JP2014096172A - Attribute specification system, attribute specification method, and computer program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To specify attributes of a user without performing any special operation and to accumulate attribute information.SOLUTION: An attribute specification system 10 for specifying a user attribute comprises: a moving place database 244 for storing moving place information showing an attribute of a moving place for each moving place to which a user can move; a moving place specification section 214 for specifying the moving place of the user; an attribute specification section 216 for reading the moving place information corresponding to the moving place of the specified user from the moving place database 244 and for specifying the user attribute of the user on the basis of the read moving place information; and a user attribute database 246 for storing the specified user attributes.

Description

  The present invention relates to a technique for specifying various attributes of a user.

  In recent years, techniques for distributing various contents to a user's mobile phone or personal computer in accordance with attributes such as the user's age and sex have been proposed. For example, Patent Document 1 discloses a technique for reading and distributing content corresponding to a user from a content database in consideration of the user's position information and attribute information.

  However, in order to distribute content in the technique described in Patent Document 1, it is necessary that user attribute information is registered in advance in the attribute management database. In other words, in order for a business operator to start a content distribution service, the user or the business operator has to perform a complicated task of registering attribute information in a database along predetermined items.

JP 2007-34743 A

  In view of the above-described problems, the problem to be solved by the present invention is to specify user attributes and store the attribute information without performing any special work.

  SUMMARY An advantage of some aspects of the invention is to solve at least a part of the problems described above, and the invention can be implemented as the following forms or application examples.

[Application Example 1] An attribute specifying system for specifying user attributes, for each moving place where the user can move, a moving place information storage unit storing moving place information representing the attribute of the moving place; A moving location specifying unit for specifying a moving location and the moving location information corresponding to the specified moving location of the user are read from the moving location information storage unit, and based on the read moving location information, the user of the user An attribute specifying system comprising: an attribute specifying unit that specifies an attribute; and a user attribute storage unit that stores the specified user attribute.

  In the attribute identification system having such a configuration, the user's travel location is identified, and the user's attribute is automatically determined based on the identified travel location and the travel location information stored in the travel location information storage unit. Identify. Therefore, user attributes can be specified and stored without performing special work.

[Application Example 2] In the attribute identification system according to Application Example 1, existence position information indicating an existence position of each movement place is recorded in the movement place information, and the movement place identification unit performs positioning. An attribute specifying system for receiving location information from a terminal device having a function and identifying the user's travel location based on the received location information and the location information of each travel location. With such a configuration, the user's moving location is specified based on the position information received from the terminal device having a positioning function, and thus the user's moving location can be specified accurately.

[Application Example 3] In the attribute specifying system according to Application Example 1 or Application Example 2, the attribute specifying unit specifies the user attribute again at a predetermined timing after the user attribute is specified, and the user An attribute specifying system comprising means for updating the user attribute stored in an attribute storage unit. With such a configuration, the user attribute once generated can be updated, so that a change in the user's action range and the like can be accurately reflected in the user attribute.

[Application Example 4] The attribute identification system according to any one of Application Example 1 to Application Example 3, wherein the movement location identification unit identifies a migration location of a plurality of users, and the attribute identification unit includes the identification An attribute specifying system for specifying a common user attribute for a plurality of users when the movement locations of the plurality of users coincided under a predetermined condition. With such a configuration, for example, user attributes such as “family” can be specified for each user at the same position at night.

  The present invention can be configured as an attribute specifying method or a computer program in addition to the configuration as the attribute specifying system described above. The computer program may be recorded on a computer-readable recording medium. As the recording medium, for example, various media such as a flexible disk, a CD-ROM, a DVD-ROM, a magneto-optical disk, a memory card, and a hard disk can be used.

1 is an explanatory diagram showing a schematic configuration of an attribute information generation system 10. FIG. It is a figure which shows the data structure of the movement history database. It is a figure which shows the data structure of the movement location database 244. FIG. It is a figure which shows the data structure of the user attribute database 246. It is a figure which shows the data structure of the content database 248. It is a flowchart of an attribute information generation process. It is a flowchart of an attribute information update process. It is a flowchart of a content delivery process.

