JP2009204762A - System having electronic advertisement terminal - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a system capable of efficiently accelerating sales by an electronic advertisement terminal. <P>SOLUTION: The electronic advertisement terminal 10 includes: a means 13 for transmitting authentication information to a server 5 when the authentication information of a customer is input through an input interface 12; and a means 14 for outputting an image generated by advertisement image data to a display 18 when the advertisement image data are transmitted from the server 5. The server 5 includes: an authentication function 57 for authenticating an individual customer by the authentication information provided from the customer; and an image data generation function 58 for generating a plurality of the advertisement image data. The advertisement image data include general advertisement image data and the advertisement image data for individuals. The server 5 further includes: a first transmission function 59a for transmitting the general advertisement image data to the electronic advertisement terminal 10; and a second transmission function 59b for receiving the authentication information from the electronic advertisement terminal 10 and transmitting the advertisement image data for the individuals of the authenticated customer to the electronic advertisement terminal 10 when the customer individual is authenticated by the authentication information. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to a system having an electronic advertising terminal.

An advertising terminal called an electronic advertising terminal or an electronic POP advertising (Point Of Purchase advertising) terminal is known. Patent Document 1 discloses an electronic POP advertising terminal installed in an advertising place such as a store, which receives an e-mail transmitted from the advertisement management terminal from a mail server connected to an IP network, and sends the e-mail to the e-mail. It is described that an arbitrary electronic POP advertisement is provided by playing back content data stored in an attached content data file.
JP 2007-109190 A

  Conventionally, even if an advertisement distributed using an electronic advertising terminal (POP terminal) includes content specialized for the sales floor where the POP terminal is installed, the content is general or general purpose. That is, many customers who contact the POP terminal are not necessarily suitable for individual customers even if the POP terminal can obtain information on the sales floor where the POP terminal is installed. For this reason, there is a need for a system that can more effectively promote sales to many customers.

  One embodiment of the present invention is a system including an electronic advertising terminal installed at a store in a store and a server capable of communicating with the electronic advertising terminal. The server uses a personal information library that stores customer personal information related to the selection of products to be purchased, a product information library that stores product information related to products sold in stores, and authentication information provided by customers. It includes an authentication function for authenticating individual customers and an image data generation function for generating a plurality of advertisement image data based on personal information and / or product information. The plurality of advertisement image data includes general advertisement image data based on product information for each sales floor where an electronic advertising terminal is installed, personal information for each customer authenticated by the authentication function, and personal advertisement image based on product information for each sales floor Data. When the authentication information is input via the input interface, the electronic advertising terminal outputs means for transmitting the authentication information to the server, and when the advertisement image data is transmitted from the server, outputs an image based on the advertisement image data to the display. Means. The server further receives a first transmission function for transmitting the general advertisement image data to the electronic advertisement terminal and authentication information from the electronic advertisement terminal, and authenticates the individual customer by the authentication function based on the authentication information. A second transmission function for transmitting the personal advertisement image data of the customer to the electronic advertisement terminal.

  According to this system, normally, the general advertisement image data of the sales floor where the electronic advertisement terminal is installed is transmitted to the electronic advertisement terminal by the first transmission function of the server. For this reason, the general advertisement image based on the general advertisement image data is displayed on the electronic advertisement terminal. General advertising images are based on product information related to products sold at sales floors where electronic advertising terminals are installed, and are sales promotion content specialized for sales floors using electronic advertising terminals. Content for attracting can be displayed.

  Further, when the electronic advertisement terminal receives the customer authentication information and the individual customer is authenticated by the authentication information, the authenticated personal advertisement image data of the customer is sent to the electronic advertisement terminal by the second transmission function of the server. Sent. Thereby, the personal advertisement image based on the personal advertisement image data of the authenticated customer is displayed on the electronic advertisement terminal. The personal advertisement image is based on the customer's personal information related to the selection of the product to be purchased. Therefore, the electronic advertisement terminal can display the content related to the product at the sales floor where the electronic advertisement terminal is installed, and further provoke the customer's willingness to purchase the product. Moreover, since personal advertisement image data is transmitted only when the individual customer is authenticated, the personal advertisement image is not inadvertently displayed on the electronic advertising terminal, and the customer's personal information is protected. The

  Further, the customer personal information is generated as advertisement image data in the server and transmitted to the electronic advertisement terminal as advertisement image data. That is, customer personal information is stored not on an electronic advertising terminal but on a server that can ensure security. Typically, an electronic advertising terminal does not store customer personal information and personal advertising image data. . Therefore, even if the personal advertising image is displayed on the electronic advertising terminal, when the next advertising image data, typically the general advertising image data, is transmitted from the server, the personal advertising image of the electronic advertising terminal disappears. In addition, customer personal information and personal advertising image data are not left. Therefore, it is unlikely that personal information will be inadvertently displayed on the electronic advertising terminal, and even if the electronic advertising terminal in the store is stolen, personal information may leak from the electronic advertising terminal. There is no. Moreover, the electronic advertising terminal is typically only required to have a display whose display content can be rewritten for a certain period of time, and does not require a recording medium, and has a simple configuration that operates on a host basis. A terminal can be used.

