JP2010072849A - Server device and program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To display merchandise information at an electronic shelf label device in display configurations corresponding to an analysis result of the sales of merchandise. <P>SOLUTION: A server device 10 analyzes the sales of merchandise 3a(3b) by using prestored sales data, and generates display information acquired by changing the display configurations of the merchandise information of merchandise 3a(3b) in accordance with the result of analysis, and specifies an electronic shelf label device 30a(30b) corresponding to the merchandise 3a(3b) of the sales data, and transmits display information corresponding to the merchandise 3a(3b) to the electronic shelf label device 30a(30b). The electronic shelf label device 30a(30b) receives the display information corresponding to the merchandise 3a(3b), and displays the merchandise information of the merchandise 3a(3b) in the display configurations corresponding to the analysis result by using the display information. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to a server device and a program in an electronic shelf label system.

  2. Description of the Related Art Conventionally, product information of product names and sales prices is displayed on a display device called an electronic price tag (EPL) having an LCD (Liquid Crystal Display) or an electronic shelf label (ESL). A merchandise information display device to be displayed is known.

In addition, at the store, a display unit is provided for each display shelf of the product, and at least one of the sales quantity, sales rank, and sales amount of the product of the store and all stores in the affiliated group is totalized, and the totaled information is displayed on the display unit. A product information display system to be displayed on the display is considered (for example, see Patent Document 1).
JP 2003-150845 A

  However, in the conventional product information display system, the sales total result such as the sales volume is expressed in the same display form with characters. For this reason, it has been troublesome because the customer needs to pay close attention to the sales summary result being displayed, and the customer himself has to select a product with reference to the sales summary result. In particular, customers who do not have time may have no time to view the sales summary results.

  An object of the present invention is to display product information on an electronic shelf label device in a display form according to the analysis result of sales of the product.

  In order to solve the above-described problem, a server device according to claim 1 is a communication device that communicates with an electronic shelf label device associated with a product, product information about the product, and an electronic device corresponding to the product. Storage means for storing identification information of the shelf label device and sales data of the product, product sales analysis means for analyzing sales of the product using the sales data stored in the storage means, and the product sales Display information generating means for generating display information in which the display form of the product information of the product stored in the storage means is changed according to the result of analysis by the analyzing means, and the electronic shelf label stored in the storage means Using the device identification information, the display information generating unit generates the electronic shelf label device corresponding to the product of the sales data analyzed by the product sales analyzing unit and the communication unit. And a communication control means for transmitting to a specified electronic shelf label device by the specifying means display information.

  According to a second aspect of the present invention, in the server device according to the first aspect, the display form includes supplementary information of product information, a font type of product information, a font size of product information, and a font thickness of product information. And at least one of the color of the product information font and the blinking of the product information font.

  According to a third aspect of the present invention, in the server device according to the first or second aspect, the product sales analysis unit divides the product into a plurality of analysis level groups, and stores the product information for each analysis level corresponding to the product. Change the display format.

  According to a fourth aspect of the present invention, in the server device according to any one of the first to third aspects, the merchandise sales analysis unit is configured to determine the merchandise based on a difference value of merchandise sales data from a merchandise sales target value. Are divided into groups of a plurality of analysis levels, and the display form of the product information is changed for each analysis level corresponding to the product.

  According to a fifth aspect of the present invention, in the server device according to any one of the first to fourth aspects, the display information of the product information is image information for causing the electronic shelf label device to display an image.

  According to a sixth aspect of the present invention, there is provided a program for communicating with an electronic shelf label device associated with a product with a computer of a server device, product information on the product, and an electronic shelf label device corresponding to the product. Storage means for storing identification information and sales data of the product, product sales analysis means for analyzing sales of products using the sales data stored in the storage means, and results of analysis by the product sales analysis means In accordance with the display information generation means for generating display information in which the display form of the product information of the product stored in the storage means is changed, and using the identification information of the electronic shelf label device stored in the storage means The display information generated by the display information generating means via the communication means, the specifying means for specifying the electronic shelf label device corresponding to the product of the sales data analyzed by the product sales analyzing means Communication control means for transmitting to a specified electronic shelf label device by the specifying means, to function as a.

  According to the present invention, product information can be displayed on the electronic shelf label device in a display form corresponding to the analysis result of the sales data of the product, and the analysis result of the sales of the product can be easily informed to the customer.

