JP2016184246A - Electronic book terminal, advertisement distribution method, and program for electronic book - Google Patents

Abstract

PROBLEM TO BE SOLVED: To display an advertisement at a position not hindering browsing of an electronic book, and enable a user who has gotten interested in the advertisement to easily purchase or use the content displayed in the advertisement.SOLUTION: An electronic book terminal displays predetermined electronic book data 100 on an input/output part 140, performs character recognition or image recognition on the displayed electronic book data, transmits recognition data on the recognized characters or images to an advertisement server 10, receives sales data corresponding to the recognition data from the advertisement server 10, and displays the received sales data in the vicinity of the electronic book data.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an electronic book terminal that displays electronic book data, an advertisement distribution method, and an electronic book program.

  In recent years, portable terminals called smartphones and tablets have become widespread. Usually, these portable terminals can browse electronic books such as general books, comics, and magazines by installing a predetermined application.

  A technique for extracting a keyword included in the electronic book and displaying advertisement content on a portable terminal based on the keyword is known (see Patent Document 1).

JP 2013-29578 A

  However, in the method of Patent Document 1, since the advertising content is displayed on the characters of the displayed electronic book data, there is a problem that the user has trouble in browsing the electronic book. In addition, the displayed advertisement content is only an advertisement, and when a user tries to purchase or use a product or service displayed with this advertisement content, other applications are launched to search for these products or services. However, there is a problem that it must be purchased or used.

  For example, when a user wants to purchase an electronic book displayed as advertisement content, the user operates a portable terminal to purchase the electronic book, and then purchases the electronic book. It is necessary to do.

  In view of such a problem, the present invention displays an advertisement at a position that does not hinder the reading of an electronic book, and a user who is interested in the advertisement easily purchases or uses the content displayed in the advertisement. It is an object of the present invention to provide an electronic book terminal, an advertisement distribution method, and an electronic book terminal program that make it possible.

  The present invention provides the following solutions.

The invention according to the first feature includes display means for displaying predetermined electronic book data;
Object recognition means for performing character recognition or image recognition on the displayed electronic book data;
Target data transmission means for transmitting recognition data relating to recognized characters or images to an ad server connected to be able to communicate;
Sales data receiving means for receiving sales data corresponding to the recognition data from the advertisement server;
Sales data display means for displaying the sales data in the vicinity of the predetermined electronic book data being displayed;
An electronic book terminal characterized by comprising:

  According to the first aspect of the invention, predetermined electronic book data is displayed, the displayed electronic book data is subjected to character recognition or image recognition, and recognition data relating to the recognized character or image can be communicated. The sales data is transmitted to the connected advertisement server, the sales data corresponding to the recognition data is received from the advertisement server, and the sales data is displayed in the vicinity of the predetermined electronic book data being displayed.

  Here, the invention according to the first feature is the category of the electronic book terminal, but in other categories such as the advertisement distribution method or the program for the electronic book terminal, the same operations and effects corresponding to the category are exhibited. .

The invention according to the second feature is the electronic book terminal according to the first feature,
Purchase information transmitting means for transmitting purchase information of the displayed sales data;
A payment means for paying a predetermined rate included in the purchase information to a seller of the sales data;
An electronic book terminal characterized by comprising:

  According to the invention according to the second feature, in the electronic book terminal according to the first feature, the purchase information of the displayed sales data is transmitted and included in the purchase information with respect to the seller of the sales data Pay a predetermined rate.

The invention according to the third feature is an electronic book terminal according to either the first or second feature,
The sales data receiving means receives the sales data and an evaluation related to the sales data,
The sales data display means provides an electronic book terminal that displays the sales data and the received evaluation.

  According to the invention according to the third feature, in the electronic book terminal according to the first or second feature, the sales data and the evaluation related to the sales data are received, the sales data, and the received evaluation Is displayed.

An invention according to a fourth feature is the electronic book terminal according to any one of the first to third features,
Amount determining means for determining whether or not the displayed sales data is a predetermined amount or more;
Sales data deleting means for deleting from the electronic book data displayed by the sales data display means when it is determined that the sales data is a predetermined amount or more;
An electronic book terminal characterized by comprising:

  According to the fourth aspect of the invention, in the electronic book terminal according to any one of the first to third characteristics, it is determined whether or not the sales data to be displayed is a predetermined amount or more, and the sales data However, when it is determined that the amount is equal to or greater than the predetermined amount, the sales data display means deletes the electronic book data from the electronic book data.

