JP2019036289A - Sales support system, management device, and sales support method - Google Patents

Abstract

To provide information having a high sales promotion effect in a shop.SOLUTION: A sales support system comprises a terminal device that is installed in a shop and a management device that communicates with the terminal device. The management device includes: a distribution unit that distributes, to the terminal device, a dynamic image indicating a recipe including at least commodities based on the shop's sales plan; an acquisition unit that acquires the state of the dynamic image played in the shop, which is distributed by the distribution unit and information indicating a result of sales in the shop; and a management unit that manages the state of the dynamic image played in the shop acquired by the acquisition unit and the information indicating a result of sales in the shop in association with each other. The terminal device includes: a playing control unit that repeatedly plays the dynamic image distributed from the management device; and a notification unit that notifies the management device of information indicating the state of dynamic image played in the shop.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a sales support system, a management device, and a sales support method.

Conventionally, an information processing system that provides various types of information closely related to daily life to a user's terminal device via the Internet has been proposed. As information to be provided to the user, there is information that provides a recipe that indicates a menu that indicates the type and order of dishes, ingredients to be used, preparation procedures, and the like.
Patent Document 1 accepts an input operation from a user including condition settings in a menu proposal consisting of one or more dishes, searches for suitable dishes based on the input conditions, and searches for the searched dishes (menus). A technique for presenting a recipe to a user is described.

JP 2012-003319 A

  However, customers who visit the store do not always come to the store after deciding on the menu and the products (food ingredients) necessary for the menu. In addition, the product requested by the customer does not always match the product that the store wants to promote. Therefore, even if a customer is interested in a product that is targeted for promotion, such as a recommended product or a special sale item, the menu using the product cannot be specifically imagined and the purchase may not be achieved. .

  One aspect of the present invention has been made in view of the above points, and an object of the present invention is to provide a sales support system, a management device, and a sales support method that can provide information with a high sales promotion effect in a store. One.

  Another object of another aspect of the present invention is to provide a terminal device, a sales support system, and a sales method that can achieve the effects described in the embodiments described later.

  In order to solve the above-described problem, one aspect of the present invention is a sales support system including a terminal device installed in a store and a management device that communicates with the terminal device, and the management device includes the store A distribution unit that distributes a moving image indicating a recipe including at least a product based on the sales plan to the terminal device, a reproduction status of the moving image distributed by the distribution unit in the store, and a sales result of the store An acquisition unit that acquires information, a management unit that associates and manages the reproduction status acquired in the store acquired by the acquisition unit, and information indicating the sales result of the store, and the terminal device includes: A sales support system comprising: a reproduction control unit that repeatedly reproduces a moving image distributed from a management device; and a notification unit that notifies the management device of information indicating a reproduction state of the moving image.

  Further, one aspect of the present invention is a management device that communicates with a terminal device installed in a store, and the management device displays a moving image indicating a recipe including at least a product based on a sales plan of the store. A distribution unit that distributes to the terminal device, an acquisition unit that acquires the reproduction status of the moving image distributed by the distribution unit in the store, and information indicating a sales result of the store, and the store that the acquisition unit acquires A management unit that associates and manages the reproduction status at the store and information indicating the sales result of the store.

  One embodiment of the present invention is a sales support method in a sales support system including a terminal device installed in a store and a management device that communicates with the terminal device, wherein the management device is a sales plan for the store. A distribution step of distributing a moving image indicating a recipe including at least a product based on the terminal device to the terminal device, a reproduction step of repeatedly reproducing the moving image distributed from the management device, and the terminal device A notification step of notifying the management device of information indicating the reproduction status of the moving image, a reproduction status of the moving image distributed by the management device in the store, and a sales result of the store An acquisition step of acquiring information, a reproduction status in the store acquired by the management device in the acquisition step, and information indicating a sales result of the store; It is a sales support method with a management step of managing in association.

  According to the sales support system of one aspect of the present invention, information with a high sales promotion effect can be provided in a store.

The flowchart which shows the outline | summary of a process of the sales assistance system which concerns on embodiment. Explanatory drawing explaining the outline | summary of a structure of the sales assistance system which concerns on embodiment. The block diagram which shows an example of a structure of the sales support system which concerns on embodiment. The figure which shows an example of arrangement | positioning of the shop terminal which concerns on embodiment. The block diagram which shows the structure of the computer system which concerns on embodiment. The block diagram which shows an example of a structure of the user terminal which concerns on embodiment. The figure which shows an example of the data structure of the menu data which concerns on embodiment. The figure which shows an example of the data structure of the menu attribute data which concerns on embodiment. The figure which shows an example of the data structure of the recipe data which concerns on embodiment. The figure which shows an example of the data structure of the recipe attribute data which concerns on embodiment. The block diagram which shows an example of a structure of the recipe management apparatus which concerns on embodiment. The figure which shows an example of the data structure of the recipe moving image attribute data which concerns on embodiment. The figure which shows an example of the data structure of the sales promotion data which concerns on embodiment. The figure which shows an example of the data structure of the historical data which concerns on embodiment. The block diagram which shows an example of a structure of the shop terminal which concerns on embodiment. The figure which shows an example of MD plan which concerns on embodiment. The figure which shows an example of the selection screen of the sales promotion recipe which concerns on embodiment. The block diagram which shows an example of a structure of the user management apparatus which concerns on embodiment. The figure which shows the data structural example of the user data of the user who operates a user terminal. The figure which shows the data structural example of the user data of the user who operates a shop terminal. The sequence chart which shows an example of MD plan acquisition process which concerns on embodiment. The sequence chart which shows an example of the selection process of the sales promotion recipe which concerns on embodiment. The flowchart which shows an example of the production process of the recipe video which concerns on embodiment. The flowchart which shows an example of the delivery process of the recipe video which concerns on embodiment. The flowchart which shows an example of the reproduction | regeneration process of the recipe moving image which concerns on embodiment. The sequence chart which shows an example of the acquisition / distribution process of the sales result which concerns on embodiment.

Hereinafter, an embodiment of the present invention will be described with reference to the drawings.
[Outline of sales support system]
First, an overview of a sales support system according to an embodiment of the present invention will be described.
The sales support system according to the present embodiment is a distribution service system that distributes information on cooking recipes to stores. Here, the stores are all retail stores that sell products necessary for cooking, for example, supermarkets, home centers, pharmacies, and the like. The sales support system 1 distributes information related to recipes (recipes and images related to recipes) using products (foodstuffs, etc.) sold at each store in each store. One or a plurality of store terminals are installed in each store of each store. Each store apparatus displays information about the recipe to be distributed. Thereby, the customer can consider the purchase of the product with reference to the recipe at each sales floor of the store. Therefore, as a store, sales of ingredients and the like can be promoted.

  FIG. 1 is a flowchart showing an outline of processing of the sales support system according to the present embodiment. FIG. 2 is an explanatory diagram for explaining the outline of the configuration of the sales support system according to the present embodiment. In FIG. 2, parts corresponding to the respective processes in FIG. 1 are denoted by the same reference numerals. The sales support system 1 includes an MD (Merchandising) management tool TL10 for managing purchase, sales, management, and the like, and a distribution management tool TL20 for distributing content.

(Step S100)
When data indicating an MD plan including a sales plan, etc. is delivered from each distribution headquarters to each store by e-mail or the like, the manager or store clerk of each store, for each distribution or each sales floor, based on the MD plan Data indicating the MD target product is input to the MD management tool TL10. The MD target product is, for example, a product targeted for promotion (sales promotion product) such as a recommended product, a product in a sales priority category, or a special sale item described in the sales plan.

(Step S200)
Next, the manager or the store clerk of each store uses the MD management tool TL10 to select a recipe for the menu using the MD target product (for example, a recipe for a sales promotion product (hereinafter also referred to as “sales promotion recipe”)). To do. For example, a manager or a store clerk of each store selects a sales promotion recipe from a recipe list provided from a recipe posting site. Here, the menu is a group of dishes provided together in one meal. The menu may include recipes for individual dishes. For example, the selected sales promotion recipe is subjected to a primary check on the recipe rank in order to confirm the reliability of the recipe. For example, the recipe rank is an index indicating the popularity of the recipe, and is managed by a recipe management system (a system for managing a recipe posting site). If there is no problem in the primary check, the MD management tool TL10 sends a permission confirmation email for confirming permission for the distribution of the recipe video describing the sales promotion recipe as a moving image to the poster (user) of the sales promotion recipe. And deliver. When the MD management tool TL10 receives a permission reply mail from the user, the process proceeds to a recipe video production step. Note that the permission confirmation email may simply notify the user that the recipe is to be used (recipe video distribution is to be performed). , Within 7 days), if there is no reply of NG (not permitting use (recipe video distribution)), it may be assumed that the license has been granted, and the process may proceed to a recipe video production step. The recipe registered in the recipe list is a recipe posted by a user or a recipe created by a person other than the contributor (operator or production company of the sales support system 1, each distribution headquarters, etc.). Also good.

(Step S300)
If the user permits the distribution of the recipe video, the recipe video of the selected sales promotion recipe is produced. For example, a recipe video is produced by an operator or a production company of the sales support system 1, and the completed recipe video is registered in the MD management tool TL10. In addition, the recipe animation of the sales promotion recipe may be created by the poster of the recipe. The completed recipe video is double-checked by the user (the person who posted the sales promotion recipe) and the operator of the sales support system 1 to see if there are any problems in the content.

(Step S400)
The MD management tool TL10 registers the registered recipe video in the distribution management tool TL20 and makes a distribution reservation. The distribution management tool TL20 distributes the recipe video at the scheduled distribution start date and time. For example, the distribution start date is before the start date of a specific period (for example, the sales promotion period of the sales promotion product) based on the sales plan. Note that the recipe video may include advertisements related to recipes (ads related to ingredients and products used in recipes). Also, the distribution status is checked on the distribution start date. The store terminal 20 at each sales floor of each store repeatedly reproduces the distributed recipe video. For example, the store terminal 20 has a set timing (for example, from the business start time to the business end time every day during the sales promotion period) within a specific period (for example, the sales promotion period of the sales promotion product) of each store or each sales floor, recipe Play the video repeatedly. The reproduction status (reproduction start date / time, reproduction end date / time, number of reproductions, reproduction time, reproduction period, etc.) of the recipe video in the store terminal 20 is managed by the MD management tool TL10.

(Step S500)
When data indicating the sales result including the sales plan and the like is delivered from each distribution headquarters to each store by e-mail or the like, the manager or store clerk of each store sends the sales result data indicating the sales result to the MD management tool TL10. Enter and register. The MD management tool TL10 manages a sales plan, a sales result, a reproduction state of a recipe video, and the like in association with each other.

(Step S600)
The MD management tool TL10 performs registration by registering the registered sales result data in the distribution management tool TL20.

  As described above, the sales support system 1 displays a recipe video of a dish (menu) using a product (for example, a sales promotion product) based on the sales plan on the store terminal 20 installed in each store of each store. Can promote sales. For example, in the sales support system 1, customers who come to decide on the menu can be motivated to adopt the dish introduced in this recipe video for the menu, which can lead to the purchase of promotional products. it can. In addition, customers can study menus, purchased ingredients, cooking methods, and the like by referring to the recipe video at each store in the store. In addition, the recipe video of the sales promotion recipe is useful not only for the customer but also for a salesclerk who sells the product as a tool for explaining the customer. For example, the store clerk can confirm the sales promotion effect by the recipe video or consider improving the sales promotion content by referring to the reproduction status of the recipe video of the sales promotion recipe and the sales result of the sales promotion product.

[Configuration of Sales Support System 1]
Hereinafter, the configuration of the sales support system 1 will be described in detail.
FIG. 3 is a block diagram showing an example of the configuration of the sales support system 1 according to the present embodiment.
The sales support system 1 includes a plurality of user terminals 10-1, 10-2,..., 10-N (N is a natural number), and a plurality of store terminals 20-1, 20-2,. , 40-L (L is a natural number), and a user management device 50, a recipe management device 30, a distribution headquarters management device 40-1, 40-2,. Hereinafter, the user terminals 10-1, 10-2,..., 10-N are collectively referred to as user terminals 10 unless otherwise distinguished. Similarly, if the store terminals 20-1, 20-2,..., 20-M are not particularly distinguished from each other, they are collectively referred to as the store terminals 20, and the distribution headquarters management devices 40-1, 40-2,. When each of 40-L is not particularly distinguished, the distribution headquarters management device 40 is collectively referred to. Each of the user terminal 10, the store terminal 20, the recipe management device 30, the distribution headquarters management device 40, and the user management device 50 is a computer device (electronic device) including a computer system 100 (see FIG. 5). It is possible to connect to a wireless or wired network NW and communicate with each other.

<User terminal 10>
The user terminal 10 may be, for example, a personal computer, a tablet terminal, a smartphone, a mobile phone, a PHS (Personal Handyphone System) terminal, a game machine, or the like. The user terminal 10 provides a user interface, can accept input of a character string in accordance with a user operation, and can present various information such as search results to the user. The recipe created by the user is posted from the user terminal 10 and managed by the recipe management device 30.

