JP2004145614A - Advertisement distributing system and server, mobile communication terminal and program, and advertisement distributing method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement distributing system capable of displaying only advertisement information following the acquisition desire of a person who wants to use a distribution service, and providing an efficient enterprise advertising service whose target is narrowed for an advertising enterprise. <P>SOLUTION: An advertisement information request for requesting the transmission of advertisement information matched with the condition of an acquisition desire is made from a mobile communication terminal to an advertisement distributing server in predetermined update timing. In the advertisement distributing server, the advertisement information matched with the condition of the acquisition desire is retrieved from among the advertisement information provided by an advertiser, and the retrieved advertisement information is transmitted to the mobile communication terminal. Thus, it is possible for the person who wants to have advertisements distributed to acquire the advertisement information following his or her detail desire such as real time distribution, and it is possible for an advertising enterprise to provide information at a pin point to the person who wants to use the distribution service in order to acquire the advertisement information of its own enterprise, and to develop efficient advertisement activities. <P>COPYRIGHT: (C)2004,JPO

Description

[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention relates to an advertisement distribution system, an advertisement distribution server, a mobile communication terminal, a mobile communication terminal program, and an advertisement distribution method, and particularly to an advertisement distribution system, an advertisement distribution server, and a mobile communication terminal for performing advertisement distribution to a mobile communication terminal. , A mobile communication terminal program, and an advertisement distribution method.
[0002]
[Prior art]
2. Description of the Related Art Conventionally, distribution of a corporate advertisement to a mobile communication terminal or a terminal connected to a network such as a personal computer for communication has been performed using a method called a pull type or a push type.
The pull-type advertisement distribution relates to a banner related to the banner when an interested user clicks the banner by displaying a banner or the like with a link to the advertisement information on each site on the Internet, for example. For example, there is one that can acquire advertisement information.
[0003]
In the push-type advertisement distribution, for example, an advertiser distributes advertisement information to a specific or unspecified user by transmitting an e-mail in which the advertisement information is posted to the user.
However, in the conventional advertisement distribution as described above, first, there is a problem that the advertising company has to distribute information regardless of the interest of the user, which is inefficient. That is, in order to increase the advertising effect, it is necessary to send an e-mail to many users or display a banner on many sites. For this reason, a mail is sent or a banner is displayed to the user who is not interested. From the user's point of view, the distribution of uninteresting information is not only annoying, but also results in discarding e-mails containing the advertisement information without scrutinizing even if it includes interesting information. I was
[0004]
In view of such a problem, in order to perform targeted advertisement distribution, information on a user is registered in an advertisement distribution site in push-type distribution as disclosed in Patent Document 1, for example, and distribution of advertisement information from an advertiser is performed. There is a method of distributing an advertisement to a user who is likely to be interested in an advertisement distribution site that receives the request.
[0005]
[Patent Document 1]
JP 2001-321508 A (FIG. 1)
[0006]
[Problems to be solved by the invention]
However, even in the case of Patent Document 1, it is necessary to perform user registration in advance before distribution of advertisement information, and a user cannot select and receive individual advertisement information from many pieces of advertisement information. In addition, it is not possible to perform the advertisement distribution according to the user's detailed request such as the advertisement distribution cycle as well as the content of the advertisement information. Furthermore, it is necessary to register user information in order to distribute advertisement information to each user, which poses a problem in security.
[0007]
In the pull-type advertisement distribution, similarly, it is difficult to obtain interesting information in real time, and it is difficult for a user to obtain target advertisement information.
SUMMARY OF THE INVENTION An object of the present invention is to provide an advertisement distribution system and an advertisement distribution that can display only advertisement information according to a desire to obtain a distribution service user and enable an efficient and targeted corporate advertisement service for an advertising company. A server, a mobile communication terminal, a mobile communication terminal program, and an advertisement distribution method are provided.
