JP2003271872A - Customer information managing method and customer information managing system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To enable a user to establish handling of customer information and to obtain a bonus according to a range opened to the public. <P>SOLUTION: A customer information managing device 10 acquires individual information and information of a level of which individual information is accepted to be opened to the public from a user 20 via a communication network beforehand, and stores the same in an individual information file correlating to an identification mark for identifying the user 20 in a storing means 16. When the user 20 purchases designated goods or service at an on-line shopping site 30 or the like, purchasing information is created at the on-line shopping site 30. The customer information managing device 10 acquires individual information in a range which the user 20 established to accept to open to the public from the on-line shopping site 30 and stores in the storing means 16 in the individual information file correlating to the identification mark of the user 20. After that, a designated bonus is paid to the user 20 according to the range which the user 20 established to accept to open to the public of purchasing information and individual information. <P>COPYRIGHT: (C)2003,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a customer information management method and a customer information management system, and more particularly to a customer who manages customer information including personal information of a user acquired through a communication network and purchase information of a predetermined product or service. The present invention relates to an information management method and a customer information management system.

[0002]

2. Description of the Related Art In recent years, WWW (Worl
Online shopping has become popular in which users can access electronic stores, online shopping malls, and the like on sites established on the (d Wide Web) to purchase products and receive predetermined services. The number of users is increasing year by year due to the ease of access at any time at home, etc., and the increasing number of products on the store side and individualization.

In conventional online shopping, when a product is purchased, personal information such as the user's name, address and telephone number is notified to the shopping site for delivery or payment of the product. However, the user cannot be aware of how the notified personal information is used.

On the other hand, the side of a company that provides products wants to promote sales by collecting and analyzing personal information such as personal tastes and preferences. For example, as a method of collecting personal information online, there is a questionnaire method using a prize site or the like. At the prize site, users can apply for a prize or receive a souvenir instead of answering a questionnaire or the like. Instead of providing such a prize, the company side can obtain personal information from the questionnaire. The personal information collected in this way is used for sales strategies and the like.

[0005]

However, in the conventional online shopping, there is a problem that personal information is leaked on the user side, and effective customer information cannot be obtained on the company side.

As described above, in the conventional online shopping, the user cannot be aware of the handling of the personal information handed over during the commercial transaction and the purchase information regarding the purchase. For this reason, not only many users are concerned about the leakage of personal information, but also personal mail is actually leaked or back-traded, which may cause annoying direct mail or e-mail to the user. There are problems such as being sent. In addition, there is a problem that the user himself does not gain any benefit even though his personal information is traded.

On the other hand, according to the method of questionnaires conducted by companies, the users who participate in and answer the questionnaires are only a part of users, and it is difficult to obtain personal information from a wide range of users. Further, there is a problem in that collected data is unlikely to be useful information for a sales strategy because the purchaser of the product and the respondent of the questionnaire do not necessarily match. For this reason, companies have to carry out a wide range or indiscriminate manner of guiding or advertising products, which has resulted in a large advertising cost.

The present invention has been made in view of the above circumstances, and the user can set the handling of customer information including purchase information and personal information generated during a commercial transaction, and the customer information can be set. An object of the present invention is to provide a customer information management method and a customer information management system that can obtain rewards according to the disclosure range. Another object of the present invention is to provide useful customer information to a company that desires customer information.

[0009]

In order to solve the above problems, the present invention manages customer information including personal information of a user acquired through a communication network and purchase information of a predetermined product or service. In the method, the customer information management device obtains personal information of the user registered by the user and disclosure permission range information designating a range in which the disclosure of the personal information is permitted, and an individual associated with the identification code for identifying the user. Storing as an information file, and when the user purchases a predetermined product or service, identifies purchase information related to the predetermined product or service within the disclosure permission range set by the user and permitting disclosure. Acquired with the code and saved as a purchase information file associated with the user's identification code And a step of giving a predetermined reward to the user according to a range set by the user and permitted to be disclosed with respect to the purchase information and the personal information. , Are provided.

