JP2008250612A - Data management system, card display device, sales registration device, sales control device, dummy card and computer program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a data management system for obtaining the trends of a customer to merchandise which has not been purchased by a practical structure at low running costs. <P>SOLUTION: Plural types of dummy cards 100 to be acquired by a customer so as to be used for the purchase of merchandise are displayed in a card display device 200. The dummy card 100 has an RFID chip 110 mounted therein in which merchandise data are recorded. In the card display device 200, the plurality of dummy cards 100 are stored in a layered state by each of a plurality of card storage parts 210, and merchandise data are received by an RFID reader 220 from an RFID chip 110 of the stored dummy card 100. The dummy card 100 acquired from the card storage part 210 is detected according to the stop of reception, and movement history data are generated. Thus, it is possible to obtain the trends of the customer to merchandise which has not been purchased. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to a data management system having a dummy card, a card display device, and a sales registration device, the card display device, a sales registration device, a sales management device, a dummy card, and a computer program.

  2. Description of the Related Art Conventionally, various stores sell products using a product holding device and a sales registration device. The product holding device is called a fixture or a product rack, and a plurality of types of products are arranged and installed.

  The sales registration device is called a POS (Point Of Sales) terminal or an electronic cash register, and registers sales history data for each product sold. For example, a sales registration device composed of a POS terminal is used in connection with a sales management device composed of a POS server.

  Currently, merchandise identification data for each type is generally appended to the merchandise as a barcode. Therefore, the sales registration device optically scans the barcode of the product with an optical reader and receives the product identification data.

  In this case, the sales registration device receives the product data from the sales management device based on the product identification data and generates sales history data. The sales management device collects and manages sales history data from the sales registration device.

  For this reason, it is possible to analyze things such as which products were sold at what time, etc., based on the sales history data collected by the sales management device. Therefore, the analysis results can be used for planning sales strategies.

  In recent years, it has been studied to mount an RFID chip on a product and to mount an RFID reader on a sales registration device. In this case, for example, since the product data can be registered in the RFID chip, the sales registration device can receive the product data directly from the product (see, for example, Patent Documents 1 to 3).

  As described above, in the conventional data management system, the sales status of the product can be managed, and the data registration can be simplified by the RFID chip. However, in the conventional data management system, only the status of the sold product can be grasped, and the status of the product that has not been sold cannot be grasped.

  For example, merchandise that has not been sold can be a product that the customer has interested in purchasing, a product that the customer has never been interested in, a product that has not been purchased in comparison with a product, and the like.

  However, in the current data management system, it is not possible to grasp the trend of the customer for the goods not purchased as described above. For this reason, it is difficult to formulate a more effective sales strategy.

Therefore, there is currently a proposal for detecting that a product with an RFID chip is acquired by a customer by mounting a plurality of RFID readers on the product holding device (see, for example, Patent Documents 4 and 5). ).
JP 2006-127219 A JP 2006-048599 A JP 2006-048508 A JP 2005-034358 A JP 2005-010608 A

  With the techniques of Patent Documents 4 and 5 described above, it is possible to detect trends in products that the customer has acquired from the product holding device but has not purchased.

  However, RFID chips are extremely expensive compared to bar codes. For this reason, it is actually difficult to mount the RFID chip on an inexpensive product. Therefore, the techniques of Patent Documents 4 and 5 can actually be used only for detecting trends in expensive products.

  In addition, there are various specifications for the RFID chip, but generally the detection sensitivity decreases when it is placed near a metal or liquid. For this reason, some products are difficult to mount with RFID chips, and it is difficult to detect the trend of such products with the techniques of Patent Documents 4 and 5.

  Furthermore, the detection sensitivity of the RFID chip generally varies greatly depending on the position relative to the RFID reader. However, the position and direction of the products arranged in the product holding device in the store can be changed variously by the customer. For this reason, even if a product is arranged and installed in the product holding device, it is difficult to stably detect the RFID chip mounted on the product.

  Also, there are various detection distances of the RFID chip by the RFID reader. For example, in the case of a long distance, it may not be possible to detect that a product is acquired from the product holding device by the customer and returned immediately.

  In order to detect such a situation, the detection distance of the RFID chip by the RFID reader needs to be an extremely short distance. However, even if such an RFID reader is mounted on a conventional product holding device, it is difficult to effectively detect the RFID chip of the conventional product.

  In other words, in a general product holding device, multiple types of products are installed in a matrix state so that the shelves arranged in the vertical direction have the same type in the front-rear direction and different types in the left-right direction. The

  For example, when an RFID reader with a very short detection distance is installed for each type of product in the front row of such a product holding device, the RFID reader has acquired the product from the front row of the product holding device. Can be detected well. However, when a product is acquired from the back row or a product acquired from the front row is returned to the back row, this may not be detected.

  In order to prevent this, a large number of RFID readers may be arranged in a matrix corresponding to the products arranged in front, rear, left and right. However, this requires a huge number of RFID readers to be mounted on the product holding device.

  Moreover, since the shapes of the products vary depending on the type, the positions are not constant even if they are arranged in the front, rear, left, and right directions. Therefore, it is difficult to predict the position of such a product and arrange RFID readers on the product holding device.

  As described above, it is actually difficult to detect a trend of a product that has not been purchased by mounting an RFID chip on the product and mounting an RFID reader on the product holding device.

  The present invention has been made in view of the above-described problems, and is a data management system having a structure capable of detecting a trend of a product that has not been purchased by a customer, a card display device, a sales registration device, and a sales management. An apparatus, a dummy card, and a computer program thereof are provided.

  The data management system of the present invention includes a plurality of types of dummy cards that are acquired by customers and used for purchasing products, a card display device that displays a plurality of dummy cards, and each product sold corresponding to the dummy cards. A data registration system for registering sales history data in a dummy card, on which a dummy card is mounted with an RFID chip in which product data such as product identification data for each product type is recorded. The registration device receives merchandise data from the RFID chip of the dummy card and uses it to generate sales history data. The card display device has a plurality of card holding units each holding a plurality of dummy cards in a stacked state, and a card holding unit. A plurality of RFID readers that receive product data from the RFID chip for each dummy card held in the A movement generation unit that generates a movement history data by detecting a dummy card acquired from the card holding unit by stopping reception of product data by a reader, and a data management unit that collects and manages the generated movement history data. And further.

  Therefore, in the data management system of the present invention, since the dummy card is held for each product type in the plurality of card holding units of the card display device, the customer may obtain a desired dummy card and present it to the store clerk. it can. In this case, for example, the store clerk sells the product corresponding to the dummy card to the customer, and receives the product data from the RFID chip of the dummy card by the sales registration device to generate the sales history data. Even if a product is sold to a customer corresponding to the dummy card, the dummy card is repeatedly used in the store. Since the dummy card can be designed exclusively, it is possible to eliminate the restriction that hinders the performance of the RFID chip, unlike products. Since the card holding unit of the card display device can also be designed exclusively with the dummy card, the relative relationship between the RFID chip of the dummy card and the RFID reader of the card display device can be easily made constant. In the card display device, the dummy card is held in a stacked state on the card holding unit of the card display device, and the RFID chip is detected by the RFID reader for each card holding unit. When a dummy card is acquired from the card display device in such a state, movement history data is generated by stopping reception of product data by the RFID reader. Since this movement history data is collected and managed, even if the product is not purchased, the trend of the corresponding dummy card by the customer is managed.

  The card display device of the present invention is a card display device of the data management system of the present invention, and includes a plurality of card holding units that respectively hold a plurality of dummy cards in a stacked state, and a dummy card held by the card holding unit. And a plurality of RFID readers for receiving product data from the RFID chip.

  A first sales registration device of the present invention is a sales registration device of the data management system of the present invention, and uses a registration reader unit that receives product data from an RFID chip of a dummy card, and uses the acquired product data. A sales generation unit that generates sales history data, a movement generation unit that detects a dummy card acquired from the card holding unit by stopping the reception of product data by the RFID reader of the card display device of the present invention, and generates movement history data; A data management unit that collects and manages the generated movement history data.

  A second sales registration device of the present invention is a sales registration device of the data management system of the present invention, and uses a registration reader unit that receives product data from an RFID chip of a dummy card, and uses the acquired product data. A sales generation unit that generates sales history data; and a data management unit that collects and manages movement history data generated by the card display device of the present invention.

