JP2020024518A - Product manufacturing method and advertisement information management system - Google Patents

Abstract

To provide a product manufacturing method and an advertisement information management system that can effectively increase the willingness to purchase another product even for a person who has ordered a product via a computer network.SOLUTION: In a first step, information on a product as contents is printed on a surface of a semi-finished product of a package that can be assembled into a package P, and the semi-finished product of the printed package provided with a first area R1 where information can be printed and a second area R2 is manufactured. In a second step, by assembling the semi-finished product of the printed package, filling the contents in the assembled semi-finished product of the package, and sealing it, the sealed package P containing the contents is manufactured, and date information on the contents is printed in the first area R1. In a third step, advertisement information of a product different from the contents and access information to a site for ordering a different product are printed in the second area R2 of the package P.SELECTED DRAWING: Figure 6

Description

  The present invention relates to a technique for printing a package in a plurality of departments.

  Conventionally, consumers have purchased various products at actual stores such as convenience stores and supermarkets. When purchasing a product at an actual store, the consumer can view the other product when purchasing the target product, which can motivate the purchase of the other product. More specifically, there have been devises such as displaying related products (eg, meat and eggs) and displaying products near the cash register. At this time, the appearance of the exterior of the product is improved or made fancy so that the product is conspicuous and attention is paid to the product which is not the purpose of purchase.

  In recent years, the number of accesses to EC sites via the Internet to identify and order products has been increasing. In the EC site, when a target product is selected, a "recommended product" is displayed on a head portion of a screen of a smartphone or the like to attract purchase of another product. However, since a purchaser using a smartphone or the like concentrates on setting an image, a price, and the number of purchases of a target product, the “recommended product” tends to be ignored, and at least the attraction effect is low. On the other hand, there has been proposed a technology of advertising a different product to a purchaser of a certain product by printing an advertisement of a different product on a packaging of the product (see Patent Document 1).

JP-A-2004-123153

  Thus, the present invention provides a product manufacturing method and an advertisement information management system that can effectively increase the willingness to purchase another product even for a person who has ordered a product via a computer network. Make it an issue.

In order to solve the above-mentioned problems, in the present invention,
A first step of producing a semi-finished product of a package capable of storing contents,
A second step of manufacturing a package in which the contents are stored and sealed by storing and sealing the contents in the semi-finished product of the package;
A third step of manufacturing a product to be shipped to an orderer by printing advertisement information on a package in which the content is stored and sealed, the method comprising:
In the first step, a first product which is a semi-finished product of a package that can be assembled into a package and prints information on a product as a content on a surface of the semi-product of the package, and is capable of printing the information. Producing a semi-finished product of a printed package having a margin area and a second margin area;
In the second step, the packaged semi-finished product of the printed package is assembled, the content is filled in the semi-finished product of the assembled package, and the package is sealed. Producing a body and printing date information on the contents in the first margin area;
In the third step, advertisement information of a product different from the contents and access information for accessing a site for ordering the different product are printed in the second blank area of the package. Do
A method of manufacturing a product characterized by the following.

  Further, in the method for manufacturing a product according to the present invention, in the third step, the different product is selected based on an attribute of the orderer.

In the present invention,
A first step of producing a semi-finished product of a package capable of storing contents,
A second step of manufacturing a sealed package in which the contents are stored and sealed by storing and sealing the contents in the semi-finished product of the package;
Manufacturing a product to be shipped to an orderer by printing advertisement information of a product different from the content on a package in which the content is stored and sealed, and A system for managing the advertisement information,
Merchandise information storage means for storing merchandise information which is information on merchandise as contents,
Information for specifying the product, an advertisement-related information storage unit storing information of a product different from the product in association with each other,
Based on an order via a computer network, identify a product different from the ordered product, access to advertising information for advertising the identified product, and access to a site for ordering the product to be advertised. Advertising information acquisition means for acquiring information;
Means for outputting the obtained advertisement information and access information to a printing machine that performs printing in the third step;
An advertisement information management system is provided.

  Further, the advertisement information management system of the present invention is characterized in that the product information storage means records the number of times the advertisement information acquisition means has acquired the advertisement information.