In the customer information management method of such a procedure,
The customer information management device 10 acquires personal information and disclosure permission range information (level information) that specifies a range in which disclosure of personal information is permitted from the user 20 in advance via the communication network and associates it with the identification code for identifying the user 20. It is stored in the storage means 16 as a personal information file. When the user 20 purchases a predetermined product or service at the online shopping site 30 or the like, purchase information is generated at the online shopping site 30. The customer information management device 10 uses the online shopping site 3 to purchase the purchase information set by the user 20 within a range that allows the disclosure.
It is acquired from 0 and is stored in the storage means 16 as a purchase information file associated with the identification code of the user 20. continue,
A predetermined reward is given to the user 20 according to the range in which the disclosure of the purchase information and the personal information set by the user 20 is permitted.

Further, in order to solve the above-mentioned problems, a user is registered in a customer information management device for managing customer information including personal information of a user acquired through a communication network and purchase information of a predetermined product or service. Personal information acquisition means for acquiring the personal information of the user and disclosure permission range information designating a range in which the disclosure of the personal information is permitted, together with an identification code for identifying the user, and the user providing a predetermined product or service. When purchasing, purchase information acquisition means for acquiring, together with an identification code for identifying the user, purchase information relating to the predetermined product or service within the disclosure permission range set by the user and permitting disclosure, and the purchase information and Depending on the range of disclosure of the personal information set by the user, The reward giving means for giving a predetermined reward to the user, and the customer information providing means for providing the request destination with the customer information obtained by editing the purchase information and the information data of the personal information in the range permitted to be disclosed according to the request. There is provided a customer information management device comprising:

In the customer information management device 10 having such a configuration, the personal information acquisition means 11 specifies the personal information registered in advance by the user 20 who connects through the communication network and the range in which the disclosure of this personal information is permitted. The disclosed permission range information is acquired together with the user identification code and stored in the storage means 16 as a personal information file. User 2
When 0 purchases a product or a predetermined service through the online shopping site 30 or the like, the purchase information acquisition unit 12 causes the user to obtain the purchase information about the predetermined product or service within the disclosure permission range set by the user 20 and permitting disclosure. It is acquired together with the identification code of and is stored in the storage means 16 as a purchase information file. As the reward giving means, the point giving means 14 for giving points, for example, gives predetermined points as rewards to the user 20 according to the range disclosed to the purchase information and the personal information. Further, the customer information providing means 15 extracts, when a request is made from a company, for example, the purchase information and the information data of the personal information in the range permitted to be disclosed in response to the request, and edits the customer information. Provide to the requestee.

[0013]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 is a configuration diagram of a customer information management system that realizes a customer information management method according to an embodiment of the present invention.

The customer information management system according to the present invention includes a customer information management device 10 for managing customer information, a user 20 who registers personal information and provides the personal information together with the purchase information at the time of product purchase, and the product for the user. Online shopping that provides purchase information and generates purchase information when purchasing products, etc.
Site 30 and online shopping site 30
The HP site 40 is composed of a manufacturer that provides

The customer information management device 10 includes a personal information acquisition unit 11 for acquiring personal information from the user 20, a purchase information acquisition unit 12 for acquiring purchase information of a product or service from the online shopping site 30, purchase information and personal information. From the above, customer purchase information generation means 13 for generating customer purchase information regarding a predetermined customer, point giving means 14 for giving points as a reward to the user 20 who has provided personal information and purchase information, each maker operating the HP site 40, etc. The customer information providing means 15 for providing customer information in response to the request from the company and the storage means 16 for storing information data such as personal information and purchase information.

The personal information acquisition means 11 is connected to the personal computer of the user 20, a PDA, a mobile phone, or the like via the communication network, and the disclosure permission range regarding the personal information of the user 20 and the range in which disclosure is permitted. The information is acquired together with the user information that identifies the user 20.

The purchase information acquisition means 12 acquires purchase information regarding the purchase of the product or service of the user 20 that has occurred at the online shopping site 30. The purchase information includes the information data of the items in the range permitted to be disclosed by the user 20 and the identification code of the user 20 among the information on the purchased products and the like. Also,
If necessary, level information regarding the item of personal information that is permitted to be disclosed at the time of purchase is also added. Purchase information acquisition means 1
2 sends the acquired purchase information and level information to the customer purchase information generation means 13. Alternatively, the purchase information is stored in the storage means 16 as a purchase information file.