<Store terminal 20>
The store terminal 20 is, for example, a tablet terminal, and one or a plurality of stores are installed at each sales floor of each store. A store is a supermarket, a department store, a convenience store, etc., and is a store that transfers (sells, provides free samples, etc.) products to customers at least partially or entirely.
The sales floor is a place (also referred to as “corner”) according to the sales type of the product, such as a meat corner, a fruit and vegetable corner, a fresh fish corner, a daily food corner, or a side dish corner. Daily food is food delivered to a store every day, and refers to milk, tofu, paste, fresh confectionery, and the like. In addition, the sales floor may correspond to a department in the store, and the sales floor (corner) corresponding to each department is managed. For example, the livestock section corresponds to the meat section, and the agricultural section corresponds to the fruit and vegetables corner. The fishery section will correspond to the fresh fish corner, and the daily section will correspond to the daily food section.

FIG. 4 is a diagram illustrating an example of the arrangement of the store terminals 20 according to the present embodiment.
This figure is an example in which a store terminal 20 (tablet terminal) is installed in a store (fresh fish corner) where a store is located. Here, the sales promotion product (a product (food) promoted by the store side) is “octopus”. The store terminal 20 is displayed together with the sales promotion product.
The store terminal 20 displays a sales promotion recipe in which the sales promotion product is the main ingredient (main ingredient) or an image related to the sales promotion recipe (for example, a recipe video). Further, the store terminal 20 is displayed together with the recipe card. Two types of recipe cards, for example, a display recipe card and a distribution recipe card are displayed together. A plurality of recipe cards for distribution are arranged, and customers can carry them and take them home. Related products are ingredients (including seasonings and some cooked foods) other than the main ingredients in the sales promotion recipe. In this figure, the related product is, for example, “cabbage” or “takoyaki”. That is, the sales promotion recipe is a recipe that uses “octopus”, “cabbage”, and “takoyaki”.

  As described above, in the store (sale area) of the present embodiment, the sales promotion product is displayed together with the store terminal 20 that displays the recipe video of the sales promotion recipe that is the main ingredient of the sales promotion product. Further, the store terminal 20 is displayed together with the recipe card, and also displayed together with related products. As a result, the customer can specifically imagine the dishes using the promotional products (food ingredients) at each store in the store by referring to the recipe video of the sales promotion recipe and confirm the cooking method. it can. As a result, the customer can be motivated to purchase the promotional product. Moreover, when a customer thinks that the recipe animation of a sales promotion recipe will perform, he can acquire an ingredient immediately and can acquire the recipe card which described the cooking which a sales promotion recipe shows.

  In addition, being displayed together is, for example, being arranged around (for example, within a radius of 1 m), being displayed in the same display place (the same display shelf, display stand, or the vicinity thereof), It means being placed in a range where eyes can reach while looking at the display on the display of the store terminal 20. For example, the store terminal 20 is used as a fixture, and is placed in the same display case, display shelf, or display stand as the promotional product. However, the present invention is not limited to this, and the store terminal 20 may be hung on a wall or hung from a ceiling or a shelf.

  Note that the recipe card may include a method for accessing a sales promotion recipe on the website (identification information of a sales promotion recipe site such as a QR code (registered trademark) or URL). Based on the recipe card, the customer can refer to the sales promotion recipe on the website and refer to more detailed recipe information using his / her user terminal 10.

<Recipe management device 30>
Returning to FIG. 3, the recipe management device 30 is a server device responsible for the main functions of the MD management tool TL10 and the distribution management tool TL20 described above. The recipe management device 30 includes data of MD plans such as sales plans and sales results input to the store terminal 20, recipe recipe data posted by the user, recipe video data created as a moving image of the sales promotion recipe, and the like. Manage various data. The recipe management device 30 manages various history data. The history data to be managed includes, for example, reproduction history data indicating the reproduction status of the recipe video. In addition, the recipe management device 30 manages sales promotion data based on sales plan data, sales result data, reproduction history data indicating the reproduction status of a recipe video, and the like. The recipe management device 30 is a web server that is managed or used by, for example, a recipe provider.

<Distribution Headquarters Management Device 40>
The distribution headquarters management device 40 is a server device of the distribution headquarters that manages the distribution of goods displayed in the store from the supplier to the store. The distribution headquarters is, for example, the headquarters of the store or the base headquarters (branch office) that supervises the location of the store. The distribution headquarters management apparatus 40 delivers data indicating an MD plan including a sales plan and the like to each managed store. The distribution headquarters management device 40 aggregates the sales status from each store, summarizes the sales results of each store, and delivers data indicating the sales results.
<User management device 50>
The user management device 50 is a server device that manages user data.
The above is the description of the configuration of the sales support system 1.

[Configuration of Computer System 100]
Next, the configuration of the computer system 100 of each device provided in the sales support system 1 will be described.
FIG. 5 is a block diagram illustrating a configuration of the computer system 100.
The computer system 100 includes a communication unit 101, an input unit 102, an output unit 103, a storage unit 104, and a CPU (Central Processing Unit) 105. These components are connected via a bus B so that they can communicate with each other.

The communication unit 101 is a communication module such as a communication IC (Integrated Circuit).
The input unit 102 includes, for example, a pointing device such as a mouse and a touch pad, a keyboard, a microphone, a camera, and other various sensors (for example, an acceleration sensor, a gyro sensor, a GPS (Global Positioning System) sensor, a proximity sensor). It is a module. The input unit 102 may be configured integrally with a display as a touch panel.
The output unit 103 includes an output module such as a display panel, a speaker, and a woofer.

The storage unit 104 includes, for example, an HDD (Hard Disk Drive), an SSD (Solid State Drive), an EEPROM (Electrically Erasable Programmable Read-Only Memory (ROM), a ROM (Read-Only Memory), and the like. Module. The storage unit 104 is not limited to a built-in unit, but may be an external storage module connected by a digital input / output port such as a USB (Universal Serial Bus).
The CPU 105 executes various programs stored in the storage unit 104 and controls each component included in the computer system 100.
The above is the description of the configuration of the computer system 100.

[Configuration of User Terminal 10]
Next, the configuration of the user terminal 10 will be described.
FIG. 6 is a block diagram illustrating an example of the configuration of the user terminal 10 according to the present embodiment. The user terminal 10 includes a user terminal side communication unit 11, an operation input unit 12, a voice input unit 13, an imaging unit 14, a voice reproduction unit 15, a display unit 16, a user terminal side storage unit 17, and a user. A terminal-side control unit 18.

  The user terminal side communication part 11 is a structure corresponding to the communication part 101 of FIG. 5, and communicates with the recipe management apparatus 30, the user management apparatus 50, etc. which are connected to the network NW. In addition, in order to protect a user's personal information, you may comprise so that the user terminal 10 and the user management apparatus 50 cannot communicate directly. In this case, the user terminal side communication unit 11 may be able to communicate with the user management device 50 indirectly via the recipe management device 30 or the like.

The operation input unit 12 has a configuration corresponding to the input unit 102 (pointing device, keyboard, and the like) in FIG. 5, and includes various operations such as character string input, data editing operation, mail reception and transmission operation, and display switching operation. Accept the operation.
The voice input unit 13 has a configuration corresponding to the input unit 102 in FIG. 5 and receives voice input via a microphone. The voice input unit 13 performs voice recognition, for example, and accepts various operations such as character string input, data editing operation, and display switching operation.
The imaging unit 14 has a configuration corresponding to the input unit 102 in FIG. 5 and acquires a captured image via a camera. The captured image may be, for example, an image that shows ingredients, cooking processes, cooking, menus, and the like. The captured image may be a still image or a moving image.

The audio reproduction unit 15 has a configuration corresponding to the output unit 103 in FIG. 5 and outputs audio via a speaker and a woofer. The voice reproduction unit 15 presents information by voice, outputs a warning sound, and the like.
The display unit 16 has a configuration corresponding to the output unit 103 in FIG. 5 and performs display output via a display. The display unit 16 displays various information such as input contents and search results received by the operation input unit 12, the voice input unit 13, and the imaging unit 14, for example.
The user terminal side storage unit 17 has a configuration corresponding to the storage unit 104 in FIG. 5 and stores various data, programs, and the like necessary for realizing the functions of the user terminal 10.

  The user terminal side control unit 18 controls the operation of each component of the user terminal 10. The user terminal side control unit 18 is realized, for example, when the CPU 105 (see FIG. 12) of the user terminal 10 executes a program stored in advance in the user terminal side storage unit 17. Further, the user terminal side control unit 18 may be realized as an integrated circuit such as an ASIC (Application Specific Integrated Circuit). For example, the user terminal side control unit 18 includes a user control unit 181, a menu posting unit 182, a recipe posting unit 183, a mail processing unit 184, and an output processing unit 185.

  The user control unit 181 performs a process for authenticating the user. Specifically, first, the user control unit 181 acquires the user ID and password based on the operation input received by the operation input unit 12. The user control unit 181 notifies the user management device 50 of the acquired user ID and password, and requests user authentication. The user control unit 181 acquires an authentication result from the user management device 50. When the authentication is successful, the user control unit 181 can refer to various information of the user data. The user control unit 181 can specify, for example, a member setting, and can limit or release a function or information provided in the information search service according to the member setting.

  The menu posting unit 182 performs a process for posting a menu. “Posting” means that other users can refer to the data edited by the user. In other words, “posting” is to publish data. However, the “posted” data may be set not to be disclosed. “Editing” includes creating new data, modifying or adding information of existing data, deleting existing data, and the like.

The menu posting unit 182 generates menu data and menu attribute data regarding the menu when the user posts a menu.
Menu data is data describing information about the contents of the menu. FIG. 7 is a diagram illustrating an example of the data configuration of the menu data. In the menu data, one or more pieces of cooking information are associated with a menu ID (IDentifier). The menu ID is information for uniquely identifying a menu. Composition dish information is information which shows the dish which comprises a menu. In the component dish information, component dish recipe information for specifying a recipe for a dish constituting the menu and component dish category information indicating the position (type) of the dish in the menu are described. For example, a recipe ID for uniquely identifying a recipe is described in the constituent dish recipe information. Further, for example, in the component dish category information, types such as main dishes, side dishes, soups, and desserts are described.

  Menu attribute data is data describing menu attribute information. FIG. 8 is a diagram illustrating an example of the data configuration of the menu attribute data. Menu attribute data includes menu name information, menu poster information, menu registration date and time information, menu image information, poster comment information, setup comment information, cooking time information, menu, and menu ID. Category information and member permission information are associated with each other.

Menu name information is information indicating the name of the menu. The name of the menu includes the names of dishes and ingredients constituting the menu.
Menu poster information is information indicating a poster poster (creator). For example, the user ID is described in the menu poster information.
The menu registration date and time information is information indicating the date and time when the menu was posted and registered.
The menu image information is information indicating a captured image of the menu.
The contributor comment information is information indicating a comment (for example, summary, background) attached to the menu by the contributor.
The setup comment information is information indicating comments indicating notes and the like when cooking along the menu.

The cooking time information is information indicating an approximate time required for cooking for the menu. The cooking time information may indicate the total cooking time of each dish constituting the menu, or may indicate a time calculated and set separately. For example, when the cooking of a plurality of dishes can proceed simultaneously, the cooking time of the menu may be shorter than the total cooking time of each dish.
The menu category information is information indicating the type of menu (for example, concept, calorie, expense, awarding the hall of fame, awards, etc., purpose, use).
The member permission information is information indicating permission for information disclosure (recipe publishing) according to member settings.

  Note that the menu posting unit 182 transmits the created menu data and the menu attribute data to the recipe management device 30 without numbering (issuing) the menu ID even when newly creating the menu data or the menu attribute data. To do. The menu editing unit 331 (described later) of the recipe management device 30 issues a menu ID indicating the menu data for the new menu data received from the menu posting unit 182. The issued menu ID varies depending on individual menu data. The menu editing unit 331 of the recipe management device 30 adds the issued menu ID to the menu data received from the menu posting unit 182 and the menu attribute data of the menu data. The menu editing unit 331 stores the menu data to which the menu ID is added and the menu attribute data in the menu data storage unit 321 (described later) and the menu attribute data storage unit 322 (described later), respectively. Therefore, it is avoided that the same menu ID is assigned to different menu data created by each of the plurality of user terminals 10.

For example, when modifying or adding information on existing menu data or menu attribute data, the menu posting unit 182 performs recipe management on a menu data request specified by the operation received by the operation input unit 12. To device 30. The menu posting unit 182 acquires menu data and menu attribute data from the recipe management device 30 as a response. And the menu contribution part 182 processes the acquired menu data and menu attribute data according to the instruction | indication by a user. The menu posting unit 182 transmits the processed menu data and menu attribute data to the recipe management device 30 for storage.
When deleting the existing menu data and menu attribute data, the menu posting unit 182 deletes the menu data and menu attribute data related to the menu specified by the operation received by the operation input unit 12, and the recipe management device 30. To request. The menu to be corrected, added, or deleted is specified by the menu ID.

  Returning to FIG. 6, the recipe posting unit 183 performs processing for posting a recipe. The recipe posting unit 183 performs the same process on the recipe data and the recipe attribute data as the menu post unit 182 performs on the menu data and the menu attribute data. Here, the recipe editing unit 332 (described later) of the recipe management device 30 issues a recipe ID indicating the recipe data to the recipe data and recipe attribute data newly created by the recipe posting unit 183. Recipe data and recipe attribute data to be corrected, added, or deleted are specified by the recipe ID.

  Recipe data is data describing information about the contents of a recipe. FIG. 9 is a diagram illustrating an example of a data configuration of recipe data. In the recipe data, one or more recipe ingredients information and one or more cooking process information are associated with the recipe ID.