[0008]
[Means for Solving the Problems]
An advertisement distribution system according to claim 1 of the present invention includes an update timing generation unit that generates an update timing of advertisement information that matches a condition desired to be obtained, and an update timing generation unit that responds to the update timing generated by the update timing generation unit. Movement comprising: advertisement information requesting means for requesting transmission of advertisement information meeting a condition desired to be obtained; and advertisement information display means for receiving and displaying advertisement information transmitted based on a request by the advertisement information requesting means. A communication terminal;
An advertisement information search unit that searches for advertisement information that meets the desired condition from the advertisement information provided by the advertiser; and the advertisement information searched by the advertisement information search unit in accordance with a request from the advertisement information request unit Advertising information transmitting means for transmitting to the mobile communication terminal, and a server disposed on a network with which the mobile communication terminal can communicate,
It is characterized by including.
[0009]
Here, the condition of desire to obtain is, for example, the condition of the content of the advertisement information and the method of obtaining.
The advertisement distribution system according to a second aspect of the present invention is characterized in that, in the first aspect, an advertiser terminal for transmitting advertisement information to be transmitted to the mobile communication terminal to the server is further included.
[0010]
The advertisement distribution system according to claim 3 of the present invention is characterized in that, in claim 1 or 2, the advertisement information search means searches for advertisement information according to the location of the mobile communication terminal.
The advertisement delivery system according to claim 4 of the present invention is the advertisement delivery system according to any one of claims 1 to 3, wherein a communication fee for receiving advertisement information from a request for transmission of advertisement information from the mobile communication terminal is transmitted to the server. It is characterized by further including a charging device for charging.
[0011]
According to a fifth aspect of the present invention, in the advertisement distribution system according to any one of the first to fourth aspects, the server may include information on desired conditions input by the advertisement information request unit of each mobile communication terminal. A guidance transmitting unit that transmits to the mobile communication terminal a guide regarding advertisement information for which a request for transmission of the advertisement information is predicted in advance according to each mobile communication terminal, Furthermore, it is characterized by having.
[0012]
An advertisement distribution server according to claim 6 of the present invention is an advertisement distribution server arranged on a network capable of communicating with a mobile communication terminal to distribute advertisement information to the mobile communication terminal,
Advertising information search means for searching for advertising information that meets the desired conditions from the advertising information provided by the advertiser;
Advertising information transmitting means for transmitting, to the mobile communication terminal, the advertisement information searched by the advertisement information searching means, in accordance with a request for advertisement information transmitted at a predetermined update timing by the mobile communication terminal;
It is characterized by having.
[0013]
An advertisement distribution server according to a seventh aspect of the present invention is the advertisement distribution server according to the sixth aspect, wherein the advertisement information search means searches for advertisement information according to a location of the mobile communication terminal.
The advertisement distribution server according to claim 8 of the present invention according to claim 6 or 7, determines the tendency of obtaining the advertisement information based on the information on the conditions for obtaining the advertisement information input from each mobile communication terminal. The mobile communication terminal further includes a guidance transmitting unit configured to transmit, to the mobile communication terminal, guidance regarding advertisement information for which a request for transmitting the advertisement information is predicted in advance for each mobile communication terminal.
[0014]
A mobile communication terminal according to claim 9 of the present invention is a mobile communication terminal to which advertisement information is distributed from an external device on a network,
Update timing generating means for generating an update timing of the advertisement information meeting the desired condition; and transmitting the advertisement information meeting the desired condition in response to the update timing generated by the update timing generating means. An advertisement information requesting means for requesting, and advertisement information display means for receiving and displaying advertisement information transmitted based on the request by the advertisement information requesting means.
[0015]
A mobile communication terminal program according to claim 10 of the present invention is a mobile communication terminal program for controlling a mobile communication terminal to which advertisement information is distributed from an external device on a network,
An update timing generation step of generating an update timing of the advertisement information meeting the desired acquisition condition, and transmitting the advertisement information matching the desired acquisition condition in response to the update timing generated in the update timing generation step. A requesting advertisement information requesting step; and an advertisement information displaying step of receiving and displaying the advertisement information transmitted based on the request by the advertisement information requesting step.
