JP2005165394A - System for tracking access path, affiliate system using the same, and method for tracking access path - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To specify a web site such as the affiliation site of a link source guiding a user, etc., even in the case of direct access to an advertiser site, etc., being the web site of a link destination after the user performs access to the web site of the advertiser site, etc., by the link of a banner advertisement, etc., arranged on the web site of the affiliation site, etc., and purchases merchandise, etc. <P>SOLUTION: When the user C performs access to the advertiser site 41 by the banner advertisement 43 arranged on the affiliation site 42 with the use of a user terminal 3, an advertiser ID, an affiliation site ID, and a customer ID are stored in the management DB 44 of a management server 1. When the user C subsequently performs direct access to the advertiser site 41, the customer ID of the user C is identified by personal information, and usage information is stored in the management DB 44, based on the customer ID and the advertiser ID. Thus, the affiliation site ID is identified through the use of the customer ID and the advertiser ID. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The present invention relates to an access route tracking system that tracks a route that a user accesses to a link destination with a user terminal, an affiliate system using the same, and an access route tracking method.

  Affiliate programs are known as one of web advertisements (see, for example, Non-Patent Documents 1 to 4). Affiliate program means that website operators are affiliated with a company (EC (Electronic Commerce) site) that promotes the sale of goods and requests for materials on the site, post advertisements on the site, and users who visit the site When a product is purchased or a document is requested via the advertisement (link), a reward is received from a partner company (advertiser) according to the result.

  FIG. 7 is an explanatory diagram showing the flow of a conventional affiliate program. As shown in FIG. 7, the operator M of the site 91 affiliated with the advertiser has pasted the advertiser's banner advertisement 92 on his / her site 91. The user C who has accessed the site 91 sees the banner advertisement 92 on the site 91, shows his interest, and clicks. When clicked, user C enters the advertiser's site 93 linked to this advertiser's banner.

  When the user C purchases a product on the advertiser's site 93, the advertiser pays a success fee to the operator M of the site 91 who has led the user C by the banner advertisement 92 when the purchase occurs. Pay. The payment of the success fee is realized by embedding an ID for managing the operator M of the affiliated site 91 in the link of the banner advertisement 92 and clicking on the banner advertisement 92 by the user C.

“Affiliate Program General Information Site”, [online], Affiliate Portal Net, Life Art Club Co., Ltd., Yoichi Ishikawa, [Searched on November 21, 2003], Internet <URL: http://www.affiliateportal.net/ > “What is Affiliate”, [online], Value Commerce Co., Ltd. [Searched on November 18, 2003], Internet <URL: http://www.valuecommerce.ne.jp/media_solutions/affiliate_starter.html> “What is A8 net?”, [Online], Fan Communications, Inc. [retrieved on November 18, 2003], Internet <URL: http://www.a8.net/a8/ac-01.html > “What is an affiliate program?”, [Online], LinkShare Corporation, Mitsui & Co., Ltd., [searched on November 18, 2003], Internet <URL: http://www.linkshare.ne .jp / member / wap_2.html>

  By the way, when the user C clicks the banner advertisement 92 of the affiliated site 91 and purchases a product from the advertiser site 93, if there is a possibility of purchasing the product from the advertiser site 93 again, this advertisement The URL (Uniform Resource Locator) address of the main site 93 is stored, and the advertiser site 93 may be accessed directly by the stored URL address next time (see FIG. 7).

  As described above, in the conventional affiliate program, since the user C clicks the banner advertisement 92 in which the ID for managing the operator M of the partner site 91 is embedded, the user C is the advertiser. When the site 93 is directly accessed, the advertiser cannot know which affiliate site the banner C of the user C is guided by.

  Therefore, in many cases, the operator M of the affiliated site 91 participating in the affiliate program can only receive a success fee based on the first click by the user C. This leads to a decrease in the affiliated sites 91 participating in the affiliate program, and as a result, the advertiser sites participating in the affiliate program also decrease due to a decrease in advertising effectiveness.

  Therefore, in the present invention, after the user C purchases a product by accessing the website such as the advertiser site 92 by using a link such as the banner advertisement 92 installed on the website such as the partner site 91. Even when the advertiser site 92 or the like that is the linked website is directly accessed, the access path tracking that can identify the website such as the affiliated site 91 or the like that led the user C It is an object to provide a system, an affiliate system using the system, and an access path tracking method.

