without the sidewalk. Since it is large, the search cost is calculated high.

Further, in the present embodiment, when it is determined that the communication terminal 6 satisfies the output timing of the advertisement information, the advertisement information to be output is acquired from the advertisement information server 3 each time, but the communication terminal 6 "searches". When acquiring "route information" or "output information of advertisement information" (S3), all the advertisement information scheduled to be output in this run may be acquired in advance from the advertisement information server 3.

Further, in the present embodiment, an example in which the communication terminal 6 is applied to a smartphone has been described, but it can also be applied to other types of communication terminals as long as it has a function of displaying advertisement information. For example, it can be applied to mobile phones, tablet terminals, personal computers, navigation devices, and the like. Further, when applied to a device other than the navigation device, it can be implemented in a situation other than the user moving by car, for example, a situation where the user moves on foot.

Further, in the present embodiment, the advertisement information server 3 performs the route search process in S12 and the process related to the extraction of the advertisement information in S15, but the communication terminal 6 may perform the process. On the other hand, in the present embodiment, the communication terminal 6 performs a process (S5) of determining whether or not the output timing of the advertisement information is satisfied based on the "output information of the advertisement information" and the current position of the user. It is also possible for the advertisement information server 3 to periodically acquire the current position of the user from the communication terminal 6. That is, the advertisement information providing device of the present invention may be an advertisement information server 3 or a communication terminal 6.

Further, although the embodiment in which the advertisement information providing system according to the present invention is embodied has been described above, the advertising information providing system can also have the following configuration, and in that case, the following effects are obtained.

For example, the first configuration is as follows.
The advertisement is executed for the advertisement execution facility acquisition means (21) for acquiring the facility corresponding to the destination of the user (5) as the advertisement execution facility and the parking area for which the entrance or the parking lot of the advertisement execution facility is divided. Information acquisition means (21) for acquiring product-related information associated with products to be advertised in a facility, and advertisement information selection means (21) for selecting advertisement information to be advertised from the advertisement information related to the advertisement execution facility. And the advertisement information output means (21) that outputs the advertisement information selected by the advertisement information selection means to the user, and the advertisement information output by the advertisement information output means with reference to the product-related information. It has a guiding means (21) for guiding the user to the entrance or the parking area associated with the target product.
According to the advertisement information providing system having the above configuration, by associating the content of the output advertisement information with the entrance or parking area of the advertisement execution facility that guides the user after that, the user reaches the advertisement execution facility where the advertisement is performed. It is possible to output the advertisement information with the content considering the behavior after the operation. As a result, it becomes possible to provide more effective advertising information.

The second configuration is as follows.
For each entrance or parking area provided in the advertising implementation facility, an in-store flow line that predicts the route that a customer who has entered the facility from the entrance or parking area will move is acquired, and the product-related information is the in-store flow line. This is information that links the product with the entrance or parking area provided in the advertising implementation facility based on the above.
According to the advertisement information providing system having the above configuration, by using the in-store movement line showing the movement prediction of the customer for each entrance or parking area provided in the advertisement execution facility, the advertisement target is based on the output advertisement information. It is possible to guide the user by accurately selecting the optimum entrance or parking area for guiding the user to the sales floor of the product. As a result, it becomes possible to provide more effective advertising information.

The third configuration is as follows.
The advertisement information selection means (21) has a purchase data acquisition means (21) for acquiring purchase data indicating a user's purchase history at the advertisement execution facility, and the advertisement information selection means (21) has the purchase data from the advertisement information related to the advertisement execution facility. Select advertising information based on.
According to the advertisement information providing system having the above configuration, by referring to the past purchase history of the user, it is possible to select and provide the advertisement information about the product that the current user is interested in, that is, the advertisement information having a high advertising effect.

The fourth configuration is as follows.
The advertisement information selection means (21) selects advertisement information targeting products that the current user is interested in, which is inferred from the products that the user (5) has purchased in the past or the products that the user intends to purchase from now on. select.
According to the advertisement information providing system having the above configuration, the advertisement information about the product that the current user is interested in, that is, by guessing based on the user's past purchase history and the product that the user intends to purchase from now on, that is, Advertising information with high advertising effectiveness can be selected and provided.

The fifth configuration is as follows.
The advertising information selection means is a product having the same grade as a product purchased by the user in the past or a product that the user intends to purchase in the future, or a product having the same grade as the product purchased by the user in the past but having a different type. Select advertising information for.
According to the advertisement information providing system having the above configuration, the product that the current user is interested in is selected by changing the grade or type based on the user's past purchase history and the product that the user intends to purchase from now on. Since it is guessed, it is possible to accurately select and provide the advertising information about the product that the current user is interested in, that is, the advertising information having a high advertising effect.

The sixth configuration is as follows.
Regarding the parking lot provided by the advertisement execution facility, the congestion status acquisition means (21) for acquiring the congestion status for each parking area is provided, and the advertisement information selection means (21) has a plurality of advertisement information related to the advertisement execution facility. In this case, preferentially select the advertising information targeting the vacant parking area or the product associated with the entrance corresponding to the vacant parking area.
According to the advertisement information providing system having the above configuration, in consideration of the congestion situation of the parking area, the parking area or the parking area or the entrance which guides the user to the parking area or the entrance suitable for guiding the user and also guides the advertisement information to be provided. By setting the content corresponding to the entrance, it is possible to select the advertising information to be provided in consideration of not only the advertising effect but also the convenience of the user.

