JP2005332197A - Server device, search processing program, search processing system, and search processing method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a search processing system capable of offering CM information along with program table information. <P>SOLUTION: A server device 2 is capable of communicating with a cellular phone 1 via a communication network and is provided with a program database storing broadcasting program information and a CM database 3 storing broadcasting CM information. According to a request from the cellular phone 1, a program is extracted from the program database, and a CM to be broadcasted with the program is extracted from the CM database. Based on the extracted program and CM information, search result page data are generated, and the generated search result page data are transmitted to the cellular phone 1. A user can acquire relevant CM information by using the program as a key. A CM advertiser can offer detailed information about a commodity advertised by the CM even if the user does not remember the advertised commodity name and the like precisely. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to a server device, a search processing program, a search processing system, and a search processing method, and in particular, a server device capable of providing CM (commercial) information together with program guide information, a search processing program, and a search processing. The present invention relates to a system and a search processing method.

Conventionally, various linked systems for broadcasting programs such as televisions and terminals connected to a network have been proposed. For example, in Patent Document 1 below, when recording a CM in a mobile phone that has received an e-mail containing CM information, a recording reservation signal is sent to the video recorder using the infrared communication function of the mobile phone. Techniques to do this are disclosed.
Republished WO-01 / 086022

  The above-described conventional broadcast-linked system performs a recording reservation or the like for the CM described in the mail unilaterally transmitted from the advertiser side, and the user does not search for the CM voluntarily. Therefore, for example, there is a problem that the user cannot respond to a request to record a desired CM. Also, there is a problem that the user cannot check what CM is being broadcast in relation to the program.

  An object of the present invention is to provide a server device, a search processing program, a search processing system, and a search processing method capable of solving the above-described problems and providing CM (commercial) information together with program guide information. It is in.

  The server device according to the present invention includes a program database unit for storing broadcast program information, a CM database unit for storing broadcast CM information, and a user database from a user terminal in a server device capable of communicating with a terminal via a communication network. A program search means for extracting the program information from the program database means according to a request; a CM search means for extracting the CM information broadcast simultaneously with the extracted program information from the CM database means; Main features include page data generation means for generating search result page data based on the program information and the CM information, and transmission means for transmitting the generated search result page data to the user terminal. To do.

  The search processing program of the present invention includes a computer of a server device that can communicate with a terminal via a communication network, a program database unit that stores broadcast program information, a CM database unit that stores broadcast CM information, and a user terminal. The program search means for extracting the program information from the program database means according to the request of the program, the CM search means for extracting the CM information broadcast simultaneously with the program of the extracted program information from the CM database means, the extracted The main feature is to function as page data generation means for generating search result page data based on program information and CM information, and as transmission means for transmitting the generated search result page data to the user terminal.

  The search processing system of the present invention includes an information processing function and a data communication function, a portable terminal provided with browser means capable of browsing the Web, program database means for storing broadcast program information, and broadcast CM information. CM database means for storing, program search means for extracting the program information from the program database means according to a request from the portable terminal, and the CM information broadcast simultaneously with the program of the extracted program information CM search means extracted from the means, page data generation means for generating search result page data based on the extracted program information and CM information, and transmission for transmitting the generated search result page data to the portable terminal Comprising a server device capable of communicating with the portable terminal via a communication network. And it features.

  The search processing method of the present invention includes a step of extracting program information from a program database in accordance with a request from a user terminal, a step of extracting from the CM database CM information broadcast simultaneously with the program of the extracted program information. And a step of generating search result page data based on the program information and the CM information, and a step of transmitting the generated search result page data to the user terminal.

  The present invention can provide related CM information together with program guide information to the user due to the above-described features, so that the user can acquire related CM information using the program as a key. Therefore, even if the user does not accurately remember the commercial name or company name of the CM, the CM advertiser can provide the user with more detailed information regarding the commercial products in the program.

  Hereinafter, the best mode for carrying out the present invention will be described in detail with reference to the drawings. In this embodiment, an example in which a mobile phone is used as a mobile terminal is disclosed. However, the present invention can be applied to any portable terminal that is connected to the Internet and allows web browsing.

  First, the configuration of the entire system will be described. FIG. 1 is a schematic configuration diagram showing the entire system of an embodiment of the present invention. This system is configured such that a mobile phone 1, which is a type of mobile terminal, and a server 2 can be connected via a mobile phone network 5 and the Internet 4. The mobile phone network 5 includes a base station 9, a packet network 6 that manages packet switching, and a gateway server 7 connected to the Internet 4, and enables connection between the mobile phone 1 and the Internet 4. For example, the mobile phone 1 is equipped with a web browser that enables web browsing by HTTP (Hyper Text Transfer Protocol) and a mailer that transmits and receives mail, and can download and store application programs.