Hereinafter, embodiments of the present invention will be described in the following order based on examples.
A. Configuration of attribute identification system:
B. Attribute information generation process:
C. Attribute information update processing:
D. Content distribution processing:

A. Configuration of attribute identification system:
FIG. 1 is an explanatory diagram showing a schematic configuration of an attribute specifying system 10 as an embodiment of the present invention. As shown in FIG. 1, the attribute specifying system 10 of this embodiment includes a plurality of mobile phones 100 having a positioning function, and a server device 200 that specifies user attributes based on position data transmitted from the mobile phone 100. It is composed of Each mobile phone 100 is carried by a plurality of users and carried to various places. These devices constituting the attribute specifying system 10 are connected to each other by a communication network NT including the Internet and a mobile phone network. In this embodiment, the server device 200 receives position data from the mobile phone 100. However, the server device 200 has a positioning function using GPS or the like and can communicate with the communication network NT. In addition to the telephone 100, position data may be acquired from a personal computer, a PDA (Personal Digital Assistant), a PND (Personal Navigation Device), a car navigation system, a game machine, or the like. In this embodiment, a case where position data is received from the mobile phone 100 will be described in detail.

  The mobile phone 100 includes a GPS circuit 110, a wireless communication circuit 120, a control microcomputer 130 including a CPU, RAM, ROM, and the like, and a liquid crystal monitor 140. The GPS circuit 110 receives radio waves from artificial satellites constituting a GPS (Global Positioning System) and sequentially measures the current position where the mobile phone 100 exists. The control microcomputer 130 transmits position data representing the current position measured by the GPS circuit 110 to the server device 200 via the wireless communication circuit 120. The position data includes longitude and latitude data representing the longitude and latitude measured by the GPS circuit 110, a time when the longitude and latitude are measured, and a unique ID assigned to each mobile phone 100 (in this embodiment, a telephone number). Number). The control microcomputer 130 further has a function of displaying the received content data on the liquid crystal monitor 140 when the content data is received from the server device 200 via the wireless communication circuit 120. Of course, the mobile phone 100 includes circuits for performing voice calls and data communication in addition to these circuits. In the present embodiment, the telephone number of the mobile phone 100 is used as the unique ID of the mobile phone 100. However, if each mobile phone 100 can be identified, various numbers such as a manufacturing number and an e-mail address of the mobile phone 100 are used. Information may be used as a unique ID.

  The server device 200 includes a CPU 210, a RAM 220, a communication interface 230 that controls communication with the communication network NT, and a hard disk 240 that stores a control program and various databases. The hard disk 240 stores a movement history database 242, a movement location database 244, a user attribute database 246, and a content database 248 as databases. The CPU 210 functions as the movement history recording unit 212, the movement location specifying unit 214, the attribute specifying unit 216, and the content distribution unit 218 shown in the figure by loading the control program stored in the hard disk 240 into the RAM 220 and executing it.

  The movement history recording unit 212 receives position data from the mobile phone 100 via the communication interface 230, and records longitude and latitude data included in the position data in the movement history database 242 shown in FIG.

  FIG. 2 is a diagram illustrating a data structure of the movement history database 242. As shown in FIG. 2, in the movement history database 242, longitude and latitude data indicating the current position of the mobile phone is recorded in time series for each phone number of the mobile phone. When the movement history recording unit 212 receives the position data from the mobile phone 100 via the communication interface 230, the movement history recording unit 212 associates the longitude and latitude data included in the received position data with the time information included in the position data, and converts it into position data. Each telephone number included is recorded in the movement history database 242. In this embodiment, the longitude and latitude data is recorded in the movement history database 242 in association with the time information included in the received position data, but is associated with the time when the server apparatus 200 receives the position data. It may be recorded. Further, the data recorded in the movement history database 242 may be deleted after a certain period (for example, one year) has passed since the recording.

