JP2007115217A - Method and device for measuring advertisement linked with rss feed - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a method and a device for devising marketing technique utilizing RSS feed of a Web site inductive form from mass media advertisement different from technique of SEM (search engine marketing) and measuring the advertisement in real time. <P>SOLUTION: The device is comprised of: a browser terminal (including a browser television receiver) which reads and access an address or a URL in which identification code indicating an RSS feed distribution site is set in components; or an information distribution server which sets the identification code and distributes the identification code to a cellular phone system and the RSS feed of the Web site and a device which sets the identification code set in the URL by the same access to a search key, searches the Web site, displays the acquired RSS feed on the browser, records the URL and the number of display cases of the RSS feed in a database of a member and measures the number of display cases of the RSS feed by unit of the identification code in real time. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

Detailed Description of the Invention

In the present invention, an advertisement medium code (an identification code of an advertisement campaign using a television, magazine, catalog, or banner advertisement medium, and an arbitrary identification code uniquely indicating an RSS feed distribution site, hereinafter referred to as a campaign ID) Is set as an address or a constituent element (query character string) of a URL (Uniform Resource Locator). A browser terminal device (browser TV) that reads the QR code (two-dimensional barcode) storing the address or URL, or a banner of a home page (a method of pasting image content on a Web page and linking to a site specified by the URL) (Including receiving device) or a mobile phone device and a relay that searches and acquires an RSS feed including the campaign ID from a Web site on the information distribution server device based on the campaign ID in the URL in the same access Technology relating to an operation method and apparatus for storing the RSS feed in each portal site of a member in the portal server apparatus and measuring the distribution status and the number of displayed RSS feeds to each portal in real time in units of campaign IDs It is.
The browser terminal device includes a TV broadcast receiver (indicating a browser TV receiver) built in the browser, and reads the address or URL embedded in the broadcast signal or in the received image.

  The RSS (version 1.0 RSS is an abbreviation for RDF Site Summary), which is the feature here, is a tag (text structure Mark) is a format (sentence format) based on XML-based RDF (Resource Description Framework), and RSS feed means a text file described in RSS format or its contents. In the invention, the product link for members who recommend selling products on the homepage on the Internet (product introduction tag information prepared as a “template” for promotion including link information to campaign sites and product sales sites, Text, images, TV frames The contents of the video refers to the banner such as such as Charlottenburg) and RSS feed.

There was SEM (search engine marketing) as a marketing technique for making it easy to find a website with a search engine. The methods were search engine optimization (SEO) and keyword-linked advertising.
On the other hand, there has been a method for advertising campaign sites by putting a QR code (two-dimensional barcode) that stores the URL of the site on mass media advertising media (TV, magazines, newspapers, catalogs). The only way to measure effectiveness is to guide visitors to the site, obtain personal information such as e-mail addresses, and conduct campaign questionnaire surveys separately in an e-mail magazine. And the Personal Information Protection Law.

Problems to be solved by the invention

  The conventional method of notifying a campaign in an e-mail magazine for a promotional community is only a one-way medium by an advertiser, and the advertising effect of the medium is a method of measuring a click rate by a consumer to a site URL described in an e-mail. There was only. Moreover, it was limited to the Internet, and there was no expectation of an advertising effect due to a media mix with mass media advertising. Moreover, as a problem specific to e-mail magazines, the occurrence of span e-mails and the like has occurred frequently, leaving consumers away. Furthermore, based on the enforcement of the Personal Information Protection Law on April 1, 2005, the leakage of information such as e-mail addresses in e-mail magazines becomes a social problem and avoids the conventional e-mail magazine distribution mechanism in campaign notifications. There were many companies. Because of this social background, there has been a demand for a method for automatically obtaining only necessary campaign notifications from the consumer side.

  An object of the present invention is to devise a marketing technique using a website-guided RSS feed by mass media advertisement, which is different from a conventional SEM (search engine marketing) technique, and to measure the advertisement in real time; A device is provided.