  The access route tracking system according to the present invention includes a link destination information storage means for storing a link destination ID for identifying each link destination website and the URL of each link destination website in association with each other, and each link source web. A usage information storage means for storing a link source ID for identifying a site, a link destination ID, a user ID for identifying each user of each linked website, and usage information of each user in association with each other; And a link destination server having user information storage means for storing the link ID of each user and storing the user ID for identifying each user and the personal information of each user in association with each other When the management server is accessed from the user terminal based on the link on the website associated with the link destination ID and the link source ID, this user A URL corresponding to the link destination ID transmitted from the end is acquired from the link destination information storage means, and the link destination server includes a means for returning the URL of the acquired link destination in association with the transmitted link source ID. When accessed from the user terminal based on the link destination URL associated with the link source ID, a user ID is assigned to the user of the user terminal, and the assigned user ID and link source ID And each user's personal information in association with each other and stored in the user information storage means, and a means for associating this assigned user ID with each link destination ID and link source ID and notifying the management server, In addition, the management server includes means for associating the user ID, the link destination ID, and the link source ID notified from the link destination server and storing them in the usage information storage means. When the link destination server is accessed from the user terminal, the link destination server acquires the user ID from the user information storage means based on the personal information of the user, and acquires the acquired user ID, each link destination ID, and this Means for associating user usage information with the management server, and the management server associates the user ID notified from the link destination server with the link destination ID and the usage information in the usage information storage means; A means for storing is provided.

  According to the present invention, when the management server is first accessed from the user terminal based on the link on the website associated with the link destination ID and the link source ID, the link destination transmitted from the user terminal. A URL corresponding to the ID is acquired from the link destination information storage means, and the acquired link destination URL is returned in association with the transmitted link source ID. Thereby, the user terminal acquires the URL of the link destination associated with the link source ID, and accesses the link destination server of the link destination based on this URL. When the link destination server is accessed from the user terminal based on the URL of the link destination associated with the link source ID, the link destination server assigns the user ID to the user of the user terminal, and this grant The associated user ID, link source ID, and personal information of each user are stored in the user information storage means, and the given user ID is associated with each link destination ID and link source ID for management. Notify the server. The management server stores the user ID, the link destination ID, and the link source ID notified from the link destination server in the usage information storage unit in association with each other.

  Next, when the link destination server is accessed from the user terminal, the user ID is acquired from the user information storage means based on the personal information of the user, and the acquired user ID and each link destination ID are acquired. Is associated with this user's usage information and notified to the management server. The management server associates the user ID notified from the link destination server, the link destination ID, and the usage information, and stores them in the usage information storage means. Thereby, since the user ID, the link destination ID, the user information, and the link source are stored in the usage information storage unit of the management server, the user ID notified from the link destination server is stored. The link source ID is specified by the link destination ID.

  In the above-mentioned access route tracking system, the affiliate system of the present invention uses a linked website as an advertiser's site (hereinafter referred to as “advertising site”), and a linked website as an advertiser. This is the site of the affiliated operator (hereinafter referred to as the “affiliated site”).

  As a result, after the user purchases a product by accessing the advertiser site through a link such as a banner advertisement installed on the partner site using the user terminal, the advertisement that is the linked website Even in the case of direct access to the main site or the like, the link source partner site that led the user is specified by the link source ID.

(1) When the management server is accessed from the user terminal based on the link destination ID and the link on the website associated with the link source ID, the URL corresponding to the link destination ID transmitted from the user terminal Is obtained from the link destination information storage means, and the obtained link destination URL is returned in association with the transmitted link source ID, and the link destination server uses it based on the link destination URL associated with the link source ID. When accessed from a user terminal, a user ID is assigned to the user of the user terminal, and the assigned user ID, link source ID, and personal information of each user are associated with each other to store user information. And the associated user ID is associated with each link destination ID and link source ID and notified to the management server. The user ID, the link destination ID, and the link source ID notified from the destination server are associated with each other and stored in the usage information storage means. When the link destination server is accessed from the user terminal, it is based on the personal information of the user. The user ID is acquired from the user information storage means, the acquired user ID, each link destination ID, and the user usage information are associated with each other and notified to the management server. The user ID, the link destination ID, and the usage information that are notified from are stored in the usage information storage means in association with each other. Since the link source is stored in association with each other, the link source ID is specified by the user ID and the link destination ID notified from the link destination server. As a result, even if the user accesses the linked website using the link established on the website using the user terminal and then accesses the linked website directly, The web site of the link source that has been led can be specified by the link source ID. Further, usage information can be aggregated based on the link source ID. Furthermore, personal information of each user is exchanged only between the user terminal and the link destination server, and exchange is made between the link destination server and the management server with a user ID for which the user's personal information is not specified. Since this is done, it is possible to prevent leakage of personal information between the link destination server and the management server that the user does not apparently recognize the exchange.