  ADVANTAGE OF THE INVENTION According to this invention, it has the effect that it becomes possible to raise the willingness to purchase another product effectively even to the person who ordered the product via the computer network.

It is a lineblock diagram of the advertising information management system concerning one embodiment of the present invention. FIG. 3 is a diagram illustrating details of a print management server 10. FIG. 3 is a diagram illustrating details of a user terminal 40. FIG. 4 is a diagram illustrating an example of information managed by each server. It is a flowchart which shows the manufacturing method of the goods concerning this embodiment. FIG. 3 is a diagram illustrating an example of a print area.

<1. System Configuration>
Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the drawings. FIG. 1 is a configuration diagram of an advertisement information management system according to an embodiment of the present invention. In FIG. 1, 10 is a print management server, 20 is a filling management server, 30 is a sales management server, 40 is a user terminal, and 50 is a network. The print management server 10, the filling management server 20, and the sales management server 30 are connected to a public network 50 such as the Internet, and can transmit and receive data to and from each other. In the example of FIG. 1, only one user terminal 40 is shown for convenience of description, but in reality, a large number of user terminals 40 are connected, and the system becomes available to many users. ing. The print management server 10, the filling management server 20, and the sales management server 30 are connected to printing machines used in three departments, ie, a printing company, a food company, and a mail order company, and use information managed by each server. A printing machine prints on a package capable of storing contents.

  The print management server 10 is a server computer that manages the usage status of advertisement images used for printing in a mail order company. FIG. 2 is a hardware configuration diagram of the print management server 10. The print management server 10 can be realized by a general-purpose server computer. As shown in FIG. 2, a CPU (Central Processing Unit) 10a, a RAM (Random Access Memory) 10b that is a main memory of the computer, and a CPU A large-capacity storage device 10c (for example, a hard disk or a flash memory) for storing a program or data to be executed, an input I / F (interface) 10d for receiving an input from an input device such as a keyboard and a mouse, and an external A data input / output I / F (interface) 10e for data communication with a device (a data storage medium or the like), a display output I / F (interface) 10f for sending information to a display device (a liquid crystal display or the like), Network communication with another computer such as the user terminal 40 via the network 50 And a communication unit 10g for performing the communication, and are connected to each other via a bus.

  The filling management server 20 is a server computer that manages information used for printing in a food company. The sales management server 30 is a server computer that manages information on advertising products used for printing in a mail order company. The filling management server 20 and the sales management server 30 can be realized by general-purpose server computers. Therefore, it has the same hardware configuration as the print management server 10 shown in FIG.

  Each of the print management server 10, the filling management server 20, and the sales management server 30 may be physically realized by one computer, or may be realized by a plurality of computers. In addition, it may be realized as a cloud system distributed over the network 50.

  The print management server 10 reads the program stored in the storage device 10c into the RAM 10b and executes the program by the CPU 10a, thereby functioning as the print management server 10 in the advertisement information management system 100. Similarly, the filling management server 20 and the sales management server 30 read the program stored in the storage device into the RAM, and execute the program by the CPU. To serve as a role.

  The storage device 10c in the print management server 10, the storage device in the filling management server 20, and the storage device in the sales management server 30 also serve as a database. A database for managing information related to the package is realized by the CPU 10a and the like executing a predetermined program and handling data stored in the storage device 10c and the like.

  The user terminal 40 is a terminal device used by a user who places an order for purchasing a product. FIG. 3 is a hardware configuration diagram of the user terminal 40. The user terminal 40 is realized by a smartphone which is a multifunctional portable terminal. A dedicated program called an application may be incorporated in the smartphone. As shown in FIG. 3, the user terminal 40 includes a CPU (Central Processing Unit) 40a, a RAM (Random Access Memory) 40b as a main memory, and a non-volatile memory for storing programs and data executed by the CPU. A storage device 40c (for example, a hard disk, a flash memory or the like), an instruction input unit 40d such as a keyboard or a touch panel, and a data input / output I / F (interface) 40e for data communication with an external device (a data storage medium or the like). , A display unit (liquid crystal display or the like) 40f, a communication unit 40g for performing network communication with another computer such as the print management server 10 via the network 50, a camera unit 40h for photographing, and another medium. A short-range wireless communication unit 40i for performing wireless communication directly without passing through the network 50, and a signal from a GPS satellite And a voice processing unit 40k that performs voice input from a microphone and voice output from a speaker, and are connected to each other via a bus.

