JP2021039601A - Provision device, provision method, and provision program - Google Patents

Abstract

To provide a provision device capable of promoting use of services on selling of transaction objects at an electronic mall, a provision method, and a provision program.SOLUTION: An information provision device 10 comprises an acquisition unit 42 and a provision unit 43. The acquisition unit 42 acquires object information indicating a prescribed transaction object. The provision unit 43 provides a user with the object information, purchase information, and incentive information. The purchase information is information indicating an action for purchasing the transaction object indicated by the object information. The incentive information is information indicating an incentive provided to the user when the user takes the action indicated by the purchase information.SELECTED DRAWING: Figure 3

Description

The present invention relates to a providing device, a providing method, and a providing program.

Conventionally, for example, the technology of an electronic shopping street that sells transaction targets such as goods and services to users via the Internet has been known. In order to promote such transactions via the Internet, for example, points are given to users according to the content of actions toward the community, and at the time of purchase of the transaction target, the purchase price is discounted according to the given points. The technology to realize the above is known.

Japanese Unexamined Patent Publication No. 2011-06006 JP-A-2015-229042

In the above-mentioned technology, users belonging to the community are only given points according to the content of their actions toward the community in advance. However, the reality is that it is required to promote the use of services related to sales of transactions in electronic shopping districts by encouraging users who have used services related to sales of transactions to use the services. is there.

The present application has been made in view of the above, and an object of the present application is to promote the use of services related to sales of transaction targets in electronic shopping districts.

The presentation device according to the present application has an acquisition unit and a provision unit. The acquisition unit acquires target information indicating a predetermined transaction target. In addition to the target information, the providing department provides the purchase information indicating the act for purchasing the transaction target indicated by the target information and the purchase information to the user when the user performs the act indicated by the purchase information. Incentive information indicating the incentive to be given is provided to the user.

According to one aspect of the embodiment, it is possible to promote the use of the service related to the sale of the transaction target in the electronic shopping district.

FIG. 1 is a diagram showing an example of an information providing system according to an embodiment. FIG. 2 is a diagram showing an example of a screen transition from the first screen to the fifth screen during the product purchase experience service of the user terminal. FIG. 3 is a diagram showing a configuration example of the information providing device according to the embodiment. FIG. 4 is a diagram showing an example of a transaction target database according to the embodiment. FIG. 5 is a diagram showing an example of a user database according to the embodiment. FIG. 6 is a diagram showing an example of a coupon database according to the embodiment. FIG. 7 is a flowchart showing an example of the processing operation of the information providing device related to the providing processing. FIG. 8 is a diagram showing an example of a hardware configuration.

Hereinafter, the providing device, the providing method, and the form for carrying out the providing program (hereinafter, referred to as “the embodiment”) according to the present application will be described in detail with reference to the drawings. It should be noted that this embodiment does not limit the providing device, providing method, and providing program according to the present application. Further, in each of the following embodiments, the same parts will be designated by the same reference numerals, and duplicate description will be omitted.

[Embodiment]
[1-1. About an example of information providing device]
FIG. 1 is a diagram showing an example of an information providing system. The information providing system 1 shown in FIG. 1 is a user terminal 100 owned by a plurality of users, a store terminal 200 used by a store in an electronic shopping district, and an application used in the electronic shopping district with respect to the user terminal 100. It has an application server 300 that provides various information, and an information providing device 10 that provides various information to the user terminal 100. First, an example of the information providing device 10 which is an example of the providing device according to the embodiment will be described with reference to FIG. In addition, in FIG. 1, as an example of the processing executed by the information providing device 10, the target information of the transaction target of the electronic shopping street and the tutorial at the time of purchasing the transaction target are provided to the user terminal 100 of the user of the electronic shopping street. An example of the provision process for providing the purchase information to be shown and the incentive information to show the incentive to be given to the user at the time of the purchase to be traded is shown.

The information providing device 10 shown in FIG. 1 is an information processing device that performs providing processing, and is realized by, for example, a server device, a cloud system, or the like. For example, the information providing device 10 has a function of providing a service related to the electronic shopping district to users and stores, and executes the provision process as a part of the service related to the electronic shopping district. For example, the information providing device 10 is a network such as various wireless communication networks such as 4G (Generation), 5G, LTE (Long Term Evolution), Wifi (registered trademark), wireless LAN (Local Area Network), or various wired communication networks. Communication is performed with the user terminal 100 used by the user and the store terminal 200 used by the store (see, for example, FIG. 3) via N (see, for example, FIG. 3). The information providing device 10 provides an arbitrary number of users with information on a transaction target sold by an arbitrary number of stores, and realizes various electronic commerce transactions between each user and each store. It shall have the function of.

The store terminal 200 is a terminal device used by a store that sells a transaction target through an electronic shopping street service provided by the information providing device 10, and is realized by, for example, a PC (Personal Computer) or a server device. That is, the store terminal 200 is a terminal device used by a seller who sells a transaction target in an electronic shopping district. For example, the store terminal 200 is arranged in a store or the like where a transaction target is exhibited in an electronic shopping district. Then, the store terminal 200 registers various information regarding the transaction target to be sold in the information providing device 10. The seller who sells the transaction target may or may not have a virtual store in the electronic shopping district. In addition, the seller may or may not have an actual store.