  In this system, the electronic advertisement terminal may further include means for transmitting the specific product information to the server when the specific product information of the sales floor is input by the customer via the input interface. In this case, when the second transmission function of the server receives the specific product information from the electronic advertising terminal, it transmits specific personal advertising image data that matches the specific product information of the authenticated customer to the electronic advertising terminal. It preferably includes a function. When specific personal advertising image data is transmitted from the server to the electronic advertising terminal, the image displayed on the electronic advertising terminal can be used as the specific personal advertising image. For this reason, more effective sales promotion content based on the customer information and specific product information can be output from the electronic advertisement terminal to each customer.

  Further, when the personal information includes an image, the image data generation function of the server generates specific personal advertisement image data obtained by combining the image included in the personal information and the image based on the specific product information. It preferably includes a function. Since the synthesized personal advertisement image is displayed on the electronic advertisement terminal, it is easy to grasp the image when the product is purchased, and more effective contents for sales promotion can be output from the electronic advertisement terminal.

  In this system, even after the customer leaves the vicinity of the electronic advertising terminal, the personal advertisement image for the customer is displayed, both from the viewpoint of protecting personal information and the viewpoint of sales promotion to other customers. Not very desirable.

  In this system, it is preferable that the electronic advertising terminal further includes means for transmitting the detected information to the server when the presence or absence of a person in the vicinity of the electronic advertising terminal is detected via the sensor. Moreover, it is preferable that the 1st transmission function of a server includes the function to transmit general advertisement image data, if the information which detected that the person left | separated from the vicinity of the electronic advertisement terminal was received from the electronic advertisement terminal. When the customer leaves the electronic advertising terminal, the general advertising image can be displayed on the electronic advertising terminal instead of the personal advertising image.

  Further, in this system, the first transmission function of the server includes a function of transmitting the general advertisement image data after the first time has elapsed after transmitting the personal advertisement image data from the second transmission function. Also good. Since the image on the display is periodically refreshed, a specific personal advertisement image is not continuously displayed on the electronic advertisement terminal.

Another aspect of the present invention is an image providing method for displaying an advertisement image on an electronic advertising terminal in a system having an electronic advertising terminal installed at a store in a store and a server capable of communicating with the electronic advertising terminal. The server includes a personal information library that stores personal information of customers related to selection of products to be purchased, and a product information library that stores product information related to products sold at the store. When the authentication information is input via the input interface, the electronic advertising terminal outputs means for transmitting the authentication information to the server, and when the advertisement image data is transmitted from the server, outputs an image based on the advertisement image data to the display. Means. This method includes the following steps.
(1) Generating general advertisement image data based on product information for each sales floor where an electronic advertising terminal is installed by a server, transmitting the data to the electronic advertising terminal, and displaying the general advertising image on the electronic advertising terminal (general advertising image Display step).
(2) When the server receives the authentication information from the electronic advertisement terminal and the individual customer is authenticated by the authentication information, the personal advertisement image data of the authenticated customer is generated by the server and transmitted to the electronic advertisement terminal. Displaying a personal advertising image on the electronic advertising terminal (step of displaying a personal advertising image);

  According to this method, usually, a general advertisement image can be displayed on the electronic advertisement terminal to promote sales. When an individual customer is authenticated, a personal advertisement image suitable for the customer is displayed on the electronic advertisement terminal, and content for further encouraging the customer to purchase a product is output from the electronic advertisement terminal. be able to.

When the electronic advertising terminal further includes means for transmitting the specific product information to the server when the specific product information of the sales floor is input by the customer via the input interface, the personal advertising image is displayed ( The step of displaying the personal advertisement image preferably includes the following steps.
(2-1) Upon receiving the specific product information from the electronic advertising terminal, the server generates specific personal advertising image data that matches the specific product information of the authenticated customer, transmits it to the electronic advertising terminal, Displaying a specific personal advertisement image on the advertising terminal (step of displaying a specific personal advertisement image).

  According to this method, since it is possible to display more specific contents for specific products on the electronic advertisement terminal for a specific customer, sales can be promoted more effectively.

In addition, when the personal information includes an image, displaying the specific personal advertisement image (the step of displaying the specific personal advertisement image) preferably includes the following steps.
(2-1-1) Specific personal advertisement image data obtained by combining an image included in personal information and an image based on specific product information is generated by a server and transmitted to an electronic advertising terminal.

  According to this method, it becomes easier for a specific customer to grasp an image when a specific product is purchased, so that sales can be more effectively promoted.

When the electronic advertisement terminal further detects the presence or absence of a person in the vicinity of the electronic advertisement terminal via the sensor, if the electronic advertisement terminal includes means for transmitting the detected information to the server, the general advertisement image is displayed (the general advertisement image is displayed). The displaying step) preferably includes the following steps.
(1-1) Upon receiving information from an electronic advertising terminal that detects that a person has left the vicinity of the electronic advertising terminal, the server transmits general advertising image data to the electronic advertising terminal.

  Typically, when the customer leaves the electronic advertising terminal, the general advertising image can be displayed on the electronic advertising terminal instead of the personal advertising image.

Moreover, it is preferable that displaying a general advertisement image (step of displaying a general advertisement image) includes the following steps.
(1-2) When the first time has elapsed after transmitting the personal advertising image data, the server transmits the general advertising image data to the electronic advertising terminal.

