JP2007039046A - Method for decorating merchandise - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To solve a problem that a Moire' pattern-like three-dimensional visual effect is more freely and effectively exhibited, and to provide a method for advertising a point of purchase (POP) for a merchandise exhibiting a remarkable eye-catching effect by a unique visual effect which has never been developed. <P>SOLUTION: A three-dimensional visual effect is exhibited by forming a regularn pattern on the outer surface of the merchandise, wrapping this merchandise with an exterior member in which a regular pattern is formed on a transparent substrate part, and using an interference effect of a light between both patterns. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to a product decoration method or display method that provides a three-dimensional visual effect with a moire pattern.

2. Description of the Related Art Conventionally, packaging forms in which a product is stored and sold in a transparent synthetic resin molded product such as a clear case or blister pack whose surface is printed have been widely used. In addition, it is desired that the image of the product be greatly improved depending on the decoration at the time of sale or the display method. Is being considered.
Among them, the decoration by the moire pattern can show a three-dimensional visual effect. For example, in Patent Document 1, a large and small pattern is formed by printing a pattern with large and small dots with colored ink on the surface of a storage container body at a portion covered by a lid, and molding or printing with a transparent ink on the outer surface of the lid. There is a description of a cosmetic container characterized by having an overall pattern to which a moire pattern effect is added by forming a pattern with convex dots.
JP 2004-181037 A

  However, when a pattern is formed on the outer surface of the storage container main body and the lid as in Patent Document 1, the parts that can be decorated are limited, so the decoration effect is also limited.

  If a 3D visual effect with a moire pattern can be displayed freely and effectively without depending on the shape of the product, look at your own product among many products. The effect, the so-called eye-catching effect is exhibited, and in particular, it is expected that a large effect is exhibited in the point-of-purchase advertisement, so-called POP (point of purchase advertising).

  The present invention relates to a point-of-purchase advertisement (hereinafter referred to as “POP”), and it is an object of the present invention to more freely and effectively exert a moire pattern-like three-dimensional visual effect. It is an object of the present invention to provide a POP method for a product that exhibits a remarkable eye-catching effect with a unique visual effect that has never been seen before.

Among the methods for solving the above technical problem, the method of the invention according to claim 1 is:
A pattern having regularity is formed on the outer surface of the product, and this product is packaged with an exterior member in which a regular pattern is formed on a transparent base material, and the three-dimensional effect is obtained by the light interference effect between the two patterns. There is in the method of decorating the product, which made the visual effect appear.

  The method according to the first aspect of the present invention provides a three-dimensional effect due to the light interference effect between the patterns by keeping a distance between the regular pattern formed on the product and the regular pattern formed on the exterior member. Compared with the method using a lid and a container body, moire can be more freely and effectively produced regardless of the shape of the product and the presence or absence of transparency. A pattern-like three-dimensional visual effect can be exhibited, and a more remarkable eye-catching effect can be obtained.

Here, the decoration method of this invention is utilized for goods of various aspects, such as a container product which accommodated the content in the container main body, a toy, stationery, daily necessities, an electrical component, for example.
Moreover, as a base material of the exterior member, a transparent film (including translucent film), a sheet, a thin plate, and the like can be used, and a colorant is used as long as the transparency is not impaired. Various additives can also be blended.

The exterior member can be used in various forms such as an outer box shape, a cylindrical shape, a bag shape, etc., and can be displayed and displayed only at the point of sale, or sold in an exterior state. You can also. Further, the entire exterior member can be transparent or partially transparent.
And by making the base material of this exterior member into a film shape, a sheet shape, a thin plate shape, etc., the regularity pattern formed on the base material of the exterior member and the pattern having regularity formed on the product by its own rigidity A three-dimensional visual effect is produced in which the moiré pattern changes greatly due to a slight change in the viewpoint, with at least a part of the distance from the pattern having a gap.

  Methods for forming regular patterns on products include direct printing methods, labeling or attaching methods, hot stamping methods, forming by mold processing, and the like. Examples of the method for forming a regular pattern on the material surface include printing by a conventional printing method such as gravure printing, offset printing, letterpress printing, flexographic printing, inkjet printing, hot stamping, embossing, and the like. Further, a regular pattern on the wall surface of the product or the surface of the base material of the exterior member can be formed into regular irregularities by the forming method or the like.

  The regular pattern on the wall surface of the product or the base material surface of the exterior member is a pattern in which parallel lines are arranged at a predetermined pitch, a square lattice pattern, or a pattern in which dots are arranged in a regular pattern in a punch metal shape. There are various forms such as concentric circles. For example, the same pattern can be formed over the entire surface, the pattern can be partially changed, or the pattern can be gradually and gradually changed. And by changing the pitch, line thickness, and angle of a part of the regular pattern to form a pattern, design, stylized character, etc., the moire pattern of that part is the other background moire pattern Because it is different, the part appears to be raised or lowered, and the visual effect can be changed. In addition, characters, designs, patterns, solids, etc. can be added to the pattern.

