JP2019185658A - Id utilization system and utilization method - Google Patents

Abstract

To suitably utilize a plurality of IDs altogether even in the case where different service providers provide the IDs, respectively.SOLUTION: An ID utilization system according to one aspect of the present disclosure comprises: a reception unit which receives association information for associating a wallet corresponding to an address in a network which shares a distributed ledger and an ID (Identifier) issued uniquely for each service provider with each other; and a control unit which associates the wallet with the ID on the basis of the association information.SELECTED DRAWING: Figure 2

Description

  The present disclosure relates to an ID utilization system and program in marketing, advertisement distribution, and the like.

  As Internet advertisements, targeting advertisements (target advertisements) for individual users are widely used. For example, a behavioral targeting advertisement is a technique for distributing advertisements only to customers who are interested in a specific genre based on a user's behavior history (such as a web visit history), and has an advertising effect (for example, recognition, Understanding, purchasing, etc.).

  In an environment in which a user receives services provided by different media using a plurality of devices, a technique for providing a targeting advertisement to these devices has been proposed (Patent Document 1). In Patent Document 1, the user's action is transmitted through each medium according to user identification information (user resident registration number, user login information, user terminal IP (Internet Protocol) address, etc.) used in each device. Collected across the board.

JP 2017-4518 A

  By the way, in business such as marketing and advertising, how to acquire a lot of consumer behavior data (action history), how to identify them as specific individuals, and how to use them in marketing is important. If various behavior data for a certain individual can be integrated, more effective marketing and advertisement distribution can be expected for the individual.

  However, in recent years, there are a wide variety of companies that collect behavior data, and a mechanism for effectively integrating behavior data has not yet been studied. When the method of Patent Document 1 is used, data collected on the assumption that it is data of a specific user does not necessarily correspond to the data of the user or there is data that cannot be collected in the first place. Integration cannot be realized.

  Therefore, an object of the present disclosure is to provide an ID use system and program that can suitably use a plurality of IDs collectively even when different service providers provide IDs.

  An ID utilization system according to an aspect of the present disclosure includes association information for associating a wallet corresponding to an address in a network sharing a distributed ledger with an ID (Identifier) uniquely issued for each service provider. It has a receiving part which receives, and a control part which links the wallet and the ID based on the association information.

  According to one aspect of the present disclosure, even when different service providers provide IDs, the plurality of IDs can be suitably used together.

FIG. 1 is a diagram illustrating an example of a schematic configuration of an ID utilization system according to an embodiment. FIG. 2 is a diagram illustrating an example of a flowchart of an ID utilization method according to an embodiment. FIG. 3 is a diagram illustrating an example of a functional configuration of a device according to an embodiment. FIG. 4 is a diagram illustrating an example of a hardware configuration of devices, servers, and the like according to an embodiment.

  In businesses such as marketing and advertising, it is important how to acquire consumer behavior data (action history), how to identify them as specific individuals, and how to use them in marketing. It is.

  Consumer behavior data includes offline purchase data, online purchase data, digital advertisement contact history, TV viewing history, and the like. Each behavior data is usually associated with a different ID (Identifier), and a corresponding individual is specified based on the ID. An ID related to consumer behavior data may be referred to as a consumer behavior history ID. In the present specification, when simply referred to as “ID”, it may be read as an ID relating to consumer behavior data.

  The ID may be an ID that is uniquely assigned and managed by a service provider related to behavior data, or may be a cookie-based ID. Cookie-based IDs can be deleted or overwritten due to various factors.

  A mechanism for acquiring behavior data at each location of a life lead (a series of life flows) is being prepared. If various behavioral data about a certain individual can be integrated (collectively used), more effective marketing and advertisement distribution can be expected for the individual. However, a mechanism for effectively integrating behavioral data has not yet been studied.

  For example, there are a wide variety of recent payment methods such as credit cards, cash, virtual currency, and electronic money, and it is difficult to combine purchase data of these payment methods with individuals. Even looking at electronic money alone, integration is difficult if the brand of electronic money is different. Furthermore, considering cookie-based online advertising logs and TV viewing logs that are difficult to obtain in the first place, it is difficult to collect behavior data comprehensively for a specific consumer.

  The inventors of the present invention have focused on the fact that the greatest factor that hinders the integration of consumer behavior history IDs is that the cooperation of consumers cannot be obtained. Most behavior data is acquired by the service provider without the consent of the consumer (or through permission that is not conscious), and the consumer is often unaware of the acquisition operation.

  Some consumers are aware of behavioral data acquisition, but some do not realize that they have no merit. Some consumers may counter (obstruct) the acquisition of behavior data by using means such as an advertisement block (ad block) or cookie deletion.

  Therefore, the present inventors have been directly involved in the business flow of advertising marketing that has been completed by advertisers, intermediaries (such as advertising agencies, media reps, and research companies) and publishers (such as media companies). Inspired by a mechanism to collectively manage the IDs of the consumers by incorporating the consumers.

  According to one aspect of the present disclosure, a consumer receives an incentive (for example, a token close to monetary value) by registering various IDs used by the consumer in association with an electronic wallet.

  According to this aspect, even when each business operator issues a service ID independently, a service ID related to the same individual can be determined based on a specific electronic wallet. Through the electronic wallet, disjoint IDs are substantially integrated as one ID (One ID) based on the intention of the consumer.

  The electronic wallet corresponds to a virtual currency storage location and is used for virtual currency transactions (also called transactions). Note that the transaction may be broadcasted in a peer-to-peer (P2P) network configured by terminals using virtual currency.

  In the case of Bitcoin, the delivered transaction is verified by mining (excavation) processing in a certain block unit and recorded in a ledger called a block chain. For example, one transaction may include a hash value of the immediately preceding transaction, a remittance (transmission) source address, a remittance destination address, a payment amount, a remittance source electronic signature, and other data. All participants sharing the blockchain can publicly confirm the contents of the transaction. Note that depending on the distributed ledger technology, there is a technology that restricts browsing of transaction contents.