  It is possible to periodically refresh the image on the display and prevent a specific personal advertisement image from being continuously displayed on the electronic advertisement terminal.

  Still another aspect of the present invention is a server program capable of communicating with an electronic advertising terminal installed at a store floor. The server includes a personal information library that stores personal information of customers related to selection of products to be purchased, and a product information library that stores product information related to products sold at the store. When the authentication information is input via the input interface, the electronic advertising terminal outputs means for transmitting the authentication information to the server, and when the advertisement image data is transmitted from the server, outputs an image based on the advertisement image data to the display. Means. This program generates general advertisement image data based on product information for each sales floor where an electronic advertising terminal is installed, transmits the general advertising image data to the electronic advertising terminal, displays the general advertising image on the electronic advertising terminal, and from the electronic advertising terminal. When the authentication information is received and the individual customer is authenticated by the authentication information, personal advertisement image data of the authenticated customer is generated and transmitted to the electronic advertising terminal, and the personal advertising image is displayed on the electronic advertising terminal. Including instructions for execution by the server.

  According to this program, it is usually possible to display a general advertisement image and promote sales. Further, when an individual customer is authenticated, a personal advertisement image suitable for the customer can be displayed, and the customer can be motivated to purchase a product.

  When the electronic advertisement terminal further includes means for transmitting the specific product information to the server when the specific product information of the sales floor is input by the customer through the input interface, the personal advertisement image is displayed in this program. When the specific product information is received from the electronic advertising terminal, the specific personal advertisement image data that matches the specific product information of the authenticated customer is transmitted to the electronic advertising terminal. It preferably includes displaying a personal advertising image.

  In the case where personal information includes an image, in this program, displaying a specific personal advertising image means that specific personal advertising image data obtained by synthesizing an image included in the personal information and an image based on the specific product information. It preferably includes generating and transmitting to the electronic advertising terminal.

  When the electronic advertisement terminal further includes means for transmitting the detected information to the server when the presence or absence of a person in the electronic advertisement terminal is detected via the sensor, in this program, displaying the general advertisement image is an electronic Preferably, the method includes transmitting general advertisement image data to the electronic advertisement terminal when receiving information from the advertisement terminal that detects that a person has left the vicinity of the electronic advertisement terminal.

  In this program, displaying the general advertisement image preferably includes transmitting the general advertisement image data to the electronic advertisement terminal when the first time has elapsed after transmitting the personal advertisement image data.

  FIG. 1 shows a schematic configuration of an example of a system according to an embodiment of the present invention. The content distribution system 1 is configured using a LAN 3 installed in the store 2. The system 1 is connected to the Internet 6 that is an external computer network via a management server 5 that also serves as a gateway. The management server 5 generates a plurality of advertisement image data (a plurality of advertisement contents) based on the personal information (customer information) 51p and / or the product information 52p, and manages the personal information 51p including the authentication information, the product information 52p, and the like. To do. As shown in the figure, the management server 5 may be a server 2 or a server in a system related to the store 2, or a system independent of the store 2, and a secure Internet 6. The above server may be used. A customer (user) 7 can access the management server 5 from the store 2 or the outside of the store 2 via the Internet 6. For example, the user 7 can access the management server 5 by connecting to the Internet 6 via the base station 6 b using the mobile phone 9. A customer (user) 7 can access the management server 5 by a personal computer (PC) 8 connected to the Internet 6 via a provider 6a.

  The content distribution system 1 of the store 2 includes a management server 5 and an electronic advertising terminal (POP terminal) 10 connected to the management server 5 via the LAN 3. The POP terminal 10 is installed in a shelf 20 for displaying products 21 or an advertising place in the vicinity thereof. The POP terminal 10 can output a plurality of advertisement images (a plurality of advertisement contents). In order to confirm the advertising effect in the POP terminal 10, it is possible to form the content distribution system 1 including the POS terminal (POS register) 40 for accounting for the purchased goods.

  The POP terminal 10 is provided, for example, so as to correspond to each of the product sales floors such as a plurality of shelves 20 or sales areas displaying different types of products 21. In this example, a case corresponding to each of two shelves 20 displaying two different types of products 21 is described, but the number of POP terminals 10, the installation location, the display method of the products at each sales floor, etc. It is not limited to examples. The POP terminal 10 includes an interface (I / F) 11 for communicating with the management server 5 via the LAN 3, an LCD 18 that sequentially outputs a plurality of advertisement images received from the management server 5, a control unit (controller) 19, It has.

  In this system 1, first, the customer 7 registers in advance the personal information 51 p related to the selection of the purchase target product in the management server 5. The customer 7 registers the personal information 51p in the management server 5 via the Internet 6 using, for example, the home PC 8. The customer 7 can also register the personal information 51p using the mobile phone 9 via the base station 6b and the Internet 6. The personal information 51p registered in advance in the management server 5 and related to the selection of the product to be purchased includes the product to be purchased, personal preference (type of favorite vegetable, type of fruit, menu, color), purchase You can list photos of the room where you plan to install the furniture. A picture of the room can be taken using the camera function of the mobile phone 9 or using a digital camera, and can be uploaded to the management server 5. The customer 7 registers such personal information 51p in the management server 5 as information related to the authentication information of the individual (customer).