  The movement location specifying unit 214 compares the movement history of each user recorded in the movement history database 242 with the location of each movement location recorded in the movement location database 244 shown in FIG. Identify the place to move.

  FIG. 3 is a diagram showing the data structure of the movement location database 244. In the moving location database 244, information representing the attribute of the location (hereinafter referred to as “moving location information”) is recorded for each of various locations (moving locations) such as stores, buildings, companies, facilities, and sightseeing spots. ing. Each moving location records at least information about the sex and age of the target user and the location of the location. For example, if the travel location is a store, as shown in FIG. 3, the name and type of the store (clothing store, restaurant, etc.), the gender of the target customer, the age group of the user, the unit price of the customer, the business hours , The location of the store (range of longitude and latitude) is recorded, and if the location is a company, the company name, genre (general type, type of government, etc.), employee gender (often, Men and women), average age, average annual income, working hours, location of the company, etc. are recorded. If the location is a tourist or leisure facility, the name, type (eg, mountain, golf course, campsite, beach, etc.), user gender, user age group, business hours, location Etc. are recorded.

  The attribute specifying unit 216 uses the user's attributes (features and properties unique to the user) based on the user's moving location specified by the moving location specifying unit 214 and the moving location information recorded in the moving location database 244. ) Is specified, and attribute information of each user is generated. The generated user attribute information is recorded in the user attribute database 246 shown in FIG. The attribute specifying unit 216 further has a function of updating the user attribute information once generated at a predetermined timing.

  FIG. 4 is a diagram showing the data structure of the user attribute database 246. As shown in the figure, the user attribute database 246 is assigned a unique user ID for each user, and for each user ID, the user's telephone number, email address, gender, age group, occupation, hobby, family structure, income , Home position and work place are recorded as user attribute information. Among these user attribute information, the telephone number and the mail address are information registered in the user attribute database 246 in advance. The telephone number and e-mail address may be registered by, for example, a business operator that operates the attribute specifying system 10, or the user may register himself / herself using the mobile phone 100. User attribute information (gender, age group, occupation, hobby, family structure, income, home position) excluding the telephone number and mail address is generated by the attribute specifying unit 216. Details of the processing for generating such information (attribute information generation processing) will be described later. When the manufacturing number of the mobile phone 100 is used as a unique ID for identifying the mobile phone 100, the manufacturing number is registered in the user attribute database 246 instead of (or in addition to) the user's phone number. May be. Further, when a mail address is used as a unique ID for identifying the mobile phone 100, the user's telephone number may be omitted from the user attribute database 246. That is, the information registered in advance in the user attribute database 246 is not limited to the telephone number and the mail address.

  The content distribution unit 218 identifies the user to whom the content data is distributed based on the user attribute information recorded in the user attribute database 246 and the target information recorded in the content database 248 shown in FIG. On the other hand, content data corresponding to user attribute information is distributed.

  FIG. 5 is a diagram showing the data structure of the content database 248. As shown in the figure, the content database 248 is assigned a unique content ID for each piece of content information, and for each content ID, gender, age group, occupation, hobby, family structure, income, home position are the target information ( Information of users to be distributed). Further, in addition to the target information, a data storage position of content data distributed for the target information is recorded as content data. Each piece of content information is registered in the content database 248 in advance by a business operator who desires distribution of the content information.

B. Attribute information generation process:
Next, processing contents executed in the attribute identification system 10 having the above-described configuration will be described.
FIG. 6 is a flowchart of attribute information generation processing executed by the server device 200 according to this embodiment. This attribute information generation process is a process for generating user attribute information based on the position data received from the mobile phone 100 by the server device 200.