The customer purchase information generating means 13 is used by the user 20.
Identification code and purchase information, and further, if necessary, level information relating to personal information is acquired, personal information corresponding to the level information is extracted, customer purchase information combined with the purchase information is generated, and stored in the storage means 16. I'll do it. When the disclosure level of the personal information is not set when the product is purchased, or when the disclosure level set when the personal information is registered is selected, the personal information acquisition unit 11 initializes the disclosure level when the personal information is registered. It becomes effective.

The point giving means 14 gives points as a reward for disclosure according to the items the user 20 has permitted to disclose with respect to personal information or purchase information, and the user 2
Provide to 0. The points awarded are given to the user 20 directly or via the online shopping site 30.
Will be notified. The points can be used for payment at the time of next product purchase and for receiving a predetermined service, and cashback may be performed. The points are weighted according to the items to be disclosed.

The customer information providing means 15 extracts necessary information data from the storage means 16 in response to a request from a company or the like,
Providing synthesized customer information. For example, it is possible to provide the generated customer purchase information as it is, or
"Which site are you using often?" Or
It is also possible to extract information data in response to a request such as "who buys what product?" From the customer purchase information and provide the combined information to the requesting company.

The user 20 uses, for example, a personal computer or the like to connect to the customer information management device 10, the online shopping site 30, and the HP site 40 operated by a company via a communication network such as the Internet.

The online shopping site 30 is
For users 20 connecting via a communication network,
From sales processing means 31 that performs sales processing of the products to be provided and predetermined services, and provision level setting means 32 that sets the disclosure range of the purchase information regarding the purchased purchases that can be disclosed, that is, the disclosure level at which the information can be provided. Composed.

The sales processing means 31 introduces a product or the like to the user 20 connected through the communication network and sells the product at the time of purchase. When a product or the like is purchased, purchase information about the product is generated and sent to the provision level setting means 32.

The provision level setting means 32 inquires the user 20 about whether or not the purchase information can be disclosed, generates purchase information according to the answer, and transmits it to the customer information management device 10 together with the user identification code. The selection as to whether or not the purchase information can be disclosed may be set for the entire purchase information or for each item.
Further, the disclosure level of the personal information of the user 20 can be set as required. When the disclosure level of the personal information is set, the set level information is also transmitted to the customer information management device 10 together with the purchase information.

The HP site 40 is a site operated by maker A, maker B, maker C, etc.
To provide product information to the online shopping site 30 and the like.

Here, the personal information, the purchase information, and the point conversion information thereof will be described. First, the personal information registered in the customer information management device 10 by the user 20 will be described. FIG. 2 is an example of personal information according to the present invention. The user 20 registers personal information such as name, date of birth, hobbies, etc. together with the user identification code serving as a registration key,
For each item, it is set whether or not the sale is permitted, that is, whether or not the sale is allowed. For example,
Here, it is possible to sell the address 1 which shows up to the prefecture and the city, but it is registered that the address 2 which shows up to the address is not sold. Here, the user identification code is information that can identify the user, such as the network ID of the user 20 and the telephone number. The personal information acquisition means 11 acquires such personal information data and stores it in the storage means 16 as a personal information file together with an identification code for identifying the user 20. In this way, by setting the permission or prohibition of disclosure for each item, it is possible to prevent unwanted personal information from being disclosed.

Next, the purchase information generated by the online shopping site 30 will be described. FIG. 3 is an example of purchase information according to the present invention. The purchase information includes a user identification code serving as a registration key, a purchase date, a purchase site, a purchase product, and the like. User 2
0 sets whether or not to permit the sale of each item, that is, whether or not the item may be disclosed. For example, although it is possible to sell the purchased product 1, the purchased product 2
Is registered as no. The online shopping site 30 may send the information of each item and the information of sale availability shown in FIG. 3 to the customer information management device 10, or may extract and send only the information of the saleable item. You may.