The problem with the method to be solved by the present invention is that it was distributed in a media advertisement.
URL embedded in the I QR code, or II URL set in the banner of the homepage, or III URL embedded in the broadcast signal or in the received image,
The campaign ID set in the component (query character string) is read from the URL accessed by the user, and the My portal (indicating a dynamic portal displayed, recorded, and stored according to the user visiting the website) The campaign ID is stored in the subdomain in advance in the RSS reader device (searches the Web site for a periodically updated or new RSS feed and obtains the target RSS feed). The URL of the information distribution server device set in is notified. The RSS reader device periodically searches for an RSS feed transmitted by a company, and obtains a new RSS feed including the campaign ID.

  By notifying the RSS reader device of a URL that partially matches the subdomain name of the RSS feed distribution site URL, it is possible to always read all RSS feeds transmitted by the company. However, since a company develops many campaigns simultaneously in parallel, a mechanism for obtaining only an RSS feed related to the campaign is required. Accordingly, the campaign ID is set and distributed to the RSS feed, and the RSS reader device of the relay portal server device compares and determines the campaign ID stored in the table and the campaign ID of the RSS feed. (Including a browser television receiver) and a mobile phone device browser, the RSS feed is stored, and the URL of the RSS feed and the number of display items are stored in a table of the My portal.

  In addition, in the method of the present invention, information is distributed when tag information (a banner for product recommendation for members) in the RSS feed taken into the My Portal of the sales promotion community (member) is pasted on an arbitrary page (meaning BLOG). In the server device, the text, image, and video tag of the elements in the RSS feed are incorporated statically (manually pasted manually) into any page (BLOG) or dynamically (automatically downloaded) and relayed. The portal server device stores the URL of the updated page in the My portal table. The page (BLOG) is published on the Internet on the Internet, and reviews about campaign advertisements and reviews on products by the consumer (BLOG viewer) are posted. In this way, it is possible to qualitatively understand the ripple effect at the mouth with respect to the RSS feed linked to the campaign advertisement.

  For measuring the ripple effect of RSS feeds, for each RSS feed URL stored in the table of each My Portal of the promotional community, by member attribute data (region, age, gender, etc.) and date by campaign ID It is to provide an operation method and apparatus capable of providing an advertisement measurement service by counting the number of RSS feed consumers and members displaying (browsing) in real time.

  In a specific aspect of the present invention, in addition to the campaign ID, the member ID (user's arbitrary identification code) is confirmed from the elements of the RSS feed, and the RSS feed is imported, so that the OneToOne for a specific individual can be obtained. You can also send RSS feeds.

Means for solving the problem

  The present invention has been made in view of the above problems.

The first invention is a mobile phone device that stores an address or URL in which an arbitrary identification code (referred to as a campaign ID) indicating an RSS feed distribution site is set as a constituent element in a QR code and is read and accessed by a QR code reader device. Or
A browser terminal device that stores the address or URL in the banner of the homepage and reads and accesses it with a browser, or
A browser television receiver that embeds the address or URL in a broadcast signal or in a received image thereof and reads and accesses it by a browser;

  With the information distribution server device that sets and distributes the campaign ID in the RSS feed of the website,

The campaign ID set in the address or URL for the access is set as a search key, the Web site is searched, the acquired RSS feed is displayed on the browser, and the URL and the number of display of the RSS feed are displayed. Record in the database of the member who accessed the same,
Means for storing a program for measuring the number of RSS feeds displayed in units of the campaign ID in real time;
A display device comprising: a server device comprising a control means according to the program.

  In the second invention, the browser terminal device (including the browser TV receiving device) and the mobile phone device set an arbitrary identification code (referred to as campaign ID) indicating the RSS feed distribution site as a component (query character string). Reading the address or URL and accessing the relay portal site of the relay portal server device;

  In the relay portal site, the member ID of the accessed member is numbered, a relay portal dedicated to member access (hereinafter referred to as “My portal”) is created for each member ID, and the URL for the access is set. Determining the campaign ID, and storing the campaign ID and the member ID in the table of the My portal;

  The information distribution server device generates an RSS feed and sets the campaign ID and the member ID in the RSS feed.