An invention according to a fifth feature is the electronic book terminal according to any one of the first to fourth features,
In addition to the recognition information, the target data transmission means transmits an attribute of its owner to the advertisement server,
The sales data receiving means provides an electronic book terminal for receiving sales data corresponding to the recognition data and the attribute of the owner received from the advertisement server.

  According to the invention according to the fifth feature, in the electronic book terminal according to any one of the first to fourth features, in addition to the recognition information, an attribute of its own owner is transmitted to the advertisement server, and the advertisement The sales data corresponding to the recognition data and the attribute of the owner received from the server is received.

An invention according to a sixth feature is the electronic book terminal according to any one of the first to fifth features,
A list transmission means for transmitting a list including attributes of electronic book data purchased in the past to the advertisement server,
The sales data receiving means provides an electronic book terminal for receiving sales data corresponding to the attributes of the recognition data and the electronic book data received from the advertisement server.

According to the invention according to the sixth feature, in the electronic book terminal according to any one of the first to fifth features,
A list including attributes of electronic book data purchased in the past is transmitted to the advertisement server, and sales data corresponding to the attributes of the recognition data and the electronic book data received from the advertisement server is received.

The invention according to a seventh aspect includes a step of displaying predetermined electronic book data;
Performing character recognition or image recognition on the displayed electronic book data;
Transmitting recognition data relating to the recognized character or image to a communicably connected advertising server;
Receiving sales data corresponding to the recognition data from the advertisement server;
Displaying the sales data in the vicinity of the predetermined electronic book data being displayed;
An advertisement distribution method characterized by comprising:

The invention according to an eighth feature is the step of displaying predetermined electronic book data;
Performing character recognition or image recognition on the displayed electronic book data;
Transmitting recognition data relating to the recognized character or image to a communicably connected advertising server;
Receiving sales data corresponding to the recognition data from the advertisement server;
Displaying the sales data in the vicinity of the predetermined electronic book data being displayed;
An electronic book terminal program is provided, which causes an electronic book terminal to execute.

  An electronic book terminal and advertisement distribution that display an advertisement at a position that does not hinder the browsing of the electronic book, and that enables users interested in the advertisement to easily purchase or use the content displayed in the advertisement. A method and an electronic book terminal program are provided.

FIG. 1 is a conceptual diagram for explaining an outline of the advertisement distribution system 1. FIG. 2 is an overall configuration diagram of the advertisement distribution system 1. FIG. 3 is a functional block diagram of the advertisement server 10 and the electronic book terminal 100. FIG. 4 is a flowchart of the advertisement distribution process executed by the advertisement server 10 and the electronic book terminal 100. FIG. 5 is a flowchart of advertisement display processing executed by the advertisement server 10 and the electronic book terminal 100. FIG. 6 is an advertisement tag table stored in the advertisement server 10. FIG. 7 is a diagram showing electronic book data and sales data displayed on the electronic book terminal 100. FIG. 8 is a diagram showing electronic book data and sales data displayed on the electronic book terminal 100. FIG. 9 is an enlarged view of sales data displayed on the electronic book terminal 100.

  Hereinafter, the best mode for carrying out the present invention will be described with reference to the drawings. This is merely an example, and the technical scope of the present invention is not limited to this.

  An outline of the present invention is to display predetermined electronic book data, perform character recognition or image recognition on the displayed electronic book data, and communicate recognition data related to the recognized character or image to an advertisement server connected to be communicable. The sales data corresponding to the recognition data is received from the advertisement server, and the sales data is displayed in the vicinity of the predetermined electronic book data being displayed.

[Outline of advertisement distribution system]
Based on FIG. 1, the outline | summary of the advertisement delivery system 1 which is suitable embodiment of this invention is demonstrated.

