JP2010231424A - Commodity sales promotion system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a commodity sales promotion system allowing provision of information about an optimum commodity to a visitor based on action of the visitor. <P>SOLUTION: When a stay sensor 10 detects the visitor (S101), a visitor ID issuing means 20 issues a visitor ID (S102). When a commodity ID reading means 30 reads a commodity ID (S104), an interest commodity information registration means 40 associates the visitor ID and the commodity ID, and registers them into a commodity information storage means 50 as interest commodity information (S105). Processing thereof is repeatedly performed until the stay sensor 10 detects leaving of the visitor (S103). <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to a technique for recommending an appropriate product based on a visitor's behavior.

  Conventionally, various advertisements and promotions have been performed at stores to promote sales of products. Various techniques have been devised for advertising and publicity using electronic POPs to attract customers' interest (see, for example, Patent Document 1).

JP 2004-191666 A

  However, the technique described in Patent Document 1 has a problem that it is not possible to draw out the potential interest of customers who have visited.

  Then, this invention makes it a subject to provide the goods sales promotion system which can provide the information of the optimal goods with respect to a visitor based on a visitor's action.

  In order to solve the above-mentioned problem, in the first aspect of the present invention, a stay sensor that is installed near a product shelf and detects that a person has approached, and a visitor ID that is issued based on detection by the stay sensor A merchandise ID issuing means, a merchandise ID reading means for reading a merchandise ID, a product information reading means for registering the merchandise ID read by the merchandise ID reading means together with the issued visitor ID and time, and the merchandise ID There is provided a product sales promotion system comprising product information storage means for storing a visitor ID and time in association with each other.

  According to the first aspect of the present invention, each time the stay sensor detects a visitor, the visitor ID is issued, and the commodity ID read until the visitor is detected to be moved corresponds to the visitor ID. In addition, since it is recorded as interesting product information, it is possible to acquire information on which product and which product one customer is interested in.

  In the second aspect of the present invention, in the commodity sales promotion system according to the first aspect of the present invention, the commodity information storage means further stores commodity information to be displayed in association with each commodity ID, and is the same The product ID recorded in association with the visitor ID is stored as a related product, and when the product ID reading unit reads different product IDs within a predetermined time, the product ID corresponds to each product ID. When product information is extracted from the product information storage unit, and the product ID reading unit reads a different product ID after a certain period of time, product information about the related product of the product ID read most recently is Display product information specifying means for extracting from the information storage means, and product information display means for displaying the product information extracted by the display product information specifying means Wherein the structure and the.

  According to the second aspect of the present invention, in the commodity sales promotion system according to the first aspect of the present invention, when the commodity ID reading means reads a different commodity ID within a predetermined time, the commodity information corresponding to each commodity ID When the product ID reading means reads a different product ID after a certain period of time, the product information about the related product of the most recently read product ID is displayed, so that the visitor can If two items are picked up in the meantime, they will be displayed in comparison, and if the current item is picked up from the previous item, the relationship between the items picked up now Information can be displayed. That is, it is possible to display products according to the interests of visitors.

  According to the present invention, there is an effect that it is possible to provide optimal product information to visitors based on the behavior of the visitors.

It is a lineblock diagram in one embodiment of a goods sales promotion system concerning the present invention. It is a figure for demonstrating the utilization environment of the goods sales promotion system which concerns on this invention. It is a flowchart which shows the registration process of the interest merchandise information by this merchandise sales promotion system. It is a figure which shows an example of the table recorded on the merchandise information storage means. It is a flowchart which shows the merchandise information display process by this merchandise sales promotion system.

(1. System configuration)
Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings. FIG. 1 is a configuration diagram of an embodiment of a merchandise sales promotion system according to the present invention. In FIG. 1, 10 is a stay sensor, 20 is a visitor ID issuing means, 30 is a product ID reading means, 40 is an interest product information registration means, 50 is a product information storage means, 60 is a product information display means, and 70 is a display product. It is an information specifying means.