[0016]
An advertisement distribution method according to claim 11 of the present invention is an advertisement distribution method to a mobile communication terminal,
An update timing generation step in which the mobile communication terminal generates an update timing of advertisement information that matches a condition desired to be obtained;
An advertisement information requesting step in which the mobile communication terminal responds to the update timing generated in the update timing generation step, and requests transmission of advertisement information that meets the condition desired to be obtained;
An advertisement information search step of searching advertisement information provided by an advertiser for advertisement information that meets the desired condition, in a server arranged on a network with which the mobile communication terminal can communicate,
According to a request from the mobile communication terminal in the advertisement information requesting step, an advertisement information transmitting step of transmitting the advertisement information searched in the advertisement information searching step from the server to the mobile communication terminal,
And displaying the advertisement information on the mobile communication terminal that has received the advertisement information.
[0017]
According to a twelfth aspect of the present invention, in the advertisement distribution method according to the eleventh aspect, in the advertisement information search step, advertisement information corresponding to a location of the mobile communication terminal is searched.
The advertisement distribution method according to claim 13 of the present invention is characterized in that, in claim 11 or 12, a billing step of billing the server for a communication fee for receiving advertisement information from a request for transmission of advertisement information from the mobile communication terminal. , And further comprising.
[0018]
An advertisement distribution method according to a fourteenth aspect of the present invention is the advertisement distribution method according to any one of the eleventh to thirteenth aspects, wherein an advertisement is provided based on information about a desired condition to be obtained input in the advertisement information requesting step of each mobile communication terminal. A guidance transmitting step of determining a tendency of information acquisition, and transmitting to the mobile communication terminal information about advertisement information for which a request for transmission of the advertisement information is predicted in advance for each mobile communication terminal. It is characterized by.
[0019]
BEST MODE FOR CARRYING OUT THE INVENTION
Next, an embodiment of the present invention will be described with reference to the drawings. In each of the drawings referred to in the following description, parts equivalent to those in other drawings are indicated by the same reference numerals.
FIG. 1 shows a configuration of an advertisement distribution system according to the present embodiment. As shown in the figure, the advertisement distribution system according to the present embodiment includes a candidate terminal 11 of an advertisement distribution applicant 1, an advertisement distribution server 21 of an advertisement distribution company 2, and an advertiser 3 of a plurality of companies. And an advertiser terminal 31.
[0020]
The applicant terminal 11 is a mobile communication terminal used by the advertisement distribution applicant 1 who desires advertisement distribution in the advertisement distribution system, and in the present embodiment, has a function of connecting to the Internet via the mobile communication network N. are doing. The advertisement distribution applicant 1 can receive desired advertisement information by connecting to the advertisement distribution server 21 via the Internet, and display the advertisement information on the screen of the applicant terminal 11.
[0021]
The advertisement distribution server 21 is connected to the applicant terminal 11 as described above and transmits the advertisement information. Further, the advertisement distribution company 2 collectively receives the advertisement information management from the plurality of advertisers 3, and the advertisement distribution server 21 is connected to the advertiser terminal 31 to manage the advertisement information provided from the advertiser 3. . The advertisement distribution applicant 1 can select and display a specific advertisement from a plurality of company advertisements.
[0022]
Hereinafter, the mechanism of advertisement distribution in the advertisement distribution system and the detailed configuration of each component of the system will be described with reference to FIGS.
FIG. 2 is a diagram for explaining the operation of the applicant terminal 11 and the advertisement distribution server 21 in the advertisement distribution system according to the present embodiment and their communication sequence, and FIG. FIG. 4 is a block diagram illustrating the configuration of the advertisement distribution server 21.
[0023]
As shown in FIG. 3, the applicant terminal 11 is configured to include an update timing generation unit 11a, an advertisement information requesting unit 11b, and an advertisement information display unit 11c. The update timing generation unit 11a generates an advertisement information update timing that matches a condition desired to be obtained. The update timing generation unit 11a can update at appropriate intervals in accordance with the lifestyle and the like of the advertisement distribution applicant by enabling the advertisement distribution applicant to specify the update timing condition. The update timing is, for example, a predetermined time period or an update triggered by a predetermined operation such as when the foldable mobile communication terminal is opened. The monitoring of the update timing is realized, for example, by implementing an advertisement acquisition program which can be made resident as described later in the mobile communication terminal.
