JP2010170520A - Device, method and program for providing information - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a customer with services desired by a store in the store an unspecified number of customers (users) visit. <P>SOLUTION: An individual identification number DB 67 stores an individual identification number for identifying an RFID attached to equipment of the store and an action as a store service which is associated with the individual identification number. A Web server function 61 receives an individual identification number transmitted by a portable telephone set which has read the RFID. A service providing part 65 executes an action which is stored in association with the individual identification number and provides the portable telephone set with the store services when the individual identification number is received. The present technology is applicable to a server. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to an information providing apparatus, an information providing method, and a program, and more particularly, to an information providing apparatus, an information providing method, and a program that can provide services in stores and the like.

  Non-contact ID (identification) tags are widely used. A unique individual identification number is stored in the ID tag, and the individual identification number is read from the ID tag by a reader, and information corresponding to the individual identification number is provided.

  When a service is provided using an ID tag, the user owns the card-type ID tag, and the user uses the card-type ID tag, so that a service corresponding to the ID tag is provided to the user.

  Conventionally, a RFID (radio frequency identification) reader of a communication device acquires information about the mobile phone stored in the RFID tag using wireless communication by RFID, and based on the information, the Bluetooth module of the communication device When wireless communication is performed using the Bluetooth module of the mobile phone and Bluetooth, the dial-up connection is requested to the mobile phone, and when the mobile phone dials up to the network, the Bluetooth module carries the advertisement ID and the e-mail address of the mobile phone. Provided to the information providing server via the telephone and the network, and the information providing server supplies the advertisement data corresponding to the advertisement ID to the mobile phone by sending it as an e-mail addressed to the e-mail address. (For example, refer to Patent Document 1).

Japanese Patent Laid-Open No. 2003-224677

  However, the service using the ID tag is determined in advance, and the service cannot be set or changed on the store side.

  The present invention has been made in view of such circumstances, and by using an ID tag, a service desired by a service provider is sometimes obtained at a store or a service providing place visited by an unspecified number of customers (users). It can be provided to customers according to the situation. Furthermore, the present invention is to make it possible to provide a service desired by a service provider to a customer according to the occasion at a store or a service providing place where an unspecified number of customers (users) visit.

  An information providing apparatus according to one aspect of the present invention is an individual identification number assigned to an identification object installed by a service provider, the individual identification number for identifying the identification object that is the individual, and the individual identification number And a first storage control unit that controls storage of the action associated with the control unit, and controls the reception of the action setting request transmitted from the information processing apparatus of the service provider. Receiving control means for controlling the reception of the individual identification number transmitted from the terminal device that has read and the action stored in association with the individual identification number when the individual identification number is received, Execution means for executing the action of providing the service of the service provider to the terminal device.

  The first storage control means controls the storage of the individual identification number for identifying the identifier that is a non-contact type ID tag and the action, and the reception control means has the ID tag The reception of the individual identification number transmitted from the read terminal device can be controlled.

  The first storage control means is represented by a bar code or a two-dimensional code represented by the identifier, which is a bar code or a two-dimensional code representing numbers or characters by a pattern arranged according to a predetermined rule. Controlling storage of the individual identification number and the action, and causing the reception control means to control reception of the individual identification number transmitted from the terminal device that has read the barcode or the two-dimensional code. Can do.

  The reception control means controls reception of the action change request transmitted from the information processing apparatus of the service provider, and the first storage control means includes the individual identification number and the change. It is possible to control storage of the action performed.

  Second storage control means for controlling storage of the number of times the individual identification number has been received is further provided, and the execution means stores the number of times the individual identification number has been received and the number of times the individual identification number has been received. It is possible to execute the action according to the above.

  The reception control unit controls reception of the individual identification number transmitted from the terminal device and a terminal device identification number for specifying the terminal device, and the execution unit includes the individual identification number and the The action corresponding to the terminal device identification number can be executed.

  Second storage control means for controlling storage of the number of times the individual identification number is received is further provided, and the first storage control means includes the individual identification number and another individual identification related to the individual identification number. The storage of the related individual identification number that is a number and the action is controlled, and the execution means stores the number of times the individual identification number is received, and the individual identification number and the related individual identification number are received. The action according to the number of times can be executed.

  An information providing method according to one aspect of the present invention includes an individual identification number assigned to an identifier set by a service provider, the individual identification number for identifying the identifier that is the individual, and the individual identification number And control the reception of the action setting request transmitted from the information processing device of the service provider, and transmit from the terminal device that has read the identifier Control of receiving the individual identification number, and when the individual identification number is received, an action stored in association with the individual identification number, the service provider service being sent to the terminal device Performing the providing action.

  The program according to one aspect of the present invention is an individual identification number assigned to an identifier set by a service provider, and corresponds to the individual identification number for identifying the identifier that is the individual, and the individual identification number Controlling the storage of the attached action, controlling reception of the action setting request transmitted from the information processing apparatus of the service provider, and transmitting from the terminal device that has read the identifier The reception of the individual identification number is controlled, and when the individual identification number is received, an action stored in association with the individual identification number is provided, and the service provider service is provided to the terminal device A computer is caused to execute a process including the step of executing the action.

  In one aspect of the present invention, an individual identification number assigned to an identification object set by a service provider, and an individual identification number for identifying the identification object that is the individual is associated with the individual identification number Is received from the information processing device of the service provider, the reception of the request for setting the action is controlled, and is transmitted from the terminal device that has read the identifier. When the reception of the individual identification number is controlled and the individual identification number is received, the action stored in association with the individual identification number is provided to the terminal device. The action is executed.

  As described above, according to one aspect of the present invention, a service desired by a service provider can be provided to a customer according to the occasion at a store or a service providing place where an unspecified number of customers (users) visit. it can.

It is a figure which shows a service provision system. 3 is a block diagram illustrating a configuration example of hardware of a server 11. FIG. 3 is a block diagram illustrating a functional configuration of a server 11. FIG. It is a figure which shows the example of the data memorize | stored in individual identification number DB67. It is a flowchart explaining the example of a process of registration. It is a flowchart explaining the other example of the process of registration. 5 is a flowchart for explaining processing for searching for an RFID 22; It is a flowchart explaining the example of the detail of a process of service provision. It is a figure which shows the other example of the data memorize | stored in individual identification number DB67. It is a flowchart explaining the other example of the detail of a service provision process. It is a figure which shows the other example of a service provision system. 2 is a block diagram illustrating a functional configuration of a server 101. FIG. It is a figure which shows the example of the data memorize | stored in code number DB167. It is a flowchart explaining the further another example of the process of registration. It is a flowchart explaining the further another example of the process of registration. 10 is a flowchart illustrating a process for searching for a seal 122. It is a flowchart explaining the further another example of the detail of a service provision process. It is a figure which shows the other example of the data memorize | stored in code number DB167. It is a flowchart explaining the further another example of the detail of a service provision process.

  Embodiments of the present invention will be described below. Correspondences between the configuration requirements of the present invention and the embodiments described in the detailed description of the present invention are exemplified as follows. This description is to confirm that the embodiments supporting the present invention are described in the detailed description of the invention. Accordingly, although there are embodiments that are described in the detailed description of the invention but are not described here as embodiments corresponding to the constituent elements of the present invention, It does not mean that the embodiment does not correspond to the configuration requirements. Conversely, even if an embodiment is described here as corresponding to a configuration requirement, that means that the embodiment does not correspond to a configuration requirement other than the configuration requirement. It's not something to do.

  An information providing apparatus according to one aspect of the present invention is an individual identification number assigned to an identification object (for example, RFID 22 in FIG. 1) installed by a service provider, and identifies an identification object that is an individual. The first storage control means (for example, the individual identification number DB 67 in FIG. 3) for controlling the storage of the identification number and the action associated with the individual identification number, and the information processing apparatus of the service provider are transmitted. The reception control means for controlling the reception of the request for setting the action and the reception of the individual identification number transmitted from the terminal device that has read the identifier (for example, the Web server function of FIG. 3). 61) and an action stored in association with the individual identification number when the individual identification number is received, the service provider providing the service of the terminal device Comprising execution means for executing said action to provide (e.g., the service providing unit 65 of FIG. 3) and a.

  Second storage control means (for example, history DB 68 in FIG. 3) for controlling the storage of the number of times the individual identification number has been received is further provided, and the execution means stores the number of times the individual identification number has been received. The action corresponding to the number of times of receiving the individual identification number can be executed.

  Second storage control means (for example, history DB 68 in FIG. 3) for controlling the storage of the number of times the individual identification number has been received is further provided. The first storage control means includes the individual identification number, the individual The storage of the related individual identification number, which is another individual identification number related to the identification number, and the action is controlled, and the execution means stores the number of times the individual identification number is received, and the individual identification number And the action according to the number of times of receiving the related individual identification number can be executed.