  The first sales management device of the present invention is a sales management device that collects and manages sales history data from the sales registration device of the data management system of the present invention, and is the product data by the RFID reader of the card display device of the present invention. The movement generation unit that detects the dummy card acquired from the card holding unit by stopping the reception of the card and generates the movement history data, collects and manages the sales history data from the sales registration device, and collects the generated movement history data And a data management unit that manages them.

  The second sales management device of the present invention is a sales management device that collects and manages sales history data from the sales registration device of the data management system of the present invention, and collects and manages sales history data from the sales registration device. And a data management unit for collecting and managing movement history data generated by the card display device of the present invention.

  The dummy card according to the present invention is a dummy card of the data management system according to the present invention, is mounted with an RFID chip in which product data such as product identification data for each product type is recorded, and is held in the card display device. The product information is written at a position where it is difficult to see in the state.

  A first computer program of the present invention is a computer program for the sales registration device of the present invention, and includes a history generation process for generating sales history data using the acquired product data, and a card display of the present invention A movement generation process for generating a movement history data by detecting a dummy card acquired from the card holding unit by stopping reception of product data by the RFID reader of the apparatus, and a data management process for collecting and managing the generated movement history data To the sales registration device.

  A second computer program according to the present invention is a computer program for the sales registration apparatus according to the present invention, and includes a history generation process for generating sales history data using the acquired product data, and a card display according to the present invention. The sales registration apparatus executes data management processing for collecting and managing movement history data generated by the apparatus.

  The third computer program of the present invention is a computer program for the sales management device of the present invention, and is a dummy card acquired from the card holding unit by stopping the reception of product data by the RFID reader of the card display device of the present invention. Sales management device for detecting movement and generating movement history data, and data management processing for collecting and managing sales history data from the sales registration device and collecting and managing the generated movement history data. To run.

  A fourth computer program of the present invention is a computer program for the sales management device of the present invention, which collects and manages sales history data from the sales registration device and generates the movement generated by the card display device of the present invention. A sales management apparatus having a data management unit for collecting and managing history data is executed.

  Note that the various components of the present invention do not have to be individually independent, that a plurality of components are formed as one member, and one component is formed of a plurality of members. It may be that a certain component is a part of another component, a part of a certain component overlaps a part of another component, and the like.

  In addition, the various components of the present invention may be formed so as to realize the functions thereof. For example, dedicated hardware that exhibits a predetermined function, a computer device provided with a predetermined function by a computer program It can be realized as a predetermined function realized in a computer apparatus by a computer program, any combination thereof, or the like.

  Furthermore, the RFID reader for each of the plurality of card holding units of the card display device according to the present invention may be any structure that can receive the recording data of the RFID chip. Therefore, only the wireless antenna is arranged as an RFID reader in the card holding unit, and the receiving circuit and encoder circuit of the RFID reader may be arranged separately.

  In the data management system of the present invention, the dummy card and the card display device can be designed exclusively, and the dummy card is held in a stacked state in the card holding unit of the card display device. For this reason, the RFID chip of the dummy card can be reliably detected at an extremely short distance by the RFID reader for each card holding unit. Therefore, all the trends of the large number of dummy cards displayed for each type in the card display device can be accurately detected with the minimum necessary RFID reader. Moreover, even if the product is sold to the customer corresponding to the dummy card, the dummy card can be repeatedly used in the store. Therefore, the running cost can be reduced, and an expensive RFID chip can be mounted on the dummy card even if the product is inexpensive. When a customer acquires a dummy card from the card display device, corresponding movement history data is generated, and the movement history data is collected and managed. For this reason, grasping a customer's trend with respect to a product that has not been purchased can be realized with a practical structure with a low running cost.

  An embodiment of the present invention will be described below with reference to the drawings. As shown in FIG. 1, the data management system 1000 according to the present embodiment includes a plurality of types of dummy cards 100 that are acquired by a customer and used to purchase a product, and a card display device 200 that displays the plurality of dummy cards 100. And a sales registration device 300 for registering sales history data for each product sold corresponding to the dummy card 100.

  The dummy card 100 is mounted with an RFID chip 110 in which product data such as product identification data for each product type is recorded. The sales registration device 300 receives product data from the RFID chip 110 of the dummy card 100 and uses it for generating sales history data.

  The card display device 200 includes a plurality of card holding units 210 that respectively hold a plurality of dummy cards 100 in a stacked state, and a plurality of pieces of product data received from the RFID chip 110 for each dummy card 100 held by the card holding unit 210. The RFID reader 220 includes a movement generation unit 230 that detects the dummy card 100 acquired from the card holding unit 210 when reception of product data by the RFID reader 220 is stopped and generates movement history data.

  Furthermore, the data management system 1000 of the present embodiment also has a sales management device 400 that collects and manages sales history data from the sales registration device 300. The sales management apparatus 400 includes a data management unit 410 that collects and manages the generated movement history data.

  More specifically, the dummy card 100 is formed in a plurality of types corresponding to a plurality of types of cigarette packs (not shown) on a one-to-one basis. However, the outer shape is formed in common, and the written contents of the front and back and the data contents of the RFID chip 110 are different for each type of cigarette pack.

  As shown in FIG. 2, the dummy card 100 has a vertically long rectangular card mount 120, and a small-diameter through hole 130 is formed at the center of the upper end thereof. As shown in FIGS. 3 and 4, the card holding unit 210 of the card display device 200 is formed as an L-shaped hook whose front end is bent upward, and holds the dummy card 100 in the through hole 130.

  The card mount 120 of the dummy card 100 is formed of cardboard or resin that does not affect the wireless communication of the RFID chip 110, and the RFID chip 110 is mounted at the center of the lower end thereof.

  As shown in FIG. 6, the RFID chip 110 has, as the product data of the corresponding cigarette pack, for example, a JAN (Japanese Article Number) code which is product identification data, the name of the manufacturer, the date of manufacture, and the normal selling price. , Etc. are set.

  As shown in FIGS. 2A and 3, the dummy card 100 has a brand image BP schematically representing the front image of the cigarette pack on the surface of the card mount 120 that is exposed while being held by the card display device 200. Has been.

  In addition, as shown in FIG. 2 (b), the dummy card 100 has a cigarette pack product name, sales as the product information TI of the corresponding cigarette pack on the back surface that is shielded while being held by the card display device 200. A price, a barcode consisting of a JAN code, detailed information, and the like are shown.

  The card display device 200 according to the present embodiment is installed at a store in a store, for example, and used by a customer (not shown). As shown in FIG. 3, the card display device 200 includes a vertically long and flat card display board 260 and a board support base 270.

  The card display board 260 is detachably attached to the upper end of the board support base 270. The card display board 260 and the board support base 270 are formed to have a width of about 400 mm, which is difficult for only one customer to use.

  The board support pedestal 270 is formed with a vertical height of about 600 to 700 mm, which is equivalent to the lower body of a general customer. The card display board 260 is formed in a vertical height of about 600 to 800 mm facing the upper half of a general customer while being supported by the board support base 270.

  For example, a colorless and transparent resin box is attached to the upper portion of the front surface of the board support base 270, and an advertisement sheet 271 related to a cigarette pack or the like is inserted into the board support base 270 in a replaceable manner.

  The board support pedestal 270 is formed as an inclined surface whose front surface is inclined forward, and a guide sheet 272 is attached thereto. The guidance sheet 272 includes a guidance message such as “Please bring a cigarette card of the desired product to the cash register”.

  Further, the board support base 270 has a slit-shaped opening hole 273 formed on the upper surface. The card display board 260 is supported on the board support base 270 by the lower end of the opening hole 273 being detachably inserted.

  The card display board 260 has a plurality of card holders 210 mounted on the front surface in a four-row, four-row arrangement. A guide board 261 is integrally formed at the upper end. The guide board 261 displays a usage message of the dummy card 100 in a schematic image together with a guidance message similar to that of the guide sheet 272.

  An advertisement sheet 262 is also mounted on the upper portion of the card display board 260 in a replaceable manner. A plurality of card holding units 210 are arranged in a region below the advertisement sheet 262.

  As described above, the card holding unit 210 is formed of an L-shaped hook that supports the dummy card 100 with the through-hole 130. The card holding unit 210 is arranged on the front surface of the card display board 260 in four rows vertically and four rows horizontally. Is formed.

  As shown in FIG. 5, an RFID reader 220 and a price tag sheet 263 are individually arranged immediately below each of the plurality of card holding units 210. In the price tag sheet 263, the product name and the sales price are written as the product information TI of the corresponding cigarette pack.

