JP2003134489A - Storage type commercial video broadcasting system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a storage type commercial video broadcasting system which broadcasts a commercial message corresponding to regional characteristics and environment and also enables an advertiser to pay only broadcast charges for his/her broadcasted commercial message. SOLUTION: In this storage type commercial video broadcasting system, as illustrated in the figure 1, a broadcasting station 1 broadcasts a commercial video (hereafter simply called 'CM') and commercial video distribution information (hereafter, simply called 'CM distribution information table' requested by a plurality of advertisers A and B to broadcasting devices 3a and 3b installed at an optional places within a region through TV radio waves. The broadcasting devices 3a and 3b select and store a CM to be acquired among a plurality of CMs on the basis of CM distribution information to broadcast an appropriate CM in accordance with an ambient environment condition. Also, broadcast real result data of the CMs broadcasted by the broadcasting devices 3a and 3b are periodically transmitted to the broadcasting station 1, and the broadcasting station 1 charges the advertisers for broadcasting fees in accordance with the broadcast real result data.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a system for broadcasting commercial images, and more particularly to a storage-type commercial image broadcasting system for broadcasting commercial images according to local characteristics and environments.

[0002]

2. Description of the Related Art Generally, when broadcasting commercials for commercializing products or commercials for corporate appeal on TV etc., an advertiser (or an advertising agency) negotiates with a broadcasting company,
Broadcast conditions are decided based on the broadcast conditions, such as the time of day when the commercial is broadcast and the number of broadcasts per month. When paying a broadcasting fee, the advertiser pays the broadcasting fee calculated based on the broadcasting conditions to the broadcasting company.

[0003]

However, since the same commercial image is broadcasted in each region or each region when broadcasting commercial images, the weather and temperature may vary depending on the place and time even within the same region. Nevertheless,
The same commercial is broadcast in the same area. Also, in the case of broadcasting commercials according to the characteristics and environment of the area, since it is broadcast according to the date and time contracted in advance, it may not be possible to broadcast at an appropriate timing, and the commercial effect may not be fully exerted. There is a problem.

Further, since each commercial image is broadcast regardless of whether or not there is a viewer in front of the movie screen, the original purpose of appealing the product to consumers cannot be achieved. However, there is a problem in that the contract fee signed at the time of contract must be paid.

The present invention has been made in view of the above problems, and it is an object of the present invention to perform commercial broadcasting according to the characteristics and environment of the area, and to allow an advertiser to pay only the broadcasted broadcasting fee. The purpose is to provide a storage-type commercial video broadcasting system.

[0006]

In the storage-type commercial image broadcasting system of the present invention, a broadcasting station distributes commercial images of each advertiser and commercial distribution information requested by the advertiser to a predetermined broadcasting device. In the commercial distribution system, the broadcasting station distributes the commercial video and the distribution information to a predetermined broadcasting device on a predetermined channel in a predetermined time zone, and the broadcasting device is provided with a display means and a predetermined area. When the distribution information is installed in a place and the distribution information from the broadcasting station indicates the area, a unit for storing the distribution information and the commercial image corresponding to the distribution information, and being broadcast according to the distribution information And a means for transmitting the stored broadcast history of the commercial image via a network.

According to the present invention, the commercial image and the distribution information requested by each advertiser are distributed to a broadcasting device installed in a predetermined area through a broadcasting station, and the area described in the distribution information and the distribution information are distributed. When the installation areas of the broadcasting equipment match,
The commercial image corresponding to the distribution information is taken in, broadcast according to the distribution information, and the history of the broadcast commercial image is sent back to the broadcasting station via the network, so that the commercial broadcast suitable for the region is performed and the broadcast is performed. Report the history of what was done.

The broadcasting device compares the monitoring result with the stored distribution information and displays the stored commercial image corresponding to the matching distribution information on the screen by means for monitoring the external environment and the date and time. By providing the means for performing, the commercial image is acquired and broadcast according to the characteristics and environment of the area.