  As the user terminal 40, a device other than a smartphone, such as a notebook PC or a tablet, can be used as long as the user terminal 40 includes an arithmetic processing unit of a CPU and has an information processing function, a network communication function, and the like. In the advertisement information management system of the present embodiment, in order to use as the user terminal 40, software called a browser or an application for accessing the sales management server 30 that has established an EC (Electronic Commerce) site. Is required.

  FIG. 4 is a diagram showing information managed by the print management server 10, the filling management server 20, and the sales management server 30. FIG. 4A shows information stored and managed by the product information storage unit in the print management server 10. The print management server 10 stores product information, which is information on products. Here, a case where the product is a confectionery is shown as an example. As shown in FIG. 4A, a product name, taste, content, a product image, and other information are stored in association with a product ID, which is identification information for specifying a product. Here, other information is omitted. As the product image, the storage position of the product image in the print management server 10 is recorded. The product ID specifies the type of the product. The product type does not correspond to a so-called product name on a one-to-one basis, and if the product name is the same, not all products are the same. For example, when the product is a confectionery, the strawberry taste and the apple taste are different types. Also, different types are used when the size of the product itself is different. Further, even if the products themselves are exactly the same, different types are present when the number contained in one box (packaging material) is different, and different product IDs are assigned. This is because, for example, even if the product name is the same, the strawberry taste and the apple taste have different patterns included in the product image, and the printed content on the package is different.

  FIG. 4B shows information managed by the filling management server 20. In the filling management server 20, an environment ID, a plant ID, and a filling machine ID are stored in association with each other. The plant ID and the filling machine ID are identification information for specifying a plant and a filling machine for filling a product with a package. The environment ID is identification information for specifying an environment in which a product is filled in a package. The environment to be filled is specified by the combination of the plant and the filling machine. Therefore, here, the environment ID is a combination of the plant ID and the filling machine ID. Other information may be stored in association with the environment ID, but here, other information is omitted.

  FIG. 4C shows information stored and managed by the advertisement-related information storage unit in the sales management server 30. The sales management server 30 stores advertisement-related information, which is information on advertisement products, which is identification information of products to be advertised. As the advertisement-related information, an advertisement image, a product ID, a purchaser segment, and access information are stored in association with the advertisement product ID. The product to be advertised is a product that is different from the product that is the content of the package, and is a product that the user wants to advertise when selling the product that is the content of the package. Since the advertisement product ID is also identification information for specifying the product, it has the same form as the product ID. Therefore, as shown in FIG. 4C, the advertisement product ID, which is the identification information of the product to be advertised, is different from the product ID, which is the identification information of the product that is the contents of the package. The advertisement image is information for advertising an advertisement product, which is a product different from the content product, and is advertisement information. Although the advertisement information does not necessarily need to be stored in the form of an image, in the present embodiment, the advertisement information is an advertisement image in the form of an image. Although other information can be stored in association with the advertisement product ID, other information is omitted here.

<2. Processing Operation>
Next, a description will be given of the processing operation of the advertisement information management system according to the present embodiment shown in FIG. The method of manufacturing a product according to the present embodiment is a method of manufacturing a product by processing a package and filling the product in each of the three departments. The advertisement information management system according to the present embodiment is a system that manages advertisement information in a product manufacturing process using the product manufacturing method according to the present embodiment. In the present embodiment, three companies, namely, a printing company, a food company, and a mail order company, are each made into three departments. First, a printing company performs main printing on a package, leaving a first area and a second area. The food company fills the main printed package with food and prints date information on the first area of the package. Finally, the mail order company prints the advertising information on the second area of the main printed and food-filled package. FIG. 15 is a flowchart illustrating the method for manufacturing a product according to the present embodiment. Hereinafter, processing in each section will be described in detail with reference to FIG.