[0024]
In response to the update timing generated by the update timing generation unit 11a, the advertisement information requesting unit 11b requests transmission of advertisement information that matches a desired condition input by an advertisement distribution applicant in advance.
The advertisement information display unit 11c receives and displays the advertisement information transmitted based on the request by the advertisement information request unit 11b.
[0025]
As shown in FIG. 4, the advertisement distribution server 21 includes an advertisement information search unit 21b, an advertisement information transmission unit 21c, a data holding unit 21a, and an advertisement information registration unit 21d. .
The advertisement information search unit 21b searches the advertisement information provided by the advertiser for advertisement information that meets the condition desired to be obtained.
[0026]
The advertisement information transmitting unit 21c is communicably connected to the applicant terminal 11, and transmits the advertisement information searched by the advertisement information search unit 21b to the applicant terminal 11 according to the request by the advertisement information requesting unit 11b of the applicant terminal 11. Send.
The data holding unit 21a holds the advertisement information provided by the advertiser and, as described later, stores a position information program, a periodic program, and the like used when generating an advertisement acquisition program to be generated and transmitted to the applicant terminal. I do.
[0027]
The advertisement information registration unit 21d is communicably connected to the advertiser terminal, and registers the advertisement information transmitted from the advertiser terminal in the data holding unit 21a.
Returning to FIG. 2, the operation and communication sequence in the advertisement distribution system using the above-described applicant terminal 11 and the advertisement distribution server 21 will be described.
First, in step S201, an advertisement information registration request is made from the applicant terminal 11 to the advertisement distribution server 21 via the Internet menu 41 of the mobile phone carrier.
[0028]
The advertisement distribution server 21 selects and registers customization conditions for each advertisement distribution applicant such as an advertisement selection and a display (screen) content update cycle that match the interests and tastes of the applicant terminal 11, and an advertisement information selection and registration process. This is performed in (Step S1021). Thereby, the advertisement distribution server 21 generates an advertisement acquisition program (step S1022). The advertisement acquisition program is a program for receiving and displaying advertisement information in accordance with customization conditions for each advertisement distribution applicant at the applicant terminal 11 by downloading the advertisement information to the applicant terminal 11 (step S202). This advertisement acquisition program is configured as a standby application that uses an application program such as an eye application (registered trademark) or a JAVA (registered trademark) application that operates on a mobile communication terminal on a standby screen on which the advertisement resides. The operation of the advertisement distribution server 21 that generates the advertisement acquisition program and the operation of the advertisement acquisition program will be described later.
[0029]
After downloading the advertisement acquisition program, the downloaded advertisement acquisition program is activated on the applicant terminal 11 (step S1011). For example, when the standby application is used, “activation” is selected in the switching process between “activation” and “deactivation” by the terminal operation of the advertisement distribution applicant 1.
The applicant terminal 11 that has started the advertisement acquisition program periodically requests the advertisement distribution server 21 to update the advertisement information selected in the advertisement information selection / registration process (step S1021). The advertisement distribution server 21 selects the corresponding update data from the data holding unit and transmits it to the applicant terminal 11 (step S1023). Upon receiving this, the applicant terminal 11 displays new advertisement information on the screen G based on the update data (step S1012). The cycle of this update follows the cycle registered in the advertisement information selection / registration process (step S1021).
[0030]
FIG. 5 is a diagram for explaining generation of an advertisement acquisition program by the advertisement distribution server 21 in accordance with the contents registered in the advertisement information selection / registration process (step 1021).
