JP2018156478A - Computer program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a computer program capable of displaying appropriate information corresponding to a user by superposing it on a real space image.SOLUTION: A computer program applied to a predetermined application causes a computer to function as: imaging means (A1) for generating an image by photography; display means for displaying the image; means (A2, A3) for specifying an object in the image by analyzing the image; and means (A8) for, when there is information whose content is not objectively visualized by the specified object, that is, information related to requirements matching requirements uniquely set by a predetermined person as an object for use of the application, causing the display means to display the information by superposing it on an image including the object.SELECTED DRAWING: Figure 8

Description

  The present invention relates to a computer program.

  In recent years, a technique using AR (Augumented Reality) has attracted attention. For example, an AR service that displays AR content associated with an AR marker is known (see Patent Document 1). The AR service can acquire an image of a medium on which an AR marker is printed, and can display additional information (AR content) associated with the AR marker superimposed on the real space image.

  By the way, at present, the number of people who have allergies caused by cooking is increasing especially in young people. Among them, “shrimp, crab, wheat, buckwheat, egg, milk, peanuts” are required to be labeled as ingredients for cooking because they cause a particularly serious reaction. Other recommended items But if you include 20 more minor allergies, the number will be hundreds. For this reason, it is practically difficult to describe the ingredients (allergens) that cause allergies of each dish in menus and the like.

Japanese Patent Laying-Open No. 2015-204035

  In the conventional AR service, the same AR content is always displayed in the real space image regardless of who uses the service. For this reason, for example, even if the information about the raw material (allergen) that causes the allergy of cooking is displayed using AR (augmented reality) technology, appropriate information for each user cannot be displayed.

  An object of the present invention is to provide a computer program capable of superimposing and displaying appropriate information according to a user for a predetermined photographing target on a real space image.

  One embodiment of the present invention is a computer program applied to a predetermined application, and includes a photographing unit that shoots a computer to generate an image, a display unit that displays an image, The means for identifying the target of the target and the target target are information whose contents are not objectively visualized, and meet the requirements that are set specifically for a specific person who is the target of the application When there is information relating to requirements to be performed, the computer program is made to function as means for causing the display means to display the information superimposed on an image including the target.

The figure which shows the structure of the information provision system which concerns on one Embodiment of this invention. The block diagram which shows the physical structure of the central server which concerns on one Embodiment of this invention. The block diagram which shows the physical structure of the information processing terminal which concerns on one Embodiment of this invention. The block diagram which shows the function structure of the information processing terminal which concerns on one Embodiment of this invention. The figure which shows the display requirements memorize | stored in the display requirement memory | storage part of FIG. The figure which shows the medium information memorize | stored in the database of the central server of FIG. The figure which shows the medium which concerns on one Embodiment of this invention. The flowchart which shows operation | movement of the information processing terminal which concerns on one Embodiment of this invention. The figure which shows the real space image displayed on the display part of the information processing terminal which concerns on one Embodiment of this invention, and AR content superimposed on it. The figure which shows the real space image displayed on the display part of the information processing terminal which concerns on one Embodiment of this invention, and the AR content of the other form superimposed on it. The figure which shows the structure of the information provision system which concerns on other embodiment of this invention. The figure which shows the correspondence table of the matter of interest memorize | stored in the database of the recommendation server of FIG. 11, and a related matter. The figure which shows the medium information memorize | stored in the database of the central server of FIG. The flowchart which shows operation | movement of the information provision system which concerns on other embodiment of this invention. The figure which shows the real space image displayed on the display part of an information processing terminal, and the AR content superimposed on it in other embodiment of this invention.

Embodiments of the present invention will be described below with reference to the drawings.
(First embodiment)
Here, terms used below are defined as follows.
Target user: A person who is a target of use of an application to which the invention according to the present embodiment is applied, and is also referred to as a “user” in this specification. As will be described later, in the present embodiment, shooting by a portable information processing terminal with a shooting function is required, but the photographer and the user may be the same person or different persons. For example, the usage target of the application may be a child, and the parent may perform shooting related to the application. Further, the input of display requirements to be described later may be performed by the same person as the user or a different person.

Medium: Various media such as menus (menus), magazines, newspapers, web pages, etc.
Medium ID: An identifier that identifies a medium and pages in the medium.
User ID: An identifier for uniquely identifying a user who is provided with an AR service via a portable information processing terminal. In a broad sense, the user ID includes an identifier for uniquely identifying the portable information processing terminal.
Real space image: An image of a real space taken by a camera of a portable information processing terminal such as a smartphone. In particular, a real space image obtained by photographing a medium is called a medium image.