<2.1. Printing company>
First, a printing company prints a package to manufacture a semi-finished product of the package (first step). The size and material of the package are not particularly limited, and may be any size and material. As the material of the package, it is sufficient that the package has characteristics necessary for protecting and preserving the contents to be filled, and synthetic resin, paper, a laminate thereof, or the like can be used. In the present embodiment, in the first step, the fixed information is printed as described later. The printing method differs between the fixed information and the variable information, and the required suitability also differs. For this reason, it is preferable to use a package of a material adapted to the fixed information.

  The above-mentioned fixed information means information of the same content fixed in principle to all products, without changing the printed content for each package of the product (here, food). For example, if the product is of the same type, it is information that does not change for each individual, such as a picture indicating the appearance of the product or information describing the characteristics of the product. In the first step, product information as shown in FIG. 4A is printed as fixed information.

  FIG. 6 is a front view of the package P to be printed. The front view shown in FIG. 6 shows the front which is one of the two surfaces having the largest area in the sheet-like hexahedron as a whole. In the example of FIG. 6, as shown in FIG. 6A, a main area R0, a first area R1, and a second area R2 are set. In the first step, printing is performed on the main region R0. In the main area R0, information indicating the contents of the package P is printed. The information indicating the content is fixed information such as a picture of the appearance of the content, a photograph, a product name, and an explanation.

  The printing of the fixed information is performed by printing the fixed information on a main area R0 which is a predetermined position of the package P. The printing mode of the fixed information is not particularly limited, and printing can be performed in various modes. For example, it can be in the form of a picture, a figure, a photograph, a character, a pattern, or the like, or a combination thereof. Further, the printing may be performed with only one color, or may be performed with two or more colors.

  As a printing method of the fixed information, various known printing methods can be used. However, it is preferable to use a printing method such as offset printing or gravure printing which is suitable for printing the same contents in large quantities and clearly. .

  The printing company also prints code information corresponding to the type of product (product + taste) in the main area R0. Examples of the code information include a one-dimensional barcode and a two-dimensional code. As the two-dimensional code, a QR code (registered trademark) can be used. In this code information, information for specifying the type of product can be recorded.

  For example, “Product name A, strawberry taste, 10 pieces”, “Product name A, strawberry taste, 5 pieces”, and “Product name A, apple taste, 10 pieces” are codes recording different information from each other. Information is generated. This code information is also the same if the type of product is determined, and can be handled as fixed information. Therefore, a printing method such as offset printing or gravure printing can be used. The printing company prints product information corresponding to the product ID in the form of code information using a printing machine connected to the print management server 10.

  As a result of printing the fixed information, a semi-finished product of the package as shown in FIG. 6B is obtained. In FIG. 6B, the shaded portions indicate the portions where printing has been performed. After the processing in the first step, areas other than the main area R0 remain as blank areas. Therefore, the first region R1 and the second region R2 remain as a first margin region and a second margin region, respectively, without being printed.

  In this manner, in the first step, it is possible to print information on a product which is a semi-finished product of a package that can be assembled into a package and is a content of the content on the surface of the semi-finished product of the package, and print the information. A semi-finished product of a printed package having a first margin area and a second margin area is manufactured.

<2.2. Food Company>
Next, the food company prints the package, fills the package with contents, and manufactures a product containing the contents (second step). Specifically, first, a printed package which is a semi-finished product is assembled, and the assembled package P is filled with the contents and sealed, thereby storing and sealing the contents. . Thereby, a sealed package is manufactured. Further, in the second step, variable information is printed on the package. The printing of the variable information means that the printed content changes for each packaging material of each product (here, food), and in principle, the printing of different content for each product. Some individuals are completely different, while others have the same content for multiple individuals. For example, identification information such as a plant for storing contents in each package and an environment ID for specifying a filling machine, date information for storing contents, and date information such as expiration date and expiration date determined by the stored date. Is applicable. The identification information differs for each individual, but the date information is the same for all the products filled on the same day.

  As the environment ID, information for specifying a plant to be filled and a filling machine to be filled are used. Therefore, the identification information is different not only when filling is performed in different plants, but also when filling is performed in the same plant or when filling is performed in different filling machines. The environment ID may be formed in any form as long as the information can identify the plant or the filling machine, but is preferably formed in a form in which the contents can be understood by visual recognition. For example, as shown in FIG. 4B, a simplified representation of the plant name in alphabetical form, a number indicating the filling machine, and the like can be formed in a continuous manner.

