JP2006030482A - System, method, and program for providing advertisement on network - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To individually provide the optimum advertisement information of a product or a service offered on a computer network typified by the Internet by comprehending each user's taste and preference information according to each user's reaction to or operation of an avatar. <P>SOLUTION: In a system for providing advertisement on a network, user's taste and preference information is acquired according to the behavior operation of the avatar by the user, and is stored and calculated based on a specified operation. The advertisement information is provided based on the calculated taste and preference information. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

The present invention relates to a technology of a network advertisement providing system, a network advertisement providing method, and a network advertisement providing program for replacing advertisement contents on a server, a client, and a network connecting the server and the client.

The recent development of advertising technology in the Internet field is remarkable. Particularly for online shopping sites and the like, a system has been proposed in which hobbies and preferences of individual users are estimated based on WEB pages browsed in the past, and product content to be recommended is automatically replaced.

However, in reality, it is difficult to say that the pages viewed by each user accurately represent each individual's hobbies and preferences. Even if the user likes the content after browsing the current web page or does not care about the content, the access history is indistinguishable.

In the conventional method, the advertisement was replaced based on the access history to the web page on the assumption that the user is interested in the content of the viewed web page. In many cases, advertising was not successful.

The present invention has been made in order to solve these drawbacks. With regard to advertisement information of goods or services provided on a computer network represented by the Internet, hobby preference information for each user is given to each user's avatar. The purpose is to provide optimal advertisement information individually after grasping by reaction and operation.

This enables the advertiser to improve the results of the advertisement provided to the user, and the user can efficiently receive advertisements for products and services of high interest.

In order to achieve the above object, the invention of claim 1 is a network advertisement providing system for distributing advertisement information of goods or services on a server, a client, and a network connecting the server and the client. Information receiving means for acquiring the user's hobby preferences, information recording means for storing the acquired hobby preference information, information calculating means for calculating the stored hobby preference information based on the specified calculation, and the calculated hobbies And an information providing means for providing advertisement information based on the preference information.

Here, the client is a computer connected by a telephone line, a dedicated line or wireless, or a mobile phone (browser phone), a two-way digital TV, a PDA (personal digital assistant) or other network connection terminal, The network includes a connection network such as the Internet, an intranet, an extranet, a LAN, a VPN, and a WAN.

Here, online advertising is digital information distributed over the network, including text advertising, image advertising, video advertising, audio advertising, banner advertising, email advertising, pop-up advertising, FLASH, etc. It may be an advertisement using the above technique, or an advertisement by a web page dynamically generated by a computer program.

In addition, the user's hobby preference information is the positioning value in product market mapping, whether it is specific genre information of a favorite product or service, or detail information such as product color, shape, material, brand, and specifications. May be. Furthermore, psychographic value standards related to user product evaluation are also part of the hobby preference information.

According to a second aspect of the present invention, in the network advertisement providing system according to the first aspect, the information receiving means is configured to acquire hobby preference information by an avatar selection operation by a user.

Here, the avatar selection operation refers to an operation in which a user selects one from among a plurality of avatar groups prepared in the virtual space via a connection terminal as a client. The selection method is free, but it is possible to select two or more parts and select them by radio button selection, pull-down menu selection, avatar image click or drag and drop. It may be specified by a combination.

According to a third aspect of the present invention, in the network advertisement providing system according to the first or second aspect, the information receiving unit is configured to acquire hobby preference information by a user's avatar portable item selection operation. And

Here, the avatar portable item selection operation is an operation in which the user selects one or a plurality of portable items prepared in advance in a virtual space for the avatar to be carried, worn, possessed, or owned by the avatar. Say. The selection method is arbitrary, but may be selection by a radio button, selection from a pull-down menu, or click or drag and drop on an image.

In addition, the avatar's portable items are items prepared in advance so that each avatar can be carried, attached, possessed, or owned in the virtual space, such as clothes, ornaments, hobbies, etc. It may be a tool or a stock item that is not actually carried on the spot. Further, the portable item also includes items indicating the background and location where the avatar is arranged.

According to a fourth aspect of the present invention, in the network advertisement providing system according to any one of the first to third aspects, the information receiving means is configured to acquire hobby preference information by an action operation of an avatar by a user. It is characterized by this.