  The management server 5 includes known hardware resources such as a CPU for functioning as a computer, and several storages. In this example, the management server 5 stores product information including personal information library 51 storing customer personal information 51p related to selection of products to be purchased and product information 52p related to products 21 sold in the store 2. A first storage 54 including a library 52 and an authentication information library 53 storing customer authentication information is provided. The management server 5 includes a second storage 61 that stores a control program 55. The control program 55 includes a command for realizing the function of the management server 5 in the content distribution system 1 and displaying an advertisement image on the POP terminal 10 under the management server 5.

  In the management server 5, several functions for implementing the content distribution system 1 are implemented by executing the program 55 using hardware resources such as the CPU of the server 5. First, the management server 5 includes a personal information management unit (personal information management function) 56 for managing personal information. The personal information 51p is stored in the personal information library 51 of the management server 5 in a state managed by the personal information management unit 56. The personal information 51p includes information (customer confirmation information) 51i for authenticating individual customers.

  The management server 5 further includes an authentication function 57 for authenticating a customer individual using authentication information 81 provided from the customer via the POP terminal 10, and a plurality of advertisement image data based on the personal information 51p and / or the product information 52p. And an image data generation function 58 to be generated. The authentication function 57 collates the authentication information 81 received from the POP terminal 10, for example, customer identification information and password, with the identification information and password included in the customer confirmation information 51i included in the personal information 51p. The customer confirmation information 51i may be managed separately from the personal information 51p related to the selection of the purchase target product.

  The image data generation function 58 includes, as a plurality of advertisement image data, general advertisement image data 85 based on product information for each sales floor where the POP terminal 10 is installed, personal information for each customer authenticated by the authentication function 57, and each sales floor. Including the function of generating personal advertisement image data 86 based on the product information, and providing the image data 85 and 86 to the transmission function 59 described below. The general advertisement image data 85 is content for advertising suitable for the sales floor where the POP terminal 10 is installed. The product information 52p of the product information library 52 includes contents for advertisement of each product, and the image data generation function 58 identifies the POP terminal 10 received from the POP terminal 10 from the product information 52p. The general advertisement image data 85 is generated by selecting and / or synthesizing content suitable for the sales floor where the POP terminal 10 is installed based on the information (POPID) 83.

  The personal advertisement image data 86 is a content for advertising advertisement of a product suitable for the customer 7 among the products on the sales floor where the POP terminal 10 is installed. The image data generation function 58 further selects, based on the personal information 51p of the customer 7, the content of the product suitable for the customer 7 from the content suitable for the sales floor where the POP terminal 10 is installed, and / or By combining them, personal advertisement image data 86 is generated.

  The image data generation function 58 further includes a function of generating specific personal advertisement image data 87. The specific personal advertisement image data 87 is content generated based on the product information 82 selected by the customer via the POP terminal 10 and the information included in the personal information 51p. Content. An example of specific personal advertisement image data 87 is image data obtained by combining the furniture image selected by the customer 7 via the POP terminal 10 and the image of the room of the customer 7 included in the personal information 51p at the furniture department. It is. By displaying an image based on the specific personal advertisement image data 87 on the POP terminal 10, the customer 7 can easily grasp the image when the product is purchased. Therefore, the specific personal advertisement image data 87 is content for effective sales promotion. The image data generation function 58 may generate the specific personal advertisement image data 87 as the personal advertisement image data 86.

  The management server 5 further includes a transmission function 59 that transmits the advertisement image data 85, 86, and 87 generated by the image data generation function 58. The transmission function 59 receives the authentication information 81 from the first transmission function 59 a that transmits the general advertisement image data 85 to the POP terminal 10 and the POP terminal 10, and when the individual customer is authenticated by the authentication information 81, And a second transmission function 59b for transmitting the personal advertisement image data 86 and / or 87 of the authenticated customer 7 to the POP terminal 10. The transmission function 59 includes a timer 60. When a predetermined time (first time) elapses after the personal advertisement image data 86 or 87 is transmitted, the general advertisement image data 85 is transferred to the POP terminal 10. Send and rewrite the personal image to a general image.

  The POP terminal 10 functions as a terminal of the content distribution system 1. The POP terminal 10 displays an interface 11 for transmitting / receiving data to / from the management server 5 via the LAN 3, an input interface 12 for receiving authentication information 81 and the like, and image data received from the management server 5. Liquid crystal display (LCD) 18, human sensor 16, and controller 19 for controlling them.

  The controller 19 includes a semiconductor device such as a one-chip microcomputer or ASIC, and some functions are implemented by a control program. When the authentication information 81 is input via the input interface 12, the controller 19 transmits the authentication information 81 to the management server 5 (first transmission unit, first transmission unit) 13, and the management server 5. When the advertisement image data 85, 86 or 87 is transmitted from, a means (output means, output unit) 14 for outputting an image based on the advertisement image data to the display 18 is included.