Object: An object that is set in advance to add AR content (additional information). For example, a dish in a menu page or a group of dishes listed in the page, or other magazine pages. Artists, products displayed on display shelves, products to be displayed on display shelves, objects to be exhibited (articles) such as works of art exhibited in museums and showrooms, structures such as cultural heritage (substances), natural areas such as natural heritage, Includes human faces, animals and plants.
Object information: Refers to supplementary information or related information (additional information) related to an object that is not displayed on an entity such as a medium or an object but is stored in a storage device such as a database in association with the medium or the object. In the case of cooking, raw material information, allergen information, trouserability information (production place, processing place, distribution route, etc.), calorie information, price, etc. are included. If it is an artist, there are the artist's history, recent situation, activity contents, etc., and if it is a product, display object, building, natural heritage, or animal or plant, there are attribute information such as specifications, details, explanations, history, etc.

AR marker: A marker for identifying an object in a real space image, which is typically a two-dimensional barcode representing a medium ID, but in a broad sense also includes image features in the real space image in markerless AR It is.
AR content: Additional information superimposed in various forms such as symbol, text, image, video, highlight display on an object reflected in a real space image, for example, an object that satisfies the following display requirements and recommended requirements This is text generated from object information of objects that satisfy the symbols, display requirements and recommended requirements.

Display requirement: This is set specifically for the user of the application to which the invention according to this embodiment is applied, and is a requirement to add AR content to an object in a real space image, and is specific to a predetermined user for the object. This is a criterion for adding the AR content. Therefore, the user who receives the provision of the AR service directly sets the display requirement for adding the appropriate AR content to the object associated with the object information that matches the display requirement. Labeling requirements include, for example, allergy-causing substances (allergens), types of additives to avoid, taboo ingredients (based on the user's religion, culture, psychology, etc.), upper limit on calories, upper limit on eating and drinking, lovers or supporting artists There are objects of interest (historical background, economic value, related information, anecdotes) for exhibition objects such as museums.
Recommended requirement: It is set specifically for the user of the application to which the invention according to the present embodiment is applied, and refers to a related matter related to a matter (interest matter) that shows a high interest of the user. It is estimated from a frequently visited web site, a product purchased or searched by a user on the web site, and the like. In other words, the recommended requirement is extracted not only from the Web but also from the past action history of the user. In the present embodiment, it is possible to determine whether or not to add AR content to an object according to related matters.
Recommendation information: Object information related to an object that satisfies the recommended requirements or information on a specific item of the object information.

  Here, the basic concept of this embodiment is that at least one object is reflected on a real space image photographed using a predetermined application by a mobile information processing apparatus having a photographing function such as a smartphone. The AR content associated with the reflected object is displayed, but in the object being photographed, requirements that are set specifically for the person who is the user of the application (for example, described later) If there is an object corresponding to the display requirement, recommended requirement, etc., the AR content related to the requirement is superimposed on the image being taken and displayed. The AR content may be a default mark (symbol) indicating that an object conforms to display requirements or recommended requirements, text generated from default or object information, or an object on an image being highlighted. Good.

  FIG. 1 is a diagram showing a configuration of an information providing system according to an embodiment of the present invention. The information providing system in the present embodiment is typically a portable type as a plurality of electronic devices connected to the central server 10 and the central server 10 through a network 18 including the Internet so as to be able to transmit and receive data and the like. Information processing terminals 16 (16-1,..., 16-n). The plurality of portable information processing terminals 16 are mobile information processing apparatuses having a photographing function such as a portable terminal such as a smartphone, a tablet, and a glass-type wearable device, and are typically electronic devices owned by a user. It is.

  As will be described later, in the storage device 22 shown in FIG. 2, object information related to objects in the medium is stored as medium information (for example, FIG. 6) in association with the medium ID. A request for providing object information is transmitted from the information processing terminal 16 to the central server 10 together with the medium ID. In response to the request, the CPU 20 causes the object information associated with the medium ID to be read from the storage device 22 and transmitted to the information processing terminal 16 as the request source via the communication device 23.

  As shown in FIG. 3, the information processing terminal 16 is an electronic device having a function of connecting to the Internet via a base station such as a smartphone equipped with a camera, a PHS, a PDA, or a tablet PC. The configuration includes a CPU 30, a memory 31, a storage device 32, a communication device 33, an input device 34, and a camera 36. The storage device 32 includes an AR service application program, real space image data captured by the camera 36, object information received from the central server 10, display requirements for determining whether or not to add AR content to the object, and the like. Is memorized. FIG. 4 shows a functional configuration of the information processing terminal 16. The image analysis processing unit 163 extracts the AR marker shown in the real space image photographed by the photographing unit 162 by image analysis processing and detects the medium ID (Identification). This medium ID is included in a request for requesting transmission of object information relating to an object in the medium, and is transmitted to the central server 10 via the communication unit 165. In response to the request, “information not displayed on the medium (object information)” regarding the object in the medium corresponding to the medium ID received from the information processing terminal 16 is transmitted from the central server 10 to the information processing terminal 16. The