The broadcasting station accumulates the means for receiving the broadcast history transmitted from the broadcast apparatus via the network, and the number of times commercial images included in the broadcast history are broadcasted for each advertiser at regular intervals. By providing means for charging the advertiser with a broadcast charge calculated based on the cumulative result, only the broadcast charge broadcast to the advertiser is charged.

The broadcast number calculation means provided in the broadcast device captures the commercial video broadcast on the display means with a surveillance camera, and based on the code number included in the captured surveillance video, the broadcast video broadcast frequency. By adding, the number of commercials broadcasted can be reliably counted.

The means for monitoring the external environment and the date and time provided in the broadcasting device is a temperature detection sensor or a human body detection sensor for detecting the temperature around the display device, so that it can be appropriately selected according to the surrounding environment. Broadcast of commercials.

Further, the distribution information distributed from the broadcasting station is
For each advertiser, including the broadcast request data consisting of temperature, presence or absence of people, external environment consisting of rainfall, and date and time zone, input the monitoring results of the external environment and date and time, and monitor these By comparing the information and the broadcast request data of the distribution information of each advertiser and displaying the commercial image corresponding to the matching broadcast request data preferentially on the screen, the request of the advertiser can be captured and Broadcast commercials according to the surrounding environment.

[0013]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described below with reference to the drawings.

FIG. 1 is a diagram showing the configuration of a storage type commercial image broadcasting system to which the present invention is applied.

In this storage-type commercial video broadcasting system, as shown in FIG. 1, a broadcasting station 1 is used by a plurality of advertisers A,
Commercial video (hereinafter simply referred to as "CM") and commercial video distribution information (hereinafter simply referred to as "CM distribution information table") requested by advertiser B within the region via TV radio waves (commercial band) It is broadcast to the broadcasting devices 3a and 3b installed in any place (for example, in front of a station or a street corner).

The broadcasting devices 3a and 3b select and store a CM to be acquired from a plurality of CMs that are broadcast based on the CM distribution information table, and appropriately store the CMs depending on the installation location and the surrounding environment. Broadcast. Also, the broadcast performance data of the CM broadcast by the broadcast devices 3a and 3b is regularly transmitted to the broadcasting station 1 via the public line 7, and the broadcasting station 1 obtains the broadcasting performance data obtained via the public line 7. The advertiser is charged a broadcasting fee according to the above.

FIG. 2 is a schematic diagram of the configuration of the server device 4 provided in the broadcasting devices 3a and 3b installed at any place in the area.

The server device 4 includes a decoding unit 41 for decoding various signals received via the antenna 40 and the tuner 50, and a CM distribution information storage control for storing the received CM distribution information table in the CM distribution information storage unit 49. Part 42
And a CM acquisition display control unit 43 that stores the received CM in the CM storage device 11 (for example, a hard disk), an environment information acquisition unit 44 that acquires external environment information, and a broadcasting schedule that creates a CM broadcasting schedule. Creation department 4
5 and the CMID from the monitoring video of the aired CM
An extraction unit 47 that extracts a code, a broadcast number calculation unit 46 that counts the number of broadcasts, and a broadcast record storage unit 48 that stores the calculated broadcast number.

Further, the server device 4 includes a CM storage device 11 including a storage medium such as an HDD for storing CMs, a sensor 8 for detecting environmental information and outputting it to the environmental information acquisition unit 46, A TV 5 on which a CM is broadcast, a surveillance camera 6 that directly monitors the broadcast CM, and a modem 9 are connected.

The sensor 8 is a human body detection sensor (for example, an infrared sensor or the like) that detects whether or not a person is present around the TV 5, or an outside air temperature detection sensor that detects the temperature around the TV 5 or the like. It is a detection sensor.

A target area code is preset in the decoding section 41.

Next, the operation of this embodiment will be described with reference to the sequence diagram of FIG.

The person in charge of the advertiser A shoots the company's product with, for example, a video camera, and records the image of the commercial (A).
A tape and a CM distribution information table (a) specifying conditions such as a desired area and a desired time zone for broadcasting the CM (A) are delivered to the broadcasting station 1 (d1a).