  An information providing method according to one aspect of the present invention is an individual identification number assigned to an identifier (for example, RFID 22 in FIG. 1) installed by a service provider, and an individual for identifying the identifier that is the individual. Control of storage of the identification number and the action associated with the individual identification number (for example, the process of step S108 in FIG. 5), and the setting of the action transmitted from the information processing apparatus of the service provider And the reception of the individual identification number transmitted from the terminal device that has read the identification object (for example, the processing of step S104 in FIG. 5 and step S152 in FIG. 7), When receiving an individual identification number, an action stored in association with the individual identification number, the service provider providing the service of the terminal device (Step S22 in FIG. 8 for example) is executed.

  A program according to an aspect of the present invention is an individual identification number assigned to an identification object (for example, RFID 22 in FIG. 1) installed by a service provider, and an individual identification number for identifying the identification object that is the individual. And the action associated with the individual identification number (for example, the process of step S108 in FIG. 5), and the action setting request transmitted from the information processing apparatus of the service provider And the reception of the individual identification number transmitted from the terminal device that has read the identification body (for example, the processing of step S104 in FIG. 5 and step S152 in FIG. 7), and the individual identification An action stored in association with the individual identification number, the service provider's service is sent to the terminal device. The computer is caused to execute a process including a step of executing the provided action (for example, the process of step S22 of FIG. 8).

  FIG. 1 is a diagram illustrating a service providing system. The server 11 is managed by a service provider and provides various services via the Internet 12. The server 11 is connected to a personal computer 21 provided in the store 13 via the Internet 12. The personal computer 21 accesses the server 11 via the Internet 12 and sets / changes the service provided from the server 11.

  In the following embodiment, an example in which a non-contact type ID tag is attached to the equipment in the store is illustrated, but the non-contact type ID tag may be installed in such a manner that it is arranged under a table cloth. It may be attached to an object outside the store such as a traffic sign or a signboard. Therefore, a store is an aspect of a service provider, and an installation is an aspect of installation.

  RFID 22-1 and RFID 22-2, which are non-contact type ID tags, are respectively attached to equipment such as coffee cups, plates, chairs, tables, and tablecloths in the store 13. For example, RFID 22-1 and RFID 22-2 may be FeliCa (registered trademark). The RFID 22-1 and the RFID 22-2 may be any of a passive type or an active type, a remote type, a proximity type, a proximity type, or a close contact type, an electromagnetic coupling method, an electromagnetic induction method, or a radio wave method. Since RFID 22-1 and RFID 22-2 which are non-contact type ID tags are used, there is no need to newly draw a power line unlike other electronic devices.

  Mobile phone 14-1 and mobile phone 14-2 are each operated by a user who is a customer of store 13. The mobile phone 14-1 and the mobile phone 14-2 have a reader function for reading the RFID 22-1 and the RFID 22-2. Note that a writer function for writing data in the RFID 22-1 and the RFID 22-2 may be provided in the cellular phone 14-1 and the cellular phone 14-2.

  The personal computer 21 accesses the server 11 via the Internet 12 and sets an action as a store service provided when the RFID 22-1 or the RFID 22-2 is read. As will be described later, the personal computer 21 is also used to change an action even after it has been set once.

  When the mobile phone 14-1 or the mobile phone 14-2 reads the individual identification number that identifies each of the RFID 22-1 or the RFID 22-2 from the RFID 22-1 or the RFID 22-2, the mobile phone 14-1 or the mobile phone 14-14. -2 transmits the individual identification number to the server 11 (to a predetermined address) via the Internet 12. For example, the individual identification number can be IDm when RFID 22-1 and RFID 22-2 are FeliCa (registered trademark). The individual identification number only needs to be able to identify each of RFID 22-1 or RFID 22-2, and may be an ID set arbitrarily and uniquely.

  When the individual identification number is transmitted from the mobile phone 14-1 or the mobile phone 14-2, the server 11 executes an action as a store service set by the personal computer 21.

  Note that the mobile phone 14-1 and the mobile phone 14-2 each download an application program from the server 11 in advance via the Internet 12 before reading the RFID 22-1 or the RFID 22-2.

  Hereinafter, when there is no need to distinguish between the mobile phone 14-1 and the mobile phone 14-2, they are simply referred to as the mobile phone 14. Hereinafter, when it is not necessary to individually distinguish the RFID 22-1 or the RFID 22-2, they are simply referred to as RFID 22.

  FIG. 2 is a block diagram illustrating a hardware configuration example of the server 11.

  In the server 11, a CPU (Central Processing Unit) 31, a ROM (Read Only Memory) 32, and a RAM (Random Access Memory) 33 are connected to each other by a bus 34.

  An input / output interface 35 is further connected to the bus 34. The input / output interface 35 includes an input unit 36 including a keyboard, a mouse, and a microphone, an output unit 37 including a display and a speaker, a storage unit 38 including a hard disk and a nonvolatile memory, and a communication unit 39 including a network interface. A drive 40 for driving a removable medium 41 such as a magnetic disk, an optical disk, a magneto-optical disk, or a semiconductor memory is connected.

  In the computer configured as described above, for example, the CPU 31 loads a program stored in the storage unit 38 to the RAM 33 via the input / output interface 35 and the bus 34 and executes the program, which will be described later. Is performed.

  The program executed by the server 11 (CPU 31) is, for example, a magnetic disk (including a flexible disk), an optical disk (CD-ROM (Compact Disc-Read Only Memory), DVD (Digital Versatile Disc), etc.), a magneto-optical disk, or It is recorded on a removable medium 41 that is a package medium made of a semiconductor memory or the like, or provided via a wired or wireless transmission medium such as a local area network, the Internet 12, or digital satellite broadcasting.

  The program can be installed in the computer by mounting the removable medium 41 in the drive 40 and storing it in the storage unit 38 via the input / output interface 35. Further, the program can be installed in a computer by being received by the communication unit 39 via a wired or wireless transmission medium and stored in the storage unit 38. In addition, the program can be installed in the computer in advance by storing it in the ROM 32 or the storage unit 38 in advance.

  FIG. 3 is a block diagram illustrating a configuration of functions implemented in the server 11 that executes the program. That is, when the server 11 executes the program, the Web server function 61, the page data generating unit 62, the individual identification number registration processing unit 63, the action setting unit 64, the service providing unit 65, the application database (DB) 66 (hereinafter referred to as the application DB 66). ), Individual identification number database (DB) 67 (hereinafter referred to as individual identification number DB 67), history database (DB) 68 (hereinafter referred to as history DB 68), store database (DB) 69 (hereinafter referred to as store DB 69) And a user database (DB) 70 (hereinafter referred to as user DB 70).

  The application DB 66, the individual identification number DB 67, the history DB 68, the store DB 69, and the user DB 70 are each constructed using a database management system even if they are directly constructed on a file system provided by the operating system. May be constructed.

  The Web server function 61 is realized by executing a so-called Web server program such as Apache HTTP Server, for example, and various objects such as texts and images are stored on the basis of a procedure defined in HTTP (Hypertext Transfer Protocol). Provide Web page data such as HTML (Hypertext Markup Language) or XML (Extensible Markup Language). The page data generation unit 62 generates Web page data provided by the Web server function 61.

  The individual identification number registration processing unit 63 receives a request for registration of the individual identification number of the RFID 22 and stores the individual identification number in the individual identification number DB 67. The action setting unit 64 receives an action setting corresponding to the individual identification number, and stores the action in the individual identification number DB 67 in association with the individual identification number.

  When the service providing unit 65 receives the individual identification number, the service providing unit 65 executes an action associated with the individual identification number. The service providing unit 65 includes an action condition acquisition unit 81, a registration determination unit 82, a flag setting unit 83, an action determination unit 84, and an action execution unit 85.

  The action condition acquisition unit 81 acquires conditions for executing an action from the individual identification number DB 67, the history DB 68, the store DB 69, and the user DB 70. The registration determination unit 82 determines whether or not the received individual identification number is stored in the individual identification number DB 67. The flag setting unit 83 sets a member flag indicating that the member is a member of the service provider and a store flag indicating that the member is a member of the service provider and is the store 13. The action determination unit 84 determines an action to be executed from the individual identification number, member flag, store flag, and the like. The action execution unit 85 executes the determined action.

  The application DB 66 stores application programs downloaded to the mobile phone 14 and programs necessary for executing actions. The individual identification number DB 67 stores an individual identification number for identifying the RFID 22 and an action associated with the individual identification number in association with each other.

  FIG. 4 is a diagram illustrating an example of data stored in the individual identification number DB 67. The individual identification number DB 67 stores an individual identification number that identifies the RFID 22, a store ID that identifies the store 13, a permission, a flag, and an action as a service of the store 13. The permission indicates an item of a condition that permits execution of the action. The flag indicates a condition corresponding to the permission. More specifically, the action stores an ID for identifying a process, a program ID for identifying a program for executing the process, and the like.