(2) By setting the linked website as the advertiser's site and the linked website as the operator's site that is affiliated with the advertiser, the user can use the user terminal on the affiliated site. Even if you access the advertiser site, etc., which is the linked website after accessing the advertiser site through links such as installed banner advertisements and purchasing products, It is possible to identify the affiliated site of the derived link source by the link source ID. Moreover, since usage information can be totaled based on this link source ID, it is possible to calculate a success fee based on the usage information for each link source ID.

  FIG. 1 is a configuration diagram of an access route tracking system according to an embodiment of the present invention, and FIGS. 2A and 2B are conceptual diagrams of the access route tracking system of FIG.

  As shown in the figure, the access path tracking system in the embodiment of the present invention comprises a management server 1 and a link destination server 2. Although only one link destination server 2 is shown in FIGS. 1 and 2, a plurality of link destination servers 2 may exist. There are websites on the link destination server 2, and each website is given a link destination ID for identifying each website managed by the management server 1. The given link destination ID is held in the link destination server 2 where the link destination website exists.

  A link destination means a destination linked by text, an image, or the like on a web page. The website on the link destination server 2 is a website to be a link destination. On the other hand, a website on which text, images, and the like associated with the URL of the website that is the link destination are installed is the website that is the link source. The link source ID for identifying each website managed by the management server 1 is given to the link source website. Note that a web server on which a website as a link source is installed is not shown.

  As shown in FIG. 1, the management server 1 stores link destination information storage means 11 that stores link destination IDs and URLs in association with each other, link source IDs, link destination IDs, and each user of each link destination website. A usage information storage unit 12 that stores a user ID for identification and usage information of each user in association with each other, and a URL is acquired from the link destination information storage unit 11 in response to an access from the user terminal 3 and returned. URL conversion unit 13, user information acquisition unit 14 that acquires user information from link destination server 2 and stores it in usage information storage unit 12, and usage information storage unit 12 that acquires usage information from link destination server 2 And usage information acquisition means 15 for storing.

  The link destination server 2 assigns the user ID according to the access from the user terminal 3 and the user information storage means 21 that stores the user ID, the link source ID, and the personal information of each user in association with each other. ID providing means 22 and usage information notifying means 23 for notifying the management server 1 of the usage information of each user in association with the user ID and each link destination ID.

  As shown in FIG. 2A, a link (object) 32 that is associated with a link destination ID and a link source ID in advance is installed on the website 31 that is the link source. This link 32 is linked to the management server 1. When access from the user terminal 3 is performed based on the link 32, the link destination ID and the link source ID associated with the link 32 are transmitted from the user terminal 3 to the management server 1 (A1).

  When the URL conversion unit 13 of the management server 1 is accessed from the user terminal 3 based on the link 32, the URL corresponding to the link destination ID transmitted from the user terminal 3 is received from the link destination information storage unit 11. The link destination URL thus acquired is returned in association with the link source ID transmitted from the user terminal 3 (A2).

  The user terminal 3 acquires the link destination URL associated with the returned link source ID, and accesses the link destination server 2 based on the URL. At this time, the link source ID is transmitted from the user terminal 3 to the link destination server 2 (A3).

  When the link destination server 2 is accessed from the user terminal 3 based on the URL of the link destination associated with the link source ID, it is used by the ID giving means 22 for the user of the user terminal 3 A person ID is given. In addition, at the time of this ID assignment, the link destination server 2 requests transmission of personal information such as a name, a telephone number, and an address from the user terminal 3 to the user who assigns the user ID. The ID assigning means 22 associates the personal information sent in response to this request, the link source ID sent earlier, and the user ID given here and stores them in the user information storage means 21. Further, the ID assigning means 22 associates the given user ID with each link destination ID and link source ID and notifies the management server 1 (A4). The user information acquisition unit 14 of the management server 1 stores the user ID, the link destination ID, and the link source ID notified from the link destination server 2 in the user information storage unit 21 in association with each other.

  Next, as shown in FIG. 2 (b), when the link destination server 2 is accessed from the user terminal 3, the web page 33 provided by the link destination server 2 provides the user's address, name, and telephone number. Request transmission of personal information. When such personal information is transmitted from the user terminal 3 (A5), the usage information notifying unit 23 acquires the user ID corresponding to the transmitted personal information of the user from the user information storage unit 21, and The acquired user ID, the link destination ID held by each user, and the usage information (access count, usage status, etc.) of this user are associated with each other and notified to the management server 1 (A6).