  When the customer 7 brings a means with an authentication function (for example, a mobile phone 9 with built-in Felica (registered trademark)) close to the input interface 12 of the POP terminal 10 and the controller 19 detects the authentication information 81 of the individual customer, the controller 19 The authentication information 81 is transmitted to the management server 5 together with the identification information 83 of the POP terminal 10. The means with an authentication function is not limited to a mobile phone with built-in Felica, but may be an IC card or another type of membership card that can provide authentication information 81. The authentication information 81 may be read by the POP terminal 10 by other methods such as infrared communication. The authentication information 81 can be input to the POP terminal 10 by holding it over the input interface 12 of the POP terminal 10 if it is a non-contact type IC card, or pressing or inserting it if it is a contact type IC card. it can. When the management server 5 receives the authentication information 81 and authenticates the customer 7, the management server 5 transmits the personal advertisement image data 86 of the authenticated customer 7 to the POP terminal 10.

  The controller 19 of the POP terminal 10 further transmits means for transmitting the specific product information 82 to the management server 5 when the customer inputs the specific product information 82 on the sales floor via the input interface 12 (second storage). (Transmission means, second transmission section) 15 is included. The specific product information 82 on the sales floor is input by the customer 7 selecting a tag corresponding to the specific product and holding or pressing the tag on the input interface 12. Upon receiving the specific product information 82 from the POP terminal 10, the second transmission function 59b of the management server 5 generates specific personal advertisement image data 87 that matches the specific product information 82 of the customer 7, and the POP terminal 10 to send.

  When the controller 19 of the POP terminal 10 further detects that a person has entered the vicinity of the POP terminal 10 or has left the vicinity of the POP terminal 10 via the human sensor 16, the detection is performed. Means (third transmission means, third transmission unit) 17 for transmitting the information to the management server 5 is included. When the first transmission function 59a of the server 5 receives from the POP terminal 10 information detected that a person has left the vicinity of the POP terminal 10, the first transmission function 59a transmits general advertisement image data 85, and displays the image of the POP terminal 10. Rewrite for general use.

  The first transmission function 59a of the management server 5 transmits the general advertisement image data 85 when the first time elapses by the timer 60 after transmitting the personal advertisement image data 86 from the second transmission function 59b. The image of the POP terminal 10 is rewritten for general use. With these functions, it is possible to prevent a specific personal advertisement image from being continuously displayed on the POP terminal 10.

  Next, a method for displaying an advertisement image on the POP terminal 10 using the content distribution system 1 will be described with reference to FIG. FIG. 2 is a flowchart for explaining an outline of processing in the system of FIG.

  First, when the customer 7 holds the mobile phone 9 with built-in Felica over the input interface 12 of the POP terminal 10 at the sales floor where desired products are displayed, in step 101, the first transmission unit of the controller 19 of the POP terminal 10 is displayed. 13 detects the input of the identification information 81 from the mobile phone 9. In step 102, the first transmission unit 13 transmits the customer authentication information (personal authentication information) 81 and the identification information 83 of the POP terminal 10 holding the mobile phone 9 with built-in Felica to the management server 5. The identification information 83 of the POP terminal 10 includes the type and information of the sales floor where the POP terminal 10 is arranged.

  In step 107, the POP terminal 10 receives the image data transmitted from the management server 5, and in step 108, the POP terminal 10 displays an advertisement image. Before recognizing the customer authentication information 81, the general advertisement image data 85 of the sales floor where the POP terminal 10 is installed is received from the management server 5, and the POP terminal 10 displays the general advertisement image on the LCD 18. indicate. By sending the authentication information 81 to the management server 5 in step 102, the POP terminal 10 receives the personal advertisement image data 86 from the management server 5 in step 107. In step 108, the personal advertisement image is sent to the LCD 18. indicate.

  When the customer 7 holds a tag of a specific product over the input interface 12, in step 103, the second transmission unit 15 of the controller 19 of the POP terminal 10 detects the specific product information 82 of the tag. In step 104, the second transmission unit 15 transmits specific product information 82 to the management server 5.

  By sending the product information 82 to the management server 5 in step 104, the POP terminal 10 receives more specific personal advertisement image data 87 from the management server 5 in step 107. In step 108, the specific personal image data 87 is received. The advertisement image is displayed on the LCD 18.

  In step 105, when the human sensor 16 senses that there is a person in the vicinity of the POP terminal 10 or that a person has moved away from the vicinity of the POP terminal 10, the third transmission unit 17 of the controller 19 of the POP terminal 10 In step 106, the information is transmitted to the management server 5.

  In step 106, when the fact that the person has moved away from the POP terminal 10 is sent to the management server 5, in step 107, the POP terminal 10 receives the advertisement image data 85 for general use from the management server 5, and in step 108, The general advertisement image is displayed on the LCD 18. Accordingly, the personal image displayed on the LCD 18 of the POP terminal 10 by the personal advertisement image data 86 or 87 is rewritten with the general advertisement image, and the personal information of the customer 7 is continuously stored in the POP terminal 10. It can be prevented from being displayed.

  Further, in step 107, the POP terminal 10 receives the general advertisement image data 85 from the management server 5 when a predetermined time has elapsed after the personal advertisement image data 86 or 87 is sent. The advertisement image of the terminal 10 is rewritten for general use, and the leakage of personal information is suppressed.