  When this attribute information generation process is executed, first, the CPU 210 of the server device 200 specifies a user ID for which user attribute information is to be generated (step S100). Specifically, the user ID of the user whose user ID and telephone number are first registered in the user attribute database 246 and one month has elapsed is specified as the user attribute information generation target. The reason why the user attribute information is generated one month after the user registration is to wait for the user movement history to be accumulated in the movement history database 242 to the extent that the user attribute information of the user can be analyzed. When the user ID is specified, the CPU 210 searches the user attribute database 246 for the telephone number corresponding to the user ID, and reads the movement history data corresponding to the telephone number from the movement history database 242 for one month (step). S102).

  When the movement history data is read from the movement history database 242, the movement location specifying unit 214 of the CPU 210 specifies the movement location moved by the user for one month together with the movement date and time from the read movement history for one month (step) S104). In this process, the moving location specifying unit 214 compares the location (range) of each moving location recorded in the moving location database 244 with the current location of the user recorded as the movement history, and moves the user's moving location. To identify.

  When the specification of the moving location is completed, the attribute specifying unit 216 of the CPU 210 refers to the moving location database 244 and reads gender information (see FIG. 3) associated with each moving location specified in step S104. Based on the gender information, the gender of the user is specified (step S106). At this time, the attribute identification unit 216 aggregates the gender information associated with each moving place by male and female, and statistically obtains the gender having the larger total number and identifies it as the user's gender. For example, when it is determined from the movement history that the location associated with “male” or “female” is used as gender information, the gender information is associated with the location without counting the gender information. The gender may be specified as the gender of the user. For example, if it is determined from the movement history that the user has gone to a barber shop, the gender can be specified as “male”.

  When the identification of the gender is finished, the attribute specifying unit 216 specifies the user's workplace (or school destination), occupation, and income (step S108). Specifically, the attribute specifying unit 216 considers the user's location of work on weekdays (Monday to Friday) during the day (10:00 to 17:00) as the user's work place, and the place of work is the move place. If it is registered as a general company in the information, it will identify the employee as a company employee, and if it is registered as a public office, a civil servant will be identified. At this time, for example, it is possible to specify occupations such as doctors, nurses, medical clerks, etc. if the workplace is a hospital, and lawyers, legal clerks, etc. if they are law firms. In addition, when specifying an occupation, the occupation may be specified based on a plurality of moving places in order to improve the specific accuracy. For example, if the student stays at the school for a long time after moving to the school, then returns home, and further moves to the cram school, it can be identified as “student (student)”. Moreover, if it stays in a staff room for a long time after moving to a school, and it moves to various stores after that, it can identify as a "teacher". In other words, in the first place of travel, a rough profession is specified (in the above example, for example, “school officials”), and the detailed profession (in the above example, teacher or Student). Correspondences between rough occupations and detailed occupations are registered in advance in a table. By doing so, it is possible to specify multi-stage occupations based on a plurality of moving places as described above.

  In this embodiment, the attribute specifying unit 216 specifies the average annual income recorded in the travel location database 244 as the user's income. At this time, if income is not associated with the travel location regarded as the user's work place, identification of income is omitted. In addition, the attribute specific | specification part 216 may estimate a user's income based on the customer unit price matched with various stores. For example, a table showing the correspondence between the average customer unit price and income of a store where the user has moved in one month is prepared, and by referring to this table, for example, a store in which the user has moved in one month If the average customer price per customer is 10,000 yen, it can be specified that the monthly income of the user is about 300,000 yen.

  When the occupation and income are specified, the attribute specifying unit 216 subsequently selects the user's hobbies based on the moving location information corresponding to the moving location of the user during the day (10:00 to 17:00) on holidays (Saturday, Sunday). Is specified (step S110). For example, if the user is moving to a golf course or a golf shop during a holiday, the hobby is specified as “golf”. If the moving place is a department store or various stores, the hobby is specified as “shopping”. In addition, for example, if the moving place is a movie theater, it should be specified as “movie appreciation”, if it is a concert venue, “music appreciation”, if it is a fishing shop, sea, river, etc., specify “fishing”. Can do. The specification of hobbies is not limited to one type, and a plurality of hobbies may be specified for one user. Moreover, in order to improve the specific accuracy of the hobby, the hobby may be specified based on a plurality of moving places. For example, when there is a history of moving to a record store or an audio store as well as a concert venue, the hobby can be specified as “music appreciation”. Further, when there is a history of moving to a rental video store or the like as well as a movie theater, the hobby can be specified as “movie appreciation”.