The user terminal 100 is an information processing terminal such as a PC or a smartphone used by the user. For example, the user terminal 100 can communicate with the information providing device 10 via a network N (see FIG. 3) such as the Internet. Although not shown in FIG. 1, the information providing device 10 may be capable of communicating with an arbitrary number of user terminals 100. The application server 300 is an information processing device that manages an application used in an electronic shopping street in response to a request from a user terminal 100, and is realized by, for example, a server device or a cloud system. The application server 300 manages, for example, an application for purchasing a product or the like to be traded in an electronic shopping district.

For example, the store terminal 200 accepts registration of transaction target information (for example, image, price, shipping fee, inventory quantity, etc.) to be sold in the electronic shopping district according to an operation by the seller. Then, when the information providing device 10 receives the search query of the transaction target from the user, the information providing device 10 extracts the transaction target corresponding to the search query from the listed transaction targets, and extracts the image, price, etc. of the extracted transaction target. The transaction target content indicating the above is delivered to the user. Then, when the user selects any of the transaction target contents, the information providing device 10 distributes the purchased contents, which are the contents for purchasing the transaction target corresponding to the selected transaction target, to the user. To do.

Further, when the user purchases the transaction target through the purchased content, the information providing device 10 accepts the registration of the address to be the shipping destination of the transaction target, the name of the recipient, the desired delivery date and time, and the like. The information providing device 10 accepts the registration of the address and the like regarding the user who is the delivery destination in advance, and when the user is authenticated, the pre-registered delivery destination is sent to the store terminal 200. Send. Then, at the store of the store terminal 200, the transaction target is delivered to the user.

[1-2. Outline of provision processing]
Hereinafter, the provision process executed by the information providing device 10 will be described. In the following description, the information providing device 10 refers to the user terminal 100 of the user of the electronic shopping district with the target information of the transaction target of the electronic shopping district, the purchase information showing the tutorial at the time of the purchase of the transaction target, and the purchase of the transaction target. The provision process for providing incentive information indicating the incentive to be given to the user at times will be described.

For example, it is widely used that service providers in electronic shopping districts give benefits to users according to the purchase of products, but from the service provider's point of view, users respond to the purchase of products. It is not enough to motivate users to use the service just by giving them special benefits. Therefore, the service provider motivates the user to use the service in the electronic shopping district by letting the user experience the service for purchasing the transaction target in the electronic shopping district that constitutes the electronic commerce platform. There is a need for a way to get them.

Therefore, the information providing device 10 acquires target information indicating a predetermined transaction target. The information providing device 10 provides the target information, purchase information indicating an act for purchasing the transaction target indicated by the target information, and the user when the user performs the act indicated by the purchase information. Incentive information indicating the incentive to be provided is provided to the user.

That is, the information providing device 10 acquires target information indicating a predetermined transaction target, for example, information such as goods and services that can be purchased in the electronic shopping district from the transaction target database 31 (see FIG. 3). Further, for example, when the user uses the product purchase experience service, the information providing device 10 acquires target information such as products and services to be presented in the electronic shopping district from the transaction target database 31. The information providing device 10 provides purchase information and incentive information to the user terminal 100 in addition to the target information. The purchase information is information related to an act for purchasing a transaction target indicated by the target information, for example, a tutorial at the time of purchasing the transaction target. Further, the purchase information is, for example, information indicating an act according to a guideline for purchasing an originally intended transaction target. Further, the purchase information may be, for example, information that supports the purchase process of the transaction target step by step, and can be changed as appropriate. The incentive information is information indicating the profit provided to the user when the user performs the act indicated by the purchase information, for example, a privilege such as a point or a free gift of a product. Further, the incentive information may be, for example, information such as a title given to the user in addition to the direct benefit to the user, and can be changed as appropriate.

FIG. 2 is a diagram showing an example of a screen transition from the first screen 100A to the fifth screen 100E during the product purchase experience service of the user terminal 100. The first screen 100A displays incentive information such as "I will give you a free product as a thank you" when you use the product purchase experience service, for example. The user will be motivated to use the product purchase experience service by seeing the incentive information on the first screen 100A. The second screen 100B displays target information indicating a transaction target such as "ramen", "smartphone case", "rice", and "water" as a reward for the product purchase experience service, for example. The user sees the target information on the second screen 100B and selects the product to be traded as a reward for the product purchase experience service.

The third screen 100C displays purchase information indicating a tutorial such as "Add to cart" or "Let's press" Add to cart "when you go to the product page". The user sees the purchase information on the third screen 100C and recognizes, for example, a series of procedures up to the purchase of the product when accepting the purchase order of the product. The fourth screen 100D displays purchase information indicating a tutorial such as "When you put it in the cart, enter the delivery address and complete the order procedure". The user sees the purchase information on the fourth screen 100D and recognizes, for example, a series of procedures up to the purchase of the product when inputting the delivery destination of the product. Further, the fifth screen 100E displays purchase information indicating input fields such as "login name", "password", "name", "email address", "telephone number", and "forwarding destination", for example. The user sees the purchase information on the fifth screen 100E and registers personal information and the like in the input field.

The information providing device 10 provides the user terminal 100 with the first screen 100A including the incentive information. When the information providing device 10 detects the operation of the "next" user on the first screen 100A, the information providing device 10 provides the user terminal 100 with the second screen 100B including the target information. When the information providing device 10 detects the operation of selecting the transaction target on the second screen 100B, the information providing device 10 provides the user terminal 100 with the third screen 100C including the purchase information.