  The object information is supplied to the object information search processing unit 167 via the object information temporary storage unit 166. The display requirement is read from the display requirement storage unit 161 to the object information search processing unit 167. FIG. 5 illustrates display requirements. The object information search processing unit 167 determines whether or not the object satisfies the display requirement based on the object information. For example, the object information is searched with a search word included in the display requirement. For example, if “soy” in the allergen is a search word, if “soy” is included in the raw material item of the object information, the object (in this case, dish) satisfies the display requirements (including a specific allergen), and the object When “soybean” is not included in the raw material item of the information, it is determined that the object does not satisfy the display requirement. The AR content generation unit 168 generates AR content (for example, an extended image) for an object determined to satisfy the display requirement. As the AR content, a symbol, text, or the like prepared in advance when the display requirement is satisfied is read or generated individually from the object information. The AR content is displayed on the display unit 170 so as to be superimposed on the real space image photographed by the photographing unit 162 under the control of the display control unit 165.

  The object information search process (object selection process) and the AR content generation process may be executed on the central server 10 side, and the AR content may be transmitted from the central server 10 to the information processing terminal 16. In this case, the central processing server 10 holds display requirements in association with each user, and the user ID is transmitted from the information processing terminal 16 to the central server 10 together with the medium ID.

  In other words, it is not the essence of the present invention that the processing for determining whether or not the display requirement specific to a certain user matches the object information, and the processing for generating the AR content related to the matched information are not essential to the present invention. It may be executed by either the terminal 16 or the central server 10. What is important in the present invention is that, for example, when there is a piece of object information prepared in advance that matches display requirements set in accordance with a predetermined user, regardless of the location of the processing, the information processing terminal 16 Is to superimpose and display the AR content related to the matched information on the real space image.

  In the present embodiment, it may be said that the information processing terminal 16 specifies an object that satisfies the display requirements specific to the user based on the object information received from the central server 10 by changing the viewpoint. Then, for an object that matches the display requirements, the AR content related to information whose contents are not objectively visualized is superimposed on a real space image, for example, a medium image, and superimposed on a position near the object. To display. That is, the information processing terminal 16 is information that is not displayed on the medium, and information that matches the display requirements set by the user who captured the medium image exists in the prepared object information. Then, the text generated from the matched information and a predetermined symbol (mark) are displayed as an AR content superimposed on the medium image on the display unit of the information processing terminal 16. As a result, the user can check the user-specific information selected according to the user from the information not displayed on the medium prepared for the predetermined medium, together with the medium image.

  More specifically, for example, by shooting a medium such as a menu used in a restaurant with the information processing terminal 16, among a plurality of cooking photos posted on the menu, it is specific to the user of the information processing terminal 16. For example, a symbol is superimposed as an AR content indicating that the food contains allergen-causing substances (allergens) as a raw material at or near the position where the food photo is shown in the real space image (medium image) where the menu is taken. Display.

  In this case, a unique AR marker capable of identifying the menu and the menu page is recorded on each page of the menu (medium) used in the restaurant, and allergen information (objects) for each dish posted on the menu is recorded. Information) is stored in the central server 10 as a database. On the other hand, the user sets an allergen (display requirement) corresponding to himself / herself as a display requirement in the information processing terminal 16. Or you may make it input the allergen corresponding to self at the time of imaging | photography of a menu.

  For example, the user activates an application program for the AR service in the information processing terminal 16 in order to select a dish that does not contain an allergen that causes an allergic reaction from many dishes on the menu. The menu is photographed by the camera 36 mounted on the camera. The information processing terminal 16 reads the AR marker from an image (medium image) obtained by photographing the menu, and detects a medium ID that identifies the medium on the AR marker. The information processing terminal 16 transmits the medium ID and the user ID (or terminal ID) to the central server 10. The central server 10 stores the information related to the dish (object) posted on the corresponding page in the menu indicated by the medium ID, that is, “information that is not clearly indicated on the medium (entity) such as the menu”, that is, associated with the medium ID. Object information (such as raw material information) is read and transmitted to the information processing terminal 16. The information processing terminal 16 determines whether or not the object information, in particular, the raw materials and allergens that match the user-specific allergen registered in advance by the user via the information processing terminal 16 is included. For a dish (object) that includes the allergen among many dishes (objects) listed on the menu, for example, “an extended image that indicates which dishes should not be ordered in the photographed menu” or “target user” AR content such as an “enhanced image in which an allergen name and a graphic representing it are ejected from the corresponding dish” is generated and displayed superimposed on the real space image. The AR content is not generated for the dish (object) not including the allergen, or the AR content is not displayed.