  First, the electronic book terminal 100 executes character recognition or image recognition of the displayed electronic book data. At this time, in addition to character recognition or image recognition, the attribute of the owner of the electronic book terminal 100 is acquired as owner information. The attribute of the owner in the present embodiment is, for example, age, sex, occupation, and residential area. In addition, a list including attributes of electronic book data purchased in the past is acquired. The attributes of electronic book data purchased in the past in the present embodiment are, for example, a book name, author name, publisher name, genre, and issue form. The genre includes general (literary, etc.), liberal arts (cultural reading, business, etc.), practical (hobbies, guides, qualifications, etc.), specialties (law, economy, humanities, education, etc.), ladies (cooking, etc.), Gakusan (reference books, etc.) and children (picture books, children's reading materials, etc.). In addition, the publication form is, for example, weekly, biweekly, monthly, bimonthly, or quarterly. Further, the terminal information of the electronic book terminal 100 is acquired. The terminal information in the present embodiment is, for example, screen resolution, product number, serial number, and SIM ID. Each of these pieces of information is acquired as recognition data.

  Next, the electronic book terminal 100 transmits the recognition data to the advertisement server 10 (step S01). The advertisement server 10 extracts advertisement link data from the stored advertisement tag table based on the received recognition data. In the advertisement tag table, recognition data and advertisement link data are associated with each other.

  The advertisement server 10 transmits the extracted advertisement link data as sales data to the electronic book terminal 100 (step S02). Further, the advertisement server 10 gives the evaluation and review for the advertisement link data to the sales data and transmits it.

  The electronic book terminal 100 displays the received sales data in the vicinity of the electronic book data based on its own screen resolution and the displayed electronic book data. In the present embodiment, the vicinity of the electronic book data is, for example, the periphery of the display area, the margin of the electronic book data, or the part where the electronic book data is not displayed.

  When the electronic book terminal 100 detects that the sales data has been purchased, the electronic book terminal 100 transmits purchase information to the advertisement server. In addition, the electronic book terminal 100 pays a reward to the seller of the purchased sales data. In addition, as for the payment of this reward, the advertisement server which received purchase information may pay a reward with respect to the sales origin of this sales data.

[System configuration of advertisement distribution system 1]
FIG. 2 is a system configuration diagram of the advertisement distribution system 1 which is a preferred embodiment of the present invention. The advertisement distribution system 1 includes an advertisement server 10, an electronic book terminal 100, and a public line network 3 (such as the Internet network, third generation, and fourth generation communication networks) that connect these devices.

  The electronic book terminal 100 has a function described later, can perform data communication, and is an electrical appliance for home use or business use. The electronic book terminal 100 may be, for example, an information home appliance such as a smartphone, a tablet terminal, a netbook terminal, a slate terminal, an electronic book terminal, a portable music player, in addition to a portable terminal, a cellular phone, and a portable information terminal. For example, in addition to computers, general electric appliances such as refrigerators, audio, speakers, washing machines, routers, televisions, printers, multifunction devices, heaters, air conditioners, telephones, recording media recording / playback devices, etc. that can read electronic books are included. . These electronic book terminals 100 have a function of performing Internet communication using a protocol such as TCP / IP.

  The advertisement server 10 is a server that transmits advertisement link data, which will be described later, to the electronic book terminal 10 as sales data so that it can be browsed, and is a server having the functions described below. The advertisement server 10 is a server that manages a service provided by a user who uses the electronic book terminal 100. The various functions described above executed by the advertisement server 10 may be realized by a plurality of physically separate servers.

[Description of each function]
The configuration of each device will be described with reference to FIG.

  The electronic book terminal 100 is a terminal that outputs and displays electronic book contents. The control unit 110 includes a CPU (Central Processing Unit), a RAM (Random Access Memory), a ROM (Read Only Memory), and the like, and a communication unit 120. As a device for enabling communication with other devices, for example, a device that is connected to a mobile communication network to realize communication, or a WiFi (Wireless Fidelity) compatible device that complies with IEEE 802.11. The electronic book terminal 100 also includes a data storage unit such as a hard disk, a semiconductor memory, a recording medium, or a memory card as the storage unit 130 that stores data, files, and database tables.

  In addition, the electronic book terminal 100 includes, as the input / output unit 140, a display unit that outputs and displays data controlled by the control unit, images, and electronic book data, and a touch panel, a keyboard, and a mouse that receive input from the user Etc.