Further, the point conversion information will be described. FIG. 4 is an example of a point conversion table according to the present invention. (1) is a personal information point table in which items of personal information are weighted, and (2) is an example of a purchase information point table in which items of purchase information are weighted. The closer to the individual's private information such as name, date of birth, store of purchase, etc., the higher points are given. In this way, the user 20 can get a reward according to the provided information. In particular, by providing high-value private information, the reward will increase.

The operation of the customer information management system having such a configuration will be described by returning to FIG. User 20
Personal information and its disclosure level are registered in advance in the customer information management device 10. In the customer information management device 10,
The personal information acquisition unit 11 acquires the personal information of the user 20 connected by the communication network and the disclosure permission range information designating the disclosure level that permits the disclosure together with the identification code of the user 20, and stores it in the storage unit 16. When the user 20 accesses the sales processing means 31 of the online shopping site 30 and purchases a product or the like, the provision level setting means 32 sets the disclosure level of the purchase information, and purchase information corresponding to the set disclosure level is generated. It is sent to the customer information management device 10. At this time, the disclosure level of the personal information is also set as necessary, and the level information is also sent to the customer information management device 10. In the customer information management device 10, the purchase information acquisition means 12 acquires the purchase information and the level information and sends it to the customer purchase information generation means 13. The customer purchase information generation means 13 extracts the personal information corresponding to the level information, generates the customer purchase information combined with the purchase information, and stores it in the storage means 16. Point giving means 1
4 calculates the number of points according to the disclosure level of personal information or purchase information based on the information point table,
The calculated points are given to the user 20. Also, H
If there is a request from a company that operates the P site 40,
The customer information providing unit 15 generates customer purchase information stored in the storage unit 16 or customer information according to a request from the personal information and the purchase information, and provides the customer information. At this time,
Get the information fee according to the information from the company.

As described above, the user who purchases the product etc.
It becomes possible to set the disclosure level of own personal information and product purchase information, and obtain rewards such as points in return for disclosure. On the other hand, companies will be able to obtain accurate customer information.

Next, a customer information management method according to an embodiment of the present invention, which is carried out by the customer information management system described above, will be described. FIG. 5 is a flow of processing in the customer information management method according to the embodiment of the present invention. The same parts as those in FIG. 1 are designated by the same reference numerals and the description thereof will be omitted. Here, the information management center 1 maintains and manages the customer information management device 10.

As a first step (1), the user 20
Connects to the customer information management device 10 through a communication network from a personal computer or the like, and registers its own personal information and disclosure permission range information designating a range in which disclosure of the personal information is permitted.

As a second step (2), the user 20
Connects to the online shopping site 30 via a communication network and purchases products. Third at the time of purchase
As a step (3) of step 3, the purchase information disclosure permission screen provided by the online shopping site 30 is used to approve the permission of disclosure of the purchase information and personal information as necessary. As a result, the product can be purchased without knowing the information that the user does not want to provide. Fourth step that follows (4)
As, the purchase information is transmitted from the online shopping site 30 to the customer information management device 10. As for the purchase information, among the information regarding the purchase date and time, the purchase information such as the purchase site, etc., the items permitted to be disclosed are transmitted. Also, if there is a disclosure permission setting for personal information regarding this product purchase, this is also transmitted. In return, in the fifth step (5), the information management center 1 pays the online shopping site 30 a fee for transmitting the purchase information.

As the sixth step (6), points or cashback according to the weight of the provided information are given to the user 20 who provided the personal information and the purchase information. In this way, it is possible to provide information based on self-responsibility and obtain the reward in return. In addition, points are weighted by items, and the reward is increased by providing information with high points. If the points are set higher for private information, it is possible to collect a large amount of private information that is usually difficult to obtain.

As the seventh step (7), the manufacturer H
In response to a request from the P site 40, the customer information management device 1
Customer information generated from personal information and purchase information managed by 0 is provided. In return, in the eighth step (8), the information fee is paid from the manufacturer / HP site 40 to the information management center 1. Manufacturer / HP
The customer information provided to the site 40 is information data such as customer purchase information held by the customer information management device 10 extracted and processed based on a request from the manufacturer / HP site 40. The manufacturer / HP site 40 can purchase only the necessary information according to the request.