  In addition, according to one aspect of the present disclosure, an advertisement that an advertiser, an intermediary, a publisher, or the like has determined to be optimal for a consumer based on a registered ID can be distributed. For example, when an advertisement distributed based on a registered ID is linked to purchase, use of a service, etc., the advertising cost from the advertiser is not only paid to an intermediary, a publisher, etc., but actually It may be returned as an incentive to the consumer who purchased the product.

  Hereinafter, embodiments of the present disclosure will be described in detail with reference to the accompanying drawings. In the following description, the same parts are denoted by the same reference numerals. Since the same part has the same name, function, etc., detailed description will not be repeated.

(ID usage system)
FIG. 1 is a diagram illustrating an example of a schematic configuration of an ID utilization system according to an embodiment. The ID utilization system 1 illustrated in FIG. 1 includes a device 10, a log management server 30, an ID management server 40, and an advertisement distribution server 50.

  The device 10 is a device that executes an application such as a browser by a user operation. The device 10 may receive an advertisement from the advertisement distribution server 50.

  The device 10 may be a mobile terminal (mobile communication terminal) such as a mobile phone, a smartphone, or a tablet terminal, a personal computer (PC), a TV (TV), a multi-function TV, a smart TV, It may be a fixed communication terminal such as an IP (Internet Protocol) TV or a set top box. That is, the device 10 in the present disclosure can be read as a communication device.

  The device 10 communicates with a network (such as the Internet) via wired and / or wireless (for example, LTE (Long Term Evolution), Wi-Fi (registered trademark), etc.).

  The device 10 communicates with an apparatus participating in the P2P network using a P2P network sharing the distributed ledger. The P2P network may be called a distributed ledger system, a distributed network, or the like. The P2P network may be, for example, a block chain network (BC-NW), a public BC-NW, a consortium (permission) BC-NW, or another BC-NW. Or it may be realized by a combination thereof.

  The P2P network may be another network in which it is difficult to falsify information distributed on the network. For example, the P2P network may be a P2P network that does not use a data structure based on blocks and / or chains.

  The log management server 30 is a server having a function of managing (collecting, analyzing, etc.) various logs. The log management server 30 may transmit information about various logs to other devices (for example, the advertisement distribution server 50) via a network. The various logs managed by the log management server 30 may be logs corresponding to consumer behavior data, logs that can be used to identify consumer behavior data, and the like.

  Here, the log managed by the log management server 30 may include a viewing log regarding the television (may be referred to as a television viewing log, a broadcast viewing log, a viewing history, panel data, or the like). Note that a television (television receiver) has a function of receiving at least one of terrestrial broadcasting, broadcasting by a broadcasting satellite (BS) / communication satellite (CS), internet broadcasting (Internet television), and the like. The apparatus which has may be sufficient. The television viewing log may be transmitted to the log management server 30 from a television (not shown).

  The television viewing log may indicate information in which content viewed on the television is recorded in association with time information. The TV viewing log may include information related to viewed program information, viewed commercial messages (CM), and the like.

  The television viewing log may include information that can specify at least one of viewing of terrestrial broadcasts via television, time-shifted reproduction, browser activation, execution of network services, and the like. The TV viewing log is preferably given a time stamp corresponding to the viewing program.

  The TV viewing log may include individual viewing history data when there are a plurality of viewers for one TV (for example, when there are a plurality of residents in a household). Also, the TV viewing log may be associated with viewer attributes (gender, age group, etc.), viewer interest categories (affinity category), and the like.

  Further, the log managed by the log management server 30 may be another action history (action log) for the user of the device 10. The log management server 30 may acquire (collect) some or all of the user's behavior history via the device 10 from the device 10.

  Here, the action history includes an advertisement contact history, an electronic money usage history, an offline purchase history (or electronic receipt), an online purchase history (for example, an electronic commerce (EC) history, electronic content (electronic book, music download, (Video streaming, software, etc.) purchase history), subscription service usage history, communication history, web access history, search history, application usage history, game usage history, device operation history, and the like.

  The “behavior history” in the present disclosure may be read as “analysis result based on behavior history (for example, information for specifying user behavior, interest, etc.)”, “use data”, or the like.

  The ID management server 40 is a server having a function of managing identification information (ID: Identifier) corresponding to the various logs described above. The ID management server 40 may transmit information on various IDs to other devices (for example, the advertisement distribution server 50) via a network.

  ID corresponding to various logs corresponds to the above-mentioned consumer behavior history ID. Note that IDs corresponding to various logs may be referred to as service IDs because they are related to specific services.

  Here, the ID managed by the ID management server 40 may include an ID relating to the television (may be referred to as a television viewing ID, television specific information, or the like). The television viewing ID may be associated with the above-described television viewing log (that is, one or more television viewing logs may be specified based on the television viewing ID).

  The television viewing ID may include at least one of information that can identify the television such as a television IP address, a MAC (Media Access Control) address, and a B-CAS (BS Conditional Access Systems) (registered trademark) card number. The TV viewing ID may be an arbitrary ID associated with the TV.

  The ID managed by the ID management server 40 may include an ID related to a device (may be referred to as a device ID or device identification information). The device ID is the IP address of the device 10, the MAC address of the device 10, the SIM card unique number (may be a telephone number) of the device 10, and a user unique ID number (for example, even when a contract is made with a communication carrier) May be included.

  The ID managed by the ID management server 40 may include information regarding an ID corresponding to the action history of the user of the device 10. The ID is, for example, an advertisement ID of an advertisement distributed to the device 10, an electronic money ID, an electronic receipt ID (electronic receipt application ID), an EC site ID, an electronic content ID, a subscription service ID, and a credit card ID (number). , Web access ID, user account information (for example, game account ID, application ID, etc.) may be included.