  In the electronic book terminal 100, when the control unit 110 reads a predetermined program, the target data transmission module 200, the sales data reception module 210, the list transmission module 220, the purchase information transmission module 230, in cooperation with the communication unit 120, A terminal information transmission module 240, a money amount determination module 250, a sales data deletion module 260, a purchase module 270, and a payment module 280 are realized. In the electronic book terminal 100, the purchase history storage module 300 and the electronic book storage module 310 are realized in cooperation with the storage unit 130 by the control unit 110 reading a predetermined program. In the electronic book terminal 100, the display unit 400, the object recognition module 410, and the sales data display module 420 are realized in cooperation with the input / output unit 140 by the control unit 110 reading a predetermined program.

  The program read in the electronic book terminal 100 may be an application program installed in the electronic book terminal 100. The application program may have a function of registering a user identifier of a user who operates the electronic book terminal 100 at the time of installation. That is, the electronic book terminal 100 appropriately sets an e-mail address, a short message address, a telephone number, a product ID, an ID associated with an application, etc. for receiving electronic book content and data transmitted from the electronic book sharing server, as appropriate. Accepts input from the user, sends it to the electronic book sharing server, and registers it.

  The advertisement server 10 includes a CPU, a RAM, a ROM, and the like as the control unit 11 as with the electronic book terminal 100, and can be connected as a communication unit 12 using, for example, a WiFi compatible device compliant with IEEE 802.11 or a wired cable. A device that realizes data communication with another computer, such as In addition, the advertisement server 10 includes a data storage unit such as a hard disk, a semiconductor memory, a recording medium, or a memory card as the storage unit 13 that stores data, files, and database tables.

  In the advertisement server 10, the control unit 11 reads a predetermined program, thereby realizing the target data reception module 20, the sales data transmission module 21, the purchase information reception module 22, and the list reception module 23 in cooperation with the communication unit 12. To do. Further, in the advertisement server 10, the control unit 11 reads a predetermined program, thereby realizing the corresponding data storage module 30 and the corresponding data extraction module 31 in cooperation with the storage unit 13.

  Note that the database table stored in the advertisement server 10 may be stored in an external database server.

[Ad delivery processing]
FIG. 4 is a flowchart of the advertisement distribution process executed by the electronic book terminal 100 and the advertisement server 10. The processing executed by the modules of each device described above will be described together with this processing.

  First, the display module 400 of the electronic book terminal 100 displays the electronic book data on the input / output unit 140 (step S10). Next, the object recognition module 410 of the electronic book terminal 100 analyzes the content of the electronic book data displayed on the input / output unit 140 (step S11). In step S11, the target recognition module 410 analyzes characters and images included in the electronic book data. The target popular module 410 analyzes characters included in the content by OCR (Optical Character Reader). In step S11, the target recognition module 410 analyzes an image included in the content by image analysis.

  The object recognition module 410 recognizes characters and images included in the content from the content analysis result (step S12). In step S12, the characters recognized by the object recognition module 410 are keywords, book names, page numbers, and specific characters (for example, names of characters, frequently appearing characters, company names, and product names) set in advance. . In step S12, the image recognized by the target recognition module 410 is the entire image, a part of the image, or the number of pages of the image. Note that the object recognition module 410 may recognize characters other than these. Further, the object recognition module 410 may recognize images other than these.

  In step S12, the object recognition module 410 also performs classification of recognized characters. The classification of recognized characters executed by the object recognition module 410 is performed based on the appearance frequency of recognized characters, the degree of relevance of recognized characters, and the like. Specifically, if a specific character frequently appears in the same page, it is considered to be an important matter. Therefore, increasing the number of display of advertisement link data described later associated with this character, On the contrary, when a specific character appears rarely in the same page, it is considered that it is not an important matter. Therefore, the number of display of the advertisement link data described later associated with this character can be reduced. It becomes possible. In addition, if a relevance level of a specific character is set and a character with a high relevance level frequently appears in the same page, it is considered to be an important matter. Increasing the number of displayed link data, or conversely, if a character with a high degree of association appears rarely on the same page, it is considered not an important matter. It is possible to reduce the number of displayed advertisement link data. Further, ranking may be performed on the relevance level, and sales data may be displayed with priority in descending order of rank. Moreover, you may hide the thing with this low rank.