  The stagnation sensor 10 is a sensor unit that determines the presence or absence of human action from the amount of change in infrared within a sensor detection range at regular intervals, and is realized by an infrared sensor having an infrared light emitting element and an infrared light receiving element.

  The visitor ID issuing means 20 issues a visitor ID to the visitor based on the detection information from the stay sensor 10 when the stay sensor 10 detects the visitor. Also, the visitor ID issuing means 20 issues absence information based on information indicating that the person is no longer detected from the stay sensor 10. The product ID reading unit 30 reads a product ID attached to the product. As the product ID reading means 30, a reading device corresponding to the manner in which the ID is given to the product can be adopted. However, in this embodiment, an IC tag is added to the product and the product ID recorded on the IC tag is recorded. A non-contact type IC reader capable of reading the image is employed. When reading the ID from the barcode attached to the product, a barcode reader may be adopted as the product ID reading means 30.

  The interested product information registration unit 40 registers the visitor ID issued by the visitor ID issuing unit 20 and the product ID read by the product ID reading unit 30 in the product information storage unit 50 in association with each other. The interested product information registering means 40 keeps the issued visitor ID until the absence information is received from the visitor ID issuing means 20, and the product ID received from the product ID reading means 30 while holding the visitor ID. The process of registering in association with is performed. The merchandise information storage means 50 stores the interesting merchandise information in which the visitor ID and the merchandise ID are associated with each other as the interesting merchandise information, and associates the merchandise information to be displayed on the merchandise information display means with respect to the merchandise ID. It is stored and realized by a storage device such as a hard disk or flash memory connected to the computer. The merchandise information display means 60 displays the merchandise information stored in the merchandise information storage means 50, and is realized by a display output device such as a display connected to a computer. The visitor ID issuing means 20, the interested product information registering means 40, and the displayed product information specifying means 70 are realized by incorporating a dedicated program into the computer.

(2. Usage environment)
Next, the usage environment of the product sales promotion system will be described. FIG. 2 is a diagram for explaining a use environment of the system shown in FIG. In FIG. 2, the outer large rectangular parallelepiped is a utilization space, the inner triangle of the large rectangular parallelepiped is a retention sensor, and the small rectangular parallelepiped inside the triangle is the concept of the main part of the product sales promotion system other than the retention sensor 10. Is shown.

  Although various places can be set as the use space, a predetermined one room in the building is set here. The detection area is an area that can be detected by the infrared light receiving element, which is emitted by the infrared light emitting element of the stay sensor 10 and returned. Therefore, when there is a visitor in this detection area, the stay sensor 10 detects the visitor. As the main part of the merchandise sales promotion system, the merchandise ID reading means 30 and the merchandise information display means 60 need to be installed in the detection area, but other components are set in different locations and data It should be possible to communicate.

(3. Processing operation)
Next, the processing operation of the product sales promotion system will be described. In this product sales promotion system, there are two main processes, namely, interest product information registration and product information display.

(3.1. Registration of product information of interest)
FIG. 3 is a flowchart showing a registration process of interested product information by the product sales promotion system. First, the system is activated and the stagnation sensor 10 is set in a state where detection in the detection area is possible. When a visitor enters the detection area in this state, the stay sensor 10 detects the visitor (S101). When the stay sensor 10 detects a visitor, it transmits a signal to that effect to the visitor ID issuing means 20. And the visitor ID issuing means 20 which received the signal to the effect of having detected the visitor from the stay sensor 10 issues a visitor ID (S102). The visitor ID may be in any format, such as numbers and alphabets that can be understood by humans, and binary formats, as long as the computer can identify one person. However, it should be set so that it does not overlap with those already issued.