The seventh configuration is as follows.
The advertisement information selection means (21) has a travel direction acquisition means (21) for acquiring the travel direction of the user (5) with respect to the advertisement execution facility, and the advertisement information selection means (21) is described when there is a plurality of advertisement information related to the advertisement execution facility. Priority is given to advertising information targeting products associated with the entrance or parking area corresponding to the direction of travel of the user to the advertising facility.
According to the advertisement information providing system having the above configuration, in consideration of the traveling direction of the user with respect to the advertising execution facility, the user is guided to a parking area or entrance suitable for guiding the user, and the advertisement information to be provided is also guided. By setting the content corresponding to the parking area or the entrance, it is possible to select the advertising information to be provided in consideration of not only the advertising effect but also the convenience of the user.

1 Advertising information providing system 2 Advertising information providing center 3 Advertising information server 4 Advertising target facility 5 Users 6 Communication terminal 8 Advertising information DB
10 Purchase history DB
11 Server control ECU
12 Product-related information DB
13 User information DB
14 Map information DB
21 CPU
22 RAM
23 ROM
51 Center route 52-54 Advertisement output target section 55 Movement guidance screen

Claims (9)

Advertising facility acquisition means to acquire the facility corresponding to the user's destination as an advertising facility, and
An information acquisition means for acquiring product-related information associated with a product to be advertised at the advertisement implementation facility for a parking area that divides an entrance or a parking lot provided by the advertisement implementation facility.
Advertising information selection means for selecting advertising information to be advertised from the advertising information related to the advertising facility, and
An advertisement information output means for outputting the advertisement information selected by the advertisement information selection means to the user, and an advertisement information output means.
Advertising information having a guiding means for guiding the user to an entrance or a parking area associated with the product targeted for the advertisement by the advertising information output by the advertising information output means with reference to the product-related information. Offering system. For each entrance or parking area provided in the advertising facility, an in-store flow line that predicts the route that a customer who has entered the facility from the entrance or parking area will move is acquired.
The advertisement information providing system according to claim 1, wherein the product-related information is information in which the entrance or parking area provided in the advertisement execution facility is associated with the product based on the flow line in the store. It has a purchase data acquisition means for acquiring purchase data indicating a user's purchase history at the advertisement execution facility.
The advertisement information providing system according to claim 1 or 2, wherein the advertisement information selection means selects advertisement information based on the purchase data from the advertisement information related to the advertisement execution facility. The advertisement information selection means according to claim 3 for selecting advertisement information targeting a product that the current user is interested in, which is inferred from a product that the user has purchased in the past or a product that the user intends to purchase from now on. Described advertising information provision system. The advertising information selection means is a product having the same grade as a product purchased by the user in the past or a product that the user intends to purchase in the future, or a product having the same grade as the product purchased by the user in the past but having a different type. The advertising information providing system according to claim 4, wherein the advertising information for the target is selected. Regarding the parking lot provided in the advertising implementation facility, it has a congestion status acquisition means for acquiring the congestion status for each parking area.
When there are a plurality of advertisement information related to the advertisement execution facility, the advertisement information selection means gives priority to the advertisement information targeting the vacant parking area or the product associated with the entrance corresponding to the vacant parking area. The advertising information providing system according to any one of claims 1 to 5, which is selected in. It has a traveling direction acquisition means for acquiring the traveling direction of the user with respect to the advertising execution facility.
When there are a plurality of advertisement information related to the advertisement execution facility, the advertisement information selection means gives priority to the advertisement information targeting the product associated with the entrance or the parking area corresponding to the direction of travel of the user to the advertisement execution facility. The advertising information providing system according to any one of claims 1 to 5, which is specifically selected. Advertising facility acquisition means to acquire the facility corresponding to the user's destination as an advertising facility, and
An information acquisition means for acquiring product-related information associated with a product to be advertised at the advertisement implementation facility for a parking area that divides an entrance or a parking lot provided by the advertisement implementation facility.
Advertising information selection means for selecting advertising information to be advertised from the advertising information related to the advertising facility, and
An advertisement information output means for outputting the advertisement information selected by the advertisement information selection means to the user, and an advertisement information output means.
Advertising information having a guiding means for guiding the user to an entrance or a parking area associated with the product targeted for the advertisement by the advertising information output by the advertising information output means with reference to the product-related information. Providing equipment. Computer,
Advertising facility acquisition means to acquire the facility corresponding to the user's destination as an advertising facility, and
An information acquisition means for acquiring product-related information associated with a product to be advertised at the advertisement implementation facility for a parking area that divides an entrance or a parking lot provided by the advertisement implementation facility.
Advertising information selection means for selecting advertising information to be advertised from the advertising information related to the advertising facility, and
An advertisement information output means for outputting the advertisement information selected by the advertisement information selection means to the user, and an advertisement information output means.
Guidance means for guiding the user to the entrance or parking area associated with the product targeted for advertisement by the advertisement information output by the advertisement information output means with reference to the product-related information.
A computer program to make it work.

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