  The card holding unit 210 supports the plurality of dummy cards 100 in a stacked state. In this case, the plurality of dummy cards 100 are in a state where only the surface of the first sheet is exposed. The dummy card 100 is formed for each type of cigarette pack, but the outer shape is common.

  For this reason, the RFID chip 110 of the dummy card 100 supported by the card holding unit 210 faces the RFID reader 220 located immediately below it at a predetermined distance. The RFID reader 220 can communicate wirelessly well with the RFID chip 110 of the dummy card 100 supported by the card holding unit 210 immediately above, but the RFID chip 110 of the dummy card 100 supported by the surrounding card holding unit 210. The communication distance is adjusted so that wireless communication cannot be performed.

  Further, as shown in FIG. 4, the RFID reader 220 is surrounded by a metal holder 221 that hinders wireless communication on the lower surface and side surfaces. For this reason, radio communication can be performed satisfactorily with the RFID chip 110 located directly above, but radio communication cannot be performed with the RFID chip 110 of the dummy card 100 located laterally or below.

  As shown in FIG. 3, the card display device 200 has a control box 250 attached to the lower front portion of the card display board 260. In addition to the keyboard unit 251 serving as an input device and the display unit 252 serving as an output device, the control box 250 includes a microcomputer, a communication interface (I / F), a power supply unit, and the like (not shown). .

  An RFID reader 220, a keyboard unit 251, a display unit 252, a communication I / F, and the like are connected to the microcomputer. The microcomputer is mounted with a dedicated computer program, and executes processing operations such as integrated control of each unit corresponding to the computer program.

  As the microcomputer functions in this manner, the card display device 200 logically implements the array generation unit 240 together with the movement generation unit 230 described above. In the card display device 200 of the present embodiment, as described above, the plurality of card holding units 210 are arranged in four rows and four columns vertically and horizontally.

  For this reason, position data such as 01-01, 01-02, 01-03, 01-04, 02-01... Is assigned to the card holding unit 210 and the RFID reader 220 in advance. Are registered in the microcomputer of the card display device 200.

  As will be described in detail later, the array generation unit 240 receives the product data from the plurality of RFID readers 220 in the initial setting immediately after activation, etc., so that the plurality of types of dummy cards 100 are displayed on the card display device 200. An array is generated as card array data.

  As shown in FIG. 7A, the card arrangement data generated in this way includes the unique code of the card display device 200, the generation date and time of the card arrangement data, the position data of the card holding unit 210, the product identification data, etc. Consists of.

  Further, when the reception of the product data by the RFID reader 220 is stopped, the movement generation unit 230 determines that the dummy card 100 has been acquired from the card holding unit 210, and generates movement history data.

  Furthermore, when the reception of the product data is resumed by the RFID reader 220, the movement generation unit 230 determines that the dummy card 100 acquired from the card holding unit 210 has been returned, and generates movement history data.

  As shown in FIG. 7B, the movement history data generated in this way includes product identification data, a unique code of the card display device 200, position data of the card holding unit 210, binary data of acquisition or return, It consists of generation date and time.

  Each time the card display device 200 generates the above-described card arrangement data and movement history data, for example, the card display device 200 transmits the data from the communication I / F to the sales management device 400 via a LAN (Local Area Network).

  The sales registration device 300 is a so-called POS terminal, and is installed in a store counter or the like and operated by a store clerk (not shown). The sales registration apparatus 300 has an input device such as a barcode reader and a keyboard (not shown) as in the prior art.

  When the product identification code is input with such an input device, sales history data, which is POS data, is generated by the sales generation unit 320 and registered in the sales management device 400 as in the conventional case. However, the sales registration apparatus 300 of the present embodiment also has an RFID reader 310 that is a registration reader unit.

  The RFID reader 310 receives product data from the RFID chip 110 of the dummy card 100. Therefore, when the product data is received by the RFID reader 310, the sales generation unit 320 uses the product data to generate sales history data.

  As shown in FIG. 8, the sales history data generated as described above includes, for example, product identification data, sales date / time, sales unit price, sales store name, product data, and the like. Each time the sales registration device 300 generates sales history data, the sales registration device 300 transmits the sales history data to the sales management device 400 via a WAN (Wide Area Network) or the like.

  The sales management device 400 is a so-called POS server, and is installed in a store backyard or the like (not shown). The sales management device 400 manages the sales history data received from the sales registration device 300 by the data management unit 410 as in the conventional case.

  However, the sales management device 400 according to the present embodiment also receives card arrangement data and movement history data from the card display device 200 as described above. Therefore, the sales management device 400 manages the sales history data, the movement history data, and the card arrangement data in association with each other by the data management unit 410.

  More specifically, as described above, the card display device 200 generates card arrangement data every time it is activated and transmits it to the sales management device 400, and also generates movement history data every time the dummy card 100 is moved. To the sales management device 400. Therefore, every time movement history data is input, the sales management apparatus 400 manages it in relation to the latest card arrangement data.

  Furthermore, when the sales management device 400 receives the sales history data, the sales management device 400 detects and associates the corresponding movement history data. In this case, as will be described in detail later, it is determined that the acquired movement history data corresponds within a predetermined time from the registration time of the sales history data.

  However, if the corresponding movement history data is not detected within the predetermined time, it is determined that the latest movement history data corresponds other than the predetermined time. Of course, the movement history data related to the sales history data is limited to data corresponding to the acquisition of the dummy card 100 with the same product identification data.

  Furthermore, the card display device 200 is formed in a width that is difficult for only one customer to use. Therefore, the sales management device 400 determines that a plurality of movement history data generated in a shorter time than a predetermined reference time is due to one customer. It should be noted that the reference time for determining whether a single customer is in this manner is set to, for example, three minutes based on statistical results.

  The sales management device 400, like the card display device 200, logically implements the above-described data management unit 410 and the like by executing various processing operations in a computer unit in which a computer program is installed. Yes.

  The computer program of the card display device 200 receives, for example, product data from a plurality of RFID readers 220 at the initial setting at the time of activation, generates card array data, and generates the generated card array data through a communication I / F or the like. Transmission to the sales management device 400, detection of the dummy card 100 acquired from the card holding unit 210 when the reception of the product data by the RFID reader 220 is stopped, generation of movement history data, reception of the product data by the RFID reader 220 Cards that detect the dummy card 100 acquired from the card holding unit 210 by resuming and generate movement history data, transmit the generated movement history data to the sales management device 400 via a communication I / F, etc. To be executed by the microcomputer of the display device 200 It is predicates.

  Further, the computer program of the sales management device 400 manages the card arrangement data that is input, manages it in association with the latest card arrangement data every time movement history data is input, and is shorter than a predetermined reference time. It is determined that a plurality of movement history data generated in time is due to one customer, managing sales history data that is input, and detecting and relating the corresponding movement history data when sales history data is input , Etc. are described so as to be executed by the computer unit of the sales management apparatus 400.

  In the configuration as described above, in the data management system 1000 of the present embodiment, sales history data is generated and managed every time a product is sold, as in the conventional POS system.

  A cigarette pack is also included as the product, but the cigarette pack is sold using the dummy card 100. Unlike the conventional POS system, the movement history data of the dummy card 100 is also generated and managed separately from the sales history data.

  More specifically, when the data management system 1000 according to the present embodiment is used, a card display device 200 is installed at the store floor of the store, and the sales management device 400 in parallel with the sales registration device 300 as shown in FIG. Connected to.

  In such a state, as shown in FIG. 3, the dummy card 100 is displayed for each type of cigarette pack on the card display device 200 whose power is turned off. Then, when the card display device 200 that has completed the display of the dummy card 100 is turned on, the initial setting is executed.

  At this time, as shown in FIG. 9, the card display device 200 detects the current date and time by communicating with the sales management device 400 (step S1). Next, product data is acquired from the RFID chip 110 of the dummy card 100 by the RFID readers 220 of the plurality of card holding units 210.

  When product data is acquired from all RFID chips 110, card array data is generated (step S2), and this card array data is transmitted from the card display device 200 to the sales management device 400 (step S3). In the sales management device 400, as shown in FIG. 11, the card arrangement data received from the card display device 200 is registered (steps E1, E2).

  In this card array data, as shown in FIG. 7, the unique code of the card display device 200, the generation date and time of the card array data, the position data of the card holding unit 210, the product identification data, and the like are set. Therefore, in the sales management device 400, data management is performed on which card display device 200 and when and how the dummy cards 100 are arranged.