  The usage information acquisition unit 15 of the management server 1 stores the user ID, the link destination ID, and the usage information notified from the link destination server 2 in the usage information storage unit 12 in association with each other. As a result, the user ID, the link destination ID, the user information, and the link source are stored in the usage information storage unit 12 of the management server 1 in association with each other.

  As described above, according to the access route tracking system in the present embodiment, the user uses the user terminal 3 to link to the website on the link destination server 2 by the link 32 installed on the website 31. Even if the link destination website is directly accessed after the access, the user information, the link destination ID, the user information, and the link source are stored in the use information storage unit 12 of the management server 1 in association with each other. Will be. Thereby, the web site 31 of the link origin which led this user is specified by link origin ID. Further, since the usage information is stored in the usage information storage unit 12 based on the link source ID, the usage information can be aggregated.

  Next, an affiliate system using the access path tracking system configured as described above will be described. FIG. 3 is a schematic diagram of the affiliate system in the present embodiment.

  In FIG. 3, an advertiser site 41 is an advertiser site that conducts commercial transactions (EC) using a network such as the Internet, and is a website installed on the linked server 2 shown in FIGS. . The affiliated site 42 is a site of an operator who is affiliated with the advertiser site 41, and corresponds to the website 31 shown in FIG. The banner advertisement 43 on the affiliated site 42 corresponds to the link 32 shown in FIG.

  The banner advertisement 43 is apparently linked to the advertiser site 41, but is actually linked to the management server 1 in association with the link destination ID and the link source ID. In the following description, the link destination ID is an advertiser ID for identifying the advertiser site 41, and the link source ID is a partner site ID for identifying the partner site 42.

  For example, when the advertiser ID is 67 and the affiliated site ID is 23, a link program such as “http://www.affill.com/count.php?agid=23&suid=67” is embedded in the banner advertisement 43. It is. Here, “http://www.affill.com/count.php” is a link to the URL conversion means 13 on the management server 1, and this link program uses agid (partner site ID) and suid as arguments. (Advertiser ID) is passed to the URL conversion means 13.

  In FIG. 3, a management database (hereinafter referred to as “management DB”) 44 corresponds to the link destination information storage means 11 and the usage information storage means 12 shown in FIGS. FIG. 4 shows an example of link destination information stored in a portion corresponding to the link destination information storage means 11 of the management DB 44. FIG. 5 shows an example of usage information stored in a portion corresponding to the usage information storage unit 12 of the management DB 44.

  A customer database (hereinafter referred to as “customer DB”) 45 corresponds to the user information storage means 21 shown in FIGS. 1 and 2. FIG. 6 is a diagram illustrating an example of user information stored in the customer DB 45. In FIG. 3, the link destination server 2 is not shown.

The operation of the affiliate system having the above configuration will be described below.
First, as a premise, it is assumed that an affiliate contract is established between the advertiser of the advertiser site 41 and the operator of the affiliated site 42. According to this contract, it is assumed that an advertiser banner advertisement 43 serving as an apparent link to the advertiser site 41 is installed in the affiliate site 42. Actually, in the banner advertisement 43, as described above, the link program associated with the advertiser ID and the affiliated site ID is embedded. As shown in FIG. 4, the management DB 44 stores in advance link destination information including each advertiser ID and the URL of each advertiser site associated with each advertiser ID.

  In this state, as shown in FIG. 3, while the user C is browsing the affiliated site 42 using the user terminal 3 (see FIGS. 1 and 2), the user C is interested in the content of the banner advertisement 43 of the affiliated site 42. When the banner advertisement 43 is clicked with a pointing device (not shown) of the user terminal 3 or the like, the advertiser ID and the affiliated site ID associated with the banner advertisement 43 are displayed by a program embedded in the banner advertisement 43. Is transmitted from the user terminal 3 to the management server 1 (see A1 in FIG. 2A).