  Here, the advertisement ID (may be referred to as an online advertisement ID) may be, for example, an anonymous and unique advertisement distribution identifier (an identifier related to an advertisement) that can be opted out by a user. The advertisement ID may be a unique cookie ID (cookie ID) related to a small file (cookie) stored in the browser of the device 10.

  The cookie ID may be a different ID for each browser (or for each application). The advertisement ID may be called cookie information or the like.

  The advertisement ID may be an identifier acquired from an application installed in the device 10, and may be, for example, IDFA (Identification For Advertisers), ADID (Advertising ID), or the like.

  The ID management server 40 uses an ID (for example, a wallet ID, an address, etc.) used by the device 10 in the above-described P2P network and an ID (TV viewing ID, device ID, EC site ID, advertisement ID) corresponding to the various logs described above. Etc.) may be associated with each other. Information about the association may be transmitted to the log management server 30, the advertisement distribution server 50, and the like.

  In the present disclosure, an address, a wallet address, a wallet, a wallet ID, an account, an ID used by the device 10 in the P2P network, and the like may be interchanged. The address may mean “an address related to a predetermined virtual currency”. For example, the address may refer to a hash value of a public key for electronic signature in the block chain or a value based thereon.

  The ID management server 40 receives the ID used by the device 10 in the above-described P2P network, the ID corresponding to the above-described various logs (TV viewing ID, device ID, EC site ID, advertisement ID, etc.), the device 10, the advertisement distribution server 50 may be received.

  The advertisement distribution server 50 is a server having a function of controlling distribution of Internet advertisements (which may be referred to as web advertisements, digital advertisements, etc.) to the device 10.

  The advertisement may be composed of, for example, text, an image (a still image or a moving image), sound, other media, or a combination thereof. Note that the advertisement distribution server 50 may transmit content other than advertisements to the device 10.

  The advertisement distribution server 50 may be configured to include a DMP (Data Management Platform), and may determine an advertisement to be distributed using the DMP. The advertisement distribution server 50 may include a distribution server that uses a DSP (Demand Side Platform), may include an advertisement distribution server (ad server) other than the DSP, or may include a distribution server that uses an ad server. .

  The ad server may be a distribution server that uses an application programming interface (API) (Ads-API) provided by a specific company (for example, Twitter (registered trademark), Facebook (registered trademark), etc.). The ad server may be a video advertisement distribution server that distributes online video advertisements, or a CMS (Content Management System) that distributes advertisements for television.

  The advertisement distribution server 50 may cooperate with a DSP, an ad server, or the like via DMP (for example, public DMP). The advertisement distribution server 50 may control (for example, create, expand, narrow down, etc.) DMP segment data based on, for example, a predetermined user's television viewing log.

  Information regarding the advertisement distributed to the device 10 may be transmitted to the log management server 30. The log management server 30 may acquire an advertisement contact history based on information related to the advertisement.

  An example of the functional configuration and hardware configuration of each device such as the device 10 will be described later.

  Note that the system configuration is an example, and the present invention is not limited to this. For example, each apparatus is configured to include one device in FIG. 2, but the number of devices is not limited to this, and a plurality of devices may exist. The advertisement distribution system 1 may have a configuration that does not include some devices, or may have a configuration in which the function of one device is realized by a plurality of devices.

  For example, the log management server 30 may manage the logs on different servers for each type of log (service provider corresponding to the log). The ID management server 40 may manage IDs on different servers for each type of ID (a service provider corresponding to the ID).

  It is good also as a structure by which the function of a some apparatus is implement | achieved by one apparatus. For example, at least two of the log management server 30, the ID management server 40, and the advertisement distribution server 50 may be implemented on one server.

(ID usage method)
An ID utilization method according to an embodiment of the present disclosure will be described below. Each ID utilization method may be applied to the ID utilization system described above.

  It is assumed that the user of the device 10 has already created a wallet that can be used for the P2P network sharing the distributed ledger and can use the wallet via the device 10. The wallet is assumed to be an electronic wallet (digital wallet, software wallet, etc.), but may be a hardware wallet. The P2P network may be a block chain-based network or a P2P network that does not use a data structure based on the block chain.

<ID linking>
FIG. 2 is a diagram illustrating an example of a flowchart of an ID utilization method according to an embodiment. In step S101, the association between the wallet and the ID is registered by a user operation.

  For example, in step S101, the device 10 uses an ID (for example, a wallet ID, an address, etc.) used by the device 10 in the above-described P2P network and an ID (TV viewing) corresponding to various logs managed by the log management server 30. ID, device ID, EC site ID, advertisement ID, etc.) may be transmitted based on user input. The information for the association may be referred to as association information, ID association information, or the like.

  The ID association information may be configured by any one or a combination of wallet information related to the wallet and ID information related to at least one ID.

  The wallet information may include, for example, at least one of a wallet ID, an address, a wallet name, and a cryptocurrency name corresponding to the wallet. The wallet ID may be an arbitrary ID linked to the wallet. For example, the wallet ID may include OpenID (registered trademark). The ID information includes, for example, at least one of an ID value, service information related to the ID (service name, service type, etc.), and service provider information related to the ID (service provider name, business type, etc.). May be included.

  Note that wallet information, ID information, and the like may be associated with a login ID (account) of the ID management server 40 and the like.

  The ID management server 40 may communicate with the device 10 so as to display an ID registration screen (selection screen for ID candidates that can be associated) in order to prompt the user to input ID association information. . The device 10 may transmit wallet information, ID information, and the like input by the user on the ID registration screen to the ID management server 40.

  The ID candidates that can be linked may be determined according to the attributes (for example, gender, annual income, hobbies, etc.) of the user corresponding to the wallet. An ID candidate to be displayed may be determined based on the ID currently associated with the wallet and / or the ID that has been associated with the past. For example, the ID management server 40 may control the device 10 of a specific user to display recommended ID candidates according to the ID associated with the user's wallet.