Here, the action operation of the avatar is a reaction to an action program option prepared in advance in the virtual space, and the operation method is free. It may be click or drag and drop of an avatar image. Further, in a program in which the moving direction and advancing / retreating of the avatar are operated by the client terminal, an operation of acquiring an item and an operation of stepping into a specific facility or place are included in the action operation of the avatar.

According to a fifth aspect of the present invention, in the network advertisement providing system according to any one of the first to fourth aspects, the hobby preference information is acquired by a user's avatar conversation operation.

Here, the avatar conversation is communication for the avatar to perform a pseudo conversation with a character or other avatar set in the virtual space in advance, or with an interphone, telephone, or other audio device, Although the form is free, it may be displayed as text in a balloon or outside the box, or may be actually exchanged by voice.

The conversation operation method is also free, but the keyboard of the client terminal can be selected by radio button, selection from a pull-down menu, or input from a keyboard set on the display screen. For example, text data input by the above method may be transmitted, or voice data may be transmitted through a microphone.

According to a sixth aspect of the present invention, in the network advertisement providing system according to any one of the first to fifth aspects, the computing means processes the hobby preference information acquired by the information receiving means with a pre-specified arithmetic expression. It is characterized by doing.

Here, the arithmetic expression designated in advance is free, but if it is the same index, other statistical calculations can be performed regardless of the average value, maximum value, minimum value, median or mode. May be used. Further, when there are a plurality of values based on different indexes, it is a part of the present invention to narrow down the advertisement information to be provided by multiplying the values.

In addition, monitor members who have already grasped psychographic value standard information are allowed to perform an avatar selection operation, portable product selection operation, behavioral operation, or conversation operation, so that the monitor member with any value standard A process in which verification results are accumulated in advance for what kind of operation is performed, and a psychographic value standard is calculated from the operation behavior of an unspecified number of users based on the data is one of the processes in the arithmetic expression here. Part.

According to a seventh aspect of the present invention, the Internet advertisement providing method is based on the viewpoint of the method according to the first to sixth aspects.

The Internet advertisement purchase information management program according to claim 8 is obtained by grasping the invention according to claims 1 to 6 from the viewpoint of a program.

According to the above-described aspect, with respect to the provision of a network advertisement for distributing advertisement information of goods or services on a server, a client, and a network connecting the server and the client, an avatar selection operation by each user, an avatar portable article selection operation, an avatar The user's hobby preference information can be efficiently acquired from the action operation or the avatar conversation operation, and if the hobby preference information is stored, calculated, and further provided with advertisement information based on the result, Recommend products and services that meet your hobbies and preferences. Therefore, the advertiser can do this by improving the results of the advertisement provided to the user, and the user can efficiently receive advertisements of products and services that are of high interest.

Of the embodiments of the present invention, a method for providing an advertisement limited to a specific client terminal will be specifically described with reference to the drawings. This embodiment is typically realized by controlling a computer with software. The software in this case realizes the operational effects of the present invention by physically utilizing computer hardware, and the conventional technology is also applied to the common part with the conventional technology.

However, the type and configuration of the hardware and software in this case, the range to be processed by the software, and the like can be changed variously. For example, a recording medium such as a hard disk drive, disk pack, or CD-ROM in which such software is recorded is independent. However, it is one embodiment of the present invention. In addition, the server in the sentence indicates not only a single computer but also a network system including a plurality of computers. For this reason, in the following description, a virtual circuit block that realizes each function of the present invention and the embodiment is used.

This embodiment is a communication terminal device connected to the Internet or a network system that can exchange electronic data in both directions similar to the Internet, via a personal computer, a mobile phone, a digital TV, a PDA (personal digital assistant), or other network connection terminal. In this system, an information providing system (hereinafter referred to as “the present system”) that provides text information, images, moving images, audio, etc., which are advertisement information and purchase information of useful products or services to each information user. It relates to an information providing method to be executed, and can be grasped as an information providing program.

Units for providing information such as text sentences, images, moving images, and sounds in this system are collectively referred to as “advertisement information”. That is, the present system provides advertisement information of goods or services to a specific user by a website and / or e-mail composed of web pages.

FIG. 1 is a block diagram showing the configuration of the first embodiment. The “server 10” in the first embodiment has a CGI function or a Java applet or a Java servlet and is connected to the “Internet i”. . Further, the “connection terminal 20” that is one or a plurality of client terminals used by the monitor member and the “connection terminal 30” that is an unspecified number of client terminals used by the user are connected to the “Internet i”.