  DESCRIPTION OF EMBODIMENTS Hereinafter, preferred embodiments according to the present invention will be described in detail with reference to the accompanying drawings. The present invention is not limited to the illustrated example.

  First, with reference to FIGS. 1-4, the apparatus structure of this Embodiment is demonstrated. In FIG. 1, the structure of the electronic shelf label system 1 of this Embodiment is shown. FIG. 2 shows the internal configuration of the server device 10. FIG. 3 shows the internal configuration of the access point 20. FIG. 4 shows an internal configuration of the electronic shelf label device 30a.

  The electronic shelf label system 1 is installed in a store such as a supermarket that sells products, and displays product information of corresponding products on an electronic shelf label device that is installed in association with each product displayed on the product display shelf. It is a system to let you. The product information includes at least a sales price of the product, and may include a product name and additional information related to the product.

  As shown in FIG. 1, the electronic shelf label system 1 includes a server device 10, an access point 20, electronic shelf label devices 30a, 30b,... (N units, n: an arbitrary natural number). The server device 10 and the access point 20 are communicatively connected via a communication network N. In addition, the products display rack 2 displays products 3a and 3b. In the product display shelf 2, an electronic shelf label device 30a is installed corresponding to the display location of the product 3a, and an electronic shelf label device 30b is installed corresponding to the display location of the product 3b. In FIG. 1, the access point 20, the electronic shelf label devices 30a and 30b, the product display shelf 2, and the products 3a and 3b are representatively shown. The number of access points, product display shelves, and products is not limited to the example of FIG.

  The server device 10 is a management device that analyzes product sales and causes the electronic shelf label devices 30a, 30b,... To display product information in a display form according to the analysis result. The communication network N is connected to a device such as an in-store ECR (Electronic Cash Resister) (not shown) or a sales management device (not shown) such as a POS (Point Of Sales) system in the store. The CPU 11 of the server apparatus 10 receives the product code and the sales quantity of the product transmitted in real time from a device such as ECR along with the sale of the product, and according to the received information, the sales quantity 45 of the product master 40 described later is received. Is updated (incremented) in real time.

  The access point 20 communicates with the server device 10 via the communication network N, and wirelessly transmits information to the electronic shelf label devices 30a, 30b,. That is, the access point 20 is a relay that relays information transmission from the server device 10 to the electronic shelf label devices 30a, 30b,.

  The electronic shelf label devices 30a, 30b,... Are devices that are associated with the products 3a, 3b,..., Receive information transmitted from the server device 10, and display the product information of the corresponding products according to the information. It is.

  The communication network N is a local area network (LAN) in the store, but may include a wide area network (WAN). The communication network N is, for example, a wireless network using an infrared ray or a wireless communication line, or a wired network such as a public line, a telephone line, an ISDN line, a dedicated line, or a CATV line, and may be a combination thereof. The communication network N preferably has a security function accessible only to a specific user from the viewpoint of reliability of information management.

  As shown in FIG. 2, the server device 10 includes a product sales analysis unit, a display information generation unit, a specification unit, a CPU (Central Processing Unit) 11 as a communication control unit, an operation unit 12, and a RAM (Random Access Memory) 13. A display unit 14, a storage unit 15 as a storage unit, a communication unit 16 as a communication unit, and a timer unit 17, which are connected via a bus 18.

  The CPU 11 centrally controls each unit of the server device 10. The CPU 11 expands a program designated from the system program and various application programs stored in the storage unit 15 in the RAM 13 and executes various processes in cooperation with the program expanded in the RAM 13.

  In accordance with the sales analysis transmission program, the CPU 11 analyzes the sales volume of each product and the sales volume with respect to the target sales volume, generates screen information in a display form of product information according to the analysis result, and displays the display target electronic Sent to the shelf label device.

  The operation unit 12 includes a keyboard having various input keys such as a character input key, and a pointing device such as a mouse that accepts input of position information. The key input information input from the user to the keyboard and the input to the pointing device The obtained position information is output to the CPU 11 as operation information.

  The RAM 13 is a volatile memory that temporarily stores information, and has a work area that stores various programs to be executed and data related to these various programs.

  The display unit 14 is configured by an LCD (Liquid Crystal Display) or the like, and performs various displays according to display signals from the CPU 11.

  The storage unit 15 is configured by an HDD (Hard Disk Drive) or the like, stores various programs and various data, and is a storage unit that can read and write programs and data. The storage unit 15 stores a product master 40, a decoration master 50, and an electronic shelf label information master 60. The product master 40, the decoration master 50, and the electronic shelf label information master 60 will be described later in detail. The storage unit 15 stores a sales analysis transmission program.