  In step S102, the wallet and various IDs are associated. For example, in step S102, the ID management server 40 receives the input result of the user in the device 10, associates the wallet with the ID based on the input result, and stores the correspondence (table) between the wallet and the ID. May be. The table may be called, for example, an ID integrated ledger or a One ID ledger.

  For example, the ID management server 40 corresponds to the ID (wallet) used by the device 10 in the above-described P2P network and various logs managed by the log management server 30 based on the ID association information transmitted from the device 10. May be associated with each other (the wallet and the consumer activity history ID may be associated with each other). Note that the correspondence between the wallet associated with the ID management server 40 and the ID corresponding to the various logs may also be referred to as ID association information. The ID association information in the present disclosure may be at least one of information transmitted by the device 10 and information generated by the ID management server 40.

  The ID management server 40 may associate the wallet with the ID corresponding to the various logs based on the Open ID. For example, when the device 10 can log in to various services corresponding to Open ID using ID information registered in advance in the user's wallet, the ID management server 40 may associate the ID information of the various services with the wallet. The ID management server 40 registers ID information related to services often used in Open ID such as FACEBOOK (registered trademark), YAHOO (registered trademark), GOOGLE (registered trademark), and LINE (registered trademark) in the wallet, In these services, attribute information registered in advance by the user may be associated with the wallet.

  The wallet ID may be an ID related to single sign-on (SSO) other than Open ID. The ID management server 40 may associate the wallet with the ID corresponding to the various logs based on the SSO other than the Open ID. The SSO other than the Open ID may be, for example, an SSO using a reverse proxy, an SSO based on SAML (Security Assertion Markup Language), or the like.

  Note that the ID management server 40 may transmit the ID association information to the log management server 30, the advertisement distribution server 50, and the like. Further, the association between the wallet and the ID based on the ID association information (and / or the storage of the table) may be performed in the log management server 30, the advertisement distribution server 50, or the like. For example, the service name associated with the wallet may be specified in the ID management server 40, and the advertisement distribution server 50 may determine the association between the wallet and the actual user ID. That is, the ID management server 40 may be configured not to record the ID value itself.

  In step S103, an optimal advertisement is determined based on the One ID ledger and distributed to the user's device 10. For example, in step S103, the advertisement distribution server 50 may determine and distribute an advertisement to be distributed to the device 10 based on at least one of the One ID ledger and the ID association information.

  For example, the advertisement distribution server 50 acquires an EC purchase log, a TV viewing log, an advertisement contact log, and the like from the log management server 30 for a predetermined user based on the One ID ledger or ID association information acquired from the ID management server 40. Then, based on these logs, an advertisement to be distributed to the device 10 of the predetermined user may be determined. “Determine advertisement” may be read as “determine CRM measure”, “determine marketing measure”, or the like.

  The advertisement distribution server 50 may perform control for distributing many advertisements of a specific advertiser to the user device 10 corresponding to the wallet associated with the specific ID.

  The advertisement distribution server 50 may perform control to distribute a large number of advertisements of a specific advertiser to the user device 10 determined to have performed a specific action. For example, the advertisement distribution server 50 may perform control to distribute a large number of advertisements of advertisers related to products handled on the EC site to the device 10 of the user who has made a purchase action on a certain EC site.

  The device 10 may transmit the information of the distributed advertisement (and / or viewed) to other devices (such as a server) participating in a predetermined distributed ledger system. The predetermined distributed ledger system may be a system different from the distributed ledger system using the wallet described above.

  By sharing the distributed advertisement information with the distributed ledger system, it is possible to suppress a situation in which the distributed advertisement information is falsified. Further, the advertisement contact data of the user of the device 10 is made transparent, and a third party (for example, an advertiser) can easily verify how much the advertisement is displayed.

  According to the embodiment described above, the consumer himself / herself registers various IDs used by the consumer in association with the electronic wallet. By using such association information, effective marketing, advertisement distribution, etc. can be realized for the consumer.

<Incentive grant>
The ID management server 40 may issue a digital asset to the wallet for which ID registration (ID association) is performed. Here, the issuance of the digital asset may correspond to the return of advertising expenses from the advertiser (giving incentives).

  Examples of digital assets issued include, but are not limited to, tokens compliant with Ethereum-based ERC20 (Ethereum requests for comments # 20), and NEM-based mosaics. Absent.

  In the present disclosure, digital assets, coins, tokens, digital tokens, digital assets, points, mileage, electronic money, digital currency, virtual currency, cryptocurrency (Cryptocurrency), and the like may be interchanged. The issue of digital assets may be read as appropriate for use of a charge for using any product and / or service (for example, communication fee for the device 10 or payment for the purchase price of the device 10 itself (for example, installment payment)).

The ID management server 40 may issue a digital asset to a wallet that has been ID-registered at at least one of the following timings (1) to (6):
(1) Timing at which the device 10 receives an advertisement distributed from the advertisement distribution server 50 based on the ID association information,
(2) Timing when a user of the device 10 views an advertisement distributed from the advertisement distribution server 50 based on the ID association information;
(3) Timing at which conversion (purchasing, document request, etc.) has occurred in the service of at least one ID corresponding to the ID association information via the device 10;
(4) Timing when action data related to at least one ID corresponding to ID association information is stored in the log management server 30 in an amount equal to or greater than a predetermined threshold,
(5) Social actions (actions on social media) such as “Like”, “Tweet”, and “Share” on the distributed advertisement (or content such as a linked web page linked to the advertisement) The timing that occurred through,
(6) Timing at which the device 10 (or the user having the device 10) has taken an action suitable for the purpose of placing an advertisement determined by at least one of an advertiser, an intermediary, and a publisher.

  Here, (1) may be the timing when a part or all of the advertisement is received. The above (2) may be the timing when a part or all of the advertisement is viewed (reproduced).

  Digital assets may be issued at each timing, or digital assets may be issued collectively after the timing has occurred to some extent.