When the access from the outside using the “Internet i” is a web browser and HTTP protocol, HDP, WSP / WTP, or a method based on these, as shown in FIG. Site W1 "is provided.

This “website W1” includes, in addition to the “login screen P10”, an “avatar selection screen P11”, a “mobile product selection screen P12”, an “avatar action screen P13”, and an “avatar conversation screen P14”. In addition, the “avatar screen P14” is provided with an “advertisement display banner frame B141”, and the “product color”, “advertisement”, “product genre”, and “psychographic value” ascertained from the user's selection behavior. It is assumed that a function of replacing and displaying “advertisement data 1113” of the advertisement information DB 111 ”is provided.

The “server 10” providing such “website W1” includes a “storage device 11”, a “reception unit 12”, a “calculation unit 13”, a “display unit 14”, and a “transmission unit 15”. Yes.

Among these, the “storage device 11” that is information recording means is a storage device such as a hard disk drive for storing information to be provided to the user, and is the “advertisement information DB 111”, “monitor member DB 112”, and “database”. It includes “User Member DB 113”, “Avatar DB 114”, “Selected Portable Goods Tops DB 115”, “Selected Portable Goods Bottoms DB 116”, “Selected Behavior DB 117”, “Selected Conversation DB 118”, and other data. Each database has a data structure as shown in FIGS. The description is a conceptual example, and normalization is appropriately performed in an actual operation system.

The “advertisement information DB 111” of the “storage device 11” includes “advertisement code 1111”, “advertisement product name 1112”, “advertisement data 1113”, “advertisement target 1114”, “psychographic value 1115”, “product genre 1116”, and “product”. Color 1117 "is stored. Here, the “psychographic value” refers to a value obtained by quantifying the psychographic product evaluation value standard of the user group targeted by the advertising product.

The “monitor member DB 112” stores “monitor member ID 1121”, “monitor member name 1122”, “password 1123”, and “psychographic value 1124”.

In the “user member DB 113”, “user ID 1131” “user name 1132” “password 1133” “mail address 1134” “objectivity 1135” “tops psychographics value 1136” “bottoms psychographics value 1137” “selected genre 1138” “Selection color 1139” is stored.

In the “avatar DB 114”, “avatar ID 1141”, “avatar name 1142”, “subjectivity 1143”, and “avatar data 1144” are stored.

“Tops ID 1151”, “Tops name 1152”, “Psychographics value 1153”, and “Tops data 1154” are stored in the “selected portable product tops DB 115”.

“Bottom ID ID 1161”, “Bottoms name 1162”, “Psychographics value 1163”, and “Bottoms data 1164” are stored in the “selected portable product bottoms DB 116”.

The “selected behavior DB 117” stores “virtual store ID 1171”, “virtual store name 1172”, “store genre 1173”, and “virtual store data 1174” assuming a store visited by the avatar.

In the “selected conversation DB 118”, “color ID 1181”, “color name 1182”, and “color data 1183” are stored assuming that a favorite color is asked by a store clerk character in a virtual store visited by an avatar.

The “reception unit 12” as information receiving means is means for storing the data input and transmitted from the “connection terminal 20” and / or “connection terminal 30” in a predetermined database, and is also an information calculation means “calculation”. The unit 13 "is a means for performing data collation, search, calculation and update.

The “display unit 14” as information providing means is means for displaying designated data on the “website W1”, and the “transmitting part 15” is means for transmitting an e-mail.

One or a plurality of “connection terminals 20” are clients that monitor members access “website W1”, and an unspecified number of “connection terminals 30” are clients that users access “website W1”. .

In the implementation of the first embodiment, the “advertising information DB 111” includes “advertisement code 1111”, “advertisement product name 1112”, “advertisement data 1113”, “product color 1114”, “advertisement target 1115”, “product genre 1116”, and “Psychographics value 1117” is stored in “Monitor member DB 112”, “Monitor member ID 1121”, “Monitor member name 1122”, “Password 1123” and “Psychographics value 1124” are stored in “User member DB 113”. “User ID 1131”, “User Name 1132”, “Password 1133” and “Mail Address 1134” are set in “Avatar DB 114”, “Avatar ID 1141”, “Avatar Name 1142” and “Target 1143” are set in “Selected Portable Product Tops DB 115”. "" Tops ID1 51 ”“ Tops name 1152 ”,“ Selected portable goods bottoms DB 116 ”,“ Bottoms ID 1161 ”“ Bottoms name 1162 ”,“ Selected action DB 117 ”“ Virtual store ID 1171 ”“ Virtual store name 1172 ”“ Store genre ” 1173 ”and“ color ID 1181 ”and“ color name 1182 ”are registered in the“ selected conversation DB 118 ”.