  The POP terminal 10 constituting the system 1 has a function of only sending detected information to the management server 5 and displaying data received from the management server 5. Such a POP terminal 10 is a type called a host base or a thin client. A POP terminal with a minimum hardware configuration can be applied, and it is economical to adopt a POP terminal with a minimum configuration. Furthermore, it is also preferable for protecting personal information. For example, the output unit 14 of the controller 19 for displaying an image on the LCD 18 includes a minimum video memory. When the general advertisement image data 85 is received, the contents of the video memory are all rewritten, and personal image data is displayed. No 86 or 87 remains.

  Next, with reference to FIG. 3, the case where the customer 7 is going to purchase the stand of interior goods is demonstrated as an example. FIG. 3 is a flowchart for explaining an example of a method for providing an image to the POP terminal 10 in the system 1 of FIG. 1, and mainly shows an operation in the management server 5.

  First, as advance preparation, the customer 7 takes a picture of the room in advance and registers the picture (personal information) in the management server 5. In addition, the customer 7 registers in the management server 5 information that the stand is scheduled to be purchased.

  In the store 2, when the customer 7 holds the mobile phone 9 with built-in Felica over the input interface 12 of the POP terminal 10, the POP terminal 10 sends personal authentication information 81 to the management server 5. In step 201, the personal authentication function 57 of the management server 5 acquires the personal authentication information 81, and in step 202, personal authentication is performed. When the customer 7 is authenticated, in step 203, the image data generation function 58 of the management server 5 causes the personal information 51p stored in the personal information library 51, the product information 52p stored in the product information library 52, and the POP. Based on the identification information (POP identification information) 83 of the terminal 10, personal advertisement image data 86 matching the POP terminal 10, for example, the POP terminal 10 at the furniture department is generated.

  In this example, the personal information 51p of the customer 7 includes information indicating that the stand will be purchased. Therefore, the image data generation function 58 generates advertisement image data 86 that stimulates the customer's willingness to purchase, such as photographs and prices of various stands, as personal advertisement image data 86. In step 204, the transmission function 59 of the management server 5 transmits personal advertising image data 86 to the POP terminal 10, and the POP terminal 10 displays personal advertising images, that is, photographs and prices of various stands. The containing advertisement image is displayed.

  If the personal authentication information 81 is not sent from the POP terminal 10 to the management server 5 in step 201 and no personal authentication is made in step 202, then in step 212, the image data generation function 58 The general advertisement image data 85 that matches the identification information 83 is generated. Then, in step 213, the transmission function 59 of the management server 5 transmits the general advertisement image data 85 to the POP terminal 10, and the general advertisement image is displayed on the POP terminal 10. In this example, since this sales floor is a sales floor for interior goods, the transmitted general advertisement image data is not the advertisement image data (stand in this example) corresponding to a specific customer, but, for example, a sofa or furniture. General advertisement image data (content) 85 relating to various interior products such as the above is sent to the POP terminal 10.

  In step 205, if the human sensor 16 is not off, that is, if there is a person in the vicinity of the POP terminal 10, personal image data 86 is sent. Alternatively, the personal advertisement image is effectively maintained at the POP terminal 10. When the human sensor 16 is turned off, that is, when there is no person in the vicinity of the POP terminal 10, general advertisement image data 85 is sent from the management server 5 in step 212, and the personal advertisement image of the POP terminal 10 is sent. Is rewritten.

  Further, when the tag corresponding to the specific product of the stand is placed over the input interface 12 of the POP terminal 10, the POP terminal 10 transmits the product information 82 to the management server 5, and in step 206, the specific product information 82. In step 208, the image data generation function 58 generates advertisement image data 87 that matches the specific product information 82. In this example, a specific personal advertisement image for outputting an image (see FIG. 5) obtained by combining a photograph of a room (see FIG. 4) taken in advance, a specific product (stand) 90, and the room photo. Data 87 is generated. The generated specific personal advertisement image data 87 is transmitted to the POP terminal 10 in step 209.

  If the first time has elapsed while the personal advertisement image is displayed on the POP terminal 10, the process proceeds to step 212 in step 207. Then, general advertisement image data 85 that matches the identification information 83 of the POP terminal 10 is generated and transmitted to the POP terminal 10 in step 213.

  The same applies after the specific personal advertisement image data 87 is transmitted from the management server 5 and displayed on the POP terminal 10. If the human sensor 16 is turned off in step 210, general advertisement image data 85 that matches the identification information 83 of the POP terminal 10 is generated in step 212 and transmitted to the POP terminal 10 in step 213. Then, the specific personal advertisement image of the POP terminal 10 is rewritten. Further, when the first time elapses in step 211, general advertisement image data 85 that matches the identification information 83 of the POP terminal 10 is generated in step 212, and is transmitted to the POP terminal 10 in step 213. The specific personal advertisement image of the POP terminal 10 is rewritten.

  As described above, according to this example, the general advertisement image data 85 is normally transmitted to the POP terminal 10 by the first transmission function 59a of the management server 5, and the general advertisement image data 85 is transmitted to the POP terminal 10. A general advertisement image based on is displayed. The general advertisement image is based on the product information regarding the product sold at the sales floor. In this case, general sales promotion content is displayed on the POP terminal 10.