As the ninth step (9), the manufacturer / HP site 40 that has acquired the customer information provides merchandise information to an appropriate individual based on the information. In addition, in the tenth step (10), the acquired customer information is used for site improvement, service implementation, and corporate strategy. In this way, the manufacturer / HP site 40 receives only necessary information, and by utilizing this information, not only payment of information fee can be suppressed, but also effective advertising can be performed and advertising cost can be suppressed. It is also possible.

Next, the details of each step will be described. First, (1) personal information registration will be described. FIG. 6 is a flowchart of personal information registration in the customer information management method according to the embodiment of the present invention. FIG. 6 also shows an example of registered personal information.

User 20 personal computer (P
C) is a customer information management device 10 via a communication network.
And the process is started (S11). The customer information management device 10 acquires the personal information of the connected user and the disclosure permission range information designating the range in which the disclosure of the personal information is permitted together with the identification code of the user (S12), and the personal information data is associated with the registration key. Record in file 161 (S
13) and the process ends (S14).

In this process, as a pre-procedure, the item of personal information that is permitted to be disclosed, that is, the sales item when selling the personal information is registered. The registered sales item is sold together with the product purchase information when the product is purchased. Here, the sales item to be registered is an initial value, and can be set at the time of purchasing the product as necessary.

Next, (2) purchase of merchandise, (3) approval of disclosure permission, and (4) transmission of purchase information will be described. FIG. 7 is a flowchart from purchase of a product to transmission of purchase information in the customer information management method according to the embodiment of the present invention.

Online shopping from user 20
There is access to the site 30 and processing is started (S2
1). Products are purchased according to the purchase screen presented by the online shopping site 30 (S22).
When the product is purchased, the purchase information disclosure confirmation is performed on the disclosure confirmation screen for the items of the purchase information and personal information that are permitted to be disclosed (S23). After confirming the disclosure item to be disclosed, the purchase information and the level information regarding the disclosure item are transmitted to the information management center (S24), and the purchase process ends. The sent purchase information is stored in the customer information management device 1
It is stored in the purchase information data file 162 by 0.

As described above, only items for which disclosure is permitted,
Purchase information is sent from the online shopping site. Therefore, the user can purchase the product without disclosing information that the user does not want to disclose.

The disclosure confirmation screen in the above description will be described. FIG. 8 is an example of a product purchase screen. (1) On the purchase screen, the product to be purchased (here, a fishing book and a fishing rod) is displayed, and if the purchase is approved,
Click "enter". Once the purchase is approved,
(2) A disclosure confirmation screen is displayed, and a question as to whether or not to disclose information is displayed. If you select "yes",
(3) The disclosure item selection screen is displayed, and it becomes possible to select whether or not to disclose each item. When disclosing in a batch, all are selected. After selecting the disclosure item and clicking "send", the purchase information is sent and (4) the sending result screen is displayed. At this time, information on the number of points may be acquired from the customer information management device 10 and displayed.

Next, the processing after the purchase information is acquired in the customer information management device 10 will be described. FIG. 9 is a flowchart after purchase information is acquired in the customer information management method according to the embodiment of the present invention.

The customer information management device 10 receives the purchase information and the level information and the processing is started (S31). Whether or not disclosure of purchase information is possible is read (S32), and it is confirmed whether the disclosure is approved (S34). If the disclosure has not been approved, the process ends (S35). If the disclosure is approved, the corresponding data is written in the customer purchase information from the purchase information and the personal information (S34), and the process is ended (S35).

Generation of customer purchase information will be described with a specific example. FIG. 10 is an example of customer purchase information generation. In the generation of the customer purchase information, the personal information data file 161 and the purchase information data file 1 are based on a registration key (here, a telephone number) that is a user identification code for identifying the user.
Information regarding a desired user is extracted from 62, and these are combined to generate customer purchase information and registered in the customer purchase information data file 163.