Similarly, the advertiser B, the advertiser C (not shown), and the like, specify the CM (B) tape on which their own commercial CM is recorded and the desired condition for displaying this CM (B).
The M distribution information table (b) is delivered to the broadcasting station 1 (d1b).

The person in charge of the broadcasting station 1 inputs various data described in the CM distribution information table into the server device 10,
A distribution information table is created and stored in the storage unit. CM
The video of the tape is also stored in the same storage unit.

The server device 10 of the broadcasting station 1 periodically broadcasts the CM distribution information table to the server device 4 of the broadcasting devices 3a and 3b on a predetermined channel (d).
2).

For the CM distribution information table and CM distribution, for example, as shown in FIG. 5, the CM distribution information table (a), the CM distribution information table (b), the CM distribution information table (c) ... Let's broadcast in order,
CM (A), CM (B), CM (C) ... Are continuously broadcast.

Here, the CM distribution information table will be specifically described with reference to FIG.

In the CM distribution information table, the "advertiser code" 100a attached to each advertiser, the "CMID code" 100b attached to each CM, and the broadcast start when the broadcasting station 1 starts broadcasting the CM. "CM indicating the time and end time
Accumulation start time-end time (also referred to as CM broadcast start time-end time) 100c, "broadcast valid period" 100d indicating a period during which the CM is broadcast, and "target district code" 100e indicating an area where the CM is broadcast. , "Priority airing time" 100f indicating a time zone in which CMs are preferentially aired, and "Air temperature weighting" 100 indicating a weight value to be multiplied according to a temperature difference
g and "desired temperature for broadcasting" indicating the temperature at which the commercial is broadcasted 10
0h, "minimum number of times of broadcasting" 100i indicating the minimum number of times of broadcasting within the broadcasting effective period 100d, and broadcasting effective period 100
"Maximum number of times of broadcasting" 100 indicating the maximum number of times of broadcasting in d
j, an "interval condition" 100k indicating an interval for broadcasting a CM within the preferential broadcasting time 100f, and a "actual broadcasting time record" 100l for recording the preferentially broadcasting time.

On the other hand, as shown in FIG. 3, the broadcasting device 3a,
The server device 4 provided in 3b receives the CM distribution information table continuously broadcast from the broadcasting station 1, and receives the area code set in the decoder unit 41 and the target area code described in the CM distribution information table. 100e is compared, and if they match, the CM distribution information table is acquired. The acquired CM distribution information table is stored in the CM distribution information storage unit 49 by the CM distribution information recording control unit 42. The decoding unit 41 performs the above-described selection each time the CM distribution information table is received, and the CM distribution information storage unit 49
Accumulate in.

Next, the CM acquisition display control unit 43 of the server device 4 reads the CM distribution information table accumulated first, and when the video accumulation start time described in the CM distribution information table comes, the decoder unit 41 is read. A command to open the gate is issued and the acquired CM is stored in the CM storage device 7 (d3). The CM acquisition display control unit 43 sequentially acquires CMs in the order in which the CM distribution information tables are accumulated,
It is accumulated in the CM storage unit 7.

Next, the broadcast schedule creating section 45 creates a broadcast schedule by referring to the accumulated CM distribution information table, rearranges the CMs in the CM storage device 7 according to the broadcast schedule, and performs image processing to the TV 5. Broadcast (d4).

The surveillance camera 6 is a CM broadcast on the TV 5.
Is always photographed, and the photographed video is sent to the extraction unit 47 (d5).

The extraction unit 47 recognizes the CMID code displayed on the video (for example, on the lower left side of the screen), outputs the recognized image data to the broadcast number calculation unit 46, and the broadcast number calculation unit. 46 shows a table created by adding "1" to the number of broadcasts of the CMID code accumulated up to the previous time and associating the CMID code, the number of broadcasts and the number of broadcasts, as shown in FIG. It is stored in the unit 48.