  The communication unit 16 is configured by a network card or the like, and is a circuit unit that mediates transmission / reception of information with an external device on the communication network N. The timer 17 measures the current date and time as date / time information, and outputs the current date / time information to the CPU 11 in response to a request from the CPU 11.

  As shown in FIG. 3, the access point 20 includes a CPU 21, a storage unit 22, a RAM 23, a communication RF (Radio Frequency) unit 24, and a communication unit 25, and each unit is connected via a bus 26. ing.

  The CPU 21 centrally controls each part of the access point 20. The CPU 21 expands a program designated from among the programs stored in the storage unit 22 in the RAM 23 and executes various processes in cooperation with the program expanded in the RAM 23.

  The CPU 21 wirelessly transmits the information received from the server device 10 via the communication unit 25 to the electronic shelf label device to be transmitted via the communication RF unit 24.

  The storage unit 22 is configured by a ROM (Read Only Memory) or the like. The storage unit 22 stores various programs and data in a readable manner.

  The RAM 23 is a volatile memory for temporarily storing information, and has a work area for storing various programs to be executed and data related to these various programs.

  The communication RF unit 24 includes an antenna 24a, and is a circuit unit that modulates information to be transmitted and transmits the modulated signal from the antenna 24a to the electronic shelf label devices 30a, 30b,.

  The communication unit 25 is configured by a network card or the like, and is a circuit unit that mediates transmission / reception of information with an external device on the communication network N.

  The internal configuration of the electronic shelf label device 30a will be described with reference to FIG. The internal structure of the electronic shelf label device 30b,... Is the same as that of the electronic shelf label device 30a.

  As shown in FIG. 4, the electronic shelf label device 30 a includes a CPU 31, a display unit 32, a RAM 33, a communication RF unit 34, a storage unit 35, and a battery 36. The CPU 31, the display unit 32, the RAM 33, the communication RF unit 34, and the storage unit 35 are connected for communication via a bus 37.

  The CPU 31 centrally controls each part of the electronic shelf label device 30a. The CPU 31 expands a program designated from among the programs stored in the storage unit 35 in the RAM 33 and executes various processes in cooperation with the program expanded in the RAM 33.

  The CPU 31 receives screen information transmitted from the server device 10 via the access point 20 according to the screen display program, and displays the screen on the display unit 32 using the screen information.

  The display unit 32 is configured by a small color display device such as an LCD or an ELD (ElectroLuminescent Display), and performs various displays by a dot matrix method in accordance with a display signal from the CPU 31.

  The RAM 33 is a volatile memory that temporarily stores information, and has a work area that stores various programs to be executed and data related to these various programs.

  The communication RF unit 34 includes an antenna 34 a, receives a radio wave transmitted from the access point 20 by the antenna 34 a, demodulates the received signal, and sends the demodulated signal to the CPU 31 as information received from the access point 20. It is the circuit part which outputs.

  The storage unit 35 is configured by a ROM (Read Only Memory) or the like. The storage unit 35 stores various programs and data in a readable manner. The storage unit 35 stores a screen display program.

  The battery 36 supplies power to each part of the electronic shelf label device 30a.

  Next, various types of information stored in the storage unit 15 of the server device 10 will be described with reference to FIG. FIG. 5A shows the configuration of the product master 40. FIG. 5B shows the configuration of the decoration master 50. FIG. 5C shows the configuration of the electronic shelf label information master 60.

  The product master 40 stored in the storage unit 15 is a master file of information related to products. As shown in FIG. 5A, the product master 40 includes items of a product code 41, a product name 42, a sales price 43, a target sales quantity 44, a sales quantity 45, a first analysis level 46, and a second analysis level 47. Have.

  The product code 41 is a code number for identifying each product. The product name 42 is the product name of the product with the product code 41. The sales price 43 is the sales price of the product with the product code 41. The target sales quantity 44 is a daily target sales quantity of the product with the product code 41. The sales quantity 45 is the actual daily sales quantity of the product with the product code 41. The target sales quantity 44 and the sales quantity 45 may be set as the target sales quantity or the sales quantity for a period such as a week or a month.