As shown in the figure, the data holding unit of the advertisement distribution server 21 includes an advertisement program storage DB (database) 22, a position information program storage DB 23, and a periodic program storage DB 24. The advertisement program storage DB registers the advertisement information provided by the advertiser as an advertisement program serving as a template of the advertisement acquisition program. The position information program storage DB 23, as one of the conditions for obtaining the advertisement information input by the advertisement distribution applicant, when obtaining the advertisement information corresponding to the position, obtains the advertisement information corresponding to the position. Stores a location information program to be executed. For example, when it is specified to obtain the advertisement information specifying the specific position, an operation for obtaining the advertisement information at the specific position is performed, and the obtaining of the advertisement information at the position of the applicant terminal 11 is performed. If the user specifies to perform the operation, the program for performing the operation is merged (combined) with the advertisement acquisition program. Similarly, the periodic program storage DB 24 also stores a program that enables an update timing to operate in accordance with a condition specified by each advertisement distribution applicant. By combining these programs according to the wishes of the advertisement distribution applicant, an advertisement acquisition program is generated.
[0031]
As described above, the advertisement distribution server 21 generates the program for acquiring the advertisement information that meets the conditions of the advertisement distribution applicant and obtains the advertisement information. Advertisement information can be received and displayed at the desired update timing.
FIG. 6 is a flowchart illustrating the operation of the advertisement acquisition program in the applicant terminal 11.
[0032]
In step S601, as described above, it is determined whether it is the update timing according to the update timing condition specified by the advertisement distribution applicant. If it is the update timing (Yes), the process moves to step S602. Otherwise (No), the update timing is monitored again.
In step S602, in response to the update timing generated in step S601, a request is made for the transmission of advertisement information that meets the conditions desired by the advertisement distribution applicant. As described above, the request operation for updating the advertisement information is incorporated in the advertisement acquisition program, and the already received advertisement information can be updated.
[0033]
In step S603, the advertisement information transmitted based on the update request in step S602 is received and displayed.
Next, referring to FIG. 7, a communication sequence between the advertisement distribution company 2 and the advertisement distribution server 21 and the advertiser 3 and the advertiser terminal 31 in the advertisement distribution system according to the present embodiment, and their operations. Will be described.
[0034]
The advertisement distribution company 2 signs an advertisement information registration contract with a plurality of advertisers 3 who want to distribute a corporate advertisement (step S301). The advertisement distribution server 21 registers and updates an advertisement acquisition program in which a distribution cycle start program is incorporated into an advertisement program provided by each company and packaged (step S302). The advertisement distribution server 21 downloads and updates the advertisement acquisition program according to the activation request from the applicant terminal 11 (step S303).
[0035]
FIG. 8 shows business points of the advertisement distribution system according to the present embodiment.
The advertisement distribution applicant 1 can periodically obtain the advertisement information of the company that suits his / her taste. The communication fee associated with the reception of the advertisement information from the request for transmission of the advertisement information from the applicant terminal is charged to the advertisement distribution company by a charging device (not shown), and the communication cost required for the advertisement distribution is reduced by the advertisement distribution company 2 Pay.
[0036]
The advertisement distribution company 2 contracts with a plurality of advertisers 3, performs agency distribution and update of corporate advertisement, and performs centralized management by a server, and collects a contract fee, a registration fee, and a communication cost 401 from the advertiser 3. . However, the mobile phone communication fee 404 associated with the distribution of the advertisement information 402 is paid by the advertisement delivery company 2 to the mobile phone company 4, and the advertisement delivery company 2 pays the communication cost according to the usage status of each advertisement information to the advertiser. Collect from 3.
[0037]
The advertiser 3 wants a purchase 403 chance from the advertisement distribution applicant 1 who has received the advertisement information 402 of the company in real time in a pinpoint manner.
FIG. 9 illustrates an advertisement distribution system according to the second embodiment.
In the present embodiment, the advertisement distribution server 21 accumulates the hobby / preference information at the time of the process of selecting and registering the advertisement information of the advertisement distribution applicant 1 (step S2021) in the database 25 stored internally or externally. As a result, the preference information of the advertisement distribution applicant 1 can be analyzed (step S2024), and the preference information tendency of the advertisement distribution applicant 1 is found from the analysis result. Based on this, a mail guidance notice (advertisement new arrival information) is sent to the advertisement delivery applicant 1 of new arrival advertisement information that meets the needs of each advertisement delivery applicant 1 (step S204).