  When the attribute specifying unit 216 specifies the user's hobby, the attribute specifying unit 216 then specifies the user's family structure based on the nighttime position on weekdays and the travel location on holidays (step S112). Specifically, the attribute specifying unit 216 determines the user ID of the user whose current position is substantially the same (for example, within 10 m square) at night (22:00 to 5:00) on weekdays. The database 246 is searched, and the number of searched users is specified as the number of family members of the users. At this time, the user IDs of other searched users are also specified and included in the user attribute information. According to the processing of step S112, common user information (user ID and number) is recorded in the user attribute information for each user specified as the same family. The attribute specifying unit 216 further includes a store for children (for example, a clothing store for children) or a facility for children (for example, a children's house or a park for children) in the holiday travel location. Specify that the user has children. In this way, if the family structure is analyzed based on the holiday travel location, it is possible to identify even the presence or absence of a child who is not given the mobile phone 100.

  When the attribute specifying unit 216 specifies the family structure of the user, the attribute specifying unit 216 then specifies the current position of the user on weekdays (Monday to Friday) at night (22:00 to 5:00) as the position of the user's home (step S114). ). Finally, the attribute specifying unit 216 records the information specified in steps S106 to S114 described above in the user attribute database 246. Through the series of processes described above, the attribute information generation process ends and user attribute information is generated. In addition, the execution order of the process of step S106-S114 mentioned above is arbitrary, and you may perform in another order. In this embodiment, user attribute information is generated based on the movement history for the past month, but this period is arbitrary, and may be generated based on a longer period or a shorter period. .

C. Attribute information update processing:
Next, an attribute information update process for updating user attribute information generated by the attribute information generation process described above will be described.
FIG. 7 is a flowchart of attribute information update processing. This attribute information update process is repeatedly executed by the server device 200 at every other month after the user attribute information is generated by the attribute information generation process described above. Note that this one-month period is arbitrary, and may be executed every longer or shorter period.

  When this attribute information update process is executed, first, the CPU 210 of the server device 200 specifies a user ID to be updated (step S200). In this process, as described above, after the user attribute information is first generated (or last updated), the user ID for which one month has elapsed is specified as the update target. When the user ID is specified, the attribute specifying unit 216 of the CPU 210 executes the same process as steps S102 to S114 of the attribute information generation process described above (steps S202 to S214). That is, the user's sex, work place, occupation, income, hobby, family structure, and home position are specified by these processes. When the attribute information is specified, the attribute specifying unit 216 compares the user attribute information already recorded in the user attribute database 246 with the newly specified attribute information (step S216). As a result of this comparison, the attribute specifying unit 216 determines whether or not the changed attribute information exists (step S218). If the changed attribute information exists, the attribute information is changed to the newly specified attribute information. Update (step S220). The attribute information update process is completed by the series of processes described above. In this embodiment, only the changed attribute information is updated. However, the newly generated attribute information may be overwritten on the previously generated attribute information. Moreover, it is good also as memorize | storing several user attribute information before and after an update by producing | generating new user attribute information whenever attribute information changes.

D. Content distribution processing:
Next, content distribution processing for distributing content information based on user attribute information recorded in the user attribute database 246 will be described.
FIG. 8 is a flowchart of content distribution processing. In the present embodiment, this content distribution processing is executed once a week by the server device 200. When this content distribution process is executed, first, the content distribution unit 218 of the server device 200 identifies the content ID of the content to be transmitted (step S300). In this embodiment, the content IDs are specified in ascending order.