  The first analysis level 46 is an analysis result of the sales volume of the product with the product code 41, and is a level that serves as an indication of the large sales volume of the product. In the first analysis level 46, the group of the top 1/3 product is set to level A, the group of the middle 1/3 product is set to level B, and the product of the bottom 1/3 product in descending order of the sales volume of all products. The group is level C. The number of levels may be a number other than 3 (stages).

  The second analysis level 47 is an analysis result of the sales quantity with respect to the target sales quantity of the product with the product code 41, and is a level that is a guideline for reaching the sales quantity to the target sales quantity of the product. In the second analysis level 47, the group of the top 1/3 product is set to level A, the group of the middle 1/3 product is set to level B in the descending order of (sales target quantity-sales quantity) of all products, and the low order. The group of 1/3 products is level C. The number of levels may be a number other than 3 (stages).

  The decoration master 50 stored in the storage unit 15 is a master file of information regarding decoration (display form) of display of product information in the electronic shelf label devices 30a, 30b,. As shown in FIG. 5B, the decoration master 50 includes items of a first analysis level 51, a font 52, a font size 53, an italic 54, a bold 55, a color 56, and a brightness 57.

  The first analysis level 51 is each level of the first analysis level. The font 52 is a font type of product information displayed at the first analysis level 51. The font size 53 is the font size of the product information displayed at the first analysis level 51. The italics 54 are information on the presence or absence of the italics of the product information displayed at the first analysis level 51. Bold 55 is information on presence / absence of bold in the product information displayed at the first analysis level 51. The color 56 is information on the color of the product information displayed at the first analysis level 51. The brightness 57 is information on the display brightness level of the display unit 32 of the electronic shelf label devices 30a and 30b displayed at the first analysis level 51. The blinking 58 is information on presence / absence of blinking of product information displayed at the first analysis level 51. The flashing 58 may include information on the length of the flashing and the flashing interval when the flashing is set. In addition, the decoration master 50 is information on the sales price in the product information.

  The electronic shelf label information master 60 stored in the storage unit 15 is a master file of information for associating products with the electronic shelf label devices 30a, 30b,. As shown in FIG. 5C, the electronic shelf label information master 60 includes items of a product code 61 and an electronic shelf label ID 62.

  The product code 61 is a code number for identifying each product. The electronic shelf label ID 62 is a number for identifying an electronic shelf label device (electronic shelf label devices 30a, 30b,...) Corresponding to each product of the product code 61.

  Further, in the server device 10, the product master 40 (excluding the sales quantity 45, the first analysis level 46, and the second analysis level 47) is appropriately executed by the CPU 11 in accordance with various setting inputs from the administrator to the operation unit 12. It is assumed that the value of each record of the decoration master 50 and the electronic shelf label information master 60 is set. In particular, since the target sales quantity 44 of the product master 40 is reset when the date changes, it is set every day according to an operation input from the manager before the store starts business.

  Next, the operation of the electronic shelf label system 1 will be described with reference to FIGS. First, a sales analysis transmission process executed by the server device 10 will be described with reference to FIGS. FIG. 6 shows a flow of sales analysis transmission processing executed by the server device 10. FIG. 7 shows a flow of sales quantity analysis processing of sales analysis transmission processing. FIG. 8 shows the flow of the target achievement analysis process of the sales analysis transmission process. FIG. 9 shows a flow of screen information transmission processing of sales analysis transmission processing.

  The sales analysis transmission process analyzes the sales volume of each product and the target achievement of the sales volume, generates screen information according to the analysis result of each product, and transmits it to the electronic shelf label device corresponding to each product It is processing. In the server device 10, for example, the sales analysis transmission read from the storage unit 15 and appropriately expanded in the RAM 13 is triggered by the input of the execution start instruction of the sales analysis transmission process from the administrator via the operation unit 12. Sales analysis transmission processing is executed in cooperation with the program and the CPU 11.

  Further, as described above, the sales quantity 45 of the product master 40 stored in the storage unit 15 is updated in real time with the product sales based on the product code and the sales quantity of the product received from the ECR or the like. Shall.

  As shown in FIG. 6, first, it is determined whether or not to end the sales analysis transmission process depending on whether or not an instruction to end the sales analysis transmission process is input from the administrator to the operation unit 12 (step S1). In step S1, whether or not to end the sales analysis transmission process may be determined based on whether or not the current date and time information is acquired from the time measuring unit 17 and the date and time information has exceeded the business end time.