  When the POP terminal 10 receives the authentication information 81 of the customer 7 and the individual customer is authenticated by the authentication information 81, the personal advertisement image data 86 of the authenticated customer is obtained by the second transmission function 59b of the management server 5. Or 87 is transmitted to the POP terminal 10. Thus, the personal advertisement image based on the authenticated personal advertisement image data 86 or 87 of the customer is displayed on the POP terminal 10. The personal advertisement image is based on the personal information 51p of the customer related to the selection of the product to be purchased. Therefore, the content that urges the customer 7 to purchase merchandise can be displayed on the POP terminal 10. In addition, since the personal advertisement image data 86 or 87 is transmitted only when the individual customer is authenticated, the personal advertisement image is not inadvertently displayed on the POP terminal 10, and the personal information of the customer Is protected.

  Furthermore, the customer personal information 51p is stored not in the POP terminal 10 but in the management server 5 that is easy to ensure security. The customer personal information 51p is not stored in the POP terminal 10, and personal advertisement image data is stored. 86 and 87 are also recorded in a temporary storage device such as a video memory for the displayed image, and are erased by the human sensor 16 and the timer 60 when the image data 85 of the general-purpose advertisement is sent next. Is done. For this reason, even if a personal advertisement image is displayed on the POP terminal 10, after the next advertisement image data is transmitted from the management server 5, customer personal information and personal advertisement image data do not remain in the POP terminal 10. . Therefore, personal information is not leaked from the POP terminal 10. Moreover, the POP terminal 10 only needs to have a display 18 that can be rewritten in a certain period, and a recording medium or the like is not necessary. Therefore, in this system 1, a conventionally known POP terminal 10 having a relatively simple configuration can be used.

  Further, according to this example, the POP terminal 10 further includes means 15 for transmitting the specific product information 82 to the management server 5 when the specific product information of the sales floor is input by the customer via the input interface 12. Contains. Further, when the second transmission function 59b of the management server 5 receives the specific product information 82 from the POP terminal 10, the second transmission function 59b converts the specific personal advertisement image data 87 that matches the specific product information 82 of the authenticated customer to the POP. The function to transmit to the terminal 10 is included. Therefore, the image displayed on the POP terminal 10 can be a specific personal advertisement image such as a photograph simulating the installation of furniture. Therefore, more effective sales promotion content can be displayed on the POP terminal 10. For example, an image simulating the installation of furniture makes it easier to grasp an image when a product is purchased, and further promotes effective sales to customers.

  Note that, in this example, the case where a stand is planned to be purchased at the interior department has been described as an example, but the present invention is not limited to this. For example, if the preference of vegetables is registered, an advertisement that the customer's favorite vegetables are received at the vegetable counter, the contents of the customer's favorite dishes using the vegetables, the recipes, etc. are displayed on the POP terminal 10. It is possible to display. Similarly, in the sales area of other foods and other products, content relating to products that match personal information such as customer preferences or purchase desires can be displayed on the POP terminal. In addition, as a display example of a simulation image, if it is a horticultural department that sells plants, etc., the customer designates the seedlings of trees that are sold based on the customer's garden image taken in advance by the customer An image simulating the state where the seedling is planted in the garden is generated and displayed on the POP terminal, or an image simulating the state of the garden after the seedling has grown is generated and displayed on the POP terminal. Is possible. In addition, in the clothing sales area, various products such as an image that simulates the state of the customer wearing clothes specified by the customer based on a photograph of the customer can be generated and displayed on the POP terminal. It is possible to output a simulation image generated based on an image registered in advance by the customer to the POP terminal.

1 is a diagram showing a schematic configuration of a system according to an embodiment of the present invention. The flowchart for demonstrating the outline | summary of the process in the system of FIG. The flowchart for demonstrating an example of the method of providing an image to an electronic advertising terminal in the system of FIG. The figure which shows an example of the image contained in personal information. The figure which shows an example of a specific personal advertisement image.

Explanation of symbols

1 system 5 server 10 POP terminal (electronic advertising terminal) 12 input interface 51 personal information library 52 product information library 57 authentication function 58 image data generation function 59a first transmission function 59b second transmission function

Claims (15)

