JP2003132271A - Event visitor management system and method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an event visitor management system capable of analyzing the action contents of visitors within an event site with respect to all events performed in one event site, leading to an effective business activity. SOLUTION: This visitor management system for an event site such as product exhibition comprises a member card issued by an event site company and distributed to a customer; a site internal information terminal for reading the personal information of a visitor recorded in the member card in the entrance of the event site or in each booth and recording the staying place and time of the visitor in the event site or in each booth; and a point giving means for giving a benefit point corresponding to the staying time in the event site of the recorded visitor.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an event attendee management system and method that can give points according to the staying time of the attendee in the event venue or each booth at an event venue such as a product exhibition. Is.

[0002]

2. Description of the Related Art Conventionally, in two events E1 and E2, which are held at the same event venue and are hosted by different sponsors, the attendee management system has the same contents but operates independently. .

The organizer A, who hosts the event E1, will be described as an example. The organizer A selects a customer by using the customer database or the like constructed by the organizer A, prints the invitation, and sends the invitation to the customer.

The customer who receives the invitation card brings the invitation card to the event. For example, at the event E1, the business card is submitted or the name is recorded on the spot and the entrance is registered at the entrance window. At this time, it is often requested to request a questionnaire for totaling the purpose, taste, and field of interest of the visitors.

Further, in the event venue, reception companies and questionnaires are conducted at exhibiting companies or individual booths in order to collect information for use in subsequent business activities and next planning.

After the end of the event period, the organizer A inputs the contents of business cards and questionnaires collected at the time of admission registration into the customer database, etc., totals the number of visitors and organizes the next time. It will be used as materials for event planning.

Event E held after Event E1
The second organizer B also repeats similar operations and procedures, such as selecting an invitee, counting and creating materials.

[0008]

However, there are the following problems in the prior art. In other words, even if a survey is conducted for visitors who visit the event site to understand their tastes and fields of interest, it is unlikely that all will be carefully considered, and the next plan or approach We were not able to gather the useful information needed for.

Further, even if a visitor submits a business card or writes a name, is it because he / she was interested in the product and asked a technician, etc., just by exchanging the materials left behind? It was difficult to determine whether they responded or wanted to have a business negotiation, and it was not possible to carry out effective sales activities.

Further, from the viewpoint of the organizer, the preferences and fields of interest regarding the attendees can be obtained only for each event, so that the event venue has a number of attendees on a daily basis, There was also a problem that there was a limit to the number of visitors that could be used by visitors.

In order to solve the above-mentioned problems, in the present invention, it is possible to analyze the activity contents of the visitors in the event venue for all the events held in the event venue, which leads to effective sales activities. The purpose is to provide an event attendance management system.

[0012]

In order to achieve the above object, the first aspect of the present invention is, in an attendee management system at an event site such as a product exhibition, issued by an event site company and distributed to customers. The membership card and the entrance of the event venue or the booth's personal information recorded on the membership card at each booth and the location and time of the visitor's stay in the event venue or booth. An information terminal and point giving means for giving privilege points corresponding to the recorded staying time of the visitor in the event site are provided.

According to a second aspect of the present invention, in the event attendee management system according to the above-mentioned first aspect, the membership card can be commonly used in all the events held at the event venue. It was done.

According to a third aspect of the present invention, in the event attendee management system according to the above-mentioned first or second aspect, the staying time of the attendee in the event venue is set in the event venue or in each booth. A reader / writer is installed at the boundary of a preset area, and the member card is read by using the reader / writer to record the membership card.

A fourth aspect of the present invention is the event attendee management system according to the first to third aspects,
The point giving means gives different points depending on the role of a preset area in the event venue or in each booth.

A fifth aspect of the present invention is the event attendee management system according to the first to fourth aspects,
The venue terminal records the visitor's stay time in the event venue in at least one of a membership card and a database for centrally managing information on all events held at the event venue.

A sixth aspect of the present invention is the event attendee management system according to the first to fifth aspects,
The event venue company issues the membership card and distributes it to the customer, the event venue and each booth are divided into areas according to roles, the step of setting points per hour for each area, The information terminals in the venue are installed at the entrance and the exit of the divided area, the step in and out of the divided area by the resident, and the staying time of the resident in the area is recorded by the information terminal in the venue. The step and the step of giving the privilege points from the area recorded by the information terminal in the venue and the stay time are performed.

[0018]

BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, the present invention will be described based on illustrated embodiments. FIG. 1 is a configuration example of an event attendee management system of the present invention. Further, FIG. 2 is a schematic diagram of attendee management when the event attendee management system of the present invention is used.

The event attendee management system comprises a membership card 1, an in-venue information terminal 2 and a point giving means 3. In the example of FIG. 1, the in-venue information terminal 2 and the point giving means 3 are installed in the event hall. It operates under the control of a server that connects to the network and centrally manages the entire event venue. The event attendee management system is provided by the event venue company that manages the event venue facilities, and does not need to be prepared by each organizer.