  In the state as described above, a merchandise sales operation is executed at the store. In that case, a customer who wants to purchase a cigarette pack acquires a desired dummy card 100 from the card display device 200.

  At this time, in the card display device 200, the detection of the RFID chip 110 by the RFID reader 220 stops, and as shown in FIG. 10, it is determined that the dummy card 100 has been acquired (step T1).

  Then, the current date and time is detected and movement history data is generated (steps T2 to T4), and this movement history data is transmitted from the card display device 200 to the sales management device 400 (step T5).

  Therefore, in the sales management device 400, as shown in FIG. 11, when the movement history data is received from the card display device 200 (step E3), the latest card arrangement data that matches the unique code of the card display device 200 is searched. (Step E4). The retrieved card array data is related to the movement history data by a data link or the like (step E5).

  Next, in the sales management device 400, when movement history data is received from the card display device 200 (step E3), the same sales management device 400 searches for movement history data generated before a predetermined reference time ( Step E6).

  When the movement history data is retrieved by this, it is determined that the plurality of movement history data are based on one customer and are related to each other by a data link or the like (step E7). When the data processing as described above is completed, the movement history data is registered (step E8).

  Then, the customer brings the dummy card 100 to the salesclerk of the sales registration device 300. Then, the dummy card 100 is collected from the customer to the store clerk, and the cigarette pack corresponding to the dummy card 100 is sold from the store clerk to the customer.

  At this time, the store clerk makes the RFID card 100 of the dummy card 100 face the RFID reader 310 of the sales registration device 300. Then, product data is input from the dummy card 100 to the sales registration device 300, and sales history data is generated.

  When the sales history data is transmitted from the sales registration device 300 to the sales management device 400 (step E9), movement history data corresponding to the sales history data is searched (step E10).

  In this case, the product identification data is common, and the oldest acquired movement history data is searched within a predetermined time from the registration time of the sales history data. The predetermined time is set to 30 minutes or the like corresponding to the statistical result of the required time from when the customer acquires the dummy card 100 until it is presented to the store clerk.

  However, if the movement history data is not searched by this, the latest movement history data is searched at a time other than the predetermined time. When the movement history data thus detected is related to the sales history data (step E11), the sales history data is registered (step E12).

  Note that the brand image BP is written on the surface of the dummy card 100 that is exposed while being held by the card holding unit 210. For this reason, the customer can easily find and acquire the dummy card 100 of the desired cigarette pack.

  Moreover, detailed product information TI of the cigarette pack is written on the back surface of the dummy card 100. For this reason, the customer can confirm the detailed information of the cigarette pack with the dummy card 100 acquired from the card display device 200.

  However, as a result of checking the detailed information in this way, the customer may return the dummy card 100 to the card display device 200. In this case, in the card display device 200, it is determined that the dummy card 100 has been returned as shown in FIG. 10 by restarting the detection of the RFID chip 110 by the RFID reader 220 (step T2).

  Then, the movement history data is also generated and transmitted from the card display device 200 to the sales management device 400 (steps T3 to T5). Therefore, as shown in FIG. 11, in the sales management device 400 that has received the movement history data (step E3), the movement history data is also related to the card arrangement data (steps E4 and E5) and is before the predetermined reference time. If there is any movement history data generated in step S6, it is related (steps E6, E7) and registered (step E8).

  In the data management system 1000 according to the present embodiment, as described above, not only products are sold and sales history data is registered and managed as before, but also movement history data of the dummy card 100 is registered and managed. be able to.

  For this reason, even when a cigarette pack as a product is not purchased, it is possible to manage data such as the trend of the corresponding dummy card 100 by the customer. In particular, the data management system 1000 according to the present embodiment can realize the trend of the customer with respect to the unpurchased product with a practical structure with a low running cost as follows.

  That is, in the data management system 1000 according to the present embodiment, the dummy card 100 can be designed exclusively, so that the restriction that impedes the performance of the RFID chip 110 can be eliminated unlike products.

  The card display device 200 can be designed exclusively with such a dummy card 100, and the dummy card 100 is held in a stacked state on the card holding unit 210 of the card display device 200.

  For this reason, the RFID chip 110 of the dummy card 100 can be reliably detected at an extremely short distance by the RFID reader 220 for each card holding unit 210. Therefore, all the trends of the large number of dummy cards 100 displayed for each type in the card display device 200 can be accurately detected by the minimum necessary RFID reader 220.

  In particular, as shown in FIG. 4, the communication characteristics of the RFID reader 220 are deflected by the metal holder 221 so as to wirelessly communicate only with the RFID chip 110 facing directly above. Therefore, the RFID reader 220 can reliably detect only the RFID chip 110 of the dummy card 100 supported by the corresponding card holding unit 210.

  Therefore, it does not occur that it cannot be detected that the dummy card 100 has been returned from the card holding unit 210, and that it cannot be detected that the improper dummy card 100 has been returned to the card holding unit 210. .

  Moreover, in the data management system 1000 according to the present embodiment, even if a cigarette pack is sold to a customer corresponding to the dummy card 100, the dummy card 100 can be repeatedly used in the store. For this reason, running cost can be reduced, and the RFID chip 110 that is more expensive than an inexpensive cigarette pack can be mounted on the dummy card 100.

  Furthermore, in the data management system 1000 according to the present embodiment, the brand image BP representing a cigarette pack is written on the surface of the dummy card 100 that is exposed while being held by the card holding unit 210. Therefore, the customer can intuitively and quickly find the dummy card 100 of the desired cigarette pack.

  Moreover, detailed product information TI of the cigarette pack is written on the back surface of the dummy card 100. For this reason, the customer can confirm the detailed information of the cigarette pack with the dummy card 100 acquired from the card display device 200.

  As a result of this confirmation, the dummy card 100 may be returned to the card display device 200 by the customer, but the data management system 1000 can detect and manage the data.

  Furthermore, in the data management system 1000 of the present embodiment, the card display device 200 is formed in a width that is difficult for only one customer to use. Then, the data management unit 410 determines that a plurality of movement history data generated in a shorter time than a predetermined reference time is due to one customer.

  For this reason, for example, when one customer acquires the dummy card 100 from the card display device 200 and confirms the detailed information and returns it to the card display device 200, this is detected as a trend of one customer and data management is performed. can do.

  In addition, when one customer acquires the dummy card 100 of the cigarette packs A and B from the card display device 200 and compares the detailed information with the dummy card 100, the dummy card 100 of the cigarette pack B is returned to the card display device 200. However, data can be managed by detecting this as the trend of one customer.

  Moreover, it seems that one customer acquires the dummy card 100 of the cigarette pack A from the card display device 200, confirms the detailed information, returns the dummy card 100 of the cigarette pack A, and acquires the dummy card 100 of the cigarette pack B. Even in this case, this can be detected as a trend of one customer and data can be managed.

  In the data management system 1000 of this embodiment, as described above, it is possible to automatically determine and present whether a plurality of continuous movement history data is from one customer or a plurality of customers. Therefore, the movement history data can be used for planning an effective sales strategy.

  In addition, the date and time of acquisition and return of the dummy card 100 are also set in the movement history data. For this reason, for example, the dummy card 100 of a certain cigarette pack A is returned immediately after being acquired by one customer, but it takes time until the dummy card 100 of the cigarette pack B is acquired and returned. Can be detected.

  Accordingly, the customer is not interested in the detailed information of the cigarette pack A, but the customer is interested in the detailed information of the cigarette pack B. Alternatively, it can be analyzed that the detailed information of the cigarette pack A is easy to check, but the detailed information of the cigarette pack B is not easy to check.

  Furthermore, when the product is a new product, it has been impossible to devise an effective sales strategy until sales history data is sufficiently accumulated. When the product is a new product, the customer's interest level is more important than the actual sales quantity.

  However, in the data management system 1000 according to the present embodiment, the customer's interest level can be analyzed based on the movement history data even for a product that has not been sold as described above. For this reason, even when the product is a new product, it is possible to devise an effective sales strategy quickly.

  In particular, advertisements for new products can be written on the dummy card 100 as detailed information. In this case, as a result of confirmation of the advertisement by the customer, it can be detected as described above whether the dummy card 100 has been returned. For this reason, it is possible to analyze whether the contents of the advertisement are appropriate.