When the information providing device 10 detects the user's operation of "add to cart" on the third screen 100C, the information providing device 10 provides the user terminal 100 with the fourth screen 100D including the purchase information. When the information providing device 10 detects the operation of the "next" user on the fourth screen 100D, the information providing device 10 provides the user terminal 100 with the fifth screen 100E including the purchase information. Further, when the information providing device 10 detects the input operation of the input field on the fifth screen 100E, it recognizes that the purchase operation of the product to be traded has been completed. That is, the user can experience a series of product purchase procedures as a product purchase service through screen transitions from the first screen 100A to the fifth screen 100E on the user terminal 100. Further, the user can acquire the product purchased by the product purchase service as a reward.

[1-3. Example of provision processing]
Hereinafter, an example of the flow of the provision process executed by the information providing device 10 will be described with reference to FIG. First, the store terminal 200 in the electronic shopping district sets a coupon for discounting a part or all of the price of the transaction target to be serviced in the information providing device 10 (step S11). The service target is, for example, the price of the product to be traded when the user experiences a series of actions of purchasing the product in the electronic shopping district using the product purchasing application, that is, when the user executes the product purchasing experience. It is a service that discounts part or all of. The series of actions includes, for example, an act of highlighting an icon, a tab, or the like to be operated by the user. Specifically, it may be highlighted such as darkening the icon other than the cart icon to be operated by the user, surrounding the icon to be operated by the user, or suggesting the icon to be operated by an arrow, and change it as appropriate. It is possible.

The user terminal 100 downloads the product purchase application to be serviced from the application server 300 (step S2), and installs the downloaded product purchase application (step S3). After installing the product purchase application, the user terminal 100 notifies the information providing device 10 of the completion of the installation of the product purchase application (step S4).

When the information providing device 10 detects that the installation of the product purchase application is completed, the information providing device 10 provides the user terminal 100 with the purchase information and the incentive information of the transaction target to be serviced (step S5). The user terminal 100 provides the user with purchase information and incentive information to be traded (step S6). The user terminal 100 provides the purchase information and the incentive information of the transaction target to the user by screen transitions such as the first screen 100A to the fifth screen 100E.

When the user terminal 100 detects a transaction target selection operation and a personal information registration operation from the user (step S7), the user terminal 100 notifies the information providing device 10 of the selected transaction target and the registered personal information (step S7). Step S8). The user executes, for example, a selection operation of selecting a desired transaction target from the transaction targets on the second screen 100B on the user terminal 100. Further, the user executes, for example, a registration operation for registering personal information or the like in the input field on the fifth screen 100E on the user terminal 100.

When the information providing device 10 detects the transaction target selected from the user terminal 100 and the registered personal information, the information providing device 10 automatically gives the user terminal 100 a discount coupon for the selected transaction target (step S9). .. The discount coupon for the transaction target is, for example, incentive information that serves as a reward when the user uses the product purchase experience. The information providing device 10 exemplifies a case where a discount coupon for a transaction is automatically given when a user purchases a product using a product purchasing application as a product purchasing experience. For example, personal information is registered for the first time. If this is the case, the discount coupon for the transaction may be automatically given, and it can be changed as appropriate.

The user of the user terminal 100 experiences the product purchase for the first time when he / she executes a series of actions from installing the product purchase application in the electronic shopping district to registering the personal information of the product purchase using the product purchase application. You can get a discount coupon for the purchased product. Moreover, on the service provider side, the store will be used to acquire users and develop users through the product purchase experience service. Furthermore, on the service provider side, personal information of the user can be acquired through the product purchase experience.

The information providing device 10 of the present embodiment provides purchase information and incentive information to the user terminal 100 when the user terminal 100 used by the user installs a product purchase application for purchasing a transaction target. However, the case is not limited to this, and can be changed as appropriate.

The information providing device 10 provides the user terminal 100 with purchase information and incentive information when the user terminal 100 first starts the application. Specifically, the information providing device 10 may provide the purchase information and the incentive information to the user terminal 100 at the first activation after the installation of the product purchase application, for example. As a result, the user of the user terminal 100 can see the purchase information and the incentive information and encourage the use of the product purchase application.

The information providing device 10 provides the user terminal 100 with purchase information and incentive information when the user has no history of using the service for selling the predetermined transaction target. Specifically, for example, when the user has no history of using the service for selling the product, the information providing device 10 provides the user terminal 100 with purchase information and incentive information because the service has not been experienced. You may. As a result, the user of the user terminal 100 can see the purchase information and the incentive information and encourage the use of the service which is the first experience. The case where there is no history of use by the user may be a case where there is no history of service usage or purchase of products in a predetermined period, for example, the past year, and it can be changed as appropriate.

When the user information is not registered in the service for selling the predetermined transaction target, the information providing device 10 provides the purchase information and the incentive information to the user terminal 100. Specifically, the user of the user terminal 100 may provide the purchase information and the incentive information to the user terminal 100, for example, when the address information of the delivery destination of the product is not registered. As a result, the user of the user terminal 100 can see the purchase information and the incentive information and prompt the registration operation of the unregistered address information.