FIG. 3 shows an embodiment of the membership card 1. The membership card 1 shown in FIG. 3 is a non-contact IC card composed of a name 4, a member identifier 5, an IC unit 6 for computing and information recording, and an antenna coil unit 7, and the IC unit 6 has a member identifier. 5 and personal information are recorded.

In FIG. 1, the in-hall information terminal 2 and the point giving means 3 are actually realized as a computer system, and from the viewpoint of hardware, a recording device for a computer that records information. Members (magnetic disks, optical disks, etc.), input devices (keyboards, mice, etc.) that give instructions to computers, CPUs that perform calculations, display devices such as displays that display results, networks and interfaces that exchange information with other systems, and members. It is composed of a printing device such as a reader / writer for reading and writing information from the card 1 and a printer.

By reading / writing the membership card 1 with a reader / writer, the information terminal 2 in the venue receives information about the activities of the visitors at the event venue facility and the booth, such as reception of visitors, reception / entry of each booth, request of materials, etc. Record time spent.

The point giving means 3 is the information terminal 2 in the hall.
It has a function of granting privilege points based on the contents of activity and stay time of the visitors in the event venue facility recorded using.

Next, referring to FIG. 2, two events, an event E1 and an event E2, are generated at the event venue.
Each stage from the issuance of a membership card to the awarding of points in the event attendee management system of the present invention will be described by taking the case where the event E1 and the event E2 are held in this order as an example.

The event venue company can use a variety of methods such as Web, electronic mail, facsimile, mail, and direct at the event venue to provide customers (hereinafter, assuming entry to the event,
Accepting applications for membership card 1 from visitors). The member card 1 in which personal information such as name, address, telephone number, and work place is recorded in the IC unit 6 is issued and sent (step S1).

[0026] The event venue company is required to enter the event venue facility within a certain period until the event is held.
It will be divided into areas according to roles, such as exhibition booths, stores including restaurants, and rest areas. Furthermore, for each exhibition booth,
For computer related events, as shown in Figure 4,
Exhibitor field identifiers that group the fields such as hardware, software, networks, services, etc. to which the exhibit belongs and a booth identifier that identifies a booth are added (step S2).

Next, for each of the exhibition booths, the booth is divided into areas according to their roles such as a presentation area, an exhibition area, a negotiation area, and a material distribution area.
Points to be given per unit time of staying time are set for each area (step S3).

The in-venue information terminal 2 is installed at the entrance and exit, which are boundaries of the areas set for the event venue facility and each booth (step S4). In the present embodiment, in which the membership card 1 is a non-contact IC card, an antenna gate can be used as a reader / writer, so that it is possible to record the area visited and the staying time without the attendant having to read the membership card 1 himself. Is.

An attendee carries the membership card 1 and participates in the event E1. First, register for admission to the event venue. When the visitor holds the membership card 1 and passes through the antenna gate that is the reader / writer, the in-venue information terminal 2 records the entry time to the event venue facility in the IC unit 6 of the membership card 1 (step S5). ).

Next, the case where the visitor stops at the booth B1 will be described. As shown in FIG. 5, the booth B1 has a presentation area A1, an exhibition area A2, and a negotiation area A.
3 and 4 areas of the material distribution area A4, each area is given an area identifier, and the in-venue information terminal 2 is installed at the entrance and exit of each area which is the boundary of the area.

In each area, for example, the presentation area A1 has 2 points, the exhibition area A2 has 3 points, the negotiation area A3 has 5 points, and the material area A4 has 1 point.
Like points, the points per unit time are set such that higher points are given in order from the area in which an action that leads to more sales activities is performed. In this example, the unit time is 10 minutes.

Each time the visitor visits the booth B1 and enters or exits each area, it passes through the antenna gate, which is the reader / writer of the information terminal 2 in the venue, and reads the personal information recorded in the membership card 1. The area identifier of the area and the time T1 when the area enters and the time T2 when the area exits are recorded in the IC unit 6 of the member card 1. Difference between both times (T2-T
From 1), the time when the visitor stays in the area is calculated (step S6).

Attendees are in the presentation area A1.
20 minutes for exhibition area, 10 minutes for exhibition area A2, negotiation area A
Assuming that the user stays in the area 3 for 30 minutes and the material area A4 for 5 minutes, the point giving means 3 cuts off the decimal point to the visitor ((20 ÷ 1
0) × 2 + (10 ÷ 10) × 3 + (30 ÷ 10) × 5 +
(5 ÷ 10) × 1)) = 22 points are given (step S7).

The calculated staying time and points for each area,
And the total of the points given together with the booth identifier previously added to the booth B1 is the I of the membership card 1.
It is recorded in the C section 6 (step S8).

As described above, by classifying the booth into which field it belongs to and dividing the booth into areas according to the roles, the purpose of the visitors and the contents of the booth can be determined. You will be able to figure out how much you have spent.