Recipe ingredient information (recipe ingredient 1, recipe ingredient 2,...) Is information about ingredients used for the recipe. In the recipe ingredient information, used ingredient information, quantity information, ingredient category information, and main ingredient flag are described.
The used food material information is information for specifying a food material used for a recipe. In the used food information, for example, a food ID is described. The food ID is information that uniquely identifies the food.
The amount information is information indicating the amount of ingredients used for the recipe.
The food category information is information indicating a group of ingredients in the recipe. For example, in the food category information, identification information of each group is described so that a group of ingredients used in a certain cooking process can be distinguished from a group of ingredients used in another cooking process.
A main ingredient flag is information which shows whether it is a main ingredient among ingredients used for a recipe.

The cooking process information (cooking step 1, cooking step 2,...) Is information indicating the work in cooking step by step. In the cooking process information, cooking image information, process comment information, process time information, and cooking method information are described.
The cooking image information is information indicating a captured image showing a cooking process.
Process comment information is information which shows the explanatory text of a cooking process.
Process time information is information which shows the time which a cooking process requires.
The cooking method information is information indicating the type of cooking method in the cooking process. There are various types of cooking methods, such as cutting, boiling, baking, steaming, boiling, frying, and mixing.

  Next, recipe attribute data will be described. The recipe attribute data is data describing the attribute information of the recipe. FIG. 10 is a diagram illustrating an example of a data configuration of recipe attribute data. Recipe attribute data is a recipe ID, a recipe ID, recipe name information, target number information, recipe poster information, recipe registration date / time information, dish image information, poster comment information, and cooking. This is data in which time information, recipe category information, and member permission information are associated with each other.

The dish ID is information for uniquely identifying a dish.
The recipe name information is information indicating the name of the recipe. The name of the recipe includes names of dishes that can be created based on the recipe and names of ingredients used in the recipe.
The target number information is information indicating the amount of food indicated by the recipe. In the target number information, for example, information for one person, 2-3 persons, etc. is described.
The recipe poster information is information indicating a recipe poster (creator). For example, a user ID is described in the recipe poster information.
The recipe registration date / time information is information indicating the date / time when the recipe is posted and registered.
The dish image information is information indicating a captured image of the dish.
The contributor comment information is information indicating a comment (for example, outline, background) attached to the recipe by the contributor.

The cooking time information is information indicating an approximate time required for cooking. The cooking time information may indicate the total time required for each cooking process, or may indicate a time that is separately calculated and set. For example, the cooking time may include time required for preparation, arrangement, etc. in addition to the time required for each cooking process.
The recipe category information is information indicating the type of recipe (for example, concept, calorie, expense, commendation, purpose, use).

  The mail processing unit 184 performs processing related to creation and editing of mail (electronic mail) and transmission / reception of mail. For example, the mail processing unit 184 receives a mail transmitted from the recipe management device 30 or the like via a mail server (not shown). In addition, the mail processing unit 184 transmits a newly created mail or a reply mail to the recipe management device 30 or the like via a mail server (not shown). For example, the mail processing unit 184 receives a permission confirmation mail transmitted from the recipe management device 30. In addition, the mail processing unit 184 transmits a permission reply mail for the permission confirmation mail to the recipe management device 30.

  The output processing unit 185 controls screen display on the display unit 16 and audio output (reproduction) from the audio reproduction unit 15. For example, the output processing unit 185 displays a screen for providing various functions of an information search service such as user authentication, menu, recipe, and search on the display unit 16, and outputs a voice for providing various functions as an audio playback unit. 15 and so on.

[Configuration of Recipe Management Device 30]
Next, the configuration of the recipe management device 30 will be described.
FIG. 11 is a block diagram illustrating an example of the configuration of the recipe management device 30 according to the present embodiment. The recipe management device 30 includes a recipe management side communication unit 31, a recipe management side storage unit 32, and a recipe management side control unit 33.

The recipe management side communication unit 31 has a configuration corresponding to the communication unit 101 of FIG. 5, and other devices connected to the network NW such as the user terminal 10, the store terminal 20, the distribution headquarters management device 40, and the user management device 50. connect.
The recipe management side storage unit 32 has a configuration corresponding to the storage unit 104 of FIG. 5 and stores various data, programs, and the like necessary for realizing the functions of the recipe management device 30. For example, the recipe management storage unit 32 includes a menu data storage unit 321, a menu attribute data storage unit 322, a recipe data storage unit 323, a recipe attribute data storage unit 324, an ingredient data storage unit 325, and a dish data storage. Unit 326, MD data storage unit 327, and history data storage unit 328.

The menu data storage unit 321 stores menu data (see FIG. 7).
The menu attribute data storage unit 322 stores menu attribute data (see FIG. 8).
The recipe data storage unit 323 stores recipe data (see FIG. 9) and recipe video data. The recipe video data is stored in association with a recipe video ID that uniquely identifies the recipe video.
The recipe attribute data storage unit 324 stores recipe attribute data (see FIG. 10). The recipe attribute data storage unit 324 stores recipe video attribute data corresponding to the recipe video data. FIG. 12 is a diagram illustrating an example of a data configuration of recipe video attribute data. The recipe video attribute data is a recipe video ID, a recipe video contributor (recipe video provider), a recipe video registration date and time, a recipe video distribution date (delivery reservation) in addition to the recipe attribute data of FIG. The distribution start date) is associated with one or more pop information. For example, the pop information stores data such as display recipe cards, distribution recipe cards, and the like as data of promotional items placed at the store floor. Note that not only the distribution start date but also a distribution end date, a distribution start time, a distribution end time, a distribution period, and the like may be set as the recipe video distribution date.

  The food material data storage unit 325 stores food material data describing information on food materials. For example, in the food data, food name information, nutrient information, calorie information, belonging food information, and similar food information are associated with the food ID. The ingredient name information is information indicating the name of the ingredient. The nutrient information is information indicating the nutrients contained in the food and the amount thereof. The calorie information is information indicating the calories per unit amount of food. Affiliated ingredient information is information indicating an affiliated ingredient. “Affiliated ingredient” is information indicating another ingredient conceptually included in a certain ingredient. For example, “fish” includes “sea bream” and “autumn fish”. In addition, “ginger” includes “ginger” and “canned salmon”. In other words, the belonging food is a food belonging to a subordinate concept of a certain food. In the belonging ingredient information, the ingredient ID of the belonging ingredient may be described. The same kind of ingredient information is information indicating the same kind of ingredient. The “same kind of ingredient” is information indicating another ingredient having the same kind of relationship with a certain ingredient. That is, the same kind food information is an example of information indicating the same kind setting. In the same kind of ingredient information, the ingredient ID of the ingredient considered to be the same kind of ingredient by the recognition at the time of describing the information is described. Therefore, in the same kind of ingredient information, the ingredient IDs of different ingredients may actually be described. With this food material data, it is possible to specify the nutrients and calories contained in the menu and dishes, the relationship between two or more food materials, and the like. For example, the recipe management device 30 can display information on the nutrients and calories of the sales promotion recipe and information on the same kind of ingredients as the food used in the sales promotion recipe together with the recipe video.

  The dish data storage unit 326 stores dish data describing information about dishes. For example, in the dish data, the dish name information, the associated dish information, and the same kind of dish information are associated with the dish ID. The dish name information is information indicating the name of the dish. The affiliation dish information is information indicating the affiliation dish. “Affiliated dish” is information indicating another dish that is conceptually included in a certain dish. For example, “boiled” includes “boiled” and “chikuzenni”. In other words, the affiliated dish is a dish belonging to a subordinate concept of a certain dish. In the affiliated dish information, a dish ID of the affiliated dish may be described. The same kind of dish information is information indicating the same kind of dish. The “same kind of dish” is information indicating another dish having the same kind of relationship with a certain dish. That is, the same kind of dish information is an example of information indicating the same kind of setting. In the same-type dish information, a dish ID of a dish considered to be the same-type dish is described based on recognition at the time of writing the information. Therefore, the dish ID of different dishes may actually be described in the same kind of dish information. With this dish data, the relationship between two or more dishes can be specified. For example, the user terminal 10 and the recipe management device 30 can specify the belonging dish or the same kind of dish indicated by the input keyword. For example, the recipe management device 30 can display a recipe video not only for the sales promotion recipe selected by the store clerk but also for the recipe for the belonging food or the same kind of food as the target of the sales promotion recipe.

  The MD data storage unit 327 stores sales promotion data describing information related to sales promotion products based on the MD plan delivered from each distribution headquarters. FIG. 13 is a diagram illustrating an example of the data structure of the sales promotion data. The sales promotion data is information in which a company group, a company, a region, a store, a sales floor, plan information, a sales promotion product, a sales promotion product food, and a recipe video ID are associated with each other. One or more pieces of plan information based on the sales plan are associated with the company group or the company. For example, the plan information is information on sales plans related to sales promotion products such as weekly recommended products, monthly priority category products, daily or weekly special sales products, and the like. The plan information may be associated with, for example, each company group, each company, each department, or each sales floor. One or more promotional items are associated with this plan information. Sales promotion products are ingredients (which may include seasonings). However, if the product name and ingredients of the sales promotion product are clearly separated, the sales promotion product (product name, etc.) (Corresponding ingredients) may be divided and associated. In addition, when a moving image (hereinafter also referred to as “advertising video”) showing an advertisement for a promotional product (promotional product ingredients) is provided by the producer, manufacturer, sales agency, etc. of the product, the advertising video is displayed. An advertisement video ID for uniquely identifying is associated.

The history data storage unit 328 stores history data. FIG. 14 is a diagram illustrating an example of a data configuration of history data. The history data associates plan information with one or more moving images for each recipe ID of the sales promotion recipe. In the recipe ID, a recipe ID indicating the sales promotion recipe selected at the store terminal 20 is stored. The plan information is plan information corresponding to the sales promotion recipe of the recipe ID. For example, when a recipe list (a list of recipes) in which a promotional product based on plan information based on a sales plan is used is provided, and a clerk specifies a promotional recipe from the list, a recipe ID indicating the promotional recipe and the plan Information is stored in association with each other.
The moving image information (moving image 1, moving image 2,... Shown) is a moving image ID, a moving image type (information indicating a recipe moving image), a reproduction start date / time, a reproduction end date / time, group information, a previous reproduction date, and a promotional product. , Sales performance information of sales promotion products, related products, and sales performance information of related products are associated with each other. In the video ID, a recipe video ID of a recipe video reproduced on the store terminal 20 is stored. Information indicating that it is a recipe video is stored in the video type. The store terminal 20 may display not only a recipe video but also an advertising video of a promotional product. In this case, an advertisement moving image ID is stored in the moving image ID, and information indicating an advertising moving image is stored in the moving image type. The group information is, for example, either organization information or sales floor information, or a combination thereof. The organization information is any one of a company (company) group, a company, a store (branch), a department (department), a team, or a combination thereof. The sales floor information is information indicating a corner, a display location (display shelf, display case, display stand, display corner (including direct placement on the floor), cash register, warehouse, or a combination thereof). The previous reproduction date is the latest reproduction start date and time (reproduction start date) extracted from past video reproduction history information by the recipe management device 30 based on the group information and the video ID. The sales performance information of the sales promotion product and the sales performance information of the related product are based on the sales result data input from the store terminal 20, and information indicating the sales result of the sales promotion product and the related product in the history data (promotion product sales information). Information on total sales, sales, etc.). For example, the recipe management device 30 generates and provides information indicating the sales promotion effect based on the history data.

Next, the configuration of the recipe management side control unit 33 will be described.
The recipe management side control unit 33 controls each component of the recipe management device 30. The recipe management side control unit 33 is realized, for example, when the CPU 105 (see FIG. 12) of the recipe management device 30 executes a program stored in the recipe management side storage unit 32 in advance. Moreover, the recipe management side control part 33 may be implement | achieved as integrated circuits, such as ASIC. The recipe management side control unit 33 includes a menu editing unit 331, a recipe editing unit 332, a sales promotion management data acquisition unit 333, a recipe list generation unit 334, a recipe video request acquisition unit 335, and a recipe video permission confirmation unit 336. , A recipe video registration unit 337, a distribution unit 338, and a history management unit 339.

  The menu editing unit 331 newly registers and edits menu data and menu attribute data. The menu editing unit 331 issues a menu ID indicating the posted menu data in response to a request for posting the menu data from the user terminal 10, and sets the menu data and menu attribute data associated with the issued menu ID. The data storage unit 321 and the menu attribute data storage unit 322 are stored. Further, the menu editing unit 331 reads the menu data and menu attribute data to be edited from the menu data storage unit 321 and the menu attribute data storage unit 322 in response to a menu data editing request from the user terminal 10, and Transmit to the terminal 10. The menu editing unit 331 stores the edited menu data and menu attribute data received from the user terminal 10 in the menu data storage unit 321 and the menu attribute data storage unit 322. Further, the menu editing unit 331 deletes the menu data and the menu attribute data stored in the menu data storage unit 321 and the menu attribute data storage unit 322 in response to a deletion request from the user terminal 10.

  The recipe editing unit 332 edits recipe data and recipe attribute data. The recipe editing unit 332 performs the same processing on the recipe data and recipe attribute data as the menu editing unit 331 performs on the menu data and menu attribute data in response to a request from the user terminal 10.

  The sales promotion management data acquisition unit 333 acquires, from the store terminal 20, MD data such as a sales plan, data indicating a sales promotion product based on the sales plan, data indicating a sales result of the sales result, and the like from the store terminal 20. The data is stored in the MD data of the data storage unit 327. In addition, the sales promotion management data acquisition unit 333 acquires data indicating the reproduction status of the recipe video distributed by the distribution unit 338 in the store terminal 20 and passes the data to the history management unit 339.