  The digital asset issuance may be realized using a smart contract. The smart contract is a mechanism for moving an asset (for example, an asset on a block chain) according to a predetermined rule.

  When digital assets are issued using a P2P network (for example, blockchain) that shares a distributed ledger, advertisement distribution to users, conversion achievement, etc. can be confirmed by a third party based on the distributed ledger It is. For this reason, risks such as advertisement fraud (ad fraud) and tampering can be eliminated.

  The ID management server 40 may receive information on an advertisement (an advertisement corresponding to a specific wallet) distributed based on the ID association information from the advertisement distribution server 50. The information on the advertisement may include information such as the number of advertisements distributed based on a specific ID and which ID the advertisement is distributed based on.

  The ID management server 40 may determine a return rate for the user's wallet based on information of an advertisement distributed to the specific user's device 10 based on the ID association information. The “reduction rate” may be read as an incentive (digital asset) amount, amount, incentive grant rate, or the like. The return rate may be different for each advertisement. Hereinafter, a method for determining the return rate for the wallet for one or more advertisements will be described.

  The ID management server 40 may determine a return rate for the wallet according to the amount of behavior data of the associated ID. The ID management server 40 has a higher return rate for a user wallet with a lot of associated ID behavior data (log of the log management server 30) than a user wallet with little associated ID behavior data. You may decide to.

  The ID management server 40 may determine a return rate for the wallet according to the number (or rate) of conversions in the associated ID. The ID management server 40 determines that the return rate of the user wallet of the user with many conversions (purchase, document request, etc.) in the associated ID is higher than the wallet of the user with few conversions in the associated ID. May be.

  The ID management server 40 may determine a return rate for the wallet according to the number of associated IDs. The ID management server 40 may determine that the return rate of a user wallet with a large number of associated IDs is higher than that of a user wallet with a small number of associated IDs.

  The ID management server 40 may determine the return rate for the wallet according to the wallet usage period (and / or ID association period). For example, the ID management server 40 may determine the return rate of the wallet to be higher as the wallet usage period (and / or the ID association period) is longer. The ID association period may be a total period in which the ID and the wallet are associated, or may be a period between the latest time point when the ID state is changed from the unassociated state to the associated state. Good.

  The ID management server 40 may determine the return rate for the wallet according to the amount and / or content of demographic data (age, gender, residence, etc.) associated with the wallet. Good. For example, the ID management server 40 may determine that the return rate is higher for a user wallet with more demographic data than for a user wallet with less demographic data.

  Here, the ID management server 40 may acquire demographic data of the user of the device 10 by transmitting a web page to the device 10 and making it answer (perform a questionnaire survey). The ID management server 40 may associate the demographic data with the wallet of the user who made the answer.

  In addition, the server other than the ID management server 40 may collect the questionnaire. In this case, the ID management server 40 receives the questionnaire result (or information such as demographic data and wallet determined from the questionnaire result). What is necessary is just to acquire from other servers. The questionnaire may be performed offline (analog), and only the result may be collected by the ID management server 40.

  In other words, the ID management server 40 may determine a return rate for the wallet according to the importance of the wallet (may be called “importance”, importance index, etc.). The ID management server 40 determines the wallet importance, the amount of behavior data of the associated ID, the number (or rate) of conversions in the associated ID, the number of associated IDs, the usage period of the wallet, and the association of IDs. It may be determined based on at least one of the period, the amount of demographic data, and the like.

  According to the embodiment described above, the wallet user has an advantage that the longer the wallet is used and the plurality of IDs are linked, the importance of the wallet increases and the incentive provision rate becomes more advantageous.

  For this reason, by adopting the return to the user based on importance, it is possible to reduce the occurrence of a situation where one user uses a plurality of wallets and ID integration is not suitably performed. In addition, motivation to add ID more actively can be induced, and effective marketing, advertisement distribution, and the like can be realized by using more action data for consumers.

  Further, if the wallet user leaks the wallet ID (or secret key), the assets stored in the wallet may be lost, so that the risk of illegal copying and illegal distribution of the wallet is reduced. In addition, it is possible to reduce the usage pattern in which a single wallet is reused by a plurality of people and the ID integration is hindered.

<Grant incentives to businesses>
Incentives may also be fed back to service providers that provide IDs and research companies that conduct advertising effect surveys. The ID management server 40 may issue digital assets to the wallet of the service provider, the wallet of the research company, and the like. The ID management server 40 may register (set) the wallet information of the service provider and / or survey company from the service provider and / or survey company.

  The ID management server 40 may issue a digital asset to the wallet of the service provider at the timing when the ID association information related to the ID provided by the service provider is received from the device 10. In addition, the ID management server 40 replaces the “ID association information” of at least one of the timings (1) to (6) with “ID association information related to the ID provided by the service provider”. The digital asset may be issued to the service provider's wallet.

  The ID management server 40 may transmit (provide) One ID ledger, ID association information, and the like to the server of the survey company. The server of the survey company acquires an advertisement contact log for each user based on the One ID ledger or ID association information acquired from the ID management server 40, and evaluates the advertisement contact history of each user based on the log. May be.

  The ID management server 40 may receive the above-described advertisement contact history evaluation result (for example, advertisement attribution analysis result leading to conversion) from the server of the research company. Note that the evaluation result may be referred to as an indicator related to an advertisement. The ID management server 40 may transmit (provide) the evaluation result to a server such as an advertiser or an advertising company.

  The ID management server 40 receives the evaluation result from the survey company's server and / or the timing at which the evaluation result is transmitted to the server of the advertiser, the advertisement company, etc. Digital assets may be issued. The issuance of the digital asset may be replaced by remittance from a wallet such as an advertiser or an advertising company to a wallet of a research company.

  Note that the advertisement distribution server 50 may change the allocation of advertisement placement media based on the survey results of the survey company. For example, the advertisement distribution server 50 may change the ratio of the cost for the web advertisement and the television advertisement based on the survey result of the survey company.