  In the example described above, the restaurant menu is taken as an example of the medium to be provided with information, but other media can be targeted. For example, catalogs for mail order sales, menus for home delivery dishes, paper media such as magazines and leaflets, pictures or Web pages, screens of mobile terminals such as tablets, digital signage, digital content displayed on displays such as TV, etc. It can be.

  In addition, as illustrated in FIG. 5, the display requirement unique to the user is not limited to a specific allergy-causing substance (allergen), and is a food produced in a specific production area using traceability information. , A specific processing place of the product, a raw material via a specific distribution channel may be used as a display requirement, or a specific additive or contraindicated food (based on the user's religion, culture, psychology, etc.) may be used as a display requirement. . Furthermore, the object information may be calories. In addition to dishes (raw materials), various products may be targeted, and various information such as information (text information, photos) published in magazines, books, newspapers, and restaurant information included in map information. Can also be targeted. For example, you may make it display the relevant information of the provision object of information. For example, if an information source is an artist magazine, and a plurality of artists are posted on a page, and the artist registered by the user exists on the page, related information such as the next live information of the artist is displayed. It may be displayed.

  Thus, what is important in the present invention is that object information that matches the requirements (allergies, preferences, etc.) set by the user in advance in the real space image taken by the information processing terminal 16 is related. If there is a target object, the information about the requirement that is not displayed in the entity in the real space image is superimposed on the real space image and the contents are visualized objectively (for example, converted into text) , Graphic representation, etc.). If the processing can be executed, the display method is not limited to using the AR marker. For example, a markerless AR technique may be used.

  In addition, for example, the information provision target is not limited to a display medium such as a paper medium or a display, but may be a display shelf, a display object such as a museum or a showroom, a building such as a cultural heritage, a natural area such as a natural heritage, etc. good. Thus, when dealing with a non-display medium, it is effective to use the markerless AR. For example, when it is applied to a display shelf of a retail store that handles various character goods, what kind of product is placed on the display shelf of a character that the user likes is superimposed on the actual image of the display shelf. Since it can be displayed, it is possible to intuitively grasp only the character product that suits one's preference without omission. Also, in the case of a museum or the like, points of interest will differ depending on the person, even if the exhibition objects are the same. In other words, there are many people who want to know the historical background of a certain exhibition object, people who want to know the economic value, people who want to know trivia related stories, and people who have different points of interest. Let's go. In the present invention, the user can acquire only the information of the viewpoints registered in advance with respect to the display object and the like while viewing the actual video.

  In any case, according to the present invention, only objects that meet the display requirements set for each user with respect to the information provision target (for example, some medium, display shelf, display target, building, natural area, etc.) Since the AR content is superimposed on the real space image and displayed, the user only takes a picture of the object, and when he / she actually sees it, he / she knows information that is unique to the user, information that is difficult to understand, and misunderstanding Such information may be added to the real space image and displayed. In other words, in the present invention, a large amount of information about the provision target of the above information is prepared from various conditions and viewpoints, but information that is considered unnecessary for the user (this judgment is registered in advance for each user). Is not displayed).

  In the present embodiment, the user of the information processing terminal 16 registers the display requirements in the storage device 32 of the information processing terminal 16 in advance. Of course, the display requirement may be stored in the central server 10 in association with the user ID. As a result, objects corresponding to the requirements set by the user that are not specified in the medium are filtered, and additional information (AR content) such as AR extended images generated based on the information of the objects for the selected objects. ) Can be displayed.

  In the present embodiment, the central server 10 cooperates with the information processing terminal 16 to realize a service for adding and displaying AR content only for objects corresponding to different display requirements for each user. In the central server 10, for example, display requirements individually set by the user by the information processing terminal 16 are registered. The user of the information processing terminal 16 registers display requirements through an application program in advance before using the service provided by the central server 10. For example, a dish to be avoided executed in the information processing terminal 16, for example, registered in a health care application, can be registered as a “taboo food”, and a recommended dish can be registered as a “preference target”.

  The storage device 22 of the central server 10 is a medium (such as a paper medium such as a menu or a digital content such as a Web page displayed on the display) that can display AR contents by the information processing terminal 16 using a service. Information is stored. For example, various types of information related to menus used in restaurants are registered in advance by a restaurant operator as medium information.

  FIG. 2 is a block diagram showing the main configuration of the central server 10. The central server 10 includes a CPU 20 that controls the entire server, a memory 21 (including, for example, RAM and ROM) that stores programs executed by the CPU 20 and work data, and a non-volatile storage device 22 that stores medium information. And a communication device 23 that communicates with the information processing terminal 16, the recommendation server 13, and an external web server via the network 18 in accordance with an instruction from the CPU 20.