  Next, the object recognition module 410 acquires the character recognized in step S12 and the recognized image as recognition data (step S13). In step S13, the recognition data acquired by the target recognition module 410 is the recognized characters themselves, and the number of pages and characters included in the recognized image.

  Next, the target data transmission module 200 of the electronic book terminal 100 transmits the recognition data acquired in step S13 to the advertisement server 10 (step S14). The target data receiving module 20 of the advertisement server 10 receives the recognition data from the electronic book terminal 100 (step S15).

  Next, the list transmission module 220 of the electronic book terminal 100 transmits to the advertisement server 10 a list that includes the attributes of the electronic book terminal that it has purchased in the past, stored in the purchase history storage module 300 (step S16). . In step S16, the attributes of the electronic book terminal transmitted by the list transmission module 220 include the attributes described above. The list of electronic book terminals may include other information.

  The list receiving module 21 of the advertisement server 10 receives the above-described list of electronic book terminals from the electronic book terminal 100 (step S17).

  Next, the target data transmission module 200 of the electronic book terminal 100 transmits the owner attribute as the owner information to the advertisement server 10 (step S18). In step S18, the owner attribute transmitted by the target data transmission module 200 includes the above-described owner attribute. The owner attribute may include other information.

  The target data receiving module 20 of the advertisement server 10 receives the owner information described above from the electronic book terminal 100 (step S19).

  Next, the terminal information transmission module 240 of the electronic book terminal 100 transmits its terminal information to the advertisement server 10 (step S20). In step S20, the terminal information transmitted by the terminal information transmission module 240 includes the terminal information described above. The terminal information may include other information.

  The terminal information receiving module 24 of the advertisement server 10 receives the terminal information described above from the electronic book terminal 100 (step S21).

  The corresponding data extraction module 31 of the advertisement server 10 extracts sales data from one or more of the received recognition data, a list of electronic book terminals, owner information, terminal information (step S22).

  In step S22, the corresponding data extraction module 31 of the advertisement server 10 extracts sales data based on an advertisement tag table described later shown in FIG.

[Ad tag table]
FIG. 6 is a diagram illustrating an advertisement tag table stored in the corresponding data storage module 30 of the advertisement server 10. In FIG. 6, text words, images, titles of electronic books, the number of pages, and advertisement link data are registered in association with each other. In the present embodiment, the text word stored in the corresponding data storage module 30 is recognized character data received by the advertisement server 10. Further, the image stored in the corresponding data storage module 30 is image data received by the advertisement server 10. The title and the number of pages of the electronic book stored in the corresponding data storage module 30 are the title of the electronic book data received by the advertisement server 10 and the number of pages of the received character data or image data. The advertisement link data stored in the corresponding data storage module 30 is sales data that the sales data transmission module 21 transmits to the electronic book terminal 100.

  In FIG. 6, the corresponding data storage module 30 includes text words “AAA”, “BBB”, “CCC”, an image “jpg11”, an electronic book title “XXXX”, and the number of pages of this text word or image “ 1 ”and the advertisement link data“ “YYYY” book data ”are stored in association with each other. In addition, the corresponding data storage module 30 includes the text words “DD” and “EEEEEE”, the image “DD illustration”, the title of the electronic book “XXXX”, the number of pages of this text word or image “6”, The advertisement link data “DD figure” is stored in association with each other. Further, the corresponding data storage module 30 includes the text words “FFF”, “GGGGGG”, the image “illustration of FF”, the title “XXXX” of the electronic book, and the number of pages of this text word or image “30”. The advertisement link data ““ XXXX ”drama BD” is stored in association with each other.

  In step S22, it is determined whether the advertisement link data extracted by the corresponding data extraction module 31 corresponds to any of the received character data, image data, or electronic book name and page number. Image data or advertisement link data associated with the electronic book name and the number of pages is extracted. The advertisement link data extracted by the corresponding data extraction module 31 is associated with sales data. The sales data includes a product name, a product acquisition site, a price, and a product image. The sales data transmission module 21 transmits sales data corresponding to the extracted advertisement link data to the electronic book terminal 100 (step S23).