Assuming that the disclosure level is an initial value, the generated customer purchase information excludes information such as the address 2 and the telephone number which are not disclosed from the personal information data shown in FIG. At this time, if the disclosure level of the personal information is set when the product is purchased, the personal information is extracted according to the setting. For example, at the time of purchasing a product, if it is set that the name is not disclosed to the public, the name is also excluded from the generated customer purchase information. The customer purchase information is generated for each purchase of the product when the disclosure level of the personal information is variable.

Next, (6) points / cashback will be described. FIG. 11 is a flowchart of points / cashback in the customer information management method according to the embodiment of the present invention.

After the customer information management device 10 acquires the purchase information and the personal information, the process is started (S41). With respect to the acquired purchase information and customer information, points corresponding to the disclosed items are extracted by referring to the purchase information point table and the personal information point table, and these are added to calculate the number of points this time (S42). For example, when the purchase date, time, purchase site, and purchase product 1 of a product are provided as purchase information, 11 points are awarded when the purchase information point table is referenced. Similarly, 25 points are awarded for personal information. A total of 36 points are awarded and transmitted to the user 20. here,
As described above with respect to points, cashback according to points may be performed.

Next, (7) sales of customer information will be described. FIG. 12 is a flowchart of customer information sale in the customer information management method according to the embodiment of the present invention. The process is started in response to the information request from the manufacturer (S51). Obtain the data request from the manufacturer (S5
2) Extract the data according to the request from the customer purchase information data file 163 (S53), generate the customer information in which the extracted data is edited, and sell it to the request destination (S54), and finish the process (S55). .

Generation of customer information will be described with a specific example. FIG. 13 is an example of customer information on sale. The customer information management device 10 extracts data in response to a request from a maker or the like, for example, "Which site is often used?" Or "What kind of products are purchased at the site?" Then, the edited customer information is generated.

For example, with respect to "Which site is frequently used?", Site usage data as in Example 1 is generated. As a result, information such as the site user, the time of use, and the residence of the user can be obtained.

Further, with respect to "What kind of products are purchased at the site?", Purchase product data as in Example 2 is generated. This makes it possible to obtain information about the purchaser who purchased a certain product. The information obtained in this way is used, for example, when sending information about a new product.

As described above, the information obtained by the customer information management method of the present invention is personal information related to the purchased product and is effective information for improving the site. Also, it becomes possible to effectively advertise when providing product information.

In the above description, the online transaction is the commercial transaction that provides the purchaser's personal information together with the purchaser's personal information. It can also be applied when purchasing. In this case, the customer information management device 1 stores the purchase information and the user identification code in advance from the terminal of the store.
Send to 0. The customer information management device 10 temporarily stores the acquired purchase information. After that, the user accesses the customer information management device 10 and sets whether or not to disclose the purchase information. If the disclosure of purchase information is not approved, the temporarily saved purchase information is deleted. If approved, the process from the procedure of creating customer purchase information from the purchase information and personal information of the approved items is performed. The subsequent processing is the same as in the case of online shopping described above.

The above processing functions can be realized by the server computer of the client server system. In that case, a server program describing the processing contents of the functions that the customer information management device should have is provided. The server computer executes the server program in response to the request from the client computer.
As a result, the above processing function is realized on the server computer, and the processing result is provided to the client computer.

The server program describing the processing contents is
It can be recorded in a recording medium readable by the server computer. The recording medium that can be read by the server computer includes a magnetic recording device, an optical disc, a magneto-optical recording medium, a semiconductor memory, and the like. The magnetic recording device includes a hard disk device (HDD), a flexible disk (FD), a magnetic tape, and the like. Optical discs include DVD (Digital Versatile Disc) and DVD-RAM
(Random Access Memory), CD-ROM (Compact Disc
Read Only Memory), CD-R (Recordable) / RW (ReWr
itable). MO (Magnet)
o-Optical disk).

When distributing the server program,
For example, a DVD on which the server program is recorded,
Portable recording media such as CD-ROMs are sold. The server computer that executes the server program stores, for example, the server program recorded on a portable recording medium,
Store in own storage device. Then, the server computer reads the server program from its own storage device and executes processing according to the server program. In addition,
The server computer can also read the server program directly from the portable recording medium and execute processing according to the server program.