  Also, as the dummy card 100 corresponding to the new product, a plurality of types having different advertising contents can be prepared for the same type of cigarette pack. In this case, it is possible to analyze the proportion of the dummy card 100 that is returned according to the contents of the advertisement, so that the contents of the advertisement appropriate for the cigarette pack can be determined.

  Furthermore, in the data management system 1000 of the present embodiment, sales history data is also collected and managed as in the past, and movement history data corresponding to each sales history data is managed in association with each other.

  In the cigarette pack of the dummy card 100 returned after being acquired as described above, no sales history data is generated but movement history data is generated. Therefore, the movement history data related to the sales history data and the movement history data not related to the sales history data, the customer's interest in the purchased cigarette pack and the customer's interest in the cigarette pack that was not purchased. The degree of interest can be individually analyzed and compared.

  For example, cigarette pack A is purchased without being compared with other cigarette packs B, C, etc., even if the sales volume of one cigarette pack A, B is equivalent, but cigarette pack B is compared with cigarette pack C. Can be analyzed as a result of being purchased.

  Further, for example, even when only a small number of cigarette packs B and C are sold in comparison with a certain cigarette pack A, cigarette pack B is frequently examined as a comparison object of cigarette pack A. You can analyze things such as not being looked at.

  In addition, for example, cigarette pack A is often purchased as a result of comparison with cigarette packs B and C, but cigarette pack B is compared with cigarette pack A but not with cigarette pack C. It is also possible to analyze the fact that the cigarette pack C is purchased in many cases without being compared with the cigarette packs A, B, etc.

  Of course, the date is also set in the sales history data. For this reason, the elapsed time from when the dummy card 100 is acquired from the card display device 200 to when the cigarette pack is sold can also be detected. For this reason, it is possible to analyze the relationship between the type of purchased cigarette pack and the staying time of the customer.

  In addition, for example, it can be analyzed that there are many customers who purchase cigarette packs by comparison during the day, but there are many customers who purchase cigarette packs without comparison at night.

  Although the time elapses from the generation of the movement history data to the generation of the sales history data as described above, in the data management system 1000 according to the present embodiment, the oldest within a predetermined time from the registration time of the sales history data. It is determined that this movement history data corresponds.

  Moreover, if the corresponding movement history data is not detected within a predetermined time, it is determined that the latest movement history data corresponds other than the predetermined time. For this reason, sales history data and movement history data can be related one by one with a simple process.

  Furthermore, in the data management system 1000 according to the present embodiment, the arrangement of the plurality of types of dummy cards 100 in the card display device 200 is registered as card arrangement data, and the movement history data is managed in association with the card arrangement data. . For this reason, it is possible to analyze the customer's interest in the dummy card 100 in correspondence with the arrangement in the card display device 200.

  Furthermore, when the power is turned on, the card display device 200 generates card arrangement data and registers it in the sales management device 400. For this reason, the store can freely arrange the dummy cards 100 on the card display device 200 in the power-off state. When this arrangement is completed, the card display data is automatically converted by simply turning on the power of the card display device 200. And can be registered in the sales management device 400.

  The sales management device 400 associates with the latest card arrangement data every time movement history data is input from the card display device 200. For this reason, even if the arrangement of the dummy cards 100 in the card display device 200 is changed, the movement history data can be easily related to the appropriate card arrangement data.

  Further, in the card display device 200 according to the present embodiment, advertisement sheets 262 and 271 are arranged on the front upper portions of the card display board 260 and the board support base 270. For this reason, a cigarette pack etc. can be effectively advertised to the customer who acquires the dummy card | curd 100. FIG.

  In particular, since the above-described advertisement sheets 262 and 271 are exchangeably disposed on the card display board 260 and the board support base 270, various advertisements can be executed by the exchange.

  Furthermore, the card display device 200 according to the present embodiment includes a guide board 261 formed on the upper end of the card display board 260 and a guide sheet 272 mounted on the upper surface of the board support base 270. The usage method is indicated in the guidance message.

  For this reason, the new dummy card 100 can be easily used by the customer. In particular, since the usage method of the dummy card 100 is represented by a schematic image on the guide board 261, the usage method of the dummy card 100 can be notified to the customer very easily.

  Moreover, in the card display device 200 of the present embodiment, the card display board 260 is detachably mounted on the board support base 270. For this reason, for example, the brand of the dummy card 100 to be displayed can be renewed in a short time by replacing the card display board 260.

  For example, a sales store where the card display device 200 is installed may be a 24-hour convenience store. In such a store, the brand change of the dummy card 100 to be displayed is executed at a time when the customer is at a minimum. For this reason, it is important that the above operations can be completed in an extremely short time.

  The present invention is not limited to the present embodiment, and various modifications are allowed without departing from the scope of the present invention. For example, in the above embodiment, it is determined that the dummy card 100 has been acquired from the card holding unit 210 and has been returned by the stoppage of the reception of the commodity data and the reception restart by the RFID reader 220 of the card display device 200, and the movement history data. Is generated.

  However, the movement history data may be generated by detecting the dummy card 100 acquired from the card holding unit 210 and returned to the different card holding unit 210 when the RFID reader 220 starts receiving the product data.

  For example, when the dummy card 100 of the cigarette pack A and the cigarette pack B is acquired and then the dummy card 100 of the cigarette pack A is returned, the dummy card 100 of the cigarette pack A is the card holding unit of the cigarette pack B. The possibility of being returned to 210 is high.

  Therefore, immediately after the dummy cards 100 of the cigarette packs A and B are acquired, when the dummy card 100 of the cigarette pack A is returned to the card holding unit 210 of the cigarette pack B, it is used as a cigarette by one customer. It is possible to extract the packs A and B with a high probability as a comparison trend.

  Further, in the above embodiment, a structure in which the card display board 260 is supported by the board support base 270 as the card display device 200 is illustrated. However, as shown in FIG. 12, the card display board 260 separated from the board support pedestal 270 can be arranged on the wall of the store with a wire harness 264 or the like to form the card display device 200a. Note that, when the card display board 260 is used alone as described above, a margin is generated on the front surface of the lower end thereof, so that the advertisement sheet 265 may be attached thereto.

  In the above embodiment, the RFID chip 110 is disposed at the center of the lower end of the dummy card 100, and the RFID reader 220 is disposed immediately below the card holding unit 210.

  However, the RFID chip 110 may be disposed at the center or side of the dummy card 100, or a pair of RFID chips 110 may be disposed at the upper end and the lower end of the dummy card 100 (not shown).

  However, the RFID chip 110 of the dummy card 100 and the RFID reader 220 of the card holding unit 210 can communicate with each other satisfactorily in an appropriate arrangement, but do not communicate in an inappropriate arrangement.

  For example, as illustrated in FIG. 13, a wide through hole 510 is formed in the left and right direction on the upper portion of the dummy card 500, and the card display device is formed as a wide L-shaped hook that holds the dummy card 500 in the through hole 510. A card holding portion 530 of 520 may be formed.

  In this case, for example, in the dummy card 500, the RFID chip 110 may be disposed immediately below the through hole 510, and in the card display device 520, the RFID reader 220 may be disposed on the lower surface of the card holding unit 530.

  For example, the upper and side portions of the card holding unit 530 are formed of metal that blocks communication with the RFID reader 220, and the RFID reader 220 detects only the lower RFID chip 110 at an extremely short distance. Is good.

  Further, in the above embodiment, the brand image BP is written on the entire front surface of the dummy card 100 and the through hole 130 is formed at the upper end, and the card display device 200 has the dummy card 100 by the card holding part 210 formed of an L-shaped hook. An example of holding

  However, as illustrated in FIGS. 14 to 17, the card display device 540 includes a box-shaped card holding portion 550 having an upper surface opening, and the dummy card 560 has a product name as a part of the product information TI on the upper surface. It may be written.

  More specifically, as shown in FIG. 15A, the dummy card 560 has a product name written on the upper surface exposed while being held by the card holding unit 550 and is held by the card display device 540. A sales price, a bar code, and the like are written as a part of the product information TI in the lower part of the surface that is shielded in the state.

  Further, as shown in FIG. 15B, the dummy card 560 has the detailed product information TI of the corresponding cigarette pack written on the entire back surface which is the back side while being held by the card display device 540. .

  In the card display device 540, a plurality of card holding portions 550 are arranged vertically and horizontally on the front surface of a horizontal card display board 541 that is difficult for only one customer to use. The card holding portion 550 is formed of, for example, an opaque resin in a box shape with an upper surface opening that holds a dummy card 560 inserted from above.