  In addition, the corresponding data extraction module 31 statistically processes the advertisement link data extracted on each page of the electronic book data as well as the keywords and images of each page of the electronic book data, and the product to be most recommended in the electronic book And the product with the highest rank may be extracted as the advertisement link data. In this case, sales data corresponding to the advertisement link data is transmitted to the electronic book terminal 100. The electronic book terminal 100 that has received the sales data may display the sales data on a page corresponding to the table of contents of the electronic book data.

  The sales data receiving module 210 of the electronic book terminal 100 receives the sales data described above from the advertisement server 10 (step S24).

  Next, the electronic book terminal 100 and the advertisement server 10 execute sales data display processing for displaying sales data (step S25).

[Sales data display processing]
FIG. 5 is a flowchart of sales data display processing executed by the electronic book terminal 100 and the advertisement server 10.

  The sales data transmission module 21 of the advertisement server 10 transmits the evaluation of the sales data acquired in step S23 to the electronic book terminal 100 (step S30). In step S30, the evaluation acquired by the sales data transmission module 21 acquires an evaluation of sales data in the electronic book sales server, an evaluation posted on an online store, or an evaluation posted on an evaluation posting site. The evaluation acquired by the sales data transmission module 21 may be acquired by other methods.

  The sales data receiving module 210 of the electronic book terminal 10 receives the evaluation transmitted from the advertisement server 10 (step S32).

  Next, the price determination module 250 of the electronic book 100 determines whether or not the price of the product included in the received sales data is above a predetermined price (step S32). In step S32, when the price determination module 250 determines that the price of the product included in the sales data received this time is equal to or greater than the predetermined price (YES in step S32), the sales data deletion module 260 determines the corresponding product price. The sales data is deleted (step S33). The sales data display module 420 displays other sales data excluding the sales data deleted in step S33 on the input / output unit 140 (step S34).

  In step S32, when the price determination module 250 determines that the price of the product included in the sales data received this time is less than the predetermined price (NO in step S32), the sales data display module 420 displays the sales data. Is displayed on the input / output unit 140 (step S34).

[Sales data]
7 and 8 are diagrams illustrating an example of sales data displayed on the input / output unit 140 by the sales data display module 420. FIG. 9 is an enlarged view of sales data displayed by the sales data display module 420.

  As shown in FIG. 7, the sales data display module 420 sets a position for displaying sales data in the sales data display area 50 based on the screen resolution and the display area of the electronic book data included in its terminal information. Here, the sales data display area 50 is, for example, the vicinity of the electronic book data, the vicinity of the four corners of the electronic book terminal 100, and the margin of the electronic book data. The sales data display area 50 may be at any position, but is preferably a position that does not hinder the user from browsing the electronic book. Moreover, the sales data display module 420 may arrange the received sales data at any of the above-mentioned positions without setting the sales data display area 50 for displaying the sales data.

  Further, as shown in FIG. 8, the sales data display module 420 sets the sales data display area 50 to display the sales data based on the screen resolution and the electronic book data display area included in its terminal information. . In FIG. 8, the sales data display module 420 displays the sales data on a page corresponding to the table of contents of the electronic book data. The sales data display module 420 is statistical data on the advertisement link data extracted on each of the pages described above, and is sales data ranked most recommended in this electronic book. Here, the sales data display area 50 is, for example, the vicinity of the electronic book data, the vicinity of the four corners of the electronic book terminal 100, and the margin of the electronic book data. The sales data display area 50 may be at any position, but is preferably a position that does not hinder the user from browsing the electronic book. Moreover, the sales data display module 420 may arrange the received sales data at any of the above-mentioned positions without setting the sales data display area 50 for displaying the sales data.

  Based on FIG. 9, the sales data displayed in the sales data display area 50 will be described.

  The sales data display area 50 set by the sales data display module 420 includes sales data display frames 50a to 50f for displaying sales data. The sales data display module 420 displays different sales data for each of the sales data display frames 50a to 50f. Also, a page feed frame 51 is displayed.