  Upon receiving the RSS feed acquisition request from the browser terminal device (including the browser television receiver) and the mobile phone device, the RSS reader device in the relay portal server device receives the campaign ID and the member from the My portal table. Obtaining an ID and setting it as a search key, and searching the RSS feed in the information distribution server device;

  The RSS reader device determines whether the campaign ID and the member ID in the acquired RSS feed match the campaign ID and the member ID stored in the table of the My portal. The RSS feed is displayed on the browser terminal device (including the browser television receiver) and the mobile phone device browser, and the RSS feed is stored, and the URL of the RSS feed and the number of display items are stored in the My portal table. The step of memorizing,

In the relay portal server device, for each campaign ID, the member attribute data (region, age, sex) and the number of RSS feed display items stored in the My portal table by date are tabulated.
And a method comprising:

  In the third invention, the browser terminal device (including the browser TV receiving device) and the mobile phone device set an arbitrary identification code (referred to as campaign ID) indicating the RSS feed distribution site as a constituent element (query character string). Reading the address or URL and accessing the relay portal site of the relay portal server device;

  In the relay portal site, the member ID of the accessed member is numbered, a relay portal dedicated to member access (hereinafter referred to as “My portal”) is created for each member ID, and the URL for the access is set. Determining the campaign ID, and storing the campaign ID and the member ID in the table of the My portal;

  The information distribution server device generates an RSS feed and sets the campaign ID and the member ID in the RSS feed.

  Upon receiving the RSS feed acquisition request from the browser terminal device (including the browser television receiver) and the mobile phone device, the RSS reader device in the relay portal server device receives the campaign ID and the member from the My portal table. Obtaining an ID and setting it as a search key, and searching the RSS feed in the information distribution server device;

  The RSS reader device determines whether the campaign ID and the member ID in the acquired RSS feed match the campaign ID and the member ID stored in the table of the My portal. The RSS feed is displayed on the browser terminal device (including the browser television receiver) and the mobile phone device browser, and the RSS feed is stored, and the URL of the RSS feed and the number of display items are stored in the My portal table. The step of memorizing,

  If the member requests to include the tag information of the RSS feed on any page,

  The information distribution server device incorporates text, image, and video tags of elements in the RSS feed into any page, publishes the page on the Internet, and transmits the URL of the page to the relay portal server device. ,

  In the relay portal server device, storing the URL of any page in the My portal table;

In the relay portal server device, for each campaign ID, the member attribute data (region, age, sex) and the number of RSS feed display items stored in the My portal table by date are tabulated.
And a method comprising:

Action and effect

In the present invention, an address or URL in which an arbitrary identification code (referred to as campaign ID) indicating an RSS feed distribution site is set as a component (query character string) is stored in a QR code and read by a QR code reader. Mobile phone device or
A browser terminal device that stores the same address or URL in the banner of the homepage and is read by a browser, or
The browser TV receiving device in which the same address or URL is embedded in the broadcast signal or in the received image and read by the browser is as follows:
Access the relay portal site in the relay portal server device.
The information distribution server device that distributes the RSS feed transmits an RSS feed (product recommendation banner for members) set to the campaign ID to the sales promotion community.
At the relay portal site of the relay portal server device, the information distribution server device is searched for the RSS feed to be collated with the campaign ID determined from the accessed URL, and the acquired RSS feed is browsed to the browser. And the URL of the RSS feed and the number of display items are recorded on the member portal. A method and apparatus comprising a function for measuring a ripple effect of an RSS feed advertisement for each member attribute in a campaign unit in real time.

One-to-one real-time advertising measurement unique to online media (Internet-based media) different from conventional TV and radio audience ratings can be performed. In the realization of the present invention, it is an epoch-making thing that suggests a case of a fusion point of mass media broadcasting and Internet service.
The following effects are obtained as specific effects of the present invention.

  1) It is possible to provide a marketing technique using a website-guided RSS feed by mass media advertisement, which is different from the conventional SEM (search engine marketing) technique. In the third invention, it is also possible to qualitatively understand the ripple effect at the mouth of the page that has received the RSS feed in conjunction with the campaign advertisement.

  2) Distribute and link QR codes, homepage banners, and broadcast received images that store the URL by setting an identification code (campaign ID) indicating an RSS feed distribution site as a component (query character string) on an advertising medium. Thus, the ripple effect of the RSS feed distributed can be measured in real time.

  3) Unlike guidance to a commercial website using an e-mail magazine on the premise of acquiring personal information (email address), the consumer selects only the necessary campaign notifications, acquires the RSS feed, and goes to the target website. It becomes possible to link.

  4) By setting the member ID (user identification code) as an element of the RSS feed and acquiring the RSS feed, it is possible to perform RSS feed distribution in OneToOne toward a specific individual.