  The recipe list generation unit 334 generates a recipe list based on the recipe list request from the store terminal 20 and transmits it to the store terminal 20. For example, the recipe list request from the store terminal 20 includes information indicating a sales promotion product (foodstuff), and the recipe list generation unit 334 uses (uses) the sales promotion product (foodstuff) with reference to the recipe data. ) To extract a recipe and generate a recipe list. At that time, the recipe list generation unit 334 generates a list so that recipes using the sales promotion product (food material) as the main food are displayed preferentially. Note that the recipe list generation unit 334 generates a recipe list by extracting only the data for which the disclosure of the recipe is permitted according to the member setting.

  The recipe video request acquisition unit 335 acquires information (for example, recipe ID) indicating the sales promotion recipe selected from the recipe list in the store terminal 20. Then, the recipe video request acquisition unit 335 adds information indicating the acquired sales promotion recipe to the recipe video production list.

  The recipe video permission confirmation unit 336 confirms permission for distribution of the recipe video of the sales promotion recipe selected at the store terminal 20. For example, the recipe video permission confirmation unit 336 permits the distribution of the recipe video of the sales promotion recipe to the poster (creator) of the sales promotion recipe added to the recipe video production list by the recipe video request acquisition unit 335. Send a permission confirmation email to confirm Then, when the recipe video permission confirmation unit 336 receives a permission reply mail that approves the permission from the poster (creator) of the sales promotion recipe, the recipe video is produced by the operator or the production company of the sales support system 1. The Note that the permission confirmation email may simply notify the user that the recipe is to be used (recipe video distribution is to be performed), and a predetermined period (for example, within 3 days) in response to the notification. , Within 7 days), if a reply of NG (not to permit usage (recipe video distribution)) is not received, the recipe video may be produced as permitted. Further, the recipe video permission confirmation unit 336 may perform a primary check on the recipe rank in order to confirm the reliability of the sales promotion recipe before transmitting the permission confirmation mail. For example, if the recipe rank is equal to or higher than a preset rank, a permission confirmation email is transmitted, and if the recipe rank is lower than the preset rank, an instruction to redo the selection of the sales promotion recipe may be notified to the store terminal 20. .

  The recipe video registration unit 337 registers the produced recipe video and makes a distribution reservation. For example, the recipe video registration unit 337 issues a recipe video ID in response to a recipe video registration request, and stores the recipe video data and the recipe video attribute data in the recipe data storage unit 323 and the recipe attribute data storage unit 324. . In addition, the recipe video registration unit 337 delivers the distribution reservation information including the distribution condition of the recipe video to the distribution unit 338 in response to the distribution request for the recipe video.

  The distribution unit 338 controls the distribution of the recipe video. For example, the distribution unit 338 distributes the recipe video of the sales promotion recipe so that it can be displayed on the store terminal 20 based on the distribution condition of the recipe video reserved for distribution to the recipe video registration unit 337. The video distribution method may be streaming distribution, or may be download distribution in which video data is downloaded and played back.

  The history management unit 339 manages history data. For example, the history management unit 339 manages video playback history information including the playback status of recipe videos as playback history data. Specifically, the history management unit 339 reproduces the moving image reproduction history information including the reproduction status (reproduction start date / time, reproduction end date / time, etc.) in the store terminal 20 of the recipe video of the sales promotion recipe distributed by the distribution unit 338. The data is acquired from the store terminal 20 in association with the recipe video ID of the recipe video, and stored in the history data in the history data storage unit 328. At this time, the history management unit 339 reproduces the recipe video of the sales promotion recipe, MD plan data such as the sales plan of the store corresponding to the sales promotion recipe, data indicating the sales promotion product based on the sales plan, store sales The management data is stored in association with data indicating the result.

[Configuration of store terminal 20]
Next, the configuration of the store terminal 20 will be described.
FIG. 15 is a block diagram illustrating an example of the configuration of the store terminal 20 according to the present embodiment. The store terminal 20 includes a store terminal side communication unit 21, an operation input unit 22, an audio playback unit 25, a display unit 26, a store terminal side storage unit 27, and a store terminal side control unit 28.

  The shop terminal side communication part 21 is a structure corresponding to the communication part 101 of FIG. 5, and communicates with the recipe management apparatus 30, the distribution headquarters management apparatus 40, etc. which are connected to the network NW. The operation input unit 22 has a configuration corresponding to the input unit 102 (touch panel) in FIG. 5, and includes input of a character string, operation of receiving and transmitting mail, operation of acquiring a recipe list, operation of selecting a sales promotion recipe, Various operations such as a reproduction operation and a display switching operation are accepted. The audio reproduction unit 25 has a configuration corresponding to the output unit 103 in FIG. 5, and outputs a moving image sound, a warning sound, and the like via a speaker and a woofer.

  The display unit 26 has a configuration corresponding to the output unit 103 in FIG. 5. For example, the input content received by the operation input unit 12, the voice input unit 13, and the imaging unit 14, a recipe list for selecting a sales promotion recipe, and a recipe Various information such as a recipe video distributed from the management device 30 is displayed. The store terminal side storage unit 27 has a configuration corresponding to the storage unit 104 of FIG. 5 and stores various data, programs, and the like necessary for realizing the functions of the store terminal 20.

  The store terminal side control unit 28 controls the operation of each component of the store terminal 20. The store terminal side control unit 28 is realized, for example, when the CPU 105 (see FIG. 12) of the store terminal 20 executes a program stored in advance in the store terminal side storage unit 27. Moreover, the store terminal side control part 28 may be implement | achieved as integrated circuits, such as ASIC (Application Specific Integrated Circuit). For example, the store terminal side control unit 28 includes a mail processing unit 281, an MD data input unit 282, a sales promotion recipe selection unit 283, a reproduction control unit 284, a management data notification unit 285, and an output processing unit 286. ing.

  The mail processing unit 281 performs processing related to creation and editing of mail (electronic mail) and transmission / reception of mail. For example, the mail processing unit 281 acquires mail transmitted from the recipe management device 30, the distribution headquarters management device 40, and the like via a mail server (not shown). In addition, the mail processing unit 281 transmits a newly created mail or a reply mail to the recipe management device 30, the distribution headquarters management device 40, etc. via a mail server (not shown). For example, the mail processing unit 281 receives a mail attached with the MD plan data transmitted from the distribution headquarters management device 40. Further, the mail processing unit 281 receives a mail attached with the sales result data transmitted from the distribution headquarters management device 40.

  The MD data input unit 282 receives input of data indicating MD target products (promotional products, etc.) for each distribution or each sales floor, data indicating sales results, and the like based on operations of a store manager or a store clerk.

  The sales promotion recipe selection unit 283 transmits a recipe list request and acquires a recipe list from the recipe management device 30 based on an operation for acquiring a recipe list for the operation input unit 22. For example, the recipe list request includes information indicating a sales promotion product (main ingredient) based on the sales plan and related products (related ingredients), etc., and the sales promotion recipe selection unit 283 displays the sales promotion product (main ingredient), A list of a plurality of recipes using the related products (related foods) is acquired. Further, the sales promotion recipe selection unit 283 transmits information (selection result) indicating the sales promotion recipe selected from a plurality of recipes included in the acquired recipe list to the recipe management device 30. The selection of the sales promotion recipe is performed by an operation of selecting the sales promotion recipe on the sales promotion recipe selection screen on which the recipe list is displayed. The sales promotion recipe selection screen will be described later with reference to FIG.

  The reproduction control unit 284 controls the reproduction of the recipe video of the sales promotion recipe distributed from the recipe management device 30. For example, the reproduction control unit 284 reproduces the recipe video based on an operation of reproducing the recipe video for the operation input unit 22. For example, the reproduction control unit 284 repeatedly reproduces the recipe video until a reproduction stop operation is performed. The reproduced moving image of the recipe video is displayed on the display unit 26 under the control of the output processing unit 286. In addition, the audio of the reproduced recipe video is output from the audio reproducing unit 25 under the control of the output processing unit 286. Further, the reproduction control unit 284 stores the reproduction status (reproduction start date / time, reproduction end date / time, etc.) of the reproduced recipe video in the store terminal side storage unit 27 in association with the recipe video ID of the recipe video. Note that the playback status may include the number of playback times of the recipe video, the playback time, the playback period, and the like.

  The management data notification unit 285 transmits MD plan data such as a store sales plan, data indicating a sales promotion product based on the sales plan, data indicating a sales result of the store, and the like to the recipe management device 30. Further, the management data notification unit 285 associates information indicating the reproduction status of the recipe video stored in the store terminal-side storage unit 27 under the control of the reproduction control unit 284 with the recipe video ID of the recipe video, and manages recipes. Transmit to device 30.

  The output processing unit 286 controls screen display on the display unit 26 and audio output (reproduction) from the audio reproduction unit 25. For example, the output processing unit 286 causes the display unit 16 to display an ND plan or sales result input, a promotion recipe selection screen, a recipe video and an advertising video playback screen, and an audio playback unit to play audio in the recipe video and the advertising video. 15 and so on.

(Specific example of MD plan)
Next, a specific example of the MD plan delivered from each distribution headquarters to the store terminal 20 will be described.
FIG. 16 is a diagram illustrating an example of an MD plan according to the present embodiment. The illustrated MD plan shows a specific example of a sales plan related to agricultural products. For example, information related to a sales plan for each day, week, or month is described in a tabular sheet with time, year, month, and day of week as a time series. Information related to sales plans includes, for example, budgets, social events, schedules of events (planning) of stores or sales floors, schedules of advertisements (insert flyers, Web (web) advertisements, TV commercials (CM), etc.), sales promotions Information on products (recommended products (weekly recommendations), priority category products (monthly priority categories), special sales items (extraordinary prices)), and the like are included. For example, in the sales support system 1 according to the present embodiment, a sales promotion recipe is selected based on the sales promotion product described in the sales plan. For example, a recommended product (weekly recommendation), a priority category product (monthly priority category), a special sale product (extraordinary price), a product to be planned, or a product that is listed in an advertisement such as a flyer corresponds to the sales promotion product.

(Select promotion recipe)
Next, the selection of the sales promotion recipe will be specifically described. As described above, the sales promotion recipe is selected from a recipe list including a plurality of recipe options (sales promotion recipe candidates) by a store clerk or the like. For example, one of a plurality of recipes is selected from a plurality of recipes, and it is confirmed whether the selection is certain (for example, “Yes to this recipe”). Is pressed).
For example, a store clerk or the like may be able to select a sales promotion recipe from one or a plurality of recipe options for each food sales type (sales floor or department) at the store terminal 20. For example, when there are a plurality of recipes that are candidates for selection, the store terminal 20 may display the recipes grouped for each group. A group is an organization or a sales floor. An organization is any one or a combination of a company (company) group, a company, a store (branch), a department (department), a team, and the like. The sales floor is a display place (a display shelf, a display case, a display stand, a display corner (including direct placement on the floor), a cash register, a warehouse, or a combination thereof) where products are displayed in the store. For example, the store terminal 20 may narrow down the sales promotion recipe corresponding to the department for each department or sales floor and select the sales promotion recipe from one or a plurality of recipes.
The plurality of recipe options displayed in the recipe list may be limited to recipes in which the promotional product and its related products are used. As a result, the store clerk or the like can no longer place a recipe that is not related to the promotional product in the recipe list, and therefore can reduce the labor of selecting the promotional recipe that is the target of the recipe video to be displayed.
Thereby, the store terminal 20 can make it possible for a store clerk or the like to easily select a sales promotion recipe using a sales promotion product based on each sales plan for each group or each store terminal 20. Therefore, when the sales support system 1 is used, at the store, for example, one or a plurality of first store terminals 20 can be arranged at the first sales floor, and the recipe animation of the sales promotion recipe of the first group can be displayed. Further, at the store, one or a plurality of second store terminals 20 can be arranged at the second sales floor, and a recipe video of the sales promotion recipe of the second group can be displayed. Thereby, the customer can refer to the recipe video of the sales promotion recipe for each sales floor at each sales floor.

FIG. 17 is a diagram showing an example of a sales promotion recipe selection screen according to the present embodiment.
In this figure, the store terminal 20 is grouped for each department (agriculture department, livestock department) as an example of a group, and a recipe list that is a candidate for a sales promotion recipe is displayed. Here, some of the recipe options are displayed side by side in the vertical direction in the center of the screen, and the recipe options that are not displayed by sliding up and down the display part of the recipe list Is scrolled. When a store clerk or the like selects any one sales promotion recipe from the recipe list, the store terminal 20 reproduces a recipe video of the selected sales promotion recipe. If the recipe video of the selected sales promotion recipe is not yet produced, the store terminal 20 acquires and displays a still image and text information related to the sales promotion recipe and transmits the selection result to the recipe management device 30. . As a result, a recipe video is produced and distributed from the recipe management device 30. When the recipe video of the selected sales promotion recipe is produced and distribution is started, the store terminal 20 can reproduce the recipe video by selecting from the recipe list.

  In addition, when accepting a plurality of sales promotion recipes from a store clerk, the store terminal 20 may accept reproduction setting information (a reproduction order of a plurality of moving images, a continuous reproduction number of each sales recipe video). Based on the received information, for example, the store terminal 20 plays the recipe video A continuously for the first two times, plays the recipe video B for the second consecutive three times, and then plays the advertisement video for 1 Control may be performed such as replaying times.