  In the example illustrated in FIG. 4, the individual identification number DB 67 includes, as the first permission, the presence / absence of a UID that identifies a member of the service provider, and the service provider as a first flag corresponding to the first permission. A member flag indicating that the member is a member, and whether or not the number of accesses is 0 as the second permission, and whether or not the number of accesses is 0 as the second flag corresponding to the second permission As a third permission, a flag indicating whether the campaign is in progress, as a third flag corresponding to the third permission, as a flag indicating whether the campaign is in progress, and as a fourth permission, a random number is used. The variable A is generated and set to the variable A by multiplying the random number by 1.2, and the variable A is set as the fourth flag corresponding to the fourth permission. Flag indicating whether or not one or more are stored.

  More specifically, the individual identification number DB 67 stores an action for store campaign advertisement distribution corresponding to the individual identification number of AAA100001 and the store ID of S555777. In addition, the individual identification number DB 67 is provided with a first flag corresponding to a first permission indicating whether or not there is an individual identification number of AAA100002, a store ID of S555777, and a UID that identifies a member of the service provider. Corresponding to “0” indicating that the member is not a member of the merchant, an action of store campaign advertisement distribution is stored.

  In the individual identification number DB 67, a first flag corresponding to the first permission indicating whether or not there is an individual identification number of AAA100002, a store ID of S555777, and a UID that identifies a member of the service provider, “1” indicating that the member is a member, and the second flag corresponding to the second permission indicating whether or not the access count is 0 is “1” indicating that the access count is 0. The third flag corresponding to the third permission indicating whether or not the campaign is in progress is “1” indicating that the campaign is in progress, a random number is generated, and 1.2 is added to the random number. The fourth flag corresponding to the fourth permission for setting the multiplied value in the variable A is an action for distributing the coupon and setting the number of accesses to the history DB 68 in response to the variable A being 1 or more. Remembered.

  In the individual identification number DB 67, a first flag corresponding to the first permission indicating whether or not there is an individual identification number of AAA100002, a store ID of S555777, and a UID that identifies a member of the service provider, “1” indicating that the member is a member, and the second flag corresponding to the second permission indicating whether or not the access count is 0 is “1” indicating that the access count is 0. The third flag corresponding to the third permission indicating whether or not the campaign is in progress is “1” indicating that the campaign is in progress, a random number is generated, and 1.2 is added to the random number. The fourth flag corresponding to the fourth permission for setting the multiplied value in the variable A is an action for delivering the off-page and setting the access count in the history DB 68 in response to the variable A being less than 1. Is memorized.

  In addition, in the individual identification number DB 67, the first flag corresponding to the first permission indicating the presence or absence of the individual identification number of AAA100002, the store ID of S555777, and the UID specifying the member of the service provider is provided by the service. “1” indicating that the member is a member of the trader, and the second flag corresponding to the second permission indicating whether or not the access count is 0 indicates that the access count is 0. The coupon distribution period end page is distributed in response to the third flag corresponding to the third permission whether it is during the campaign period being “0” indicating that it is not during the campaign period. The action to be performed is stored.

  Furthermore, in the individual identification number DB 67, the first flag corresponding to the first permission indicating the presence or absence of the individual identification number of AAA100002, the store ID of S555777, and the UID specifying the member of the service provider is provided. It is “1” indicating that it is a member of the trader, and the second flag corresponding to the second permission indicating whether or not the access count is 0 is “0” indicating that the access count is not 0. Correspondingly, the action of distributing the joined page is stored.

  Also, in the individual identification number DB 67, the first flag corresponding to the first permission indicating the presence or absence of the individual identification number of AAA100003, the store ID of S555777, and the UID that identifies the member of the service provider is provided by the service. The second flag corresponding to the second permission indicating whether or not the access count is 0 is “1” indicating that the access count is 0. Correspondingly, an action for distributing a URL for member registration is stored. In the individual identification number DB 67, a first flag corresponding to the first permission indicating whether or not there is an individual identification number AAA100003, a store ID S555777, and a UID that identifies a member of the service provider, The second flag corresponding to the second permission indicating whether or not the access count is 0 is “0” indicating that the access count is not 0. Correspondingly, an action for distributing a URL for member registration is stored.

  In the individual identification number DB 67, a first flag corresponding to the first permission indicating whether or not there is an individual identification number AAA100003, a store ID S555777, and a UID that identifies a member of the service provider, “1” indicating that the member is a member, and the second flag corresponding to the second permission indicating whether or not the access count is 0 is “1” indicating that the access count is 0. In response to the fact that the third flag corresponding to the third permission indicating whether or not the campaign is in progress is “1” indicating that the campaign is in progress, the point acquisition URL is distributed and the history An action for setting the number of accesses is stored in the DB 68. In the individual identification number DB 67, a first flag corresponding to the first permission indicating whether or not there is an individual identification number AAA100003, a store ID S555777, and a UID that identifies a member of the service provider, “1” indicating that the member is a member, and the second flag corresponding to the second permission indicating whether or not the access count is 0 is “1” indicating that the access count is 0. In response to the fact that the third flag corresponding to the third permission indicating whether or not the campaign is in progress is “0” indicating that the campaign is not in progress, the campaign end page is distributed and the history DB 68 The action for setting the number of accesses is stored in.

  Also, in the individual identification number DB 67, the first flag corresponding to the first permission indicating the presence or absence of the individual identification number of AAA100003, the store ID of S555777, and the UID that identifies the member of the service provider is provided by the service. It is “1” indicating that it is a member of the trader, and the second flag corresponding to the second permission indicating whether or not the access count is 0 is “0” indicating that the access count is not 0. Correspondingly, the action of delivering the advertisement is stored.

  The permission is not limited to the presence / absence of the UID, the number of accesses, or the campaign period, but can be the store 13 or the machine number, date, time, etc. that identifies the mobile phone 14.

  Returning to FIG. 3, the history DB 68 stores the number of times the individual identification number has been received. The store DB 69 stores a store ID that identifies the store 13. The user DB 70 stores a UID that identifies a member of the service provider.

  When downloading the application program, when the user of the mobile phone 14 is a member of the service provider, the mobile phone 14 sends the machine number and the UID that identifies the member of the service provider to the server 11. Since transmission is performed, the user DB 70 stores the UID and the machine number in association with each other.

  Next, an example of registration processing will be described with reference to the flowchart of FIG. In step S <b> 201, the personal computer 21 accesses the registration service of the server 11 via the Internet 12. In step S <b> 101, the Web server function 61 responds to access to the registration service from the personal computer 21. In step S202, the personal computer 21 reads the individual identification number from the RFID 22 by a connected reader or a built-in reader. In step S203, the personal computer 21 transmits the individual identification number to the server 11 via the Internet 12, and requests registration of the individual identification number. In step S <b> 102, the individual identification number registration processing unit 63 causes the communication unit 39 to receive the individual identification number and accepts registration of the individual identification number transmitted from the personal computer 21. In step S103, the individual identification number registration processing unit 63 supplies the individual identification number accepted for registration to the individual identification number DB 67, and the individual identification number DB 67 stores (stores) the individual identification number.

  In step S204, the personal computer 21 transmits a store ID, an individual identification number, a permission, a flag, and an action via the Internet 12, and requests setting of the permission and action corresponding to the individual identification number. In step S104, the action setting unit 64 causes the communication unit 39 to receive the store ID, the individual identification number, the permission, the flag, and the action transmitted from the personal computer 21, and the permission and action corresponding to the individual identification number. Accept the settings. In step S105, the action setting unit 64 stores the permission and action corresponding to the individual identification number for which the setting has been accepted. That is, the action setting unit 64 supplies the store ID, individual identification number, permission, flag, and action to the individual identification number DB 67. The individual identification number DB 67 stores (stores) store IDs, individual identification numbers, permissions, flags, and actions in association with each other.

  In step S <b> 205, the person in charge of the store 13 arranges the RFID 22 in the store 13. In this case, the person in charge attaches the RFID 22 to the equipment of the store 13 so that the RFID 22 is difficult to see from the outside (so as to hide the RFID 22).

  When changing the action corresponding to the individual identification number, the personal computer 21 accesses the registration service of the server 11 via the Internet 12 in step S206. In step S <b> 106, the web server function 61 responds to access to the registration service from the personal computer 21. In step S207, the personal computer 21 transmits the store ID and the individual identification number via the Internet 12, and transmits the changed permission, the changed flag, or the changed action to correspond to the individual identification number. Request permission and action changes. In step S107, the action setting unit 64 causes the communication unit 39 to receive the store ID and the individual identification number transmitted from the personal computer 21, and the changed permission, the changed flag, or the changed action. The communication unit 39 receives it and accepts the permission and action change corresponding to the individual identification number. In step S108, the action setting unit 64 stores the changed permission and action corresponding to the individual identification number. That is, the action setting unit 64 supplies the store ID, the individual identification number, the changed permission, the changed flag, and the changed action to the individual identification number DB 67. The individual identification number DB 67 stores the store ID, the individual identification number, the changed permission, the changed flag, and the changed action in association with each other, and the registration process ends.

  As described above, the individual identification number and the action are associated with each other. The association between the individual identification number and the action can be easily changed from the personal computer 21.

  When registering, the server 11 may first read the individual identification number from the RFID 22 and set the permission and action.