The information providing device 10 acquires target information indicating a predetermined transaction target among the transaction targets sold in the predetermined electronic shopping district. The information providing device 10 provides the user terminal 10 with purchase information indicating an act for purchasing a transaction target sold in an electronic shopping district as purchase information. As a result, the user of the user terminal 100 can see the purchase information and promote the experience of the act of purchasing the transaction target in the electronic shopping district.

The information providing device 10 provides the user terminal 100 with information indicating an act of purchasing a transaction target via an application executed by the user terminal used by the user as purchase information. Specifically, the user of the user terminal 100 may provide the user terminal 100 with purchase information indicating an act for purchasing a transaction target via a product purchase application. As a result, the user of the user terminal 100 can see the purchase information and promote the experience of the act of purchasing the transaction target using the product purchase application.

The information providing device 10 provides the user terminal 100 with information indicating that the price of the transaction target indicated by the target information is discounted as incentive information. Specifically, the information providing device 10 may provide the user terminal 100 with incentive information for discounting the price of the transaction target. As a result, the user of the user terminal 100 sees the incentive information and is motivated to purchase the transaction target.

The information providing device 10 acquires target information indicating a transaction target for which a coupon for discounting the price of the transaction target is set by the seller of the transaction target as a predetermined transaction target. As a result, the user of the user terminal 100 can recognize the target information of the transaction target for which the coupon is set.

The information providing device 10 acquires a plurality of target information indicating an act for purchasing different transaction targets. Specifically, the information providing device 10 may provide a plurality of target information to the user terminal 100, for example. As a result, the user of the user terminal 100 can select a plurality of transaction targets by looking at the target information.

The information providing device 10 acquires, as target information, information indicating a transaction target selected based on the attributes of the user among the transaction targets to be sold. Specifically, the information providing device 10 may acquire target information indicating a transaction target selected based on a user's attribute, for example, a user's preference attribute. As a result, the information providing device 10 changes the transaction target according to the preference attribute of the user. The user of the user terminal 100 will be motivated to purchase by seeing the transaction target according to the preference attribute.

The information providing device 10 provides the user terminal 100 with purchase information indicating a series of actions from searching or selecting a transaction target indicated by the target information to purchasing the transaction target. As a result, the user of the user terminal 100 can experience while recognizing a series of procedures from searching for a transaction target to purchasing by looking at the purchase information.

By accepting a predetermined selection operation, the information providing device 10 provides the user terminal 100 with purchase information indicating a series of actions up to the purchase of the transaction target. The information providing device 10 provides the user terminal 100 with purchase information indicating a series of actions until the transaction target is purchased by a one-tap operation. As a result, the user of the user terminal 100 can experience while recognizing a series of procedures up to purchasing the transaction target by one-tap operation by looking at the purchase information.

The information providing device 10 provides the user terminal 100 with purchase information indicating the act of registering information about the user, which is information for purchasing the transaction target indicated by the target information. The information providing device 10 provides the user terminal 100 with personal information indicating an act of registering personal information such as an address related to the user. As a result, the user of the user terminal 100 can experience while recognizing the procedure of seeing the purchase information and registering the personal information about the user.

The information providing device 10 provides the user terminal 100 with purchase information indicating an act of registering a user's evaluation regarding the transaction target after purchasing the transaction target indicated by the target information. The information providing device 10 provides the user terminal 100 with purchase information indicating an act of registering a user's evaluation regarding a transaction target after purchase as a review. As a result, the user of the user terminal 100 can experience while recognizing the review procedure for evaluating the user regarding the transaction target after the purchase of the transaction target by looking at the purchase information.

[2. Configuration of information providing device]
Hereinafter, an example of the functional configuration of the information providing device 10 described above will be described. FIG. 3 is a diagram showing a configuration example of the information providing device 10 according to the embodiment. As shown in FIG. 3, the information providing device 10 includes a communication unit 20, a storage unit 30, and a control unit 40.

The communication unit 20 is realized by, for example, a NIC (Network Interface Card) or the like. Then, the communication unit 20 is connected to the network N by wire or wirelessly, and transmits / receives information to / from the store terminal 200 and the user terminal 100.

The storage unit 30 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory (Flash Memory), or a storage device such as a hard disk or an optical disk. In addition, the storage unit 30 stores the transaction target database 31, the user database 32, and the functional database 33.

Information on transaction targets such as goods and services exhibited in the electronic shopping district is registered in the transaction target database 31. For example, FIG. 4 is a diagram showing an example of the transaction target database 31 according to the embodiment. In the example shown in FIG. 3, the store ID (Identifier) 31A, the transaction target ID 31B, the category information 31C, the price information 31D, and the shipping fee 31E are registered in the transaction target database 31 in association with each other. In addition to the information shown in FIG. 3, the transaction target database 31 contains various types of transaction targets such as images of the transaction target, transaction target contents serving as explanations, purchase contents, CTRs of the transaction target contents, CVR, and the like. Information may be registered.

Here, the store ID 31A is an identifier that identifies the store that exhibited the transaction target, that is, an identifier that identifies the seller. The transaction target ID 31B is an identifier indicating a transaction target. Further, the category information 31C is information indicating the category to which the transaction target indicated by the associated transaction target ID 31B belongs. Further, the price information 31D is information indicating the price of the transaction target indicated by the associated transaction target ID 31B. Further, the shipping fee 31E is information indicating a delivery fee when the transaction target indicated by the associated transaction target ID 31B is delivered.