  When the sales analysis transmission process ends (step S1; YES), the sales analysis transmission process ends. When the sales analysis transmission process is not terminated (step S1; NO), the current date and time information is acquired from the time measuring unit 17 and stored in the RAM 13 (step S2).

  Then, based on the date information acquired in step S2, it is determined whether or not the date of the current date information has changed compared to the previous date information stored in the RAM 13 (step S3). If the date of the date / time information has not changed (step S3; NO), the current date / time information is 5 based on the date / time information acquired in step S2 as compared to the date / time information at the time of the previous analysis stored in the RAM 13. It is determined whether or not minutes have passed (step S4).

  If five minutes have not elapsed (step S4; NO), the process proceeds to step S4. When 5 minutes have passed (step S4; YES), the current date and time information is updated to the RAM 13 as date and time information at the time of the previous analysis execution, and a sales quantity analysis process for analyzing the sales quantity of each product is executed (step) S5). Then, target achievement analysis processing for analyzing the target achievement of the sales quantity of each product is executed (step S6). And the screen information transmission process which transmits the screen information according to each analysis result of step S5, S6 to electronic shelf label apparatus 30a, 30b is performed (step S7), and it transfers to step S1.

  When the date of the date / time information changes (step S3; YES), NULL data is substituted into the first analysis level 46 of the product master 40 stored in the storage unit 15, and NULL data is substituted into the second analysis level 47. 0 is assigned to the sales quantity 45, 0 is assigned to the target sales quantity 44 (step S8), and the process proceeds to step S1.

  With reference to FIG. 7, the sales quantity analysis processing in step S5 will be described. First, the number of records of the product master 40 is counted, and the counted number of records of the product master 40 is substituted into a variable COUNT (step S51). Then, the merchandise master 40 is read from the storage unit 15 to the RAM 13, and the records of the merchandise master 40 are sorted in descending order of the sales quantity 45 (step S52).

  The first analysis level 46 of the records of the product master 40 stored in the storage unit 15 corresponding to the sorted records of the product master 40 on the RAM 13 from the first to the (COUNT / 3) th is the level. A is set (step S53). If (COUNT / 3) is not divisible, the value is rounded up or down to an integer. The records of the merchandise master 40 stored in the storage unit 15 corresponding to the (COUNT / 3) -th to (COUNT × 2/3) -th order of the records of the merchandise master 40 on the sorted RAM 13 are displayed. One analysis level 46 is set to level B (step S54). If (COUNT × 2/3) is not divisible, the value is rounded up or down to an integer.

  Then, the first analysis level 46 of the records of the product master 40 stored in the storage unit 15 corresponding to the sorted records of the product master 40 on the RAM 13 corresponding to the (COUNT × 2/3) th to the COUNTth. Is set to level C (step S55), and the sales quantity analysis process ends.

  With reference to FIG. 8, the target achievement analysis process of step S6 is demonstrated. First, the product master 40 is read from the storage unit 15 to the RAM 13, and (target sales quantity 44-sales quantity 45) of each record of the product master 40 is calculated, and (target sales quantity 44-sales quantity 45) is large. The records of the merchandise master 40 are sorted in order (step S61).

  The second analysis level 47 of the records of the product master 40 stored in the storage unit 15 corresponding to the sorted records of the product master 40 on the RAM 13 from the first to the (COUNT / 3) th is the level. A is set (step S62). If (COUNT / 3) is not divisible, the value is rounded up or down to an integer. The records of the merchandise master 40 stored in the storage unit 15 corresponding to the (COUNT / 3) -th to (COUNT × 2/3) -th order of the records of the merchandise master 40 on the sorted RAM 13 are displayed. The second analysis level 47 is set to level B (step S63). If (COUNT × 2/3) is not divisible, the value is rounded up or down to an integer.

  Then, the second analysis level 47 of the records of the product master 40 stored in the storage unit 15 corresponding to the values of the records of the product master 40 on the sorted RAM 13 corresponding to the (COUNT × 2/3) th to the COUNTth. Is set to level C (step S64), and the target achievement level analysis process ends.

  With reference to FIG. 9, the screen information transmission process of step S7 is demonstrated. First, it is determined whether or not one unselected record of the product master 40 can be read from the storage unit 15 (step S71). When one unselected record of the product master 40 is not readable (step S71; NO), all records of the product master 40 have been read, and the screen information transmission process ends.