  FIG. 6 is a flowchart for explaining another example of the registration process. In step S121, the individual identification number registration processing unit 63 reads the individual identification number from the RFID 22 using a connected reader or a built-in reader. In step S122, the individual identification number registration processing unit 63 supplies the individual identification number accepted for registration to the individual identification number DB 67, and the individual identification number DB 67 stores the individual identification number. The person in charge of the service provider provides the RFID 22 to the store 13. In step S <b> 221, the person in charge of the store 13 arranges the RFID 22 in the store 13. That is, the person in charge attaches the RFID 22 to the equipment of the store 13 as in step S205.

  In step S124, the action setting unit 64 acquires the store ID, the individual identification number, the permission, the flag, and the action input according to the operation of the person in charge to the input unit 36, and corresponds to the individual identification number. Set permissions and actions. In step S125, the action setting unit 64 stores the permission and action corresponding to the individual identification number. That is, the action setting unit 64 supplies the store ID, individual identification number, permission, flag, and action to the individual identification number DB 67. The individual identification number DB 67 stores (stores) store IDs, individual identification numbers, permissions, flags, and actions in association with each other.

  Since step S222, step S223, step S126, step S127, and step S128 are the same as step S206, step S207, step S106, step S107, and step S108, respectively, description thereof is omitted.

  As described above, when the individual identification number and the action are set on the server 11 side, the work of the store 13 can be further reduced.

  As described above, the store ID, the individual identification number, the permission, the flag, and the action are stored in the individual identification number DB 67 in association with each other.

  Next, RFID 22 search processing will be described with reference to the flowchart of FIG. In step S <b> 351, the mobile phone 14 executes an application program downloaded in advance from the server 11. When the mobile phone 14 comes close to the RFID 22 mounted on the equipment of the store 13, the mobile phone 14 starts communication with the RFID 22 in step S352. In step S <b> 353, the mobile phone 14 reads the individual identification number from the RFID 22. In step S <b> 354, the mobile phone 14 accesses the service provided by the server 11 via the Internet 12. In step S151, the service providing unit 65 responds to access of the provided service from the mobile phone 14. In step S <b> 355, the mobile phone 14 transmits the individual identification number and the machine number identifying the mobile phone 14 to the server 11 via the Internet 12. In step S152, the service providing unit 65 causes the communication unit 39 to receive the individual identification number and the machine number transmitted from the mobile phone 14.

  In step S153, service provision processing is executed. Details of the service providing process will be described later with reference to the flowchart of FIG.

  In step S154, the service providing unit 65 causes the web server function 61 that controls the communication unit 39 to transmit page data to the mobile phone 14 via the Internet 12. In step S356, the mobile phone 14 receives the page data transmitted from the server 11. In step S357, the mobile phone 14 executes processing based on page data. In step S358, the mobile phone 14 displays the page, and the RFID 22 search process ends.

  Next, an example of details of the service provision processing in step S153 will be described with reference to the flowchart of FIG. In step S11, the action condition acquisition unit 81 acquires the individual identification number received in step S152. In step S12, the action condition acquisition unit 81 acquires the machine number received in step S152. In step S <b> 13, the action condition acquisition unit 81 refers to the individual identification number DB 67 and reads the permission, flag, and action corresponding to the acquired individual identification number from the individual identification number DB 67. In step S <b> 14, the action condition acquisition unit 81 refers to the user DB 70 and reads the UID corresponding to the acquired machine number from the user DB 70. In step S <b> 15, the action condition acquisition unit 81 refers to the history DB 68 and reads the access count of the individual identification number from the history DB 68.

  In step S <b> 16, the registration determination unit 82 determines whether or not the acquired individual identification number is stored in the individual identification number DB 67. If it is determined in step S16 that the individual identification number is stored in the individual identification number DB 67, the procedure proceeds to step S17, and the registration determination unit 82 stores the UID corresponding to the acquired machine number in the user DB 70. It is determined whether or not it has been done. If it is determined in step S17 that the UID is stored in the user DB 70, the procedure proceeds to step S18, and the flag setting unit 83 sets the member flag to a value indicating that the member is a member. Proceed to S19. If it is determined in step S17 that the UID is not stored in the user DB 70, step S18 is skipped and the procedure proceeds to step S19.

  In step S19, the registration determination unit 82 refers to the store DB 69 and determines whether or not the user specified by the UID corresponding to the acquired machine number is a store member. If it is determined in step S19 that the member is a store member, the procedure proceeds to step S20, the flag setting unit 83 sets the store flag to a value indicating that it is a store member, and the procedure proceeds to step S21. If it is determined in step S19 that the member is not a store member, step S20 is skipped, and the procedure proceeds to step S21.

  In step S21, the action determining unit 84 determines an action from the permission corresponding to the individual identification number, the number of accesses, the member flag, and the store flag. In step S22, the action execution unit 85 executes the determined action. For example, the action execution unit 85 reads out a program corresponding to the determined action from the application DB 66 and executes the program by executing the program.

  In step S23, the page data generation unit 62 generates page data corresponding to the executed action, and the service providing process ends. If it is determined in step S16 that the individual identification number is not stored in the individual identification number DB 67, the procedure proceeds to step S24, the service providing unit 65 executes error processing, and the service providing process ends. .

  As described above, the store 13 can provide a service to a customer (user) who uses the mobile phone 14. Since the permission and action corresponding to the individual identification number can be easily changed at the store 13, in the store visited by an unspecified number of customers (users), the service desired by the store can be provided to the customer according to the occasion. .

  Next, an example of providing an action as a service of the store 13 by reading a plurality of RFIDs 22 respectively attached to a plurality of fixtures of the store 13 with the mobile phone 14 will be described.

  FIG. 9 is a diagram showing another example of data stored in the individual identification number DB 67. The individual identification number DB 67 stores an individual identification number, a store ID, a related individual identification number, a flag, a permission, a flag, and an action as a service of the store 13. The related individual identification number is another individual identification number related to the individual identification number. The flag corresponding to the related individual identification number indicates a condition corresponding to the related individual identification number.

  In the example shown in FIG. 9, the individual identification number DB 67 is accessed by the first flag corresponding to the individual identification number AAA100001, the store ID S555777, and the related individual identification number AAA100002. “1” indicating that the relational individual identification number is AAA100003, “1” indicating that the relational individual identification number is accessed, and the access count is 0. Action that distributes a coupon and sets the access count in the history DB 68 in response to the third flag corresponding to the permission indicating whether or not there is “1” indicating that the access count is 0 Is memorized. In this case, a page indicating that all RFIDs 22 have been read may be distributed as an action. By doing so, it is possible to know that the customer (user of the mobile phone 14) has read all the RFIDs 22, and to satisfy the customer.

  Further, the individual identification number DB 67 indicates that the first identification flag corresponding to the individual identification number of AAA100001, the store ID of S555777, and the related individual identification number of AAA100002 has been accessed. 1 ”, the second flag corresponding to the related individual identification number of AAA100003 is“ 1 ”indicating that the related individual identification number is accessed, and whether the number of accesses is 0 or not. Corresponding to the fact that the third flag corresponding to the permission is “0” indicating that the access count is not 0, the action of distributing the joined page is stored.

  In the individual identification number DB 67, “1” indicating that the first identification flag corresponding to the individual identification number AAA100001, the store ID S555777, and the related individual identification number AAA100002 has been accessed. In response to the second flag corresponding to the related individual identification number being AAA100003 being “0” indicating that the related individual identification number has not been accessed, “one more” is displayed. The action of distributing the page and setting the access count in the history DB 68 is stored. In the individual identification number DB 67, the first flag corresponding to the individual identification number of AAA100001, the store ID of S555777, and the related individual identification number of AAA100002 indicates that the related individual identification number has not been accessed. In response to the fact that the second flag corresponding to the related individual identification number of AAA100003 is “1” indicating that the related individual identification number is accessed, “one more” is displayed. The action of distributing the page and setting the access count in the history DB 68 is stored. In the individual identification number DB 67, the first flag corresponding to the individual identification number of AAA100001, the store ID of S555777, and the related individual identification number of AAA100002 indicates that the related individual identification number has not been accessed. ", And the second flag corresponding to the related individual identification number of AAA100003 is" 0 "indicating that the related individual identification number has not been accessed. The action of distributing the page to be set and setting the access count in the history DB 68 is stored.

  Similarly, the individual identification number DB 67 is associated with the individual identification number AAA100002, the related individual identification number AAA100001, the flag corresponding to the related individual identification number, the related individual identification number AAA100003, the related individual A flag corresponding to the identification number, a permission, a flag, and an action as a service of the store 13 are stored. The individual identification number DB 67 is associated with the individual identification number AAA100003, the related individual identification number AAA100001, the flag corresponding to the related individual identification number, the related individual identification number AAA100002, and the related individual identification. A flag corresponding to the number, a permission, a flag, and an action as a service of the store 13 are stored.