  The sales data display frame 50a displays sales data of electronic book data associated with the keyword “AAA”. The sales data display frame 50b displays sales data of electronic book data different from the sales data displayed in the sales data display frame 50a associated with the keyword “AAA”. The sales data display frame 50c displays the sales data of the figure associated with the image “DD”. The sales data display frame 50d displays the sales data of the drama BD associated with the image “FFF”. The sales data display frame 50e displays sales data of electronic book data associated with either the acquired electronic book data list or owner information, or both. The sales data display frame 50f displays sales data of electronic book data associated with either the acquired electronic book data list or owner information, or both. The sales data displayed in the sales data display frames 50a to 50f may display services other than the above-described electronic book data and products, goods, and the like. In addition, the sales data display frames 50a to 50f are at least better than the display frames in the present embodiment. Moreover, the sales data displayed in the sales data 50a to 50f display frames may be displayed by combining other keywords, images or titles of electronic books and the number of pages, or a combination of a plurality thereof.

  In addition, the page turning frame 51 displays a page turning icon for displaying other sales data. The input / output unit 140 of the electronic book terminal 100 accepts a user operation input to the page turning icon, and collectively changes the display of sales data. Note that the input / output unit 140 may accept a page feed icon and change a part of the sales data.

  Each item of the sales data displayed in the sales data display frames 50a to 50f will be described.

  The sales data display frames 50a and 50b display the keyword (recognized character) that is the reason for displaying the sales data. In the advertisement tag table, the electronic book name, author name, and amount associated with the keyword are displayed. Also, a cover of the electronic book data associated with the sales data is displayed. In addition, a purchase icon for accepting the purchase of the sales data is displayed. In addition, a non-display icon that accepts an operation to hide the sales data is displayed. In addition, an icon reporting an inappropriate advertisement for notifying the advertisement server that the sales data is inappropriate is displayed. Moreover, the evaluation with respect to this acquired sales data is displayed. The items displayed in the sales data display frames 50a and 50b may be changed as appropriate.

  The sales data display frames 50c and 50d display information indicating the recognition image (image) that is the reason for displaying the sales data. Further, in the advertisement tag table, the product name and the amount associated with this image are displayed. In addition, an image or cover image of the product associated with the sales data is displayed. In addition, a purchase icon for accepting the purchase of the sales data is displayed. In addition, a non-display icon that accepts an operation to hide the sales data is displayed. In addition, an icon reporting an inappropriate advertisement for notifying the advertisement server that the sales data is inappropriate is displayed. Moreover, the evaluation with respect to this acquired sales data is displayed. The items displayed in the sales data display frames 50c and 50d may be changed as appropriate.

  The sales data display frames 50e and 50f display sales data of electronic book data associated with either the acquired electronic book data list or owner information, or both. In addition, a purchase icon for accepting the purchase of the sales data is displayed. In addition, a non-display icon that accepts an operation to hide the sales data is displayed. The items displayed in the sales data display frames 50c and 50f may be changed as appropriate.

  Next, the purchase module 270 of the electronic book terminal 100 determines whether or not a purchase operation has been performed on the sales data to be displayed (step S35). If the purchase module 270 determines in step S35 that the purchase operation has not been performed, the process ends (NO in step S35). In step S35, when the purchase module 270 accepts an operation of a purchase icon from the user, the purchase module 270 determines that the purchase operation has been performed (YES in step S35), and executes an accounting process (step S36).

  In step S <b> 36, the payment module 280 of the electronic book terminal 100 executes billing processing for the server that sells the sales data. Specifically, when the purchased sales data is electronic book data, the payment module 280 notifies the electronic book data sales server of the amount of the electronic book data, and downloads the electronic book data. . The electronic book sales server accepts an accounting process from the electronic book terminal 100, executes a settlement process, and transmits electronic book data to the electronic book terminal 100. The electronic book storage module 310 stores downloaded electronic book data. Further, when the purchased sales data is an article such as a figure or a drama BD, the payment module 280 notifies the article sales server of the price of the article, and provides personal information such as the user's address and name. Send. The article sales server executes processing for sending the target article to the user based on the personal information.

