JP2009181326A - Mobile communication terminal and information processing method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an information presentation technology capable of efficiently distributing advertisement information with no burden on a user. <P>SOLUTION: The mobile communication terminal includes a memory 26, in which a received content data, an advertisement data related to the content data, and the list of received content data are recorded, and a non-public radio circuit communication part 34 that can connect to another mobile communication terminals through a non-public radio circuit. It also includes a CPU22 which so controls that the list of content data preserved in that another mobile communication terminal is received when a connection is established with another mobile communication terminal through the non-public radio circuit communication part 34, and the list of received content data is collated with the list of content data recorded in the memory. At that time, if at least one content data agrees, an advertisement data is received from that another mobile communication terminal. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to an information providing technique capable of efficiently distributing advertisement information.

  In recent years, various information services have been provided with the development of communication networks. For example, in a music distribution service, there is a distribution system using a public wireless line (see, for example, Patent Documents 1 and 2). In this system, a content server transmits a music list to a terminal through a base station. The terminal user looks at the music list displayed on the display device of the terminal and selects desired music. Information indicating the selected music is transmitted from the terminal to the content server through the base station. The content server transmits the music data to the terminal according to the selection information. As a result, the user can reproduce the music data stored in the terminal and listen to the music. Charges for the transmitted music data are collected by adding to the usage fee for the public line through the base station. Moreover, in patent document 1 etc., a delivery charge is reduced by attaching an advertisement to delivery data.

  On the other hand, for the development and expansion of distribution services, it is effective to provide advertisements free of charge. However, when providing advertisement information through a public line, it is difficult for a service provider to actively do so because a communication line usage fee is generated.

  Therefore, there is a system for transmitting information such as advertisements between information terminals such as mobile phones (see Patent Document 3). In this system, the information providing device transmits information to the information terminals, the information terminals transmit information by short-range wireless communication, etc., and the information terminal to which the information is transmitted connects to the information processing device based on the transmitted information And access information such as advertisements. Information transmission between information terminals is performed based on the intention of the user.

JP 2002-041054 A JP 2003-337589 A JP 2004-102557 A

  However, even in the above-described system that can directly transmit information between information terminals, a user who receives information (such as an Internet address) uses a public line to access information such as advertisements. Burden is inevitable. Moreover, since information is directly transmitted between users in response to one request, it is inefficient.

  In view of the above circumstances, an object of the present invention is to provide an information providing technique capable of efficiently distributing advertisement information without imposing a burden on the user.

In order to achieve the above object, a mobile communication terminal according to the first aspect of the present invention provides:
A mobile communication terminal connected to a content server that provides content data and advertisement data related to the content data and receives the content data and the advertisement data,
A memory for recording the received content data and advertisement data related to the content data, and a list of the received content data;
A non-public wireless line communication unit connectable with other portable communication terminals through a non-public wireless line;
When a connection is established with another mobile communication terminal via the non-public wireless line communication unit, a list of content data stored in the other mobile communication terminal is received, and the received content data A control unit that compares the list with a list of content data recorded in the memory and controls to receive advertisement data from the other mobile communication terminal when at least one content data matches;
Is provided.

  In the above configuration, when a connection is established with another mobile communication terminal, a list of content data recorded in the memory may be sent to the other mobile communication terminal.

In order to achieve the above object, an information processing method according to the second aspect of the present invention includes:
An information processing method in a mobile communication terminal that connects to a content server that provides content data and advertisement data related to the content data and receives the content data and the advertisement data,
Record the received content data and advertisement data related to the content data, and a list of the received content data,
Establish a connection with another mobile communication terminal via a non-public wireless line,
Receive a list of content data stored in the other mobile communication device,
Check the received content data list against the recorded content data list,
When at least one content data matches, receiving advertisement data from the other mobile communication terminal is provided.

  In the above configuration, when a connection is established with another mobile communication terminal, a list of content data recorded in the memory may be sent to the other mobile communication terminal.

  ADVANTAGE OF THE INVENTION According to this invention, the information provision technique which can distribute advertisement information efficiently, without burdening a user is provided.

  Embodiments according to the present invention will be described below in detail with reference to the drawings. In addition, embodiment shown below is an example and is not limited to this.

  FIG. 1 is a block diagram showing an example of the configuration of an information providing system according to an embodiment of the present invention. As shown in the figure, the information providing system is configured by connecting a content server 10 and a mobile communication terminal 20 via a public communication line such as the Internet and a base station.