Further, the store terminal 20 displays a button representing a group (for example, a department) by the store terminal 20, and when the store clerk presses the button, the store terminal 20 acquires group information represented by the button. The store terminal 20 preferentially displays the sales promotion recipe associated with the acquired group information.
The group information is, for example, either organization information or sales floor information or a combination thereof. The organization information is any one of a company (company) group, a company, a store (branch), a department (department), a team, or a combination thereof. The sales floor information is information indicating a corner, a display location (display shelf, display case, display stand, display corner (including direct placement on the floor), cash register, warehouse, or a combination thereof). Further, the priority may be to display only the sales promotion recipe associated with the group information, or display the sales promotion recipe associated with the group information in the order ahead of other sales promotion recipes. It may be.
Further, the store terminal 20 may have a search function for merchandise (foodstuffs). For example, when a product (foodstuff) is input, the store terminal 20 may display the input product as a foodstuff or a promotion recipe for the input foodstuff. Thereby, the salesclerk can designate a sales promotion recipe from one or a plurality of candidates for each sales promotion product even when, for example, a plurality of sales promotion products exist in the group.
The store terminal 20 from which the store clerk selects the sales promotion recipe and the store terminal 20 that plays the recipe video of the selected sales promotion recipe may be the same terminal device or different terminal devices. In the case of the same terminal device, in the store terminal 20 that selects the sales promotion recipe, it is possible to save the trouble of selecting the store terminal 20 that reproduces the recipe video.

In addition, the store terminal 20 has a store or a sales clerk of a certain store or a store, or another store or store of the same store, or a store of the same department or store of another store of the same company or the same company group. You may show which recipe is selected. Thereby, the store clerk can designate a recipe with reference to which recipe is designated by another department or another store.
Further, the store terminal 20 sends a recipe that uses the sales promotion product designated by the first group as a related product to the second group (for example, the department or the sales floor) of the same store as the first group (for example, the department or the sales floor). May be provided. Thereby, the sales support system 1 can further promote sales by using the sales promotion product of the first group as the related product of the second group.
In this case, for example, the recipe management device 30 may propose a sales promotion recipe that uses the second group of sales promotion products as the main ingredient and the first group of sales promotion products as related products, either explicitly or preferentially. For example, if the sales promotion product is “octopus” at the fresh fish corner and “lettuce” at the fruit and vegetable corner, the recipe management device 30 proposes “seafood salad” (the main ingredient is “lettuce”) at the fruit and vegetable corner. May be.

The group information may be associated with the store clerk's user ID. For example, the recipe management device 30 may store store clerk information as user data. For example, group information may be stored as user data in association with a user ID. In this case, when the store clerk logs in, the recipe management device 30 or the store terminal 20 extracts the group information corresponding to the user ID input from the store clerk by the user data, and is associated with the group information. Recipes may be given priority. The user ID may be an ID indicating the user terminal 10 or a user ID stored in the user terminal 10.
Thereby, the salesclerk can designate a sales promotion recipe from one or a plurality of candidates according to the group information. Further, even when there are a plurality of recipes whose main ingredients are sales promotion products, the store clerk can specify a sales promotion recipe from the sales promotion recipes according to the group information.
Note that the user ID may be paid out not only for each clerk but also for each group information or each terminal. An area is an area to which the store belongs (region, prefecture, municipality, etc.).

Moreover, when making a salesclerk select a sales promotion recipe, the recipe management apparatus 30 may match previously the group information which shows a recipe and a group. When group information is input from the store terminal 20 or the like, the recipe management device 30 may provide a recipe (including a list of recipes) associated with the group information.
Moreover, the recipe management apparatus 30 may associate and store plan information indicating a sales plan for each group information in advance, and provide a recipe based on the plan information. The plan information includes information such as products, product goals (sales volume, etc.), presence / absence of sales promotion, sales promotion ID, sales promotion period, advertisement (paper flyer, electronic flyer, banner, e-mail, etc.).
Specifically, when the group information is input, the recipe management device 30 selects the plan information for the group indicated by the group information. The recipe management device 30 extracts ingredients (including products) sold by the group from the selected plan information. The recipe management device 30 uses the extracted ingredients as a sales promotion product, and extracts a sales promotion recipe.
Thereby, the salesclerk can select the sales promotion recipe according to the sales plan, and can promote the sales of the sales promotion product in the sales plan. For example, even when a sales clerk who makes a sales plan is different from a sales clerk who operates the store terminal 20 (a sales clerk), the sales support system 1 can designate a sales promotion recipe according to the sales plan.

In addition, the recipe management apparatus 30 may extract the recipe which uses a sales promotion product as a related product as a sales promotion recipe. Thereby, the store clerk can sell the sales promotion product as a related product.
Moreover, the recipe management apparatus 30 may provide the sales promotion recipe which uses a sales promotion product as a main ingredient preferentially rather than the sales promotion recipe which uses a sales promotion product as a related product. In this case, for example, in the list of sales promotion recipes, the store terminal 20 sequentially displays a sales promotion recipe that uses the sales promotion product as a main ingredient and a sales promotion recipe that uses the sales promotion product as a related product.
Note that the recipe management device 30 may limit the candidate recipes that can be specified by the sales clerk. For example, the recipe management device 30 may provide a list of recipes so that only recipes designated by a management department (another department) of a head office or a store can be designated. Alternatively, recipes and groups may be associated in advance so that only recipe candidates associated with the group to which the store clerk belongs can be selected.

(About recipe video)
Next, the recipe animation of the sales promotion recipe will be described.
The recipe video is produced including moving images such as ingredients used in the sales promotion recipe, cooking scenery (cooking procedure) based on the sales promotion recipe, and dishes completed by the sales promotion recipe. That is, the recipe video is a series of moving images in which a part of or all of food images, cooking scenery, and images of a completed dish are connected for one promotional recipe. Here, a series means a series of playback times. The store terminal 20 repeatedly reproduces the recipe video, but the reproduction of a series of moving images for one sales promotion recipe is counted as one reproduction.

  Here, when a recipe video of one sales promotion recipe continues for one minute or longer, the customer may stop watching the recipe video halfway and go to the next sales floor. For example, the timing at which the customer refers to the store terminal 20 is arbitrary, and may be referred from the middle of the recipe video. When the customer refers to the recipe video from the middle, it feels like to refer to it from the beginning, and waits for the next recipe video to start while referring to the recipe video. Here, when the recipe video referred from the middle does not end easily, the customer may leave the sales floor without waiting. On the other hand, when the recipe video referred from the middle ends immediately, the customer often refers to the recipe video from the beginning and wants to cook the promotional recipe. More specifically, the upper limit of the time required for one playback is about 1 minute, and the customer pays more attention for about 30 seconds (20 seconds to 40 seconds) or about 15 seconds (10 seconds to 20 seconds). ).

  As described above, the length (scale) of the recipe video is preferably a short time such as about 30 seconds or about 15 seconds, but it is necessary to produce a short time while adding the necessary contents to the sales promotion recipe. . Below, as an example, a rule for creating a recipe video having a length of 15 seconds will be described.

First, when introducing a sales promotion recipe to a customer, a plurality of cooking procedures included in the sales promotion recipe are ranked. Specifically, it is divided into three ranks: an indispensable procedure (A rank), a procedure that cannot be deleted but not important (B rank), and a procedure that can be deleted (C rank) in the composition of the recipe video. .
(A rank) An indispensable procedure is, for example, a procedure of frying ingredients or combining ingredients. The scene related to the A rank procedure is an indispensable scene for the recipe video. For example, the length (scale) of 3 seconds or more, the number of cuts is 2 to 4, a true overhead view, a true overhead view, and an oblique view. A moving image is produced with a composition such as a bird's-eye view.
(B rank) The procedure that cannot be deleted but is not important is, for example, a procedure for adjusting seasonings. The scene related to the procedure of rank B is less important than rank A, and thus, for example, a moving image is produced with only a composition with a length (scale) within 2 seconds, a cut number of 1, and a true overhead view.
(C rank) The procedure which can be deleted is, for example, a procedure for preparing and cutting food. Since the scene related to the C-rank procedure has little influence even if it is not included in the recipe video, it is basically not included in the moving image.

For A rank and B rank, imaging and editing are performed according to the following rules.
Fast forward at a speed of 3 to 10 times the speed of the captured moving image (actual cooking speed) (level at which the work can be visually confirmed).
-Make sure that the size and shape of the cut ingredients can be checked in any scene.
・ Assuming that playback is repeated with a length (scale) of 15 seconds, the final cut is made only at the end.
-The finished cut does not perform double speed editing, but produces a delicious taste by changing the cooking process and rhythm.
・ The finished cut uses a scene to put on the table and a scene to lift the dishes with chopsticks to produce deliciousness.
-For the A rank, edit the composition that is difficult to understand in the true bird's-eye view composition with the oblique bird's-eye view composition, and those that are difficult to understand in the pulling composition with the nearer composition.

  The recipe animation of the sales promotion recipe produced according to such a rule is distributed by the recipe management device 30, and the store terminal 20 repeatedly reproduces and displays the distributed recipe animation. That is, the store terminal 20 is installed at each sales floor of each store, and repeatedly reproduces a moving image having a reproduction time of, for example, 15 seconds, which is a recipe video related to a sales promotion recipe designated by the store clerk. Thereby, the store terminal 20 can display a recipe video that can keep the customer at the sales floor while drawing the customer's attention at each sales floor, and the customer can refer to the sales promotion recipe at each sales floor of the store and cook. Can be considered. In addition, the store clerk can promote sales of foods and the like. In addition, the predetermined rule at the time of producing the recipe animation mentioned above is an example, Comprising: It is not restricted to this.

  The recipe video may be edited by including at least a part of the original captured moving image (hereinafter also referred to as “captured moving image”) including a fast-forwarded or slow-forwarded moving image. At least a part of the captured moving image may remain at the original speed.

Further, the recipe video may be edited by including a moving image obtained by reproducing the original captured video at a plurality of reproduction speeds. For example, a part of the captured video may be fast-forwarded at a first playback speed and another part may be fast-forwarded at a second playback speed (a speed different from the first playback speed). In this case, the speed of the edited moving image with respect to the speed of the original captured moving image may change in a specific scene.
For example, the playback speed of the edited video with respect to the speed of the captured video may change in a moving image scene such as food used in the sales promotion recipe, cooking scenery based on the sales promotion recipe, and cooking completed by the sales promotion recipe. Moreover, the reproduction speed of the moving image after editing with respect to the speed of the captured moving image may be different between at least two cooking steps. Also, certain scenes, such as food frying scenes, food baking scenes, food cooking scenes, cooking finishing scenes, and post-sales scenes, are slow playback compared to other scenes and average playback speed. It may be speed. In addition, a part or all of the scene in which the promotional product is displayed may have a slow playback speed compared to other scenes and the average playback speed.
When the playback speed changes, particularly when the playback speed changes from a fast playback speed to a slow playback speed, the customer pays attention to a scene with a slow playback speed. By slowing down the playback speed of the appetizing scenes (for example, fried scenes and baking scenes), the customer's appetite can be promoted and cooking will be encouraged. Further, the sales promotion product can be appealed to the customer by slowing down the playback speed of the scene where the sales promotion product is displayed.
In this way, the recipe video is played back slowly in a specific scene while displaying a series of cooking scenes in a short time. Thereby, the shop terminal 20 can make a customer pay attention to a specific scene, and can motivate cooking, or can appeal a sales promotion product.

  In addition, the recipe video may include a moving image in which the imaging angle changes in a specific scene (for example, the above-exemplified scene). In addition, the recipe video may include a moving image in which a reproduction speed and an imaging angle are changed in a specific scene (for example, the scene exemplified above). As a result, the store terminal 20 displays a series of cooking scenes in a short time, and changes the angle of the specific scene, thereby attracting the customer to the specific scene and motivating cooking, or sales promotion. You can appeal the product.

In addition, the store terminal 20 may insert another moving image during the reproduction of the recipe video of the sales promotion recipe. For example, the store terminal 20 may reproduce the advertisement video of the product after reproducing the recipe video of the sales promotion recipe for a predetermined number of times of reproduction. It is a moving image that advertises a product related to the advertisement video and the sales promotion recipe, for example, a sales promotion product or a related product.
For example, the store terminal 20 reproduces the advertisement video two or more times, preferably two to five times. For example, if a customer refers to a recipe video of a sales promotion recipe from the middle, the customer feels that he wants to refer to it from the beginning. . Here, after the end of the reproduction of the promotional recipe video, the next time the advertising video is played, the customer thinks that the recipe video will no longer be played, or that it will take time before the next playback, and leaves the sales floor. There is a case. If the recipe video is played back at least twice in a row, the customer has the opportunity to refer to the recipe video continuously. Compared with the case where the recipe video and the advertising video are played back alternately, the customer The probability of leaving can be greatly reduced.
On the other hand, when the store terminal 20 reproduces the recipe video over and over again, the customer who has obtained sufficient information leaves the sales floor. In this case, the customer may not be able to show the advertisement video. In the case of a recipe video for a short time (for example, 15 seconds), the customer can sufficiently obtain information by referring to the recipe video a few times. When the recipe video is played back five times in succession and then the advertisement video is played back, the customer refers to the recipe video on average 2.5 times, and then refers to the advertisement video.
As described above, for example, the store terminal 20 continuously reproduces a 15-second recipe video 2 times or more and 5 times or less, and then reproduces an advertisement video. Thereby, the store terminal 20 can show the advertisement video when or before the sufficient information is obtained about the sales promotion recipe while giving the customer an opportunity to continuously refer to the sales promotion recipe recipe video. Further, the store terminal 20 does not repeat the advertising video continuously, and reproduces the recipe video of the sales promotion recipe immediately after the advertising video. Thereby, the store terminal 20 can refer a recipe video immediately to a customer who is interested in the recipe video of the sales promotion recipe, and can prevent the sales video from being left due to repeated advertising video. . In other words, the store terminal 20 can refer to the advertisement video or the recipe video of the sales promotion recipe efficiently or effectively for the customer who is interested in the recipe video of the sales promotion recipe.