  The interested product information registering means 40 periodically checks whether or not a signal indicating that the visitor has left has been received from the stay sensor 10 via the visitor ID issuing means 20 (S103). If the signal indicating that the product has been received is not received, it is confirmed whether or not the product ID is read by the product ID reading unit 30 from the product ID reading unit 30 (S104). When the visitor brings the product displayed in the use space close to the product ID reading unit 30, the product ID reading unit 30 reads and acquires the product ID attached to the approached product. When the product ID is acquired in this way, the interested product information registration unit 40 registers the interested product information (S105). Specifically, the visitor ID acquired from the visitor ID issuing unit 20 and the product ID acquired from the product ID reading unit 30 are associated with each other and registered in the product information storage unit 50.

  Thereafter, in the product information registration means 40, when the product ID is acquired until a signal indicating that the visitor has left from the stay sensor 10 is received (S 104), the product information is registered in association with the already acquired visitor ID. The process of registering product information (S105) is repeated. Then, when receiving a signal indicating that the visitor has left from the stay sensor 10, the interested product information registration means 40 discards the visitor ID that was issued and managed by the visitor ID issuing means 20 in S102, and registered. End the process. When discarding the visitor ID, the interested product information registration unit 40 records the product IDs recorded in association with the visitor ID in the related product information table in the product information storage unit 50 in association with each other.

  As a result of the interest product information registration process in this way, the product information storage means 50 creates an interest product information table as shown in FIGS. 4 (a1) and (a2). As shown in FIGS. 4 (a1) and (a2), a plurality of products are associated with one visitor in the interested product information table. In this product sales promotion system, it is necessary to acquire the relationship between products that a certain visitor is interested in, that is, to acquire what other products are interested in a person who is interested in a certain product. It is aimed. Therefore, the personal information of the visitor itself is not acquired, and the association is performed only with the visitor ID that cannot know the individual visitor. The interested product information registering means 40 creates a related product information table by collecting the interested product information.

  For example, if an interest product information table as shown in FIGS. 4 (a1) and (a2) can be acquired, it becomes individual related product information as shown in FIGS. 4 (b1) and (b2), respectively. The personal related product information is information on related products for each visitor's product. The personal related product information is finally collected as a related product information table as shown in FIG. In the personal related product information obtained for each individual visitor, the most frequently used combinations of related products for individual products are tabulated, and the combinations of related products for all products are listed. For example, as shown in FIGS. 4 (a1) and (a2), when the product information of the visitor's interest can be acquired, the personal related product information for the visitor ID “A001” is (b1). The personal related product information for the person ID “A002” is (b2). Looking at the product ID “B005”, the combination of related products that appears most frequently with respect to the product ID “B005” is the product ID “B032”. In the table, the related product of B005 is determined as B032. Similarly, with respect to other product IDs, the interested product information registration unit 40 determines the most common combinations as related products and stores them in the product information storage unit 50 as related product information tables. When all the data is collected, a related product information table as shown in FIG.

  In addition, the number of frequent combinations may be the same. When there is data as shown in (b1) and (b2) of FIG. 4, for example, there are two product IDs “B005” and “B032” related to the product ID “B017”. In that case, a plurality of related product IDs are registered for one product ID, but either of them may be set as a related product at random.

(3.2. Product information display)
Next, product information display processing by the product sales promotion system will be described. A related product information table is recorded in the product information storage means 50, and this related product information table is used in the product information display process. As shown in FIG. 4C, the related product information table is a record in which an ID of a product and an ID of a related product that is a product related to the product are associated with each other. FIG. 5 is a flowchart showing a product information display process by the product sales promotion system. In FIG. 5, the processing in S201 to S204 is exactly the same as the processing in S101 to S104 of the interest product information registration shown in FIG. This is because, in the product sales promotion system, the processing up to this point is performed without distinguishing between interest product information registration and product information display.

  In S204, when the product ID is acquired, the display product information specifying unit 70 determines whether or not a predetermined time (for example, 20 seconds) has elapsed since the time when the product ID was acquired before (S205). . Specifically, each time the product ID reading means 30 acquires a product ID, the time is recorded, and the difference between the time when the previous product ID is acquired and the time when the current product ID is acquired is set in advance. Judgment is made based on whether or not the threshold value is greater.