  The server 2 includes a database (DB) 3 and has functions such as a Web server, a mail server, and an application server. The server 2 can communicate with the mobile phone 1 and other terminals such as a personal computer via the Internet 4 and the mobile phone network 5, and performs processing as described later in response to access from the mobile phone 1. The database 3 is a database system connected to the server 2 and stores various data such as a download application, user-related data, and content data, and provides necessary data to the server 2 based on a request from the server 2.

  FIG. 2 is a block diagram illustrating an internal configuration example of the mobile phone 1 according to the present embodiment. The mobile phone 1 includes a control unit 20, a communication control unit 21, a display unit 23, an input unit 24, a voice / sound control unit, a clock unit 28, and a storage unit 30, and each circuit is connected by a bus 29.

  The control unit 20 that realizes the information processing function includes a CPU, a ROM, a RAM, and the like, and controls the entire mobile phone 1 according to various programs stored in the ROM and the storage unit 30. As the application program, for example, a web browser that controls web browsing, a mailer program that controls transmission and reception of mail, or a downloaded application can be executed. The storage unit 30 includes, for example, a non-volatile memory, and stores the above-described various applications, data used by the applications, image data such as standby images, ringtone data, and telephone book data.

  The communication control unit 21 provided with the antenna 22 performs a data and voice communication function with the base station. For example, the display unit 23 including a liquid crystal display displays characters and images under the control of the control unit 20. The input unit 24 is a dial key for inputting a telephone number or characters, a select key for calling up a main menu, moving a cursor up / down / left / right with respect to selectable icons on the screen, A confirmation key for confirming an item selected by a dial key or a select key is provided.

  The voice / sound control unit 25 is connected to a speaker 26 and a microphone 27, and executes sound output such as ringing tone and incoming call melodies, voice output during a call, and voice input from the microphone 27. The clock unit 28 provides the control unit 20 with current time information. In addition, an infrared communication function, a short-range wireless communication function, an external device connection function, a (digital) television or (digital) radio reception function, a memory card slot, and the like may be provided.

  FIG. 3 is a block diagram illustrating an internal configuration example of the server 2 according to the present embodiment. The server 2 includes a control unit 41, a storage unit 42, a communication control unit 43, a database interface unit 44, a clock unit 45, and the like, and each circuit is connected by a bus 46. The control unit 41 includes a CPU, a ROM, a RAM, and the like, and controls the entire server by executing a well-known OS (Operating system), a server program, and a program that implements the functions of the present invention.

  The storage unit 42 includes, for example, a hard disk device, and stores an OS, known programs, various programs according to the present invention, data, and the like. The communication control unit 43 is connected to the Internet 4 via a router or a firewall server (not shown), and performs bidirectional communication with the mobile phone 1 or the like via the Internet 4. The clock unit 45 measures the current time and provides it to the control unit 41. The database interface unit 44 is connected to the database 3 and exchanges data with the database 2.

  The function and operation of the program linkage processing according to the present invention will be described below. FIG. 5 is a flowchart showing the processing contents of the mobile phone 1 and the server 2 in the search processing of the present invention. A vertical line indicates the passage of time, and a horizontal dotted line indicates the movement of information, data, and information. First, processing by the browser on the mobile terminal side will be described.

  In S <b> 10, a browser is activated on the mobile phone 1 and the server 2 is accessed from the mobile phone 1. The server 2 transmits a search page, which is an initial screen, to the mobile phone 1 in S20. In the mobile phone, it is determined whether or not page data is received in S11. If the determination result is negative, the process proceeds to S13, but if the determination is affirmative, the process proceeds to S12. In S12, the received page data is displayed.

  FIG. 4A is an explanatory diagram illustrating an example of a search screen that is an initial screen displayed on the mobile phone. The screen 50 has an input area for various search conditions. The user inputs or selects a desired search condition on this screen and selects a “search” link 51. FIG. 4A shows an example in which items of “genre” and “performer” are input.

  In S13, for example, it is determined whether or not there is a new page request based on a user operation. If the determination result is negative, the process proceeds to S15, but if the determination is affirmative, the process proceeds to S14. In S14, the request is transmitted to the server. In S15, it is determined whether or not to end depending on the presence or absence of the end operation by the user. If the determination result is affirmative, the process ends. If not, the process returns to S11.