  According to a second aspect of the present invention, in the first aspect of the present invention, a pattern is formed by printing on the outer surface of a product.

  According to the method of claim 2, a fine and vivid color pattern can be easily formed at low cost by printing.

  The method of the invention described in claim 3 is that, in the invention of claim 1 or 2, the exterior member is an outer box made of a transparent base material.

According to the method of claim 3, the exterior member can be made into a clear case shape to exert a three-dimensional visual effect, and can be sold together with the outer box.
In addition to the front surface, a regular pattern is formed on the front and back surfaces, or the entire circumference, adding a visual effect due to the moire pattern between the opposing surfaces. Can be increased.

  According to a fourth aspect of the present invention, in the first or second aspect of the invention, the exterior member is a cylindrical member made of a transparent base material.

  According to the method described in claim 4, it can be externally fitted to a product as required, and can be easily detached, so that it can be easily displayed at a store. It is also easy to exert visual effects in all directions.

  The base material of the cylindrical member can be formed into a film shape, a sheet shape, or a plate shape according to the purpose, and the shape can be various forms such as a cylindrical shape, an elliptical cylindrical shape, a rectangular cylindrical shape, a polygonal cylindrical shape, and the like. can do.

  The method of the invention described in claim 5 is that, in the invention described in claim 1 or 2, the exterior member (11) is a bag-like member made of a transparent film-like substrate.

  According to the method of claim 5, by making the exterior member a bag-shaped member made of a film-like base material, the interval between the product and the exterior member changes individually, so that a slightly different visual effect is exhibited. The It can also be sold together with the bag-like member.

  According to a sixth aspect of the present invention, in the first or second aspect of the invention, the exterior member is a blister pack made of a combination of a mount and a transparent synthetic resin molded product.

  A pattern having regularity formed on a product and a synthetic resin molding of the blister pack by forming the outer packaging member into a blister pack made of a combination of a transparent synthetic resin molded product and a mount by the above method according to claim 6. By separating the pattern from the regular pattern formed on the product, a three-dimensional visual effect appears due to the light interference effect between the patterns. it can. In addition to the synthetic resin molded product, a regular pattern is also formed on the mount side, adding a visual effect due to the moire pattern between the synthetic resin molded product and the product, and between the synthetic resin molded product and the mount. The effect and visual effect can be enhanced. Furthermore, a transparent synthetic resin molded product can be formed into a complicated shape so as to cover the content product, and a complicated moire pattern that differs depending on the location and the viewing angle appears.

  According to a seventh aspect of the present invention, in the first, second, third, fourth, fifth or sixth aspect of the invention, a regular pattern is formed on the opposing surfaces of the exterior member, and even between the opposing surfaces. The three-dimensional visual effect appears.

  According to the method of claim 7, for example, by forming regular patterns on the front and back surfaces of the clear case, a three-dimensional visual effect is exhibited even between these two patterns. In addition, since the distance between the front and back of the clear case and between the front and the product is different, the magnitude of the change in the moire pattern varies depending on the viewing angle, and a more unique visual effect can be exhibited, and the eye catching effect , Can enhance the visual effect.

  The method of the present invention according to claim 8 is the invention according to claim 1, 2, 3, 4, 5, 6 or 7, wherein at least one of the product and the surface of the substrate is overlaid with a pattern, a design, Or to add characters.

  According to the method of claim 8, the moire pattern can be represented on the back so that a pattern, a design, a character, or the like emerges or sinks, and a more unique decoration or display / advertisement effect can be exhibited. .

  Here, when adding a pattern, a design, or a character in addition to a regular pattern, for example, a pattern, a design, or a character may be printed on a pattern having a predetermined regularity. Alternatively, when a pattern having a predetermined regularity is formed by printing, a pattern having a predetermined regularity may be printed in advance after a pattern, a design, or a character is printed. A pattern having a characteristic and a pattern, a design, or a character may be printed at the same time.

  According to a ninth aspect of the present invention, there is provided the method according to the first, second, third, fourth, fifth, sixth, seventh or eighth aspect, wherein the product is a container product containing the contents in the container body. is there.

  By the method of Claim 9, a decoration effect and an eye catching effect improve markedly compared with the case of only the decoration of a container main body, and the sales promotion effect increases. Here, the container body may be transparent or opaque depending on the purpose of use.

The present invention is the method described above, and has the following effects.
In the invention according to claim 1, by using the exterior member on which the regular pattern is formed, the POP can exhibit a moire pattern-like three-dimensional visual effect more freely and effectively. Can be obtained, and a remarkable eye-catching effect can be obtained.