  When the content ID is specified, the content distribution unit 218 reads the target information corresponding to the specified content ID with reference to the content database 248 (step S302). When the target information is read, the content distribution unit 218 refers to the user attribute database 246 and identifies a user that matches the read target information (step S304). For example, if the target information is content information in which the sex is “female” and the age group is “40s”, the user attribute database 246 has the gender “female” and the age group as user attribute information. Is identified as “40s”. In addition, for example, if a family structure is recorded in the target information, a user that matches the family structure is specified, and if income is recorded in the target information, a user that matches the income is specified. . In addition, if a hobby is recorded in the target information, a user who matches the hobby is specified, and if a home position or area is recorded in the target information, a user who has a home in the position or area is specified. Is done. Instead of (or in addition to) the home position, the work location and area may be registered as target information.

  When the user who is the transmission destination of the content data is specified in step S302, the content distribution unit 218 refers to the user attribute database 246 and acquires the mail address associated with the user specified in step S304. . Then, the content data whose storage location is recorded in the content database 248 is read from the hard disk 240 and transmitted to the mail address (step S306). The mail address may be the mail address of the mobile phone 100 or the mail address of a personal computer connected to the communication network NT. Finally, the content distribution unit 218 determines whether other content information is recorded in the content database 248 (step S308). If other content information is recorded, the process returns to step S300, The processes in steps S300 to S306 described above are repeated. On the other hand, if no other content information is recorded, the content distribution process is terminated. In the present embodiment, the content data is individually transmitted every time the user as the transmission destination is specified. However, the specified content data may be transmitted in a batch for each user.

  In this embodiment, the above-described content distribution process is executed once a week, but this frequency is arbitrary. Further, this distribution interval may be set for each content information in the content database 248. In this case, the content distribution process described above is executed every day, and only content information that matches the distribution interval is targeted for distribution.

  The configuration and processing contents of the attribute identification system 10 according to the present embodiment have been described above. In the attribute identification system 10 of this embodiment, the attribute information generation process described above is executed, whereby the user attribute is automatically identified based on the movement history of the user. Therefore, user attribute information can be generated and stored without imposing a burden on the user. As a result, content information suitable for the user can be distributed without a special registration operation or the like by the user or the operator operating the attribute specifying system 10. In the present embodiment, the user attribute information is periodically updated to the latest information by executing the attribute information update process described above even after the user attribute information is generated. Therefore, for example, even when the user's action range varies depending on factors such as moving, changing jobs, marriage, and childbirth, the user's attribute information can be automatically updated. As a result, it is possible for not only the user himself but also the business operator to distribute content suitable for the user at that time without complicated work. In this embodiment, attribute information is generated or updated based on a user's movement history for a certain period of one month. Therefore, the latest behavior pattern of the user can be reflected in the attribute information, rather than generating the attribute information based on all accumulated movement histories.

  Furthermore, according to the attribute identification system 10 of the present embodiment, it is also possible to analyze a change in the user's attribute based on the attribute information updated by the attribute information update process described above. For example, if a single person goes to a wedding hall, it is possible to analyze that the marriage is close. If a single person goes to the obstetrics and gynecology department, analyze that the childbirth is close. It is possible. Furthermore, when the child comes to a children's goods store, it can be analyzed that the user has a child. In addition, for example, when the daytime destination of a female user who works for a company is at home, it can be analyzed that the female user has become a full-time housewife. Further, even when the destination of a user who frequently goes to a department store changes to a supermarket, it can be analyzed that the user has become a full-time housewife.

  Furthermore, if the user attribute information generated by the attribute specifying system 10 of the present embodiment is used, the attribute information automatically generated based on the movement history and the attribute information that the user has declared himself (for example, in the resume) It is possible to judge the accuracy of the self-declared attribute information by comparing with the described information. For example, a resume database in which resume information acquired from the user is recorded is created and stored in the hard disk 240 of the server device 200. Then, by comparing the information registered in the resume database with the attribute information recorded in the user attribute database 246, for example, items (for example, hobbies and addresses) described in the user's resume are obtained. It is possible to determine whether the information is accurate. The server apparatus 200 can distribute the determination result to, for example, a computer arranged in a corporate personnel department via the communication network NT.