  Next, another example of details of the service provision processing in step S153 will be described with reference to the flowchart of FIG. Steps S31 to S36 are the same as steps S11 to S16 in FIG.

  In step S37, the action condition acquisition unit 81 reads from the history DB 68 the access count of the related individual identification number that is another individual identification number related to the current individual identification number.

  Steps S38 to S41 are the same as steps S17 to S20 in FIG.

  In step S42, the action determination unit 84 determines an action from the permission corresponding to the individual identification number, the number of accesses of the individual identification number, the number of accesses of the related individual identification number, the member flag, and the store flag.

  Steps S43 and S44 are the same as steps S22 and S23 in FIG. If it is determined in step S36 that the individual identification number is not stored in the individual identification number DB 67, the procedure proceeds to step S45, the service providing unit 65 executes error processing, and the service providing process ends. .

  In this way, in a store visited by an unspecified number of customers (users), the mobile phone 14 reads a plurality of RFIDs 22 respectively attached to a plurality of fixtures in the store 13 to respond to the service desired by the store from time to time. Can be provided to customers. Once the RFID 22 is arranged, the service provided when the RFID 22 is read can be changed by simply accessing the server 11 from the personal computer 21 and changing the permissions and actions.

  A plurality of RFIDs 22 may be arranged at a plurality of stores 13. For example, when one or a plurality of RFIDs 22 are arranged in a store 13 that is a nail salon, a beauty salon, and an esthetic salon, respectively, or all or a predetermined combination of RFIDs 22 is read, the action is executed. Good. Further, for example, a plurality of RFIDs 22 may be arranged on each floor of the store 13 such as a department store.

  As described above, the storage of the individual identification number for identifying the contactless ID tag installed by the service provider and the action associated with the individual identification number is controlled, and the information processing apparatus of the service provider Controls the reception of sent action setting requests and controls the reception of individual identification numbers transmitted from the terminal device that has read the ID tag. If the actions stored in association with each other and providing the service of the service provider to the terminal device are executed, the store or service providing place visited by an unspecified number of customers (users) The service desired by the service provider can be provided to the customer from time to time.

  In addition, although it demonstrated that the body number of the mobile telephone 14 was used, what is necessary is just what can specify the mobile telephone 14, and subscriber number (subscriber ID) is used as terminal device specific information which specifies the mobile telephone 14 which is a terminal device. A user ID, an IP address, or an ID set arbitrarily and uniquely may be used.

  The RFID 22 that is a non-contact type ID tag is an example of an identification body that is assigned with an individual identification number and is installed by a service provider. This identification object is not limited to a non-contact type ID tag, and any identification object can be used as long as it can provide an individual identification number for identifying an individual as an identification object. , Stickers, labels or decals.

  Next, an example in which the identifier is a sticker representing a bar code or a two-dimensional code will be described. Hereinafter, in order to distinguish from the case of a non-contact type ID tag, an individual identification number indicated by a barcode or a two-dimensional code is referred to as a code number.

  FIG. 11 is a diagram illustrating another example of the service providing system. 11, the same parts as those shown in FIG. 1 are denoted by the same reference numerals, and the description thereof is omitted. The server 101 is managed by a service provider and provides various services via the Internet 12. The server 101 is connected to a personal computer 121 provided in the store 13 via the Internet 12. The personal computer 121 accesses the server 101 via the Internet 12 and sets / changes the service provided from the server 101.

  In the following embodiments, an example in which a sticker on which a barcode or a two-dimensional code is represented is attached to equipment in a store is illustrated, but a barcode or a two-dimensional code is represented as in a non-contact type ID tag. The sealed sticker may be installed in such a manner that it is affixed to the back of the hem of the table cloth, or may be attached to an object outside the store such as a traffic sign or a signboard.

  In a store 13 such as a coffee cup, a plate, a chair, a table, and a table cloth, a seal 122-1 and a seal 122-2 each representing a barcode or a two-dimensional code are installed. For example, the bar code represented on the seal 122-1 and the seal 122-2 may be a JAN (Japan Article Number) code, ITF (Interleaved Two of Five), CODE39, NW-7, or CODE128, Further, the two-dimensional code represented on the seal 122-1 and the seal 122-2 may be a matrix code or a stack code such as a QR (Quick Response) code, Data Matrix, PDF417, or Maxi code. That is, the barcode or two-dimensional code represented on the seal 122-1 and the seal 122-2 may be any number that represents numbers or characters by a pattern arranged according to a predetermined rule.

  Hereinafter, a case where the barcodes shown on the seal 122-1 and the seal 122-2 are QR codes will be described as an example.

  Mobile phone 114-1 and mobile phone 114-2 are each operated by a user who is a customer of store 13. The mobile phone 114-1 and the mobile phone 114-2 have a reader function for reading a bar code or a two-dimensional code. That is, in this case, the mobile phone 114-1 and the mobile phone 114-2 have a reader function for reading the QR code. For example, the reader function for reading the QR code decodes the read QR code, which is realized by executing the photographing function of the mobile phone 114-1 or the mobile phone 114-2 and the program for reading the QR code. It consists of a decryption function.

  The personal computer 121 accesses the server 101 via the Internet 12 and sets an action as a service of the store 13 provided when the QR code of the seal 122-1 or the seal 122-2 is read. . As will be described later, the personal computer 121 is also used to change an action even after it has been set once.

  When the mobile phone 114-1 or the mobile phone 114-2 reads the QR code from the seal 122-1 or the seal 122-2 and decodes the read QR code, the individual identification number indicated by the QR code is read. When acquiring the code number as an example, the mobile phone 114-1 or the mobile phone 114-2 transmits the code number to the server 101 (to a predetermined address) via the Internet 12. The code number represented by the QR code on the seal 122-1 or the seal 122-2 may be any code number that can identify the seal 122-1 or the seal 122-2. Or it consists of letters.

  When the code number is transmitted from the mobile phone 114-1 or the mobile phone 114-2, the server 101 executes an action as a service of the store 13 set by the personal computer 121.

  Note that the mobile phone 114-1 and the mobile phone 114-2 each download an application program from the server 101 in advance via the Internet 12 before reading the QR code from the seal 122-1 or the seal 122-2.

  Hereinafter, when there is no need to distinguish between the mobile phone 114-1 and the mobile phone 114-2, they are simply referred to as the mobile phone 114. Hereinafter, when it is not necessary to distinguish the seal 122-1 or the seal 122-2 from each other, they are simply referred to as the seal 122.

  The hardware configuration example of the server 101 is the same as that shown in the block diagram of FIG.

  In the following description, the CPU 31 to the removable medium 41 provided in or attached to the server 101 will be referred to as the CPU 31 of the server 101 to the removable medium 41 of the server 101.

  In the server 101, which is a computer, the CPU 31 of the server 101 executes, for example, a program stored in the storage unit 38 of the server 101 via the input / output interface 35 of the server 101 and the bus 34 of the server 101. A series of processes to be described later is performed by loading and executing.

  The program executed by the server 101 (the CPU 31 of the server 101) is recorded on, for example, a removable medium 41 (a removable medium 41 of the server 101) that is a package medium composed of a magnetic disk, an optical disk, a magneto-optical disk, or a semiconductor memory. Alternatively, it is provided via a wired or wireless transmission medium such as a local area network, the Internet 12, or digital satellite broadcasting.

  The program is installed in the computer by storing the removable medium 41 of the server 101 in the drive 40 of the server 101 and storing it in the storage unit 38 of the server 101 via the input / output interface 35 of the server 101. be able to. The program can be installed in a computer by being received by the communication unit 39 of the server 101 via a wired or wireless transmission medium and stored in the storage unit 38 of the server 101. In addition, the program can be installed in the computer in advance by storing the program in the ROM 32 of the server 101 or the storage unit 38 of the server 101 in advance.

  FIG. 12 is a block diagram illustrating a configuration of functions implemented in the server 101 that executes the program. That is, when the server 101 executes the program, the Web server function 161, the page data generation unit 162, the code number registration processing unit 163, the action setting unit 164, the service providing unit 165, the application database (DB) 166 (hereinafter referred to as the application DB 166) Code number database (DB) 167 (hereinafter referred to as code number DB 167), history database (DB) 168 (hereinafter referred to as history DB 168), store database (DB) 169 (hereinafter referred to as store DB 169), In addition, a user database (DB) 170 (hereinafter referred to as a user DB 170) is realized.

  Note that the application DB 166, the code number DB 167, the history DB 168, the store DB 169, and the user DB 170 are each constructed directly on the file system provided by the operating system, using the database management system. It may be constructed.

  The Web server function 161 is realized by executing a so-called Web server program such as Apache HTTP Server, for example, and based on a procedure defined in HTTP, an HTML method including various objects such as text or images, or Provides Web page data such as XML. The page data generation unit 162 generates Web page data provided by the Web server function 161.

  The code number registration processing unit 163 receives a request for registration of a code number, which is an example of the individual identification number indicated by the QR code shown on the seal 122, and stores the code number in the code number DB 167. The action setting unit 164 receives an action setting corresponding to the code number, and stores the action in the code number DB 167 in association with the code number.