For example, in the example shown in FIG. 4, "store # 1" of store ID 31A, "transaction target # 1-1" of transaction target ID 31B, "category # ABC" of category information 31C, and "category # ABC" of price information 31D " Information such as "Price information # 1-1" and "Shipping # 1-1" for shipping 31E is registered. When the information providing device 10 refers to, for example, "store # 1" of the store ID 31A, for example, "transaction target # 1-1", "category # ABC", "price information # 1-1". And "Shipping # 1-1" etc. can be specified.

In the example shown in FIG. 4, as the information corresponding to each item, "store # 1", "transaction target # 1-1", "category # ABC", "price information # 1-1" And conceptual values such as "Shipping # 1-1" are described. Here, the transaction target database 31 actually contains numerical values and character strings for identifying stores and transaction targets, numerical values and character strings indicating the hierarchy of the category to which the transaction target belongs, numerical values indicating prices and shipping charges, and the like. be registered.

Returning to FIG. 3, the explanation will be continued. Various information about the user of the user terminal 100 is registered in the user database 32. For example, FIG. 5 is a diagram showing an example of information registered in the user database 32 according to the embodiment. As shown in FIG. 5, information such as user ID 32A, user information 32B, attribute information 32C, browsing history 32D, and purchase history 32E is registered in the user database 32 in association with each other.

The user ID 32A is an identifier that identifies the user of the user terminal 100. The user information 32B is, for example, information such as a user's name, gender, telephone number, and address. The attribute information 32C has attribute information such as demographics and psychographics. Demographics are socio-economic demographic attributes of a user, such as gender, age, area of residence, income, academic background and family structure. Psychographics are, for example, psychological attributes that classify customers by lifestyle, behavior, beliefs (religions), values, personality, purchasing motivation, or degree of product use. The browsing history 32D is, for example, the history of the transaction target browsed by the user. The purchase history 32E is, for example, the purchase history of the transaction target purchased by the user.

For example, in the example shown in FIG. 5, user ID 32A "UID # 1", user information 32B "user information # 1", attribute information 32C "attribute information # 1", browsing history 32D "browsing history # 1", The purchase history 32E "purchase history # 1" is registered in association with each other.

In the example shown in FIG. 5, conceptual values such as "UID # 1", "user information # 1", "attribute information # 1", "browsing history # 1", and "purchasing history # 1" are described. However, in reality, character strings and numerical values indicating each user, data indicating browsing history and purchasing history, and the like are registered.

Returning to FIG. 3, the explanation will be continued. In the coupon database 33, coupons for discounting the price of the transaction target that can be used on the user terminal 100 are registered. For example, FIG. 6 is a diagram showing an example of information registered in the coupon database 33 according to the embodiment. As shown in FIG. 6, information such as the coupon ID 33A, the transaction target ID 33B, the discount rate 33C, and the usage condition 33D is registered in the coupon database 33 in association with each other.

The coupon ID 33A is an identifier that identifies the coupon. The transaction target ID 33B is, for example, an identifier that identifies a transaction target such as a product or service. The discount rate 33C is the discount rate of the transaction target. The usage condition 33D is a condition for using the coupon, for example, when the product purchase application is started for the first time, when personal information is registered for the first time or when the e-mail newsletter is registered, when the product purchase experience is executed for the first time, and the like. The usage condition 33D is not limited to the first time, but may be some user's behavior, for example, posting a product review, and can be changed as appropriate.

For example, in the example shown in FIG. 6, the coupon ID 33A "coupon # 1", the transaction target ID 33B "transaction target # 1-1", the discount rate 33C "100%", and the usage condition 33D "at the time of personal information registration" are associated with each other. I have registered.

In the example shown in FIG. 6, conceptual values such as "coupon # 1" and "transaction target # 1-1" are described, but in reality, character strings, numerical values, and usages indicating each coupon and transaction target are used. Data or the like indicating the condition 33D will be registered.

The explanation will be continued by returning to FIG. The control unit 40 is, for example, a controller, and is an example of various programs (notification programs) stored in a storage device inside the information providing device 10 by a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like. Is realized by executing RAM (Random Access Memory) as a work area. Further, the control unit 40 is a controller, and is realized by, for example, an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

As shown in FIG. 3, the control unit 40 includes a management unit 41, an acquisition unit 42, and a provision unit 43.

The management unit 41 provides various services related to the electronic shopping district. For example, the management unit 41 provides service processing such as listing a product, purchasing a product, and paying for a product on a payment server (not shown).

The acquisition unit 42 acquires target information indicating a predetermined transaction target from the transaction target database 31. The acquisition unit 42 acquires target information indicating a predetermined transaction target from the transaction target database 31 among the transaction targets sold in the electronic shopping district. The predetermined transaction target is, for example, a transaction target of a product or the like that is a gift of a product purchase experience in addition to a normal product. The acquisition unit 42 acquires the target information indicating the transaction target for which the coupon is set from the coupon database 33. The acquisition unit 42 acquires a plurality of target information indicating an act for purchasing different transaction targets from the transaction target database 31. The act of purchasing a different transaction target is target information indicating a procedure for purchasing a different transaction target. The acquisition unit 42 acquires the target information indicating the transaction target selected based on the user's attribute from the transaction target database 31 among the transaction targets to be sold. The transaction target selected based on the user's attribute is a golf-related product when the user's preference attribute, for example, the user's hobby is golf.

