JP2009175286A - Pop display device - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a device which enables a customer to confirm necessary information relating to articles and the like by images at a shop. <P>SOLUTION: In a POP display device 1, a display 11d of a small-sized electronic apparatus 11 can be seen through a window part 3m, and a display plate 3 of which the portion facing the display is hollowed is stood on a table 5, and the small-sized electronic apparatus 11 with the display is installed at the rear of the display plat 3. A non-contact IC card reader/writer 12 and a printer 13 connected to the small-sized electronic apparatus are installed on a table surface in the front side of the display. When the customer puts a selected non-contact IC card 2 over the non-contact IC card reader/writer 12, an image based on a code recorded in the non-contact IC card 2 is displayed on the display 11d, and information relating to the image is output by the printer 13. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to a storefront display device that enables a customer to purchase appropriate products at a storefront such as a grocery store. Specifically, when a non-contact IC card selected by a customer is placed over a non-contact IC card reader / writer connected to this display device, an image related to the non-contact IC card is displayed on the display and necessary information is printed. The present invention relates to a display device for outputting.

In general, there are billboards, flags, price tags, and the like as media for displaying advertisements of products and the like at stores. In recent years, an increasing number of TV receivers are arranged to give impressions of products, advertisements, and information using video images.
However, in the video image of a normal television receiver, the customer simply gets unilaterally and continuously circulates the products he wants to advertise, so the customer can't know when the products he is interested in will be introduced. Since there is no time, it is normal to leave the place.

  In order to provide the information that the customer really needs, it is necessary to make the information that the customer wants easily visible based on their own will. Further, in order to achieve the purpose in a short time, it is preferable not to select information in the flow of video but to preliminarily select necessary information contents on another medium. Therefore, in the present invention, a non-contact IC card is used as an information selection medium, the IC card reader / writer is caused to read the code recorded on the IC card, and the video information is immediately displayed. Considering printing and outputting so that it can be visually confirmed at any time.

  Although prior patent documents directly related to the present application cannot be detected, the following are related to product display and the like. Patent Document 1 proposes to attach a small electronic image display device to a fixture such as a display shelf in relation to an advertisement display medium and an exhibition tool. The image is considered to display a predetermined content. Although Patent Document 2 relates to an information distribution method using a storage medium, a home page that is a corresponding information site is accessed via a network and is not directly related to the present application. Patent Document 3 describes a video display device in which a non-contact IC card reader / writer is arranged in the vicinity of the display unit, and is intended to distribute information such as video to a non-contact IC card. It is different from the purpose.

JP-A-7-134555 JP 2002-58008 A JP 2006-235365 A

  As described above, the present invention provides non-contact IC card and non-contact to preliminarily select video information of a display for displaying information in order to provide information related to video information based on customer needs. The use of an IC card reader / writer has been studied, and the present invention has been completed.

  The gist of the present invention that solves the above problems is that a display plate that is cut out from a portion facing the display is erected on a table so that the display of the small electronic device can be seen from the window hole, and the display plate is behind the display plate. In a storefront display device with a small electronic device with a display, a reader / writer for a non-contact IC card connected to the small electronic device and a printer device are installed on the table surface on the front side of the display. When the non-contact IC card is held over the reader / writer for the non-contact IC card, the code recorded on the non-contact IC card is read and transmitted to the control unit of the small electronic device, and an image based on the code is displayed on the display And a store display device characterized in that the printer device outputs information related to the video.

  In the above, the display of the small electronic device has a touch panel type contact, and when the customer touches the contact of the touch panel, information related to the image being displayed can be output from the printer device. In that case, the relevant information can be reconfirmed at any time thereafter. Also, the video may be related to cooking, and the related information may be a recipe for cooking, and a non-contact IC card is displayed with a picture or character indicating the type of video displayed by the non-contact IC card. By doing so, information selection can be made quickly.

The storefront display device of the present invention reads the code of the non-contact IC card selected by the customer by the reader / writer for the non-contact IC card and displays the video corresponding to the IC card. The information requested by customers can be provided in a timely manner.
Since the storefront display device of the present invention is also connected to a printer device, it can be printed out not only as video information that is difficult to be stored but also as characters that can be visually confirmed at any time.

