JP2006040129A - System and method for advertisement information registration/display - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a technique in regard to an advertisement information registration/display system, enabling easy search and read of information about shops located in the active living area of a user, or the like. <P>SOLUTION: The method includes steps of: registering one or a plurality of areas selected from a predetermined plurality of area from a user terminal as a registered active living area; inputting shop advertisement update information to an advertisement client terminal whenever necessary; and preserving in a database server user information including the registered active living area, and advertisement client shop information including advertisement client shop name information, advertisement client shop location information and the above shop advertisement update information. Also, by collating with the map database, a management server displays a selected area map being selected from the above registered active living area, and the advertisement client shop location existent in the above selected area on the selected area map. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to an advertisement information registration / display system and method using the Internet, and in particular, an advertisement information registration / display system and method for easily searching / browsing information such as stores centering on a user's living behavior area. About.

Conventionally, a technique related to an advertisement display method associated with map information on the Internet has been disclosed (for example, Patent Document 1 and Non-Patent Document 1). This technology includes a map database and transmits a map of each place to a user computer in response to a request from a user. On the other hand, the advertisement requester accesses the map information site from the advertisement requester terminal, and transmits the advertisement information in association with the position of the shop on the map. In response to this, the map information site records the advertisement information in association with the position of the advertisement requester on the map. The user accesses the map information site and displays a map. At that time, an advertisement mark is displayed on the map for a company that advertises, and when the user clicks on the advertisement mark, an advertisement recorded in association with the advertisement mark is transmitted from the map information site. That's it.
However, the conventional advertisement information display system has a problem that it cannot display customized map information corresponding to the user's living sphere of activity, and is unusable. In addition, since the advertisement information is updated regularly regardless of the update time of the advertisement requester, there is a problem that it is difficult for the user to obtain the latest information.
JP-A-9-34902 http://www.mapion.co.jp/

  The present invention is for solving such a problem, and relates to a technique for connecting a user and an advertiser by displaying an advertisement on a map of a living activity area registered on the Internet by the user. Is to provide. Further, the present invention provides a technique relating to the advertisement requester himself operating from the terminal to update the advertisement in real time and providing fresh information to the user.

  (1) The present invention includes a user terminal, an advertisement requester terminal, a database server, a map database, and a management server that performs communication control between each terminal and each database, and these are connected via an Internet line. The user terminal is configured to be able to register one or more areas selected from a plurality of predetermined areas as registered living action area areas. The advertisement requester terminal is configured to be able to input store advertisement update information at any time, and the database server includes user information including at least the registered living action area information, advertisement requester store name information, and advertisement requester store position. Information, advertisement requester information including the store advertisement update information, and a management server selected from the registered living action area A selection area map, the advertisement requester store location that exists in the selected area is characterized in that it comprises means for creating a viewable in the selection area on the map against the map database, the.

  According to the present invention, the user can access the site only by accessing the site, and a registered map of the living activity area is displayed on the terminal screen. And store information can be browsed.

  In the present invention, the “registered living action area” can be arbitrarily selected from the living action areas of the user, such as the vicinity of the home, work place, commuting route, and shopping. The number of “Registered Living Activity Areas” can be arbitrarily selected.

Arbitrary means such as a personal computer and a mobile terminal can be selected as the “user terminal” and the “advertisement requester terminal”.
(2) Further, according to the present invention, the selection area map is configured such that a plurality of scale displays can be selected, and the store advertisement update information is sequentially input from the latest input to a predetermined number of store positions regardless of the selected scale. Is configured to display icons.

According to the present invention, since the advertisement requester himself can update the advertisement text in real time from the personal computer or the mobile phone terminal, the user can always obtain fresh information.
(3) The present invention further includes a user terminal, an advertisement requester terminal, a database server, a map database, and a management server that controls communication between each terminal and each database, and these are Internet lines. Registering one or a plurality of areas selected from a plurality of predetermined areas from the user terminal as a registered living action area in the advertisement information registration / display system that can communicate with each other via a store, Step of inputting advertisement update information to the advertisement requester terminal as needed, user information including at least the registered living action area, at least advertisement requester store name information, advertisement requester store location information, and store advertisement update information Storing the advertisement requester store information including the data in the database server, and the management server A selection area map selected from the above, and an advertisement requester store position existing in the selection area is created so as to be displayed on the selection area map by collating with a map database. To do.