The result (broadcast result data) obtained by correlating the number of broadcasts and the number of broadcasts for each CMID code is
It is reported to the server device 10 of the broadcasting station 1 via the modem 9 (d6).

The server device 10 of the broadcasting station 1 accumulates the received broadcasting result data in a storage unit (not shown) in the server device 10, and when one month is accumulated, the broadcasting result data is totaled and totaled. Multiply the result by the broadcast unit price to count the broadcast fee. Broadcasting charges are advertisers A and B via public lines.
Each is billed (d7).

Here, the procedure for creating the broadcast schedule will be described more specifically.

First, the broadcast schedule creating section 45
One CM distribution information table is read from the plurality of CM distribution information tables stored in the M distribution information storage unit 49, and the priority broadcast time zone described in the CM distribution information table is referred to.

For example, "19:
"00 to 20:00" is set, and the interval condition is "1.
If it is stated that it will be aired once, it will be 19: 0
Since it has to be broadcast once at every time from 0 to 20:00, the CMID described in the CM distribution information table in the column of 19:00 to 20:00 of the broadcast schedule.
Prioritize registration of a code to a broadcast schedule for which no code has been registered yet.

The broadcasting schedule creating section 45 sequentially performs the above-mentioned processing for all the CM distribution information tables stored in the CM distribution information storage section 42, and registers only the CM having the designated preferential broadcasting time zone in the broadcasting schedule. After the registration of the priority broadcast CM is completed, the free broadcast time slot on the broadcast schedule does not specify the priority broadcast time slot C
Register the MID code.

The CM acquisition display control section 43 rearranges the CMs stored in the CM storage device 7 in the order of broadcasting according to the created broadcasting schedule.

Next, the CM broadcasting procedure will be described with reference to the main flowchart of FIG.

When the broadcasting start time comes, the broadcasting of CMs is started in the CM broadcasting order sorted in the CM storage device 7 (S
1).

Simultaneously with the start of broadcasting the CM, the surveillance camera 6 also starts photographing, and the photographed image is transmitted to the broadcasting device 3
It is sent to a and 3b (S2).

The extraction unit 47 of the broadcasting device 3 is provided with the surveillance camera 6
The CMID code is extracted from the video transmitted from the device and the CMID code is output to the broadcast number calculation unit 46 (S3).

The broadcast number calculation unit 46 selects the CMID from a plurality of CM distribution information tables based on the CMID code.
The CM distribution information table having the code is searched and the corresponding CM distribution information table is read. C read
When the priority information such as "priority broadcasting time zone" is described in the M distribution information table, the priority broadcasting time zone and the current time are compared, and if they match, the number of broadcasting points is counted (S
4).

Here, the process of counting the number of broadcast points in step S4 will be described in detail with reference to the flowchart of the subroutine shown in FIG.

Based on the CMID code extracted by the extraction unit 47, the broadcast number calculation unit 46 reads a CM distribution information table having the CMID code from a plurality of CM distribution information tables.

When the "priority broadcasting time zone" is described in the CM distribution information table, it is determined whether or not the current time (that is, the broadcasting time) is included in the priority broadcasting time zone (S41).

If the current time is included in the preferential broadcasting time zone, it is temporarily stored in the memory to add the broadcasting point number "1" (S42). On the other hand, if there is no description in the preferential broadcasting time zone, the number of broadcasting points is not added. In addition,
The broadcasting time is input to the broadcasting time record 100l of the CM distribution information table.

Subsequently, the broadcast number calculation unit 46 acquires the outside air temperature via the environment information acquisition unit 44 and compares it with a preset reference temperature (S43). When it is detected that the outside air temperature is higher than the reference temperature, it is checked whether or not the plurality of CM distribution information tables include the CM distribution information table to be preferentially broadcast when the temperature is high.

When the corresponding CM distribution information table is detected, the CM ID described in the CM distribution information table
A code that reports the code to the CM acquisition / display control unit 47, waits for the end of the broadcasting of the currently broadcast CM, replaces the CM that is scheduled to be broadcast next, and preferentially broadcasts the CM having the CMID code. The replacement instruction is displayed on the CM acquisition display unit 43.
(S44). The CM acquisition display unit 43 extracts a CM to be broadcast next from the CMs arranged in the CM storage device 7 in the order of broadcasting, and replaces the CM with a replacement CM.