  For this reason, when a plurality of dummy cards 560 are inserted from above in a stacked state, the card holding unit 550 holds the dummy card 560 in a state where only the upper surface of the first sheet is exposed.

  Further, the card holding unit 550 includes a blocking box 551 and a transmission bottom plate 552 as shown in FIGS. 16 and 17. The blocking box 551 is formed in a box shape having an upper opening that holds the dummy card 560, and is formed of a metal that blocks wireless communication between the RFID chip 110 and the RFID reader 220 together with the card display board 541.

  The transmission bottom plate 552 is mounted as a bottom plate inside the blocking box 551. The transmission bottom plate 552 is formed of a resin that does not hinder wireless communication between the RFID chip 110 and the RFID reader 220.

  The RFID reader 220 is attached to the center of the bottom surface of the transmission bottom plate 552. Therefore, when the dummy card 560 is held by the card holding unit 550, the RFID reader 220 and the RFID chip 110 face each other at a predetermined extremely short distance via the transmission bottom plate 552.

  Even with the structure as described above, the customer can obtain the dummy card 560 of the desired cigarette pack from the card display device 540, and the card display device 540 can accurately detect the obtained dummy card 560.

  In the cigarette display device 540 described above, since the RFID reader 220 is positioned at the center of the bottom of the box-shaped card holding unit 550, the dummy card 100 of the cigarette display device 200 described above can be used. In other words, the dummy card 100 may be shared with the cigarette display devices 200 and 540.

  Moreover, in the said form, the card display apparatus 200 illustrated that it consists of one card display board 260. FIG. However, as illustrated in FIGS. 18 and 19, the card display device 570 may have a plurality of card display boards 580 that can be connected to each other.

  More specifically, the card display board 580 is formed with, for example, a vertical height of about 250 mm and a horizontal width of about 220 to 230 mm that is difficult for only one customer to use. The card display board 580 has a card holder 210 and an RFID reader 220 arranged in two rows and three columns on the front surface.

  However, a colorless and transparent resin sheet holder 581 is mounted at the center position of the first row, and a small advertisement sheet 262 is inserted therein. The seat holder 581 is formed in a semi-cylindrical shape protruding in the vertical direction and protruding forward, and the advertising sheet 262 is similarly bent and inserted from the side.

  In addition, the card display board 580 has a pair of left and right connecting projections 582 formed on the upper and lower edges. In the card display device 570, a plurality of card display boards 580 are arranged in the vertical direction by connecting the connecting convex portions 582 with the S-shaped hooks 583.

  The card display device 570 has an independent guide board 261 at the top, and the card display board 580 is suspended from the guide board 261. A control box 250 is mounted on the guide board 261.

  Therefore, the control box 250 of the guide board 261 and the RFID reader 220 of the card display board 580 are connected by a connection connector 584. In that case, the plurality of card display boards 580 are chain-connected by the connection connector 584.

  In this card display device 570, the number of card display boards 580 can be changed as desired. For this reason, when there are a small number of cigarette packs to be sold, the card display board 580 can be reduced in number, and when there are a large number of cigarette packs to be sold, the card display board 580 can be increased in number.

  Nevertheless, only one control box 250 is mounted on a guide board 261 separate from the card display board 580, and all the RFID readers 220 of the plurality of card display boards 580 can be connected to the control box 250.

  In addition, since the usage method of the dummy card 100 is also described in the above-described guide board 261, it is not necessary to indicate the usage method of the dummy card 100 on each of the plurality of card display boards 580.

  Further, the card display board 580 can hold the advertisement sheet 262 in a state of being curved and protruding forward by the semi-cylindrical sheet holder 581. For this reason, the flat advertising sheet 262 can be three-dimensionally held to achieve a good advertising effect.

  Moreover, since the advertisement sheet 262 is elastically held by the sheet holder 581, the advertisement sheet 262 can be favorably held by the sheet holder 581 while being easily exchangeable.

  Further, in the above embodiment, the card display board 260 separated from the board support pedestal 270 is illustrated as hanging on the wall surface by the wire harness 264. However, as illustrated in FIG. 20, the card display device 590 including a card display board may be installed on the upper surface of a counter (not shown) or the like in a self-standing structure.

  This card display device 590 has a folding stand member 591 mounted on the back surface. Therefore, by projecting the stand member 591, the card display device 590 can be self-supported on the upper surface of the counter or the like.

  Further, by folding the stand member 591, the card display device 590 can be supported on the board support base 270 as a card display board, and can be suspended from the wall surface by the wire harness 264 (both not shown).

  In this card display device 590, the card holding portion 592 is formed of a colorless and transparent resin in a box shape having an upper surface opening. For this reason, the front surface of the dummy card 100 etc. which were hold | maintained at the card holding part 592 can be visually recognized favorably.

  Further, a price tag sheet 263 is attached to the front surface of the card holding unit 592. For this reason, the visibility of the price tag sheet 263 is not lowered due to the dummy card 100 or the RFID reader 220.

  Further, in this card display device 590, a colorless and transparent resin sheet holder 593 is mounted on the upper end, and an advertisement sheet 262 is inserted therein. The seat holder 593 is formed in a shape that is curved in a semi-cylindrical shape in the left-right direction and protrudes forward, and the advertisement sheet 262 is similarly bent and inserted from above.

  For this reason, this card display device 590 can also hold the flat advertising sheet 262 in a three-dimensional manner to achieve a good advertising effect, and hold the advertising sheet 262 in the sheet holder 593 in an easily replaceable state. Can be made.

  In addition, the front surface of the card display device 590 is tilted backward in a state where the card display device 590 is self-supporting on the upper surface of the counter by the stand member 591. Therefore, the dummy card 100 and the like can be stably held by the card holding unit 592.

  Further, in the above embodiment, the card display device 200 is exemplified by the flat card display board 260. However, as illustrated in FIG. 21, the card display device 600 may include a box-shaped card display unit 610.

  More specifically, the card display device 600 includes a card display unit 610 and a unit support base 620. The card display unit 610 is formed to have a vertical height of about 600 mm, a horizontal width of about 400 mm that can be used by only one customer, and a longitudinal length of about 120 to 150 mm, for example.

  The card display unit 610 has four rows of concave portions 611 formed on the front surface thereof, and the card holding portion 210 and the RFID reader 220 are disposed inside the concave portion 611. The card display unit 610 has a control box 250 built in the side surface. An advertising board 612 is mounted on the upper corner.

  In the card display device 600 having the above-described structure, the card holding unit 210 and the RFID reader 220 do not protrude from the front surface of the card display unit 610. For this reason, the danger by the convex part of a front surface can be eliminated.

  Further, since the price tag sheet 263 is positioned in front of the dummy card 100 and the RFID reader 220 held by the card holding unit 210, the visibility of the price tag sheet 263 does not deteriorate. Further, since the card display unit 610 is three-dimensionally formed, the control box 250 can be disposed therein.

  In this card display device 600 as well, the card display unit 610 can be used separately from the unit support base 620 (not shown). In that case, the card display unit 610 can be self-supporting because it has a sufficient longitudinal length.

  Further, the card display device 600 can effectively advertise a cigarette pack because the advertising board 612 protrudes from the upper corner. Since this advertisement board 612 is detachable, it can also be removed when dealing with a small installation space.

  Moreover, in the said form, it illustrated that the advertisement sheet | seats 262 and 271 were mounted | worn by each part of the card display apparatus 200. FIG. However, as illustrated in FIG. 22, the card display device 630 may include a display device 640 such as an LCD (Liquid Crystal Display), and an advertisement may be displayed as an image (not shown).

  Since the card display device 630 can detect that the dummy card 100 is acquired by the customer as described above, for example, an advertisement of a cigarette pack corresponding to the dummy card 100 acquired by the customer is displayed on the display device. An image can be displayed at 640.

  The card display device 630 is also provided with an RFID reader 220 on the side of the display device 640. For this reason, even if the customer faces the RFID reader 220 against the dummy card 100, a corresponding cigarette pack advertisement or the like is displayed on the display device 640 as an image.

  Further, when the dummy card 100 is acquired by the customer, an image of the usage method of the dummy card 100 is displayed on the display device 640, and when the dummy card 100 faces the RFID reader 220 on the side of the display device 640, it corresponds. You can also display an image of a cigarette pack advertisement.