  Next, processing on the server side will be described. In S <b> 20, a search page which is an initial screen is transmitted to the mobile phone 1. In S21, a page request is received from the mobile phone. In S22, the program DB is searched based on the search conditions requested from the mobile phone. In the program DB, data of TV programs from now to the future are registered. The data items of the program DB are, for example, program title, region, channel, broadcasting station, broadcasting date, start time, end time, genre, performer, commentary, and the like.

  In S23, the time information and the area and channel or broadcast station information, which are information necessary for the CM search, are extracted for each hit program from the search result of the program DB. In S24, the CMDB is searched using the time information and the region and channel or broadcast station information as a search key, and the CM broadcast within the broadcast time of the program is extracted.

  In the CMDB, CM data from the present to the future is registered. CMDB data items include, for example, CM title, region, channel, broadcasting station, broadcast date, start time, end time, sponsor company name, product name, CM version name, performer, CM related URL, CM image Etc.

  In S25, program search result display page data is generated based on the search results of S22 and S24. In S26, the generated page data is transmitted to the mobile phone. FIG. 4B is an explanatory diagram showing a display screen example of a program search result displayed on the mobile phone. On the screen 55, CM company names 57 and 58 are displayed along with information such as broadcast time, program title, explanation of the program, and performers.

  “Details” 56 is selected to obtain detailed information of the program. Further, by selecting (clicking) the CM company names 57 and 58, it is possible to obtain information such as the performer and version of the CM, or the URL of a homepage related to this CM. In S27, it is determined whether or not the process is finished. If the determination result is negative, the process returns to S21.

  Although the embodiments have been described above, the following modifications are also conceivable for the present invention. You may make it transmit the still image which cut out the image in CM as detailed information of CM. In the embodiment, an example of extracting an in-program CM has been disclosed, but a spot CM between programs (before and after the program) may also be extracted. In the embodiment, an example has been disclosed in which CM information is displayed simultaneously with program information. However, a “CM details” link may be provided on the search result screen, and a CM list may be displayed when the link is selected.

  The present invention can be used in the industrial field of data communication systems and information processing systems including mobile terminals such as mobile phones, server devices, mobile phone networks, and the Internet.

1 is a schematic configuration diagram showing an entire system of an embodiment of the present invention. It is a block diagram which shows the example of an internal structure of the mobile telephone by this Embodiment. It is a block diagram which shows the internal structural example of the server by this Embodiment. It is explanatory drawing which shows the example of a screen displayed in a mobile telephone. It is a flowchart which shows the processing content in the search process of this invention.

Explanation of symbols

1 ... Mobile phone (mobile terminal)
2 ... Server 3 ... Database 4 ... Internet 5 ... Mobile phone network 6 ... Packet network 7 ... Gateway server 9 ... Base station

Claims (4)

In a server device that can communicate with a terminal via a communication network,
Program database means for storing broadcast program information;
CM database means for storing broadcast CM information;
Program search means for extracting the program information from the program database means in accordance with a request from a user terminal;
CM search means for extracting, from the CM database means, the CM information broadcast simultaneously with the extracted program information program;
Page data generation means for generating search result page data based on the extracted program information and CM information;
A server apparatus comprising: a transmission unit configured to transmit the generated search result page data to the user terminal. A server device computer capable of communicating with a terminal via a communication network,
Program database means for storing broadcast program information;
CM database means for storing broadcast CM information;
Program search means for extracting the program information from the program database means in accordance with a request from a user terminal;
CM search means for extracting from the CM database means the CM information broadcast simultaneously with the extracted program information program;
Page data generation means for generating search result page data based on the extracted program information and CM information;
A search processing program that functions as transmission means for transmitting the generated search result page data to the terminal of the user. A portable terminal having an information processing function and a data communication function and provided with a browser means capable of browsing the Web; a program database means for storing broadcast program information; a CM database means for storing broadcast CM information; Program search means for extracting the program information from the program database means according to a request from a portable terminal; CM search means for extracting the CM information broadcast simultaneously with the extracted program information from the CM database means; A communication network comprising: page data generation means for generating search result page data based on the extracted program information and CM information; and transmission means for transmitting the generated search result page data to the portable terminal. A search processing system comprising a server device capable of communicating with the portable terminal via a network. Extracting program information from a program database in accordance with a request from a user terminal;
Extracting CM information broadcast simultaneously with the extracted program information from the CM database;
Generating search result page data based on the extracted program information and the CM information;
A search processing method comprising the step of transmitting the generated search result page data to the terminal of the user.

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