  Next, the purchase information transmission module 230 of the electronic book terminal 100 transmits purchase information such as electronic book data and articles purchased to the advertisement server 10 (step S37). In step S <b> 37, the purchase information transmitted by the purchase information transmission module 230 includes purchased electronic book data, product names such as articles, sales source, purchase price, purchase date and time, information indicating the purchaser, and the like.

  The purchase information receiving module 23 of the advertisement server 10 receives the purchase information transmitted from the electronic book terminal 100 (step S38). In step S38, the advertisement server 10 transmits a predetermined percentage of the purchase amount included in the received purchase information to the sales data distributor. For example, in the case of electronic book data, this sales source is for an operating source of a sales server that sells electronic book data. Further, in the case of an article, it is for the operator of the sales server that sells the article. Note that the payment module 280 of the electronic book terminal 100 may transmit a predetermined amount of money to the operating server of the sales server. The above is the advertisement distribution process and the sales data display process executed by the electronic book terminal 100 and the advertisement server 10 in the present invention.

  The means and functions described above are realized by a computer (including a CPU, an information processing apparatus, and various terminals) reading and executing a predetermined program. The program is provided in a form recorded on a computer-readable recording medium such as a flexible disk, CD (CD-ROM, etc.), DVD (DVD-ROM, DVD-RAM, etc.), for example. In this case, the computer reads the program from the recording medium, transfers it to the internal storage device or the external storage device, stores it, and executes it. The program may be recorded in advance in a storage device (recording medium) such as a magnetic disk, an optical disk, or a magneto-optical disk, and provided from the storage device to a computer via a communication line.

  As mentioned above, although embodiment of this invention was described, this invention is not limited to these embodiment mentioned above. The effects described in the embodiments of the present invention are only the most preferable effects resulting from the present invention, and the effects of the present invention are limited to those described in the embodiments of the present invention. is not.

  1 advertising distribution system 10 advertising server, 100 electronic book terminal

Claims (8)

Display means for displaying predetermined electronic book data;
Object recognition means for performing character recognition or image recognition on the displayed electronic book data;
Target data transmission means for transmitting recognition data relating to recognized characters or images to an ad server connected to be able to communicate;
Sales data receiving means for receiving sales data corresponding to the recognition data from the advertisement server;
Sales data display means for displaying the sales data in the vicinity of the predetermined electronic book data being displayed;
An electronic book terminal comprising: Purchase information transmitting means for transmitting purchase information of the displayed sales data;
A payment means for paying a predetermined rate included in the purchase information to a seller of the sales data;
The electronic book terminal according to claim 1, further comprising: The sales data receiving means receives the sales data and an evaluation related to the sales data,
The electronic book terminal according to claim 1, wherein the sales data display unit displays the sales data and the received evaluation. Amount determining means for determining whether or not the displayed sales data is a predetermined amount or more;
Sales data deleting means for deleting from the electronic book data displayed by the sales data display means when it is determined that the sales data is a predetermined amount or more;
The electronic book terminal according to any one of claims 1 to 3, further comprising: In addition to the recognition information, the target data transmission means transmits an attribute of its owner to the advertisement server,
The electronic book terminal according to any one of claims 1 to 4, wherein the sales data receiving unit receives the sales data received from the advertisement server and corresponding to the recognition data and the attribute of the owner. A list transmission means for transmitting a list including attributes of electronic book data purchased in the past to the advertisement server,
The electronic book terminal according to any one of claims 1 to 5, wherein the sales data receiving unit receives sales data corresponding to attributes of the recognition data and the electronic book data received from the advertisement server. Displaying predetermined electronic book data;
Performing character recognition or image recognition on the displayed electronic book data;
Transmitting recognition data relating to the recognized character or image to a communicably connected advertising server;
Receiving sales data corresponding to the recognition data from the advertisement server;
Displaying the sales data in the vicinity of the predetermined electronic book data being displayed;
An advertisement delivery method comprising: Displaying predetermined electronic book data;
Performing character recognition or image recognition on the displayed electronic book data;
Transmitting recognition data relating to the recognized character or image to a communicably connected advertising server;
Receiving sales data corresponding to the recognition data from the advertisement server;
Displaying the sales data in the vicinity of the predetermined electronic book data being displayed;
Is executed by the electronic book terminal.