FIG. 1 shows an outline of a service by realizing the functions of the present invention. The campaign is released to members of the sales promotion community by region such as TV, newspaper, magazine, catalog, etc. (consumers who recommend products to viewers on the Web page on the Internet and referred to as members in the present invention). At this time, the URL in which the campaign ID (which indicates an arbitrary identification code indicating a uniquely corresponding RSS feed distribution site) is set as a constituent element (query character string) is stored in the QR code 4 and read by the QR code reader device. Mobile phone device 3 or
The browser terminal device 3 that stores the URL in the banner of the homepage and reads it with a browser, or
The browser television receiver 3 that embeds the URL in a broadcast signal or in the received image and reads it by a browser,
The relay portal site in the relay portal server device 2 is accessed.
In order to embed the URL in the received image by the browser television receiver 3, the URL is embedded in the clickable map (mapping the clicked location) corresponding to the received image, and the user clicks the cursor pointer in accordance with the received image. Then, the URL is read into the browser.

  In the relay portal server device 2 of the present invention, the consumer and the member recommend the latest product information (the product information described in the RSS feed in the present invention, and the member imports the RSS feed into an arbitrary page (BLOG). It provides a relay portal site that serves as a general point of contact for requesting page information (which means comments). In this relay portal site, a My portal that is a member-specific portal (meaning an entrance to a Web page) for recommending a product is opened for the member. When opening the My Portal, the relay portal site stores member attribute data such as region, age, gender and hobby in the My Portal table (data storage area that can be read and written to the disk storage device). A member ID (code for identifying a member) for accessing the portal is provided to the member via the Internet.

  In this way, personal attribute information is centrally managed by the relay portal server device 2 to prevent leakage of personal attribute information deposited from a client company. In the present invention, the information distribution server apparatus 1 is set up as an RSS feed distribution and page management server apparatus. This purpose is to outsource personal attribute information from a client company and perform centralized management safely. In view of the safety aspect of the server apparatus, it is assumed that all functions of the information distribution server apparatus 1 can be taken into the relay portal server apparatus 2 in the configuration of the server apparatus of the present invention.

  The RSS feed distribution site which is the main function of the information distribution server device 1 relays page information pasted with an RSS feed with a campaign ID and a product link (a tag of a product recommendation banner included in an element in the RSS feed). Call 2 The RSS feed distribution site can be installed not only on the information distribution server device 1 but also on a server device of a company EC site. Other functions of the information distribution server device 1 include RSS feeds for product campaigns, product recommendation banners (images for establishing URL links to related sites), templates (HTML files and images, TV commercials and news videos). A template with materials) is available.

  In the relay portal server device 2, the RSS feed is read from the related RSS feed distribution site based on the RSS feed URL with the campaign ID as a subdomain, and collated with the campaign ID. While displaying in a browser terminal device (including a browser television receiving device) and the browser of the mobile phone device 3, the RSS feed is stored, and the URL of the RSS feed and the number of display items are stored in a table of the My portal.

  The member pastes the tag information recorded in the element in the RSS feed in the information distribution server device 1, and the service provider's BLOG (which means a personal information disclosure system recorded on the website) page or information distribution It is pasted on a Web page provided in the server device 1, a product recommendation comment is described, the page is published on the Internet, and the URL of the page is stored in the My portal table.

  In the relay portal server device 2, the number of RSS feed displays stored in the personal portal data of each member (region, age, sex) and the My portal table by date is tabulated for each campaign ID.

  As described above, it is a service based on the realization of the function for measuring the real-time ripple effect of the RSS feed by attribute in units of campaign IDs. The operation method and apparatus will be described in detail below with reference to the drawings of the embodiments. Will be described with reference to FIG.

  FIG. 2 is a step diagram showing an embodiment of the present invention. The contents are shown in accordance with each step of the claims.

  In the present invention, the procedure up to the acquisition and storage of the RSS feed (parts common to claim 1, claim 2, and claim 3) is as follows.

  (1) A special QR code 4 is distributed on mass media (TV, magazine, catalog, etc.). In the QR code 4, the campaign ID is set in the URL component (query character string) for accessing the relay portal site (ST20).