On the other hand, after the CM replacement command is output, the broadcast number calculation unit 46 calculates the temperature difference between the outside air temperature and the reference temperature and multiplies the temperature difference by a weighting value to calculate the number of broadcast points. The number of broadcast points is temporarily stored in the memory (S4).
5).

Next, the broadcast number calculation unit 46 detects whether or not a person is present around the TV 5 via the environment information acquisition unit 44 (S46).

If no person is present, "0" is set to the number of broadcast points so far to clear (S47). On the other hand, when there is a person, all the broadcast scores that have been temporarily stored in the memory are summed up to calculate the total score (S4).
8).

The broadcast number calculation unit 46 calculates this total score as C.
The broadcast result storage unit 48 stores each MID code (S4).
9).

Next, the process returns to the main routine shown in FIG. 7 and proceeds to step S5.

Subsequently, the broadcast number calculation unit 46 stores the calculated number of broadcast points in the broadcast result storage unit 48, and at the same time,
"1" is also added to the broadcast count and stored in the broadcast record storage unit 48 (S5).

The above series of broadcasting, broadcasting monitoring and broadcasting point operation are repeated until the broadcasting is completed (S6).

When the broadcasting is completed, the broadcasting frequency calculation unit 46 totals the broadcasting frequency and the broadcasting score of each day for each CMID code, and transmits it to the broadcasting station 1 via the modem 9 (S7).

CMs that have not been broadcast due to replacement of CMs are additionally broadcast according to the additional broadcast flowchart shown in FIG.

First, the CM acquisition display unit 43 refers to the result of the total number of times of broadcasting stored in the broadcasting result recording unit 48, extracts the CMID code having the smallest number of times of broadcasting, and C
A re-airing command of the CMID code is output to the M acquisition display section 43 (S10). The CM acquisition display unit 43 adds the CM to be additionally broadcast to the end of the CMs arranged in the broadcast order of the CM storage device 7 according to the re-airing command.

Broadcasting is carried out in the order of broadcasting and is constantly monitored by the surveillance camera 6. Since the captured image is output to the broadcast number calculation unit 46 via the extraction unit 47, the broadcast number is added to the additionally broadcast CMID, and the result is stored in the broadcast record storage unit 48.

Through the above steps, the CM can be broadcast in the priority time zone desired by the advertiser, while the CM is continuously monitored, so that it can be confirmed that the CM has been reliably broadcast. Further, since it is detected whether or not the viewer is present around the display screen, the broadcast fee broadcast when the viewer is not present around the display screen is not charged. Furthermore, by providing a function of acquiring environmental information, it is possible to appropriately read CMs and replace and broadcast them according to changes in temperature and weather, so it is possible to effectively broadcast CMs according to the environment.

[0065]

As described above, according to the present invention, since the advertiser can pay only the consideration for which the commercial is actually broadcast, wasteful expenses can be suppressed.

Further, according to the present invention, since it is possible to broadcast the commercial image at the broadcasting timing suitable for the installation place and the environment, more effective commercial broadcasting can be performed.

[Brief description of drawings]

FIG. 1 is a diagram showing a configuration of a storage-type commercial image broadcasting system to which the present invention is applied.

[Fig. 2] A broadcasting device 3 installed at any place in the area.
FIG. 3 is a schematic configuration diagram of a server device 4 provided in a and 3b.

FIG. 3 is a sequence diagram illustrating an operation of the storage-type commercial image broadcasting system according to the present embodiment.

FIG. 4 is a diagram showing an example of a CM distribution information table.

FIG. 5: The broadcasting station uses the CM distribution information table and C on the broadcasting device.
It is a figure which shows the order which broadcasts M.

FIG. 6 is a diagram showing an example of a broadcast result data table.

FIG. 7 is a main flowchart showing a CM broadcasting procedure.