(Movie playback history)
The store terminal 20 corresponds to information indicating a sales promotion recipe (for example, recipe ID), information indicating a reproduced recipe video (for example, recipe video ID), reproduction date / time (reproduction start date / time, reproduction end date / time), or group information. In addition, it may be stored as moving image reproduction history information (for example, it may be associated through a user ID). Thereby, the store terminal 20 can record which recipe video was reproduced in which group and when. Each store terminal 20 may transmit the moving image reproduction history information to the recipe management device 30 as reproduction history data.
The recipe management device 30 can acquire the reproduction date and time and group information from one or a plurality of store terminals 20, for example, in the first unit (for each recipe video, advertisement video, and sales promotion recipe). In this case, the recipe management apparatus 30 may generate information related to moving image reproduction (information indicating the number of reproductions and the reproduction time (moving image reproduction time × number of reproductions)) in the second unit (group). Thereby, the recipe management apparatus 30 can show the reproduction | regeneration frequency etc. of the recipe animation of a sales promotion recipe, or an advertisement animation in a predetermined unit.

The store terminal 20 may count the number of people who refer to the display of the own device (also referred to as “number of referrals”). Thereby, store terminal 20 can acquire and memorize the number of referers who referred to a recipe animation.
When counting the number of referrals, the store terminal 20 specifies a person who refers to the screen of his / her device by image analysis such as face recognition or gaze detection from an image captured by the device or a peripheral device. The store terminal 20 counts the identified number of people as the number of referrals. Further, when the store terminal 20 can detect attribute information (“referencer attribute information”) such as a person's age and sex by image analysis, the store terminal 20 may count the number of referers for each referencer attribute information.
Moreover, the shop terminal 20 may acquire and memorize | store the number of referers for every reproduction | regeneration or for every moving image. That is, the store terminal 20 may store the reproduction time and the information indicating the reproduced recipe video and the number of referents in association with each other. Moreover, the shop terminal 20 may store the number of referents of the recipe video and the number of referrals of the advertisement video separately.
Thereby, the store terminal 20 can count the number of referents of moving images for each sales promotion recipe, for each recipe moving image or advertising moving image, for each reproduction (time), or for each combination thereof.

In addition, the shop terminal 20 transmits the number of stored reference persons to the recipe management apparatus 30, for example. Here, the store terminal 20 associates the number of referrals with the group information and the video reproduction history information (generation history data) (for example, it may be associated with the user ID), and as the reference number information, You may transmit to the recipe management apparatus 30. FIG.
Thereby, the recipe management apparatus 30 can acquire reference number information in 1st unit (for every group information, a sales promotion recipe animation, a sales promotion recipe), for example. In this case, the recipe management apparatus 30 may acquire the number of referers for a plurality of group information, and generate information representing the number of referrals in the second unit (group). Specifically, the recipe management device 30 may generate information indicating the number of referers for each store or each department (or sales floor) for a company or a company group, or for a certain store, the department (or sales floor). Information representing the number of referrals may be generated for each time.
Note that the recipe management device 30 may calculate the promotion fee based on the moving image reproduction history information and the reference number information. The sales promotion fee may be calculated for each collaborator (the sales support system 1 or the provider of each device, the sales promotion recipe video or the sales promotion recipe provider, the store, or the sales floor). That is, the recipe management device 30 stores in advance information that associates the video reproduction history information and reference number information with the sales promotion fee, and information that associates the sales promotion fee with the interest rate of each collaborator. When the moving image reproduction history information or the reference number information is input, the recipe management device 30 calculates the sales promotion fee and the sales promotion fee of each collaborator based on the information stored in advance.

Further, the recipe management device 30 may acquire point-of-sale information from POS (point-of-sale information management). The sales point information includes, for example, sales time, price (unit price), sales quantity, special sale information (special sale time, special sale price), and the like.
The recipe management device 30 associates moving image reproduction history information or reference number information with point-of-sale information. For example, the recipe management device 30 may calculate sales performance information for each sales recipe by associating the ingredients of the sales recipe (for example, sales promotion products and related products) with the products. For example, for each sales recipe, the recipe management device 30 plays the sales recipe video (or advertisement video) for each sales recipe for each time range (for example, day, 1 hour, morning / daytime / night), and the moving image. The number of referees (may be for each referrer attribute information) and the sales quantity of the ingredients of the sales recipe may be calculated as sales performance information. Moreover, the recipe management apparatus 30 arrange | positions the case where a recipe video is not displayed on the store terminal 20 when a recipe video is displayed on the store terminal 20 (or when the store terminal 20 is arrange | positioned) (or arrange | positions the store terminal 20). The difference in sales performance information (difference or rate of sales volume) from the case of not doing so may be calculated.
Thereby, the sales support system 1 can output the display of the store terminal 20 and the sales results, and the store clerk can verify the effect of the display of the store terminal 20, and can compare the sales effect between sales recipes. In addition, the recipe management apparatus 30 is information (when it was reproduced last time or the last designated date) when each sales recipe was designated (reproduced) before in the video reproduction history information, the reference number information, or the sales performance information. A designated group or a reclaimed sales floor). Thereby, the sales support system 1 can provide information indicating the sales promotion effect when the sales recipe video is reproduced on a plurality of days, to the sales clerk or the like.

(Video playback stop)
When the display of the recipe video is started, the store terminal 20 may not display a button for stopping reproduction, or may be a display that is difficult to touch. Display that is difficult to touch includes, for example, displaying an image that is small and does not indicate that playback is stopped.
That is, the store terminal 20 prevents the customer from touching the display screen of the store terminal 20, stopping the playback, starting another application, and the like so that the recipe video is not played back.
The store terminal 20 stops the reproduction of the recipe video by, for example, operating from a physical power button or another device, or disconnecting the charging terminal cable. When the reproduction of the recipe video is stopped, the store terminal 20 may be able to select the sales promotion recipe again, such as displaying the main menu or the initial screen (home screen) of the store terminal 20.

[Configuration of User Management Device 50]
Next, the configuration of the user management device 50 will be described.
FIG. 18 is a block diagram illustrating an example of the configuration of the user management apparatus 50 according to the present embodiment.
The user management device 50 includes a user management side communication unit 51, a user management side storage unit 52, and a user management side control unit 53.

The user management side communication unit 51 has a configuration corresponding to the communication unit 101 of FIG. connect.
The user management side storage unit 52 has a configuration corresponding to the storage unit 104 in FIG. 5, and stores various data, programs, and the like necessary for realizing the functions of the user management device 50. The user management side storage unit 52 includes a user data storage unit 521. The user data storage unit 521 stores user data.

  The user management side control unit 53 controls each component of the user management device 50. The user management side control unit 53 is realized, for example, when the CPU of the user management device 50 executes a program stored in the user management side storage unit 52 in advance. Further, the user management side control unit 53 may be realized as an integrated circuit such as an ASIC. The user management side control unit 53 includes a user management unit 531.

  The user management unit 531 manages user data describing information about a user who operates the user terminal 10 or the store terminal 20. The user management unit 531 generates user data and stores the user data in the user data storage unit 521, reads the user data from the user data storage unit 521, and provides the user data to the user terminal 10 or the recipe management device 30. In addition, when the user management device 50 acquires a user authentication request from the user terminal 10, the user management device 50 collates the user ID and password of the user data stored in the user data storage unit 521 with the user ID and password included in the authentication request. And authenticate the user. The user management unit 531 provides user data to the user terminal 10 of the authenticated user.

FIG. 19 is a diagram illustrating an example of a data configuration of user data of a user who operates the user terminal 10.
The user data shown in the figure includes user name, name information, password information, nickname information, date of birth information, gender information, contact information, link information, favorite menu information, favorite recipe information, post recipe, and member setting information. , Etc. are associated data.

The name information is information indicating the name of the user.
The password information is information indicating a password set for the user account. The password is an example of authentication information. As the authentication information, arbitrary information such as a fingerprint and a voiceprint may be used in addition to the password.
The nickname information is information indicating a user's nickname (a name when being disclosed to others).
The date of birth information is information indicating the date of birth of the user.
Gender information is information indicating the gender of the user.
The contact information is information indicating a user's contact information such as an email address, a telephone number, and an address. For example, by referring to the address, it is possible to perform processing according to the regionality of the user's whereabouts.
The link information is information indicating a link destination to an account such as a user's SNS (Social Networking Service).

Favorite menu information is information indicating a menu registered by the user as a favorite.
Favorite recipe information is information indicating a recipe registered by the user as a favorite.
The posted recipe is information indicating a recipe posted by the user. For example, the recipe ID of the recipe posted by the user is stored in the posted recipe. When the user registers a plurality of recipes, a plurality of recipe IDs are stored.
The member setting information is information indicating the user's member setting. The member setting includes a plurality of types such as “normal member” and “special member”. Regular members cannot use some information retrieval services. On the other hand, special members can use all of the information retrieval services. As conditions for becoming a special member, for example, arbitrary conditions such as payment of a predetermined amount, use of an information search service for a predetermined period, use of a predetermined number of information search services, and the like may be employed.

  By referring to such user data, the user terminal 10 and the recipe management device 30 can specify attributes such as the sex and age of the user. Thereby, the search result according to a user's attribute can be shown. Moreover, the user terminal 10 and the recipe management apparatus 30 can acquire a user's evaluation with respect to a menu or a recipe based on favorite menu information or favorite recipe information. Further, the user terminal 10 and the recipe management device 30 can provide an information search service according to the user's member setting based on the member setting information.

FIG. 20 is a diagram illustrating an example of a data configuration of user data of a user (a store manager or a store clerk) who operates the store terminal 20. The user data shown in FIG. 19 includes group information (in this figure, company group, company, region, store, department, sales floor) and sales promotion recipe designation authority in addition to or in place of the user data in FIG. Associate. For example, each of a company group, a company, a region, a store, a department, and a sales floor is uniquely identified. The company group ID, company ID, area ID, store ID, department ID, and sales floor ID are stored. The sales promotion recipe designation authority indicates whether or not there is an authority to designate a sales promotion recipe (that is, an authority to select a sales promotion recipe for producing a recipe video), and is used to limit who can designate the sales promotion recipe. If there is an authority to specify a sales promotion recipe, the store manager or the store clerk (or the store terminal 20) can select the sales promotion recipe on the sales promotion recipe selection screen.
For example, when a store manager or a store clerk logs in to the store terminal 20, the store terminal 20 or the recipe management device 30 can specify group information from the user ID. The store terminal 20 or the recipe management device 30 can control to display the selection screen for the sales promotion recipe based on the specified group information.

[Operation of Sales Support System 1]
Next, details of the operation of the sales support system 1 will be described. FIGS. 21 to 26 show details of each process of steps S100 to S600 in FIG. 1 and will be described with reference to FIGS.
First, the operation of the MD plan acquisition process (step S100 in FIG. 1) will be described.
FIG. 21 is a sequence chart illustrating an example of an MD plan acquisition process.

(Step S101) The distribution headquarters management device 40 generates MD plan data including a sales plan of each store. Thereafter, the process proceeds to step S103.
(Step S103) The distribution headquarters management device 40 transmits a mail attached with the generated MD plan data of each store to the store terminal 20 of each store at a predetermined timing. The predetermined timing is, for example, a preset date for notifying each store of update information of the MD plan for the next month or later. In addition, the transmission destination of MD plan data is not restricted to the shop terminal 20, Other computer apparatuses of each shop may be sufficient.
(Step S105) When the store terminal 20 receives the mail transmitted from the distribution headquarters management device 40, the store terminal 20 acquires the attached MD plan data.
(Step S107) Upon acquiring the MD plan data, the store terminal 20 activates the terminal-side application of the MD management tool TL10 on the store terminal 20 based on the operation of the manager or store clerk of each store, and each distribution or each sales floor Data input indicating the MD target product based on the MD plan is accepted every time.
(Step S109) Upon receiving the data indicating the MD target product, the store terminal 20 transmits the data indicating the input MD target product to the recipe management device 30 in association with each store ID, each sales floor ID, and the like.