In addition, a plurality of selectable avatars linked to the “avatar data 1144” are displayed on the “avatar selection screen P11” of the “website W1”, and “tops data 1154” and “bottoms” are displayed on the “mobile product selection screen P12”. A plurality of selectable portable goods tops and portable goods bottoms linked to the “data 1164” are set, and a plurality of selectable virtual shops linked to the “virtual shop data 1174” are set in the “avatar action screen P13”. Further, in the “avatar conversation screen P14”, a question about a clerk character and a favorite color, and selectable candidate color answer options linked to “color data 1183” are set.

FIG. 5 is a flowchart illustrating an example of a processing procedure from displaying the selected portable item to the monitor member according to the first embodiment to ending the advertisement providing process.

That is, prior to providing the Internet advertisement, the monitor member logs in with the “monitor member ID 1121” and the “password 1123” on the “login screen P10” using the “connection terminal 20”, and browses the “mobile product selection screen P12”. The “server 10” presents the selected portable product tops and the selected portable product bottoms prepared in advance (step 1), and when the monitor member selects one according to each psychographic value standard, the “receiving unit 12” The mobile product selection information is received (step 2), and “Psychographics value 1153” and “Psychographics value 1163” of “Selected mobile product tops DB 115” and “Selected mobile product bottoms DB 116” are set to “Monitor member DB 112”. The psychographic value 1124 "is acquired (step 3).

When any one of an unspecified number of users logs in with “user ID 1131” and “password 1133” on the “login screen P10” using the “connection terminal 30” (step 4), the “display unit 14” “Avatar selection screen P11” is displayed on terminal 30 ”(step 5).

When the user selects one of the presented avatars by operating the “connection terminal 30” (step 6), the “reception unit 12” sets the “target 1143” of the “avatar” to the user's hobby. After being acquired as preference information and inserted into “subjectivity 1135”, “display unit 14” displays “portable item selection screen P12” on “connection terminal 30” (step 7).

When the user selects one of a plurality of presented portable items by operating the “connection terminal 30” (step 8), the “reception unit 12” displays “psychics values of the“ tops ”and“ bottoms ”. 1153 ”and“ Psychographics value 1163 ”are acquired as user's hobby preference information and inserted into“ Tops psychographics value 1136 ”and“ Bottoms psychographics value 1137 ”, and then“ Display unit 14 ”is“ Connected terminal 30 ”. "" Avatar action screen P13 "is displayed (step 9).

When the user selects one of the presented virtual stores by operating the “connection terminal 30” (step 10), the “reception unit 12” selects “store genre 1173” of the “virtual store” as the user. Is acquired as “hobby preference information” and inserted into “selected genre 1138”, and then “display unit 14” causes “connection terminal 30” to display “avatar conversation screen P14”.

On the “avatar conversation screen P14”, the clerk character listens to the avatar selected by the user through a simulated conversation using a speech balloon, and a plurality of candidate color answer options based on the “color data 1183” are displayed. (Step 11). When the user selects one of the presented answer options by operating the “connection terminal 30” (step 12), the “reception unit 12” obtains “color name 1182” obtained by the pseudo-conversation answer by the user. Acquired as hobby preference information and inserted into “selected color 1139”.

Here, the “calculation unit 13” refers to the “advertisement 1135”, “tops psychographics value 1136”, “bottoms psychographics value 1137”, “selected genre 1138”, and “selected color 1139” of the “user member DB 113”. “Advertisement 1114”, “Psychographics value 1115”, “Product genre 1116”, and “Product color 1117” data in the information DB 111 are collated, and “Advertisement code 1111” having the closest values is calculated (step 13). Here, if the “tops psychographics value 1136” and the “bottoms psychographics value 1137” are different, the average value is used. Finally, the “display unit 14” displays “advertisement data 1113” as advertisement information in the “advertisement display banner frame B141” in accordance with the calculated “advertisement code 1111” (step 14).