  Furthermore, in the said form, in order to prevent that the dummy card 100 was acquired by several customers at once, it illustrated that the left-right width of the card display apparatus 200 was restrict | limited. However, as illustrated in FIG. 23, the card display device 200b may include a guide member 280 that makes it difficult for only one customer to face.

  This guide member 280 consists of a pair located forward from the left and right of the card display device 200b, and its inner width is about 400 to 500 mm. For this reason, it can prevent reliably that the dummy card 100 is acquired by several customers at once.

  Further, in the above embodiment, the card display device 200 is formed in a width that is difficult for only one customer to use, and it is determined that a plurality of movement history data generated in a shorter time than a predetermined reference time is due to one customer. Was illustrated.

  However, the card display device is formed to be wide enough to be used by a plurality of customers, and a plurality of movements occurred in a shorter time than a predetermined reference time in a plurality of card holding units 210 in a positional relationship that is difficult for only one customer to use. It may be determined that the history data is from a single customer.

  For example, if the card holding unit 210 adjacent to the top, bottom, left, and right is set as a positional relationship that is difficult for only one customer to use, a plurality of movement histories that occur simultaneously or continuously in the plurality of card holding units 210 having such a positional relationship. Data can be determined to be from one customer.

  Further, a plurality of patterns of movement history data generated in a shorter time than a predetermined reference time may be extracted, and it may be determined that a frequently occurring pattern is based on a single customer. For example, a predetermined pattern such as cigarette pack B is returned immediately after cigarette packs A and B are acquired, cigarette pack A is acquired immediately after cigarette pack B is acquired, etc. If so, it can be probabilistically extracted as the trend of one customer.

  Moreover, in the said form, it illustrated that the reference time which determines whether it is a customer's trend is set to 3 minutes etc. based on a statistical result. However, such a reference time can be set in various ways, and may be dynamically changed corresponding to various conditions.

  For example, such a reference time can be set to a short time at a store in front of a station or a store near a university, and can be set to a long time at a store in a residential area. In addition, the standard time can be shortened when commuting to school and extended at midnight.

  Further, when the occurrence frequency of sales history data is high, the reference time can be shortened because the turnover rate of the customer is high, and when the occurrence frequency of sales history data is low, the reference time can be extended based on the low turnover rate of the customer. .

  Similarly, the predetermined time for associating the sales history data with the movement history data can also be set according to the store form, or can be varied according to the time and the occurrence frequency of the sales history data.

  In the above embodiment, common product data is recorded on the RFID chip 110 of the dummy card 100 corresponding to the same cigarette pack, and the sales history data and the movement history data are associated with each other stochastically.

  However, identification data for each individual is recorded on the RFID chip 110 of the dummy card 100, and this may be recognized by the card display device 200 or the sales management device 400. In this case, the movement history data and the sales history data can be reliably associated one-to-one with the identification data for each RFID chip 110.

  Further, in the above embodiment, the card display device 200 generates the card arrangement data from the product data received by the plurality of RFID readers 220 and registers it in the sales management device 400.

  However, the card arrangement data that is input and operated by the card display device 200 and the sales management device 400 may be held. In that case, the card display device 200 and the sales management device 400 confirm the matching between the held card arrangement data and the product data received by the plurality of RFID readers 220 of the card display device 200, and if the matching is not confirmed. It is preferable to notify the confirmation of the arrangement.

  Further, in the above embodiment, a plurality of types of dummy cards 100 are illustrated as being arranged one-on-one on the plurality of card holding units 210 of the card display device 200. However, the relationship between the plurality of types of dummy cards 100 and the plurality of card holding units 210 may be one-to-many. In this case, the same dummy card 100 is distributed and displayed on the plurality of card holding units 210. For this reason, it is possible to analyze in detail, for example, customer trends depending on the display position.

  Further, in the above embodiment, only the card arrangement data and the movement history data are generated by the product data detected by the RFID reader 220 by the card display device 200.

  However, the current inventory data of the dummy card 100 held in the card holding unit 210 is generated based on the product data detected by the RFID reader 220, and the generated current inventory data is output by the sales registration device 300 or the like. Good. In this case, a store clerk working at the position of the sales registration device 300 can check the stock status of the dummy card 100 in the card display device 200 in real time.

  Furthermore, the shortage of merchandise in the card holding unit 210 may be detected from the current stock data as described above, and the sales registration device 300 or the like may be notified of the dummy card 100 and the card holding unit 210 in which the shortage has been detected.

  In this case, the store clerk working at the position of the sales registration device 300 can quickly grasp the shortage of the dummy card 100 in the card display device 200. For this reason, the dummy card 100 held at the position of the sales registration device 300 can be quickly supplied to the card display device 200.

  Further, the dummy card 100 acquired from the card holding unit 210 and returned to the different card holding unit 210 is detected from the movement history data and the current inventory data, and the detected product and the card holding unit 210 are connected to the sales registration device 300. Etc. may be notified.

  In this case, even if the dummy card 100 is returned to an inappropriate card holding unit 210 of the card display device 200 by a customer or the like, the store clerk can surely grasp and correct the card holding unit 210 and the dummy card 100. .

  Furthermore, in the said form, it illustrated that the movement production | generation part 230 and the arrangement | sequence production | generation part 240 were mounted in the card display apparatus 200. FIG. However, the movement generation unit 230 and the array generation unit 240 may be mounted on the sales management apparatus 400.

  On the contrary, in the above embodiment, the data management unit 410 is illustrated as being mounted on the sales management device 400, but the data management unit 410 may be mounted on the card display device 200.

  In addition, at least one of the movement generation unit 230 and the array generation unit 240 may be mounted on the sales registration device 300, or the sales registration device 300 and the sales management device 400 may be combined.

  Furthermore, in order to simplify the description in the above embodiment, the data management system 1000 is exemplified in one store. However, a data management system (not shown) or the like in which the card display device 200 and the sales registration device 300 of a plurality of stores are connected to one sales management device 400 at the head office may be used.

  Moreover, in this Embodiment, it illustrated that the movement production | generation part 230 and the arrangement | sequence production | generation part 240 of the card display apparatus 200 were logically implement | achieved as various functions with a computer program. However, each of these units can be formed as unique hardware, or can be realized as a combination of software and hardware.

  Furthermore, as a matter of course, the above-described embodiment and a plurality of modifications can be combined within a range in which the contents do not conflict with each other.

It is a schematic diagram which shows the logical structure of the data management system of embodiment of this invention. It is the front view and back view which show the external appearance of a dummy card. It is a perspective view which shows the external appearance of a card display apparatus. It is a vertical side view which shows the structure of the card holding part of a card display apparatus. It is a front view which shows the structure of the card holding part of a card display apparatus. It is a schematic diagram which shows the data structure of product data. (a) is a schematic diagram which shows the data structure of card arrangement | sequence data, (b) is a schematic diagram which shows the data structure of movement history data. It is a schematic diagram which shows the data structure of sales history data. It is a flowchart which shows the processing operation of the initial setting of a card display apparatus. It is a flowchart which shows the production | generation operation | movement of the movement history data of a card display apparatus. It is a flowchart which shows the processing operation of a sales management apparatus. It is a perspective view which shows the external appearance of the card display apparatus of one modification. It is a perspective view which shows the external appearance of the principal part of the card display apparatus of another modification. It is a perspective view which shows the external appearance of the card display apparatus of another modification. It is the front view and back view which show the external appearance of a dummy card. It is a vertical side view which shows the structure of the card holding part of a card display apparatus. It is a vertical front view which shows the structure of the card holding part of a card display apparatus. It is a perspective view which shows the external appearance of the card display apparatus of another modification. It is a perspective view which shows the external appearance of the principal part of a card display apparatus. It is a perspective view which shows the external appearance of the card display apparatus of another modification. It is a perspective view which shows the external appearance of the card display apparatus of another modification. It is a perspective view which shows the external appearance of the card display apparatus of another modification. It is a perspective view which shows the external appearance of the card display apparatus of another modification.