  As shown in FIG. 3, the campaign ID (which means an advertising medium code and is an arbitrary identification code indicating a uniquely corresponding RSS feed distribution site) can be described as a URL component (query character string). The identification code of http: // www. portal. ne. jp / rss. html? In ref = id001, an example of campaign ID “id001” means a campaign ID of a mass media to which a QR code 4 is distributed (an arbitrary identification code of an advertisement campaign specified as a TV, magazine, catalog, or banner advertisement medium). And a query character string (a variable passed from the terminal to the server) passed as a parameter to the relay portal site provided in the relay portal server device 2. This arbitrary identification code uniquely indicates the RSS feed distribution site.

  The QR code 4 storing the URL in which the campaign ID is set as a constituent element (query character string) is read by the browser terminal device (including the browser TV receiving device) and the QR code reader device of the mobile phone device 3, and further the QR code 4 Is read by a browser and accessed to the relay portal site of the relay portal server device 2 (ST21).

In ST20 and ST21, the mechanism is described based on the QR code. Similarly, a browser terminal that reads a banner of a homepage that stores a URL in which a campaign ID is set as a constituent element (query character string) by a browser. Device (including browser television receiver) and mobile phone device 3 or
The browser television receiver 3 that embeds the URL in a broadcast signal or in the received image and reads it by a browser,
Similarly, access to the relay portal site in the relay portal server device 2

  (2) In the relay portal site of the relay portal server device 2, when the first member access is determined, the member registration process is performed. The member ID (number for identifying the member) for accessing the relay portal server device 2 is assigned to the browser terminal device (including the browser TV receiving device) and the mobile phone device 3 via the Internet. The relay portal site reads the query character string that is a component of the URL and passed as a parameter, and determines the campaign ID. In the relay portal site, a My portal is created using the member ID as a unique search key, and the campaign ID and the member ID are stored in a table in the My portal (the table data structure stored in the disk storage device as shown in FIG. 6). Memory). Further, attribute codes such as region (postal code), age, gender, and hobby as member attribute data are read from the browser terminal device (including browser TV receiver) and the mobile phone device 3 via the Internet, and stored in the My portal table. Store (ST22).

(3) In the RSS feed distribution site in the information distribution server device 1, a product link for members (prepared as a “template” for sales promotion, including information on links to campaign sites and product sales sites, text, images, (This means a banner of a video such as a TV commercial) and generates an RSS feed with the product link as tag information as a component element (included in the Description element and Image element shown in FIG. 4). Stores the campaign ID and member ID.
In the embodiment of the present invention, as shown in FIG. 4, the title element (element describing the title of the site) in the channel element (element describing the outline of the entire site) of the RSS feed is set to <title> “campaign ID. As shown as “for” member ID “</ title”, the campaign ID is stored before “for” and the member ID is stored behind. As an application example, if an extension by the RSS module (information that cannot be described by a core element) is used, it may be described by a “publisher” (base that provides an article) element (ST23).

  (4) The relay portal server device 2 receives an RSS feed acquisition request from the browser terminal device (including the browser television receiver) and the mobile phone device 3 via the Internet (ST24).

  (5) The RSS reader device in the relay portal server device 2 (crawls the website in search of periodically updated or new RSS feeds) acquires the campaign ID and member ID stored in the My Portal table. Then, the URL of the RSS feed distribution site in the information distribution server apparatus 1 having the campaign ID and the member ID as constituent elements is searched. The RSS reader device periodically searches for the URL of the RSS feed and acquires it if a new RSS feed including the campaign ID and member ID is found (ST25).

  In the embodiment of the present invention, FIG. 5 shows a procedure for constructing an RSS feed URL related to a campaign ID. The RSS reader device sets the campaign ID “id001” stored in the My portal table to the subdomain name of the URL (ST41), and sets the wild card “*” to the RSS feed page at http: // id001. ecsite. ne. jp / *. The setting is made as * (ST42), and the URL of the RSS feed distribution site is thus set in the RSS reader device.