  FIG. 3 is a block diagram showing the main configuration of the information processing terminal 16. The information processing terminal 16 stores a CPU 30 that controls the entire device, a program such as a control program and an application program executed by the CPU 30, a memory 31 that stores work data (for example, RAM and ROM), and various types of information. A non-volatile storage device 32, a communication device 33 that communicates with the central server 10 as an external device via the network 18 in accordance with an instruction from the CPU 30, and an input for inputting various data according to user operations. A device 34 (touch panel, keyboard, pointing device, etc.), a display device 35 (for example, LCD (Liquid Crystal Display), etc.) for displaying various information, a camera 36 for taking images, and the current position of the information processing terminal 16 are shown. A position detection module 37 for detecting position information is included. The position detection module 37 is capable of position detection based on radio signal reception intensity indoors or underground in addition to position detection using a GPS (Global Positioning System).

  The CPU 30 can realize processing described later by executing an application program for adding and displaying the AR content to the real space image using the AR service. The memory 31 or the storage device 32 includes a medium code (medium ID) recognized from the AR marker detected from the real space image, a user ID, object information received from the central server 10, and target position information indicating the display position of the AR content. Memorize etc.

  FIG. 5 illustrates display requirements stored in the information processing terminal 16. As the display requirements, for example, those relating to “allergen”, “diet”, “taboo food”, and “favorite food” are prepared. In the case of “allergen”, allergic raw materials registered by the user (for example, soybean, wheat, buckwheat) are registered, and a dish (object) containing the allergen is selected as a target to which AR content is added, and the allergen is selected. The AR content is generated in a text form such as a symbol that alerts the user to include a dish (object) or “this dish contains your allergen (eg, soy)”. In the case of “taboo ingredients”, raw materials (for example, pork) that should be avoided are registered based on the user's religion, culture, psychology, etc., and the dish (object) containing the taboo ingredients is selected as a target to which AR content is added. The AR content is generated in a text form such as a symbol for reminding that the dish is an object (object) including the taboo ingredients and a text such as “This dish includes your taboo ingredients (for example, pork)”. If it is “preference target (preferred food)”, a user's favorite food (for example, beef) is registered, and a dish (object) including the favorite food is selected as a target to which AR content is added, and the taste is selected. AR content is generated in a text form such as a symbol indicating that the dish (object) includes the ingredients of the above, or “this dish includes your favorite ingredients (for example, beef)”. The display requirements are not limited to these. For example, "restaurant information" is a restaurant where a user-specific budget is registered as a display requirement for selecting a desired restaurant (object) from a plurality of restaurants, and an average budget per person is less than or equal to the user's budget Is selected, and the AR content is generated in a text form such as a symbol representing a restaurant whose average budget is less than or equal to the user's budget, or “the average budget of this restaurant is less than or equal to your budget”. In the case of a restaurant, for example, an address, area, genre (Japanese style, Western style, etc.) may be set as a display requirement in addition to a budget.

  FIG. 6 is a diagram illustrating an example of medium information stored in the central server 10. The medium information is information that is typically generated and managed by the AR service administrator, and is associated with the medium ID and includes position information in the page regarding objects such as dishes included in each page in each medium. Object information. In the case of the markerless AR, morphological feature information such as an outer shape and color for specifying an object and a pattern such as printing is further included.

  As information (object information) related to the “object”, various items are set according to the type of the object. For example, when the object is a dish, items such as raw material information (including allergens) included in the dish, traceability information (production place, processing place, distribution, etc.), calorie information, and price are included. If the object is an artist, it may include items such as biographies, activity details, current status, future activity plans, etc. If the object is a museum exhibit, the items such as the author of the exhibit, historical background, production secrets, etc. Will be included. Furthermore, if it is an electrical appliance, it will include items such as its specifications, price and commentary.

  FIG. 7 shows a menu 40 as an example of the medium. In the menu 40, for example, information on a plurality of dishes (images, characters, etc.) is posted on each of the spread pages 41 and 51. These dishes are objects 43, 44, 45, 46, 47, and 48 to which AR content is added. On the page 41, an AR marker 42 is posted. The AR marker 42 is typically a two-dimensional code such as a QR code (registered trademark). The AR marker 42 is encoded with a unique medium ID that identifies the medium (menu 40) to which the AR marker 42 is added and its page. The objects 43, 44, 45, 46, 47, and 48 can be specified by the medium information associated with the medium ID. That is, the medium ID can be said to be information for specifying the object. The AR marker 42 is used as a reference position when the menu 40 photographed by the information processing terminal 16 and its page are specified and the AR content is superimposed and displayed on the photographed page image. Similarly, on the page 51, a plurality of objects 53, 54, 55, 56, 57 are posted, and an AR marker 52 is added. Note that the AR marker may be added at different positions for each page, one spread may be provided, or multiple AR markers may be provided on one page.