  If the predetermined time has not elapsed, product information corresponding to the product ID acquired last time and the product ID acquired this time is extracted and displayed for comparison (S206). Specifically, first, the displayed product information specifying unit 70 searches the product information storage unit 50 with the two acquired product IDs, extracts corresponding product information, and arranges the two extracted product information side by side. And output to the product information display means 60. In the case of the product ID acquired for the visitor for the first time, there is no previously read product ID, so the display product information specifying unit 70 obtains product information corresponding to the product ID from the product information storage unit 50. Extracted and displayed alone on the merchandise information display means 60.

  On the other hand, if it is determined in S205 that the predetermined time has passed, the related product information corresponding to the product ID read this time is displayed (S207). Specifically, first, the display product information specifying unit 70 refers to the related product information table in the product information storage unit 50 with the product ID acquired this time, and acquires the corresponding related product ID. Then, product information corresponding to the related product ID is extracted. Then, the extracted product information is displayed on the product information display means 60 as related product information.

  Thereafter, when the display product information specifying means 70 acquires the product ID until receiving a signal indicating that the visitor has left the residence sensor 10 (S204), the time difference from the previously read product ID exceeds a certain time. If not, a comparison display is performed (S206), and if the time difference from the product ID read immediately before exceeds a certain time, a process of displaying information about the product with the product ID read this time (S207) ) Is repeated. And if the signal to the effect that the visitor left is received from the stay sensor 10, the display merchandise information specific | specification means 70 will complete | finish a display process.

  The preferred embodiment of the present invention has been described above. However, the present invention is not limited to the above embodiment, and various modifications can be made. For example, in the above-described embodiment, if the product ID is not acquired for a predetermined time after acquiring the product ID, the display product information specifying unit 70 stores the product information related to the product ID read immediately before the product information storage. The information may be acquired from the means 50 and displayed on the product information display means 60. At this time, in consideration of product price information, a product with a high price may be given priority and the product information may be displayed. Further, in consideration of inventory information, a product with a small inventory or a product with a large inventory may be given priority and the product information may be displayed.

  In addition, after the product ID is acquired, if the product ID is not acquired for a predetermined time, if the time interval between the two product IDs acquired before that is within a certain time, the two product information is stored in the product The information may be acquired from the information storage unit 50 and displayed on the product information display unit 60 for comparison. At this time, in consideration of product price information, the product with the higher price may be highlighted.

  Moreover, you may make it issue a discount and a coupon with respect to the visitor who exists in a shop more than fixed time. Specifically, product information that describes a discount for any product information corresponding to the product ID acquired so far for visitors who have passed a predetermined time since issuing the visitor ID Is displayed.

DESCRIPTION OF SYMBOLS 10 ... Residence sensor 20 ... Visitor ID issuing means 30 ... Product ID reading means 40 ... Interest product information registration means 50 ... Product information storage means 60 ... Product information display means 70. ..Means for specifying displayed product information

Claims (3)

A residence sensor that is installed near the product shelf and detects when a person approaches,
A visitor ID issuing means for issuing a visitor ID based on the detection by the stay sensor;
Product ID reading means for reading the product ID;
Interest product information registration means for registering the product ID read by the product ID reading means together with the issued visitor ID and time;
Product information storage means for storing the product ID, the visitor ID, and the time in association with each other;
A product sales promotion system characterized by comprising: The product information storage means further stores product information to be displayed in association with each product ID, and stores related product information in which product IDs are associated with each other as related products,
When the product ID reading unit reads different product IDs within a predetermined time, product information corresponding to each product ID is extracted from the product information storage unit, and the product ID reading unit has passed a predetermined time. Display product information specifying means for extracting product information about the related product of the product ID read most recently from the product information storage means when reading a different product ID;
Product information display means for displaying the product information extracted by the display product information specifying means;
The product sales promotion system according to claim 1, further comprising:   The program for functioning a computer as a goods sales promotion system of Claim 1 or Claim 2.

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