  When the service providing unit 165 receives the code number, the service providing unit 165 executes an action associated with the code number. The service providing unit 165 includes an action condition acquisition unit 181, a registration determination unit 182, a flag setting unit 183, an action determination unit 184, and an action execution unit 185.

  The action condition acquisition unit 181 acquires conditions for executing an action from the code number DB 167, the history DB 168, the store DB 169, and the user DB 170. The registration determination unit 182 determines whether or not the received code number is stored in the code number DB 167. The flag setting unit 183 sets a member flag indicating that the member is a member of the service provider and a store flag indicating that the member is a member of the service provider and is the store 13. The action determination unit 184 determines an action to be executed from the code number, member flag, store flag, and the like. The action execution unit 185 executes the determined action.

  The application DB 166 stores application programs downloaded to the mobile phone 114 and programs necessary for executing actions. The code number DB 167 stores the code number indicated by the QR code represented on the seal 122 in association with the action associated with the code number.

  FIG. 13 is a diagram illustrating an example of data stored in the code number DB 167. The code number DB 167 stores a code number indicated by a QR code shown on the seal 122, a store ID for specifying the store 13, a permission, a flag, and an action as a service of the store 13. The permission indicates an item of a condition that permits execution of the action. The flag indicates a condition corresponding to the permission. More specifically, the action stores an ID for identifying a process, a program ID for identifying a program for executing the process, and the like.

  In the example shown in FIG. 13, the code number DB 167 includes, as the first permission, the presence / absence of a UID that identifies the member of the service provider, and the first flag corresponding to the first permission, as the service provider's member. As a member flag indicating membership, a second permission, whether the number of accesses (the number of times the associated code number has been received) is 0, and a second flag corresponding to the second permission , A flag indicating whether the number of accesses is 0, whether the third permission is during the campaign period, and whether the third flag corresponding to the third permission is during the campaign period A random number is generated as the fourth permission, and a value obtained by multiplying the random number by 1.2 is set in the variable A; As a fourth flag corresponding to Mishon, variable A flag indicating whether or not one or more are stored.

  More specifically, the code number DB 167 stores an action for store campaign advertisement distribution corresponding to the code number BBB100001 and the store ID S555777. In the code number DB 167, the code number BBB100002, the store ID S555777, and the first flag corresponding to the first permission indicating the presence or absence of the UID for identifying the service provider member are displayed in the service provider. Corresponding to “0” indicating that the member is not a member, an action for store campaign advertisement distribution is stored.

  The code number DB 167 includes a code number BBB100002, a store ID S555777, and a first flag corresponding to a first permission indicating the presence or absence of a UID that identifies a member of the service provider. The second flag corresponding to the second permission indicating whether or not the number of accesses (the number of times the code number BBB100002 has been received) is 0 is “1” indicating that there is an access count (BBB100002 The number of times that a certain code number has been received is “1” indicating that it is 0, and the third flag corresponding to the third permission indicating whether or not the campaign is in progress is in the campaign period. The fourth flag corresponding to the fourth permission for generating a random number and multiplying the random number by 1.2 is set to the variable A, and the variable A is 1 or more. In In response, action to set the number of accesses to the history DB168 together to deliver the coupon is stored.

  The code number DB 167 includes a code number BBB100002, a store ID S555777, and a first flag corresponding to a first permission indicating the presence or absence of a UID that identifies a member of the service provider. The second flag corresponding to the second permission indicating whether or not the number of accesses (the number of times the code number BBB100002 has been received) is 0 is “1” indicating that there is an access count (BBB100002 The number of times that a certain code number has been received is “1” indicating that it is 0, and the third flag corresponding to the third permission indicating whether or not the campaign is in progress is in the campaign period. The fourth flag corresponding to the fourth permission for generating a random number and setting the value obtained by multiplying the random number by 1.2 to the variable A is that the variable A is less than 1. In In response, action to set the number of accesses to the history DB168 together to deliver the off page is stored.

  In the code number DB 167, a code number BBB100002, a store ID S555777, and a first flag corresponding to the first permission indicating the presence or absence of a UID for identifying a member of the service provider are displayed in the service provider The second flag corresponding to the second permission indicating “1” indicating membership and the number of accesses (the number of times the code number BBB100002 is received) is 0 is the number of accesses ( The number of times the code number of BBB100002 has been received) is “1”, and the third flag corresponding to the third permission indicating whether or not the campaign is in progress is not in the campaign period. The action of distributing the coupon distribution period end page is stored in response to “0” indicating “”.

  Further, the code number DB 167 includes a code number BBB100002, a store ID S555777, and a first flag corresponding to a first permission indicating the presence or absence of a UID that identifies a member of the service provider. The second flag corresponding to the second permission indicating “1” indicating membership and the number of accesses (the number of times the code number BBB100002 is received) is 0 is the number of accesses ( Corresponding to the fact that “the number of times the code number of BBB100002 has been received” is “0” indicating that it is not 0, the action of distributing the joined page is stored.

  The code number DB 167 includes a code number BBB100003, a store ID S555777, and a first flag corresponding to the first permission indicating the presence or absence of a UID that identifies a member of the service provider. The second flag corresponding to the second permission indicating whether or not the number of accesses (the number of times the code number BBB100003 has been received) is 0 is “0” indicating that the member is not a member, and the number of accesses (BBB100003 Corresponding to “1” indicating that the number of times the code number is received is “0”, the action of distributing the URL for member registration is stored. In the code number DB 167, the code number BBB100003, the store ID S555777, and the first flag corresponding to the first permission indicating the presence or absence of the UID for identifying the member of the service provider are not members of the service provider. The second flag corresponding to the second permission indicating whether or not the access count (the number of times the code number BBB100003 is received) is 0 is “0” indicating the access count (BBB100003). Corresponding to “0” indicating that the number of times the code number has been received is not 0, an action for distributing the URL for member registration is stored.

  The code number DB 167 includes a code number BBB100003, a store ID S555777, and a first flag corresponding to a first permission indicating the presence or absence of a UID that identifies a member of the service provider. The second flag corresponding to the second permission indicating whether or not the number of accesses (the number of times the code number BBB100003 is received) is 0 is “1” indicating that there is an access count (BBB100003 The number of times that a certain code number has been received is “1” indicating that it is 0, and the third flag corresponding to the third permission indicating whether or not the campaign is in progress is in the campaign period. Corresponding to “1” shown, an action for distributing the point acquisition URL and setting the access count in the history DB 168 is stored. The code number DB 167 includes a code number BBB100003, a store ID S555777, and a first flag corresponding to a first permission indicating the presence or absence of a UID that identifies a member of the service provider. The second flag corresponding to the second permission indicating whether or not the number of accesses (the number of times the code number BBB100003 is received) is 0 is “1” indicating that there is an access count (BBB100003 The number of times a certain code number has been received is “1” indicating that it is 0, and the third flag corresponding to the third permission indicating whether or not it is during the campaign period indicates that it is not during the campaign period. Corresponding to “0”, an action for distributing the campaign end page and setting the access count in the history DB 168 is stored.

  The code number DB 167 includes a code number BBB100003, a store ID S555777, and a first flag corresponding to the first permission indicating the presence or absence of a UID that identifies a member of the service provider. The second flag corresponding to the second permission indicating whether or not the number of accesses (the number of times the code number BBB100003 has been received) is 0 is “1” indicating membership, and the number of accesses ( Corresponding to “0” indicating that the number of times the code number of BBB100003 has been received is not 0, an action for distributing the advertisement is stored.

  The permission is not limited to the presence / absence of the UID, the number of accesses, or the campaign period, but can be the store 13 or the machine number, date, time, etc. that identifies the mobile phone 114.

  Returning to FIG. 12, the history DB 168 stores the number of times the code number has been received (corresponding to the number of accesses). The store DB 169 stores a store ID that identifies the store 13. The user DB 170 stores a UID that identifies a member of the service provider.

  When the application program is downloaded, when the user of the mobile phone 114 is a member of the service provider, the mobile phone 114 sends the machine number and the UID that identifies the member of the service provider to the server 101. Since transmission is performed, the user DB 170 stores the UID and the machine number in association with each other.

  Next, still another example of the registration process will be described with reference to the flowchart of FIG. In step S <b> 261, the personal computer 121 accesses the registration service of the server 101 via the Internet 12. In step S 161, the web server function 161 responds to access to the registration service from the personal computer 121. In step S262, the personal computer 121 reads the QR code shown on the seal 122 with a connected reader or a built-in reader. The personal computer 121 obtains a code number that is an individual identification number indicated by the QR code by decoding the read QR code.

  In step S263, the personal computer 121 transmits a code number to the server 101 via the Internet 12, and requests registration of the code number. In step S <b> 162, the code number registration processing unit 163 causes the communication unit 39 of the server 101 to receive the code number and accepts registration of the code number transmitted from the personal computer 121. In step S163, the code number registration processing unit 163 supplies the code number accepted for registration to the code number DB 167, and the code number DB 167 stores (stores) the code number.