  Next, the operation of the information processing system in this embodiment will be described. FIG. 8 shows the flow of processing of the information processing system. Assume that the user of the information processing terminal 16 browses the menu 40 shown in FIG. In this case, the user activates an application program for using the service provided by the central server 10 in the information processing terminal 16. Next, when the camera 36 is operated by the user, the imaging unit 162 starts capturing a real space image, here, the image of the menu 40 (step A1). The display control unit 169 causes the display unit 170 to display the menu image captured by the imaging unit 162. The image analysis processing unit 163 continuously determines whether or not an AR marker is included in the menu image by image recognition processing (step A2). Here, for example, when the AR marker 42 attached to the page 41 is detected from the captured image (step A2, Yes), the image analysis processing unit 163 recognizes the medium ID from the AR marker 42 (step A3). . The communication unit 165 transmits a request including the medium ID to the central server 10 (step A4). In the present embodiment, this request requests transmission of object information regarding all objects in the medium specified by the medium ID.

  When receiving the request, the central server 10 reads out the object information corresponding to the medium ID, that is, the object information related to the object in the corresponding page of the medium, from the storage device 22 and transmits it to the information processing terminal 16 that is the request source. The information processing terminal 16 receives the object information via the communication unit 165 and stores it in the object information temporary storage unit 166 (step A5). The object information search processing unit 167 collates the display requirements read from the display requirement storage unit 161 against the object information stored in step A5, and searches for object information using, for example, a keyword included in the display requirements. Then, an object whose corresponding object information includes a keyword in the display requirement is selected (step A6). For example, when “wheat, buckwheat” is registered as “allergen” in the display requirement, dishes (objects) that contain “wheat” or “soba” as a raw material from the menu 40 currently taken. ) Is selected. The object selection process may be executed by the central server 10. In this case, the display requirement may be transmitted from the information processing terminal 16 to the central server 10 together with the medium ID, or may be stored in association with the user ID in the storage device 32 of the central server 10. good. In the latter case, the user ID is transmitted to the central server 10 in addition to the medium ID in step A4.

  The AR content generation unit 168 generates, for example, text content AR content from the item information corresponding to the display requirement of the object information related to the selected object (step A7). Of course, data such as a symbol generated in advance indicating that the object satisfies the display requirement is stored in the display requirement storage unit 161, and the AR content generation unit 168 reads the data to generate AR content. It may be a thing. The display control unit 169 superimposes and displays the AR content generated in step A7 on the object on the medium image (real space image) according to the position information of the object (step A8). For example, in FIG. 9, when the “allergy” icon AR <b> 1 is tapped to apply the allergy-related AR service, the AR content in the form of a symbol that alerts the user to the tapped user (the object) containing the allergen specific to the tapped user. For example, T1 is displayed superimposed on the menu image. As shown in FIG. 10, the AR content T <b> 11 indicating that the text “this dish contains your allergen (for example, soy)” generated from the object information of the selected dish (object) may be displayed. The AR content generation process may be executed by the central server 10 and the AR content data may be transmitted to the information processing terminal 16 together with the position information.

  According to the present embodiment, in the menu in which allergen information is not clearly specified, whether the user has a dish containing raw materials that are allergens that are characteristic to the user of the application to which the present embodiment is applied. Whether or not the menu 40 is simply photographed by the information processing terminal 16 can be confirmed while viewing the menu. In other words, it is specific to a predetermined user (actual application user) among information on the object that cannot be obtained by just looking at the object itself as a subject of photographing only by photographing an object for which some information is desired. If there is something that matches the set requirements, the information is displayed on the display unit 170 of the information processing terminal 16 so as to be superimposed on the real space image including the photographing object. Therefore, the object information to be photographed is not displayed at any time, but only the information necessary for a predetermined user (that matches the set display requirements) can be displayed. That is, even if the same object is photographed, the AR content is not displayed depending on the user of the application, or the AR content to be displayed is different, and a predetermined user can visually recognize it in a customized form. can do.

  When returning to the present embodiment, the AR content does not overlap all dishes (objects), and the AR content is superimposed only on objects that satisfy the display requirements. Further, when AR contents are superimposed on all dishes (objects), information may be excessive. However, such a situation can be avoided and visibility of real space images such as menus can be improved. Even if the same image is taken, the information displayed by the AR differs depending on the service user.

  When the AR marker imaged by the imaging unit 162 is changed to another AR marker by turning the page of the menu 40 or the like, the image analysis processing unit 163 determines that the imaging AR marker has been changed (step A9), and As described above, the medium ID is extracted from the new AR marker, and the above-described processing is executed again (steps A2 to A8). When the end of the application program is instructed by the user's operation, the information processing terminal 16 accepts the end of this process (step A10, Yes), notifies the central server 10 of the end of the process and ends the process.

  In this manner, in the information providing system according to the present embodiment, the AR content is superimposed and displayed only on the object corresponding to the display requirement, so that only information significant to the user can be added.