  (6) The RSS reader device of the relay portal server device 2 sequentially acquires RSS feeds of a plurality of members. The acquired RSS feed is stored in the member shared space in the disk storage device of the relay portal server device 2. The RSS reader device of the relay portal server device 2 has an individual member's My Portal in which the campaign ID before “for” and the member ID behind are indicated in the title element in the channel element of the RSS feed stored in the member shared space. It is determined whether it matches the campaign ID and member ID (campaign ID and member ID in the table of FIG. 6) stored in the table, and if they match and the RSS feed is updated, it is acquired. The RSS reader device transmits and displays the acquired RSS feed to the browser terminal device (including the browser television receiver) and the browser of the mobile phone device 3, and also displays the RSS feed URL, the date of acquisition, and the RSS feed. The display number is updated and stored in the My portal table (URL of acquired RSS feed, date, display CTR in FIG. 6) (ST26). The RSS feed acquisition pattern based on the comparison of the campaign ID and member ID in the My portal with the campaign ID and member ID of the RSS feed is described in FIG. 7 as an example.

  In the present invention, the procedure until the RSS feed is incorporated into an arbitrary page (part described in claim 3) is as follows.

  (7) Incorporate tag information (product recommended banners for members) recorded in elements in RSS feeds acquired by members into a member's already acquired page (BLOG) or any newly acquired web page If requested (ST27),

  The information distribution server device 1 captures the text, image, and video tag of the element in the RSS feed and statically (manually pastes) or dynamically (automatically downloads) the page. Paste and perform the integration process. Write the sales community member ID (recognition code of the member who recommended the product) to the specified tag in the page, publish the page on the Internet, and relay the URL of the page to the relay portal server The information is transmitted to the My portal in the device 2 and notified (ST28).

  (8) In the corresponding My portal of the relay portal server device 2, the URL of the page where the RSS feed has been incorporated and its date are stored in the My portal table (the URL and date of the created page described in FIG. 6) ( ST29). The information distribution server device 1 publishes the page on the Internet for consumers. The consumer browses the page and posts comments and reviews on the product on the page.

  In the present invention, the procedure for measuring the ripple effect of the RSS feed (the part common to claim 1, claim 2, and claim 3) is as follows.

  (9) When a consumer or member accesses a relay portal site and browses an RSS feed or related page information captured in the member's My portal, the relay portal site of the relay portal server device 2 Update the number of URLs of the acquired RSS feed stored in the My portal table (display CTR described in FIG. 6) and record the value.

  In the relay portal site, the RSS feed browsing data (URL, date, display CTR of the acquired RSS feed shown in FIG. 6) recorded in the table in the MY portal of each member is aggregated in real time on a request basis, and the campaign ID The number of RSS feeds that are ranked by date (analyze the spread of advertisements in time series) is displayed as a unit, and the URL and date of the creation page shown in FIG. 6 are displayed on the site. A member or a consumer who has accessed the website sees the ranking information of the number of RSS feeds displayed, and browses an RSS feed of interest to the user and a related page.

  In addition, in order to measure by membership attribute by campaign ID, the RSS feed acquired by the member and its individual attribute data (member sex, age, and postal code shown in FIG. 6) recorded in each MY portal of the member The number of display items accessed and viewed by consumers and members themselves in the URL is tabulated and published on the site (ST30).

According to the above embodiment, the following is possible.
1) It is possible to provide a marketing technique using a website-guided RSS feed by mass media advertisement, which is different from the conventional SEM (search engine marketing) technique. In the third invention, it is also possible to qualitatively understand the ripple effect at the mouth of the page that has received the RSS feed in conjunction with the campaign advertisement.
2) Distribute and link QR codes, homepage banners, and broadcast received images that store the URL by setting an identification code (campaign ID) indicating an RSS feed distribution site as a component (query character string) on an advertising medium. 3) Real-time measurement of the effects of RSS feeds delivered 3) Unlike the guidance to commercial websites via e-mail magazines on the premise of obtaining personal information (e-mail address), the necessary campaign on the consumer side It is possible to select only the notification, acquire the RSS feed, and link to the target Web site.
4) By setting the member ID (user identification code) as an element of the RSS feed and acquiring the RSS feed, it is possible to perform RSS feed distribution in OneToOne toward a specific individual.