  If one unselected record of the product master 40 can be read (step S71; YES), one unselected record of the product master 40 is selected and read (step S72). Then, with respect to the sales price 43 of the record currently selected in step S72, the font 52, font size 53, italic 54, bold type of the record of the first analysis level 51 of the decoration master 50 corresponding to the first analysis level 46 of the same record. 55, color 56, brightness 57, and blinking 58 set the display mode in the electronic shelf label device (step S73).

  Then, it is determined whether or not the first analysis level 46 of the record selected in step S72 is level A (step S74). If the first analysis level 46 is level A (step S74; YES), a selling message indicating that the item in the record selected in step S72 is a selling item is generated (step S75).

  Then, the screen information (screen) of the electronic shelf label device including the product name 42 of the record currently selected in step S72, the sales price 43 whose display form is set in step S73, and the best seller message generated in step S75. Image information (image data)) is generated (step S76).

  Then, the electronic shelf label ID 62 of the record of the product code 61 of the electronic shelf label information master 60 corresponding to the product code 41 of the record currently selected in step S72 is acquired, and the screen information generated in step S76, S81 or S82 is obtained. Then, it is transmitted to the electronic shelf label device with the acquired electronic shelf label ID 62 via the communication unit 16 and the access point 20 (step S77), and the process proceeds to step S71. In step S77, the screen information is transmitted from the server device 10 to the access point 20 via the communication network N, and the screen information is wirelessly transmitted from the access point 20 to the corresponding electronic shelf label device.

  When the first analysis level 46 is not level A (step S74; NO), the sales price 43 of the product master 40 corresponds to the first analysis level 46 of the same record with respect to the sales price 43 of the record currently selected in step S72. The display format in the electronic shelf label apparatus is set with the font 52, font size 53, italic 54, boldface 55, color 56, brightness 57, and blinking 58 of the record of the first analysis level 51 of the decoration master 50 to be performed ( Step S78).

  Then, it is determined whether or not the second analysis level 47 of the record selected in step S72 is level A (step S79). If the second analysis level 47 is level A (step S79; YES), a bargain message indicating that the merchandise in the record selected in step S72 is bargain is generated (step S80).

  Then, screen information of the electronic shelf label device including the product name 42 of the record currently selected in step S72, the sales price 43 whose display form is set in step S78, and the bargain message generated in step S80 is generated. (Step S81), the process proceeds to step S77.

  If the second analysis level 47 is not level A (step S79; NO), an electronic shelf label device including the product name 42 of the record currently selected in step S72 and the sales price 43 whose display form is set in step S78. Screen information is generated (step S82), and the process proceeds to step S77.

  Next, with reference to FIG. 10, a screen display process executed by the electronic shelf label device will be described. FIG. 10 shows a flow of screen display processing executed by the electronic shelf label device.

  The screen display process is a process for displaying a screen corresponding to the screen information transmitted from the server device 10. Here, the screen display process executed by the electronic shelf label device 30a will be described, but the same applies to the electronic shelf label device 30b,.

  In the electronic shelf label device 30a, for example, when the power is turned on, a screen display process is executed in cooperation with the CPU 31 and a screen display program read from the storage unit 35 and appropriately developed in the RAM 33. Is done.

  First, corresponding to step S77 of the sales analysis transmission process, it is determined whether screen information is received from the server device 10 via the access point 20 and the communication RF unit 34 (step S91). When the screen information has not been received (step S91; YES), the process proceeds to step S91. When the screen information is received (step S91; YES), the screen is displayed on the display unit 32 using the received screen information (step S92), and the screen display process ends.

  Next, an example of a screen displayed on the electronic shelf label devices 30a and 30b will be described with reference to FIG. FIG. 11A shows a screen 70 displayed on the electronic shelf label device 30a. FIG. 11B shows a screen 80 displayed on the electronic shelf label device 30b.

  For example, as shown in FIG. 5A, the product name 42 of the product master 40 of the product 3a corresponding to the electronic shelf label device 30a is “Sweets XX”, and the sales price 43 is “99” yen. Consider the case. When the sales analysis transmission process analyzes that the first analysis level of the product 3a is level A and the second analysis level is level B, as shown in FIG. A screen 70 is displayed on the device 30a.

  The screen 70 includes a selling price 71, a product name 72, and a selling message 73. For the sales price 71, since the first analysis level is level A, the font is set to textbook, the font size is set to 24, italic is set to enabled, bold is set to enabled, and the color is set to red. The display mode is set such that the brightness is set to bright and the blinking is set to enabled. In the example of the screen 70, the product name 72 and the best selling message 73 partially correspond to the display form of the selling price 71, but may not correspond to the display form of the selling price 71.