  In the management server 1, the advertiser ID and the affiliated site ID transmitted from the user terminal 3 are stored in the management DB 44 as shown in FIG. 5, and the number of clicks is stored. In FIG. 5, information other than the advertiser ID, partner site ID, and number of clicks is also displayed, but at this stage, only the advertiser ID, partner site ID, and number of clicks are stored. It is assumed that

  In addition, the management server 1 acquires the URL corresponding to the advertiser ID transmitted from the user terminal 3 by the URL conversion unit 13 from the management DB 44 (see FIG. 4), and uses the acquired URL as the user terminal 3. A reply is made in association with the affiliated site ID transmitted from (see A2 in FIG. 2A). Here, for example, when the advertiser ID is 67 and the affiliated site ID is 23, the returned information is “http://www.XXX.com/index.php?agid=23&suid=67” URL. In this example, the URL that associates both the advertiser ID and the affiliated site ID is returned to the URL corresponding to the advertiser ID, but the URL that associates only the affiliated site ID is returned. Is also possible.

  The user terminal 3 accesses the advertiser site 41 (link destination server 2) based on the returned URL. At this time, the advertiser ID and the affiliated site ID associated with this URL are transmitted from the user terminal 3 to the link destination server 2 (see A3 in FIG. 2A).

  In the advertiser site 41 (link destination server 2), the customer ID is given to the user of the user terminal 3 by the ID assigning means 22. In addition, at the time of ID assignment, the advertiser site 41 requests the user to register as a customer. At the time of customer registration, when personal information such as name, telephone number, and address is transmitted from the user terminal 3, the ID assigning means 22 associates the transmitted personal information with the customer ID as shown in FIG. Store in DB45.

  Further, the ID assigning means 22 associates the customer ID with its own advertiser ID and the affiliated site ID previously obtained from the user terminal 3 and notifies the management server 1 (see A4 in FIG. 2A). . The management server 1 stores the customer ID notified from the link destination server 2 by the user information acquisition means 14 in the management DB 44 based on the advertiser ID and the affiliated site ID transmitted in association therewith ( See FIG.

  Here, when the user C conducts a commercial transaction on the advertiser site 41, the usage information such as the settlement amount and the transaction date and time generated by the commercial transaction is associated with the advertiser ID and the customer ID by the usage information notification means 23. Is notified to the management server 1. The management server 1 stores the notified usage information in the management DB 44 based on the advertiser ID and customer ID notified in association with the usage information (see FIG. 5).

  Next, when the user C accesses the advertiser site 41 directly by the user terminal 3 without using the banner advertisement 43 of the affiliated site 42 and performs a commercial transaction, the advertiser site 41 (link destination server 2) uses this usage. The user terminal 3 is requested to transmit personal information such as the address, name, and telephone number of the user C. When personal information is transmitted from the user terminal 3 in response to this request (see A5 in FIG. 2 (b)), the utilization information notification means 23 assigns the customer ID corresponding to the transmitted personal information to the customer DB 45. Get from. Then, the usage information notification means 23 notifies the management server 1 in association with the acquired customer ID, the advertiser ID of the customer, and usage information such as the settlement amount and transaction date and time generated by the commercial transaction with the user C. (Refer to A6 in FIG. 2B.)

  The usage information acquisition means 15 of the management server 1 stores the notified usage information in the management DB 44 based on the advertiser ID and customer ID notified in association therewith (see FIG. 5). Thereby, as shown in FIG. 5, the management DB 44 includes each advertiser ID, a partner site ID of a partner site affiliated with each advertiser site managed by each advertiser ID, an advertiser ID, and a partner site. The number of clicks of the banner advertisement 43 associated with the ID, the customer ID of the user guided by the banner advertisement of each partner site, and the usage information of each customer managed by the customer ID are recorded.

  As described above, according to the affiliate system in the present embodiment, when the user C accesses the advertiser site 41 using the banner advertisement 43 installed on the affiliated site 42 using the user terminal 3, the advertiser ID, When the affiliated site ID and customer ID are stored in the management DB 44, and the user C directly accesses the advertiser site 41, the customer ID of the user C is specified by personal information, and the customer ID and the advertiser are identified. Since the usage information is stored in the management DB 44 based on the ID, the partner site ID can be specified by the customer ID and the advertiser ID.

  That is, in the conventional affiliate system, unless the advertiser site is accessed through the banner advertisement of the affiliated site, it cannot be specified by which affiliated site the user is guided. According to the affiliate system, the partner site that led the user can be identified by the partner site ID even when the user directly accesses the advertiser site without going through the banner advertisement of the partner site. . Moreover, since usage information of a user can be totaled based on this partner site ID, it is possible to calculate a success fee based on the user information for each partner site ID.

  Furthermore, in the affiliate system in the present embodiment, in order to aggregate the usage information of the user C, the personal information of the user C is exchanged only between the user terminal 3 and the link destination server 2, and the link destination An exchange is performed between the server 2 and the management server 1 with a customer ID for which the personal information of the user C is not specified. Therefore, it is possible to prevent leakage of personal information of the user C between the link destination server 2 and the management server 1 where the user C apparently does not recognize the exchange.