  (4) Furthermore, the present invention displays a predetermined number of store positions in order from the latest store advertisement update information input regardless of the scale of the map selected from a plurality of scale displays.

Since the priority of display is also in the order of update time, it is possible to obtain fresher information.
(5) Further, the present invention is characterized in that the store position icon is displayed in an animation GIF format.
(6) Further, the present invention is characterized in that the store advertisement update information is displayed by moving the mouse over the store position icon.
According to these inventions, since the animation GIF is installed on the map, it becomes possible for the user to view the advertisement text only by clicking the mouse without clicking the icon.
By adopting the anime GIF, for example, the store position can be displayed in a form in which a star-shaped icon rotates, and the eye catching effect of the viewer can be enhanced.

  According to the present invention, an advertisement of an advertisement requester can be displayed on a map of a user's living behavior area registered on the Internet, and a user and an advertiser can be linked. Further, when the advertisement requester himself operates from the terminal, the advertisement can be updated in real time, and fresher information can be provided to the user.

  Hereinafter, an embodiment of an advertisement information registration / display system according to the present invention will be described in more detail with reference to FIGS. In order to avoid duplication, in each figure, the same structure is shown using the same code | symbol. Needless to say, the scope of the present invention is described in the claims and is not limited to the following embodiments.

<Overall system configuration>
FIG. 1 is a diagram showing an overall configuration of an advertisement information registration / display system 1 according to an embodiment of the present invention. The advertisement information registration / display system 1 includes a management server 2, a user terminal 10, an advertisement requester terminal 11, a map server 9, and a database (DB) server 7 connected via the Internet line 3. Here, the management server 2 is a general term for a server group including the WEB server 4, the user authentication server 5, the advertisement requester authentication server 6, and the advertisement management server 8.

<Web server configuration>
FIG. 2 is a block diagram showing a detailed configuration of the WEB server 4. The WEB server 4 has a main control unit 4a, a communication control unit 4c, a content control unit 4d, and a search unit 4b as main components, and each component is connected by a bus. The WEB server 4 is a computer that performs transmission of each WEB browser screen, reception of input information, and transmission of information stored in the DB server 7 described later to the user terminal 3, and operation information from the user terminal 3. The user authentication server 5, DB server 7, and map server are accessed as appropriate to generate a service screen.

  The main control unit 4a includes a CPU, a RAM, a ROM, etc., and gives various execution commands by performing overall control of the entire apparatus. The communication control unit 4c includes a communication interface and a communication driver for performing communication with other devices. The content control unit 4d provides content in response to a request from a client terminal (both user and advertisement requester). In addition, in cooperation with each component of the search unit 4b described later, different contents are dynamically generated for each user.

  The search unit 4b includes an industry search unit, a store name search unit, a display advertisement search unit, a base advertisement search unit, a member information search unit, and a living area search unit that are not shown. Here, the “business type search unit” has a function of searching for posted information having a corresponding business type from the DB server 7 when a user designates or inputs a business type as a search condition when referring to the posted information. In addition, the “display advertisement search unit” searches the DB server 7 for display advertisements (displays in which a star-shaped icon is rotated (hereinafter referred to as “kirakira advertisement”) located within the map displayed immediately after login. It is comprised by the "kirakira advertisement" search part which searches from basic information DB7e in order of an update date.

<Configuration of DB server 7>
The DB server 7 is a computer that stores data for realizing the service provided by the present system and “Kirakira Advertising” information.

  As shown in FIG. 3, the DB server 7 includes a main control unit 7a, a communication control unit 7b, a DB access unit 7c, and a DB storage unit 7d, and these components are connected by a bus. The DB storage unit 7d includes a basic search information DB 7e, an advertisement information DB 7f, a service-specific member information DB 7g, route / station data 7h, and address data 7i. The main control unit 7a includes a CPU, a RAM, a ROM, and the like, and gives various execution commands by performing overall control of the entire apparatus. The communication control unit 7b includes a communication interface and a communication driver for performing communication with other devices.