  Further, for example, as shown in FIG. 5A, the product name 42 of the product master 40 of the product 3b corresponding to the electronic shelf label device 30b is “sweets ΔΔ”, and the selling price 43 is “228”. Consider the case of a circle. When the sales analysis transmission process analyzes that the first analysis level of the product 3b is level C and the second analysis level is level C, as shown in FIG. A screen 80 is displayed on the device 30b.

  The screen 80 includes a sales price 81 and a product name 82. In the sales price 81, since the first analysis level is level C, the font is set to gothic, the font size is set to 10, italic is set to no, bold is set to no, and the color is set to no The display mode is set, the brightness is set to dark, and the blinking is set to no. In the example of the screen 80, the product name 82 partially corresponds to the display form of the sales price 81, but may not correspond to the display form of the sales price 81.

  As described above, according to the present embodiment, the server device 10 analyzes the sales data (sales quantity) of each product using the product master 40 and the decoration master 50, and displays the product information display form according to the analysis result. The screen information is generated and transmitted to the electronic shelf label device to be displayed using the electronic shelf label information master 60. This electronic shelf label apparatus receives screen information and displays the product information in which the display form is set using the screen information on the display unit 32. Therefore, the product information can be displayed on the electronic shelf label device in a display form corresponding to the analysis result (analysis level) of the sales data of the product, and the analysis result of the sales of the product can be easily informed to the customer.

  In addition, the server device 10 displays the product information supplementary information, product information supplementary information, product information font type, product information font size, product information font thickness, product information font color, product information. Change at least one of the font flashes. For this reason, the analysis result of the sales of goods can be expressed in various ways.

  In addition, the server device 10 sorts the sales quantities of the products into three first analysis level groups, and sets the display mode of the product information for each first analysis level corresponding to the product. For this reason, merchandise information can be displayed on the electronic shelf label device in a display form corresponding to the first analysis level of the merchandise sales quantity.

  In addition, the server device 10 sorts (target sales quantity-sales quantity) of products into three second analysis level groups, and displays the display form of product information for each second analysis level corresponding to the product. Set. For this reason, merchandise information can be displayed on the electronic shelf label device in a display form corresponding to the second analysis level of the sales quantity with respect to the target sales quantity of the merchandise.

  Moreover, the server apparatus 10 produces | generates the screen information (image information) containing the merchandise information which changed the display form according to the analysis level, and transmits to an electronic shelf label apparatus. For this reason, in the electronic shelf label apparatus, the image information can be displayed as it is on the display unit 32, and the processing burden of the electronic shelf label apparatus can be reduced.

  The description in the above embodiment is an example of the server device and the program according to the present invention, and the present invention is not limited to this.

  For example, in the above embodiment, the server device 10 generates screen information (image information on the screen) of product information for displaying an image on the electronic shelf label device and transmits the screen information to the electronic shelf label device. However, the present invention is not limited to this. For example, it is good also as a structure which produces | generates the text data and display format information of the merchandise information for displaying an image on an electronic shelf label apparatus, and transmits to an electronic shelf label apparatus. The electronic shelf label device receives the text data of the product information and the display form information of the display from the server device 10 and displays the product information on the display unit 32 in the display form of the display form information.

  In the above embodiment, the server device 10 has the first analysis level corresponding to the sales quantity (sales quantity) as the sales data and the second analysis level corresponding to (target sales quantity−sales quantity). Although it is the structure which analyzes the sales of goods by classifying for every goods, it is not limited to this. For example, the sales data may be sales amount, sales order, and the like. Specifically, the product master has items of sales amount or sales rank, the first analysis level obtained by sorting the product master records by sales amount or sales rank, and the product master record (target) It may be configured to analyze the sales of the product by classifying the level for each product based on the second analysis level sorted by (sales amount−sales amount) or (target sales rank−sales rank).

  In the above embodiment, the sales analysis transmission process has a configuration in which the first analysis level is prioritized over the second analysis level in setting the display form of the product information. However, the present invention is not limited to this. . For example, the second analysis level may be prioritized over the first analysis level.