Using the in-venue information terminal 2 installed in the event venue, the area and time of stay in each booth other than the booth B1 of the event E1 and the facility other than the exhibition in the event venue facility Regarding the exit time when entering / exiting and leaving the event venue, the IC of the membership card 1
Record in part 6. By recording these times, it is possible to grasp not only the time spent watching the exhibition at each booth, but also the time spent in various facilities at the event venue and the total stay time.

In this embodiment, all the information is recorded on the membership card 1. However, not only is it recorded on the IC section 6 of the membership card 1, but the information terminal 2 in the hall or the event hall is unified. It is common to record information simultaneously on the managing server or both.

Next, the member participates in the event E2. The division of the area and the setting of points per unit time at the event E2, the entry / exit using the entrance reception and the information terminal 2 in the hall, and the recording of the staying time in each area are the same as those of the event E1.

At the time when the event E1 and the event E2 are finished, the information of all the in-venue information terminals 2 is merged, or the server that centrally manages the event venue has the visitors of the two events. That is, all the information about which area in the event venue or each booth was visited and how long was stayed is recorded.

The present invention has been described in detail above based on the embodiments. However, the event attendee management system according to the present invention is not limited to the above embodiments, and deviates from the spirit of the present invention. It goes without saying that various modifications can be made within the range not covered.

For example, referring to FIG. 1, the information terminal 2 in the hall.
Is configured to be connected to a network and operate under the control of a server, but the information terminals 2 in the venue can operate independently, and are described as computer systems different from the information terminals 2 in the venue. Point giving means 3
Can be installed as a function of the information terminal 2 in the hall.

The type and form of the membership card are not limited to those shown in FIG. 3, and the example shown in FIG. 3 is merely selected for explanation.

[0043]

As described above, the event attendee management system and method according to the present invention uses the membership card issued by the event venue company so that even if the event organizer is different, Information on the attendees of all the events held at the event venue is centrally managed, and it is possible to utilize information more than the attendees of the events sponsored by each.

In addition, depending on the field to which the exhibition contents to be set and the area inside the booth are set, it is possible to simply pass the membership card through the antenna gate, which is a reader / writer.
It is possible to perform a detailed analysis of the purpose of the visitors and the tastes or fields of interest that have a high number of stops, that is, a high degree of interest.

Further, by giving more privilege points to the action directly linked to the business activity, it becomes possible to promote the visit to the event site and to carry out the effective business activity.

[Brief description of drawings]

FIG. 1 is a system configuration diagram showing an embodiment of the present invention.

FIG. 2 is a schematic diagram showing an operation stage of event attendee management of the present invention.

FIG. 3 is an example of a membership card of the present invention.

FIG. 4 is an example in which the booths of the present invention are classified by exhibition field.

FIG. 5 is an example of area division in a booth according to the present invention.

[Explanation of symbols]

1 membership card 2 Information terminals in the venue 3 points granting means 4 name 5 Member identifier 6 IC section 7 Antenna coil part A1 presentation area A2 exhibition area A3 business talk area A4 document distribution area

   ─────────────────────────────────────────────────── ─── Continued front page    (72) Inventor Toshiro Tsukamoto             1-1-1, Ichigaya-Kagacho, Shinjuku-ku, Tokyo             Dai Nippon Printing Co., Ltd.

Claims (6)

[Claims] Claims: 1. A member management system for an event venue such as a product exhibition, which is issued by an event venue company and distributed to customers, and the membership card at the entrance or each booth in the event venue. Equivalent to the in-venue information terminal that reads the recorded personal information of the visitor and records the place and time that the visitor stayed in the event venue or each booth, and the stay time of the visitor recorded in the event venue An event attendee management system, comprising: point granting means for granting privilege points. 2. The event attendee management system according to claim 1, wherein the membership card can be commonly used at all events held at the event venue. system. 3. The event attendee management system according to claim 1 or 2, wherein a reader / writer sets the visitor's staying time in the event venue at a boundary of a preset area in the event venue or each booth. An event attendee management system characterized in that a member card is installed and recorded by reading a membership card using a reader / writer. 4. The event attendee management system according to claim 1, wherein the point giving means is different depending on a role of a preset area in the event venue or in each booth. An event attendee management system characterized by giving points. 5. The event attendee management system according to claim 1, wherein the venue terminal centrally manages a membership card or information on all events held at the event venue. An event attendee management system characterized by recording the staying time of an attendee in an event venue in at least one of the above. 6. An attendee management system for an event venue such as a product exhibition, wherein the event venue company issues the membership card and distributes it to the customer, and the event venue and each booth are divided into areas according to their roles. Dividing into areas, setting points per hour for each area, installing the in-venue information terminal at the entrance and exit of the divided areas, and entering and exiting the divided areas by visitors. And a step of recording a visitor's staying time in the area with the information terminal in the venue, and a step of granting privilege points from the area and the staying time recorded by the information terminal in the venue. An event attendee management method characterized by the above.