(Supplementary Note 1) In a customer information management method for managing customer information including personal information of a user acquired through a communication network and purchase information of a predetermined product or service, the customer information management device is registered by the user. And a step of acquiring personal permission information of the user and disclosure permission range information designating a range in which disclosure of the personal information is permitted, and saving the information as a personal information file associated with an identification code for identifying the user; When purchasing a product or service, the purchase information regarding the predetermined product or service within the disclosure permission range set by the user and permitting disclosure is acquired together with the identification code of the user, and is associated with the identification code of the user. Saving as a purchase information file, the purchase information and the personal information And a predetermined reward is given to the user according to the range of the information set by the user and permitted to be published.

(Supplementary Note 2) Each item included in the personal information or the purchase information is weighted.
The step of giving a predetermined reward to the user according to the range in which the disclosure is permitted includes the predetermined reward based on a weight set in the item of the personal information or the purchase information that the user has permitted to disclose. The customer information management method as set forth in appendix 1, wherein:

(Supplementary Note 3) In the customer information management method, each time the user purchases a predetermined product or service, an item for permitting disclosure of the personal information is set by the user, and the disclosure is permitted. The step of giving a predetermined reward to the user according to a range is characterized in that the predetermined reward is calculated according to a public item of purchase information generated for each purchase and a public item of personal information. The customer information management method described in appendix 1.

(Supplementary Note 4) The setting of the item permitting the disclosure of the personal information is performed together with the disclosure item permitting the disclosure of the purchase information set when the user purchases a predetermined product or service. The customer information management method described in Appendix 3.

(Supplementary Note 5) The designation of the item for which the disclosure of the personal information is permitted is performed by the customer information management apparatus connecting to the customer information management apparatus via the communication network after the user purchases a predetermined product or service. The customer information management method according to appendix 3, wherein the customer information management method is obtained from the user.

(Supplementary Note 6) The customer according to Supplementary Note 1, characterized in that the purchase of the predetermined product or service by the user is online shopping performed by accessing a predetermined shopping site provided on the Internet. Information management method.

(Supplementary Note 7) In the customer information management method, further, the customer purchase is performed by extracting and synthesizing the purchase information about the user and the information data of the personal information in a range permitted to be disclosed based on the identification code of the user. Generating an information file and accepting an information request from a company that provides the predetermined product or service, and providing customer information in which the information data of the customer purchase information file is edited according to the information request of the company. And the customer information management method described in appendix 1.

(Supplementary Note 8) In the step of providing the customer purchase information in response to the information request of the company, information corresponding to the request from the company is extracted from the customer purchase information and extracted based on the request. The customer information management method according to appendix 7, wherein predetermined information data in which information is edited is provided.

(Supplementary Note 9) In the customer information management device for managing the customer information including the personal information of the user acquired through the communication network and the purchase information of the predetermined product or service, the personal information of the user registered by the user. And personal information acquisition means for acquiring, together with an identification code for identifying the user, disclosure permission range information designating a range in which the disclosure of the personal information is permitted, and the user when the user purchases a predetermined product or service. Purchase information acquisition means for acquiring, together with an identification code for identifying the user, purchase information related to the predetermined product or service within the disclosure permission range set by the user, and the purchase information and the personal information by the user. A predetermined reward is given to the user according to the set range of disclosure permitted. A reward giving means for giving, and a customer information providing means for providing the requestee with customer information in which the purchase information and the information data of the personal information in the range permitted to be disclosed are edited in response to a request. Characteristic customer information management device.

[0068]

As described above, in the present invention, a user who purchases a product or service designates an item that can be disclosed in his / her personal information or purchase information at the time of purchase and sells it. A customer information management device that manages customer information acquires personal information or purchase information corresponding to a designated openable item, and rewards the user with reward. Thus, according to the present invention, the user
You can manage the leakage of your personal information, and you can get rewards such as points and cash by providing personal information. As a result, it is possible to eliminate the anxiety about the leakage of the personal information of the user, and it is possible to collect a wide range of personal information of the user because the reward is given.

Further, the information thus accumulated / arranged can be sold to the manufacturer. By purchasing appropriate information, the manufacturer can focus on the target and provide various information to the necessary people. As a result, not only effective advertising is possible, but also advertising costs can be reduced.