  According to the embodiment described above, the incentive is given to the service provider, so that the service provider can induce motivation to participate in the ID use system 1, and the behavior data of the consumer is obtained based on the One ID ledger. Collect more comprehensively. In addition, by giving an incentive to the research company, it is possible to prompt the investigation of the advertisement effect based on the One ID ledger linked to a large amount of data, and an efficient research can be realized.

<Modification>
In the above-described embodiment, an example in which the device 10 transmits the ID association information to the ID management server 40 has been described. However, the device 10 may transmit the ID association information to the P2P network. The P2P network may be a P2P network in which the above-described incentive reduction is performed, or may be another P2P network. The log management server 30, the ID management server 40, the advertisement distribution server 50, and the like may acquire ID association information regarding a specific user via the P2P network.

  In the present disclosure, the log management server 30 and the ID management server 40 may each be a distributed ledger shared in a P2P network. The log management server 30 may be replaced with the log management distributed ledger 30. In this case, the processing in the log management server 30 may be performed by an apparatus sharing the log management distributed ledger 30. The ID management server 40 may be replaced with the ID management distributed ledger 40. In this case, the processing in the ID management server 40 may be performed by an apparatus sharing the ID management distributed ledger 40.

  The wallet associated with various IDs may be used for payment of services related to various IDs. The wallet may be used as a prepaid credit card (in this case, a number for payment may be given), or may be used for withdrawal of a subscription-type subscription service, etc. . Note that the wallet is not limited to use as a prepaid credit card, and may be used as a debit card, for example.

  The wallet may be used for copyright management of digital content (for example, a copyright purchase certificate).

  The device 10 may transmit the ID association information to the ID management server 40 via a specific application (may be called a wallet application, an ID integration wallet application, or the like). The wallet application acquires various ID information such as cookie information, browser access log, IP address, MAC address, and credit card information stored in the device 10 in which the application is installed, and uses it for ID matching and linking. Alternatively, the acquired ID information may be transmitted to the ID management server 40.

  The wallet app may be used for sending and receiving money from the wallet. The wallet application may be importable as an additional function of the browser, may be an independent application, or may be built in firmware, OS (Operating System), or the like. The wallet application may be synchronized with various applications (such as an electronic book reader) and devices via an API (Application Programming Interface).

(Device configuration)
FIG. 3 is a diagram illustrating an example of a functional configuration of a device according to an embodiment. As illustrated in this example, the device 10 includes a control unit 110, a storage unit 120, a communication unit 130, an input unit 140, and an output unit 150. Note that FIG. 3 mainly shows functional blocks of characteristic portions in the present embodiment, and the device 10 may also have other functional blocks necessary for other processing. Moreover, it is good also as a structure which does not include one part functional block.

  The control unit 110 controls the device 10. The control unit 110 can be configured by a controller, a control circuit, or a control device described based on common recognition in the technical field according to the present disclosure.

  The storage unit 120 stores (holds) information used in the device 10. The storage unit 120 can be configured with, for example, a memory, a storage, a storage device, and the like described based on common recognition in the technical field according to the present disclosure.

  The communication unit 130 communicates with other communication devices (devices, servers, etc.) via a network. The communication unit 13 may output various received information to the control unit 110.

  The communication unit 130 can be configured by a transmitter / receiver, a transmission / reception circuit, or a transmission / reception device described based on common recognition in the technical field according to the present disclosure. Note that the communication unit 130 may include a transmission unit and a reception unit.

  The input unit 140 receives an input by an operation from the user. The input unit 140 may be connected to a predetermined device, storage medium, or the like, and accept data input. The input unit 140 may output the input result to the control unit 110, for example.

  The input unit 140 can be configured by an input device such as a keyboard, a mouse, and a button, an input / output terminal, an input / output circuit, and the like described based on common recognition in the technical field according to the present disclosure. Further, the input unit 140 may be configured to be integrated with the display unit (for example, a touch panel).

  The output unit 150 outputs data, content, and the like in a format that can be perceived by the user. For example, the output unit 150 may include a display unit that displays an image, an audio output unit that outputs audio, and the like.

  The display unit can be configured by a display device such as a display and a monitor described based on common recognition in the technical field according to the present disclosure, for example. In addition, the audio output unit can be configured by an output device such as a speaker described based on common recognition in the technical field according to the present disclosure.

  The output unit 150 includes, for example, an arithmetic unit, an arithmetic circuit, an arithmetic device, a player, an image / video / audio processing circuit, an image / video / audio processing device, which are described based on common recognition in the technical field according to the present disclosure, An amplifier or the like can be included.

  The communication unit (reception unit) 130 includes a wallet corresponding to an address in a network sharing a distributed ledger (P2P network), an ID (consumer action history ID) uniquely issued for each service provider, You may receive the data for displaying the screen which prompts the input of the correlation information (ID link information) for associating. The output unit 150 may output the screen. The input unit 140 may accept input of ID association information. The communication unit (transmission unit) 130 may transmit the ID association information to the ID management server 40 or the like.

  The communication unit 130 may receive an advertisement selected based on the ID association information.

  The log management server 30, the ID management server 40, the advertisement distribution server 50, and the like may have the same configuration as that in FIG. Those skilled in the art can understand the description related to the device 10 in the description of FIG. Note that the device 10, the log management server 30, the ID management server 40, the advertisement distribution server 50, and the like may all be referred to as communication devices.

  Hereinafter, some parts will be described as examples. The code corresponding to each functional block in FIG. 3 of each device is the first digit of the code indicating each device (for example, “3” of the first digit of “30” in the case of a log management server). ) Is applied to the first single digit in FIG.

  The control unit 310 of the log management server 30 may perform control of acquiring (collecting) a television viewing log, a user action log, and the like and storing it in the storage unit 320. The communication unit 330 of the log management server 30 may transmit and / or receive various logs.