An electronic advertising terminal installed in a store floor, and a server capable of communicating with the electronic advertising terminal;
The server
A personal information library containing customer personal information related to the selection of products for purchase,
A product information library that stores product information about products sold in stores;
An authentication function to authenticate customers individually using the authentication information provided by the customer;
An image data generation function for generating a plurality of advertisement image data based on the personal information and / or the product information,
The plurality of advertisement image data includes general advertisement image data based on the product information for each sales floor where the electronic advertising terminal is installed, the personal information for each authenticated customer, and the individual based on the product information for each sales floor. Advertising image data for
The electronic advertising terminal is:
Means for transmitting the authentication information to the server when the authentication information is input via an input interface;
Means for outputting the advertisement image data to a display when the advertisement image data is transmitted from the server;
The server further includes:
A first transmission function for transmitting the general advertisement image data to the electronic advertisement terminal;
The authentication information is received from the electronic advertisement terminal, and when the individual customer is authenticated by the authentication function based on the authentication information, the personal advertisement image data of the authenticated customer is transmitted to the electronic advertisement terminal. System including a transmission function. In claim 1,
The electronic advertising terminal further includes means for transmitting the specific product information to the server when the specific product information of the sales floor is input by the customer via the input interface,
The second transmission function of the server, when receiving the specific product information from the electronic advertisement terminal, transmits specific personal advertisement image data matching the specific product information of the authenticated customer to the electronic advertisement. A system that includes the ability to send to a terminal. In claim 2,
The personal information includes an image,
The image data generation function of the server includes a function of generating the specific personal advertisement image data obtained by synthesizing an image included in the personal information and an image based on the specific product information. The electronic advertisement terminal according to any one of claims 1 to 3, further comprising means for detecting presence or absence of a person in the vicinity of the electronic advertisement terminal via a sensor and transmitting the detected information to the server.
The first transmission function of the server includes a function of transmitting the general advertisement image data when receiving information detecting that a person has left the vicinity of the electronic advertisement terminal from the electronic advertisement terminal. .   5. The general advertisement according to claim 1, wherein, when the first transmission function of the server transmits the personal advertisement image data from the second transmission function, a first time elapses. A system including a function of transmitting image data. In a system having an electronic advertising terminal installed at a store floor and a server communicable with the electronic advertising terminal, a method for displaying an advertising image on the electronic advertising terminal,
The server
A personal information library containing customer personal information related to the selection of products for purchase,
A product information library that stores product information about products sold in stores,
The electronic advertising terminal is:
When authentication information is input via the input interface, means for transmitting the authentication information to the server;
Means for outputting advertisement image data from the server to the display when the advertisement image data is transmitted from the server;
The method is
Generating general advertising image data based on the product information for each sales floor where the electronic advertising terminal is installed, transmitting the electronic advertising terminal to the electronic advertising terminal, and displaying the general advertising image on the electronic advertising terminal;
When the server receives the authentication information from the electronic advertising terminal, and the individual customer is authenticated by the authentication information, the personal advertising image data of the authenticated customer is generated by the server to the electronic advertising terminal. Transmitting and displaying a personal advertising image on the electronic advertising terminal. In claim 6,
The electronic advertising terminal further includes means for transmitting the specific product information to the server when the specific product information of the sales floor is input by the customer via the input interface,
Displaying the personal advertisement image means that when the specific product information is received from the electronic advertising terminal, the personal advertisement image data matching the specific product information of the authenticated customer is displayed on the server. Generating and transmitting to the electronic advertising terminal and displaying a specific personal advertising image on the electronic advertising terminal. In claim 7,
The personal information includes an image,
The specific personal advertisement image is displayed by generating, on a server, the specific personal advertisement image data obtained by combining the image included in the personal information and the image based on the specific product information. Sending to a terminal The electronic advertisement terminal according to any one of claims 6 to 8, further comprising means for detecting presence or absence of a person in the vicinity of the electronic advertisement terminal via a sensor and transmitting the detected information to the server.
When the general advertisement image is received from the electronic advertisement terminal, the server detects that the person has left the vicinity of the electronic advertisement terminal, and the server sends the general advertisement image data to the electronic advertisement terminal. Transmitting the method. In any of claims 6 to 9,
Displaying the general advertising image includes transmitting the general advertising image data to the electronic advertising terminal when the first time has elapsed after transmitting the personal advertising image data. . A server program that can communicate with an electronic advertising terminal installed in a store,
The server
A personal information library containing customer personal information related to the selection of products for purchase,
A product information library that stores product information about products sold in stores,
The electronic advertising terminal is:
When authentication information is input via the input interface, means for transmitting the authentication information to the server;
Means for outputting advertisement image data from the server to the display when the advertisement image data is transmitted from the server;
The program is
Generating general advertising image data based on the product information for each sales floor where the electronic advertising terminal is installed and transmitting it to the electronic advertising terminal, and displaying the general advertising image on the electronic advertising terminal;
When the authentication information is received from the electronic advertisement terminal, and the individual customer is authenticated by the authentication information, personal advertisement image data of the authenticated customer is generated and transmitted to the electronic advertisement terminal, and the electronic advertisement terminal A program including an instruction for causing a server to display a personal advertisement image on the server. In claim 11,
The electronic advertising terminal further includes means for transmitting the specific product information to the server when the specific product information of the sales floor is input by the customer via the input interface,
Displaying the personal advertisement image means that upon receiving the specific product information from the electronic advertising terminal, the personal advertisement image data corresponding to the specific product information of the authenticated customer is displayed in the electronic advertisement. A program including transmitting to a terminal and displaying a specific personal advertisement image on the electronic advertising terminal. In claim 12,
The personal information includes an image,
Displaying the specific personal advertisement image generates the specific personal advertisement image data obtained by combining the image included in the personal information and the image based on the specific product information, and transmits the generated data to the electronic advertising terminal. A program that includes The electronic advertisement terminal according to any one of claims 11 to 13, further comprising means for transmitting the detected information to the server when detecting the presence or absence of a person in the vicinity of the electronic advertisement terminal via a sensor,
Displaying the general advertisement image is to transmit the general advertisement image data to the electronic advertisement terminal when receiving information from the electronic advertisement terminal that a person has left the vicinity of the electronic advertisement terminal. Including the program. In any of claims 11 to 14,
Displaying the general advertisement image includes transmitting the general advertisement image data to the electronic advertisement terminal when a first time has elapsed after transmitting the personal advertisement image data.

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