  An outline of the service by realizing the function of the present invention is shown.   Step diagram showing an embodiment of the present invention   Indicates a URL whose campaign ID is a component (query character string)   Shows how to store the campaign ID and member ID in the RSS feed   Demonstrates how to construct the RSS feed URL associated with the campaign ID   Shows the data structure of the table stored in the recording medium of My Portal   Indicates the RSS feed acquisition pattern

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Information distribution server apparatus 2 Relay portal server apparatus 3 Browser terminal apparatus (a browser television receiver apparatus is included) and a mobile telephone apparatus 4 QR code

Claims (3)

A mobile phone device that stores an address or URL in which an arbitrary identification code (referred to as a campaign ID) indicating an RSS feed distribution site is set as a constituent element in a QR code and is read and accessed by a QR code reader device, or
A browser terminal device that stores the address or URL in the banner of the homepage and reads and accesses it with a browser, or
A browser television receiver that embeds the address or URL in a broadcast signal or in a received image thereof and reads and accesses it by a browser;
With the information distribution server device that sets and distributes the campaign ID in the RSS feed of the website,
The campaign ID set in the address or URL for the access is set as a search key, the Web site is searched, the acquired RSS feed is displayed on the browser, and the URL and the number of display of the RSS feed are displayed. Record in the database of the member who accessed the same,
Means for storing a program for measuring the number of RSS feeds displayed in units of the campaign ID in real time;
A display device comprising: a server device comprising a control means according to the program. The browser terminal device (including the browser television receiver) and the mobile phone device read an address or URL in which an arbitrary identification code (referred to as campaign ID) indicating an RSS feed distribution site is set as a component (query character string), Accessing the relay portal site of the relay portal server device;
In the relay portal site, the member ID of the accessed member is numbered, a relay portal dedicated to member access (hereinafter referred to as “My portal”) is created for each member ID, and the URL for the access is set. Determining the campaign ID, and storing the campaign ID and the member ID in the table of the My portal;
The information distribution server device generates an RSS feed and sets the campaign ID and the member ID in the RSS feed.
Upon receiving the RSS feed acquisition request from the browser terminal device (including the browser television receiver) and the mobile phone device, the RSS reader device in the relay portal server device receives the campaign ID and the member from the My portal table. Obtaining an ID and setting it as a search key, and searching the RSS feed in the information distribution server device;
The RSS reader device determines whether the campaign ID and the member ID in the acquired RSS feed match the campaign ID and the member ID stored in the table of the My portal. The RSS feed is displayed on the browser terminal device (including the browser television receiver) and the mobile phone device browser, and the RSS feed is stored, and the URL of the RSS feed and the number of display items are stored in the My portal table. The step of memorizing,
In the relay portal server device, for each campaign ID, the member attribute data (region, age, sex) and the number of RSS feed display items stored in the My portal table by date are tabulated.
And a method comprising: The browser terminal device (including the browser television receiver) and the mobile phone device read an address or URL in which an arbitrary identification code (referred to as campaign ID) indicating an RSS feed distribution site is set as a component (query character string), Accessing the relay portal site of the relay portal server device;
In the relay portal site, the member ID of the accessed member is numbered, a relay portal dedicated to member access (hereinafter referred to as “My portal”) is created for each member ID, and the URL for the access is set. Determining the campaign ID, and storing the campaign ID and the member ID in the table of the My portal;
The information distribution server device generates an RSS feed and sets the campaign ID and the member ID in the RSS feed.
Upon receiving the RSS feed acquisition request from the browser terminal device (including the browser television receiver) and the mobile phone device, the RSS reader device in the relay portal server device receives the campaign ID and the member from the My portal table. Obtaining an ID and setting it as a search key, and searching the RSS feed in the information distribution server device;
The RSS reader device determines whether the campaign ID and the member ID in the acquired RSS feed match the campaign ID and the member ID stored in the table of the My portal. The RSS feed is displayed on the browser terminal device (including the browser television receiver) and the mobile phone device browser, and the RSS feed is stored, and the URL of the RSS feed and the number of display items are stored in the My portal table. The step of memorizing,
When the member requests to incorporate tag information of the RSS feed into an arbitrary page, the information distribution server device incorporates the text, image, and video tag of the element in the RSS feed into the arbitrary page, and the page Publishing on the Internet and transmitting the URL of the page to the relay portal server device;
In the relay portal server device, storing the URL of any page in the My portal table;
In the relay portal server device, for each campaign ID, the member attribute data (region, age, sex) and the number of RSS feed display items stored in the My portal table by date are tabulated.
And a method comprising:

Images