The providing unit 43 is provided to the user when the user performs the purchase information indicating the act for purchasing the transaction target indicated by the target information and the act indicated by the purchase information together with the target information. Incentive information indicating the incentive is provided to the user terminal 100. The providing unit 43 executes the product purchasing application for the user terminal 100 used by the user to purchase the transaction target. For example, when the product purchasing application is installed, the user terminal 100 provides the purchase information and the incentive information. To provide. Further, the providing unit 43 may provide the purchase information and the incentive information to the user terminal 100 when the user terminal 100 first starts the product purchase application. If the user does not have a history of using the service for selling the predetermined transaction target, the providing unit 43 may provide the purchase information and the incentive information to the user terminal 100. When the personal information such as the user's address is not registered in the service for selling the predetermined transaction target, the providing unit 42 may provide the purchase information and the incentive information to the user terminal 100. As purchase information, the provision unit 41 may provide the user terminal 100 with purchase information indicating an act for purchasing a transaction target sold in an electronic shopping district.

As purchase information, the providing unit 42 may provide the user terminal 100 with information indicating an act for purchasing a transaction target via a product purchasing application executed by the user terminal 100 used by the user. As incentive information, the providing unit 42 may provide the user terminal 100 with information indicating that the price of the transaction target indicated by the target information is discounted. The providing unit 42 may provide the user terminal 100 with purchase information indicating a series of actions from the search or selection of the transaction target indicated by the target information to the purchase of the transaction target. By accepting a predetermined selection operation, the providing unit 42 provides the user terminal 100 with purchase information indicating a series of actions up to the purchase of the transaction target. The providing unit 42 may provide the user terminal 100 with the purchase information indicating the act of registering the information about the user, which is the information for purchasing the transaction target indicated by the target information. After purchasing the transaction target indicated by the target information, the providing unit 42 may provide the user terminal 100 with purchase information indicating the act of registering the user's evaluation regarding the transaction target.

[3. Processing procedure]
Next, the procedure of processing by the information providing device 10 according to the embodiment will be described with reference to FIG. 7. FIG. 7 is a flowchart showing an example of the processing operation of the information providing device 10 related to the providing processing.

First, the information providing device 10 determines whether or not the installation completion notification is detected from the user terminal 100 (step S11). The user terminal 100 downloads the product purchase application to be serviced from the application server 300, and installs the product purchase application after the download. Then, the user terminal 100 notifies the information providing device 10 of the installation completion notification after the installation is completed.

When the information providing device 10 detects the installation completion notification (step S11: Yes), the information providing device 10 provides the user terminal 100 with the purchase information and the incentive information of the transaction target to be serviced (step S12). The user of the user terminal 100 sees the purchase information and the incentive information of the transaction target, and recognizes the operation of selecting the transaction target and registering the personal information of the product delivery destination. Further, when the user terminal 100 detects the operation of selecting the transaction target and the operation of registering the personal information, the user terminal 100 notifies the information providing device 10 of the selection of the transaction target and the registration of the personal information.

The information providing device 10 determines whether or not the selected content of the transaction target and the registered content of the personal information are detected from the user terminal 100 (step S13). When the information providing device 10 detects the selected content of the transaction target and the registered content of the personal information from the user terminal 100 (step S13: Yes), whether or not the registration of the personal information from the user terminal 100 is the first registration. (Step S14).

When the registration of personal information is the first registration (step S14: Yes), the information providing device 10 applies the coupon available at the time of the first registration to the selected price of the transaction target and executes the payment process (step S14: Yes). Step S15), the processing operation shown in FIG. 7 is terminated. Since the user of the user terminal 100 is the first time to register personal information, he / she can apply a coupon to purchase the price of the transaction target selected as the reward.

When the registration of personal information is not the first registration (step S14: No), the information providing device 10 executes a normal settlement process for the selected price of the transaction target (step S16), and the processing operation shown in FIG. To finish.

When the information providing device 10 does not detect the selected content of the transaction target and the registered content of the personal information from the user terminal 100 (step S13: No), the processing operation shown in FIG. 7 ends. Further, when the information providing device 10 does not detect the installation completion notification from the user terminal 100 (step S11: No), whether or not the information providing device 10 has detected the selection content of the transaction target and the registered content of the personal information from the user terminal 100. In order to determine whether or not, the process proceeds to step S13.

[4. Modification example]
The information providing device 10 described above may be implemented in various different forms other than the above-described embodiment. Therefore, another embodiment of the information providing device 10 will be described below.

[4-1. About processing mode]
Further, among the processes described in the above-described embodiment, all or a part of the processes described as being automatically performed can be manually performed, and conversely, the processes described as being manually performed. It is also possible to automatically perform all or part of the above by a known method. In addition, the processing procedure, specific name, and information including various data and parameters shown in the above document and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each figure is not limited to the illustrated information.

Further, each component of each of the illustrated devices is a functional concept, and does not necessarily have to be physically configured as shown in the figure. That is, the specific form of distribution / integration of each device is not limited to the one shown in the figure, and all or part of the device is functionally or physically distributed / physically in arbitrary units according to various loads and usage conditions. Can be integrated and configured.

In addition, the above-described embodiments can be appropriately combined as long as the processing contents do not contradict each other.