  Moreover, in the said embodiment, although the server apparatus 10 was the structure which makes all the goods the analysis object of a 1st analysis level and a 2nd analysis level, it is not limited to this. For example, it is good also as a structure which divides goods into goods groups according to kinds, such as vegetables and drinks, and analyzes sales of goods by classifying goods according to the 1st analysis level and the 2nd analysis level for every goods group. .

In the above description of each embodiment, an example in which the storage unit 15 is used as a computer-readable medium for the program according to the present invention has been disclosed, but the present invention is not limited to this example.
As other computer-readable media, a non-volatile memory such as a flash memory and a portable recording medium such as a CD-ROM can be applied.
A carrier wave is also applied to the present invention as a medium for providing program data according to the present invention via a communication line.

  In addition, it goes without saying that the detailed configuration and detailed operation of each component of the electronic shelf label system 1 in each of the above embodiments can be appropriately changed without departing from the spirit of the present invention.

It is a block diagram which shows the structure of the electronic shelf label system of embodiment which concerns on this invention. It is a block diagram which shows the internal structure of a server apparatus. It is a block diagram which shows the internal structure of an access point. It is a block diagram which shows the internal structure of an electronic shelf label apparatus. (A) is a figure showing composition of a goods master. (B) is a figure which shows the structure of a decoration master. (C) is a figure which shows the structure of an electronic shelf label information master. It is a flowchart which shows the sales analysis transmission process performed with a server apparatus. It is a flowchart which shows the sales quantity analysis process of a sales analysis transmission process. It is a flowchart which shows the target achievement analysis process of a sales analysis transmission process. It is a flowchart which shows the screen information transmission process of a sales analysis transmission process. It is a flowchart which shows the screen display process performed with an electronic shelf label apparatus. (A) is a figure which shows the screen displayed on an electronic shelf label apparatus. (B) is a figure which shows the screen displayed on an electronic shelf label apparatus.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Electronic shelf label system 2 Product display shelf 3a, 3b Product 10 Server apparatus 11 CPU
12 Operation unit 13 RAM
14 Display unit 15 Storage unit 16 Communication unit 17 Timekeeping unit 18 Bus 20 Access point 21 CPU
22 storage unit 23 RAM
24 RF unit for communication 24a Antenna 25 Communication unit 26 Buses 30a, 30b Electronic shelf label device 31 CPU
32 Display unit 33 RAM
34 Communication RF section 34a Antenna 35 Storage section 36 Battery 37 Bus

Claims (6)

Communication means for communicating with the electronic shelf label device associated with the product;
Storage means for storing product information of a product, identification information of an electronic shelf label device corresponding to the product, and sales data of the product;
Product sales analysis means for performing sales analysis of products using the sales data stored in the storage means,
Display information generating means for generating display information in which the display form of the product information of the product stored in the storage means is changed according to the result of the analysis by the product sales analyzing means;
Using the identification information of the electronic shelf label device stored in the storage means, the specifying means for specifying the electronic shelf label device corresponding to the product of the sales data analyzed by the product sales analysis means,
Communication control means for transmitting the display information generated by the display information generating means to the electronic shelf label device specified by the specifying means via the communication means;
A server device comprising:   The display form is at least one of supplementary information of product information, font type of product information, font size of product information, font thickness of product information, font color of product information, and blinking of product information font. The server device according to claim 1.   The server device according to claim 1, wherein the product sales analysis unit divides the product into a plurality of analysis level groups and changes a display form of the product information for each analysis level corresponding to the product.   The product sales analysis means divides the product into a plurality of analysis level groups based on the difference value of the sales data of the product from the sales target value of the product, and changes the display mode of the product information for each analysis level corresponding to the product. The server apparatus as described in any one of Claim 1 to 3.   The server apparatus according to claim 1, wherein the display information of the product information is image information for displaying an image on an electronic shelf label apparatus. The server device computer
Communication means for communicating with the electronic shelf label device associated with the product;
Storage means for storing product information of the product, identification information of the electronic shelf label device corresponding to the product, and sales data of the product;
Product sales analysis means for analyzing sales of products using the sales data stored in the storage means,
Display information generating means for generating display information in which the display form of the product information of the product stored in the storage means is changed according to the result of the analysis by the product sales analyzing means;
Using the identification information of the electronic shelf label device stored in the storage means, the specifying means for specifying the electronic shelf label device corresponding to the product of the sales data analyzed by the product sales analysis means,
Communication control means for transmitting the display information generated by the display information generating means to the electronic shelf label device specified by the specifying means via the communication means;
Program to function as.

Images