  The printing of the variable information is performed by printing the variable information on the first region R1 of the package P. As a result of printing the variable information, a package as shown in FIG. 6C is obtained. In FIG. 6C, the shaded portions indicate the portions where printing has been performed. After the processing in the second step, the second region R2 other than the main region R0 and the first region R1 remains as a blank region. At this point, although there is a blank area, a package having the same function as the conventional package is completed. That is, the contents are stored and sealed, the description of the product (the main region R0) is printed, and the product on which date information and the like (the first region R1) are printed is completed.

  The product in which the contents are stored is delivered to a mail order company. In a mail order company, goods are stored in a predetermined warehouse. In a warehouse of a mail-order company, commodities are stored separately for each product type, and if the product type can be specified, the product is stored in a state where the product can be taken out.

<2.3. Product Order>
At the stage when the product is secured by the mail order company, that is, when the product whose contents are stored and sealed in the package P is stored in the warehouse of the mail order company, the sales management server 30 of the mail order company stores the product in the store. Product information is registered. The sales management server 30 also has a function as a WWW server, and has opened an EC site. For this reason, the sales management server 30 allows the registered product information to be browsed on the EC site, and can accept an order via the EC site. The user accesses the sales management server 30 from the user terminal 40 in the same manner as a generally known EC site, specifies a product, and inputs payment information and delivery destination information to place an order. At this time, in this embodiment, the purchaser segment is also input. The purchaser segment is information for classifying a purchaser who is an orderer into a plurality. For example, gender, age, place of residence, and the like can be used as attributes for dividing into a plurality of groups, although not particularly limited. In the present embodiment, a combination of age and gender is used as the purchaser segment. For example, as shown in FIG. 4C, purchaser segments such as "male in thirties" and "female in forties" are used. The purchaser segment can be rephrased as an attribute of the orderer.

<2.4. Mail order company>
The mail-order company manufactures products to be shipped based on the order received by the sales management server 30 (third step). Specifically, a corresponding product is extracted and advertisement information is printed. The sales management server 30 specifies a product different from the ordered product based on the order via the computer network, and performs an advertisement information for advertising the specified product and an order for the product to be advertised. Advertising information acquisition means for acquiring access information to the site. Using this advertisement information acquisition means, a corresponding product is extracted based on the order received by the sales management server 30. An order for a product is made according to the type of the product. Therefore, corresponding products are picked from the predetermined storage position corresponding to the product ID included in the order information by the number of orders. That is, the product is taken out. Then, the picked product is transported to the printing press. Therefore, in parallel, the sales management server 30 refers to the advertisement-related information using the acquired order information and specifies a corresponding advertisement product. In the present embodiment, the advertisement product is specified by acquiring the advertisement product ID based on the combination of the product ID and the purchaser segment in the order information. This advertising product is a product that is different from the content product. That is, a product different from the content product is selected based on the attribute of the orderer.

  The sales management server 30 has a unit that outputs the acquired advertisement information and access information to a printing machine that performs printing in the third step. Therefore, when an advertisement product is specified, the sales management server 30 outputs and transmits an advertisement image and access information corresponding to the advertisement product ID to the printing machine. The printing machine prints the advertisement image received from the sales management server 30 on the second region R2 of the package P of the conveyed product. This printing machine may be compatible with any printing method, and for example, a printing machine compatible with an inkjet method, a laser method, and a sublimation transfer method can be used. Since various kinds of products are selected according to the order, and different advertisement images need to be printed in accordance with the products, it is preferable that a conventional printing method such as offset printing or gravure printing is not used.

  Further, the mail order company prints access information for purchasing a product advertised in the advertisement information. The access information is information used for purchasing a product. For example, when the product is sold on an EC site, the URL of the EC site corresponds to the information. The access information may be formed as visible information, may be formed in the form of code information such as a one-dimensional barcode or a two-dimensional code, or may be formed as visible information and code information. May be used in combination. The access information may be rough information at a level specified by the product name, or may be detailed information at a level at which a finer product type is specified even if the product name is the same. Is also good. If the access information is detailed information at a level at which the type of the product is specified, the access information can be used to directly access the order screen of the product whose content or the like is specified. As a result of printing the advertisement information, a package as shown in FIG. 6D is obtained.