Next, the operation of the sales promotion recipe selection process (step S200 in FIG. 1) will be described.
FIG. 22 is a sequence chart illustrating an example of a sales promotion recipe selection process.
(Step S201) The manager or the store clerk of each store activates the terminal side application of the MD management tool TL10 at the store terminal 20 and performs an operation of acquiring a recipe list. Based on this operation, the store terminal 20 transmits a recipe list request to the recipe management device 30.
(Step S203) When the recipe management device 30 acquires a recipe list request from the store terminal 20, the recipe management device 30 generates a recipe list based on the acquired recipe list request. For example, the recipe list request from the store terminal 20 includes information indicating a sales promotion product (foodstuff). The recipe management device 30 refers to the recipe data, extracts a recipe that uses the promotional product (foodstuff), and generates a recipe list. Thereafter, the process proceeds to step S205.
(Step S205) The recipe management device 30 transmits the generated recipe list to the store terminal 20.
(Step S207) When the store terminal 20 acquires the recipe list from the recipe management device 30, the store terminal 20 sorts the display order of the recipe list according to the operation of the store clerk or the like. Thereafter, the process proceeds to step S209.
(Step S209) The store terminal 20 displays the sorted recipe list on the display unit 26 (see the selection screen for the sales promotion recipe in FIG. 17).
(Step S211) On the selection screen of the sales promotion recipe on which the recipe list is displayed, when an operation for selecting any recipe is performed by a store clerk or the like, the store terminal 20 selects the selected recipe as a sales promotion recipe. At this time, if the recipe video of the selected sales promotion recipe is already being distributed, the store terminal 20 may reproduce the recipe video of the selected sales promotion recipe. If there is no recipe video of the selected sales promotion recipe (not yet produced), the store terminal 20 proceeds to the process of step S213.
(Step S213) The store terminal 20 transmits information (selection result) indicating the selected sales promotion recipe to the recipe management device 30.
(Step S215) When the recipe management apparatus 30 acquires information (selection result) indicating the sales promotion recipe from the store terminal 20, the recipe management apparatus 30 confirms permission for distribution of the recipe video of the sales promotion recipe. First, the recipe management device 30 confirms the recipe rank of the sales promotion recipe. For example, if the recipe rank is equal to or higher than the preset rank, the recipe management device 30 proceeds to step S217, and if the recipe rank is less than the preset rank, the store terminal 20 instructs the store terminal 20 to redo the selection of the sales promotion recipe. Notify
(Step S217) When there is no problem in the recipe rank of the sales promotion recipe, the recipe management device 30 confirms the permission for distributing the recipe video of the sales promotion recipe to the poster (creator) of the sales promotion recipe. Generate a license confirmation email. Then, the process proceeds to step S219.
(Step S219) The recipe management device 30 transmits the generated permission confirmation mail to the user terminal 10 of the poster (creator) of the sales promotion recipe.
(Step S221) Upon receiving the recipe management device 30 permission confirmation mail, the user terminal 10 causes the display unit 16 to display the permission confirmation mail. Thereafter, the process proceeds to step S223.
(Step S223) Based on the operation of the poster (creator) of the sales promotion recipe, the user terminal 10 generates a permission reply mail for the permission confirmation mail. Then, the process proceeds to step S225.
(Step S225) The user terminal 10 transmits the generated permission answer mail to the recipe management device 30.
(Step S227) The recipe management device 30 receives the permission reply mail transmitted from the user terminal 10. If the permission reply mail indicates that the permission is approved, a recipe video of the sales promotion recipe is produced. On the other hand, if the permission reply e-mail is not approved, a recipe video of the sales promotion recipe is not produced, and a notification that the recipe video cannot be delivered to the store terminal 20 where the sales promotion recipe is selected is notified. Is done. Note that the permission confirmation mail may simply notify the user that the recipe is used (that the recipe video is distributed). In this case, the recipe management device 30 is permitted even if a reply is not made in response to the notification within a predetermined period (for example, within 3 days, within 7 days) (that is, when a reply not to permit is received). A recipe video of this promotional recipe is produced.

  Next, the operation of the recipe video production process (step S300 in FIG. 1) will be described. Here, the production of the recipe video will be described as an example in which the recipe video is produced in the recipe management device 30, but the production of the recipe video may be performed by a device other than the recipe management device 30.

Next, the operation of the recipe video production process (step S300 in FIG. 1) will be described.
FIG. 23 is a flowchart illustrating an example of a recipe video production process.
When the distribution of the recipe video is permitted, a recipe video of the selected sales promotion recipe is produced. For example, the recipe video is produced by a production operator such as an operator of the sales support system 1 or a production company. Specifically, imaging and editing of a moving image are performed according to a predetermined rule when producing the above-described recipe moving image.
Note that the recipe video to be distributed may be a video posted by the user. If the posted video is not within the prescribed rule, a video that has been corrected to the default rule may be generated. For example, if the length of the posted video is longer than 15 seconds, the recipe management device 30 may change the playback speed of part or all of the posted video to a video having a length of 15 seconds (distributed video). ) May be automatically generated.
(Step S301) When an operation for registering a produced recipe video (recipe video registration request) is performed, the recipe management device 30 registers the produced recipe video in the MD management tool TL10. For example, the recipe management device 30 issues a recipe video ID in response to a recipe video registration request, and stores recipe video data and recipe video attribute data.
(Step S303) The recipe management device 30 checks whether there is a problem in the contents of the registered recipe video. For example, the recipe management device 30 distributes the recipe video until the confirmation result of the registered recipe video is obtained from both the poster of the sales promotion recipe and the operator of the sales support system 1. not allowed.

Next, the operation of the recipe video distribution process (step S400 in FIG. 1) will be described.
FIG. 24 is a flowchart illustrating an example of a recipe video distribution process.
(Step S401) The recipe management device 30 registers the sales promotion recipe recipe video registered in the MD management tool TL10 in the distribution management tool TL20 and makes a distribution reservation. This distribution reservation is set such that, for example, before the start date of a specific period based on the sales plan (for example, the sales promotion period of the sales promotion product) becomes the distribution start date according to an instruction from the operator of the sales support system 1.
(Step S403) When the distribution start date is reached, the recipe management device 30 distributes the recipe video of the sales promotion recipe so that it can be displayed on the store terminal 20. And the recipe management apparatus 30 progresses to the process of step S405.
(Step S405) The recipe management device 30 confirms (checks) the distribution status of the recipe video of the sales promotion recipe on the distribution start date.

When the distribution start date of the recipe video is reached, the store terminal 20 repeatedly plays the distributed recipe video based on the operation of the store clerk or the like.
FIG. 25 is a flowchart illustrating an example of a recipe video reproduction process in the store terminal 20.
(Step S411) The store terminal 20 is turned on, and the terminal-side application of the MD management tool TL10 is activated. Then, it progresses to step S102.
(Step S413) The store terminal 20 displays a sales promotion recipe selection screen (see FIG. 17). When a salesclerk or the like selects a sales promotion recipe from the recipe list, the store terminal 20 stores information indicating the sales promotion recipe. Thereafter, the process proceeds to step S415.
(Step S415) The store terminal 20 acquires information related to the sales recipe selected in Step S413. For example, the store terminal 20 acquires a recipe video and an advertising video of a sales recipe. Thereafter, the process proceeds to step S417.
(Step S417) The store terminal 20 reproduces the recipe video of the sales recipe acquired in Step S415. Thereafter, the process proceeds to step S419.
(Step S419) The store terminal 20 counts the number of times the recipe video of the sales promotion recipe is reproduced. For example, the store terminal 20 sets the number of reproductions to 0 when the recipe video of the sales promotion recipe is first reproduced in step S147, and when the reproduction of the series of moving images of the recipe video (for example, 15 seconds) is completed, Add 1 to the number of plays. Further, the store terminal 20 stores the reproduction start time and the reproduction end time as data indicating the reproduction status. In addition, the store terminal 20 may add 1 to the number of reproductions including the specific period (sales period, period for each day, one week, one month, etc.) and store the number as the data indicating the reproduction status. Further, the store terminal 20 transmits data indicating the reproduction status to the recipe management device 30. Thereafter, the process proceeds to step S421.
(Step S421) It is determined whether or not the number of continuous reproductions has reached a set number (for example, 2 to 5 times) or more. If it is determined that the number of continuous reproductions is equal to or greater than the set number (YES), the process proceeds to step S423. In this case, the advertisement moving image is reproduced. However, if there is a recipe video of another sales promotion recipe in the next order, the process returns to step S417, and the processing of steps S417 to S421 is performed on the recipe video of another sales promotion recipe. On the other hand, when it is determined that the number of continuous reproduction is not equal to or greater than the set number (NO), the process returns to step S417, and the recipe video of the sales promotion recipe is reproduced again.
(Step S423) The store terminal 20 reproduces the advertisement moving image acquired in Step S415. Thereafter, the process returns to step S417.
(Step S425) The store terminal 20 determines whether or not the power is turned off in parallel with the processing of steps S411 to S423. When the power is turned off (YES), the store terminal 20 ends the operation of the reproduction process. On the other hand, when the power is not turned off (NO), the process returns to step S425, and the shop terminal 20 determines whether the power is turned off (OFF).

Next, the operation of the sales result acquisition / distribution process (steps S500 and S600 in FIG. 1) will be described.
FIG. 26 is a sequence chart illustrating an example of sales result acquisition / distribution processing.
(Step S501) The distribution headquarters management device 40 generates sales result data of each store. Thereafter, the process proceeds to step S503.
(Step S503) The distribution headquarters management device 40 transmits an email attached with the generated sales result data of each store to the store terminal 20 of each store at a predetermined timing. The predetermined timing is, for example, a preset date for notifying each store of the total information of the sales results of the previous month or the previous week. The transmission destination of the sales result data is not limited to the store terminal 20 and may be another computer device of each store.
(Step S505) Upon receiving the mail transmitted from the distribution headquarters management device 40, the store terminal 20 acquires the attached sales result data.
(Step S507) Upon acquiring the sales result data, the store terminal 20 activates the terminal side application of the MD management tool TL10 in the store terminal 20 based on the operation of the manager or the store clerk of each store, and each distribution or each sales floor Every time sales result data is received.
(Step S509) Upon receiving the input of the sales result data, the store terminal 20 transmits the input sales result data to the recipe management device 30 in association with each store ID, each store ID, etc., and is registered in the MD management tool TL10. To do.
(Step S601) The recipe management device 30 registers and distributes the sales result data registered in the MD management tool TL10 in the distribution management tool TL20. In addition, the recipe management device 30 includes data on MD plans such as sales plans of stores, data indicating sales promotion products based on the sales plans, data indicating sales results of the sales promotion products, and sales promotion recipes using the sales promotion products. The reproduction status of the recipe video is stored as management data in association with each other.

[Summary of this embodiment]
As described above, the sales support system 1 according to the present embodiment includes the store terminal 20 installed in the store and the recipe management device 30 that communicates with the store terminal 20. The recipe management device 30 distributes to the store terminal 20 a recipe video that includes at least a sales promotion product based on the store sales plan. The store terminal 20 repeatedly reproduces the recipe video of the sales promotion recipe distributed from the recipe management device 30 and notifies the recipe management device 30 of information indicating the reproduction status of the recipe video. And the recipe management apparatus 30 acquires the reproduction | regeneration condition in the store of the recipe animation of the distributed sales promotion recipe, and the information (for example, sales result data) which shows the sales result of a shop, and reproduces | regenerates the said recipe animation in the store The situation and information indicating the sales result of the store (for example, sales result data) are managed in association with each other.

  Thereby, the sales support system 1 can display the recipe video of the sales promotion recipe using the sales promotion product of the store at the store. In the store, the recipe animation of the sales promotion recipe is displayed, so that the customer can be kept at the sales floor while drawing the customer's attention. Thereby, the customer can be interested in the recipe using the sales promotion product, can be motivated to adopt the dish introduced in the recipe video for the menu, and can lead to the purchase of the sales promotion product. In addition, the store can promote sales of promotional products to customers, and can also sell related products. In addition, since the sales support system 1 manages the reproduction status of the recipe video of the sales promotion recipe in the store in association with the sales result, the sales support system 1 can check the influence on the sales result by displaying the recipe video. For example, the store clerk can check the sales promotion effect by reproducing the moving image or examine the improvement of the sales promotion content by referring to the reproduction state of the moving image of the sales promotion recipe and the sales result of the sales promotion product. Therefore, the sales support system 1 can provide information with a high sales promotion effect in the store.

  Further, the recipe management device 30 adds information indicating a product based on the store sales plan (for example, sales promotion) in addition to information indicating the reproduction status of the recipe video of the sales promotion recipe and information indicating the store sales result (for example, sales result data). Data) may be managed in association with each other.

  Thereby, the sales support system 1 can make it possible for a store manager or a store clerk to check the sales result by reproducing a recipe video of a sales promotion recipe using the sales promotion product. Thereby, the manager of the store or the store clerk can consider the next sales promotion based on the confirmation result.

  For example, the store terminal 20 notifies the recipe management device 30 in association with information (for example, sales promotion data) indicating a sales promotion product based on the sales plan of the store and information (for example, sales result data) indicating the sales result of the store. To do.

  Thereby, the recipe management apparatus 30 can manage the sales promotion product of each store and the sales result of the sales promotion product. The sales promotion data or the sales result data may be notified from the distribution headquarters management device 40 to the recipe management device 30.

  The store terminal 20 also has information (for example, sales promotion data) indicating sales promotion products based on the sales plan of the store in a specific period (for example, sales promotion period) and information (for example, sales result) indicating the sales result of the store in the specific period. Data) and information indicating the reproduction status of the recipe video of the sales promotion recipe in a specific period are associated and notified to the recipe management device 30.

  Thereby, the recipe management apparatus 30 can manage the sales promotion product, the sales result of the sales promotion product, and the reproduction status of the recipe video of the sales promotion recipe in the sales promotion period of each store.

  In addition, the recipe management device 30 distributes to the store terminal 20 recipe video data indicating a sales promotion recipe selected at the store terminal 20 from a plurality of recipes including at least a sales promotion product based on the store sales plan.