  The content server 10 stores a large number of music data and advertisement data. The content server 10 transmits the stored music data to the mobile communication terminal 20 that is a user terminal in accordance with a user request. The content provider performs a paid service using the content server 10.

  The user creates an account as a user in the content server 10 in advance. The content server 10 sends a list of music pieces that can be provided according to user access to the mobile communication terminal 20. When the user selects a desired song from the list and downloads the song data from the content server 10, the user's billing account is charged for the song data.

  The content server 10 stores content data that can be downloaded by the user, for example. The content data is, for example, music data in the MIDI (Musical Instrument Digital Interface) format, but is not limited thereto. The content data is stored with attribute information such as genre and artist. In the present embodiment, the content server 10 provides music data as content, but is not limited to this, and may be video data or the like. The content server 10 stores a list of content to be stored, and transmits it in response to a request from the user's mobile communication terminal 20.

  The content server 10 stores advertisement data. The advertisement data is related to the content, and includes, for example, text data, audio data, image data, etc. containing advertisements for promoting new songs.

  The advertisement data is provided with attribute information such as genre and artist, and when the content data is downloaded, the advertisement data highly related to the attribute information of the content data is downloaded at the same time. For example, when downloading content data to which pops attribute information is attached, advertisement data to which pops attribute information is attached, for example, advertisement data for an advertisement of a new piece of pops is downloaded. Of course, the association between the advertisement data and the content data is arbitrary and is not limited to this example.

  FIG. 2 is a block diagram showing the configuration of the mobile communication terminal 20 in the embodiment of the present invention. The mobile communication terminal 20 is a mobile phone provided with a communication interface connectable to a public communication line. The user accesses the content server 10 via the mobile communication terminal 20 and downloads content data.

  A mobile communication terminal 20 shown in FIG. 2 includes a CPU (Central Processing Unit) 22, a public wireless line communication unit 24, a memory 26, a playback unit 28, an input unit 30, a display unit 32, and a non-public wireless line. And a communication unit 34.

  The CPU 22 controls the mobile communication terminal 20 in an integrated manner.

  The public wireless line communication unit 24 includes an antenna 23 and constitutes an interface connected to the public wireless line. Data from / to the public wireless line communication unit 24 is modulated / demodulated by the modem unit 25.

  The memory 26 records downloaded content data, advertisement data, and the like. A list of content data stored in the memory 26 is recorded in the memory 26. In the memory 26, for example, the latest advertisement data of a predetermined number or capacity is recorded.

  In addition, the memory 26 stores a dedicated application program for connection with another mobile communication terminal 20 via the non-public wireless line communication unit 34. For example, the dedicated application program may be provided to the user by an operator operating the content server 10 and used for access between the mobile communication terminal 20 and the content server 10 via a public wireless line. The dedicated application creates a list of contents recorded in the memory 26.

  The reproduction unit 28 reproduces content data and advertisement data including image data and moving image data stored in the memory 26. The reproduction information is provided to the user as audio and video.

  The input unit 30 is used for inputting various commands. The user operates downloading of content data and the like by operating the input unit 30.

  The display unit 32 displays a display based on information related to downloading of content data, such as GUI (Graphic User Interface) for input and information on content being played back, and advertisement data.

  The non-public wireless line communication unit 34 configures an interface for a short-range wireless communication line such as Bluetooth (registered trademark) standard via the antenna 33. Data from / to the non-public wireless line communication unit 34 is modulated / demodulated by the modem unit 35. The non-public wireless line communication unit 34 is used for connection with another mobile communication terminal 20 at a short distance without using a public line.

  Hereinafter, information processing in the mobile communication terminal 20 in the present embodiment will be described. FIG. 3 shows an information processing flow according to the present embodiment. In this example, a case where the user has a mobile communication terminal 20 that is turned on and is outdoors where there are many people, for example, in a vehicle such as a bus or train.

  When the user is in the vehicle, the mobile communication terminal 20 searches for another user's mobile communication terminal 20 having the same dedicated application program via the non-public wireless line communication unit 34 in accordance with the dedicated application program (step S11). ). When the connection via the non-public wireless line is established with the mobile communication terminal 20 of another user, the CPU 22 determines that a connectable terminal has been detected. Here, when the connection is not maintained for a certain time or more, for example, when the users pass each other for a moment, the subsequent processing may not be performed.