[4-2. program〕
Further, the information providing device 10 according to the above-described embodiment is realized by, for example, a computer 1000 having a configuration as shown in FIG. FIG. 8 is a diagram showing an example of a hardware configuration. The computer 1000 is connected to the output device 1010 and the input device 1020, and the arithmetic unit 1030, the primary storage device 1040, the secondary storage device 1050, the output IF (Interface) 1060, the input IF 1070, and the network IF 1080 are connected by the bus 1090. Has.

The arithmetic unit 1030 operates based on a program stored in the primary storage device 1040 or the secondary storage device 1050, a program read from the input device 1020, or the like, and executes various processes. The primary storage device 1040 is a memory device that temporarily stores data used by the arithmetic unit 1030 for various calculations, such as a RAM. Further, the secondary storage device 1050 is a storage device in which data used by the calculation device 1030 for various calculations and various databases are registered, such as a ROM (Read Only Memory), an HDD (Hard Disk Drive), and a flash memory. Is realized by.

The output IF 1060 is an interface for transmitting information to be output to an output device 1010 that outputs various information such as a monitor and a printer. For example, USB (Universal Serial Bus), DVI (Digital Visual Interface), and the like. It is realized by a connector of a standard such as HDMI (registered trademark) (High Definition Multimedia Interface). Further, the input IF 1070 is an interface for receiving information from various input devices 1020 such as a mouse, a keyboard, and a scanner, and is realized by, for example, USB.

The input device 1020 is, for example, an optical recording medium such as a CD (Compact Disc), a DVD (Digital Versatile Disc), a PD (Phase change rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), or a tape. It may be a device that reads information from a medium, a magnetic recording medium, a semiconductor memory, or the like. Further, the input device 1020 may be an external storage medium such as a USB memory.

The network IF1080 receives data from another device via the network N and sends it to the arithmetic unit 1030, and also transmits the data generated by the arithmetic unit 1030 to the other device via the network N.

The arithmetic unit 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070. For example, the arithmetic unit 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040, and executes the loaded program.

For example, when the computer 1000 functions as the information providing device 10, the arithmetic unit 1030 of the computer 1000 realizes the function of the control unit 40 by executing the program loaded on the primary storage device 1040.

[5. effect〕
The information providing device 10 acquires target information indicating a predetermined transaction target. The information providing device 10 provides the target information, purchase information indicating an act for purchasing the transaction target indicated by the target information, and the purchase information to the user when the user performs the act indicated by the purchase information. Incentive information indicating the incentive to be provided is provided to the user terminal 100. As a result, the user of the user terminal 100 purchases the transaction target by looking at the purchase information and the incentive information, recognizing the purchase procedure of the transaction target, experiencing the purchase of the transaction target, and obtaining an incentive. Can promote the use of. Also, in the game, there is a method of providing in-game items according to the behavior according to the scenario, but in this proposal, the purchase information indicating the act for purchasing the transaction target and the act indicated by the purchase information are used. It provides the user with incentive information indicating the incentive given to the user when the person executes the game. Therefore, it contributes to the promotion of the use of services related to the sale of transactions in the electronic shopping district.

The information providing device 10 provides purchase information and incentive information to the user terminal 100 when the user terminal 100 used by the user executes an application for purchasing a transaction target. As a result, the user of the user terminal 100 can promote the use of the application for purchasing the transaction target by looking at the purchase information and the incentive information.

The information providing device 10 provides the user terminal 100 with purchase information and incentive information when the user terminal 100 first starts the application. As a result, the user of the user terminal 100 can see the personal information and the incentive information and promote the use of the application.

The information providing device 10 provides the user terminal 100 with purchase information and incentive information when the user has no history of using the service for selling the predetermined transaction target. As a result, the user of the user terminal 100 can see the purchase information and the incentive information and promote the use of the service which is the first experience.

When the user information is not registered in the service for selling the predetermined transaction target, the information providing device 10 provides the purchase information and the incentive information to the user terminal 100. As a result, the user of the user terminal 100 can see the purchase information and the incentive information and prompt the registration operation of the unregistered address information.

The information providing device 10 acquires target information indicating a predetermined transaction target among the transaction targets sold in the predetermined electronic shopping district. The information providing device 10 provides purchase information as purchase information, which indicates an act for purchasing a transaction target sold in an electronic shopping district. As a result, the user of the user terminal 100 can experience while recognizing the procedure for purchasing the transaction target in the electronic shopping district by looking at the purchase information.

The information providing device 10 provides the user terminal 100 with information indicating an action for purchasing a transaction target through an application executed by the user terminal 100 used by the user as purchase information. As a result, the user of the user terminal 100 can experience while recognizing the procedure for purchasing the transaction target by using the product purchase application by looking at the purchase information.

The information providing device 10 provides the user terminal 100 with information indicating that the price of the transaction target indicated by the target information is discounted as incentive information. As a result, the user of the user terminal 100 sees the incentive information and is motivated to purchase the transaction target.

The information providing device 10 acquires target information indicating a transaction target for which a coupon for discounting the price of the transaction target is set by the seller of the transaction target as a predetermined transaction target. As a result, the user of the user terminal 100 can recognize the target information of the transaction target for which the coupon is set.

The information providing device 10 acquires a plurality of target information indicating an act for purchasing different transaction targets. As a result, the user of the user terminal 100 can select a plurality of transaction targets by looking at the target information.