  In the invention according to claim 2, a fine and vivid color pattern can be easily formed at low cost by printing on the outer surface of the product.

  In the invention according to claim 3, the exterior member can be made into a clear case shape to exhibit a three-dimensional visual effect, and can be sold together with the outer box.

  In the invention according to the fourth aspect, it is possible to externally fit the product as needed, and to easily attach and detach it, so that it is easy to display at the store. It is also easy to exert visual effects in all directions.

  In the invention according to claim 5, since the interval between the product and the bag-like member changes individually, a slightly different visual effect is exhibited. It can also be sold together with the bag-like member.

  In the invention according to claim 6, by separating the regular pattern formed on the product from the regular pattern formed on the synthetic resin molded product of the blister pack, the light between the patterns is obtained. A three-dimensional visual effect can be produced by the interference effect, and the product can be sold as a product in a blister pack.

  In the invention according to claim 7, by forming regular patterns on the front and back surfaces of the exterior member, a three-dimensional visual effect is exhibited between these two patterns. Since the distance between the product and the product is different, the magnitude of the change in the moire pattern varies depending on the viewing angle, so that a more unique visual effect can appear, and the eye catching effect and visual effect can be further enhanced.

  In the invention of claim 8, the moiré pattern can be expressed on the back so that a pattern, a design, a character, or the like emerges or sinks, and a more unique decoration or display / advertisement effect is exhibited. be able to.

  According to the ninth aspect of the present invention, the decorative effect and the eye catching effect are significantly improved and the sales promotion effect of the container product can be enhanced as compared with the case of only the decoration of the container main body.

Embodiments of the present invention will be described below with reference to the drawings. 1 and 2 are for explaining a first embodiment of the decoration method or display method of the present invention.
FIG. 1A is an overall perspective view showing an example of a product to be used. This product 1 stores contents in a container body which is a blow bottle made of polyethylene resin having a body portion 2 having a substantially rectangular cylindrical shape. This is a container product in which the cap 3 is screwed onto the mouth tube portion of the container body. On the surface of the front surface of the body portion 2 of the container main body, a frame P1 is directly printed with a pattern P1 in which line segments curved in a wavy shape are regularly arranged at a predetermined pitch by screen printing.

FIG. 1B is an example of the exterior member 11 to be used, which is a clear case-shaped rectangular parallelepiped outer box 11 a for storing a container product as the product 1, and has a lid portion 13. The base material 12 of the outer box 11a is a transparent sheet made of polystyrene resin, which is formed by bending a ridge line portion and assembling it into a box shape.
And on the front surface of the outer box 11a, a pattern P2 in which line segments curved in a wave shape are arranged regularly at a predetermined pitch so that the pattern P1 printed on the body portion 2 of the container body is slightly rotated counterclockwise, The stylized characters “ABC” are printed on the substrate 12.

FIG. 2 shows a display state of the product by the POP, in which the container product as the product 1 is put in the outer box 11a and the lid portion 13 is closed.
In such a state, the pattern P1 and the pattern P2 exhibit a three-dimensional visual effect like a moire pattern, and the character S has a unique display / advertisement in a moire pattern having a three-dimensional visual effect. Demonstrate the effect.

Here, the outer box 11a can be used only at the time of exhibition, and can be sold as it is in a state where the container product is put in the outer box 11a.
In this embodiment, the regular pattern P2 is formed only on the front surface of the outer box 11a. However, by forming a regular pattern on the back surface, a moire pattern between the front surface and the back surface is formed. A three-dimensional visual effect can be exhibited together, and the visual effect and eye catching effect can be further enhanced.

  Moreover, the bag member which used the transparent film as the base material instead of the outer box 11a can also be used as an exterior member. In this case, since the space | interval of a container main body and a bag-shaped member changes individually, a slightly different visual effect is exhibited for each. Container products can also be sold with bag-like members.

  Next, FIG. 3 illustrates a second embodiment of the decorating method or display method of the present invention, and FIG. 3 (a) is another example of a product, a tubular container body made of polyethylene resin. It is a front view of the container product which accommodated the contents in and put the cap 3. Vertical stripes are printed in the direction of the central axis over the entire circumference of the outer peripheral surface of the container body, whereby a regular pattern P1 is formed.

  Moreover, FIG.3 (b) is the cylinder member 11b which is the other example of the exterior member 11 to be used, and is center axis direction over the perimeter of the transparent cylindrical base material 12 made from a polystyrene resin. The vertical stripes are directly screen-printed with a slight inclination from the above, whereby a regular pattern P2 is formed.