  Thereby, since the sales support system 1 can reproduce | regenerate the recipe video along the sales plan of each store in a store, and can show it to a customer, it can heighten the sales promotion effect.

  In addition, the recipe management device 30 confirms permission for distribution of the recipe video of the sales promotion recipe with the poster (creator) of the sales promotion recipe selected at the store terminal 20.

  Thereby, the sales support system 1 can distribute the recipe video without violating the rights of the contributor (creator) of the sales promotion recipe. In the above-described embodiment, an example has been shown in which the permission for distribution of the recipe video is confirmed at the timing when the sales promotion recipe is selected at the store terminal 20 and the production of the recipe video of the sales promotion recipe becomes necessary. It may be possible to set permission / inhibition of the recipe video of the posted recipe at the timing when the creator (creator) posted the recipe or at an arbitrary timing after posting.

  Moreover, the recipe animation of the sales promotion recipe is created according to a predetermined rule set in advance. Thereby, the sales support system 1 can make it possible to produce a recipe video having a high sales promotion effect, regardless of which recipe video of the sales promotion recipe is produced.

  The embodiment of the present invention has been described in detail with reference to the drawings. However, the specific configuration is not limited to the above-described embodiment, and includes a design and the like within a scope not departing from the gist of the present invention.

  For example, the components included in the above-described recipe management device 30 and user management device 50 can be distributed or aggregated and arranged in any computer device. For example, the recipe management device 30 and the user management device 50 may be arbitrarily selected according to the cloud environment, the network environment, the number of users, the number of hardware prepared for configuring the sales support system 1, specifications, and the like. It can be distributed or aggregated on computer devices. Also, a part of the configuration of the recipe management device 30 may be provided in the store terminal 20. For example, a configuration corresponding to the history management unit 339 and the history data storage unit 328 included in the recipe management device 30 may be provided in each store terminal 20, and reproduction history data and the like are managed for each store terminal 20. Also good. Alternatively, a part of the configuration of the store terminal 20 may be provided in the recipe management device 30. For example, the recipe management apparatus 30 may be provided with a configuration such as a sales promotion recipe selection unit 283, a reproduction control unit 284, and a management data notification unit 285 provided in the store terminal 20. It may be provided from the recipe management apparatus 30 as a Web application that runs on a browser. In this case, for example, the store terminal 20 may simply function as an input device and a display device. Further, the communication between the store terminal 20 and the recipe management device 30 and the communication between the store terminal 20 and the distribution headquarters management device 40 may be performed directly via the network NW, or a computer for each store. It may be performed indirectly through a device (store server device). In this case, input of the sales promotion product based on the sales plan performed at the store terminal 20 described above, selection of the sales promotion recipe, input of the sales result, and the like may be performed by the store server device. For example, the store server device may specify data for each store terminal 20 installed in the store and input data.

  A program for realizing the functions of the above-described user terminal 10, store terminal 20, recipe management device 30, distribution headquarter management device 40, and user management device 50 is recorded on a computer-readable recording medium. The program recorded in the above may be read into the computer system and executed to perform processing as the user terminal 10, the store terminal 20, the recipe management device 30, the distribution headquarters management device 40, and the user management device 50. Here, “loading and executing a program recorded on a recording medium into a computer system” includes installing the program in the computer system. The “computer system” here includes an OS and hardware such as peripheral devices. Further, the “computer system” may include a plurality of computer devices connected via a network including a communication line such as the Internet, WAN, LAN, and dedicated line. The “computer-readable recording medium” refers to a storage device such as a flexible medium, a magneto-optical disk, a portable medium such as a ROM and a CD-ROM, and a hard disk incorporated in a computer system. As described above, the recording medium storing the program may be a non-transitory recording medium such as a CD-ROM. The recording medium also includes a recording medium provided inside or outside that is accessible from the distribution server in order to distribute the program. The code of the program stored in the recording medium of the distribution server may be different from the code of the program that can be executed by the terminal device. That is, the format stored in the distribution server is not limited as long as it can be downloaded from the distribution server and installed in a form that can be executed by the terminal device. Note that the program may be divided into a plurality of parts, downloaded at different timings, and combined in the terminal device, or the distribution server that distributes each of the divided programs may be different. Furthermore, a “computer-readable recording medium” holds a program for a certain period of time, such as a volatile memory (RAM) inside a computer system that becomes a server or client when the program is transmitted via a network. Including things. The program may be for realizing a part of the functions described above. Furthermore, what can implement | achieve the function mentioned above in combination with the program already recorded on the computer system, and what is called a difference file (difference program) may be sufficient.

  In addition, part or all of the functions of the user terminal 10, the store terminal 20, the recipe management device 30, the distribution headquarters management device 40, and the user management device 50 described above are realized as an integrated circuit such as an LSI (Large Scale Integration). Also good. Each function described above may be individually made into a processor, or a part or all of them may be integrated into a processor. Further, the method of circuit integration is not limited to LSI, and may be realized by a dedicated circuit or a general-purpose processor. In addition, when an integrated circuit technology that replaces LSI appears due to the advancement of semiconductor technology, an integrated circuit based on the technology may be used.

[Appendix]
From the above description, a plurality of aspects of the present invention are grasped as follows, for example. For ease of understanding, reference numerals in the accompanying drawings are appended in parentheses for convenience, but the aspects of the present invention are not limited to the illustrated aspects.

(Appendix 1) One aspect of the present invention is a sales support system (1) including a terminal device (20) installed in a store and a management device (30) that communicates with the terminal device, the management device A distribution unit (338) that distributes a moving image indicating a recipe including at least a product based on a sales plan of the store to the terminal device, and a reproduction status of the moving image distributed by the distribution unit in the store, An acquisition unit (333) that acquires information indicating the sales result of the store, a management unit that associates and manages the reproduction status acquired in the store acquired by the acquisition unit and information indicating the sales result of the store ( 339), and the terminal device notifies the management device of a reproduction control unit (284) that repeatedly reproduces the moving image distributed from the management device, and information indicating the reproduction status of the moving image. Notification section (2 And 5), is a sales support system that includes a.

(Supplementary note 2) Another aspect of the present invention is the sales support system (1) according to supplementary note 1, wherein the notification unit (285) includes information indicating a product based on a sales plan of the store, and the store The management device (30) is notified in association with the information indicating the sales result.

(Appendix 3) Another aspect of the present invention is the sales support system (1) according to appendix 1 or appendix 2, wherein the notification unit (285) selects a product based on the sales plan of the store in a specific period. Information indicating the sales result of the store in the specific period, and information indicating the reproduction status of the moving image in the specific period are associated with each other and notified to the management apparatus (30).

(Supplementary Note 4) Another aspect of the present invention is the sales support system (1) according to any one of Supplementary Notes 1 to 3, wherein the management unit (339) In addition to information indicating the sales result of the store, information indicating a product based on the sales plan of the store is associated and managed.

(Additional remark 5) The other aspect of this invention is the sales support system (1) as described in any one of Additional remark 1 to Additional remark 4, Comprising: The said delivery part (338) is goods based on the sales plan of the said store Is distributed to the terminal device (20). The moving image data indicating the recipe selected in the terminal device (20) from among a plurality of recipes including at least.

(Supplementary note 6) Another aspect of the present invention is the sales support system (1) according to any one of supplementary notes 1 to 5, wherein the management device (30) is selected in the terminal device (20). A permission confirmation unit (336) for confirming permission for the distribution of the moving image of the recipe to the creator of the recipe.

(Supplementary note 7) Another aspect of the present invention is the sales support system (1) according to any one of supplementary notes 1 to 6, wherein the moving image is created according to a predetermined rule set in advance. .

(Additional remark 8) The other aspect of this invention is the management apparatus (30) which communicates with the terminal device (20) installed in a shop, Comprising: As for the said management apparatus, the goods based on the sales plan of the said store are at least A distribution unit (338) for distributing a moving image indicating a recipe included in the terminal device, a reproduction status of the moving image distributed by the distribution unit in the store, and information indicating a sales result of the store are acquired. The management apparatus includes an acquisition unit (333), and a management unit (339) that manages the reproduction status acquired in the store acquired by the acquisition unit and information indicating the sales result of the store in association with each other.

(Supplementary Note 9) Another aspect of the present invention is a sales support method in a sales support system (1) including a terminal device (20) installed in a store and a management device (30) that communicates with the terminal device. A distribution step in which the management device distributes a moving image indicating a recipe including at least a product based on a sales plan of the store to the terminal device; and a moving image distributed from the management device by the terminal device. A reproduction step for repetitive reproduction, a notification step for the terminal device to notify the management device of information indicating a reproduction status of the moving image, and a store of the moving image distributed by the management device in the distribution step. An acquisition step of acquiring the reproduction status and information indicating the sales result of the store, the reproduction status at the store acquired by the management device in the acquisition step, A management step of managing in association with the information indicating the sales results of the store, a sales support method with.

DESCRIPTION OF SYMBOLS 1 ... Sales support system, 10 ... User terminal, 11 ... User terminal side communication part, 12 ... Operation input part, 13 ... Audio | voice input part, 14 ... Imaging part, 15 ... Audio | voice reproduction | regeneration part, 16 ... Display part, 17 ... User Terminal side storage unit, 18 ... User terminal side control unit, 181 ... User control unit, 182 ... Menu post unit, 183 ... Recipe post unit, 184 ... Mail processing unit, 185 ... Output processing unit,
DESCRIPTION OF SYMBOLS 20 ... Store terminal, 21 ... Store terminal side communication part, 22 ... Operation input part, 25 ... Sound reproduction part, 26 ... Display part, 27 ... Store terminal side memory | storage part, 28 ... Store terminal side control part, 281 ... Mail processing 282 ... MD data input unit, 283 ... Promotional recipe selection unit, 284 ... Playback control unit, 285 ... Management data notification unit, 286 ... Output processing unit, 30 ... Recipe management device, 31 ... Recipe management side communication unit, 32 ... Recipe management side storage unit, 321 ... Menu data storage unit, 322 ... Menu attribute data storage unit, 323 ... Recipe data storage unit, 324 ... Recipe attribute data storage unit, 325 ... Ingredient data storage unit, 326 ... Cooking data storage unit 327 ... MD data storage unit, 328 ... History data storage unit, 33 ... Recipe management side control unit, 331 ... Menu editing unit, 332 ... Recipe editing unit, 333 ... Promotion management data acquisition 334: Recipe list generation unit, 335: Recipe video request acquisition unit, 336 ... Recipe video permission confirmation unit, 337 ... Recipe video registration unit, 338 ... Distribution unit, 339 ... History management unit, 40 ... Distribution headquarter management device, 50 ... User management device, 51 ... User management side communication unit, 52 ... User management side storage unit, 53 ... User management side control unit, 531 ... User management unit

Claims (9)

A sales support system comprising a terminal device installed in a store and a management device that communicates with the terminal device,
The management device
A distribution unit that distributes a moving image indicating a recipe including at least a product based on a sales plan of the store to the terminal device;
An acquisition unit that acquires a reproduction status of the moving image distributed by the distribution unit in the store and information indicating a sales result of the store;
A management unit for managing the reproduction status in the store acquired by the acquisition unit in association with information indicating the sales result of the store;
With
The terminal device
A reproduction control unit that repeatedly reproduces a moving image distributed from the management device;
A notification unit for notifying the management device of information indicating the reproduction status of the moving image;
A sales support system comprising: The notification unit
Associating information indicating a product based on the sales plan of the store with information indicating a sales result of the store and notifying the management device;
The sales support system according to claim 1. The notification unit
The management apparatus associating information indicating a product based on the sales plan of the store in a specific period, information indicating a sales result of the store in the specific period, and information indicating a reproduction status of the moving image in the specific period To notify,
The sales support system according to claim 1 or 2. The management unit
In addition to the reproduction status of the moving image and the information indicating the sales result of the store, the information indicating the product based on the sales plan of the store is associated and managed,
The sales support system according to any one of claims 1 to 3, further comprising: The delivery unit
Distributing, to the terminal device, moving image data indicating a recipe selected in the terminal device from a plurality of recipes including at least products based on the store sales plan,
The sales support system according to any one of claims 1 to 4. The management device
A permission confirmation unit for confirming permission for the distribution of the moving image of the recipe to the creator of the recipe selected in the terminal device;
The sales support system according to any one of claims 1 to 5, further comprising: The moving image is created according to a predetermined rule set in advance.
The sales support system according to any one of claims 1 to 6. A management device that communicates with a terminal device installed in a store,
The management device
A distribution unit that distributes a moving image indicating a recipe including at least a product based on a sales plan of the store to the terminal device;
An acquisition unit that acquires a reproduction status of the moving image distributed by the distribution unit in the store and information indicating a sales result of the store;
A management unit for managing the reproduction status in the store acquired by the acquisition unit in association with information indicating the sales result of the store;
A management device comprising: A sales support method in a sales support system comprising a terminal device installed in a store and a management device that communicates with the terminal device,
A delivery step in which the management device delivers a moving image indicating a recipe including at least a product based on a sales plan of the store to the terminal device;
A reproduction step in which the terminal device repeatedly reproduces a moving image distributed from the management device;
A notification step in which the terminal device notifies the management device of information indicating the reproduction status of the moving image;
An acquisition step in which the management device acquires a reproduction status of the moving image distributed in the distribution step in the store and information indicating a sales result of the store;
A management step in which the management device associates and manages the reproduction status in the store acquired by the acquisition step and information indicating the sales result of the store;
A sales support method.