[Brief description of drawings]

FIG. 1 is a configuration diagram of a customer information management system that realizes a customer information management method according to an embodiment of the present invention.

FIG. 2 is an example of personal information according to the present invention.

FIG. 3 is an example of purchase information according to the present invention.

FIG. 4 is an example of a conversion table of points according to the present invention.

FIG. 5 is a flow of processing in a customer information management method according to an embodiment of the present invention.

FIG. 6 is a flowchart of personal information registration in the customer information management method according to the embodiment of the present invention.

FIG. 7 is a flowchart from purchase of merchandise to transmission of purchase information in the customer information management method according to the embodiment of the present invention.

FIG. 8 is an example of a product purchase screen.

FIG. 9 is a flowchart after purchase information is acquired in the customer information management method according to the embodiment of the present invention.

FIG. 10 is an example of customer purchase information generation.

FIG. 11 is a flowchart of points / cashback in the customer information management method according to the embodiment of the present invention.

FIG. 12 is a flowchart of customer information sales in the customer information management method according to the embodiment of the present invention.

FIG. 13 is an example of customer information to be sold.

[Explanation of symbols]

10 ... Customer information management device 11 ... Personal information acquisition means 12 ... Purchase information acquisition means 13 ... Customer purchase information generation means 14-Point giving means 15 ... Customer information provision means 16 ... Storage means 20: User (personal computer) 30 ... Online shopping site 31 ... Sales processing means 32 ... Provision level setting means 40 ... HP site

Claims (5)

[Claims] 1. A customer information management method for managing customer information including personal information of a user acquired through a communication network and purchase information of a predetermined product or service, wherein the customer information management device is registered by the user. A step of acquiring personal permission information of a user and a disclosure permission range information designating a range in which the personal information is permitted to be disclosed, and storing the personal information file as a personal information file associated with an identification code for identifying the user; When purchasing a service, purchase information related to the predetermined product or service within the disclosure permission range set by the user and permitting disclosure is acquired together with the identification code of the user, and the purchase information is associated with the identification code of the user. Saving as a file, and regarding the purchase information and the personal information. Customer information management method characterized by having the steps of: applying a predetermined award to the user in response to a range of public that is set has been permitted by the user Te. 2. Each item included in the personal information or the purchase information is weighted, and the step of granting a predetermined reward to the user according to the range in which the disclosure is permitted is performed by the user. 2. The customer information management method according to claim 1, wherein the predetermined reward is calculated based on a weight set for the item of the personal information or the purchase information that is permitted to be disclosed. 3. The customer information management method further includes setting an item for permitting disclosure of the personal information by the user every time the user purchases a predetermined product or service, and setting the range within the range where the disclosure is permitted. The step of granting a predetermined reward to the user according to the step of calculating the predetermined reward according to a disclosure item of purchase information generated for each purchase and a disclosure item related to personal information. 1. Customer information management method described in 1. 4. The customer information management method further includes a customer purchase information file obtained by extracting and synthesizing purchase information about the user and information data of the personal information in a range permitted to be disclosed based on the identification code of the user. And a step of receiving an information request from a company that provides the predetermined product or service, and providing customer information in which the information data of the customer purchase information file is edited according to the information request of the company, The customer information management method according to claim 1, further comprising: 5. A customer information management device for managing customer information including personal information of a user acquired through a communication network and purchase information of a predetermined product or service, and the personal information of the user registered by the user and the personal information of the user. Personal information acquisition means for acquiring, together with an identification code for identifying the user, disclosure permission range information designating a range in which disclosure of personal information is permitted; and setting by the user when the user purchases a predetermined product or service. The purchase information relating to the predetermined product or service within the disclosure permission range permitting the published disclosure together with the identification code for identifying the user, and the purchase information and the personal information set by the user. A predetermined reward to the user according to the range of disclosure permitted A reward giving means, and a customer information providing means for providing the request destination with the customer information in which the purchase information and the information data of the personal information in the range permitted to be disclosed are edited in response to the request. Customer information management device that does.