[0038]
【The invention's effect】
As described in detail above, according to the advertisement distribution system according to claim 1 of the present invention and the advertisement distribution method according to claim 11, the advertisement information is obtained from the user side to the advertisement distribution server side By requesting to the user, it is possible for the user to select the advertisement information of his / her interest and to obtain the advertisement information according to detailed wishes such as real-time distribution, and for the advertisement company, the advertisement information of the own company can be obtained. It is possible to efficiently provide advertising activities by enabling information provision to pinpoint users who want to use the distribution service.
[0039]
According to the advertisement distribution system according to claim 2 of the present invention, the advertiser only transmits advertisement information to the advertisement distribution server, thereby reducing the trouble and cost of performing advertisement distribution to a plurality of users. Can be. Also, when the advertisement information is updated, the latest information can be distributed to the user in real time only by updating the information of the advertisement distribution server.
[0040]
According to the advertisement distribution system according to claim 3 and the advertisement distribution method according to claim 12 of the present invention, it is possible to receive and display advertisement information according to the location of a user terminal, which is more effective. Advertising information can be obtained.
ADVANTAGE OF THE INVENTION According to the advertisement distribution system of Claim 4 and the advertisement distribution method of Claim 13 concerning this invention, the communication charge accompanying the advertisement information acquisition of a user can be made unnecessary, and a user's advertisement distribution The system can be used.
According to the advertisement distribution system according to the fifth aspect of the present invention and the advertisement distribution method according to the fourteenth aspect, more efficient advertisement distribution is achieved by using information accumulated in the advertisement distribution system. Will be possible.
[Brief description of the drawings]
FIG. 1 is a diagram showing a configuration of an advertisement distribution system according to an embodiment.
FIG. 2 is a diagram illustrating the operation of the applicant terminal and the advertisement distribution server in the advertisement distribution system according to the present embodiment, and a communication sequence thereof.
FIG. 3 is a block diagram illustrating a configuration of a candidate terminal.
FIG. 4 is a block diagram illustrating a configuration of an advertisement distribution server.
FIG. 5 is a diagram for explaining generation of an advertisement acquisition program by an advertisement distribution server.
FIG. 6 is a flowchart illustrating an operation of an advertisement acquisition program in a candidate terminal.
FIG. 7 is a diagram illustrating a communication sequence between an advertisement distribution company and an advertisement distribution server, an advertiser and an advertiser terminal, and their operations in the advertisement distribution system according to the present embodiment.
FIG. 8 is a diagram showing business points of the advertisement distribution system according to the present embodiment.
FIG. 9 is a diagram for explaining the operation of the applicant terminal and the advertisement distribution server in the advertisement distribution system according to the second embodiment, and their communication sequence.
[Explanation of symbols]
1 Advertisement distribution applicant 11 Applicant terminal 11a Update timing generation unit 11b Advertisement information request unit 11c Advertisement information display unit 2 Advertisement distribution company 21 Advertisement distribution server 21a Data storage unit 21b Advertisement information search unit 21c Advertisement information transmission unit 21d Advertisement information Registration unit 25 Database 3 Advertiser 31 Advertiser terminal 4 Mobile phone carrier 41 Internet menu 22 Advertising program storage DB
23 Location information program storage DB
24 periodic program storage DB
N mobile communication network

Claims (14)

Update timing generating means for generating an update timing of the advertisement information meeting the desired condition; and transmitting the advertisement information meeting the desired condition in response to the update timing generated by the update timing generating means. A mobile communication terminal including: an advertisement information requesting unit that requests the advertisement information transmitted based on the request by the advertisement information requesting unit; and an advertisement information display unit that displays the advertisement information.