  The access route tracking system according to the present invention is useful as a system for tracking the route that a user accesses to a link destination by a user terminal, and in particular, tracks an affiliate site that is affiliated with an EC site, and a commercial transaction is established through the affiliate site. It is suitable for an affiliate system that pays a reward when it is done.

It is a block diagram of the access path | route tracking system in embodiment of this invention. It is a conceptual diagram of the access route tracking system of FIG. It is a conceptual diagram of the access route tracking system of FIG. It is a schematic diagram of an affiliate system in this embodiment. It is a figure which shows the example of the link destination information memorize | stored in a management database. It is a figure which shows the example of the usage information memorize | stored in a management database. It is a figure which shows the example of the user information memorize | stored in a customer database. It is explanatory drawing which shows the flow of the conventional affiliate program.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Management server 2 Link destination server 3 User terminal 11 Link destination information storage means 12 Usage information storage means 13 URL conversion means 14 User information acquisition means 15 Usage information acquisition means 21 User information storage means 22 ID provision means 23 Usage information Notification means 41 Advertiser site 42 Partner site 43 Banner advertisement 44 Management database (DB)
45 Customer database (DB)

Claims (3)

Link destination information storage means for associating and storing a link destination ID for identifying each link destination website and the URL of each link destination website, and a link source for identifying each link source website A management server comprising: an ID, the link destination ID, a user ID for identifying each user of the website of each link destination, and a usage information storage means for storing the usage information of each user in association with each other;
A link destination server provided with user information storage means for storing each user's link destination ID and storing the user ID for identifying each user in association with the personal information of each user;
When the management server is accessed from the user terminal based on the link on the website associated with the link destination ID and the link source ID, the management server displays the URL corresponding to the link destination ID transmitted from the user terminal. A means for acquiring from the link destination information storage means, and a means for returning the URL of the acquired link destination in association with the transmitted link source ID;
When the link destination server is accessed from the user terminal based on the URL of the link destination associated with the link source ID, the link destination server assigns a user ID to the user of the user terminal and uses the granted use The user ID, the link source ID, and the personal information of each user are associated with each other and stored in the user information storage means, and the assigned user ID is associated with each link destination ID and the link source ID to perform the management. Means to notify the server,
Further, the management server includes means for associating the user ID, the link destination ID, and the link source ID notified from the link destination server in the usage information storage means,
When the link destination server is accessed from a user terminal, the link destination server acquires a user ID from the user information storage means based on the user's personal information, and the acquired user ID and each link destination ID Means for associating with the user usage information and notifying the management server;
The management server further comprises means for associating the user ID, the link destination ID, and the usage information notified from the link destination server with each other and storing them in the usage information storage means. . The access route tracking system according to claim 1, wherein
The linked website is the advertiser's site,
An affiliate system in which the website of the link source is a site of an operator who cooperates with the advertiser. Link destination information storage means for associating and storing a link destination ID for identifying each link destination website and the URL of each link destination website, and a link source for identifying each link source website A management server comprising: an ID, the link destination ID, a user ID for identifying each user of the website of each link destination, and a usage information storage means for storing the usage information of each user in association with each other;
An access route tracking method using a link destination server having user information storage means for storing each link destination ID and storing the user ID for identifying each user and the personal information of each user in association with each other Because
When the management server is accessed from the user terminal based on the link on the website associated with the link destination ID and the link source ID, the URL corresponding to the link destination ID transmitted from the user terminal is Acquiring from the link destination information storage means, and returning the URL of the acquired link destination in association with the transmitted link source ID;
When the link destination server is accessed from the user terminal based on the URL of the link destination associated with the link source ID, the user ID is assigned to the user of the user terminal, and the granted use The user ID, the link source ID, and the personal information of each user are associated with each other and stored in the user information storage means, and the assigned user ID is associated with each link destination ID and the link source ID to perform the management. Notifying the server;
The management server stores the user ID, the link destination ID, and the link source ID notified from the link destination server in association with each other in the usage information storage unit;
When the link destination server is accessed from a user terminal, the user ID is acquired from the user information storage means based on the personal information of the user, and the acquired user ID and each link destination ID are obtained. Associating the usage information of the user and notifying the management server;
The management server includes a step of associating a user ID, a link destination ID, and usage information notified from the link destination server in association with each other and storing them in the usage information storage means.

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