  The communication unit (reception unit) 430 of the ID management server 40 includes a wallet corresponding to an address in a network (P2P network) that shares a distributed ledger, and an ID (consumer action history ID) uniquely issued for each service provider ) And association information (ID linking information) for associating with each other.

  The control unit 410 of the ID management server 40 may associate the wallet and the ID based on the association information (may determine that the wallet and the ID belong to the same user).

  The control unit 410 obtains (collects) an ID (for example, a wallet ID, an address, etc.) used by the device 10 in the P2P network, a TV viewing ID, a device ID, an ID corresponding to the action history of the user of the device 10, and the like. The control stored in the storage unit 420 may be performed. The control unit 410 may associate an ID used by the device 10 with the above-described P2P network, a TV viewing ID, and the like. The communication unit 430 of the ID management server 40 may transmit and / or receive various logs.

  Based on the association information, the control unit 510 of the advertisement distribution server 50 obtains a log for the user corresponding to the wallet from the log management server 30 and sends the log to the user device 10 (device using the wallet). The advertisement to be delivered may be determined. Control unit 510 may be referred to as an advertisement determination unit. The communication unit 530 of the advertisement distribution server 50 may transmit an advertisement to the device 10.

  The control unit 410 of the ID management server 40 may issue a token to the wallet based on the advertisement distribution determined using the association information. When the control unit 410 of the ID management server 40 achieves the conversion of the user in relation to the advertisement determined using the association information (for example, the user purchases a product corresponding to the advertisement) A token may be issued to the wallet.

  The control unit 410 of the ID management server 40 includes the amount of behavior data of the ID associated with the wallet, the number of conversions in the ID associated with the wallet, the number of IDs associated with the wallet, and the usage period of the wallet And the amount of the token to be issued may be determined based on at least one of the amount of demographic data of the user.

  For example, the control unit 410 sets the wallet importance (index for importance), the amount of behavior data of the associated ID, the number (or rate) of conversions in the associated ID, the number of associated IDs, It may be determined based on at least one of the usage period, ID association period, demographic data amount, and the like. The control unit 410 may determine a return rate (for example, token amount) for the wallet according to the importance of the wallet.

(Hardware configuration)
In addition, the block diagram used for description of the said embodiment has shown the block of the functional unit. These functional blocks (components) are realized by any combination of hardware and / or software. Further, the means for realizing each functional block is not particularly limited. That is, each functional block may be realized by one physically coupled device, or may be realized by two or more physically separated devices connected by wire or wirelessly and by a plurality of these devices. Good.

  For example, a device, a server, or the like according to an embodiment of the present disclosure may function as a computer that performs processing of the advertisement distribution method according to the present disclosure. FIG. 4 is a diagram illustrating an example of a hardware configuration of devices, servers, and the like according to an embodiment. The above-described device 10, the advertisement distribution server 50, and the like may be physically configured as a computer device including a processor 1001, a memory 1002, a storage 1003, a communication device 1004, an input device 1005, an output device 1006, a bus 1007, and the like. Good.

  In the following description, the term “apparatus” can be read as a circuit, a device, a unit, or the like. The hardware configuration of the device 10, the advertisement distribution server 50, and the like may be configured to include one or a plurality of each device illustrated in the figure, or may be configured not to include some devices.

  For example, although only one processor 1001 is shown, there may be a plurality of processors. Further, the processing may be executed by one processor, or the processing may be executed by one or more processors simultaneously, sequentially, or using other methods.

  Each function in the device 10, the advertisement distribution server 50, and the like is performed by causing the processor 1001 to perform computation by reading predetermined software (program) on hardware such as the processor 1001 and the memory 1002, and the communication and memory by the communication device 1004. This is realized by controlling reading and / or writing of data in 1002 and the storage 1003.

  For example, the processor 1001 controls the entire computer by operating an operating system. The processor 1001 may be configured by a central processing unit (CPU) including an interface with peripheral devices, a control device, an arithmetic device, a register, and the like. Each unit such as the control unit 11 described above may be realized by the processor 1001. The processor 1001 may be implemented by one or more chips.

  Further, the processor 1001 reads programs (program codes), software modules, data, and the like from the storage 1003 and / or the communication device 1004 to the memory 1002, and executes various processes according to these. As the program, a program that causes a computer to execute at least a part of the operations described in the above embodiments is used. For example, the control unit 11 may be realized by a control program stored in the memory 1002 and operating in the processor 1001, and may be realized similarly for other functional blocks.

  The memory 1002 is a computer-readable recording medium such as a ROM (Read Only Memory), an EPROM (Erasable Programmable ROM), an EEPROM (Electrically EPROM), a RAM (Random Access Memory), or any other suitable storage medium. It may be configured by one. The memory 1002 may be called a register, a cache, a main memory (main storage device), or the like. The memory 1002 can store programs (program codes), software modules, and the like that can be executed to implement the advertisement distribution method according to an embodiment of the present invention.

  The storage 1003 is a computer-readable recording medium such as a flexible disk, a floppy (registered trademark) disk, a magneto-optical disk (for example, a compact disk (CD-ROM (Compact Disc ROM), etc.)), a digital versatile disk, Blu-ray® disk), removable disk, hard disk drive, smart card, flash memory device (eg card, stick, key drive), magnetic stripe, database, server, or other suitable storage medium It may be constituted by. The storage 1003 may be called an auxiliary storage device. Note that the storage unit 12 described above may be realized by the memory 1002 and / or the storage 1003.

  The communication device 1004 is hardware (transmission / reception device) for performing communication between computers via a wired and / or wireless network, and is also referred to as a network device, a network controller, a network card, a communication module, or the like. The communication device 1004 may include a SIM card. Note that the communication unit 13 described above may be realized by the communication device 1004.

  The input device 1005 is an input device (for example, a keyboard, a mouse, etc.) that accepts external input. The output device 1006 is an output device (for example, a display, a speaker, etc.) that performs output to the outside. The input device 1005 and the output device 1006 may have an integrated configuration (for example, a touch panel). The input unit 14 and the output unit 15 described above may be realized by the input device 1005 and the output device 1006, respectively.