  As mentioned above, although one Example of this invention was described, it cannot be overemphasized that this invention is not limited to such an Example, but can take a various structure in the range which does not deviate from the meaning. For example, a function realized by software may be realized by hardware. In addition, in this embodiment, the user's movement history is recorded based on the positioning function of the mobile phone 100. For example, information such as credit cards, electronic money, and membership cards used by the user at each store is used. Based on this, the movement history of the user may be recorded.

DESCRIPTION OF SYMBOLS 10 ... Attribute identification system 100 ... Mobile phone 110 ... GPS circuit 120 ... Wireless communication circuit 130 ... Control microcomputer 140 ... Liquid crystal monitor 200 ... Server apparatus 210 ... CPU
212 ... Movement history recording unit 214 ... Movement location specifying unit 216 ... Attribute specifying unit 218 ... Content distribution unit 220 ... RAM
230 ... Communication interface 240 ... Hard disk 242 ... Movement history database 244 ... Movement location database 246 ... User attribute database 248 ... Content database

SUMMARY An advantage of some aspects of the invention is to solve at least a part of the problems described above, and the invention can be implemented as the following forms or application examples.
A first aspect of the present invention is an attribute specifying system for specifying a user attribute,
A travel location identifying unit for identifying the travel location of the user;
An attribute specifying unit for specifying a user attribute of the user based on the specified result ;
A user attribute storage unit for storing the specified user attribute ;
Means for obtaining attribute information;
An attribute specifying system comprising: means for determining accuracy of the acquired attribute information based on a user attribute stored in the user attribute storage unit .
In such an attribute identification system, the user's moving location is identified, and the user's attribute is identified based on the identification result. Therefore, the user's attribute can be specified without performing a special work. Furthermore, the accuracy of the acquired attribute information can be determined based on the user attribute specified in this way.

Claims (6)

An attribute identification system for identifying user attributes,
For each moving place where the user can move, a moving place information storage unit storing moving place information representing the attribute of the moving place;
A travel location identifying unit for identifying the travel location of the user;
An attribute specifying unit that reads the moving location information according to the specified moving location of the user from the moving location information storage unit, and specifies the user attribute of the user based on the read moving location information;
An attribute specification system comprising: a user attribute storage unit that stores the specified user attribute. The attribute identification system according to claim 1,
In the moving location information, there is recorded location information indicating the location of each moving location,
The moving location specifying unit receives location information from a terminal device having a positioning function, and specifies the location of the user based on the received location information and the location information of each moving location. system. The attribute identification system according to claim 1 or claim 2,
The attribute specifying system includes means for specifying the user attribute again at a predetermined timing after the user attribute is specified, and updating the user attribute stored in the user attribute storage unit. The attribute specifying system according to any one of claims 1 to 3,
The moving location specifying unit specifies moving locations of a plurality of users,
The attribute specifying unit is configured to specify a common user attribute for a plurality of users when movement locations of the specified users match under a predetermined condition. An attribute specifying method in which a computer specifies a user attribute,
A moving location identifying step in which the computer identifies a moving location of the user;
The computer reads the travel location information corresponding to the identified user travel location from the travel location information storage unit in which travel location information representing the attribute of the travel location is stored for each travel location to which the user can move. , An attribute specifying step for specifying the user attribute of the user based on the read moving location information;
A storage step in which the computer stores the specified user attribute in a user attribute storage unit. A computer program for specifying user attributes,
A location identification function for identifying a user's location,
The moving location information corresponding to the identified user's moving location is read from the moving location information storage unit storing the moving location information indicating the attribute of the moving location for each moving location that the user can move, and the read An attribute specifying function for specifying the user attribute of the user based on the travel location information;
A computer program that causes a computer to realize a storage function of storing the specified user attribute in a user attribute storage unit.

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