FIG. 8 is a flowchart showing a counting process of the number of broadcast points.

FIG. 9 is a flowchart showing a procedure of additionally broadcasting a CM.

[Explanation of symbols]

1 broadcasting station 2 advertisers 3 Broadcast equipment 4 Server device (broadcast device) 5 TV 6 surveillance cameras 7 public line 8 sensors 9 modem 10 Server device (broadcasting station) 11 CM storage device 40 antenna 41 Decoding section 42 CM distribution information recording control unit 43 CM acquisition display control unit 44 Environmental Information Acquisition Department 45 Broadcast Schedule Creation Department 46 Broadcasting frequency calculation section 47 Extractor 48 Broadcast results storage section 49 CM distribution information storage unit 50 tuner

   ─────────────────────────────────────────────────── ─── Continued front page    (72) Inventor Masaaki Mizuno             2-9-18 Tachibana, Naka-ku, Nagoya-shi, Aichi Prefecture Nagoya             Television Broadcasting Co., Ltd. (72) Inventor Takashi Koike             2-9-18 Tachibana, Naka-ku, Nagoya-shi, Aichi Prefecture Nagoya             Television Broadcasting Co., Ltd. (72) Inventor Yasutoshi Sakai             3-12 Moriya-cho, Kanagawa-ku, Yokohama-shi, Kanagawa             Local Victor Company of Japan, Ltd. (72) Inventor Kazuo Ichihara             3-12 Moriya-cho, Kanagawa-ku, Yokohama-shi, Kanagawa             Local Victor Company of Japan, Ltd. F-term (reference) 5C052 AB03 AB04 DD10                 5C061 BB01 CC05                 5C064 BA07 BB01 BC04 BC18 BC23                       BC24 BC25 BD03 BD05 BD08                       BD09 BD14

Claims (6)

[Claims] 1. A storage-type commercial video broadcasting system in which a broadcasting station distributes commercial images of each advertiser and commercial distribution information requested by the advertiser to a predetermined broadcasting device, wherein the broadcasting station The commercial image and the distribution information are distributed to a predetermined broadcasting device through a predetermined channel in a predetermined time zone, and the broadcasting device is provided at a predetermined place in the area with a display unit, and the broadcasting station When the distribution information indicates the area, a unit for storing the distribution information and the commercial image corresponding to the distribution information, and a network for displaying the broadcast history of the stored commercial image broadcast according to the distribution information over the network. A storage-type commercial image broadcasting system, characterized by comprising: 2. The broadcasting of the broadcasting device includes means for monitoring an external environment and a date / time, comparing the monitoring result with the stored distribution information, and storing the stored commercial corresponding to the matching distribution information. The storage type commercial image broadcasting system according to claim 1, which is executed by means for displaying an image on a screen. 3. The broadcasting station receives the broadcast history transmitted from the broadcast apparatus via a network, and the number of times commercial images included in the broadcast history are broadcast for each of the advertisers. 3. The storage-type commercial video broadcasting system according to claim 1, further comprising means for charging the advertiser with a broadcasting fee calculated based on a cumulative result. 4. The broadcast frequency calculation means captures a commercial video broadcast on the display means with a surveillance camera, and adds the commercial video broadcast frequency based on a code number included in the captured surveillance video. The storage type commercial image broadcasting system according to claim 1, 2 or 3. 5. The storage type according to claim 2, wherein the means for monitoring the external environment and the date and time is a temperature detection sensor or a human body detection sensor for detecting the temperature around the display device. Commercial video broadcasting system. 6. The distribution information distributed from the broadcasting station includes broadcasting request data consisting of temperature, presence / absence of person, external environment consisting of rainfall, and date / time zone for each advertiser, Enter the monitoring results of the environment and date, compare these monitoring information with the broadcast request data included in the distribution information of each advertiser, and give priority to the commercial video corresponding to the matching broadcast request data. 6. The storage type commercial image broadcasting system according to claim 1, 2, 3, 4 or 5, further comprising means for displaying on the screen.