  Each device such as the processor 1001 and the memory 1002 is connected by a bus 1008 for communicating information. The bus 1007 may be configured by a single bus or may be configured by different buses between devices.

  The device 10, the advertisement distribution server 50, and the like include a microprocessor, a digital signal processor (DSP), an application specific integrated circuit (ASIC), a programmable logic device (PLD), a field programmable gate array (FPGA), and the like. It may be configured including hardware, and a part or all of each functional block may be realized by the hardware. For example, the processor 1001 may be implemented by at least one of these hardware.

(Modification)
Note that the terms described in the present disclosure and / or terms necessary for understanding the present disclosure may be replaced with terms having the same or similar meaning.

  Information, parameters, and the like described in the present disclosure may be represented by absolute values, may be represented by relative values from predetermined values, or may be represented by other corresponding information. Further, names used for parameters and the like in the present disclosure are not limited in any respect.

  Information, signals, etc. described in this disclosure may be represented using any of a variety of different technologies. For example, data, commands, commands, information, signals, bits, symbols, chips, etc. that may be referred to throughout the above description are voltages, currents, electromagnetic waves, magnetic fields or magnetic particles, light fields or photons, or any of these May be represented by a combination of

  Information, signals, and the like may be input / output via a plurality of network nodes. Input / output information, signals, and the like may be stored in a specific location (for example, a memory) or may be managed using a table. Input / output information, signals, and the like can be overwritten, updated, or added. The output information, signals, etc. may be deleted. Input information, signals, and the like may be transmitted to other devices.

  In addition, notification of predetermined information (for example, notification of being “X”) is not limited to explicitly performed, but is performed implicitly (for example, by not performing notification of the predetermined information). May be.

  Software, whether it is called software, firmware, middleware, microcode, hardware description language, or other names, instructions, instruction sets, code, code segments, program codes, programs, subprograms, software modules , Applications, software applications, software packages, routines, subroutines, objects, executable files, execution threads, procedures, functions, etc. should be interpreted broadly.

  Also, software, instructions, information, etc. may be transmitted / received via a transmission medium. For example, software may use websites, servers, or other devices using wired technology (coaxial cable, fiber optic cable, twisted pair and digital subscriber line (DSL), etc.) and / or wireless technology (infrared, microwave, etc.) When transmitted from a remote source, these wired and / or wireless technologies are included within the definition of transmission media.

  As used in this disclosure, the terms “system” and “network” are used interchangeably.

  Each aspect / embodiment described in the present disclosure may be used alone, may be used in combination, or may be switched according to execution. In addition, the order of the processing procedures, sequences, flowcharts, and the like of each aspect / embodiment described in the present disclosure may be changed as long as there is no contradiction. For example, the methods described in this disclosure present elements of the various steps in an exemplary order and are not limited to the specific order presented.

  As used in this disclosure, the phrase “based on” does not mean “based only on,” unless expressly specified otherwise. In other words, the phrase “based on” means both “based only on” and “based at least on.”

  Although the invention according to the present disclosure has been described in detail above, it is obvious for those skilled in the art that the invention according to the present disclosure is not limited to the embodiments described in the present disclosure. The invention according to the present disclosure can be implemented as modifications and changes without departing from the spirit and scope of the invention determined based on the description of the claims. Therefore, the description of the present disclosure is for illustrative purposes and does not give any restrictive meaning to the invention according to the present disclosure.

The present disclosure relates to an ID utilization system and an ID utilization method in marketing, advertisement distribution, and the like.

Accordingly, an object of the present disclosure is to provide an ID use system and an ID use method that can suitably use a plurality of IDs collectively even when different service providers provide IDs.

An ID utilization system according to an aspect of the present disclosure includes association information for associating a wallet corresponding to an address in a network sharing a distributed ledger with an ID (Identifier) uniquely issued for each service provider. Based on the plurality of association information, a receiving unit that receives the log, a control unit that associates the wallet and the plurality of IDs, and a log for a user corresponding to the plurality of IDs associated with the wallet are collected. and the log management server, based on the log for the user acquired from the log management server, have a, an advertisement determining section for determining which ad to serve to the user of the device, wherein, the advertisement The token is issued to the wallet on the basis of the distribution .

Claims (8)

A receiving unit for receiving association information for associating a wallet corresponding to an address in a network sharing a distributed ledger and an ID (Identifier) uniquely issued for each service provider;
And a control unit that associates the wallet with the ID based on the association information.   The ID according to claim 1, further comprising: an advertisement determination unit that acquires a log of a user corresponding to the wallet based on the association information and determines an advertisement to be distributed to the user's device. Usage system.   The ID use system according to claim 2, wherein the control unit issues a token to the wallet based on the distribution of the advertisement.   The ID use system according to claim 2 or 3, wherein the control unit issues a token to the wallet when the conversion of the user is achieved in relation to the advertisement.   The control unit includes an amount of behavior data of an ID associated with the wallet, a number of conversions in an ID associated with the wallet, a number of IDs associated with the wallet, a usage period of the wallet, and a demo of the user The ID utilization system according to any one of claims 2 to 4, wherein the amount of the token to be issued is determined based on at least one of the amount of graphic data.   The control unit, when the receiving unit receives the evaluation of the contact history of the advertisement evaluated based on the association information, issues a token to the wallet of the evaluator who performed the evaluation. The ID utilization system in any one of Claims 2-5.   The said control part issues a token to the wallet of the said service provider, when the said correlation information regarding the ID of a service provider with the said receiving part is received. ID usage system described in 1. On the computer,
A procedure for receiving association information for associating a wallet corresponding to an address in a network sharing a distributed ledger with an ID (Identifier) uniquely issued for each service provider;
A program for executing the procedure of associating the wallet and the ID (determining that they belong to the same user) based on the association information.

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