(Second Embodiment)
In the above description, not only the direct information that the user explicitly registers as display requirements, but also the user's strong interest from the purchase history that the user purchased on the website via the information processing terminal 16, for example. The indicated product or service (preference item) may be estimated and specified, and this preference item may be registered as a recommended requirement. The user's favorite item can be determined based on the purchase of a product (food, etc.) on a Web site displayed through the browser program on the information processing terminal 16 and specified as preference information. From the history of the websites browsed through the browser program on the information processing terminal 16, the names of the entertainers and artists and the common names of the commodities common to them are extracted, identified as items of strong interest, and used as user requirements as recommended requirements. Register in association. When the central server 10 includes information that matches the recommended requirements (for example, the name of a particular entertainer) in the object information, the central server 10 provides commentary comments and latest information on what specific points are recommended from the matching object information. The corresponding item describing (the latest activity information or the like) is extracted and transmitted to the information processing terminal 16 as recommended information (recommended information) together with the position information (relative display position on the page) of the corresponding object in the medium. The information processing terminal 16 displays the comment comment and the latest information received from the central server 10 as AR contents superimposed on the medium image at the position, or highlights or marks up the information posted at the position on the medium image. To do. Also, by embedding the URL of the ticket reservation page or the article purchase page extracted from the link destination URL item in the recommendation information, for example, the user taps the AR content on which the recommendation information is written on the screen of the information processing terminal 16. It is also possible to transition to a ticket reservation page or an article purchase page. The action result here, that is, page transition information and purchase information can be utilized as basic statistical data.

  FIG. 11 shows the overall configuration of this information providing system. In the information providing system, a recommendation server 13 is added to the information providing system of FIG. The recommendation server 13 purchases a product etc. via, for example, a web, in addition to the user ID input from the information processing terminal 16 and the item (interest) that the user himself / herself directly inputs via the information processing terminal 16 shows high interest. A history, a browsing history of a web, and the like are received, and items (related items) related to these are estimated. FIG. 12 shows a correspondence table of interests related to user IDs and related matters managed by the recommendation server 13. For example, if the user's interest is artist “akkb68”, “Irohazaka 68”, “skke68”, and the like of the same category as artist “akkb68” are generated as related items. The generation method of the related matters is not limited to a specific method, and can be generated from, for example, related keywords generated by the suggestion function in the search engine of the portal site or search keywords input continuously. The recommendation server 13 generates and stores recommended requirements defining related items together with the display requirements defining the above-mentioned items of interest.

  FIG. 13 illustrates medium information of a certain magazine stored in the central server 10. The object includes an artist, the object information includes a comment describing a name, profile, recommended information, and the like, and further includes, for example, the URL of a ticket store site that sells the artist's concert ticket.

  FIG. 14 shows the operation of the information providing system according to this embodiment. In the present embodiment, it is assumed that the user of the information processing terminal 16 browses an entertainment magazine. When the user activates an application program for using the AR service, the imaging unit 162 captures a real space image, here a magazine (step B1). The image analysis processing unit 163 detects an AR marker placed in the magazine from the magazine image (Step B2, Yes), and recognizes the medium ID from the AR marker (Step B3). The communication unit 165 transmits a request including the user ID and the medium ID from the information processing terminal 16 to the central server 10 (step B4). This request requests recommendation information regarding the magazine.

  The central server 10 transmits a request including the user ID to the recommendation server 13 (step B5). This request requests interests and related matters regarding the user. The recommendation server 13 reads out the matter of interest and the related matter associated with the user ID from the storage unit, and transmits them to the central server 10 (step B6). The central server 10 selectively reads out the object information associated with the medium ID, and selects the object of the object information including the matter of interest and the related matter received from the recommendation server 13 (step B7). The central server 10 extracts specific items, for example, comment information and link destination URL information from the object information of the selected object, and transmits the information as recomment information to the requesting information processing terminal 16 (step B8).

  The AR content generation unit 168 generates the AR content T4 in which the comments of the received recomment information are expressed in text form, and the display control unit 169 then displays the magazine according to the position information of the object as illustrated in FIG. And superimposed on the object on the real space image (step B9). When the information processing terminal 16 determines that the AR content T4 has been tapped by the user (step B10, Yes), the communication unit 165 accesses the link destination URL associated with the AR content and displays the URL as shown in FIG. The screen is changed to a linked web page, for example, a ticket store (step B11). About step B12, B13, the process similar to step A9, A10 is performed.

  As described above, the information processing terminal 16 and the central server 10 according to the embodiment of the present invention have been described based on specific examples. However, as an embodiment of the present invention, a method or program (for example, FIG. In addition to the above-described embodiment, the present invention may be implemented as a storage medium (for example, an optical disk, a magneto-optical disk, a CD-ROM, a CD-R, a CD-RW, a magnetic tape, a hard disk, or a memory card) on which the program is recorded. It is also possible to take. The computer mounted on the information processing terminal 16 and the central server 10 can realize the various processes (functions) described above by installing a program stored in a recording medium and executing the program by the CPU.