An advertisement information search unit that searches for advertisement information that meets the desired condition from the advertisement information provided by the advertiser; and the advertisement information searched by the advertisement information search unit in accordance with a request from the advertisement information request unit Advertising information transmitting means for transmitting to the mobile communication terminal, and a server disposed on a network with which the mobile communication terminal can communicate,
An advertisement distribution system comprising: The advertisement distribution system according to claim 1, further comprising an advertiser terminal for transmitting advertisement information to be transmitted to the mobile communication terminal to the server. The advertisement distribution system according to claim 1, wherein the advertisement information search unit searches for advertisement information corresponding to a location of the mobile communication terminal. 4. The server according to claim 1, further comprising: a charging device configured to charge the server with a communication fee for receiving the advertisement information from a request for transmission of the advertisement information from the mobile communication terminal. 5. The advertisement distribution system described in 1. The server determines the tendency of obtaining the advertisement information based on the information on the desired condition input by the advertisement information requesting means of each mobile communication terminal, and determines the advertisement information in advance according to each mobile communication terminal. The advertisement distribution system according to any one of claims 1 to 4, further comprising a guidance transmission unit configured to transmit guidance to the mobile communication terminal about advertisement information for which a transmission request is predicted. . An advertisement distribution server that is arranged on a network capable of communicating with a mobile communication terminal and distributes advertisement information to the mobile communication terminal,
Advertising information search means for searching for advertising information that meets the desired conditions from the advertising information provided by the advertiser;
Advertising information transmitting means for transmitting, to the mobile communication terminal, the advertisement information searched by the advertisement information searching means, in accordance with a request for advertisement information transmitted at a predetermined update timing by the mobile communication terminal;
An advertisement distribution server comprising: The advertisement distribution server according to claim 6, wherein the advertisement information search unit searches for advertisement information according to a location of the mobile communication terminal. The tendency of obtaining the advertisement information is determined based on the information about the conditions for obtaining the advertisement information input from each mobile communication terminal, and the request for transmission of the advertisement information is predicted in advance according to each mobile communication terminal. The advertisement distribution server according to claim 6, further comprising a guidance transmission unit configured to transmit guidance on the advertisement information to be transmitted to the mobile communication terminal. A mobile communication terminal to which advertisement information is distributed from an external device on a network,
Update timing generating means for generating an update timing of the advertisement information meeting the desired condition; and transmitting the advertisement information meeting the desired condition in response to the update timing generated by the update timing generating means. A mobile communication terminal comprising: an advertisement information requesting unit for requesting; and an advertisement information display unit for receiving and displaying advertisement information transmitted based on a request from the advertisement information requesting unit. A mobile communication terminal program for controlling a mobile communication terminal to which advertisement information is distributed from an external device on a network,
An update timing generation step of generating an update timing of the advertisement information meeting the desired acquisition condition, and transmitting the advertisement information matching the desired acquisition condition in response to the update timing generated in the update timing generation step. A mobile communication terminal program comprising: a requesting advertisement information requesting step; and an advertisement information displaying step of receiving and displaying advertisement information transmitted based on a request by the advertisement information requesting step. A method for delivering advertisements to mobile communication terminals,
An update timing generation step in which the mobile communication terminal generates an update timing of advertisement information that matches a condition desired to be obtained;
An advertisement information requesting step in which the mobile communication terminal responds to the update timing generated in the update timing generation step, and requests transmission of advertisement information that meets the condition desired to be obtained;
An advertisement information search step of searching advertisement information provided by an advertiser for advertisement information that meets the desired condition, in a server arranged on a network with which the mobile communication terminal can communicate,
According to a request from the mobile communication terminal in the advertisement information requesting step, an advertisement information transmitting step of transmitting the advertisement information searched in the advertisement information searching step from the server to the mobile communication terminal,
And displaying the advertisement information on the mobile communication terminal that has received the advertisement information. The advertisement distribution method according to claim 11, wherein in the advertisement information search step, advertisement information corresponding to a location of the mobile communication terminal is searched. 13. The advertisement delivery according to claim 11, further comprising a charging step of charging the server with a communication fee for receiving advertisement information from a request for transmission of advertisement information from the mobile communication terminal. Method. Based on the information about the desired conditions input in the advertisement information requesting step of each mobile communication terminal, a tendency of obtaining the advertisement information is determined, and a request for transmitting the advertisement information is made in advance according to each mobile communication terminal. The advertisement distribution method according to any one of claims 11 to 13, further comprising: a guidance transmission step of transmitting a guidance about the advertisement information whose prediction is predicted to the mobile communication terminal.

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