  All the data for providing the living sphere registration service described later is managed as a database of the DB server 7. The search unit 4b of the WEB server 4 refers to data via the DB access unit of the DB server 7 by various search functions according to the purpose.

The living action area registration points associated with the personal information for each member are also managed in the member information DB 7g by service in this computer as latitude and longitude.
<Configuration of map server 9>
The map server 9 is a computer that generates and transmits a map screen provided by the present system according to request information such as latitude and longitude, display scale, and the like from the WEB server 4. As shown in FIG. 4, the map server 9 includes a main control unit 9a, a communication control unit 9b, a coordinate analysis unit 9c, a screen editing unit 9d, a DB access unit 9e, and a DB storage unit 9f. The coordinate analysis unit 9c obtains the center coordinates of the map to be displayed when a map movement or the like occurs in response to a request from the WEB server 4, or displays the distance information between the two specified points and the displayable scale at the specified latitude and longitude. Return etc. The screen editing unit 9d receives a search request from the WEB server 4, searches the corresponding DB for information that matches the search condition, and returns the result to the request source. Information necessary for displaying a map image is stored in the DB storage unit 9f, and the map image DB 9f is accessed under the search conditions inherited from the WEB server 4 to search for map image information that matches the search conditions. The map image DB 9f stores a map image, latitude / longitude information necessary for satisfying the map display requirements, and the like.

<Other server configuration>
The user authentication server 5 identifies whether the user is a member of the system based on a combination of a user name and a password sent from the user terminal 10 or site history information called Cookie. DB management of common items of personal information.

  The advertisement requester authentication server 6 is a computer that identifies whether or not the client is an advertisement requester based on a combination of a user name and a password sent from the advertisement requester terminal 11, and manages personal information for each member.

The advertisement management server 8 is a computer that manages detailed advertisements other than the “Kirakira advertisement” in conjunction with the “Kirakira advertisement”.

The advertisement information registration / display system 1 is configured as described above. Next, an advertisement information registration / display function that can be performed by this system will be described.

<Registration of living area>
Initially, with reference to FIG. 5, the flow of living action zone registration performed via the user terminal 10 is demonstrated. First, the user registers as a member. When the user clicks a link image to the member registration screen in the present system using the WWW browser (S101), the WEB server 4 transmits the member registration screen to the user terminal 10 in response to the request message (S102). ). After inputting necessary information, the user performs a registration operation by clicking a registration button set on the screen. The input information is parameterized and passed to the member common information DB of the user authentication server 5. The user authentication server 5 reads the user ID input by the user from the parameters, accesses the member common information DB, and checks whether there is no identical ID (S104). If the same ID exists, the process proceeds to an error process to prompt the user to re-enter the ID. If the same ID does not exist, the process shifts to the living action area registration screen.

  When the same ID does not exist when the above-mentioned member common information is referred to, the WEB server 4 displays the living action sphere (living action sphere) registration screen while carrying the inputted member common information as a parameter. (S105). When changing to the living action sphere registration screen, when the postal code of the input common member information corresponds to the service providing area, it is set as the first home address in the living action sphere. The home address is determined by referring to a dictionary in which the postal code and address stored in the DB server 7 are uniquely associated, and the obtained address code is passed to the coordinate analysis unit of the map server, and finally the latitude and longitude Get the value. The acquired latitude / longitude information and the living activity area name (here “home address”) are associated with the user ID, stored in the parameters, and managed in the session information until the service-specific member information update processing.

  All registered positions in the living sphere are managed with this latitude / longitude information, and used as basic information for the center coordinates when displaying the map when displaying the top page and the search center position for subsequent search operations. Is done. The living action area registration screen is a restart screen for area selection assistance request processing, which will be described later. By repeatedly executing the area selection assistance request process, up to five living action areas can be registered. Is possible. The area selection can be registered in the living action sphere by three methods: a map, a station name, and an address name.

  When the button “end registration of living action sphere” is clicked at the stage where necessary living action sphere registration is completed, each process of member common information update and service member information update described later is started (S107).