  In step S264, the personal computer 121 transmits a store ID, a code number, a permission, a flag, and an action via the Internet 12, and requests setting of the permission and action corresponding to the code number. In step S164, the action setting unit 164 causes the communication unit 39 of the server 101 to receive the store ID, code number, permission, flag, and action transmitted from the personal computer 121, and sets the permission corresponding to the code number. Accept action settings. In step S165, the action setting unit 164 stores the permission and action corresponding to the code number for which the setting has been accepted. That is, the action setting unit 164 supplies the store ID, code number, permission, flag, and action to the code number DB 167. The code number DB 167 stores (stores) store IDs, code numbers, permissions, flags, and actions in association with each other.

  In step S <b> 265, the person in charge of the store 13 places the seal 122 in the store 13. In this case, the person in charge places the sticker 122 on the equipment of the store 13 so that the sticker 122 is difficult to see from the outside (so as to hide the sticker 122).

  When changing the action corresponding to the code number, the personal computer 121 accesses the registration service of the server 101 via the Internet 12 in step S266. In step S166, the Web server function 161 responds to access to the registration service from the personal computer 121. In step S267, the personal computer 121 transmits the store ID and the code number via the Internet 12, and transmits the changed permission, the changed flag, or the changed action, and the permission corresponding to the code number. And request a change of action.

  In step S167, the action setting unit 164 causes the communication unit 39 of the server 101 to receive the store ID and code number transmitted from the personal computer 121, and changes the permission, changed flag, or changed. The action is received by the communication unit 39 of the server 101, and the permission corresponding to the code number and the change of the action are accepted. In step S168, the action setting unit 164 stores the changed permission and action corresponding to the code number. That is, the action setting unit 164 supplies the store ID, the code number, the changed permission, the changed flag, and the changed action to the code number DB 167. The code number DB 167 stores the store ID, the code number, the changed permission, the changed flag, and the changed action in association with each other, and the registration process ends.

  As described above, the code number that is the individual identification number is associated with the action. The association between the code number, which is an example of the individual identification number, and the action can be easily changed from the personal computer 121.

  When registering, first, the server 101 may print a QR code indicating a predetermined code number on the sticker 122 and set the permission and action in association with the code number.

  FIG. 15 is a flowchart for explaining still another example of the registration process. In step S181, the code number registration processing unit 163 controls the QR code indicating the code number input to the input unit 36 of the server 101 such as a keyboard or a touch panel, and the output unit 37 of the server 101 that is a printer. Then, the seal 122 is printed. In step S182, the code number registration processing unit 163 supplies the input code number to the code number DB 167, and the code number DB 167 stores the code number. The person in charge of the service provider provides the seal 122 to the store 13. In step S <b> 281, the person in charge of the store 13 arranges the seal 122 in the store 13. That is, the person in charge installs the seal 122 on the equipment of the store 13 as in step S265.

  In step S184, the action setting unit 164 acquires the store ID, code number, permission, flag, and action input according to the operation of the person in charge to the input unit 36 of the server 101, and corresponds to the code number. Set permissions and actions. In step S185, the action setting unit 164 stores the permission and action corresponding to the code number. That is, the action setting unit 164 supplies the store ID, code number, permission, flag, and action to the code number DB 167. The code number DB 167 stores (stores) store IDs, code numbers, permissions, flags, and actions in association with each other.

  Since step S282, step S283, step S186, step S187, and step S188 are the same as step S266, step S267, step S166, step S167, and step S168, respectively, description thereof will be omitted.

  Thus, when the server 101 prints the QR code on the seal 122 and sets the code number and the action, the work of the store 13 can be further reduced.

  As described above, the store ID, code number, permission, flag, and action are stored in the code number DB 167 in association with each other.

  Next, the search process for the seal 122 will be described with reference to the flowchart of FIG. In step S391, the mobile phone 114 activates and executes an application program downloaded in advance from the server 101. When a user who is a customer of the store 13 finds the seal 122 attached to the equipment of the store 13, the user can use the mobile phone 114 to photograph the QR code of the seal 122 with the photographing function of the mobile phone 114. Since the mobile phone 114 is instructed to read the QR code over the seal 122, the mobile phone 114 reads the QR code shown on the seal 122 in step S392. The mobile phone 114 acquires the code number indicated by the QR code by decoding the read QR code.

  In step S393, the mobile phone 114 accesses the service provided by the server 101 via the Internet 12. In step S191, the service providing unit 165 responds to access of the provided service from the mobile phone 114. In step S <b> 394, the mobile phone 114 transmits the code number and the machine number identifying the mobile phone 114 to the server 101 via the Internet 12. In step S192, the service providing unit 165 causes the communication unit 39 of the server 101 to receive the code number and the machine number transmitted from the mobile phone 114.

  In step S193, service provision processing is executed. Details of the service providing process will be described later with reference to the flowchart of FIG.

  In step S 194, the service providing unit 165 causes the web server function 161 that controls the communication unit 39 of the server 101 to transmit page data to the mobile phone 114 via the Internet 12. In step S395, the mobile phone 114 receives the page data transmitted from the server 101. In step S396, the mobile phone 114 executes processing based on page data. In step S397, the mobile phone 114 displays the page, and the search process for the seal 122 ends.

  Next, an example of details of the service providing process in step S193 will be described with reference to the flowchart of FIG. In step S61, the action condition acquisition unit 181 acquires the code number received in step S192. In step S62, the action condition acquisition unit 181 acquires the machine number received in step S192. In step S <b> 63, the action condition acquisition unit 181 reads the permission, flag, and action corresponding to the acquired code number from the code number DB 167 with reference to the code number DB 167. In step S <b> 64, the action condition acquisition unit 181 reads the UID corresponding to the acquired machine number from the user DB 170 with reference to the user DB 170. In step S65, the action condition acquisition unit 181 reads the code number access count from the history DB 168 with reference to the history DB 168.

  In step S <b> 66, the registration determination unit 182 determines whether or not the acquired code number is stored in the code number DB 167. If it is determined in step S66 that the code number is stored in the code number DB 167, the procedure proceeds to step S67, and the registration determination unit 182 stores the UID corresponding to the acquired machine number in the user DB 170. It is determined whether or not. If it is determined in step S67 that the UID is stored in the user DB 170, the procedure proceeds to step S68, and the flag setting unit 183 sets the member flag to a value indicating that the member is a member. Proceed to S69. If it is determined in step S67 that the UID is not stored in the user DB 170, step S68 is skipped, and the procedure proceeds to step S69.

  In step S69, the registration determination unit 182 refers to the store DB 169 to determine whether or not the user specified by the UID corresponding to the acquired machine number is a store member. If it is determined in step S69 that the member is a store member, the procedure proceeds to step S70, the flag setting unit 183 sets the store flag to a value indicating that it is a store member, and the procedure proceeds to step S71. If it is determined in step S69 that the member is not a store member, step S70 is skipped, and the procedure proceeds to step S71.

  In step S71, the action determining unit 184 determines an action from the permission corresponding to the code number, the number of accesses (the number of times the code number has been received), the member flag, and the store flag. In step S72, the action execution unit 185 executes the determined action. For example, the action execution unit 185 reads the program corresponding to the determined action from the application DB 166, and executes the program by executing the program.

  In step S73, the page data generation unit 162 generates page data corresponding to the executed action, and the service providing process ends. If it is determined in step S66 that no code number is stored in the code number DB 167, the procedure proceeds to step S74, the service providing unit 165 executes error processing, and the service providing process ends.

  As described above, the store 13 can provide a service to a customer (user) who uses the mobile phone 114. Since the permission and action corresponding to the code number can be easily changed in the store 13, the service desired by the store can be provided to the customer depending on the occasion at a store visited by an unspecified number of customers (users).

  Next, an example of providing an action as a service of the store 13 by reading the plurality of stickers 122 respectively attached to the plurality of fixtures of the store 13 with the mobile phone 114 will be described.

  FIG. 18 is a diagram illustrating another example of data stored in the code number DB 167. The code number DB 167 stores a code number, a store ID, a related code number, a flag, a permission, a flag, and an action as a service of the store 13. The related code number is another code number related to the code number. The flag corresponding to the relationship code number indicates a condition corresponding to the relationship code number.

  In the example shown in FIG. 18, the code number DB 167 receives the code number BBB100001, the store ID S555777, and the related code number whose first flag corresponding to the related code number BBB100002 is BBB100002. “1” indicating that the second code corresponding to the related code number BBB100003 is “1” indicating that the related code number BBB100003 has been received, and the number of accesses (the code number BBB100001 is In response to the third flag corresponding to the permission indicating whether or not the number of received times is 0 being “1” indicating that the number of accesses is 0, the coupon is distributed and the history DB 168 The action for setting the number of accesses is stored in. In this case, a page indicating that all the stickers 122 have been read may be distributed as an action. By doing so, it is possible to know that the customer (user of the mobile phone 114) has read all the stickers 122 and to satisfy the customer.