Explanation of symbols

DESCRIPTION OF SYMBOLS 100 Dummy card 110 RFID chip 120 Card mount 130 Through-hole 200,200a, 200b Card display apparatus 210 Card holding part 220 RFID reader 221 Metal holder 230 Movement generation part 240 Array generation part 250 Control box 251 Keyboard unit 252 Display unit 260 Card display Board 261 Guide board 262 Advertisement sheet 263 Price tag sheet 264 Wire harness 265 Advertisement sheet 270 Board support base 271 Advertisement sheet 272 Guide sheet 273 Opening hole 280 Guide member 300 Sales registration device 310 RFID reader 320 Sales generation unit 400 Sales management device 410 Data management Part 500 dummy card 510 through hole 520 card display device 530 card holding part 540 card display display 541 Card display board 550 Card holding portion 551 Blocking box 552 Transparent bottom plate 560 Dummy card 570 Card display device 580 Card display board 581 Sheet holder 582 Connecting convex portion 583 S-shaped hook 584 Connection connector 590 Card display device 591 Stand member 592 Card holding 593 Sheet holder 600 Card display device 610 Card display unit 611 Recess 612 Advertising board 620 Unit support base 630 Card display device 640 Display device 1000 Data management system BP Brand image TI Product information

Claims (30)

A plurality of types of dummy cards that are acquired by customers and used for purchasing products, a card display device that displays the plurality of dummy cards, and sales history data for each product that is sold corresponding to the dummy cards. A data management system having a sales registration device for registration,
The dummy card is mounted with an RFID (Radio Frequency Identification) chip in which product data such as product identification data for each product type is recorded,
The sales registration device receives the product data from the RFID chip of the dummy card and uses it to generate the sales history data,
The card display device includes a plurality of card holding units each holding a plurality of the dummy cards in a stacked state, and a plurality of product data received from the RFID chip for each of the dummy cards held in the card holding unit. An RFID reader,
A movement generation unit that detects the dummy card acquired from the card holding unit by stopping the reception of the product data by the RFID reader and generates movement history data;
A data management unit for collecting and managing the generated movement history data;
Furthermore, a data management system.   2. The data management according to claim 1, wherein the movement generation unit detects the dummy card obtained and returned from the card holding unit by resuming reception of the product data by the RFID reader, and generates the movement history data. system.   The movement generation unit also detects the dummy card acquired from the card holding unit and returned to the different card holding unit when reception of the product data by the RFID reader is started, and generates the movement history data. Item 3. The data management system according to item 1 or 2.   The data management system according to claim 1, wherein the data management unit also collects and manages the sales history data, and detects and associates the movement history data corresponding to each sales history data.   The data management system according to claim 4, wherein the data management unit determines that the oldest movement history data corresponds within a predetermined time from the registration time of the sales history data.   The data management system according to claim 5, wherein the data management unit determines that the latest movement history data corresponds outside the predetermined time when the movement history data corresponding to the predetermined time is not detected. In the card display device, the plurality of card holding portions are formed in the same structure,
The plurality of types of dummy cards are formed in the same shape at least a portion held by the card holding portion,
7. The data management unit according to claim 1, wherein the arrangement of the plurality of types of dummy cards in the card display device is held as card arrangement data, and the movement history data is associated with the card arrangement data. A data management system according to claim 1.   The data management system according to claim 7, wherein the data management unit associates the latest card arrangement data with each time the movement history data is input. The data management unit holds the card array data to be input,
An arrangement confirmation unit for confirming the matching between the held card arrangement data and the product data received by the plurality of RFID readers of the card display device;
A confirmation notification unit for notifying the confirmation of the alignment if the alignment is not confirmed,
The data management system according to claim 7 or 8, further comprising:   The data management according to claim 7 or 8, further comprising an array generation unit that generates the card array data from the product data received by the plurality of RFID readers of the card display device and registers the card array data in the data management unit. system.   The data management system according to any one of claims 1 to 10, wherein the dummy card has merchandise information written at a position that is difficult to see when held in the card display device.   The dummy card has at least a product name written at a position on the front side when held in the card display device, and at least one of the product information at a position on the back side when held on the card display device. The data management system according to claim 11, wherein a part is indicated. The card holding part is formed in a box shape having an upper surface opening for holding the dummy card inserted from above,
The dummy card has at least a product name written on an upper portion exposed when held in the card display device, and at least a part of the product information on a lower portion shielded while held on the card display device. The data management system according to claim 11 or 12, wherein: The card display device is formed in a width that is difficult for only one customer to use,
The data management system according to any one of claims 1 to 13, wherein the data management unit determines that a plurality of the movement history data generated in a shorter time than a predetermined reference time is by one customer.   The data management unit determines that a plurality of the movement history data generated in a short time from a predetermined reference time by a plurality of the card holding units having a positional relationship that is difficult for only one customer to use are determined by one customer. Item 14. The data management system according to any one of Items 1 to 13.   The data management unit extracts a plurality of patterns of the movement history data that have occurred in a shorter time than a predetermined reference time, and determines that the frequently occurring pattern from an extraction result is due to one customer. 14. The data management system according to any one of items 13. An inventory generating unit that generates current inventory data of the dummy card held in the card holding unit by the product data detected by the RFID reader;
An inventory output unit for outputting the generated current inventory data;
The data management system according to any one of claims 1 to 16, further comprising: A shortage detection unit for detecting a shortage of the dummy card in the card holding unit based on the current inventory data;
A shortage notifying unit for notifying the dummy card in which a shortage is detected and the card holding unit;
The data management system according to claim 17, further comprising: A misplacement detection unit that detects the dummy card acquired from the card holding unit and returned to the different card holding unit based on at least one of the movement history data and the current inventory data;
A misplacement notifying unit for notifying the detected product and the card holding unit;
The data management system according to claim 17 or 18, further comprising: The card display device of the data management system according to claim 1,
A plurality of card holding portions each holding a plurality of the dummy cards in a stacked state;
A plurality of RFID readers for receiving the product data from the RFID chip for each of the dummy cards held in the card holding unit;
A card display device.   21. The card display device according to claim 20, further comprising a movement generation unit that detects movement of the dummy card acquired from the card holding unit when the reception of the commodity data by the RFID reader is stopped and generates movement history data. The sales registration device of the data management system according to claim 1,
A registration reader unit that receives the product data from the RFID chip of the dummy card;
A sales generation unit that generates the sales history data using the acquired product data;
The movement generation unit that detects the dummy card acquired from the card holding unit by the reception stop of the commodity data by the RFID reader of the card display device according to claim 20, and generates movement history data;
A data management unit for collecting and managing the generated movement history data;
Sales registration device having. The sales registration device of the data management system according to claim 1,
A registration reader unit that receives the product data from the RFID chip of the dummy card;
A sales generation unit that generates the sales history data using the acquired product data;
A data management unit for collecting and managing the movement history data generated by the card display device according to claim 21;
Sales registration device having. A sales management device that collects and manages the sales history data from a sales registration device of the data management system according to claim 1,
The movement generation unit that detects the dummy card acquired from the card holding unit by the reception stop of the commodity data by the RFID reader of the card display device according to claim 20, and generates movement history data;
A data management unit for collecting and managing the generated movement history data and collecting and managing the sales history data from the sales registration device;
A sales management device. A sales management device that collects and manages the sales history data from a sales registration device of the data management system according to claim 1,
A sales management apparatus comprising a data management unit that collects and manages the sales history data from the sales registration apparatus and collects and manages the movement history data generated by the card display device according to claim 21. A dummy card of the data management system according to claim 11,
It is equipped with an RFID chip that records product data such as product identification data for each product type.
A dummy card in which product information is written at a position that is difficult to view when held by the card display device. A computer program for the sales registration device according to claim 22,
A history generation process for generating the sales history data using the acquired product data;
A movement generation process for generating movement history data by detecting the dummy card acquired from the card holding unit by stopping reception of the product data by the RFID reader of the card display device according to claim 20;
A data management process for collecting and managing the generated movement history data;
Is a computer program that causes the sales registration apparatus to execute. A computer program for the sales registration device according to claim 23,
A history generation process for generating the sales history data using the acquired product data;
A data management process for collecting and managing the movement history data generated by the card display device according to claim 21;
Is a computer program that causes the sales registration apparatus to execute. A computer program for the sales management device according to claim 24,
A movement generation process for generating movement history data by detecting the dummy card acquired from the card holding unit by stopping reception of the product data by the RFID reader of the card display device according to claim 20;
A data management process for collecting and managing the generated movement history data and collecting and managing the sales history data from the sales registration device;
Is a computer program that causes the sales management apparatus to execute. A computer program for the sales management device according to claim 25,
The sales management device having a data management unit that collects and manages the sales history data from the sales registration device and collects and manages the movement history data generated by the card display device according to claim 21. Computer program.

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