The information providing device 10 acquires, as target information, information indicating a transaction target selected based on the attributes of the user among the transaction targets to be sold. As a result, the user of the user terminal 100 is motivated to purchase by seeing the transaction target according to the preference attribute.

The information providing device 10 provides the user terminal 100 with purchase information indicating a series of actions from the search or selection of the transaction target indicated by the target information to the purchase of the transaction target. As a result, the user of the user terminal 100 can experience while recognizing a series of procedures from searching for a transaction target to purchasing by looking at the purchase information.

By accepting a predetermined selection operation, the information providing device 10 provides the user terminal 100 with purchase information indicating a series of actions up to the purchase of the transaction target. As a result, the user of the user terminal 100 can experience while recognizing a series of procedures from seeing the purchase information to purchasing the transaction target.

The information providing device 10 provides the user terminal 100 with purchase information indicating the act of registering information about the user, which is information for purchasing the transaction target indicated by the target information. As a result, the user of the user terminal 100 can experience while recognizing a series of procedures up to viewing the purchase information and registering the personal information about the user.

The information providing device 10 provides the user terminal 100 with purchase information indicating an act of registering a user's evaluation regarding the transaction target after purchasing the transaction target indicated by the target information. As a result, the user of the user terminal 100 can experience while recognizing the procedure of registering as a user's evaluation review regarding the transaction target after purchase by looking at the purchase information.

The embodiments of the present application have been described in detail with reference to the drawings, but this is an example, and various modifications and improvements are made based on the knowledge of those skilled in the art, including the embodiments described in the disclosure column of the invention. It is possible to carry out the present invention in other forms described above.

Further, the above-mentioned "section, module, unit" can be read as "means" or "circuit". For example, the acquisition unit can be read as an acquisition means or an acquisition circuit.

10 Information providing device 20 Communication unit 30 Storage unit 31 Transaction target database 32 User database 33 Coupon database 40 Control unit 42 Acquisition unit 43 Providing unit 100 User terminal 200 Store terminal 300 App server

Claims (17)

An acquisition unit that acquires target information indicating a predetermined transaction target,
In addition to the target information, purchase information indicating an act for purchasing the transaction target indicated by the target information and an incentive provided to the user when the user performs the act indicated by the purchase information. A providing device having a providing unit that provides the incentive information to be shown to the user. The first aspect of claim 1, wherein the providing unit provides the purchase information and the incentive information when the terminal device used by the user executes an application for purchasing the transaction target. Providing equipment. The providing device according to claim 2, wherein the providing unit provides the purchase information and the incentive information when the terminal device first starts the application. Claim 1 is characterized in that the providing unit provides the purchase information and the incentive information to the user when the user has no history of using the service for selling the predetermined transaction target. The providing device according to any one of ~ 3. A claim characterized in that the providing unit provides the purchase information and the incentive information to the user when the user's information is not registered in the service for selling the predetermined transaction target. The providing device according to any one of 1 to 4. The acquisition unit acquires target information indicating a predetermined transaction target among the transaction targets sold in the predetermined electronic shopping district.
The providing unit is any one of claims 1 to 5, characterized in that, as the purchase information, the purchase information indicating an act for purchasing a transaction target sold in the electronic shopping district is provided. The provided device described in. Claims 1 to 6 are characterized in that the providing unit provides, as the purchase information, information indicating an act for purchasing the transaction target via an application executed by the terminal device used by the user. The providing device according to any one of them. The providing device according to any one of claims 1 to 7, wherein the providing unit provides, as the incentive information, information indicating that the price of the transaction target indicated by the target information is discounted. Claims 1 to 8 are characterized in that the acquisition unit acquires target information indicating a transaction target for which a coupon for discounting the price of the transaction target is set by the seller of the transaction target as the predetermined transaction target. The providing device according to any one of them. The providing device according to any one of claims 1 to 9, wherein the acquisition unit acquires a plurality of target information indicating an act for purchasing different transaction targets. Any of claims 1 to 10, wherein the acquisition unit acquires information indicating a transaction target selected based on the attribute of the user among the transaction targets to be sold as the target information. The providing device according to one. Any of claims 1 to 11, wherein the providing unit provides purchase information indicating a series of actions from searching or selecting a transaction target indicated by the target information to purchasing the transaction target. The providing device according to one. The providing device according to claim 12, wherein the providing unit receives purchase information indicating a series of actions up to the purchase of the transaction target by accepting a predetermined selection operation. Of claims 1 to 13, the providing unit provides information for purchasing a transaction target indicated by the target information, and provides purchase information indicating an act of registering information about the user. The providing device according to any one. Any of claims 1 to 14, wherein the providing unit provides purchase information indicating an act of registering the evaluation of the user regarding the transaction target after purchasing the transaction target indicated by the target information. The providing device according to one. It is a delivery method executed by the providing device.
The acquisition process to acquire the target information indicating the predetermined transaction target, and
In addition to the target information, purchase information indicating an act for purchasing the transaction target indicated by the target information and an incentive provided to the user when the user performs the act indicated by the purchase information. A providing method including a providing process of providing the incentive information to be shown to the user. Acquisition procedure to acquire target information indicating a predetermined transaction target,
In addition to the target information, purchase information indicating an act for purchasing the transaction target indicated by the target information and an incentive provided to the user when the user performs the act indicated by the purchase information. A providing program for causing a computer to execute a providing procedure for providing the incentive information to be shown to the user.

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