  Further, the code number DB 167 is “1” indicating that the relation code number BBB100002 is received as the first flag corresponding to the code number BBB100001, the store ID S555777, and the relation code number BBB100002. Yes, the second flag corresponding to the related code number BBB100003 is “1” indicating that the related code number BBB100003 is received, and the permission indicating whether the number of accesses is 0 or not. Corresponding to the third flag being “0” indicating that the access count is not 0, the action of distributing the joined page is stored.

  The code number DB 167 is “1” indicating that the first code corresponding to the code number BBB100001, the store ID S555777, and the first code corresponding to the related code number BBB100002 is BBB100002. In response to the fact that the second flag corresponding to the relation code number BBB100003 is “0” indicating that the relation code number BBB100003 has not been received, a page displaying “one more” is distributed. In addition, an action for setting the number of accesses is stored in the history DB 168. The code number DB 167 is “0” indicating that the related code number of BBB100002 is not received in the first flag corresponding to the code number of BBB100001, the store ID of S555777, and the related code number of BBB100002. Yes, the second flag corresponding to the related code number of BBB100003 is “1” indicating that the related code number of BBB100003 has been received, and a page displaying “one more” is distributed. In addition, an action for setting the number of accesses is stored in the history DB 168. The code number DB 167 is “0” indicating that the related code number of BBB100002 is not received in the first flag corresponding to the code number of BBB100001, the store ID of S555777, and the related code number of BBB100002. Yes, a page that displays “two more” in response to the second flag corresponding to the relation code number BBB100003 being “0” indicating that the relation code number BBB100003 has not been received. And the action of setting the access count in the history DB 168 is stored.

  Similarly, in the code number DB 167, a relation code number BBB100001, a flag corresponding to the relation code number, a relation code number BBB100003, and a flag corresponding to the relation code number are associated with the code number BBB100002. , Permissions, flags, and actions as services of the store 13 are stored. The code number DB 167 is associated with the code number BBB100003, the relation code number BBB100001, the flag corresponding to the relation code number, the relation code number BBB100002, the flag corresponding to the relation code number, The permission, the flag, and the action as a service of the store 13 are stored.

  Next, another example of the details of the service providing process in step S193 will be described with reference to the flowchart in FIG. Steps S81 to S86 are the same as steps S61 to S66 in FIG.

  In step S <b> 87, the action condition acquisition unit 181 reads from the history DB 168 the number of accesses to the related code number that is another code number related to the current code number (the number of times the related code number has been received).

  Steps S88 to S91 are the same as steps S67 to S70 in FIG.

  In step S92, the action determination unit 184 determines an action from the permission corresponding to the code number, the code number access count (the number of times the code number has been received), the related code number access count, the member flag, and the store flag.

  Steps S93 and S94 are the same as steps S72 and S73 in FIG. If it is determined in step S86 that the code number is not stored in the code number DB 167, the procedure proceeds to step S95, the service providing unit 165 executes error processing, and the service providing process ends.

  In this way, in a store visited by an unspecified number of customers (users), the mobile phone 114 reads the plurality of seals 122 respectively attached to the plurality of fixtures in the store 13 to thereby provide the service desired by the store at that time. It can be provided to customers accordingly. Once the seal 122 is arranged, the service provided when the seal 122 is read can be changed by simply accessing the server 101 from the personal computer 121 and changing the permissions and actions.

  A plurality of seals 122 may be arranged in a plurality of stores 13. For example, when one or a plurality of seals 122 are arranged in a store 13 which is a nail salon, a beauty salon, or an esthetic salon, and all or a predetermined combination of seals 122 is read, an action is executed. May be. Further, for example, a plurality of seals 122 may be arranged on each floor of the store 13 such as a department store.

  As described above, an individual identification number assigned to an identifier set by the service provider, the individual identification number for identifying the identifier that is the individual, and an action associated with the individual identification number, Control of memory, control of reception of action setting requests transmitted from information processing devices of service providers, and control of reception of individual identification numbers transmitted from terminal devices that read identification objects If the individual identification number is received, the action stored in association with the individual identification number and the service provider service provided to the terminal device is executed. Providing customers with services desired by service providers in stores and service locations where many customers (users) visit It can be.

  Although it has been described that the machine number of the mobile phone 114 is used, any device that can specify the mobile phone 114 may be used. As terminal device specifying information for specifying the mobile phone 114 that is a terminal device, a subscriber number (subscriber ID) is used. A user ID, an IP address, or an ID set arbitrarily and uniquely may be used.

  Further, the action is described as delivering an advertisement, a coupon, a page, or a URL, but the action is not limited to this, and may be any service of the store 13 (including services of service providers). For example, points, images, music As long as it provides benefits to customers (users), such as providing passwords.

  The series of processes described above can be executed by hardware or can be executed by software.

  The program executed by the computer may be a program that is processed in time series in the order described in this specification, or in parallel or at a necessary timing such as when a call is made. It may be a program for processing.

  The embodiments of the present invention are not limited to the above-described embodiments, and various modifications can be made without departing from the scope of the present invention.

11 servers, 12 Internet, 13 stores, 14-1, 14-2, 14 mobile phones, 21 personal computers, 22-1, 22-2, 22 RFID, 31 CPU, 32 ROM, 33 RAM, 38 storage units, 39 Communication unit, 41 Removable media, 61 Web server function, 62 page data generation unit, 63 Individual identification number registration processing unit, 64 Action setting unit, 65 Service provision unit, 66 Application database, 67 Individual identification number database, 68 History database, 69 store database, 70 user database, 81 action condition acquisition unit, 82 registration determination unit, 83 flag setting unit, 84 action determination unit, 85 action execution unit, 101 server, 114-1, 114-2, 114 mobile phone, 121 Persona Computer, 122-1, 122-2, 122 seal, 161 Web server function, 162 page data generation unit, 163 code number registration processing unit, 164 action setting unit, 165 service providing unit, 166 application database, 167 code number database, 168 history database, 169 store database, 170 user database, 181 action condition acquisition unit, 182 registration determination unit, 183 flag setting unit, 184 action determination unit, 185 action execution unit

Claims (9)

Controls the storage of the individual identification number assigned to the identification object set by the service provider, for identifying the identification object that is the individual, and the action associated with the individual identification number First storage control means for
Reception for controlling the reception of the request for setting the action transmitted from the information processing apparatus of the service provider and for controlling the reception of the individual identification number transmitted from the terminal device that has read the identification object Control means;
And an execution means for executing the action of providing the service of the service provider to the terminal device, which is an action stored in association with the individual identification number when the individual identification number is received. Providing device. The information providing apparatus according to claim 1,
The first storage control means controls storage of the individual identification number for identifying the identification object which is a non-contact type ID tag and the action,
The reception control unit controls reception of the individual identification number transmitted from a terminal device that has read the ID tag. The information providing apparatus according to claim 1,
The first storage control means is a barcode or a two-dimensional code represented on the identifier, and is represented by a barcode or a two-dimensional code representing a number or a character by a pattern arranged according to a predetermined rule. Control the storage of the individual identification number and the action,
The reception control unit controls reception of the individual identification number transmitted from a terminal device that has read the barcode or the two-dimensional code. The information providing apparatus according to claim 1,
The reception control means controls reception of the action change request transmitted from the information processing apparatus of the service provider;
The first storage control unit controls storage of the individual identification number and the changed action. The information providing apparatus according to claim 1,
A second storage control means for controlling storage of the number of times the individual identification number is received;
The execution means stores the number of times of receiving the individual identification number and executes the action according to the number of times of receiving the individual identification number. The information providing apparatus according to claim 1,
The reception control means controls reception of the individual identification number transmitted from the terminal device and a terminal device identification number that identifies the terminal device,
The execution means performs the action according to the individual identification number and the terminal device identification number. The information providing apparatus according to claim 1,
A second storage control means for controlling storage of the number of times the individual identification number is received;
The first storage control means controls storage of the individual identification number, a related individual identification number that is another individual identification number related to the individual identification number, and the action,
The execution means stores the number of times the individual identification number is received, and executes the action according to the number of times the individual identification number and the related individual identification number are received. Controls the storage of the individual identification number assigned to the identification object set by the service provider, for identifying the identification object that is the individual, and the action associated with the individual identification number And
Controlling the reception of the request for setting the action transmitted from the information processing device of the service provider, and controlling the reception of the individual identification number transmitted from the terminal device reading the identifier,
An information providing method including the step of executing the action of providing the service of the service provider to the terminal device, the action being stored in association with the individual identification number when the individual identification number is received . Controls the storage of the individual identification number assigned to the identification object set by the service provider, for identifying the identification object that is the individual, and the action associated with the individual identification number And
Controlling the reception of the request for setting the action transmitted from the information processing device of the service provider, and controlling the reception of the individual identification number transmitted from the terminal device reading the identifier,
When the individual identification number is received, the computer includes a process including a step of executing an action stored in association with the individual identification number and providing the service of the service provider to the terminal device A program to be executed.

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