  The product on which the advertisement information is printed in the second region R2 is delivered to the purchaser. The purchaser receives the product. As described above, the advertisement information and the access information are printed in the second region R2 of the package of the product. If the buyer is interested in seeing the printed advertisement, the purchaser can access the order page of the advertised product using the printed access information. For example, when the access information is recorded in the form of a two-dimensional code, the user terminal 40 is recorded in the two-dimensional code by performing an operation of photographing the access information with a camera of the user terminal 40. Get access information. Then, using the obtained access information, the user terminal 40 can access the product order page of the sales management server 30 via the network 50. Thereby, the purchaser can easily order a product related to the purchased product, and convenience is improved. On the other hand, a mail order company can inspire buyers to purchase further and promote sales.

  On the other hand, when transmitting the advertisement image to the printing machine for printing in the second region R2, the sales management server 30 transmits the advertisement product ID to the print management server 10 as information indicating that the advertisement image has been used. Upon receiving the advertisement product ID from the sales management server 30 as information indicating that the advertisement image has been used, the print management server 10 increases the number of times the product ID corresponding to the received advertisement product ID is used by one. In this way, each time a mail order company prints using an advertisement image, the number of times the product ID corresponding to the used advertisement image is used increases, and this is recorded in the print management server 10. In this way, the print management server 10 records the number of times each advertisement image has been used. The printing company can charge the mail-order company for the usage fee for the advertisement image based on the recorded number of uses.

  Although the preferred embodiment of the present invention has been described above, the present invention is not limited to the above embodiment, and various modifications are possible. For example, in the above embodiment, the three servers, the print management server, the filling management server, and the sales management server, are connected via a network. However, necessary information can be stored and managed. The configuration is not particularly limited as long as the configuration can cooperate with the EC site accessed from the user terminal. For example, one computer may be configured to manage the whole.

DESCRIPTION OF SYMBOLS 10 ... Printing management server 20 ... Filling management server 30 ... Sales management server 40 ... User terminal 50 ... Network 100 ... Advertising information management system

Claims (4)

A first step of producing a semi-finished product of a package capable of storing contents,
A second step of manufacturing a package in which the contents are stored and sealed by storing and sealing the contents in the semi-finished product of the package;
A third step of manufacturing a product to be shipped to an orderer by printing advertisement information on a package in which the content is stored and sealed, the method comprising:
In the first step, a first product which is a semi-finished product of a package that can be assembled into a package and prints information on a product as a content on a surface of the semi-product of the package, and is capable of printing the information. Producing a semi-finished product of a printed package having a margin area and a second margin area;
In the second step, the packaged semi-finished product of the printed package is assembled, the content is filled in the semi-finished product of the assembled package, and the package is sealed. Producing a body and printing date information on the contents in the first margin area;
In the third step, advertisement information of a product different from the contents and access information for accessing a site for ordering the different product are printed in the second blank area of the package. Do
A method for producing a product, comprising:   The method according to claim 1, wherein in the third step, the different products are selected based on attributes of the orderer. A first step of producing a semi-finished product of a package capable of storing contents,
A second step of manufacturing a package in which the contents are stored and sealed by storing and sealing the contents in the semi-finished product of the package;
Manufacturing a product to be shipped to an orderer by printing advertisement information of a product different from the content on a package in which the content is stored and sealed, and A system for managing the advertisement information,
Merchandise information storage means for storing merchandise information which is information on merchandise as contents,
Information for specifying the product, an advertisement-related information storage unit storing information of a product different from the product in association with each other,
Based on an order via a computer network, identify a product different from the ordered product, access to advertising information for advertising the identified product, and access to a site for ordering the product to be advertised. Advertising information acquisition means for acquiring information;
Means for outputting the obtained advertisement information and access information to a printing machine that performs printing in the third step;
An advertisement information management system comprising:   The advertisement information management system according to claim 3, wherein the product information storage unit records the number of times the advertisement information acquisition unit has acquired the advertisement information.

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