The item of the member common information stored in the session information by transmitting the member common information is stored in the member common information DB through the DB access unit of the user authentication server 5.
The living activity sphere information (latitude and longitude) stored in the session information by area selection assistance and the user ID which is one item of the member common information are stored in the member information DB by service through the DB access unit of the DB server 7. . The life activity area information registered at the maximum of 5 locations is managed as a unique index by the combination of the user ID and the life activity area serial number in the program, and the requirement to possess a plurality of life activity area information with the same user ID is realized. . Since the user ID is the same as the member common information DB, it is also used as relation information with the service-specific member information DB.

When the common member information update and the service-specific member information update are normally processed, registration completion notification is performed from the user authentication server 5 (S110).
When the member common information update and the service-specific member information update are normally processed, a registration completion screen is generated separately from the registration completion notification and transmitted to the user terminal 10 (S111). The contents of the registration completion screen are generated by taking out information acquired by a series of member registration and living area registration from session information. When transmission of the registration completion screen to the user terminal 10 is completed and the user clicks the “To this system” button, the user ID and password information are acquired from the session information, and the transition to the member top page of this system .

In this embodiment, the user performs membership registration. However, a registration-free form may be used.
<Registration of living area / Area selection assistance>
Next, with reference to FIGS. 6 and 10, a flow for selecting a living sphere area in which a user accesses the map information site will be described. In the present embodiment, area selection can be registered in the living area by three methods: a map, a station name, and an address name. Here, the flow in the case of “station designation request” will be described.

  When the “designate at station” button is clicked from the area selection assistance request screen (S201), the station selection screen is displayed (S202). At this time, the name of the living activity area ("workplace", "playground", etc.) arbitrarily input by the user is also stored in the parameter at the same time as when the map is designated.

  A station selection screen page (FIG. 10) on which routes covering the service providing area are posted is transmitted to the user terminal 10. In the route map, each station is clickable, and when the station is clicked, the station code specified for each station is set to be passed as a parameter in advance and used as input information for later-described latitude and longitude conversion. Is done.

When the user clicks on a station in the service providing area, the station code is stored in the parameter and transmitted to the WEB server 4 (S203).
The WEB server 4 uses the received station code as input information, edits a request message for searching for route / station data via the DB access unit of the DB server 7, and transmits it to the DB server 7 (S204).

  The DB server 7 that has received the search request message accesses the route / station data including the station name, station code, route name, route code, and location latitude / longitude, searches for the location latitude / longitude corresponding to the search condition, and the WEB server. 4 (S205).

  The WEB server 4 parameterizes the value obtained as a result of the route / station data search as a living action area registration latitude and longitude and stores it in the session (S206), and further transmits a living action area registration screen to the user terminal 10 to transmit the station. The designation process is completed (S207). In the case of station designation, no more detailed adjustment of the living action area registration position is made, and the operation is confirmed by designation of the station.

In the case of map registration and address name registration, registration is performed in the same manner.
<Map / Display of “Kirakira Advertising”>
Next, with reference to FIGS. 7 and 11, a flow for displaying a map of a living activity area and a “Kirakira advertisement” on the browser screen will be described. In FIG. 7, when the user terminal 10 accesses the TOP page of this system (S301), the user authentication server 5 requests the user terminal 10 for a cookie to determine whether the user is a member. (S302). In response to a request from the user authentication server 5, the user terminal 10 searches for a cookie that matches the requested domain, and if it exists, transmits it to the user authentication server 5 as a response message (S303). If the cookie information does not exist, a non-member TOP page is transmitted to the user terminal 10 and the same processing as the processing of S303 described later is performed.

  The user authentication server 5 acquires the Cookie-ID and the member ID stored from the cookie information (S304). Using the acquired Cookie-ID and member ID as a search key, the member common information DB is searched via the DB access unit (S305).

  If member information exists, the process proceeds to map display information acquisition processing to collect TOP page components (OK in S306). If member information does not exist, non-member TOP page transmission processing is performed (S307).

  Next, the flow proceeds to map display information acquisition flow. The user authentication server 5 collects the components of the TOP page (S308). Constituent elements include (a) living action area points to be displayed by default, (b) map display scale, (c) map display size, and the like.

In order to acquire these pieces of information, a request message for searching the member information DB for each service is edited via the DB access unit 7 c of the DB server 7 and transmitted to the DB server 7.
In response to a request from the user authentication server 5, the DB server 7 searches the member information DB for each service using the user ID stored in the parameter as a key, and transmits it to the WEB server 4 (S309).