  Further, the implementation form of the program is not limited to an application program such as an object code compiled by a compiler and a program code executed by an interpreter, but may be a form of a program module incorporated in an operating system. good.

  Furthermore, it is not always necessary for the program to be executed only by the CPU on the control board, and if necessary, all or all of the programs are executed by the CPU or DSP mounted on the extension board or extension unit attached to the board. It can also be set as the structure by which one part is implemented.

  From the exemplary embodiments described above, one of ordinary skill in the art can clearly appreciate that the disclosed methods and systems may be implemented using software and a general-purpose hardware platform. Based on this understanding, the technical scheme of the present disclosure or the part that contributes to the existing technology may be realized in the form of a software product stored in a storage medium such as ROM / RAM, a disk, and a drive. The software provides instructions for a computing device (eg, a personal computer, server, or network device) to perform the methods described in various exemplary embodiments or certain portions of the exemplary embodiments of the present disclosure. Including.

Also, each feature described in this specification (including the claims, abstract, and drawings) is intended to serve the same purpose, an equivalent purpose, or a similar purpose, unless expressly denied. Can be substituted for Thus, unless expressly denied, each feature disclosed is one example only of a generic series of identical or equivalent features.
Furthermore, the present invention is not limited to any specific configuration of the above-described embodiment. The invention includes all novel features or combinations thereof described in the specification (including claims, abstract and drawings), or all novel methods or process steps described, or Can be extended to any combination.

  DESCRIPTION OF SYMBOLS 10 ... Central server, 16 (16-1, ..., 16-n) ... Portable information processing terminal, 20,30 ... CPU, 21,31 ... Memory, 22,32 ... Storage device, 23,33 ... Communication device, 34 ... input device, 35 ... display device, 36 ... camera, 37 ... position detection module.

One embodiment of the present invention is a computer program applied to an application that superimposes and displays an AR content on a real space image . The computer uses an object to be determined as to whether or not to superimpose the AR content. imaging means to generate a media image of a plurality of containing medium, image hands stages Ru to display the media image on a display device included in the computer, to analyze the medium image, the medium identification information for identifying the medium particular manually stage, raw information for each of the objects associated with the medium identification information identified, allergen information, production area, working place, distribution channel, calorie information, prices, history, recent, activities, specifications , Request the transmission of object information including details, explanations or history to an information processing device different from the computer And, means to receive all from the information processing apparatus requested the object information, hand stage of storing the plurality of display requirements set unique to the user of the in the storing unit application, the received object information each, the object information, among the display requirements stored in the storage unit, the determination means to the determination of whether they meet the display requirements of the target user of the computer, it included in the medium image Among objects that have been determined that object information related to the object satisfies the display requirements related to the user, the position at which the medium image is displayed on the display device is used as a reference position according to the position information indicating the position of the object in the medium image when, AR support of the target user has selected Based on bis and information the object indicates that meet the display requirements, or the AR content that matches the AR service A the AR content representing a portion of the object information is superimposed on the medium image the Information indicating that the object information related to the object is displayed on the display device and determined to not satisfy the display requirement related to the user, and the AR characterized in that to function the medium image without superimposing content as the hand stage Ru is displayed on the display device, by the display means.

Claims (4)

A computer program applied to a predetermined application,
Computer
Photographing means for photographing and generating an image;
Display means for displaying the image;
Means for analyzing the image and identifying an object in the image;
In the identified target, the target has information on requirements that are not objectively visualized and the requirements coincide with requirements that are specifically set for a predetermined person who is a usage target of the application. In some cases, the computer program causes the information to be superimposed on an image including the target and to be displayed on the display unit. The computer,
Means for transmitting information related to the object specified by the specifying means to an information processing apparatus different from the computer;
2. The computer according to claim 1, further causing the information processing device to function as means for receiving from the information processing device information relating to the matching requirement acquired based on information relating to the identified target. program. The computer,
Means for transmitting information related to the object specified by the specifying means to an information processing apparatus different from the computer;
Means for receiving, from the information processing device, information related to the target, which is acquired based on information related to the identified target in the information processing device, and includes information related to the matching requirement;
The method according to claim 1, further comprising a function for determining whether there is information on the matching requirement based on the received related information and the uniquely set requirement. Computer program. Means for obtaining information related to the subject including at least information about the matching requirement for the identified subject;
2. The information processing apparatus according to claim 1, further comprising: a unit configured to determine whether or not there is information regarding the matching requirement based on the acquired related information and the uniquely set requirement. Computer program.

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