The first embodiment described above is an example in which the hobby preference information obtained by the user's operation related to the avatar is matched with the advertisement information DB, and the “advertisement data” that is optimal for the user is displayed in the “advertisement display banner frame”. However, it is also part of the present invention that “advertisement data” calculated in the same manner is distributed as an e-mail to “connection terminal 30”, which is a client used by the user.

In this case, the “sending unit 15” delivers the “advertisement data 1113” associated with the “advertising code 1111” obtained in (step 13) to the “mail address 1134” of the user by mail. it can.

As described above, in the first and second embodiments, the “website W1” data, the “advertisement information DB 111”, the “monitor member DB 112”, the “user member DB 113”, the “avatar DB 114”, and the “selected portable product tops DB 115”. ”,“ Selected portable goods bottoms DB 116 ”,“ Selected action DB 117 ”, and“ Selected conversation DB 118 ”are provided in the same server, but these databases may be distributed to a plurality of servers.

Furthermore, an embodiment in which a plurality of servers that provide advertisement information are prepared, and an advertiser or a person who conforms to the server manages the advertisement information DB 111 ”on different servers, while providing optimal advertisement information to the user is also one aspect of the present invention. Part.

The present invention is not limited to the above-described Embodiment 1/2, and includes other embodiments in which a mobile phone terminal or a PDA is used as a client. In addition, the types of HTML constituting the website and the web page are arbitrary, and for example, ComPact-HTML, WML, HDML, XML, MML, or other description languages can be used.

It is a functional block diagram which shows the structure of Example 1 and Example 2 of this invention. It is a conceptual diagram which shows the structure of the "website W1" in Example 1 of this invention. It is a conceptual diagram which shows the structure of "advertisement information DB111" "monitor member DB112" "user member DB113" "avatar DB114" in Example 1 of this invention. It is a conceptual diagram which shows the structure of "selection portable goods tops DB115", "selection portable goods bottoms DB116", "selection action DB117", and "selection conversation DB118" in Example 1 of this invention. In Example 1 of this invention, it is a flowchart which shows the example of the process sequence from display of the selection portable goods to a monitor member to completion | finish of an advertisement provision process.

Explanation of symbols

i ... Internet 10 ... Server 11 ... Storage device 111 ... Advertising information database 112 ... Monitor member database 113 ... User member database 114 ... Avatar database 115 ... Portable goods tops database 116 ... Portable goods bottoms database 117 ... Selection action database 118 ... Selection conversation Database 12 ... Receiving unit 13 ... Calculating unit 14 ... Display unit 15 ... Transmitting unit W1 ... Website P10 ... Login screen P11 ... Avatar selection screen P12 ... Portable item selection screen P13 ... Avatar action screen P14 ... Avatar conversation screen
B141 ... Banner frame for displaying advertisement 20 ... Client for monitor member use (connected terminal)
30 ... User use client (connection terminal)

Claims (8)

A network advertisement providing system that distributes advertisement information of goods or services on a server, a client, and a network connecting the server and the client, the computer performing
Information receiving means for acquiring user's hobby preference information;
Information recording means for storing the acquired hobby preference information;
Information computing means for computing the stored hobby preference information based on the designated computation;
Information providing means for providing advertisement information based on the calculated hobby preference information;
A network advertisement providing system comprising: The said information receiving means is comprised so that hobby preference information may be acquired by the avatar selection operation by a user, The net advertisement provision system of Claim 1 characterized by the above-mentioned. 3. The network advertisement providing system according to claim 1, wherein the information receiving means is configured to acquire hobby preference information by a user's avatar portable item selection operation by a user. The said information reception means is comprised so that hobby preference information may be acquired by action operation of the avatar by a user, The net advertisement purchasing information management system as described in any one of Claim 1 to 3 characterized by the above-mentioned. The network advertisement providing system according to claim 1, wherein the information receiving unit is configured to acquire hobby preference information by a user's avatar conversation operation. 6. The network advertisement providing system according to claim 1, wherein the calculation unit processes the hobby preference information acquired by the information reception unit with a predetermined calculation formula. The network advertisement providing method according to claim 1, wherein the process is performed on the network advertisement providing system according to claim 1. The network advertisement providing system according to claim 1, wherein the network advertisement providing system performs the processing.

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