  Next, the WEB server 4 searches for a “glitter advertisement” to be displayed on the map (S310). Search conditions are output in the order of the update date in the order of the update date. The search center position is the living action area latitude and longitude information acquired in the map display information acquisition process. It is to be. The above search conditions are edited as a search request message and transmitted to the DB server 7. In addition, in order to avoid the complexity of appearance on the map, the maximum number of search results is 20.

  The DB server 7 that has received the search request message connects the search basic information DB and the advertisement information DB with the registration information ID via the DB access unit, and executes a search (S311). From the basic search information record that matches the search condition, the post name, the latitude and longitude of the location, the advertisement text for displaying “Kirakira Advertisement”, and the registration information ID for displaying a more detailed advertisement information screen are acquired and stored as parameters.

  Next, the WEB server 4 determines the display position of the “glitter advertisement” (S312). Specifically, a request message for performing conversion processing is created in the relative coordinate acquisition processing described later. The telegram parameters are the center latitude and longitude of the map being displayed, the scale, the display size of the map, and the latitude and longitude of each advertisement. At this time, if there is an advertisement requester having the same latitude and longitude in the “Kirakira Advertisement” to be displayed, the request parameters for latitude and longitude are combined into one, and a message is transmitted to the map server.

  In response to this, the map server acquires relative coordinates (S313). In order to place the “glitter advertisement” on the map, it is necessary to replace the display position with the vertical and horizontal pixel values of the map, and this processing realizes this. Based on the received message parameters, a maximum of 20 relative positions on the map image are calculated and returned to the WEB server 4.

  The WEB server 4 generates a TOP page based on the relative coordinates transmitted from the map server (S314). Specifically, in addition to the request message of the map centered on the latitude and longitude stored in the parameter, other types of scale that can be displayed as parameter information, up and down, left and right, and to move in eight diagonal directions The coordinate shift amount and the shift direction are simultaneously edited as map display request parameters, and the TOP page source is generated based on the coordinates obtained by the relative coordinate acquisition process described above, the advertisement information stored in the session, and the registration information ID. . After the generation of the TOP page source is completed, it is transmitted to the user terminal 10 as screen display information (S315).

  In the user terminal 10, the TOP page is displayed on the WWW browser according to the received information. At this time, the edited map image request message is transmitted to the DB access unit of the map server (S316). The map server searches the map DB for a map image corresponding to the center coordinates, display scale, and display size from the received request message, and transmits the matched map image to the user terminal 10 (S317). At this point, all objects on the TOP page are completely displayed.

  FIG. 11 is a diagram showing an example of a display screen. As shown in the figure, the “Kirakira Advertisement” 11a is displayed in a form in which a star-shaped icon rotates in the animation GIF format. Further, the latest store advertisement information 11b is displayed when the user mouses over the desired store position icon.

<Renewal of glitter ads>
Next, with reference to FIGS. 8 and 12, a description will be given of a flow of fetching the update of the store advertisement information, which is performed by the advertisement requester as needed, into this system. In FIG. 8, a predetermined URL is first input from the advertisement requester terminal 11 using a WWW browser (S401). The URL is notified only to the advertisement requester who has contracted for “Kirakira Advertising”. In response to the request, the customer authentication server 6 transmits a login page to the advertisement requester terminal 11 (S402). The advertisement requester inputs the login ID and password that have been paid out when the advertisement is published, and performs a login operation (S403).

  The customer authentication server 6 acquires the received login ID from the parameters (S404), and checks whether the login ID exists (S405). If the login ID does not exist or if the password information does not match even if the ID exists (NG in S405), an error page is transmitted to the advertisement requester terminal 11 to prompt re-login (S406).

  If the login ID exists and the password information matches, the registration information ID stored in the customer management DB is stored in the session, and the process proceeds to the job selection screen transmission process (A) (OK in S405). Note that the registration information ID is uniquely assigned to all “Kirakira advertisements”, and by making a pair with the login ID, the “Kirakira advertisement” to be edited can be uniquely identified. .