Then, the container product of FIG. 3A, which is the product 1, is externally fitted so as to fit the cylindrical member 11b of FIG. 3B, so that the pattern P1 and the pattern P2 form a moire pattern. Visual effects are exhibited. Since the patterns P1 and P2 are formed over the entire circumference of the tubular container body and the outer peripheral surface of the cylindrical member 11b, a moire pattern appears from any direction.
The body of the tube-shaped container body changes gently from the cylindrical part near the mouth tube part to the flat part near the bottom part. Visual effects are demonstrated.

In this embodiment, the pattern P2 of the cylindrical member 11b is formed over the entire circumference with line segments arranged at regular intervals. For example, the interval is gradually changed, the interval is changed in a predetermined region, or Various aspects can be made in consideration of the visual effect, such as changing the thickness of the line segment.
It is also possible to make only a predetermined region of the cylindrical member 11b transparent and form a pattern P2 in that portion so that a moire pattern appears in a specific portion.

  As mentioned above, although the embodiment of the present invention has been described with reference to the examples, the operational effects of the present invention are not limited to these examples. There are various combinations of regular patterns formed on the outer surface of the product and the base material of the exterior member, and various color effects can be combined to produce various visual effects.

  Moreover, goods are not limited to container products, but are used for various things such as toys, stationery, daily necessities, and electrical parts.

  The synthetic resin used for the base material of the exterior member is not only polystyrene resin but also polyolefin resin such as polyethylene resin and polypropylene resin, polyester resin such as polyethylene terephthalate, acrylic resin and polyvinyl chloride resin. If it does not specifically limit, it can select suitably from conventionally used resin. Further, it may be made of glass as necessary.

  Patterns can be formed on the product surface by direct printing by screen printing, direct printing by conventional printing methods such as offset printing, transfer printing, and ink jet printing, and adhesive labels and in-mold labels on which the pattern P1 is printed in advance. It can also be carried out by pasting and mounting of conventional labels such as sticking, shrink labels, and stretch labels, and hot stamping.

The pattern on the product surface may be formed entirely on the outer surface of the product, or may be partial when corresponding to the pattern on the base material of the exterior member. Similarly, the pattern on the exterior member may be formed entirely on the substrate surface, or may be partial when corresponding to the pattern on the product surface.
In addition, among the regular patterns on at least one of the product surface and the base material surface of the exterior member, the regular pattern is a pattern, design, or design with a pattern in which the pitch, line thickness, or angle is changed. By forming the character or the like, the moiré pattern of the formed portion can be made to appear to be raised or sinking, unlike the moiré pattern of other backgrounds.

  Further, the exterior member is not limited to the outer box, the cylindrical member, and the bag-like member of the above embodiment, for example, a so-called blister pack composed of a combination of a transparent synthetic resin molded product and a mount. Accordingly, various types of exterior members can be used.

  As described above, the product decoration method of the present invention can easily display a three-dimensional visual effect that has never been seen at low cost, and can be expected to be used in a wide range of applications in POPs.

It is the whole perspective view which shows an example of (a) goods used for the decorating method of this invention, and (b) exterior member. It is 1st Example of the decorating method of this invention, and is the whole perspective view which shows the state which coat | covered the goods in FIG. 1 with the exterior member. It is the front view and whole perspective view which show another example of (a) goods used for the decorating method of this invention, and (b) exterior member, respectively.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1; Product 2; Body part 3; Cap 11; Exterior member 11a; Outer box 11b; Cylindrical member 12; Base material 13: Lid P1, P2; Pattern S;

Claims (9)

An exterior member in which a regular pattern (P1) is formed on the outer surface of the product (1), and the product main body (1) is formed with a regular pattern (P2) on the transparent substrate (12). A method for decorating a product, characterized in that a three-dimensional visual effect appears due to the light interference effect between the two patterns (P1, P2). The product decoration method according to claim 1, wherein the pattern (P1) is formed on the outer surface of the product (1) by printing. The method for decorating a product according to claim 1 or 2, wherein the exterior member (11) is an outer box (11a) made of a transparent base material. The method for decorating a product according to claim 1 or 2, wherein the exterior member (11) is a cylindrical member (11b) made of a transparent base material. The method for decorating a product according to claim 1 or 2, wherein the exterior member (11) is a bag-like member made of a transparent film-like substrate. The method for decorating a product according to claim 1 or 2, wherein the exterior member (11) is a blister pack made of a combination of a mount and a transparent synthetic resin molded product. A regular pattern is formed on the opposing surfaces of the exterior member (11) so that a three-dimensional visual effect appears between the opposing surfaces. 6. A method for decorating a product according to 6. A pattern, a design, or a character is added to at least one of the substrate surface of the product (1) and the exterior member (11) so as to overlap the pattern (P1, P2). A method of decorating a product according to 4, 5, 6, or 7. The decoration method according to claim 1, 2, 3, 4, 5, 6, 7 or 8, wherein the product (1) is a container product in which contents are contained in a container body.