  Hereinafter, a storefront display device of the present invention will be described with reference to the drawings. FIG. 1 is a diagram showing an external configuration of a storefront display device, FIG. 2 is a diagram showing a block configuration of the storefront display device, and FIG. 3 is a diagram showing an example of a non-contact IC card.

  FIG. 1 is a diagram showing an external configuration of a storefront display device. The storefront display device 1 is provided with a small electronic device 11 having a display 11d on a table 5, and a portion facing the display 11d is cut out so that the display 11d of the small electronic device 11 can be seen from the window hole 3m. A certain display board 3 is erected on the table. The portion of the small electronic device 11 other than the display may be placed behind the display board 3. A non-contact IC card reader / writer 12 and a printer device 13 connected to the small electronic device 11 are installed on the front surface of the display board 3 and the display 11d.

In the case of FIG. 1, the display panel 3 has a substantially semicircular shape, but may have a rectangular shape or other shapes. A window hole 3m is formed in the center of the table 5 where the display board 3 is in contact with the surface of the table 5 so that the display 11d of the small electronic device can be seen.
The window hole 3m is approximately the size and shape of the display screen. Although the name, function, usage, etc. of the apparatus may be displayed on the display board 3 itself, the illustration is omitted in FIG. In the case of FIG. 1, in addition to the standing display plate 3, a decorative plate 4 that covers the front surface and legs of the table 5 is provided, and the same display can be performed.

  The display may be a liquid crystal panel for televisions, but in order to connect to the non-contact IC card reader / writer 12, the printer device 13, etc., the display 11d of the small electronic device 11 is systematized. It is easy and preferable. More specifically, a small personal computer (PC) or a tablet can be used. The screen size may be about 15 inches to 20 inches. A thin display using liquid crystal, PDP, or organic EL is preferable. Of course, you may provide the speaker 17a, 17b which raises an acoustic effect.

  The non-contact IC card reader / writer 12 may be a low-power close-contact reader / writer that communicates at 13.56 MHz. This is because there is no need for telecommunications. The printer device 13 can select a printing device or a simple printing device capable of recording a color image depending on the purpose. As a printing method, thermal transfer recording, ink jet printing, laser printing, or the like can be adopted. It is preferable that a plurality of types or hundreds of types of non-contact IC cards 2 for displaying images on the small electronic device 11 are provided on or near the table 5. However, since the customer may carry the non-contact IC card 2 individually, it is not an essential requirement to provide the non-contact IC card 2 on the table 5.

  FIG. 2 is a diagram illustrating a block configuration of the storefront display device. The storefront display device 1 includes a control unit 11c using a small electronic device. The control unit 11c includes a display 11d, a video database 14 having a plurality of types to several hundreds of videos, a material database 15 corresponding to video data, and a non-contact type. The IC card reader / writer 12 and the printer device 13 are connected. The entire storefront display device 1 is controlled by the controller 11c.

  When the storefront display device 1 holds the non-contact IC card 2 selected by the customer over the reader / writer 12 for the non-contact IC card, the reader / writer 12 reads the code recorded on the non-contact IC card 2, and the small electronic It transmits to the control part 11c of the apparatus 11. The small electronic device 11 selects video information based on the code from the video database 14 and displays it on the display 11d. The display 11d displays video data from a CDROM, DVD, or memory medium as a still image or a moving image by driving a driver.

  Information related to video is output from the printer device 13 when the customer selects the non-contact IC card 2 and holds it over the reader / writer 12 for the non-contact IC card. It may be. However, the display 11d is a touch panel type that has a contact point that conducts when a predetermined position on the display surface is touched (touched) with a finger or a stylus. Information relating to the screen is preferably output to the printer device 13 via the material database 15. For the touch panel, a transparent digitizer overlaid on the display is used.

  Information related to video is, for example, if the information to be provided is a manufactured product, and if the information to be provided is food, such as the performance and material of the product, the manufacturer and price, etc., the production area (domestic and foreign) When the information such as the producer, price, expiration date, or information to be provided is cooking, the cooking method or recipe of the cooking, the nutritional value, the material price, or the like may be used.