  The customer authentication server 6 transmits a screen that displays items that can be operated by the advertisement requester in a menu format to the advertisement requester terminal 11 (S407). In response to the request from the advertisement requester (S408), the WEB server 4 transmits a “Kirakira advertisement” edit screen (S409).

  FIG. 12 is a diagram illustrating an example of the “Kirakira Advertising” editing screen. When the advertisement requester describes the update content in the update cell 12a and requests an update of “Kirakira Advertising” (S410), the WEB server 4 that has received the request message checks the input content, and if there is no problem, the DB server 7 An update request is transmitted to (S411).

  The DB server 7 that has received the message updates the matching advertisement information record using the registration information ID acquired from the parameter as a search key (S412). Since only the record editing authority is restricted when the DB is updated, there is no problem in the reference from the WEB server 4 and it is possible to always provide the latest information.

  After the DB update is completed, an update completion notification is transmitted to the advertisement requester terminal 11 via the WEB server 4 (S413).

  The present invention can be widely applied to advertisement information registration / display systems using the Internet.

1 is a diagram illustrating an overall configuration of an advertisement information registration / display system 1 according to an embodiment of the present invention. 3 is a block diagram showing a detailed configuration of a WEB server 4. FIG. 3 is a block diagram showing a detailed configuration of a DB server 7. FIG. 3 is a block diagram showing a detailed configuration of a map server 9. FIG. It is a figure which shows a living action area registration flow. It is a figure which shows an area selection (station) registration flow. It is a figure which shows the flow which displays a "kirakira advertisement" on a screen. It is a figure which shows a glittering update registration flow. It is a figure which shows an example of a living sphere registration screen. It is a figure which shows an example of the screen of area selection (station) registration. It is a figure which shows an example of a "kirakira advertisement" display screen. It is a figure which shows the screen of "Kirakira advertisement" update registration.

Explanation of symbols

1 .... Advertisement information registration / display system 2 .... Management server 3 .... Internet line 4 .... Web server 5 .... User authentication server 6 .... Advertiser requester authentication Server 7 ... DB server 8 ... Advertising management server 9 ... Map server 10 ... User terminal 11 ... Advertiser requester terminal

Claims (6)

An advertisement that includes a user terminal, an advertisement requester terminal, a database server, a map database, and a management server that controls communication between each terminal and each database, and these can communicate with each other via an Internet line An information registration / display system,
The user terminal is configured to be able to register one or a plurality of areas selected from a plurality of predetermined areas as a registered living action area,
The ad requester terminal is configured so that store ad update information can be entered at any time,
The database server stores means for storing user information including the registered living activity area information, advertisement requester store name information, advertisement requester store location information, and advertisement requester information including the store advertisement update information. Prepared,
The management server creates a selection area map selected from the registered living activity area and the location of the advertisement requester store existing in the selection area so that it can be displayed on the selection area map by checking against a map database Means to
An advertisement information registration / display system characterized by comprising: The selection area map is configured so that a plurality of scale displays can be selected, and a predetermined number of store positions can be displayed as icons in order from the latest input of the store advertisement update information regardless of the selected scale. The advertisement information registration / display system according to claim 1. An advertisement that includes a user terminal, an advertisement requester terminal, a database server, a map database, and a management server that controls communication between each terminal and each database, and these can communicate with each other via an Internet line In the information registration / display system,
Registering one or a plurality of areas selected from a plurality of predetermined areas from the user terminal as a registered living action area,
Entering store ad update information from the ad requester terminal at any time;
Storing the user information including the registered living action area, the advertisement requester store name information, the advertisement requester store location information, and the advertisement requester store information including the store advertisement update information in a database server;
The management server creates the selection area map selected from the registered living activity area and the location of the advertisement requester store existing in the selection area so that it can be displayed on the selection area map by checking against the map database And steps to
A method for registering and displaying advertisement information, comprising: The advertisement information registration / registration according to claim 3, wherein a predetermined number of store positions are displayed in order from the latest store advertisement update information input, regardless of the scale of the map selected from a plurality of scale displays. Display method. The advertisement information registration / display method according to claim 3 or 4, wherein the store position icon is displayed in an animation GIF format. 6. The advertisement information registration / display method according to claim 3, wherein the store advertisement update information is displayed by moving the mouse over the store position icon.

Images