  When it is determined that a connectable terminal has been detected (step S11; Yes), the CPU 22 requests the content list of the other mobile communication terminal 20 from the other mobile communication terminal 20 (step S12). On the other hand, the mobile communication terminal 20 receives a request for a content list from another mobile communication terminal 20 and sends the content list in the memory 26 to the other mobile communication terminal 20. Thus, when an access connection is established, the content list is “exchanged”.

  The CPU 22 reads and collates the content list recorded in the memory 26 for the content list received from the other mobile communication device (step S13). As a result of the collation, when there is an overlapping content (step S14; Yes), the other mobile communication terminal 20 is requested for advertisement data possessed by the other mobile communication terminal 20 (step S15). The CPU 22 receives the advertisement data transmitted from the other mobile communication terminal 20 and records it in the memory 26 (step S16). At the same time, the mobile communication terminal 20 sends its own advertisement data to other mobile communication terminals 20. Thus, after the mutual reception of the advertisement data is completed, the communication between the mobile communication terminals 20 is disconnected.

  Here, the received advertisement data may be replaced with a part or all of the advertisement data already in the memory 26, or may be additionally recorded.

  As described above, the mobile communication terminal 20 according to the present embodiment requests advertisement data from the other mobile content terminal 20 when the content of another mobile communication terminal 20 at a short distance matches at least a part of the content in the memory 26. And receive. That is, when even one piece of content matches, the advertisement data is directly received between the mobile communication terminals 20 via the non-public wireless line, assuming that the user's preferences partially match.

  In this way, if there is content that the user has among the content that the other party has, there is a portion in which the taste of the content matches, and the advertising data is directly transmitted and received between the users. Thereafter, when the user uses the mobile communication terminal 20, advertisement data relating to content that matches or is close to his / her preference is browsed. If the number of matching contents is large, the user has a similar preference, and the advertisement data is closer to the user's preference.

  Such processing is performed without the user's intention, and since the public line is not used, the user is not required to take time and money. The user acquires the advertisement data while attending school / commuting or without being noticed in the restaurant. Then, by reproducing the advertisement data stored in the memory 26, it is possible to purchase the content by accessing the content server 10 if desired.

  According to this system, the advertisement data provider can efficiently distribute the advertisement data according to the user's preference, and the user does not have the financial burden of using the line, so the advertisement itself is disliked. High appeal and effectiveness can be obtained.

It is a figure which shows the structure of the information provision system concerning embodiment of this invention. It is a block diagram which shows the structure of the mobile communication terminal 20 concerning embodiment of this invention. It is a figure which shows the advertisement data transmission / reception process concerning embodiment of this invention.

Explanation of symbols

10: Content server, 20: Mobile communication terminal, 22: CPU, 24: Public wireless line communication unit, 26: Memory, 28: Playback unit, 30: Input unit, 32: Display unit, 34: Non-public wireless line communication unit

Claims (4)

A mobile communication terminal connected to a content server that provides content data and advertisement data related to the content data and receives the content data and the advertisement data,
A memory for recording the received content data and advertisement data related to the content data, and a list of the received content data;
A non-public wireless line communication unit connectable with other portable communication terminals through a non-public wireless line;
When a connection is established with another mobile communication terminal via the non-public wireless line communication unit, a list of content data stored in the other mobile communication terminal is received, and the received content data A control unit that compares the list with a list of content data recorded in the memory and controls to receive advertisement data from the other mobile communication terminal when at least one content data matches;
A mobile communication terminal comprising:   2. The mobile device according to claim 1, wherein when a connection is established with another mobile communication terminal, a list of content data recorded in the memory is transmitted to the other mobile communication terminal. Communication terminal. An information processing method in a mobile communication terminal that connects to a content server that provides content data and advertisement data related to the content data and receives the content data and the advertisement data,
Record the received content data and advertisement data related to the content data, and a list of the received content data,
Establish a connection with another mobile communication terminal via a non-public wireless line,
Receive a list of content data stored in the other mobile communication device,
Check the received content data list against the recorded content data list,
An information processing method comprising: receiving advertisement data from the other mobile communication terminal when at least one content data matches.   4. The information according to claim 3, wherein when a connection is established with another mobile communication terminal, a list of content data recorded in the memory is transmitted to the other mobile communication terminal. Processing method.

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