The number of types of non-contact IC cards 2 can be set to an arbitrary number depending on the number of menus to be selected. Alternatively, the customer may carry the non-contact IC card 2. In the case of the non-contact IC card 2 which is permanently installed in the storefront display device 1, it is necessary to connect the strings so as not to be taken away.
When the customer selects a preferred non-contact IC card 2 and holds it over the non-contact IC card reader / writer 12, the non-contact IC card reader / writer 12 The code of the contact IC card 2 is read. The read code of the non-contact IC card 2 is transmitted to the control unit 11c.

  Since the non-contact IC card 2 is merely for selecting a menu, the card itself does not need to hold detailed information. Therefore, it is only necessary to be able to read simple codes such as “1”, “2”, and “3” for each card without identifying a complicated code. The reader / writer 12 that has read the code transmits the code to the control unit 11c. The control unit 11c accesses the video database 14 and instructs to display the video on the display 11d. When the customer carries the non-contact IC card 2, the customer's attributes and preferences can be coded and recorded in the IC card, and information according to the customer's attributes and preferences can be displayed.

  The video database 14 consists of a collection of video data based on the code of the non-contact IC card 2. Usually, it is stored in a server or recorded on an optical disk (DVD or CD-ROM). In the case of an optical disc, a driver is required. Based on the code of the non-contact IC card 2, it is preferable that images of various manufactured products, food products, and cooking methods flow. For example, in the case of a cooking method movie, a recording of a demonstration of the cooking method is required.

The non-contact IC card 2 receives the 13.56 MHz radio wave emitted from the non-contact IC card reader / writer 12 and operates by induced electric power generated thereby.
The card base of the non-contact IC card 2 has a non-contact IC chip and an antenna coil. The non-contact IC card reader / writer 12 also has a non-contact communication antenna, and continuously transmits a polling signal for calling the IC card from the antenna. When the non-contact IC card enters the communicable area of the reader / writer and receives a polling signal, the non-contact IC card transmits a polling response signal to start communication.

FIG. 3 is a diagram showing an example of a non-contact IC card, which is for selecting a cooking menu. On the front surface (A) of the non-contact IC card 2, a display 21 such as "Please hold this card" is displayed, and on the back surface (B), a menu display is displayed with characters or symbols 22. . In the case of FIG. 2, two types of non-contact IC cards 2 of “simple snack” and “Japanese style snack” are shown. When any one of the IC cards is selected and held over the non-contact IC card reader / writer 12, a related image is displayed on the display 11d.
Of course, the menu can be selected by operating the keyboard or electronic screen with a mouse. However, in this way, the non-contact IC card 2 with a design or the like increases the visibility and increases the motivation of the customer. It is easy to lead to the operation using the storefront display device.

The storefront display device of the present invention may be installed at a storefront of a store, may be installed at various merchandise sales floors, or may be installed linked to both.
Further, the storefront display device of the present invention is not limited to the above-described embodiments, and various modified embodiments are possible. For example, it is also possible to output the description contents, cooking recipes, etc. to the non-contact IC card 2 so that the customer can read and use them with a non-contact IC card reader / writer at home.

It is a figure which shows the external appearance structure of a shop front display apparatus. It is a figure which shows the block configuration. It is a figure which shows the example of a non-contact IC card.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Store display apparatus 2 Non-contact IC card 3 Display board 4 Decoration board 11c Control part 11d Display 12 Non-contact IC card reader / writer 13 Printer apparatus 14 Image | video database 15 Document database

Claims (4)

A storefront in which a display board that is cut out in a portion facing the display is erected on a table so that the display of the small electronic equipment can be seen from the window hole, and the small electronic equipment with the display is installed behind the display board In the display device, a reader / writer for a non-contact IC card connected to the small electronic device and a printer device are installed on the table surface on the front side of the display, and the non-contact IC card selected by the customer is used as the non-contact IC card. When the code is recorded over the reader / writer, the code recorded on the non-contact IC card is read and transmitted to the control unit of the small electronic device, and an image based on the code is displayed on the display, and information related to the image is displayed on the printer device. Is a storefront display device characterized by the output. 2. The display device according to claim 1, wherein the display of the small electronic device has a touch panel type contact, and when the customer touches the contact of the touch panel, information related to the image being displayed is output from the printer device. Storefront display device. The storefront display device according to claim 1 or 2, wherein the video is related to cooking, and the related information is a recipe for cooking. The storefront display device according to claim 1, wherein a picture or a character indicating a type of video information displayed by the non-contact IC card is displayed on the non-contact IC card.

Images